THE FUTURE’S BRIGHT: 11 NEW SPAS FOR 2022 As demand for wellness soars, European Spa shines a light on 11 new spas set to debut in the next 12 months
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R E P O R T BY W E N DY G O L L E D G E
wo years on from the most significant event in recent history, we are witnessing a powerful wave of innovative new spa developments and wellness concepts that pay testament to the strength and resilience of our industry. The pandemic may have forced spa doors to close and seen investments put on hold, but as the restrictions on travel and hospitality are lifted, a wealth of new projects are set to debut across Europe. The sheer number of new hotel and destination spas being announced as a must-have component for top hospitality projects indicates that a post-pandemic spa boom is starting and the resurgence is bold and exciting. In this special report we have selected 11 outstanding pipeline spas that reflect the trends for innovative partnerships, sustainable design and experiential wellness concepts. From leading hotel and spa chains to boutiques and independents, operators are now investing to deliver the very best experiences to an evolving guest market that is demanding authentic wellness services. Spa gardens and the great outdoors are increasingly taking centre stage, bespoke and unique offers are at a premium, and facilities are upping their game to include everything from Roman baths to heated pebble beaches and gigantic glitter balls, with treatment concepts strongly centred around results and reconnection. Please enjoy European Spa’s top 11 spas to watch in 2022 – a collection of new openings planned for the coming year that are inventive, visionary, sustainable and above all proof that the importance of spa and wellness as a key driver for hospitality and leisure.
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