SHOP Frankfurt SS17

FRANKFURT | 法兰克福 | ФРАНКФУРТ |

‫ف رانكفورت‬

FRANKFURT Luxury Edition Spring/Summer 2017

Page 34 STEPPING FORWARD: the designers bringing a more relaxed mood to menswear this season

If you are looking for a wide selection of exquisite timepieces and FINe jewellery, you only need to keep one name in mind.

For more than 135 years, the name

customers express when they purchase

“WEMPE” has stood for the utmost

jewellery or timepieces. Our pieces of

expertise in the art of making jewellery

jewellery uphold international standards

and timepieces. We offer a unique

and are born in our own atelier. This is

selection of valuable treasures at 27

true for unusual one-of-a-kind items

Wempe showrooms world-wide. We are

as well as for our diverse assortment

especially proud because for more than

of classic pieces with brilliant-cut

a century we have been privileged to

diamonds. And a century-old friendship

contribute to the grand feelings that our

links us with the world’s foremost watch

We accept all credit cards.

www.wempe.com

manufactories. You will find WEMPE

always be available to meet your

showrooms at the loveliest locations

individual needs. We cordially invite you

in great European metropolises and in

to discover an abundance of interesting

New York City. Each shop also offers

new items and exclusive special models

service or advice whenever you require

at one of Europe’s leading jewellers.

it, so you can be certain that we will

We look forward to your visit!

An der Hauptwache 7, T +49.(0)69.200 11 Goethestraße 10, T +49.(0)69.20 97 47 47 Airport Frankfurt, Terminal 1, Level 3, Gates Z, 9T +4.(0)69.69 02 71 61 Jaeger-LeCoultre Boutique Goethestraße 4-8, T +49.(0)69.928 83 08-0 HAMBURG LONDON PARIS NEW YORK

THE SWISS HOUSE OF WATCHES AND FINE JEWELRY Switzerland

Germany

Vienna

Copenhagen

Paris

Brand selection may vary.

Frankfurt KaiserstraĂ&#x;e 1 Berlin Dusseldorf Frankfurt Hamburg Munich Nuremberg | Basel Bern Davos Geneva Interlaken Lausanne Locarno Lugano Lucerne St. Gallen St. Moritz Zermatt Zurich | Vienna | Copenhagen | Paris | bucherer.com

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EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия Gothenburg Hamburg Helsinki Area Holland Istanbul

Welcome to Frankfurt

Italy

Whether you are travelling for business or pleasure, we can help you discover the very best of this richly cultured financial centre. Frankfurt has much to offer, as our guide on page 43 reveals. Readers who appreciate world-class tailoring will enjoy our feature on the more relaxed mood of this season’s menswear (page 34), and in this issue we also explore one of Germany’s best-loved fashion stores (page 38).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 14.5% when shopping in Germany. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Frankfurt. For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Lake Saimaa

Japan

Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome

Stockholm Stuttgart Switzerland Vienna

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

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ILLUSTRATION: ISAAC BONAN

Singapore

THE YACHT-MASTER II The ultimate skippers’ watch, steeped in yachting competition and performance, featuring an innovative regatta chronograph with a unique programmable countdown.

It doesn’t just tell time. It tells history.

OYSTER PERPETUAL YACHT-MASTER II

In the mood for fashion?

Then you’ve come to the right place at C&A. Awaiting you here are the latest trends, ranging from sporty to elegant, as well as a truly special shopping experience. We offer our customers a large selection of ladies’, men’s and children’s fashions – of course always of the highest quality and at extremely low prices. visit us: www.c-a.com facebook.com/ca Frankfurt: Zeil 48 • Nordwestzentrum • Hessen-Center

Вы любите моду? Тогда посетите магазины C&A. В наших торговых центрах вас ожидают товары новейших трендов в любом стиле от спортивного до элегантного. Шоппинг в них станет для вас событием особого рода. У нас вы найдете широкий ассортимент модной женской, мужской и детской одежды – конечно же лучшего качества и по самым привлекательным ценам. . .

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CONTRIBUTORS

Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. globalblue.com

Ruairidh Pritchard Ruairidh Pritchard, Global Blue’s commercial editor, studied journalism in Glasgow, where he was editor of his university’s awardwinning magazine. Ruairidh is a keen traveller and writes for a variety of publications.

Katie Byrne SHOP’s assistant picture editor Katie Byrne graduated in contemporary media practice from the University of Westminster, specialising in photography, and has previously worked in celebrity news and picture agencies.

ILLUSTRATION: EMMANUEL ROMEUF; PHOTO: (CENTRE) MICHAEL CHAPMAN

Emmanuel Romeuf Emmanuel Romeuf created this season’s cover illustration for SHOP Frankfurt. His stylish artwork has previously been commissioned by Warner Music, Helena Rubinstein and Toyota, among others. His thoughtful attention to detail makes him a perfect illustrator for this cover, based on our feature about this season’s more relaxed menswear mood on page 34. It shows several well-dressed men stepping out from a background of famous local monuments.

Explore our archive of cover illustrations at globalblue.com/covers.

Berlin Hannover München Hamburg Düsseldorf Köln Frankfurt Sylt Wien Zürich Tokyo Beijing Luxemburg shop online at bree.com

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Emmanuel Romeuf Contributor Danielle De Wolfe Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Arabic editor Haneen Malaeb

News editor Ginger Rose Clark

Print Dane Consultancy

Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Harriet O’Brien

Commercial editor Ruairidh Pritchard Commercial artworking assistant Natalie Schroeter

Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur

Deputy artworker Dionne Hélène Senior artworker Milkha Lala Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

GLOBA L BLU E GER M A N Y Head of commercial Europe/ Latin America Pier Francesco Nervini Head of commercial central Europe Ronald Christen Marketing sales manager Michael Mauerhoff Marketing specialists Julia Monod, Alexandra Rudenko Sales manager Pino Dufter Global Blue Germany, Vogelsanger Weg 38, 40470 Düsseldorf, info.de@globalblue.com Regional tourist office Tourismus+Congress, Kaiserstrasse 56, 60329 Frankfurt am Main, +49 (0)69 2123 8800, frankfurt-tourismus.de

AVP business development manager Patrice Janet

Creative services manager Steve Brown Studio services production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

kaufhof.de

GALERIA KAUFHOF MAKES YOU FALL IN LOVE WITH GERMANY Enjoy shopping at our famous department store in Frankfurt.

Free WLAN in our store!

We offer the service Downtown Cash Refund and pay out all your Global Blue German Tax Free Forms.

Galeria Kaufhof GmbH | Leonhard-Tietz-Str. 1 | 50676 KÅ¡ln

FRANKFURT, AN DER HAUPTWACHE

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CONTENTS PAGE

PAGE

PRODUCTS 20

22

Check Out SHOP selects a standout piece from Frankfurt this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

NEWS 28

Shop Window One store not to be missed in Frankfurt

34

30

News Seasonal updates on shops, services and new products

38

FEATURES 34

Cover story:

Cutting Loose This season has seen menswear designers abandon the rigid rules of tailoring in favour of a more modern approach, as Ruairidh Pritchard discovers

Above (from left): AppelrathCüpper’s Frankfurt store; Berluti spring/summer 2017

Centre Of Excellence AppelrathCüpper is one of Germany’s most loved fashion stores, and is set to become yet more popular following the launch of its latest service, reveals Sally McIlhone

GUIDE 43

Maps and guides to the key shopping areas of Frankfurt

PHOTOS ( FROM LEFT): APPELRATHCÜPPER/CHRISTIAN KÖSTER; COURTESY OF BERLUTI

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CONTENTS ESSENTIALS 56

How To Shop Tax Free The simple steps to saving money on your shopping

PAGE

66

TRANSLATIONS 58 美文翻译 60 Русский Перевод 64

SOUVENIR 66

The essential item to bring home

E NGL IS H | Р УС С К И Й | 中文

VISIT US ONLINE... Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru globalblue.cn 每日更 新精品购物信息， 分享海外省钱秘笈 FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- GlobalBlue GlobalBlue环球蓝联 /globalblue /globalblue @shopcontent

Above: pieces from the Decor Walther Kristall collection

PHOTOS (FROM TOP): JÖRG BAUMANN; MELANIE GALEA/THESTREETMUSE.IT

The latest in luxury shopping and travel is updated every day at globalblue.com

CH ECK OUT

REACH FOR THE SKY Stars have always played a special part in the covetable jewellery designs of H Stern – not surprisingly, perhaps, given that the eponymous founder’s family name means ‘star’ in German. To celebrate its 70th year, the Brazilian

jeweller has reinvented its favourite motif to create the Genesis collection, which includes starry pendants, earrings and rings in 18-carat noble gold set with diamonds in shades ranging from light cognac to off-white. These Pearls of Genesis earrings feature the spiky points of H Stern’s updated stars – which

Save up to 14.5% by shopping tax free, see page 56

blend 19th-century romance with rock’ n’ roll glamour – combined with delicate pearls that evoke the moon. rre H Stern Pearls of Genesis earrings, price on request, H Stern, Terminal 1, Frankfurt Airport, +49 (0)69 6959 7180, hstern.net

LEADING WOMENSWEAR BRANDS AND COLLECTIONS FRANKFURT/MAIN ZEIL 100 MONDAY THROUGH THURSDAY 10 AM - 8 PM FRIDAY THROUGH SATURDAY 10 AM - 9 PM SULZBACH/TAUNUS MAIN-TAUNUS-ZENTRUM MONDAY THROUGH WEDNESDAY 9.30 AM - 8 PM THURSDAY THROUGH SATURDAY 9.30 AM - 10 PM

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GET TECHNICAL Elevate your cutting-edge gadgets with soft leather detailing and contemporary accessories

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1. Mismo leather laptop cover, €400, The Listener, Stephanstrasse 3, 60313 Frankfurt, +49 (0)69 2100 8000, mismo.dk 2. Ultrasone Edition 5 headphones, €1,999, Hifi-Profis, Grosse Friedberger Strasse 23-27, 60313 Frankfurt, +49 (0)69 9200 4111, ultrasone.audio

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3. Apple Watch Hermès, from €1,749, Apple, Grosse Bockenheimer Strasse 30, 60313 Frankfurt, +49 (0)69 2193 08000, apple.com 4. SanDisk backup hard drive, from €99, Saturn, MyZeil, Zeil 106, 60313 Frankfurt, +49 (0)69 219310, sandisk.com

Save up to 14.5% by shopping tax free, see page 56

5. Canon PowerShot G9X camera, €499, Media Markt, Tituscorso 6, 60439 Frankfurt, +49 (0)69 958 0180, canon.com

PHOTO: (1) FREDERIKLINDSTRM

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PHOTO: (8) B&O PLAY 2016/JEPPE SØRENSEN

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6. Moleskine smart writing set, €229, Moleskine, Terminal 2, Frankfurt Airport, +49 (0)69 6903 0127, moleskine.com

8. BeoPlay speaker, €249, Bang & Olufsen, Kaiserstrasse 24, 60311 Frankfurt, +49 (0)69 8720 0100, beoplay.com

7. Salvatore Ferragamo backpack, €3,500, Salvatore Ferragamo, Goethestrasse 2, 60313 Frankfurt, +49 (0)69 920 0730, ferragamo.com

