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A M A G E R TO R V 4 C O P E N H A G E N G E O R G J E N S E N .CO M
INTRODUCING PANDORA SHINE A NEW collection of 18k gold-plated sterling silver jewellery
DO SHINE BRIGHT
pandora.net © 2018 PANDORA International Aps PDK Havneholmen 17-19 | 1561 Copenhagen V | Denmark DK21410276
Elgiganten
electronics store huge selection and low prices
here you’ll find all the amazing tech brands
4 flagship stores in the heart of copenhagen Elgiganten Strøget Østergade 47 1100 Copenhagen C
Elgiganten Fields
Arne Jacobsens Allé 12 2300 Copenhagen S
37
shops in denmark See the full list at www.elgiganten.dk
Elgiganten Fisketorvet Kalvebod Brygge 59 1561 Copenhagen V
Elgiganten Frederiksberg Falkoner Allé 21 2000 Frederiksberg
Shop tax-free at elgiganten Come visit one of our four flagship stores in the city of Copenhagen and find all you need within electronics. In Elgiganten you will find a huge selection of all the well known brands at low prices - always!
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Welcome to Copenhagen
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ILLUSTRATION: ISAAC BONAN
Discover the best of this dynamic, friendly Scandinavian capital with SHOP. Our feature on page 40 tells you all you need to know about Danish designers’ fresh and exciting streetwear update and in this issue we also introduce some of the city’s top seafood restaurants (page 46). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Denmark. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Denmark. For the very latest information, visit globalblue.com. For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our guide section in this issue. Calculating how much you can save by shopping tax free has never been easier.
SEE THE NEW 2018 SPRING/SUMMER COLLECTION IN STORES NOW
ECCO ØSTERGADE 55 1100 COPENHAGEN K +45 3312 3511
ECCO AMAGERBROGADE 51 2300 COPENHAGEN S +45 3314 3100
ECCO FREDERIKSBERGGADE 15 1459 COPENHAGEN K +45 3314 9015
ECCO VESTERBROGADE 48 1620 COPENHAGEN V +45 3314 0004
ECCO KØBMAGERGADE 54 1150 COPENHAGEN K +45 3314 9544
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ECCO FREDERIKSBERG CENTRET FALKONER ALLÉ 21, PLAN 2 2000 FREDERIKSBERG +45 3314 0150
WELCOME TO THE CENTRE OF
MODERN DESIGN Enter the department store Illums Bolighus and enjoy an exclusive world of quality and world-famous international and Danish design. On several floors of inspiring displays you will find only the very finest in exquisite design, kitchenware, tableware, lamps, carpets, textiles, furniture and fashion.
C O P E N H A G E N · LY N G B Y W W W. I L L U M S B O L I G H U S . D K
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CONTRIBUTORS
HANNAH LEWIS Hannah Lewis, SHOP’s features editor, holds degrees from both the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Time Out in Dubai, Quintessentially in London and Prestige in Hong Kong. Hannah’s travel essential is a good book. globalblue.com
REBECCA RHYS-EVANS SHOP’s fashion and lifestyle writer Rebecca Rhys-Evans has a degree in American literature, history and cultures from the University of Liverpool and formerly ran the online team at Flannels.com. She has previously written for various British and international fashion brands and magazines.
ILLUSTRATION: ALEX ASFOUR; PHOTO: (LEFT) LAURIE EDWARDS
ALEX ASFOUR Alex Asfour created this season’s cover illustration for SHOP Copenhagen. It shows a reflection of the city’s distinctive skyline, including the 17thcentury Rundetaarn tower, wittily composed of luxury products. Alex’s other clients include Airbnb, Disney and the Washington Post. Discover SHOP Copenhagen and our other editions at issuu.com/globalblue.
WELCOME TO THE WORLD OF PORCELAIN Flagship Store, Amagertorv 6, 1160 Copenhagen K, phone +45 3313 7181 www.royalcopenhagen.com
THE LOTUS COLLECTION FINE JEWELLERY DESIGNED BY CHARLOTTE LYNGGAARD
WE LCO M E TO O U R F L AG S H I P S TO R E S CO P EN H AG EN C ENTR E , N Y ØS TERGA D E 4 C O P E N H A G E N A I R P O R T, N Y T O R V PA R I S • S T O C K H O L M • S Y D N E Y • S I N G A P O R E W W W . O L E LY N G G A A R D . C O M
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SHOP FLOOR E D I TO R I A L
PUBLISHING
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard Cover illustrator Alex Asfour Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Katie Byrne, Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener
Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi Senior Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov
G LO B A L B L U E D E N M A R K Managing director Denmark Morten Winther Key account managers Christian Mollerup Scheibel, Jimmy Rydahl Account manager Melina Brøndholt Office manager Maria Brandt Ibing Merchant service assistant Jeanette Rehfeld Global Blue Denmark, Overgaden oven Vandet 48E, DK-1415 Copenhagen K Distribution partners Tourist Information Over 60 Copenhagen hotels Copenhagen Airport
Japanese editor Kyoko Nishimoto Print Dane Consultancy AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue
CONTENTS
46
EXPERIENCE 46 Table Talk Copenhagen’s waterfront location makes it the perfect place to sample delicious seafood, as Hannah Lewis discovers
COPENHAGEN GUIDE
PRODUCTS 22 Check Out SHOP selects a standout piece from Copenhagen this season 24 Products Key looks for the season, from fashion and footwear to jewellery and accessories
NEWS 32 Shop Window One store not to be missed in Copenhagen 34 News Seasonal updates on shops, services and new products
51 Maps and guides to the key shopping areas of Copenhagen
ESSENTIALS 62 How To Shop Tax Free The simple steps to saving money on your shopping
TRANSLATIONS 64 中文 翻 译 67 Русский Перевод 70 日本 語 翻 訳
SOUVENIR 74 The essential item to bring home
