European Spa magazine - Spring 2022 Issue

Page 92

Industry Intelligence Sound in Spas ASK THE EXPERT

Going deeper into sound healing Aurelio C. Hammer Svaram

Sound healing has a tradition that stretches back thousands of years to some of the world’s most ancient cultures. One person who has attempted to harness its fundamental benefits Aurelio C. Hammer is Aurelio C. Hammer, mentor and founder of Svaram, a community of artisans, designers, healers and sound enthusiasts in the southern Indian experimental township of Auroville. The organisation provides sound-based wellbeing experiences and journeys in a range of indoor and outdoor environments, including corporate wellness events for companies including Microsoft. “I find the wellness sector at this moment very interesting because it is exploring new modalities,” says Aurelio. “It is much more open than medical science, which is almost stuck in a materialistic dogma and doesn’t Clockwise from above right: Aurelio leads a sound healing class using instruments made by Svaram (and below right); the Sonorium is an immersive sound healing installation

allow anything that cannot be measured on their instruments. In the wellbeing sector there is strong demand for experiences and for a shift in the state of people, however they are feeling. There is a longing for harmonisation. A room full of sound Svaram produces a variety of more than 100 musical instruments, some of which are made by its craftspeople and nowhere else. These are used in a range of ways to provide healing experiences, but perhaps most impressively as part of its Sonorium – a collection of instruments that aims to transport clients on a primal journey using a strong combination of harmonic and chaotic sounds. “The Sonorium uses what I call ‘tuned’ sounds, but they are polarised with elemental, primal sounds – the sound of thunder or a waterfall, the sound of stone used as a friction instrument,” says Aurelio. “What the Sonorium offers is a complete immersion in sound. If you are surrounded by a few singing bowls it is fine and beautiful, but the Sonorium is full of

massive instruments. We have tubular bells and the gong may weigh 25-30kg, and the person is lying on a bed that has 50 strings underneath, so its can be quite powerful.” Just as you can play a wine glass with a wet finger, so you can play one of Svaram’s stone instruments, except these can weigh up to 80kg. “Think of the sound that an 80kg wine glass would make if you rubbed it,” says Aurelio. “It actually can be quite overwhelming. It definitely has a strong and immersive effect.” Therapeutic benefits Aurelio believes the clash of harmonic and primal noises that the Sonorium provides plays a vital role in delivering a deeper level of sound therapy. “At the core of most chronic diseases there are usually traumatic experiences, and if you are not tapping into these you will not get to the root cause of the disharmony,” he says. “The sonorium’s combination of harmonic, tuned sounds and primordial elemental sounds create a polarity in that field which surprises people. It can shake people up.” www.svaram.org

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Articles inside

CACI presents Skinbreeze

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page 114

Spa operators building on sound foundations

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page 94

Swissline launches Smart Rich Cream

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page 73

Starpool launches The Wellness Coach system

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page 110

OTO launches new Cleansing Jam Exfoliator

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Sonic instruments of wellness

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page 93

Fount drinks offers botanical hydration for the spa and wellness market

1min
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Going deeper into sound healing with Aurelio C. Hammer

3min
page 92

Kemitron launches new Select.Arom fragrance system

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ishga launches Seaweed Bath

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Creating a sound journey through your spa

3min
page 90

Alberto Apostoli partners with Newform to create the A.Zeta showerhead

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page 117

Lanserhof Sylt, Germany

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page 35

Cariitti Oy has launches a new heat and humidity meter for use in saunas

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Stephen Price explains why Movementum is a perfect spa partner

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Mandarin Oriental Costa Navarino coming Spring 2023

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How to boost body treatment revenue this summer

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Emlyn Brown suggests five ways to improve your spa offering

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Top tips on summer skincare retail

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International DJ launches Swell, sound wellness

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ESPA introduces nutritional supplement range

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Werner Dosiertechnik introduces new experience shower

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Hyperice delivers wellness in-room and in-spa at Fairmont Windsor Park

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Thalgo launches Éveil à La Mer collection of marine cleansers

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Pure Seven Spa at 7 Pines Sardinia, Italy

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Gleneagles Townhouse, Scotland

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Guerlain Spa at Raffles London, UK

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Living Earth Crafts launches new wellness loungers

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Voya launches Lavender Body Wrap

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Six Senses Rome, Italy

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Book now to recharge at SpaFest 2022

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Sothys’s Intense Nutrition line

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Dutch wellbeing brand The|Tides Wellness makes its UK debut at Birch

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Elemental Herbology unveils Hydration Edit

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We take a look behind the scenes at Lesante Cape, Greece

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JK Group presents Wellsystem Spa

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Inhale at Inhabit Queen's Gardens, London

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Double digit growth in the home scent market

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Behind the scenes at The Rabbit Hotel & Retreat, UK

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Exerceo Training System

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Holte Spa at The Swan, UK

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Spa at Cashel Palace, Ireland

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Spa Specifier

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WELLNESS MATTERS

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MOVEMENTUM AT MANDARIN ORIENTAL LONDON: The power of movement

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9 TOOLS AND APPS TO REFRESH YOUR SPA MARKETING

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THE ORGANIC PHARMACY: The Organic Touch

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A WORLD OF SPA SOUND

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MURAD: Targeting the signs of ageing

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TEMPLESPA: Skincare with wellness at heart

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HOW TO ENGINEER YOUR SPA MENU TO BOOST BUSINESS

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EMLYN BROWN, ACCOR: Health to Wealth

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THE FUTURE'S BRIGHT: 11 best new spas for 2022

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SUMMER SKIN: How to boost your seasonal skincare revenue

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FAIRMONT WINDSOR PARK, UK: Fit for a queen

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DECLÉOR: Get the glow

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