A DIFFERENT WAY DURING A DIFFICULT TIME Cambridge’s The Garment Shop n n n
WHEN THE STAY AT HOME order was announced in early March of 2020, I was concerned about my shop and how we would survive with an indefinite shutdown. We have been advertising in Exclusively Yours Magazine for more than 20 years and have had great results. They came through for us again when they strongly recommended that we needed to promote immediately and run a sale by private appointment. After considering our options we decided to run a sale and advertise our spring and summer lines. The day after the magazine was mailed we had 4 calls from readers telling us they wanted what was shown on page 19 of Exclusively Yours that showcased our “Charlie B Collection”.
Exclusively Yours gave me the courage to try and do business in a “different way during a very difficult time.” We started making appointments immediately and the first two shoppers came in and spent over $1,200 dollars and shoppers continue to call and make appointments. Exclusively Yours Magazine was there in our hour of need. Thanks EY for helping our family business. We love your readers! ~ Jan Carpenter, proprietor. n Exclusively Yours Magazine, a family business helping family businesses since 1947.
JUNE 2020
17
