2015 estetica middle east 1

MIDDLE

EAST the HairMagazine

BUSINESS

Styling Techniques, Education, News, and More TRENDING

DESIGN on iPad

Special Coverage of Salon Interiors

www.esteticanetwork.com

Bridal, Men’s, and East Meets West

editorial Spring is in the air – and overflowing in these pages of Estetica as well! Every article is abloom with fresh ideas, the latest trends, and incredible inspiration for you and your business. So feel free to imbibe in the spectacular couture and coiffure of New York Fashion Week, including some great how-tos from leading backstage hairstylists of global renown so you can try these original looks on your clients in your salon.

Spring is also the perfect season to start daydreaming about the sun-filled days that lie ahead. Maybe you're a romantic, in which case you will love our focus on the latest in bridal trends for the coming season, with tips on how to combine the perfect hairdo with a dream gown and overall theme, no matter what the style. And if you haven't found the right man to walk you down the aisle yet, why not browse our men's trends feature to help you decide which masculine look might just suit you to a T?

And in this edition, you can throw yourself into the world of salon design with pages of spectacular interiors.

Keeping in

this more professional line of interest, here you will find interviews, event coverage, plenty of the latest products, and more. Still hungry for a little something extra? Take note of the special report on new trends in on-line education, advising you where you can log on whenever and wherever you like to improve your skills and brush up on the latest techniques. Because in the end, this is what Estetica is all about: sharing the news and spreading the word. Information and Learning. Because there are very few industries that are as committed as ours is to the concept of lifelong learning: the ongoing, voluntary, and self-motivated pursuit of knowledge. And Estetica is the perfect place to start!

The Estetica Team

If you’re goal is to become the best hairdresser you can be, Estetica is a great place to start

Estetica n. 1/2015

contents PUBLISHER AND DIRECTOR Roberto Pissimiglia ESTETICANETWORK EDITORIAL DIRECTOR Carla De Meo c.demeo@estetica.it ESTETICANETWORK EDITOR�IN�CHIEF Laura Castelli l.castelli@estetica.it INTERNATIONAL EDITORIAL COORDINATOR Fatima Pilone f.pilone@estetica.it EDITORIAL STAFF Ludovica Cavalli l.cavalli@estetica.it Erika Marchese e.marchese@estetica.it Carola Piazza c.piazza@estetica.it ART DIRECTION Barbara Belletti LAYOUT Manuela Artosi m.artosi@estetica.it Paola Baratta p.baratta@estetica.it Davide Cardente d.cardente@estetica.it PRODUCTION SUPERVISOR Carlo Tiani c.tiani@estetica.it EU SALES MANAGER Emilio De Martino e.demartino@estetica.it Tél. : +39336206271 ESPAÑA Sergi Bancells, Bel M. Dolla, Cristina Hernández DEUTSCHE AUSGABE Judith Lorenzon, Petra Weinzierl FRANCE Stéphanie Argentin, Marie Coccoluto UK Gary Kelly, Maria Weijers ITALIA Adriana Abbena, Sabrina Bellezza, Daniela Giambrone, Lucia Preziosi, Wilma Sommariva WORLD/ASIA Victoria Clifford MÉXICO�LATINOAMÉRICA Sergi Bancells, Erika del Paso, Héctor Ramírez, Ernesto Álvarez, Karla Cuéllar, Fernando Farfán USA Sergi Bancells, Diana Dias, Kiara Mooney Marie Scarano, Victoria Thomas

6

Design

Top Salons

Catwalks

Spring Gets Hot

16

Collections

Cultural Temptation

20

Trends

Male of the Species

22

Brides

Whimsical Weddings

28

Stars'n'styles

Best of USA

33

Interview

Gregory Patterson

100

Dossier

(No) Surprise Endings

102

E-learning

Digitally Savvy Ed

108

Step-by-step

112

Agenda

116

international trends Global Synergy

50

Soul Fashion

56

AIPP Grand Trophy 2015

84 The latest industry news and trends.

S al o ns

Greece

JAPAN

A

thens’ most exclusive district, Glyfada. This is where you can find the unique salon belonging to Petros Kempisloglou, the talented hairstylist who has just been voted the best in Greece by many local celebrities. Clients are welcomed into a practical and well-designed salon with warm colour combinations ranging from cream to dark chocolatey brown. The waiting area merges harmoniously with the work area in a pleasantly spacious solution. Privacy is guaranteed in the shampoo area and special treatments on the upper floor. Exclusive products and services from L’Oréal Professionnel, Moroccanoil, Kérastase and Shu Uemura offer maximum haircare and wellness.

to Glyfada ‫ﻓــﻲ ﻏﻼﻳﻔﺎدا إﺣﺪى ﺿﻮاﺣﻲ أﺛﻴﻨﺎ اﻟﺮاﻗﻴﺔ‬ ‫ﻳﻤﻜﻨــﻚ أن ﺗﺠــﺪ اﻟﺼﺎﻟــﻮن اﻟﻔﺮﻳــﺪ اﻟــﺬي‬ ‫ﻳﻤﻠﻜــﻪ ﺑﺘــﺮوس ﻛﻴﻤﺒﻴﻠﻮﻏﻠــﻮ ﻣﺰﻳــﻦ‬ ‫اﻟﺸــﻌﺮ اﻟﻤﻮﻫــﻮب اﻟــﺬي إﺧﺘﺎرﺗــﻪ أﻛﺜــﺮ‬ ‫اﻟﺸــﺨﺼﻴﺎت اﻟﻤﺸﻬﻮرة ﻟﻴﻜﻮن ا�ﻓﻀﻞ‬ ‫ أﻟــﻮان اﻟﺼﺎﻟــﻮن اﻟﺪاﺧﻠﻴــﺔ‬.‫ﻓــﻲ أﺛﻴﻨــﺎ‬ ‫اﻟﺮاﺋﻌــﺔ ﺗﺮﺣــﺐ ﺑــﺰواره؛ ﻣــﻦ ا�ﺑﻴــﺾ‬ ‫اﻟﻜﺮﻳﻤــﻲ إﻟــﻰ اﻟﺒﻨــﻲ ﺑﻠــﻮن اﻟﺸــﻮﻛﻮﻻ‬ ‫ ﺣﻴــﺚ ﺗﻤﺘــﺰج ﻣﻨﻄﻘــﺔ ا�ﻧﺘﻈﺎر‬،‫اﻟﻐﺎﻣﻘــﺔ‬ ‫ﺑﻤﻨﻄﻘــﺔ اﻟﻌﻤــﻞ ﺑﺘﺠﺎﻧــﺲ ﻛﻠــﻲ ﻟﻴﻤﻨﺢ‬ ‫ ﻓﻲ اﻟــﺪور اﻟﻌﻠﻮي‬.‫ﻓﻀــﺎء رﺣﺒﴼ ﻟﻠﺼﺎﻟﻮن‬ ً ‫ﻟﻠﺼﺎﻟــﻮن ﺗﺘﺠﻠــﻰ اﻟﺨﺼﻮﺻﻴــﺔ أﺛﻨــﺎء‬ ‫ و ﺗﻤﻨــﺢ‬.‫اﻟﺸــﺎﻣﺒﻮ أو اﻟﻌﻨﺎﻳــﺔ اﻟﺨﺎﺻــﺔ‬ ‫ﻣﻨﺘﺠــﺎت و ﺧﺪﻣﺎت ﻟﻮرﻳﺎل ﺑﺮوﻓﻴﺸــﻮﻧﺎل‬ ‫و ﻣﻮروﻛﺎﻧﻮﻳــﻞ و ﻛﻴﺮاﺳــﺘﺎز و ﺷــﻮأﻣﻮرا‬ .‫ﻋﻨﺎﻳﺔ وﺣﻴﻮﻳﺔ ﻟﻠﺸﻌﺮ‬

No dividing lines between the reception and technical areas. For a relaxing airy atmosphere. ‫ﻻ ﺗﻮﺟــﺪ ﻓﻮاﺻــﻞ ﺑﻴــﻦ ﻣﻨﻄﻘﺔ‬ ‫ا�ﺳﺘﻘﺒﺎل و ﻣﻨﻄﻘﺔ اﻟﻌﻤﻞ ﻣﻤﺎ‬ .‫ﻳﻤﻨﺢ ﺟﻮﴽ ﻣﺮﻳﺤﴼ‬

Warm shades for soft elegance combined with functionality

‫إﻧــﻪ أﻛﺜﺮ ﻣــﻦ ﻣﺠﺮد ﺻﺎﻟــﻮن؛ إﻧﻪ ﻛﻤﻨﺰل‬

‫‪S‬‬ ‫‪al‬‬ ‫‪o‬‬ ‫‪ns‬‬

‫أﺣــﺪ ا�ﺻﺪﻗــﺎء ﺣﻴــﺚ ﻳﻤﻜﻨــﻚ ﻣﺸــﺎرﻛﺔ‬ ‫اﻟﺮﺧــﺎء و اﻟﺼﺤــﺔ‪ .‬ﻫــﺬا ﻫــﻮ ا�ﺣﺴــﺎس‬ ‫اﻟــﺬي ﺗﺤﺼــﻞ ﻋﻠﻴــﻪ ﻋﻨــﺪ زﻳــﺎرة ﺻﺎﻟــﻮن‬ ‫ﺳــﻴﻜﻠﻴﺮ ﻣﺎرﻛﺎﻟﺒﺮت اﻟــﺬي ﻳﺪﻳﺮه إﻳﻠﻮدي‬ ‫و ﺳــﺎﻣﻲ‪ .‬ﻓــﻲ وﺳــﻂ ﻛﻮﻟﻤــﺎر اﻟﺘﺎرﻳﺨﻴﺔ‬ ‫ﻣﺒــﻰ ﻗﺪﻳــﻢ ﻳﻌــﻮد‬ ‫ﻓــﻲ ا�ﻟــﺰاس ﺿﻤــﻦ‬ ‫ً‬ ‫ﺗﺎرﻳﺨــﻪ إﻟــﻰ اﻟﻘــﺮن اﻟﺮاﺑــﻊ ﻋﺸــﺮ ‪ .‬ﻋﻠــﻰ‬ ‫ﻣﺴــﺎﺣﺔ دور واﺣــﺪ ﺗﺘﻮزع ﻏــﺮف اﻟﺼﺎﻟﻮن‬ ‫ﺑﺄﻗﻞ أﺛﺎث ﻣﻤﻜﻦ‪.‬‬

‫‪France‬‬

‫‪Feeling domestic‬‬ ‫‪ore than a salon, more‬‬ ‫‪like a friend’s home,‬‬ ‫‪where the same time‬‬ ‫‪and well-being can be‬‬ ‫‪shared. This is the‬‬ ‫‪sensation given by Seckler‬‬ ‫‪Marcalbert Salon, managed by‬‬ ‫‪Elodie and Sammy. In the‬‬ ‫‪historic district of Colmar, in‬‬ ‫‪Alsace, located in an old‬‬ ‫‪building dating back to the XVI‬‬ ‫‪century, the space covers just‬‬ ‫‪one floor, organised in rooms‬‬ ‫‪with minimal furniture.‬‬

‫‪M‬‬

‫‪A minimal yet welcoming‬‬ ‫‪design, enhanced by wood‬‬ ‫‪floors, natural light, and‬‬ ‫‪details like original doors,‬‬ ‫‪windows, and fireplaces.‬‬ ‫ﺗﺼﻤﻴـــﻢ ﻣﺤﺪود ﻟﻜﻨـــﻪ ﻳﺮﺣﺐ‬ ‫ﺑـــﺰواره ﻣﺤﺴـــﻦ ﺑﺎ�رﺿﻴـــﺔ‬ ‫اﻟﺨﺸـــﺒﻴﺔ و ا�ﺿﺎءة اﻟﻄﺒﻴﻌﻴﺔ‬ ‫و ﺑﺘﻔﺎﺻﻴﻞ ﻛﺎ�ﺑـــﻮاب ا�ﺻﻠﻴﺔ‬ ‫واﻟﻨﻮاﻓـــﺬ و اﻟﻤﺪﻓﺄة‪.‬‬

S al o ns

M

aison Première is the brainchild of Pieraccini siblings, Federica and Federico. The 300 m2 salon in Agliana (Pistoia) offers a no-limits beauty concept thanks to the range of extra services that accompany the core business of hairdressing. A Corner Shop, Cafè Première and Beauty Room join the technical services of the Hair SPA and Color Bar. It’s a “bubble” environment where shades of white and natural light reign supreme. ‫ﻣﻴﺰون ﺑﺮﻣﻴﻴﻪ ﺻﺎﻟﻮن ﻣﻦ ﻣﺨﻴﻠﺔ ا�ﺧﻮة‬ ‫ﻓﻴﺪﻳﺮﻳــﻜﺎ و ﻓﻴﺪﻳﺮﻳﻜــﻮ ؛ ﻋﻠــﻰ ﻣﺴــﺎﺣﺔ‬ (‫ ﻣﺘــﺮ ﻣﺮﺑــﻊ ﻓــﻲ آﻏﻠﻴﺎﻧــﺎ )ﺑﻴﺴــﺘﻮﻳﺎ‬٣٠٠ ‫ﻳﻘﺪم ﺧﺪﻣﺔ ﺗﺠﻤﻴــﻞ ﻣﺘﻜﺎﻣﻠﺔ ﺑﺎ�ﺿﺎﻓﺔ‬ ‫ ﻳﻨﻀــﻢ إﻟــﻰ‬.‫إﻟــﻰ ﺗﺼﻔﻴــﻒ اﻟﺸــﻌﺮ‬ ‫اﻟﺼﺎﻟــﻮن زاوﻳــﺔ اﻟﻘﻬــﻮة ﻛﺎﻓﻴــﻪ ﺑﺮﻣﻴﻴــﻪ‬ ‫و ﻏﺮﻓــﺔ اﻟﺘﺠﻤﻴــﻞ ﺑﺎ�ﺿﺎﻓــﺔ إﻟــﻰ ﺳــﺒﺎ‬ ‫ إﻧﻬــﺎ ﺑﻴﺌــﺔ ﺗﻤﺘﺰج‬. ‫اﻟﺸــﻌﺮ و ﻛﻮﻟــﻮر ﺑــﺎر‬ .‫ﻓﻴﻬﺎ ﻇﻼل ا�ﺑﻴﺾ ﻣﻊ ا�ﻧﺎرة اﻟﻄﺒﻴﻌﻴﺔ‬

ITALY

All-Round Beauty Hairdressing, make-up, jewellery, health food.