40 Word On The Street Danish designers have injected their distinctive sensibilities into streetwear, creating an exciting new genre that’s as practical as it is covetable, says Rebecca Rhys-Evans
74
Above (from top): a selection of delicious seafood dishes at Oysters & Grill; Normann Copenhagen Watch Me clocks
PHOTOS: (BOTTOM) JEPPE SORENSEN
FEATURE
CHECK OUT
GOLD STANDARD Jewellery designer Orit Elhanati uses her Nordic-Middle Eastern heritage as the main source of inspiration for her designs. Elhanati, who won the 2015 Elle Style Award for best Danish designer, works in gold embellished with precious stones such as diamonds, opals, rubies, emeralds and sapphires. Each piece is handmade in Copenhagen and works as a stylish, timeless statement. A favourite among the most fashionable in Scandinavia, Orit Elhanati pieces are often worn at Copenhagen Fashion Week by Danish stylists, editors Save up to 19% by shopping tax free, see page 62
and influencers. The earrings pictured are from her latest collection, Four, which fuses exceptional craftsmanship and experimentation in both form and shape. These sensual, sophisticated earrings, inspired by nature and love, are made of solid silver coated in 24-carat gold and feature dented hanging spirals. The Four collection also offers pendants, pins and other earring styles, all crafted in Elhanati’s distinctive style. rre Orit Elhanati earrings, 5,000DKK, Holly Golightly, Regnegade 2, 1110 Copenhagen, +45 3314 1911, oritelhanati.com
ØSTERGADE 26 COPENHAGEN
24 | P R O D U C T S
Max Mara sunglasses, 2,780DKK, Max Mara, Østergade 7-9, 1100 Copenhagen, +45 3338 5620, maxmara.com
& Other Stories jacket, 950DKK, & Other Stories, Amagertorv 29, 1160 Copenhagen, +45 3697 8819, stories.com
Gucci earrings, price on request, Gucci, Østergade 46, 1100 Copenhagen, +45 3336 6883, gucci.com
CITRUS FRESH
Salvatore Ferragamo shoes, from 4,400DKK, Salvatore Ferragamo at Illum, Østergade 52, 1100 Copenhagen, +45 2780 5504, ferragamo.com
Save up to 19% by shopping tax free, see page 62
Burberry bag, 13,500DKK, Burberry, Østergade 52, 1100 Copenhagen, +45 3336 6896, burberry.com
PHOTOS: (EARRINGS) MAURO CLEMENTE; (SKIRT) WEWORK AS
Introduce a splash of hot orange to add a zesty note to a neutral summer ensemble
S H O P | 25
Benetton hat, 379.99DKK, Benetton, Købmagergade 24, 1150 Copenhagen, +45 3332 1432, benetton.com
Pandora ring, 2,199DKK, Pandora, Amagertorv 18-20, 1160 Copenhagen, +45 3673 0809, pandora.net
Gestuz top, 799DKK, Samsøe & Samsøe, Frederiksberg Centret, Falkoner Allé 21-23, 2000 Frederiksberg, +45 3528 5132, gestuz.com
Mulberry cosmetics pouch, 3,250DKK, Mulberry, Østergade 13, 1100 Copenhagen, +45 3336 6878, mulberry.com
globalblue.com
Stine Goya skirt, 1,700DKK, Stine Goya, Østerbrogade 46, 2100 Copenhagen, +45 3217 1010, stinegoya.com
26 | P R O D U C T S
Ace & Tate sunglasses, from 998DKK, Ace & Tate, Ny Østergade 32, 1101 Copenhagen, +45 8987 4199, aceandtate.com
J Lindeberg T-shirt, 500DKK, J Lindeberg, Christian IX’s Gade 1, 1111 Copenhagen, +45 3313 1177, jlindeberg.com
Moncler trainers, 4,040DKK, Moncler, Østergade 16, 1100 Copenhagen, +45 3311 1183, moncler.com
CONTEMPORARY CASUAL
Bottega Veneta bag, 27,750DKK, Bottega Veneta, Ny Østergade 1, 1101 Copenhagen, +45 3336 6887, bottegaveneta.com
Save up to 19% by shopping tax free, see page 62
Zara trousers, 299DKK, Zara, Vimmelskaftet 28, 1161 Copenhagen, +45 8833 5210, zara.com
PHOTO: (SUNGLASSES) RAY STOFBERG
Elevate a low-key T-shirt and jeans combination with statement accessories in an earthy palette
28 | P R O D U C T S
Carhartt hat, 400DKK, Carhartt, Elmegade 13, 2200 Copenhagen, +45 3536 5370, carhartt-wip.com
66 North T-shirt, 300DKK, 66 North, Østergade 6, 1100 Copenhagen, +45 3333 9294, 66north.com
ON DECK
Embrace cool nautical style with brands that define contemporary design
Fjällräven bag, 899DKK, Fjällräven, Frederiksborggade 44, 1364 Copenhagen, +45 3314 5150, fjallraven.com
Save up to 19% by shopping tax free, see page 62
Adidas trainers, 630DKK, Adidas, Pilestræde 8A, 1112 Copenhagen, +45 8088 5765, adidas.com
PHOTO: (TRAINERS) ADIDAS
Tommy Hilfiger trousers, 900DKK, Tommy Hilfiger, Østergade 26, 1100 Copenhagen, +45 3332 1800, tommy.com
S H O P | 29
HOME FROM HOME
Pick a souvenir for your home from an array of ceramics, artwork and soft furnishings
Studio Arhoj mug, from 290DKK each, Illums Bolighus, Amagertorv 10, 1160 Copenhagen, +45 3314 1941, arhoj.com
Monika Petersen artwork, 900DKK, Stilleben, Frederiksborggade 22, 1360 Copenhagen, +45 2245 1131, stilleben.dk
PHOTO: (BLANKET) © H&M
Georg Jensen clock, 1,999DKK, Georg Jensen, Søndre Fasanvej 7, 2000 Frederiksberg, +45 3814 9801, georgjensen.com
H&M blanket, 399DKK, H&M, Amagertorv 23, 1160 Copenhagen, +45 7021 2200, hm.com
globalblue.com
Hay cushion, 650DKK, Hay, Østergade 61, 1100 Copenhagen, +45 4282 0820, hay.dk
ALAIN DELON JR. FOR SAND COPENHAGEN
SAND CONCEPT STORE | ØSTERGADE 40 | 1100 COPENHAGEN
32 | N E W S
SHOP WINDOW
DEFY THE WEATHER Danish outerwear brand Rains has been protecting Copenhagen citizens from the harsh Nordic elements since 2012. In this new concept store in the heart of the Danish capital, Rains offers simple, bold waterproof raincoats, bags, accessories and special editions, all presented in a cool and contemporary setting that encourages a relaxed Save up to 19% by shopping tax free, see page 62
shopping experience. The space reflects the Rains storytelling values and was inspired by the Scandinavian weather and design heritage. Pristine, snowwhite walls and minimal decor throughout allow the garments to stand out. rre Rains, Klareboderne 4, 1115 Copenhagen, +45 2627 8541, rains.com FOR MAP GO TO PAGE 58
It’s a big and wonderful world. Dress to be ready. Never Stop Learning.
