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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD503

Outcomes

Module Title

RESPONSIVE

Doc. Code

OUGD503blank

BRIEF TITLE The Brief

Considerations

To create a cycle event that attracts People to raise money for a charity.

Have to consider where the event is going to be. The distance of the race. How the event is branded towards my target audience.

Concept/Proposition

To set up a cycling event that will be for people of all ages catering with a range of different lengths in route based in the area of Leeds, this event is very applicable to Leeds because the Tour de France is starting here and so this will mean a lot more people will want to take part. The event will be taken part by people who wish to raise money for a charity similar to the London Marathon. There will be 3 different course for 3 different age groups each represented by a different colour.

Background

This event is very applicable to Leeds because the Tour de France is starting here and so this will mean a lot more people will want to take part.


Target Audience

Mandatory Requirements

Anybody who has a love of cycling or who can ride a bike, people who wish to raise money for there chosen charity

Tone of Voice

Deliverables

Playful but has a serious side because its for a charity. Informative.

Posters, maps, handouts such as leaflets, contenders numbers,


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