SHOP Austria SS19

AUSTRIA | 奥地利 | АВСТРИЯ |

AUSTRIA Luxury Edition Spring/Summer 2019

EXPLORE AUSTRIA: discover the country’s luxury highlights in this essential guide

EFFORTLESS ELEGANCE: Vienna’s rising fashion stars are making an international impact w their unique contemporary aestheti

B D IMEN SI O N CO L L EC T I O N Available in all Bucherer stores and on bucherer.com Wien – Kärntner Straße 2 – bucherer.com

GRAZ • Citypark, Lazarettgürtel 55 • Herrengasse 1 • Murpark, Ostbahnstraße 3 • GRAZ/SEIERSBERG • SC Seiersberg • SALZBURG • Europark, Europastraße 1 • WIEN • Kärntner Straße 1 • Kärntner Straße 51 • Stadion Center, Olympiaplatz 2 • Galleria Landstraße, Hauptstraße 97-101 • Mariahilfer Straße 1b • Mariahilfer Straße 37–39

• Mariahilfer Straße 94 • Alser Straße 35 • Favoritenstraße 126 • Hietzinger Hauptstraße 7 • Auhofcenter, Albert-Schweitzer-Gasse 6 • Tröstl, Sieveringerstraße 5 • Millennium City, Handelskai 94–96 • SCN Ignaz-Köck-Straße 26b • Donauzentrum, Donaustadtstraße 1 • WIEN/GERASDORF G3 • WIEN/VÖSENDORF SCS

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE

Find out more at globalblue.com

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EDITOR’S LETTER

Austria Barcelona Belgium Copenhagen Germany

‫أملانيا‬ 德国 Германия Helsinki Area Istanbul Italy Lebanon London Madrid Milan Netherlands Oslo Paris

巴黎 Portugal

Welcome to Austria

Prague Rome

Whether you are travelling for business or pleasure, we can help you discover the very best of this cosmopolitan European country. Austria has much to offer, as you’ll discover in our guide on page 35. Don’t miss our feature on Vienna’s rising fashion stars making an impact on the international stage (page 28) or the beautiful souvenir piece to take home from one of Austria’s top womenswear designers (page 16).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Austria. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.

For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

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CONTRIBUTORS JACK HUGHES

KATIE MUXWORTHY Katie Muxworthy, SHOP’s production editor, specialises in writing about fashion, lifestyle, food and music for various online and print publications. Katie graduated with an honours degree in fashion communication and promotion, and now lives in east London. globalblue.com

FANI MARI Fani Mari, SHOP’s deputy fashion editor, is originally from Greece and moved to London to study journalism and psychology at City University. She also has a master’s degree in fashion journalism from Central Saint Martins, University of the Arts London.

LUCINDA TURNER Lucinda Turner, SHOP’s fashion editor, studied linguistics at Queen Mary University of London before pursuing a career in publishing. Since graduating she has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire.

ILLUSTRATION: JACK HUGHES; PHOTO: (CENTRE) VANITYSTUDIOS.CO.UK

Jack Hughes brings his distinctive style of fashion illustration to the cover of this edition of SHOP Austria. The image depicts a woman taking a shopping break in one of Vienna’s classic coffee houses, with a beautiful view of the city in summertime seen through the window behind her. Hughes has also worked with clients including Harrods, Burberry and Montblanc.

Discover SHOP Austria and our other editions at issuu.com/globalblue.

DISCOVER OUR NEW SPRING/SUMMER COLLECTION !

BREGENZ · BÜRS · EISENSTADT · GRAZ · HOLLABRUNN · HORN · INNSBRUCK KLAGENFURT · KREMS · LINZ · PARNDORF · RIED · SPITTAL · ST. PÖLTEN · TELFS · TULLN VELDEN · WELS · WIEN · WÖRGL

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SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Jack Hughes Contributor Ruairidh Pritchard Production editor Katie Muxworthy Fashion editor Lucinda Turner Deputy fashion editor Fani Mari News editor Ginger Rose Clark Associate fashion and lifestyle editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Senior designer Aaron Carline Midweight designer Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener

Chinese editor Yuan Fang Chinese online editor Yangzi Liang Assistant Chinese online editor Luyue Zhang Chinese translator Chenguang Yi

G LO B A L B L U E AU S T R I A

Russian editor Gary Ramazanov Russian translator Teena Garnik

Global Blue Austria, Rivergate, Handelskai 92, 1200 Vienna, +43 (0)5 0656 5104, info.austria@globalblue.com

Arabic editor Haneen Malaeb

Head of commercial Austria Jiří Macas Marketing specialist Valerie Pfabigan Sales manager Martin Tille

Translation services Language Connect Print Dane Consultancy Art director Fabio Gervasoni Senior designer Peter Darkin Midweight designer Kiranjeet Kaur Junior designer Tatjiana Antoniou Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Digital production assistant Linda Hau

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

CONTENTS CHECK OUT 16

GUIDE 35

SHOP selects a standout piece from Vienna this season

Maps and guides to Austria’s top shops and destinations

PRODUCTS 18

HOW TO SHOP TAX FREE 50

Key looks for the season, from fashion and footwear to jewellery and accessories

SHOP WINDOW 22 We take a look at leading eyewear label Viu’s new Innsbruck boutique

The simple steps to saving money on your shopping

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18 NEWS 24 Seasonal updates on shops, services and new products

FEATURES EFFORTLESS ELEGANCE 28 Vienna’s rising fashion stars are making an international impact with their unique contemporary aesthetic, as Lucinda Turner discovers Above (from left): Aigner bag; a look from Petar Petrov’s spring/summer 2019 collection

TRANSLATIONS 52 中文翻 译 54 Русский Перевод 56 हि दं ी अनुवाद SOUVENIR 58 The essential item to bring home

VISIT OUR STORES: Herrengasse 3 8010 Graz / Anichstr. 1, Maria-Theresienstr. 32 6020 Innsbruck / Im Gries 20 6370 Kitzbühel City-Arkaden, Heuplatz 5 9020 Klagenfurt / PlusCity, Plus-Kauf-Straße 7 4061 Pasching / Europastr. 1 5020 Salzburg / Getreidegasse 12 5020 Salzburg / Seiersberg 1-9 8055 Seiersberg-Pirka / Wagramer Str. 94 | Top 43A 1220 Wien / Mariahilferstr. 51 1060 Wien / Kärtnerstraße 39 1010 Wien / G3 Platz 1 2201 Gerasdorf bei Wien / Allee 344 2334 Vösendorf bei Wien / Zehnergürtel 12-24 2700 Wiener-Neustadt

CHECK OUT

FRESH FRUIT Austrian fashion designer Lena Hoschek is known for her colourful prints and this mididress is a beautiful example of her signature style. With large orange and yellow fruit motifs, three-quarter-length sleeves and a full skirt, it is universally flattering, and, as it can be worn just as easily with boots as it can with sandals, offers the perfect transseasonal piece. The brand’s spring/summer 2019 Save up to 15% by shopping tax free, see page 50

