Franchise Dictionary Magazine

Page 54

FRANCHISING BEYOND PROFITS

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By Sarah McCafferty

f you’re thinking about buying a franchise, you’re probably scrutinizing the financials, considering the purchase price as well as the potential profits you might make. Knowing the financial risks and rewards is obviously a prudent and necessary part of due diligence, and a huge factor in a purchase decision. Yet, other aspects of a business can be just as attractive because they can offer a more impactful and rewarding lifestyle than financial success alone.

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