PORTFOLIO FERNANDA ZEITOUNE
Curricullum Vitae
Fernanda Zeitoune Brasilian, 24 year 25th January 1994
Education
Rio de Janeiro, Brazil
2012-2017 Pontifícia Universidade Católica do Rio de Janeiro Architect and Urban Planner graduated in 2017
+55 21 99912-8024 / 2486-3594 fernandazeitoune25@gmail.com www.linkedin.com/in/fernandazeitoune
2016.1 Universidad Europea de Madrid Exchange student
issuu.com/fernandazeitoune @fernandazeitounearquitetura
1997-2011 Brazilian Israeli School A. Liessin Scholem Aleichem Student awarded for academic merit
Softwares AutoCAD Revit Sketch Up Rhinoceros V-ray Photoshop Illustrator InDesign Adobe Video Premiere Corel Draw Microsoft Office Package
Awards 53ª Premiação Anual IAB-RJ | 1st Place Category: Best Design/Urban Furniture
Courses | Competitions | Certificates
Idiomas
2018.1 Curso de V-ray + Sketch Up + Photoshop Método Lev
Portuguese English Spanish
2017.2 Archathon 2017 | Stand Award at Casa Cor Interior Competition | Finalist in Rio de Janeiro
Hebrew
Project Manegment
Branding
2017.1 Urban 21 National Urbanism Competition - Brazil Sale of Project
Graphic Design
Study Trips | Experiences
Management of Media
2017.1 Revit Course AC Tech 2014.1 Dele B1 Certificate Instituto Cervantes 2005-2011 English Course Cultura Inglesa
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Professional Experience 07/2018 - Present Marina Ribas Design Architect Development of interior design, branding, and visual merchandising projects for big feshion brazilian brands such as Maria Filó and FYI. 10/2017 - 02/2018 Estúdio Guanabara Architect and Urbanist Development of projects: Hotel Otis, Kikré, Apartment in Guinle Park and Container Housing, in different stages. 01/2017 - 07/2017 Empresa Junior PUC-Rio Consultant and Commercial Mannager Responsible for structuring the area of architecture, prospecting projects, executing and correcting them. In addition to participating in the negotiations of projects for all areas of the company. He also contributed to the following internal projects of the company: social media management, sales planning, market analysis, proposal reformulation, prospecting and application of the selection process. 07/2014 - 12/2015 Escritório Modelo de Arquitetura e Urbanismo Intern Chief Participated in the development of building projects, such as the Department of Arts and Design of PUC-Rio and the Scientific Base of Fernando de Noronha. Grandjean de Montgny House restoration project, interior and public space projects, such as the Parklet, awarded by the IAB-RJ. In addition to monitoring works, budgets and meetings with customers and suppliers. 08/2013 - 07/2014 Fernanda Salles Arquitetura Architecture Intern Development of interior design and executive project for great builders
Workshops | Others Activities 2016.2 Teacher Assistent Landscaping Project Utopian Architecture Project 2016.1 Taller de Integracíon - Universidad Europea de Madrid Intervention in Campo de la Cebada - Madrid 2016.1 HandsThinking | Architecture Week - UEM Participated in several workshops of the event 2016.1 Porto, Portugal - UEM Study trip 2015.2 Atlântidas Reversas. Novos Territórios do Petróleo Workshop PUC-Rio + Universidade Federal do Ceará 2015.2 Ser Urbano 6 | Architecture Week One of the head and organizer the event 2015 CAAU leading academic center of Architecture and Urbanism 2014.2 Viva! - Hilel Rio Volunteer Work in the Community Chácara do Céu 2014.2 Teacher Assistent Civil Engineering methodology of project 2014.1 Buenos Aires, Argentina - PUC-Rio Study trip 2010 March of the Living - Poland and Israel - School A. Liessin Study trip about the Holocaust
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ÍNDICE
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Infrastructure and Urbanity Landscape An Alternative Scenario for the Jardim Oceânico Teacher Advisor: Marcos Favero | Coorientador: Ricardo Esteves Participação: Gabriel Raymundo, Guelba Paiva e Giulia Chagas
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Parklet PUC-Rio
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Península Apartment
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Ner Workspace Empresa Júnior PUC-Rio
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Archathon 2017
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Novo DAD PUC-Rio EMAU PUC-Rio | Authour: Fernando Betim Co-author: Fernanda Zeitoune
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Complexo Porto Co-author: Danillo Amaral e Priscilla Corbellini
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Revitalização Torre H Co-author: Juliana Biancardine e Raphael Carneiro
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Ser Urbano | Architecture and Urbanism Week of PUC-Rio Organization: Fernanda Sarkis, Fernanda Zeitoune, Gabrielle Rocha, Joana Martins, Juliana Biancardine, Lucas di Gioia, Michel Zales e Tomas Camillis
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Prafrentex | Branding e Gerenciamento de Mídias Marketing Strategy: Beatriz Bogossian
EMAU + Canteiro Experimental
Interior Design
Co-author: André Leal, Andressa de Luca, Eduarda Miller, Thaisa Fredo e Igor Belize.
