SHOP Italy SS20

ITALY | 意大利 | ИТАЛИЯ | イタリア

EXPLORE EXPLORE ITALY:ITALY: discover discover the inspiring the inspiring sights and sights and stores of stores this of vibrant this vibrant country country

The Mall Luxury Outlet Via Europa 13/b | Leccio Reggello (FI) +39 055 8657245 www.theluxurymaison.com

EDITOR’S LETTER Essential Info For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth. For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

Welcome to Italy

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SALLY McILHONE

ILLUSTRATION: PETRA ERIKSSON

Let us help you discover the very best of this cosmopolitan European country. Whether you are travelling for business or leisure, Italy has much to offer – we reveal a selection of the season’s highlights in our guide section (page 55). Don’t miss our features on the Milanese designers showcasing a green theme this season (page 38), the luxury Italian fashion houses supporting communities through education (page 44), and the rise of contemporary Italian high jewellery (page 50). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.5% when shopping in Italy. We have over a decade’s experience of publishing guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top brands you’ll find in Italy. Discover the best shopping destinations in the country with Global Blue.

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CONTRIBUTORS

FANI MARI

LUCINDA TURNER Lucinda Turner, SHOP’s senior fashion editor, studied linguistics at Queen Mary University of London before pursuing a career in publishing. Since graduating she has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire.

ANDREW NYE Andrew Nye’s clever conceptual style makes him the perfect choice to illustrate this season’s cover of SHOP Italy. The striking image depicts famous Italian landmarks in cities such as Venice and Rome. His other clients include Eurostar and Airbnb. Discover SHOP Italy and our other editions at issuu.com/globalblue.

ILLUSTRATION: ANDREW NYE; PHOTO: (TOP) VANITYSTUDIOS.CO.UK

Fani Mari completed an MA in fashion journalism at Central Saint Martins, University of the Arts London and has contributed to a variety of publications and platforms worldwide, including Dazed and HuffPost.

SHOP FLOOR E D I TO R I A L

PUBLISHING

Head of Editorial Sally McIlhone

Publisher James Morris

Cover illustrator Andrew Nye

Senior designer Adam Pietrzyk

Chinese editor Yuan Fang

Contributors Aaron Carline, Fani Mari

Midweight designers Paulina Rasińska, Karolina Żak

Russian editor Gary Ramazanov

Production editor Farrah Moore

Junior designers Tatjiana Antoniou, Anna Nowakowska, Łukasz Owczarek

Senior fashion editor Lucinda Turner Senior news editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Myers, Harriet O’Brien

Japanese editor Kyoko Nishimoto

Studio production coordinators Iza Kuczyńska, Marek Oświecimski Print Walstead Krakow

Picture editor Kirsty Andrews Assistant picture editor Mónica R Goya

G LO B A L B L U E I TA LY Managing director Stefano Rizzi Marketing sales manager Denise Bolandrina Marketing sales executive Eleonora Busico Marketing executive Laura Gallo Partner relationship manager Antonella Bertossi Head of key accounts Stefano Cardinale Head of accounts Marco Cavalli Key account managers Nicoletta Aromando, Caterina De Bernardo, Sabrina Galessi, Ilaria Sassarini, Marco Savino, Andrea Zavattarelli Account managers Alessandro Bonincontro, Rodolfo Borella, Ludovica Bragato, Nadia Busletta, Elisa Caporaso, Laura Durante, Giorgia Faro, Gabriele Giuntini, Davide Grechi, Marco Marino, Diana Martin, Marta Miserendino, Francesca Ramiccia, Mattia Sardaro, Vincenzo Saponara, Giordano Senzacqua Sellout team Giulia Belligrandi, Erika Bordoni, Fillipo John Ciccarelli, Andrea Di Comite, Livia Gargelli, Sara Villoresi Global Blue, Via Carlo Noé 33, Gallarate 21013, Varese

Chief executive officer Jacques Stern Published by Rhapsody Media Group headquarters 109-123 Clifton St, London EC2A 4LD, +44 (0)20 7729 1000, rhapsodymedia.com enquiries@rhapsodymedia.com

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Disclaimer: SHOP magazine is published by Rhapsody Media for Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2020 Global Blue

ROMA VIA FRATTINA 42/43 CENTRO COMM. EUROMA 2 CENTRO COMM. PORTA DI ROMA LOC. BUFALOTTA VIA APPIA NUOVA 7/11 VENEZIA MERCERIE SAN MARCO, RAMO SAN ZULIAN 782

CONTENTS CHECK OUT 14

SHOP selects a standout piece from Italy this season

PRODUCTS 16

Key looks for the season, from fashion and footwear to jewellery and accessories

INVESTMENT PIECE 26

Future classics to buy this season: Aquazzura’s versatile Deneuve shoes

SHOP WINDOW 28

Explore the renovated Panerai store in Florence

NEWS 30

Seasonal updates on shops, services and new products

IN STORE … 36

… with Rinascente Turin’s store manager Diana Valente

FEATURE 38 THE GREEN LIGHT From tropical prints to plant-inspired accessories and natural, sustainable fabrics, Milan’s designers have gone green for spring/ summer 2020, as Fani Mari reports

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FEATURE 44 STYLE WITH SUBSTANCE Italy’s luxury fashion houses are turning to education as a means to support local communities, society and culture. Ginger Rose Clark profiles the big names with big hearts

FEATURE 50 HIGHLY DESIRABLE

Italy has a long heritage of exquisite fine jewellery creations and now the country’s innovative houses are raising their games even further. Lucinda Turner explores the rise of contemporary Italian high jewellery

GUIDE 55

Maps and guides to the key shopping areas of Rome, Milan, Venice and Florence

HOW TO SHOP TAX FREE 86 The simple steps to saving money on your shopping

TRANSLATIONS 89 中文翻译 93 Русский Перевод 100 日本語翻訳 SOUVENIR 106

The essential item to bring home

MAXMARA.COM MILANO, Corso Vittorio Emanuele - ROMA, Via dei Condotti, 17 - FIRENZE, Via dei Tornabuoni, 66 - VENEZIA, San Marco, 5033

CH EC K O U T

From Italy, With Love

Founded in the late 1980s, Italian brand Pinko represents all things fun, bold and fashion-forward. Offering accessible luxury on the Italian high street and with a strong international presence, the brand is sure to be high on your shopping list during a visit to Italy’s fashion capital. In 2016 Pinko launched the Love bag and the renowned design is now one of the label’s bestselling pieces. For spring/ summer 2020 the style has been reimagined in a range of different ways, including embellished, Save up to 15.5% by shopping tax free, see page 86

fringed and quilted versions, each featuring its elegant signature motif of two circling love birds. The pictured Classic Twist Love bag is a timeless take on the instantly recognisable model and is guaranteed to become one of your wardrobe staples. LT Pinko Love bag, €295, Pinko, Via Montenapoleone 26, 20121 Milan, +39 02 8736 8995, pinko.com H FOR MAP GO TO PAGE 72

16 | P R O D U C T S

BULGARI SUNGLASSES, €404, BULGARI, VIA DE’ TOURNABUONI 56R, 50213 FLORENCE, +39 055 239 6786, BULGARI.COM

ATELIER SWAROVSKI EARRINGS, €299, ATELIER SWAROVSKI, VIA DEI CONDOTTI/LARGO GOLDONI 48, 00187 ROME, +39 06 6992 1615, ATELIERSWAROVSKI.COM

New Utility This season, swap your summer dress for a chic boiler suit dressed up with luxury accessories

RED VALENTINO SANDALS, €275, RED VALENTINO, CORSO VENEZIA 6, 20121 MILAN, +39 02 3675 6030, REDVALENTINO.COM

Save up to 15.5% by shopping tax free, see page 86

WEEKEND MAX MARA JUMPSUIT, €339, WEEKEND MAX MARA, VIA NAZIONALE 88, 00184 ROME, +39 06 8879 6526, WEEKENDMAXMARA.COM

PHOTO: (SUNGLASSES) ANTONIO BARELLA, STUDIO ORIZZONTE

BOTTEGA VENETA CLUTCH, €2,100, RINASCENTE, PIAZZA DEL DUOMO, 20121 MILAN, +39 02 7202 3854, BOTTEGAVENETA.COM

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Totally Tropical Embrace a retro-print Hawaiian shirt and sandals to take you effortlessly from the city to the beach

ERMENEGILDO ZEGNA SUNGLASSES, €180, ERMENEGILDO ZEGNA, VIA DE’ TORNABUONI 3R, 50123 FLORENCE, +39 055 264254, ZEGNA.COM

GANT SHIRT, €119, RINASCENTE, VIA DEL TRITONE 61, 00187 ROME, +39 06 879161, GANT.COM

BALLY BAG, €1,050, BALLY, VIA MONTENAPOLEONE 29, 20121 MILAN, +39 02 7600 8406, BALLY.COM

MANOLO BLAHNIK SANDALS, €675, LUISA VIA ROMA, VIA ROMA 19R-21R, 50123 FLORENCE, +39 055 906 4116, MANOLOBLAHNIK.COM

Save up to 15.5% by shopping tax free, see page 86

ACNE STUDIOS SHORTS, €200, ACNE STUDIOS, PIAZZA DEL CARMINE 6, 20121 MILAN, +39 02 8410 2383, ACNESTUDIOS.COM

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TOD’S SUNGLASSES, €250, TOD’S, VIA DE’ TORNABUONI 60R, 50123 FLORENCE, +39 055 219423, TODS.COM

SANDRO CARDIGAN, €145, SANDRO, VIA BIGLI 21, 20121 MILAN, +39 02 7634 1398, SANDRO-PARIS.COM

70s Spirit Wide-legged bleached denim, vintageinspired accessories and a chic cardigan make the ultimate summer uniform