9. Oculus VR headset, from €599, Saturn, MyZeil, Zeil 106, 60313 Frankfurt, +49 (0)69 219310, oculus.com

globalblue.com

10. Google Pixel phone, from €759, Telekom Shop, Skyline Plaza, Europa-Allee 6, 60327 Frankfurt, +49 (0)69 7422 1856, madeby.google.com

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CONTEMPORARY CASUAL

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Understated pieces are the perfect sophisticated staples for every day 1

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1. Cos jacket, €125, Cos, Goetheplatz 4, 60311 Frankfurt, +49 (0)69 1338 3680, cosstores.com

3. Louis Vuitton sunglasses, €410, Louis Vuitton, Goethestrasse 1, 60313 Frankfurt, +49 (0)69 5670 02000, louisvuitton.com

2. Miu Miu bag, €1,850, Miu Miu, Goethestrasse 29, 60313 Frankfurt, +49 (0)69 2165 8993, miumiu.com

4. Massimo Dutti trousers, €99.95, Massimo Dutti, Goethestrasse 3, 60313 Frankfurt, +49 (0)69 1338 3934, massimodutti.com

Save up to 14.5% by shopping tax free, see page 56

5. Jil Sander shoes, price on request, Jil Sander, Goethestrasse 34, 60313 Frankfurt, +49 (0)69 6677 7600, jilsander.com

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SPRING INTO SUMMER Span the seasons by pairing chunky boots with cool sunglasses

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1. Etro T-shirt, €170, Etro, Luginsland 1, 60313 Frankfurt, +49 (0)69 2199 9895, etro.com

3. Moncler sunglasses, €350, Moncler, Goethestrasse 25, 60313 Frankfurt, +49 (0)69 9288 3110, moncler.com

2. Hunter boots, €145, Prange, An der Hauptwache 2, 60313 Frankfurt, +49 (0)69 284553, hunter.com

4. Montblanc pen, from €700, Montblanc, Goethestrasse 29, 60313 Frankfurt, +49 (0)69 2165 7968, montblanc.com

Save up to 14.5% by shopping tax free, see page 56

5. Fjällräven Kånken backpack, €79.95, Globetrotter, Grusonstrasse 2, 60314 Frankfurt, +49 (0)69 6660 8880, fjallraven.com

strellson.com

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SHOP WINDOW

Tsatsas, a leather bag and accessory label with a contemporary approach, opened its first store in late 2015. The interior design was developed by founders Esther Schulze-Tsatsas and Dimitrios Tsatsas, who opted for a structured space divided

into distinct areas. In keeping with the brand’s clean design language, simple materials such as marble sourced from the latter’s native country, Greece, help to maintain the focus on the products on display. Established in 2012, Tsatsas creates exquisite bags

Save up to 14.5% by shopping tax free, see page 56

that are designed at the Tsatsas atelier before being made by hand in Offenbach, a short distance away from Frankfurt. grc Tsatsas, Frankenallee 104, 60326 Frankfurt, +49 (0)69 9776 6474, tsatsas.com

PHOTO: GERHARDT KELLERMANN

IN THE BAG

SINCE 1897

Welcome to Pletzsch, one of Germany`s most traditional jewelers.

We look forward to your visit! 德国最古老的珠宝商之一。 我们恭候您的光临，竭诚为您服务。

Mrs. Tao is glad to be at your disposal at any time. 陶女士随时乐意为您效劳。

You will find an overwhelming selection of luxury watch brands and exquisite jewellery.

本店有琳琅满目的奢华腕表和 精致珠宝供您选购。

Frankfurt / Zeil 81 www.pletzsch.de

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TRUE BLUE

STEP FORWARD

This season, Diesel has introduced a luxury denim line. Named Slow Indigo, the collection consists of jeans that have been made of premium denim fabric using artisanal techniques. Each pair of jeans – including the pictured Thommer style (€279) – is made entirely in Italy and has been crafted at a measured pace for a high-quality end result.

Since being founded in 1978, Diesel has been a keen innovator in the field of fashion and Slow Indigo is no exception: this collection purposefully puts the luxury into denim. grc Diesel, Rathenauplatz 1-3, 60313 Frankfurt, +49 (0)69 9288 3160, diesel.com

Ekn has chosen Frankfurt as the place to open its first store, a compact showcase of its boots, sneakers, sandals and accessories. The brand’s products are made in Portugal in fair and ecological ways: vegetable tanning and organic processes are used instead of harmful chemicals, for example. This attention to the environment has been carried through to the store itself, developed by design studio Philipp Mainzer. LED lights and white cubes made from recycled wood help form a cool, modern setting for the ecological footwear brand. grc Ekn, Danziger Platz 2-4, 60314 Frankfurt, eknfootwear.com

PHOTO: (RIGHT) E15/PHILIPP MAINZER

FOR M A P GO TO PAGE 50

Save up to 14.5% by shopping tax free, see page 56

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SNAP IT UP Leica has unveiled a new model, an update on the Leica T touchscreen-operated compact camera which was introduced in 2014. The Leica TL offers improved autofocus, and with 32GB has twice the internal memory of its predecessor. The Leica TL app, with which the camera can be paired, offers further assets such as a remote function and the possibility to share images by email or on social networks. In a choice of three colours – silver, black and

titanium – the compact body, which is crafted from a single piece of aluminium, makes the Leica TL a tasteful option for photography enthusiasts. grc

MAKING IT WORK Carhartt Work in Progress, also known as Carhartt WIP, opened a store in Frankfurt in autumn, the brand’s second in the city. The space has an industrial feel, thanks to concrete features and exposed walls, and is furnished with wood displays and metal shelving units. globalblue.com

Leica, Grosser Hirschgraben 15, 60311 Frankfurt, +49 (0)69 920 7070, leica-camera.com FOR M A P GO TO PAGE 47

A manufacturer of workwear, Carhartt was founded in the US in 1889; its European offshoot, Carhartt Work in Progress, was established in the year of the brand’s 100th anniversary. More than 25 years later, Carhartt WIP has become a label known for its strong ties to music and sports. grc Carhartt WIP, Neue Kräme 26, 60311 Frankfurt, carharrt-wip.com FOR M A P GO TO PAGE 48

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POWER COUPLE Ferrari and Hublot have teamed up again in 2017 with a new edition of a collaboration that first saw light in 2011. Powered by Hublot’s own Unico movement, the new Big Bang Ferrari draws on the designs of the car manufacturer.

The minute counter and date window resemble a tachometer, and the different strap styles echo the look of Ferrari upholstery. A fusion of two aesthetics, the watch is finished with the iconic logos of both brands: the Prancing Horse logo stands proudly above the number six on the dial, while the Hublot logo adorns the crown.

Available in stores from March 2017, the Big Bang Ferrari comes in three limited-edition styles in either titanium (pictured, €25,900), King Gold or carbon. grc Hublot, Goethestrasse 4-8, 60313 Frankfurt, +49 (0)69 1338 5326, hublot.com FOR M A P GO TO PAGE 51

A SPECIAL CASE Unveiled last year, 19 Degree is Tumi’s first aluminium luggage collection. The metal exteriors of the cases are decorated with a raised flowing pattern, while the lining is embossed with a diamond motif. Each case has a reinforced frame with the addition of die-cast corner caps, two snap closures for carry-on styles – or three for check-in models – as well as Tumi’s signature features such as integrated TSA locks, Tumi Tracer bag-tracking technology and the patented X-Brace 45 telescoping handle. The collection debuted with aluminium styles in silver or matte black, as well as polycarbonate models in silver, black or copper, but keep an eye out for newer colourways including a stylish rose gold option.

The 19 Degree collection is functional, but also adds a stylish dimension to travel. grc Tumi, Goethestrasse 29, 60313 Frankfurt, +49 (0)69 2193 5160, tumi.com FOR M A P GO TO PAGE 51

Save up to 14.5% by shopping tax free, see page 56

Cutting Loose This season has seen menswear designers abandon the rigid rules of tailoring in favour of a more modern approach, as Ruairidh Pritchard discovers

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When it comes to menswear, traditional tailoring and design principles have always reigned supreme. Even the most adventurous designers have stayed true to the timehonoured conventions of menswear design when crafting their collections – until this season, that is. As lives change, so do fashions, and leading menswear brands from across the world are adapting their offerings to suit our modern lives.

There’s been a noticeable change of direction on the catwalks of London, Paris and Milan this season, with a clear shift away from rigidity towards a more casual approach and a relaxing of fashion rules. And while this is perhaps not unusual considering the roster of emerging menswear designers in their Left: Ermenegildo Zegna spring/summer 2017

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20s and 30s who are dominating the scene globally, it’s a change that can also be seen on the shopping streets of Germany’s menswear capital, Frankfurt. It’s an acknowledged retail destination when it comes to impeccable menswear, so it comes as no surprise that the city’s best boutiques for men are offering pieces that embrace this loosening of the rules.

Recently, some of the most renowned menswear stores on Frankfurt’s famed Goethestrasse have welcomed collections with a distinctly more contemporary turn. This season Italian superbrand Prada, for example, delivered a menswear collection inspired by the idea of ‘the voyager’, with playful prints, utilitystyle pockets, oversized backpacks, neon-bright sandals, and leggings in place of trousers all pointing towards a new, less rigid menswear dress code.

Gucci, one of the fashion labels that pioneered the now classic menswear look, also took the notion of travel as a key influence this season. Menswear’s man of the moment, creative director Alessandro Michele, translated themes of voyage and adventure into a melange of colour, texture, pattern and print to signal the brand’s new and more wearable direction.

Ermenegildo Zegna’s long-standing traditions have positioned the label at the pinnacle of Italian tailoring excellence.

Above (from top): Prada; Gucci, both spring/summer 2017

PHOTOS (BOTH): © GORUNWAY.COM

Having started life as one of Italy’s finest textile producers, it is now the go-to brand for those who seek the perfect suit, making the Ermenegildo Zegna store on Goethestrasse a haven for men in Frankfurt looking to own a piece of fine Italian tailoring. But alongside its continued commitment to classic craft, style and excellence, the brand is also committed to remaining at the forefront of men’s fashion.

Season after season, the collections display a shift towards a more modern conception of man – subtle twists take its tailoring into a less formal arena.

For spring/summer 2017, this means an adventurous play on classic cuts, and a creative use of fabrics and texture that elevates the traditional aspects of classic menswear. The biggest contemporary twists include jackets cut longer with softer shoulders, trouser legs cut

S H O P | 37

the confident look of a collection made with a sound knowledge of traditional sartorial rules, but focused on pieces that are genuinely wearable day after day. The inclusion of sneakers and backpacks further reinforces the impression that this more-than-a-centuryold brand is designing firmly for the present day, offering a collection that seamlessly ties together high-quality materials and craftsmanship to create contemporary clothes for the contemporary man.

