A DAY IN THE LIFE
franchisee of a Midas
by Deanna Pledge
Lace up your track shoes at 3 a.m. if you want to keep up with Midas franchisee Jude Crane of San Antonio. His abundant energy has helped him go from co-owning one shop in 2002 to owning 21 shops today. He even finds time to develop real estate on the side. His typical day begins around 4 a.m. with a workout, reviewing emails, looking over financial data, and preparing for daily meetings. During the day he visits two to three of his Midas locations to ensure they are operating properly. By 5 p.m., Crane transitions from franchisee to full-time husband and father. Like many parents, Jude often finds himself shuttling his two children
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from school to tennis tournaments or chess matches. He also enjoys playing basketball with them in the driveway Despite his busy schedule, Crane also finds time to give back by sponsoring bowling leagues and food drives through his franchise and his kids’ school. Crane attributes his success to hiring great employees who excel at customer care. He encourages them with these three mottos: “Work hard, have a passion for what you do, and dream big.” His advice for other franchisees is to “focus not on what you are given, but how much you want it” in order to succeed. For more information, visit www.joinmidas.com