Tutti Frutti collection, available at the label’s Goldschmiedgasse flagship store, features a mix of bright colours and tropical prints across dresses, skirts and tops. fm Lena Hoschek Fruit Salad dress, €590, Lena Hoschek, Goldschmiedgasse 7A, 1010 Vienna, +43 (0)1 5030 9200, lenahoschek.com FOR MAP GO TO PAGE 38

VON BEGINN AN NUR EINS IM BLICK: DAS AUSSERGE WÖHNLICHE. www.porsche-design.com

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BOLD STYLE The brighter the bag, the bigger the statement – accessories go full-colour this season

Aigner bag, €329, Aigner, Alter Markt 7, 5020 Salzburg, +43 (0)662 849010, aignermunich.com

Louis Vuitton bag, €2,680, Louis Vuitton, Tuchlauben 3-7, 1010 Vienna, +43 (0)1 533 6151, louisvuitton.com

Kate Gray bag, €49.95, Humanic, Maria-Theresien-Strasse 7, 6020 Innsbruck, +43 (0)512 587474, humanic.net

Dolce & Gabbana bag, €1,550, Dolce & Gabbana, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 532 3000, dolcegabbana.com

Liu Jo bag, €170, Humanic, Europark, Europastrasse 1, 5020 Salzburg, +43 (0)662 420547, liujo.com

Versace bag, from €1,490, Versace, Trattnerhof 1, 1010 Vienna, +43 (0)1 533 2531, versace.com

Save up to 15% by shopping tax free, see page 50

S H O P | 19

Juwelier Wagner ring, €7,600, Juwelier Wagner, Kärntner Strasse 32, 1010 Vienna, +43 (0)1 512 0512, juwelier-wagner.at

Burberry bag, €1,290, Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com

Escada dress, €1,199, Escada, Graben 26, 1010 Vienna, +43 (0)1 533 7090, escada.com

DRESS IT UP

Bucherer earrings, €3,040.57, Bucherer, Kärntner Strasse 2, 1010 Vienna, +43 (0)1 512 6730, bucherer.com

PHOTO: (WATCH) GÜNTER BRINKMANN

Elevate a classic floral shirtdress with luxury accessories and a healthy dose of diamonds

Prada shoes, €680, Prada, Bognergasse 4, 1010 Vienna, +43 (0)1 513 6165, prada.com

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Wempe watch, price on request, Wempe, Kärntner Strasse 41, 1010 Vienna, +43 (0)1 512 3322, wempe.com

20 | P R O D U C T S

Boss shirt, €109, Boss, Rudolfskai 2, 5020 Salzburg, +43 (0)662 840009, hugoboss.com

Cos trousers, €89, Cos, Maria-Theresien-Strasse 31, 6020 Innsbruck, +43 (0)512 551052, cosstores.com

MODERN MAN

Pair sharp tailoring with contemporary accessories for a daytime look that won’t date

Jimmy Choo belt, €250, Jimmy Choo, Tuchlauben 4, 1010 Vienna, +43 (0)1 535 0300, jimmychoo.com

Save up to 15% by shopping tax free, see page 50

Church’s wallet, €520, Church’s, Seitzergasse 1-3, 1010 Vienna, +43 (0)1 535 0400, church-footwear.com

S H O P | 21

Bose headphones, €199.95, Bose, Mariahilfer Strasse 27, 1060 Vienna, +43 (0)1 5870 6340, bose.com

Porsche Design sunglasses, €290, Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, porsche-design.com

Swarovski bracelet, €99, Swarovski, Getreidegasse 19, 5020 Salzburg, +43 (0)662 846931, swarovski.com

Montblanc Heritage watch, €2,150, Montblanc, Alter Markt 1, 5020 Salzburg, +43 (0)662 840831, montblanc.com

Ermenegildo Zegna bag, €2,950, Ermenegildo Zegna, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 512 0979, zegna.com Tod’s trainers, €540, Tod’s, Getreidegasse 25, 5010 Salzburg, +43 (0)662 8437 5444, tods.com

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SHOP WINDOW

Swiss eyewear label Viu continues to focus on the Austrian market with the opening of its fifth store in the country.

With boutiques in Vienna, Graz and Salzburg, the brand has opened its latest branch in Innsbruck. Located in the heart of the city, the store has a sleek aesthetic that encapsulates the label’s DNA. Visitors can explore Viu’s complete range Save up to 15% by shopping tax free, see page 50

of opticals and sunglasses, including collaborations and the recently launched 3D-printed Mountain Edition frames. grc Viu, Anichstrasse 5, 6020 Innsbruck, +43 (0)512 219306, shopviu.com

PHOTOS: STEFAN LUCKS

A FINE SIGHT

WIEN

A M G R A B E N 26

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DISTINGUISHED DESIGN In 2018, Longchamp celebrated its 70th anniversary and unveiled Kendall Jenner as its new ambassador. And 2019 looks set to be another superb year for brand, with its new shop-in-shop at Steffl The Department Store in Vienna, which brings its distinguished designs to this renowned venue. Now run by members of the second and third generations of the Cassegrain family, Longchamp displays unparalleled leather craftsmanship.

Highlights to look out for this spring/ summer include the Amazone and Cavalcade bags. grc Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 9305 6635, longchamp.com FOR MAP GO TO PAGE 38

Every year Graf von Faber Castell produces a special Pen of the Year range and for 2019 the collection is inspired by samurai. Known for their precision, perfection and principles, the warriors embody some of the same qualities that the German pen manufacturer is famous for. The pictured fountain pen (€3,500) features a magnolia wood barrel – the same material used to create the sheath and handle of a warrior’s sword – as well as engraved Japanese characters and an 18-carat gold nib with ruthenium coating. A ballpoint pen, as well as two Black Edition designs, complete the collection. grc Hackenbuchner, Getreidegasse 12, 5020 Salzburg, +43 (0)662 843362, graf-von-faber-castell.at FOR MAP GO TO PAGE 44

Save up to 15% by shopping tax free, see page 50

PHOTOS: FABER CASTELL

WRITE AWAY

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BREGUET BLUE Breguet presents the Classique 5177 Grand Feu Blue Enamel watch (€23,600), which features the brand’s self-winding 777Q mechanical calibre. In an exciting twist, Breguet’s signature blue, a shade usually used for the hands of the watch, features on the dial here and the enamel was carefully researched and fired at 800 degrees Celsius. The dark blue alligator strap emphasises the colour of the dial, while the 18-carat white gold case and rhodium-plated steel hands contrast beautifully. The reproduced calligraphy, originally drawn by Abraham-Louis Breguet, adds a beautiful finishing touch to this state-of-the-art watch. grc Breguet, Kohlmarkt 4, 1010 Vienna, +43 (0)1 533 8782, breguet.com FOR MAP GO TO PAGE 38

SUMMER STYLE Strellson’s spring/summer 2019 collection is all about light colours and materials.

Poplin, light gabardine, linen and jersey are just some of the fabrics used in the menswear designs. Key styles include summer-ready outerwear, tailoring and casual knits, while stripes, plaids and prints are the preferred patterns of the season.

