SHOP Austria AW18

AUSTRIA | 奥地利 | АВСТРИЯ |

AUSTRIA Luxury Edition Autumn/Winter 2018/19

EXPLORE AUSTRIA: our essential insiders’ guide reveals the best of this beautiful country’s luxury shopping

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EDITOR’S LETTER

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ILLUSTRATION: ISAAC BONAN

Discover the best of this strikingly scenic country with SHOP. Take a tour of Austria’s most inspired concept stores on page 28 – and elsewhere in this issue, find all the latest shop openings and the top must-haves for the season. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Austria. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, to find everything you need to navigate the best shopping destinations on earth. For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

CONTRIBUTORS RUI RICARDO

JO WALKER Jo Walker, SHOP’s acting picture editor, started out in television before making the move into the world of photography. She has previously worked for print and digital titles, and as a freelance shoot producer and director. In her spare time she writes books for children. globalblue.com

REBECCA RHYS-EVANS Rebecca Rhys-Evans, SHOP’s associate fashion and lifestyle editor, has a degree in American literature, history and cultures from the University of Liverpool and formerly ran the Flannels online team. She has also written for various fashion brands and magazines.

GINGER ROSE CLARK SHOP’s news editor Ginger Rose Clark holds a master’s degree in fashion journalism from the prestigious London College of Fashion. Before Ginger joined SHOP, she worked on diverse projects as a fashion stylist and also contributed to a variety of print and online publications.

ILLUSTRATION: RUI RICARDO - FOLIO ART

Rui Ricardo created this season’s cover illustration for SHOP Austria. His elegant technique is perfectly showcased in this graceful image, which shows Vienna’s iconic Hofburg, formerly an imperial palace, now a series of museums. Rui has reimagined the Hofburg as a catwalk for five beautifully dressed models. His artwork has previously been commissioned by the Wall Street Journal, British Airways and Esquire magazine, among many other clients. Discover SHOP Austria and our other editions at issuu.com/globalblue.

BREGENZ · BÜRS · EISENSTADT · GRAZ · HOLLABRUNN · HORN · INNSBRUCK KLAGENFURT · KREMS · LINZ PARNDORF · RIED SPITTAL · ST. PÖLTEN · TELFS · TULLN VELDEN · WELS · WIEN · WÖRGL

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard

Features editor Hannah Lewis

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi

Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari

Acting Russian editor Gary Ramazanov Russian communications assistant Elizaveta Kolesnikova Russian translator Teena Garnik

News editor Ginger Rose Clark

Translation services Language Connect

Associate fashion and lifestyle editor Rebecca Rhys-Evans

Print Dane Consultancy

Cover illustrator Rui Ricardo - Folio Art Production editor Katie Muxworthy

Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur

Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya

Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge

Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou

Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Project manager Elisabeth Schloemmer Digital production assistant Linda Hau

Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener Social media strategy and branded partnerships manager Sufiyeh Hadian-Clark

G LO B A L B L U E AU S T R I A Head of commercial Austria Jiří Macas Marketing specialist Valerie Pfabigan Sales manager Martin Tille Global Blue Austria, Rivergate, Handelskai 92, 1200 Vienna, +43 (0)5 0656 5104, info.austria@globalblue.com

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue

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31.07.18

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RIEDEL SHOP 64, OUTLET CENTER, A- 7111 PARNDORF

°SensoRed® – Zeigt die ideale Brattemperatur an.

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Fissler Shop 64, Outlet Center, A- 7111 Parndorf www.fissler.com

CONTENTS

PRODUCTS 16

Check Out SHOP selects a standout piece from Vienna this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

NEWS 22

Shop Window One store not to be missed in Graz News Seasonal updates on shops, services and new products

41 FEATURE

AUSTRIA GUIDE

Maps and guides to Austria’s top shops and destinations

ESSENTIALS 50

How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 52 54 56

中文翻译 Русский Перевод हिंदी अनुवाद

SOUVENIR 58

The essential item to bring home

Above (clockwise from top): the Volta concept store, Vienna; Prada; Tiger of Sweden, both autumn/winter 2018/19

PHOTO: (TOP RIGHT) © JULIUS HIRTZBERGER

Inspired Concepts Austria’s top concept stores offer an experience that goes over and above that of a simple retail space. Ginger Rose Clark highlights some of the best

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CHECK OUT

ETHICAL ELEGANCE Natural diamonds were formed under immense pressure, deep beneath the earth, anything over a billion years ago. Renowned Austrian crystal company Swarovski has sped up the process with the introduction of Created Diamonds; a pioneering collection of lab-created diamonds set to bring fine jewellery into the future. While mined diamonds are subject to a wealth of environmental and ethical issues, Swarovski Created Diamonds remove these factors by creating real gemstones from diamond ‘seeds’ in laboratory conditions. The final stones are identical in composition and quality to a natural Save up to 15% by shopping tax free, see page 50

diamond and can be produced in a fraction of the time. These exceptional diamonds are combined with responsibly sourced gold and gemstones in the brand’s first ever fine jewellery collection, which includes the pictured blue topaz and Created Sapphire bracelet, among many other stunning pieces. lt Atelier Swarovski Created Diamonds bracelet, price on request, Swarovski, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 512 9032, atelierswarovski.com FOR MAP GO TO PAGE 38

sightseeing & shopping in a work of art

Architecture by F. Hundertwasser Visit the world-famous facade of the Hundertwasser house and experience his interior design in the «Hundertwasser Village» directly opposite and enjoy a fascinating shopping experience in over 20 different shops. Hundertwasser

vis-à-vis the Hundertwasserhaus

Planung: Arch. Univ.-Prof. J. Krawina, Arch. DI P. Pelikan

Open daily from 9 am to 6 pm Kegelgasse 37-39, A-1030 Wien

18 | P R O D U C T S

PARTY FEET

Put your best foot forward and embrace this season’s most stylish shoes – from gold brocade to sumptuous velvet, these styles are ladylike and anything but dull

Escada shoes, €499, Escada, Graben 26, 1010 Vienna, +43 (0)1 533 7090, escada.com

Burberry shoes, €550, Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com

Save up to 15% by shopping tax free, see page 50

Miu Miu shoes, €690, Miu Miu, Tuchlauben 7, 1010 Vienna, +43 (0)1 532 3053, miumiu.com

Manolo Blahnik shoes, €850, Amicis, Tuchlauben 11, 1010 Vienna, +43 (0)1 513 2636, manoloblahnik.com

Prada shoes, €690, Prada, Bognergasse 4, 1010 Vienna, +43 (0)1 513 6165, prada.com

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Emporio Armani shoes, €430, Emporio Armani, Tuchlauben 7A, 1010 Vienna, +43 (0)1 532 1240, armani.com

Gucci shoes, €690, Gucci, Kohlmarkt 5, 1010 Vienna, +43 (0)1 532 4088, gucci.com

Jimmy Choo shoes, €650, Jimmy Choo, Tuchlauben 4, 1010 Vienna, +43 (0)1 535 0300, jimmychoo.com

Dolce & Gabbana shoes, €895, Dolce & Gabbana, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 532 3000, dolcegabbana.com

Etro shoes, €680, Etro, Tuchlauben 5, 1010 Vienna, +43 (0)1 532 1086, etro.com

PHOTOS: (GUCCI) D’AMBROSIO; (JIMMY CHOO) KAREN BENGALL PHOTOGRAHY

Saint Laurent by Anthony Vaccarello shoes, €595, Saint Laurent, Bognergasse 4, 1010 Vienna, +43 (0)1 535 0350, ysl.com

