SHOP Berlin SS17

BERLIN | 柏林 | БЕРЛИН | ‫برلني‬

BERLIN Luxury Edition Spring/Summer 2017

Page 34 SHINING LIGHTS: the Berlin eyewear designers putting others in the shade

If you are looking for a wide selection of exquisite timepieces and FINe jewellery, you only need to keep one name in mind.

For more than 135 years, the name

customers express when they purchase

“WEMPE” has stood for the utmost

jewellery or timepieces. Our pieces of

expertise in the art of making jewellery

jewellery uphold international standards

and timepieces. We offer a unique

and are born in our own atelier. This is

selection of valuable treasures at 27

true for unusual one-of-a-kind items

Wempe showrooms world-wide. We are

as well as for our diverse assortment

especially proud because for more than

of classic pieces with brilliant-cut

a century we have been privileged to

diamonds. And a century-old friendship

contribute to the grand feelings that our

links us with the world’s foremost watch

We accept all credit cards.

www.wempe.com

manufactories. You will find WEMPE

always be available to meet your

showrooms at the loveliest locations

individual needs. We cordially invite you

in great European metropolises and in

to discover an abundance of interesting

New York City. Each shop also offers

new items and exclusive special models

service or advice whenever you require

at one of Europe’s leading jewellers.

it, so you can be certain that we will

We look forward to your visit!

Kurfürstendamm 215, T +49.(0)30.882 68 78 berlin.kurfuerstendamm@wempe.de Friedrichstraße 81, T +49.(0)30.20 39 99 20 berlin.friedrichstraße@wempe.de Rolex Boutique Kurfürstendamm 184, T +49.(0)30.55 66 90 10 rolexboutique.berlin@wempe.de HAMBURG LONDON PARIS NEW YORK

THE SWISS HOUSE OF WATCHES AND FINE JEWELRY Switzerland

Germany

Vienna

Copenhagen

Paris

Brand selection may vary.

Berlin FriedrichstraĂ&#x;e 176-179 | KurfĂźrstendamm 45 Berlin Dusseldorf Frankfurt Hamburg Munich Nuremberg | Basel Bern Davos Geneva Interlaken Lausanne Locarno Lugano Lucerne St. Gallen St. Moritz Zermatt Zurich | Vienna | Copenhagen | Paris | bucherer.com

For more than a century KaDeWe has been regarded as one of the world’s leading department stores, comparable to premier establishments such as Galeries Lafayette in Paris or Harrods in London. It offers an exquisite and exclusive shopping experience, and is an outstanding innovator in generating new ideas for the department stores of the 21st century. KaDeWe shows a keen eye and excellent intuition in spotting future trends as well as selecting exclusive products on eight floors and a total floor space of 64,000 m².

ACNE · BALENCIAGA · BOTTEGA VENETA · BULGARI · BURBERRY · CARTIER CÉLINE · CHANEL · CHLOÉ · CHOPARD · DIOR · DOLCE & GABBANA · ELIE SAAB ETRO · FENDI · GIVENCHY · GUCCI · HERMÈS · HUGO BOSS · LONGCHAMP LOUIS VUITTON · MEISSEN · MISSONI · MIU MIU · MONCLER · MONTBLANC OMEGA · PRADA · ROLEX · SAINT LAURENT · STELLA MCCARTNEY · JIMMY CHOO RIMOWA · TIFFANY & CO. · TOD’S · TUMI · VALENTINO · VERTU · WELLENDORFF WMF · Z ZEGNA · ZWILLING · AND MANY MORE

TIME IS A LUXURY, SO LET US MAKE TIME FOR YOU! The KaDeWe is delighted to offer you many exclusive services, such as: PERSONAL SHOPPING SERVICE We will happily provide you with a Personal Shopper who will accompany, serve and expertly advise you throughout your visit to KaDeWe. Enjoy your visit to our store in the private atmosphere of our personal shopping suites with a glass of champagne or an espresso. To book your personal appointment, please contact us. T +49 30 2121 2554 · personal-shopping@kadewe.com BEAUTY LOUNGES & DAY SPA CLOAKROOM AND LUGGAGE STORAGE PORTER GIFT-WRAPPING SERVICE COMPLIMENTARY WIFI CUSTOMER SERVICES TAX FREE AVAILABLE AT EACH CASH POINT. IMMEDIATE CASH BACK ON THE 5TH FLOOR. Currency choice available, which allows you to pay in your own currency.

KaDeWe Berlin ∙ Tauentzienstraße 21 - 24 ∙ 10789 Berlin ∙ T +49 30 2121 0 ∙ www.kadewe.de Opening Hours: Mon - Thur 10 am – 8 pm, Fri 10 am – 9 pm, Sat 9.30 am – 8 pm

MALL OF BERLIN

BEST OF SHOPPING MORE THAN 300 SHOPS ICONIC BRANDS DELICIOUS FOOD HALL

M a r c O’ P o l o

LP12 Mall of Berlin | Leipziger Platz 12 | 10117 Berlin Fon +49302062177-0 | www.mallofberlin.de | facebook.com/mallofberlin Opening Hours: Monday - Saturday 10am - 9pm

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EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия Gothenburg Hamburg Helsinki Area Holland Istanbul

Welcome to Berlin

Italy

Whether you are travelling for business or pleasure, we can help you discover the very best of this exciting European capital. Berlin has much to offer, as our guide on page 43 reveals. Readers who appreciate worldclass fashion will enjoy our feature on the city’s cutting-edge eyewear designers (page 34), and in this issue we also explore the impressive renovation of much-loved luxury department store KaDeWe. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 14.5% when shopping in Germany. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Berlin. For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Lake Saimaa

Japan

Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome

Stockholm Stuttgart Switzerland Vienna

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

Чехия @环球蓝联-GlobalBlue

/globalblue

GlobalBlue环球蓝联

/globalblue

@shopcontent

ILLUSTRATION: ISAAC BONAN

Singapore

THE YACHT-MASTER II The ultimate skippers’ watch, steeped in yachting competition and performance, featuring an innovative regatta chronograph with a unique programmable countdown.

It doesn’t just tell time. It tells history.

OYSTER PERPETUAL YACHT-MASTER II

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CONTRIBUTORS

Samantha Junak Samantha Junak, SHOP’s artworker, studied design at Kingston University. She has previously studied German literature and media communications in Germany and has a keen interest in advertising. globalblue.com

Ruairidh Pritchard Ruairidh Pritchard, Global Blue’s commercial editor, studied journalism in Glasgow, where he was editor of his university’s awardwinning magazine. Ruairidh is a keen traveller and writes for a variety of publications.

Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online.

ILLUSTRATION: ALEXANDRA KOROBOV; PHOTO: (CENTRE) MICHAEL CHAPMAN

Alexandre Korobov Alexandre Korobov created this season’s cover illustration for SHOP Berlin. His eye-catching artwork has previously been commissioned by record labels, magazines and fashion houses. His photorealist style and striking use of colour make him a perfect illustrator for this cover, based on our feature about the German capital’s cutting-edge eyewear designers on page 34. It shows an extreme close-up of a fashionable pair of sunglasses with some of Berlin’s most famous landmarks reflected in the mirrored lenses.

Explore our archive of cover illustrations at globalblue.com/covers.

In the mood for fashion?

Then you’ve come to the right place at C&A. Awaiting you here are the latest trends, ranging from sporty to elegant, as well as a truly special shopping experience. We offer our customers a large selection of ladies’, men’s and children’s fashions – of course always of the highest quality and at extremely low prices. visit us: www.c-a.com facebook.com/ca Berlin: Kurfürstendamm 227-229 • Alexanderplatz 1 • Leipziger Platz 12/13 • Steglitz, Schlossstraße 17a

Вы любите моду? Тогда посетите магазины C&A. В наших торговых центрах вас ожидают товары новейших трендов в любом стиле от спортивного до элегантного. Шоппинг в них станет для вас событием особого рода. У нас вы найдете широкий ассортимент модной женской, мужской и детской одежды – конечно же лучшего качества и по самым привлекательным ценам. . .

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Alexandre Korobov Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan Deputy artworker Dionne Hélène Senior artworker Milkha Lala Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Arabic editor Haneen Malaeb Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworker Natalie Schroeter

GLOBA L BLU E GER M A N Y Head of commercial Europe/ Latin America Pier Francesco Nervini Head of commercial central Europe Ronald Christen Marketing sales manager Michael Mauerhoff Marketing specialists Julia Monod, Alexandra Rudenko Sales manager Pino Dufter Global Blue Germany, Vogelsanger Weg 38, 40470 Düsseldorf, info.de@globalblue.com Regional tourist office Berlin Tourismus & Kongress GmbH, Am Karlsbad 11, 10785 Berlin, +49 (0)30 250025, visitberlin.de

AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

kaufhof.de

GALERIA KAUFHOF MAKES YOU FALL IN LOVE WITH GERMANY Enjoy shopping at our famous department store in Berlin.

Free WLAN in our store!

We offer the service Downtown Cash Refund and pay out all your Global Blue German Tax Free Forms.

Galeria Kaufhof GmbH | Leonhard-Tietz-Str. 1 | 50676 Kรถln

BERLIN, AM ALEXANDERPLATZ

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CONTENTS PAGE

PAGE

38

33

NEWS

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30

26

28

Check Out SHOP selects a standout piece from Berlin this season My Favourites Fashion designer Marcell von Berlin reveals his top tips for spring/summer 2017 Products Key looks for the season, from fashion and footwear to jewellery and accessories

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FEATURES 34

38

Shop Window One store not to be missed in Berlin News Seasonal updates on shops, services and new products

Cover story:

Seeing Is Believing Berlin’s forward-looking eyewear brands have never been afraid to push boundaries, and their innovative products have won them fans around the world, as Ruairidh Pritchard discovers

The Future’s Bright Berlin’s iconic KaDeWe department store is undergoing a vast renovation process, and the results are impressive. Sally McIlhone finds out more

GUIDE 43

Maps and guides to the key shopping areas of Berlin

Above (from left): the innovative new design of one of the concourses at KaDeWe department store; MCM x Christopher Raeburn spring/summer 2017

PHOTO (LEFT): OMA

PRODUCTS

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CONTENTS ESSENTIALS 58

How To Shop Tax Free The simple steps to saving money on your shopping

PAGE

49

TRANSLATIONS 59 美文翻译 61 Русский Перевод 65

SOUVENIR 66

The essential item to bring home

E NGL IS H | Р УС С К И Й | 中文

VISIT US ONLINE... Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru globalblue.cn 每日更 新精品购物信息， 分享海外省钱秘笈 FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- GlobalBlue GlobalBlue环球蓝联 /globalblue /globalblue @shopcontent

Above: trendy Haubentaucher is one of the most inviting places to swim in Berlin

PHOTOS (FROM TOP): HAUBENTAUCHER/GILI SHANI; MELANIE GALEA/THESTREETMUSE.IT

The latest in luxury shopping and travel is updated every day at globalblue.com

It’s a lot more fun, if it’s tax free!

Grand Gourmet | Knife set 5 pieces

Gourmet Plus | Cookware set 7 pieces

with WMF Performance Cut®

RSP € 384,75

RSP € 789,90

now € 289,-*

now € 499,-*

You find us at:

WMF Stores Berlin

*sum of the prices

www.wmf.com

Mall of Berlin, Leipziger Platz 12, Shop 0.26, Tel. 030 / 20143325 ALEXA Shopping Center, Grunerstr. 20, Tel. 030 / 23455925 Potsdamer-Platz-Arkaden, Tel. 030 / 25297218 Mitte, Friedrichstr. 185-190, Tel. 030 / 20214625

CH ECK OUT

PRETTY AS A PICTURE Veteran designer and illustrator Wolfgang Joop’s Wunderkind label, which he founded in 2003, celebrates the meeting of art and fashion in typically unconventional style. For the brand’s spring/summer 2017 collection, Joop has created an array of fluid, feminine

silhouettes inspired by one of celebrated Spanish artist Diego Velázquez’s series of portraits of the Infanta Margarita Teresa. A strong focus on cut results in architectural pieces that have been purposely deconstructed to celebrate the virtues of craftsmanship. As demonstrated to perfection by this covetable sleeveless dress,

Save up to 14.5% by shopping tax free, see page 58

Wunderkind’s look for summer features multicoloured prints, floral motifs and elegantly flowing fabrics. xd Wunderkind dress, €2,500, Wunderkind, Kurfürstendamm 46, 10707 Berlin, +49 (0)30 2804 1817, wunderkind.com FOR M A P GO TO PAGE 46

H AN D M A D E I N B ER L I N S I NCE 1763

SHOP & OUTLET

KPM SHOPS

Kurfürstendamm 27 10719 Berlin

Friedrichstraße 158 10117 Berlin

Hackesche Höfe Hof III, 10178 Berlin

Brandenburger Str. 3 14467 Potsdam

Wegelystraße 1 10623 Berlin

KPM KÖNIGLICHE PORZELLAN-MANUFAKTUR BERLIN GMBH | W W W.KPM-BERLIN.COM

26 | P R O D U C T S

MY FAVOURITES: MARCELL VON BERLIN Designer Marcell von Berlin’s eponymous label, which he founded in 2011, has become known for its distinctive look, which cleverly blends feminine silhouettes – think fitted bodices and flared skirts – with sportswear influences. Its covetable collections are aimed at the modern woman who wants to wear luxurious clothes with a contemporary twist. The man behind the label shares his insider tips for spring/summer 2017 with Fani Mari

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1. ‘I really love the JW Anderson collection for this season. He is one of those new-generation designers who surprises me all the time. I really love the Tudorsleeved jackets and the quilted jeans’

2. ‘Balenciaga’s practical and sophisticated Ikea bag will be my most-used item this season. Whenever I shopped in Ikea, I wondered who would give its bag new life, and now it has happened thanks to Demna Gvasalia’

The Store, Soho House Berlin, Torstrasse 1, 10119 Berlin, +49 (0)30 4050 44550, j-w-anderson.com

Balenciaga Carry Shopper L bag, €1,695, KaDeWe, Tauentzienstrasse 21-24, 10789 Berlin, +49 (0)30 21210, balenciaga.com

Save up to 14.5% by shopping tax free, see page 58

PHOTOS: (1) © GORUNWAY.COM; (2) BENOIT_FATOU

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S H O P | 27

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3. ‘My MacBook Pro is always in my bag, for work, emails and drawing graphics on Illustrator’ Apple MacBook Pro, from €1,699, Apple, Kurfürstendamm 26, 10719 Berlin, +49 (0)30 5900 90000, apple.com

4. ‘My favourite perfume, and signature fragrance, is Tom Ford Black Orchid. It’s both modern and timeless, elegant and classy’ Tom Ford Black Orchid eau de toilette, 50ml, €85, Douglas, Unter den Linden 16, 10117 Berlin, +49 (0)30 2061 56710, tomford.com

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PHOTOS: (4) © TOM FORD; (5) ROBERT WUNSCH

5. ‘My logo bomber jacket is a great basic and a must-have.