Accessories highlights include the new Sutton bag range, in shades of cognac, and the summery Trial trainers collection, available in suede and nylon or nappa. grc Kastner & Öhler, Sackstrasse 7–13, 8010 Graz, +43 (0)316 8700, strellson.com FOR MAP GO TO PAGE 47 globalblue.com

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GOOD SPORT Chopard pays tribute to the classic Happy Sport watch with the Happy Sport Oval, 25 years after the original timepiece was first introduced. Updated with an oval dial and paired with the classic bracelet design from 1993, it is equipped with a 09.01-C mechanical self-winding movement. The galet (meaning pebble) bracelet features intricately interwoven links that allow for flexible movement. Choose from the 18-carat rose gold model or the pictured stainless steel version with a diamond-set bezel (€13,900).

The ingenious design of Chopard’s Happy Sport timepiece range sits at a meeting point between sporty style and elegance. grc Chopard, Kohlmarkt 16, 1010 Vienna, +43 (0)1 533 719719, chopard.com FOR MAP GO TO PAGE 38

Ludwig Reiter’s signature style combines exquisite craftsmanship with a sophisticated, modern aesthetic. The brand often references local people and the Golden Hour range takes inspiration from the philosophy of Ella Schönburg, founder of Austrian jewellery brand Eambrandis. Pieces include slip-ons, trainers, rubber boots and bags crafted from gold chevraux leather, used to unique effect. The pictured Pamina sandals (€339) are among our favourite styles, with their fine straps, soft insoles made of suede leather and understated silver buckle. grc Ludwig Reiter, Sackstrasse 12, 8010 Graz, +43 (0)316 825416, ludwig-reiter.com FOR MAP GO TO PAGE 46 Save up to 15% by shopping tax free, see page 50

PHOTOS: (TOP) JEAN PAUL CATTIN; (BOTTOM) JAMIE MCGREGOR SMITH

GO FOR GOLD

S H O P | 27

FRENCH FLAIR For spring/summer, Sandro’s collection embodies the Parisian style that has long been synonymous with the brand.

Founder and artistic director Evelyne Chétrite reinvents classics such as leather jackets, trench coats and polo tops. The effortlessly chic collection includes relaxed tailoring in the form of pinstripe suits and suit jackets, printed silk blouses and lace pieces. Chunky trainers and large banana bags are worn with mididresses, offering a casual edge to outfits. grc Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, sandro-paris.com FOR MAP GO TO PAGE 38

MASTERPIECE Albert Kriemler, creative director of Akris, has often displayed his love of art in his collections, and for spring/summer 2019 he pays tribute to the late artist Geta Brătescu. Her work, particularly the Magnets photomontage, served as the starting point for the collection. This heartfelt homage has resulted in an elegant range, comprising sophisticated tailoring, floor-length gowns and covetable accessories, which display a mastery of technique and materials. grc Akris, Kohlmarkt 4, 1010 Vienna, +43 (0)1 535 3053, akris.com FOR MAP GO TO PAGE 38

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EFFORTLESS

ELEGANCE Vienna’s rising fashion stars are making an international impact with their unique contemporary aesthetic, as Lucinda Turner discovers

Right: Petar Petrov spring/summer 2019

PHOTO: XXXXXXX

30 | F E AT U R E

F

amed for its historic palaces, Lipizzaner horses and exquisite sweet treats, Vienna has not traditionally been regarded as a leading destination for fashion. While the city offers exceptional shopping from some of the biggest international brands, its home-grown talent has remained slightly under the radar on the global stage – until now. The inception of MQ Vienna Fashion Week in 2008 brought a new focus on the city’s modern, contemporary, wearable fashion, which references Vienna’s

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Above (from left): Femme Maison spring/summer 2019; a dress from Petar Petrov’s latest collection

S H O P | 31

past while also looking to the future.

Subsequent years have seen a wealth of young Austrian labels go on to achieve acclaim in Vienna and beyond, both via fashion week and through independent routes.

Petar Petrov is a leading example of how the city nurtures talent. The Ukrainian-born designer was brought up in Bulgaria and moved to Vienna to study fashion at University of Applied Arts. Here, Petrov found incredible support for his vision and he chose to remain in

Above (both): Petar Petrov spring/summer 2019

Vienna to launch his brand, resisting the pull of leading fashion capitals such as Paris or Milan.

Founded in 2009, the label came under the international spotlight in 2018, when stylists, buyers and influencers were pictured sporting Petrov’s elegant, minimalist designs during fashion weeks in New York, Paris and Milan.

His eponymous womenswear brand is now stocked by platforms such as Net-a-Porter and Moda Operandi. ‘My passion is designing clothes that create an emotion and desire to

32 | F E AT U R E

and architecture of Vienna was swept up in the modernist movement. Clean lines and a signature simplicity are seen throughout the brand’s spring/summer 2019 collection, which is ‘a take on the beauty of the simple form contrary to conventional understanding,’ according to Petrov.

The combination of luxury and simplicity seems to define many Austrian brands.

The goal is understated elegance, using the most exquisite fabrics in a refined and often unexpected way, for clothes that whisper rather than shout. Anelia Peschev subscribes to this philosophy and the Vienna-based designer’s eponymous line has been shown at the city’s fashion week since 2009.

‘First of all, a dress has to surprise me before I can show it to the world to see,’ says Peschev. Using sumptuous silks and opulent jacquards, the brand’s dresses offer a thoroughly modern take on eveningwear.

Statement details and volume teamed with classical ballgown styles have made Anelia Peschev a go-to for Vienna’s social set, with the brand’s dresses frequently worn by everyone from politicians to prima ballerinas at the city’s grand balls. Alongside eveningwear,

PHOTOS: (TOP AND BOTTOM RIGHT) THOMAS LERCH; (BOTTOM LEFT) FEMME MAISON

make women feel beautiful in a fresh, relevant way,’ says Petrov. ‘It is about embracing an aesthetic of effortless elegance and powerful femininity.’

Vienna holds a special place in Petrov’s heart and its influence runs throughout his collections. The city’s architecture and art are a key part of its allure, and serve to constantly inspire his collections. ‘Our designs convey a vision of Viennese modernism,’ he says, referring to the period between 1890 and 1910 when the art, literature, philosophy

Above (clockwise from top): two looks from Anelia Peschev’s spring/summer 2019 collection; Femme Maison founders Franziska Fürpass-Kermani and Sia Ali-Pour-Kermani

S H O P | 33

PHOTO: (LEFT) MANFRED LANGER

Vienna’s new wave of fashion designers create contemporary clothing that respects the past

silk day dresses with pussy-bow details and elegant hemlines were seen throughout the label’s spring/summer 2019 collection, further cementing it as a champion of elegant femininity.

