U N I Q U E . L I K E YO U.
PEEKABOO COLLECTION
Exclusively available in all Bucherer stores Wien – Kärntner Strasse 2 – bucherer.com
HOME DELIVERY
CLICK & COLLECT
8
EDITOR’S LETTER
Austria Barcelona Belgium Copenhagen
捷克 Germany
أملانيا 德国 Германия Gothenburg Helsinki Area Holland Istanbul Italy Lebanon London Madrid Milan Oslo Paris
Discover the best of this strikingly picturesque country with SHOP. Find out why Vienna is known as one of the most elegant cities in the world on page 34 and read about about Austria’s most exciting new openings and top stores in our news and guide sections – plus much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Austria. For the very latest information, visit globalblue.com. For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our news section in this issue. Calculating how much you can save by shopping tax free has never been easier.
Portugal Prague Rome Singapore Stockholm Switzerland Чехия /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联-Globalblue GlobalBlue环球蓝联 /globalblue /globalblue
EMMA CHEEVERS
@shopmagazine＿
ILLUSTRATION: ISAAC BONAN
Welcome to Austria
10
CONTRIBUTORS JACK HUGHES
HANNAH LEWIS Hannah Lewis, SHOP’s features editor, holds degrees from both the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Time Out in Dubai, Quintessentially in London and Prestige in Hong Kong. globalblue.com
REBECCA RHYS-EVANS Rebecca Rhys-Evans, SHOP’s fashion and lifestyle writer, has a degree in American literature, history and cultures from the University of Liverpool and formerly ran the Flannels online team. She has also written for various fashion brands and magazines.
GINGER ROSE CLARK SHOP’s news editor Ginger Rose Clark holds a master’s degree in fashion journalism from the prestigious London College of Fashion. Before Ginger joined SHOP, she worked on diverse projects as a fashion stylist and also contributed to a variety of print and online publications.
ILLUSTRATION: JACK HUGHES; PHOTO: (LEFT) LAURIE EDWARDS
Jack Hughes created this season’s cover illustration for SHOP Austria by depicting a glamorous model rendered in the style of Gustav Klimt. Klimt, one of the country’s most famous artists, is known for the richness of his style, particularly during his Golden Phase. Jack’s other clients include Harrods, Burberry and Montblanc. Discover SHOP Austria and our other editions at issuu.com/globalblue.
W I E N A M G R A B E N 26 E S C A D A . COM
+ 4 3 1 5 3 370 9 0
12
SHOP FLOOR E D I TO R I A L
PUBLISHING
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard Cover illustrator Jack Hughes Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Katie Byrne, Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener
Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi Senior Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov
G LO B A L B L U E AU S T R I A Head of commercial Austria Jiří Macas Junior marketing specialist Gurbir Kang Sales manager Martin Tille Global Blue Austria, Rivergate, Handelskai 92, 1200 Vienna, +43 (0)5 0656 5104, info.austria@globalblue.com
Arabic editor Haneen Malaeb Print Dane Consultancy AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue
14
CONTENTS
PRODUCTS 16
18
26
Check Out SHOP selects a standout piece from Vienna this season Products Key looks for the season, from fashion and footwear to jewellery and accessories
NEWS 24
26
XX
Shop Window One store not to be missed in Graz News Seasonal updates on shops, services and new products
34 FEATURE
AUSTRIA GUIDE
34
41
Capital Of Chic Vienna is known as one of the most elegant cities in the world, with good reason. Hannah Lewis reveals the many charms of the Austrian capital
18
Maps and guides to Austria’s top shops and destinations
ESSENTIALS 58
How To Shop Tax Free The simple steps to saving money on your shopping
TRANSLATIONS 60 61 64
中文翻 译 Русский Перевод
ترجمة باللّغة العربيّة SOUVENIR 66
The essential item to bring home
Above (clockwise from top): Ace & Tate store, Vienna; Aigner Jada bag; Petar Petrov, both spring/summer 2018
CHECK OUT
ART ON YOUR WRIST The use of rose gold in the pieces pictured is a first for world-renowned Austrian jeweller Frey Wille. The Poésie d’Amour collection was inspired by the works of Czech artist Alphonse Mucha, a master of art nouveau, and its purple, blue and green hues perfectly complement the warmth of the rose gold tones. The designs are themed around Mucha’s flowing style and the frequent references to peacock feathers in his work, resulting Save up to 15% by shopping tax free, see page 58
in a collection that is timeless and extremely feminine. A perfect mix of historic artistic reference and originality, the range includes a watch, rings, pendants and bangles. fm Frey Wille Poésie d’Amour Donna, Miss and Ultra bangles, from €520 each, Frey Wille, Stephansplatz 5, 1010 Vienna, +43 (0)1 513 4892, freywille.com FOR MAP GO TO PAGE 44
RADO.COM
RADO CENTRIX AUTOMATIC OPEN HEART HIGH-TECH CERAMIC ELEMENTS. SEAMLESS DESIGN.
MASTER OF MATERIALS
Universitätsplatz 8 · 5020 Salzburg www.uhrenkruzik.at
18 | P R O D U C T S
DAY TO NIGHT
Liven up this black maxidress with bold accessories and a hint of sparkle
Ray-Ban sunglasses, €182, Wutscher Optik, Herrengasse 18, 8010 Graz, +43 (0)316 829840, ray-ban.com
Aigner bag, €2,300, Aigner, Alter Markt 7, 5020 Salzburg, +43 (0)662 849010, aignermunich.com
Marc Cain shoes, €449, Marc Cain, Burggraben 6, 6020 Innsbruck, +43 (0)512 570342, marc-cain.com
Juwelier Wagner ring, price on request, Juwelier Wagner, Kärntner Strasse 32, 1010 Vienna, +43 (0)1 512 0512, juwelier-wagner.at
Save up to 15% by shopping tax free, see page 58
Diesel dress, €399, Diesel, Marihilfer Strasse 89, 1060 Vienna, +43 (0)1 5877 01072, diesel.com
PHOTOS: (RING) JUWELIER WAGNER; (DRESS) ENEA DAL FORNO
Swarovski watch, €279, Swarovski, Herzog-Friedrich-Strasse 39, 6020 Innsbruck, +43 (0)512 573100, swarovski.com
S H O P | 19
Dolce & Gabbana bag, €1,750, Dolce & Gabbana, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 532 3000, dolcegabbana.com
SMART STRIPES Mix and match stripes for a chic summer look
Boss shoes, €250, Boss, Meraner Strasse 1, 6020 Innsbruck, +43 (0)512 550540, hugoboss.com
Max Mara wallet, €279, Max Mara, Graben 2, 1010 Vienna, +43 (0)1 532 0921, maxmara.com
Escada dress, €699, Escada, Graben 26, 1010 Vienna, +43 (0)1 533 7090, escada.com
Moncler sunglasses, €250, Moncler, Getreidegasse 44, 5020 Salzburg, +43 (0)662 840190, moncler.com
20 | P R O D U C T S
Sony headphones, €59.90, Sony Center, Dez, Amraser-See-Strasse 56A, 6020 Innsbruck, +43 (0)512 325945, sony.com
GoPro Fusion camera kit, €749.99, Hartlauer, Museumstrasse 37A, 6020 Innsbruck, +43 (0)512 563550, gopro.com
TRAVEL-FRIENDLY TECH Choose the best devices for your business or leisure trip
Google Chromecast streaming device, €39, Media Markt, Dez, Grabenweg 8, 6020 Innsbruck, +43 (0)1 54699, store.google.com
HP EliteBook 745 laptop, €1,649, Cyberport, BahnhofCity Wien West, Europaplatz 3, 1150 Vienna, +43 (0)1 962 1548, hp.com
Save up to 15% by shopping tax free, see page 58
Leica CL Vario-Elmar-TL camera kit, €3,650, Leica, Walfischgasse 1, 1010 Vienna, +43 (0)1 236 7487, leica-camera.com
Apple Watch Series 3, from €369, Saturn, Europark, Europastrasse 1, 5020 Salzburg, +43 (0)662 449990, apple.com
WHERE
SISI
WOULD
SHOP
O P E N D A I LY 9 A . M . – 6 P. M . H O F B U R G - H E L D E N P L AT Z W W W . I M P E R I A L S H O P. A T
22 | P R O D U C T S
Jimmy Choo trainers, €525, Jimmy Choo, Tuchlauben 4, 1010 Vienna, +43 (0)1 535 0300, jimmychoo.com
Salvatore Ferragamo wallet, €295, Salvatore Ferragamo, Kohlmarkt 7, 1010 Vienna, +43 (0)1 535 2814, ferragamo.com Cos blazer, €190, Cos, Herrengasse 8, 8010 Graz, +43 (0)316 810544, cosstores.com
CITY STROLLING
Glashütte Chronograph Capital edition watch, €29,800, Glashütte, Kohlmarkt 4, 1010 Vienna, +43 (0)1 532 1310, glashuette-original.com
Save up to 15% by shopping tax free, see page 58
Cos trousers, €79, Cos, Herrengasse 8, 8010 Graz, +43 (0)316 810544, cosstores.com
PHOTO: (TRAINERS) RICHARD DAVID GREEN
Combine a beige suit with leather trainers and a rose gold timepiece for a stylish daytime look
RED BULL WORLD Hauptplatz 1 8010 Graz
Getreidegasse 34 5020 Salzburg
A world full of action, sport and lifestyle. Experience an exclusive Red Bull shopping adventure. SHOP ONLINE AT REDBULLSHOP.COM
SHOP WINDOW
HOSCHEK ON HOME GROUND Lena Hoschek’s eponymous womenswear brand has reopened its flagship boutique in Graz after an expansion. The label, which has occupied the premises since 2005, has now incorporated an adjacent store. High ceilings, wood panelling, floral wallpaper and vintage details lend the space a fittingly retro atmosphere – this Austrian brand is known for its feminine dresses and tradition-inspired Save up to 15% by shopping tax free, see page 58
designs, all made using top-quality fabrics. Hoschek was born in Graz, so where better to discover her classic style than in her home town? grc Lena Hoschek, Joanneumring 3, 8010 Graz, +43 (0)503 09300 lenahoschek.com FOR MAP GO TO PAGE 55
GRAZ HERRENGASSE 2
SALZBURG GETREIDEGASSE 36
alphatauri.com
26 | N E W S
AN EYE FOR STYLE Dutch eyewear specialist Ace & Tate has just opened its first flagship in Vienna. The brand, which is based in Amsterdam, has won fans across the world with its accessible, fashion-forward approach to spectacles and sunglasses. Ace & Tate sees a great pair of glasses as an accessory, in the same way as a fabulous handbag or pair of shoes. Affordable prices allow customers to change their eyewear to match their mood or outfit. The stylish new boutique offers a wide range of styles and is staffed by experts who will make sure you leave with the perfect prescription and model. hl Ace & Tate, Neubaugasse 40, 1070 Vienna, +43 (0)7208 82947, aceandtate.com
PERFECT SCENTS Hermès recently added five new products to its Hermessence collection, created by Christine Nagel, perfumer and creative director of Hèrmes fragrance since 2016. Two essences de parfum, Cardamusc and Musc Pallida, feature a rare form of musk. The three eaux de toilette – Myrrhe Églantine, Agar Ébène and Cèdre Sambac – bring the ancient ingredients myrrh, agar wood and cedar to life in contemporary compositions. The eaux de toilette are presented in sleek bottles topped with leather caps, in a nod to the French maison’s heritage, which is rooted in fine leather. grc Hermès, Graben 22, 1010 Vienna, + 43 (0)1 532 5656, hermes.com FOR MAP GO TO PAGE 45
