buzz·word CIAL VETERAN SPE
VETERAN SPECIAL
VETERA N
\ 'bəz-'wərd \ noun
VETERAN FRANCHISOR
FRANCHISOR
J
From Marine to CEO
osh Cherry didn’t plan on launching a leading fitness franchise system when he enlisted in the Marines, but his military training set him up with the right skills before he even realized it. Cherry served as a Helicopter Door Gunner and on Search and Rescue missions. But his experience as a Physical Training Instructor built a foundation for his future in business. He became so adept at writing and leading intense workout programs, that it became a passion and a career. Recognizing the need for quick, effective, and convenient workouts for women, Cherry Launched Delta Life Fitness in 2010 with his wife, Christin, Cassie Marlow (Christin’s sister) and his brother-in-law, Robby Marlow. “I saw a niche for stay-at-home moms. We provide childcare and make the classes super
accessible. We offer tone-and-torch workouts that burn more calories in less time. We use battle ropes, kettle bells, and our newest addition is a machine that simulates flipping a tire,” he says. The military is all about following a formula, so when it came to creating his business, putting systems in place came naturally. He created Delta Life Fitness in a way that could be easily duplicated before he ever considered franchising. Offering franchise opportunities since 2015, a majority of Cherry’s first ten franchisees were Marine buddies. Delta Life Fitness offers veterans a 25 percent discount off the franchise fee and three months of free royalties. For more information, visit www.deltalifefitness.com
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