The same can also be said of the aptly named Femme Maison, a Viennese womenswear label that creates luxury silk pieces for charismatic, strong women. Heavily influenced by a carefree aesthetic of the 1960s and 70s, the brand is a mixture of relaxed tailoring and easy-to-wear dresses. Terry O’Neill’s iconic 1977 image of Faye Dunaway’s poolside, post-Oscar breakfast in Beverly Hills is often an inspirational starting point for designer Franziska Fürpass-Kermani – with its mixture of 70s nostalgia and effortless glamour, it epitomises the brand. Pieces are handmade using the finest materials at Femme Maison’s small atelier in the city and the team creates seasonal summer and autumn collections as well as bespoke eveningwear and wedding dresses. Dedication to design and craftsmanship is paramount, as is commitment Above (both): Femme Maison spring/summer 2019

to presenting a modern version of timeless style.

This is perhaps the key to the success of Vienna’s new wave of fashion designers. In a city that offers so much history and culture, it is crucial to create contemporary clothing that also respects the past. Whether it is the modernist movement, the 1970s or the city’s time-honoured relationship with ballgowns, these emerging brands link past, present and future in bold, exciting new ways. Vienna’s fashion scene is garnering a worldwide reputation for effortless elegance – reflecting the style of its clientele

PHOTO: OSTERREICH WERBUNG/JOSEF MALLAUN

AUSTRIA GUIDE Global Blue’s guide ensures you make the most of your trip to Austria with a look at the country’s must-visit destinations, from an authentically Austrian eyewear boutique to the St Anton am Arlberg mountains, which are beautifully in bloom during the summer months. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/austria.

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Hallhuber Find the perfect summer womenswear essentials at Hallhuber, from ready-to-wear pieces to shoes, bags and jewellery.

Hallhuber, Kärntner Strasse 39, 1010 Vienna, +43 (0)1 890 2330, hallhuber.com

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Bucherer If you’re looking to browse fine jewellery and some of the world’s most iconic Swiss watches, Bucherer, on Vienna’s Kärntner Strasse, is a must-visit destination.

Bucherer, Kärntner Strasse 2, 1010 Vienna, +43 (0)1 512 6730, bucherer.com

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Loden-Plankl Discover Vienna’s oldest store specialising in traditional loden coats.

Loden-Plankl, Michaelerplatz 6, 1010 Vienna, +43 (0)1 533 8032, loden-plank.at

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Humanic Looking to update your summer shoe collection?

Humanic has a broad selection of stylish footwear for both men and women.

Humanic, Mariahilfer Strasse 37-39, 1060 Vienna, +43 (0)1 5812 1930, humanic.net

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S H O P | 39

Graben, Bauernmarkt, Brandstätte, Rotenturmstrasse & Stephansplatz GO LD

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SILHOUETTE Innovative eyewear brand Silhouette is a pioneering designer of ophthalmic accessories. Known for producing some of the world’s lightest glasses, Silhouette allows customers to enjoy perfect sight with classic, individual pieces that feel barely there. Made entirely in Austria, Silhouette eyewear is fundamentally Place Of Interest

practical, sleek, stylish and sophisticated.

Discover new ways of seeing with this true eyewear visionary.

Optikhaus Binder, Schottengasse 2, 1010 Vienna, +43 (0)1 533 6315, silhouette.com

40 | AU S T R I A G U I D E

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S H O P | 41

MÜHLBAUER Milliner Mühlbauer epitomises traditional Austrian craftsmanship. Founded in 1903 in Vienna, the brand is now run by the fourth generation of the Mühlbauer family at its shop in the city’s suburb of Floridsdorf.

The small family-run business is making a big impact and counts figures such as Brad Pitt, Meryl Streep and Madonna among its customers. Made collaboratively by dedicated artisans using the best quality materials, each hat offers timeless style and durability.

Mühlbauer, Seilergasse 10, 1010 Vienna, +43 (0)1 512 2241, muehlbauer.at FOR MAP GO TO PAGE 38

RIEDEL With roots dating back to the 17th century, Riedel is one of the oldest glassware specialists and creates pieces that help to enhance the natural flavours of fine wines.

The definition of innovation, Riedel’s glasses and decanters feature unusual rounded designs, which optimise the key notes of different grape varieties. Discover a range of elegant glasses and accessories at the brand’s

globalblue.com

Parndorf outlet store, as well as a large selection of kitchenware from German pan brand Fissler.

Riedel/Fissler, Shop 64, Designer Outlet Parndorf, Designer-Outlet-Strasse 1, 7111 Parndorf, +43 (0)2166 20773, riedel.com

42 | AU S T R I A G U I D E

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S H O P | 43

SEVEN SENSES If you’re looking for picturesque place to sip a well-deserved drink after a day of sightseeing, Seven Senses is the place to head for in Salzburg. Frequented by the city’s socialites in summer, this rooftop bar embodies sophistication. The kitchen serves delicious, authentic food that combines local and

international flavours. Find a sunny spot to sip champagne, eat oysters and take in the glorious views of Salzburg Old Town and beyond.

Seven Senses, Giselakai 3-5, 5020 Salzburg, +43 (0)662 87727, 7-senses.at

Alter Markt & Waagplatz Area

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44 | AU S T R I A G U I D E

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Featured In This Issue

S H O P | 45

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KUNSTHAUS GRAZ Home to a world-class collection of artefacts across science, art and culture, Universalmuseum Joanneum is one of the oldest museums in Austria. With several locations around Styria, it is the largest universal museum in central Europe, with over 4.5 million objects to discover. The Kunsthaus Graz edition is housed in one of the city’s most striking buildings, and this Austrian landmark of modern architecture is well worth a visit. For spring/summer 2019, enjoy immersive and conceptual art exhibitions from Peter Kogler and Jun Yung.

Kunsthaus Graz, Lendkai 1, 8020 Graz, +43 (0)316 8017 9200, museum-joanneum.at Global Blue Retailer

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TUMI Founded in the United States in 1975, Tumi combines functionality and design to offer travel accessories that are both practical and stylish. The brand is working to reduce its impact on the environment by implementing new initiatives, such as eliminating PVC fabrics. Tumi’s sustainability strategy includes an excellent repair service – just one example of the care the brand takes with its products. From classic luggage styles to stunning seasonal prints, discover a range of cases, bags, wallets and travel accessories for the stylish and discerning traveller.

