Pumping up pocketbooks: Fitness Franchising by Lisa Welko, Certified Franchise Executive “Going to the gym is great for your body, but it’s also great for your mind,” said golfing superstar Rory McIlroy. And judging from a robust fitness market in the U.S., Americans are learning firsthand just what Mcllroy meant. The United States fitness market currently brings in about $31 billion annually—and, according to market research firm IBISWorld, one in 10 of those dollars comes through a franchise. IBISWorld predicts the fitness market will grow by 1.6 percent to $4 billion between now and 2023—and franchise growth is out-pacing the industry overall. In fact, IBISWorld predicts that franchise brands will grow about twice that fast, as they become stronger and entrepreneurs look for more turnkey opportunities. Looking for an investment? A fitness franchise might be just what you need to pump up your bank account. WHY THE GROWTH SPURT? Obesity is the leading health epidemic in the United States, and exercise is a good start in fighting it. Thus, America needs more gyms, fitness clubs, personal trainers, and nutrition coaches to help people stay in shape and lead healthier lifestyles. Over the past five years, gym and fitness franchises have benefited from many public health initiatives. Exercise is key to fighting not only obesity, but also diabetes, heart disease, and other health issues. The easier we make it for people to do, the more they do it. These days, fitness franchises are as varied as the people who use their services. Some have instructor-led classes that can include treadmills, rowing machines, and free weights. Others offer boot camps, climbing and yoga facilities, cycling studios, kick
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