ESCADA SPORT JEANS, €249, ESCADA, PIAZZA DI SPAGNA 7-8, 00187 ROME, +39 06 678 6995, ESCADA.COM

LOUIS VUITTON BAG, €2,650, LOUIS VUITTON, SALIZADA SAN MOISÉ, SAN MARCO 1345, 30124 VENICE, +39 800 308980, LOUISVUITTON.COM

Save up to 15.5% by shopping tax free, see page 86

SPORTMAX SANDALS, PRICE ON REQUEST, SPORTMAX, VIA BORGOGNONA 7A-7B, 00187 ROME, +39 06 6994 0967, SPORTMAX.COM

22 | PRODUCTS

LOOK SHARP Mix up your new-season tailoring with neutral shades of beige and green

JIL SANDER BAG, €790, JIL SANDER, VIA PIETRO VERRI 6, 20121 MILAN, +39 02 777 2991, JILSANDER.COM

ROLEX WATCH, PRICE ON REQUEST, PISA OROLOGERIA, VIA MONTENAPOLEONE 24, 20121 MILAN, +39 02 7631 7726, ROLEX.COM

JIMMY CHOO SHOES, €550, JIMMY CHOO, VIA SANT’ANDREA 1A, 20121 MILAN, +39 02 4548 1770, JIMMYCHOO.COM

Save up to 15.5% by shopping tax free, see page 86

BOSS TROUSERS, €199.95, BOSS, VIA FRATTINA 136-137, 00187 ROME, +39 06 678 6173, HUGOBOSS.COM

PHOTOS: (WATCH) © ROLEX; (SHOES) © RICHARD VALENCIA PHOTOGRAPHY; (BAG) © MICHELE SILVESTRO

BOSS JACKET, €545, BOSS, VIA FRATTINA 136-137, 00187 ROME, +39 06 678 6173, HUGOBOSS.COM

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Craft Work An enduring summer trend, raffia, linen and wicker bags are going nowhere for spring/summer 2020

CaSaDei bag, €1,150, CaSadei, Via de’ toRnabuoni 74R, 50123 FloRenCe, +39 055 287240, CaSadei.Com

Save up to 15.5% by shopping tax free, see page 86

miU miU bag, €1,200, miu miu, Salizada San moiSé, San maRCo 1471, 30124 VeniCe, +39 041 810 6066, miumiu.Com

STella mCCaRTney bag, €645, Stella mCCaRtney, RinaSCente, Piazza del duomo, 20121 milan, +39 02 7208 0756, StellamCCaRtney.Com

*SHOP Highlight in paid partnership with Saint Laurent

PHOTOS: (CaSadei) © MarCO LaMbri; (Fendi) © aedO PuLTrOne

SainT laURenT by anTHOny VaCCaRellO bag, €1,890, Saint lauRent, Via de’ toRnabuoni 43-45, 50123 FloRenCe, +39 055 904 0100, ySl.Com

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Celine by HeDi Slimane bag, €790, Celine, Via dei Condotti 20a, 00187 Rome, +39 06 678 7594, Celine.Com

FenDi bag, €2,400, Fendi, Via de’ toRnabuoni 40R, 50123 FloRenCe, +39 055 212305, Fendi.Com

PaTRizia PePe bag, €290, PatRizia PePe, Via aleSSandRo manzoni 38, 20121 milan, +39 02 7601 4477, PatRiziaPePe.Com eRmannO SCeRVinO bag, €2,500, eRmanno SCeRVino, Via del babuino 97, 00187 Rome, +39 06 679 3173, eRmannoSCeRVino.Com

lOewe bag, €1,980, loewe, Piazza di SPagna 88, 00187 Rome, +39 06 6992 3598, loewe.Com

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alexanDeR mCQUeen bag, €1,790, alexandeR mCQueen, Via PietRo VeRRi 8, 20121 milan, +39 02 7600 3374, alexandeRmCQueen.Com

26 | P R O D U C T S

INVESTMENT

PIECE

Elegant, feminine and effortlessly Italian, footwear brand Aquazzura is a firm favourite with the fashion set. Its flagship store in Florence isÂ the perfect place to discover the classic Deneuve shoe style, as Lucinda Turner reports

Save up to 15.5% by shopping tax free, see page 86

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PHOTOS: (ALL LEFT) © MARCO LAMBRI

‘With all their shades and refined styles – from pumps to sandals, and mules to ballerinas – the Deneuve is the perfect match for the modern woman and her active lifestyle.’ Each pair of shoes is specifically designed to flatter the foot, with side cut-outs and toe points created at precise angles. Comfort is also key when it comes to the Deneuve and each pair is made from butter-soft suede or leather for all-day wear. The pumps are available with either 85mm or 105mm heels, so customers will be able to choose the perfect height for them. Crafted in Italy, two Deneuve styles are reinvented each season, with enduringly popular black, nude and red versions available throughout the year. For spring/summer 2020, the eye-catching monochrome striped pumps and vibrant sunshine-yellow sandals are sure to be top of many wish lists. From timeless to avant-garde, towering heels to modest mules, Aquazzura’s Deneuve shoe is available in a range of options. These endlessly elegant, classic shoes have a subtly stylish twist, just like the brand itself With an international reputation for exceptional art and craftsmanship, Florence was Columbian-born Edgardo Osorio’s first choice for the location of his Aquazzura footwear brand – the label’s headquarters and flagship are both housed in the city’s stunning Palazzo Corsini palace. Founded in 2011, Aquazzura has become almost as synonymous with Florence as Michelangelo’s David and the spirit of true Italian style is at the heart of all its creations. Instantly recognisable for its unapologetically glamorous yet wearable and fashion-forward aesthetic, Aquazzura has a host of famous fans, including Beyoncé, Rihanna and Gwyneth Paltrow. While the brand is rooted in its Italian heritage, it looked to a French icon for inspiration when it came to designing one of its most celebrated styles – the Deneuve. First introduced as a pump, it was named after actress Catherine Deneuve and features a signature dainty bow. Now offering quirky updates to four classic shoe styles, the model is available as pumps, sandals, mules and ballet flats. ‘The Deneuve pumps are one of the most emblematic Aquazzura designs,’ says Osorio. globalblue.com

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Aquazzura Deneuve pumps, from €550; and sandals, from €550, Aquazzura, Lungarno Corsini 42, 50123 Florence, +39 055 291242, aquazzura.com H FOR MAP GO TO PAGE 80

SHOP WINDOW

Last year Panerai reopened its historic boutique on Piazza San Giovanni in Florence, the city where the brand was founded in 1860. The label worked with acclaimed architect and designer Patricia Urquiola to update the space, which comprises both a flagship boutique and museum. Urquiola chose walnut wood and marble in a nod to Panerai’s Italian heritage, and brass to evoke its nautical ties – Panerai was an official supplier to the royal Italian navy before evolving into the world-renowned watch brand we know today. Panerai’s original location was on Ponte alle Grazie but it has Save up to 15.5% by shopping tax free, see page 86

been at its current address on Piazza San Giovanni for well over a century, making this a fitting place to immerse yourself in the brand’s world. Discover its fascinating history at the museum – complete with a wax figure of founder Giuseppe Panerai by Musée Grévin – before shopping the brand’s Radiomir, Luminor, Luminor Due and Submersible collections. GRC Panerai, Piazza San Giovanni 14R, 50123 Florence, +39 055 904 0013, panerai.com H

FOR MAP GO TO PAGE 83

PHOTO: PANERAI

HISTORY IN THE MAKING

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FREE SPIRIT

For spring/summer 2020 Longchamp looks to two different decades, the 1970s and 90s, for inspiration, with ready-to-wear that seamlessly blends bohemian and sporty influences. The collection includes new iterations of some of the brand’s most famous bag styles. The Roseau has been updated with sleek top handles and reinvented as a bucket bag, and is also evoked through the collection’s bamboo-shaped hardware on thin leather belts. Le Pliage takes on new proportions, presented in both a mini and a nano version in line with the current trend for microbags. The pictured leather Nano Le Pliage model (€180) is a playful accessory that will enhance your summer look, whether you opt for black, vibrant pink or a light metallic shade. GRC Longchamp, Via della Spiga 6, 20121 Milan, +39 02 8493 2705, longchamp.com H FOR MAP GO TO PAGE 72

Save up to 15.5% by shopping tax free, see page 86

H FOR MAP GO TO PAGE 76

PHOTO: (LEFT) © CHRISTOPHE PETITEAU

SMALL IS BEAUTIFUL

Etro’s spring/summer 2020 collection is rooted in travel and inspired by retreat destinations such as Goa or Ibiza, which became popular with freethinkers in the 1970s. A nomadic theme is reinforced throughout the collection by corsair influences: flowing, bohemian dresses are counter-balanced by slouchy tailoring and masculine-inspired pieces that lend a preppy edge to the collection. True to the brand’s signature style, the spring/ summer offering features a wealth of patterns, including ikat and paisley. Details such as embroidery and metallic fringing capture the brand’s signature maximalism, while velvet jackets provide an opulent finishing note – this is Etro at its best. GRC Etro, Calle Vallaresso, San Marco 1340, 30124 Venice , +39 041 523 2599, etro.com