I want to give the bomber jacket new life, making it more elegant, minimalist and sophisticated. It looks great with a jumpsuit’ Marcell von Berlin bomber jacket, €490, and Marlene jumpsuit, €720, Marcell von Berlin, Schlüterstrasse 77, 10625 Berlin, +49 (0)30 8872 9210, marcellvonberlin.com

globalblue.com

6. ‘My favourite handbag brand is Louis Vuitton. This is a very classic and stylish bag that goes with every look. I use it at work and it looks great with my casual look’ Louis Vuitton Savane GM Monogram messenger bag, from €1,930, Louis Vuitton, Kurfürstendamm 56-57, 10707 Berlin, +49 (0)30 882 5272, louisvuitton.com

28 | P R O D U C T S

FEEL THE JOY Add a playful print to make your summer outfit stand out 4

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1. Etro shirt, €550, Etro, Quartier 206, Friedrichstrasse 71, 10117 Berlin, +49 (0)30 2094 6120, etro.com 2. Comme des Garçons Black Pepper eau de parfum, 100ml, €80, Comme des Garçons Black Shop, Linienstrasse 115, 10115 Berlin, +49 (0)30 2809 5880, comme-des-garcons.com

3. Gant belt, €79.99, Gant, Bikini Berlin, Budapester Strasse 44, 10787 Berlin, +49 (0)30 2655 7447, gant.com 4. Moncler sunglasses, €350, Moncler, Kurfürstendamm 190-192, 10707 Berlin, +49 (0)30 8871 1366, moncler.com

Save up to 14.5% by shopping tax free, see page 58

5. Acne Studios trousers, €330, Acne Studios, Potsdamer Strasse 87, 10785 Berlin, +49 (0)30 2636 6909, acnestudios.com

S H O P | 29

BOHO CHIC Team a silk cami dress with leather accessories for an elegant, effortless effect 1

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1. Miu Miu handbag, €1,700, Miu Miu at KaDeWe, 21-24 Tauentzienstrasse, 10789 Berlin, +49 (0)30 2145 8370, miumiu.com

3. Rolex watch, €7,700, Rolex, Kurfürstendamm 184, 10707 Berlin, +49 (0)30 5566 9010, rolex.com

2. YSL eyeliner, price on request, Star Beauty, Brückenstrasse 6, 10179 Berlin, +49 (0)30 8596 4880, yslbeauty.com

4. Michael Kors shoes, €170, Michael Kors, Rosenthaler Strasse 37, 10718 Berlin, +49 (0)30 2408 8690, michaelkors.com

globalblue.com

5. Lala Berlin dress, €398, Lala Berlin, Alte Schönhauser Strasse 3, 10119 Berlin, +49 (0)30 2009 5363, lalaberlin.com

30 | N E W S

PURE AND SIMPLE The Jil Sander store in Berlin has a new look, based on a design by architecture studio Andrea Tognon. With its structural elements, clean lines and contemporary feel, the store echoes Jil Sander’s ethos and visual identity to perfection. The interior cleverly contrasts natural materials in sculptural shapes,

such as jewel-shaped bronze tables displaying the brand’s accessories, with synthetic materials. One of these is resin, used to make wall panels resembling compacted snow, which serves as an elegant backdrop for the brand’s strikingly modern garments characterised by innovative materials and

Save up to 14.5% by shopping tax free, see page 58

refined minimalist cuts. The crowning glory is the lighting, which has been carefully orchestrated to create a calm, intimate atmosphere. grc Jil Sander, Kurfürstendamm 185, 10707 Berlin, +49 (0)30 886 7020, jilsander.com FOR M A P GO TO PAGE 46

PHOTO: ARCHITECT ANDREA TOGNON ARCHITECTURE AND PHOTOGRAPHER JAN KAPITÄN / BÜRO BUM BUM

SHOP WINDOW

32 | N E W S

TAILORED TO YOU A new Ermenegildo Zegna store recently opened on Kurfürstendamm. The design, which was developed by in-house architects based on a concept by Peter Marino, is characterised by materials such as gunmetal and bronze along with rosewood and mahogany. It also incorporates features such as metallic strands and bolts of fabric in reference to the textiles that are created at the label’s wool mill in Italy. The single-level boutique carries clothing as well as fragrance and accessories, such as these Ermenegildo Zegna Couture triple stitch sneakers (€475). Look out for the Su Misura made-to-measure service, which gives customers the option to choose their own style, fabric and details. grc

Ermenegildo Zegna, Kurfürstendamm 186, 10707 Berlin, +49 (0)30 8871 9090, zegna.com FOR M A P GO TO PAGE 46

German publishing company Taschen has opened its third store in its home country, on Berlin’s Schlüterstrasse. The space is divided into five rooms, including a gallery and Collector’s Edition space, where clients can browse the vast array of Taschen’s stunning books and prints. Italian designers Alberto Stampanoni Bassi and Salvatore Licitra were responsible for the striking interior design of the Save up to 14.5% by shopping tax free, see page 58

store, which features blue and white Gio Ponti floor tiling arranged in a different pattern in each room, bringing a touch of the Mediterranean to Berlin and echoing the vibrancy of Taschen’s many publications. A visit to this store is essential for all book lovers. grc Taschen, Schlüterstrasse 39, 10629 Berlin, +49 (0)30 8872 0929, taschen.com FOR M A P GO TO PAGE 46

PHOTO: (BOTTOM) © MARK SEELEN

A GOOD READ

S H O P | 33

BACK TO THE FUTURE For spring/summer 2017, MCM has collaborated with British designer Christopher Raeburn on a unisex capsule collection that brings his sustainable approach to iconic pieces by the German leather goods brand. MCM’s distinctive Visetos canvas forms the basis of the collection, to which Raeburn’s has applied his ‘Remade’ concept, a process of deconstructing items in order to make new ones. The collection encompasses clothing as well as various bags, from belt bags to large totes. MCM – short for Modern Creation München – celebrated its 40th anniversary last year and this collaboration is an opportunity to explore the brand’s origins while looking to its future. grc MCM, Rosenthaler Strasse 38, 10178 Berlin, +49 (0)30 2849 3793, mcmworldwide.com FOR M A P GO TO PAGE 56

SMALL TALK Since Nicolas Ghesquière introduced the style for autumn/winter 2014/15, the Petite Malle – a riff on Louis Vuitton’s iconic leather trunks – has definitely become an ‘It’ bag. This season sees the brand take the design a step further with the launch of its Petite Malle phone cases.

Available for iPhone 7 and iPhone 7+, the cases feature the label’s distinctive Monogram and Monogram Reverse (pictured) canvases finished off with hardware detailing. As the latest must-have technology accessory, these miniature versions of the historic trunk root Louis Vuitton firmly in the 21st century. grc Louis Vuitton, Kurfürstendamm 56-57, 10707 Berlin, +49 (0)30 882 5272, louisvuitton.com FOR M A P GO TO PAGE 46

globalblue.com

Berlin’s forward-looking eyewear brands have never been afraid to push boundaries, and their innovative products have won them fans around the world, as Ruairidh Pritchard discovers

Seeing Is F

or decades, Germany’s best designers – of everything from cars to fashion – have found a way to marry technical innovation with sleek good looks, and this is increasingly true in the world of eyewear. Berlin in particular has become an epicentre of cool brands that have won acclaim across the globe for their on-trend designs, forward-thinking manufacture and skilful craftsmanship.

‘German manufacturing is world-famous, 59

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to the point where “Made in Germany” is synonymous with top quality and precision craftsmanship,’ explains Justin Hofmann of Berlin-based eyewear brand IC Berlin. Hofmann believes the secret of the city’s success in eyewear is down to the character of the designers who call it home. ‘Berlin has historically been a free and liberal city, and so it follows that it attracts creative thinkers,’ he says. ‘The freedom to be who you want to be, or to recreate yourself,

Believing fosters an amazing creative vibe in Berlin, which leads to some amazing product design.’

IC Berlin is one of the most innovative eyewear brands in Europe, famed for its screwless frame design. As Hofmann explains, ‘the hinge is the heart of every IC Berlin frame.’ The fewer moving parts a frame has, he continues, ‘the less there is to go wrong. No screws means nothing can work loose, fall out, seize or break. Because the temples can pop off Above: Herrlicht glasses

and on so easily and quickly, it means that our glasses have withstood being sat on, trodden on, and even driven over with a car or, in one case, a ride-on lawnmower.’

IC Berlin’s screwless design exemplifies the marriage of technical ingenuity and beautiful design that has put Berlin on the eyewear map, and marrying those two aspects isn’t an easy process. ‘It’s a fine balance,’ says Hofmann, ‘but the IC Berlin aesthetic is a very strong

and precise one. We listen to the demands and needs of our customers while always keeping our design philosophy at the forefront: form follows function.’

Another of Berlin’s leading eyewear brands is Herrlicht, which has become known for its beautifully handcrafted wooden frames. ‘I had, and have, been fascinated by the material and had worked with it for some time before I had the idea of making wooden glasses’, explains designer Andreas Licht. ‘It is a wonderful material to use: it is warm and individual; it can be raw or refined. When I began a decade ago, I did pioneering work. I had the ambition to let it not be just one part of the frames, but the only component. It was a challenging and interesting thing to do.’

For Licht, an experienced joiner,

craftsmanship is at the forefront of everything he does. In the brand’s Berlin workshop, each pair of frames passes through Licht’s hands multiple times during the complex manufacturing process, ensuring that the final result is perfect.

‘I think objects made with real craftsmanship bring a certain beauty with them anyway. But of course making these frames also means seeking the best possible way to bring the technical and the aesthetic side together.’

As to why traditional spectacles are still popular the world over in an age of contact lenses and laser eye surgery, Licht believes that, ‘for many people glasses simply are an essential accessory. They can be used as a fashion statement, like jewellery.’

This idea of frames as fashion can also be seen at one of Berlin’s longest-established

Above (clockwise from top left): a close-up of IC Berlin’s screwless hinge; frames from Herrlicht’s current collection; the brand also makes trendy wooden cases for its eyewear; IC Berlin’s Weekender collection

PHOTOS (TOP AND BOTTOM LEFT): IC BERLIN

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eyewear brands, Cazal. Founded in 1975 by designer Cari Zalloni and entrepreneur Günter Böttcher, Cazal was one of the first truly design-focused eyewear brands in Germany.

The pair worked from a ‘style first’ perspective, and Cazal’s extravagant designs paved the way for its 40-year success story. ‘There are a few very “old” producers of eyewear in Germany,’ explains Cazal’s managing director, Beate Obersteiner. ‘They created outstanding and unique designs in the 1970s and 80s. Our brand Cazal is the most famous out of these – a real collector’s brand.’

PHOTOS: (SECOND) CAZAL; (BOTTOM) BLENDE11 FOTOGRAFEN

From pioneering design techniques to unconventional materials, Berlin’s leading names are creating some of the most innovative eyewear today Cazal’s distinctive, fashion-forward frames have grown in popularity throughout the decades, even becoming something of a status symbol in the world of hip hop, with fans including 80s legends Run DMC and popular American rapper Rick Ross. ‘Cazal is one of the brands that has been among the must-haves of really hip people,’ says Obersteiner. ‘Musicians, artists, actors, politicians – they appreciate the unique design which is far removed from trivial fashion trends.’ Add to this the fact that all Cazal creations are impeccably made in Germany, and it’s not hard to see why the brand has had such continued success.

From pioneering design techniques to unconventional materials, Berlin’s leading names are creating some of the most interesting, innovative and recognisable eyewear today Above (from top): the Cazal 001 was created from an original drawing by Cari Zalloni from 1989; the Cazal 873; the Cazal 958 has been worn by celebrities such as Beyoncé; Cari Zalloni, head designer of Cazal

The Future’s Bright Berlin’s iconic KaDeWe department store is undergoing a vast renovation process, and the results are impressive.

