BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Create a brand identity for a landscape design agency Brief: Create a brand identity for a landscape design agency
Background: The company is a new landscape design agency they create modern and contemporary landscapes for the residential sector, urban design and environmental designs.
Considerations: I have to consider the look of the brand and if it works with what they produce, I also have to think about things that might help me produce a look of the brand and how I can make them look different to what’s out there already.
Mandatory Requirements: A brand identity for there business with the brand guidelines, with some printed collateral.
Target Audience: people who will be approaching them to get there landscape done, so large companies and councils who have ideas for a change in there landscape.
Tone of Voice: The brand should have a serious tone and be professional so the customers know they will be receiving a high standard of service. The look of the brand can be playful though.
Deliverables: A new brand look, some printed collateral like a sample book of there work, business cards, invoice and notepad.
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.