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TEAM SPIRIT This year Dsquared2 celebrates its 25th anniversary. The brand launched its first menswear collection in 1995 and expanded to encompass womenswear in 2003. Although based in Italy, its Canadian-born founders, brothers Dean and Dan Caten, have always referred to their North American heritage in their collections. The maple leaf, for example, is a recurring motif and appears in the brand’s latest spring/summer 2020 collaboration with Pepsi Max. The limited-edition capsule collection of 43 items for men and women spans denim, sweaters, swimwear, accessories and more in a colour palette that refers to Pepsi Max’s advertising from the 1980s and 90s. This collaboration is a fitting start to Dsquared2’s anniversary year, tapping into the playful spirit that has come to define the brand. GRC Dsquared2, Via del Babuino 180-182, 00187 Rome, +39 06 4520 0809, dsquared2.com H FOR MAP GO TO PAGE 56

FIT FOR A KING Founded in 1860, Frette is renowned for its luxury linen. Over the course of the brand’s 160-year history, 500 European royal families have used Frette bed linen and it was once the official purveyor to the Italian royal family. Frette’s spring/summer 2020 collection is a continuation of its Style of Living range, which has offered quality designs for the home since 2018 – think bed linen, bath linen, decorative pillows, throws and more. This season features the brand’s classic designs, such as Chains and Links Embroidery, and navy blue, a new addition to the label’s signature colour palette. GRC Frette, Calle Frezzeria, San Marco 1725, 30124 Venice, +39 041 522 4914, frette.com H FOR MAP GO TO PAGE 76 globalblue.com

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DARING DESIGN

ANIMAL MAGIC Il Bisonte was founded by Wanny di Filippo in 1970 as an artisan workshop. In the five decades since then, the much-loved Florentine brand has become renowned for its vegetable-tanned leather bags, made using techniques in keeping with traditional Tuscan craftsmanship. For spring/summer 2020 Il Bisonte introduces exciting colourways such as Mint, Gazpacho Red and Blueberry, which bring a vibrant aesthetic to this season’s leather goods offering. Highlights also include a new jacquard fabric showcasing the brand’s namesake animal in a Bison wave motif, featured across a variety of leather styles including the pictured designs. This latest collection of bags, accessories and footwear stays true to the brand’s values of craftsmanship and artisanship, which have been integral to Il Bisonte ever since it was created half a century ago. GRC Il Bisonte, Via del Parione 31-33R, 50123 Florence, +39 055 215722, ilbisonte.com H FOR MAP GO TO PAGE 80

Save up to 15.5% by shopping tax free, see page 86

If you’re searching for stylish swimwear and resortwear this summer, look no further than Oserée. Named after the French verb oser, meaning to dare, the brand showcases a bold aesthetic and its vibrant designs are created with the modern woman in mind. Spring/ summer 2020 sees the introduction of resortwear, spanning dresses, hats, bags and more, which perfectly complements the brand’s Made in Italy swimwear. 1970s-inspired one-pieces and bikinis are finished with puff sleeves, pearls and rhinestones, while the clothing range features lurex dresses and jumpsuits, silk gowns, matching crop-tops and shorts. With this latest collection Oserée brings its unique panache to beach and poolside attire. GRC Luisa Via Roma, Via Roma 19-21R, 50123 Florence, +39 055 906 4116, oseree.com H FOR MAP GO TO PAGE 82

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ONE TO WATCH COMPLÉT

LOOK SHARP 2020 is a significant year for Brioni as it marks the Roman tailoring brand’s 75th anniversary. The spring/summer 2020 collection stays true to the label’s DNA, offering a wardrobe that moves from business to leisure with complete ease. The range encompasses unlined blazers made from light wool, garment-dyed suits, shirts with landscape prints, leather trenches and moiré silk tuxedos. Brioni’s clean designs are presented in a range of quality fabrics, with hues ranging from neutral beige and brown to lilac and dark green. Sandals, loafers and espadrilles round out this ever-so-sleek collection. This enduring luxury Italian menswear house continues to uphold a reputation for pure excellence and style. GRC Brioni, Via dei Condotti 21A, 00187 Rome, +39 06 678 3428, brioni.com H FOR MAP GO TO PAGE 57

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Complét is an accessories label founded in 2013. Its bags are designed in Tel Aviv and produced in Italy, drawing on the country’s expertise in leather craftsmanship. Handbags are created around distinctive shapes and the Valery style stands out for its envelope-like design. Topped with a circular handle, it is available in three different sizes, from medium to micro. The spring/summer 2020 offering spans a wide range of shapes, materials and colours, and customers will find a hue to match every occasion, from classic browns and black to more eye-catching options such as shimmering foiled blue and powder pink. With highlights including python-effect and denim versions, Complét’s bags will add a stylish finishing touch to any outfit. GRC Rinascente, Piazza del Duomo, 20121 Milan, +39 02 9138 7388, complet-o.com H FOR MAP GO TO PAGE 68

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A STEP AHEAD Italian footwear brand Gia Couture has teamed up with Danish influencer Pernille Teisbaek for spring/summer 2020. The result is a capsule collection that comprises three shoe styles - flip-flops, double strap sandals (pictured, €300) and thong mules (pictured, €345) - each available in five neutral colours ranging from off-white to dark brown. The range showcases the top-quality craftsmanship that Gia Couture is renowned for and the soft leather footwear is expertly handmade by Florentine artisans. In this simple take on classic summer shoe styles, Teisbaek brings a Scandinavian feel to high-end Made In Italy footwear – a winning combination. GRC Gibot, Via Nomentana 457-473, 00162 Rome, +39 06 8620 7360, giacouture.it

Enhance your trip to Milan with city tour specialist Zani Viaggi, which offers coach trips that take in the best of Milan’s culture, art and fashion, as well as shopping tours to some of Italy’s finest outlets. Services run from the city centre to shopping villages that showcase designer brands at discount prices. Destinations include Serravalle Designer Outlet, the largest outlet in Europe; Il Centro; Franciacorta Outlet Village; and Vicolungo The Style Outlets. Zani Viaggi can also take you across the border into Switzerland, to the FoxTown stores. Wherever you decide to go, Zani Viaggi will ensure you travel in style. SM Zani Viaggi, Milan Visitor Center, Largo Cairoli 18 (city centre) and Milano Centrale station, Ground Level, 20100 Milan, +39 02 867131, zaniviaggi.com Save up to 15.5% by shopping tax free, see page 86

PHOTOS: (TOP) © LUIGI FIANO

TOP TOURS

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IN STORE: RINASCENTE Italy’s prestigious Rinascente department store is always high on the list of must-visit shopping destinations. Recently reopened after an 18-month renovation, the brand’s Turin location is one of the city’s highlights, as store manager Diana Valente tells Lucinda Turner

inascente has long been at the heart of Turin’s shopping experience and has occupied its position on Via Giuseppe Luigi Lagrange since 1973. In 2019, following renovation work that lasted a year and a half, the shop reopened as a modern, sophisticated and vibrant department store for the 21st century. ‘Turin needed a totally new Rinascente,’ store manager Diana Valente explains. ‘Bigger and better, it is perfect for a progressive public and a city whose stylistic hallmark has always been elegance and distinction.’ Rinascente worked with four renowned designers and architects to engineer the new space, and the expansion has added three new floors and doubled the space of its fashion, beauty and design offering. Architect Gianmatteo Romegialli shaped the project and designed the store’s façade and ground floor; the first and second floors were designed by Paolo Save up to 15.5% by shopping tax free, see page 86

Lucchetta; the basement and third floor were created by Fabio Fantolino; and David Lopez and Fanny Bauer were responsible for the fourth floor. These leading contemporary designers have created a cutting-edge building that also reflects the heritage and history of both Rinascente and the beautiful city of Turin. ‘Rinascente’s mission statement has always been “For the city, with the city, in the city”,’ says Valente. ‘The new store is in line with the architectural and cultural excellence of the local area. It adds value to the pedestrian area of Via Giuseppe Luigi Lagrange and helps to elevate the prestige of a place adored by the people of Turin and tourists alike.’ The exterior of the store is among its most striking features. ‘The goal was to give the building a new architectural style by redesigning the Via Giuseppe Luigi Lagrange façade,’ she says. ‘The challenge was to create a new

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façade that was coherent with the surrounding architecture, while being practical and modern at the same time.’ Key materials selected to achieve this included classic travertine marble, reminiscent of stone used throughout the city. It is this respect for Turin’s heritage that Valente is truly proud of. ‘This is a building that forms a connection with the beautiful aesthetics of the city, that over time maintains a careful balance of the past and present,’ she explains. The team behind the transformation has ensured that a visit to the store is an event in itself. ‘Walking inside the new Rinascente must first of all be an experience. It is possible to enjoy a good coffee, get lost in the shoe department, attend a personal appearance event and learn about the latest trends. And, of course, it is possible, if you like, to do some shopping,’ says Valente. The shopping on offer here is truly remarkable. Top Italian labels such as Marni, Santoni and Bottega Veneta feature alongside international houses including Burberry and Marc Jacobs. The renovation of the ground floor, which features beauty, jewellery, accessories and food, took 193 days and it is now home to prestigious cosmetics brands such as Acqua di Parma and Tata Harper. The basement covers 1,000 square metres and is focused on design and gourmet food. It offers everything you could possibly need for your home and has a deliberately retro aesthetic. ‘We have opted for materials and colour choices typical of the late 1960s and early 70s, such as decorative laminates and coloured glass blocks alongside black walnut wood,’ says Valente. ‘This is a perfect combination for creating a balanced and captivating environment, where the visitor is invited to slow down their rhythm

and take back their own time to create and recreate new style journeys.’ For those looking to relax and enjoy a meal during their visit, the Temakinho restaurant is a must. Set over the basement and ground floors, the Brazilian eatery offers a relaxing atmosphere and superb food. ‘The design pays homage to the Amazon rainforest and the marvellous creatures that live there. The menu includes international cuisine with a Brazilian flavour,’ explains Valente. ‘For lunch and dinner, you can enjoy petiscos – small dishes to be shared as an appetiser – as well as rolls, temaki, different types of tartare, ceviche and the original organic picanha steak. If you have a sweet tooth, you must try the tropical mochi as well as famous cakes like cheesecake and bolo prestigio, a typical Brazilian dessert made of chocolate and coconut. Temakinho offers the people of Turin an exotic and surprising alternative, where they can have new taste experiences.’ With so much going on in the store, which key areas should visitors ensure they explore? ‘The shoe department on the third floor is 250 square metres dedicated to footwear, and a destination of excellence for anyone who makes this accessory a distinctive element of their own personal style,’ Valente says. ‘And the food market and wine shop area in the basement is a place where it is possible to find a selection of the country’s best produce.’ If you are in the market for exquisite fashion or simply looking to satisfy your sweet tooth, Rinascente’s reimagined Turin store is certainly not to be missed. Rinascente, Via Giuseppe Luigi Lagrange 15, 10100 Turin, +39 02 9138 7388, rinascente.it