Tumi, Am Eisernen Tor 3, 8010 Graz, +43 (0)3 1683 0124, tumi.com Global Blue Retailer

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SELECTED STORES IN KAUFHAUS TYROL: Accessorize Levi’s Baguette Lindt Café-Bistro Magic Drinks Bar Centrale Of Tyrol Bench Maniolo’s Benetton Marionnaud Coffeeshop Massimo Company Dutti Cos Meer Sensei Crocs Miller United Das Optics Schindler Mpreis Deichmann Name It Depot Only | Jack & DM Jones Dolce Voko Peek & Drei Cloppenburg Esprit S Oliver Forever 18 Saturn G-Star Raw Segafredo H&M Superdry Home Swatch Interior Tabak Trafik Intersport Tamaris Jochen Tasties Schweizer Tiroler Kids World Sparkasse Tyrol Triumph Klier AN G

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53 हिंदी अनुवाद के लिए पृष्ठ 57 देखें

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Refund Office Details Vienna Airport: Interchange Vienna, Pier Ost Interchange Austria, Terminal 1, Departures Interchange Austria, Transit Area Interchange Austria, Terminal 3, Departures, Non-Schengen Area Interchange Austria, Terminal 3, Transits/Departures, Schengen Area Downtown Vienna and Parndorf: Imperial Shop Vienna & Hofburg Information Centre, Hofburg, Heldenplatz,1010 Vienna Global Blue, Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna Gerngross, Customer Services, 1st floor, Mariahilfer Strasse, 1070 Vienna Domisol, Johannesgasse 22, 1010 Vienna Salzburg Airport: Salzburger Sparkasse, Departures, Landside Downtown Salzburg: Frey Wille, Universitätsplatz 10, 5020 Salzburg

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Contact taxfree@globalblue.com +421 232 111 111

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TRANSLATIONS

中文翻译

28: EFFORTLESS ELEGANCE 轻松展现优雅 维也纳的时尚新星 正在用他们独树一 帜 的摩登审美，在国际舞台上 展 露才 华，Lucinda Turner带 您了解

维 也 纳素以古老的宫殿、利比扎马和 精 致的 甜 点而 著 称，但在以往它并不是 人们 眼中的时尚 圣 地。在 维 也 纳，您可以买 到各种顶 级国际 大 牌 的 精品，而当地 土 生 土长的时尚人 才在国际 舞台上却 相对不那 么耀 眼 — — 但现 在不同 了。2008年，MQ维 也 纳时装 周的 横 空出世 让 人 们开始关注 摩登、前卫而 耐 穿 的维 也 纳时装； 这 些 作品 借鉴了这 座城 市的过去，同时也 展 望 着 未 来。后来的这 些 年里，众多年 轻 的奥 地 利 品牌 或 在时装 周上 大 放异彩，或 另辟 蹊 径、自 成一格，不断在 维 也 纳国内外收 获 赞 誉。 Petar Petrov就 是 这 座城 市培育人 才 的一大 典范。这位设 计师出生于乌克 兰，在 保加 利亚 长大，后来 就 读 于维 也 纳的应 用艺 术 大学 （University of Applied Arts），专研时尚。在 这 里，Petrov的 奇思妙 想得到了大力支 持，因此他 拒 绝了巴 黎或 米 兰等时尚之都的 诱惑，选 择留 上图：Petar Petrov品牌2019春夏

在 维 也 纳 创立了自己的品牌。 2018年 纽 约、巴 黎和米 兰的时装 周上，人 们 拍到许 多设 计师、买 手和时尚达 人都穿 着 Petrov优 雅而简约的作品，他创立于2009年 的同名女 装品牌 终于在国际 舞台上崭露头 角。如 今，该品牌已 通 过Net- a- Porter和 Moda Operandi等 平台经 销。“ 我 热 爱 设 计能 够 创 造 情 绪 的服 装，我想让 女 性以一 种 别开生面 的、紧贴 潮流 的 方 式 感受 美 好。” Petrov说 道，“这 种审 美 风 格 的关 键 在于既保 持自然 随性 的优 雅，又展现气 场强 大的女 性 风范。” 维也 纳在 Petrov的心中有着特 殊的地位， 这 座城 市的影响 贯穿了他的所有设 计作品。 建 筑 与艺 术是 维 也 纳魅力的关 键部 分，也为 Petrov的作品 提 供了源源 不断 的灵 感。“ 我们 的设 计 传 达了对 维 也 纳 现代 主义 的见 解。” 他 所指的是1890年至1910年间，维 也 纳的 艺 术、文学、哲学 和建 筑 在 现代 主义 运 动中受 到震 荡 的那 段 时期。在该品牌 的 2019年春夏 季系列中，处 处都 可以 看到干净利落的线 条 和 标 志性 的简约风 格；用 Petrov的话 说，这 样 的设 计“与传 统的理 解 相悖，展现了简约形 态 的美感。” 一 眼看 去，奢 华 与简约的结 合定 义了许 多奥 地 利品牌。它们 的宗旨是，选 用最 精 美 的面 料，以一 种雅 致而常常出人 意 表 的 方 式，让 服 装 轻 声呢喃出低 调 的优 雅，而非过 分 张 扬。Anelia Peschev就 是 这一 理 念的 拥护

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者；自2009年起，她 在 维 也 纳的同名品牌 就 是 维 也 纳时装 周上 的常 客。 “一条裙子首先 得让我 感 到惊 喜，我 才 能将 它展 示 给全 世界。” Peschev说 道。该品牌 的连 衣 裙选 用奢 侈的丝绸 和华丽的 提花 织物，让晚 装 呈现 出极 致 摩登的风范。经典 隆 重 的舞 会礼 服 款 式 搭配 丰富 而 引人注目的细 节，让 Anelia Peschev成 为了维 也 纳 社 交场 合上 的绝佳 选 择； 从 政界名流 到城中盛 大舞 会上 的 领舞 者，所有 人都 对 该品牌 的 裙装青 睐有 加。除了晚 装 之 外，2019年春夏季系列中包括多 款饰 有 蝴 蝶 结 和优 雅 的下摆、适合白天穿 着的丝绸 连 衣 裙， 进一 步巩固了这 家推崇 女 性优 雅 之美 的品牌 在 时尚界 的地位。 同样 的赞 誉用在 Femme Maison身上也恰如 其分。这是 一家 维 也 纳女 装品牌，专注 为魅力 卓 绝 的女强 人 打造 奢 华 的丝绸 服 饰。上世 纪 60 年 代 及70年 代 无拘无束的审 美 风 潮 给Femme Maison带来了深 远 的影响，该品牌 巧妙 地 将 休 闲西 装 和 方便穿 搭的连 衣 裙结 合在一 起。1977

年 费 •唐娜 薇（Faye Dunaway）荣膺奥 斯 卡 最佳 女主角的第二天，Terry O’ Neill在早 宴时于贝弗 利山庄的 泳池 畔为 她 拍下的那 张 著名照 片屡次 成 为 设 计师 Franziska Fürpass- Kermani的灵 感 源泉— —70年 代 的经典风 格和自然 散 发 的随性 魅力交融 在一 起，这便是该品牌 的缩 影。所有 作品均 选 用最优 质的 材料，在 Femme Maison位 于维 也 纳的小工坊中手工 打造；团队不 仅创作 夏季 和 秋季系列，也定制设 计 晚 礼 服与 婚 纱。 品牌 不 仅在设 计与手工 艺 方面 精益求 精，亦 全 心 全意 让 经典款 式 呈现 出摩登风 采。 这 或许正是 维 也 纳 新 晋时尚 设 计师们 的成 功 秘诀。在 这 样 一座 有 着 悠久 历史与丰富 文化 的城 市，创造尊 重 过往 的现代 服 装有 着 无比 重 要 的意义。无论是 现代 主义 运 动、70年 代 风 潮 还 是 这 座城 市与舞 会礼 服由来已久 的密 切关 联，这 些初 露头角的品牌以一 种大 胆而令人兴 奋 的全 新方 式，连 接 着 过去、现 在与未 来。维 也 纳的时尚行业 正因随性 的优 雅而 享 誉世 界 — — 这也 正 映 衬出其 顾客群 体 的着 装 风 格。