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20 | P R O D U C T S

WINTER WHITE Opt for a subtle pair of pale chinos this season and add tan accessories for a timeless look

Wempe watch, €2,065, Wempe, Kärntner Strasse 41, 1010 Vienna, +43 (0)1 512 3322, wempe.com

Hackett gloves, €165, Hackett, Wallnerstrasse 3, 1010 Vienna, +43 (0)1 5334 46122, hackett.com

Church’s shoes, €620, Church’s, Seitzergasse 1-3, 1010 Vienna, +43 (0)1 535 0400, church-footwear.com

Save up to 15% by shopping tax free, see page 50

Brunello Cucinelli trousers, €590, Brunello Cucinelli, Bognergasse 4, 1010 Vienna, +43 (0)1 535 0225, brunellocucinelli.com

PHOTOS: (SHOES) © FABRIZIO MARCO NANNINI PHOTOGRAPHER; (TROUSERS) © FRANCESCO STELITANO

Zara coat, €159, Zara, Getreidegasse 24, 5020 Salzburg, +43 (0)662 842139, zara.com

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Mango earrings, €15.99, Mango, Herrengasse 21, 8010 Graz, +43 (0)316 836687, mango.com

Cos jumper, €150, Cos, Herrengasse 8, 8010 Graz, +43 (0)31 681 0544, cosstores.com

KEEP IT

Name of product, price, Address & telephone number, website

CLASSIC

PHOTO: (EARRINGS) STARP ESTUDI

An elegant herringbone coat will stand the test of time; team yours with simple extras for a smart daytime look

Salvatore Ferragamo bag, €1,690, Salvatore Ferragamo, Kohlmarkt 7, 1010 Vienna, +43 (0)1 535 2814, ferragamo.com

globalblue.com

Name of product, price, Address & telephone number, website Longchamp boots, €550, Loro Piana coat, €5,880, Longchamp, Getreidegasse 13, Loro Piana, Kohlmarkt 16, 5020 Salzburg, +43 (0)662 840333, 1010 Vienna, +43 (0)1 533 9182, longchamp.com loropiana.com

SHOP WINDOW

BIGGER AND BETTER Kastner & Öhler, Austria’s leading purveyor of fashion and sporting goods, recently moved into a larger space on the ground floor of the prestigious Murpark shopping centre in Graz. The department store carries clothing for men, women and children, as well as bags and accessories. Head to the new Murpark branch to shop brands such as Tommy Save up to 15% by shopping tax free, see page 50

Hilfiger, Boss and Guess. This exciting opening provides an ideal place to find all the updates you need for your autumn/winter wardrobe under one roof. grc Kastner & Öhler, Murpark, Ostbahnstrasse 3, 8041 Graz, +43 (0)316 483062, kastner-oehler.at

PHOTO: © MELANIE GALEA/THESTREETMUSE.IT

E N GL I SH | Р УССКИЙ | 中文

VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站globalblue.cn, 了解最新奢华购物旅游信息，每日更新

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24 | N E W S

TRAVEL WITH TUMI

IN BRIEF

Luxurious luggage specialist Tumi has opened a chic new boutique in the centre of Vienna. The store’s design reflects the brand’s signature aesthetic: sleek and simple, yet undeniably high-end. Visitors can explore a wide array of Tumi’s cutting-edge creations, from its signature suitcases in every size imaginable, to weekend bags, backpacks, washbags, handbags and more. There is also a personalisation station where clients can take advantage of complimentary initialling to customise their new purchases. hl Tumi, Wallnerstrasse 1A, 1010 Vienna, +43 (0)1 532 2754, tumi.com

This season, Rossignol presents junior winter sport gear finished with Star Wars motifs. Skis, aluminium ski poles, helmets and goggles have been specially developed for young adrenaline junkies and bring a touch of fun – and the force – to the slopes

FOR MAP GO TO PAGE 38

This summer Gant opened a new boutique in Vienna. Located on the first floor of Donau Zentrum, the city’s largest shopping centre, this is the first store to usher in the brand’s relaunch in Austria. It carries the American lifestyle label’s latest collections, which span fashion, accessories and footwear, for both men and women. Head in store to explore Gant’s most famous styles, such as button-down shirts, which have been a signature staple since the brand was launched in 1949. grc Gant, Donau Zentrum, Wagramerstrasse 81, 1220 Vienna, +43 (0)1 396 1419, gant.com

Save up to 15% by shopping tax free, see page 50

PHOTOS: (TOP) IMAGERA; (BOTTOM) © FARUK PINJO

NEW BEGINNINGS

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BEST OF BRITISH This season, Mulberry examines the attraction of opposites: elements from different decades and locations are woven together to create a collection that’s both eccentric and quintessentially British, in keeping with the brand’s DNA. Key styles for autumn/winter include the Harlow (pictured, from €1,150). Defined by its geometric qualities, it has a structured form and double V-flap, and features Mulberry’s signature ring-shaped Rider’s Lock – a motif that evokes the brand’s equestrian roots. Available in a variety of colours and finishes, the Harlow exemplifies Mulberry’s skill at referencing its past and presenting it in a fresh light. grc Mulberry, Seitzergasse 2-4, 1010 Vienna, +43 (0)1 532 0976, mulberry.com FOR MAP GO TO PAGE 38

DOUBLE TIME Glashütte Original introduced the Senator Cosmopolite in 2015: a timepiece specifically designed for modern travellers, equipped with a state-of-the-art mechanism that displays two time zones at once. This year, the brand has unveiled a new stainless steel Senator Cosmopolite. Like the original red and white gold models, this latest version displays the Glashütte Original Panorama Date and home time, as well as a choice of one of the world’s globalblue.com

35 time zones. Dark blue poire hands, a matte white dial and dark blue alligator leather strap perfectly complement the watch’s 44mm stainless steel case, making the new Senator Cosmopolite a sophisticated timepiece for the most stylish globetrotters. hl Glashütte Original, Kohlmarkt 4, 1010 Vienna, +43 (0)1 532 1310, glashuette-original.com FOR MAP GO TO PAGE 38

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SPIRIT OF DISCOVERY Kim Jones’s final collection as men’s artistic director of Louis Vuitton taps into the spirit of travel and discovery that has always been central to the luxury brand, contextualised through the idea of a geographical and historical overview. Coats, jackets, trousers and shorts feature a print made from aerial photographs taken during a helicopter ride across Kenya, and designs have diverse references to exploration, seen in homages to the American rodeo and the winters of Siberia. Sportswear influences are prevalent throughout, in addition to novel takes on the LV monogram. New bag styles include reinvented takes on the iconic Louis Vuitton Speedy in the form of a cross-body for men, a backpack and two messenger bag models. grc Louis Vuitton, Tuchlauben 3-7, 1010 Vienna, +43 (0)1 533 6151, louisvuitton.com FOR MAP GO TO PAGE 38

If you’re on the hunt for a new digital camera to take on your travels, look no further than the recently unveiled Fujifilm XF10. Available in two colourways, this lightweight compact camera is also equipped with a Fujinon lens which can be counted on to produce crystal clear high-resolution images. Fujifilm’s Film Simulation and Advanced Filter modes provide a wide range of options to enhance images, and the camera is also equipped with 4K Movie and High Speed Video functions. The Bluetooth capability allows you to easily transfer images to your smartphone, making this new model a great on-the-go option. grc Foto Köberl, Münzgrabenstrasse 53, 8010 Graz, +43 (0)316 846023, fujifilm.eu