At Maison Première (partner salon of L’Oréal Professionnel and Kérastase) it’s all about wellness and relaxation.

Coiffure, make up, bijoux, cibo sano. Da Maison Première, partner L’Oréal Professionnel e Kérastase, tutto concorre a creare benessere e relax.

Exclusively for men

Photo: Patty Neu

Luxembourg

L

ike travelling back in time. Ferber Hair&Style is a barbershop where men can rediscover the pleasure of male grooming. Located in the most prestigious shopping mall of Luxembourg, this shop recreates the traditional barber atmosphere from London, Dublin and New York by offering shaving and hair services, and more. Niche gifts and perfumes sit alongside brands such as American Crew, Molton Brown and Schwarzkopf Professional.

Geometric, linear, and diamond shapes in the dark shades of wood are warmed up by cream tones and accurate lighting, for a truly tasteful style and elegant virility. An updated version of the gentlemen’s clubs of yesteryear.

‫ﺗﺤــﺐ اﻟﻌــﻮدة ﺑﺎﻟﺰﻣــﻦ إﻟﻰ اﻟــﻮراء؟ ﻓﻴﺮﺑﺮ‬

S al o ns

‫ﻫﻴــﺮ و ﺳــﺘﺎﻳﻞ ﻫــﻮ ﺻﺎﻟــﻮن اﻟﺤﻼﻗــﺔ‬ ‫اﻟﺮﺟﺎﻟــﻲ ﻓــﻲ أﻓﻀﻞ ﻣﺮاﻛﺰ اﻟﺘﺴــﻮق ﻓﻲ‬ ‫اﻟﻠﻮﻛﺴــﻤﺒﻮرغ ﺣﻴﺚ ﺳﺘﻜﺘﺸــﻒ ﻣﺘﻌﺔ‬ ‫ ﻫــﺬا اﻟﺼﺎﻟــﻮن ﻳﻌﻴــﺪ‬.‫اﻟﺘﺰﻳــﻦ اﻟﺮﺟﺎﻟــﻲ‬ ‫إﺣﻴــﺎء اﻟﺼﺎﻟــﻮن اﻟﺮﺟﺎﻟــﻲ اﻟﺘﻘﻠﻴــﺪي ﻣــﻦ‬ ‫وﺳــﻂ ﻟﻨــﺪن و دﺑﻠــﻦ و ﻧﻴﻮﻳــﻮرك ﻣــﻦ‬ .‫ﺧﻼل ﺧﺪﻣﺎت اﻟﺤﻼﻗﺔ و ﺗﺼﻔﻴﻒ اﻟﺸــﻌﺮ‬ ‫اﻟﻬﺪاﻳــﺎ و اﻟﻌﻄــﻮرات ﻣﻌﺮوﺿــﺔ ﻣــﻊ‬

Animal hide, leather, barber chairs, shaving kits, cosy rooms.

The world of barber shops revives tradition in a contemporary key.

Cuoio, pelle, poltrone, kit da barba, atmosfere raccolte.

Il mondo di Barbershop recupera la tradizione in chiave contemporanea.

‫اﻟﻌﻼﻣــﺎت اﻟﺘﺠﺎرﻳــﺔ ﻣﺜﺎل أﻣﻴــﺮﻛﺎن ﻛﺮو و‬ .‫ﻣﻠﺘﻮن ﺑﺮاون و ﺷﻮارزﻛﻮف ﺑﺮوﻓﻴﺸﻮﻧﺎل‬ ‫اﻟﻬﻨﺪﺳــﻴﺔ‬

‫اﻟﺪاﺧﻠﻴــﺔ‬

‫اﻟﺘﺼﺎﻣﻴــﻢ‬

‫اﻟﻤﺴﺘﻘﻴﻤﺔ و ﻣﺎﺳﻴﺔ اﻟﺸﻜﻞ ﻓﻲ ﻇﻼل‬ ‫اﻟﺨﺸــﺐ ﺗﻢ ﺗﻮﻟﻴﻔﻬــﺎ ﺑﺎﻟﻠﻮن اﻟﻜﺮﻳﻤﻲ و‬ ‫ا�ﻧــﺎرة اﻟﻤﻨﺎﺳــﺒﺔ �ﺿﻔــﺎء ﺟﻮ ﻣــﻦ ا�ﻧﺎﻗﺔ‬ ‫ ﺑﺈﺧﺘﺼــﺎر ﻫــﺬا اﻟﺼﺎﻟــﻮن‬.‫ﻋﻠــﻰ اﻟﻤــﻜﺎن‬ ‫ﻫــﻮ ﻧﺴــﺨﺔ ﻣﺤﺪﺛــﺔ ﻋــﻦ ﻧــﻮادي اﻟﺮﺟــﺎل‬ .‫اﻟﻘﺪﻳﻤﺔ‬

A world of well-being for men only, just like in the past

S al o ns

ealthy Happy Hair.

HC Studio salon in Brookline, Massachusetts lives by this slogan. The atmosphere oozes allure, giving ample space to smooth, glossy surfaces and distinctive lighting solutions. The contrasting materials make for whimsical combinations: for example, the impeccable wood floors flanked by open-faced brickwork. This is a multipurpose setting where coiffure abandons itself to temporary exhibitions of jewellery and photography.

H

‫ ﻳﻌﻴــﺶ ﺻﺎﻟﻮن‬.‫ﺷــﻌﺮ ﺳــﻌﻴﺪ و ﺻﺤــﻲ‬ ‫أﺗﺶ ﺳﻲ ﻓﻲ ﺑﺮوﻛﻠﻴﻦ ﻣﺎﺳﺎﺷﻮﺳﺘﺲ‬ ‫ ﻳﻤﻨﺢ اﻟﺠﻮ اﻟﻔﺴــﻴﺢ‬.‫ﻋﻠــﻰ ﻫــﺬا اﻟﺸــﻌﺎر‬ ‫ﻓﻲ ﻫﺬا اﻟﺼﺎﻟﻮن ﻣﺴﺎﺣﺔ واﺳﻌﺔ ﻻﻣﻌﺔ‬ ‫ ﺑﻴﻨﻤــﺎ ﺗﺘﻤﺎﻳــﺰ اﻟﻤــﻮاد‬.‫ﺑﺈﺿــﺎءة ﻣﻤﻴــﺰة‬ ً‫اﻟﻤﺴﺘﺨﺪﻣﺔ ﺑﺎﻟﺪﻳﻜﻮر ﻟﺘﻤﻨﺢ ﺟﻮﴽ ﻓﺮﻳﺪأ‬ ‫ﻣﺜــﺎل ا�رﺿﻴــﺔ اﻟﺨﺸــﺒﻴﺔ اﻟﺘــﻲ ﺗﻨﺘﻬــﻲ‬ ‫ﺑﺤﻮاﺋــﻂ ﻣﻔﺘﻮﺣــﺔ ﻣــﻦ اﻟﻄــﻮب ا�ﺑﻴﺾ؛‬

USA

Beauty comes first

‫ﻫــﺬا اﻟﻤﺰﻳــﺞ ﻣﺘﻌﺪد ا�ﺳــﺘﻌﻤﺎﻻت ﺣﻴﺚ‬ ‫ﻳﺨﺘﻠــﻂ اﻟﺘﺰﻳﻴــﻦ ﺑﻌــﺮض ﻣــﻦ اﻟﺠﻮاﻫﺮ و‬ .‫اﻟﺘﺼﻮﻳﺮ‬

Kérastase, L’Oréal Professionnel and Shu Uemura products guarantee only top-notch services in keeping with the exclusive sophistication of the salon.

Kérastase, L’Oréal Professionnel e Shu Uemura sono i marchi che garantiscono servizi top level, allineati con l’ideale di raffinatezza esclusiva del salone.

Photo: Jeffrey Kilmer

S al o ns

USA

Sharing

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he interaction between the hairstylist and the client is at the centre of the concept of this salon in Birmingham, Michigan. The 6 Salon Old Woodward makes available such a spacious setting for its 21 work stations that one is tempted to define it an open space, when instead each work area is actually well-defined. The warmth of wood is matched with grey technical furniture signed MG Bross in a balanced blend.

Kérastase, L’Oréal Professionnel, Tigi, and American Crew are the partner products of 6 Salon, which also has a second location in the same city.

Kérastase, L’Oréal Professionnel, Tigi e American Crew i prodotti partner di 6 Salon, che conta anche un’altra sede nella stessa città.

‫ ﻣﻴﺘﺸــﻴﻐﻦ ﻳﺘﻤﻴﺰ ﻫﺬا اﻟﺼﺎﻟــﻮن ﺑﺎﻟﺘﻔﺎﻋﻞ ﺑﻴﻦ‬،‫ﻓــﻲ ﺑﻴﺮﻣﻨﻐﻬﺎم‬ ‫ ﺑﺪﻳﻜﻮرات ﺧﺸــﺒﻴﺔ‬٦ ‫ ﻳﺘﻤﺘــﻊ ﺻﺎﻟــﻮن‬. ‫ﻣﺰﻳﻨــﻲ اﻟﺸــﻌﺮ و زﺑﺎﺋﻨﻬــﻢ‬ ‫ وﺣــﺪة ﻋﻤــﻞ ﺣﻴــﺚ‬٢١ ‫وﺗﺼﻤﻴــﻢ ﻳﻤﻨﺤــﻪ ﻣﺴــﺎﺣﺔ واﺳــﻌﺔ ﻟﻴﻀــﻢ‬ ‫ﻳﻤﻜــﻦ ﺗﺴــﻤﻴﺘﻪ ﺑﺎﻟﻤــﻜﺎن اﻟﻤﻔﺘــﻮح ﺑﻴﻨﻤــﺎ ﻓﻌﻠﻴــﴼ ﻛﻞ واﺣﺪة ﻣﻦ‬ ‫ ﺗﻤﺘﺰج ا�رﺿﻴﺔ اﻟﺨﺸــﺒﻴﺔ ﻣﻊ‬. ‫وﺣﺪات اﻟﻌﻤﻞ ﺗﺘﻤﺘﻊ ﺑﺨﺼﻮﺻﻴﺘﻬﺎ‬ .‫ ﺑﺘﻨﺎﻏﻢ ﻣﺘﻜﺎﻣﻞ‬MG Bross ‫ا�ﺛﺎث اﻟﺮﻣﺎدي اﻟﻤﺬﻳﻞ ﺑﺘﻮﻗﻴﻊ‬