34 | N E W S
IN THE LOOP Jewellery designer Maria Black’s spring/summer 2018 collection was inspired by rollercoasters – a metaphor for the highs and lows of life. The Loop collection comprises a range of circular gold earrings, swirled into spirals adorned with diamonds and pearls, as seen in the pictured Sea Viper design (4,100DKK). All Maria Black’s work pays homage to her Scandinavian heritage, combining minimal detailing with a maximum level of craftsmanship and service. Discover the new pieces at the Maria Black flagship store, which recently introduced an in-house piercing service. rre
NO PLACE LIKE HOME For spring/summer Ferm Living celebrates home as a haven. Textures, colours and geometry are key tropes in the Danish brand’s latest designs, seen in Desert floor rugs crafted using a tufting technique, cushions covered in corduroy – a fabric currently making a major comeback – and the addition of glasses for long drinks to the existing Ripple series. grc Illums Bolighus, Amagertorv 10, 1160 Copenhagen, +45 3314 1941, fermliving.com FOR MAP GO TO PAGE 56
Save up to 19% by shopping tax free, see page 62
Maria Black, Silkegade 13, 1113 Copenhagen, +45 3311 5066, maria-black.com FOR MAP GO TO PAGE 56
S H O P | 35
DOUBLE VISION
SCANDINAVIAN SIMPLICITY Swedish fashion brand Filippa K, which turns 25 this year, is known for its minimal aesthetic and attention to quality. This season’s collection, as seen in the campaign featuring musical sister duo Say Lou Lou, is very much in keeping with the brand’s ethos. Flattering high waists give structure to pleated skirts and wide-legged trousers. Despite borrowing from formal dress such as the tuxedo, tailoring is relaxed. Varied fabrics add texture, and textile choices reflect the brand’s mission to be more sustainable. grc Filippa K, Ny Østergade 13, 1101 Copenhagen, +45 5360 5010, filippa-k.com FOR MAP GO TO PAGE 59
globalblue.com
Since Mykita was founded in 2003, it has become one of Europe’s leading eyewear brands. Alongside this season’s desirable collection of opticals and sunglasses, the brand also presents collaborations with designers such as Bernhard Willhelm, Martine Rose and Damir Doma. Part of the Echo range created jointly by Mykita and Maison Margiela, the pictured style (3,700DKK) is characterised by an exaggerated version of the classic cat-eye shape combined with a futuristic, visor-like top line. grc Mykita, Grønnegade 43, 1107 Copenhagen, +45 6913 5251, mykita.com FOR MAP GO TO PAGE 59
IN BRIEF Yume is a one-stop destination for chic, sustainable design. The brand was founded in early 2017 and its first concept store opened late last year in Copenhagen’s Nordhavn district. Yume offers a wide selection of Scandinavianstyle pieces, as well as eclectic, vibrant objects from Africa and the Far East
36 | N E W S
DUAL BENEFITS This spring Aesop introduced a new skincare range, carefully developed for combination skin and aptly called In Two Minds. The trio of products (from 220DKK) comprises a cleanser, a toner and a moisturiser, which work to restore the balance of skin that is oily across the T-zone and dry across the cheeks. The In Two Minds gel-based cleanser with salicylic acid cleanses thoroughly, the toner soothes and the Facial Hydrator nourishes and hydrates. As with all Aesop products, the ingredients have been carefully selected for effective results. grc Aesop, Værnedamsvej 7, 1819 Copenhagen, +45 3322 1826, aesop.com
JUST COS In this season’s collection for men, which includes relaxed tailoring, light knits and summerfriendly overcoats, Cos maintains the pared-back approach to design for which it is known so well. Structured tops are paired with wide-legged or slim-cut trousers. The collection is based on neutral tones of beige, brown and navy, as well as pastel shades. Looks are finished with oversized tote bags, trainers and bucket hats, to sleek effect. grc Cos, Østergade 33-35, 1100 Copenhagen, +45 3697 8881, cosstores.com FOR MAP GO TO PAGE 56
Save up to 19% by shopping tax free, see page 62
Visit the Flagship LEGO® Store Copenhagen • Discover the broadest selection, exclusive and hard to find LEGO® sets • Talk to Brick specialists • Enjoy hands-on play opportunities • Fun and exciting experiences in the one of a kind LEGO Star WarsTM room • Join the VIP Program and experience the VIP treatment. Sign up at shop.LEGO.com/VIP
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Opening hours: Mon-Thurs 10:00 - 18:00 Friday 10:00 - 19:00 Saturday 10:00 - 18:00 Sunday 11:00 - 17:00
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LEGO Store Copenhagen Vimmelskaftet 37 Copenhagen 1161 Contact: +45 521 591 57
38 | N E W S
DANISH BEAUTY This year’s new products from Rudolph Care, one of Denmark’s best-loved cosmetic brands, include Moisture Delight face cream (50ml, 395DKK) and hydrating Mist Delight (100ml, 295DKK). With cucumber, ginger, rosehip and elderflower extracts as well as argan and chia oils, the lightweight facial cream is designed for thirsty skin. Mist Delight helps to protect, moisturise and nourish. Both are made in Denmark using mainly organic ingredients, and will leave skin feeling fresh and revived. grc Magasin, Kongens Nytorv 13, 1095 Copenhagen, +45 3311 4433, rudolphcare.dk FOR MAP GO TO PAGE 59
IN THE GROOVE This April, jewellery brand Ole Lynggaard Copenhagen introduced new bracelets to its popular Nature collection. Featuring the same hand-cut grooves as the other pieces in the collection, the latest designs are made of 18-carat gold with a matte or polished finish. The open bracelets are available with or without beautiful precious stones from Ole Lynggaard’s range: choose from lapis lazuli, which is new for 2018, and serpentine, amber, pearl or tourmaline, among others. grc
Save up to 19% by shopping tax free, see page 62
Ole Lynggaard Copenhagen, Ny Østergade 4, 1101 Copenhagen, +45 3333 0345, olelynggaard.com FOR MAP GO TO PAGE 59
40 | F E AT U R E
Word on the Danish designers have injected their distinctive sensibilities into streetwear, creating an exciting new genre that’s as practical as it is covetable, says Rebecca Rhys-Evans
Stre
T
he streetwear concept was first seen in Los Angeles and New York in the 1990s, as a hybrid of popular fashion references and styles that surrounded skateboarding and hip-hop culture. Rooted in the streets, as the name suggests, it was originally associated with youth and urban culture, rather than stemming from the fashion houses and studios that traditionally dictate trends. Although this style has been fairly constant in subcultures around the world for three decades, more recently it has been adopted and reinterpreted in Scandinavia, with 64
67 70
Copenhagen being a particular hotspot. Nordic designers, many of them Danish, have defined a progressive version of streetwear that is more refined, bridging the gap between the nostalgic 90s sports-inspired style and the luxury fashion landscape. Scandinavian fashion brands are famous for combining form, function and crisp simplicity: there is a utilitarian approach, a need for comfort and practicality, that can only come from countries with challenging climates. The Danish interpretation of streetwear is designed for the contemporary man Right: Ganni pre-spring 2018
S H O P | 41
et
42 | F E AT U R E
or woman who needs a wardrobe of multifunctional garments suitable for all occasions. There is a strong focus on quality and the use of technical fabrics that encourage breathability and can retain heat. The aesthetic is creative and fashion-forward; colour palettes are often bold, shapes conceptual and materials luxurious. No wonder the brands that define this style have captured the eye of the international fashion world. Founded in Copenhagen in the early 2000s, Norse Projects is a prime example of a brand that combines streetwear, workwear and high-end fashion. By 2009, co-founders Tobia Sloth, Anton Juul and Mikkel Grønnebæk had created their first in-house line for men. They dropped the hip-hop and punk
Minimalist design does not equate to minimal effort references and the maximised logos and graffiti graphics that previously characterised streetwear and replaced them with collaborations with guest artists that fit with their DNA and brand philosophy. The Norse Projects motto ‘the mark of true luxury is not the grand gesture, but the simple things done well’ summarises not only the brand’s own approach but the Scandinavian relationship with fashion. Brands such as Our Legacy, Wood Wood and interiors label Hay all follow a similar philosophy. Above: Norse Projects spring/summer 2018
S H O P | 43
The spring/summer 2018 Norse Projects collection pushes this further, taking inspiration from minimalist American artist Donald Judd, who steered away from materialism and trends. His work has a factory aesthetic which can also be seen in the Norse Projects collections this spring. Women’s streetwear takes a more luxe approach in Copenhagen than menswear, but nonetheless, brands such as By Malene Birger and Ganni offer a multi-use functionality typical of the genre. Tobia Sloth of Norse Projects says that Danish women have a distinctive approach to style: ‘They do it for themselves – not to fit someone’s idea of how they should look or act. You see this expressed in Copenhagen, where many women
are currently wearing minimal sneakers and are very dressed down, while still combining a feminine expression and personal style. Lots of women are adopting a more functional approach to dressing and mixing it up with subtle styling cues to create an individual look that expresses their unique personality. Much like good design, it’s the nuances that count.’ By Malene Birger follows similar principles. ‘Whether it’s the ease of the cut or the quality of the embellishment, each and every piece encapsulates a sense of Danish values and way of life – always with a touch of playfulness and decadence,’ the eponymous designer says of her collections, which are always subtle, sophisticated and ultimately easy.