The Green LiGhT PHOTO: ÂŠ gOrunway.cOm

From tropical prints to plantinspired accessories and natural, sustainable fabrics, Milanâ&#x20AC;&#x2122;s designers have gone green for spring/summer 2020, as Fani Mari reports

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As well as the colour green itself, designers have been inspired by nature and green sustainability initiatives Previous page: Versace spring/summer 2020

PHOTOS: © GORUNWAY.COM

he season of growth and rebirth, spring is firmly associated with the colour green and for spring/summer 2020 the catwalks in Milan were filled with bold shades, verdant prints and even leaves and flowers as headpieces. As well as focusing on the hue itself, designers have been inspired by nature and green sustainability initiatives. London-based trend forecaster WGSN has named Neo Mint as one of the top colours for 2020, explaining that the ‘optimistic’ and ‘gender-neutral’ shade ‘aligns science and technology with nature.’ The Pantone Colors of the Year for both 2019 and 2020 also reflect our current obsession with the state of the natural world: 2019’s Living Coral has given way to 2020’s Classic Blue, which Pantone describes as ‘evocative of the vast and infinite evening sky’. With more and more people moving towards veganism and ‘climate emergency’ named Word of the Year by Oxford Dictionaries, it’s clear there will be an even greater level of concern over environmental issues in 2020. A celebration of the beauty of flora, the defining moment in Milan for spring/summer 2020 had to be Versace’s updated take on its iconic tropical leaf-print dress. Worn by Jennifer Lopez at the Grammy Awards in 2000, the green dress famously drew so much attention online that Google created Google Images as a result of the vast number of searches for ‘Versace jungle dress’. Closing the

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brand’s spring/summer 2020 show, the reboot caused just as big a stir in the fashion industry as it did when Lopez graced the red carpet in it almost 20 years ago. Gucci showed a range of green tones for spring/summer 2020 under creative director Alessandro Michele. A nod to WGSN’s prediction, mint green was seen across suits, wide-legged trousers and chiffon shirts, blended with bright green polka-dot dresses, colour-blocked bomber jackets and satin suits for both men and women. At Fendi, tropical floral prints were seen on high-shine jackets and miniskirts. The show – the first that Silvia Venturini Fendi and her team have held since the death of creative director Karl Lagerfeld – was inspired by the Above (from left): Jennifer Lopez closing the Versace catwalk show; Fendi, both spring/summer 2020

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Renowned for its signature zigzag knits, Missoni always promises a rainbow of colour and spring/summer 2020 was no exception. While prints were balanced with understated tailoring, tropical greens and florals still made an appearance. Lightweight chiffon maxiskirts with impressionist-style florals and striped trousers in a variety of green hues were standout pieces. Like Risso, designer Angela Missoni also wanted to make an ecological statement and models carried Olafur Eliasson-designed Little Sun solar-powered lamps for the finale in honour of the Global Climate Strike. Salvatore Ferragamo’s green looks offered a different take on the trend. Light, floaty and printed with ivy-green Roman-inspired motifs on a yellow background, the brand’s perfect summer shirtdress was made to be paired with a bikini on holiday along the Italian Riviera. Verdant greens formed the palette for knitted minishorts, leather trenches, crocheted minidresses and off-the-shoulder maxis. Elsewhere, deep maroon prints with images Above (from left): Marni spring/summer 2020; models carried Olafur Eliasson Little Sun solar-powered lamps in the finale of the Missoni catwalk show this season

PHOTOS: © GORUNWAY.COM

sunsets and sunrises of a balmy Italian summer. Complete with matching bucket hats and shoes, these head-to-toe looks stood out in the otherwise neutralthemed show. Fendi’s prints were subtle in comparison to Marni’s vivid florals, where the vibrant show featured green and blue colour-blocked looks, deconstructed gowns, tropics-meets-forest prints and – the cherry on top – huge cheese plant leaves worn as hats. Creative director Francesco Risso gave sustainability a cool edge for spring/summer 2020 with a collection centred around organic cotton, upcycled textiles and re-used leathers.

PHOTOS: © GORUNWAY.COM PHOTO: XXXXXXX

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of plant life were emblazoned on jumpsuits and men’s shirts and trousers, extending the natural-colour trend beyond purely green garments. Luisa Spagnoli’s unique interpretation of the jungle theme was inspired by Spanish dancers’ outfits and blended deep forestgreen silk maxis with fiery-red headscarves. Blumarine pursued an overtly feminine take on nature, including delicate florals, ruffles and chiffon. Its green brocade suit and lace minidress will cover all your summer outfit needs. Proving that androgynous looks can still be feminine, Annakiki played with safari tones for its khaki statement dress, oversized leather blazer and forest-green suit. It may have come as a surprise that some elements of Milan Fashion Week embodied a strong stance on climate change, but it is a welcome direction for designers and consumers alike. From brands directly referencing green issues to collections showcasing tropical tones, the message from Milan this season is clear – we need to effect positive environmental change before it’s too late

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Above (from left): Luisa Spagnoli; Blumarine, both spring/ summer 2020

Style With

SubStance Italyâ&#x20AC;&#x2122;s luxury fashion houses are turning to education as a means to support local communities, society and culture. Ginger Rose Clark profiles the big names with big hearts

PHOTO: FEDERICA FIORAVANTI

Above: Polimodaâ&#x20AC;&#x2122;s 2019 Supernature fashion show

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hilanthropy in Italy’s fashion industry is nothing new. Many of the country’s leading luxury brands have contributed to the restoration of famous landmarks, from Bottega Veneta’s support of the flooddamaged Saint Mark’s basilica in Venice to the Bulgari-funded refurbishment of Rome’s Spanish Steps and the Fendi for Fountains project, also focused on the Italian capital. Some labels have also created foundations in order to donate to various charitable causes, such as Ermenegildo Zegna’s Fondazione Zegna. Recently another altruistic trend has come to the fore, with brands opting to invest in education. In August 2019, Polimoda fashion school announced it was partnering with Missoni on a master’s degree programme in knitwear design starting in January 2020. The Florencebased institution believes that working with

prominent luxury brands is fundamental for students, as Polimoda’s director Danilo Venturi explains: ‘Partnering with fashion brands allows students to learn through hands-on teaching. If you want to work in fashion, you have to learn directly from the industry. Forget about the books – our teachers, mentors and brand partnerships help students learn from the best. Closing the gap between education and the industry is what Polimoda stands for.’ By joining forces, luxury brands and fashion institutes can also help establish a skilled workforce for the future. ‘Designing fabrics for clothing is something completely different from making a dress or garment that comes directly from a knitting machine,’ explains creative director Angela Missoni in a promotional video for the new course. ‘We need young designers who specialise in knitwear.’

Above: Angela Missoni, the brand’s creative director, has partnered with Polimoda for a knitwear design programme

PHOTO: FEDERICA FIORAVANTI

Education is also a way of giving back to the community for Italy’s luxury brands

PHOTOS: (TOP) EIkONA.Eu/GuIDO FuA’; (BOTTOM) SANTE CASTIGNANI

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Students receive technical instruction from Polimoda and practical support from Missoni, and the mutual benefits of this synergy are clear. ‘Luxury brands are invested in us and we trust them to provide our students with the opportunity to listen and treasure the words of their inspirational contemporary leaders,’ says Venturi. ‘Luxury brands believe in our students as much as we do and see their potential.’ By proactively investing in the education of future generations, Italy’s luxury brands are contributing to their own longevity and creating a cycle of constant renewal. Education can also be a way of giving back to the community. Brunello Cucinelli, founder of the eponymous cashmere label, has restored the medieval town of Solomeo where the brand is based. Passionate about philosophy, Cucinelli has adopted a humanist approach to Solomeo’s development and the town includes a school of arts and crafts as part of its Foro delle Arti (forum of the arts), in addition to the brand’s factories and workshops. Inspired by 19th-century visionaries such as John Ruskin and William Morris, the school offers courses ranging from tailoring, pattern cutting Above (from top): Brunello Cucinelli in a tailoring class at the school of arts and crafts; a view of Solomeo, the hometown of the Brunello Cucinelli brand

and knitwear to gardening, horticulture and masonry. The brand’s website states this gives employees ‘the opportunity to understand and appreciate the true value of craftsmanship as an art form. They have become enthusiastic and excited about their jobs.’ The label believes that the benefits of education for employees go ‘hand in hand with the glorious revival of our craftsmanship, thus attaching moral and economic dignity to work.’ This ethos is clearly evidenced by the website itself, which focuses as much on the founder’s philosophy and Solomeo as it does on its collections. Social responsibility and patronage of this kind add value in many ways: not only does it enhance employees’ well-being, sense of purpose and loyalty, but it also strengthens Above: Prada spring/summer 2020

brand identity and is an appealing feature for many consumers. Prada has joined forces with MIP Politecnico di Milano and Neoma Business School to offer the International Masters in Luxury Management, known as IMLux. The 12-month course is designed to teach students the ins and outs of working in luxury with the ultimate goal of landing a managerial role. While the IMLux course is very much about business, it also offers deeper insight into the cultural aspects of luxury – during a term spent in Italy, students will, for example, learn about ‘the flavour of Made in Italy excellence.’ Polimoda is also actively engaged in positioning Italy, particularly Florence, within a global cultural context. ‘Polimoda