S al o ns France

Esprit parisien

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he unmistakeable style of Eric Pfalzgraf, founder of the Coiff1rst salon chain (partners of L’Oréal Professionnel, Kérastase and Shu Uemura) was born right here in the Parisian salon of rue Montorgueil, a gourmet hotspot of the city. Eric’s “fetish” salon, as he himself describes it, perfectly expresses his well-known tastes. Chandeliers, salvaged sections of the original building, and antique mirrors, fabulously mixed with contemporary furniture. Created by the architect Leonard El Zein, this salon sprawls over two levels with reserved technical and VIP areas away from prying eyes. ‫ﻻ ﻳﻤﻜــﻦ أن ﻧﺨﻄــﻲء ﺑﺘﺼﻤﻴــﻢ إﻳﺮﻳــﻚ ﻓﺎﻟﺰﻏــﺮاف ﻣﺆﺳــﺲ ﺳﻠﺴــﻠﺔ ﺻﺎﻟﻮﻧــﺎت ﻛﻮاﻓﺮﺳــﺖ‬ ‫)ﺷــﺮﻳﻚ ﻟﻮرﻳــﺎل ﺑﺮوﻓﻴﺸــﻮﻧﺎل و ﻛﻴﺮاﺳــﺘﺎز و ﺷــﻮ أوﻳﻤــﻮرا( اﻟــﺬي إﺑﺘــﺪأ ﻣﻦ ﻫﻨﺎ ﻓــﻲ اﻟﺼﺎﻟﻮن‬ ‫ ﻳﻌﺒــﺮ ﺻﺎﻟﻮن إﻳﺮﻳﻚ »اﻟﻐﺮﻳﺐ ا�ﻃﻮار« ﻛﻤــﺎ ﻳﻄﻠﻖ ﻋﻠﻴﻪ ﺻﺎﺣﺒﻪ‬. ‫اﻟﺒﺎرﻳﺴــﻲ ﺑﺸــﺎرع ﻣﻮﻧﺘﻮرﻏﻲ‬ ‫ ﻣﻦ اﻟﺜﺮﻳــﺎت إﻟﻰ ﺟﻮاﻧﺐ ﺑﺎرزة ﻣﻦ ﺷــﻜﻞ اﻟﻤﺒﻨﻰ‬.‫ﻫــﺬه اﻟﺘﺴــﻤﻴﺔ ﻋــﻦ ذوق إﻳﺮﻳــﻚ و إﺧﺘﻴﺎراﺗﻪ‬ ‫ ﺻﻤﻢ‬.‫ا�ﺳﺎﺳﻲ و اﻟﻤﺮاﻳﺎ ﻗﺪﻳﻤﺔ اﻟﻄﺮاز اﻟﺘﻲ إﻣﺘﺰﺟﺖ ﺑﺸﻜﻞ راﺋﻊ ﻣﻊ ا�ﺛﺎث اﻟﻌﺼﺮي اﻟﺤﺪﻳﺚ‬ ‫اﻟﻤــﻜﺎن اﻟﻤﺼﻤــﻢ ﻟﻴﻮﻧــﺎرد اﻟﺰﻳﻦ ﻣﻦ دورﻳﻦ ﻣﻊ ﻣﺴــﺎﺣﺎت ﺧﺼﺼﻬﺎ ﻟﻠﺰﺑﺎﺋــﻦ اﻟﻤﻬﻤﻴﻦ ﺑﻌﻴﺪﴽ‬ .‫ﻋﻦ ا�ﻋﻴﻦ اﻟﻤﺮاﻗﺒﺔ‬

A salonloft offering wellness, elegance and taste

The first and original Coiff1rst salon in rue Montorgueil offers a two-floor airy space with an exquisitely French atmosphere.

Il primo della catena di saloni Coiff1rst, quello in rue Montorgueil si sviluppa su due livelli con sale ariose e dal mood squisitamente francese.

Spring For SS 2015, the expected pastels and lacy, gauzy little-girl frocks are conspicuously and – thankfully – missing in action.

Victoria Thomas

Carolina Herrera

Carolina Herrera

pring -Summerr 2015, collections offerr refreshing alternanatives to the usual al too-casual cottons. ons.

Carolina Herrera ra tops the list with a sophisticated red, black and nd white palette, blooming in na dramatically oversized floral ral graphic. In keeping with this his turn of elegance, hair icon Orlando Pita for CHI styled ed tth the he runway coiffure in a sleekly lyy stylized ponytail-twist on thee classic Sumo wrestler’s topknot. pkno pknot nott.

Get this Asian-inspired masterasterpiece at home, with a few tips shared by Albert Luiz, Farouk ouk Systems Elite Artist.

16 catwalks

The key is a wefted hairextension cut into the perfect fect square inserted at the basee of your own natural ponytaill and smoothed over the ends for or a geometric, blunt edge. Blow-dry ow-dry and press your hair straight, ht, then pull it into a high ponytail.. Luiz uses CHI Magnified Volume me Finishing Spray to “press the

Carolina Herrera

CHI

IT'S HIP TO BE SQUARE

Scott

Summer hair inspired by the beach. And it’s okay if you live in Kansas: spray and braid in surf-texture

This season, the couture may be high, but the pressure is low

Scott

Wella Professionals Peter Som

ponytail together for a belt-like feel, thin and flat. Add a bend mid-way down the length, then fold over, securing it as close to the head as possible.”

To get the sharp edge just right, insert the extension and fold over your own ends. Secure with long bobby pins and spray for hold.

For designer Jeremy Scott, life’s a beach all summer long. Patterned patchwork baby-doll dresses worn with combat boots may trigger a Courtney Love “Hole”-era flashback. Neon psychedelic tie-dyes, VW van-worthy flower decals, fringe, and faux furs, add a trippy touch of electric ladyland. Scott piles on the patterns: Hawaiian tiki shirts and leis over plaids, stripes top Shrek-motif repeats, gnarly flames over animal prints.

Message tees keep it chill, with cropped cardis and belted leather short-shorts for those who dare to bare.

Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, created Scott’s hair look based on surf culture, for quirky individuality. A hidden braid or a random crimped section gives a personal signature to windswept hair styled by the sun and sea. Scott’s surfer girls accented their carefree do’s with superbright hair accessories designed by twerkette Miley Cyrus. To capture the spirit, mist dry hair generously with Wella Professionals Ocean Spritz for the perfect textured base for styling. To create waves, braid

Mrac by Marc Jacobs

hair in sections, mist with Wella Professionals Stay Essential Finishing Spray, warm with a diffuser, then unbraid for a beachy texture. Use fingers to rake waves open for a full, textured finish.

Diesel

Spring and Summer rock so hard in 2015— leave the candy pastels for the Easter basket.

Peter Som’s optimistic, crisplined silhouettes were inspired by 1960s pop art. The designer calls his olive-green print “Factory Floral”, a graphic homage to Warhol. For Som’s collection, Wella Professionals’ Souleiman applied mousse to hair, then sculpted a thick braid in back, tapering down to a sharp point.

English rave culture inspired Katie Hiller and Luella Bartley’s new collections for Marc by Marc Jacobs. Polka dot chiffon in tissue-weight layers, baggy tee-shirt dresses, bustiersilhouettes and twisted bandeaus worn over message tees were paired with shiny latex sleeves and leggings in flesh-tone and black, worn with cleat-soled jackboots in shades of vanilla, marshmallow, black with khaki, and dandelion-yellow. Platform Mary Janes, hooded trenches and hard-shell purses styled like vintage boomboxes were paired with silky pajama-style shorts sets, and rolled or Velcrocuffed trousers. The message: Marc’s girl is no creampuff.

Guido Palau, Redken Creative Consultant, styled NYFW hair for Marc by Marc Jacobs was in tight, twisted top buns to suggest a mod faux-hawk. To get the look, section hair into four small

Marc by Marc Jacobs

Redken

Hop THE RED-EYE WITH PETER SOM

Kristian Aadnevik S/S 2015: Fotografías: Piers Macdonald para Moroccanoil

As temperatures rise, remember that it’s cool to be one hot mess Catwalks: IMAXtree.com/Vincenzo Grillo

Scruples with Charlie Price at NOLCHA

Richard Chai

Aveda

Osklen

ponytails back to front, along the top of the crown, holding each pony with a small elastic band.

Twist them down into topknots that have a tough edge - especially when the parting is kept deliberately imperfect. Leave a few of the ends loose, pinning the knots down with small U-pins.

The feel is girly, yet punky and hot-messy. The Spring/Summer 2015 Osklen collection was inspired by Oskar Mestavaht’s visit to Inhotim, the outdoor contemporary art museum in Brumadinho, Brazil where modern architecture meets lush native foliage. This pairing is expressed in tropical print silks, shaggy textile layers suggesting coconut thatched roofs, and signature “half-moon” necklaces, wires which loop around the nape and terminate in fringe-y leather flowers, all kept edgy and urban with overshirts, aprons and vests made of clear plastic, edged in black. Aveda Guest Artist Frank Rizzieri styled minimalistic coiff concepts for Richard Chai’s “Cool Kids” collection. Rizzieri worked slight bends and waves into brush-straightened hair for subtle texture and a wet/dry look, commenting, “It was as if she had happened out of the shower, ran her fingers through her hair and the hair started drying; certainly the cool girl’s style.”

Osklen

For the NOLCHA group of indie designers, Charlie Price for Scruples Haircare created slicked-back styles for Karolyn Pho’s “Vagabond” Collection, capturing the freewheeling wanderlust of Spring. Hair was swept cleanly off the brow and back-combed for height as models padded the runway in white Dansko clogs and retro pinafores. Scruples Rock Hard Finishing Spray keeps the bump blue-sky high.

A sense of primordial pride and inner strength born of tradition and tribal identity can inspire fashion, too.

Samurais and mystical African sorceresses may not seem relevant to today's woman, yet at second glance, their coifs are no-nonsense, colors are on trend, and they look - well just fabulous!

FEARLESS chic

Marie Scarano

Cultural temptation

TRIBAL WARRIORS Hair: Sam Villa Creative Team Art Direction: Geneva Cowen and Pascal Sauvageau Photo: Shalem Mathew Make-up: Marie Laure Larrieu and Joelle Boucher Styling: Jeremie Cote

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fascination with warrior women found in so many cultures has inspired so many works of art and now has crossed the line into fashion as well. These two hairdressing collections were inspired by two very distant concepts and continents, The Land of the Rising Sun and The Dark Continent. Japanese

Clive Lamb, owner of Clive & Co. and the creative mind behind the Samurai shoot gravitated towards the orange, red and gold colors that were consistent throughout the Samurai armor. Clive’s color team executed two shades of orange so powerfully electric that the hair takes on a life of its own. Hard edged lines and angles make a solid architectural statement, especially with the final haircut: the hair was pulled up into a direct Samurai warrior influenced “Top Knot” and was cut, as if in battle, to create a voluminous disheveled shorter style, taking the hair cut from classic to edgy.

The Samurai in Japan are a warrior class, but in western cities today sociologists speak of sub-cultures, or urban tribes, often defined by ethnic or cultural roots. But more and more often a tribe may be defined simply by a neighborhood, shared interests, or common experiences. We all yearn to be a part of something bigger than ourselves, to gain a sense of belonging, security, and identity. Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director, shares, “When a team is plugged into a tribal thought process, it encourages exploring and developing. Today, women want style that is simple and easy to maintain with details that add interest, luxury and multiple identities. And these photos are meant to ignite tribal instincts in stylists."

Hair & Color: Clive and Co Artistic Team Photo: Phoenix Taylor Make-up: Walter Fuentes Styling: Cynthia Maxwell Inspired by the Kimbell Art Museum exhibit “Samurai: Armor from the Ann & Gabriel Barbier Mueller Collection” in Dallas, Texas

Tooled leather, metal armour, sunsets on the savannah - feminine mystique

collections

21

T

Art Direction: Sal Misseri Hair: Michael Pavlick; Photo: Hannah Dexter

he twenty-first century has brought in its wake globalization, urban tribes, subcultures, and unprecedented sexual freedom.

Barbering is being superseded by “men's grooming�. The principle is still the same, but it is now a much more precise science covering everything from cuts and color, shaves, sideburns and brows to waxing and skin care, as more and more men have begun to care about their appearance and more aspects of male grooming have become a social norm.

Metro-, retro-, Lumber-sexuals

Just as the -gate of Watergate was readily adopted to denominate any political scandal, it seems the suffix -sexual can now be tagged onto any word to define the latest style trends in men's fashion.

And today they are freer than ever to choose their lifestyle and look, coordinating colors, binging on exfoliation and moisturizer, manscaping unsightly chest hair, and even indulging in the occasional manicure. And while this may still be considered the classic

Male of the species Marie Scarano

22 trends

Jess Sutton

For women, every decade has its iconic trends, and its no different for men. Just some of the latest looks to choose from nowadays.

Eufora

Look for a rigid grooming regimen behind that air of casual masculinity!

David Boyd for Sam Villa® , Photo: Matt Peterson

Exceptional Shave and Revitalizing Treatment to keep the beard hair soft.

David Boyd for Sam Villa® nods to a past of traditional barbering techniques with an even more sophisticated goatee and moustache (below), but nonetheless testosterone-pumped Fisticuffs look. What's on the horizon? Apparently the "sapiosexual", for those attracted to intellectuals. Somewhere between mad scientist and nerd?

Hair: di Pietro Todd Guest Educator Andrew Does Hair Photo: Kristin Cofer

Paul Mitchell

regime of the so-called Metrosexual, the lines between Metro and Macho are now even more indistinct, and there are numerous variations on a theme. Sal Misseri and Michael Pavlick take the Retrosexual pompadour to new heights with precision work. Clean shaven or 5 o'clock shadow can work best with this look.

And on the opposite end of the spectrum is the big-bearded Lumbersexual, bringing the outdoorsy look into the mainstream and onto Main Street.