Coautoria: Beatriz Rodigues e Laura Horta
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Infrastructure and Urbanity Landscape An alternative scenario for the Jardim Oceânico
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Which city was produced with the Rio 2016 infrastructure that overlaps the city’s nature, Olympics? The projects considered the exis- culture and landscape. ting urban landscape and the resulting? How to All these contradictions are visible in the enhance this landscape? transformation of the Oceanic Garden, which With an imposing cable-stayed bridge, the became the terminus of line 4 of the subway. subway arrived at Barra da Tijuca, which had Therefore, the project proposes the regeneraits landscape used as a mere backdrop. In ad- tion of the landscape and the scale of the neidition, there was no urbanization around the ghborhood in Av. Armando Lombardi, from the stations, maintaining the character of Av. Ar- pedestrian perspective. The aim is to transmando Lombardi as an expressway. This mo- form the neighborhood into a vector of urban dernist logic of urbanism extended, along the renewal and a new centrality, with infrastrucBRT, where there was also a profusion of sta- ture and resources adapted to the new density. tioned bridges, thus trivializing an expensive
Image: Giulia Chagas 7
Menos de 20 De 20 à 49 De 50 à 99 De 100 à 199 200 ou mais
Ano do projeto urbanístico para a Av. Ar
RIO DE JANEIRO
Barra da Tijuca
0 50
200km
ENÇÕES PROJETUAIS
tende-se integrar as extremidades do bairro, promovendo a transsalidade entre o mar e a lagoa. A malha urbana será expandida, para o pedestre tenha livre acesso ao parque urbano, aos novos edios e o parque de reflorestamento, projetado. Se pretende, assim, nar a Av. Armando Lombardi uma via local e adensamento da região.
RIO DE JANEIRO
RIO DE JANEIRO
ANÁLISE DA JARDIM O After analyzing the geography of the city, along with the current network of public and road transport, a new subway network was designed. The main structure, two belts, that circumvent the two great massifs of Rio de Janeiro and, where other lines, integration. This network often accompanies bus corridors and train lines, purposely, so that there is an overlap of communication networks, which allows different speeds, different capacities, to meet the needs of different people. This construction would take place over 40 years and provide for revisions over time to suit future demands.
O Jardim Oceânico é um sub-b possui uma ambiência e padrão de resto da região, pois o seu loteam Costa. Nas vias locais, o gabarito de rização, promovem uma escala hu de espacial, que se aproximam ma contexto, o bairro apresenta baixa aproximadamente 30 mil habitant por famílias de classe média alta. Tancredo Neves
Santa Cruz
According to the project line 4 of the subway would be completed for the Rio 2016 Olympics, however it would reach the Alvorada Station, which would be the transhipment Hub for the BRT and the buses. This proposal is feasible, since the depth of Jardim Oceânico station allows the subway tunnel to proceed towards the Alvorada terminal passing below the Marapendi channel. In a network, the hub acts as the centerpiece, which receives and distributes flows. Since the 90’s, Terminal Alvorada has been designated as the best strategic intermodal point, because it is located in a central area of Barra da Tijuca and offers access to the main points of the city. 8
Curral Falso
Mato Alto
Integração Estações Intermodais Linha 1 Linha 2 Linha 4 Linha 5 Linha 6
2020
rmando Lombardi
ao longo desse tempo para se adequar às demandas futuras.