PHOTO: © GORUNWAY.COM

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is Florentine but operates on a worldwide scale,’ Venturi says. ‘Because of this, we’re continuously building bridges between Florence and cities all over the world.’ He believes that fashion education has its own particular role in this process: ‘Florence is a city of art; fashion is a cultural industry that feeds on art and can also produce works of art. For us, this is cultural tourism. It’s not based on passive exploitation of cities; instead, it puts cities at the centre of a debate around the kind of future we want for the next generations.’ By making education a priority, Italy’s most prestigious luxury brands and fashion institutions are preserving Italy’s cultural legacy and upholding the world-class reputation of the Made in Italy standard

PHOTO: (RIGHT) © GORUNWAY.COM

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Above (from left): Brunello Cucinelli; Missoni, both spring/summer 2020

H g l i y H DESiRABlE Italy has a long heritage of exquisite fine jewellery creations and now the country’s innovative houses are raising their games even further. Lucinda Turner explores the rise of contemporary Italian high jewellery

PHOTO: CESARE GUALDONI

taly is home to many exceptional jewellery ateliers, from long-established boutiques on Florence’s historic streets to the luxury brands of Milan’s Via Montenapoleone. Italian jewels are always high on every discerning visitor’s shopping list and in recent years there has been an increased demand for high jewellery from the country’s leading labels. Most clients easily recognise the distinction between costume jewels and fine jewellery, while high jewellery is comparable to a designer’s couture collection, offering another level of quality, attention to detail and luxury in each and every one-off piece. The stones used are even more brilliant and techniques Left: Sabbadini boutique, Milan

more complicated and intricate, making it the ultimate combination of craftsmanship and art. The market has soared in recent years, with customers willing to pay six-figure sums for these stunning, unique creations. Many high jewellery collections are presented biannually in Paris during Haute Couture Fashion Week by some of the biggest jewellers in the world. And for those in the know, Italy is where the true treasures lie. Buccellati, one of Milan’s most prestigious and historic jewellers, has been a beacon of the Italian jewellery market for the past century. The house has been producing its classic, ornate designs in Milan since 1919 and has created 91

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These key Italian brands offer the extra level of exclusivity that the modern high jewellery market demands a new diamond cut to celebrate the centenary, which will feature in its high jewellery pieces. The Buccellati-cut diamond has 57 facets, took over a year to develop and is cut to an exactingly strict ratio in order to optimise the amount of light reflected, offering the extra level of exclusivity that the high jewellery market demands. This exquisite stone is placed at the heart of Buccellati’s most beautiful earrings, necklaces, watches and even gold iPhone cases. The brand expertly balances the old and the new, drawing on inspiration from Greek and Roman mythology and classical Italian art, while also embracing the modern Millennial consumer – who is crucial to today’s high jewellery market. Delfina Delettrez-Fendi is a jeweller who knows more than most about the Millennial jewellery market, as she is part of this financially powerful generation herself. When she founded her eponymous brand in 2007, her original idea was to bring a sense of fun and punk spirit to the fine jewellery market. Following overwhelming demand from her customers for bespoke and one-off pieces, however, Delettrez decided to make the move into high jewellery. The brand has now

stopped using semi-precious stones completely and instead focuses solely on 14-carat gold, platinum, white diamonds and gems such as manganite and tsavorite. Inspired by the idea of high jewellery as an art form, the new Tourbillon collection showcases pieces that move with the precision of scientific instruments. ‘I’m intrigued by mechanical inventions,’ Delettrez told WWD. ‘I really enjoy creating jewels where elements, for example pearls, are not only decorative but have a specific function.’ While the world of high jewellery is often viewed as an exclusive, invitation-only club, Delettrez came to it with a different approach. ‘When I started I had fun breaking rules, not to be intentionally rebellious but because I didn’t know the rules of jewellery,’ she stated. By offering a fresh ethos and developing her brand slowly from fine jewellery to high jewellery, Delettrez has been able to expand her customer base and attract a younger audience to the elite world of high jewellery. Gucci and Armani, two of Italy’s biggest fashion houses, both launched their first high jewellery collections in 2019. Both brands are renowned for their luxury goods and the

Above (from top): three designs from the Buccellati cut-diamond collection; Gucci’s first high jewellery collection, Hortus Deliciarum

PHOTO: (TOP) © MaTTeO PranDOni/BFa.cOM

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addition of high jewellery seems like a logical and natural progression. Each house already has an established loyal customer base and global audience, eager to discover every stunning new product. Gucci describes its first foray into the market as a ‘modern evolution of the precious universe that high jewellery encapsulates’ and it is this modern interpretation that customers are ready and waiting for. Milanese jeweller Sabbadini has been creating classic jewellery since 1940, yet today it is most famous for its contemporary high jewellery. ‘Women are always trying to find something different after they have purchased the classics, such as a wedding ring or traditional diamond earrings,’ says CEO Pierandrea Sabbadini. By employing cuttingedge techniques and materials such as titanium, ceramics and carved stones in its collections, the house has developed a loyal following of customers looking for the luxury of high jewellery with the eye-catching quirkiness of costume jewellery. The appetite for high jewellery has increased exponentially over the past decade

and according to Sabbadini a successful jeweller must master several markets. ‘I think that today, to be a good jeweller, you have to have pieces that range from €3,000 up to an infinite amount for those pieces with very important stones,’ he explains. Each of these Italian houses offers more accessible fine jewellery collections alongside high jewellery. This is key to their enduring success as it provides a point of entry into the market for customers, and allows them to discover these extraordinary pieces. As the global jewellery market continues to expand and cater to every taste and budget, Italy’s leading contemporary jewellers are reinventing high jewellery in a thoroughly modern way

Above (from top): Delfina Delettrez’s Tourbillon collection presentation; Sabbadini yellow diamonds earrings

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PHOTO: THegrimfandangO/sHuTTersTOck.cOm

ITALY GUIDE

Global Blueâ&#x20AC;&#x2122;s guide ensures you make the most of your trip to Italy with a look at its must-visit destinations, from a leading Venetian eyewear specialist to the beautiful UNESCO World Heritage Site of Alberobello (pictured). Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/italy

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A TESTONI ● ROSATO ● BRUNELLO CUCINELLI ●

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PRADA UOMO ● CARTIER ●

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● CELINE ALVIERO MARTINI ● ● BRIONI H P.33 NOMINATION ● ● SERGIO ROSSI EDAS ● ● SWATCH PURE ● ● LORO PIANA BRANDY STUART & MELVILLE ● ● WEITZMAN MICARELLI ● ● PATEK PHILIPPE PINKO ● ● BUCCELLATI ALCOZER & J ● ● FABIO D ● ● ALBERTA FERRETTI GUESS ● ● ROLEX VIA BEL SIAN

● MICHAEL KORS GENTE ROMA ● ● OMEGA WOLFORD ● L'OCCITANE ● ACQUA DELL'ELBA ● ● SWAROVSKI PANDORA ● TOUS ● LUISA SPAGNOLI ●

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Piazza Mignanelli VIA DE L CO RS

IL BISONTE ● RENÉ CAOVILLA ● BALENCIAGA ●

GUCCI ● TUUM ● SPORTMAX ● STELLA MCCARTNEY ● FRATELLI ROSSETTI ● MARINA RINALDI ●

VIA MA RIO DE’

FIO RI

● A TESTONI ● MONNALISA CAROLINA ● HERRERA ● GIANVITO ROSSI

● IRO ● BLUMARINE ● ZIMMERMANN

● MALO

● ALYSI

● COS ● & OTHER STORIES

EDDY ● MONETTI

BRUNELLO ● CUCINELLI

VIA BOCCA DI LEONE

HERNO ● TARTUFI & FRIENDS ●

VIA B E LSI A N

PEUTEREY ●

CARROZZE48 ● 7 FOR ALL MANKIND ● TIE SHOP ●

FIO RI

MARTINO MIDALI ●

VIA MA RIO DE’

I CINQUE ●

QUETZALCOATL CHOCOLATIER ●

VIA BOCCA DI LEONE

VIA FRAT TINA

● JODIEL

LA ZUCCA ● STREGATA ● ANGELO CAPUTI

● CASHMERITALY

● #71 STORE ● IL PORTONE

● MARISA PADOVAN ● LA PEONIA

OFFICINA PROFUMO FARMACEUTICA DI SANTA MARIA ● NOVELLA

VIA CO ND OT TI

Via Borgognona Via delle Carrozze

VIA BORGOGNONA

VIA B O RGOGNONA

ADORE ● VERONICA TOSCANO ● LABORATORIO OLFATTIVO ● DARIO VIS ●

VIA BE L SIA NA

globalblue.com

RR OZ ZE

VI A DE LL E CA

RR OZ ZE

VI A DE LL E CA

VIA FRATTIN A

VI A F R ATT INA

VIA CO ND OT TI

VIA DEL LA CRO

RR OZ ZE VIA DE LLE CA

VIA CO ND OT TI

OC E

VIA DE LL A CR

OC E

VIA DE LL A CR

58 | G U I D E

VIA B EL S I A N

HANG LOOSE ●

Via Belsiana & Via Mario de’ Fiori GIANNA MELIANI ● CASATA DEREVES ● CORNER ● L'ANELLERIA ●

● LOPEZ WATCHES ● LA PIE VOLEUSE ● ALPHA STUDIO

● CORNER ● JAJA CAMICERIA ● VERTECCHI

● LUIGI BORRELLI NIA OUTLET ●

V IA BE L SIA N

VIA DEL LA CRO ● BIARRITZ CE ● HOUSE OF LEATHER ● C.U.C.I.N.A.

