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1. A stellar business concept 2. How Wild Birds Unlimited took flight and keeps soaring
Personalized service leads to a loyal following Simple Steps to Bring Lasting Success 1. Have passion: With a passion for wild birds and a masters in horticulture, Jim Carpenter founded Wild Birds Unlimited back in 1981. He believed in his business and spread that enthusiasm throughout his company. After 27 years, he still serves as the CEO and happily comes to work every day. 2. Create a loyal following: With a mission to bring people and nature together, Wild Birds Unlimited has a customer-first culture.. Franchisees and employees develop personal relationships with their customers and share a common passion. 3. Target hobbyists: Roughly 81 million people feed birds and watch wildlife in their own backyards. Enthusiasts spend $7.6 billion annually on this hobby. 4. Maintain high standards: Wild Birds Unlimited is consistently receiving awards for franchisee satisfaction, conservation, and for outstanding leadership in franchising. 5. Create a feel-good business: Let’s face it, birdwatching makes people happy. It’s an educational hobby that can be enjoyed at any age. Feeding birds in your backyard also invites them to feast on critters in your landscape, which provides organic pest control and diminishes the need for toxic insecticides or other harmful chemicals. For more information, visit www.wbu.com 70
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