Above: catwalk looks from By Malene Birger (left and right); Norse Projects (centre); all spring/ summer 2018
44 | F E AT U R E
By Malene Birger makes pieces that are suitable for the office, travel, motherhood and beyond. This kind of inclusivity is an integral part of Danish streetwear brands. The coming together of streetwear and luxury is reflected in the price tags: most of these brands sit in an accessible yet high-end bracket that is designed for women of different ages and incomes. Ganni, which began its story with the search for the perfect cashmere knit in 2000, has seen a huge surge in popularity in recent years. Stocked in over 400 of the world’s best boutiques, worn by influencers, fashion editors and celebrities across the world, Ganni epitomises Danish streetwear style and often trends on Instagram or on the streets at various fashion weeks. Creative director Ditte Reffstrup explains that Scandinavians have managed to democratise design without compromising quality or aesthetics.
Above (both): Ganni pre-spring collection 2018
‘Danish style in particular is very laid back, easy-going and quite playful,’ she says. As Reffstrup tells us, the collections of modern Danish designers make it clear that they have ‘grown up surrounded by highquality craftsmanship, both in terms of furniture and architecture, which has definitely left its mark.’ Contemporary cool is a Copenhagen staple, reflected at events such as Copenhagen Fashion Week and Copenhagen International Fashion Fair, where garments for both men and women show that minimalist design does not equate to minimal effort. In fact, it requires deep reflection on the subtleties of style. Simplicity and practicality are core values for streetwear culture, reflecting the idea that one can tackle all of life’s roles wearing the same labels. It’s this versatility that makes Danish streetwear so popular around the world
OUTLETS 30 - 70% OFF
RINGSTED OUTLET VILLAGE Visit Ringsted Outlet for a day of unique leisure shopping at Denmark’s only international outlet village Enjoy great savings of 30-70% in top brand flagship outlets such as NIKE, LEVI’S, LACOSTE, SUPERDRY, PEAK PERFORMANCE, GANT, GUESS, WOLFORD, LE CREUSET, ZWILLING and many more of your favorite brands. Tax Free shopping is offered in most stores. Ringsted Outlet offers a great variety of fashion for men and women, jeans, children’s wear, sportswear, luggage and home & living. You will also find a big McDonald’s restaurant and café The Burger. The outlet village is situated in the beautiful Danish countryside just 40 minutes outside Copenhagen.
Monday - Friday 10-19 | Saturday - Sunday 10-18 June - July - August: Monday - Friday 9-19 | Saturday - Sunday 9-18 Klosterparks Allé 1 | 4100 Ringsted | ringstedoutlet.dk
46 | E X P E R I E N C E
TABLE TALK Copenhagen’s waterfront location makes it the perfect place to sample delicious seafood, says Hannah Lewis
The vibrant city of Copenhagen is a favourite among foodie travellers: its culinary scene is recognised as one of the best in the world. And with its proximity to water, it’s no surprise that the Danish capital is a fantastic place to sample beautifully fresh fish and seafood. From fine dining restaurants to casual eateries, Copenhagen’s leading seafood specialists know just what to do with the catch of the day. Serving everything from classic dishes to modern concepts, light bites to indulgent feasts, these five restaurants vary in style and setting, but are united by a love of excellent fish and seafood, always cooked to perfection. globalblue.com
OYSTERS & GRILL For a relaxed, modern dining experience, head to Oysters & Grill, a Danish take on a French seaside bistro. Seafood options cover everything from oysters and clams to squid, crab and luxurious lobster, with a mix of grilled and fried dishes to please every taste. Carnivores will be glad to hear juicy steaks and rich tartares are available too. Pair your meal with a local beer or a well-mixed cocktail and finish with a creamy homemade soft-serve ice cream. Oysters & Grill, SjĂŚllandsgade 1B, 2200 Copenhagen, +45 7020 6171, cofoco.dk
48 | E X P E R I E N C E
MUSLING Located next to the city’s famous Torvehallerne food market, Musling is a restaurant from the team behind Michelinrecommended Kødbyens Fiskebar (another must-visit for exceptional fish dishes). Musling translates into English as mussels, so these tasty morsels are unsurprisingly a highlight, but the menu is bursting
with all manner of delicious, seasonal fish and seafood, accompanied by fresh green sides. The atmosphere is casual, and, while this is a popular spot, a number of tables are reserved for drop-in diners; there’s a wellstocked bar to keep you occupied if you have to wait a little. Musling, Linnésgade 14, 1361 Copenhagen, +45 3410 5656, musling.net
Krogs, which opened in 1910, is one of Copenhagen’s oldest restaurants. The Gammel Strand location was chosen for its proximity to the best fishmongers in the city, and today the restaurant remains committed to offering only the freshest fish and seafood. The menu changes depending on the day’s catch, so be sure to ask the staff for their recommendations, which might be anything from grilled octopus to oysters to pickled herring. This is seafood fine dining at its best. Krogs, Gammel Strand 38, 1220 Copenhagen, +45 3315 8915, krogs.dk globalblue.com
PHOTO: (TOP) CHRIS TONNESEN
KROGS
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KANALEN For a beautiful waterside setting, head to Kanalen; whether dining inside this light-filled space or in its charming al fresco area, your meal will be accompanied by the sight of sailing boats floating tranquilly by. Serving contemporary French cuisine in a Danish-style setting, the seasonal menu offers a great selection of
fish and seafood dishes as well as meat and vegetarian options. The team has been collecting excellent wines throughout the 30 years Kanalen has been in business, so be sure to ask for advice on the perfect pairing. Kanalen, Wilders Plads 2, 1403 Copenhagen, +45 3295 1330, restaurant-kanalen.dk
HUMMER Lobster lovers will feel at home at Hummer, which aims to take the covetable shellfish down from its pedestal and bring it into everyday eating. Find it in the form of lobster crisps or a delectable lobster roll – or simply halved, poached and served with lemon and dill mayonnaise. The rest of the menu is based around the freshest catches, and might feature halibut, cod or crab. We also highly recommend the classic moules frites. Hummer’s quality and presentation are undoubtedly high-end, but the modern, congenial atmosphere makes everyone feel instantly welcome.
