Building relationships with community leaders is a great way to market service-based businesses at the local level. Dryer Vent Squad franchisees work with local firefighters to educate people about fire safety. Shown above is firefighter John Zapata (left) with Dryer Vent Squad's Andy Perez.
Building Relationships Marketing your business at a local level by Jessica Melendez Certified Franchise Consultant
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elationships are the heart and soul of a business and crucial to its survival. In your community, you’ll have business relationships with customers, referral partners, employees, vendors, networking communities, financial institutions, cleaning crews, and more. The list can go
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on and on based on who comes in contact with your business in any way. These are two-way relationships with each party desiring to help each other achieve the highest level of success. No matter how big or small their role is, all of these relationships take part in building your empire,