Save up to 15% by shopping tax free, see page 58
S H O P | 27
AUSTRIAN BEAUTY
PHOTOS: (TOP) © ESHOT BERLIN; (BOTTOM) AGOSTINO OSIO/@OSIO
Natural beauty specialist Susanne Kaufmann celebrates 15 years in business in 2018 and shows no signs of slowing down. The brand has just launched two luxurious new products: Hand Peel Rejuvenating (50ml, €63) and Hand Serum Rejuvenating (50ml, €84), designed to be used in tandem. The gentle peel works to repair skin and stimulate cell regeneration, while the serum smoothes and hydrates to help hands look younger. Susanne Kaufmann products make use of the unique natural ingredients found in Austria’s Bregenzer alpine forest. Each is packaged and bottled by hand in the region. hl Staudigl, Wollzeile 25, 1010 Vienna, +43 (0)1 512 4297, susannekaufmann.com
SHEER GENIUS This year is an exciting one for outerwear specialist Moncler, which has launched a new concept: Moncler Genius, comprising not one but eight collections. Each takes a different approach to the interpretation of the brand’s signature performancewear, in particular its famous down jackets. The eight projects are headed by talented designers chosen for their avant-garde approach to design, including a sculptural all-black line by Kei Ninomiya and globalblue.com
a tough-yet-pretty Victorian-inspired collection by Simone Rocha. Pierpaolo Piccioli’s striking contribution (pictured), which features floor-length padded jackets in bold block colours, is the first to hit stores. hl Moncler, Getreidegasse 44, 5020 Salzburg, +43 (0)662 840190, moncler.com FOR MAP GO TO PAGE 50
28 | N E W S
URBAN TRIBE Italian clothing brand Napapijri revisits its heritage in its spring/ summer 2018 collection for men, women and children. A retro look is refreshed with contemporary appeal in unisex ponchos, jersey pieces and lightweight jackets and knits, as well as bum bags. Bridging the gap between practicality and style, the collection incorporates logo branding, camo prints and a colour scheme that ranges from bright oranges and blues to soft pinks. Look out for The Tribe capsule collection of jersey staples, including joggers, T-shirts and sweatshirts. As suitable for the great outdoors as it is for city life, Napapijri proves it knows exactly how to do athleisure. grc Napapijri, Anichstrasse 6, 6020 Innsbruck, +43 (0)512 563723, napapijri.com FOR MAP GO TO PAGE 57
CLEAR VISION Porsche Design launched its first eyewear 40 years ago, when it introduced the P’8478 sunglasses with replaceable lenses. The brand is celebrating the anniversary of this ground-breaking style with the launch of the special edition 40Y pilot sunglasses. A titanium frame in matte black features gold details and is paired with grey gradient lenses that can be swapped with a choice of four interchangeable lenses in blue gradient, brown, mirrored olive/silver or mirrored mercury/silver. The glasses are available in two sizes, each limited to 911 pairs, and are presented in a handy travel box. grc Optik Neuroth, Eisernen Tor 2, 8010 Graz, +43 (0)316 815500 porsche-design.com
Save up to 15% by shopping tax free, see page 58
EIN MENSCH WIE JEDER ANDERE. BESONDERS.
www.meindm.at www.dm-drogeriemarkt.at www.facebook.com/dm.oesterreich
30 | N E W S
FITTING TRIBUTE This season, designer Donatella Versace pays homage to her late brother Gianni in a collection aptly named Tribute. Honouring the 20th anniversary of his death, Versace revisits the bold prints and colour of her brother’s iconic 1990s designs, perfectly capturing the glamour of a decade that is firmly back in fashion for spring/summer. While the motifs – leopard print, butterflies, underwater scenes – were drawn straight from the archive, the silhouettes were tweaked for the woman of 2018. Look out for handbags featuring gold embroidery, sparkling beads and the classic Versace medusa head. hl Versace, Trattnerhof 1, 1010 Vienna, +43 (0)1 533 2531 versace.com FOR MAP GO TO PAGE 44
Atelier Swarovski continues its collaboration with Jason Wu for a third season, expanding the Mosaic collection for spring/summer 2018. Gold earrings, necklaces, bracelets and rings feature clear and champagne-hued crystals, which Wu chose in order to highlight the purity of the materials. We particularly like the pictured ring (€179), which combines crystals with Swarovski pearls. Keep an eye out for the Prisma collection, a range inspired by the elegant Mosaic line but designed to be worn every day. grc Swarovski, Herzog-Friedrich-Strasse 39, 6020 Innsbruck, +43 (0)512 573100, atelierswarovski.com FOR MAP GO TO PAGE 57
Save up to 15% by shopping tax free, see page 58
PHOTO: (TOP) CARLO SCARPATO
CRYSTAL CLEAR
32 | N E W S
FINISHING TOUCHES Accessories brand Pellens & Loick was founded in 1870 when Hermann Pellens and Johannes Loick joined forces to produce neckwear. Almost 150 years later, the brand continues to produce exquisite items for the male wardrobe. Browse the latest collection of ties, bow ties, handkerchiefs and pocket squares – the pictured pocket square (€39) is made of pure linen. From subtle colourways to eye-catching styles, there’s something to suit every taste and occasion. grc Steffl, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, pellensundloick.de FOR MAP GO TO PAGE 44
This season’s ultimate travel companion is the new and improved SHOP TAX FREE app. Our city maps will take you to the best Tax Free Shopping destinations in Austria, including the world’s leading brands and high-street names. After your shopping day is over, use the app to find nearby city centre Refund Offices. Enjoy faster, easier Tax Free Shopping using the app’s built-in SHOP TAX FREE Card. Once your passport details are stored, your Tax Free Forms can be autofilled with one click. As you shop, keep track of your tax free savings using the handy refund tracker with real-time status updates. The SHOP TAX FREE app is available in English, Chinese and Russian; download it free from Google Play or the App Store. rp
Save up to 15% by shopping tax free, see page 58
PHOTO: (TOP) ANDREAS WEGELIN
SHOP TAX FREE ON THE MOVE
EN GL I S H | Р УС СК И Й | 中 文
VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的 网站globalblue.cn, 了解最新 奢华购物旅游信息，每日更 新
SHOP
FOLLOW US AT... PHOTO: MEREDITH BRADEN BUCHER
/GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- Globalblue GlobalBlue环球蓝联 /globalblue /globalblue @shopmagazine_
60 64
61
PHOTO: RAFAELA PROELL
Vienna is known as one of the most elegant cities in the world, with good reason. Hannah Lewis reveals the many charms of the Austrian capital
Above: Vienna at sunset, viewed from Das Loft restaurant and bar
I
n recent times, Vienna has been voted not only one of the happiest cities in the world, but also one of the most elegant. To those who know the city, this will come as no surprise. Offering a wealth of cultural sights and activities, enticing bars and restaurants, leading designers and a bevy of high-end boutiques, the Austrian capital’s mix of historic charm and contemporary luxury cannot fail to win you over. Vienna’s reputation as a centre of art and culture is well deserved, and nowhere is this better experienced than in the MuseumsQuartier. One of the world’s most extensive and vibrant cultural spaces, the MuseumsQuartier, known as MQ, is home to a variety of museums celebrating art – in
particular Austrian art – across the centuries, exhibiting everything from classical to modern pieces, painting to performance. It also plays host to a variety of restaurants, cafés and bars, many of which offer picturesque terraces perfect for the warmer months. A stunning mix of 18th-century and 19th-century historic buildings adapted and expanded for modern visitors, MQ cleverly unites the city’s past and present. Another Viennese district of note, this time for retail reasons, is the Goldenes Quartier (Golden Quarter in English). The Goldenes Quartier covers three main streets in central Vienna – Tuchlauben, Seitzergasse and Bognergasse – and is home to one of the highest concentrations of luxury fashion
Above: Vienna’s MuseumsQuartier is one of the world’s most extensive and vibrant cultural spaces
PHOTO: HERTHA HURNAUS
36 | F E AT U R E
PHOTO: © GREGOR TITZE/SIGNA
S H O P | 37
Above: Bognergasse in Vienna’s Goldenes Quartier
boutiques anywhere in the world. Come here to discover the fine cashmere of Brunello Cucinelli, the avant-garde ready-to-wear of Alexander McQueen and the exquisite suits crafted by the expert tailors of Neapolitan label Kiton. Italian superbrands Prada, Miu Miu and Armani all have impressive flagships here, as does French maison Louis Vuitton. This January saw the opening of a new branch of renowned high-fashion concept store Amicis on Seitzergasse, an exciting addition to the Goldenes Quartier. The existing Amicis locations have long
been favourites among Vienna’s most fashionable residents, loved for their mix of well-known labels such as Balenciaga and Givenchy with zeitgeisty newcomers like Vetements, Off-White and Yeezy: the Amicis aesthetic is ‘easy luxury’. When you’ve shopped to your heart’s content, be sure to pay a visit to Japanese fine dining restaurant and sushi bar Aï, which opened towards the end of 2017. Aï is the Japanese word for ‘love’ and the kitchen, which Above (from top left): a dessert served at Opus; Steirereck
houses a robata grill, presents innovative Japanese and Asian cuisine. Don’t miss the luxurious cocktail bar and lounge. Aï is just one of a number of outstanding restaurants that have cemented Vienna’s position on the global food map. The city is home to 10 venues with one or two Michelin stars, and a host of other eateries that the prestigious guide highly recommends. Try Opus for a modern, elegant take on Austrian cuisine, or Steirereck for dishes that make the most of local and seasonal produce. Experience some of the best meat-free dishes in the world at vegetarian and vegan restaurant Tian. Between meals, enjoy a leisurely coffee at one of Vienna’s famous historic coffee houses, or sip an aperitif at a luxurious cocktail bar; Das Loft offers panoramic views across the city.
