fran·chi·see \ fran-chī-zē, -chə-\noun
1. An outstanding franchise owner 2. Helping yourself by helping others
GEORGE SANCHEZ
BrightStar Care Austin, TX
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by Jill Abrahamsen
fter 18 years on the road in sales and business development, George Sanchez was ready to spend more time with his family and enjoy a more meaningful career. So Sanchez sold his business and invested in an existing BrightStar Care® franchise, which provides in-home health care in Austin, Texas. “I looked at hundreds of options in all different areas, but BrightStar Care made the most sense,” he says. “There is a never-ending demand for this service, and you can truly make a difference.” After caring for elderly parents, Sanchez had firsthand knowledge of what quality care looks like. “I understand the value of the service we provide. I know what it means when a caregiver doesn’t show up or
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isn’t a good fit. We strive to give our customers the very best service. I’ll only hire people whom I would send to care for my own family.” With more than 200 employees, Sanchez has tripled the business since he bought it in 2013. “The first few years weren’t easy. I had to invest to grow, but it was well worth it. We have a great team and a thriving business now.” The best part for Sanchez is giving back, both directly and indirectly. Besides the gratification of helping clients every day, he and his staff are very involved in the community and raise money for charitable organizations. Sanchez loves getting to know his pa-
