FASHION, LIFESTYLE AND DESIGNER BRANDS:
Gerasdorf-Vienna (G3 Shopping Resort), Vienna (Donauzentrum), Vienna (Kaerntner Strasse 29), Vienna (Mariahilfer Str. 26-30), Voesendorf (SCS, Tor 4). www.peek-cloppenburg.com
Please note that not all brands are available at all stores.
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Welcome to Vienna Even if you’ve visited Vienna before, you may be surprised to discover just how many fascinating stories from the past lie behind almost every door – fnd out more in our feature on page 32. In this edition, we also take an in-depth look at the city’s famous café culture (page 36) and reveal the must-have bag that’s inspired by a design classic (page 50). SHOP is part of Global Blue, a Tax Free Shopping market leader, and publishes guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you everything you need to know about your chosen destination: the top global brands, the local favourites you shouldn’t miss and the essential stores, boutiques, restaurants and places to visit. For the very latest information, visit globalblue.com. It’s even easier to claim your tax savings with the Global Blue Card – signing up is free and you can fnd all the details on the website. And don’t forget to download the Global Blue mobile app! With this edition of SHOP, the Global Blue app and your Global Blue Card, you’re ready to enjoy the best that Vienna has to ofer.
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Contributors
Isabella Redmond Styles Isabella Redmond Styles, SHOP’s associate news and lifestyle editor, studied at the London College of Fashion and has written for publications including the Daily Mail, Hufngton Post and Easy Living. globalblue.com
Verity Hogan History graduate Verity Hogan swapped writing about crinolines for more contemporary clothes when she moved to London to pursue journalism. She now works as SHOP’s city guide and lifestyle editor.
Thomas Boswell Thomas Boswell created this season’s cover illustration for SHOP Vienna. His bold and colourful artwork has previously been commissioned by Wired magazine, Trickett and Computer Arts, among others. His skill at evoking the past and rendering architectural detail makes him the perfect illustrator for this cover, inspired by our feature about Vienna’s historical boutiques, cafés and more on page 32. It shows a typically elegant street scene complete with an ornate, oldstyle shop sign. Read more about our cover illustrations at globalblue.com/covers.
Stephen Doig Stephen Doig is SHOP’s features editor. He is also a regular columnist for the men’s section of the Telegraph, a former Harper’s Bazaar staf member, and has written for Vogue, GQ and the Financial Times.
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Shop Floor E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Managing editor Sally McIlhone
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Digital manager Eamonn Leacy
Cover illustrator Thomas Boswell
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Project manager Bina Summan
Online production assistant Marina Nelson
International digital marketing executive Nina Kobalia
Contributor Maria Kirchen-Hill Production editor Caterina Mazzolai Assistant production editor Ruairidh Pritchard Features editor Stephen Doig City guide and lifestyle editor Verity Hogan Acting fashion editor Ximena Daneri Acting news editor Hannah Lewis Associate news and lifestyle editor Isabella Redmond Styles Assistant fashion and news editor Gemma Latham Chief sub-editor Hester Lacey Copy editors Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Creative editor/Deputy picture editor Sarah Beyts Picture assistants Grace Bird, Mónica Goya Artwork editor Adam Dhaliwal Artworking assistants Dionne Hélène, Milkha Lala
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Print Dane Consultancy
Chinese contributing editor Qingya He
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Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue
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Contents
p.26
P rod u c t s 18 Check Out sHoP selects a standout piece from Vienna this season 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories N ews 26 Shop Window one store not to be missed in Vienna 28 News seasonal updates on shops, services and new products F e At u r e s 32 Cover Story: Step Back In Time Behind the doors of many of Vienna’s elegant shops, auction houses and cafés are some fascinating stories, as stephen doig discovers
Above: inside Prada’s new Vienna store
e x Pe r i e Nce 36 Café Society Vienna’s varied café culture is a perennial delight, says isabella redmond styles Gu i de 41 Maps and guides to the key shopping areas of Vienna esseNti A ls 45 How To Shop Tax Free the simple steps to saving money on your shopping t r A N s l At i o N s 46 Русский Перевод 48 美文翻译 49 sou V e N i r 50 the essential item to bring home
©T&CO. 2014
INTRODUCING TIFFAN Y T WIEN KOHLMARKT 8-10 01 53 53 950 | TIFFANY.COM
18 | P RO D U C T S
Check Out