Vienna is home to a number of talented fashion designers, many of whom came to the city as students of its prestigious university of applied
PHOTOS: (TOP LEFT) © LUKAS KIRCHGASSER FOTOGRAFIE; (BOTTOM) RESTAURANT STEIRERECK GMBH
38 | F E AT U R E
S H O P | 39
arts, where high-profile lecturers have included Viktor & Rolf and Raf Simons. Petar Petrov is one designer to have benefited from such stellar tutors. Born in Ukraine, Petrov was inspired during his studies by the principles of Viennese modernism and by a love of fine materials and purist forms. He based his eponymous label, launched in 2009, in the city. Petrov’s womenswear collections take beautiful materials as a starting point. He conceives detailed, impeccably crafted pieces that show fabrics at their best, eschewing excess and gratuitous decoration. The resulting collections have a timeless feel that reflects his belief in sustainable luxury. ‘If products and ideas have quality they do not lose value,’ he says. ‘This is the tenet of Viennese modernism I want to honour today.’ Petrov’s garments combine relaxed fluidity with precise tailoring, and are stocked at such exclusive locations as Park, one of Vienna’s most acclaimed concept stores. Whether you’re visiting Vienna for the first time or the 10th, this charming city is filled with cultural delights just waiting to be explored. From luxury fashion to world-famous art, by way of mouthwatering food and drink, this is a place with more than its fair share of elegance and style Above (from left): Petar Petrov; Brunello Cucinelli, both spring/summer 2018
BREGENZ · BÜRS · EISENSTADT · GRAZ · HOLLABRUNN · HORN · INNSBRUCK KLAGENFURT · KREMS · LINZ PARNDORF · RIED SPITTAL · ST. PÖLTEN · TELFS · TULLN VELDEN · VÖSENDORF · WELS · WIEN · WÖRGL
PHOTO: © WIENTOURISMUS/PETER RIGAUD
AUSTRIA GUIDE Global Blue’s guide ensures you make the most of your trip to Austria with a look at the country’s must-visit destinations, including authentically Austrian eyewear, footwear and beauty boutiques – don’t miss the Hofburg imperial palace in Vienna (pictured). Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/austria.
42 | AU S T R I A G U I D E
VIENNA SHOP HIGHLIGHTS T- P L A TZ
L A N D ES
FELD
ER ST
R A SS
UNIVERSITY OF VIENNA
AU SP
L AT Z
E
S LT
R S ITÄ T S R IN
TR AS
SC
SE
IMPERIAL COURT THEATRE
TR
HE
BA
U N IV E
RATHAUS
AS
E NK
NK
GA
S
L
SSE
freywille.com
ST
RA
S R AT S
USPL A TZ
EL
E
R E IC H
SS
2
R AT H A
W
Das Loft Stunning views over the Austrian capital make this stylish restaurant the perfect place to spend an evening. Das Loft, Praterstrasse 1, 1020 Vienna, +43 (0)1 9061 68110,
LÖ
STR A
FEATURED ON PAGE 16
Volksgarten AUSTRIAN PARLIAMENT BUILDING SCHM E R LI N G P L.
VO
SC
L
G KS
AR
TE
N
HM
ER LI NG
dasloftwien.at
PL
HE
Z AT
FEATURED ON PAGE 34
IE N ER
RI N
GS
TR AS SE
BU RG
M
RI
US
NG
EU
M
K IR C H
SP
MUMOK
TZ LA
KUNSTHISTORISCHES MUSEUM
IT E
G.
BRE
BERG
MUSEUMSQUARTIER
GA
GASS
aceandtate.com FEATURED ON PAGE 26 U-Bahn
GA
SS
DO
R
M
E
HI
LF
EN
PAGE
46
H
EN
IA
MP
ST ER
D LIN
AR
GU
RA
SS
E
E
Ace & Tate The new flagship store from the Dutch eyewear brand is filled with some of the most stylish sunglasses of the season. Ace & Tate, Neubaugasse 40, 1070 Vienna, +43 (0)7208 82947,
4
LE
E
SS
FEATURED ON PAGE 30
W
4
UNDS
versace.com
NATURHISTORISCHES MUSEUM VOLKSTHEATER
S IG M
Versace This iconic Italian fashion house’s store on Vienna’s Trattnerhof should not be missed by fashion fans. Versace, Trattnerhof 1, 1010 Vienna, +43 (0)1 533 2531,
3
Place Of Interest
I
A NF
G
TE
F R IE D
HTSS
R IC H -S
GERIC
1
C H M ID
Frey Wille Frey Wille, one of Austria’s leading jewellers, is a must-visit for some new additions to your jewellery box. Frey Wille, Stephansplatz 5, 1010 Vienna, +43 (0)1 513 4892,
R AT H
S H O P | 43
AS SS
ZE
E
SE
GA
I
TE
AS NB
ST
SSE
UB
SE SE
STR
AS S
AS LG GE
SSE
RI SE
R.
IN G
ST
RAS
GA
ER R
RT
R ST
RKT KARLSPLATZ
AS
G
AR
H
globalblue.com
ABE
THS
ER
LO
E L IS
TR A
SSE
R.
MA
TH
RI
AT Z
NG
KA
RPL
Stadtpark
STADTPARK
E
NG
HGA
SE
HE
GAS
E
NT
NTN
NA
GER
F IS C
HLE
STUBENTOR
NG
AS
TG A
BE
K ÄR
E
RI
SG
OR
HU
K ÄR
NTN
WA L
MA
SS
RK
NE
LPF
SC
TR A
SSE
AN
K RU
ERS
RF
IT Z
PA
FF
AN
GE
TT
HO
JOH
SSE
SECESSION
IDE
DL
A RKT
NEU
E
SS RA
ME
ST
HIM
TE
R.
ER
ST TRE
LE
TR A
SE
GE
HIL
THS
ILE
ER
RA
ZE
EM
AS
LL
ER M
SSE
SC
ABE
SE
RI
LG A
E L IS
VIENNA STATE OPERA
SSE
AS
44
Burggarten
NGA
SG
NG
SE
GEL S P IE
HU
GG
PAGE
HOFBURG PALACE
OPE
EL
SE
NF
1
SE GAS
AS RG
STEPHANSPLATZ SIN GE RS T
W EIH B UR
D O MINIKANERBASTEI
E
SS RA
WO
N
EE TH
RO DO
TSC
DE
NE
ST. STEPHEN'S CATHEDRAL
AS TR
RS NE
ÄU BR
R EI
EL
NP
SO N
P O S TG
SE
BE
KT
PA
AR
M
HL KO
3
AR
E
KT
E
SE
44
TZ LA
U
SS
SS
A TÄ B TT E
HM
RI
DS
RO
RA
GAS
PAGE
Z
AN
ER
NM
ISC
G.
ST
R EN
L AT
RA
SCHWEDENPLATZ Z
RK
ER HER
BA L L H A U S P
G
L AT
FLE
PAGE
45
ENP
ST
BR
LN
HERRENGASSE
ED
N KT
BE
M
AL
TU
CH
U LA
HW
SE
UR
W
SE
AS
AR
AS
SS
E
RG
SE
GA
TR
G.
LE
ER
RS
ER
E
A DH
US
S GA
GN
GE
SC
SE
AM
N
AG
SS
N
BO
GA
LA
E
IN
AS
KR
EN
T.
SS
R G
S
PL
NT
US
IP
TE
RR
NS
E
AB
GA NN RE
CH
ER
HE
NS
W
EF
DE
2 RG
TI
HE I
SSE
LV AT O
EN
G
SS
R
E
AB
EN
SA
IN LO T H R
GER
ST
44 | AU S T R I A G U I D E
Kohlmarkt, Naglergasse, Wallnerstrasse, Habsburgergasse & Kärntner Strasse (W CAFÉ CENTRAL
P.47
LO
IS
BE
N AK
AU
AM IC VI IS E N (M NE EN W Ö ES T
RI
B R WOO AN D DS TÄ TT E T K AR M RN
S
Y
AS LG
M
SE
CH OO
SE
BLACK DIAMOND ●
● VI
●
HL
D EIN ST
E
C TU
JIM
GAS
SS
OMAM EN ICI Ö ●S ●
●
EN
GA
● N . TO G IT ER L ● VU GN NE A B O CH
RR
ER
TIMELOUNGE ● ● MAX MARA FREYTAG & BERNDT ●
E G VA A LE E VE NT TR N IN O ET O ● A ● ●
U
HE
GL
TT
O RI ● PO NI ● A EM M IU AR IU M M
BO
NA
● BAMBINI
RE
LG A
NE
AS
EGE
SE
TR
● DOMINCI SALAMANDER ● ZARA ● SISLEY ● ERIC DOTZAUER ● ● BOMPARD MÜHLBAUER ● ● ALJA & FRIENDS SWAROVSKI ● ● FOREVER 21
SPI
EE
ÄU
RG
NE
AS
RS
BU
E RS
DO
TR.
RO
TH
BR
Café Am Hof
BENETTON ● PAUL VIENNA ● GEOX ● JONES ● RADO ● RIMOWA ●
AS
E
The Bank
JOS
SS
RG
GA
T NER ST
SE
SWATCH ●
E
ER
SE ITZ ER GA SS
GN
ÄU
EE
TH
RO
GE
P.36
ST FF
HO
TT GE
K ÄR
H
SSE
NE
SG
AS
SE
ER S
SE
ET
AN
IS C
HG
SE
E
Shiki
CIRO ● ZAK ●
AS
● ART & STYLE ● WEMPE UNITED COLORS AN ● OF BENETTON NA GA ● ECCO SS
NTN
AS
TR.
HG
GO
JOH
TR A
ER S
SC
LF
GEORG ● FRITSCH
Non-Global Blue Retailer
Peek & Cloppenburg
● D’AMBROSIO ● SALAMANDER
MARIONNAUD ●
WA
SE
● STREET ONE
MANGO ● SWAROVSKI ●
DOUGLAS ● LOBMEYR ●
TE
TIN
NU
Department Store
Steffl
R.
IE
SP
GUS AU
HA
Global Blue Retailer
● DOUGLAS
● SIR ANTHONY
HUGO BOSS ● WOLFORD ●
INTIMISSIMI ● DESIGUAL ●
AS
● GERSTNER
AS
SE
Neuer Markt
LG
TZ PLA
DO
EP H
7 FOR ALL MANKIND ● ● ROBERTO CAVALLI BRUNELLO KITON ● ● BRIONI ● ALEXANDER MCQUEEN CUCINELLI ● ● POMELLATO SAINT LAURENT ● ● CHURCH’S ● BAMBINI ● EMPORIO ARMANI ● MULBERRY PRADA ● ● MIU MIU ● ETRO ● VALENTINO LOUIS VUITTON ● ● BOTTEGA VENETA
EG
R A SSE
DOHNAL ●
N
BR BO
K ÄRN
BS
SP
SE
.