NITEROI
NITEROI RIO DE JANEIRO
2030
BRT
BRT
2050 NITEROI
NITEROI RIO DE JANEIRO
2040
BRT
BRT
2055 NITEROI
NITEROI RIO DE JANEIRO
2045
2060 BRT
BRT
OCEÂNICO Jardim Guanabara
GIG
Jardim Carioca
Cocotá
Pavuna
bairro da Barra da Tijuca. Este e ocupação muito diferente do mento é anterior ao Plano Lúcio e até três pavimentos e a arboumana, agradável, com qualidaais da cidade tradicional. Nesse a densidade demográfica, tendo tes, essencialmente formados
Barros Filho
Padre Miguel
Senador Camará
Campo Grande
Bangu
Santíssimo
Campo Grande
Inhoaíba
Senador Valqueire Camará
Padre Miguel
Deodoro Magalhães Vicente de Barros Carvalho
Alemão
Palmeiras
Praça Seca
Integração Estações Intermodais Linha 1 Linha 2 Linha 4 Linha 5 Linha 6 Linha 3 Linha 7 Linha 8
Shopping Recreio
Salvador Allende
Barra Sul
Pechincha
Andaraí
Freguesia
Shopping Recreio Parque
Parque Olímpico
Anil
Riocentro
Andaraí
Sambodramo
HSBC Arena
Salvador Allende
Laranjeiras
Cinelândia
Cinelândia
Humaitá
Humaitá
JB
Botafogo
General
São Conrado
Osório
JB
Barra Shopping Alvorada Jardim
Via Parque
Bosque da Barra
SDU
Gávea
Via Parque
Bosque da Barra
Rio das Barra Sul Pedras
Catete
Catete
Laranjeiras
Rio das Pedras
NITEROI
Sambodramo
Uruguai
Uruguai
SDU
CENTRAL
CENTRAL
Itanhangá
Olof Palme
Centro Metrop. HSBC Arena
Centro Metrop.
Rio 2
Caju
Anil
Gardenia Azul
Curicica
Botafogo
Gávea
Oceânico
Itanhangá Olof Palme
Grajaú
Cidade de Deus
Projac
Centro Olímpico
Gardenia Azul Rio 2
Olímpico
Riocentro
Freguesia
Cidade de Deus
Projac
Ilha de Curicica Guaratiba
Ilha de Guaratiba
Maracanã
NITEROI
Arariboia
Rodoviária Maracanã
Piedade
Arariboia
Feira de S. Cristóvão
Corte de rua padrão do bairro
Curral Falso
Centro Olímpico
Caju
Grajaú Taquara
Pechincha
São Januário
Rodoviária
Tanque
Piedade
Manguinhos
Feira de S. Cristóvão
Madureira
Tanque
Taquara
Bonsucesso Alemão
São Januário
Santa Cruz
Alcantra
Fundão
Ramos
Vicente de Carvalho
Vila Valqueire
Praça Seca
Inhoaíba
Cocotá
Penha
Manguinhos
Marechal Hermes Osvaldo Cruz
Bangu Madureira
Santíssimo
Vigario Geral
Bonsucesso
Guadalupe
Coelho Neto
Vila
Osvaldo Cruz
Jardim Carioca
Terminal das MissõesFundão
Jardim América Ramos
Barros Filho
Palmeiras
Marechal Hermes
Jardim Guanabara
GIG
Penha
Pavuna
Tancredo Neves
Mato Alto
Alcantra
Vigario Geral
Guadalupe
Coelho Neto
Deodoro Magalhães Barros
Terminal das Missões
Jardim América
Barra Shopping
São Conrado
General Osório
Alvorada Jardim Oceânico
BRT
BRT
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MASTERPLAN
Urban Mobility
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Mass
s Plan
Green Infrastructure
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URBAN MOBILITY
Cable-stayed bridge of the subway
Transversal Section 12
Ambience Avenida
Bycicle Path
Car Und
Linear bycicle path, protected of cars, which gives access to other transport modes.
It concentr flow of c intends the neighb having, thus
Armando Lombardi
Subway square + Car underpass
derpass
Transversality
Subway
Waterway Sistem
Leisure Cycle Path
rates the cars that to cross borhood, s, higher speed.
Public and private building, which allows access to the park, thus reinforcing the transversality of the project.
Transport of mass that gives access to different points of the city, besides integrating with other modalities.
Boating points integrated with other modes of transport, besides leisure piers.
Integration of mobility and green protection, stimulating the practice of sports and the relationship with the lagoon.
Image: Giulia Chagas 13
MASS PLAN In the new blocks projects are projected that surpass the historical model of the neighborhood, to promote greater density to the region. The heights were thought from the study of shade and ventilation between buildings, with the aim of enhancing the view to the natural and built landscape. It is also intended to hybridize and diversify the population of the region. Thus, both activity sectors, such as apartment blocks, ranging from 20m² to 120m² were mixed.
