buzz·word
\ 'bəz-'wərd \ noun
1. A compilation of franchising trends 2. What franchise experts are talking about
Is fear holding you back from business ownership?
IT WAS A BEAUTIFUL DAY IN THE MOUNTAINS. THE SNOW was perfect for skiing and I, overwhelmed with enthusiasm, followed my father-in-law to the top of a double black diamond trail. It would be my first double black diamond, and at the mountain peak it looked, well, daunting. Suddenly, my father-in-law looked back at me and said, “Doesn’t it look like you are skiing off the end of the world?”
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