Save up to 15% by shopping tax free, see page 50

PHOTO: (TOP) © LOUIS VUITTON

PICTURE PERFECT

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TIME FOR ACTION Autumn/winter 2018/19 ushers in a high-performance Calvin Klein collection alongside the new Performance monogram. Activewear essentials are defined by technical qualities: a sports bra is made from a wicking fabric, elastic cuffs on a bomber jacket help retain heat, while a hooded fleece pullover for men uses fast-dry technology. The collection is inspired by heritage sportswear and Americana yet also references the iconic Calvin Klein underwear branding in its deep waistbands. Highlights include a unisex poncho and a reversible parka. grc Calvin Klein, Giga Sport, Andechsstrasse 85, 6020 Innsbruck, +43 (0)512 341770, calvinklein.com

PHOTO: (TOP) JACOB SUTTON

BAGS OF STYLE Aigner’s autumn/winter collection is based on the idea of a Wunderkammer, or cabinet of curiosities, and thus draws upon a plethora of styles and fashion eras. Aigner’s signature bag, the Cybill, is presented in two new versions this season, inspired by the art deco movement and 1970s nonchalance. The Cybill Fiera is an ocelot ponyskin model (pictured, €1,200), while the Cybill Velluto comes in a choice of three different shades of velvet. Other key bags include the Felice, Aigner’s take on the saddle bag, the classic, structured Alia and the Lola cross-body. grc Aigner, Alter Markt 7, 5020 Salzburg, +43 (0)662 849010, aignermunich.com FOR MAP GO TO PAGE 44

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INSPIRED Concepts

52 हिंदी अनुवाद के लिए पृष्ठ 56 देखें

PHOTO:JORK WEISMANN

Austria’s top concept stores offer an experience that goes over and above that of a simple retail space. Ginger Rose Clark highlights some of the best Above: Song boutique, Vienna

he notion of concept stores is a relatively new global retail phenomenon, yet it has established a firm foothold in Austria over recent years. The Viennese fashion and lifestyle boutique Song, which opened in 1998, can be counted as one of the forerunners: it paved the way for a whole fleet of fascinating concept stores to open across the country. Designed as a world of its own, each concept store is based around a specific theme and sets out to offer an exclusive shopping experience. Often established as a reaction to mass consumerism and large chains, these

stores set out to provide a different offering. Die Sellerie, which is located in the creative neighbourhood of Vienna’s seventh district, is one such boutique. ‘We wanted to position ourselves as a Viennese alternative to the big players of home decor and create a cosy space where you can enjoy your day,’ explain founders Patrick Bauer and Georg Leditzky, who are both graphic designers. Home accessories, stationery and beautiful gifts produced by niche European names sit alongside the brand’s own line of locally made stationery products.

Above (from left): Die Sellerie founders Ulrike Dorner, Patrick Bauer and Georg Leditzky; the Volta concept store, Vienna

PHOTOS: (LEFT ) © DIE SELLERIE; (CENTRE) © JULIUS HIRTZBERGER

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PHOTO: (RIGHT) ANDREAS FRIEDLE

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Less than five minutes’ walk away you’ll find Volta, which follows a similar principles: this contemporary design store is a celebration of craftsmanship. Volta carries minimalist design pieces for the home, sourced from across the world, including Welsh ceramics, Austrian beeswax candles, brass pieces from Norway and organic tea from Denmark. What began in Vienna has since expanded beyond the capital and today concept stores can be found in other cities. Daniel Matt founded Resort in 2013, bringing a new store format to the town of Innsbruck. He originally Above (right): Resort store, Innsbruck

planned to open in Vienna, but ‘fell in love’ with the Innsbruck location. ‘Nothing like this type of store existed in western Austria, so the decision came quite naturally,’ he recalls. Keen to encourage customers on a voyage of discovery, Matt organised Resort into themed areas. ‘I try to showcase lifestyle in all its daily aspects,’ he says. ‘But I’m always on the hunt for the new, or the unexpected.’ The boutique stocks niche brands across beauty, home and lifestyle, including Binchotan, Cire Trudon and Timorous Beasties, alongside Austrian labels such as Susanne Kaufmann and WienerBlut.

Like Resort in Innsbruck, Tash Living in Graz, opened in 2015 by Natascha Galler, was founded to fill a gap in the market. ‘It was really time to enrich the offer here with such a store,’ she explains. Inspired by experiences in Istanbul of shopping paired with coffee, the boutique, coffee house and interior design studio flow harmoniously together to form one entity under one roof. Products are presented according to the notion of designwelt (design world); carefully thought out and personally selected by the founder, these change on a regular basis.

Despite being different in concept and location, these stores share a common outlook. Ethical and sustainable approaches, for example, are valued principles. ‘I always care about natural materials, little to no packaging and fair production with good quality. And I look for labels from Europe to avoid unnecessarily long delivery routes,’ says Galler. The team at Die Sellerie also seek out products that have not been mass produced in unethical conditions. ‘It’s a constant selfimposed filter mechanism to guarantee our customers the constant high level of quality

Above (from left): children’s area at Tash Living, Graz; Die Sellerie’s Vienna showroom

PHOTO: (RIGHT) © DIE SELLERIE

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PHOTO: JORK WEISMANN

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they expect from us,’ they explain. Ethics and quality go hand in hand. Besides creating a space for specialised fashion and design labels in Austria’s retail landscape, these concept stores go beyond simply providing a retail experience. Song in Vienna hosts exhibitions, creating a hybrid space that combines fashion and art. At Tash Living, the studio aspect allows customers to enjoy a bespoke experience. ‘It is a useful addition for customers who are not only looking for one furniture piece from the store but would like an individual custom-made concept or Above: Song boutique, Vienna

wish to be advised in interior matters,’ explains Galler. Die Sellerie offers prop and set styling services – and you might get advice on more than just shopping. The team is keen to offer you top tips about their city, as they explain: ‘We love to chat about Vienna, its sights and the most bohemian places around town.’ Whether you visit Die Sellerie, Volta or Song in Vienna, Resort in Innsbruck or Tash Living in Graz, when you cross the threshold you step into a carefully curated world where you’ll enjoy an experience that is designed to be exclusive and personal

PHOTO: © WIENTOURISMUS/CHRISTIAN STEMPER

AUSTRIA GUIDE Global Blue’s guide ensures you make the most of your trip to Austria with a look at the country’s must-visit destinations, from an authentically Austrian jeweller to a classic Viennese coffee shop. Vienna’s Hofburg (pictured) is among the largest and most beautiful palaces in Europe. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/austria.

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Song Visit this elegant concept store to shop prestigious fashion and lifestyle brands from across Europe. Song, Praterstrasse 11-13, 1020 Vienna, +43 (0)1 532 2858,

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Wagner An Austrian favourite for over a century, this mainstay of the country’s jewellery industry also stocks some of the world’s most prestigious watch brands in its Graben boutique. Wagner, Graben 21, 1010 Vienna, +43 (0)1 512 3512,

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Mulberry A quintessentially British brand that feels perfectly at home in the heart of Vienna. Pick a new favourite bag from its quirky autumn/winter 2018/19 collection. Mulberry, Seitzergasse 2-4, 1010 Vienna, +43 (0)1 532 0976,

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Swarovski This leading Austrian jeweller, world-famous for its crystals, has branched out into fine jewellery. Discover the new range in the Vienna boutique. Swarovski, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 512 9032,

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Kohlmarkt, Naglergasse, Wallnerstrasse, Habsburgergasse & Kärntner Strasse (W

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AM D O ICIS M I N (M E CI NÖ