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的30多万家商店消费 时，环 球 蓝联购物 退 税 服 务（Global Blue Tax Free Shopping）为 您节省购物 开 销。每 年大 约 有两千六百多万名游 客 享用环 球 蓝联（Global Blue）的购物 退 税 服 务，何不加入他们 的行列？ 您只需 在 购物时留意 环 球 蓝联（Global Blue）的 蓝 星标 志，或 直 接问询商家是 否提 供环 球 蓝联 （Global Blue）退 税 服 务，然 后 遵 循以下简单 的 退 税流 程即 可： 1. 购物 消费 无论 您 在哪里 购物，请向商家索要 环 球 蓝联 退 税 表格（Global Blue Tax Free Form），并 保存 好购物票 据。 2. 申领退 税 在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 表格和 相关票 据，获 取海 关印章，然 后再到环 球 蓝联 的退 税 点领 取 退 税 款。 联 系方 式： taxfree@ globalblue. com +421 232 111 111 最低消费75. 01欧 元即 可申请 退 税，能 够 节省高 globalblue.cn

达15%的商品购买 价。 请注 意：您 收 到的退 税 款 是 增 值 税减去环 球 蓝 联 的手 续费。 如果您 选 择 现 金 退 税，部 分机 场 还 将以 退 税申 请 表为单位收取 现 金 退 税手 续费。

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РУССКИЙ ПЕРЕВОД 28: EFFORTLESS ELEGANCE ВРОЖДЕННАЯ ЭЛЕГАНТНОСТЬ

Люсинда Тернер рассказывает о молодых венских дизайнерах, которые покоряют мир благодаря собственному неповторимому стилю Вена славится старинными дворцами, липицианскими лошадьми и изысканными сладостями. Как модное направление ее рассматривают не так уж часто. И если крупные мировые бренды здесь представлены очень хорошо, то местные дизайнеры до сих пор остаются ниже радаров на международной сцене. Появление MQ Vienna Fashion Week в 2008 году подсветило городскую современную моду, в которой есть отсылки к прошлому Вены и в то же время взгляд в будущее. Со временем стали появляться молодые австрийские марки, которые добиваются признания в Вене и за ее пределами как с помощью модной недели, так и независимо от нее. Одним из знаковых примеров того, как Вена поддерживает таланты, может стать Петар Петров. Украинец по происхождению, он вырос в Болгарии и переехал в Вену, чтобы изучать моду в Университете прикладных искусств. Здесь Петров получил такую поддержку своего таланта, что решил открыть собственный бренд именно в Вене, устояв перед искушением Парижа и Милана. Бренд женской одежды Petar Petrov появился в 2009 году, а на международную сцену вышел в 2018, когда стилисты, байеры и лидеры мнений стали появляться в элегантных минималистичных вещах Петрова на фотографиях с модных недель в НьюЙорке, Париже и Милане. И теперь коллекции продаются на таких платформах, как Net-aPorter и Moda Operandi. «Моя страсть – это дизайн одежды, которая создает эмоцию и заставляет женщин чувствовать себя красивой по-новому, – делится Петров. – Мне нравится развивать эстетику непринужденной Сверху: Femme Maison весна-лето 2019

элегантности и могущественной женственности». Вена занимает особое место в сердце Петрова и всегда присутствует в его коллекциях. Архитектура и искусство австрийской столицы стали бездонным источником вдохновения для дизайнера: «Наши модели подчеркивают особенности венского модернизма», – говорит он о периоде 1890–1910, когда искусство, литература, философия и архитектура Вены влились в течение модернизма. Чистые линии и характерная простота просматриваются и в коллекции весна-лето 2019: она отражает «понимание красоты как простой формы в противовес общепринятому мнению», как говорит сам Петров. Роскошь и простоту взяли на вооружение многие австрийские бренды. Они хотят воплощать лаконичную элегантность с помощь изысканных тканей, поданных изящным и зачастую необычным образом. В

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итоге их стиль скорее шепчет, чем кричит о себе. Дизайнер Анелия Пешев разделяет эту философию: коллекции ее бренда Anelia Peschev демонстрируются на Венской неделе моды с 2009 года. «Прежде всего, платье должно удивить меня до того, как я предъявлю его миру», – подчеркивает Пешев. Ее платья сделаны из роскошного шелка и пышного жаккарда и раскрывают полностью новый подход к вечерней одежде. Так, классические бальные модели получают дополнительный объем и дерзкие элементы декора, и это привело в Anelia Peschev сливки венского общества. Теперь платья этой марки на венские балы надевают все известные женщины столицы, от политиков до прим-балерин. Помимо вечерних нарядов, в коллекции весна-лето 2019 появились шелковые дневные платья с бантами и элегантной отделкой подолов. Все это укрепляет репутацию бренда как чемпиона по элегантной женственности. То же самое можно сказать о венском бренде с говорящим названием Femme Maison, который создает роскошную шелковую одежду для сильных, харизматичных женщин. На него сильно повлиял беззаботный стиль 1960-70-х, поэтому в коллекциях появляются костюмы свободного кроя и удобные платья. Дизайнера Франциску Фюрпасс-Кермани вдохновляет культовая фотография, на которой Терри О’Нилл запечатлел актрису Фэй Данауэй в Беверли-Хиллс за завтраком после вручения ей награды Оскар. В этом есть и ностальгия по 1970-м, и непринужденная роскошь – основные стильные ориентиры Femme Maison. У бренда есть небольшое ателье в Вене, где команда вручную создает сезонные летние и осенние коллекции из лучших материалов, а также вечерние и свадебные платья на заказ. В основе всего лежит особая преданность дизайну и мастерству, а также стремление демонстрировать современный взгляд на нестареющую классику. Вероятно, в этом и кроется секрет успеха дизайнеров новой волны. В Вене так много истории и культуры, что хочется создавать современную одежду с пиететом к прошлому. Молодые бренды берут любую тему, будь то искусство модернизма, 1970-е или освященная globalblue.ru

веками традиция бальных платьев, и открывают новые, дерзкие способы связать прошлое, настоящее и будущее. Сейчас венские дизайнеры приобретают модную репутацию во всем мире благодаря своему врожденному чувству элегантности. И это полностью отражает стиль их клиентов.