With brands such as Prada, Gucci, Ermenegildo Zegna and Berluti all ushering new concepts of menswear design into what has traditionally been a tailoring-led stronghold, it’s clear that the menswear landscape – whether across Frankfurt’s shopping district or globally – has never been as exciting, or as compatible with modern life, as it is today

PHOTO: (RIGHT) COURTESY OF BERLUTI

wider and less rigidly, and short-sleeved shirts with revere collars. The overall effect is a nod towards the relaxed chic of the Italian Riviera, rather than the stricter sartorial rules of Rome.

Rounding out Frankfurt’s newly modernised menswear landscape is Berluti, whose flagship store faces the Ermenegildo Zegna boutique on Goethestrasse. Berluti’s luxury creations have been the epitome of French masculine design since the label launched in 1895 as a shoemaker in Paris.

The brand’s roster has grown to include a full ready-to-wear menswear collection, and for spring/summer this, too, has turned a distinctly contemporary corner.

This season’s offering includes light woollen sweatshirts, knitted bomber jackets with suede sleeves, unstructured leather jackets and relaxed denim chambray. It has

Above (from left): Ermenegildo Zegna; Berluti, both spring/summer 2017

CENTRE OF EXCELLENCE AppelrathCßpper is one of Germany’s most loved fashion stores, and is set to become yet more popular following the launch of its latest service, reveals Sally McIlhone

PHOTO: APPELRATHCÜPPER/CHRISTIAN KÖSTER

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or the ultra-efficient German fashion customer, being able to purchase complete looks for each new season from top international brands under one roof is a must. AppelrathCüpper meets this need with aplomb, and offers perfect style solutions for the time-poor modern woman in 13 stores across Germany as well as via its online shop, appelrath.com. It has become a go-to for the country’s most chic citizens.

Purchasing manager Barbara Moers feels that AppelrathCüpper has become such a trusted brand among local and international customers largely because of its history and its 58 64

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focus. ‘AppelrathCüpper was founded in 1882,’ she says. ‘It started off as a women’s apparel store, and that is what it remains today.’ Its first store opened in Aachen, with a second subsequently launched in Cologne. Now the brand can be found in cities across Germany, including Hamburg and Kiel in the north, Frankfurt and Mannheim in the south, and Essen, Bonn and Dortmund in the west. To ensure maximum footfall, there are three stores in key shopping centres (at Hamburg Astertal, Karlsruhe and Main-Tanus-Zentrum near Frankfurt) and 10 on popular shopping streets.

‘AppelrathCüpper has become the leading Above: the shoe department in the basement of AppelrathCüpper Frankfurt

multi-label retailer of women’s fashion in the upper mainstream and premium segment,’ Moers says, proudly reciting a list of the top brands available in-store. These include Boss, Burberry, Marc Cain, Max Mara, Tommy Hilfiger and Gant. ‘The selection of brands is always based on customer requirements with regard to quality, fit and trendiness, which are vital for us.’

Late last year, AppelrathCüpper unveiled its new shoe concept, offering a range of premium brands such as AGL (Attilio Giusti Leombruni), Superga and Peter Kaiser. Customers can now also enjoy an AppelrathCüpper service that will dress them from head to toe. ‘In nine AppelrathCüpper stores we have integrated the new shoe concept with existing fashion departments,’ says Moers, explaining that this development shows how AppelrathCüpper is dedicated to providing ‘the perfectly matching shoe for our premium customer’. Moers adds that ‘the concept also includes new furniture, which was specially designed for the new shoe

area at AppelrathCüpper, creating a modern, emotive ambiance.’

For the Frankfurt store, the brand has gone one better, opening a complete shoe department in its boutique on the Zeil. The 300-squaremetre space presents customers with everything from sneakers to high heels. It offers high-end labels such as AGL, DKNY and Furla, as well as the fun, eye-catching diffusion line Love Moschino and ever-popular items from Ugg.

Above (from top): AppelrathCüpper Frankfurt’s shoe department; a bag from Abro, one of several accessories brands in store

PHOTOS (FROM TOP): APPELRATHCÜPPER/CHRISTIAN KÖSTER; APPELRATHCÜPPER/ESHOT BERLIN

40 | F E AT U R E S

PHOTOS (FROM LEFT): APPELRATHCÜPPER; APPELRATHCÜPPER/ESHOT BERLIN

S H O P | 41

In addition it stocks well-crafted bags from German favourite Liebeskind.

One of the reasons AppelrathCüpper remains so popular is because its team has such a clear idea of its audience. When asked about the AppelrathCüpper woman, Moers replies that she is middle to upper class, focused on high-quality products, trendiness and a good fit. ‘She expects a high standard of service,’ Moers adds, ‘and expert advice while shopping our premium brands. She likes to buy fashionable items and basics at an attractive price-performance ratio. As a fan of AppelrathCüpper she is very loyal.’

It’s easy to see why. On top of its wellcurated selection of footwear and clothing, AppelrathCüpper also stocks its own accessories and cashmere lines along with exclusive items from Rena Marx. Moers says that the company prides itself on ‘a high standard in service and the outstanding expertise of our fashion advisers’, making it an ideal place to visit during a German shopping trip. ‘Our fashion advisers take on the role of

a host,’ Moers explains, adding that they have extensive expertise and are extremely fashion conscious. But on top of an impressive sense of style, the AppelrathCüpper staff recognise the need to connect with customers and earn their trust in order to be able to recommend key newseason products. ‘Our customer assistance and advice relies on an interpersonal relationship, taking care of individual needs,’ Moers says.

So what will AppelrathCüpper’s fashion advisers be recommending to their clients for the new season? ‘Key pieces for spring/summer 2017 are a trench coat for the start of the season, in navy or beige; a striped blouse for the preppy look; tops with cut-outs or off-the-shoulder details; cropped trousers in light colours; a handbag in silver or pink; and perfect matching sneakers in navy and white,’ says Moers.

With such a wealth of style knowledge gathered over 135 years, AppelrathCüpper is sure to impress even the most seasoned of customers. Take your time to explore the new shoe areas and craft your new-season wardrobe with the help of the in-store experts

Above (from left): AppelrathCüpper Frankfurt; Luisa Cerano trench coat, available in AppelrathCüpper

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now € 289,-*

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You find us at:

*sum of the prices

WMF Stores Frankfurt Schillerstraße 2, Tel. 069 / 282382 Kaiserstraße 15, Tel. 069 / 284474 Zeil 106, Tel. 069 / 13886872

WMF Outlet Wertheim Village Almosenberg, Tel. 09342 / 9346781 www.wmf.com

G U I D E | 43

GUIDE

PHOTO: KIEFER CC BY-SA 2.0

Global Blue’s guide ensures you make the most of your trip to Frankfurt with a look at the city’s must-visit destinations, from the most scenic green spaces to an unmissable jewellery store. Start with SHOP’s highlights before delving deeper with expert guidance from our welltravelled team. For more helpful hints and detailed city guides, check out globalblue.com/frankfurt.

SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/shopsurvey, or scan the QR code.

Above: the spectacular view from the 56-storey Main Tower, which has an observation deck on the top two floors

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FRANKFURT SHOP HIGHLIGHTS CK

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H Stern Invest in a stunning pair of earrings inspired by the stars from this highly accomplished jeweller.

H Stern, Terminal 1, Frankfurt Airport, +49 (0)69 6959 7180, hstern.net

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FEATURED ON PAGE 20

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Tsatsas, Frankenallee 104, 60326 Frankfurt, FR I +49 (0)69E D9776 6474, FESTHALLE R I C Htsatsas.com / MESSE

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Interconti Hotel Le Meridien Savoy Hotel

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FEATURED ON PAGE 49

Train Station

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Frankfurter Stadtwald Take a break from retail therapy and enjoy a relaxing picnic in this calming green space.

Frankfurter Stadtwald, 60599 Frankfurt

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AG AppelrathCüpper E Revamp your wardrobe with shoes Manhattan Hotel from AppelrathCüpper’s new footwear department.

AppelrathCüpper, Zeil 98-104, 60313 Frankfurt, +49 (0)69 2972 2300, appelrath.com

HST

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globalblue.com

LOKALBAHNHOF

46 | G U I D E

WELLENDORFF Family-run Wellendorff, founded in 1893, is known for its innovative jewellery. This includes rings such as the pictured style from the Angel’s Wings collection, which is inspired by a true love story. The exquisite gold ring features white enamel details, and the angel engraved on the inner surface stands for joy and protection. As with all of Wellendorff’s rings, it is finished with the company’s signature diamond-crowned W. Such beautiful creations showcase the brand’s high-precision craftsmanship and its commitment to inspiring design.

PHOTO: FGRAF

Wellendorff, Goethestrasse 4, 60313 Frankfurt, +49 (0)69 9203 8020, wellendorff.com FOR M A P GO TO PAGE 51

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S H O P | 47

GRÜNE ERDE

PHOTO: ANDREAS-LOEWENHAUS.COM

Responsible fashion and lifestyle brand Grüne Erde has been creating eco-friendly items since 1983. Its first product was a natural mattress known as the White Cloud. Its range now encompasses clothing, furniture, home textiles, cosmetics and haircare. The brand’s Angana range includes nourishing Gold of Pleasure hairstyling products, perfumes, lavender facial care items and Nature Lift day and night creams. If you prefer your beauty essentials to be kind to the planet as well as your face and body, Grüne Erde is the brand for you.

Grüne Erde, Kaiserstrasse 5, 60311 Frankfurt, +49 (0)89 120 0990, grueneerde.com

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48 | G U I D E

Zeil, Neue Kräme, Hasengasse & Braubachstrasse SELECTED STORES IN MYZEIL: Accessorize Gabor Gant Adidas Neo Intertoys Anlissa Gravis Anson’s Guess Bathelt Hollister Bench Immergrün Bijou Brigitte Intertoys Bose Kult Comma Lego Crocs Le Petit - Palais Ecco Lloyd Elleez Lush El Rayyan Nanu Nana G-Star New Era G-Star Raw

Sacha Saturn Scout 4 You Sidestep Skagen Superdry The North Face The Sting Vero Moda Vodafone WMF Xenos GROSSE FRIEDB ERGER STR A SS E

New York Elleez Nugloss O2 E Odlo A SS STR I C H Albrecht Parfümerie BLE Pandora Passionata Pepe Jeans Princesse Tam Tam Reno Replay Rewe Run² Runners Point S Oliver STEPH A NSTR A SSE

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INTIMISSIMI ● CALZEDONIA ● YVES ROCHER ● TEZENIS ● ZARA ● JUWELIER KRÄMER ● PIMKIE ●

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AUGENOPTIK THORMANN ● ● RAILSLIDE MORE FOR LESS ● ICE WATCH BEN RA ● (RUNNING BEAR) MAGGI HAUS ● HG C S ● ASCHENPUTTEL BIRKENSTOCK ● HI R ER N I ● JACK WOLFSKIN SWAROVSKI ● GEWÜRZE/TEEHAUS ● SCHNORR ZWILLING J A HENCKELS ● ● CARHARTT WIP P.31 WERTH & WERTH ●

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Department Store

S H O P | 49

TOP 3 ... PARKS Frankfurter Stadtwald Covering 48 square kilometres, the Frankfurter Stadtwald or city forest is one of the largest of its kind in Germany. Explore one of its four nature trails, admire its nine ponds and pause for thought on one of its 1,600 benches.

