SPECIAL SECTION: FOOD
Doubling Down Naturals2Go pairs healthful snacks with convenience Marketing trends show that Americans, especially younger generations, will pony up for convenience and health. Naturals2Go satisfies both: Operators stock machines with healthful snacks which are selected at the touch of a button, and can be paid for with the swipe of a credit card. Nearly 30 years old, the company has a track record of success and for supporting its owner-operators in every way. “Naturals2Go is all about helping our investors,” says CEO Heath Falzarano. “From location services to training, we are there for them.” Falzarano, a former schoolteacher, knows their needs well—he earned his stripes as an owner-operator. Training prepares owner-operators to efficiently deal with every aspect of their low-overhead businesses. Over three days, they learn about machines, products, locations, bookkeeping, and marketing. A company staffer helps them scout locations for machines, which have a lifetime guarantee, and each investor is assigned a coach to consult about questions and problems. Mentoring is available forever, and tech support is free. In addition, the company assists nearly 85 percent of its operators in securing financing. Naturals2Go operators also prize the wiggle room in operating their businesses. “Having total empowerment to do everything how we want is very refreshing, very rewarding,” says investor Ray Ruiz of Georgia. Owner-operators can choose products that best suit their particular market and set their own hours. Naturals2Go investors can work full- or part-time. They can fly solo or hire employees (whose training is free). For more information about this opportunity, please visit www.naturals2go.com or call 800-679-8370. —Mary Vinnedge
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