Sally McIlhone finds out more

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PHOTO: XXXXXXX

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PHOTO: PEDRO XXXXXXX BECERRA - STAGEVIEW.DE

I

n the rapidly changing world of modern retail, the department store is finding new ways to endure. Famed for offering everything one could possibly desire under one roof, modern shopping emporia must also be enticing enough to charm customers from their homes and away from the ease of online shopping. Berlin’s KaDeWe has shown itself to be particularly adept at this task, as have its sister stores Oberpollinger in Munich and Hamburg’s Alsterhaus. In order to ensure this continues, the KaDeWe Group is in the midst of overhauling the look and feel of all three

of its retail wonders. It aims to revolutionise the department store concept and bring it firmly into the 21st century. As CEO André Maeder explains, ‘Our department stores are great theme parks, places where you will find extraordinary quality, inspiration, pleasure, styling, entertainment and outstanding service.

In competing with international stores and online shopping, the three stores are and will remain the attraction of the future.’

Pritzker Prize-winning architect Rem Koolhaas of OMA (Office for Metropolitan Architecture) has been selected to renovate

Above: KaDeWe’s stylishly renovated Tauentzienstrasse frontage features enlarged windows

40 | F E AT U R E S

women’s fashion quadrant on the second floor, and men’s shoes and accessories on the first. Mahdavi’s soft pink carpets, graduated stone flooring, graphic Bauhaus-style clothing rails and scattered side tables create the feel of a perfectly curated concept store and complement the brands on offer, which include Céline, Balenciaga and Chloé. Architectural firm Storage Milano turned its hand to designing the men’s accessories quadrant, and has given it a sleek, modern and modular layout. Seek out Ted Baker, Valentino, Dries Van Noten and Hugo Boss, among other suave and sophisticated brands. KaDeWe has always been dedicated to displaying the latest trends in fashion, lifestyle and design, and these new floors serve to prove that it can continue to be a leading light of the world’s international department stores.

Customers can navigate their way between quadrants thanks to four distinctive concourses with intriguingly designed escalators – the most captivating of which is presented in a concentric circle. This highly original concourse will connect KaDeWe’s

PHOTO: PEDRO BECERRA - STAGEVIEW.DE

the KaDeWe store, following on from his work on the stunning Fondazione Prada in Milan in 2015. His concept for the Berlin department store sees the building’s 60,000 square metres reimagined as four quadrants, each with its own separate entrance and central atrium, which are tailored to individual customer groups and designed with them in mind.

The first phase of the reconstruction, on the side facing Tauentzienstrasse, was completed late last year. The windows were enlarged, echoing the large central glass arch that tops the store, as well as giving a nod to the large windows that the first Kaufhaus des Westens – to give it its full name – had when it opened in 1907. In contrast, the store’s new main entrance, with its mirrored glass and gold and silver touches, offers a modern counterpoint. The store has been keen to take this step into the future while paying tribute to its illustrious history, and it is details such as this that show how the past and present can be married harmoniously.

In addition, two of the interior quadrants are now open: the India Mahdavi-designed

Above: the beautifully designed women’s fashion quadrant on the second floor

PHOTO: OMA

S H O P | 41

interior to its new rooftop restaurant and its final ramp offers stunning views of the city.

Lifts will allow visitors to access the delights of the seventh floor, which is due to boast a variety of eateries and bars, and will remain open even after the rest of the store is closed.

An open-air garden is also planned, which will provide visitors with a sneak peek into the gourmet floor’s kitchen.

Those touring the rest of Germany should be sure to visit Hamburg’s Alsterhaus and marvel at the new Luxury Hall, which will showcase bags by the likes of Saint Laurent and Fendi, jewellery from Bucherer and edible treats from Fortnum & Mason. Over at Oberpollinger in Munich, urbanwear concept The Storey opened late last year, bringing together modern fashion icons such as bomber jackets from Alpha Industries and trainers

by Vor. Designed by Gonzalez Haase AAS, the space provides visitors with the chance to discover the latest hip brands in the most stylish of surroundings.

Renovations at KaDeWe will continue

With its newly opened quadrants, enticing windows and plans for the future, it’s a perfect time to visit until 2018, with new elements being unveiled over the course of next year. The KaDeWe Group is focused on ensuring the in-store developments do not impinge upon the customer experience, so much of the construction is taking place after hours to minimise the disruption. KaDeWe celebrates its 110th anniversary in 2017. With its newly opened quadrants, enticing windows and exciting plans for the future, there’s never been a better time to visit

Above: the innovative new design of one of the concourses at KaDeWe department store

®

The worldwide known specialist for traditional German Christmas decorations and unique handmade gifts.

®

In 7 major tourist locations in Germany, always in the city center

The Christmas Shopping Experience Berlin · Kurfürstendamm 225/226

E

· worldwide shipping · · TAX FREE · Shopping from home visit our online-shop:

www.wohlfahrt.com

xperience in our year-round stores the love for traditions and beauty.

Discover throughout the year the largest selection of traditional German Christmas decorations like nutcrackers, Christmas pyramids, incense smokers, music boxes, light arches, Christmas tree ornaments made of glass, wood and pewter and much more in an enchanting atmosphere.

W

e also carry in our stores a large variety of German souvenirs, cuckoo clocks and

exclusive products from world-famous German brands as well as the lovely and handmade products from our own artist workshop, the “Rothenburger Weihnachtswerkstatt”.

D

on’t miss a visit to one of our stores in Rothenburg ob der Tauber, Nuremberg, Oberammergau, Heidelberg, Bamberg, Miltenberg or Rüdesheim.

We are looking forward to your visit!

G U I D E | 43

GUIDE

PHOTO: © VISITBERLIN/WOLFGANG SCHOLVIEN

Global Blue’s guide ensures you make the most of your trip to Berlin with a look at the city’s must-visit destinations, from idyllic swimming spots to unmissable aaccessories and luggage stores. Start with SHOP’s highlights before delving deeper with expert guidance from our welltravelled team. For more helpful hints and detailed city guides, check out globalblue.com/berlin.

SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/shopsurvey, or scan the QR code.

Above: the futuristic glass dome on top of the Reichstag is one of Berlin’s most distinctive landmarks

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Wunderkind Invest in a chic dress from Wolfgang Joop’s latest collection – clashing prints have never looked so good.

Wunderkind, Kurfürstendamm 46, 10707 Berlin, +49 (0)30 2804 1817,

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JEEB BEEN BSSS STTR

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ZOOLOGISCHER GARTEN

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Jil Sander Those on the hunt for minimalist looks for the new season will adore the styles at this recently renovated boutique.

WITTENBERGPLATZ Jil Sander, Kurfürstendamm 185, 10707 Berlin, +49 (0)30 886 7020,

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P&T With a variety of tea blends offering intriguing flavour concoctions, P&T is a great place to FU ER ST R AS SE pick up GGgifts for friends and family.

P & T, Bleibtreustrasse 4, 10623 Berlin, +49 (0)30 5557 98071,

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THEATER OF THE WEST

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This time-honoured STR T ER PRE.Sstore is T A department S D U BR ST E celebrating its 110th anniversary this APE BUD year, so join the party by exploring R. ST EN the store’s newly A F renovated GR G R quadrants.BU KaDeWe, Tauentzienstrasse 21-24, KU R Ü 10789 FBerlin, S T +49 (0)30 21210,

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R A LDI MA A X A RINA N ●M ARI M ●M U IRO ODI ● P ENA M I L IN ● E MBOL O ●T

Berlin’s Horizn Studios, which offers hi-tech travel solutions, is well worth a visit. Invest in one of the brand’s cabin trolleys, such as the Model H (pictured), whose inbuilt removable battery allows travellers to recharge laptops, tablets and mobile phones up to six times. In addition, this case features 360-degree hard shell protection, a lock approved by the US Transportation Security Administration, a spaceefficient interior and silent Hinomoto wheels made in Japan. For a truly luxurious suitcase, look no further.

Horizn Studios, Alte Schönhauser Strasse 33-34, 10119 Berlin, +49 (0)30 2084 74730, horizn-studios.com

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Kurfürstendamm, Joachimstaler Strasse & Tauentzienstrasse

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ZOO PALAST Bikini Berlin

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Montblanc Nespresso Omega Niki Prada Rolex Rosenthal Salvatore Ferragamo Steiff Sony Tiffany & Co Tod’s Vertu Wellendorff WMF

Department Store Global Blue Refund Office

Shopping Centre/Mall

Sawade, Rosenthaler Strasse 40-41, 10178 Berlin, +49 (0)30 9700 5363, sawade.berlin FOR M A P GO TO PAGE 56

Place Of Interest

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Mabba Mammut Mykita Odeeh P.A.R.O.S.H Premiata Super Tailor & Tales The North Face Vans Vitra Artek

SELECTED SHOPS IN KADEWE: Burberry Bulgari Calvin Klein Céline Chopard Christ Diesel Dior Fendi Hermès Hugo Boss Lacoste Louis Vuitton Miu Miu

SAWADE With an illustrious reputation that dates back to 1880, Sawade can be trusted to produce sensational chocolates. Whether you’re a truffle fan or a praline devotee, there is a confection here for you. We recommend investing in one of the boxes, complete with beautiful packaging in swirling marbled colours or depicting historical drawings of some of Berlin’s key sites. These stunning selections can be purchased for friends or kept as a delicious secret just for you. The Kir Royal truffles are a particular highlight.

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Strandbad Weissensee Strandbad Weissensee is a picturesque place to take a dip. This stunning swimming lake is open every day throughout the summer from 9am if the weather is fine. Arrive first thing for a quiet swim, or visit later in the evening to watch the sun set along with a host of laidback locals.

Strandbad Weissensee, Berliner Allee 155, 13088 Berlin, +49 (0)30 925 3241, binbaden.com Haubentaucher Trendy Haubentaucher, in the hip district of Friedrichshain, has a bar, garden lounge, beach and, for those who might be feeling energetic, a volleyball court. Take a waterside yoga class on Wednesday or Saturday mornings, or visit in the evening to enjoy the regular music events.

Haubentaucher, Revaler Strasse 99, 10245 Berlin, +49 (0)30 2977 66770, haubentaucher.berlin

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DIE SEHMÄNNER ●

● SØR WOMAN ● PASHION ● FLEUR DE PARIS ● GIORGIA BOUTIQUE ● BLEIBGRÜN

LIETZENBU

globalblue.com

RGER STR .

Sommerbad Kreuzberg Sommerbad Kreuzberg is one of Berlin’s most famous pools, having featured in novels and even a 2007 documentary. Offering two 50-metre pools, this is one of Berlin's busier outdoor swimming spots, so arrive early to get in your exercise, or find a grassy sunbathing spot.

Sommerbad Kreuzberg, Prinzenstrasse 113-119, 10969 Berlin, +49 (0)30 2219 0011, berlinerbaeder.de

PHOTO: HAUBENTAUCHER/GILI SHANI

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OSKAN ●

NIE BU HR STR

SELECTED SHOPS IN STILWERK BERLIN: Bretz Store Berlin Fatboy Berlin Lambert Lichthaus Mösch Möve Shop OL

TATEM ●

GR

SCH LÜ T ER STR

● ANAMEL

50 | G U I D E

Schlossstrasse

Hunkemöller Intersport Sporthaus Pimkie Primark Spiele Max

Forum Steglitz

MANGO ● VERO MODA / JACK & JONES ●

SE

AS

3 10 HN BA SE AS

AU

TR

SE

NS

ES

SE

AS TR NE

RS

AL

TO

HL

SC

● HUGENDUBEL

SE

KÖ R

AS

● CALICO ● WMF ● AKTIV SCHUH

ND

TR

LLOYD CONCEPT STORE ● SCHILDHORN APOTHEKE ● BIBA ●

BU

NS

OS

Karstadt

OR

Peek & Cloppenburg

TR

ORSAY ●

Centre Steglitz

AH

● HIRMER

SS

SELECTED SHOPS IN FORUM STEGLITZ: Esprit H&M

SE

SS

AS

RA

OS

TH

RUNNERS POINT ●

SC

TIVOLA ●

HN BA

BU

ND

● FOOT LOCKER ● BIBA

SS

ST RG

BU EN

APOLLO-OPTIK ● FIELMANN ● BASLER ●

TO

● ULLA POPKEN SPORTSCHECK ● ● WITTSTOCK BRAX ● ● BONITA THE BODY SHOP ● CLARKS ● ● VILLEROY & BOCH DOUGLAS ● PETIT BATEAU ● ● NATURKAUFHAUS

.

AU

TR

ES

NS

10

3

C&A ● AN

TR

RM

HL

ME

E

ZIM

RO

FOTO ● LEISTENSCHNEIDER

● DEICHMANN

B ER GS T R

A SS E

● GRAVIS

WITTSTOCK ●

Das Schloss 10

3

ALTHOFFSTR.

ES

.

TR ES

AL

BR

BU

ES

AU

BIRKENSTOCK ● GLOBETROTTER ●

EC

HE

TO

BA

HN

SÜDENDSTR A SS E

ND

SELECTED SHOPS IN CENTRE STEGLITZ: Aktiv Schuh Apollo Optik Ara Bijou Brigitte Christ Comma Desigual Douglas Esprit Gerry Weber G-Star Hallhuber H&M Hollister Hunkemöller Jette Joop Karstadt Karstadt Sports Konplott Kult Lloyd L’Occitane Lush LTB Mexx New Yorker Only Orsay Pandora Pilgrim Promod Runners Point Saturn S Oliver Sidestep Tamaris Tally Weijl Zara

HT

ST

R.