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TT ● MAX MARA BLACK DIAMOND ● SE E T FREYTAG BURBERRY ● RK & BERNDT ● A BREGUET ● M N DOLCE & GABBANA ● GLASHÜTTE ER ELLA VIENNA ● P.25 ORIGINAL ● JA ● SO ● C P.24 TUMI ● M ● BR AR IR T GI E I GO DIOR ● LENA HOSCHEK ● HACKETT ● OR IT ER LI TT G ● G THOMAS SABO ● O ST IO NG 4 LD TIFFANY & CO. ● JA ● R. AR GR S VE HR ● G MICHAEL KORS ● CH M SC UC RS ES A A ERMENEGILDO ZEGNA ● M ● CI NI B H A Z I C U ● S EN EI ED E LL TOMMY HILFIGER ● ● CH AL TE ● GA IN V ● H ● N CHOPARD ● ● M Ä ME G I AT O PA SS ● M ON M NI R ND E W OPTIK PILWEIN ● E AS C ER OL ● OR ● FE LE L ANTIK JUWELEN ● S R ● R IM R E A RR AS FE LORO PIANA ● ● FA O Z N O AG PE S AN H ET DU S FREY WILLE ● AM R H N A EIN & TT & ON ● GERRY WEBER ● OU O SC SÖ I DL FIS ● GE SE HE CH ● STEFANEL HN H& NT O ER M E F M CECCONI ● ● LE EI ST M EN ER ● OMEGA ● WMF E BUCHERER ● ● HUMANIC RG RE

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● DOMINICI SALAMANDER ● ● & OTHER STORIES SISLEY ● ERIC DOTZAUER ● ● BOMPARD MÜHLBAUER ● ● ALJA & FRIENDS P.16 SWAROVSKI ● ● FOREVER 21

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MANGO ● SWAROVSKI ●

DOUGLAS ● LOBMEYR ●

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Neuer Markt

TZ PLA

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7 FOR ALL MANKIND ● ● ROBERTO CAVALLI BRUNELLO KITON ● ● BRIONI ● ALEXANDER MCQUEEN CUCINELLI ● ● POMELLATO SAINT LAURENT ● ● CHURCH’S ● BAMBINI ● EMPORIO ARMANI ● MULBERRY PRADA ● ● MIU MIU ● ETRO ● VALENTINO LOUIS VUITTON ● ● BOTTEGA VENETA

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Global Blue Retailer

Non-Global Blue Retailer

Restaurant

Featured In This Issue

Department Store

Global Blue Refund Office

Café

Bar

S H O P | 39

Graben, Bauernmarkt, Brandstätte, Rotenturmstrasse & Stephansplatz GO LD

G DL

KT AR

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A ● ● C VIL N M AESOS LERO Y& O JA P ● BO SO P CH M ● HILI I GO RG P M ON P P OT LD LE D T IN ● ESCADA SC ST IA LM R. HM ● SCHWÄBISCHE JUNGFRAU MONTBLANC ● G R OD IE ● ● NÄGELE & STRUBELL E LONGCHAMP ● A B ● ZU D G TI M MAX MARA ● E N MARC O’POLO ● M JO A S BE C VERSACE ● ● HELDWEIN ● RL KE S E PA ● SWATCH AN Y C ND KNIZE ● D LU ● CAMPER OR BALLY ● B A IWC ● PAUL & SHARK ●

● WAGNER TOD’S ● ● KÖCK ● NAPAPIJRI SALAMANDER ● ● HERMÈS WOLFORD ●

D’A MB

AS S

JULIUS MEINL ●

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ST STEPHEN’S CATHEDRAL Stephansplatz

WAGNER For over 100 years, family-run Wagner has served Austria and the rest of the world with some of the finest jewellery designs available. One of the few jewellery companies in the country that has its own goldsmith studio and watchmaking workshop, it is known for its traditional methods and ability to bring to life any customer’s vision and ideas, whether they are seeking an engagement ring or a bespoke design to mark a special occasion. Wagner also Place Of Interest

stocks the most sought-after global watch brands, including Rolex, Hublot, Cartier, Jaeger-LeCoultre and Chopard, making the company’s four Vienna boutiques ideal destinations for anyone on the hunt for the perfect timepiece. Wagner, Graben 21, 1010 Vienna, +43 (0)1 512 3512, juwelier-wagner.at

40 | AU S T R I A G U I D E

Mariahilfer Strasse ES

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L ER RI ●B AH IRM NIC ●H H I ● MA S U LO FUS ER ●H E SE RE AU S HT ● H A RD E Z AS K LIC E EE PEL HEK ● T NG T N ● T O BE RÜ AP IGI ● G U R D ● GR UB W IN IM EN IJO SUD UF E LA ●B E KA AL SS TS NTR ER ● H GA E IN C Z LE SI ER AN WIEN E TL K S S E Ö ● R H K LE OT UT LEOPOLD MUSEUM AP ●B ES RIO L E R NT HA ●I TC E E IN SE AN ILL SA SE B O CCI T LV S E ● ● A ’O S M E -G ● LB A R TN DY ● SS DM ● ER ● B R A A’S GA OF R AG ● ● ALIS LI ERIA Y EN IGH G S R L T V E S E E ● N O I O U I NT ● ST HW ● CP U L LS Y B S P O E CE AG SC ● BUS NER H O N B AW IS ● R LRT P ● RUN PA R ● KA SMA SE L IE E M IM I ● ● O R J AS O M A T IQ U A R E L IG AB Y P OP W LL B O UA N A P ● GS K I N S S H IN NE R● IC N E ’S E I S S DM A E R A ● E K E R JO AM YO R E K ● ÜH ● JC L A I T E R W NEW TUR L ● LG ● WA L C K L NE AS ● ROE A BOH C N I S L E ● BIL AN A E UHR ● HUM DOR ● PA N NN ● H&M HMA C I ● DE ES ● JON ● Z E ET SS A ●N k& TG

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Global Blue Retailer Global Blue Refund Office

Non-Global Blue Retailer

SE AS

H E R M A NNG ASSE

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OK ● B IK B ● H&M

Place Of Interest

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ANO

VA ●

Department Store

S H O P | 41

TIGER OF SWEDEN Tiger of Sweden was founded in 1903 as a tailoring brand for men and women. Today, the brand’s designers draw on their sartorial heritage while adding a modern, Swedish twist to traditional tailoring. Inspired by the brand’s archives and by Swedish and international film, this season’s collection seeks to bring creativity to suiting techniques and silhouettes. One of the earliest Tiger of Sweden suits, the 1903, has been revamped – recalling the brand’s history as the first company to make ready-to-wear suiting in its home country. If you’re looking for tailoring with a contemporary edge, this top Scandinavian brand is not to be missed. Steffl, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, tigerofsweden.com FOR MAP GO TO PAGE 38

RIEDEL

PHOTO: (BOTTOM) BERND GÖLLING

Creator of high-quality cookware for more than 170 years, German brand Fissler is known internationally for its range of stylish yet functional stainless steel pots and pans. Ideal for anyone who loves to cook, these products guarantee success in the kitchen by combining style with technological innovation. Fissler offers a plethora of different shapes and sizes to accommodate all cooking techniques. Purchase with complete confidence thanks to the company’s comprehensive retail consultation service and long guarantees. This store also stocks elegant glassware from Austrian brand Riedel. Riedel outlet, Designer Outlet Parndorf, Strasse 1, 7111 Parndorf, +43 (0)2166 20773, fissler.at globalblue.com

42 | AU S T R I A G U I D E

SALZBURG SP

FR AN Z-JOS

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43 Alter Markt

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FESTUNG HOHENSALZBURG

Place Of Interest

SB ERG

Kapitelplatz K A P I T

Global Blue Refund Office

EL G A SS

SE AS

BUCK ELRUTHSTR .