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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ह ुए द ख े ा। प टे ार प त े ्रोव शहर प ्रति भा को पोषि त क स ै े करता ह ै इसका एक प ्रम ख ु उदाहरण ह ।ै य ूक ्र न े म े ं जन ्म े यह डि ज ़ाइनर ब ल ु ्गारि या म े ं बड े ह़ ुए और य ूनि वर ्सि ट ी ऑफ एप ्लाइड आर ट् ्स म े ं फ श ै न पढ़न े क े लि ए वि य न े ा म े ं आए। यहा ,ँ प त े ्रोव को अपन े स ्वप ्न क े लि ए अवि श ्वसन ीय समर ्थन प ्राप ्त ह आ ु और प रै ि स या मि लान ज स ै े प ्रम ख ु फ श ै न नगरो ं क े आकर ्षण को काब ू करत े ह ुए, उन ह् ो न ं े वि य न े ा म ें ह ी रह कर अपना ब ्रांड लॉन ्च करना च नु ा। 2009 म े ं स ्थापि त यह ल ब े ल, 2018 म े ं अंत र ्राषट् ्र ीय फलक पर चमका, जब सट् ाइलि सट् , खर ीदार और इन ्फ ्ल ुएंस र न ्य ूयॉर ्क, प रै ि स और मि लान क े फ श ै न व ीक क े दौरान प त े ्रोव क े ख ूबस ूरत स ूक ्ष ्मतावाद ी डि ज ़ाइन पहन े ह ुए दि खाई दि ए। उनका स ्वयं का हमनाम स ्त ्रि यो ं क े कपड ़ो ं का ब ्रांड अब न टे -आ-पोर ्त े और मोडा ओप रे ान ्ड ी ज स ै े प ्ल टे फॉर ्म सट् ॉक करत े ह ।ै ं ‘म रे ा ज नु ून ह ै ऐस े वस ्त ्र डि ज ़ाइन करना जो एक भावना और लालसा जगाए और महि लाओ ं को एक ताज़ग ीभर े, प ्रासंग ि क तर ीक े स े ख ूबस ूरत महस ूस कराए,’ प त े ्रोव का कहना ह ।ै ‘यह सरल सौ दं र ्य और शक ्ति शाल ी स ्त ्र ीत ्व क े सौ दं र ्य सि द ्धांत को अपनान े क े बार े म े ं ह ।ै ’ ि वये न ा क ी पे त्ोव के द दल में एक खास जगह है और उसका प्रभाव उनके सभ ी कले कशनों में द दखाई दे त ा है। शहर का सथापतय और कला उसके आक ष्षण का प्रमु ख ि हससा हैं, और ि नरं त र उनके कले कशनों का प्रे रक बल बनते हैं। ‘हमारे ि डज़ाइन ि वये न ा के आधु ि नकतावाद का सवप्न व्यक्त करते हैं,’ वह 1890 से 1910 क ी अव िध का उलले ख करते हुए कहते हैं, जब द क ि येवन ा क ी कला, साि हतय, फलसफा और सथापतय ने आधु ि नकतावाद ी जस ै ा क ी ल ुसि न्डा टर ्नर जान रह ी ह ,ै ं जु ि ्बश अपना ल ी थ ी। सपष्ट रे ख ाएं और ि चहनक वि य न े ा क े उभरत े ह ुए फ श ै न स्टार अपन े सरलता बां ड के 2019 के ससप्रं ग/समर कले कशन में अनोख े सांप ्रत अभि र ूप स े अंत र ्राष्ट ्र ीयद दखाई दे ते हैं, जो, पे त् ोव क ी राय में ‘परं प रागत समझ प्रभाव नि र ्माण कर रह े ह ै ं के ि वरुद्ध एक सरल रूप क ी सुं द रता क ी अि भव्यि क्त है’। अपन े ऐति हासि क महलो ं, लि पि त ्ज ़ान रे घोड ़ो ं और वै भ व और सरलता का सं य ोजन कई ऑ ि सरियन अत ्य त ु ्तम मि ठाइयो ं क े लि ए जान म े ान े वि य न े ा को बां डसको पर रभाि षत करता है। लक्य है शाल ीन परंप रागत र ूप स े फ श ै न क े लि ए प ्रम ख ु स ्थान नह ी ं सुं द रता, ि जसमें एक पर रषककृ त अप्रतयाि शत तर ीके से माना गया ह ।ै जहा ँ शहर क छ ु बह त ु बडे अं ़ त र ्राषट् ्र ीयअतयु त्तम कपडे का उपयोग द कया जाता है, और ब ्रांड ो ं स े असाधारण शॉपि ग ं प ्रदान करता ह ै, उसक े पर रणाम सवरूप ऐसे वस्त्र बनते हैं जो अत यि धक धयान अपन े द श े क ी प ्रति भाएं व श ै ्वि क मंच पर क छ ु कम आकर ष्ष त करने के बदले सादग ी से दे ख ने वाले का मन जान ी - पहचान ी जात ी ह ै ं - अब तक। 2008 म े ं MQ मोह ले ते हैं। एने ि लया पे श्े व इस फलसफे से सहमत हैं, वि य न े ाफ श ै न व ीक क े आरंभ न े वि य न े ा क े भ तू काल और इस ि वये न ा-ि सथत ि डज़ाइनर क ी उनक ी हमनाम स े संद र ्भ ल क े र भवि ष ्य क ी ओर द ख े न े वाल े शहर लाइन 2009 से शहर के फै शन व ीक में प्रदर श्ष त होत ी आ क े आध नु ि क, समसामयि क, पहनन े लायक फ श ै न रह ी है। क े प ्रति फि र एक बार ध ्यान आकर ्षि त कि या। ‘सब स े पहल े, म ै ं कोई ड्र स े द नु ि या को दि खा सकँ ू अन ुवर ्त ी वर ्षो ं न े अन क े य ुवा ऑसट् ्रि यन ल ब े लो ं उसस े पहल े, उस े म झ ु े आश ्चर ्यचकि त करना होगा,’ को वि य न े ा म े ं और उसस े बह त ु आग े, फ श ै न व ीक पश े ्च व े कहत ी ह ।ै ं बह म ु ूल ्य र श े म और क ीमत ी ज क े ार ्ड द ्वारा और स ्वतंत ्र तर ीको ं स े प ्रशंस ा प ्राप ्त करत का े उपयोग करत े ह ुए, ब ्रांड क े ड्र स े ईवनि ग ं व य े र का

हि दं ी अन ुवाद

तस ् व ीर: THOMAS LERCH

28: EFFORTLESS ELEGANCE सहज सदं हरता ु

ऊपर: आन ल े ि या प श े ्च व े स ्प ्रि ग ं /समर 2019

57

बनाना अि तमहतवपू ण्षहै, जो उसके भू त काल का भ ी स्मान करते हैं। चाहे यह आधु ि नकतावाद ी जु्बश ि हो, 1970 का दशक हो या द फर बॉल गाउन के साथ शहर का समयात ीत सं बं ध हो, यह उभरते हुए बां ड साि हसक, रोमां च क नये तर ीकों से भू त काल, व त्ष मान और भि वषय को सं य ोि जत करते हैं। ि वये न ा का फै शन मं च उसके क लायं ट ों क ी सटाइल को प्रि तस बं ि बत करने वाले सरल सौंदय्ष के ि लए ि वश्वभर में प्रि तष्ा प्राप्त कर रहा है।