SCHLOSSPARK THEATRE

SELECTED SHOPS IN DAS SCHLOSS: Anson’s Benetton Bonita Christ Colloseum Conrad Electronic Esprit Gabor-Camel Gamestop Geox Gerry Weber Görtz H&M Marc O’Polo Media Markt Mexx New Yorker Orsay Pimkie S Oliver Street One Tommy Hilfiger

SHOP DIARY

A ROUND–UP OF THIS SEASON’S MUST–DOS Iga Berlin From 13 April to 15 October, the city embraces all things horticultural. Over 186 days, Berlin’s international gardening festival presents more than 5,000 events showcasing the latest in trends, garden art and landscaping. iga-berlin-2017.de

APR

Global Blue Retailer Place Of Interest

Classic Open Air Showcasing classical music acts, as well as opera and more contemporary songs performed on traditional string instruments, Classic Open Air offers something for everyone across five evenings from 20 to 25 July on elegant Gendarmenmarkt. classicopenair.de

JUL

Non-Global Blue Retailer

Long Night Of Museums On the night of 26 August, Berlin’s museums keep their doors open extra late.

Shuttle buses connect most of the participating institutions, so it’s easy to make the most of the after-hours guided tours and other special events. lange-nacht-der-museen.de

AUG

Department Store

Shopping Centre/Mall

SHOP SU RVEY SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. SHOP, the definitive guide to global shopping, publishes over three million magazines covering over 40 destinations across Europe and Asia.

Our unique expertise allows us to offer extensive knowledge on key trends, products, brands and boutiques, as well as important information on how to save money by shopping tax free. In addition, SHOP provides restaurant and hotel reviews and interviews with elite fashion designers as well as maps of key shopping areas and information on partner retailer locations. With all this and more, SHOP is the essential international shopping companion.

We value your opinion and would love to hear more about your favourite shopping destinations, your travelling habits and how you plan your shopping trips. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/survey or scan the QR code. • Russian and Chinese versions available.

52 | G U I D E

EAST BERLIN JOH ANNISSTRASSE

UMA

E

TE TE FF IN

R EIN

-S

R

TR

HAR

SE

Grill Royal

.

A SSE

A M W EID

HTS

N S TR

R EC

N L I N D EN

EB ERTST R A SS E

B EH

RE

TR

.

S

GERMAN CATHEDRAL

55 KR O N EN ST

R AS S E

C H A R LO TT

RS TR AS

SE

E

SE

U-Bahn

Train Station

EN ST R A SS

UE

RAS

54

MA

PAGE

Berlin Hilton

STADTMITTE

MST

Place Of Interest

CONCERT HALL BERLIN

R PL.

Hyatt Hotel

Shopping Centre/Mall

R ASSE

. AME SD PL OT PR E

HEL

P OT S DA M POTSDAMER PLATZ

Sofitel

NH Hotel

WIL

Hotel Berlin Marriott

A SSE

Mall of Berlin

E

G LIN K A S T

SS

SE

RA

RAS

ST

VO S S S T R

Regent Hotel

PAGE

MOHRENSTRASSE Hotel Ritz Carlton

R.

SE

UE

RAS

EV

MST

LL

M A R -S T R .

AS

N

D - KO L

BE

TR

IST ERG Ä RTE

R ST

H EL

TRU

L

ES ENN

IN DE N MIN

M AU E

TS

WIL

ND

S I S C H E ST

R AS SE

FRANZÖSISCHE STRASSE

GER

N

RE AH A

Hotel de Rome

B EH RE N S T

SE NSTR A S

FR A N ZÖ

HAN

E

LIN DE N DEDNEN LIN ENER UN TE RUDNT

Westin Grand Hotel Hotel Adlon

STR A SSE

TSTR .

U N I V E R S I TÄ

BRANDENBURGER TOR BRANDENBURG GATE

.

ST R.

UNTER DE

H O L L-S T R

R A SS E

TR A SSE

SSE

MI T T EL ST

D O R OT H E E N

SE

SCH EIDEM A N NSTR A SS E

ST R A

Maritim pro Arte Hotel

A SS E

GEORGENS

HSTR A S

EENST R

R

FR I E D R IC

AG ST

E UF

FRIEDRICHSTRASSE

M

S C H A D OW

D O R OT H

ICH

AM

T R A SS E

R A SSE

RE

RD

NCK

IF

UE

GL IN K A S

LU IS E N S T

PAUL LÖBE ALLEE

SCH

A FB

PLA

SSE

THE REICHSTAG BUILDING

BUNDESTAG

E N DA M M

TR A

M A R IE

G E S C H W I S T E R-S C

ALB

FE

AS DSTR

R.

-S

-U

YS T

ZIEGEL STRA SSE

RE

LE

LSK

SCH

GA

EL

A SS

HO

AR

K AP

TR NNS

TUC

M

Hotel

ZIM M ER STR

Restaurant

.

S H O P | 53

MÜ

PAGE

UR

GE

DIR RS

T

.

STR CH

K EN S T R A S S E

Hotel Park Inn Berlin

R.

HACKESCHER MARKT C RO

HS

TR

AS

SE

THE WORLD TIME CLOCK

ALEXANDERPLATZ

AL

DE

KS

RS

RC

TR

EN SS E

GR

SE

RA

AS

ST

UGN REU R

AN

DI

TE

NS TR A SSE

IR LTA

ES

S TA

SE

WA IS TR.

MM Ü HÜ LHEL NEDN ADM AM M B RB ÜRCÜ KCEK E

ENS

STR A

L AUER STR A SSE

ROL AND

UFER

GGE ERRT TRRA AUU DDE ENNS STTR RAA SSS SEE

ST

L

R A SSE ST

SS

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ÜN

RA

GR

R.

OB

K

IAN

ST

JA

R A SSE

TR

AS

B RÜ

LS

SE

UE JA KO BS TR .

SES NTS RTA RSA SSE SE

ST

UE NE

SE AS TR R-S

EN

TE AL

ST

GE

NE

BA

NT

RUN G E S T

SE

SE

ST

RIN

E

DA

E

E

N NS RAO

SS

AN

SS

IN

SS STR A

UE

RA TR.

RA

SP

RA

NE

ST HS

SS

E L-

ST

EL

EL

UT

E

AX

LL

SPITTELMARKT

BE

MM

WA

MÄRKISCHES MUSEUM

WA L L

YD

globalblue.com

KO

CBKREÜ NCSKTE RNASST SREA S S

SE

NS

R. E R ST

TR AS SE

ST R AS SE

IN

RI

SC

R HE

HE

FI

SE

SC

AS

FI

TR

E

R.

MÄRKISCHES MUSEUM

.

EI PZIG I G E R S T R .L

M M ER STR .

VO

ER

RS

SE

ZI

LIT

ÜD

SSE N I E D E RWA L L S T R

SC H ÜT Z EN

EX

TZ LA

E

BR

TR A

LL STR .

KU

KR AU SE NS

AL

RP

SS

KUR S

O B E R WA

REAT SRTE ET I TS TEE BERI BR

T

HAUSVOGTEIPLATZ

L EIPZ

DE

TZ LA

RK

E

KLOSTERSTR.

RED CITY HALL

NIKOLAI QUARTER

EP

LL STR .

MA

R.

R. ST US A T H NIKOLAI CHURCH RA

K HIN SC

O B E R WA

ER

ER S CH

ST

E

HT

SE

ER

I L- L

EC

AS

U

K AR

N BK

R ST

DA

BERLIN CATHEDRAL

D WER

SS RSAE SATS R R T NSE

AN

DE

SAS Radisson Dom Aquaree

SE

SP

BO

AN

MUSEUMSINSEL AS

EX

TELEVISION TOWER

R ST

AAL LEE XXAA NNDD EERR PPLL AATT ZZ

NB

SSE

ST TR RAAS S SE E

IE

RA

HHE E I NI NR RI CI CH HHHE E I NI NE ES

AN

O R A NIEN B U RG ER S T R .

ST

RO

OR

56

NZ

54 | G U I D E

Leipziger Platz, Potsdamer Platz UN T ER DE

BRANDENBURGER TOR ● JUWELIER LEICHT

WIL HEL

BEHREN

STR A SSE

MS

TR .

R A SS E

LL

EV

● SONY CENTER

ER

ST

R.

Potsdamer Platz Arkaden

PL A TZ

OT

M

LE

L AT Z IPZIGER P

ER

LIQUIDROM ●

TS

P OT

EB

S DA

MER

P TE AL

Mall of Berlin

U E S TR A SSE

DEUTSCHE KINEMATHEK A SD

SSE

T RA SS E

VO S S ST R A

BE

SELECTED SHOPS IN MALL OF BERLIN: 1.2.3.

Max & Co 7 For All Mankind Mephisto Airfield Mexx Alman Muji Ledermanufaktur Navyboot Apotheke Am Neo Adidas Leipziger Platz Nike Armani Jeans Olymp Bershka One Green Elephant Bree Pandora C&A Peek & Cloppenburg Christ .

Cinque Pennyblack Cos Pepe Jeans Deichmann René Lezard Denim & Supply Reno Desigual Replay Douglas Rich And Royal Esprit Rituals Eterna Runners Point Falke Salamander Fashion Club Sarar Fast Forward Saturn Foot Locker Shoe City Fossil Sidestep Gant Snipes Gina Tricot Sportalm Kitzbühel G-Star Sportscheck Guess E A S SSteiff L EI PZ IG ER ST R H&M Strellson Hallhuber Strenesse Hollister Swarovski Hugo Boss The Body Shop Hunkemöller Thomas Sabo Intersport Tom Tailor Jack & Jones Tommy Hilfiger Kusmi Tea Toys R Us Lacoste Triumph Laurel Twin-Set Levi’s Undiz Liebeskind Uniqlo RS TR AS SE ZIM MEVero Liu Jo Moda Lloyd WE Mango WMF Marc Cain Wormland Massimo Dutti Yves Rocher Mavi Zara GL IN KA ST

EBERTSR A SSE

MOHRENSTRASSE

N LI N D EN

FR IED R IC HS

SELECTED SHOPS IN POTSDAMER PLATZ ARKADEN: 1.2.3 Mango Ampelmann Marc O’Polo Anna Stern Nara Camicie Bijou Brigitte Palmers Bonita Pandora Camper Potsdamer Platz Apotheke Christ Deichmann Promod Douglas Puma Einblick Optik Quiksilver Esprit S Oliver Fast Forward Swarovski G-Star The Body Shop Gerry Weber TK Maxx Guess Tommy Hilfiger H&M Vero Moda Herbawi WE Hunkemöller WMF Kiko Wolford Mandarina Duck

TR

AS SE

PHOTO: AREND KUESTER CC BY-NC-ND 2.0

TAKE A WALK

Book a place on the Bowie Berlin Walk. Taking in Hansa Studios (pictured), where Heroes was recorded, along with hangouts favoured by Bowie and Iggy Pop, this three-hour tour takes place every Sunday in summer. Private tours can also be arranged: musictours-berlin.com/bowie-berlin-walk

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Shopping Centre

S H O P | 55

NAVYBOOT Head to Navyboot’s store in the Mitte district to discover footwear that showcases the Swiss brand’s exacting attention to detail. Its accessories are just as cleverly designed and made. This metallic tote (from €299), for instance, is a perfectly sized leather shopper for your trip to Berlin. It stands out thanks to its long fringing details, and takes practicality into consideration with its small white zipped wallet that’s handily attached to the bag via a clasp.

Navyboot, Friedrichstrasse 81-82, 10117 Berlin, +49 (0)30 2014 3671, navyboot.com

Unter Den Linden, Friedrichstrasse & Französische Strasse AGU

E EN ST R

● SHOE CITY ● TIMBERLAND DUSSMANN ● KULTURKAUFHAUS

A SSE SC HA D OW

D O RO T H

FER

R AS SE MI TT EL ST

ST R.

FR ANZ

● LE TANNEUR ● MAX MARA

EN S T R .

Galeries Lafayette

JÄG E R S T R .

Gendarmen Markt Quartier 205, 206, 207

ESCADA ● BUCHERER ● MAJE ● SSE

J ÄG E R S T R A

SSE

HAUSVOGTEIPLATZ ● AMPELMANN

TA U B E N S T R A SELECTED STORES IN ● FRANKONIA QUARTIER 205, 206, 207: MARINA RINALDI ● ● H&M THOMAS SABO ● 7 For All Mankind A SSE ● STEFANEL MO HRE NST R Bally FASSBENDER T R A SSE S N E R Department Store H MO ● & RAUSCH Hilton Hotel Dorothee Schumacher ● BANG & OLUFSEN GEOX ● Etro COMPTOIR DES COTONNIERS ● ● MARC CAIN RA SS E Gant K RO N EN ST OUKAN ● H&M R AS SE KR ON EN ST Hellmann TR A SSE Wolford L EIPZIGER S STADTMITTE Marc Cain BRILLE 4 ● R A SSE LEIPZIG ER ST ● TANDEM&TRANSIT

G LIN K A ST

F RI ED R IC H

R A SSE

STR A SSE

PHOTO: CHAVELA ZINK

A SSE

M AR KG R AF

NESPRESSO ● SANDRO ● ROECKL ● KARL LAGERFELD ● SWAROVSKI ● CADENZZA ● LEISER ●

SSE

.

FRANZÖSISCHE STR.

B EHR ENS T R

MEISSEN GALERIE ● WEMPE ● CHARLOTTENSTRASSE ● NAVYBOOT ● THE CORNER ● MONTBLANC R. ● H&M Ö SIS CH E S T

T RA SS E

TR .