And as Julie Cross, educator for Eufora Hero for Men notes, “The Lumbersexual is rugged and strapping, not unkempt and haggard. The image is about trying hard to look like you aren’t trying. You want to look like you can wrestle a bear and hold down a job.”

This is why she recommends, "Your hairstyle should complement your beard. As a general rule of thumb - the more grizzly the one, the less grizzly the other should be." And don't forget to keep kissable with products like Eufora's

Left: the rugged good looks of the Lumbersexual.

Above: A more relaxed pompadour dressed down for street-hots.

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very bride dreams of her fairy tale wedding day as she envisioned it when she was a little girl. Luxurious flowers, a long white gown and the perfect hairstyle to enhance her beauty.

Whether it be flowy curls or a light'n'airy updo, each bride should consider her own personal style. A hairstylist who has experience with brides-to-be will first

Whimsical weddings

Bling, buns and bouquets. Which style suits your magical day? Here is a “Bridal Bible” with some of the latest trends to find the combination that suits you best.

Kiara Mooney

study the hair texture and density to suggest an upswept or down style to highlight the bride's best features.

One of the biggest mistakes a bride can make is bringing in examples of brides who have a completely different style, color and texture than she does, as this may create unattainable goals and unrealistic expectations.

Extensions and highlights can be added before the big day to increase contrast and density of the updo or downdo chosen.

Then, the dress and theme of wedding will be taken into consideration, keeping in mind that one wants to complement, not compete, with the dress. A more romantic style might be down with flowing curls swept back off the face and offset by a jeweled headpiece.

Time of year and location are also key when picking a suitable look. But having your hair down during the summer months might decrease the longevity of the style and create unwanted frizz throughout the evening.

Romantic, elegant and modern glamour are just a few styles a bride should consider before she ties the knot.

Floral fantasies

Flowers today not only adorn the aisle or are carried in bouquets by the bridal party.

The modern bride is seen pinning glamorous floral accents to her curls and the pearls of custom headpieces.

Felix Fisher, of Ines Di Santo Couture, has taken his latest inspiration from lush greenery, rolling fields of flowers, and the most breathtaking gardens For the Ines Di Santo Couture Bridal 2015 Runway Show, Felix Fischer for House of European Hair and Invisi-Tab used long locks and flowered headpieces.

Photo: © David Webber

28 brides

For the Revlon Professional – Yes, I Do Collection 2015 Artistic & Creative Director Miguel García Cotado and stylists Bozena Sarek and Ziortza Zarauza offer something for every type of bride.

Photo: Xevi Muntané

collection, invite every woman to live her own personal fairy tale. Braids can be elegant when twisted into a lower bun or strung along the frontal part of the forehead. One suggestion for any bride thinking of adding braids to her hair is to make sure the braid or twist is loose and sits gently on the head. Tight braids with distinct parts can make any style look juvenile, resulting in unflattering

For romantic brides, braided up-dos or retro-glam elegance

from all around the world.

Felix has built elegant designs accompanied by long, flowing romantic looks. Captured in the pictures left, each look is dramatically accented by modern, luxurious sprays of pastels and white hydrangeas and roses. Each look wouldn't have been complete without the Invisi-Tab 100% Virgin European Hair Expensions which created length and fullness for each style.

Remember that the addition of extensions may not suit every bride, so asking your hairstylist will help determine if they are necessary. However, extensions

can be an essential addition to a client who has finer or shorter hair and can help attain the desired volume for a richer and more intricate updo.

yes, I do, do, do!

Romantic and elegant yet classic glamour describes the Revlon "Yes I Do" spring 2015 collection. Twists, ruffles and flower shapes are added to the hair which intensifies texture, creating a more harmonious color effects while adding a bit of fantasy. Polished coifs with straighter lines and architectural finishes, as seen in this

Hair: Marie Ferro - Photo: Robert Lynden

picture; haircut, color and style. She mainly works with Goldwell products and enjoys the amazing translucency that their color line produces.

For more of a classic hairstyle, one might choose a chignon which can be soft by nature and worn at the nape of the neck. This coif can be both long-lasting and structured, making it perfect for the mature bride or someone who is looking for a simpler look.

When choosing the prefect headpiece or "bling", you must consider the detailing to your dress along with your theme to your wedding.

If you are the type of bride who is always wearing a lot of sparkle and extravagant pieces, then the sky is the limit. You can choose from tiaras to large floral arrangements with added details or opt for more of a Grecian-goddess feel with stringed diamonds across the

Minimal bling is fine.

Below: Artistic Director: Nicoletta Gauci Hair: Mastery by Esani Salon’ Photo: Jamie Hopper

photographs that make the bride look like she has less hair than she actually does.

Above, hair color perfection and easy-going style.

by Marie Ferro Photo: Robert Lynden

Comfort is just as important as finding your unique style.

Adding headpieces or "bling" to your hair might be enticing but comfort in the long run is a priority. If you're a bride that enjoys fancy flair, take the advice of Marie Ferro, magical make-over expert and a Goldwell artist, to incorporate a piece that feels genuinely you and mix it with a twist of elegance. Marie's pieces, shown here, have been created by the visions from fashion runways and her own list of brides.

When envisioning a style for a bride, Marie looks at the entire

Hair: Mastery by Esani Salon’ - Photo: Jamie Hopper

The Bling bride

forehead. Sometimes less is more, so if your taste tends to be more simplistic, select a smaller jeweled piece or even an ethereal feather that coordinates with both your dress and jewlery or just a jeweled veil to accent your style.

Up-do to down-do in minutes flat Steven Robertson, master stylist at Lunatic Fringe Salon, uses social media such as Pinterest and Istagram, as well as art and views on nature and design to construct the perfect style. "My brides are not models for hair shows! Their hair should reflect their own beauty, whether it be soft and natural or structural and shaped," exclaimed Robertson.

His signature is transforming the bride's style from the blowout, then building a long-lasting wearable do'.

By using styling products from the Kérastase line, Steven is able to infuse product into the hair, which can be easily curled and converted from an up-do to a down-do in 10 minutes or less. Robertson also suggests to all his brunette brides to have their hair softly highlighted, as it can enhance small structural details in an up-do.

"It’s important to understand that some hair simply can’t hold a beautiful wave throughout a 10-hour day, and some clients' hair can do that with ease," declared Robertson.

Whether romantic, modern or elegant you should choose

Equi cum ditatquam qui toreptatia sunt plit, con Even with lush gowns ìquatus blant ì+ Sottero from ìthe Maggie utSpring que ipsamus qui 2015, Steven cullabo reresciensured that Robertson the focus is on the bride.

Photo: Adam Flip

Romantic, modern, or elegant, just be you on your special day

a style that you feel beautiful in. A bride's hair should complement her gown, not compete with it. The formality of your dress is key and should dictate the direction you go with the style you choose. For a chic, modern ensemble opt for either a slick back chignon or wear a sleek blowout. For a country wedding, choose loose curls or a loose braid pinned and adorned with a small flower headpiece. Big ball gown style dresses look best with dramatic updos and a noteworthy headpiece.

Pairing your perfect hairstyle with your bridesmaids is one of the last elements. Nowadays, it

is traditional to not only incorporate your theme and wedding dress, but the style that you have chosen for your bridesmaids as well. If your hair is styled up, you might opt to have your bridesmaids wear long waves or loosely secure one side back with a small brooch or pin.

Not only looking but feeling her best is essential for every bride on her wedding day.

Each element should come together to make your fairy tale wedding one of the most memorable days of your life for you and your groom.

brides

31

Usa Spring always brings with it a craving for something new, a breath of fresh air. So our spring 2015 Vision feature is brimming with fresh and frivolous inspiration that often begins with the classics. But add some color, refine some highlights, change up the style, work in some texture and...voilà !... a new mood, a different persona. These collections range from casual to kinky, but the element they have in common is their capability to convey an individualistic sense of aesthetics and style. The studio hours of hairstyling, make-up, fashion, lighting, and settings all combine to capture the magic of a single moment, the artist’s vision, so that we may delight in them on these pages.

s a U f o t s e B

Best of

U SA What could be more classic than black and white? - but pushed to the absolute platinum and raven limits.

Never underestimate the power of simplicity and precision, whether in a voluptuous cascade or face-framing bob.

Art Direction: Nicoletta Gauci Hair: Mastery Designers Photo: Tyna Vargas Make-up: Stephanie Floyd

“Bold black and white geometric patterns can make or break the game. Checkmate!” stars’n’styles

35

“Pretty is as pretty does.

It’s a state of mind, a sense of being.

Just be your pretty-self” 36 stars’n’styles

Best of

U SA Casual to couture styles for today’s urban lifestyle make it easier to go from day to night and back again. Why complicate things when they can be so simple?

Relax - take it easy!

Hair: Dee Fortier and Mirza Batanovic for Eufora Photo Credit: Evan Dunning Make-up: Elle Leary Wardrobe Stylist: Juliet Vo

Best of

U SA The classic bob is always an inspiring starting point.

The perfect accomplice for variations on a theme.

Add a bold palette and eye design for a truly distinctive flair.

Hair: Syran John for Syran John Hairdressing Photo: Justin Harris Make-up: Jessica Carmell Styling: Syran John

124 stars’n’styles

“Color is key when the shapes and synergy combine.

Engaging beauty” 39 125

stars’n’styles stars’n’styles

“Relaxed and casual.

Keeping it cool as temperatures start to climb. Urban chic vibe” 40 stars’n’styles

Best of

U SA Spring is about fresh air and being outdoors - even if only for your lunch hour!

Be ready for anything with a tousled bob. Color contrast: optional. For him, a straight-up quiff. Closecropped sides: a must.

Hair: Smith & Davis Salon Photo: Stevie Smith Make-up: Kelly Haley/Makeup For Ever Color: Wella Professionals

Best of

U SA Chocolate brunette or honey blond. Beauty comes in all shades and styles.

Big frivolous curls or a slightly textured pony tail.

(L-R)Hair: Nick Pagano, Goldwell Artistic Team Photo: (L) Morgan Miller Studio (R) Bennet Cobbler Make-up: (L) David Tibolla@ MC2 (R) John O of NYC. Retouch (L): Katya Polyakova

“Kindred spirits, Evening star or moonlit temptress.

Awaiting the dawn” stars’n’styles

43

“A nod to the ‘70s with Bo-ho chic fabrics and textures for an easy-going yet sexy retro-vibe” 44 stars’n’styles

Best of

U SA Complementary warm and cool tones lend a fabulous fashion forward look with a touch of romance.

Co-Directors: Karen Gordon, J. Gordon Designs, John Gialluisi, of Mario Tricoci Salons and Spas Hair: Left: Jennifer Price, Zano Salons.

Right: Sarah Koseck Photo: Babak Make-up: Chrisondra Boyd, Ford and Lauren Thompson, J. Gordon Designs Styling: Sam Ng

Best of

U SA Over-the-top crimping is perfect for sculpting fabulous shapes and volumes . Bold breakthroughs in styling.

Hair: Lisa Vann @Vann Edge Seattle Hair color: Lisa Vann / William Edge / Charlie Price Photo: Melanie Watson Make-up :Charlie Price/Alicia Canon Denver Co Products: AvedaÂ

“Bewitching updos call for flaxen textures and golden shine for stunning creations” stars’n’styles

47

A subtle palette ranging from platinum to honey for a style with textures from both ends of the spectrum.

Add a focal point of bubble gum pink lips and that’s a wrap.

Picture perfect.

Hair: Cherry Petenbrink Photo: Zachary Tristan Asst Hair: Taylor Petenbrink Make-up: Arlene Martinez Styling: Audrey Dallas

48 stars’n’styles

MODA

INT’L

2015

Fashion Soul

Trophy

Fashion

Soul

Soul

Grand Trophy

Grand

Spotlight on photos. From Robert Lobetta’s last collection to the AIPP Grand Trophy, through Soul Fashion.

A selection designed to inspire and seduce. If photographs can capture a spirit, these pages will reveal to you the very soul of hairdressing.

Immagine protagonista. Dall’ultima collezione di Robert Lobetta al Grand Trophy AIPP, passando per la Soul Fashion. Una selezione per ispirare e sedurre. Se la fotografia è capace di rubare l’anima, in queste pagine troverete l’essenza della coiffure.

Das Bild im Fokus. Von der letzten Kollektion von Robert Lobetta zur Grand Trophy AIPP, bis hin zur Soul Fashion. Eine Auswahl die inspiriert und verführt. Wenn Bilder die Seele ansprechen können, dann stehen die folgenden Seiten ganz im Zeichen des Herzens der Coiffure.

Global 2015

Fashion

Synergy 2015 Trophy

Grand Trophy

Fashion

Global Soul Synergy

Grand

2015

L’image, la protagoniste.

De la dernière collection de Robert Lobetta au Grand Trophy AIPP, en passant par la Soul Fashion. Une sélection pour inspirer et séduire.

Si la photographie sait dérober l’âme, alors, dans les pages qui suivent, vous trouverez l’essence même de la coiffure.