FIORENTINO ●

ROZ ZE

BONAFONI ●

● CHOSES

● GIOIELLERIA MARONI

● WOLFORD ● MARTINO MIDALI

’FI OR I

VIA DE L CO RS

V I A DEL LE CAR

● ZOPPIA

VIA MA RIO DE

BELSIANA 91 ● ANCARANI ● BORGHINI ●

VIA BOCCA DI LEONE

VIA DEL LA CRO

MORO & ● OGNISSANTI TIZIANA ● MODIANO

● BL GIOIELLI

Piazza Di Spagna

● MASTROLEO ● HAWKERS

VIA CO N D OT TI

VIA CO ND OT TI

● FENDI

VIA BE LS IAN

VIA FRAT TINA

MADE IN ITALY ●

V I A DELLA VITE

TARTUFI ● MILLERIGHE ● VISION OPTIKA ● BLACK BOX ● SUPERDRY ● FUMIS ● TEACH IT EASY ●

WATCH HOUSE ●

OPAG AN

V IA D E L G A

● MERCANTE DI FIORI ● VANITA ● I AM ● BOUTIQUE CENTRAL

VI A DI PR

MBE

● LA CORONA

CEL

V IA F R ATTINA

A'BIDDIKKIA ● OUTFITFABI ● BALLERINETTE ● VIA DEL GAMBERO 20 ● PITRAN ● VALAMBERT ● FRANCESCHINI ●

Piazza Mignanelli

DUE

● LAURA BIAGIOTTI ● NYA FIRENZE ● KIDS AROUND

HAVAIANAS ●

VIA BORGOGNONA

D EI

DANIELE ANCARANI ●

VIA

VIA BORGOGNONA

● DOMUS CALZATURE

SAVOY ●

’FI OR I

VIA DE L CO RS

PEUTEREY ●

MALO ● ATELIER-EME ●

VIA BOCCA DI LEONE

ALBERTA FERRETTI ●

VIA MA RIO DE

DAL SARTO ● PICCO GIOIELLI ●

Global Blue Retailer

OP AG

s ce

n te

OL AP

A●

IC AD

GUJ

VIA DEI DUE MACELLI I-D SKI ● N●

Rina DA

Non-Global Blue Retailer

Department Store

E ON RIT LT DE

VIA

●J AC

N DA R D INA T TI UCK ● MI G I L LY IÙ SHO ● P● L M C AT E T T I E I C A ● ELL MI G I PA U O D 'A U U ' ● R L& SHA IA ● RK ● LA SOR GEN TE ●

VIA DEI DUE MACELLI

V IA

●P INK O ●P EL ● E LETTE RIA DIS ON FL A ●R CCO AL ● V PH ICT ● M O RY URA N ●K ALA O GLA SS MO

KSO

ER EID ●P IN

P Mig ia z z a nan elli

●C HIU R AT ●E OM DIT ICH HB ELE

Via dei Due Macelli

S H O P | 59

BABINGTONS TEA ROOMS For 127 years, Babingtons Tea Rooms has offered a slice of England in the heart of Rome. It is the perfect place for travel-weary visitors to relax and enjoy a reviving hot drink and delicious, lovingly made baked goods. Opened in 1893 by Anna Maria Babington and Isabel Cargill, the tearoom was an immediate success and continues to charm tea connoisseurs with its signature blends. Today, Cargill’s greatgrandchildren Chiara Bedini and Rory Bruce produce delicious tea creations and have established the Babingtons for Darjeeling project to support plantation workers and their families. With such an impressive history, it’s no surprise that the store has welcomed royalty, celebrities and politicians. Its logo is a kitten, in honour of the tearoom’s resident cat Mascherino who lived there for many years. FM

Babingtons Tea Rooms, Piazza di Spagna 23, 00187 Rome, +39 06 678 6027, babingtons.com

Piazza di Spagna & Via Bocca di Leone

VIA BEL SIA NA

DEI MONTI ● DIESE L

L A T R I N I TÀ

VIA LE DEL

● VERSA CE

● PHILIPPE MODEL

Babingtons Tea Rooms H

● FURLA

CAMPER ● DIOR ● K-WAY ● SERMONETA ●

KEATS-SHELLEY HOUSE

● ACQUA DI PARMA ● IWC

Global Blue Lounge

● FARMACIA TRINITA’ DEI MONTI

GIORGIO DE CHIRICO HOUSE-MUSEUM

● GIUSEPPE ZANOTTI

VIA BORGOGNONA

CafŽ

Featured In This Issue

IST

● RIMOWA ● CROMIA ● PIER CARANTI

IA N

Piazza Mignanelli

GO R

ALEXANDER ●

● VALENTINO

Global Blue Lounge

BRIC'S ●

GRE

● BLUGIRL ● GENNY ● ULTURALE LA BOTTEGA ● DELL’ARGENTO ● BLUEMINT ● THE MERCHANT OF VENICE

Place Of Interest

E B A ST I A N EL LO

V IA

BRUNELLO CUCINELLI ● TINA ● PURE ● BARBA ● APM MONACO ●

VIA BOCCA DI L E O N E

ZADIG & VOLTAIRE ●

Piazza Di Spagna

LONGCHAMP ● HUBLOT ● MISSONI ● MONCLER ●

VIA CO ND OT TI

FRETTE ●

HERMÈS ●

VIA CO ND OT TI

ESCADA ●

● ISAIA

DOLCE & GABBANA ● JAEGERLECOULTRE ● EFRATI ● LOEWE ● EMILIO PUCCI ● CHANEL ●

CA RR OZ ZE

VI A DI SA N S

UIN

● BLU GIRL

LORIBLU ●

OC E

DI CASTRO ●

VIA DE LLA CR

● CARNEVALI AMINA ● RUBINACCI ● ANGELETTI ● GIORGIA R

BAB

LA PERLA ● VIA DE LLE

● IL PESCIOLINO ROSSO

DEL

MALLONI ● BERNARD DELETTREZ ● SPAZIO MANASSEI GIOIELLI ●

MENICHINI ●

OC E

● FLEUR LUXURY LIVING ● ANITA ROMANI

VIA

VIA DE LLA CR

V IA BOCC A DI L E ON E

SUITE 76 ● GIULIA DI PROPERZIO GIOIELLI ●

60 | G U I D E

Via del Corso (North)

HAUSMANN & CO

● BO

T TA

IPE

DE LB

DI R

VIA

UIN

STEFANO ● RICCI

VIA

EIS

DAVID HAMILTON ● GRATIE ● MR.BOOTS ●

VIA DEL CORSO

BERNABEI ● KINZLY ● LU ●

●Z ● ALFIERI

VIA DELL ' OCA

ORIGINAL ● MARINES ANEL LA V I A DELL A FONT

VIA DEL CORSO

FACTORY V IA DEL ●S VA N OUTLET ● TA G G IO R IP A R T O R ENS E IA FOSSIL ● THE NORTH FACE ●

IO C A

N O VA

BATA ● SEPHORA ● MAC ● KIKO ●

NIKE ● PON

FOOT LOCKER ● TEF

IC I

REDFORD ● GAP ●

VIA DEL CORSO

DEI

BERNABEI ADELE ALTMAN SUBDUED KRUDER

● SISLEY

SKECHERS ●

V IA

● ● ● ●

VIA DI GESÙ E MARIA

VIA DEL CORSO

FLORENCE ●

N TO N

● KIPLING

● DUNE

DOGO' ●

V IA A

LUXURY OUTLET NEROGIARDINI LUSH TRIUMPH AS ROMA STORE TRITONE 47

● GUSCIO STORE ● MARCO

AW LAB ● NUVOLARI ● OTTICA SOLE ●

HAVAIANAS ●

● ● ● ● ● ●

Largo dei Lombardi

V I A D I S A N G I ACO M O

● ● ● ● ● ● ●

VANS ELISABETTA FRANCHI PERLA INGLOT MC2 SOLARIS COCCINELLE

● ● ● ●

MORELLATO ALCOTT YVES ROCHER PEPE JEANS

● ● ● ● ●

BERNABEI SIMONA INTIMISSIMI UOMO DA VINCI FRANCESCHINI

Offering statement timepieces from leading international names, such as Rolex or Patek Philippe, to modern and original designs from exclusive Italian labels, including Giuliano Mazzuoli, Hausmann & Co has all your horological needs covered. Founded in 1794, the brand is renowned for excellence and quality, and prides itself on superb customer service. As well as offering stunning jewellery and vintage timepieces, the store features watch winders from Scatola del Tempo, clocks from Erwin Sattler and Hausmann & Co’s own popular range of branded watches. FM Hausmann & Co, Via del Corso 406, 00186 Rome, +39 06 687 1501, hausmann-co.com

VIA DEI GRECI

VIA VITTORIA ● TIM ● MONDO WIND ● SLAM ● INTIMISSIMI ● SUITE BENEDICT ● STROILI ● CALVIN KLEIN ● PANDORA LUXURY EYEWEAR ● OUTLET ● LEGAMI ● CHOPIN ● CARMENS