PRACTICALLY PERFECT These delightful shoes from Miuccia Prada’s much-loved Miu Miu line perfectly embody the quirky and irreverent personality of the brand. Juxtaposing functionality with high fashion, the pointed-toe pumps are made of blue iridescent brocade (there’s also a version in candy-cane pink) and fnished with a bright red strap and bow. The unusual heel design strips the product back to basics, leaving the structural element of stainless steel screws Save up to 15% by shopping tax free, see page 45
exposed. Proving that clothing and accessories inspired by practicality can still be exciting and inventive, the autumn/winter 2014/15 Miu Miu collection includes brightly coloured plastic boots, raincoats and windbreaker jackets, all interpreted in a way that injects a dose of fun into any wardrobe. gl Miu Miu shoes, €481, Miu Miu, Tuchlauben 7, 1010 Vienna, +43 (0)1 532 3053, miumiu.com * for map go to page 44
VIENNA S A L Z B U RG
AM GRABEN 26 A LT E R M A R K T 5
+ 4 3 1 5 3 37 0 9 0 + 4 3 6 6 2 84 9 612 E S C A DA . C O M
20 | P RO D U C T S
BOOTS AND BEATS These winter essentials are a sound investment for the season ahead
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1. Marc O’Polo wool jacket, €199.90, Marc O’Polo, Rotenturmstrasse 19, 1010 Vienna, +43 (0)1 533 8744, marc-o-polo.com
3. Diesel jeans, €200, Diesel, Mariahilfer Strasse 89, 1060 Vienna, +43 (0)1 5877 01072, diesel.com
2. Ludwig Reiter boots, €598, Ludwig Reiter, Mölkersteig 1, 1010 Vienna, +43 (0)1 5334 20422, ludwig-reiter.com
Save up to 15% by shopping tax free, see page 45
4. B&O Play Form 2i headphones, €129, Bang & Olufsen, Schottenring 28, 1010 Vienna, +43 (0)1 890 7991, beoplay.com
S H O P | 21
MOULIN ROUGE A splash of red adds a fun and confdent element to any outft
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PHOTO: (3) STudiO deS FleurS
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1. Chanel Rouge Allure Pirate lipstick, €33, Douglas, Kohlmarkt 11, 1010 Vienna, +43 (0)1 533 8325, chanel.com 2. Gucci handbag, price on request, Gucci, Kohlmarkt 5, 1010 Vienna, +43 (0)1 532 4088, gucci.com
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3. Hermès enamel bangles, from €420, Hermès, Graben 22, 1010 Vienna, +43 (0)1 532 5656, hermes.com 4. Louis Vuitton belt, €480, Louis Vuitton, Tuchlauben 3-7, 1010 Vienna, +43 (0)1 533 6151, louisvuitton.com
5. Bally shoes, €450, Bally, Graben 12, 1010 Vienna, +43 (0)1 513 0550, bally.com
22 | P RO D U C T S
HANDSOME HERITAGE A knitted dufel coat and luxury leather accessories in rich chocolate tones make for dapper dressing 4
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3. Boss shoes, €449, Hugo Boss, Kärntner Strasse 20, 1010 Vienna, +43 (0)1 512 1161, hugoboss.com
2. Montblanc Meisterstück Heritage Automatic watch, €1,950, Montblanc, Graben 15, 1010 Vienna, +43 (0)1 532 3330, montblanc.com
Save up to 15% by shopping tax free, see page 45
4. Benetton knitted dufel coat, €159, Benetton, Mariahilfer Strasse 116, 1070 Vienna, +43 (0)1 526 6228, benetton.com PHOTO: (1) CarlO BevilaCqua
1. Ermenegildo Zegna couture holdall, €2,490, Ermenegildo Zegna, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 512 0979, zegna.com
S H O P | 23
BUTTERCUP DREAM Brighten up your autumn/ winter wardrobe with vintage-inspired creations in buttery caramel tones
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1. Cartier bag, €3,900, Cartier, Kohlmarkt 1, 1010 Vienna, +43 (0)1 533 2246, cartier.com 2. Marc Cain hat, €69.90, Marc Cain, Weihburggasse 4, 1010 Vienna, +34 (0)1 512 4185, marc-cain.com
globalblue.com
3. Sabrina Dehof ring, €129, Cadenzza, Kärntnerstrasse 53, 1010 Vienna, +43 (0)1 512 6996, sabrinadehof.com
4. Burberry Prorsum dress, €1,595, Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com
shop tommy.com TOMMY HILFIGER STORE KOHLMARKT 12 VIENNA
26 | N E W S
Shop Window
A NEW LOOK FOR PRADA IN VIENNA Prada has just opened a sizeable store in an historic building between Bognergasse and Seitzergasse in the heart of Vienna. Designed by respected architect Roberto Baciocchi, the two-storey boutique brings a touch of Italian style to the city, without compromising the Austrian heritage of the setting. The store has the best selection of Prada goods in Vienna, with men’s and women’s ready-to-wear, leather goods, accessories and shoes. Downstairs, Save up to 15% by shopping tax free, see page 45
women’s accessories are showcased in a feminine space with green fabric-clad walls, featuring Prada’s signature black-and-white checked marble foor, while a masculine aesthetic defnes the men’s area, which features a black Marquina marble foor and orange walls. The ready-to-wear collections, as well as shoes, can be found on the frst foor, where the building’s many windows, along with mirrors and skylights, create a uniquely bright space. hl Prada, Bognergasse 4, 1010 Vienna, +43 (0)1 513 6165, prada.com * for map go to page 44
ENJOY AN EXTRA 10% OFF*
DesignerOutletParndorf.at Global Blue Refund Offce in the centre. Regular shuttle buses from Vienna. *Please show this page at our Information Desk to receive your Fashion Passport and enjoy an extra 10% off.
