Moutai Magazine - International Edition Issue 28 SUMMER 2020

Page 54

The Aroma of Fine Liquor Gets Better with Time Secrets behind Collecting Kweichow Moutai

陳年佳釀,歷久彌香 —— 貴州茅台酒的收藏秘訣 I

f what liquor embodies is a culture or a taste, then what vintage liquor carries are the

accumulation of time and feelings towards the

past, which have been significant to the human world.

There are verses in poetries like "filling my cup with vintage liquor to remind myself of the joy in old days" and "a cup of old liquor brings me back to my home thousands of miles

away", or sayings such as "age appears best in four things:

old wood to burn, old wine to drink, old friends to trust and

old authors to read". Today, more people see the value given

to liquor by time and realize the purpose and significance of collecting liquor.

As a superior Jiang-fragrance baijiu, Kweichow Moutai

is very suitable for collecting no matter it is fresh from the

distillery or vintage. One of the features of its aroma is that it gets richer and stronger with time. Yet, if you want to be

one of the Moutai collectors, there are some techniques you need to know.

Firstly, it is important to keep the liquor from

volatilizing. Volatilization will not only decrease the volume of liquor inside the bottle, but also affect the enrichment

of its aroma, and then the value of that bottle of liquor will be compromised. Therefore, before storing the liquor, you need to check the bottleneck and bottle cap in advance. For a sealed bottle, it is less likely for us to smell strong aroma from the bottleneck. If you can smell the aroma

strongly coming out before the bottle has been opened, and still determine to collect this bottle of liquor, make

sure you check its weighing regularly to keep track on the "volatilizing status". If the loss in weight gets too obvious, 54

JUNE 2020


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