GOTHENBURG | 哥德堡
GOTHENBURG City Edition Spring/Summer 2016
Page 24 PAST MASTERS: why the city’s historic department stores still pull in the crowds
LEGENDARY LUXURY. For more than a century, Nordiska Kompaniet has served as the only true venue for high-end shopping in Sweden. Experience first-class service and feast upon an extensive selection of the world’s most prestigious brands in fashion, beauty and interior design. Welcome to NK.
MONDAY–FRIDAY 10AM –7PM. SATURDAY 10AM–5PM. SUNDAY 12AM–4PM. ÖSTRA HAMNGATAN. + 46 31 –710 10 00. NK.SE.
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ILLUSTRATION: ISAAC BONAN
Discover the best of this laid-back seaside city with SHOP. Read about its historic department stores where service is king on page 24, the ever-growing number of gourmet food trucks and much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Sweden. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Gothenburg. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive membersonly discounts and promotions too: visit globalblue.com/join.
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Lyndon Hayes Lyndon Hayes created this season’s cover illustration for SHOP Gothenburg. His artwork has previously been commissioned by New York magazine, Time Life and Condé Nast, among others. His hand-drawn style makes him the perfect illustrator for this cover, inspired by our feature on page 24 about Gothenburg’s historic department stores. It shows modern-looking customers against a sepia-tinted building. Read more about our cover illustrations at globalblue.com/covers
PHOTO: KATIE WILSON ELL
ILLUSTRATION: LYNDON HAYES
CONTRIBUTORS
Dionne Hélène Dionne Hélène is one of SHOP’s artworking assistants. She is a sneaker enthusiast and in her spare time is the digital editor for women’s sneaker blog Big Eyes Little Soles. She has created work for Nike and the V&A. Dionne also enjoys sketching, collecting vintage Ralph Lauren items and listening to 90s West Coast hip hop. globalblue.com
Hannah Lewis Hannah Lewis, features editor at SHOP, read English literature and language at the University of Oxford before going on to study for an MA in journalism at the London College of Fashion. She has worked for Time Out in the Middle East and, more recently, has produced her own magazine in London.
SOPHISTICATED ACCESSORIES FROM PRESTIGIOUS BRANDS. The key to a successful outft lies in the details. NK Access is home to an impressive range of accessories from a wide range of fashion brands. Discover clothes, bags, shoes, jewelry and other accessories from both international and national well known fashion brands. Bottega Veneta, Balenciaga, Burberry, Céline, Gucci, Lara Bohinc, Little Lifner, Proenza Schouler, Saint Laurent, Valentino. Welcome to NK Access.
NK ACCESS
MONDAY – FRIDAY 10AM – 7PM. SATURDAY 10AM – 5PM. SUNDAY 12AM – 4PM. ÖSTRA HAMNGATAN. 031-710 10 00. NK.SE.
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SHOP FLOOR E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Cover illustrator Lyndon Hayes Contributor Ashlee Beard Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Fashion coordinator Fani Mari Fashion intern Danielle De Wolfe News editor Rebecca Davies Assistant news editor Theresa Harold Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Charlotte Rogers Artwork editor Simon Thompson Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener
Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yangzi Liang, Manqing Li Chinese translators Yin Shi, Chenguang Yi Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak AVP business development manager Patrice Janet Art director Fabio Gervasoni Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian
Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakki Digital production manager Andrew Lugton Production assistants Olivia Chou, Sammy Ha
GLOBA L BLU E SW EDEN Commercial director Sweden and Denmark Robert Ehinger Sales manager key accounts and Nordic marketing Maria Ekstam Sales manager Sweden and Denmark Daniel Andersson Key account managers Katarina Thelin, Carolina Wadsby Rudberg Account managers Yasemin Bilir, Christopher Hedin, Martina Johnson, Jonas Kei Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, Sweden, +46 (0)8 5452 8440 Regional tourist office Gothenburg Tourist Centre, Kungsportsplatsen 2, 411 10 Gothenburg, +46 (0)31 368 4200
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
AQUA TERRA LADIES
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CONTENTS
Products
Features
12 Check Out SHOP selects a standout piece from Gothenburg this season 14 Products Key looks for the season, from fashion and footwear to jewellery and accessories
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News 18 Shop Window One store not to be missed in Gothenburg 20 News Seasonal updates on shops, services and new products p.18
Cover story:
Practice Makes Perfect Two of Gothenburg’s oldest department stores have been furnishing shoppers with stylish apparel for 280 years between them. Hannah Lewis discovers the secrets of their longevity
Experience 30 Meals On Wheels Gothenburg’s food trucks turn lunchtimes into a gourmet experience, says Ashlee Beard
Guide 34 Maps and guides to the key shopping areas of Gothenburg
Essentials 44 How To Shop Tax Free The simple steps to saving money on your shopping
Translations 46 美文翻译
Souvenir 50 The essential item to bring home Above: The Kitchen is one of Gothenburg’s most appealing new stores
12 | P RO D U C T S
CHECK OUT
CLEAR BRILLIANCE If you’re searching for jewellery that embodies timeless sophistication, Efva Attling’s Bend Over collection fts the bill perfectly. The white or yellow gold rings feature octagonal-cut semi-precious stones such as green quartz, citrine, amethyst and aquamarine wrapped in a narrow diamond-studded band, and embody the designer’s talent for creating efortlessly elegant pieces made to exemplary standards. The brand’s eponymous founder studied under the watchful eye Save up to 19% by shopping tax free, see page 44