28 | N E W S
SHOE HEAVEN Jimmy Choo’s elegant new store in Vienna, the label’s frst monobrand boutique in Austria, is a welcome addition to the city’s luxury shopping landscape. It refects the new global store design concept conceived by creative director Sandra Choi in collaboration with David Collins Studio, and has a sophisticated and minimalist style designed to refect the brand’s aesthetic. The new fagship carries the full range of men’s and women’s shoes and bags, alongside sunglasses, eyewear, small leather goods and fragrances. It also ofers the new Made-to-Order service, which provides a customisation service for some of the brand’s signature silhouettes, including the classic Anouk pointed-toe pump. The Choo 24:7 range, a capsule collection of shoes designed to meet every need and occasion, has its own dedicated area. mkh Jimmy Choo, Tuchlauben 4, 1010 Vienna, +43 (0)1 535 0300, jimmychoo.com * for map go to page 44
TRULY INDIVIDUAL Avant-garde fashion icon Vivienne Westwood has been an exciting presence in the world of design since 1971. Her unique creations and signature style have truly stood the test of time. Visitors to the Vienna boutique can now experience the label’s semi-couture service, previously available exclusively in London. Clients can order bespoke evening gowns and bridal designs, available in a selection of classic styles inspired by the Vivienne Westwood couture archive. Pieces are handmade in the client’s dress size by the label’s couturiers in London and delivered within eight weeks. hl Vivienne Westwood, Tuchlauben 12, 1010 Vienna, +43 (0)1 532 0904, viviennewestwood.com * for map go to page 44 Save up to 15% by shopping tax free, see page 45
S H O P | 29
SHOP THE WORLD Using our wealth of insider knowledge, we have created a smartphone app to help you to plan your trip. The app gives information on 45 cities in 22 countries – thousands of stores are listed and located on maps, with full contact details and a description of what each store sells. Our maps guide you right to the store and can also be downloaded for offline use enabling you to create your own itinerary. You can also sign up for the Global Blue Card and, once you’re logged in the My Tax Refund wallet becomes available, allowing you to track pending refunds.
A FRIEND TO ALL Luxury multi-brand boutique Amicis has moved to a new location on Tuchlauben, at the heart of the exclusive shopping district known as the Goldenes Quartier (Golden Quarter). The womenswear store at number 11 ofers two foors of ready-to-wear fashions, footwear and accessories from designers including Stella McCartney, Isabel Marant and Giuseppe Zanotti. The menswear store at number 14 presents designer pieces that
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The app is available in Chinese, English and Russian, and includes a Tax Refund Calculator to tell you how much you’ll save on every purchase you make in every different country you visit. There are also instructions on how to use Currency Choice, our service that allows you to pay in your home currency. globalblue.com
Download the Global Blue guide from the App Store or Play Store
are found nowhere else in the city from the likes of Lanvin, Valentino, Givenchy and Tom Ford. Both stores have clothing suitable for all occasions from casual daywear to standout eveningwear. Staf members with real expertise are on hand to guide you through the extensive selection and ensure you fnd the perfect ft and ensemble, making Amicis a must-visit store. gl Amicis (women), Tuchlauben 11, 1010 Vienna, +43 (0)1 513 2636; Amicis (men), Tuchlauben 14, 1010 Vienna, +43 (0)1 513 2110, amicis.at * for map go to page 44
A first-class shopping experience at attractive prices. Discover international brands and regional highlights in our Heinemann Duty Free shop at Vienna Airport. You can look forward to browsing elegant fragrances, high-quality cosmetics, exquisite spirits, fine food, regional specialities and you can even save up to 30% with our Special Offers!
Visit us online at heinemann-dutyfree.com
Scan and discover first-class offers.