HUGO BOSS ● PANDORA ● MAURICE LACROIX ● EMPORIO ARMANI ●

LLSTR A

MS

ISCH E ST R

● & OTHER STORIES Bebel Platz ● H&M ● GENTLEMEN’S CIRCLE ● COS ● MASSIMO DUTTI

AT Z

HEL F R A N ZÖ S

E

AMPELMANN ● NAPAPIJRI● MEISSEN● IITALLA ● KPM ● LACOSTE ●

FR IE D RI C HS

WIL

APOTHEKE FRIEDRICHSTADT ●

TR A SS BEHR ENS

LI N D EN B EB EL PL

MEISSEN ●

DEUTSCHES HISTORISCHES MUSEUM

O B ER WA

U N T ER D EN

BRANDENBURGER TOR

● ESPRIT ● MARC O’POLO ● ZARA ● DOUGLAS

BIRKENSTOCK ● AKTIV SCHUHE ● TAMARIS● ● NIVEA HAUS

TSSTR .

U N I V E R S I TÄ

R EIC H S T

● FRAAS

KR AU SE NS

TR AS SE

● CYBERPORT

E Place Of Interest

Train Station

Hotel

U-Bahn

Featured In This Issue

56 | G U I D E

Alexanderplatz, Brückenstrasse, Linienstrasse, Neue Schönhauser Strasse & Rosenthaler Strasse SOTO STORE ●

NOVACANE ●

● MELAMPO LINIEN

ALT ES CH

MUL

ACK STR .

T RT

COMME DES ● GARÇONS

AU ER

IEN

STR AS SE

● PRO QM

HORIZN ● STUDIOS AG

● ACNE

LIN

PR EN ZL

ÖN

● RIANNA + NINA

ALMST ADTSTR .

HA US ER

A KIND OF GUISE ●

AL

STR .

L EE

STRASS E

AD ● DEERTZ

P.46

MB

E SS RA

ST EL EB

R. ST

UN

RA -B

RS

TR

TO

DE

AS

OT

AN

SE

CAMP 4 ●

AS

E SS

R

DE N

EX

AN

SSE

SSE

TR A

TR A

ENS

RS

CK S

DE

DIR

● MAMMUT

STR

A SS

AIR O LT

ES

TR

AS

SE

DI

V

E

RC

KS

ST RA

SSE

E

ER ST

UF

SS

ÜD

ER

S T R A L A U R ST R .

MÄ

RK

CH

IS BERLIN STAR BEAUTY ● BERLIN STAR TAX FREE SHOP ●

E

R.

E

S

SE

EN

TR AS

E

RA

BR

Levi’s Liebeskind Mammut Media Markt Mexx Palmers Lejaby Picard Pilgrim KLOSTERSTR. Roland-Schuhe Runners Point S Oliver Side Step Street One Swatch Tally Weijl Tamaris The Body Shop Tommy Hilfiger Triumph UFER RVero O L A N DModa WE WMF Yves Rocher Zara Zero

TEN

ENS

SS

M

Alexa Center

LIT

JÜD

R.

RA

ST

AM

EX

● DECATHLON

SELECTED STORES IN ALEXA CENTER: Apriori Betty Barclay Biba Bijou Brigitte Camel Christ Colloseum Comma Deichmann Douglas EDC Esprit Eterna Fast Forward Fossil G-Star Gerry Weber H&M Jack Wolfskin Juwelier Classic Kookaï ST

ST

TE ND

AL

● ULLA POPKEN US H A ● AKTIV SCHUH

UR

ST

EI LE

SE

AL

T RA

BR ÜH

ST

R ST

PO

TZ LA

M

SATURN ● PROMOD ● ESPRIT ● NEW YORKER ●

A

● TK MAXX ● SHOE CITY

LA

SP HT

SE

RA

TZ LA

K

RA

OS AC

AS

KI

T Galeria KauÄof M W TS ● H E EC Y L E IL FR W KN ● IEB ● C&A L L A R ALEXANDERPLATZ

ST

HL IE

GR

GS

TR

.

TR

SELECTED STORES IN HACKESCHE HÖFE: Ampelmann Gretchen H&M Jost Nike Store Mac Mango Oakley O-Store Peak Performance Profumo Sandro Sawade P.47S S E Stefanel T R A StonesU S S A Trippen TH RA

HS

EX

PRIMARK ●

OLYMP & HADES ●

SC FR

IC DR

SE

RP

A- K

AL

● RENO

DE

U IS

XE

F

TR

AN

- LO

S RA

KS

EX

NA

LU

SA

SE

AS

R

OC

EC

● DESIGUAL

● MYKITA

T HS

DZ

AL

AN

-S

A SSE

AUSBERLIN ●

NEUES MUSEUM CH

WA

RO

STR

R

HACKESCHER MARKT

S AR

UR

DST

AL M S TA

.

STR

LER

THA

SEN

RO

R.

● ADIDAS ● AMERIC AN APPARE L TOMMY ● HILFIGE R ● DENHAM

● NIKE

● ROYAL REPUBLIK ● COS ● MISS SIXTY

● & OTHER STORIE S ● WEEKD AY ● RESPEC TMEN ● 14OZ ● CAMPE R ● MUJI ● BUFFALO

Höfe

O R A N IE N B U R G E R ST

.

A RH H L CA O S E HU E F A ● H U G E SY L D N E C C ER S SC TH N EB A ● RE RR FE EDE ● B Y S ● R T FIT T R S T P EG E S W B UP L A A N N OU D / ● E L A F 7 N E J E BA ● FREITAG LAB BEN SHERMAN ● F R L R O Z 1 R / R P E UR ● A R I G E R T Y KO V I P E ● ● WRANGLER ● WAGNER K A Ö OAKLEY ● ● ● T G DR M ● TR . ● ELEVENPARIS S P.33 MCM ● NEU ● ● ● SER ● CONVERSE E S C H Ö H AU N MICHAEL KORS ● ● HALLHUBER M Ü● STRELLSON SPORTSWEAR N Z ● ULF HAINES Hackesche

GESTALTEN SPACE ● MÖWE FROTTANA ●

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Shopping Centre/Mall

U-Bahn

Train Station

Place Of Interest

G U I D E | 57

DAY TRIP DESIGNER OUTLET BERLIN Discover over 100 top international brands, all reduced by up to 70%, as well as delicious dining options at Designer Outlet Berlin.

Designer Outlet Berlin, Alter Spandauer Weg 1, 14641 Wustermark, +49 (0)33 234 9040, designeroutletberlin.com

OPENING TIMES Monday-Saturday: 10am-8pm Sundays and public holidays: closed

PERFECT DAY ELSTAL STATION

Designer Outlet Berlin

BERLIN CENTRAL STATION

B5 B5

B5

BERLIN

A10

11am Start the day with a splash of colour and a selection of vibrant prints at distinctive Spanish label Desigual.

A10

12pm Admire the high-quality tailoring at Hugo Boss. Expect a perfect fit across the range.

POTSDAM STATION

P OT SDA M

HOW TO GET THERE By car From Berlin: follow Heerstrasse on the B5 to Spandau, continue until you see the junction signposted Designer Outlet Berlin.

From Potsdam: follow the Berlin ring road westward (A10), taking the junction for Berlin-Spandau B5.

By bus and train From Berlin: take regional train RE4 towards Rathenow and get off at Elstal Station. Continue with bus 662 to Designer Outlet Berlin.

From Potsdam: take regional train RB21 towards Wustermark to Priort Station. Continue with bus 662 to Designer Outlet Berlin.

By taxi From Berlin city centre: approximately 40 minutes.

From Potsdam city centre: approximately 20 minutes.

Train Station

Outlet Village

Coach Station

1pm Take a break at San Francisco Coffee Company where rare and speciality coffees are sure to provide an afternoon pick-me-up.

3pm Escada is known for its elegant womenswear designs.

If you’re looking for eveningwear or formal attire for all your summer engagements, you need to look no further.

5pm End your day among the sparkling crystals at Swarovski. The label is known for its precision cuts and clarity as well as its elegant jewellery.

58

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

2. Claim

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

Spend a minimum of €25 and save up to 14.5% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Berlin Schönefeld Airport Terminal A, Departures, next to customs Berlin Tegel Airport Terminal A, next to the café-bar Downtown Berlin KaDeWe, Tauentzienstrasse 21-24 Galeria Kaufhof, Alexanderplatz 9 (customer service centre, fifth floor) Dresden Airport Terminal B, opposite customs in the airport service area Leipzig Airport/Halle Central Terminal, Lufthansa ticket/information counter in the check-in area; the Global Blue Refund Office is opposite customs

Contact taxfree@globalblue.com +421 232 111 111 Refund Offices At all airport Refund Offices, go to customs before check-in

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59

TRANSLATIONS 美文翻译 34: Seeing Is Believing 眼见为实

柏 林 各大前 沿 眼 镜 品牌向来 不 畏 挑 战 极 限，积 极创 新 出产品，赢得世界 各地 顾客 的亲 睐，Ruairidh

Pritchard带 您 深入了解

种 奇妙 的 材料：它很 温和，极 为 独 特；原 生 态 的木 材 和 经 过 精 细加 工 的木 材各有 特 色。十 年 前创 业之 际，

数 十 年以 来，德国最 好 的设 计 师们 — —从汽 车领 域 到

我做了一 件 开 拓 性 的事情，当时 我 就 立下目标：不 仅要

时尚界 — — 研发 出了一 个 让 技 术创 新与 潮 流 外表完 美

采用木 材制 作 镜 框，还 要 把 木 材作为 制 作 镜 框 的唯 一

嫁 接 的 方 法，这个方 法日益 风 靡 于整 个 眼 镜 配饰 行

材质。这件 事情 做 起 来很有 挑 战，但也 充 满了乐趣。”

业。柏 林 的各大 眼 镜 品牌凭 借 时 髦 的设 计、先 进 的生 产 技 术 和 精 湛 的制 作工 艺，赢得了来自世界 各地 的赞 誉。

产流 程之中，每 一 副 镜 框 都 要 多 次 经 过 Licht的双手， “德国的制造业举世闻名，以至于‘德国制造’四个

以确 保 最 终成品完美 无瑕。“我 认为 纯手工艺 打造出的

字成 为顶 级 品质与完 美 工 艺 的代名词， ”柏 林 眼 镜 品牌

物 件 带 有一 种 特 殊 的美 感。不过 当然了，我们 也 在制

IC Berlin的 Justin Hofmann认 为，这 座城 市 的 眼 镜

作 这 些 镜 框 的过 程当中寻求 最 好 的 方 法，将 技 术 和 美

配饰 行业大 放 异彩 的奥 秘，就 在于那 些 安居柏 林 的设

感 这两方面结 合 起 来。”

计 师们 所共 有 的个 性 品质。“ 在 历史 的进 程中，柏 林一

在 隐形 眼 镜 和 激 光 眼科 手术风 行 的年 代，为 何传

直 是 一座 崇尚自由的城 市，它也因此 吸引了许 多创 造

统 眼镜依然广受青 睐？Licht认为：“对于 许 多人而 言，

力非凡 的思 考 者， ”他说。“这 种成 就自我 — —或 者 说

眼 镜 是 一 种 基 本 的饰 物。实 际 我们 可以用它表 达自己

重 塑自我 的自由，为柏 林营 造 出一股不 可思议 的创 意

的 时尚宣 言，就像 珠 宝一样。”

氛围，而这 样 的氛 围则 滋 生了许 多 令人 赞 叹 的产品设 计。”

IC Berlin是 全 欧 洲 最具 特 色 的创 新 眼 镜 品牌 之

这 种 将 镜 框视作 时尚单 品的理 念 亦可见于柏 林历 史 最 久 远 的 眼 镜 品牌 之一 — — Cazal。该品牌由设 计 师 Cari Zalloni和 企 业 家 Günter Böttcher于 1975年

一，因其无 螺 式镜 框设 计而 声名远 扬。正如 Hofmann

创 立，是 德国最早 真正将重心放 在设 计上 的 眼 镜 品牌

所 说， “ 铰 链 是 每 一 副 IC Berlin镜 框 的 核心。镜 框 上

之一。这一对 搭档 坚 持“风 格第一”的理 念，Cazal的奢

能 够 松动 的部 分 越 少，就 越不 容易出毛 病。没有 螺 丝

华设 计早 早为品牌铺平了40余年的辉 煌 道 路。“德国有

就 意 味 着不会有 松动、脱 落 、卡 住 或 者 断 裂 的可能。我

许 多非常‘老 牌’的 眼 镜 厂 商， ” Cazal总 经 理 Beate

们 生 产 的镜 腿 灵活富 有 弹力，轻 轻 一压 就会 快 速 弹

Obersteiner解 释 道。“他们 在 20世 纪 70、80年 代 设 计

开，这 就 意 味 着 眼 镜 不论 是 被 坐 到、被 踩 到，被 汽

出了许 多引人注目、独 一 无二的作品。我们 的品牌则

车 — — 在 某 个 试 戴 案例中，甚 至被 运作中的剪 草 机 碾

是 这 些品牌当中最 负 盛名的 — —它也 是 一 个真正值得

过— — 都能完 好无 损。”

收 藏 的品牌。”