RG
N KL DE AN LO P L ●
HA
SSE
SS
O●
KO
HL
M
AR
KT
B AU
BURBERRY ● BREGUET ● GLASHÜTTE E DOLCE & GABBANA ● ORIGINAL ● JA ● SO ● C ELLA VIENNA ● M ● BR AR IR HACKETT ● GI E TI GO DIOR ● LENA E HOSCHEK I ● O T THOMAS SABO ● RG LI R TT G ● O ST IO NG 4 LD TIFFANY & CO. ● JA ● R. AR GR S VE HR ● G MICHAEL KORS ● CH M SC UC RS ES A A ERMENEGILDO ZEGNA ● M ● CI NI B H A Z I C U ● S EN EI ED LL P.3 E ● TOMMY HILFIGER ● ● CH AL TE GA IN V 0 ● H N CHOPARD ● ● M Ä ME G I AT O SS ● M ON M NI R E W OPTIK PILWEIN ● AS C E E OL ● ● FE LE RL ANTIK JUWELEN ● S R ● R IM R E RR AS FE LORO PIANA ● ● FA O Z N O AG PE S ● A H ET D P.16 S FREY WILLE ● UT AM R H D NN E & & ON TI ● OU OU A IND FI ● GERRY WEBER O SC SÖ ● GE S GL L SC HE ● STEFANEL HN H& NT E O AS HM ER E M LE F CECCONI ● ● EI M ST EN ER ● OMEGA ● WMF E BUCHERER ● ● HUMANIC RG
K RU
GER
STR
● POPP & KRETSCHMER ● ZARA HOME
Restaurant
ASS
E
Featured In This Issue
S H O P | 45
G DL
KT AR
M HL
E
ER RO
● WAGNER TOD’S ● ● KÖCK ● NAPAPIJRI SALAMANDER ● ● HERMÈS P.26 WOLFORD ●
KO
SI
●
DS
KT AR●
E
TÄ TT
● V N M CO ILLE
E
B AU
S RO ER Y& JA ● SO P BO M ● HILI CH IR PP M GO ON PL LD TT EI DI ● ESCADA SC S N AL TR HM ● SCHWÄBISCHE JUNGFRAU M . MONTBLANC ● G R OD IE ● ● NÄGELE & STRUBELL E LONGCHAMP ● A B ● ZU D G T E M MARC O’POLO ● IM J A S MAX MARA ● N O B VERSACE ● ● ER CK S E HELDWEIN ● PA L A EY ● SWATCH ND ND CL KNIZE ● ● CAMPER OR UB BALLY ● A IWC ● PAUL & SHARK ●
GO
AM
AN
O
KR
BR
D’A MB
AS S
JULIUS MEINL ●
SS
N
ID AS
BE
AD
AU
●
E
HL
PL AY
C TU
EI N ST
SS
RE
G.
GA
●
ER
ER
●
GN
GL
GA
BO
NA
SP OR TA L
M
Graben, Bauernmarkt, Brandstätte, Rotenturmstrasse & Stephansplatz
ST STEPHEN’S CATHEDRAL Stephansplatz
PHOTO: JULIAN MULLAN
ALJA & FRIENDS The Alja & Friends jewellery studio has expanded its store on Kärtner Strasse. Alja & Friends was established in 2015 by three designers who wanted to offer an alternative to traditional jewellers. The enlarged space now spans two floors where you can watch bespoke pieces being made in the studio, shop pieces by the three founders and discover jewellery by other Austrian and international designers. Place Of Interest
Café
Bar
Items available to buy range from wedding bands to works by rising stars and you should also keep an eye out for the curated exhibitions held at the studio twice a year. Alja & Friends, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 907 6643, aljaandfriends.com
46 | AU S T R I A G U I D E
Mariahilfer Strasse ES
CH
TH
EN
G
CH
GA
RD
IG
AS
SE
GUM P E N D O R F
EO
BA
A IR
GA
E
ER
LLE
E
RA
SS
ST
RA
ER
ST
NZE
LF
WIE
SS
AH
KE
LD
RI
LIN
BA
SS AX E UM LA ER ●B IRM C I H ● AN I OH S● UM RL FUS E ●H TE US RE DE SS ZHA ICH KA KE ● ER E L GA E E PEL H ● T ● EN IT T ÜN APO GR UB RIG D● R B ● IN G U W IM EN IJO SUD UF E LA ●B KA AL SE TS TR AS ER ● I C HN Z E N RG L E IN S LE AN WIE T KE S ● RS HE KÖ LE OT UT LEOPOLD MUSEUM AP O ●B S I LE ER NT AR ●I CH LE NT AI E E A N E LV I L S S S E O IT ● AS ● BL’O C C DY M E ● R- G SS ● B R A NA’S DM ● FE GA ● ALIS I R AG ● HO R I AS Y EN L G E I L ● CO OV S N T E EG I TER ● U I L N W T E ● PUL Y B PO S H EC AG SC ● BUSS ERS H O N B AW IS ● R LRT P AR I ● ● RUNN KA IE P SMA SE ● J O L U E M IME L ● R AS A O M T IQ B PA R LIG W GA INY SHOP B O UA N A P O T T O ● EL IN ● K N ● S S DM A E R IC A L E R IE R K E R ● SJ E A N R E ’S W E I S JO AM G ÜH YO EK ● ● CL AI TER NEW TUR L ● LG ● WA L C K L E AS E OHN ● O B A SE EN ● RB I L L A N I CA UHR ● HUM DOR ● PA N NN ● H&M HMA ● D EIC E S ● JON UE ● VO G Z E S ● NET AS & ● MA
SS
E
MA
RIA
DÜ
RE GA E
BA
DG
AS
SE
k Pee urg b pen
SS
FT
G
END
IF T
MP
SSE
SE
GU
AS
NGA
TR
LU
RS
TER
FE
ENS
HI L
SIEB
ST
KA SH R● ER RN NDE ● ● BL U S HN G E O D E M A H IB O ● ● OR A IK M TC & CO N M ● C ● S U E IN WE JONE S ● HE ●T OT B ER ER ER K& OR HU ÖLL J A C U T F IT T O N E ●● R● T ● DH A L L K E M CE O T OY E A N S T R E ED IR E C R ● AN N IAN B B ● E U R U B RM IL L R T S M E R K UR A ● ● HM G I FO CAM SPO ZA ● H&M K PER ER ● PEA L ss ILF ● H G EKE IAH ngro N ● Ger S AT U RITA ● ● OT H M A R L P U R UA D ER N ● A O S G B L ● ZD E S I R WA U E R Y MER PA L ● OB E TL A ERG D● ● HAR N EN EAR MO I ● ● W EI L & B P R OIS S IMIT ● R IM ● PUL IN T E S PU M A ●● SH ● P ER OGE G A SSE ● ●Y L IV N S O O M M AU ● CH E R I C O K Y IX ● R O S F NN A● R ZO MA O L K A1 ● THU IEL KO M ●F S● E O H MO NIA XS MA DO RSO ND E SE ZE ● SS SC A L K CO AS G A U G L A SIE ● ● CO P T I TR H R E D O P IM K GS ● ● ZO L L N IP I V ● AH RL RNA ILL ME E T EY J AY ●● E A ●K YL L A DWAT C HK ● ST & S URE RT T A ●
ORF
Clop
ER
A SAL
ST
RA
S CHA D EKGA SS
AS
SE
TR
AS
RS
NG
FE
DE
HIL
E
E
RIA
SS
MA
LIN
SE
NG
GAS
SE
ASS E
DEN
EI
L IN
T SIEB ENS ER N G A SSE ● IN A KE NT ● AR NO LD ’S
GA
SSE
●
RIA
CO S
BAU
MA
PARK ●
AY
TR
A ND
SE AS
B IK B
E
Non-Global Blue Retailer
KD
RS
ER G A SS
Global Blue Retailer
EE
FE
R IC H T
H E R M A NNG ASSE
●W
HIL
N EU B AUG A SSE
NEU
OK ●
S SE G E O X ● ● SGA C&A ● REA ES BETT
Place Of Interest
●A
AU NT
ER
’S
S N IP E R ● E IT EN R
Department Store
S H O P | 47
LEDERHAAS Inspired by the richness of the Austrian countryside and ingredients such as the country’s natural alpine rock salt, Lederhaas is an organic beauty brand based in the heart of Vienna. Founded in 2011 by Wolfgang Lederhaas, the company’s creative laboratory produces fragrances and skincare that are kind to both skin and the environment. The Rock Salt Edition, which contains mineral-rich salt from the Salzkammergut region, comprises hand and body washes as well as the brand’s innovative peeling soaps, which polish and detox the skin with their gentle, clarifying formula. The brand’s commitment to ethical skincare is second to none – products in both the Rock Salt Edition and the equally popular Botanical Edition are created using organic raw materials and fairly traded ingredients. Saint Charles Apotheke, Gumpendorfer Strasse 30, 1060 Vienna, +43 (0)1 586 1363, lederhaas-cosmetics.com
CAFÉ CENTRAL
PHOTO: (BOTTOM) CHRISTIAN HUSAR
One of the most famous and traditional Viennese cafes, Café Central was established in 1876 and is known for its impressive interior. Marble columns, high ceilings and a grand piano in the centre of the room are among the features that help to create the café’s distinctive atmosphere. Café Central is also noted for its history of illustrious customers; past patrons include Leon Trotsky, Vladimir Lenin and Sigmund Freud. Step back in time over a coffee and a pastry at Café Central, a destination not to be missed. Café Central, Herrengasse 14, 1010 Vienna, +43 (0)1 5333 76361, cafecentral.wien FOR MAP GO TO PAGE 44 globalblue.com
48 | AU S T R I A G U I D E
SALZBURG SP
ER
GS
TR
.
FR AN Z-JOS
EF -ST R AS
SE
FA
A
R UE
BE
RS
DR
E L IS
TR A
EIF
A SS
E
E
E SS GA ER
E
G
SS
TE
RA
TS
ST
Café Sacher
NZ
.
LI
SG
RK
AR
RG
NZ
G.
50
MO
AR ILH .PH
WR
G IS
PAGE
49 Alter Markt
J UD
Alter Platz
R E SI
RU D
OL
E
FS
KA
EL A
I
Waagplatz Mozartplatz AT Z
D EN Z PL
Residenzplatz
KA
Domplatz
IG
SALZBURG CATHEDRAL M Ö N CH
FESTUNG HOHENSALZBURG
Place Of Interest
SB ERG
Kapitelplatz K A P I T
EL G A SS
SE AS
BUCK ELRUTHSTR .
ERN ST-S O MPEK-STR.
M Ö NC HS BERG
K AI
EG
LG . Max-ReinhardtPlatz
IM BERG S T RA S SE Konditorei Ratzka
PAGE
TS T
TA L
SE
Z AR
FS
G AS
MO
Z
EIN
NG .
O
A DE
MOZART’S GEBURTSHAUS
U NI VER S ITÄTS P L AT H
MEN
G.
E
PRO
R- G .
MÜ
GR IE S GA S S E
50
K AI
FNE
SE
ST
PAGE
E R-
AS
SE FS -K AI MUSEUM DER MODERNE
NIK
NG
MA
TE
Z-J O
G E T R E I D E G A SS
Café
SE
E
ÄT
AN
AS
BE
GST
FR
RG ZE
SS
MOZARTWOHNHAUS
AU
S GA
I
H
Makartplatz KA
ER
TH
E ST
.