La imagen protagonista.

De la última colección de Robert Lobetta al Grand Trophy AIPP, pasando por la Soul Fashion. Una selección para inspirar y seducir. Si la fotografía es capaz de robar el alma, en estas páginas se encuentra la esencia del peinado.

l a b lo

y g r

e n y G

S

The fabulous art of collaboration. The awe-inspiring creative expression of a unique team of hairstylists led by é Salon’s aussies Emiliano Vitale

and Lisa Muscat, captured by the photographic genius of Robert Lobetta.

A joy that’s shared is a joy made double. Artistry has no limits...

La meravigliosa arte della collaborazione. La potente espressione creativa di un team unico di hairstylist, guidato dagli australiani di é Salon Emiliano Vitale e Lisa Muscat, catturata dal genio fotografico di Robert Lobetta.

Una gioia condivisa è una gioia che si raddoppia.

Il talento non ha limiti...

Die fabelhafte Kunst der Zusammenarbeit.

Der alles inspirierende, kreative Ausdruck eines einzigartigen Teams von Hairstylisten, angeführt von den australischen „é Salon“ Profis Emiliano Vitale und Lisa Muscat, eingefangen vom Foto-Genie Robert Lobetta. Eine Freude die geteilt wird, macht doppelt soviel Spaß. Kunst kennt keine Grenzen...

L’art merveilleux de la collaboration. L’expression de la prodigieuse créativité d’une équipe de coiffeurs extraordinaire dirigée par les australiens Emiliano Vitale et Lisa Muscat d’é Salon, capturée par l’objectif du génial Robert Lobetta. Un plaisir partagé est un double plaisir. Quand le talent n’a pas de limite…

El fabuloso arte de la colaboración. La impresionante expresión creativa de un equipo de estilistas extraordinario dirigido por los australianos de é Salón Emiliano Vitale y Lisa Muscat, capturado por el genio fotográfico de Robert Lobetta. Una alegría que es compartida es una doble alegría. El arte no tiene límites...

Hair Director: Lisa Muscat Hair Artists: Alexandra Kontos, Leslie Henshaw, Tom White, Cherie Falco, Andy Yip, Missy Veyret Production: Emiliano Vitale Photo: Robert Lobetta Make-up: Chereine Waddell Styling: Peter Dwyer @ The Whitehouse Institute of Design Australia Clothes: Peter Dwyer, Denisse M Vera, Sally Burgess

Fashion Getting straight to the heart. Feel the passion, heeding the throbbing soul. If the eyes are its mirror, we can say the same of hair, which is a lighter and more ethereal outreach. Coiffure becomes a soul language, each hairstyle becomes a mood, a movement of the soul that expresses itself through the canons of fashion.

Andare dritto al cuore. Sentire la passione, ascoltare l’anima che pulsa. Se gli occhi ne sono lo specchio, possiamo dire altrettanto dei capelli, che ne sono la diramazione più eterea e leggera. La coiffure diventa linguaggio soul, ogni acconciatura diventa un mood, un moto dell’anima che si esprime attraverso i codici della moda.

Direkt ins Herz. Man fühlt die Leidenschaft und hört die Seele schreien. Wenn die Augen der Spiegel zur Seele sind, können wir sagen, dass die Haare einen leichteren und noch anmutenden Weg zu dieser sind. Die Frisur wird zur Soul Sprache, jede Frisur wird eine Stimmung, eine Bewegung der Seele, die sich durch die Modecodes ausgedrückt.

Droit dans le cœur. Sentir la passion, être à l’écoute de notre âme. Si les yeux en sont le miroir, on peut en dire autant des cheveux qui en sont un prolongement plus aérien et léger. La coiffure devient un langage de l’âme, chaque coupe devient une façon d’être, un adage de soi qui s’exprime à travers les codes de la mode.

Ir directamente al corazón. Sentir la pasión, escuchar el alma que vibra. Si los ojos son su espejo, podemos decir que los cabellos son las diramaciones más etéreas y ligeras. La Coiffure se convierte en lenguaje soul, cada peinado se convierte en un mood, un movimiento del alma que se expresa a través de los códigos de la moda.

Hair: Gert Bachmayr for La Biosthetique

Hair: Rokk Ebony Creative Team Photo: Elizabeth Kinnaird Make-up: Sarah Baxter Styling: Bec Cole

Hair: X-Presion Photo: Gustavo Lopez Ma単as Make-up: Irina Rudova Styling: Carola Gamarra

Hair: Allilon Photo: Sarah Louise Johnson Make-up: Damien Wolf Styling: Amy Day Hair: Allilon Hair: Nick Malenko and Sophie Photo: Sarah Louise Johnson Beattie @ Royston Blythe Make-up: Damien Wolf Photo: Richard Miles Styling: Amy Day Styling: Bernard Connolly

Hair: Bruno Marc Giamattei @ Marc Antoni Photo: Richard Miles Make-up: Claire Fletcher Styling: Bernard Connolly

Hair: Emily Warne and Peter Gibbs @ headromance Photo: Andrew O’Toole Make-up: Naoko Scintu Styling: Clare Frith

The soul takes flight. And hair is bound to follow it, growing in volume. A vortex of sugar candy, a crest where punk is merely an iconic reference.

Backcombing is the star for sophisticated textures.

L’anima vola. E i capelli non possono far altro che seguirla crescendo di volume. Raccolti come zucchero filato, creste dove il punk è solo più un rimando iconico. Cotonature protagoniste per texture sofisticate.

Die Seele fliegt. Und die Haare können nicht anders als zu folgen, während ihr Volumen wächst. Zusammengebunden wie gesponnene Zuckerwatte, Tollen die den Punkrock als ikonische Rückkehr strafen.

Hauptfiguren der Cotonature für hoch entwickelte Texturen.

L’âme voltige. Et les cheveux ne peuvent que suivre en augmentant leur volume.

Attachés comme de la barbe à papa, façon crête où le punk n’est plus qu’un vague souvenir iconique. En version crêpée, les protagonistes de textures sophistiquées.

El alma vuela. Y el cabello no puede evitar seguirla creciendo en volumen.

Recogidos como algodón de azúcar, crestas donde el punk sólo es un referente icónico.

Cardados protagonistas para texturas sofisticadas.

Hair: Nick Malenko and Sophie Beattie @ Royston Blythe Photo: Richard Miles Styling: Bernard Connolly

Hair: Beatrice Bergmann Photo: Martin Neuhof Make-up: Mai Chu-Hoang

Is the soul the dwelling of the sixth sense? Who knows?

Long hair is certainly highly sensitized antenna that help us to perceive the outside world. To be worn down and loose, in all its natural glory.

Hair: Joseph Ferraro/Photo: Kai Wan/Make-up: Daniela Stockmann

Hair: Jamie Benny @ Rush Hair Photo: Jemima Marriot Make-up: Alex Chalk Styling: Sasha Louise

Hair: X-Presion Photo: Gustavo Lopez Ma単as Make-up: Irina Rudova Styling: Carola Gamarra

The soul is sometimes passionate, as was Evita Perón. A celebration of feminine courage that hair fashion translates into heroic updos, seductive and resistant sculptures.

For true leaders.

L’anima a volte è pasionaria, proprio come fu Evita Perón. Una celebrazione del coraggio femminile che la modacapelli traduce in raccolti dal sapore eroico, sculture seduttive e resistenti. Per vere leader.

Die Seele ist manchmal wirklich leidenschaftlich, wie Eva Peron. Eine Huldigung des weiblichen Mutes, die die Haarmode in Zöpfen mit heroischem Beigeschmack, verführerische und widerstandsfähige Skulpturen übersetzt. Für die wahren Führer.

L’âme est parfois passionnée, tout comme Evita Perón. Un hommage au courage des femmes que la mode coiffure traduit en des cheveux attachés empreints d’héroïsme, de sculptures séductrices et battantes. Pour les vraies meneuses.

El alma es a veces pasionaria, tal como lo fue Evita Perón. Una celebración de la valentía femenina que se traduce en recogidos del sabor heroico, esculturas seductoras y resistentes.

Para verdaderas líder.

Hair: Sebastian Professional

Hair: Caterina Di Biase and Heading Out Creative Team Photo: Andrew O’Toole Make-up: Kylie O’Toole Styling: Elaine Marshall

Hair: X-Presion Photo: Gustavo Lopez Ma単as Make-up: Irina Rudova Styling: Carola Gamarra

Hair: Rokk Ebony Creative Team Photo: Elizabeth Kinnaird Make-up: Sarah Baxter Styling: Bec Cole

Hair: Wild Life Hair Photo: Liz Ham Make-up: Isabella Schimid Styling: Emily McGregor

Hair: Caterina Di Biase and Heading Out Creative Team Photo: Andrew O’Toole Make-up: Kylie O’Toole Styling: Elaine Marshall

Hair: Emily Warne and Peter Gibbs @ headromance Photo: Andrew O’Toole Make-up: Naoko Scintu Styling: Clare Frith

Hair: Rokk Ebony Creative Team Photo: Elizabeth Kinnaird Make-up: Sarah Baxter Styling: Bec Cole

A non-conformist soul knows how to stand out. And its image know how to reflect the difference. A frayed short length and bold cut are transformed into avante-garde if metal hairpins replace the curls. Short, but surprising.

Un’anima anticonformista sa come distinguersi. E la sua immagine sa come rifletterne la differenza. Un corto sfilato e dal taglio audace, si trasforma in avanguardista se alle ciocche sostituisce forcine di metallo. Corto a sorpresa.

Eine antikonformistische Seele weiß zu unterscheiden.

Und ihr Bild weiß, weiß den Unterschied widerzuspiegeln.

Ein lockerer Kurzhaarschnitt und mutige Schnitte verwandeln sich in Avantgarde, mit Strähnen ersetzt durch metallische Nadeln. Kurz, um zu überraschen.

Une âme iconoclaste sait se démarquer. Et son image sait comment en refléter la différence. Un court effilé et audacieusement coupé devient avant-gardiste s’il est savamment agrémenté d’épingles à cheveux.

Un court surprenant.

Hair: Nick Malenko and Sophie Beattie @ Royston Blythe Photo: Richard Miles Styling: Bernard Connolly

Un alma inconformista sabe cómo destacar. Y su imagen sabe cómo reflejar la diferencia. Un corto desfilado y de corte audaz, se transforma en vanguardista si los mechones son reemplazados por horquillas metálicas. Corto sorpresa.

Hair: Christophe Gaillet for L’Oréal Professionnel Photo: Weronika Kosinska Make-up: Izabela Szelagowska Styling: Anna Cichosz Products: L’Oréal Professionnel

The soul is sometimes passionate. And what colour can represent this mood better than red? When combined with volatile cuts and bold geometries,

it becomes a true means of seduction. Contemporary warriors.

Hair: Charlie Price for Scruples/Haircut: April Goodwin/Haircolour: Chris Venesky, Donna Campbell/Photo: riggs + bachen at ME Artists /Make-up: Kumi/Products: Scruples

Hair: Marc Antoni Art Team Photo: Richard Miles Make-up: Claire Fletcher Styling: Bernard Connolly

Hair: Wild Life Hair Photo: Liz Ham Make-up: Isabella Schimid Styling: Emily McGregor

Hair: Jamie Benny @ Rush Hair Photo: Jemima Marriot Make-up: Alex Chalk Styling: Sasha Louise

Hair: Bruno Marc Giamattei @ Marc Antoni Photo: Richard Miles Make-up: Claire Fletcher Styling: Bernard Connolly

Hair: Nicoletta Gauci Photo: Ahmad Barber Make-up: Maraz

Grand Trophy This year’s top hairstylists go head-to-head in a true battle of artistic inspiration.

The most prestigious competition in the world reaches its final stage with 5 AIPP Awards winners competing against each other for the overall Grand Trophy title.

The winner’s name will be announced at Cosmoprof Worldwide Bologna 2015.

I migliori stilisti dell’anno direttamente a confronto, ispirazione artistica allo stato puro. La gara più prestigiosa al mondo giunge alla sua fase finale con i 5 vincitori del Trofeo AIPP che competono tra di loro per conquistare il Grand Trophy. Il vincitore verrà annunciato a Cosmoprof Worldwide Bologna 2015.

Die besten Stylisten des Jahres zum Vergleich. Kreative Inspiration in ihrer reinsten Form. Der berühmteste Wettbewerb der Welt erreicht die finale Phase mit den 5 Gewinnern der AIPP Trophäe, die untereinander um die Grand Trophy kämpfen. Der Gewinner wird bei der Cosmoprof Worldwide Bologna 2015 bekannt gegeben.

Quand les meilleurs coiffeurs de l’année se défient, c’est de l’inspiration artistique à l’état pur garantie. La compétition la plus prestigieuse au monde arrive à sa fin avec les 5 vainqueurs du Trophée AIPP qui s’affrontent pour décrocher le Grand Trophée. Le gagnant sera annoncé lors du Cosmoprof Worldwide de Bologne 2015.

