FEEL THE BURN Sports and Fitness Franchises Are in High-Growth Mode. Here’s why.
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by Christopher Connor
veryone, no matter what their age, seems to be focused on healthy living these days. Fitness, of course, is a big part of that. With an increasing demand for overall well-being, the franchise market segment for sports and fitness seems to be growing at an all-time high. Modern, boutique fitness studios are replacing one-size-fits-all mega gyms, and they’re taking far more creative approaches to health and exercise than the treadmill ever did. People are doing fun and even odd things to get in shape (who doesn’t like creative approaches to business?)! A great example of this is the Italian-born women’s fitness franchise, Figurella, who uses “bubble workouts” and detoxing pods to help women boost metabolism and shape their bodies 46
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while being contained in specially designed chambers. Talk about innovative! One thing I’ve seen over the years is that the franchise investors who succeed in fitness franchising tend to have a personal interest in health and fitness as well. If this is a market segment that appeals to you, look at your personal interests and lifestyle and see whether your passion lines up with your business interests. Opening a boutique gym certainly has its benefits, starting with a significantly lower average initial investment that’s required to open a fitness franchise. The boutique’s smaller space, lower amount of equipment, and workouts that don’t rely on equipment has brought the fitness franchise investment