E
K E IT
STR
AB
PRO
T AU P
IS
SE
IFA LT IG
RH EL
AS
D RE
NE
TR
-HAF
LL
ZS
UND
MÜ
AR
LIN
S IG M
W
SE
SC H
AS
D
SS
SE
- LO
RA
AS
R IS
-S T
TR
PA
N RO
H -S
MIRABELLGARTEN
TR
R IC
SE
T EG
F-S
ET
AS
N ER-S
SE
- DI
SG
MÜLL
O Z-J
G NEN
AN
AN
LF
EIT
HR
WO
IGK
AI
SC
FR
A LT
THK
SSE
ABE
SCHLOSS MIRABELL
E
S H O P | 49
TEA & CO The perfect spot for some souvenir shopping and a little light refreshment, Salzburg’s Tea & Co is well worth a visit. Austria is well-known for its coffee culture and the experts at Tea & Co want to make tea just as popular. Stepping into the emporium, visitors are greeted by the fragrance of blends from fruity combinations to herbal varieties; the choices that line the shop’s walls are comprehensive. Trained tea connoisseurs will help you to find your perfect blend, taking into account your personal tastes and the health benefits of certain mixes. A favourite with visitors and locals alike, Tea & Co is sure to brew your perfect cup, whether you are searching for a distinctive blend from the Far East or from the local Salzburg herb garden. Tea & Co, Griesgasse 7, 5020 Salzburg, +43 (0)676 735 6914, tee.co.at FOR MAP GO TO PAGE 50
Alter Markt & Waagplatz Area
S TA TT
P.66
ZILLERTALER TRACHTENWELT ●
SOUVENÏR MAROJ ● N WA
LLN
STRANNER ● ER
Alter Markt ● AIGNER
RES
ID E
NZP
L AT
Z
RG
Waagplatz WA AG P L
GANT ●
● OPTIK SLATNER
LF
SK
AI
ER
DÖLLE
A
KOPFBERGER ● ● KO PPE
DO
ECH N
BROD
RU
E
TENL
Café Tomaselli
A SS
I
GO L D G A SS E
ERK
.
EN G
KA
● FO RS
STR
● ES CAD
A lt e r
HAF NDMU R ST
R LW
SIG
RFÜ
●Z UCK E
JUD
L FS
ÄSSCHEN
CH U
PA L MER AU G S● ART EN ● HER MÈS ● S IL L AM ●
DO
●C OLL IN ●P UUR S HÜTE ●K OPP ENW ALL NER
DA ●
M a rk t
PRA
RU
IN T
E
ROS ITA ● KÖ NOM CHERT ● IN A T IO N●
FN E
R- G
A SS
E
MASSIMO DUTTI ●
●L A PO
G A SS
● WO L
● FO SS
IL
FORD
JEANS ONLY ●
G ER L LIN
● DA
Ra th au sp
la tz
Hag ena uer pla tz
● STEINACHER KIDS
AT Z
C. DEMZE ●
Mozartplatz
Residenzplatz
Global Blue Retailer
Non-Global Blue Retailer
Tourist Information
Featured In This Issue
A lt e r
ÄSSCHEN
L AT Z
GO L D G A SS E
Hagenauerplatz
HALLHUBER ●
MARIONNAUD ●
MOLTNER ●
HACKENBUCH NER ●
ORSAY ●
DOUGLAS ●
ZARA ●
KIRCHTAG ●
CLAIRE’S ●
ASCHAUER HÜTE ●
STASSNY KINDER ●
RED BULL STORE ●
PALMERS ●
ALPHATAURI ●
SALAMANDER ●
DANTENDORF ER ●
P.27
PHILORO ●
MONCLER ●
STERNG ÄSSCHEN
FRITSCH ● JUWEILER NADLER ●
ROECKL ● THOMAS SABO ●
Carpe Diem
A SSE
MERCEDES-BENZ ●
● HÄM MER LE ● ADRIAN O ● DEN KST EIN ● BONITA ● H&M
● FREY WILLE
BÜRGER
SP
I TA
LG
.
● GMU NDN ER KER AMIK ● STA SSN Y ● SPERER ● G7 LIFE STY LE ● LOU IS VUI TTO N ● JUW ELEN HAA SMA NN ● FUR S & FAS HIO N ● AIRFIELD ● AMA DEU S OPT IK
● TOM MY HILFIGER ● SOU VENIRS & GESCHENKE ● LAN A STRICKW ARE N ● GEOX ● TRACHT EN WEN GER ● ENN SMA NN ● DAN TEN DOR FER
● BEN ETTON ● SWA ROVSKI ● WAN GER ● JUW ELIE R KAL TEIS ● ENN SMA NN ● JUW ELIER SCH NEID ER ● MOZ ART ● TOD ’S
● PÜH RING ER ● MAD L ● R F AZW ANG ER ● VERO MODA ● TRACHT ENSTAD L
ITÄTSPL .
U NIVERS
● TEA & CO
P.49
M Ü N ZG
GE T R EIDEGA SSE
G E T R EI D E G A S S E
Shopping Centre
Place Of Interest
Non-Global Blue Retailer
Global Blue Retailer
GR IE S G A SSE ● NESPRESSO
Mozartplatz ● MANNER
Z L AT
NZP ID E
RES
WA A GP
Waagplatz Alter Markt
RG
DÖLLE
M a rk t SIG
AI SK
MU
HAF
● BO ●
H ACH TN
ER
IL A N O
● LA
Ra th au sp
NZ
● FO S ● DIE SIL B ● RIG RÏL L E L ● WO ER ’S L FO R D
● MO N ● GE TBL ANC H ● E S M AC H E R P RIT ● BR OW N ● LU M CH RIS A S T ● IN S M A S AL ZB U RG
GGI M
H TEN SC
E
E
S●
A SS
HIN G
ST EF A N EL S&T
R- G
MAS S DU T IM O TI ● AL ES KÖ SI C CH RO ● ER SI T T ● TA ●
FN E
AE
GIF T
B RO D
ND-
G A SS
T R AC ZIL L ERT H T EN A L ER W ELT ● L AU R EL ●
● TR AC
LF DO RU E A SS
JUD
● LUDWIG REITER
● ESCA DA ● KO PP EN WAL LN ER ●D IV E C F A BY M ● & A SHIO A KO L E BA S N ICS ●C R ● B AI RAX ●W IN D SOR
NEW S C H O N E BY UL B R A LIN ● UN ● LONGCHAMP ●
Café-Konditorei Fürst
NOMINATION ● PRADA ● PALMERS ● AUGARTEN ● HERMÈS ●
JU D E N G A S S E
LE ● HÄM
M ER
HE SCH U ● MIA MANGO ●
Alter Markt
TEA & CO ●
EN G
I
KA L FS
DO
RU ● STIEFELKÖNIG
● DALLINGER
la tz
● HUGO BOSS
la tz
● MAYER
Ra th au sp
● SPERL UHREN SIEGL ●
Hag ena uer pla tz
50 | AU S T R I A G U I D E
Judengasse, Sigmund Haffner Gasse Hagenauerplatz & Rathausplatz
Alter Markt & Waagplatz Area
● E2
porsche design EYEWEAR
SEIT 4 0 JAHREN NUR EINES IM BLICK: DAS AUSSERGE WÖHNLICHE. Porsche Design Outlet Parndorf | Designer Outlet Straße 1 | Top 132 | 7111 Parndorf www.porsche-design.com/P8478-40Y
52 | AU S T R I A G U I D E
RI
TH A-
ER
E
A SI
-A
LL
E
M
A
GRAZ
MURINSEL .
Schlossberg
LEN
S AUR AU GASSE
DK A
Stadtpark
I
K AI SE R-
SS
ST
SS
GA
RA
OR
PAGE
E
BÜRG
E
PL
.
RN
RI
JO
AN
NE
ING
OPERA
GL
EIS
R E IT
OS
TE RW IE
SG
SS E
R DO
GA SS E
FE
RG
AS
SE
Jakominiplatz KL
SE
55
R UM
NG
GI R AR DI
E
SS
SS
GA
GA
AT Z
EN
IES
EL
E
GR
E
TZ
RR
SS
IPL
SS
M
HE
GA
SE AS
IED
RG
HM
BE
SC
R AU
SSE GAS
AS
YS T R A R A DE T Z K
SE
Place Of Interest
NG
GA
LA
T
UM
E OP
PAGE
GA
LA
RI
RG
FP
LANDHAUSHOF
OR K A ISE R F E L D
HO
A
SC
BR
TG
BI
AL
H EC
UT
KO
RG
T LA
BU
TP
SSE
UP
PAGE
54
E SS
LE E
BU
ST. CATHERINE'S CHURCH AND MAUSOLEUM
Z
NE
M A RBURG ER KAI
G RIE S KA I
NI
G-J OH A N N -AL
ERG A
A SSE
E R ZH ER ZO
SP
56 HA
DE FR EG
E
CK
SS E
MURG SE GAS TO R NEU K AI MA RB U RG ER
G AS SE
GR IE SK A I
G R IE S
G ER G .