Tipology 1
Tipology 2
Hybrid building with commerce and service in the first floors and ramp of access to the park. While the subsequent decks are redsidential.
The project m gislation for t this strip of st have up to 8 d ground floor the other resid
Tipology Tipology 2
Tipology 1
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modifies the lethe buildings of treet, that would decks, being the commercial and dential.
Tipology 3
Tipology 4
Tipology 5
The ground floor is intended for the commercial sector and the floors following the services. While the last six floors are housing. They also have an external area of common use.
Typology with varied jigs, to generate dynamization of the landscape, with limit of 15 floors. Its deployments allow the crossing of the block by the pedestrian.
Building up to 25 decks that would be iconic in the project. This would blend the uses of service, housing and hotels, and the ground floor for the commercial sector.
Tipology 5
Tipology 4
y3
os os GV) ee arias mprarinova do
Reside
Se
Come
Para se confirmar a viabilidade do projeto foram calculados os gastos com reurbanização e o Valor Global de VendasResidential: (VGV) 56% dos edifícios, considerando o contexto de uma área nobre e Service: 18% com grande infraestrutura disponível. A prefeitura realizarias estas obras de urbanização, enquanto as construtoras comprariComercial: 17% am os terrenos e construiríam novos edifícios, a partir da nova legislação que tem como objetivo aumentar a densidade do Hotel: 9% bairro e conter o espraiamento.
The quantitative were defined in two phases: with the new blocks project consolidated and with the change of exisResidential: 66% ting buildings a pa from Comercial: 14% the new legislation. Service: 13% Hotel: 7%
Residential: 66% Comercial: 14% Service: 13% Hotel: 7%
Situaçã
2040 | Project Consolidation Situação 2040 2.241 new residents
2050 | Project Reflect 3.537 new residents
2241 novos moradores 757 pessoas/ha
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3537 n 1100 p
GREEN INFRASTRUCTURE
Restauração Mangrove Restoration de Mangue
Sustainable Edifícios sustentáveis Building
With of preWith the theobjective objective of serving the native vegetapreserving the native tion the margin of restovegetation the margin of ration and preservation of restoration presermangrove wasand increased. vation of mangrove was increased.
Os The edifícios do plano de designed buildings massa foram pensados were designed to make
the reuse of rainwater, to have solar panels and green roof.
ParquePark Urban Urbano
Lagoa Lagoon Tijuca da Tijuca
Área de Preservação Preservation Area
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Waterway System
Renaturalization of the river
The decks have functions of transport and leisure, promoting the relation of the people with the water and allowing that they enjoy the natural landscape.
This park aims at ecosystem regeneration. Thus, becoming the vector of reforestation of the region, mitigating the problems of pollution and deforestation.
Imagem: Giulia Chagas 17
Parklet Campus PUC-Rio 18
THE WORKSHOP
Rua MarquĂŞs de
SĂŁo Vicente
As part of a summer vacation workshop, the trainees of the model office of architecture presented three proposals of plazas for the campus. One of these, was chosen to be built. The land used to be a parking for three car. From then on, all the students got together and started working together to build the project.
SITUATION PLAN
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THE COSNTRUCTION The execution of the work was carried out by the students, from the production of the floor, preparation of the terrain, to the assembly of the benches and pergolas. In order to give accessibility to the square and protect pedestrians from vehicular traffic on the Campus, it was necessary to level the floor and install a type of regular pavement, accessible to all.
0 1
5
10
Plant of the previous situation
Previous situation of the land
0
Study model 20
1
5
10
THE BENCH
THE FLOOR
One of the biggest demands of PUC is for spaces to sit, study, eat and socialize. So we care a lot to not only design a bench, but rather a space where people can interact and feel comfortable. Thus, the bench has several curves, allowing people to sit in different ways. Side by side, facing each other, or using the height difference of the stands. The Bleacher also has a measure that allows people to lie down.
The chosen floor was formed by pieces of concrete with 62.5cm x 62.5cm. In the end, the students produced more than a hundred pieces of concrete floor. Parallel to the manufacture of the floor, a group managed the area, and hit the sand to be able to place the pieces. For a better finish were put tents, separating the paved area from the gardens and the asphalt.