Los mejores estilistas del año frente a frente, inspiración artística en estado puro. La competición más prestigiosa del mundo llega a su fase final con los 5 ganadores de los AIPP Awards enfrentándose entre sí para conquistar el Grand Trophy. El vencedor será anunciado en Cosmoprof Worldwide Bologna 2015.

Best Avant-Garde

2015

CHIE SATO @ TONI&GUY

Vivienne Mackinder

Best Video

Best Commercial

X-Presion

Best Photo

Best Men

D&J Ambrose

Klaus Peter Ochs

Chie Sato

Hair: Chie Sato @ Toni&Guy Photo: Joan-Eric Fischer Make-up: Philippe Miletto Styling: Lana Sotnikova

No-limits fantasy and daring texture combinations in these top-class creations.

Young stylist Chie Sato from Toni&Guy amazes the world with artistic energy and immense technical skill.

Immaginazione no limit e audaci combinazioni di texture per una creatività d’eccellenza. La giovane stilista Chie Sato @ Toni&Guy sorprende il mondo per la sua vitalità artistica e la grande abilità tecnica.

Immagination ohne Grenzen und lebendige Texturkombinationen für eine kreative Exzellenz. Die junge Stylisten Chie Sato @ Toni&Guy überrascht die Welt mit ihrer artistischen Lebendigkeit und ihrem großen technischen Können.

De l’imagination sans limite et d’audacieuses combinaisons de textures pour une créativité hors pair.

La jeune coiffeuse Chie Sato de chez Tony&Guy surprend le monde de par sa vigueur artistique et sa grande expertise technique.

Imaginación desbocada, combinación de texturas imposibles para una creatividad sublime. La joven estilista Chie Sato @ Toni&Guy sorprende al mundo por su audacia artística y su desarrollada maestría técnica.

A new man is on the scene.

A modern male, breaking loose from all stereotypes: he embraces new trends openmindedly, daring to set foot in previously unexplored colour territories.

Un nuovo uomo è arrivato.

Un profilo maschile moderno, che fugge dagli stereotipi prestabiliti e abbraccia le nuove tendenze senza pregiudizi, conquistando territori cromatici ancora inesplorati.

Ein neuer Mann ist da.

Ein mondernes maskulines Profil, das den vorgefertigten Stereotypen weit hinter sich lässt und die neuen Trends ohne Vorurteil umarmt. So erobert er unentdeckte chromatische Territorien.

Un nouvel homme est arrivé.

Un profil masculin moderne qui fuit les stéréotypes préfixés, s’approprie de nouvelles tendances sans préjugés et part à la conquête de territoires chromatiques inexplorés.

Un nuevo hombre ha llegado.

Un perfil masculino moderno, que huye de los estereotipos preestablecidos y abraza las nuevas tendencias sin prejuicios, conquistando nuevos territorios cromáticos sin explorar.

Hair: Michael Francos @ D&J Ambrose Photo: Gary Nunn Make-up: Lan Nguyen Styling: Jackie Ambrose

D&J Ambrose

X-Presion

Hair: X-Presion Color: #xpresionpixel technique Photo: Ice Studio Make-up: Lewis Amarante Fashion Stylist: Carol Gamarra Stylist Assistant: Patricia Parejo Clothes Designer: Lasha Demetrashvili for X-presion Sunnies: Rational Stock Producer: X-Presion Producciones @ Secret Master Class

Pixelated colour techniques for hair, known as #xpresionpixel, is all the rage on the Internet in 2015. X-Presion continue to experiment and research innovation, as part of their mission in life.

La tecnica di colorazione del capello pixellato, nota come #xpresionpixel, sta vivendo un boom su internet nel 2015. X-Presion continuano a fare della ricerca e sviluppo la loro ispirata ragion d’essere.

Die Färbetechnik für das Haar ist gepixelt, auch bekannt als #xpresionpixel, und erlebt 2015 ein Boom im Internet. X-Presion fährt mit ihrer Suche und der Entwicklung nach ihrer Inspiration des Seins fort.

La technique de coloration Pixel, mieux connue sous le nom de #xpresionpixel, est en passe d’exploser sur Internet en 2015. X-Presion ne cesse de rechercher et de développer sa raison d’être très inspirée.

La técnica de coloración del cabello pixelado, conocida como #xpresionpixel, está siendo un boom en Internet este 2015. X-Presion siguen haciendo de la investigación y el desarrollo su inspirada razón de ser.

Inspired by legendary Japanese samurai warriors, master hairstylist Vivienne Mackinder uses all disciplines in hairdressing and plays with a bold placement of color to accent the geometry in design.

Ispirata dai leggendari guerrieri giapponesi samurai, Vivienne Mackinder utilizza tutte le discipline dell’hairdressing e gioca con un utilizzo pieno del colore per accentuare la geometria del design.

Inspiriert von den legendären japanischen Samurei- Rittern, zieht die Top-Haarstylistin Vivienne Mackinder alle Register und spielt mit mutigen Farben um die Geometrie im Haardesign zu betonen.

Inspirée des légendaires guerriers japonais Samouraï, Vivienne Mackinder exploite toutes les disciplines de la coiffure et fait un savant jeu de la couleur pour accentuer la géométrie du design.

Inspirada por los legendarios guerreros samurai japoneses, Vivienne Mackinder utiliza todas las disciplinas de la peluquería y juega con un uso pleno del color para acentuar la geometría del diseño.

Hair & Color: Vivienne Mackinder – Founder of HairDesignertv.com Photo: Julia Pogodina Make-up: David Maderich Styling: Beagy Produced by HairDesignertv.com Team

Vivienne Mackinder

Klaus Peter Ochs

Hair: Klaus Peter Ochs Artistic Team: Corina Bรถhm, Ourania Kalogianni Concept & Organization: Elmarie Lignier / Paris Photo: Laure Bernard / Paris Make-up: Florent Pellet / Paris Extensions: Hairdreams Haircosmetic & Colors: Wella Professionals / Sebastian Professional

Klaus Peter Ochs masterfully combines the world of photography with fashion.

A new and unique dimension of form and perspective, avant-garde artwork of hair, and modern, wonderful colour looks.

Klaus Peter Ochs combina con maestria il mondo della fotografia con quello della moda. Una nuova e unica dimensione di forma e prospettiva, lavoro artistico avant-garde e look dal colore moderno e riflettente.

Klaus Peter Ochs kombiniert in Perfektion die Welt der Fotographie mit Fashion.

Eine neue und einzigartige Dimension von Form und Perspektive , Avant-garde Haarkunst und moderne, wundervolle Farb-Looks.

Klaus Peter Ochs allie, avec grand art, le monde de la photographie à celui de la mode. Une nouvelle et unique dimension faite de forme et perspective, travail artistique d’avant-garde et look à la couleur moderne et miroitante.

Klaus Peter Ochs combina con maestría el mundo de la fotografía con el de la moda. Una nueva y única dimensión de forma y perspectiva, trabajo artístico avant-garde y look del color moderno y brillante.

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Gregory Patterson

A

FHI Heat spokesperson, hairstylist, baseball player... Is there anything Gregory Patterson can't do? Here are some things you need to know.

100 interview

s the FHI Heat spokesperson, celebrity stylist Gregory Patterson has promoted the brand in various media outlets and has been instrumental in educating up and coming stylists.

Estetica was able to sit down with Gregory to find out some things you may not know about this hard working hairstylist.

How did your collaboration with FHI Heat and Shauky Gulamani begin?

You know it was kind of serendipitous. When the brand I was working for was purchased by a much larger company, I opted to take some time off and find some new inspiration. I received a call from a woman who said, “I know this really great brand and I think you would be a perfect fit for them.” When she said it was FHI Heat I was really excited, because I had always been such a fan of their tools and who they are. When we finally met up, I was impressed by Shauky’s innovations and I realized that everything that FHI Heat stands for is very much a part of who I am – not only as a stylist but as a human being, so it was a no brainer.

Shauky is one of the greatest innovators of our time. What’s it like working with him?

His kindness and humility immediately come to mind. It is really a cool experience being with him, traveling with him, being in meetings with him. He is just the sweetest human being and it is so refreshing, because someone at that level of genius could wear a more arrogant hat. Instead, there is an energy about Shauky that is magical.

What's on FHI Heat agenda for this year?

Right now our main focus is Shauky’s new creation, STYLUS By FHI Heat. There isn’t anything like it on the market right now, so we intend to demonstrate how fantastic it is and build some steam with that throughout the year.

Tell us about your background and career growth in hairdressing.

I grew up playing baseball in a ranching town.

I never knew that I wanted to do hair until I started working at Banana Republic during college. I would just find myself in front of salons in a mall, watching stylists doing hair, thinking, “Wow!” So I went to hairdressing school. The day

The ideal candidate

President Shauky Gulamani announced the addition of Gregory Patterson as the new FHI Heat spokesperson last September. Shauky said: "We needed someone with exciting, fresh and youthful energy. Gregory’s level of international success along with his creativity and dedication to produce the very best in the hair industry made him the ideal candidate."

I graduated, I packed my car and moved to Los Angeles, where I got a job working with two celebrity hairdressers. I don’t know how the universe brought us together, but a week after beauty school I was assisting them with Britney Spears. It was so crazy. My mentor was a Sassoon educator who encouraged me to further my education and perfect my craft. I started assisting him in San Francisco, gradually growing my own little business in Los Angeles, San Francisco and Arizona. After working with Ted Gibson in New York, I became the Global Creative Director for Blowpro, helping to build their brand nationally and in Sweden, Finland, Denmark and Norway.

I’ve had a fun little career.

Which hairstylists would you say you idolize?

I would say my idols are Serge Normant and Jen Atkin. I go to their Instagram every single day to get some words of wisdom or to see some hairstyles and be inspired by them. They are always on trend and fashion forward. Being inspired by other greats in this industry is so important.

Has coming from such a different background given you an original perspective?

I am often asked, “How did you become so happy? How did you become so successful?” I’d say it's because happiness is a choice. The reason for my success is because of my hard work and dedication. I always say yes to anything and everything, I can always say no once I get there, but I never shut the door on an experience prior.

That mental focus comes from my upbringing on a ranch where you have to get up at 4:00 a.m. and do all your chores. And playing baseball means being a team player, showing up, and pulling your own weight. Such responsibility at a young age conditioned my mind and trained me to be prepared for the job at hand.

Tell us about your work with the Charity Water campaign.

While working on a television series called, “Marie TV” shortly before my 33rd birthday, I happened to meet Scott Harrison, the creator of Charity Water. He explained the Charity Water birthday pledge campaigns where, instead of receiving gifts, you can ask friends to donate to your birthday campaign. I was turning 33 and the campaign ran for 3 months, so I set what seemed to be an impossible goal of $3,333.33.

But by the end of the day I had exceeded $5,000.00! So when Charity Water asked how I had done it, because the average birthday campaign raises only $359.00, that set me on fire.

In the end, thanks to the generosity of everyone I know, I raised over $21,000.00 and was able to fund two wells in Ethiopia. It gives me chills just talking about it. I’m going to say this selfishly but

“I stayed true to who I am, finding my niche and only passion, honing my craft”

Above, the revolutionary STYLUS

By FHI Heat styling tool and just one of FHI Heat's glamorous signature styles.

also selflessly: it is one of the greatest birthdays I’ve experienced in my life – and it was so simple.

I just donated my birthday!

What is the best advice you have ever got?

“Stay true to who you are.” It has always been a motto in my life as a hairdresser. I am not a cool, punk, rock hairdresser. If I tried to be that, I would not be true to my heart and my talent. For years people would say to me, “Oh, are you just a blow drying stylist?” Instead, what I did was find a niche and perfect my craft. I’ve been recognized

by Allure Magazine as the best blow dryer in the industry. I’ve had years of television and press coverage. I’ve literally traveled the world doing blow dries. So sure I can cut hair, I style hair, I use to do color – but that’s not my passion.

I stayed true to who I am and I didn’t try to become something I was not.

What do you love or hate in current trends?

Well, I like most all trends to be honest with you.

What I’m seeing now, especially at Fashion Week, is everything is so low. Ponytails have dropped and are a lot cleaner. Texture is more of that 90s grunge. I like to call it ‘glam grunge’ because you see it on the red carpet a lot. There is that beachy boho wave, it looks more undone.

The technique involved in that is so involved yet it looks effortless.

Which celebrity would you like to work with again and a new one you’d like to work with.

Instantly Meryl Streep and Edward Norton pop into mind.

I’ve worked with Edward Norton quite a bit. He and his wife Shauna are just great people. But I would die to get my hands into Sofia Vergara’s hair!

What is down time for you?

I really don’t have many days off.

To clear my head, I shut everything out. No TV. I’m in a space by myself. I love to walk around New York, just to feel the heartbeat of the sidewalk. I just put on some country music that reminds me of home and who I am. It keeps me grounded. I don’t have time for baseball anymore, but if there is a baseball game on, I’ll watch it for sure.