of one of Sweden’s foremost silversmiths, before embarking on a career as frst a model and then a musician and sometime fashion designer. Having returned to her frst love of jewellery making in 1996, Attling has since become celebrated for her thoughtful creations, now available in Efva Attling fagship stores in six cities and in more than 200 stockists worldwide. dw Efva Attling Bend Over rings, from SEK 24,900, Efva Attling, Kungsgatan 61, 411 08 Gothenburg, +46 (0)31 711 4900, efvaattling.com FOR M A P GO TO PAGE 38
Welcome to one of the largest fashion stores in Gothenburg 130th Anniversary 2016
Armani Jeans, Barbour, Basler, Belstaff, Boss, Brax, Camilla Thulin, Canali, Crockett & Jones, Eton, Frank Lyman, Gant, Joseph Ribkoff, Ilse Jacobsen, Kenzo, Lacoste, Max Mara, Morris, NYDJ, Oleana, Oscar Jacobson, Paul & Shark, Polo Ralph Lauren, Repeat, Replay, Snoot, Stenströms, Tiger of Sweden, Tommy Hilfger
Corner of Kungsgatan & Västra Hamngatan. 031-17 71 00 www.stroms-gbg.se
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URBAN CAMOUFLAGE
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Monochrome stripes combine with shades of khaki to create the perfect day-to-night look 1
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1. Tom Ford Noir Pour Femme eau de parfum, 50ml, SEK 925, Åhléns City, Nordstan, Östra Hamngatan 18, 404 39 Gothenburg, +46 (0)31 333 4000, tomford.com
3. Twist & Tango dress, SEK 1,499, Twist & Tango, Vallgatan 28, 411 16 Gothenburg, +46 (0)31 711 4300, twisttango.com
2. Massimo Dutti boots, SEK 1,599, Massimo Dutti, Östra Hamngatan 52, 411 09 Gothenburg, +46 (0)31 139006, massimodutti.com
4. Filippa K scarf, SEK 500, Filippa K, Södra Larmgatan 14, 411 16 Gothenburg, +46 (0)31 339 1520, flippa-k.com
Save up to 19% by shopping tax free, see page 44
PHOTO: (4) REDWOLF STUDIO
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5. Weekday hat, SEK 300, Weekday, Kungsgatan 46, 411 15 Gothenburg, +46 (0)31 131216, weekday.com
7. Acne Studios bag, SEK 8,400, Acne Studios, Magasinsgatan 19, 411 18 Gothenburg, +46 (0)31 138580, acnestudios.com
6. Monki coat, SEK 700, Monki, Femmanhuset, Postgatan 26-32, 411 06 Gothenburg, +46 (0)31 355 1442, monki.com
8. Mac lipstick, SEK 195, Åhléns City, Nordstan, Östra Hamngatan 18, 404 39 Gothenburg, +46 (0)31 333 4000, maccosmetics.com
globalblue.com
16 | P RO D U C T S
BOLD WITH BEIGE
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Let your accessories do the talking by adding a statement colour to an otherwise neutral palette 1
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1. Tissot watch, SEK 8,895, Magnussons Ur, Korsgatan 22, 411 16 Gothenburg, +46 (0)31 139411, tissot.com
3. H&M David Beckham jumper, SEK 349, H&M, Kungsgatan 55-57, 411 15 Gothenburg, +46 (0)33 140000, hm.com
2. L’Homme Rouge scarf, SEK 1,200, Ted & Teresa, Järntorgsgatan 8, 413 01 Gothenburg, +46 (0)31 102310, lhommerouge.com
4. Mulberry wallet, SEK 2,790, NK Mulbery, Östra Hamngatan 42, 41 109 Gothenburg, +46 (0)31 710 1270, mulberry.com
Save up to 19% by shopping tax free, see page 44
S H O P | 17
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PHOTO: (7) JEPPE SĂ˜RENSEN
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5. Benetton jeans, SEK 429, United Colors of Benetton, Arkaden, Fredsgatan 1, 411 07 Gothenburg, +46 (0)31 809606, benetton.com
7. B&O Play headphones, SEK 4,199, Bang & Olufsen, Teatergatan 30-36, 411 35 Gothenburg, +46 (0)31 222622, bang-olufsen.com
6. Vagabond loafers, SEK 1,100, Vagabond, Kungsgatan 45, 411 15 Gothenburg, +45 (0)31 137060, vagabond.com
8. Cos backpack, SEK 1,250, Cos, Lilla Nygatan 2, 411 09 Gothenburg, +46 (0)31 600280, cosstores.com
globalblue.com
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SHOP WINDOW
COOKING TO PERFECTION Artilleriet has been a magnet for home design fans since it opened in 2011, and now has a new outpost right next to the original store. The Kitchen sprang out of Artilleriet founders Christian Divenvoorden and Sofie Hellsing’s growing passion for everything to do with preparing and eating food, from Save up to 19% by shopping tax free, see page 44
plates and glasses to chopping boards and pans. Visiting is like stepping into a particularly stylish and welcoming kitchen and dining area, with products – chosen for their looks, usefulness or interesting story – displayed on purpose-built French grey dressers, or on the huge wooden table in the centre of the store. rd The Kitchen, Magasinsgatan 19, 411 18 Gothenburg, +46 (0)31 711 7621, artilleriet.se FOR M A P GO TO PAGE 41
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FABULOUS FIORUCCI
GADGET HEAVEN The Apple Watch has become a must-have for fans of the brand, and anyone looking to learn more about the various versions will do well to put themselves in the hands of the knowledgeable team at Macforum. Whether you are looking to learn how to pay for your shopping, play music using voice activation or track your daily activities, you will leave fully versed in all things Apple Watch. The store stocks a comprehensive array of products and accessories, and customers are always invited to try out the latest items on display. Free coffee, Wi-Fi and charging stations are also available within the stylish space. rd Macforum, Östra Hamngatan 16, 411 09 Gothenburg, +46 (0)31 721 3100, macforum.se FOR M A P GO TO PAGE 40
Save up to 19% by shopping tax free, see page 44
For over 35 years, Fiorucci has been one of Gothenburg’s top destinations for distinctive women’s fashions and gifts. Stocking a well-curated selection of clothing, footwear, accessories and even a few decorative homeware pieces, this eclectic store is bohemian with an edgy twist: think colourful kaftans, fringed suede bags and leather biker jackets. Here, visitors can browse the latest collections from cool brands such as For Love and Lemons, Circle of Trust and One Teaspoon. th Fiorucci, Vallgatan 36, 411 16 Gothenburg, +46 (0)31 711 6536, fiorucci.se FOR M A P GO TO PAGE 40
S H O P | 21
LESS IS MORE
