SCENE
THE DIGITAL TRANSFORMATION IN THE FASHION INDUSTRY
Teresa Melo Local Group Porto
Have you imagined buying a jacket that has
As industrial engineers, we need to be aware of
never existed before? It is only on your phone or
the world’s changes and industrial evolutions. The
computer and it will be produced only when you
automotive industry started transitioning to digital
buy it. Well, if you haven’t, welcome to this game-
workflows 20 years ago, and the fashion industry
changer new reality! This is the future we are
has fallen behind. Moreover, as IEMers we are the
building at “Platforme”!
ones helping industries to become more digital, smarter, agile, and sustainable.
“Platforme” is a Portuguese fashion technology company established in 2015. Its technology brings
How can the fashion industry evolve with a
a new way for people to perceive, customize, and
digital mindset?
buy across several channels. Keep reading to
Sampling: the first step for a brand to create its
discover how.
merchandising collection. Before any piece of clothing or shoes is produced on a large scale and ready to be sold, it goes through a workflow, starting with the creation of the samples. Thus, until the final samples are ideal, some weeks of back and forth shipping and imperfect physical samples have been wasted. A new way of doing this tells us that instead of producing physical samples, it is possible to do everything digitally. One can perform millions of iterations and create as many samples as needed without spending logistical costs and time. This is
Make-to-order supply chain
36 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
called 3D Digital Product Creation (DPC).
