OUGD603 Ewan North
Brief To produce the packaging and identity for a new group of organic jams.
Organic Food Packaging
The packaging will be a recycled stock and the sleeve for the packaging of the jams will be reusable or will have a instruction on the back of to create the audiences own jams.
Above are examples of different types of packaging id like to use for my jams and also the rustic brown paper adding the organic look.
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OUGD603 Ewan North
The images above show the aesthetic i am going for, i think the hand drawn images work really well for something that is organic, although saying this i might use very simple vector images.
Organic Food Packaging
On the right is is a image that uses very simple branding, using the product inside the jar with the simple branding on the outside and this is another thing i could look at doing with the jar i choose.
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OUGD603 Ewan North
Organic Food Packaging
TRI
The inital logo is a triangle, i have chosen 3 different flavours of jam and the triangle is a 3 sided shape so it ties in nicely, this shape can then be used to create a pattern that i can apply across the packagaing.
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OUGD603 Ewan North
Organic Food Packaging
Cherry
These are the first colours i have sorted out above, they have been taken from the colours of each fruit, cherry, rasberry, blackberry and plum. The 2 below are ones im not sure about becsuse i dont think they fit as well with the other 4.
Rasberry
Blackberry
Rhubarb
Gooseberry
Plum
I have the idea of spliting the colours up so having the red fruits together and then the blue, purple colours together. Having 3 in each packet keeps in the theme of Tri.
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OUGD603 Ewan North
Organic Food Packaging
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