buzz•word CIAL VETERAN SPE
VETERAN SPECIAL
VETERA N
VETERAN FRANCHISEE
SWEET RETURNS FRANCHISOR
Former bomb squad leader supporting Army Special Forces, Luke Freshwater, knew that he wanted to be in control and build wealth for his future. With twins on the way and a 3-year old daughter, his wife Megan wanted a flexible work schedule. Luke’s father, John, was also available to help. The simplicity of the business sold them. Of course, once they tasted the delicious macaron cookies, the rest was history! Freshwater was thrilled with Le Macaron’s reduced franchise fee, and he was happy to leverage his own military training to run the business. “As a Veteran, work ethic is in our genes. This business allows me to leverage the skills I learned in the military while also providing a fun atmosphere and high-quality product. My entire family is able to be a part of the business, and I look forward to my three young daughters learning some great life lessons through this business.” Contact Susan Scotts at 561-859-9110 or e-mail SScotts@ESourceCoach. com. For more information, visit www.SScotts.EsourceCoach.com. 20
Your Opinion Matters When my friend and her husband were moving back to their home state, they invited family members to join in on house hunting. I couldn’t figure out why. Is everyone pitching in and buying the house? With each house, the couple and their family analyzed together. I kept wondering, why was everyone’s opinion so important? And then it dawned on me: My friend needed everyone to be OK with her decision. My friend isn’t alone in her thinking. Many people require the approval of others when it comes to making decisions— particularly big ones. But knowing what is right for you is what makes you, well, you. With this in mind, when you have to make a decision, how do you go about it? Do you seek out advice, or do you process internally? At then end of the day, you are the one who must live with your choices, so whose opinion matters most to you—yours or someone else’s?
Being a business owner means making decisions every day. You have to have the confidence to make educated decisions based on the information you have at the time. If you need others’ approval and opinions to move forward, will you be able to make a decision to run a business? As the holidays approach, family and friends gather and opinions start flowing. Someone who has done her due diligence, research, and validation can still fall victim to a business-minded uncle, who claims to know everything. Needing others to approve of major life decisions is not a good way to make business decisions. So ask yourself why you need outside advice. And when you get it, consider it along with your research—the pros and the cons of owning a particular business, the confidence you have in your own ability, the business model, and come to a decision that fits you.
Contact Telanda@TheFranchiseConsultingCompany.com.
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