Frankfurter Stadtwald, 60599 Frankfurt Heinrich-Kraft-Park Ideal for sporty types, Heinrich-Kraft-Park boasts a football field, golf course, BMX track, basketball court, tennis court and even a roller-skating rink. Once you’ve had your fill of outdoor activities, stretch out on the grass and soak up the sun.

Heinrich-Kraft-Park, 60386 Frankfurt

Grüneburgpark Designed in 1877 by the Siesmayer brothers, the Grüneburgpark is perfect for a picturesque summertime stroll. The most recent addition to this soothing space is the Korean garden, which was opened in 2006 and offers a winter and summer garden with plum trees and pines.

Grüneburgpark, August-Siebert-Strasse, 60323 Frankfurt

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● OLYMP ● LINGERIE LEMLER ● DAVIDOFF OF GENEVA ● THE BODY SHOP ● APOTHEKE AN DER HAUPTWACHE ● MEPHISTO ● WMF

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S H O P | 51

Goethestrasse & Steinweg J

12 HOURS IN FRANKFURT

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L R K AA L IQ U E V E R IS E R ● ● EG IL DUOLI K N EC HTTU ● ● JI Z EG N A ● B R U N EL ● B L SAN DER LO C U C TO D ’S ● ● ● M E R LU TI IN EL LI ● ● M C MIC H A EL KO R V IL LA S W E S TF E TR O ● ● H AC KE A LI A ● TT M O N M IU M IU ● ● M U LB P.32 TB LA N C ● ER RY TU M I ● ● LA U PA R FÜ REL M ER IE PA U LE K A A R EC ● JI M M LB ● BU RB Y C H OH T ● O ER M O N C LE ● RY ● R AI N K A R L LA ER G ER FE H E R M È SR ● ● V ER SA BR EN N ER ● LD P O P CE UP ● FR O N T ● TI B FF A AN LL ROW S O C IE T Y ● ● IW C SC Y & CO .

G IO R G B O G N ERY ● ● CA M H A FF H AU SE N IO A R M ● AU PE ● BU LG R 7 FO RGAU S T P FÜ LLA N I ● A RI LL M A N ER ● K IN D ● LO R O P D IO R ● IA N A ● ● AU G U ST PF Ü JU W EL LL ER IE R FRC A R TI ER ● IE D R IC ● CH A ● W EMN EL P R A D AH ● ● LO N GPE LI N D A ● ● JA EG CH A M P A IG N ER ● ● W EL ER -L EC O U G U CCI ● ● ● H U BLLE N D O RF F LT RE M A S S IM P.46 O T P.3 2 LO U IS O D U T TI ● ● AU BA V U IT GOE T DE H E P L A TO N ● TZ ● SA LV AT O RE FE RR AG AMO G O E TH EP

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10am Start your day with a leisurely breakfast at Ginkgo, which offers a selection of generous breakfast platters – including three vegan options – to energise you for the rest of the day. Smaller, healthy options including fruit salad and organic muesli are also available.

12pm Explore Frankfurt’s stylish stores, starting on Zeil, one of the city's best shopping streets. The MyZeil shopping centre offers deliciously scented bath and beauty products from Lush, jeans by Replay and catwalk-inspired accessories from Bijou Brigitte.

Mix and match your affordable purchases with high-end items from Longchamp, Bally and Cartier on Goethestrasse.

2pm Continue the shopping theme at the Kleinmarkthalle, where 60 traders from around the world showcase fruit and vegetables, fish, meat, wine, sweets, spices, pastries and even flowers. Select your favourite edibles and create your own delectable picnic.

4pm Spend the rest of the afternoon exploring the Senckenberg Museum, which is one of the largest in Germany devoted to natural history. Marvel at the fascinating exhibits, which include an impressive triceratops skull and the only complete placodus skeleton anywhere in the world.

LZ GR

52 | G U I D E

DAY TRIP

OPENING TIMES Monday-Friday: 10am-8pm Saturday: 9am-8pm

OUTLETCITY METZINGEN Outletcity Metzingen is one of Europe’s most popular outlet centres. With over 70 top international brands available at reductions of up to 70%, the stylish centre attracts 3.5 million visitors per year.

FRANKFURT A5

10am Start your day by perusing the handbags on display at Bottega Veneta; the label is known for its intricate leather work and exceptional quality.

12pm Take a break at Italian eatery Olio e Pane and enjoy one of the delicious pizzas.

2pm The ready-to-wear collection on offer at Hugo Boss strikes the perfect balance between fashion and functionality. Follow it up with a trip to Etro to admire the brand’s unique prints.

4pm Hour Passion produces a range of exquisite watches and jewellery items, which are perfect for adding the final touches to your new outfits.

6pm End your trip at Samsonite. This esteemed luggage manufacturer is known for offering quality, durability and surprisingly lightweight suitcases.

Outlet Village

A5

A5

A8

STUTTGART A8 Outletcity Metzingen

HOW TO GET THERE By car Enter Reutlinger Strasse 63, 72555 Metzingen on your satellite navigation system. Take the A5 out of Frankfurt before joining the A8 to Metzingen.

Take the exit toward Metzingen (B312) and take the L378A to Reutlinger Strasse. Outletcity Metzingen is clearly signposted when you arrive in the town.

PHOTO: JOHANNES VOGT

PERFECT DAY

Outletcity Metzingen, Reutlinger Strasse 63, 72555 Metzingen, +49 (0)7123 925326, outletcity.com

G U I D E | 53

DAY TRIP ZWEIBRÜCKEN THE STYLE OUTLETS Zweibrücken The Style Outlets is Germany’s largest outlet centre, with more than 130 brands available at discounts of up to 70%.

With free Wi-Fi, 2,600 free parking spaces and inviting restaurants and cafés, it’s the perfect place for a day trip.

Zweibrücken The Style Outlets, Londoner Bogen 10-90, 66842 Zweibrücken, +49 (0)6332 99390, thestyleoutlets.com

FRANKFURT

FRANKFURT CENTRAL STATION

A5

HOW TO GET THERE From Frankfurt, take the A8 motorway and then exit 34, signposted to the airport. The journey takes about 90 minutes.

Train Station

10am Stock up on beauty essentials at Rituals. The store offers a range of products for the face and body, as well as fragrances and make-up.

2pm Tom Tailor Kids’ collections are sure to brighten up your afternoon with their whimsical designs.

Zweibrücken The Style Outlets

By car

PERFECT DAY

12pm Enjoy a traditional German meal at La Place restaurant.

A6

A8

OPENING TIMES Monday-Saturday: 10am-7pm Sundays and public holidays: closed

By train Trains run from Saarbrücken to Zweibrücken station. Visitors can then catch a bus to The Style Outlets.

Outlet Village

By bus Bus numbers 225 and 226 run between Zweibrücken and The Style Outlets every hour from Monday to Saturday.

3pm Wrangler and Lee offer a varied selection of jeans and are must-visit stores if you are looking for the perfect fit.

Whether you prefer a cropped style, flares or boyfriend jeans, there is a pair here for you.

5pm End your day at footwear boutique Peter Kaiser. Expect a diverse collection that includes fine materials such as high-quality leather, soft suede and the most prestigious fabrics.

OPENING TIMES Monday-Saturday: 10am-8pm Sundays and public holidays: closed For special opening times please visit the website

54 | G U I D E

DAY TRIP WERTHEIM VILLAGE Wertheim Village, just 50 minutes from Frankfurt city centre, is perfectly located for locals and international visitors alike. The Village’s design reflects its tranquil surroundings, with traditional scallop-tiled

roofing and turrets that echo nearby vineyard-clad hills and local villages. The Village plays host to more than 110 designer boutiques from both German and international labels, all of which offer up

to 60% savings on normal retail prices.

Wertheim Village, Almosenberg, 97877 Wertheim, +49 (0)9342 919 9100, wertheimvillage.com, chicoutletshopping.com

FRANKFURT FRANKFURT CENTRAL STATION A3

A3

A3 Wertheim Village WERTHEIM TOWN STATION

HOW TO GET THERE By car From Frankfurt head to Würzburg on the A3. Take exit 66 signposted Wertheim/ Lengfurt. The drive takes approximately 50 minutes from Frankfurt city centre.

Train Station

Outlet Village

By train Regular trains run to Wertheim town from Frankfurt’s central station, Nuremberg and Würzburg.

Then take the free shuttle bus to Wertheim Village from Monday to Saturday. Collect your ticket from the tourist information office in Wertheim town.

By Shopping Express ® The Shopping Express® luxury coach service takes visitors from Frankfurt to Wertheim Village and back, departing from the city’s main train station, ZOB (central bus station), bus stops A1-A3, from Monday to Saturday. For further information and to book, visit chicoutletshopping.com.

S H O P | 55

MY PERFECT DAY XIMENA DANERI, SHOP’S FASHION EDITOR, DESCRIBES HER PERFECT DAY AT WERTHEIM VILLAGE 10am Michael Kors is worldrenowned for its luxury accessories, footwear, watches, jewellery, men’s and women’s ready-to-wear, swimwear, eyewear and line of fragrances.

SHOPPING PACKAGES Various packages are available at the Village. Packages can be booked via the Village’s website and services can include: Return tickets from central Frankfurt to the Village on the Shopping Express® luxury coach A €25 Wertheim Village Shopping Card to be spent at boutiques of your choice at the Village An exclusive gift Lunch with small soft drink at La Piazza restaurant at the Village

• • • •

DON’T MISS… FIVE-STAR SERVICES The Village offers a range of VIP services including: Free Wi-Fi Free parking A personal shopper (on request) Tourist information A children’s playground Customer shopping service including free storage of luggage and purchases Tax Free Shopping from €25

• • • • • • •

11am Outdoor clothing specialist Woolrich has opened a new store in the Village. Discover its high-quality products, including outerwear, skiwear and apparel for a host of open-air activities.

1pm Stop for lunch at Prime.

The restaurant offers a range of high-quality dishes including burgers, fresh salads and daily specials, served in an urban-chic environment.

3pm Steiff’s trademark ear button makes its high-quality teddy bears instantly recognisable. The range is loved by children the world over.