Plant of the basic bench model
Concrete mixer being used to produce the floor
View of the basic bench model
For the bases of the bench were used prefabricated concrete box, the same ones that served as foundation for the pergola. For the seat was used wooden slats, joints from a docking system, performed manually. Floor layng
Bench being assembled
Students working 21
A PÉRGOLA
The land received a high incidence of sun, making it impossible to stay long. Thats why a system of wooden pergolas and steel cables were designed to support plants and create shade. The pergola accompanies the movement of the benches and also delimits the designed garden. Esquema Construtivo da Pérgola Furação para entrada do cabo de aço Chapa metálica de amarração
Cavalete estrutural
Madeira em pinus autoclavado
Caixa de passagem pré-moldada
Perspectiva isométrica
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After three months of work the first parklet of PUC was inaugurated. The square is always full of students, employees and teachers, who take ownership of it in many different ways. She has been the scene of several filming of the students of communication and exhibitions of academic works. It is a space used every day to date, have lunch, read and talk. The project was awarded with the first place in the “IAB-RJ 2015 Annual Awards�, category of interior architecture, design and urban furniture.
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PenĂnsula Apartment Interior Design
Home Office 24
Living Room
Sister’s Room
25
26
Living Room
Floor Plan
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Home Office
28
Sister’s Room
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New Workspace Empresa Júnior PUC-Rio Interior Design A Empresa Júnior PUC-Rio é uma empresa de consultoria interdiciplinar, formada por estudantes de graduação de diversos cursos e está no mercado desde 1995. Além de contar com o respado de professores e reitores da PUC-Rio, possui parceria com o Instituro Gênesis, que é uma das melhores incubadores da Améria Latina. A Empresa Júnior que já possui uma sede no Edifício Cardeal Leme na PUC, estabeleceu sua segunda sala no Ínstituto Gêneses. O projeto, realizado pela equipe de arquitetura da empresa, teve como conceito estabelecer
um local de trabalho mais introspectivo, silencioso e de concentração. Enquando a outra sala, possui é destinada às reuniões internas de equipe, criação e dinâmicas de grupo. A nova sala, ainda, incorpora a sala de reuniões, onde são recebidos os clientes. Dessa forma, o cliente já pode ter um maior contato com o trabalho realizado pela empresa e com seus consultores. O projeto possui uma pegada industrial, com todas as instalações aparentes. Além da composição de materias de tijolinho branco, cimento queimado e madeira.
1 Corredor/Biblioteca 2 Sala de Reunião 3 Escritório
1
CIR + BIBLIOTECA 8.04m²
2
SALA DE REUNIÃO 8.74m²
Table for Laptops and Handicr
3
ESCRITÓRIO 28.54m²
Meeting 30
Decompression space
rafts
g room
Cup detail
Work Tables 31
Archathon 2017 Interior Design Competition
Alvaro Seixas untitled, 2011 Oil and enamel on canvas.
Material Pallet
Color Pallet
Lattoog Furniture The Archathon is an annual interior contest. In this, the groups had as challenge to do a project in 12h, of a studio of 56m², with the theme “My first Apê”. The first place would have its project built at Casa Cor Rio 2017. The briefing required, even if the client was young, with the need to have a space to live and work at the same time. As a client profile, we chose Alvaro Seixas, a young artist from Niteroi, who have been growing and gaining recognition in the plastic arts market. He would have opted for a property in Porto, because of its proximity to Niterói and the city’s cultural centers. He invested in an integrated loft to be beyond a home, but also his studio for the creation and reception of clients and investors. A studio, where the main picture is the urban landscape, source of inspiration for your work. The concept has a focus on what is essential, what can not be left out. Essential for the artist is to work with what he loves. With this in mind, we project a space of rest, contemplation, where the house is a place 32
of inspiration, of colors, of arts. To show your lifestyle the apartment is very transparent, without exaggeration, without rules and appreciating the spaciousness of the spaces. To take full advantage of the view of the loft, all the main rooms are oriented towards this, taking advantage of natural light. The main element of the project, is a furniture that frames the landscape, right on the road of the studio. This element possesses a contradictory poetics: it hides, but it shows, it divides, but it multiplies the landscape beyond its limits. In addition to possessing the functions of bank, and created mute. bed, desk, and bathroom. Taking advantage, too, natural light. The main element of the project, is a furniture that frames the landscape, right on the road of the studio. This element possesses a contradictory poetics: it hides, but it shows, it divides, but it multiplies the landscape beyond its limits. In addition to possessing the functions of bank, and created mute.
Floor Plan
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34
Novo DAD
35
O CONCEITO
Foto durante a obra
O TERRENO O terreno, funcionava como estacionamento, anteriormente. O novo DAD, se encontra assim, de frente para a Vila dos Diretórios. Um ambiente onde os alunos têm as sedes de seus centros acadêmicos, e também, onde se realiza trotes e confraternizações.