SA
R STR A SS E
SE F- KA I
H I L FE
FR AN Z-JO
LE N D K AI
M A R IA
Südtiroler GRAZ ART Platz MUSEUM
B E LG IE RG A
CLOCK TOWER
SCH U
LG A SS E
SHOPPING IS BETTER WHEN YOU DO IT TAX FREE Shop Tax Free and save up to 15% Find out more at globalblue.com
54 | AU S T R I A G U I D E
Sackstrasse, Hauptplatz & Herrengasse ● KUTTLE R PELZE ● RETTL
HOFG
A SSE
ST
RA
SE
CK ER ● KAS TNE R & ÖHL
● LUDWIG REITER
E
RG
SS
● NESPR ESSO ● THO MA S SAB O BIPA ● ● CAL ZED ONI A HÄM ME RLE ●
AS
INE TT ●
SA
ANT IKE S KAB
SP
O
I RD SK HA EIK NW UD N A H P FÄ S A N HO LU RM N ● H E A R I OA DY S J L A SSE ● M EF B O EI MURG ● U ● R E YW H&M ● H L G ● T S AS ● TA L FORD ER WO L E A R L ● ● SE P LM OP ● A H S P ARA OX ● E ● G P P E R ● ZEL S E ● 3 BA IC ● PALMERS W U RP O T H E K ● BIG AN BER Haupt platz EN RA ● HUM LHU IN ● FS ADLE L LU L AU ER ● T ● R A E HA HUL & O HUB BILL ● C G S LD ● ● BAN WO R U RI ● A BULL ● ER R E D A L P H AT B E R ● TA N D H WE A T Y NI R R GE BO L AM ER ● A S AMM er ● N KL Sach AN ● ● ER G A S S E IS ● LM N E R IO E MPF E T Z IN TE FIE STE E ● EK S H S ● T EL GA PO ● FA N HT NA IG G D STE R● RE EC CHN IN BE BÄ HU BR LÖS SK ● L ● E S ’S B A E MU ● LIE AIRE OD R I SN A U DR ● M ● U L C T & RK ER E N TO ● A Z RIO CH L ● HU SHA OCH R GR MA WUTS UBEL ● R MC ES R RKE A S● TIK ST LA ● ● OP ELE& UG H Y V W YO TA L I A S G DO IUMP ● A I NÄ N E DA R H TR ● ● MO TMA ES SE N ● S E JO R A DI NGO L● G LE D ● IN US AL MA HE NIG ● ● HA DH Ö ND AN NIA ELK F A I N I L ● STE LY RD DO ON FE ZE ● CAL R ER ● ● ILE IN IMI L ● S S WE RE IMI ME JU SCH ON INT IS DE ● TT E NE BE ● ● NO IL A OM ● KIK IBO TCH ●
SW
AR
OV
RB
HA
ER
H AU PT B RÜ CK E
UP
H AUPT P
TP
TZ LA
L AT Z
HE
RR
EN
GA
SS
N E U TO R G A S S E
E
MA RB UR GER KA I
HE
RR
R AU B ER
EN
GA
SCH
SS
E
MIE
DGA
GA SSE
SSE
LUDWIG REITER
Global Blue Retailer
Non-Global Blue Retailer
Café
PHOTO: JAMIE MCGREGOR SMITH 2018
Ludwig Reiter presents a stylish collection for spring/ summer 2018. Men can choose from classic styles such as Oxfords and tassel loafers or more casual options such as trainers. The brand also offers plenty of women’s options for the warmer months, including sandals, espadrilles and silver patent slip-ons. We particularly like the pictured Isadora mule (€559), made from patent silver leather and écume suede. This classic Austrian footwear brand, founded in Vienna in 1885 and now run by the fifth generation of the founding family, continues to delight with its footwear designs. Ludwig Reiter, Sackstrasse 12, 8010 Graz, +43 (0)316 825416, ludwig-reiter.com Featured In This Issue
S H O P | 55
ANDY WOLF Andy Wolf was founded in 2006 in the Austrian town of Hartberg when three friends sat down over dinner. The brand produces and designs all of its frames in Austria and prides itself on quirky, unconventional styles that are also durable and sustainable. Each frame goes through over 90 steps before it is ready to be sold and each of style of sunglasses is limited to a run
of 500, making them a truly special purchase. For the spring/summer 2018 season the brand’s highly covetable mini-frames and rose-tinted lenses are perfectly on trend. Wutscher, Herrengasse 18, 8010 Graz, +43 (0)316 829840, andy-wolf.com
Hans Sachs Gasse, Stubenberggasse, Kaiserfeldgasse, Girardigasse, Opernring & Joanneumring CE GE BA .C C
ER S
C O’
PO LO
HA
NEUROTH ●
LU
GIR A
NG M
H&M ●
OS ER
G
ZARA ● ● SHOE4YOU
EU
MR
IN
G
● KNILLI
● WEIN & CO
JA P.24
KO M
INIPL A
E
IN
SS
NR
GA
R PE
RN
BREINEDER GIBISER ●
OPE
SE
ND
PHOTO: VOLKER WALDHAUSER
E
TL
AR CH
N AN
SS
BU
M
BU
AS
O
SE
GA
●
●
●
HOH ●
JO
C
HS
●
●
R
AS
I●
A
E ISE
DG
RGG
● BIPA ● RIEGLER ● LENA HOSCHEK ● RIEGLER
globalblue.com
●
UD
E
SS KA
L FE
NBE
● ANDREWS TIES
TAUSENDSCHÖN ●
E
IN
SA
RM
SS
GA
● CH ● IS R R B RG E HA BE NA M RI H A C A RIC D IE
IED
SE A SS
SA
S
FR
HM
GAS ERG
N HA
SC
BER
CHB
US
R●
BE STU
K AL
LL
ÖG
HE
BE
SC
GA
UT
EN
W
RR
AU
SE
HE
H
AS
R AU
L
D AN
SG
TZ
R DIG A
SSE
RA
SS
E
RG
A
●
●
S●
RF
CK
U AT
BE
WU
N●
●
AN
ER
LM
AU
FIE
ES
TH
KÜ
PIL
UN ES R N EN DE ITÄT MO R AR ●
MO
WI
D
S TU IL A R ●P TE UN ER ●H
US PL UE OG ●V EN UE RR OG HE ●V UE OG ●V
HE
RR
EN
GA
E
M IE D
SS
SCH
R AU B ERG A SSE
GA SS
E
S SE
Place Of Interest
Hotel
Non-Global Blue Retailer
Global Blue Retailer
BE
R BAUER ● KL EIDE VÖGELE S ● CH AR LE S ● LIB RO ● SC AL A
NE U TO R G A
JOA
Z
L AT
MI
KO
JA
SE
AS
NG
ING
RNR
OPE
NIP
G M R IN
U NNE
Z
SP IEL
ER ST
S
CK
NEUE GALERIE
SE
DGAS
SE
R ID L USTE ● SE SCH DER NE ● LE C ITA C ’O IS ●L I PA R OB CAD EN B ● JA ITÄT L● T IQ U GÖSS ● A N C L A S S IC ● A L Y B EL ● C IT A N N A AU S ● H NIV E A H T L ● GA SSE H AC C S G STUBENBE RG EU
KAL CHB ERG A SSE
RFEL
K A IS E
HA
NS
-S
H AC
S-G
AS L●
B RÜ H
ALL IE L F IK E V T ● AN BRIL LEN THEO ●
R G A S SE
STE
OP
AS
SA
LA
OR
SP
M P FE
E SS
E
ASS SG AU H ND
SE
MURGA S
GA HT
at H au pt pl
N E U TO R G A S S E
A
R KA ST NELER ● & ÖH
ET T
● RO LL
EC R LB
E
SS
z
SE HOF
GAS E
R AZ FÄ GR IO DT OP N ● ENI STA KE AR EL R K ● ● E A FM W BE A ● AK LL IE IE N ● TI F R I EL L R ● K T IE BR TI A Z IA AR M A Z HE ● ● GR YR G R T SC T E ● ST RM OR T ● U ● NT FO W R I E ER E RE NN TIK GLO LAU ER ● ● SO OP PP RT ● NA ● SU HA IA R LY Y BB HE A ● IL IW L W GA TSC NN S ● ED A N A ● H RE WU DO MA IK I N ● I R SC N RIG ER E D A TZ PI TIK ● MO E O YS ● HR N M LA ● TH NRO L- U ● OP RE NO S TP ● HA BE JE L L A ● O D KI UP ● TÄU IN UG RI R ● VS HA HE DO MPE KE E ● ● VI U RO I OC N ● ● SWA L O H OT W C ● T E ● FO N WA ELD ● S FI AY R AI OR S H A U P T P L AT Z
G
56 | AU S T R I A G U I D E
Murgasse, Sporgasse, Hofgassse, Stempfergasse, Raubergasse & Schmiedgasse
S H O P | 57
INNSBRUCK
● TOMMY HILFIGER ● SALAMANDER
SPAR ●
MAR
GERRY WEBER ●
● TCHIBO
I A -T H
FASOLI ●
SIEN
Hotel Penz
● BONITA
ER E
● TYROLIA ● WEIGAND
-S T R
BOGNER ●
● HUMANIC ● PALMERS
A SS
THOMAS SABO ●
E
CO L
IN G
E A SS
● DOUGLAS
Rathaus Galerie
● HUMANIC KIDS
RITUALS ●
ANNA COLUMN
● COS
● G-STAR
TR A SS
ER STR
R A SSE
THERESIEN OPTIK ● HARTLAUER ●
E R AY
A SSE
Tourist Information
NER S
I E N -S T
FALCONERI ●
MER A
E
● TIROLER HEIMATWERKE
LUSH ●
RES
L'S
DOROTHEUM ●
● SPORTLER WITTNIG HUGO ● K ST EIN ● D EN ● BOSS
E -T H
IEH
RIA
●K
FA L L M
ONE ●
HALLHUBER ●
SISLEY ●
● LEITNER JUWELEN
INTIMISSIMI ●
NESPRESSO ●
KauÖaus Tyrol
HUBER ●
MA
RI ●
T MIT SCH AIR ● &L
MOREBOARDS ●
A PIJ NAP
MÜLLER ●
R A SSE
R S TR.
GOLDSCHMIEDE NORZ ●
Adolf-PichlerPlatz
R A B EN
● EINWALLER SPORTSFRAU
E R ZELL
E
E
EN
P.30
ER LER ST
E
GR AB
S TA I N E
SELECTED STORES IN RATHUS GALERIE: Napapijri P.28
● SWAROVSKI
NÄGELE & STRUBELL ●
T MARK
MARIONNAUD ●
TR A SS
SS
● DANTENDORFER
JULIUS HAMPL ●
E
BURG G
IL SE
GA SS
● EINWALLER SPORTSMANN
RICH S
CH
LO
GA
● REFORMHAUS MARTIN ● EINWALLER KIDS
LUIS TRENKER ● MILLENIUM UHREN ●
EINWALLER ANNA ●
K
RIE SEN G ASS E
FRIED
BA
H ER
TH EK E ● VA N LA AC
S T I F TG A S S
PALMERS ●
FREY WILLE ●
SC
SS
ZO G
SE
GA SSE
●
W JU
SW AR
HER
AS
● A PO
SELECTED STORES IN KAUFHAUS TYROL: Accessorize Levi’s Baguette Lindt Café-Bistro Magic Drinks Bar Centrale Of Tyrol Bench Maniolo’s Benetton Marionnaud Coffeeshop Massimo Company Dutti Cos Meer Sensei Crocs Miller United Das Optics Schindler Mpreis Deichmann Name It Depot Only | Jack & DM Jones Dolce Voko Peek & Drei Cloppenburg Esprit S Oliver Forever 18 Saturn G-Star Raw Segafredo H&M Superdry Home Swatch Interior Tabak Trafik Intersport Tamaris Jochen Tasties Schweizer Tiroler Kids World Sparkasse Tyrol Triumph Klier AN G
●
●
LF
W
EL
W
IE
O
R
Café Katzung
EINWALLER JOSEF ● SPORTALM ●
KIE
RG
H OFG A SSE
N O
IT
ZM
DO
PA N
AN
RA
● N AN SM NN IE SK OV
I E D R I C H S T R A SS E RD
OG
RZ
HE R Z O G F R
E
● EGGER
●
●
●
HE
ER
L
CK
BE
O
ST
NB
EI
EI HÖ
BLODER ●
● FEINHEITEN
GOLDEN ROOF
M
ST
-O
TT
O-
EINWALLER OUTLET ●
P FA R R
ST
R.
G.
Herzog Friedrich Strasse
● INTERSPORT
Eduard-WallnöferPlatz
Shopping Centre/Mall
Café
Featured In This Issue
58
WHEN YOU SHOP THE WORLD, SHOP TAX FREE
Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
2. Claim
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.