Feeling disoriented in the jungle of styling and finishing products? Take some tips from the pros on their faves for the looks your clients crave.

Marie Scarano

O

nce you've gotten past the in-salon treatments, cuts, and color services, let's face it. Much of a salon's business amounts to styling: those who rely on their regular blow-out to keep it fresh, or maybe a client is growing out a pixie or bob and is looking for a quick yet versatile change-up for that awkward in-between time. And although most salons will never be coifing a celebrity for the red carpet, requests for especially glamorous looks for proms, weddings, or other special occasions are never lacking. Fashion Week runways are always an amazing source of inspiration for the latest looks, as are Hollywood award ceremonies. And chances are the brand you work with offers all the tips and tricks you need, often with videos or step-by-step techniques, to get a look and even adapt it to your everyday soccer moms or the office crowd, or even the members of whatever urban tribe you may find in your chair and looking back at you in the

(No) surprise

Paul Mitchell

Hair: Noogie Thai

endings

KMS California mirror. The initial challenge lies in finding a personalized look for each one. Then it's up to you to find the perfect products to get that look, always with a view to sending them home with some to boost your bottom line when it comes to retail.

Estetica went to the experts to ask about the latest trends in hair fashion and the best products to guarantee runway-worthy results

big – and small – nights out

With prom and wedding season just around the corner, spring is the perfect time for salons to market their special occasion styling services.

Paul Mitchell has created four distinct looks for the Big Night Out You’re Golden Limited Edition Collection – all of which can be created in your salon. But that's not all! To keep their do looking salon fresh, invite them to take home one of the You’re Golden “Get The Look” glam styling kits inspired by the styles. The collection also features a limited edition rose gold Express Ion Smooth®+, and purse-size Stay Strong® hairspray to touch up your look on-the-go. Hard to resist!

But it's not all about glam. Stephanie Kocielski, Paul Mitchell Vice President of Education, believes that today's woman prefers the “done” vs. “undone” look, which can be achieved with quickly crafted

Today's trends call for formal updos, down-dos and everyday-dos that are always soft and every-soslightly dishevelled. Even sleek straight hair should be slightly messy.

Share styling secrets with your guests, and send them home with products

braids and waves that add life to any hair texture.

However, she warns that “What’s in vogue may not be what your guest envisions. Fashion changes by the minute, and so can your guest's requests.” So don't be afraid to propose something new and have fun with it, as a new do can not only change your guest's appearance, but give her a new outlook on the day ahead! Stephanie is also known for cocktailing products. “One of my favorite go-to product cocktails for clients on the move is a mixture of Paul Mitchell® Super Skinny® Serum with Dry Wash®. It’s the perfect combination to achieve a sleek, yet textured braid.”

When it comes to this season's trends, KMS California Artistic Team Director Sonna Brado is seeing lots of strong, shorter shapes with length on top. She is excited about this because it allows for much more versatility in styling and adding texture to the interior shape. She is also excited because it gives her more opportunities to experiment with KMS California Curl Up perfecting lotion with a revolutionary new pressure activated technology that reactivates every time you scrunch your hair!

“The client is able to smooth the hair out with their hands or brush for a smaller more compact shape and then scrunch at a later time to create a funky dossier

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UNITE

Short cuts with extra length on top can offer up a variety of possibilities, making them much more versatile than what they may seem at first.

Added texture is always important.

Hair: Natasha Pearson for Pearson Clark Hairdressing; Photo: Becky Long

expanded texture,” she exclaims, “and curls are moisturized and shiny for 3 days.”

Indeed, her vision for the future of styling products is the creation of new technologies and ingredients that will make it possible to change the characteristics of the hair itself. “People want the option of wearing different styles and having different hair 'outfits'. And for that you need to change the fabric you are working with,” she explains.

divide and conquer

Regardless of length, cut or style, there are some attributes that seem to cut across the board when it comes to finishes: volume and texture.

Goldwell Artistic Team Lead Artistic Director and Global Hair Color Master has no doubts. “Styles range from short to long, straight into wavy, but the one major thing they share is to be full with voluminous finishes.” His go-to product? Goldwell StyleSign Naturally Full. “The support that Goldwell StyleSign Naturally Full offers is to encourage long lasting volume in any blow dry service by providing weightless volume with memory,” he explains, “And it can be used on damp to dry hair for ultimate volume effect.”

Another volume builder, especially for those with thinning hair, can be found in Nioxin DiaMax Advanced, a cosmetic treatment that offers thicker hair and produces more fullness while protecting against breakage. Nioxin Stylist Design Team Member Diane Stevens likes to follow up with Nioxin Bodifying Foam for optimum results in controlling shape and long-lasting style.

And remember, texture is not to be confused with frizz and dull. Nowadays, styles call for a slightly dishevelled or “beachy” finish, but always with a healthy shine to it as well. Abraham Sprinkle, Keratin Complex International Creative Team Member describes it as separation and movement.

“This always makes a style look more believable and lived in, but not so lived in like in recent years where matte and slight frizz were acceptable,” he distinguishes.

UNITE Senior Art Director, Gary Baker, envisions the evolution to soft-layered bobs and long Boho waves to emulate the 70's vibe we're seeing on catwalks. To get these looks he recommends UNITE Texturiza – a multi-purpose styling spray

Everyone is different, so find the product cocktail that works best for you that adds grip and strength as well as texture to the style – and UNITE Elevate – the next generation mousse for great hold, body, shine, and longevity.

In the salon, he claims the benefits are two-fold: the hairdresser benefits from the ease of use and flexibility of the products (as well as their performance), which then translates into retail sales. “The client can see how it is used by the stylist and how easy it is to replicate the look at home,” he reminds us. So remember to explain what you are using and how to apply it as you work, then ask if they are interested in purchasing the product to take home.

Flexible, hands-on styling

Always on the cutting-edge of hair styling and known for his rampant creativity is Sebastian Professional Top Artist Anthony Cole, who envisions a mixture of glam styles for 2015, “...but with a touch of messy texture to it,” he predicts.

“Even staight hair will have an undone look.”

He also has a profound understanding of direct marketing. “A hairdresser's clients are walking advertisements, so the more looks that they are able to create on their own by using a product that gives them flexibility, the more people they will be

1

attracted to their look,” (and your salon) he advises.

And the two latest styling and finishing products – Professional Texture Maker and Dry Clean Only – offer a tremendous amount of flexibility, which for the client is really great to be able to manipulate their hair in several different ways. “These products allow the stylists – or clients – to use their hands as their tools and let the products become extensions of their hands, molding all different kinds of shapes on their own.” Revolutionary!

In keeping with this individualistic and bespoken approach is Macadamia Professional and their three new oil products that address the specific needs of unique hair types: baby fine to fine, medium to coarse, or very coarse to coiled.

Giannandrea, International Creative Director, Macadamia Professional, uses words like soft, textured, romantic, and bouncy to describe this season's trends. “And Macadamia Professional embodies working with your texture, not against it,” he shares. “If you give hair what it needs in terms of moisture and nutrients, it will be beautiful, healthy hair,” he concludes. Überliss Stylist Eytan Ben David also uses RituOil for added shine, volume, and heat protection.

As Leonardo Manetti of Ion Studio in New York observes, “Quality styling and finishing products are formulated to facitliate both traditional and current looks, while keeping the condition of the hair at its best.” In brief: keep hair healthy and embrace your natural texture.

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THE BEST FOR YOUR SALON

1• The Paul Mitchell® You're Golden Stay Strong® In-Salon Display fist perfectly on your reservation desk to prompt impulse buys. On their way out, remind guests that they’ll need a purse-size hairspray to keep their style as perfect as it is now.

2• UNITE Texturiza Spray creates texture, volume, and fullness in your hair that will last all day and into the night. UNITE Elevate Mousse is an innovative, weightless foam that will Elevate your hair for a full bodied, frizz-free style that is soft, shiny and moveable. The argan oil in Elevate provides UV & thermal protection to keep your hair healthy with lasting shine.

3• KMS California Curl Up perfecting lotion enhances curls and reduces frizz by defining, moisturizing, and smoothing locks to perfection. Just pump once or twice onto towel-dried hair and diffuse or air dry. Then just scrunch to refresh curls all day long. KMS California Hair Stay anti-humidity seal blocks frizz for 24-hours to keep your style shiny and in place.

dossier

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TooLING AROUND

Above: Chrissy Teigen's big waves by Giannandrea at the 2015 Golden Globes.

Right: ION Studio's voluminous blowout by Leonardo Manetti.

Photo: Matt Licari

106 dossier

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THE BEST FOR YOUR SALON

1• Uberliss Hydrating Conditioner with Royal Jelly, Apple, Sugarcane, Green Tea, Lemon Peel and Keratin keeps your hair frizz free and hydrated, which translates as easier to comb and style and oooohhhh so touchable. Uberliss RituOil relies on argan and orchid oils to protect hair during heat styling and add shine.

2• the ghd curve, featuring two wands and two irons to offer a variety of styling options for all hair lengths and textures. Plus, the patented tri-zone™ technology to create curls that last up to 24 hours, while six quick-thinking sensors in the tri-zone™ barrel reach and maintain the optimum styling temperature of 365°F. 3• Scruples' Pearl Classic Collection Dry Shampoo, Fresh Finish is a versatile dry shampoo and texturizer that offers a new way to refresh and revitalize hair for second-day style, while adding volume, control and hold.

4• Croc's Green Ion Ultrasonic Iron unlocks the healing power of negative ions with a proprietary green light delivery system and non-static ceramic plates. Pros especially appreciate its dual voltage system for travelling and its light weight.

Long, loose waves are in, as long as they are shiny, voluminous, & frizz free Ion Studio

Macadamia Professional

Photo: Getty Images

When it comes to creating a variety of textures, waves, and curls, we all know that often no amount of wet products alone will suffice. So what are the latest technologies in styling tools? Pepper Pastor, ghd Stylist plugs the new ghd Curve Collection, featuring 2 wands and 2 irons with tri-zone technology perfect for creating those trendy long layers with unexpected textures we saw at recent Victoria's Secret Fashion shows. “Each tool has a different shape,” she explains, “for a variety of looks. You can get very creative and go – with confidence.”

And Croc continues breaking new ground with two new tools. The first is the Premium Intelligent Circuit Dryer, capable of picking up on any fluctuations in temperature or air flow and adjusting accordingly. The second is perhaps even more astounding, as the new Green Ion Ultrasonic Iron breaks down the larger molecular structures of conditioners and treatment products for ultimate absorption, healing the hair cuticle and sealing color or conditioner into the hair.

What more could stylists want? Well... plenty! Our experts envision such innovations as “products with innovation and memory”, “client-specific hair sprays”, and even “products that have one function on wet hair and another on dry hair, with no residue or clogging”, and "faster drying and heat protection". So dream on! Someone somewhere is working on it!

The future of hairdressing education has taken over the Internet. Training and updates are now accessible via computer, tablet, or even your smartphone!

Diana Dias

Digitally

T

here is no question that life today is different than it was a few years ago.

The internet has become a tool that has allowed so many to be able to receive education from anywhere in the world.

Over the past few years online hairdressing has increasingly become an important and more easily accessible route to the usual in-class workshops for hairdressers in the industry. The ability to pause, rewind and fast forward through a tutorial caters to every hairstylist’s learning curve. As a hairstylist, your knowledge constantly has to remain fresh and current to be able to cater to your clients. Through online tutorials you can always stay in tune with the latest trends in hair. Estetica investigated the best online learning tool websites for hairstylists and we are pleased to share some exciting news with you, our readers.

Savvy Ed

Take advantage of Estetica's exclusive user code – Estetica 20% – for a 20% discount on an annual subscription to MyHairDressers.com

MyHairDressers.com

Estetica is pleased to announce our exclusive partnership with the world’s leading online hairdressing training provider in the U.S., MyHairDressers.com. MyHairDressers.com contains the largest on-line library of top quality hair training education that is updated weekly.

Currently they have 345 videos online, excluding features and interviews. They release an average of one video per week, with each video being created specifically for the website. Moreover, the website is supported by 60 contributors who cover all the disciplines of the hairdressing industry.

Again, as you may already know, online education is extremely important to ensure that your employees are kept up-to-date with the latest information. Education enables everyone, of all standards, to follow training 24/7, 365 days a year, with the utmost continuity. By using educational videos in your salon during regular training sessions, you will see marked improvement in productivity and expertise. The See, Do, Stop and Check method promotes the best way to utilize training videos. Watching, taking notes and then practicing at your own pace is sure to deliver the results you hoped for.

Being able to pause, rewind, and fast forward caters to everyone's learning curve.

Other Online Opportunities There are other noteworthy brand companies that have also embarked on the online education venture. Just recently, Hybrid Education launched its website at Hybrideducation.co with the objective of providing comprehensive, world-class hairdressing education through its online, on-demand training platform and live seminars, with its main focus being on the underlying principles of hairdressing.