6pm End your day by admiring the craftsmanship displayed in Bally’s exquisite leather goods collection. Pieces offer the highest quality as well as contemporary styling. globalblue.com

56

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

2. Claim

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

Spend a minimum of €25 and save up to 14.5% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Refund Office Details

Contact taxfree@globalblue.com +421 232 111 111

Frankfurt Airport Terminal 1, Level 2, Hall B, landside Terminal 1, Level 2, Hall B, behind passport control near gate B41 Terminal 2, Level 3, Hall D, landside Terminal 2, Level 3, Hall D, after security control Downtown Frankfurt Galeria Kaufhof, Zeil 116-126, 60313 Frankfurt

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TRANSLATIONS 美文翻译 34: Cutting Loose 宽 松剪 裁

夹克、阔腿 休闲长裤以 及翻 领 短 袖 衬 衫 等设 计之中， 呈现 意 大 利里 维 耶 拉休闲时尚的整 体 效 果，而非遵 循 古 板 的罗马 传 统男装 规 则。 加 上 意 大 利品牌伯尔鲁 帝（ Berluti），法兰克 福 的现代化男装 新图景 便 渐 趋完 整。在歌 德大 街上，伯

本 季 的男装设 计师 跳 脱传 统 古老的 剪 裁 规 则，选 择了

尔鲁 帝旗 舰 店与杰尼 亚 精品店 相 对而立。伯尔鲁 帝自

更为摩登 现代 的手法。Ruairidh Pritchard带 您 一览

1985年起 便 在巴 黎制造 鞋 履，由此 成 为 法国男性时尚

究竟

的代 名词。如 今，该品牌 的产品目录已 逐 渐 扩大 到 全套 男装 成 衣。伯尔鲁 帝 2017春夏系列同样 实现了这一 转

在 男装领 域，传 统 的 剪 裁 和 设 计原则历来占 据 绝 对优 势。即 便 是 最具冒险 精神的 设 计师，也会习惯于按照男

折，展现 出清 晰的现代 风 格。 伯尔鲁 帝的 本 季 新品 包括轻 便羊 毛汗衫 、麂 皮 袖

装设 计 惯例 来 进 行 设 计。生活在不 断 改变，时尚界 也

针 织飞 行员夹克、无 结 构皮夹克 和 宽 松 丹 宁色钱 布雷

在 推 陈出新。世界主 流 男装品牌 本 季紧随 现代 生活 的

服 饰。该 造 型 娴 熟 应 用了传 统男装 的 剪 裁 规 则，但 又

步 伐 对 设 计作出了 改 进。

着眼于日常 的耐 穿性，穿上它使 人自信十足。此 外产品

在 本 季 的 伦敦、巴 黎和米 兰秀 场上，风向的变动

扩展 至 运 动 鞋 和背包，进 一 步彰显 这 家具 有百余年历

显而易见。古典风 格 明 显转向，设 计师们 纷 纷打 破 时

史 的品牌底 蕴，优 质面 料 与顶尖 匠艺 无 缝 衔接，引领

尚 规 则，呈现 更 加休闲的 格调。二 三十岁的年 轻 男装

精品男装设 计 潮 流，为当代 男士打造 现代 衣 着。

设 计师正在世界舞台上叱咤 风云，在 德国男装 之

普拉 达、古驰、杰尼 亚 和伯尔鲁 帝 等品牌 纷 纷引

都 — — 法兰克 福 的购 物 街上，同样 也能 看 到这 样 的 转

进 男装设 计 新概 念，打 破 历来由传 统西服 主导 的时尚

变，这 并不 令人 感 到意 外。作为公认 的男装零售 圣 地，

堡 垒。无 论在 法兰克 福 的购 物 街区 还 是在 全 球 范围

法兰克 福 拥有最 好 的男装 精品店，是 购买 现代休闲男

内，男装 行业 的盛 景 都从 未如此令人 兴 奋 过，或 者 说

装 的理 想目的地。

从 未 像今日这 般与现代 生活 水 乳 交融。

在 法兰克 福 著名的歌 德大 街（ Goethestrasse） 上，众多知名的男装专卖店 在 本 季陈列的系列新品 显

38: Centre Of Excellence

然 更具 现代 风 格。例 如，意 大 利超 级 品牌 普拉 达

完美 购 物

（ Prada）所 推 出的 “航 行 者”系列：俏皮 的印 花、实用 的口袋、廓 形 背包、霓 虹亮 色凉 拖以 及 取代长裤 的连

德国人 最喜爱的时尚专卖店之一 AppelrathCüpper新

裤 袜，皆 指向一 种 焕 然 崭 新、不 再古 板 的男士 着 装 规

近 推 出全 新服 务，日后必 将更受 青 睐。Sally

则。

McIlhone为 您娓 娓 道 来 当下经典男装 造 型中独 领 风 骚 的时尚品牌 之一古

驰（ Gucci），也 将旅行概 念作为了本 季主 调。现任男

德国时尚消费 者 讲 究高 效率，希望在一家店内就 能 够

装 创意 总监 Alessandro Michele将 色 彩、质感、图案

买 齐国际 大 牌 的 全套 当季 新品。AppelrathCüpper便

和印 花 相混 合，呈现 航 行与 探 险主 题，展 示了该品牌

能 从容地 满足 这一 需 求，该品牌凭借 德国境内的 13家

更 强的可穿性 设 计风。

门店及其网店，为 惜 时 如 金 的现代 女 性奉上完 美 的造

另一意 大 利品牌 杰尼 亚（ Ermenegildo Zegna） 凭借 悠久 的工 艺传 统，将意 大 利剪 裁艺 术发 挥 得 登 峰 造极。它 从 生 产意 大 利最 精 致 的面 料起 步，现已成 为

型 方 案。如 今，AppelrathCüpper门店已然 成 为德国 新 潮 人 群 的必 去目的地。 采购 经 理 Barbara Moers认

购买完 美西 装 的必选 品牌。要 想 拥有一 件属于自己的

为，AppelrathCüpper之 所以 获得当地 和国际消费 者

精 美 意 大 利成 衣，只需光临 位于 歌 德大 街 的杰尼 亚门

的信任，很 大 程 度 上归因于品牌 的 悠久 历史 和优 质服

店即 可。在不懈 追求 经典工 艺、非凡 风 格和完 美品质

务。“ AppelrathCüpper成 立于 1882年，” 她介 绍道，“

的同时，该品牌 致力于 维 持在 男性时尚界 的先 锋 地

该品牌从售卖 女 装 起 家，如 今 依然 专 营 女

位。伴 随 着 一 季又一 季 的系列作品，男装 的风 格 变得

装。”AppelrathCüpper在 亚 琛 开 设了第一家门店，随

更 加 新 潮 — —几 番 微 妙 转 变，使 意 大 利成 衣 登上了休

后 第二家出现于 科 隆。如 今，其足 迹已 经 遍 布德国各

闲西服 的时尚舞台。

大 城 市，包括北部 的 汉 堡 和 基 尔，南 部 的法兰克 福，西

在 2017春夏季，诸 多男装品牌 对 经典剪 裁作出冒

部 的 埃 森、波 恩 和多 特 蒙 德。为 保证客流

险 尝 试，通 过 对面 料和质感 的 创意 应 用将经典男装 的

量，AppelrathCüpper在 德国 几大购 物中心（汉 堡 的

传 统 特 色 加以 升 华，赋以 现代 风 格，反 映在 软 肩长 款

Astertal、德国南 部 的 Karlsruhe、法兰克 福 附近 的

globalblue.com

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服 饰系列，AppelrathCüpper也配 有自家饰品和 羊 绒 产品线，与 Rena Marx的独 家单品一同销 售。Moers 表 示，该 公司以 拥有 “ 高标准 的服 务、时尚的专业 知 识” 而自豪，成 为德国购 物 旅行 的理 想 之 地。“ 我们 的 时尚顾问 承 担了东 道 主 的角色，” Moers解 释 说，这 些 顾问不 但博 学多才，而且极具 时尚意 识。除却 令人印象 深 刻的 设 计 造 型，AppelrathCüpper员工 还 意 识 到 要 与消费 者建 立联 系与信任，如此 方 能 推 荐新季 的 核心 产品。“ 我们 是 依 靠人 际关系、照 顾 个人需 求来 进 行导 购 和 提 供 建 议 的。” Moers解 释 说。 那 么，AppelrathCüpper的时尚顾问会 建 议客户 购买 哪 些 新季产品呢？Moers 认 为：“ 2017春夏的 核 心 单品 包括 初 春 时节 的军 装 式 海 军 蓝 或 米 色雨 衣 外 套、春夏 之交的条 纹 衬 衫 、落肩上 衣、浅 色七分裤、银 色 或 粉 色手 袋，以 及海 军 蓝 和白色 的百搭 款 运 动 鞋。”

Main-Tanus- Zentrum）分 别 设 立专卖店，同时又在 诸 多城 市 的 热门购 物 街上 开 设了十家门店。 “ 在高级 主 流 女 装 时尚 领 域，AppelrathCüpper 已 遥 遥 领 先，成 为著名的多品牌 零售 商，” Moers表

凭借 135余年 沉 淀而来的丰富 时尚知 识，即 便 最 具 购 物 经 验的 行家 老手来 到 AppelrathCüpper也会 叹 为观 止。您 尽可多花时间，慢 慢 探索全 新 的鞋 履专区， 在 店内专家的帮助下 打造 专属自己的新季 衣 橱。

示。她 如 数 家 珍 地介 绍 店内在售的 一系列 顶尖 品牌， 包括 Boss、Burberry、Marc Cain、Max

Mara、Tommy Hilfiger 和 Gant等。“选 择品牌 时，我

56: When You Shop The World, Shop Tax Free

们 始 终以 顾客 的要求为 基 准，兼 顾 质 量、合 体 性 和流

畅购全球，尊享退税

行度，这 对 我们 来说 至 关 重要。” 去 年 年底，AppelrathCüpper 推 出鞋品 新概 念， 带来 AGL ( Attilio Giusti Leombruni)、Superga与

当您 在 全 球 顶 级 购 物区中的 30多万家商店消费时，环

Peter Kaiser等一系列优 质品牌。如 今，消费 者可以在 AppelrathCüpper店内享受 从头 到脚 的穿 戴 服 务。“ 我 们 在九 家 AppelrathCüpper专卖店里，将 全 新 鞋 履概 念与现 有 的时尚部门结 合了起 来”， Moers补充 道。她 表 示，这 项 举 措 进 一 步 表明 AppelrathCüpper“ 致力

球 蓝 联 购 物 退 税 服 务（ Global Blue Tax Free

Shopping）为 您 节省购 物 开 销。

于为 贵宾顾客 提 供完 美 适 配 鞋 履 ”的理 念，“这 种 新概

每 年 约有两千六百多万名旅客 享用 环 球 蓝 联（ Global Blue）的购 物 退 税 服 务，何不加入他们 的 行列？您只需 在 购 物 时留意 环 球 蓝 联（ Global Blue）的蓝 星标 志， 或 直 接问询商家是 否 提 供环 球 蓝 联（ Global Blue）退

念 还 包括为 AppelrathCüpper新 开的 鞋品区专门设 计

税 服 务，然 后 遵 循以下简单 的退 税流 程即 可：

新家具，营造 摩登 现代、极富感 染力的氛围” 。 在 法兰克 福，AppelrathCüpper则 更 进 一 步，于

1. 购 物 消费

采 尔大 街（ Zeil）店中开辟了完 整的 鞋 履专区。在 这

无 论 您 在 哪里 购 物，请向商家索要 环 球 蓝 联 退 税 表格

300平方米 的空间里，从 运 动 鞋 到高跟鞋 应 有尽 有。除 了AGL、DKNY、Furla 之类 的高端品牌，更有俏皮 醒 目的 潮 牌 Love Moschino和 经 久不 衰 的 UGG单 品 任 您 选购，在 德国备 受喜爱的 Liebeskind牌 精品箱包 亦

（ Global Blue Tax Free Form），并 保存 票 据。

在 此 有售。

AppelrathCüpper风 靡 至今的理由之一 便 是，其

2. 申领 退 税 在 您 返 程离境前，请 前 往 海 关柜台，出示 退 税 表格和 相关 票 据，获 取海 关印章，然 后再到 环 球 蓝 联 的退 税 点领 取 退 税 款。