तस ् व ीर: FEMME MAISON

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE एक प ूर ्णतः आध नु ि क र ूप प ्रस ्त त ु करत े ह ।ै ं प ्राच ीनब आप द ुनि या म ें खर ीददार ी बॉलगाउन सट् ाइल क े साथ मि ल े ह ुए ध ्यानाकर ्षक करत े ह ,ै ं तो कर म ुक ्त खर ीददार ी अंश और प ्रबल तत ्व न े वि य न े ा क े सामाजि क सम ह ू कर

क े लि ए अंत ि म स ्थान बना दि या ह ै, और ब ्रांड क े ड्र स े अक ्सर राजन ीति ज ्ञो ं स े ल े कर जान ी मान ी बल े रे ि नाओ ं द ्वारा शहर क े भव ्य बॉल म े ं पहन े जातGlobal े Blue कर म ुक ्त खर ीददार ी द नु ि या क े सबस े ह ।ै ं ईवनि ग ं व य े र क े साथसाथ, प स ु ी-बो (लंब ी बो, जो सर ्वश ्र ष े ठ् खर ीददार ी ज ़ि लो ं म े ं 300,000 स े अधि क गल े पर बनत ी ह )ै और आकर ्षक कि नारो ं वाल े र श े म द ुकानो ं पर खर ीददार ी करन े पर आपको बचत प ्रदान क े दि न म े ं पहनन े वाल े ड्र स े ल ब े ल क े प ूर े स ्प ्रि करत ग ं / ी ह ।ै समर 2019 कल क े श ् न म ें द ख े े गए थ े, जि सस े कि तो क ्यो ं ना उन 26 मि लि यन यात ्रि यो ं म े ं शामि ल हो आकर ्षक नार ीत ्व क े समर ्थक क े र ूप म े ं ब ्रांड क ी जाएं जो Global Blue कर म ुक ्त खर ीददार ी करत े ह ? ैं स ्थि ति और भ ी मज़ब तू हो गई। कव े ल ब ्ल ू सट् ार को द ख े े ं या Global Blue क े बार े म े ं फाम म ज ै ़ो ं (महि लाओ ं का घर) क े र ूप म े ं उपय ुक ्तप छ ू ,े ं और हमार ी सरल प ्रक ्रि या का पालन कर ।े ं नाम वाल े ब ्रांड क े लि ए भ ी यह ी कहा जा सकता ह ै, यह एक वि य न े ा स ्थि त महि लाओ ं क े कपड ़ो ं का 1. खर ीददार ी कर े ं लब े ल ह ै जो आकर ्षक, शक ्ति शाल ी महि लाओ ं क े आप जहां भ ी खर ीददार ी करत े ह ,ै ं Global Blue कर लि ए व भ ै वशाल ी र श े म क े ड्र स े बनाता ह ।ै 1960 म ुक ्त फॉर ्म क े बार े म े ं प छ ू े ं और अपन ी रस ीद े ं रखना और 70 क े दशक क े ब फ े ि क ्र सौ दं र ्य सि द ्धांत क े याद रख ।े ं भार ी प ्रभाव वाला यह ब ्रांड, आरामद ह े सि लाई और पहनन -े म -े ं आसान कपड ़ो ं का मि श ्रण ह ।ै 1977 क ी 2. दावा बव े र ्ल ी हि ल ्स म े ं ट रे ी ओन ील क ी फ े डनव े क े प ल ु जब आप घर वापस जा रह े ह ,ै ं तो हमार े कि स ी भ ी क े पास ओस ्कार-पश ्चात क ी स ब ु ह क े नाश ्त े वाल ी धन वापस ी कार ्यालय पर अपन ी धन वापस ी ल न े े छवि अक ्सर डि ज ़ाइनर फ ्रान ्ज ़ि स ्का फ ्य ुरपास स े प ूर ्व, अपन े प ्रस ्थान क े स ्थान पर अपन ी रस ीद े ं क रे मान ी क े लि ए एक प ्र रे णात ्मक श ुर आ ु त ी बि दं ु अन म ु ोदि त करान े क े लि ए स ीमा श ल ु ्क अधि कारि यो ं होत ी ह ै - 70 क े दशक क ी यादो ं और सहज लावण ्य क े क े पास जाएं। संय ोजनक े साथ, यह ब ्रांड का प ्रत ीक ह ।ै वस ्त ्र फाम मज ै ़ो ं क ी शहर म े ं स ्थि त छोट ी वर ्कशॉप म े ं हाथो ं स संे प र ्क: बनाए जात े ह ,ै ं और ट ीम मौसम क े अन स ु ार समर और taxfree@globalblue.com ऑटम कल क े श ् न और ऑर ्डर स े बन े ईवनि ग ं व य े र और+421 232 111 111 शाद ी क े कपडे भ ़ ी बनात ी ह ।ै डि ज ़ाइन और नि र ्माण न ्यन तू म €75.01 व ्यय कर े ं और खर ीद म ूल ्य पर 15% को समर ्पण अति महत ्वप ूर ्ण ह ै, और ऐस े ह ी यह एक तक क ी बचत कर ।े ं क कृपया नोट कर े ं कि आपको प ्राप ्त कालात ीत सट् ाइल का आध नु ि क संस ्करण प ्रस ्त त ु होन े वाल ी अंत ि म धन वापस ी म े ं क ल ु व टै , और करन े क े लि ए प ्रति बद ्धता भ ी ह ।ै घटाया गया प ्रशासनि क श ल ु ्क शामि ल होगा। यदि यह शायद ि वये न ा के फै शन ि डज़ाइनरों क ी नय ी आपको तत ्काल नकद ी म े ं धन वापस ी अप क े ्षि त ह ै लहर क ी सफलता क ी कुँ ज ी है। इतना इि तहास और तो क छ ु हवाईअड्डो ं पर प ्रत ्य क े कर म ुक ्त फॉर ्म पर सं स ककृ ि त प्रसतु त करने वाले शहर में, समकाल ीन कपड े नकद ी प ्रबंध न श ल ु ्क लगाया जाएगा। ऊपर: फाम म ज ै ़ो ं क ी संस ्थापक फ ्रांज

़ि स ्का फ ्य ुरपास-क रे मान ी और सि या अल ी-प ुर-क रे मान ी

SOUVENIR

STATEMENT STYLE A bucket bag will always be in style and this snakeskin-printed version by Viennese handbag brand Sagan is the perfect statement for the spring/summer season. The brand’s roots date back to 2012, when founders Tanja Bradaric and Taro Ohmae established their label Bradaric Ohmae, before renaming it Sagan in 2016. The name means the left side of a river in Japanese and reflects the unique, inventive Save up to 15% by shopping tax free, see page 50

nature of Sagan’s designs. Focusing on function and high quality, the brand also offers homeware pieces that include its signature leather details. fm Sagan bag, €480, Imperial Shop Vienna, Hofburg, Heldenplatz, 1010 Vienna, +43 (0)1 5252 43435, sagan-vienna.com FOR MAP GO TO PAGE 36

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