PHOTO: © WienTOurismus/CHrisTian sTemPer 2012
Step Back in Time History is everywhere in Vienna – and that includes behind the doors of many of its elegant shops, auction houses and cafés. Stephen Doig explores some of the city’s most fascinating places
PHOTO: © WieNTOurismus/mANfreD HOrVATH
34 | F E AT U R E S
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PHOTO: gryffiNDOr CC by-NC-ND 2.0
I
n Vienna the past makes its presence felt in every corner. The city has been a vibrant epicentre of culture and thinking for centuries, with a sense of history woven into the tapestry of life here: even the shortest of walks will take in something of signifcance. ‘History is very much a part of daily life here,’ says Gerald Krischek, general manager of the venerable Hotel Bristol, a favourite retreat of the rich and famous throughout its 122-year existence. ‘There are a thousand stories to be told about the most unassuming of shops and restaurants, and the city’s very focused on respecting its past.’ Venturing into the Dorotheum is like stumbling into a particularly opulent wonderland; on either side of the hushed, cavernous hallways, there are rooms flled with precious treasures waiting to be marvelled at. This famed auction house (which also has its own shopping gallery) dates back to 1707 and has long been an important part of local cultural life. Wandering through the warren of palatial spaces, admiring everything from intricately painted headboards that look as if they’ve been spirited from an old Romany wagon to exquisite glassware and jewellery, is an unforgettable experience. Of course, the grand tradition of cofee houses in Vienna is an essential part of the city’s food history. While many of them lay claim to enthralling histories and inventions
of certain tortes, there’s none more picturesque than Demel, founded in 1786. The interior is a rococo extravagance of vaulted ceilings, mirrors and twinkling chandeliers, and patrons are invited to watch the master bakers at work through glass walls as they whip up tortes, cakes and confectionery. Winter is a particularly pleasing time to visit; as well as ofering a warm refuge from the cold, the store debuts a series of life-sized themed fgures, made entirely in sugar, in its windows. Despite being in the hubbub of central Vienna, the handsome Wilhelm Jungmann & Nefe store is a place of quiet calm: a temple to sartorial elegance. The wood-panelled walls, ceilings painted by celebrated 19th-century artist Franz Lefer, and richly decorative Previous: Vienna is rich in historical buildings
PHOTO: WAlTer luTTeNberger
S H O P | 35
A sense of history is woven into the tapestry of life here; even the shortest of walks will take in something significant tapestries give it the feel of a library. The store on Albertinaplatz opened in 1881 – though the company’s history can be traced back to 1836 – conveniently close to many of the ofcial and unofcial haunts of Viennese high society. It was, and still is, entirely devoted to luxurious fabrics and accessories, with towering oak shelves laden with ties, cravats, scarves and gloves in the most beautiful handcrafted cashmeres, wools and silks, as well as bolts of the exquisite materials themselves. In contrast, Augarten’s fagship store on Spiegelgasse is a thoroughly slick and modern afair – clean lines, mood lighting and so on – but the story behind the label reaches back to 1718. This was the year that Claudius Innocentius du Paquier succeeded in bringing
the secret of porcelain-making to Vienna from Meissen, for which the emperor granted him the right to be the city’s sole producer. Europe’s second porcelain manufactory rapidly became so integral to the fabric of Viennese life that the street on which it used to stand became Porzellangasse, and its elegant products – rococo fgurines, neoclassical dinner services, Biedermeier tableware – found their way into palaces, castles and mansions across Europe. Today, the label’s elegant tableware and homeware pieces, from vivid vases to elegant cofee pots – look entirely ftting in a contemporary environment, but with the added draw of being made using centuries of craft experience. No exploration of old Vienna and the stores that represent it would be complete without a stroll through the beautiful Christmas markets for which the city is known. When you’ve enjoyed your fll of the one outside the Rathaus, the city’s largest, head to the craft-centric stalls on Freyung square by the Schottenkirche (Scottish Church). Here craftspeople whittle and sculpt hand-made decorations in wood, paint delicate murals on shiny baubles, and much more. Explore the warren of huts and leave the 21st century on the sidelines for a while dorotheum.com, demel.at, feinestofe.at, augarten.at, altwiener-markt.at
Above (clockwise from top): the Hofurg, a former imperial palace and one of the city’s most important historical landmarks; baking traditions have continued for over 200 years at Demel; Augarten fagship store; Wilhelm Jungmann & Nefe store
36 | E X P E R I E N C E
Café SoCiety Vienna’s acclaimed café culture continues to impress with its mix of traditional venues and modern concepts. Isabella Redmond Styles takes time out at a selection of the city’s fnest
Vienna’s café culture is internationally renowned. Cofee houses form an integral part of Viennese culture and often follow a similar format, ofering a wide selection of expertly made cofee-based drinks, newspapers and patisserie – in fact, the Viennese love of cake rivals their passion for cofee. Traditional cafés are characterised by ornate interiors evoking bygone eras, with marble tabletops and classic Thonet chairs. The city’s long association with cofee and cake has made Vienna a must-visit destination for fans of both. Visitors can start their day with a cafeine fx from the city’s most established historic cofee bars, sample the famous Sacher torte at the luxurious Hotel Sacher or enjoy a spot of people-watching in Sigmund Freud’s favourite café, Café Central. Vienna’s more recent openings ofer cool, contemporary takes on the city’s cofee-house heritage and provide a desirable alternative for those with more modern tastes. globalblue.com
S H O P | 37
R a dl age R a vintage bicycle shop and café – and one of Vienna’s most distinctive venues – Radlager ofers a range of Italian racing bikes alongside cofee that is regarded as some of the best in the city. The interior alone is well worth a visit; the space has a retro aesthetic with a host of quirky features and an impressive vintage Faema cofee machine from 1961. Be sure to explore the selection of snacks and cocktails also on ofer; many of the options are named after famous cycling personalities. Radlager, Operngasse 28, 1040 Vienna, +43 (0)699 1956 3395, radlager.myshopify.com
38 | E X P E R I E N C E
Café Central
photo: Christian husar/© Café Central, Wien
One of Vienna’s oldest and most iconic cofee houses, Café Central has a rich literary heritage and was a favourite of many famous intellectual fgures, including Sigmund freud. the café opened in 1876 and still retains a number of original architectural features, including
an elaborately decorated vaulted ceiling, columns and patterned wooden foor. the menu is centred on classic Viennese cuisine; the Wiener schnitzel and Kaiserschmarrn, an irresistibly fufy and sweet pancake dish, are just two of the many highlights. Café Central, herrengasse 14, 1010 Vienna, +43 (0) 1533 3763, palaisevents.at/cafecentral
Café DreChSler Often listed among Vienna’s most impressively designed venues, Café Drechsler has a sleek, contemporary interior that belies the fact that this popular local haunt dates back to 1919. the café also echoes a bygone era with its emphasis
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on providing a warm and welcoming meeting place, day and night. Chef Daniel hickel ofers visitors a menu flled with delicious dishes based on local, seasonal ingredients, while the cofee served is of a universally high quality. Café Drechsler, linke Wienzeile 22, 1060 Vienna, +43 (0)1 581 2044, cafedrechsler.at
Exklusiv
ALICIA KEYS
marionnaud.at
G U I D E | 41
Guide
PHOTO: VeriTy HOgan
Global Blue’s guide ensures you make the most of your trip to Vienna with a look at the city’s main shopping streets. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/vienna.