IC Berlin的无 螺 设 计 便 是 科 技创 新与优 美设 计

几十 年以 来，Cazal与众不同的 时 髦镜 框 愈 发 风

完 美 结 合 的绝佳 案例。正 是 这二 者 的联 姻 般 的结 合，

靡，甚 至 成 为了嘻 哈界 某 种 地位 的象征。品牌 的 拥 趸

让柏 林 在 眼饰 的世界版 图中脱 颖 而出；然而，这 样 的

包 括 80年 代传 奇 组合 Run DMC和 美国流行 说唱 歌手

结 合 绝 非 易 事。“这是 一 种 精妙 的平 衡， ”Hofmann 说， “ 但 是 IC Berlin的 审美 理 念是非常坚 定 且 精准 的。

Rick Ross。“ Cazal是 时尚达 人 的必 备 品牌， ” Obersteiner 说 道。“它独到的设 计受到了歌 星、艺人、

我们 会 认 真 聆 听顾客 的需 求，同时严格 遵 循 我们 的设

演员、政 客 的 推 崇，这 种 设 计 的光 芒 远 远 盖 过了那 些

计原则：功 能 第一，外形第二。”

Herrlicht是另一家 柏 林领 先 眼 镜 品牌，它凭 借 做 PHOTO: CAZAL

Licht是 一名经验丰富 的细 木 工 匠，在 他 看来，工 艺 至 关 重要。品牌位于柏 林 的工坊，其严密复 杂 的生

微不足 道 的 时尚趋势。”此外，Cazal 所有产品都 在 德 国制 造，工 艺 至 臻，不 难 想像为 何这一 品牌能如 此长

工 精 美 的木质 镜 框 享 誉 全 球。“我 多年来 一直沉 迷 于

盛不 衰。从开 拓 性 的设 计手法到打 破常 规 的 材料应

木 材，早 在 做 木质 眼 镜 之前，我 就 和 木 材 打了很长 时

用，柏 林 的各大品牌为 您 打造 当今 最有 趣、最 新 颖、最

间的交 道， ”设 计 师 Andreas Licht 解 释 道。“这是 一

具 辨 识 度 的高品质 眼 镜。

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38: The Future’s Bright 璀璨未来

层，到达其新开的屋顶餐厅，在行将抵至最后楼层时，客人 可以俯瞰整个城市的壮丽景色。您也可以乘坐升降电梯， 径直前往七楼美食层享用美食。各种各样的餐馆和酒吧荟

柏林的地标建筑卡迪威（KaDeWe）百货大楼正在全面装

萃一堂，即便在商场其他区域打烊后也将继续开放。露天

修，崭新面貌令人印象深刻。Sally McIlhone 带您一探究

花园还在筹建当中，从花园，您可以透过窗户一瞥这座美

竟

食天地的厨房景象。

置身于瞬息万变的现代零售业，卡迪威百货不断探索顺应

阿尔斯特豪斯百货。崭新的豪华大厅里不仅有圣罗兰

潮流。现代商场集万千需求于一屋，要足够诱人才能吸引

（Saint Laurent）和芬迪（Fendi）等名牌箱包，更有宝

想出柏林游览德国其他地区的游客，务必前往汉堡的

顾客放弃网购的便利，走出家门。久负盛名的柏林卡迪威

齐莱（Bucherer）珠宝和 Fortnum＆Mason 的美味糕

百货尤其擅长于此，慕尼黑和汉堡的两家姐妹店奥伯林格

点。而在慕尼黑的奥伯林格百货公司，都市服装概念店

百货（Oberpollinger）和阿尔斯塔豪斯百货 彻底翻修这三座零售大厦，打造不一样的外观和感受。这

The Storey于去年年底开业，汇集了如 Alpha Industries飞行员夹克和VOR 牌运动鞋等众多现代潮 品。这片空间由Gonzalez Haase AAS建筑事务所设

次翻修旨在革新百货公司的理念，令其稳固地融入 21世纪

计，让游客在最时尚的环境中体验最新潮牌。

（Alsterhaus）也是如此。为了再续辉煌，卡迪威集团正

的新气象。正如首席执行官André Maeder所言： “我们的

卡迪威商场的装修将持续至2018 年，新面貌会在明

百货公司就像一座大型的主题公园，您能从中找到非凡的

年揭晓。为了避免因店铺升级而妨碍顾客体验，卡迪威集

品质、灵感、喜悦、造型、娱乐以及优秀的服务。在与国际

团将许多工程安排在打烊数小时之后进行。2017年，卡迪

商场和网络购物的竞争中，这三家百货公司一直是购物胜

威即将迎来110周年店庆。全新开放的柜台，引人入胜的橱

地，未来仍将如此。”

窗，令人振奋的未来计划，此时不来，更待何时？

卡迪威选择了普利兹克奖得主、来自OMA（大都会 建筑事务所）的建筑师 Rem Koolhaa 主持百货大楼的翻 修工作。Rem 于2015年刚刚完成 Prada 基金会米兰新总

58: When You Shop The World, Shop Tax Free

部（Fondazione Prada）的设计工作，成果斐然。对于柏

畅购全球，尊享退税

林卡迪威百货公司，他计划将这座60,000 平方米的建筑物 重新构建为四个分区，每一个区都有自己独立的入口和中

当您 在 全 球 顶 级 购 物区中的 30多万家 商店消费 时，环

庭——尽可能满足每一位顾客的需求。

球 蓝 联 购 物 退 税 服务（Global Blue Tax Free

第一阶段的重建已于去年年底完工，即面朝陶恩沁恩

Shopping）为 您 节省购 物 开 销。

大街（Tauentzienstrasse）的一侧已翻修完毕。新置的

每 年 约有两千六百多万名旅客 享用 环 球 蓝 联（Global

窗户更为宽敞明亮，与商场顶部中央的大型玻璃拱门交相 为“Kaufhaus des Westens”）初建时的巨型窗。卡迪威

Blue）的购 物 退 税 服务，何 不加入他们 的行列？您只需 在 购 物 时留意 环 球 蓝 联（Global Blue）的蓝 星标 志， 或 直 接 问询 商家是 否 提 供 环 球 蓝 联（Global Blue）退

一直热衷于迈入未来，同时向其光辉的历史致敬。商场新

税 服务，然后 遵 循以下简单 的退 税 流 程即 可：

呼应，让人联想起1907年卡迪威百货（全名

开的主入口则借助镜面玻璃和金银风格，营造出更为现代 的视觉对比。正是这样的细节，展示着过去与当下和谐交

1. 购 物 消费

融。

无论 您 在 哪里 购 物，请向商家索要 环 球 蓝 联 退 税 表 格

此外，商场内有两个新象限区已经开放：建筑师 India Mahdavi设计了二楼的女装区以及一楼的男鞋和配饰 区。Mahdavi 运用柔粉色地毯、底纹石地板、包豪斯式几

（Global Blue Tax Free Form），并 保存 票 据。

何形衣架、以及零落的茶几，打造精挑细选而出的概念店

在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 表 格和

之感，同时与Céline、Balenciaga、Chloé 等上架品牌

相 关 票 据，获 取 海 关印章，然后再到 环 球 蓝 联 的退 税

相得益彰。男士配饰区由建筑事务所Storage Milano着

点领 取 退 税 款。

2. 申领 退 税

手设计，赋予其时尚、现代、模块化的布局。Ted

Baker、Valentino、Dries Van Noten和Hugo Boss

联 系方 式：

等各类高端品牌一应俱全。卡迪威一直致力于捕捉时尚、

taxfree@ globalblue. com + 421 232 111 111 最 低消费 € 25即 可申请 退 税，能 够 节省高达购买 商品 价14. 5%的税。请 注 意：您 收 到 的退 税 款 是 增 值 税 减去

生活方式和设计界的最新趋势。这些新的楼层设计持续印 证卡迪威在全世界国际百货公司中的先锋地位。 顾客穿行于四个独立的巨型购物区之间，巧妙设计的 手扶电梯将各区相连——从中间看可将建筑胜景尽收眼

环 球 蓝 联 的手 续 费。如 果您 选 择 现 金 退 税，部 分机 场

底。客人可以乘手扶电梯穿过卡迪威商场的每个内部楼

还 将以 退 税申请 表为单位收取 现 金 退 税手 续 费。

globalblue.com

61

РУССКИЙ ПЕРЕВОД

34: Seeing Is Believing Кристальный взгляд

PHOTO: CAZAL

Смелые берлинские бренды дизайнерских аксессуаров никогда не останавливались на достигнутом, что помогло им завоевать широкую аудиторию поклонников по всему миру, – рассказывает Руайрид Притчард В течение многих десятилетий лучшие немецкие дизайнеры из самых разных сфер, от автомобилестроения до моды, успешно сочетают современные технологии с безупречным дизайном. Не стала исключением и индустрия оптических приборов. Столица Германии играет особую роль среди оптических брендов, многие из которых получили всемирное признание, благодаря стильному дизайну, инновационному производству и непревзойденному мастерству. «Немецкая промышленность не нуждается в рекламе, ну а ярлык „Сделано в Германии“ уже давно является знаком первоклассного качества и редкого мастерства», – поясняет Юстин Хофманн из берлинской оптической марки IC Berlin. Хофманн полагает, что секрет успеха оптической индустрии кроется в характере местных дизайнеров. «Берлин с давних пор был свободным и либеральным городом, поэтому неудивительно, что сейчас он привлекает людей с творческим складом ума, – говорит он. – Свобода быть тем, кем ты хочешь, способствует созданию креативной атмосферы в Берлине, что, в свою очередь, дает плоды в виде великолепных дизайнерских решений».

IC Berlin – один из самых инновационных

брендов оптики в Европе, получивший широкую известность, благодаря оригинальной безвинтовой конструкции оправ. «Особое крепление дужек – главная изюминка всех оправ IC Berlin, – поясняет Хофманн. – Чем меньше в конструкции двигающихся деталей, тем меньше шансов, что что-то пойдет не так. Отсутствие винтов означает, что ничего не будет болтаться, отваливаться, цепляться и ломаться. Дужки можно с легкостью снять, поэтому очкам не страшно, если на них сядут, наступят, переедут машиной или, как однажды случилось, пройдутся газонокосилкой». Безвинтовая конструкция IC Berlin, идеально совместившая в себе техническую гениальность и изящный дизайн, позволила берлинским производителям заявить о себе на весь мир. «Это золотая середина, – комментирует Хофманн эстетику прочной конструкции IC Berlin. – Мы всегда прислушиваемся к нуждам наших покупателей и отводим первостепенное значение нашей философии: форма следует за функциональностью». Другой ведущий берлинский бренд оптики – Herrlicht, ставший популярным по всему миру, благодаря изящным деревянным оправам. «Я всегда всегда был очарован этим материалом, но немало воды утекло прежде, чем возникла идея создавать деревянные оправы для очков, – поясняет дизайнер Андреас Лихт. – Это замечательный материал, теплый и индивидуальный; его можно использовать как в сыром, так и в обработанном виде. Когда я только начинал заниматься производством, а это было лет десять назад, я чувствовал себя настоящим первооткрывателем. Я планировал использовать дерево не как один из материалов для создания оправы, но как единственный материал для создания оправы. Это была не простая, но увлекательная задача». Лихт – опытный столяр со стажем, и мастерство для него превыше всего. В берлинской мастерской дизайнер лично проверяет каждую оправу по несколько раз, чтобы убедиться в том, что конечный продукт будет идеальным. «Я считаю, что

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умело сделанные продукты уже несут в себе определенную эстетику. Но, конечно, при работе с оправами мы делаем все возможное, чтобы найти баланс между техническим и эстетическим аспектом». Что касается вопроса неугасающей популярности очков в век контактных линз и лазерной хирургии, то Лихт уверен, что «для многих людей очки остаются важным аксессуаром. Подобно украшениям, они помогают подчеркнуть индивидуальность». Идея о том, что очки могут быть модным аксессуаром очевидна для одного из старейших берлинских брендов Cazal. Эта компания, основанная в 1975 году дизайнером Кари Заллони и предпринимателем Гюнтером Бёттхером, была одной из первых в Германии, где дизайну было уделено должное внимание. Для создателей основным приоритетом выступал стильный дизайн, благодаря которому марке Cazal удавалось сохранять популярность в течение всей сорокалетней истории. «В Германии имеется несколько довольно „старых“ производителей оптических приборов, – рассказывает генеральный директор Cazal, Беате Оберштайнер. – Они создавали выдающиеся и уникальные модели в 1970-х и 80-х годах. Наш бренд Cazal возглавляет этот список по популярности и выпускает продукцию действительно достойную коллекционеров». Стильные и узнаваемые оправы Cazal набирали известность в течение десятилетий, став своеобразным символом статуса в мире хип-хопа; среди поклонников бренда такие легенды 80-х, как Run-D.M.C. и Рик Росс.

