Jingold: New markets and innovative varieties

Cesena, Italy

New markets and innovative varieties

Today Jingold is the kiwi specialist, a reference point for the sector’s professionals and consumers alike, enabling everyone to select the right kiwifruit, thanks to the extensive variety with which the market is supplied. According to individual tastes that can be yellow, green, red or organic

Innovative varieties

A great agronomic commitment has meant a constant increase in the supply and qualitative level of the yellow variety Jintao® and the volumes of premium product Jingold Green, as well as the study of new, interesting green, yellow and red cultivars. To meet all consumer needs, the offer will be extended with new cultivars which range from Boerica and ZSZ6, with green pulp, to Jinyan with yellow pulp and Dong Hong®, the first red pulp kiwifruit variety which won the Innovation Award at FRUIT LOGISTICA 2019 in Berlin.

Production areas - licensed partners

Fundamental to the company‘s success is product availability throughout the year, which is possible through partnerships with Chilean producers and exporters and the production of organically grown kiwifruit in Argentina. Markets were secured and developed thanks also to recent a expansion of the structure and reinforcement of the commercial network: To favour distribution of the variety, it has been granted under licence not only to Jingold members (Agrintesa, Alfrut, Consorzio Frutteto, La Buona Frutta and Perugini Frutta) but also to partner companies King Frult, Commercio Frutta, Mazzoni Group, Ortolant-Cofri, Osas, Sapore di Romagna. The company is increasingly market oriented, and for marketing Jingold products it exploits the experience of Alegra e Naturitalia, the business unit of ApoConerpo.

Exports on the increase

The company is constantly developing its level of internationalization. The European Market performed brilliantly during the last campaign with its numerous promotional activities contributed to making Jingold one of the best known and appreciated brands on the continent. There is also a constant increase in demand and sales value on national and international markets for our brand Jingold Green kiwifruit and a great request for our red kiwifruit Oriental Red who performed extremely well.

Brands and products

The Jingold brand is synonymous with quality and maintenance of the highest production standards, offering the consumer certainty and assurance.

Green Kiwi:

• Hayward • Boerica® • Z5Z6® • Organic

Yellow Kiwi:

• Jintao® • Jinjan® • Organic

Red Kiwi:

• Dong Hong®

Facts & Figures

Availability all year round Gold: 25,000 tons Green: 40,000 tons Red: 1,000 tons

Company

Jingold Spa Via F. Turati 650 47522 Cesena (FC), Italy T +39-0547-317476 F +39-0547-417514 www.jingold.it info@jingold.it

Contact

Federico Milanese f.milanese@jingold.it