a GlimPSe OF Vienna Vienna’s Museumsquartier represents the heart of the city’s creative scene. The area has an eclectic mix of baroque and modern architecture, as well as playing host to an array of installations by the larger modern art museums. globalblue.com
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Featured In This Issue
Department Store
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When you shop the world, shop tax free Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.
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Translations Русский ПеРевод 32: Step Back In Time
Путешествие во времени
PHOTO: © WienTOurismus/CHrisTian sTemPer 2012
В Вене постоянные встречи с историей неизбежны, и многочисленные элегантные магазины, аукционные дома и кафе – не исключение. Стивен Дойг побывал в самых очаровательных заведениях австрийской столицы
В Вене буквально на каждом углу можно встретить напоминание о былых эпохах. Многие века этот город остается динамичным центром культуры и гуманитарной мысли, поэтому история здесь органично проникает в повседневность. globalblue.com
Ни одна даже самая короткая прогулка не обойдется без встречи с чем-нибудь особенным: «Можно сказать, что прошлое здесь - часть обыденности, - утверждает Геральд Кришек, генеральный менеджер респектабельного отеля Bristol Hotel, куда вот уже 122 года приезжают отовсюду обеспеченные и знаменитые гости. – О самых непритязательных магазинах и ресторанах можно рассказывать тысячи легенд. Этому городу присуще особенное уважение к истории». Например, аукционный дом Dorotheum (и торговая галерея под его крышей) похож на колоритную страну чудес: войдя в него, посетители оказываются в торжественных коридорах, из которых открываются наполненные сокровищами комнаты. Он начал свою историю в 1707 году и надолго занял важнейшую позицию в местной культурной жизни. Едва ли с чем-то можно сравнить впечатления от прогулки по дворцовым залам и знакомства с экспонатами, будь то изысканно расписанные подголовники, словно со старинной цыганской повозки, или изысканные стеклянные и ювелирные произведения, которые бы пришлись по душе Императрице Сиси. Разумеется, невозможно себе представить гастрономическую историю Вены без кофейных домов. Некоторые из них даже попали в городские легенды как изобретатели знаменитых тортов. Но едва ли во всей столице найдется более живописное место, чем основанная в 1786 году кофейня Demel. Изюминкой интерьера в стиле рококо стали сводчатые потолки, зеркала и сверкающие канделябры. Через стеклянную стену можно понаблюдать за работой именитых кондитеров, занятых тортами, пирогами и пирожными. Зимой, пожалуй, особенно приятно побывать здесь, и дело не только в тепле: в оконных витринах появляются тематические фигуры в натуральную величину, полностью сделанные из сахара!