Hummer, Nyhavn 63A, 1051 Copenhagen, +45 3333 0339, restauranthummer.dk
PHOTO: MARTIN HEIBERG/COPENHAGEN MEDIA CENTER
G U I D E | 51
COPENHAGEN GUIDE
Global Blue’s guide ensures you make the most of your trip to Copenhagen with a look at the city’s must-visit destinations, from our pick of the top boutiques, including one of Denmark’s leading menswear stores, to the historic Nyhavn waterfront district (pictured). Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com.
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Ole Lynggaard Copenhagen A thoroughly Danish design ethos means that Ole Lynggaard Copenhagen’s eye-catching jewellery designs make the perfect souvenir. Ole Lynggaard Copenhagen, Ny Østergade 4, 1101 Copenhagen, +45 3333 0345, olelynggaard.com
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Rains Find the ideal addition to your all-weather wardrobe at this Danish brand’s new concept store. Rains, Klareboderne 4, COPENHAGEN OPERA HOUSE 1115 Copenhagen, +45 2627 8541, rains.com
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FEATURED ON PAGE 48
Tourist Information
4Sound in central Copenhagen offers Scandinavia’s widest range of musical instruments.
2.000 m², 3 floors,
850+ guitars and basses, huge range of drums and percussion, keyboards, pianos, studio/DJ equipment and much more.
Welcome to THE DREAM FACTORY!
Åbenrå 1, 1124 København K / info@4sound.dk / www.4sound.dk
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SHOP TAX FREE APP
This season’s ultimate travel companion is the new SHOP TAX FREE app. The app can direct users to their favourite brands and stores while they are shopping – and quickly calculate tax free savings. Once the shopping day is over, users can find the nearest Refund Office on the app and can track the progress of their refund in real time. Available in English, Chinese and Russian, the SHOP TAX FREE app is ready to download from the App Store and Google Play now.
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Kaufmann, located in Copenhagen’s historical city centre, offers one of the best selections of menswear in the Danish capital, making the store a must-visit for stylish men. Its stellar roster of international names includes Hugo Boss, Lacoste, Calvin Klein and Tommy Hilfiger, among many others. Kaufmann was founded in 1908, to create the ultimate shopping experience for men of all ages, with a variety of prices to provide them with the best Danish and international brands. Kaufmann, Nygade 2, 1164 Copenhagen, +45 3313 6165, kaufmann.dk
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E NG L IS H | Р УС С К И Й | 中 文
VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华 购物旅游信息，每日更新
SHOP
FOLLOW US AT... /GlobalBlue/GlobalBlueRu PHOTO: MEREDITH BRADEN BUCHER
@GlobalBlue @环球蓝联- GlobalBlue GlobalBlue环球蓝联 /globalblue /globalblue @shopmagazine_
58 | CO P E N H AG E N G U I D E
NN07 For spring/summer 2018 Danish menswear brand NN07 has taken inspiration from Italy. In the spirit of la dolce vita, the collection includes Riviera-style revere-collared shirts in playful abstract prints, Oxford shirts in leaf and fruit prints, striped jumpers, and the brand’s signature chino trousers in stone, khaki green and navy – all bringing a little laid-back Italian menswear style to Copenhagen.
NN07, Gammel Mønt 7, 1117 Copenhagen, +45 3841 1141, nn07.com
Købmagergade ● HUMAC WILD CAT PIERCING ●
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RGA
TIMES UP VINTAGE ● ARNOLD SCREWED ● BUSCK ● HENRIK VIBSKOV ● ● ANOTHER NUÉ E A D ● PASHMINA HOUSE G L ● CARHARTT TA
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Østergade & Grønnegade ● STINE GOYA
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ZADIG ET VOLTAIRE ● AXEL ●
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60 | CO P E N H AG E N G U I D E
ILSE JACOBSEN The spring/summer 2018 collection from Danish designer Ilse Jacobsen revisits the founding principles of the brand, which this year celebrates its 25th anniversary. Jacobsen’s latest Hornbæk collection, inspired by the seaside village of the same name, is filled with nature-inspired prints, bold colours and clean lines. Highlights include vibrant floral jersey dresses and light jackets, perfect for keeping dry and stylish in all weathers.
Ilse Jacobsen, Kronprinsensgade 11, 1114 Copenhagen, +45 3333 0190, ilsejacobsen.com FOR MAP GO TO PAGE 56
Store Kongensgade, Bredgade, Store Strandstræde & Kongens Nytorv
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7 FOR ALL MANKIND This season 7 For All Mankind presents a range of jeans for men and women in a range of washes, spanning from dark through to light blue. Other variations include distressed and bleached styles. Alternatives to jeans include chinos for men and classic denim miniskirts for women, all of which can be paired with a plain white tee, a chambray shirt or a denim jacket from the spring/ summer 2018 collection. As ever, the Californian brand can be counted on for premium-quality denim and a great fit.
PHOTO: (TOP) ANDREW PARSONS I/IMAGES
