BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Create a brand identity for a landscape design agency Brief: Create a brand identity for a landscape design agency
Background: The company is a new landscape design agency they create modern and contemporary landscapes for the residential sector, urban design and environmental designs.
Considerations: I have to consider the look of the brand and if it works with what they produce, I also have to think about things that might help me produce a look of the brand and how I can make them look different to what’s out there already.
Mandatory Requirements: A brand identity for there business with the brand guidelines, with some printed collateral.
Target Audience: people who will be approaching them to get there landscape done, so large companies and councils who have ideas for a change in there landscape.
Tone of Voice: The brand should have a serious tone and be professional so the customers know they will be receiving a high standard of service. The look of the brand can be playful though.
Deliverables: A new brand look, some printed collateral like a sample book of there work, business cards, invoice and notepad.