63
61
63
59
Refund Office Details Vienna Airport: Interchange Vienna, Pier Ost Interchange Austria, Terminal 1, Departures Interchange Austria, Transit Area Interchange Austria, Terminal 3, Departures, Non-Schengen Area Interchange Austria, Terminal 3, Transits/Departures, Schengen Area Downtown Vienna and Parndorf: Imperial Shop Vienna & Hofburg Information Centre, Hofburg, Heldenplatz,1010 Vienna Global Blue, Steffl, Kärntner Strasse 19, 1010 Vienna Gerngross, Customer Services, 1st floor, Mariahilfer Strasse, 1070 Vienna Domisol, Johannesgasse 22, 1010 Vienna Global Blue, Parndorf, Designer Outlet Strasse, 7111 Parndorf Salzburg Airport: Salzburger Sparkasse, Departures, Landside
Downtown Salzburg: Frey Wille, Universitätsplatz 10, 5020 Salzburg Downtown Graz: Center West Graz - Infopoint, Weblinger Gürtel 25, 8054 Graz Downtown Innsbruck: Tourismus Information, Burggraben 3, 6020 Innsbruck Downtown Zell am See Stein-Reich, Bahnhofstrasse 2, 5700 Zell am See Spend a minimum of €75.01 and save up to 15% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Contact taxfree@globalblue.com +421 232 111 111
60
中文翻译
34: CAPITAL OF CHIC 时尚之都 众所周知，美丽的维也纳是世界上最优 雅的城市之一。Hannah Lewis为您揭示 奥 地 利首都的无限魅力 近年来，维 也 纳不 仅被 选为 世界上 最幸福的城 市之一，还享 有最优 雅 城 市的美誉。对 于 熟 悉 这 座城 市的人而 言，这自然是 意 料之中的事。 奥 地 利首都 拥有不胜枚 举的文化景观 与活 动， 迷 人 的 酒 吧 与餐厅，顶尖设 计师 和众多高端 精 品店，历史魅力与现代 奢 华 融 于 一身，绝 对会 让 您为之心动。 维 也 纳 是名副其 实的 艺 术 和 文化中心，而 最能感受 这一点的地 方 非 博 物 馆区 MuseumsQuartier，简 称 MQ）莫 属。作为 世界 上 规 模 最大、最有活力的的 文化 空间，这个街 区 坐落 着各种各样 的博 物 馆，它们 收 藏 着数百 年来的艺 术 珍品 — —尤其是奥地 利艺 术杰 作； 从古典的到现代 的，从 绘画作品到行为艺 术， 展 出内容 包 罗万象。这 里 还聚集了形 形色色 的 餐厅、咖 啡 馆 和 酒 吧，其中许 多都设有景 色 绝 佳 的露台，是温 暖 时节 的完美 去处。为接 纳 现 代 游 客，令人惊 叹的18世 纪 和19世 纪古建 筑 群 得到了改 造与 扩建，MQ由此 巧妙 地 联 结了这 座城 市的过去与当下。 黄金 街区（Goldenes Quartier）是 另一 个 值 得关注 的维 也 纳 街区，其 名望 来自于 这 里 的零 售业。黄金 街区包括 维 也 纳市中心的三 条主要 上图: 从Das Loft餐厅酒吧的窗口俯瞰日落中的维也纳
街 道— —Tuchlauben、Seitzergasse和 Bognergasse，这 里奢 华高端 时装 精品店的分布 密度之高 可谓 举 世 无 双。您将在 这 里 邂 逅 Brunello Cucinelli的优 质山羊 绒、Alexander McQueen的 前卫 成 衣作品及 那 不 勒 斯 专业西服 品牌 Kiton的 精 致剪 裁。普拉 达（Prada）、缪 缪 Miu Miu）和阿 玛尼（Armani）等意 大 利超 级 品牌 都 在 这 里 开设了令人 赞 叹的 旗 舰 店，当然 也 少不了法国大 牌 路易威 登（Louis Vuitton）。 今 年一月，黄金 街区 迎 来了一 位令人心 驰 神 往 的新成 员— — 知名高端 时尚概 念商店Amicis 在 Seitzergasse大街上 的全 新分店正 式 开业。多 年以 来，最 时尚的维 也 纳居民 们 一直 对已有 的 Amicis商店青 睐有 加，因为那里不 但 聚集了巴 黎世 家（Balenciaga）和纪梵 希（Givenchy）等知 名大 牌，也荟 萃 着Vetements、Off-White和 Yeezy这 类 彰显了时代 精神的后起 之秀 : Amicis 的审 美 理 念是“简单 的奢 华”。逛 到心 满意足 时，别忘了去试 试 2017年 末开业 的高级日料 餐 厅Aï。“Aï” 在日语中就 是“爱”的意 思，厨房 供 应创意日料 与亚洲 佳 肴，餐厅内设有日式 炉 端 烧 robata grill）和寿司吧，更 配 备了风 格 奢 华 的鸡尾 酒 吧 及贵宾室。 众多杰出的餐厅 让 维 也 纳在 全 球美食 地 图 中牢 牢占 据着 一席之 地，Aï只是其中一员。这 座城 市 荟 萃了十家被 授 予 米其 林一星 或二 星 的 餐厅，以 及诸 多让 这 家 权 威 美食 指 南 高度 推 荐 的其他 餐 饮 选 择。您可以在Opus感受充 满 现代 风 格与优 雅气 质的奥 地 利烹饪，或 在 Steirereck 尝 试 充分 利用当地 当季农产品制作 的菜 式。在 素 食 主义餐厅 Tian，您可以体 验到世界上 最 精 妙的无肉佳 肴。两 顿 正餐之间，不妨 去维 也 纳 最 著名的老 咖 啡 馆之一，悠闲地 享用一杯 咖 啡，或到奢 华 靓丽的鸡尾 酒 吧 啜一杯开胃酒；
照片: RAFAELA PROELL
TRANSLATIONS
61
在 Das Loft，您可以将 全城 胜 景尽 收眼 底。 维 也 纳 汇 聚 着 众多才华 横 溢 的时尚 设 计 师，其中许 多人 来这 座城 市，都是为了到闻名遐 迩 的应 用艺 术 大学 深 造，Viktor & Rolf和 Raf Simons都是该 校 的知名讲师。Petar Petrov就 是 一 位 从 这 些杰出导师身上受 益良多的设 计师。 求学 期间，维 也 纳 现代 主义 的理 念及 对优 质 材 料和纯 粹主义形 态的 热 爱 让 生于乌克 兰的 Petrov备 受启发。2009年，他 在 这 座城 市创立了 自己的同名品牌。 Petrov的女 装系列将 优美的 材料 作为起点。 他的作品细 节丰富、做 工完美，旨在 将面 料最 好的一面展现 出来，且有意 避 免了过多的不 必 要 装饰。他 打造 的系列有 着 一 种 经典永 续的感 觉，反 映了他 对可持 续 奢 侈品的坚 定信念。“ 如 果产品和 理 念具 有卓越 的品质，那 么它们 就不 会 贬值。”他说 道，“这 就 是我 今 天想要 致 敬 的 维 也 纳 现代 主义 原则。” Petrov的服 装 作品结 合了无拘无束的流 线 性 风 格与精 确完美 的剪 裁，被 摆上了许 多高档 商店的货 架，其中就包 括Park— — 维 也 纳最受 欢 迎 的 概 念商店之一。 无论 您 是 初 访维 也 纳还 是 第十次 来到这 里，这 座 魅力非凡的城 市 都 充 满了令人愉 悦 的 文化 元 素，等待 您 来 探索。从 奢 华 时装 到举 世 闻名的 艺 术 杰 作，再加 上令人垂 涎 的美食佳 饮，这 里 处 处都透 着优 雅气 质与时尚风 格。
58: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的30多万家商店消 费时，环 球 蓝联购物 退 税 服 务（Global Blue Tax Free Shopping）为 您节省购物 开 销。 每 年大 约有两千六百多万名游 客 享用环 球 蓝 联 Global Blue）的购物 退 税 服 务，何不加入 他们 的行列？您只需 在 购物时留意 环 球 蓝联 Global Blue）的蓝 星标 志，或 直 接问询商家是 否提 供环 球 蓝联（Global Blue）退 税 服 务，然 后 遵 循以下简单 的退 税流 程即 可： 1. 购物 消费 无论 您 在哪里 购物，请向商家索要 环 球 蓝联 退 税 表格（Global Blue Tax Free Form），并 保 存 票 据。 2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 globalblue.cn | globalblue.ru
表格和 相关票 据，获 取海 关印章，然 后再到环 球 蓝联 的退 税 点领 取 退 税 款。 联 系方式： taxfree@ globalblue. com +421 232 111 111 最低消费75. 01欧 元即 可申请 退 税，能 够 节省高 达15%的商品购买 价。请注 意：您 收 到的退 税 款 是 增 值 税减去环 球 蓝联 的手 续费。如果您 选 择 现 金 退 税，部 分机 场 还 将以 退 税申请 表为单位 收取 现 金 退 税手 续费。
РУССКИЙ ПЕРЕВОД 34: CAPITAL OF CHIC СТОЛИЦА РОСКОШИ
Вена известна как один из самых элегантных городов в мире и не без оснований. Ханна Льюис рассказывает о многочисленных достоинствах австрийской столицы Согласно последним исследованиям, Вена заняла одно из первых мест не только в категории самый счастливый город мира, но и самый элегантный. Для тех, кто был в Вене это не покажется сюрпризом. Австрийская столица – это идеальное сочетание исторического шарма и современной роскоши: обилие достопримечательностей, культурных мероприятий, уютных баров и ресторанов, а также бутики знаменитых дизайнеров не смогут оставить вас равнодушными. Для многих Вена – это в первую очередь культурный центр, и лучше всего в этом можно убедиться, посетив квартал музеев MuseumsQuartier. Этот оживленный район, известный также как MQ, собрал в себе огромное количество художественных музеев, где представлены картины разных эпох, от классики до современности, в том числе работы австрийских художников. Кроме того, здесь находится множество ресторанов, кафе и баров, многие из которых имеют удобные террасы для теплых дней. Квартал музеев, соединяющий прошлое и настоящее города, – это потрясающее собрание исторических зданий 18-го и 19-го веков, адаптированных для современного посетителя.
62
Goldenes Quartier или «Золотой квартал» – еще одно примечательное место Вены, популярное среди поклонников шоппинга. Goldenes Quartier охватывает три основных улицы центральной Вены – Tuchlauben, Seitzergasse и Bognergasse, и славится самой высокой в мире концентрацией роскошных бутиков. Здесь вы найдете кашемировые изделия Brunello Cucinelli, авангардные коллекции Alexander McQueen и изысканную деловую одежду неаполитанского бренда Kiton. Итальянские гиганты модной индустрии – Prada, Miu Miu и Armani – также разместили здесь свои флагманы, как впрочем, и французский модный дом Louis Vuitton. В январе этого года состоялось открытие нового филиала знаменитого концепт-стора Amicis на Seitzergasse – отличное дополнение к Goldenes Quartier. Существующие магазины Amicis долгое время были фаворитами венских поклонников моды благодаря сочетанию коллекций хорошо известных брендов, включая Balenciaga и Givenchy, а также начинающих марок, таких как Vetements, Off-White и Yeezy. Насладившись шоппингом вдоволь, загляните в японский ресторан Aï, открывшийся в конце 2017 года. В переводе с японского слово «Aï» означает «любовь», а подают здесь инновационные блюда японской и азиатской кухни. В заведении имеется робата-гриль, суши бар, а также шикарный коктейльный бар и лаунж-зал. Aï – лишь один из множества превосходных ресторанов, благодаря которым Вена заслужила признание гурманов со всего мира. В целом город насчитывает 10 заведений с одной или двумя звездами Michelin, а также огромное число ресторанов и кафе, рекомендуемых этим престижным гидом. В Opus вы сможете попробовать современный вариант австрийской кухни, а в Steirereck вам предложат блюда из местных сезонных ингредиентов. Для вегетарианцев и веганов хорошим выбором будет ресторан Tian. Для небольшого перерыва между прогулками отлично подойдет одна из знаменитых венских кофеен или же коктейльный бар, где можно продегустировать местные ликеры; в ресторане Das Loft можно насладиться шикарной панорамой на город. Вена стала домом для ряда талантливых модельеров, многие из которых провели здесь свои студенческие годы, обучаясь в престижном Сверху: Brunello Cucinelli весна-лето 2018
университете прикладных искусств, где преподавали такие знаменитости, как Раф Симонс и основатели бренда Viktor & Rolf. Петар Петров – один из дизайнеров, которому посчастливилось заниматься под руководством звездных наставников. Уроженец Украины Петров во время обучения увлекался принципами венского модернизма, изысканными материалами и пуристскими формами. В 2009 году в Вене он основал свой бренд Petar Petrov. В качестве отправной точки для коллекций женской одежды Петрова служат изящные материалы. Его детализированные и безупречные работы созданы таким образом, чтобы показать ткань с лучшей стороны, избегая при этом излишних украшений. Как результат, – коллекции отличаются непреходящим стилем, отражающим веру дизайнера в экологичную роскошь. «Если вещи и идеи обладают качеством, то им не грозит обесценивание, – говорит он. – Это тот принцип венского модернизма, которому мне хочется сегодня следовать». Коллекции Петрова сочетают непринужденную плавность линий и деловую строгость, а найти их можно в магазине Park – одном из лучших концепт-сторов Вены.