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7 For All Mankind, Magasin, Kongens Nytorv 13, 1095 Copenhagen, +45 3311 4433, 7forallmankind.com FOR MAP GO TO PAGE 59
LED lighting system and modern furniture pieces dotted throughout, this futuristic store is the perfect backdrop for the label’s popular collections of minimalist menswear and womenswear. Acne Studios at Illum, Østergade 52, 1100 Copenhagen, +45 3318 2742 (men), +45 3318 2624 (women), acnestudios.com FOR MAP GO TO PAGE 56
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TRANSLATIONS
中文翻译
40: WORD ON THE STREET 街头宣言 丹麦设 计师将 他们与众不同 的时尚情感 注 入 到街头服饰之 中，打造出一 种动人心 弦的全 新服 装 风 格，既实用耐 穿又令 人羡艳。Rebecca Rhys-Evans 报道 街头服 饰 的 概 念 最早出现于 90年 代 的 洛杉 矶 和 纽 约，这是 一 种以滑 板 和 嘻 哈文化为中心的流行 时尚混 血 儿。 顾名思义，街头服 饰 扎 根于街头，它
最初 是 和 青少 年及都 市 文化 息 息 相 关的，而并不是 发源于 传 统 上 决定 潮 流 趋 势的时尚品牌及 工作 室。 虽然 在 过去三十 年里，这 种风 格 一直潜 伏 于 世界 各地 的亚文化 之 中，但 近 年来它开始风 行 于斯 堪 的 纳维 亚半 岛，并在 那里得到了重 新 诠 释，其中又以哥本 哈 根 为 最。北 欧 设 计师 — — 其中许 多都 是 丹 麦 人— —对 街头服 饰 加以 改 造，让它 们 变得更为 雅 致，从而填 补了引发 追忆 的 90年 代 运 动风 格与 奢 华 时装 之间的空缺。
上图（从左至右 : Ganni 2018早春 By Malene Birger 2018春夏
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斯 堪 的纳维 亚 时装品牌向来以 外 观、功 能与简洁风 格 的结 合而 著 称： 蕴含其中的实 利主义 态度，以 及穿 着 者对 舒 适 感 与实用性 的需 求，只有 可 能源自气候不那 么 宜 人 的国家。经 丹 麦 人演绎 的街头服 饰 专为 现代 男士 和 女 士 设 计，迎合了人们 对 适 用于 各 种 场 合 的多功 能 衣 橱 的需 要。他们 十 分注 重品质，并 偏爱 透 气性与保 暖 性 俱 佳 的高 科 技面 料。他们 的审 美 风 格 极具创造 性，走在 时尚潮 流 的 前列； 鲜 艳而 醒目的配色、概 念 性 的外形及 奢 华 的 材 料屡见不鲜。难怪 这 些定 义 了此 类 风 格 的品牌 能 够 吸引国际 时尚 界 的 热 切目光。 于 21世 纪 初 在哥本 哈 根 创立 的 Norse Projects就 是 融 合街头 服 饰、职 业 装 束与高端 时装 的典 范 品牌。2009年，联 合 创 始 人 Tobia Sloth、Anton Juul和 Mikkel Grønnebæk推 出了品牌 首个自营男 装系列。他们 抛弃了原先定 义街头服 饰 的嘻 哈与朋克 元 素、硕大标 志 和涂 鸦设 计，转而与符 合自家 基因及品牌 哲学 的客串艺 术 家合作。“真正 的奢 华 不 在于 堂 皇 的 姿 态，而 在于将简 单 的事情 做 到最 好。”这句品牌箴 言 不 仅概 括了 Norse Projects的 设 计态 度，也 彰显了斯 堪 的纳维 亚 式 的时尚 风 格。Our Legacy、Wood Wood和 室内设 计 领 域 的 Hay等品牌无不遵 循 着类似的理 念。 2018年春夏季，Norse Projects 系列在 此 基 础 上 更 进 一 步，从 摈 弃 唯 物 主义 和潮 流 趋 势的美国极简 艺 术 家唐 纳 德·贾德（ Donald Judd） 身上 汲取 灵 感。他 的作品有 着 一 种 工 厂式 的审 美，在 今 春发布的 Norse Projects系列服 饰中同样可以 看 到。 相比男装，哥本 哈 根 的女 士街头 服 装 更 加 奢 华；然而，By Malene Birger 和 Ganni等品牌 非常 注 重实 用性，堪 称 这 类 服 饰中的多功 能典 范。Norse Projects的 Tobia Sloth表 globalblue.cn
示，丹 麦 女 性有 着 独 树一 帜的时尚态 度：“她们 我 行 我 素 — —不 会 让 别人 的 想法 来影 响 她们 的 打 扮或 举止。你 可以在哥本 哈 根 看 到这 种 态度，现 在 许 多女 性都穿 着简约的 运 动 鞋，衣 着 非常 朴素，但 是 仍然 能充分展 露女 性 魅力，表 现个人 风 格。很多女 性在 着 装 方面都愈 发注 重实用性能，再 搭配 以微 妙 的时尚 细 节，用独 特 的装 扮 来 彰显自己独 一 无 二的个 性。这像 极了
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优 秀 的设 计，细 微之处 决定 成 败。” By Malene Birger也 遵 循着同样 的原则。“无论 是 剪 裁 的 随 意风 格 还 是 饰 物 的品质，每 一 件 作品都是 丹 麦 人价 值 观 和 生活方 式 的缩 影 — — 永 远 透 着 一 丝 戏 谑与 颓 废。”设 计 师 本人 如 是评 价 她自己永 远 微 妙、精 致，最 终又归 于 休闲的系列 作品。By Malene Birger的服 装 适合 女 性在 办 公、旅行、育儿等 多种 环 境中的不同 身份，这 种 包 容性 是 丹 麦街头 服 饰品 牌 不 可或 缺 的一 部 分。街头与 奢 华 的 融 合也 反 映在 价 格 标 签 上： 这 些品 牌大多定位于 平 价与高端 之 间， 为 不同年 龄与收 入 层 次 的女 性 设 计。 Ganni于 2000年开启了追寻完 美 克什 米尔羊 绒 织物 的 旅 程，近 几 年来该品牌 的人气 急 剧 上升。Ganni 的服 装 陈列 在 400多 家世界顶 级 精品 店中，深 受全 球 各地 权 威 人士、时装 编 辑 和 各界名流 的青 睐。这 些 作品 完 美彰显了丹 麦 的街头 服 饰风 格，经 常 在 Instagram 上引起关注，各大 时 装周期 间亦屡 屡出现 在 街拍 镜 头中。 品牌创 意 总 监 Ditte Reffstrup解 释 称，斯 堪 的纳 维 亚人 致力于在不 牺 牲 品质或 审美 的 前 提下，让 设 计 趋 于 大 众化。“丹 麦 风 格 是非常悠 闲、随 和 而且十分 诙谐 的。”她 表 示。正如 Reffstrup所言，丹 麦 现代 设 计 师们 表 明，他们“是在 精 湛 工 艺 的环 绕 之 中长大 的，无论 是 家具还 是 建 筑 物， 都留下了清 晰的印记。” 摩登而含 蓄是 哥本 哈根 风 格 的主 要 特 征，这也体 现 在哥本 哈根 时装周 和 哥本 哈根国际 时装 博览会上。展台 上 的男 装和 女装 无不印证了一 个 道 理：极简主义设 计并不等同于在设 计 时不 费 吹灰之力。事 实上，它要求 设 计师深刻思索 时尚风 格 的微 妙之处。 简约 性与实用性 是 街头服 饰 文化 的两 大 核心 价 值，这也 反 映了一 种 理 念： 穿 着同一 个品牌 的服 装即 可应 对 在 生活中扮 演 的所有角色。正 是 这 种 全
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面性 特 征，让 丹 麦街头 服 饰 在世界 各 地如 此风 靡。
62: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购 物区中的 30多 万家 商店消费 时，环 球 蓝 联 购 物 退 税 服务（Global Blue Tax Free Shopping）为 您 节省购 物 开 销。 每 年大 约有两千六百多万名游客 享用 环 球 蓝 联（Global Blue）的购 物 退 税 服务，何 不加入他们 的行列？您只需 在 购 物 时留意 环 球 蓝 联 Global Blue）的蓝 星标 志，或 直 接 问 询 商家是 否 提 供 环 球 蓝 联 Global Blue）退 税 服务，然后 遵 循以 下简单 的退 税 流 程即 可：
1. 购 物 消费 无论 您 在 哪里消费，请 索要 环 球 蓝 联 退 税 表 格（Global Blue Tax Free Form），并记 得 保存小 票。 2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜台， 出示 退 税 表 格和 相 关 票 据，获 取 海 关 印章，然后再到 环 球 蓝 联 的退 税 点领 取 退 税 款。 联 系方式：
taxfree@ globalblue. com + 421 232 111 111 最 低消费 300丹 麦 克 朗即 可申请 退 税，能 够 节省高达 19%的商品购买价。 请 注 意：您 收 到 的退 税 款 是 增 值 税 减 去环 球 蓝 联 的手 续 费。 如 果您 选 择 现 金 退 税，部 分机 场 还 将 以 退 税申请 表为单位收取 现 金 退 税 手 续 费。
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РУССКИЙ ПЕРЕВОД
40: WORD ON THE STREET ГОЛОС УЛИЦ Датские дизайнеры придали уличному стилю особую чувствительность, создав захватывающий новый жанр, столь же практичный, сколь и желанный, – говорит Ребекка Риз-Эванс Концепция уличного стиля впервые появилась в ЛосАнджелесе и Нью-Йорке в 1990-х годах в виде гибрида популярных модных трендов и стиля скейтбордистов и поклонников хип-хопа. Как и предполагает название, движение зародилось на улицах, и изначально ассоциировалось с молодежной и урбанистической культурой, нежели домами моды, диктующими тренды. Хотя этот стиль довольно часто мелькал в мировых субкультурах в течение трех десятилетий, совсем недавно он был адаптирован в Скандинавии, особенно в Копенгагене. Скандинавские и в том числе датские дизайнеры дали начало прогрессивной версии уличной одежды, служащей мостом между ностальгическим спортивным стилем 90-х и роскошной модой.
