BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Package a range of organic food products Brief: Produce packaging for a range of 8 new organic jams.
Background: The jams are a new organic food product that have a unique way of packaging and that shows they are organic but also of a high quality.
Considerations: I should consider what the food inside the jars is going to be and how this will effect the choice of branding on the outside in terms of colour and materials used.
Mandatory Requirements: A range of different packaging and a number of different jams, all photographed in a professional manner.
Target Audience: People who are interested in organic foods products and where the ingredients are sourced from, also for people who take an interest in more rustic packaging.
Tone of Voice: Informative and playful
Deliverables: 8 different jams with 8 different types of packaging/sleeves