AT HOME :: WEBSITE ISSUE 13 WINTER 2021
Explosion THE ONLINE
ADAPTING TO THE PANDEMIC HAS MEANT
R
etail shopping online has exploded globally since the onset of Covid-19. Under
the steady guidance of the Online Manager, Bradley Govender, Hirsch’s have seen sales on their own online store skyrocket over the last 12 months, awarding Brad and his team Hirsch’s Branch of the Year for 2020! We chatted to Brad about the online trend:
How was the online store doing before we went into lockdown?
(3D Secure authentication is a security protocol which adds a verification process to the payment layer by redirecting customers to a third-party page where they
HIRSCH’S ONLINE SALES HAVE EXCEEDED
have to enter a SMS code or
ALL EXPECTATIONS
password to complete their
Have people started buying more large appliances online?
online purchase). Make sure your computer lot of time. One can easily
has a good anti-virus
browse through different
(this helps to secure your
products to select whatever
passwords and other
People are investing
you want in the shortest
information).
enormously in their homes
possible time. With the
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and we have seen a major
help of the search icon, it is
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shift in shopping behaviour.
very easy to find your way
discounts, specials and
In 2019 small appliances
around the website and get
coupon codes.
dominated the market. But in
the specific goods you want
2020/2021 this trend has really
within a few seconds.
done a full 360 degree turn. The online environment has
A few tips when shopping online?
shifted overnight from small
Always make sure your
orders is 48 hours. We try to
appliances to large appliances.
account is protected by a
process all orders on time and
What are some advantages of online shopping?
password (use a strong
efficiently, and it helps that we
password).
work with amazing courier and
Always make sure the
freight companies who assist
payment facility is 3D Secure
us with deliveries. H
Online shopping saves a
What is the turnaround time for deliveries? Our turnaround time for all
We were running as an average online store, but with the implementation of lockdown, the situation changed. Literally overnight the number of orders quadrupled. This was great news, and made us re-evaluate the way we did things and the way we marketed our products. We focused more on digital marketing which has worked for us, enabling us to reach more potential customers. AT HOME WITH HIRSCH’S •
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