BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Create information and wayfinding for the IAA athletics World Championship sporting event Brief: Create the icons and infogrpahics required for the multiple sporting event, this should be done by creating the vector illustrations for the icons for each sport and signage that will be around the event.
Background: The International Association of Athletics Federations holds a Athletics world championship every 2 years, and they will be hosting one in 2017 at the Olympic Stadium in London. There is over 200 hundred nations with over 1,900 athletes competing in 47 events.
Considerations: Consider the different sports that are going to be at the event and how everything around the event works together. Also I should consider if I am going to use the existing branding for the IAAF or create my own just for that world championship.
Mandatory Requirements: Icons for each sport and the information and wayfinding around the event.
Target Audience: The athletes who are participating in the event and people who enjoy sport and are coming down to watch.
Tone of Voice: Playful and engaging attracting different age groups with the information and wayfinding easy to read and understand.
Deliverables: Signs around the event, maps, leaflets, the icons for each of the sports.