VIA DELLA CROCE

CAMPER ● BRANDY & MELVILLE ●

VIA

CALZEDONIA DECCIO CARLO FORNARINA GOLDEN POINT ASOLE E BOTTONI LEVI'S DIESEL GUESS

VI A DELLE CARROZZE

● TWIN-SET ● ZARA ● ESOTICA

H&M ●

VIA DEL CORSO

FENDI ●

● ● ● ● ● ● ● ●

VIA BELSIANA

NCI EO

VIA DEL CORSO

GEOX ●

● LIU JO

V IA C O

N D O T TI

● SWAROVSKI ● FALCONERI ● STROILI ORO ● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO VIA BOR GOG

NON A

● LUCCHESI S

Global Blue Retailer

Non-Global Blue Retailer

PHOTOs: MARCO RAVAsINI

ISHOP ●

S H O P | 61

Piazza di San Lorenzo in Lucina

Via del Corso (Central) VIA V I TT O RIA

● LIU JO

CHI MAS

ER G A

● WYCON ● DISNEY STORE ● GRILLI VIA D EL LA

V ITE

CELIO ●

VI C OL O S C I

AR R A

● OMAI NOW OR NEVER

LE GIO R OM A

V IA DE

VI A DEL C OL

● ETY ● OTTICA CANOVAI

ILTÀ LL'U M

V IA SS . AP O STO L I

● DOUGLAS ● DOPPELGANGER ● EDAS ● SUITE BENEDICT

● MINERAL

VICOLO DEL PIOMBO

● OUTLET ● MONSANTO ● TEBE ● LEVIATAN ● SALOMÈ ● LE GROUP ● ALLENBY STORE ● ALCOTT ● CLASS ● RIENZI

P I AZZA DEI SANTISSIM I APOSTOLI

Featured In This Issue

VIA DEL CORSO

TIM ● X CORSI ● FIFTY FIFTY ●

SCHEGGE ● V I C O LO D ORIA

VIA DI SANTA MARIA IN V I A

L' I M P DEL

HETT I

VIA D I S A N M A R CELLO

V IA L ATA

OYSHO ●

● B R ACC I A L I N I ● CLASS DAMIANO ● PRESTA ● BOGGI

COCCINELLE ●

BERSKA ●

BE TWEEN ●

VIA DEL CORSO

Galleria Alberto Sordi

VIA MARC O MING

VIA DEL CORSO

AU DIA

CALVIN KLEIN JEANS ●

V I A SA N C L

● ZARA

TIN CA

GUTTERIDGE ● MIRIADE ● YAMAMAY ●

RT ITE

V I A DE L L E M U RAT T E

BARONE ● TE

I AD VI VI A D E L CA RAV ITA

● TISSOT ● DAVID MAYER NAMAN ● CALZEDONIA ● MANGO ● SWATCH ● VODAFONE ● PIKOLINOS ● MISS SIXTY

HOYA ●

P I E TR A

VATURI ● LA CONCERIA ●

N MO

Piazza di San Silvestro

DAN JOHN ●

RES

ZUIKI ● VI A D I

VIA DI S ANTA M A RIA IN VIA

MOOD ● ROBERTO ANTICOLI ●

● MR CHRISTMAS

Piazza del Parlamento

V IA

AUDEMARS ● PIGUET

TWO WAY ●

TIM ●

NON

LUXURY OUTLET ●

Place Of Interest

● SAINT LAURENT

ZIO

● SARTORIA ROSSI ● FURLA ● MASSIMO DUTTI

VIA BOR GOG

● NYX ● INTIMISSIMI UOMO ● TEZENIS ● PARFOIS ● MARC O’POLO ● COLONNA ● LUISA SPAGNOLI

V I A DEL L E C ON V E

V I A D E L PARL AM E NTO

Piazza Colonna

Galleria Piazza Colonna Alberto Sordi

VIA DEL CORSO

INTIMISSIMI ●

GALLERIA ALBERTO SORDI

● POLO RALPH LAUREN ● YAMAMAY ● OTTICA EFRATI ● ALDO

VIA DEL CORSO

PUMA ●

● CARPISA ● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO A

V IA F R AT T INA

RAY-BAN ● MR CHRISTMAS ● BENETTON ● DAVID HAMILTON ● CORNER ●

VI A IN LU C I N A

N D OT T

● SWAROVSKI ● YAMAMAY

VIA DEL CORSO

Piazza di San Lorenzo in Lucina

H HAUSMANN & CO ●

MARINA MILITARE ●

V IA C O

SALMOIRAGHI E VIGANO' ●

CHRISTIAN LOUBOUTIN ●

VIA B

● TWIN-SET ● SEVEN DOORS ● ESOTICA

VIA

BONPOINT ●

VIA DELLE CARROZ Z E

VIA B ELSIANA

ELL

AESOP ●

● DIESEL ● GUESS

● BOTTEGA VENETA

PIQUADRO ● LA FELTRINELLI ●

● GOLDEN POINT ● ASOLE E BOTTONI

● PASQUALE BRUNI

Via del Corso (South)

● FERRARI M FENDI ●

DELVAUX ● CRUCIANI & BELLA ●

VIA BELSIANA

VIA

H&M ●

VIA DEL CORSO

L EO N C I N O

OLIVER PEOPLES ●

Piazza di San Lorenzo in Lucina

CAMPER ●

POMELLATO ●

● CALZEDONIA ● DECCIO CARLO

GEOX ●

● SPADA

CASADEI ●

VIA DELLA CROCE

ISHOP ●

BRANDY & MELVILLE ●

VIA DEL CORSO

LOUIS VUITTON ●

BU R R Ò

Largo dei Lombardi

● MONDO WIND ● MARELLA ● INTIMISSIMI ● EFFETTI ● MARC O’POLO ● ET MOI ● ATHLETES WORLD ● LA 3 STORE ● NAU ● CHOPIN ● DAVID SADDLER

VI A DE ’

GAP ●

VIA DEL CORSO

REDFORD ●

R IF

IC A

I SP

V I CO L

O DEL

G A LL I N A CC I O

V IA

P OL

LLA

Z IO

VIA V

IT TO R

IO V EN

E TO

CLIÒ ●

ALTA MODA FURS ● CIR CORREDI ● CHANTAL ●

S DAN JHON ● A V I VESTO PAZZO ● MÉLIE ● DELSEY ● GATTEGNA ● ALLEMBY 101 ● UNITED COLORS OF BENETTON ●

CLARKS ● SOUVENIR SHOP ● COMPAGNIA ITALIANA ● WHITE MOOD ● ESTHER ●

MICHAEL F ● SEPHORA ●

JOELA ●

TT UA

● PINOCCHIO

● SAN DRO FERRON E

LL A PA

AN NT

L B OC CA

● DOPPELGANGER

● ADELE ALTMAN

V I A DE

CASUCCIO ● & SCALERA

● MAX & CO ● R.BAZZOCCHI

● SAMSONITE

● PRONOVIAS

V IA DE

NE TT E

RI A

CC IO

Department Store

Via del Tritone

Piazza Fontana di Trevi

IA N

I DU

NE TT ER

V IA

● OVS INDUSTRY

LL A PA

MOUNTAIN ● AFFAIRS STORE V IA DE

● MELLUSO

● GIOIELLERIA

● MUJI

● STONEFLY

VIA JOELA ● CLASS ●

Rinascente

BOX 51 ●

DI CORI ●

MR MUZIO ● TRITONE 47 ●

● SAXON'S

● SB LEATHER SHOP

NI CI

UC PP CA

I DE

ELL

E FR

AT T E

V I A DI PROPAGAN FI OR I

VIA POL I

V IA

I DU

● OVS INDUSTRY

G A LL I N A CC I O

R IO DÈ

● REMAX

VI A

V I A D E G L I AV I G N O N E S I

MOUNTAIN ● AFFAIRS STORE

V IA RAS ELL

VI A RA S ELL

FUSARO ● VODAFONE ● WIND ● TIGER ● OD STORE ● SPADA ● ALTARIVA ● LUISA SPAGNOLI ● SALMOIRAGHI & VIGANÒ ● DOUGLAS ● ANNA VIRGILI ● G.GAZZARRINI ●

Piazza di San Claudio

VIA

CLASS ●

Rinascente

O DEL

DA VI A M A

● IKEA

BARBERINI FONTANA DI TREVI Piazza Barberini

VIA D EL TRITON E

Metro

Non-Global Blue Retailer

Global Blue Retailer

V IA DI S A NTA MARIA IN VIA

VIA DEL CORSO

● SE T TIMIO MIELI

LAR G O CHIG I

VIA D EL T RITONE

● MACRON

● MEDICI ● GERARD

VIA DEL CORSO

Galleria Alberto Sordi

LE CAS E V I A DI CAP O

O R TA DEL M

V IA D E L P O Z Z E T TO

NT I SA

VIA D

● BEDETTI VISION OPTIKA ●

Piazza di San Silvestro

LE CAS E V I A DI CAP O DE A ME RC E

VIA DE LL

T ECH I T E A SY ● LA ZUCCA STREGATA ● STONEFLY ● NAPAPIJRI ● N9VE ● NEW BALANCE ● TIMBERLAND ●

N CL AU D I

V IA D EI S A

VI TE VI A DE LL A

V I CO L

62 | G U I D E

Via del Tritone, Piazza di San Silvestro, Via di San Claudio & Via delle Convertite

64 | G U I D E

MILAN Piazza San Babila, Corso Matteotti & Via Bigli Corso Venezia & Corso Europa