63
Petar Petrovاملولود يف أوكرانيا .تأث ّر يف خالل دراسته مببادئ وبحب املواد الفاخرة واألشكال الصافية. ف ّن الحداثة يف فيينا ّ فاختار فيننا مركزا ً لعالمته التي تحمل إسمه والتي أطلقها سنة .2009 املواد الجميلة هي نقطة البداية بالنسبة إىل مجموعات املالبس النسائيّة من ابتكار .Petrovتتميّز قطعه بالتفاصيل وبالحرفيّة العالية فتُربز األقمشة بأفضل حلّة لها بعيدا ً عن الزخرفة املتكلّفة .فتستحيل مجموعاته خالدة وتعكس إميانه بالفخامة املستدامة .يقول يف هذا الصدد“ :إن كانت املنتجات واألفكار ذات جودة ،ال تفقد قيمتها .هذا هو الجوهر الذي أريد أن أسلّط عليه الضوء اليوم يف ف ّن الحداثة يف فيينا ”.تجمع مالبس Petrovبني االنسيابيّة العمليّة والخياطة الدقيقة وتتوافر يف محالت حرصيّة عىل سبيل ،Parkأحد أشهر املتاجر املبتكرة يف فيينا. إن كانت هذه زيارتك األوىل أو العارشة إىل فيينا ،تأكّد أ ّن يف هذه املدينة الرائعة فيضاً من املعامل الثقافيّة بانتظارك .من األزياء الفاخرة إىل الف ّن العاملي الشهرة مرورا ً باملأكوالت واملرشوبات اللّذيذة ،يحظى هذا املكان بأناقة وتألّق تفوق التوقّعات.
WHEN YOU SHOP THE WORLD, SHOP TAX FREE: 58
عندما تتس ّوق حول العامل، تس ّوق من دون دفع الرضيبة
تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الرضيبة Tax Freeلتدّخر املال لدى تس ّوقك يف أكث من 300,000
متجر يف أبرز مناطق التس ّوق حول العامل. فل َم ال تنض ّم إىل الـ 26مليون مسافر الذين يتس ّوقون من دون دفع كل سنة؟ ما عليك إال الرضيبة من خالل غلوبل بلو ّ Global Blue أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blue وتتبع خطواتنا السهلة. .1تس ّوق الخاص أينام تس ّوقت ،أطلب الحصول عىل طلب اسرتداد الرضيبة ّ بغلوبل بلو Global Blueوتذكّر أن تحتفظ باإليصاالت. .2أطلب يف طريق العودة إىل وطنك ،أقصد مكتب الجامرك عند نقطة املغادرة لتتم املصادقة عىل إيصاالتك قبل قبض االسرتداد من أحد مكاتب الخاصة بنا. االسرتداد ّ لالتّصال:
taxfree@globalblue.com +421 232 111 111 أنفق ح ّدا ً أدىن قدره £75.01وادّخر حتّى 15%من مثن مشرتياتك.
يشمل مبلغ االسرتداد النهايئ الذي ستحصل عليه مجموع الرضيبة عىل القيمة املضافة ناقص رسم إداري .يف بعض املطارات ،يُفرض رسم خدمة نقدي عىل كل طلب اسرتداد ضيبة يف حال رغبت بالحصول عىل اسرتداد فوري نقدي.
Независимо от того, сколько раз вы были в Вене, здесь всегда найдутся достопримечательности, которые вам еще предстоит открыть. Вена – город утонченный и элегантный, и проявляется это буквально во всем, начиная от роскошной моды и шедевров мирового значения и заканчивая восхитительной кухней.
58: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE
Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих ?покупки Tax Free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 75.01 евро и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. globalblue.ru | globalblue.com
64
ترجمة باللغة العرب ّية
CAPITAL OF CHIC: 34
عاصمة التألّق
تصوير© GREGOR TITZE/SIGNA :
تشتهر فيينا كإحدى أكرث املدن أناق ًة يف العامل وذلك ألسباب عدّة .تسلّط Hannah Lewisالضوء عل الكثري ٍ من مزايا العاصمة النمساويّة ُص ّنفت فيينا يف اآلونة األخرية كإحدى أكرث املدن سعاد ًة يف العامل ال بل ومن بني األكرث أناقة أيضاً .ليس ذلك بالغريب بالنسبة إىل من يعرف املدينة .تتّسم فيينا ٍ بفيض من املعامل والنشاطات الثقافيّة والحانات واملطاعم املمتعة واملص ّممني الرائدين واملحالت الفاخرة، لذا ال بُ ّد أن تُذهَل بهذا املزيج من التألّق التاريخي والفخامة العرصيّة. اكتسبت فيينا عن جدارة لقب مركز الف ّن والثقافة وخري مكان الختبار ذلك هو .MuseumsQuartierإنّها من أوسع وأكرث املساحات الثقافيّة حيويّ ًة يف العامل .تُعرف بـ MQوتض ّم مجموعة وبخاصة النمساوي ،عرب القرون وتعرض من املتاحف التي تُربز الف ّن، ّ كل يشء من قطع كالسيكيّة إىل حديثة باإلضافة إىل لوحات وعروض ّ أداء .كام تشمل MQمجموعة متن ّوعة من املطاعم واملقاهي والحانات التي يض ّم العديد منها ت ّراسات مذهلة ممتازة يف األشهر الدافئة .تجمع MQمبهارة مايض املدينة مبستقبلها وذلك من خالل مبانٍ تاريخيّة من القرنني الثامن عرش والتاسع عرش ،ت ّم تكييفها وتوسيعها للز ّوار العرصيّني. وبخاصة من الناحية من املناطق املثرية لالهتامم يف فيينا، ّ التجاريّة( Goldenes Quartier ،أي الربع الذهبي بالعربيّة). تشمل ثالثة شوارع أساسيّة يف قلب فيينا وهي Tuchlauben و Seitzergasseو Bognergasseوتض ّم أحد أكرب تج ّمعات محالت األزياء الفخمة يف العامل .زُر هذه املنطقة لتكتشف الكشمري الفاخر لدى Brunello Cucinelliواملالبس الجاهزة املبتكرة لدى Alexander McQueenوالخياطة املمتازة لدى الخبري لكل من Kitonمن نابويل .وهنا تجد محالت رئيسيّة رائعة ّ العالمات التجاريّة اإليطاليّة الخارقة PradaوMiu Miu و Armaniوالدار الفرنيس .Louis Vuitton ويف يناير من هذا العام ،افتُتح فر ٌع جديد للمتجر املبتكر املختص باألزياء الراقية Amicisيف شارع Seitzergasseالذي ّ سيشكّل إضافة إىل منطقة .Goldenes Quartierلطاما كانت متاجر Amicisمن املفضّ لة بالنسبة إىل أكرث سكّان فيينا تألّقاً وذلك لدمجها عالمات شهرية مثل BalenciagaوGivenchy بعالمات عرصيّة جديدة مثل VetementsوOff-White وYeezy؛ لذا ميكن وصف مفهوم Amicisبـ “الفخامة السهلة”. وبعد االنتهاء من التس ّوق ،اقصد املطعم الياباين الراقي Aïالذي “الحب” ويقدّم افتُت” يف أوائل سنة Aï .2017كلمة يابانيّة تعني ّ خاص طعاماً يابانيّاً وآسيويّاً مبتكرا ً ،ويض ّم مشواة robataوقسم ّ بالسويش باإلضافة إىل حانة وصالة فاخرتني. رسخت موقع فيينا عل ليس Aïإال أحد املطاعم املذهلة التي ّ خارطة املأكوالت العامليّة .تض ّم املدينة عرشة مواقع حائزة نجمة أو يف األعل Bognergasse :يف منطقة Goldenes Quartierيف فيينا
نجمتي Michelinباإلضافة إىل مطاعم أخرى ينص” بها الدليل بأسلوب عرصي الراقي .ج ّرب Opusالختبار املطبخ النمساوي ٍ أنيق أو Steirereckلتذ ّوق األطباق الغنيّة باملنتجات املحليّة واملوسميّة .وتلذّذ بأشهى األطباق الخالية من اللّحم يف العامل لدى مطعم املأكوالت النباتيّة .Tianأ ّما بني الوجبة واألخرى ،فاستمتع بفنجان قهوة يف إحدى أشهر املقاهي التاريخيّة يف النمسا أو ارتشف تطل Das Loftعل مناظر مرشوباً فاتحاً للشهيّة يف حان ٍة فاخرة؛ ّ خالبة للمدينة. تض ّم فيينا كذلك بعض مص ّممي األزياء الالمعني الذي قدم البعض منهم إليها كطالب يف جامعة الفنون التطبيقيّة الراقية التي كان Viktor & Rolfو Raf Simonsمن بني محارضيها املرموقني .من املص ّممني الذين استفادوا من هكذا أساتذة مميّزين،
SHOP TAX FREE APP
It’s your world. Shop Tax Free with confidence. The free SHOP TAX FREE app makes tax refunds easier than ever. New features now added: • • • •
Live refund tracking Refund Calculator Store locator Tax rates and rules
Download the new SHOP TAX FREE app today
SHOP TAX FREE
SOUVENIR
Inspired by traditional sweets found on their travels, lawyer Maria Scholz and singer Christian Mayer revived recipes that date from as far back as the 18th century and opened their own Zuckerlwerkstatt candy stores in Vienna and Salzburg. The sweets are handmade using traditional techniques and raw materials from regional suppliers and producers. Friedrich W Heller, the last owner of Vienna’s famous Heller Zuckerlfabrik sweet shop, provided them with his original recipes Save up to 15% by shopping tax free, see page 58
from the 1890s for Viennese hard candy, giving these sweets a true taste of Austrian history. Customise your own flavours, colours and even add logos for a fun, personal touch. fm Zuckerlwerkstatt sweets, €6.90, Zuckerlwerkstatt, Wiener-Philharmoniker-Gasse 3, 5020 Salzburg, +43 (0)662 840505, zuckerlwerkstatt.at FOR MAP GO TO PAGE 49
PHOTO: © ZUCKERLWERKSTATT
SWEET AS CANDY
SHOPPING IS BETTER WHEN YOU DO IT TAX FREE Shop Tax Free and save up to 15% Find out more at globalblue.com