For spring/summer 2016, Nudie Jeans is going back to its Gothenburg roots. The jean brand’s home town in spring is a rich source of inspiration, particularly its romantic palette of foggy greys and thistle greens mixed with light indigo and raven black, which are all apparent in the latest collection. The look is ‘utilitarian meets contemporary heritage’, with classic washed jeans featuring a broken-in, heavy-worn look, made to be worn with weathered chambray tops and camouflage bombers. Sustainability is at the heart of the brand’s production process, and everything is made from organic cotton and other ethically sourced materials. rd Nudie Jeans, Vallgatan 15, 411 16 Gothenburg, +46 (0)31 609360, nudiejeans.com FOR M A P GO TO PAGE 40
globalblue.com
FOR M A P GO TO PAGE 40
PHOTO: MTO JESSE LAITINEN
WEAR IT WELL
Fans of Scandinavian minimalism will be in their element at Whyred’s Gothenburg store. The Swedish label’s clothing for men and women is based based on classic styles with edge, often inspired by modern art and popular music: its signature parka jackets are a perfect example of this. For spring/summer 2016, Whyred’s creative director and co-founder Roland Hjort has created a wearable collection where clean lines and boxy shapes – in the form of oversized trench coats, button-down shirts and simple dresses – are the order of the day. th Whyred, Södra Larmgatan 13, 411 16 Gothenburg, +46 (0)31 711 3000, whyred.com
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SMALL PLEASURES
SOUND UNSEEN
When Stockholm-based Mini Rodini came on the scene in 2006, it signalled a revolution in childrenswear. Founder Cassandra Rhodin’s designs were playful, colourful and creative. While the label’s quality and ethical credentials won over parents, the garments themselves appealed to children because they were fun and unlike anything else on the market at the time. In fact, when the frst collection of cotton prints debuted in Sweden, they sold out almost immediately. Today, the brand is carried in over 500 locations around the world, including Selfridges in London and Barneys in New York. th Mini Rodini, Vallgatan 22, 411 16 Gothenburg, +46 (0)31 711 2319, minirodini.com
Growing up in Stockholm, brothers Mathias and Michael Klingvall shared a passion for music and a fedgling business making speakers. Almost 30 years later, they rekindled their interest and launched Vain Sthlm, with its line of in-ear headphones. Available in black, white, grey, pale pink, soft blue-green and dark brown, they combine sleek looks and exacting build quality to ofer a frst-class audio experience. rd 3 Butiken, Kungsgatan 56, 411 08 Gothenburg, +46 (0)735 440104, vainsthlm.com
FOR M A P GO TO PAGE 40
Save up to 19% by shopping tax free, see page 44
FOR M A P GO TO PAGE 38
PRACTICE MAKES PERFECT
PHOTO: ANNA SVANBERG
Two of Gothenburg’s oldest department stores have been furnishing shoppers with stylish apparel for 280 years between them. Hannah Lewis discovers the secrets of their longevity
Gothenburg, now the second largest city in Sweden, is also one of the most culturally modern, and it would be easy to forget the centuries of history that have made it what it is today. Yet the city’s past is a constant influence on its present. In fact, two of Gothenburg’s most successful department stores, Gillblads and Ströms, are not just influenced by the city’s history, they’re part of it. 46
Celebrating its 150th anniversary this year, Gillblads has stood at the same location on Korsgatan since its founding in 1866, when it filled a whole six floors – an enormous space at the time – with a wide variety of goods. In its early days the store offered fashion along with a range of accessories, beauty products and interior design objects, as well as producing its own hats, furs, jewellery and more. Left: inside Gillblads
PHOTO: ANNA SVANBERG
PHOTO: COURTESEY OF GÖTEBORGS STADSMUSEUM
26 | F E AT U R E S
Today the focus is more firmly on fashion, but the founding principles remain the same: excellent quality and service, and the best range of products possible. From international names including Armani Collezioni to noteworthy Swedish brands such as Stylein, the range is expertly curated. ‘It has always been important that there are unique brands and products in the store that are not seen everywhere,’ explains Gillblads’ owner Mikael Olsson, whose family acquired the store in 1983. For Olsson, there is one crucial element that has ensured the company’s longevity: customer service. ‘It’s number one, no more, no less,’ he says. This is what keeps visitors returning time and again. Staff members are expertly trained,
Above (from top): Gillblads in earlier times; the store today
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and its most loyal customers know that they will be greeted on each visit by a friendly face who understands their personal needs. An in-store tailor adds to the feeling of luxury. It is these little details, the extras that come as standard when you shop at Gillblads, that set the store apart. With 150 years of experience in pleasing discerning clients, the team naturally excels, and great service will never go out of style. Ströms may be a little younger than Gillblads – it celebrates its 130th year in 2016 – but is still one of the city’s oldest retail spaces, and also something of an institution in Gothenburg. In 1886, founder Carl Hilmer Ström opened a small tailoring and clothing store on Torggatan. Over the next few
Above: Ströms window display in 1933
decades, it grew to become one of the city’s largest menswear specialists; so much so that a change of premises became necessary, and in 1935 Ströms found a new home, in the six-storey building on Kungsgatan where it can still be found today. For Ströms, the secret of success has always been similar to that embraced by Gillblads: to offer only high-quality, modern goods, a simple but effective approach that continues to hold strong. Top international names from the luxury market, including Boss, Max Mara Weekend, Polo Ralph Lauren and Tommy Hilfiger, can all be found here, as can the best local brands, such as Björn Borg and Tiger of Sweden.