PHOTO: APPELRATHCÜPPER

团队具 有 极 为明 确 的顾客 群 意 识。说 起

AppelrathCüpper的女 性 顾客，Moers表 示 她们 介 于

联 系方 式：

中层和 上 层 阶 级 之间，关注 优 质、时尚、合身的产

建 议。她们 喜 欢 购买性价比较高的 潮 流 单品和 基 本

taxfree@ globalblue. com + 421 232 111 111 最 低消费 € 25即 可申请 退 税，能 够 节省高达购买 商品 价14. 5%的税。请注 意：您 收 到的退 税 款 是 增 值 税减去

款，是 AppelrathCüpper的忠实粉 丝。”

环 球 蓝 联 的手 续 费。如果您 选 择 现 金 退 税，部 分机 场

品。“女 性消费 者期 望能 得到高标准 的服 务，” Moers 说 道，“ 而且希望在 选购 我们 的优 质品牌 时 能 得到专家

这背后的原因显而易见。除了精挑 细 选 的 鞋 履 和

还 将以 退 税申请 表 为单位收取 现 金 退 税手 续 费。

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РУССКИЙ ПЕРЕВОД 34: Cutting Loose Крой без правил В этом сезоне дизайнеры мужской одежды решили закрыть глаза на строгие правила моды, уделив внимание современным тенденциям, – рассказывает Руайрид Притчард Традиционные принципы дизайна всегда играли ключевую роль в мужской моде. Даже самые креативные дизайнеры все равно оставались верны общепринятым нормам мужской одежды при создании своих коллекций. Вплоть до этого сезона. Но жизнь не стоит на месте, как и мода, поэтому ведущие бренды из разных стран мира адаптируют свои творения, чтобы отвечать требованиям современной жизни. На подиумах Лондона, Парижа и Милана в этом сезоне можно было наблюдать заметные перемены, отобразившиеся в отходе от строгости и поиске альтернативных, более повседневных норм стиля. Возможно, в этом и нет ничего необычного, если учесть количество новоиспеченных молодых дизайнеров, доминирующих в индустрии мужской моды по всему миру. Однако волна похожих перемен захлестнула десятки магазинов на улицах Франкфурта – негласной столицы мужской моды. Город уже давно считается признанным центром шоппинга среди мужчин, поэтому неудивительно, что лучшие бутики мужской одежды во Франкфурте примкнули к новой тенденции отказа от строгих правил. В последнее время ряд известных франкфуртских магазинов мужской одежды, расположенных на знаменитой Goethestrasse, представил серию новых коллекций, отражающих характерные современные тренды. К примеру, итальянский супербренд Prada в этом сезоне предложил поклонникам коллекции, вдохновленные идеей морских путешествий. Сюда вошли забавные принты, изобилие карманов, рюкзаки свободного покроя, яркие неоновые сандалии и леггинсы вместо брюк. Одним словом, все указывает на globalblue.com

новый беззаботный дресс-код в мужской моде.

Gucci, один из модных лейблов, давших начало современному классическому стилю, также решил использовать мотив путешествий в роли ключевого в своих коллекциях. Художественный руководитель Алессандро Микеле представил тему морских путешествий с помощью попурри из красок, текстур, узоров и принтов, чтобы обозначить новое, более практичное направление бренда. Многолетние традиции Ermenegildo Zegna обеспечили бренду высокие позиции в итальянской индустрии моды. История компании началась с производства изящного текстиля, а сейчас марка знаменита идеальными костюмами. Бутик Ermenegildo Zegna на Goethestrasse во Франкфурте уже давно стал меккой для мужчин, ценящих итальянское мастерство. Наряду с преданностью классике, стилю и совершенству, бренд глубоко заинтересован в том, чтобы оставаться в авангарде мужской моды. Сезон за сезоном фирменные коллекции приближаются к современной концепции мужской одежды, а благодаря едва уловимым модификациям костюмы постепенно утрачивают свою строгость и официальность. Сезон весна-лето 2017 – время экспериментов с классическим кроем, тканями и текстурами, призванными переосмыслить традиционные аспекты классической мужской одежды. К числу самых заметных изменений можно отнести удлиненные куртки с мягкими плечами, брюки с более широкими и менее строгими штанинами, а также рубашки с коротким рукавом и отложным воротником. Все это немного напоминает непринужденный стиль Итальянской Ривьеры, нежели строгие правила римских домов моды. Завершает франкфуртский калейдоскоп современной мужской одежды марка Berluti. Роскошные коллекции этого бренда, чей фирменный бутик расположен напротив Ermenegildo Zegna на Goethestrasse, считаются воплощением французского дизайна с самого открытия компании в 1985 году в Париже. Начав с создания обуви, бренд постепенно перешел к пошиву полноценных коллекций мужской одежды, которые обрели в новом

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сезоне отчетливые современные черты. Коллекция этого сезона включат легкие шерстяные свитера, вязаные куртки-бомберы с рукавами из замши, бесформенные кожаные куртки и непринужденные изделия из хлопка. Все представленные вещи говорят о том, что коллекция выполнена с учетом традиционных норм, однако акцент сделан на повседневном стиле. Появление в коллекции кроссовок и рюкзаков еще больше показывает, что этот бренд с более, чем вековой историей сочетает мастерство и качественные материалы, чтобы создавать современную одежду для современных мужчин. Целая плеяда брендов, включая Prada, Gucci, Ermenegildo Zegna и Berluti, прежде известная своей преданностью незыблемым традициям, сделала решительный шаг в сторону новой концепции дизайна мужской одежды. И, естественно, это не могло не сказаться на модной арене Франкфурта, которая теперь стала еще более привлекательной для поклонников стильной и современной одежды.

38: Centre Of Excellence Концептуальный взлет Салли МакИлхоун рассказывает о AppelrathCüpper – одном из самых популярных магазинов одежды в Германии, который недавно предложил новую услугу. Для практичных немецких покупателей возможность приобрести в одном месте все вещи для создания актуального образа представляется насущной потребностью.

AppelrathCüpper как раз отвечает этому требованию, предлагая стильные решения для занятых женщин в 13 магазинах по всей Германии, а также в интернет-магазине appelrath.com. Для наиболее элегантного населения Германии марка AppelrathCüpper стала незаменимым помощником. Менеджер по закупкам Барбара Моерс считает, что бренд AppelrathCüpper обрел такое доверие среди местных и приезжих покупателей главным образом благодаря своей истории и направленности.

«AppelrathCüpper был основан в 1882 году,

– говорит она. – С самого начала это был магазин женской одежды, таким он остается и по сей день». Первый магазин открылся в Ахене, а второй – в Кельне. Сейчас филиалы бренда можно встретить по всей Германии, включая Гамбург и Киль на севере, Франкфурт на юге, а также Эссен, Бон и Дортмунд на западе. Чтобы обеспечить максимальную доступность, три магазина расположены в ключевых торговых центрах (в гамбургском Astertal, в Карлсруэ и в Main-Tanus-Zentrum рядом с Франкфуртом), а еще десять – на популярных торговых улицах немецких городов.

AppelrathCüpper стал ведущим мультибрендовым ритейлером женской одежды в сегментах „высокий масс-маркет“ и „премиум“», – говорит Моерс, гордо перечисляя доступные в магазине топовые бренды. В их число входит Boss, Burberry, Marc Cain, Max Mara, Tommy Hilfiger и Gant. «Выбор брендов всегда зависит от предпочтений покупателей в отношении качества, кроя и актуальности, и для нас это очень важно», – уверяет Моерс. В конце прошлого года AppelrathCüpper представил новый подход к обуви, предложив покупателям серию премиум-брендов, таких как AGL (Attilio Giusti Leombruni), Superga и Peter Kaiser. Кроме того, посетители теперь имеют возможность воспользоваться новым сервисом AppelrathCüpper, который позволит им одеться с ног до головы. «В девяти магазинах AppelrathCüpper мы представили новую секцию обуви в рамках существующего отдела одежды», – говорит Моерс, добавляя, что это расширение еще раз доказывает стремление AppelrathCüpper обеспечить «идеальную обувь нашим премиум-клиентам». «Нововведение также подразумевает установку новой мебели, которая была спроектирована специально для обувных секций в AppelrathCüpper, чтобы создать современный и эмоциональный антураж», – заключает Моерс. В случае с филиалом магазина во Франкфурте бренд пошел еще дальше, выделив специальный отдел обуви в своем бутике на улице Zeil. Пространство общей площадью 300 м² предлагает посетителям

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все: от кроссовок до туфлей на шпильках. Здесь представлены такие премиум-бренды, как AGL, DKNY и Furla, а также эффектные диффузные линии Love Moschino и обувь неизменно популярной марки Ugg. Вдобавок к этому, здесь можно найти качественные сумки излюбленного немецкого бренда Liebeskind. Одной из причин неугасающей популярности AppelrathCüpper является то, что у бренда есть четкое представление о своей аудитории. Что касается покупательницы AppelrathCüpper, то, по словам Моерс, она принадлежит средним или высшим слоям общества, нацелена на качественные вещи, актуальные тренды и хороший крой. «Она рассчитывает на высокие стандарты обслуживания, – добавляет Моерс, – и профессиональный совет при выборе вещей премиум-брендов. Она предпочитает стильную и повседневную одежду с привлекательным сочетанием цены/качества. Будучи поклоннницей AppelrathCüpper, она очень лояльна». Несложно понять, почему именно. Помимо изысканной подборки обуви и одежды, AppelrathCüpper также предлагает коллекцию собственных аксессуаров и изделий из кашемира, а также избранные вещи из коллекций Rena Marx. Моерс говорит, что компания гордится «высокими стандартами обслуживания и профессионализмом консультантовстилистов», которые помогут сделать шоппинг максимально эффективным. «Наши консультанты выполняют роль гостеприимных хозяев», поясняет Моерс, добавляя, что они имеют большой опыт и прекрасное чувство стиля. Но кроме всего прочего, персонал AppelrathCüpper осознает необходимость правильного подхода к покупателям, чтобы завоевать доверие и помочь правильным советом по выбору ключевых моделей нового сезона. «Наша помощь и консультации основываются на межличностном подходе и акценте на индивидуальные потребности», – говорит Моерс. Так что же консультанты AppelrathCüpper будут рекомендовать своим клиентам в новом сезоне? «К ключевым вещам сезона весна-лето можно отнести: темно-синие и бежевые globalblue.com

тренчи; полосатые блузки в стиле преппи; топы с вырезами или спадающие с плеча; укороченные брюки в светлых тонах; сумки серебристого или розового цвета; и, наконец, кроссовки темно-синего или белого цвета», – отвечает Моерс. С таким багажом знаний, собранных за 135 года существования, AppelrathCüpper непременно произведет впечатление даже на самых взыскательных клиентов. Обязательно посетите новые отделы обуви и подберите себе гардероб для нового сезона с помощью профессиональных консультантов магазина.

