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CUSTOMER SERVICE TIPS WE BET YOU FORGOT ABOUT Often, seasoned business veterans admit they’ve been reminded of customer service tips they had forgotten. Here are a few that are worth reminding yourself of over and over again. Thank the person you put on hold. Many folks forget to offer this polite gesture. You can say something as simple as, “Thanks for holding. I have the information you need.” Compliment customers at the end of a conversation. Do you always remember to say, “I enjoyed talking with you?” A compliment at the end of a conversation can leave a good lasting impression. Smile when you talk to customers. Smiling sets a tone: Even on the phone, customers can pick up on your mood, which a smile always enhances. To order a newsletter or for more information on Nancy Friedman, The Telephone Doctor, visit nancyfriedman.com or visit www.nancyfriedman.com 18
3 Reasons Your Business Needs a WordPress Multisite WordPress is a content management system that powers nearly one-third of all websites on the Internet. With thousands of available integrations and upgrades, this system allows your site to be customized to accomplish just about anything your business needs to do online. Here are the top three ways your franchise can win with a WordPress Multisite: YOU CAN INCREASE YOUR SEO RANKING. Having a network of websites linking to each other and various social media sites will result in your website appearing higher in search results. This means Web users have a better chance of finding your business online. The more links you have going to your website, the better the search rankings. YOU WILL HAVE BETTER MARKETING SOLUTIONS. Your site can be fully customized to have its own e-commerce
store, blog, event calendar, live chat, email marketing campaign, Google Analytics, and much more. This will give all your franchise owners access to powerful marketing tools for success. YOU CAN KEEP YOUR BRANDING MORE CONSISTENT. The look and feel of each website will be consistent across all locations, keeping your branding and your message consistent. You can easily maintain, update, and upgrade all location sites quickly. You may also set permissions, so franchise owners can only edit and update certain areas of the website. Michelle Hummel is CEO of Web Strategy Plus. Her company is experienced in building custom Web solutions and targeted marketing strategies for franchises. For more information, contact michelle@webstrategyplus.com or visit www.webstrategyplus.com call 877-224-0478.