«Cazal относится к числу тех брендов, которые считаются „маст-хэвом“ среди настоящих хипстеров, – говорит Оберштайнер. – Музыканты, художники, актеры, политики – все они ценят уникальный дизайн, далекий от тривиальных модных тенденций». Остается лишь вспомнить, что все изделия Cazal создаются исключительно в Германии, и секрет успеха бренда станет очевиден. Ведущие берлинские бренды, использующие новаторские дизайнерские техники и оригинальные материалы, создают наиболее интересные, инновационные и узнаваемые очки на сегодняшний день. globalblue.com

38: The Future’s Bright Яркое будущее Культовый берлинский универмаг KaDeWe проходит полную реставрацию, и результаты впечатляют. Салли МакИлхоун узнала подробности В стремительно меняющемся мире современного ритейла универмаг находит новые способы удержаться на плаву. Несмотря на изобилие всех мыслимых товаров, собранных под одной крышей, современный торговый центр должен быть достаточно привлекателен, чтобы заманить покупателей, привыкших к онлайн-шоппингу. Берлинский KaDeWe решил подойти к этому вопросу глобально, а его примеру последовали и другие универмаги, включая Oberpollinger в Мюнхене и Alsterhaus в Гамбурге. Торговая сеть KaDeWe Group проводит комплексную реставрацию трех своих универмагов. Основная задача – радикально изменить концепцию универмага и адаптировать ее к вызовам 21 века. Директор сети Андре Маедер поясняет: «Наши универмаги представляют из себя большие тематические парки, предлагающие посетителям исключительное качество, вдохновение, стиль, удовольствия, развлечения и отличное обслуживание. Несмотря на конкуренцию с международными бутиками и интернет-магазинами, наши три универмага есть и всегда будут привлекательны». Дизайнер Рем Коолхаас из компании OMA (Office for Metropolitan Architecture), получивший престижную Притцкеровскую премию за достижения в области архитектуры, был выбран для проведения реставрационных работ KaDeWe. В 2015 году архитектор успешно закончил свой великолепный проект Fondazione Prada в Милане. Его концепт для берлинского универмага предусматривает разделение здания площадью 60 000 м2 на четыре квадранта с отдельными входами и одним центральным атриумом. Каждый сектор имеет свой дизайн и посвящен нуждам определенных групп покупателей. Первый этап реконструкции фасада на Tauentzienstrasse был завершен в конце

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прошлого года. Окна были значительно увеличены, чтобы соответствовать большому стеклянному куполу на крыше магазина, а также напомнить о крупных окнах самого первого универмага Kaufhaus des Westens (именно так расшифровывается его название), открытого в 1907 году. Новый главный вход, украшенный зеркальными стеклами и золотыми и серебряными деталями, придал общей конструкции современную полифонию. Универмаг был заинтересован в таких смелых переменах, но при этом дизайнеру удалось отдать дань славной истории бренда, доказав, что прошлое и настоящее могут гармонично ужиться вместе. Два сектора обновленного универмага уже открыты для посещения: отдел женской одежды на втором этаже, интерьер которого был спроектирован студией India Mahdavi и отдел мужской обуви и аксессуаров на первом. Мягкие розовые ковры, изящная каменная плитка на полу, оригинальные вешалки для одежды и ажурные столики, расставленные повсюду, создают атмосферу идеального концепт-стора и дополняют представленные бренды, среди которых Céline, Balenciaga и Chloé. Архитектурное бюро Storage Milano приняло участие в дизайне отдела мужских аксессуаров, придав ему стильный, современный и модульный облик. Наряду с хорошо подобранным ассортиментом престижных брендов, здесь можно встретить коллекции таких марок, как Ted Baker, Valentino, Dries Van Noten и Hugo Boss.

KaDeWe всегда славился отличным подбором последних трендов моды, лайфстайла и дизайна, и эти новые этажи лишний раз доказывают, что универмаг не потерял свое первенство среди знаменитых универмагов всего мира. Посетители могут легко сориентироваться в пространстве торгового центра, благодаря четырем своеобразным галереям и оригинально спроектированным эскалаторам, самый впечатляющий из которых сделан в виде концентрической окружности. Оригинальные залы соединяют интерьер KaDeWe с новым рестораном на крыше, откуда открываются захватывающие виды на город. При помощи лифта можно будет попасть на седьмой этаж,

где даже после закрытия универмага гостей будут ждать несколько баров и кафе. Также планируется сад под открытым небом, где можно будет отведать гурманскую кухню. éсли вы собираетесь посетить Гамбург, то обязательно загляните в универмаг Alsterhaus, чтобы полюбоваться на новый зал Luxury Hall, где представлена серия сумок Saint Laurent и Fendi, ювелирные украшения Bucherer и деликатесы Fortnum & Mason. В мюнхенском Oberpollinger можно застать новую экспозицию мультибрендового бутика городской одежды The Storey, открывшегося в конце прошлого года. Здесь вас ждет множество культовых вещей, включая куртки-бомберы Alpha Industries и кроссовки VOR. Необыкновенно стильный интерьер, выполненный студией Gonzalez Haase AAS, предлагает посетителям возможность окунуться в мир актуальных хипстерских брендов. Весь следующий год нас ждут новые открытия в рамках модернизации универмагов KaDeWe, которая продлится до 2018 года. KaDeWe Group прилагает максимум усилий, чтобы реконструкция не отразилась на качестве обслуживания клиентов, поэтому все текущие работы проводятся после закрытия магазинов. В 2017 году марке KaDeWe исполняется 110 лет, и, если учесть появление новых залов, роскошных окон и интригующих планов на будущее, то, возможно, сейчас настал самый удачный момент, чтобы посетить один из ее знаменитых универмагов.

58: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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‫يف ميالنو سنة ‪ .2015‬تتمثّل فكرته بتحويل املتجر يف برلني الذي تبلغ‬ ‫لكل مدخله وبهوه الرئييس‬ ‫مساحته ‪ 60‬ألف مرتٍ مربّع إىل أربعة أرباع‪ّ ،‬‬ ‫الخاص‪ ،‬وهي أقسام مص ّممة ملجموعات زبائن فرديّة‪.‬‬ ‫ّ‬ ‫أُنجزت العام املايض املرحلة األوىل من إعادة البناء‪ ،‬عىل الجهة‬ ‫املقابلة لشارع ‪ .Tauentzienstrasse‬ت ّم تكبري النوافذ “اشياً مع‬ ‫القوس الزجاجي الوسطي الكبري الذي يكلّل املتجر وتذكريا ً بالنوافذ‬ ‫الكربى التي كانت يف متجر ‪ Kaufhaus des Westens‬األ ّول‬ ‫الذي افتُت– سنة ‪ .1907‬باملقابل‪ ،‬يتميّز املدخل الرئييس الجديد بزجاج‬ ‫املرايا وبنرت ٍات من الذهب والفضّ ة فيظهر بحلّة عرصيّة معاكسة‪ .‬وقد‬ ‫حرص املتجر عىل القيام بهذه الخطوة السبّاقة مع املحافظة عىل تاريخه‬ ‫الجميل‪ ،‬فمن خالل تفاصيلٍ كهذه‪ ،‬تربز إمكانيّة انسجام املايض والحاض‬ ‫بسالسة‪.‬‬ ‫الخاص باألزياء‬ ‫باإلضافة إىل ذلك‪ ،‬افتُت– القسامن الداخليّان‪ :‬القسم ّ‬ ‫النسائيّة وهو من تصميم ‪ India Mahdavi‬يف الطابق الثاين والقسم‬ ‫الخاص بأحذية ومستلزمات الرجال يف األ ّول‪ .‬اختارت ‪Mahdavi‬‬ ‫ّ‬ ‫الس ّجاد الزهري الناعم واألرضيّات الصخريّة املتد ّرجة األلوان وسكك‬ ‫تعليق املالبس بأسلوب الباوهاوس وطاوالت جانبيّة‪ ،‬فاستحال املكان‬ ‫متخصصاً مص ّمامً بعناية وزاد العالمات املعروضة جامالً ومنها‬ ‫متجرا ً ّ‬ ‫‪ Céline‬و‪ Balenciaga‬و‪ .Chloé‬أ ّما قسم مستلزمات الرجال‪،‬‬ ‫فتولّت تصميمه شكة الهندسة املعامريّة ‪Storage Milano‬‬ ‫فمنحته أسلوبا ً نرضا ً وحديثا ً ونسقيّا ً‪ .‬ميكن أن تجد فيه ‪Ted Baker‬‬ ‫و‪ Valentino‬و‪ Dries Van Noten‬و‪ Hugo Boss‬وغريها‬ ‫من العالمات التجاريّة الراقية والفاخرة‪ .‬لطاملا حرص ‪ KaDeWe‬عىل‬ ‫تقديم أحدث الصيحات يف عامل املوضة والديكور والتصميم وها هي‬ ‫هذه األقسام الجديدة تربهن أنّه سيبقى منار ًة للمتاجر الكربى العامليّة‪.‬‬ ‫ميكن الزبائن التنقّل بني األقسام األربعة عرب أربعة مم ّرات مختلفة‬ ‫مز ّودة بسالمل متح ّركة مص ّممة برباعة‪ ،‬ويتّخذ املم ّر األبرز بينها شكل‬ ‫دائرة محيطيّة‪ .‬يربط هذا األخري قسم ‪ KaDeWe‬الداخيل باملطعم‬ ‫الجديد عىل سطحه وترى من جزئه األخري مناظر خالبة للمدينة‪.‬‬ ‫وباستخدام املصعد‪ ،‬يصل الز ّوار إىل الطابق السابع الباهر مبطاعمه‬ ‫وحاناته التي تبقى مفتوحة حتّى بعد إقفال املتجر‪ .‬كام توجد خطّة‬ ‫إلنشاء حديقة يف الهواء الطلق‪ ،‬تتي– اسرتاق النظر إىل مطبخ هذا الطابق‬ ‫الغني مبا ل ّذ وطاب‪.‬‬ ‫ال ب ّد للذين يجولون يف سائر أنحاء أملانيا أن يزوروا متجر‬ ‫‪ Alsterhaus‬يف هامبورغ و“تيع نظرهم بصالة ‪Luxury Hall‬‬ ‫الجديدة التي ستعرض حقائب مص ّممني عىل سبيل ‪Saint Laurent‬‬ ‫و‪ Fendi‬ومجوهرات ‪ Bucherer‬وأطايب & ‪Fortnum‬‬ ‫‪ .Mason‬أ ّما يف ‪ Oberpollinger‬يف ميونخ‪ ،‬فافتت– العام الفائت‬ ‫املتخصص باملالبس العمليّة امللفتة ‪ ،The Storey‬وعرض‬ ‫املتجر‬ ‫ّ‬ ‫قطعا ً عرصيّة رائجة مثل سرتات منتفخة من ‪Alpha Industries‬‬ ‫املحل من تصميم ‪Gonzalez Haase‬‬ ‫وأحذية رياضيّة من ‪ّ .VOR‬‬ ‫‪ AAS‬ويتي– للز ّوار فرصة استكشاف أحدث عالمات الهيب يف املحيط‬ ‫األكرث فرادةً‪.‬‬ ‫أعامل التحديث مستم ّرة يف ‪ KaDeWe‬حتّى سنة ‪،2018‬‬ ‫وسيجري الكشف عن عنارص جديدة يف خالل السنة املقبلة‪ .‬تحرص‬ ‫مجموعة ‪ KaDeWe‬عىل أال تعكّر التحسينات الداخليّة مزاج الزبون‪،‬‬ ‫لذا تُستكمل أعامل البناء بعد ساعات العمل لتقليص اإلزعاج‪ .‬تجدر‬ ‫اإلشارة إىل أنّه سنة ‪ ،2017‬يحتفل املتجر بعيده الـ ‪ 110‬سنوات‪.‬‬ ‫وبفضل أقسامه امل ُفتتحة حديثاًونوافذه امللفتة وخططه املستقبليّة‬ ‫املثرية‪ ،‬ما من ٍ‬ ‫وقت أفضل لزيارته‪.‬‬

‫‪1. В магазине‬‬ ‫‪Где бы вы ни совершали покупки, попросите‬‬ ‫‪Tax Free форму Global Blue и сохраните чеки.‬‬ ‫‪2. При выезде‬‬ ‫‪Возвращаясь домой, в пункте отправления,‬‬ ‫‪пройдите к таможне для того, чтобы заверить‬‬ ‫‪ваши чеки для получения возврата в одном из‬‬ ‫‪наших офисов.‬‬ ‫‪Контакты:‬‬ ‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫‪Потратьте минимум €25 и сэкономьте до‬‬ ‫‪14.5% на стоимости покупок. Пожалуйста,‬‬ ‫‪примите к сведению, что конечная сумма‬‬ ‫‪возврата составит сумму налога (НДС) минус‬‬ ‫‪административная комиссия. В некоторых‬‬ ‫‪аэропортах при возврате наличными‬‬ ‫‪взимается комиссия за каждую Tax Free форму.‬‬ ‫‪When You Shop The World,‬‬ ‫‪Shop Tax Free: 58‬‬

‫عندما تتس ّوق حول العامل‪ ،‬تس ّوق من دون دفع الرضيبة‬

‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون‬ ‫دفع الرضيبة ‪ Tax Free‬لتدّخر املال لدى تس ّوقك يف أكرث من‬ ‫‪ 300,000‬متجر يف أبرز مناطق التس ّوق حول العامل‪.‬‬ ‫فل َم ال تنض ّم إىل الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون‬ ‫كل سنة؟ ما‬ ‫دفع الرضيبة من خالل غلوبل بلو ‪ّ Global Blue‬‬ ‫عليك إال أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو‬ ‫‪ Global Blue‬وتتبع خطواتنا السهلة‪.‬‬ ‫‪ .1‬تس ّوق‬ ‫الخاص‬ ‫أينام تس ّوقت‪ ،‬أطلب الحصول عىل طلب اسرتداد الرضيبة‬ ‫ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫‪ .2‬أطلب‬ ‫يف طريق العودة إىل وطنك‪ ،‬أقصد مكتب الجامرك عند نقطة‬ ‫املغادرة لتتم املصادقة عىل إيصاالتك قبل قبض االسرتداد من أحد‬ ‫الخاصة بنا‪.‬‬ ‫مكاتب االسرتداد‬ ‫ّ‬ ‫لالت ّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫أنفق ح ّدا ً أدىن قدره ‪ €25‬وادّخر حتّى ‪ 14.5%‬من مثن مشرتياتك‪.‬‬

