fran·chi·see \ fran-chī-zē, -chə-\noun
1. An outstanding franchise owner 2. How this duo formed a perfect partnership
JAMAL JABBARI & SAMIR EL FASSI
The Waffle Experience Elk Grove, CA
B
By Jill Abrahamsen
efore Jamal Jabbari and Samir EL Fassi went into partnership as The Waffle Experience franchisees, they knew each other through the food business. As food-truck owners, the pair admired each other’s work ethic and business savvy. As they ran into each other at community events throughout the years, they shared best practices and developed a lasting friendship. Jamal, who still owns his food truck, “Hefty Gyros” with a partner, specialized in Middle Eastern cuisine. Samir’s food truck, “Frenchy’s Waffles,” was inspired by his childhood in France. Sharing a parking lot with the original The Waffle Experience location, the men watched the restaurant grow from infancy and admired how it gained a cult-like following in such a short time. “They were busy from day one. The concept is so unique. There’s nothing else like it out there. It’s creative food in a fun atmosphere. Everything is fresh. No freezer, no microwave,” says Samir. “When we discovered the owners were offering franchising opportunities, we jumped on it.”
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FranchiseDictionaryMagazine.com