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IM BERG S T RA S SE Konditorei Ratzka

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S H O P | 43

CAFÉ SACHER Enter classic coffeehouse Café Sacher to feel as though you’ve stepped back 150 years. The opulence of decades gone by has not been lost here; this elegant setting features marbletopped tables, rich red velvet upholstery and silk wallpaper. Order Sachertorte chocolate cake, a famous Austrian classic, and you will be impeccably served by waiting staff dressed in traditional black uniforms with white aprons and caps. The original version served at Café Sacher is finished with apricot jam and chocolate icing, and is topped with the official Hotel Sacher chocolate seal – served with whipped cream, it’s a perfect accompaniment to your Viennese coffee. Enjoy your Sachertorte in other cities in Austria too, with Café Sacher branches in Vienna, Innsbruck and Graz. Café Sacher, Schwarzstrasse 5-7, 5020 Salzburg, +43 (0)662 88977 2384, sacher.com

Alter Markt & Waagplatz Area

S TA TT

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ZILLERTALER TRACHTENWELT ●

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Global Blue Retailer

Non-Global Blue Retailer

Tourist Information

DÖLLE

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TENL

Café Tomaselli

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44 | AU S T R I A G U I D E

Judengasse, Sigmund Haffner Gasse Hagenauerplatz & Rathausplatz

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Alter Markt & Waagplatz Area GR IE S G A SSE

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Hagenauerplatz

HALLHUBER ●

MARIONNAUD ●

MOLTNER ●

HACKENBUCH NER ●

ORSAY ●

DOUGLAS ●

ZARA ●

KIRCHTAG ●

CLAIRE’S ●

ASCHAUER HÜTE ●

STASSNY KINDER ●

RED BULL STORE ●

PALMERS ●

ALPHATAURI ●

SALAMANDER ●

DANTENDORF ER ●

PHILORO ●

MONCLER ●

STERNG ÄSSCHEN

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FRITSCH ● JUWEILER NADLER ●

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● PÜH RING ER ● MAD L ● R F AZW ANG ER ● VERO MODA ● TRACHT ENSTAD L

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● HÄM MER LE ● ADRIAN O ● DEN KST EIN ● BONITA ● H&M

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● GMU NDN ER KER AMIK ● STA SSN Y ● SPERER ● G7 LIFE STY LE ● LOU IS VUI TTO N ● JUW ELEN HAA SMA NN ● FUR S & FAS HIO N ● AIRFIELD ● AMA DEU S OPT IK

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Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Shopping Centre

Global Blue Refund Office

Café

Featured In This Issue

S H O P | 45

TH A-

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46 | AU S T R I A G U I D E

Sackstrasse, Hauptplatz & Herrengasse ● KUTTLE R PELZE ● RETTL

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RD HA IK WED N U P ● FÄ SH AN NA HO LU RM N ● H E A R I OA DY S J L A SSE ● M EF B O EI MURG ● ● RU E Y W H&M ● G ● TH LL S AS ● TA FORD ER WO L E A R L ● ● SE P LM P● SHO PA X ARA O ● ● GE EPP ● R S ● L A E Z E 3 B IC ● PALMERS W U RP O T H E K ● BIG AN BER Haupt platz EN RA ● HUM LHU IN ● FS ADLE AU ER ● HAL ULL OLU ERT ILL A ● B U H H B ● SC G & LD ● ● BAN WO R U RI ● A BULL ● ER R E D A L P H AT B E R ● TA N D H E W A T Y NI GERR BO AM ER ● AL M S AM er ● N KL Sach AN ● ● ER G A S S E IS ● LM E R IO MPF E EZEN IN T T FIE STE K E ● E S TH ● AS EL PO TG FA N G● NA CH STE RE R● H N IG ND RE BE KI BÄ ÖSC U B L S H ● BE ’S AL E S● MU D ● LIE AIRE OD S I U M K ● CL UR NNA ER ● & R TO ● UT HAR CHE A Z ARIO TSCH ELL ● H R S R G O M WU UB ● R MC ES R RKE A S● TIK & ST A ● O P V L O ELE Y W Y TA L I A S UG H● ● G A I DO IUMP N E DA R H NÄ R T ● ● E MO TMA ES ● SS E GO I ON A J ● D N ER L SG ● LL IND MA AU HA HE NIG ● ● Ö DH ND IA K N L A N IN IFE LA ● RD DO STE LY FE ZE ON ● CAL ER INER ● ● L I I IM WE RE SS EL ● JU SCH IMI ON INT S DEM ● TT EI NE BE ● SW

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DER STEIRER Der Steirer, one of the top restaurants in Graz, is known for its on-trend clientele as well as for its food. Offering a traditional Styrian cuisine with a contemporary twist, this restaurant, wine bar and shop offers a wide range of regional delicacies, including backhendl, an Austrian fried chicken dish, and a frequently changing wine list that serves 12 of the best local vintages. The service is friendly and welcoming – pop in for a coffee if you don’t have time to eat, or browse what’s available to purchase. For a true taste of Austria and the opportunity to take your favourite items from the menu home, this eatery is an ideal option. Der Steirer, Belgiergasse 1, 8020 Graz, +43 (0)316 703654, der-steirer.at Global Blue Retailer

Non-Global Blue Retailer

Café

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S H O P | 47

Murgasse, Sporgasse, Hofgassse, Stempfergasse, Raubergasse & Schmiedgasse

48 | AU S T R I A G U I D E

Hans Sachs Gasse, Stubenberggasse, Kaiserfeldgasse, Girardigasse, Opernring & Joanneumring CE ●

.C ER

O’ PO LO OS ER

ZARA ● ● SHOE4YOU

JA P.58

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● WEIN & CO

TOMMY HILFIGER Drawing on its roots, Tommy Hilfiger presents a menswear collection that radiates American spirit for autumn/winter 2018/19. The brand’s archive serves as inspiration, seen in revisits of the Tommy Crest, which was first introduced in 1985. The brand’s instantly recognisable red, white and blue is a recurring colour scheme throughout the collection, counterbalanced by designs that use a more muted, earthy, military-inspired palette. Key Tommy Hilfiger pieces this season include fresh takes on classics such as rugby shirts or puffer jackets. Tommy Hilfiger, Burggraben 2, 6020 Innsbruck, +43 (0)512 572592, tommy.com Global Blue Retailer

Non-Global Blue Retailer

Featured In This Issue

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BREINEDER GIBISER ●

GIR A

● ANDREWS TIES

NEUROTH ● H&M ●

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THERESIEN OPTIK ● HARTLAUER ●

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Tourist Information Department Store

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HUBER ●

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T MIT SCH AIR ● &L

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GOLDSCHMIEDE NORZ ●

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SELECTED STORES IN RATHUS GALERIE: Napapijri

TOMMY HILLFIGER ●

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JULIUS HAMPL ●

BURG G

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SELECTED STORES IN KAUFHAUS TYROL: Accessorize Levi’s Baguette Lindt Café-Bistro Magic Drinks Bar Centrale Of Tyrol Bench Maniolo’s Benetton Marionnaud Coffeeshop Massimo Company Dutti Cos Meer Sensei Crocs Miller United Das Optics Schindler Mpreis Deichmann Name It Depot Only | Jack & DM Jones Dolce Voko Peek & Drei Cloppenburg Esprit S Oliver Forever 18 Saturn G-Star Raw Segafredo H&M Superdry Home Swatch Interior Tabak Trafik Intersport Tamaris Jochen Tasties Schweizer Tiroler Kids World Sparkasse Tyrol Triumph Klier AN G