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На фоне суетливого венского центра, очаровательный магазин Wilhelm Jungmann & Nefe кажется оазисом тишины и спокойствия – истинный храм элегантности. История компании началась в 1836 году, а магазин появился позже - в 1881, и место на Albertinaplatz было выбрано неслучайно: в непосредственной близости находятся официальные и неофициальные заведения, посещаемые венским высшим обществом. Стены с деревянными панелями, потолки, расписанные известным художником 19 века Францем Лефлером, богато украшенные гобелены – все это создает атмосферу старинной библиотеки. По сей день это пространство наполнено роскошными тканями и аксессуарами, а на дубовых полках возвышаются галстуки, бабочки, шарфы и перчатки из самого красивого и качественного кашемира, шерсти и шелков. Флагманский магазин Augarten на Spiegelgasse – полная противоположность. Для его исключительно современного интерьера характерны ясные линии, точечное освещение и подобные особенности. Однако история этой марки также началась почти три столетия назад – в 1718 году. Именно тогда Клаудиус Инносентиус дю Пакье привез в Вену из Майсена секрета изготовления фарфора, за что император наградил его правом быть единственным в городе производителем. Так в Европе появилась вторая фарфоровая мануфактура, и она так быстро стала органической частью венской жизни, что в честь нее назвали улицу – Porzellangasse. Фигурки в стиле рококо, неоклассические столовые комплекты, аксессуары в стиле бидермейер, - все это отправлялось во дворцы, замки и усадьбы по всей Европе. В наши дни элегантные столовые принадлежности и домашняя утварь, будь то яркие вазы или элегантные кофейники, идеально вписываются в современную обстановку, не теряя при этом обаяния многовекового мастерства. Знакомство со старой Веной и ее атмосферными магазинами будет неполным без прогулки по знаменитым зимним рынкам. Самый крупный и
известный каждый год открывается у подножия Ратхаус. Отсюда можно отправиться к ремесленным лавкам на площади Freyung рядом с Шотландской церковью Schottenkirche. Здесь мастера продают вырезанные вручную из дерева декоративные украшения, расписанные игрушки и многое другое. И пусть все эти сказочные вещицы помогут вам ненадолго убежать из 21 века в далекое прошлое. dorotheum.com, demel.at, feinestofe.at, augarten.at, altwiener-markt.at 45: When You Shop The World, Shop Tax Free
совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. в магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохораните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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美文翻译
32: Step Back In Time 时光倒流 在维也纳，历史无处不在——即使是在许多高雅店 铺、拍卖行与咖啡馆中。Stephen Doig带您探访城 中几处最迷人的场所 在维也纳的每个角落都可感受到历史的存在。数百 年来，这座城市都是充满活力的文化中心。历史与日 常生活在此交织：一次随意的散步就能邂逅意义非 凡的景观。 “在这里历史是日常生活的一部分， ” 古 老酒店 Bristol Hotel的总经理Gerald Krischek 表 示，这间酒店在其122年的历史中都是富人权贵的挚 爱。 “即便是最低调的店铺与餐馆也有无数故事可以 讲述，这座城市对历史满怀崇敬。” 踏入 Dorotheum 就像是走进了华丽版本的仙 境；在蜿蜒静谧的走廊两侧，一间间装满珍宝的房 间等着被人发现并赞叹。作为当地文化生活中重要 的组成部分，这间著名拍卖行（同时也拥有购物廊） 的历史可以追溯到1707年。在富丽堂皇的空间内徜 徉，欣赏灵感来自旧吉普赛马车的精湛彩绘床头，或 精美绝伦的玻璃器皿与珠宝首饰，将是一趟难忘的 旅程。 咖啡馆传统自然是维也纳美食史不可或缺的 组成部分。虽然其中的许多家都声称有着迷人的历 史，且是某种果仁蛋糕的发明者。然而没有比成立 于1786 年的Demel更美轮美奂的了。咖啡馆内部采 用洛可可式的拱形天花板，镜子与水晶吊灯交相辉 映，顾客们被邀请在玻璃墙后观赏烘焙大师制作果 仁蛋糕、各色糕饼与糖果。冬季是造访该店的理想 季节；其不仅为人们提供寒风中的温暖庇护，还会在 橱窗中陈列一系列实景尺寸的糖制人偶主题场景。 尽 管 坐 落 于 喧 嚣 的 维 也 纳 市 中心，优 雅 的 Wilhelm Jungmann & Nefe闹中取静：宛若一间 神圣祥和的寺庙。该店的木质板墙和天花板皆由19 世纪知名艺术家 Franz Lef ler 设计，丰富的装饰挂 毯让人感觉置身于图书馆。Albertinaplatz广场的 这间店开业于1881年— —虽然该公司的历史可一 路追溯到1836 年——离许多维也纳上流社会人士 公开与非公开的出入场所非常近。时至今日该店仍 专注经营华丽织物与配饰，高耸的橡木货架上满满 当当地陈列着领带、领巾、围巾与手套，皆以最上乘 羊绒、羊毛和丝绸等材质，以同样顶级的技艺手工 制 作。 相比之下，Augarten位于Spiegelgasse大街的 旗舰店是一处彻头彻尾的时髦摩登购物地— —装 饰线条简练、配以气氛化照明等 — — 但品牌背后 的故事可追溯到 1718 年。就在那 年，C l aud i u s globalblue.com