Скандинавские модные бренды известны тем, что умело сочетают форму, практичность и простоту: в коллекциях заметен утилитарный подход, стремление к комфорту и практичности, что естественно для стран с суровым климатом. Датская интерпретация уличного стиля ориентирована на современных покупателей, которые нуждаются в многофункциональной одежде, подходящей для любых случаев. Большое внимание уделяется качеству и специальным тканям, пропускающим воздух без потери тепла. Эстетика всегда отличается креативностью: яркая цветовая палитра сочетается с концептуальными формами и роскошными материалами. Неудивительно, что бренды, стоящие за этим направлением, привлекли внимание мировой индустрии моды. Компания Norse Projects, основанная в начале 2000-х годов, – яркий пример бренда, сочетающего одежду для улицы, работы и особых случаев. Первую линию мужской одежды сооснователи Тобиа Слот, Атон Юул и Миккель Грённебек выпустили в 2009 году. Они оставили позади элементы хип-хопа и панка, а также увеличенные логотипы и граффити, прежде характеризовавшие уличный стиль, заменив их
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коллаборациями с рядом художников, разделяющих философию бренда. «Настоящая роскошь кроется не в претенциозных формах, а в простых, но хорошо сделанных вещах» – таков девиз Norse Projects, характеризующий не только подход бренда, но и скандинавское отношение к моде. Такие марки, как Our Legacy, Wood Wood и Hay следуют похожей философии. Коллекция Norse Projects весна-лето 2018 была вдохновлена работами американского художникаминималиста Дональда Юдда, который старается держаться в стороне от материализма и трендов. Его творчество имеет индустриальную эстетику, заметную в весенней коллекции Norse Projects. Копенгагенский уличный стиль для женщин характеризуется более роскошным подходом по сравнению с мужским, тем не менее такие бренды, как By Malene Birger и Ganni предлагают универсальную практичность, типичную для жанра. Тобиа Слот из Norse Projects говорит, что датские женщины обладают особым подходом к моде: «Они делают это для себя, а не для того, что бы соответствовать представлению окружающих. Это можно заметить в Копенгагене, где многие женщины носят кроссовки Сверху: предвесенняя коллекция Ganni 2018
и непринужденную одежду, сочетая при этом женственную выразительность и индивидуальный стиль. Многие из них следуют более практичному подходу к манере одеваться, смешивая элементы непринужденного стиля, чтобы создать индивидуальный образ, выражающий личность. Как и в случае с хорошим дизайном, детали играют важную роль». Бренд By Malene Birger придерживается схожих принципов. «Каждая
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вещь, независимо от сложности кроя и количества украшений, отражает датские ценности и образ жизни с веселым, шуточным оттенком», – говорит дизайнер о коллекциях, которые всегда остаются сдержанными, изысканными и непринужденными. By Malene Birger выпускает одежду, подходящую для офиса, путешествий, материнства и не только. Такая универсальность является характерной чертой датских брендов уличной одежды. Объединение уличного стиля и роскошной моды не могло не отразиться на ценах: большинство из этих брендов занимает промежуточную нишу между доступной категорией и категорией премиум, что делает коллекции доступными для женщин разных возрастов и с разным доходом. Марка Ganni, история которой началась с поиска идеального кашемира в 2000 году, в последнее время приобрела большую популярность. Коллекции бренда представлены в более чем 400 бутиках по всему миру, а среди поклонников много трендсеттеров, редакторов моды и знаменитостей. Ganni олицетворяет уличный стиль Дании, а образы из коллекций марки можно часто заметить в трендах Instagram и на улицах во время проведения Недель моды. Креативный globalblue.ru
директор Дитте Реффструп поясняет, что скандинавцам удалось сделать дизайн более демократичным без ущерба для качества или эстетики. «Датский стиль очень непринужденный, беззаботный и довольно веселый», – говорит он. По словам Реффструпа, коллекции современных датских дизайнеров дают ясно понять, что их создатели «выросли в окружении высококлассного мастерства – я имею ввиду мебель и архитектуру – и это определенно оставило глубокий след». Стиль «современная холодность» стал визитной карточкой Копенгагена, найдя отражение в Копенгагенской неделе моды и Международной копенгагенской ярмарке моды. Демонстрируемые здесь коллекции мужской и женской одежды доказывают, что минималистский подход к дизайну не означает минимальные усилия. Напротив, он требует глубокого размышления о тонкостях стиля. Простота и практичность являются основными ценностями уличной культуры, отражая идею о том, что можно выполнять любую жизненную роль и при этом носить одежду одного и того же бренда. Именно такая универсальность делает датский уличный стиль таким популярным по всему миру.
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62: WHEN YOU SHOP THE WORLD, SHOP TAX FREE
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40: WORD ON THE STREET
噂のラグジュアリー・ス トリートウェア デンマークのデザイナーたちが独 特の感 性をストリートウェアに持 ち込 み 、実 用的 かつ魅 力一杯 の エキサイティングな新ジャンルを 生み出した。レベッカ・リース・エ ヴァンズがレポートする。 ストリートウェアのコンセプトが最初に登場 したのは1990年代のロサンゼルスとニュー ヨーク。大衆ファッションの要素とスケート ボードやヒップホップ文化にまつわるスタイ ルを混ぜ合わせたものだった。その名の通
1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.
りストリート（街路）に由来するこのスタイ ルは、従来トレンドをリードしてきたファッ ションハウスやアトリエから生まれたもので はなく、元々は都会の若者文化に関連した ものだった。
2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.