56: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €25 и сэкономьте до 14.5% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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‫وبخاصة‬ ‫‪ Moers‬قائلة‪“ :‬يلعب خبراء األزياء لدينا دور المضيف‬ ‫“تأسست ‪ AppelrathCüpper‬سنة ‪ ”1882‬وكانت‬ ‫ّ‬ ‫تقول‪ّ :‬‬ ‫أنّهم واسعو االطّالع ومتتبّعون للموضة بحذافيرها‪ .‬لكن باإلضافة‬ ‫مختص بلوازم المرأة وما زال في هذا المجال‬ ‫قد بدأت كمتجر‬ ‫ّ‬ ‫حتّى يومنا هذا‪ .‬افتُتح متجرها األ ّول في ‪ Aachen‬وتبعه آخر في إلى الذوق الجميل‪ ،‬يدرك فريق عمل ‪AppelrathCüpper‬‬ ‫كولونيا‪ .‬واليوم‪ ،‬تجد العالمة في مدنٍ متعدّدة في ألمانيا‪ ،‬بما فيها الحاجة إلى التواصل مع الزبائن لكسب ”قتهم واقتراح قطعٍ‬ ‫كل موسم‪ .‬تقول ‪“ :Moers‬تعتمد خدمة الزبائن‬ ‫جديدة أساسيّة ّ‬ ‫هامبورغ و‪ Kiel‬في الشمال وفرانكفورت و‪ Mannheim‬في‬ ‫الجنوب و‪ Essen‬و‪ Bonn‬و‪ Dortmund‬في الغرب‪ .‬ولضمان وإسداء النصائح لدينا على العالقات اإلنسانيّة‪ ،‬مع التركيز على‬ ‫الحاجات الفرديّة”‪.‬‬ ‫أكبر عدد ممكن من الز ّوار‪ّ ” ،‬مة ”ال”ة محالت في مراكز تس ّوق‬ ‫لذا‪ ،‬بماذا سينصح خبراء األزياء زبائنهم هذا الموسم؟ تقول‬ ‫أساسيّة (في ‪ Hamburg Astertal‬و‪ Karlsruhe‬و‪Main-‬‬ ‫‪ Tanus-Zentrum‬بالقرب من فرانكفورت) وعشرة في أسواق ‪ Moers‬ر ّدا ً على السؤال‪“ :‬من القطع األساسيّة لربيع‪/‬صيف‬ ‫متوسط الطول واقي من المطر لبداية الموسم‬ ‫تجاريّة “هيرة‪.‬تقول ‪“ :Moers‬بات ‪AppelrathCüpper‬‬ ‫‪ ،2017‬معطف ّ‬ ‫البائع الرئيسي لعالمات متعدّدة في مجال األزياء النسائيّة الفاخرة بلوني البيج أو األزرق؛ قميص مخطّط للتعبير عن الرفاه‪ ،‬قمصان‬ ‫ذو فراغات أو مكشوفة الكتفين‪ ،‬سراويل قصيرة بألوان زاهية‪،‬‬ ‫والرفيعة المستوى‪ ”.‬من العالمات البارزة التي تفتخر ‪Moers‬‬ ‫نسق تماماً‬ ‫بوجودها في المتجر؛ ‪ Boss‬و‪ Burberry‬و‪Marc Cain‬‬ ‫حقيبة يد باللّون الفضّ ي أو الزهري‪ ،‬حذاء رياضي ُم ّ‬ ‫بلوني الكحلي واألبيض‪”.‬‬ ‫و‪ Max Mara‬و‪ Tommy Hilfiger‬و‪“ .Gant‬يعتمد‬ ‫بفضل هذا الك ّم المعرفي باألزياء‪ ،‬المكتسب على مدار‬ ‫اختيار العالمات التجاريّة دوماً على متطلّبات الزبون في ما يتعلّق‬ ‫‪ 135‬سنة‪ ،‬ال عجب أن تجذب ‪ AppelrathCüpper‬حتّى‬ ‫والقصة والموضة‪ ،‬وهي عناصر غاية باألهميّة لنا‪”.‬‬ ‫بالجودة‬ ‫ّ‬ ‫أكثر الزبائن تم ّرساً في المجال‪ .‬فخذي وقتك الستكشاف األقسام‬ ‫في أواخر العام الماضي‪ ،‬أطلقت ‪AppelrathCüpper‬‬ ‫المخصصة لألحذية واختاري مالبسك الجديدة لهذا‬ ‫الجديدة‬ ‫مفهومها الجديد في مجال األحذية وقدّمت تشكيلة من‬ ‫ّ‬ ‫الموسم مستعين ًة بخبراء المتجر‪.‬‬ ‫الصف األ ّول على سبيل ‪AGL )Attilio Giusti‬‬ ‫عالمات ّ‬ ‫‪ )Leombruni‬و‪ Superga‬و‪ .Peter Kaiser‬يمكن‬ ‫الزبونات أيضاً االستمتاع بخدمة ‪ AppelrathCüpper‬التي‬ ‫‪When You Shop The World,‬‬ ‫تلبسهن من الرأس حتّى أخمص القدمين‪ .‬تقول ‪ Moer‬في‬ ‫‪Shop Tax Free: 56‬‬ ‫هذا الصدد‪“ :‬في تسع ٍة من محالت ‪،AppelrathCüpper‬‬ ‫عندما تتس ّوق حول العامل‪ ،‬تس ّوق من دون دفع الرضيبة‬ ‫دمجنا مفهوم األحذية الجديد مع أقسام األزياء الموجودة أصالً”‬ ‫مضيف ًة أ ّن هذه إ“ارة إلى حرص ‪ AppelrathCüpper‬على‬ ‫إيجاد “الحذاء المثالي لزبونتنا العظيمة”‪ .‬تضيف‪“ :‬كما يشتمل‬ ‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون‬ ‫خصيصاً لقسم األحذية في‬ ‫دفع الرضيبة ‪ Tax Free‬لتدّخر املال لدى تس ّوقك يف أكرث من‬ ‫المفهوم على أ”اث جديد ُص ّمم ّ‬ ‫‪ AppelrathCüpper‬خالقاً ج ّوا ً عصريّاً ولطيفاً‪”.‬‬ ‫‪ 300,000‬متجر يف أبرز مناطق التس ّوق حول العامل‪.‬‬ ‫ٍ‬ ‫فل َم ال تنض ّم إىل الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون‬ ‫بخطوة إضافيّة في متجر فرانكفورت حيث‬ ‫قامت العالمة‬ ‫كل سنة؟ ما‬ ‫دفع الرضيبة من خالل غلوبل بلو ‪ّ Global Blue‬‬ ‫خاص باألحذية في فرعها في “ارع ‪.Zeil‬‬ ‫افتتحت قسماً كامالً ّ‬ ‫تجد الزبونة في هذا القسم الذي يغطّي مساحة ‪ 300‬متر مربّع‪ ،‬عليك إال أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو‬ ‫كل ما تحتاجه‪ ،‬من الحذاء الرياضي حتّى الكعب العالي‪ .‬ويشمل ‪ Global Blue‬وتتبع خطواتنا السهلة‪.‬‬ ‫عالمات على سبيل ‪ AGL‬و‪ DKNY‬و‪ Furla‬باإلضافة إلى‬ ‫‪ .1‬تس ّوق‬ ‫مجموعة ‪ Love Moschino‬المرحة الملفتة لألنظار وأحذية‬ ‫الخاص‬ ‫‪ Ugg‬الرائجة أبدا ً‪ .‬كما تض ّم حقائب مشغولة بحرفيّة من العالمة أينام تس ّوقت‪ ،‬أطلب الحصول عىل طلب اسرتداد الرضيبة‬ ‫ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫األلمانيّة المفضّ لة ‪.Liebeskind‬‬ ‫وأحد أسباب احتفاظ ‪ AppelrathCüpper‬بهذا‬ ‫‪ .2‬أطلب‬ ‫المستوى من الشهرة هو معرفة فريق عملها لجمهورها خير‬ ‫معرفة‪ .‬عندما سئلت ‪ Moers‬عن المرأة التي تستهدفها العالمة‪ ،‬يف طريق العودة إىل وطنك‪ ،‬أقصد مكتب الجامرك عند نقطة‬ ‫املغادرة لتتم املصادقة عىل إيصاالتك قبل قبض االسرتداد من أحد‬ ‫أجابت أنّها من الطبقة الوسطى إلى العليا‪ ،‬تهت ّم بالجودة العالية‬ ‫الخاصة بنا‪.‬‬ ‫مكاتب االسرتداد‬ ‫والقصات الدقيقة‪ .‬تضيف‪“ :‬تتوقّع مستوى عا ٍل من‬ ‫والموضة‬ ‫ّ‬ ‫ّ‬ ‫الخدمة ونصائح سديدة في خالل تس ّوق أفخر العالمات لدينا‪.‬‬ ‫تحب “راء القطع المجارية للموضة واألساسيّة بأسعا ٍر تتوافق مع لالتّصال‪:‬‬ ‫ّ‬ ‫‪taxfree@globalblue.com‬‬ ‫األداء‪ .‬وهي من المعجبين األوفياء لـ ‪”.AppelrathCüpper‬‬ ‫‪+421 232 111 111‬‬ ‫ليس ذلك بالمستغرب‪ .‬فباإلضافة إلى مجموعة المالبس‬ ‫أنفق ح ّدا ً أدىن قدره ‪ €25‬وادّخر حتّى ‪ 14.5%‬من مثن مشرتياتك‪.‬‬ ‫واألحذية المختارة بعناية‪ ،‬لدى ‪AppelrathCüpper‬‬ ‫يشمل مبلغ االسرتداد النهايئ الذي ستحصل عليه مجموع الرضيبة‬ ‫مجموعتها‬ ‫الخاصة من األكسسوارات والكشمير إلى جانب قطعٍ‬ ‫ّ‬ ‫عىل القيمة املضافة ناقص رسم إداري‪ .‬يف بعض املطارات‪ ،‬يُفرض‬ ‫استثنائيّة من ‪ .Rena Marx‬تقول ‪“ :Moers‬تفتخر العالمة‬ ‫بمعايير الخدمة العالية ومعرفة خبراء األزياء الباهرة”‪ ،‬ما يجعلها رسم خدمة نقدي عىل كل طلب اسرتداد ضيبة يف حال رغبت‬ ‫بالحصول عىل اسرتداد فوري نقدي‪.‬‬ ‫المكان الذي ال ب ّد من زيارته في رحلة تس ّوق إلى ألمانيا‪ .‬تشرح‬

‫‪64‬‬

‫ترجمة باللغة العربيّة‬ ‫‪34: Cutting Loose‬‬

‫قواعد أقل صرامة‬

‫تخلّى مص ّممو األزياء الرجاليّة هذا الموسم عن قواعد الخياطة‬ ‫الصارمة مفضّ لين اعتماد مقاربة أكثر عصريّة‪ ،‬تقرير‬ ‫‪Ruairidh Pritchard‬‬