Innocentius du Paquier成功将瓷器制作的秘诀 从迈森带到维也纳，奥地利皇帝因此授予他城中 独家生产权。这间欧洲第二家陶瓷厂迅速成为维 也纳人生活的有机组成部分，厂址所在地被命名为 Porzellangasse，其优雅的产品系列——洛可可风 格人俑、新古典主义晚餐餐具、比德迈餐具——被 销往欧洲各地的宫殿、城堡与豪宅。今天，品牌的高 雅餐具和家居用品系列，从鲜艳的花瓶到经典的咖 啡壶——看上去与当代室内空间完美融合，又不失 所传承的历经数百年的经验与工艺。 如果没有造访该城赖以扬名的冬季市场，那么 维也纳老城区与店铺 探索之旅将是不完整的。当 您从位于 R at haus 外围的城中最大市场满载而归 时，不妨拐去Schottenkirche（苏格兰教堂）边的 Freyung广场，这里的店铺以手工制品为主。工匠们 在此手工切削、雕刻木质装饰品，为闪亮的玻璃球描 绘精致的图案，进行着各种创造。将21世纪抛在一 边，来小屋林立的街区尽情探索吧。 dorotheum.com, demel.at, feinestofe.at, augarten.at, altwiener-markt.at 45: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您 在 全 球 顶 级 购 物区中的 2 7 万多家商店消费 时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联（Global B lue ）获得购物退税，您怎能错 过？您要 做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程：
1. 消费购物 无 论 您 在 哪里消 费，请 索要 环 球 蓝 联 退 税 表 格 （Global Blue Tax Free Form ），并记得保存 小 票。 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台请 他们在您的退税表格上盖章，然后再到环球蓝联的 退税点领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费€75.01并且节约高达购买价格15%的税。请 注意：最终退款将包含增值税总额，但是要扣除管 理手续费。部分机场还将以退税申请表为单位收取 现金退税手续费。
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ترجمة باللغة العربّة Step Back In Time: 32
العودة بالزمن إل الوراء
التاريخ موجود ف شتّى أنحاء فيينا با ف ذلك خلف أبواب الكثي من
محلتها النيقة ودور الزاد العلني والقاهي .يستكشف Stephen Doigبعض أروع الماكن ف الدينة
تفوح رائحة الاض من كل زاوية من زوايا فيينا .فقد شكّلت الدينة مق ّرا ً حيويّاً للثقافة والفكر لقرون ويدخل التاريخ ف نسيج الحياة هنا: ث ّة ما يلفت حتّى ف أقص النزهات .يقول Gerald Krischek مدير عام فندق Bristolالعريق الذي شكّل مكان القامة الفضّ ل بالنسبة للثرياء والشاهي طوال 122سنة“ :التاريخ جزء أساس من الحياة اليوميّة هنا .ث ّة آلف القصص تُروى عن أكث الحلت والطاعم تواضعاً وتحرص الدينة عل احتام ماضيها”. الغامرة بالدخول إل دار الزاد العلني Dorotheumأشبه بالعثور عل دنيا عجائب متفة حيث تتوزّع الغرف عل جانبي الم ّرات الكهفيّة الهادئة وتحوي كنوزا ً ثينة جديرة بالستكشاف .يعود هذا خاصاً به) إل سنة الدار الشهي (الذي يض ّم كذلك معرض تس ّوق ّ 1707ولطالا شكّل جزءا ً أساسيّاً من الحياة الثقافيّة الحليّة .من التجارب التي تحفر ف الذاكرة ،التج ّول ف الساحات الشاسعة وتأ ّمل أسة مرسومة بهارة وكأنّها مستوحاة من عربة ّ كل شء من خلفيّات ِ ّ غجر قدية إل أوان زجاجيّة ومجوهرات فاخرة. بالطبع ،تشكّل القاهي ف فيينا جزءا ً أساسيّاً من تاريخ الأكولت ف الدينة .بالرغم من محاولة الكثي منها تب ّني تاريخ وابتكارات تأسس سنة بعض الكعكات ،ل شء يضاهي مقهى Demelالذي ّ .1786يتميّز تصميمه الداخل بأسلوب الروكوكو الفاخر حيث السقف القبّبة والرايا والثيّات التللئة وحيث يُدعا الزبائن إل مشاهدة كبار الطهاة يعملون من خلل جدران زجاجيّة ،فيم يخفقون خلطة الكعك وقوالب الحلوى والحلويات .ننصحك بزيارة القهى ف فصل الشتاء بالتحديد؛ إذ بالضافة إل توفي ملذ دافئ من البد، يعرض ف واجهاته مجموعة من التمثيل بالحجم الطبيعي ،مصنوعة من السكّر بالكامل. بالرغم من موقع متجر Wilhelm Jungmann & Neffe الجميل ف النطقة الحيويّة من وسط فيينا ،إنّه مكان هادئ؛ إنّه معبد للناقة .بفضل جدرانه اللبّسة بالخشب وأسقفه الرسومة بريشة ف ّنان القرن التاسع عش الشهي Franz Leflerوالبُسط الزخرفة بسخاء ،يوحي بأنّه مكتبة .افتتح التجر ف ساحة Albertinaplatzسنة ،1881عل الرغم من تأسيس الشكة سنة ،1836ويقع عل مقربة من عدّة أماكن رسميّة وغي رسميّة يرتادها مختصاً بالقمشة أرباب الجتمع الراقي ف فيينا .فقد كان وما زال ّ والكسسوارات الفاخرة ،تكث فيه الرفوف الخشبيّة الضخمة الح ّملة بربطات عنق وأوشحة وقفّازات مصنوعة من أجمل أنواع الكشمي والصوف والحرير الشغولة يدويّاً بالضافة إل بكرات من الواد الفاخرة بح ّد ذاتها. محل Augarten’sالرئيس ف شارع بالقابل ،يتميّز ّ Spiegelgasseبأسلوبه العصي الصقول بالكامل؛ من خطوط قصة العلمة إل سنة دقيقة وإضاءة خافتة وغي ذلك ،لكن تعود ّ .1718ففي تلك السنة ،تكّن Claudius Innocentius de
