in·ter·view
\�in-tər- vyü \ � noun
1. A Q&A session with an industry expert 2. Jessica Melendez on vetting franchisors
A trainer and mentor for FranServe, Inc.,
Q
and CEO of WestStar Franchise Group, Jessica Melendez helps prospective franchise owners find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, making her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272 or Jessica@weststarfranchisegroup.com
What are some important questions for a candidate to ask a franchisor?
A
Working as a broker, I put together a template of questions for my candidates to use when talking to franchisors. During the discovery process, most of those questions are answered, and my clients can check them off their lists. However, I insist that they get clear, in-depth answers on the following questions.
Regarding Training • What does your training program look like? What ongoing training do you offer? • Do you provide a mentor? For how long? • Do you assist in training my team? Regarding Territory • What is my protected territory and how is it defined? • How many franchises have been awarded in my state? Have they all opened? If they haven’t, why not? • What are your plans to develop my state and how will that impact my franchise? Regarding Cost • Can you give me a break down of all of the expenses associated with getting started? • How much additional capital will I need after I launch my franchise? • What goods or services do I have to purchase directly from you, the franchisor, and can I competitively shop for a better deal? • Is there a national advertising/marketing fund that I must contribute to?
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