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Herzog Friedrich Strasse

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Eduard-WallnöferPlatz

Shopping Centre/Mall

Café

Place Of Interest

WHEN YOU SHOP THE WORLD, SHOP TAX FREE

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1. Shop

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

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53 हिंदी अनुवाद के लिए पृष्ठ 57 देखें

Refund Office Details Vienna Airport: Interchange Vienna, Pier Ost Interchange Austria, Terminal 1, Departures Interchange Austria, Transit Area Interchange Austria, Terminal 3, Departures, Non-Schengen Area Interchange Austria, Terminal 3, Transits/Departures, Schengen Area Downtown Vienna and Parndorf: Imperial Shop Vienna & Hofburg Information Centre, Hofburg, Heldenplatz,1010 Vienna Global Blue, Steffl, Kärntner Strasse 19, 1010 Vienna Gerngross, Customer Services, 1st floor, Mariahilfer Strasse, 1070 Vienna Domisol, Johannesgasse 22, 1010 Vienna Salzburg Airport: Salzburger Sparkasse, Departures, Landside Downtown Salzburg: Frey Wille, Universitätsplatz 10, 5020 Salzburg

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中文翻译

28: INSPIRED CONCEPTS 灵动概念奥地利的顶级概念商店提供远胜于普通零售店铺的非凡体验。Ginger Rose Clark为您特别推荐其中翘楚 “ 概念商店 ”是一个相对较新的全球零售现象，但近些年来它已在奥地利稳稳站住脚跟。开设于1998年的维也纳时装与生活方式精品店 Song 堪称行业中的先行者之一：它为后来开遍奥地利的各种令人着迷的概念商店铺平了道路。每一家概念商店都自成一番天地，它们无不是围绕着一个特定的主题而设计的，旨在提供独一无二的购物体验。这些商店往往是为了回应大众消费主义和大型连锁而建立的，它们致力于提供一番与众不同的风貌。开设于维也纳第七区创意地带的Die Sellerie就是这样一家精品店。 “ 我们想给自己定位为大型家居装饰品牌的维也纳替代者，打造一个可以让您舒享一日的惬意空间，”同为平面设计师的店铺创始人 Patrick Bauer和 Georg Leditzky解释道。在品牌自营的当地制造文具产品系列旁边，陈列着来自各种小众欧洲品牌的家居饰品、文具和精美礼品。走出Die Sellerie不到五分钟，您就会看到遵

上图：维也纳Song精品店

循类似原则的Volta：这家充满当代特色的设计商店十分推崇手工技艺。Volta店中摆满了从世界各地搜罗来的极简主义家居设计品，包括威尔士的陶器、奥地利的蜂蜡蜡烛、挪威的黄铜制品和丹麦的有机茶叶等。起源于维也纳的这一趋势很快扩散到了奥地利首都之外，如今在许多其他城市都能看到概念商店的身影。2013年，Daniel Matt创立了 Resort，将这种新的商店形式带到了因斯布鲁克。他原本打算在维也纳开店，但却 “爱上了” 因斯布鲁克的店址。“像这种类型的商店在奥地利西部从来没有过，所以这个决定来得相当自然，”他回忆道。Matt将Resort划分成了几个主题区域，并热衷于鼓励顾客开展探索之旅。“ 我试图通过日常的方方面面展示生活方式。”他说道，“但我总是在寻找新鲜的或出人意料的东西。”这家精品店荟萃了美妆、家居和生活方式等各个领域的小众品牌，既包括了 Binchotan、Cire Trudon和 Timorous Beasties，也不乏Susanne Kaufmann及WienerBlut等奥地利品牌。和因斯布鲁克的Resort一样，由Natascha Galler于四年前在格拉茨开设的 Tash Living也是为了填补市场空缺而创立的。“当时正是用一家这样的商店丰富当地市场的好时机，”她解释道。受到伊斯坦布尔的 “ 咖啡伴侣”式购物体验的启发，Tash Living完美地将精品店、咖啡馆和室内设计工作室三者集于同一屋檐下。店内产品均由创始人精心甄选，按照designwelt（设计世界）的理念布置，并会定期进行更换。

照片: JORK WEISMANN

TRANSLATIONS

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税当您在全球顶级购物区中的30多万家商店消费时，环球蓝联购物退税服务（Global Blue Tax Free Shopping）为您节省购物开销。每年大约有两千六百多万名游客享用环球蓝联 Global Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联 Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（Global Blue）退税服务，然后遵循以下简单的退税流程即可：

1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（Global Blue Tax Free Form），并保存票据。尽管概念与位置各不相同，但这些商店却有不少共通之处。例如，它们都十分重视符合伦理道德和对环境有益的经营之道。“ 我一直很注重自然材料，少量包装或无包装，以及保证优越品质的公平生产。我会寻找来自欧洲的品牌，以避免不必要的长途运输，”Galler说道。Die Sellerie团队还会物色那些在符合行业伦理的条件下进行小批量生产的产品。“这是一种一以贯之的、我们自愿强加的过滤机制，可以确保顾客从我们这里获得持久的卓越品质，” 他们解释道。行业伦理与品质是密不可分的。除了在奥地利的零售图景中打造一个专注于时装与设计品牌的空间之外，这些概念商店所做的远不止于提供零售体验。维也纳的 Song 举办各种展览，创造了一个将时尚与艺术结合的多元空间；Tash Living工作室可让顾客享受贴心定制体验。“ 对于那些不仅想在店中物色一件家具，还想感受独特的定制概念，或在室内装饰方面获取建议的顾客而言，这是一个很有益助的新特色，”Galler解释道。Die Sellerie提供场景式的造型服务 — — 您可获得的专业建议绝不仅限于购物方面。的确，工作人员都热衷于为您提供城市小贴士，正如他们所说：“ 我们热爱谈论关于维也纳的一切，聊它的景点以及城中最具波希米亚风情的地方。” 无论您造访的是维也纳的Die Sellerie、Volta或 Song，因斯布鲁克的Resort，还是格拉茨的 Tash Living，从踏入店门的那一刻起，您就进入了一个精心打造的世界，并将在这里尽享独一无二的私属体验。上图：Die Sellerie 的维也纳店内景

2. 申领退税在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。联系方式： taxfree@ globalblue. com +421 232 111 111 最低消费75. 01欧元即可申请退税，能够节省高达15%的商品购买价。请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。

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РУССКИЙ ПЕРЕВОД 28: INSPIRED CONCEPTS ПРОГРЕССИВНЫЕ ИДЕИ

В концептуальных бутиках Австрии царит уникальная атмосфера, которую не встретишь в обычных магазинах. Джинджер Роуз Кларк рассказывает о лучших из них

Понятие «концептуальный магазин» относительно ново для мировой розничной индустрии, тем не менее в последние годы оно прочно закрепилось среди австрийских брендов. Венский бутик одежды и товаров для дома Song, открытый в 1998 году, считается одним из первопроходцев в этой сфере: благодаря ему появился целый ряд необычных концептуальных бутиков по всей стране. Каждый концепт-стор имеет уникальный дизайн, в основу которого положена определенная тематика, а также оригинальную атмосферу и ассортимент. Такие магазины стали своего рода ответной реакцией на массовое потребление и крупные розничные

сети. Die Sellerie, расположенный в креативном квартале седьмого района Вены, является одним из них. «Мы хотели позиционировать себя как венскую альтернативу крупным брендам домашнего декора, создав уютное пространство, где можно отлично провести день», – поясняют основатели Патрик Бауэр и Георг Ледитски, оба художники-оформители. Домашний декор, канцелярские товары и красивые подарки нишевых европейских брендов представлены здесь наряду с собственной серией товаров для офиса. Менее чем в пяти минутах ходьбы расположена студия Volta, следующая похожим принципам – в этом современном дизайнерском магазине ценят мастерство. В Volta представлены минималистские предметы интерьера и органические товары, собранные из самых разных стран мира, включая уэльскую керамику, австрийские восковые свечи, латунные изделия из Норвегии и органический чай из Дании. То, что началось в Вене, с тех пор распространилось за пределы столицы, и сегодня концептуальные магазины можно найти в других городах. Даниэль Мэтт основал