س صناعة الخزف من Meissenإل فيينا Paquierمن جلب ّ الحق الحصي للنتاج ف الدينة .وما لبث وبالتال منحه المباطور ّ أن أصبح مصنع الخزف الثان ف أوروبا جزءا ً ل يتج ّزأ من نسيج الحياة وس ّمي الشارع حيث كان يقع شارع Porzellangasse ف فييناُ ، ووصلت منتجاته النيقة من تاثيل بأسلوب الروكوكو وأطقم سفرة نيوكلسيكيّة وأدوات مائدة من Biedermeierإل قصور ومنازل فخمة ف أنحاء أوروبا .اليوم تبدو أدوات الائدة ومستلزمات النزل النيقة لدى العلمة ،من مزهريّات مزخرفة إل أبارق قهوة أنيقة ،تبدو مناسبة تاماً ف ٍ بيئة معاصة ،مع إضافة إيجابيّة أنّها تُصنع باستخدام خبة تعود إل قرون. ل تكتمل رحلة استكشاف فيينا القدية وما تحوي من محلت من دون القيام بنزهة ف السواق الشتويّة الجميلة التي تشتهر بها الدينة. بعد أن تُشبع نهمك من السوق خارج مبنى البلديّة Rathausوهو الكب ف الدينة ،تو ّجه إل الناضد الحرفيّة ف ساحة Freyung بحاذاة كنيسة .Schottenkircheهنا يحفر الحرفيّون يدويّاً أعملً خشبيّة ويرسمون رسومات دقيقة عل طابات ل ّاعة ويقومون بأشياء كثية غي ذلك .استكشف مجموعة الكشاك تاركاً القرن الواحد والعشين جانباً لفت ٍة قصية. ،dorotheum.com ،demel.at ،feinestoffe.at augarten.at ،altwiener-markt.at When You Shop The World, Shop Tax Free: 45
عندما تتس ّوق حول العال ،تس ّوق من دون دفع الضيبة
تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الضيبة Tax Freeلتدّخر الال لدى تس ّوقك ف أكث من 270,000متجر ف أبرز مناطق التس ّوق حول العال. فل َم ل تنض ّم إل الـ 26مليون مسافر الذين يتس ّوقون من دون كل سنة؟ دفع الضيبة من خلل غلوبل بلو ّ Global Blue ما عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. .1تس ّوق الخاص أينم تس ّوقت ،أطلب الحصول عل طلب استداد الضيبة ّ بغلوبل بلو Global Blueوتذكّر أن تحتفظ باليصالت. .2أطلب ف طريق العودة إل وطنك ،أقصد مكتب الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك قبل قبض الستداد من أحد الخاصة بنا. مكاتب الستداد ّ للتّصال: taxfree@globalblue.com 111 111 232 +421 أنفق ح ّدا ً أدن قدره €75.01وادّخر حتّى 15%
من ثن مشتياتك .يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري .ف بعض الطارات ،يُفرض رسم خدمة نقدي عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل استداد فوري نقدي.
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Souvenir
MODERN CLASSIC Austrian designer duo Tanja Bradaric and Taro Ohmae met while studying fashion design in Vienna under the tutelage of Raf Simons, Veronique Branquinho and Bernhard Willhelm. Both went on to work at Balenciaga and ChloĂŠ, before co-founding Bradaric Ohmae in 2011 with the aim of creating original designs from familiar ideas. This clutch bag was inspired by the chairs found in Viennese cofee houses, specifcally the No 14 or Bistro chair designed by Michael Thonet Save up to 15% by shopping tax free, see page 45
in 1859 and regarded as a design classic for its combination of elegance and practicality. The distinctive bag features cream-coloured Vienna netting to recreate the distinctive woven pattern of the cane seat, combined with olive green nappa leather and a streak of neon green in the woven handle, producing a hybrid of retromodern infuences that showcase a piece of design history in a fresh way. gl Bradaric Ohmae clutch bag, â‚Ź350, Song, Praterstrasse 11-13, 1020 Vienna, +43 (0)1 532 2858, bradaric-ohmae.com
Meisterstück Heritage Perpetual Calendar and Hugh Jackman Crafted for New Heights Featuring one of the most delicate complications in fine watchmaking, the Montblanc Meisterstück Heritage Perpetual Calendar will require no adjustments until the year 2100, so long as its self-winding Calibre MB 29.15 is kept sufficiently wound. Housed in a 39 mm 18K red gold case, this refined timepiece truly promises to be a lifetime companion. Visit and shop at Montblanc.com
Montblanc Boutique Wien · Graben 15 · Tel: 01 532 33 30