30年ほど前から世界 各地のサブカル チャーでちょくちょく見られたが、最近はス カンジナビアの十八番になり、特にコペン ハーゲンは多くのストリートウェアを発信し ている。北欧のデザイナー（多くはデンマー ク出身）は、スポーツから発想した懐かし い90年代のスタイルと高級ファッションの
Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 300 крон и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. globalblue.ru | globalblue.com
ギャップを埋めるような洗練度の高い進歩 的なストリートウェアを確立してきた。 スカンジナビアのファッションブランド は形と機能、潔いシンプルさを一体化する ことで有名で、実用的なアプローチをとって いる。快適さと実用性が必要という、気候 の厳しい国ならではの姿勢だ。デンマーク 人によるストリートウェアは、あらゆる場面 に適した多機能性の衣服が必要な現代人 のためにデザインされている。品質の追求 と、通気性がよく保熱性がある機能性素材 の使用に重点を置き、審美性の面ではクリ
SHOPPING IS BETTER WHEN YOU DO IT TAX FREE Shop Tax Free and save up to 19% Find out more at globalblue.com
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エイティブで前衛的。色合いは大胆、形は
りません。コペンハーゲンには今、シンプル
コンセプチュアルなことが多く、高級素材が
なスニーカーを履いて極くカジュアルな服
よく使われる。このスタイルを代表するブラ
装なのに女らしい表情とパーソナルなスタイ
ンドが世界のファッション界の耳目を集め
ルを併せ持った女性がたくさんいて、自分
ているのも不思議はない。
らしさの追求が見られます。多くの女性が
2000年代初頭にコペンハーゲンで設
装いの機能性を重視しながら、さりげない
立されたノースプロジェクツは、ストリート
スタイリングで個性を表現した独自のルッ
ウェアとワークウェアと高級ファッションを
クスを作っているのです。優れたデザインと
融合させたブランドの好例だ。共同創業者
同じく、要はニュアンスが大事だということ
のトビア・スロス、アントン・ジュール、ミケ
ですね。」
ル・グロンベックは2009年までに、同ブラ
バイ・マレーネ・ビルガーも同様の原則
ンド初のメンズのインハウスラインを創作し
に則っている。 「カットの巧みさであれ飾り
た。それまでのストリートウェアの特徴だっ
の質であれ、一つ一つの作品に、ちょっとし
たヒップホップやパンクのイメージ、巨大ロ
た遊び心と贅沢を忘れないデンマーク人の
ゴ、グラフィティ系の絵柄を使うのはやめ、 その代わりにブランドの精神や理念と合っ たゲストアーティストとのコラボレーション を始めた。 「真の贅沢の印は大げさなジェ スチャーではなく、シンプルなものがよくで きていること」というノースプロジェクツの モットーは、同ブランドの姿 勢だけでなく スカンジナビア人のファッション観をも要 約している。アワーレガシー、ウッドウッド、 そしてインテリアレーベルのヘイといったブ ランドは全て、これと同様の理念に基づい ている。 ノースプロジェクツの2018年春夏コレ クションはこの姿 勢をさらに一歩進め、物 質主義や流行に背を向けたアメリカのミニ マリストアーティスト、ドナルド・ジャッドを インスピレーションにしている。ジャッドの 作品にはファクトリー的な美しさがあり、そ れがこの春のノースプロジェクツコレクショ ンにも見られる。 一方、コペンハーゲンのウィメンズスト リートウェアはメンズより遥かに高級感が あるが、それでもバイ・マレーネ・ビルガー やガニーといったブランドがこのジャンルお 馴染みの多機能性を提供している。ノース プロジェクツのトビア・スロスによれば、デ ンマーク女性のスタイルに対するアプロー チは独特だという。 「あくまで自分のための スタイル。見た目やふるまいはこうあるべき といった他人の考えに合わせるためではあ
上：ノースプロジェクツ 春/夏 2018
73
価値観や生き方が凝縮されています」と、
ークストリートウェアの世界的人気につなが
いつもさりげなく洗練されていながら最終
っている。
的には着やすさを追求する自身のコレクシ ョンについてビルガーは語っている。バイ・ マレーネ・ビルガーでは、仕事や旅行、子 育て、その他に対応できる商品を作ってい る。こうした汎用性は、デンマークのストリ ートウェアブランドに欠かせない特徴だ。 ストリートウェアと高級品の融合は価格に
62: WHEN YOU SHOP THE WORLD, SHOP TAX FREE
海 外で のお買い物が 免 税に
も反映されている。これらのブランドの多 くは、様々な年齢や所得層の女性向けに手 が届く範囲だが高価格だ。 ガニーは完璧なカシミアニットを追求 して2000年に創業し、近年人気が急上昇 している。世界の一流ブティック400店以 上で取り扱われ、世界中でインフルエンサ ーやファッションエディター、有名人が着 ているガニーはデンマークのストリートウ ェアスタイルの象徴的存在で、インスタグ ラムや様々なファッションウィークの街頭 でよく話題になる。クリエイティブディレク ターのディッテ・レフストルップによれば、 スカンジナビアでは品質や美しさの面で妥
グローバル・ブルーの免税ショッピング 制度をご利用いただきますと、世界各地 の有名ショッピング街にある30万軒を 超える加盟店でのお買い物がお得にな ります。 年間2600万人が楽しまれているグロー バル・ブルーの免税ショッピングを、貴 方もぜ ひご 利用ください。手 続きは簡 単。まず、青い星を目印に加盟店を探し ます。星が見当たらなければ、店員に「 グローバル・ブルー？」とお尋ねくださ い。あとは、次のステップを踏むだけで す。
協することなく誰でも着れるデザインが実 現できている。 「特にデンマークのスタイル はとてもリラックスしたもので、気楽で 遊 び心に富んでいます。」レフストルップいわ く、現代デンマーク人デザイナーのコレクシ ョンを見れば、彼らが「家具にしても建築
1. お買い物 お買い物をした際は、必ずグローバル・ ブルーの免税書類（タックスフリー・フォ ーム）を受け取ってください。レシートを 保管するのも忘れずに。
にしても質の高い職人技の賜物に囲まれて 育ち、その影響を紛れもなく受けている」 ことがはっきりわかるという。 現代的なスタイリッシュさはコペンハ ーゲンのお家芸。そのことはコペンハーゲ ン・ファッションウィークやコペンハーゲン
2. 還付請求 ご帰国の際は、まず出国地の税関でレ シートに承認印を押してもらってから、 グローバル・ブルーの還付事務所で払い 戻しを受けます。
国際ファッションフェアなどのイベントにも 表れ、メンズもウィメンズも披露される服 を見れば、ミニマルデザインがミニマルな 努力の結果でないことがわかる。むしろ、 スタイルのさりげなさは深い思慮が必要な のだ。シンプルさと実用性はストリートウェ ア文化のコアバリューで、人生の全ての役 割を同じレーベルを着てこなせるという考 えを反映している。この多目的性がデンマ
globalblue.com
300DKK以上のお買い物をすれば、購 入価格の最高19％の払い戻しが受けら れます。最終的な払い戻し額は、付加価 値税（VAT）合計から事務手数料を差 し引いた金額となりますので、その旨ご 了承ください。 一部の空港で現金での 即時払い戻しをご希望の場合は、取り扱 い手数料が免税書類ごとに課されます。
ABOUT TIME Go bold with a statement souvenir for your home and choose a piece from Normann Copenhagen’s Watch Me wall clock collection. The stylised design is instantly recognisable, fits into any interior style and can add a distinctive touch of colour to your home. The clock’s shape was inspired by a colour swatch that folds out like a fan – this simple, elegant use of rectangular shapes creates a geometric graphic that expresses the passing of time. Watch Me Save up to 19% by shopping tax free, see page 62
is available in four multi-hued and four monochrome versions, so whether you’re mad for minimalism or a lover of colour, there is a clock to suit. Created by Danish designer Rasmus Gottliebsen, the clock is a popular choice in Scandinavian homes and a signature piece to take home with you. rre Normann Copenhagen Watch Me clock, 349DKK each, Illums Bolighus, Amagertorv 10, 1160 Copenhagen, +45 3314 1941, normann-copenhagen.com FOR MAP GO TO PAGE 56
PHOTOS: JEPPE SORENSEN
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