Сверху: концепт-стор Volta, Вена

ФОТО: JORK WEISMANN

Resort в 2013 году в Инсбруке, представив аудитории совершенно новый формат. Изначально он планировал открыть бизнес в Вене, однако Инсбрук покорил его сердце. «Прежде в западной Австрии не было ни одного подобного магазина, поэтому решение было очевидным», – вспоминает он. Стремясь вдохновить посетителей на новые открытия, Мэтт разделил Resort на тематические зоны. «Я стараюсь представить товары для дома во всех повседневных аспектах, – говорит он. – Я постоянно нахожусь в поиске чего-то нового и неординарного. В бутике можно найти косметику и товары для дома от нишевых брендов, включая Binchotan, Cire Trudon и Timorous Beasties, а также ряда австрийских марок, таких как Susanne Kaufmann и WienerBlut. Как Resort в Инсбруке, магазин Tash Living, открытый четыре года назад Наташей Галлер в Граце, был создан, чтобы заполнить нишу на рынке. «Настало время разнообразить местный рынок чем-то новым», – поясняет она. Новое пространство создано в духе стамбульских магазинов, где шоппинг сочетается с чашкой ароматного кофе. Это одновременно бутик, кофейная и дизайнерская студия, гармонично сосуществующие под одной крышей. Все товары представлены в соответствии с концепцией «designwelt» («мир дизайна»); закупками руководит основатель, а ассортимент обновляется на регулярной основе. Несмотря на различия в подходе и территориальную отдаленность, эти магазины все же разделяют похожее мировозрение. Принципы этичности и экологичности, например, одинаково важны для всех «Натуральные материалы стоят для меня на первом месте, наряду с экологичным производством, хорошим качеством и минимальной упаковкой. При закупках мы отдаем предпочтение европейским брендам, чтобы оптимизировать логистику», – говорит Галлер. Руководство Die Sellerie также стараются избегать товаров, произведенных массовым, неэтичным способом. «Это своего рода механизм самоконтроля, гарантирующий покупателям высочайший уровень качества», – поясняют они. Этичность и качество идут рука об руку. Сверху: бутик Song, Вена

Концептуальные магазины предлагают покупателям нечто большее, чем простую торговую площадку для австрийских брендов одежды и предметов интерьера. Бутик Song в Вене организует выставки, объединяющие мир моды и искусства. Студийная концепция Tash Living позволяет посетителям окунуться в особую атмосферу: «Наш подход интересен не только тем, кто ищет конкретный предмет для дома, но и тем, кого интересует индивидуальная дизайнерская концепция или совет, касающийся интерьера», – поясняет Галлер. В Die Sellerie предлагают услуги по созданию декора и консультации относительно интерьера и не только. И действительно, сотрудники охотно дают советы туристам: «Мы любим говорить о Вене, ее достопримечательностях и

богемных районах». Какой бы из концепт-сторов вы не посетили, будь-то Die Sellerie, Volta или Song в Вене, Resort в Инсбруке или Tash Living в Граце, переступая порог этих магазинов вы попадаете в особенный мир, где важнее всего эксклюзивность и индивидуальный стиль.

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 75.01 евро и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. globalblue.ru/globalblue.com

हहंदी अ िु राद

28: INSPIRED CONCEPTS प्ररेणादायी संकल पिाएं ऑनसरिया के शीर ्व कॉनसे प् स्ोर ऐसा अिुभ र पेश करते हैं जो सा िारण री् ेल दुका ि से कही अनिक शािदार होता है। Ginger Rose Clark इिमें से कु छ सर्वश् े ष्ठ को सामिे लाता है कॉनसे प् स्ोर की अरिारणा प्रासं नगक तौर पर एक ियी रै नविक रर्ेल घ ्िा है, क्फर भी इसिे हाल के ररषों में ऑनसरिया में अप िा दबदबा कायम कर नलया है। Vienna का फै शि और लाइफस्ाइल बु ्ीकSong, नजसका शुभारं भ 1998 में हुआ ्ा, को अगु रा में से एक मा िा जा सकता है: इसिे देशभर में म िमोहक कॉनसे प् स्ोर की पलू री शृंखला का माग्व प्रशसत क्कया है। अपिी खुद की दुनिया के तौर पर नि़िाइि क्कया गया प्रतये क कॉनसे प् स्ोर, एकनरशे र ्ीम पर आिाररत होता है और एक नरशे र शॉहपंग अ िुभ र प्रदाि करता है। प्रायः व्यापक उपभोक्ताराद और बडी श्ृं खलाओं केनखलाफ प्रनतक्रिया के रूप मेंस् ानपतक्कए जािे राले ये स् ोर अलगअलग पेशकश करते हैं। Viennaके सात रेंनिनसरिक् में नस्त Die Sellerie एक ऐसा ही बु र्क है। संस् ापक Patrick Bauer और Georg Leditzky, जो दोिों ही पेशे से ग् ाक्फकनि़िाइिर हैं, का कहिा है, ‘हम घर की सजार् के व्य रसाय के बडेनखलानडयों के Vienna के नरकलप के तौर पर खुद को स् ानपत करिा,और ऐसा आरामदेह स् ाि बिािा चाहते ्े , जहाँ पर आप आराम से अप िा क्दि नबता सकें ।’ बांि की अपिी खुद की ब िाई स्ािीय लेख ि सामग्ी प्रनतनष्ठत यलू रोपीय बांि द्ारा बिाए गए घर के साजोसामा ि, लेख िसामग्ी और सुंदर उपहार के सा् रखी जाती हैं। पांच नमि् से भी कम की दलूरी पर आपको Volta नमलेगा , जो इसी तरह के नसदां तों का पालि करता है: यह समकालीि नि़िाइि स्ोर नशलपकला का बेहतरी ि स्ाि है। Volta घर के नलए बेहद कम सा िि-सामग्ी राले नि़िाइि काय्व बिाता है, नजनहें दुनिया िॉरवे से एक रिक्कया जाता है नजिमें रेल श सेरा नमकस, ऑनसरियाई मिु मोम से ब िी मोमबनतियां , िारवे से लाई गई कांसे की रसतु एं और िेिमाक्व की ऑगवे निक चाय शानमल है। Vienna में जो आरं भ हुआ ्ा रो राजिािी के बाहर तक फै ल चुका है और आज कॉन से प् स्ोर अ नयशहरों में भी पाए जाते हैं। Daniel Matt िे 2013 में Resort बिाया ्ा, और इसके सा ्Innsbruck कसबे मेंिए तरह का स्ोर लेकर आएं। उ िकी मलू ल योज िा इसे Viennaमें खोल िे की ्ी, ले क्कि उनहें Innsbruck के स् ाि से ‘प्रे म हो गया।’ रो याद करते हुए कहते हैं क्क ‘पनचिमी ऑनसरिया में इस जैसा