PHOTO: © PETER KARLSSON, SVARTELD FORM & FOTO
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For Ulf Rudhag, managing director at Ströms, it is not just the products but the service that sets them apart. ‘We aim to have nothing less than the best customer service in Scandinavia,’ he states confidently. As well as being served by expert salespeople and a team of skilled tailors, the department store’s best customers are classed as VIPs and treated to special services and events, a host of which have been scheduled to celebrate the anniversary this year. Both stores, in fact, will be inviting customers old and new to celebrate with them in 2016. From shopping events to new brand launches, each is using its anniversary to celebrate and reinforce the great quality and service that have carried them through the decades. Gillblads is renovating its entire space, Above: inside Ströms department store
beginning with a stylish upgrade to its well-stocked women’s department. Ströms will hold special events, as well as offering discounts and even giveaways. So what do the next 150 years promise for these two Gothenburg stalwarts? For Olsson, the winning formula that Gillblads has developed doesn’t need changing, it just needs to adapt to the times. ‘We will continue to strive to deliver the best personal service … using the latest techniques combined with a unique assortment [of products], custom picked for our clients.’ Rudhag replies in similar vein: ‘Ströms will renew itself and always be updated, but the fundamentals will not change.’ And neither will the location. ‘We could hardly move from a spot that is called ‘Ströms corner’ by locals!’
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MEALS ON WHEELS
Gothenburg’s food trucks turn lunchtimes into a gourmet experience, says Ashlee Beard
The take-away, or ‘gatukök’ as it’s known in Swedish, has been a part of Sweden’s food culture since the early 1950s. Those seeking a quick food fx will fnd hotdog stands and falafel kiosks on many a street corner. However, in a move to up the city’s culinary game, in 2014 Gothenburg’s council ofered 10 gourmet entrepreneurs permits to roll into town in a range of central locations. Today the number of trucks has more than doubled and there is even an app, Streetkäk, to globalblue.com
enable customers to track each one. This summer Götaplatsen, a busy square in the middle of the town and one of the most popular of the 20-plus designated locations citywide, will once again launch Street Food Saturdays, a weekly event that marries food and live music, evoking a festival feel in the heart of the city. Reinventing the idea of fast food with local, seasonal produce and a gourmet approach, Gothenburg’s food trucks are taking lunch to the next level.
PHOTO: BERNSTONE FOTOGRAFI AB
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H A R RYS With more than 40 restaurants around the country, Harrys has become something of a national institution since it was founded in 1993, thanks to its Swedish-tavern-meetsAmerican-diner staples made from responsibly sourced ingredients and cooked to perfection. Last year it joined the food truck revolution, with
street-food adaptations of menu favourites for diners on the go: apple pork with tartare sauce, onions and pretzel, say, or smoked salmon with salad and celery remoulade, along with imaginative vegetarian options. Satisfy a sweet craving with a slice of radiokaka (‘hedgehog slice’), a wonderfully rich chocolate creation that’s one of the nation’s favourite desserts. harrys.se
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SPIRA
PHOTO: JENNIE SMITH/MEDIABANK GÖTEBORG & CO
PHOTO: BODIL BERGQVIST
In 2014, restaurant chefs Rasmus Strand, Mats-Peter Kristiansen and Fredrik Robertsson decided to take their culinary expertise on the road, attracted by the idea of serving up their ‘slow’ fast food somewhere diferent every day, from a forest clearing, perhaps, to an ofce. All the ingredients are local and ethically sourced. The changing menu is inspired by seasonal products, but favourites such as pulled pork or beef brisket sandwiches, served with homemade kimchi and garlic and chili mayonnaise, have become staples. spirafood.se
HOLA CEVICHE Mexican-born Mayra Benítez Poyo’s original dream was to open a restaurant serving ceviche – a traditional Latin American dish made from fresh raw fsh – but her culinary trajectory took a more mobile globalblue.com
route and she instead set up shop in a truck. Taking the traditional Mexican recipe as her starting point, Mayra substitutes fsh indigenous to her native land with locally sourced salmon and cod for a Nordic twist, serving it with quinoa or coconut rice and authentic Mexican guacamole. holaceviche.com
YOUR EVERYDAY FASHION FAVORITES KappAhl ofers you afordable fashion for all the family. We are pleased to present a wardrobe with styles for all occasions from timeless classics to the season’s must-haves and everyday favourites. BE INSPIRED BY OUR COLLECTIONS AND FIND YOUR S T O R E AT K A P PA H L . C O M
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THE GUIDE Global Blue’s guide ensures you make the most of your trip to Gothenburg with a look at the city’s must-visit stores. Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/sweden.