‫لطالما سادت في مجال المالبس الرجاليّة‪ ،‬مبادئ الخياطة‬ ‫والتصميم التقليديّة‪ .‬فالتزم حتّى أكثر المص ّممين المغامرين‬ ‫باألعراف القديمة لتصميم المالبس الرجاليّة لدى ابتكار‬ ‫مجموعاتهم‪ ،‬وذلك إلى حين هذا الموسم‪ .‬مع تغيّر نمط الحياة‪،‬‬ ‫تتغيّر األزياء فتتأقلم العالمات التجاريّة الرجاليّة البارزة حول‬ ‫العالم مع هذا التغيير لتتناسب ابتكاراتها مع حياتنا العصريّة‪.‬‬ ‫منصات عرض األزياء في‬ ‫تبدّل المسار بشكلٍ ملحوظ على ّ‬ ‫لندن وباريس وميالنو هذا الموسم‪ ،‬من خالل االبتعاد الواضح عن‬ ‫الصرامة واعتماد مقاربة أكثر عفويّ ًة وقواعد أزياء مريحة‪ .‬قد ال‬ ‫يكون ذلك مستغرباً إن أخذنا بعين االعتبار الموجة الصاعدة من‬ ‫مص ّممي المالبس الرجاليّة في العشرين والثالثين من عمرهم‬ ‫المسيطرين على عالم أزياء الرجال عالميّاً‪ ،‬ولكن يظهر ذلك‬ ‫أيضاً في شوارع التس ّوق في عاصمة ألمانيا للمالبس الرجاليّة‪،‬‬ ‫فرانكفورت‪ .‬إنّها مركز تجاري ذائع الصيت في مجال المالبس‬ ‫الرجاليّة‪ ،‬لذا ال عجب أن تعرض أفضل محالت المالبس الرجاليّة‬ ‫في المدينة قطعا ً تعبّر عن تيسير هذه القواعد‪.‬‬ ‫ومؤ ّخرا ً‪ ،‬قامت بعض محالت المالبس الرجاليّة األكثر شهر ًة‬ ‫في شارع ‪ Goethestrasse‬المعروف في فرانكفورت بعرض‬ ‫مجموعات معاصرة بشكلٍ بارز‪ .‬وأطلقت العالمة اإليطاليّة الفاخرة‬ ‫‪ Prada‬على سبيل المثال‪ ،‬مجموعة مالبس رجاليّة مستوحاة‬ ‫من فكرة “المسافر” شملت نقوشاً مرحة وجيوباً صغيرة وحقائب‬ ‫ظه ٍر مضخّمة وصنادل صارخة اللّون وسراويل ضيّقة بدالً من تلك‬ ‫أقل صالبة‪.‬‬ ‫الواسعة‪ ،‬كلّها لتشير إلى أسلوب مالبس رجاليّة جديد ّ‬ ‫من العالمات األخرى التي تصدّرت األسلوب الذي بات‬ ‫كالسيكيّاً اليوم‪ ،‬عالمة ‪ Gucci‬التي استوحت مجموعتها هذا‬ ‫الموسم من مفهوم السفر أيضاً‪ .‬وقد ترجم نجم المالبس الرجاليّة‬ ‫اليوم‪ ،‬مدير العالمة االبتكاري ‪ ،Alessandro Michele‬فكرتي‬ ‫السفر والمغامرة إلى ٍ‬ ‫خليط من األلوان واألقمشة والنقوش ليعبّر‬ ‫عن أسلوب العالمة الجديد واألكثر عمليّة‪.‬‬ ‫بفضل أساليب ‪ Ermenegildo Zegna‬العريقة‪،‬‬ ‫تربّعت العالمة على عرش الخياطة اإليطاليّة المتميّزة‪ .‬بدأت‬ ‫مسيرتها كأحد منتجي أفخر األقمشة في إيطاليا وباتت اليوم‬ ‫العالمة المنشودة لمن يبحث عن بدلة مثاليّة‪ ،‬فاستحال متجر‬ ‫‪ Ermenegildo Zegna‬في شارع ‪ Goethestrasse‬مالذا ً‬ ‫للرجال الراغبين بشراء قطعة مالبس إيطاليّة فاخرة‪ .‬لكن إلى‬ ‫جانب التزامها المستم ّر بالحرفة الكالسيكيّة واألسلوب والتميّز‪،‬‬ ‫تلتزم العالمة أيضاً البقاء في صدارة األزياء الرجاليّة‪ .‬فموسماً تل َو‬ ‫اآلخر‪ ،‬تعبّر المجموعات عن ميلٍ إلى أسلوب الرجل العصري‬ ‫أقل‬ ‫وذلك من خالل لمسات عفويّة تقود التصميم إلى مرتبة ّ‬ ‫رسميّة‪.‬‬

‫يُترجم ذلك في ربيع‪/‬صيف ‪ 2017‬من خالل التالعب‬ ‫بالقصات الكالسيكيّة واالستخدام المبتكر لألقمشة واألنسجة‬ ‫ّ‬ ‫التي ترفع النواحي التقليديّة للمالبس الرجاليّة الكالسيكيّة‪ .‬من‬ ‫أبرز اللّمسات العصريّة سترات أطول من العادة مز ّودة بأكتاف‬ ‫وأقل صالبة وقمصان قصيرة األكمام وياقات‬ ‫أنعم وسراويل أوسع ّ‬ ‫مقلوبة‪ .‬وبذلك‪ ،‬يحيي األسلوب العا ّم األناقة البسيطة التي‬ ‫اشتهرت بها الريفييرا اإليطاليّة بدالً من قواعد الخياطة الصارمة‬ ‫في روما‪.‬‬ ‫أ ّما العالمة التي تك ّمل ساحة المالبس الرجاليّة ال ُمعصرنة‬ ‫محل‬ ‫حديثاً فهي ‪ Berluti‬التي يقع متجرها الرئيسي قبالة ّ‬ ‫‪ Ermenegildo Zegna‬في ‪ .Goethestrasse‬شكّلت‬ ‫ابتكارات ‪ Berluti‬الفاخرة رمز التصميم الفرنسي الخاص بالرجال‬ ‫توسع‬ ‫منذ إطالق العالمة في باريس سنة ‪ 1895‬لصناعة األحذية‪ّ .‬‬ ‫بعد ذلك نطاق عمل العالمة لتشمل مجموعة كاملة من المالبس‬ ‫الرجاليّة الجاهزة وقد قامت هي أيضاً في موسم الربيع‪/‬الصيف‪،‬‬ ‫بتح ّول واضح نحو مسا ٍر معاصرٍ‪.‬‬ ‫تشمل مجموعة هذا الموسم قمصاناً صوفيّة خفيفة وسترات‬ ‫منتفخة محبوكة ذا أكمامٍ من جلد السويد وسترات جلديّة عمليّة‬ ‫وقماش دنّيم شامبراي متواضعاً‪ .‬لذلك‪ ،‬تجد هذه المجموعة‬ ‫مشغولة بالمعرفة التفصيليّة لقواعد الخياطة التقليديّة‪ ،‬لكن مع‬ ‫التركيز على القطع العمليّة‪ .‬ويساهم استخدام األحذية الرياضيّة‬ ‫وحقائب الظهر في تعزيز االنطباع بأ ّن هذه العالمة التي تعود‬ ‫إلى ما يزيد عن قرن‪ ،‬تص ّمم ليومنا هذا من خالل مجموعة تدمج‬ ‫بخفّة بين المواد والحرفيّة العالية الجودة البتكار مالبس عصريّة‬ ‫للرجل المعاصر‪.‬‬ ‫الحقيقة أنّه من خالل إدخال عالمات على سبيل ‪Prada‬‬ ‫و‪ Gucci‬و‪ Ermenegildo Zegna‬و‪ Berluti‬مفاهيم‬ ‫جديدة لتصميم المالبس الرجاليّة إلى ما لطالما كان ُحصناً‬ ‫لقواعد الخياطة‪ ،‬من الواضح أ ّن مجال المالبس الرجاليّة‪ ،‬إن في‬ ‫منطقة التس ّوق في فرانكفورت أو حول العالم‪ ،‬لم يكن يوماً مثيرا ً‬ ‫لالهتمام ومتماشياً مع الحياة العصريّة كما هو اآلن‪.‬‬ ‫‪38: Centre Of Excellence‬‬

‫مركز االمتياز‬

‫األحب إلى‬ ‫‪ AppelrathCüpper‬هو أحد محالت األزياء‬ ‫ّ‬ ‫القلوب في ألمانيا وسيزداد شهر ًة بعد إطالق خدمته الجديدة‪،‬‬ ‫تقرير ‪Sally McIlhone‬‬ ‫بالنسبة إلى الزبون األلماني الفائق الفعاليّة‪ ،‬ال ب ّد من وجود‬ ‫محل يجمع تحت ٍ‬ ‫سقف واحد عالمات تجاريّة عالميّة لشراء ما‬ ‫ّ‬ ‫كل موسم‪ .‬يلبّي متجر ‪AppelrathCüpper‬‬ ‫تحتاجه إطاللة ّ‬ ‫هذه الحاجة بثق ٍة كبرى ويقدّم حلوالً مثاليّة للمرأة العصريّة‬ ‫الدائمة االنشغال وذلك من خالل ‪ 13‬متجرا ً في أرجاء ألمانيا وعبر‬ ‫اإلنترنت ‪ .applerath.com‬لذلك‪ ،‬بات مكاناً ال ب ّد من زيارته‬ ‫في أوساط أكثر الزبائن أناقةً‪.‬‬ ‫تعتقد مديرة المشتريات ‪ Barbara Moers‬أنّه بفضل‬ ‫تاريخ ‪ AppelrathCüpper‬والتزامها‪ ،‬أضحت عالمة تجاريّة‬ ‫موثوقة من قبل الزبائن المحليّين والدوليّين على ح ّد سواء‪.‬‬ ‫‪globalblue.com‬‬

SHOP SU RVEY SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. SHOP, the definitive guide to global shopping, publishes over three million magazines covering over 40 destinations across Europe and Asia.

Our unique expertise allows us to offer extensive knowledge on key trends, products, brands and boutiques, as well as important information on how to save money by shopping tax free. In addition, SHOP provides restaurant and hotel reviews and interviews with elite fashion designers as well as maps of key shopping areas and information on partner retailer locations. With all this and more, SHOP is the essential international shopping companion.

We value your opinion and would love to hear more about your favourite shopping destinations, your travelling habits and how you plan your shopping trips. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/survey or scan the QR code. • Russian and Chinese versions available.

CLEARLY BRILLIANT German interiors specialist Decor Walther has been creating beautifully designed and impeccably made bathroom accessories since 1973. Its Kristall range is one of many highlights, and will add a stylish splash of colour

to the plainest of bathrooms.

The collection includes a translucent soap dispenser, tumbler and multipurpose box with a lid, available in shades such as violet, green, sapphire blue and amber, as well as natural. Combining practicality with an opulent aesthetic, the products will fit seamlessly into any home. dw

Save up to 14.5% by shopping tax free, see page 56

Decor Walther Kristall soap dispenser, €159, lidded boxes, €180 each, and tumbler, €58, Decor Walther, Berliner Strasse 56-58, 60311 Frankfurt, +49 (0)69 282507, decor-walther.com FOR M A P GO TO PAGE 49

PHOTO: JÖRG BAUMANN

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