कोई अनय स्ोर मौजलू द िहीं ्ा, इसनलए निण्व य बेहद देिे को उत सु क है , जैसे क्क उिका कहिा है: ‘हम Vienna, सराभानरक ्ा।’ ग्ाहकों को खोज यारिा के नलए प्रोतसानहत इसके दृशयों और कसबे में चहुं ओर उपनस्त सरा्वन िक हमें करिे के नलए उतसु क, Matt िे Resort को ्ीम षिेरिों में Vienna, उसके ि़िारों और पलू रे शहर में नस्त बोनहनमयाई व्यरनस्त क्कया। ‘मैं िे जी रिशैली को इसके रोजा िा के स्ािों के बारे में बात कर िा बहुत पसंद है। सभी पहलुओं में द शा्वि े का प्रयासक्कया, ‘ रो कहते हैं। चाहे आप Vienna में Die Sellerie, Volta या Song ‘ले क्कि, मुझे सदैर िए, या अिपे नषित की तलाश रहती है। ’ में जाएं ,Innsbruck में Resort या Graz में Tash बु र्क में सौंद य्व , गृह और जी रिशैली के प्र नतनष्ठत बांि रखे Living में जाएं , जब आप दहली़िको लाँघते हैं, तो आप हैं नजिमें Susanne Kaufmann और WienerBlut जैसे एक सारिािीपलू र्वक रची गई दुनिया में प्र रेश करते हैं जहां ऑनसरियाई लेबल के सा ्Binchotan, Cire Trudon आपको ऐसे अ िुभ र का आिंद होगा जोनरशे र एरं व्य नक्तगत और Timorous Beasties भी उपलबि हैं। होिे के नलए बिाया गया है। Innsbruck में Resort के समा ि, Natascha Galler द्ारा 2015 में Graz में Tash Living खोला गया, नजसकी स्ापिा बाजार के अंतराल को भर िे केनलए की गई ्ी। रो बताती हैं क्क ‘ऐसे स् ोर के सा ् यह पेशकश को समृ द करिे का समय्ा।’ Istambul के कॉफी , बु र्क, कॉफी हाउस और शॉहपंग के अ िुभ रों सेप्रे ररत होकर इं ्ीररयर नि़िाइि स्लू न ियो एक ही छत के िीचे सबकु छ सौहादपलूण्व तरीके से पेश करता है। उत पादोंdesignwelt को (design world) की संकल पिा के अ िुसार पेशक्कया जाता है; नजसके बारे में संस् ापक द्ारा सारिािीपलू र्वक नरचार क्कया गया है, और इिमें निय नमत रूप से पर ररत्वि Global Blue कर मु क्त खर ीददार ी दुन िया के सबसे सर्व श्े ष्ठ खर ीददार ीन ़िलों में 300,000 से अन िक होता रहता है। कॉनसे प् और लोके शि मेंनभन्न होिे के बा रजलू द, ये स् ोर दुक ा िों पर खर ीददार ी करिे पर आपको बचत प्रदाि सामानय आउ्लुक साझा करते हैं। िै नतक एरं सं रहिीय करत ी है। तो कयों िा उि 26 न मन लयि यान रियों में शा न मल हो दृनटिकोण, उदाहरण के नलए, मलू लयराि नसदां त हैं।Galler जाएं जो Global Blue कर मु क्त खर ीददार ी करते हैं? कहती हैं, ‘मैं सदैर प्राकृ नतक सामग्ी की परराह करती के रल बललू स्ार को दे खें या Global Blue के बारे में प लू छें, हं, मामलू ली से लेकर नबिा क्कसी पैके हजंग के और उ नचत उतपादि से लेकर अच छी गुण रतिा तक। और मैं अ िारशयक और हमार ी सरल प्रक् रिया का पालि करें । लंबे निलीररी मागषों से बचिे के नलए यलू रोपीय लेबल ढलूंढती 1. खर ीददार ी करें हंI Die Sellerie की ्ीम भी ऐसे उत पादों की मांग करती आप जहां भ ी खर ीददार ी करते हैं, Global Blue कर है नजिका अिै नतक नस्नतयों में अ तयनिक उतपादि िा मु क्त फॉम्व के बारे में पलूछें और अपि ी रस ीदें रखिा याद हुआ हो। रे बताते हैं क्क ‘यह सरयं पर अ निरोनपत निरं तर क्फल्र तं रि है जो हमारे ग् ाहकों को गुण रतिा के निरं तर उच्च रखें। सतर की गारं ्ी देता है नजसकी रे हमसे अपे षिा करते हैं। ’ 2. दारा िै नतकता और गुण रतिा सा्-सा् चलते हैं। क ी भ ी िि ऑनसरिया के र र्ेल लैं िसकेप में नरशे रीकृ त फै शि और जब आप घर रापस जा रहे हैं, तो हमारे क् स नि़िाइि लेबल के नलए स्ाि बिािे के अला रा, ये कॉन से प् रापस ी काया्व लय पर अपिी िि रापस ी ले िेसे पलू र्व, स्ोर सािारण तौर पर के रल रर्ेल अ िुभ र से कही अपिे प्रस् ािके स् ािपर अपि ी रस ीदें अ िुम ो क् दत करािे के न लए स ीमा शु ल क अन िकार रयों के पास जाएं। अनिक प्रदाि करते हैं। Vienna में Song प्रदश्व नियों का आयोजि करता है, और हाइबीि स्ाि का सृजि करता है सं प क्व: जो फै शि और कला को संयो नजत करता है। Tash Living में , स्लू न ियो का पषि ग्ाहकों को अिुकलू नल त अिुभ र का taxfree@globalblue.com +421 232 111 111 आिंद प्रदा ि करता है। Galler बताती हैं, ‘यह उि ग्ाहकों नयिलू तम€75.01 व्यय करें और खर ीद मलूल य पर 15% के नलए उपयोगी इ़िाफा है जो िा के रल स्ोर में कोई तक क ी बचत करें । कृ पया िो् करें क् क आपको प्राप्त होिे फिनीचर देख िे आते हैं अ नपतु्ीररयर इं नि़िाइि के मामले ै ्, और घ्ाया गया में अ िुकलू नल त कॉनसे प् या सलाह के अ िुसार सामा ि देखा ि राल ी अं न तम िि रापस ी में कु ल र पसंद करें गे। Die Sellerie प्रॉप और से ् शैली की से राएं प्रशासन िक शु ल क शान मल होगा। यक् द आपको ततकाल पेश करता है – और आपको शॉहपंग के अला रा भी और िकद ी में िि रापस ी अपे न षित है तो कु छ हर ाईअड्ों पर बहुत सी चीजों के बारे में सलाह नमल सकती है। बेशक , प्रतये क कर मु क्त फॉ म्वपर िकद ी प्रबं ि ि शु ल क लगाया ्ीम आपको उिके शहर के बारे में सबसे ब क्ढ़या सलाह जाएगा।

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE जब आप दुन ियाभर क ी खर ीददार ी करते हैं, तो कर मु क्त खर ीददार ी करें

SOUVENIR

NATURAL BEAUTY For her autumn/winter 2018/19 collection, Austrian designer Lena Hoschek looked to the botanical gardens of London, Berlin and Vienna. Inspired by the gardens themselves and by sketches of plants and butterflies found in antique books from the 1880s, she brought these elements together to form the vibrant pattern of the pictured scarf. Hoschek has been involved with the Blühendes Österreich organisation, which supports the biodiversity of butterflies and insects in Austria, for some time Save up to 15% by shopping tax free, see page 50

and wanted to honour this connection with her latest design. Born and raised in Austria, she founded her own label in 2005, creating traditional dirndls alongside fashion-forward garments, and now boasts flagship stores in both Vienna and Graz. lt Lena Hoschek scarf, €220, Lena Hoschek, Joanneumring 3, 8010 Graz, +43 (0)50 309300, lenahoschek.com FOR MAP GO TO PAGE 48