‫يشمل مبلغ االسرتداد النهايئ الذي ستحصل عليه مجموع الرضيبة‬ ‫عىل القيمة املضافة ناقص رسم إداري‪ .‬يف بعض املطارات‪ ،‬يُفرض‬ ‫رسم خدمة نقدي عىل كل طلب اسرتداد ضيبة يف حال رغبت‬ ‫بالحصول عىل اسرتداد فوري نقدي‪.‬‬

‫‪globalblue.com‬‬

‫‪65‬‬

‫ترجمة باللغة العربيّة‬ ‫‪Seeing Is Believing :34‬‬

‫الرؤية خري برهان‬

‫املختصة بالنظّارات يف برلني أبدا ً يف‬ ‫مل ترتدّد العالمات التجاريّة الرائدة‬ ‫ّ‬ ‫الخروج عن املألوف‪ ،‬وقد جذبت منتجاتها املبتكرة زبائن من حول‬ ‫العامل‪ ،‬تقرير ‪Ruairidh Pritchard‬‬ ‫لطاملا نجح أفضل املص ّممني األملان‪ -‬يف شتّى املجاالت‪ ،‬من السيّارات‬ ‫إىل األزياء – يف إقران االبتكار التقني بالتصميم الجميل‪ ،‬وينطبق‬ ‫ذلك بشكلٍ واض– متاماً يف عامل النظّارات‪ .‬باتت برلني بالتحديد‪ ،‬مركزا ً‬ ‫للعالمات التجاريّة املبتكرة التي ذاع صيتها حول العامل بفضل تصاميمها‬ ‫املجارية للموضة وصناعتها املتط ّورة وحرفيّتها املاهرة‪.‬‬ ‫“صنع يف‬ ‫“الصناعة األملانيّة عامليّة الشهرة بحيث باتت عبارة ُ‬ ‫أملانيا” عنوانا ً للجودة املمتازة والحرفيّة الدقيقة”‪ ،‬عىل ح ّد قول ‪Justin‬‬ ‫‪ Hofmann‬من عالمة النظّارات الربلينيّة ‪ .IC Berlin‬ويعزي‬ ‫رس نجاح املدينة يف مجال النظّارات إىل طَبع املص ّممني‬ ‫‪ّ Hofmann‬‬ ‫املحليّني‪ .‬يقول يف هذا الصدد‪“ :‬لطاملا كانت برلني مدينة ح ّرة وليرباليّة‬ ‫فجذبت مفكّرين مبتكرين‪ .‬ونظرا ً إلتاحة الحريّة لتكون من تشاء أن‬ ‫تكون أو أن تعيد تكوين ذاتك‪ ،‬يولد يف برلني ج ّو ابتكاري يودي إىل‬ ‫تصميم قطعٍ مذهلة‪”.‬‬ ‫‪ IC Berlin‬هي من أكرث العالمات التجاريّة ابتكارا ً يف مجال‬ ‫النظارات يف أوروبا وتشتهر بإطارها الخايل من الرباغي‪ .‬بحسب‬ ‫كل إطار نظّارة ‪.”IC Berlin‬‬ ‫‪“ :Hofmann‬املفصلة هي قلب ّ‬ ‫يضيف أنّه “كلّام قلّت األجزاء املتح ّركة يف اإلطار‪ ،‬تقلّصت األعطال‪ .‬ومبا‬ ‫أنّه ما من براغي فيها‪ ،‬ما من يشء يرخي أو يفلت أو ينقبض أو ينكرس‪.‬‬ ‫ولسهولة ورسعة نزع ووضع األذرع‪ ،‬نجت نظّاراتنا من حوادث جرى يف‬ ‫خاللها الجلوس أو الدوس عليها أو حتّى مرور السيّارة عليها أو آلة ج ّز‬ ‫العشب التي ميكن سوقها‪”.‬‬ ‫تصميم ‪ IC Berlin‬الخايل من الرباغي هو خري دليل عىل‬ ‫دمج الرباعة التقنيّة بالتصميم الجميل‪ ،‬األمر الذي وضع برلني عىل‬ ‫خارطة النظّارات بالرغم من صعوبة إقران هاتني الناحيتني‪ .‬يقول‬ ‫‪“ :Hofmann‬إنّها عمليّة توازن ُمتقن‪ ،‬إال أ ّن أسلوب ‪IC Berlin‬‬ ‫قوي ودقيق للغاية‪ .‬نصغي جيّدا ً إىل مطالب زبائننا وحاجاتهم مع‬ ‫الخاصة بنا‪ :‬الشكل يتبع الوظيفة‪”.‬‬ ‫االلتزام بفلسفة التصميم ّ‬ ‫من العالمات الربلينيّة البارزة أيضاً يف مجال النظارات هي‬ ‫‪ Herrlicht‬التي باتت معروفة عامليّاً لجامل إطاراتها الخشبيّة‬ ‫املصنوعة يدويّاً‪ .‬يرشح املص ّمم ‪ Andreas Licht‬قائالً‪“ :‬ذُهلت‬ ‫باملادّة وعملت بها لفرت ٍة قبل أن تخطر عىل بايل فكرة ُصنع نظّارات‬ ‫خشبيّة‪ .‬إنّها مادّة رائعة لالستخدام‪ ،‬دافئة وفريدة‪ ،‬قد تكون خاماً أو‬ ‫ُمعالجة‪ .‬طمحت بأال أجعلها جزءا ً من اإلطارات بل املك ّون الوحيد فيها‪،‬‬ ‫فكان العمل صعباً ومثريا ً لالهتامم‪”.‬‬ ‫كل ما‬ ‫بالنسبة إىل ‪ Licht‬وهو ن ّجار محرتف‪ ،‬تنصهر الحرفيّة يف ّ‬ ‫يفعل‪ .‬يف مشغل العالمة يف برلني ويف خالل عمليّة التصنيع املعقّدة‪،‬‬ ‫كل زوج إطارات عىل ‪ Licht‬عدّة م ّرات لضامن “يّز املنتج النهايئ‪.‬‬ ‫مي ّر ّ‬ ‫يقول‪“ :‬أعتقد أ ّن القطع املصنوعة بحرفيّة حقيقيّة تكتسب جامالً عىل‬ ‫أي حال‪ .‬لكن تسعى هذه النظّارات إىل إيجاد الطريقة األمثل للجمع‬ ‫ّ‬ ‫بني الجانبني التقني والجاميل‪”.‬‬ ‫أ ّما بخصوص استمرار رواج النظّارات التقليديّة يف العامل أجمع‬

‫يف عرص العدسات الالصقة وعمليّات الاليزر للعيون‪ ،‬فيقول ‪:Licht‬‬ ‫“النظّارات أكسسوارات أساسيّة بالنسبة إىل كثريين وميكن استخدامها‬ ‫للتزيّن “اماًكاملجوهرات‪”.‬‬ ‫تربز فكرة استخدام النظّارات للزينة أيضاً لدى إحدى أعرق‬ ‫املختصة بالنظارات وهي ‪ّ .Cazal‬أسسها املص ّمم‬ ‫العالمات الربلينيّة‬ ‫ّ‬ ‫‪ Cari Zalloni‬ورائد األعامل ‪ Günter Böttcher‬سنة‬ ‫‪ 1975‬فشكّلت إحدى أوىل العالمات األملانيّة يف هذا املجال التي‬ ‫املؤسسان األهميّة لألسلوب وم ّهدت‬ ‫ركّزت فعالً عىل التصميم‪ .‬أَوىل ّ‬ ‫لقصة نجاحها املمتدّة عىل أربعني سنة‪ .‬تقول‬ ‫تصاميم العالمة الطريق ّ‬ ‫مديرة العالمة ‪“ :Beate Obersteiner‬مث ّة يف أملانيا بعض صانعي‬ ‫النظّارات “القدامى” للغاية وقد ابتكروا تصاميم رائعة وفريدة من‬ ‫نوعها يف السبعينات والثامنينات‪ ،‬أ ّما عالمتنا‪ ،‬فهي أشهرها عىل اإلطالق؛‬ ‫إنّها عالمة لهواة تجميع النظّارات الحقيقيّني‪”.‬‬ ‫منت شهرة نظّارات ‪ Cazal‬املميّزة واملحدّدة للموضة عرب‬ ‫العقود فاستحالت رمزا ً للرثاء يف عامل الهيب هوب‪ ،‬من خالل نجوم‬ ‫الثامنينات عىل سبيل ‪ Run DMC‬ومغ ّني الراب األمرييك الشهري‬ ‫‪.Rick Ross‬‬ ‫تقول ‪“ :Obersteiner‬كانت ‪ Cazal‬من العالمات التي ال ب ّد‬ ‫ألصحاب األسلوب املميّز من اقتنائها‪ ،‬مثل املوسيقيّني والف ّنانني واملمثّلني‬ ‫كل البعد عن رصعات‬ ‫والسياسيّني؛ إنّهم يقدّرون التصميم الفريد البعيد ّ‬ ‫املوضة اململّة‪ ”.‬باإلضافة إىل ذلك‪ ،‬تًصنع كافّة نظّارات ‪ Cazal‬بحرفيّة‬ ‫كل هذه‬ ‫مطلقة يف أملانيا وبالتايل ال عجب أن تكون العالمة ق ّد حقٌّقت ّ‬ ‫النجاحاتاملتتالية‪.‬‬ ‫من اعتامد تقنيّات التصميم الرائدة إىل استخدام املواد غري‬ ‫التقليديّة‪ ،‬تبتكر أبرز األسامء يف برلني اليوم بعض أجمل النظّارات‬ ‫وأكرثها ابداعاً و“يّزا ً‪.‬‬ ‫‪The Future’s Bright :38‬‬

‫بريق املستقبل‬

‫ٍ‬ ‫تجديد واسعة‬ ‫يخضع املركز التجاري األبرز يف برلني ‪ KaDeWe‬لعمليّة‬ ‫حق‪ .‬تكتشف ‪ Sally McIlhone‬املزيد‬ ‫النطاق‪ ،‬والنتائج باهرة عن ّ‬ ‫املتغري بعجالة‪ ،‬تجد املتاجر الكربى سبالً جديدة‬ ‫يف عامل التجارة العرصيّة ّ‬ ‫كل ما قد يتم ّناه املرء تحت ٍ‬ ‫سقف‬ ‫لالستمرار‪ .‬اشتهر ‪ KaDeWe‬بتوفري ّ‬ ‫واحد‪ ،‬لذا ال ب ّد لهكذا مركز تس ّوق معارص أن يجذب الزبائن القابعني يف‬ ‫السهل عرب اإلنرتنت‪ .‬برهن ‪KaDeWe‬‬ ‫منازلهم ويُبعدهم عن التس ّوق ّ‬ ‫مكانته عىل هذا الصعيد بالتحديد وكذلك املتجران الشقيقان له‬ ‫‪ Oberpollinger‬يف ميونخ و‪ Alsterhaus‬يف هامبورغ‪ .‬ولضامن‬ ‫االستدامة‪ ،‬تقوم مجموعة ‪ KaDeWe‬بتحديث متاجرها الثالثة‬ ‫الرائعة‪ .‬الواقع أنّها تهدف إىل قلب مفهوم املتاجر الكربى رأساً عىل عقب‬ ‫وإدخالها إىل القرن الواحد والعرشين من الباب الواسع‪ .‬عىل ح ّد تعبري‬ ‫املدير التنفيذي ‪“ :André Maeder‬متاجرنا الكربى هي عبارة عن‬ ‫منتزهات ترفيهيّة تجد فيها الجودة االستثنائيّة واإللهام واملرح واملوضة‬ ‫والتسلية والخدمة املمتازة‪ .‬تتنافس هذه املراكز التجاريّة الثالثة الكربى‬ ‫مع املتاجر العامليّة ومع التس ّوق عرب اإلنرتنت‪ ،‬لك ّنها كانت وستبقى مركز‬ ‫الجذب األبرز يف املستقبل‪”.‬‬ ‫لتجديد املتجر‪ ،‬وقع االختيار عىل املهندس ‪Rem Koolhaas‬‬ ‫من شكة ‪ Office for Metropolitan Architecture‬وهو‬ ‫قد حاز جائزة ‪ Pritzker‬وعمل عىل مبنى ‪Fondazione Prada‬‬

SOUVEN I R

IN THE MIX Berlin specialist P & T – which stands for Paper & Tea – has become known for the quality and variety of its whole-leaf teas, and for the chic, user-friendly displays in its two Berlin stores. Its latest offering is an innovative line of organic Master Blends,

which also incorporate aromatic ingredients such as flowers, herbs, spices, citrus peel and essential oils. The mixes have intriguing names such as Jackpot Derby (black tea with sunflower leaves and black pepper), Gaia’s Garden (green tea with carob, burdock and much more) and Cederberg Chai (caffeine-free spiced redbush tea). With their

Save up to 14.5% by shopping tax free, see page 58

colourful packaging, any of the Master Blends collection would make a thoughtful gift for the connoisseurs in your life. fm P & T Master Blends, from €11 each, P & T, Bleibtreustrasse 4, 10623 Berlin, +49 (0)30 5557 98071, paperandtea.com FOR M A P GO TO PAGE 49

GANT.COM

GANT STORES BERLIN BIKINI BERLIN & QUARTIER 206 MALL OF BERLIN LEIPZIGER PLATZ

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