V I LA D O S D I R E T Ó R I O S
QUÊS RUA MAR
VICENTE DE SÃO
A PUC-Rio, nos últimos anos, aumentou muito seu número de estudantes. Com isso, uma das maiores demandas da faculdade é de espaço. Por isso, construímos um novo edificio para o Departamento de Artes e Design, para abrigar toda a administração do curso, novas salas de aula e espaços para eventos acadêmicos. O projeto básico, foi desenvonvido no “Escritório Modelo de Arquitetura e Urbanismo da PUC-Rio”, pelo Professor Fernando Betim e a estagiária Fernanda Zeitoune. Na etapa de projeto executivo o projeto foi passado para o escritório “A+ Arquitetura” e na fase de execução para a “Abóboda Projetos e Obra”. Como conceito, o projeto básico propôs desenvolver uma arquitetura que compõem a paisagem natural, que é muito presente no Campus. Muito preocupados com a questão de conforto ambiental, foi pensada, uma pele de bambu, que cobriría todas as fachadas do prédio. Controlando, assim, a penetração de luz e calor. Porém, foi percebido a incidência de alguns insetos nos bambus. Por isso, na fase do projeto executivo, optou-se por substituir o bambu por um pergolado de madeira. Assim, mesmo com a troca de materiais, o conceito foi mantido. A área de circulação é bem marcada no centro do edifício, junto a circulação vertical e as áreas molhadas. Assim, o prédio é bem dividido em dois grandes salões. Nestas, se encontram as salas de aula que podem ser usadas com as divisórias ou não.
Situação Anterior
Corte Longitudianal 36
Corte Transversal
Foto com obra finalizada
Planta Baixa TĂŠrreo 37
A ESTRUTURA Foi escolhido usar a estrutura metálica e aparente. Na etapa de projeto básico, algumas das salas de aula, se extendiam para além da pele de bambu, desconstruindo, assim, a idéia de bloco rígido. Durante a execução, porém, isso só foi mantido em uma fachada.
Planta Baixa 2º Pavimento Detalhe contrutivo Croqui: Fernando Betim
Fachada Sul
4
2
Fachada Norte 38
Planta Baixa 3ยบ Pavimento
Planta Baixa 4ยบ Pavimento
66
44 22 11
Fachada Oeste
6
4
2 1
Fachada Leste 39
Complexo Porto Porto Maravilha
Image: Danillo Amaral
We want a liveable city, that promotes meetings between people and houses are close to work. We believe that all this will promote a better quality of life. In this sense, the proposal is characterized as hybrid, but not only, by the definition of multiple uses.
vities that work at different times.
After an analysis of the environment, we observed a lack of leisure spaces geared towards culture. Thus, we design as public equipment a theater and workshop rooms that would be directed to the artistic medium. In addition, of The hybrid, in this case, goes beyond the exhibition spaces, to show the works develoconciliation of activities and presents itself ped in the workshop classes. as a new way of living. With the desire to reAt the same height as the City of Samba, a surrect the collective, several spaces of coexistence were thought of, which are different panel was created, which has both a solar profrom the current condominiums, since they tection function and information for the actiare open spaces for the general public. Thus, vities that take place in the theater, in the galthe terrain would have liveliness at all hours of lery, in the square and in the workshops. the day, by having a program that covers acti-
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Av. Rodrigues Alves
Tunel
Guanabara bay Residencial Buildings
Saba City
Urban Context
The implantation was designed from a mesh, in order to maintain Terrain a freeinitial. area and allow the crossing in the field. The heights follow a
topographical concept. Following the same concept, a grandstand has been designed, with different levels, that generate spaces of conviviality and rest. The Tetro is the heart of the square, the main public equipment of the complex. In order to supply the demand for cultural spaces in the region, the theater aims to be aimed at local audiences and promote community artists. It differs from others because it can be used in different ways. With the possibility being used in a traditional way, with its interTerrain quadrillé pour le of développement d’un projet nal space andmodulaire. “Roman stage”, or with its façade serving as screen screen of films to its open, facing the bleachers existing in the square. In addition, the option to use the stage for the two audiences simultaneously. The square also has more space in front of the workshop rooms. In this the students can meet and do activities. In order to serve the local community, the workshop rooms are spaces where you can develop studies and works from different areas. In addition to being, another open space for the residents to interact. Traversée du terrain connectant les Classes would be for all ages and adjusted according to demand and deux points les plus opposés need. Taking advantage of the structure of the LED screen, a gallery is designed. This mainly exposes the work done, with the local community in the worshop rooms. Because it is situated, in front of the theater box office and next to the street, it has a very public character. The ground floor is assigned to the shops, so that the liveliness of the streets and the square can be maintained at different times of the day. These have access both to the streets and to the square. In addition to promoting diverse services for residents of the complex and the region, generate jobsduand move the economy. Points de verticalisation sur la base One of the blocks of the complex are destined to the commercial terrain quadrillé initial avec édifices plus élevéssince dans lethe sector nord avec la city is a great business pole of Rio de rooms, center of the construction d’une tour résidentielle. Janeiro.