PHOTO: DICK GILLBERG/MEDIABANK GÖTEBORG & CO.
A Glimpse of Gothenburg
Above: a view of Gothenburg’s historic Haga district
Welcome to Sweden’s most visited shopping centre. O P E N I N G H O U R S : M O N – F R I 1 0 – 2 0 & S AT – S U N 1 0 – 1 8 W W W. N O R D S TA N . S E
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Welcome to visit our stores in Gothenburg! Kungsportsavenyn 16 Kungsgatan 44 Femmanhuset Västra FrÜlunda Kungsbacka Backaplan (shop-in-shop) www.eccostore.se facebook
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Södra Hamngatan
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3 BUTIKEN ● INDO NORDIC ● TINNA ● SMART EYES ●
● MICHAEL KORS
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● CHELSEA ● SEPHORA ● BOOMERANG ● MASSIMO DUTTI ● EFVA ATTLING
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ATA
NILSON SHOES ●
● BR LEKSAKER ● DIN SKO ● MQ
GULDFYND ●
Grandpassage
TWILFIT ●
Ö S T R A H A M N G ATA N
N
Kungspassagen ● BENETTON
AR
ZARA ● LINDEX ●
● TEKNIKMA GASINET
AL
Ö S T R A H A M N G ATA N
WEEKDAY ● JERNS ECCO ●
● STADIUM
KAPPAHL ●
● TELENOR ● VAGABOND
DRESSMANN ●
Drottninggatan
● JOY
ALBREKTS GULD ●
KO R S G ATA N ● ALMEDALSMAGASINET
Ö S T R A H A M N G ATA N
● BIK BOK
CINNAMON SKOR ●
BRODERI ● & GARN
FILIPIANA ● OXXO ● WASSÉNS ●
S Ö D R A H A M N G ATA N
A. ●
DROT TNIN GGATAN
SPORT STYLE ●
GOTHEN BURG ● INDISKA CATHED RAL
● PHARMACY
● RUM21
● PARI
Åhléns ● SPECSAVERS ● YVES ROCHER ● GINA TRICOT ● KJELL & CO
A M NG ATA N
● BLÅ GALLERIET
VÄ S T R A H
● BEST OF BASIC
VÄ ST R A H A M N G ATA N
KO RS G ATA N
RF VISCONTI ● YARIN ● TATCH ●
● BROOKLYN
Targaz
Ströms
VA L L G ATA N
● RABALDER
● HEMTEX
KU N GSG ATA N
● ELBODEN
● SYNOPTIK
KYRKOGATAN
BITTE ● KAI RAND
KYRKOGATAN
NATURKOMPANIET ●
● NISSES HERRMODE ● STEFANEL ● SCIENCE FICTION BOKHANDEL ● TOPPEN
MAG A SIN S G ATA N
HIFI KLUBBEN ● MACFORUM ● FLAG CENTER ●
TSHIRT ● STORE
● PHARMACY
VA L LG ATA N
TGR ● PHARMACY ●
VÄ S T R A H A M N G ATA N
VÄ ST R A H A M N G ATA N
Global Blue Retailer
Non-Global Blue Retailer
Restaurant
Shopping Centre/Mall
Department Store
Featured In This Issue
Place Of Interest
Sports and sports fashion. The Swedish way. You love sports. You love fashion. Let us show you what the perfect combination of the two looks like. We offer sports and sports fashion from the world’s best known brands coupled with unique Swedish ones, where design and function becomes one. Welcome to Stadium. One of the largest sports chains in the Nordics.
40 | G U I D E
Södra Larmgatan & Östra Larmgatan
PHRMACY ● KARLTEX.SE ● H&M ● ALAME ● FIORUCCI ●
T
P.20 ● G-STAR
ATELIER VALLGATA N ●
GRANDMAS ●
AN GAT ARM
L RA
ÖST
ET VA L L G ATA N
● OX-EYE DAISY
Avalon
LUSH ●
KÖK ETCETERA ●
L ARMG
SÖDR A
EDBLAD ●
ATA N
N KKOORRSSGGATAN TIGER ●
● JOHANSSONS
KJOLTYGET ● GUDRUN SJÖDÉN ● FOOTLIGHT ●
STUK MANUFAKTUR ●
WEEKDAY ● VICTORIA ● AKADEMIBOKHANDELN●
TO RGGATAN
VA L L G ATA N
VÄ S T R A H A M N G ATA N ● MACFORUM
P.20
Åhléns Nordstan
HOLLYWOOD ●
G ATA N
Da Mateo
4-GOTT ●
LÖPLABBET ●
LEILAS GENERAL ● STORE LEXINGTON ● CONCEPT STORE ● HOLLYWOOD
LARM
Victoria Passagen
SELECTED STORE IN NORDSTAN: Monki
● SCOTCH & SODA ● ICEBUG MASAI CLOTHING ● COMPANY ● OUR LEGACY ● FILIPPA K
ANDREASSON MUSIK ●
