BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Create the brand identity for a film festival showcasing some of the best films of the last decade set up by Nottingham Broadway Cinema. Brief: To create the brand identity for a film festival that is showcasing some of the best films from the last decade at the Broadway Nottingham.
Background: A film festival that shows the best films form the last decade with the screens at the Broadway in Nottingham, this isn’t necessarily the top ranked films or most well known but films that provide something for everyone or are outstanding to there genre of film.
Considerations: I should consider the way finding around the event and how this works with other printed collateral. Also taking into account how I should display the information about the films. In terms of the look of the brand I should think about who is going to the event and how this will effect what it looks like. Thinking about what films are going to be showcased and the genre of each of the films.
Mandatory Requirements: Printed collateral for people attending the event and a website for people to find out other information.
Target Audience: People who are interested in films, people who wish to watch films at a cinema when they might not have been able to do so when the film was out in the first place.
Tone of Voice: The information should be put across in a serious manner and be informative.
Deliverables: Tickets, timing schedule for films, book with information on the films, a guide, other film festival merchandise such as canvas bags and t shirts worn by staff.
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.