Rua Rivadávia Correa
a Rua d
ia Gamb
Rua do Mortona
Rua
ia dáv
rea
Cor
Riva
Espaços internalInternos spaces de Convivência of coexistence
Art Galery Galeria
Restaurants Restaurantes
Rooftop Terraço
Elevador Elevator Panorâmico
1 80 50 257 3 5
Equipmento Público Theather Aparthotel Apharthotel Salas Comerciais/Lojas Bussiness Rooms Apartamentos Apartments CirculaçãoCirculation Vertical Vertical Lojas Stores Worshops Classes no térreo Salas de workshop
Praça Public Square
Teatro Arquibancada Outdoor Theather Externa Bleachers
Salas de Worshops Workshop Classes
Praça Public Contemplativa
Square
Two bedroom apartments ranging from 40 to 70 m². 0
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Section Corte AA’ Esc.: 1/500
1
5
10
Image: Danillo Amaral
Apartment rooms ranging from 20 to 25m² have a small kitchen.
Corte AA’ Esc.: 1/500
Lofts varying from 23 to 32m², have integrated spaces and walls only in bathrooms.
Section
Corte BB’ Esc.: 1/500
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H Tower Revitalization 47
The Barra da Tijuca project, launched in 1969, was the first venture for Barra da Tijuca, west of Rio de Janeiro. The Development Engineering, a company of MĂşcio Athayde, would build 76 cylindrical residential towers, 36 floors, designed by Oscar Niemeyer. These would be combined by areas of commerce, leisure and services. Its original schedule provided for the inauguration of the first units in 1974 and the completion of the work for 1980.
TH E ID E A L PL A C E
Barra da Tijuca used to be uncharted territory, but unlike BrasĂlia, the land was divided among multiple private properties, Meaning the the big unification plans designed by LĂşcio Costa, wew optimistic, but a daydream, from the beginning. The failure is clear: an authoritarian Master Plan following the principles established in athens letter. Sectorizes and creates a city formed by urban islands. The plan failed, maily because it took so long to seattle. And it is to this days, in process. Currently, the territory is formedby a drif of large lots that have become the heaven of real estate speculation and where today establishes the largegated communities and shopping centers.
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THE NIGHTMARE
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Location
BRING THE CITY INTO THE BUILDING 50
HOW THE BUILDING SHOULD TOUCH THE GROUND ? HOW TO INTEGRATE THE HORIZONTAL AND VERTICAL STREEAT ? HOW TO EXCHANGE THESE SPEEDS ? With no more bars, Tower H’s becomes a public square. This public space is taken into the building and spreads its range of possibilities to all floors.
Flour Plan
SCALES OF STAYING
Model
Isometric Perspective
Public Square 51
PERFECT FORM
THE MACHINE FOR THE IDEAL MAN
FORMED, RIGID AND DEFINED. REFLECT THE URBAN PLANE OF LUCIO COSTA. IMPOSITIVE PLAN THAT MAKES THOSE THAT IN THEM LIVE IN PRISON, RIGID, DEFINED AND LITTLE HUMAN. EFICIENT
ATTEMPT TO DISSOLVE ALL THE PREVIOUS ZONE OF MODERN URBANISM.
The project proposes the redirection of the street to the building, subverting the current logic between public spaces and private spaces. We propose an architecture of multiple possibilities, allowing spaces to be appropriated by users. 52
DESIDEALIZE THE MODERN
VITALIZING THE MODERNIST PARADISE WHICH HAS ALREADY BORN DEAD
The structure of the Tower is composed of three circular rings, which circumvent radially its periphery. In our intervention we modified the shape of the third ring so that the circular form of corridor was deconstructed
ORIGINAL SETORIZATION
PROPOSAL
Public Privite 53
Planta Tipo Original:
Plantas com nova tipoligia:
Estrutural
We believe that the “void” is also part of the “architecture”. In this way, we design mezzanines and common areas in the pavements, in order to generate, not only, a greater visual permeability, ventilation and illumination, but also, to allow coexistence of the residents. We seek to subvert also the floorplan type in “pizza” section of the original design. In this context, the project has not a “plant type”. Present possibilities but the owner can buy the size of the “batch” you need, and give the function that suits you.