FURETTI ●
MAGASIN SGATA
KRONHUSGATAN
POSTGATAN
EMMA OCH ● MALENA
ÖSTRA HAMNGATAN
● UNITED FASHION
P.21
● WHYRED
SÖDR A
Östra Hamngatan &Torggatan
ATAN LARMG SÖDRA
● GRANIT NUDIE ● JEANS P.21
ATA N
Victoria Passagen
SÖDR A
LAGERHAUS ● LESTER ● DESIGNTORGET ● MIKASJO ● POLARN O. PYRET ●
● THE HUSET
● MINI SHOP ● OLARS ULLA ● NYGÅRDSANNA
L ARMG
VA L L G ATA N
Åhléns
RG
● JUMPERFABRIKEN ● STRIKK
HEMTEX ●
PHILIP & VIOLA ●
S TO
● MILK & HONEY
NEWHOUSE ●
MINI RODINI ●
NG
● J LINDEBERG
MARIMEKKO ●
● TELENOR
KU
● STUDIO SCOOP ● L'OCCITANE
MAGNUSSONS UR ●
P.22
3●
Torgpassagen
TWIST & TANGO ●
NOA NOA ● STAY TIMELESS ●
TUMMELISA ● BANG ● AFROART ● KRABAT ● ZETTERBERG COUTURE ● BABYPROFFSEN ●
GRANDPA ● IEMS ●
HV
ITF
EL
KÖPMANSGATAN
Global Blue Retailer
Non-Global Blue Retailer
Shopping Centre/Mall
Place Of Interest
Department Store
DT
SP
LA TS
EN
N
KU N GS GATAN
Vallgatan
S H O P | 41
Magasinsgatan
Västra Hamngatan CARL M LUNDH ●
SNEAKY STEVE ● FJÄLLSPORT ● SNABB ● TGR ●
GROTHICA ●
BOOKBINDERS DESIGN ● GULDSMED J.STRÖMBERG ● RAGTIME ● SKINNSKRÄDDAR'N ●
● SMART EYES
GOTHENBURG CATHEDRAL
● LILLA RUMMET THE ● KITCHEN P.18
KUN GS GATA N
P.50
● DR DENIM
VÄ S T R A H A M N G ATA N
M A G A SI N S G ATA N
MAGASIN 11 ●
VÄ ST R A H A M N G ATA N
KYRKOGATAN
VA L L G ATA N
BÖRJESSONS ● ● HOUDINI
VA L LG ATA N
● POP BOUTIQUE
GRANDPA ● EBBE & HALDIS ●
● NORRGAVEL
ARTILLERIET ●
ACNE ●
VELOUR BY NOSTALGI ●
ANDREASSONS ● MUSIK
SÖDR A L A RMG
ABCD ● KUNGSÄNGEN ● DIN BOK ●
ATA N
SÖDR
VA L L G ATA N ● ENGELSKA TAPETMAGASINET
● FLASH ● AKADEMIBOKHANDELN
A LAR
AN M G AT ● FILIPPA K
Korsgatan, Östra Hamngatan South SÖDRA HAMNGATAN
VILLERVALLA ●
GÖTTEPOJKARNA ● THE &KAFFEMAGASINE T ●
NATURKOM PANIET ●
● WASSÉNS
DROTTNINGGATA N
● BEST OF BASICS
PANDURO HOBBY ●
● GULDSMEDSMÄSTAR'N ● NATURKOMPANIET ● JOSEPHSSONS
BUTTERICK'S ●
CERVERA ●
KYRKOGATAN ● FLASH
● ALBREKTS GULD
KU N GS G ATA N ALMEDALSMAGASINET ●
KUNGSGATAN
RM
N TA GA
GÅ
POCKET SHOP ●
AN G AT
Restaurant
LA
GLITTER ●
Café
● TELIA
ÄD
Ö
A STR
TR
MASSIMO ● DUTTI
NY
Tourist Information
● LAGERHAU S
● AKADEMIB OKHANDEL N
THE BODY SHOP ●
N
● YOKO YAP
LA
HOPE ● TIGER OF SWEDEN ●
● KORSETTE N
● SYNOPTIK
ZARA ●
● JOY BERGSTRÖ MS UR ● ● SLIPSKNUTEN ● UR & PENN PEAK PERFORM ANCE ● ● HINRICSSONS ● SAMSOE & SAMSOE ● NOA NOA ● MAGNUSSONS UR ● L'OCCITANE ● GODISHUSET ● RABALDER ● PELLE P
SELECTED STORE IN NK: Tiger Of Sweden Shoes
LIL
VALLGATAN
J LINDEBERG ●
KUNGSTORGET
SCORETT ● MARIMEKKO ●
GATA LARM SÖDRA
JEDVIKS ●
● TIMBERLAND
NK
F R E D S G ATA N
Gillblads
GOTHENBURG CATHEDRAL
Ö S T R A H A M N G ATA N
BROOKLYN ● BROADWAY AND SONS ●
Arkaden
SYNOPTIK ●
● KAVAT
KO R S G ATA N
TIN TINO ●
FREDSGATAN
● FANNY MICHEL UNO DANMARK ●
R A N YG ATA N STO
Featured In This Issue
42 | G U I D E
BAR AMUSE
PHOTO: DINO SOLDIN
Visitors in search of great food and even better cocktails should head to the awardwinning Hotel Pigalle’s Bar Amuse. With its cool interior, intimate atmosphere and excellent seasonal menu, this lobby bar is the perfect place to spend the evening. As for bar food, there’s a fine selection of cold cuts, sausages, cheese and pastries. On Friday evenings, there are live cooking demonstrations as well as music, so be sure to stop by and kick off the weekend in style.