Another renowned company, Saco Hair, has an academy located in Miami. Its Global Artistic Director Richard Ashforth introduces sacohaironline.com: “An online educational tool for hairdressers of all levels and abilities.”

Saco Online offers a variety of informative and easy to follow guides in all aspects of the craft, everything you need to become a modern hairdressing professional. Their talented and experienced creative team is perfectly prepared to offer personalized insights. Saco also provides

live webinar demonstrations provided by their creative team and even caters to those who may speak a different language.

Many academies, like Saco Hair, are introducing on-line opportunities as supplements, follow-ups and more.

On-line education, just what you need, at your utmost convenience

Hairstylists WHO are Paying it Forward

There are also hairstylists who are interested in sharing their own free videos to help with the pursuit of knowledge for up and coming hairdressers. Hairstylists are now able to receive some of the best online education for free on YouTube. This includes the legendary Sam Villa, Founding Partner of Sam Villa and Education Artistic Director for Redken 5th Avenue, and beloved stylist Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care. In their videos you will find effective coaching and knowledge that is provided to interested hairstylists who are enthusiastic in learning cutting-edge techniques and reaching their full potential. Online education has proved to be more easily accessible, making it possible for hairdressers at any level to take a further step into their future in hairdressing. e-learning

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Farouk

Essentiality Collection – The Sophisticate.

Celebrate 50 years of hairdressing and education with Farouk Systems at their Cancun Conference 2015. To register, visit www.farouk.com Hair: Farouk Systems Artistic Director Patrick Kalle Photo: Richard Monsieurs/Make-up: Juliette den Ouden/Styling: Gerline Hornsveld

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A combination of soft, long layers and blonde tones for the fashion-forward 7

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1. Use SunGlitz Ash Blonde Cream Lightener and Strawberry Blonde Cream Lightener. Mix each separately with SunGlitz Activator 1 (one part color and two parts developer).

2. Section a diamond shape in the interior part of the root area.

3. Place the first slice diagonally backwards. Apply the SunGlitz Ash Blonde formula from roots to ends.

4. Place the second slice diagonally forwards. Apply the SunGlitz Strawberry Blond formula.

5. Take thin sections and alternate the colors. The end result shows 16 diagonally placed foils with alternating tones. Once the desired lift is achieved, thoroughly rinse SunGlitz from the hair until water runs clear. Shampoo hair with SunGlitz Color Enhancement Shampoo and seal the hair with SunGlitz Natural Sun Sealer Daily Conditioner.

6. Divide the head into 5 triangles, leaving out the exterior area.

6 7. Start at the apex triangle, distributing the hair vertically, and twist the hair, keeping your fingers horizontal.

8. The section under the apex (upper nape) is sculpted in an increased form and connected to the triangle at the apex.

9. The triangle at the front hairline is distributed vertically, keeping your fingers horizontal and connected to the apex.

10.Distribute the triangles above the temple area vertically and twist horizontally to create a concave shape.

11. Distribute the fringe horizontally and pinch together.

12. Distribute the sides in a natural fall using a slicing technique to connect the fringe and frame the face. Use CHI Line Extension styling aids that can specifically fill the needs of the client’s hair and DURA CHI Styling Tools to complete the Sophisticate look. step by step

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In nearly every corner of the globe, the industry celebrates innovation, inspiration, and talent at spectacular events.

Mar 12-15 Beauty & Care 2015 Istanbul (Turkey) www.beautyfair.com

20-23

Cosmoprof Worldwide Bologna Bologna (Italy) www.cosmoprof.com

21-23

America’s Beauty Show Chicago (USA) www.americasbeautyshow.com

NEXT

28-29

26th - 28th May Beautyworld Middle East

Top Hair International

Dubai - www.beautyworldme.com

Düsseldorf (Germany) www.top-hair-international.com

As a rapidly expanding market for the beauty and personal care industries, the Middle East places great importance on its trade fair Beautyworld Middle East as a platform to launch new projects and promote industry networking locally and abroad. The export of perfumes in the Middle East accounted for 20% of beauty and personal care sales in 2014, closely followed by haircare products and colour cosmetics/skincare goods.

Beautyworld Middle East takes place at the Dubai International Convention and Exhibition Centre from 26th -28th May, hosting 29 country pavilions. Events include a Hair Education show

by Ghd, Nail It! by OPI, a Fragrance Station and the two-day Spa and Salon Summit. New entries include Turkish make-up manufacturer Erkul Kozmetik with the Golden Rose brand, and Luzi Fragrance Compounds.

28-31 Hair Brasil

São Paulo (Brazil) www.hairbrasil.com

Apr 5 Hairist Istanbul (Turkey) www.hair-ist.net

9-11

Cosmobeauté Vietnam Ho Chi Minh City (Vietnam) www.cosmobeauteasia.com

11-13 NEXT 30th May - 1st June Premiere Orlando Orlando - www.premiereorlandoshow.biz With over 320 professional education classes offered, including Hands-On Workshops - all presented by top beauty industry professionals and participating companies - Premiere Orlando has long been recognized as the “Education Destination”. The three-day event is revving up now to welcome throngs of beauty professionals to the Orlando/Orange County Convention Center for inspiring presentations by Paul Mitchell, Wella Professionals, Sebastian Professionals, TIGI, Aveda, Rusk, BaByliss Pro and so many more to catch up on all the latest products, techniques and trends in cutting, styling and coloring. And don’t miss out on Premiere DAYSPA, the PBA Hair Competition, and NAILPRO Nail Competitions for both student and expert professionals. Or better yet, why not compete yourself!

Cosmobelleza Barcelona (Spain) www.cosmobelleza.com

16-18

Intercharm Professional Moscow (Russia) www.intercharmpro.ru

20

Revlon Style Masters & American Crew All-Star Challenge Rome (Italy) www.stylemasters.com

30 apr-2 may Beauty Eurasia

Istanbul (Turkey) www.beautyeurasia.com

May 16-17 Cosmetica Stuttgart Stuttgart (Germany) www.ki-online.de

16-19

International Beauty Expo Kuala Lumpur (Malaysia) www.ibe.my

17-18

NEXT 12th - 14th July Cosmoprof North America

OMC Asia Cup Open

Las Vegas - www.cosmoprofnorthamerica.com

Kuala Lumpur (Malaysia) www.omchairworld.com

Following a record-breaking 2014 edition in terms of both attendees and exhibitors from all corners fo the globe, expectations for this year’s edition of Cosmoprof North America, always at the Mandalay Bay Convention Center, are even higher. Organized

by North American Beauty Events, a joint venture between BolognaFiere Group, a leading Italian-based organizer of international trade shows such as Cosmoprof Worldwide Bologna, and the Professional Beauty Association, one of North America’s largest and most influential trade associations, the event is known for offering a vast program of B2B, educational, and inspirational initiatives, including Discover Beauty, BOUTIQUE, Beauty Box Partnerships, as well as hosting the PBA’s thrilling North American Hairstyling Awards (NAHA) and the City of Hope Spirit of Life Award, this year honoring Steve Goddard, President and Founder of Pravana Naturceuticals.

18-20

Beautyworld Japan Tokyo (Japan) www.beautyworldjapan.com

19-21

China Beauty Expo Shanghai (China) www.cbebaiwen.com

26-28

Beautyworld Middle East Dubai (United Arab Emirates) www.beautyworldme.com

Jun 6-8 Hair Expo Australia

Be there in person! See new developments and enjoy some time with like-minded colleagues!

Sydney (Australia) www.hairexpoaustralia.com

20-22

IBS Las Vegas Las Vegas (USA) www.ibslasvegas.com

28-29

Professional Beauty Cape Town Cape Town (South Africa) www.probeauty.co.za

Jul 6-9 Cosmobeauté Asia Kuala Lumpur (Malaysia) www.cosmobeauteasia.com

12-14

Cosmoprof North America

NEXT 27th - 29th March 2016 OMC Hairworld 2016/Int’l Beauty Fair KINTEX - www.hairworld2016.kr It’s set to be a huge event. In a joint event, the Int’l Beauty Fair Korea and OMC’s biennial hairdressing championship “Hairworld World Cup” will be held from 27th to 29th March 2016 in Kintex, Korea. This prestigious contest has only been held in two other Asian countries and so the Korean government is investing a lot of time and energy into making it a huge success. With over fifty participating countries, a presence of 400 national and international brands and 1,000 individual competitors, this goal seems set to be achieved. The fair expects more than 400 participating companies to exhibit in 950 booths covering 30,000 square metres of exhibition space. The products on display fall into the categories of Hair, Nail & Aesthetic, Cosmetics & Make-up, Health & Spa and Others. Save the date – March 2016.

Las Vegas (USA) www.cosmoprofnorthamerica.com agenda

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Modern yet elegant – an airy, bright and cheery setting for Berlin's new professional hairdressing training centre from A.Ewald.

B

erlin opened its arms this January to embrace a top-class new training centre for hairdressers, where talent and technique are taken in hand and marshalled towards excellent results.

The new a.ewald friseurhaus centre was opened amidst a celebratory fanfare, with a glamorous event involving some brilliant hair shows of artistic creativity. The Ewald family company thus laid another milestone in a history of German hairdressing spanning seventy-five years. And the future looks brighter than ever....

A SPECIAL LAUNCH On 23rd January, 2015, the doors opened at a new location in Berlin-Wilmersdorf. Ready to greet the excited guests were the a.ewald friseurhaus International Creative Team, ready and eager to show off the three top professional product brands that have earned them such a strong reputation.

The three Artistic Directors representing each brand were on hand for some spectacular

Hair by Tom Kroboth, International Artistic Director for Ewald.

shows, revealing creative fantasy and technical skill – Tom Kroboth for "Me Mademoiselle", Aurelio Ramos for "C:EHKO", and Dominic Belo for Keen.

As a special treat, the International Team (under Tom's guidance ) presented the hottest new cuts and colours for the current season, in their Lovelee Welcome collection of practical, easy-to-wear styles.

Throughout the evening, the unique features of each brand were demonstrated. The Me Mademoiselle brand is a high-level hair range for dedicated salon professionals who enjoy working and experimenting with their colleagues. The Keen range offers a vibrant palette of hair colours, and haircare and styling products for knock-'emdead results. And the C:EHKO line (now in its fifteenth year) proposes not only hair colours but also eyebrow and lash dye, styling and haircare products, and an exclusive range just for men. And now the new training centre means that hairdressers can not only see the Ewald products being put to use on stage but also try them out, learning valuable tips on optimizing your product use.

Above: top-class products, a spacious and well-lit location, and expert educators.

Left: Annegret Ewald, owner of a.ewald friseurhaus

Could founder Robert Schmidt possibly have known way back in 1940 when he founded the company that almost a century later it would still be going strong? Maybe not, but his third and fourth generation descendents certainly have a grasp on the future, recognizing the role of training in stimulating new talent and creativity.

“Hairdressers are the architects and designers of beautiful hair.”

A slogan for the Friseurhaus...

Annegret Ewald

launch

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Estetica n. 1/2015

ad index A.EWALD FRISEURHAUS

118-119

www.friseurhaus.berlin / +49 (0) 30 577 004 38

AMERICA’S BEAUTY SHOW

27

www.americasbeautyshow.com / +1 800 648 2505

AMERICAN CREW

24-25

www.americancrew.com

ASCÈT Hair: James Rowe for L'Oréal Professionnel Colour: Frédéric Mennetrier Photo: Sharif Hamza Products: L'Oréal Professionnel

2

www.ascet.it / +39 (0) 6 32095700

BEAUTY WORLD MIDDLE EAST

107

www.beautyworldme.com / +97 14 389 45 00

CALIVEN

4

www.caliven.it / +39 (0) 444340233

HAIRWORLD 2016

120

www.hairworld2016.kr / +82 2 529 0691

L'ORÉAL PROFESSIONNEL

FC-IFC-1

www.lorealprofessionnel.com / +97 14 806 49 71

MACADAMIA PROFESSIONAL

97

www.macadamiahair.com / +1 800 807 3950

MADI INTERNATIONAL

114-115

www.madi-intl.com ADVERTISING BROKER PUBLIMATIC S.R.L. Head Office: Corso Cairoli, 16 10123 Torino (Italy) Tel.: +39 011 83921113 Fax: +39 011 8171188 info@publimatic.it www.estetica.it Foro Bonaparte, 76 20121 Milano (Italy) Tel. + 39 02 72094900 Fax + 39 02 86995230 info@publimatic.it www.estetica.it ESTETICA MIDDLE EAST EDIZIONI ESAV Via Cavour, 50 10123 Torino (Italy) Tel.: +39 011 83921111 Fax: +39 011 8125661 info@estetica.it www.esteticamagazine.net

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OYA

26

www.oyabeauty.com / +1 888 969 2411

PREMIERE ORLANDO

98-99

www.premiereorlandoshow.biz / +1 800 355 7469

SHAAN HONQ

110-111

www.shaanhonq.com / +886 7 2240011

UBERLISS

32

www.uberliss.com / +1 866 365 6290

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