Library of the common flour
Facade
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Common flour
interior of the duplex apartment
Common flour
The apartments have been enlarged and have varied forms, avoiding the typology of “pizza section� of the original project. The corridors, too, lose their circular shape, giving them more open spaces. The program consists of apartments, suites for tourists, and even small commercial services. These do not have a rigid sectorization, that is, in some pavements they are conjugated.
Facade of the two towers
The hybrid goes beyond the consolidation of activities. It comes as a shock. It is in the relativization and liberation of space that the hybrid is born. 55
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SER URBANO Week of Architecture and Urbanism of PUC-Rio
https://www.facebook.com/serurbanopucrio/
The Ser Urbano is a symposium organized by students and for the students. Therefore, it reflects our concerns, seeks to stimulate critical thinking and interdiciplinality, from the debate on themes related to architecture and urbanism, from the perspective of guests from different curricula. After many years without this event in PUC, in 2015, the members of the Academic Center, together with other students, organized to give new life to what is the week of Architecture and Urbanism at PUC-Rio. With the theme “Architecture and Participation”, the lecture series included discussions related to removals, various social housing projects, and building efforts for communities on the margins of society. As a first activity, on a Saturday, a visit was made to the Vila Autódromo community, with the resident and one of the local leaders Mr. Luis, located in Barra da Tijuca next to the future Olympic Park. The event, in addition to lectures and debates, had an exhibition of works by various points of the university. A pavilion was built by the students on the pylons of the Cardial Leme building, with an academic exhibition of works. In addition, the presentation of the research “RioNow”, by teacher Ana Luiza Nobre, together with professor Antônio Senna, with students participation, in the pilotis of the Kenedy building. The research aims at collecting, registering, accompanying and making publicly available projects, works and events related to the ongoing transformations process in Rio de Janeiro since the city was chosen as the venue for the Olympics in October 2009, until December 2016.
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Lecture aboutTETO
Visit to Vila Autรณdramo
Visit to Vila Autรณdramo 58
Exhibition of Academic Works
Talk day 28
Exposition RioNow
Fernando Minto and Nanda Eskes
Talk day 30
Talk day 28
Demetre Anastassakis
Pedro ร vora and Carla Juaรงaba 59
Prafrentex is a brand of glasses strings, created by two young women in 2018. In this project, we built the brand from its naming, visual identity, positioning, and the concept of collections, photo sections and media management. The term “Prafrentex” is a slang from the 1980s, originating from the expression “forwards”. It means being ahead of your time, which defies current social standards. Adjective for innovative, modern, daring and extravagant people. In the process of creating the brand, we look for open colors, which refer to the summer. Their biggest means of contact with the
FUNCTIONAL CONTEMPORARY CRAFT
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public is through instagram, which follows the brand’s positioning. With white background and always a featured element besides product, in fact. This media, focused on the young audience, aims to be entertaining, bringing a relaxed and attentive language. Thus, we mix old slang with the current context, bringing innovative elements and using all the resources that instagram provides, such as e-commerce media. The Cordinhas are made by hand and re-read the fashion of the 80’s, aiming to achieve, also, this audience that seeks functionality and practicality. In addition to being functional, they also add a special touch to #LookPrafrenex.
NAMING BRANDING MEDIA MANAGEMENT - PRAFRENTEX
DINPro regular ABCDEFGHIJKLMNOPQRSTUVXWYZ DINPro bold abcdefghijklmnopqrstuvxwyz 0123456789 Century Schoolbook regular ABCDEFGHIJKLMNOPQRSTUVXWYZ Century Schoolbook bold abcdefghijklmnopqrstuvxwyz 0123456789 #fcf4W6d
PANTONE: 903 C
R: 252 G: 244 B: 109
C: 4 M: 0 I: 69 K: 0
#01a7db
PANTONE: 901 C
R: 1 G: 167 B: 215
C: 74 M: 15 I: 5 K: 0
As an extension of the brand, some contact points were developed, such as stationery, business card, paper bag, notebook and packaging. 61
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