Bar Amuse, Hotel Pigalle, Södra Hamngatan 2A, 411 06 Gothenburg, +46 (0)31 802521, hotelpigalle.se
Fredsgatan & Lilla Nygatan T
Bar Amuse (Inside Hotel Pigalle) S Ö D R A H A M N G ATA N
MANGO ●
MQ ●
NK LUSH ●
● LINDEX
DROTTNINGGATAN
● GINA TRICOT ● THE BODY SHOP ● STADIUM ● BRILLMAN OPTIK ● AVI & LENA DESIGN ● JOHANSSONS
KUNGSGATAN
TR ÄD
Hotel Dorsia
LA
AN AT 3 SG G A RD S P I GÅ ●
LIL
N ATA MG AR AL R T ● COS ÖS
N TA
ST OR A
Kompassen
NY GA
DESIGN ONLY ●
FREDSGATAN
NILSON SHOES ●
● MICHAEL KORS
NY
● WOOLRICH SCOTCH ● & SODA ● NAPAPIJRI
AN G AT
● MCS ● NATURKOMPANIET
R A N YG ATA N STO
Global Blue Retailer
Non-Global Blue Retailer
Shopping Centre/Mall
S H O P | 43
Haga Nygata
Kungsportsavenyn
PER STEEN GULDSMIDE ●
L ANDS
VÄ G S G ATA N
SINTRA GALLER I ● & BUTIK
HAGA HEM ●
STORGATAN
● FANNY MICHEL
KUN G S P ORT SAVENYN
● TEAS KAWAII SHOP ●
TEATERGATAN
HA
G A N YG ATA
TVÅLA & TVAGA●
ACCENT ● RIZZO ●
SMÅ KÄRA TING ● REGNBÅGENS BÖCKER & SMYCKEN ●
VASAG ATA N
SOL & VÅR ●
● NILSON SHOES
BRÄUTIGAMS ● PYSSELBUTIKENSSON ●
● DIN SKO
AVENYNS HÄLSOKOST ●
JOHN HENRIC ● BIG BEN UR ●
CHRISTINE MODEDESIGN-GLAS ● HAGA NYGATA CYKEL AB ●
VILLEROY & BOCH ● KRISTINELUNDSGATAN HOVJUVELERARE J MARTIN JOHANSSON ●
● FÅFÄNGAN ANTIK
KARLTEX ● MARKET 29 ●
● ● ● ● ● ● ●
HUNKEMÖLLER ●
OLIVOLJA ETC RUM FÖR INSPIRATION
● OSCAR JACOBSSON
LINDEX ●
MAJA STIERNGLAN S BOKMALEN ANTIKVARIAT TWIST & TANGO VILLERVALL A
TEATERGATAN
CURRY HOUSE ●
H A G A N YG ATA
LITEN KARIN ●
KUNGSPO RTSAV EN YN
● EL BASTARO HAGA TRÄTOFFELFABRIK ●
TWIST & TANGO ●
NESPRESSO ● TOMMY HILFIGER ● AV 33 ●
KappAhl ● TGR ● INTERSPORT
JEDVIKS ●
● H&M
JOHANSSONS ● HAGA INTERIÖR ●
● CITY AVENY
E N G E L B R E KTSGATAN
● AA ANTIK
S P R Ä N G U L L S G ATA N
Kristinelundsgatan
RETROCK ● ENDORFIN ● MOBILPLANETEN ●
KU NGSPORTSAVENYN
UNIKT GLAS ●
PIERRE GENT'S SHOP ● T E AT ERG ATA N ● ANTARES
● LAROS
DESIGNERS ● REMIX
CHALMERSGATAN
KRISTINELUNDSGATAN
Department Store
SLIMSOLE.SE ● 4 GOTT ● GÖTAPLATSENS FOTO ●
KUNGSP O RT S AVEN Y N
DEISY DESIGN ●
V I C T O R R Y D B E R G S G ATA N
Hotel
Bar
LORENSBERGSGATAN
● ECCO K A P O N JÄ RG ATA N BEBOP ● ANTIK ● CHARLSTON
EXTER SMYCKEN ●
● HARD ROCK CAFÉ
Featured In This Issue
44
WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
2. Claim
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.
Spend a minimum of SEK 200 and save up to 19% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Refund Ofce Details
Contact taxfree@globalblue.com +421 232 111 111
Copenhagen Airport Global Blue Denmark, goods control, Terminal 2 arcade Göteborg Landveter Airport Information Desk, Departure Hall Malmö Sturup Airport Exchange, Departure Hall Stockholm Arlanda Airport Terminal 5, Departure Hall St Peterline Princess Anastasia information desk. Haparanda Gränsresor
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F I N D Y O U R N E A R E S T S T O R E AT M Q . S E
YO U R S T Y L E D E S T I N AT I O N
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TRANSLATIONS 美文翻译
24: Practice Makes Perfect 熟能生巧 哥德堡最古老的两家百货商店经营历 史相加超过280年，不断为购物者们 提供时尚前卫的服饰。Hannah Lewis为您揭开其长盛不衰的奥秘
地颇广，满满六层楼的商品琳琅满目。 该店早期不单经营时装，还出售各色 各样的饰品、美妆产品、室内设计品， 更有独家制作的帽子、皮草、珠宝等 等。 如今的Gillblads更加坚定地专注 于时尚，创店理念却传承如初：无瑕品 质和服务，尽善尽美的产品荟萃。从 Armani Collezioni等国际大牌到 Stylein等值得关注的瑞典本土品 牌，Gillblads旗下的产品皆由行家精心 甄选。 “我们销售的品牌和产品要有特 色，不能是随处可见的货色，这一点一 直很重要， ”店主Mikael Olsson解释 道。他的家族于1983年接手
PHOTO: © PETER KARLSSON, SVARTELD FORM & FOTO
如今的哥德堡不仅是瑞典第二大城市， 更是最具现代文艺气息的宝地之一，令 人很容易忘记这座城市背后的数百年历 史。但是，哥德堡的过去其实一直影响 着它的今天。事实上，哥德堡最成功的 两大百货商店Gillblads和Ströms不仅 为城市的历史所影响，更是这长长历史 的一部分。
将在今年迎来150周年店庆的 Gillblads位于Korsgatan，自1866年创 店至今从未搬迁。当年的Gillblads占
globalblue.com
47
衰的关键元素是：为顾客服务。 “这是 头等大事，无法超越、不可怠慢。” 这便是为什么顾客会络绎不绝地一 再造访这里。最忠实的顾客深知，每一 次到访都能被友好的笑脸迎接。训练有 素的店员对顾客的个人需求了如指掌， 驻店裁缝更为购物体验平添一丝奢侈 感受。在店内购物时，正是这些锦上添 花、完善至臻的小细节，让Gillblads与 其他卖场高下立现。Gillblads服务团队 已有150年的经验，深谙如何为品位独 到的顾客带来愉悦体验，自然脱颖而 出。绝佳的服务永远不会过时。 2016年，Ströms百货商店将迎来 130周年店庆。比之Gillblads，它或许 是年轻一些，但依然是哥德堡最古老 的零售卖场之一，在这座城市堪称家
PHOTO: ANNA SVANBERG
Gillblads。对他来说，保证公司长盛不
PHOTO: COURTESY OF GÖTEBORGS STADSMUSEUM
48
喻户晓。1886年，创始人Carl Hilmer Ström在Torggatan开设了一家小型 定制裁衣铺。在此后的几十年中，它逐 渐成长为哥德堡最大型的男装专营店， 规模之巨令迁址显得势在必行。1935 年，Ströms百货找到了新家，也就是 如今位于Kungsgatan的六层高楼。 Ströms的成功秘诀一直与 Gillblads相似：采取一种简单却高 效、稳固的策略，即只提供高品质、现 代化的产品。这里不仅有Boss、Max Mara Weekend、Polo Ralph Lauren 和Tommy Hilfiger等国际 奢侈品大牌，还有Björn Borg和 Tiger of Sweden等一流本土品牌。 对于总经理Ulf Rudhag来说，令 Ströms与众不同的不仅是产品，更是 服务。 “在斯堪的纳维亚，我们的目标 是提供一丝不苟、至臻完美的顾客服 务， ”他自信地说道。除了安排专业的 globalblue.com
导购员和技艺精湛的裁缝竭诚服 务，Ströms还将最优质的顾客群设定 为VIP，并提供特别的服务与活动；不 少VIP顾客已经受邀参加今年的店庆 仪式。 事实上，两家店都会邀请新老顾 客参加2016年店庆。从各种购物节到 新品牌发布会，无一不是利用周年庆 典，将延续了几十年的至臻品质和服 务发扬光大。Gillblads正在对整个商 场翻新改造，首先便是让库存颇丰的 女装部时尚变身；Ströms则将举办特 别活动，并提供折扣甚至是赠品。 那么在下一个150年里，哥德堡这 两大主力商场会有何建树？对Olsson 来说，Gillblads的取胜经无需更改，只 要充分适应不断变化的时代： “我们会 继续竭尽全力，提供最好的个人服 务……采用最新技术，为我们的顾客量 身甄选独一无二的（产品）种
PHOTO: ANNA SVANBERG
49
类。”Rudhag的回答也如出一 辙： “Ströms会自我更新，不断升级，但 根本理念不会变。”当然，店址也不会改 变。 “我们几乎不可能搬走，这个地方可 是被当地人称作‘Ströms之角’的啊！”
44: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多 家商店消费时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球 蓝联（Global Blue）获得购物退税， 您怎能错过？您要做的只是寻找蓝星 标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们 简单的退税过程：
1. 消费购物 无论您在哪里消费，请索要环球蓝联 退税表格（Global Blue Tax Free Form），并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城 市的海关柜台请他们在您的退税表格 上盖章，然后再到环球蓝联的退税点 领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费SEK 200即可节约高达购买 价格19%的税。请注意：最终退款将包 含增值税总额，但是要扣除管理手续 费。部分机场还将以退税申请表为单 位收取现金退税手续费。
50 | P RO D U C T S
SOUVENIR
TRUE BLUE With a name like Dr Denim, it’s no surprise that the Gothenburgbased lifestyle brand is the place to head for high-quality and stylish wardrobe staples in that most endurably fashionable of fabrics. This deceptively simple unisex bomber jacket, for instance, is typical of its workwear and streetwear-inspired pieces for men and women. A modern classic, which will continue to look good Save up to 19% by shopping tax free, see page 44
season after season, it features side pockets, a zip-up front and banded edges for that desirable slouchy look. Dr Denim was set up in 2004 by brothers Alexander and Johannes Graah and their father Morten, and is now stocked in 28 countries worldwide. th Dr Denim Blaze bomber jacket, SEK 999, Dr Denim, Magasinsgatan 20, 411 18 Gothenburg, +46 (0)76 863 7787, drdenimjeans.com FOR M A P GO TO PAGE 41