RA I I M TA ON LIA DI N I BI N O DI P DE S DI P TIC ET PE C BIG INA LU A TIN ND UL LI R A M C A L C A R E N T I ●● VIA VI M ENT OL T ● TT IL E I OR M M O SA N OR ●● AT C IO IA A ● O M IM 'S ● R AR NP ● A CH S V IA TH ES VI TO VI UN I ● M EN ● ● NE T BE BOL RE IN L W H NC OT DE ES E FL SIR I ● O TI BE T W E X E ● CA R X O VE NA OD ● Ta NE RD ● LI ● & F r tu V ZI I ● ﬁ EL F O FA R N O R I A N A ● IG rien RN M IE I ● O A A S AC M ● M ds E R IL ET IA RO A ND ● TI NO ’A BE MA DO ● NT RT LL LC SA O O A DO E& FE NI VI LC ST ● G E& D AB A● Ba BA GA OL r NA ● ARMAN I CASA FL BB CE & M a ● r ti AV A N G ● STONE ISLAND KIDS A A n I O NE ● ANTON ELLI FIRENZ E CA BAR BBA i RO N ST BI NA ● ALFIER I ST.JOH N GI ER EL ER ● AR O LA E ● ● WOLFO RD DI GIA NI N R ● I P DO ● GAGÀ MILAN O JU DIN LC HILI NI ● ROY ROGER S OR I ● E & PP ● GA PLE ● DIEGO M IN BB ● ULTIMA EDIZIO NE ● AN M O ● EMPRE SA W R E CO A ● OO SC S ATION NOMIN ● LR HI ● IC ● ● CHRIST OFLE H CR ● SON JACKER ● OM VILLA NECCHI ● BEATR ICE B IA ● CAMPIGLIO ● RED VALEN TINO H ZA OY O M R A LI S E ● CO V I A H O ● FLO S ● N NT A E I● O N FO RT CO R S O M

M ON TE

NA PO

LE ON E VI A M ON

● FIGINI

VIA ANSELMO RONCHETTI

B E R TO

VA LE VIA

MA RZ I AL EM

AR CO

DU VIA

MO I DI NT CO VIS

● RONCATO

RI N

L A R G O CO R S IA D E I

Pavé

D RO

RV A

V IA

TA R I

BOGGI ●

● B&B ITALIA

● MHWAY

NE U

● LIBERO MILANO ● NATUZZI ● CASSINA

RIO

GERVASONI ●

Brian & Barry Building San Babila

● GALLO ● SMOKE

V IA

V I A PAT

● MARGHERITA ● JUVENTUS STORE

CORSO EUROPA ● EMPORIO CASA

I T TA L A ●

ARTEMIDE ● F O N TA N A A R T E ●

● S U I T S U P P LY ● ICF ● SA N BA BIL A GIOIEL LI ● M A Z ZO L A RI

COLOMBO STYLE ● LUXURY LIVING ● FENDI CASA ●

JOAQUIN BERAO ●

IAN

’O R ALL

PAUL TAYLOR ● MYPOS ●

● GUESS V IA BORG O G NA

NORTH SAILS ● NBA ● LUXURY TIMBERLAND ● LIVING ● TRUSSARDI JEANS ● STONE FLY ● MERITALIA ●

DEL MARE ●

T RO

MILANO OFFICIAL ● STORE

P IE

Piazza San Carlo

AVIREX ●

DE PA D O VA ●

SAN BABILA

● LEGO ● SALMOIRAGHI VIGANÒ ● SPADA ● RAY-BAN ● FLORSHEIM ● BROSWAY Piazza ● BOGGI San Babila ● NESPRESSO ● BALDININI TREND ● MAZZOLARI ● CAMICISSIMA ● VANNUCCI ● DIESEL

INTER STORE MILANO ● BOGGI ● MIROR ●

LU CE PL AN ●

SAN

EO TT I

● ESCADA ● JUST CAVALLI

● UNIFOR ● RODO ● MORONI GOMMA

V IA

BOSS STORE ● ROBERTO FESTA ●

Sant'Ambroeus Bar

MAZZOLARI ● TIMBERLAND ● P.70 H TUMI ●

PA O

IO E

● BORBONESE

SA N

RSO

E UEL

VI A

HARMONT & BLAINE ●

FERUTDIN ZAKIROV ●

CO RS O MATT

VIA

T V IT

DODO ● FABBRICA PELLETTERIE MILANO ●

AB I

DE MATTIA ● PASABAHCE ● PIKENZ ● JECKERSON ● GRAVATI ● SARA GIUNTI ● ALVIERO MARTINI ●

● ANTICHITÀ PIVA & C.

Piazza Meda

OS RG

BO A

SÙ

● NELLA LONGARI ● ULTURALE ● BEHOUSE ● D MAGAZINE ● ASPESI

. VE VIA P

TO NA

● BIGLI 24 ● CODECASA GIOIELLI LA CARAMELLA ● D'ORO CLOTH ● DORMEUIL

T AN

Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Featured In This Issue

Restaurant

Bar

CafŽ

Metro

66 | G U I D E

● SAN PIETRO MILANO

DOUGLAS ● PERSONA ● ALTIERI ● SALMOIRAGHI & VIGANÒ ●

KIKO ● PEPE JEANS ●

VIA

Piazza Santa Francesca Romana

AT I

● F.LLI SOLENNE GIOIELLI

VA N

● YANKEE CANDLE

● MEXTON

DMAIL ● BIALETTI ● I AM ● ● NOVE25 GAMESTOP ● ● PIQUADRO STRADIVARIUS ● ● GUESS KIDS ● GUESS MUTINELLI CAPPELLI ● FOSSIL ● BLUEKIDS ● ● H&M GRANDVISION ●

VI VI

ST AL

OT AD

Dry Milano

FOOT LOCKER ● ● FREDDY L'OCCITANE ● ● OLTRE ELENA MIRO ● ● MORELLATO STROILI ORO ● ● WAKE UP COSMETICS GEOX ● ● DANIEL & MAYER VI AG SWAROVSKI ● ● ANTONY MORATO IO YAMAMAY ● VA ● TWIN SET NN ● LEVI’S IO M ● HAVAIANAS BO NI NARA CAMICIE ● ● AERONAUTICA MILITARE CALVIN KLEIN JEANS ● ● KIPLING S TO O ● CARRERA JEANS M DA E CA ● NIKE MILANO IS A LV EL

AN SS ZZ

A TA L

OT AD

Corso Buenos Aires

RT AV

VIA P

● TOMMY HILFIGER ● GUARINO

A ZI

MA S

C AG N

I PIE T

V IA

LAM

BRO

LAM

BRO

L ZO

E S IR

FRIS

VIA

EPP I

TO R

AO LO

V IA

G IU S

VIA

M LO

P AL

Piazza Guglielmo Oberdan

PORTA VENEZIA

DS & DURGA This season contemporary Brooklynbased perfume brand DS & Durga takes inspiration from Italy’s coastline and orange groves with Italian Citrus. The fragrance emulates a gentle Mediterranean breeze, with citrus top notes sparking headiness and warmth while a soft musk ambrette base roots you in earthiness, celebrating the beauty of this unique destination. Spritz on this delightful scent and embrace a carefree Italian attitude as you explore the bustling streets of Milan or relax next to the glittering blue sea. When you return home, Italian Citrus will be a beautiful reminder of your trip to this fascinating country. FM Global Blue Retailer

Non-Global Blue Retailer

10 Corso Como, Corso Como 10, 20154 Milan, +39 02 2901 3581, dsanddurga.com Metro

Restaurant

S H O P | 67

Galleria Vittorio Emanuele II, Corso Vittorio Emanuele II, Via San Pietro all’Orto & Via Torino VI AN

AS OT

AR M

NT A

A VI GO U

H R TO IC

V A

OYSHO ● ● INTIMISSIMI ● VICTORIA'S SECRET ● CALZEDONIA Piazza Pio XI ● INTISSIMI UOMO ● CAMPER MM ● ● OROLOGERIA LUIGI VERGA NAU ● ● GEOX BOTTEGA VERDE ● ● FOOT LOCKER SWEET WAY ● ● WAKE UP COSMETICS MAC ● ● MANGO BOUTIQUE DEL GIOIELLO ● V I A G AE TANO G IA R D I NO TRE ESSE SPORT ● ● TORINO 21 ● NIKE STORE ● BATH & BODY WORKS AW LAB ● MUJI ● ● PARFOIS PANDORA ● ● WYCON PULL & BEAR ● ● KIKO SALMOIRAGHI & VIGANÒ ● ● KEY BE KIEHL'S ● O N ● PIMKIE GUESS ● R I ● ACCESSORIZE A TO ● MIRIADE G TEZENIS ● A ● KIDULT ZA I TALLY WEIJL ● N V ● OTTICA BARELLO GO DIXIE ● ● TERRANOVA IO NYX ● Z I

N L' U

ION

LUSH ● ● CALLIOPE STRADIVARIUS ● TREND ● ● ALCOTT LEVI'S ● ● H&M MIDINETTE ● KONTATTO ● BOXEUR DE RUES ● ● SIZE LIVELY ● ● CLAYTON ● PARASHOP ● PRIMADONNA ● MAURO LEONE

VIA MA ZZI NI

D EL

Piazza Del Duomo

V IA

ZARA ●

DUOMO

R TA V I A SA N

Ristorante Cracco

I TA ER GH AR TA M

AS VI

TA M A

RINASCENTE ●

VIA UGO FOSCOLO

● FER R A RI STO R E

TIFFANY & CO ●

Piazza Mercanti

MONDADORI ●

OVS INDUSTRY ● FIGINI ●

PECK ●

BENETTON ●

Ristorante Biﬃ

● FELTRINELLI

Pasticceria Marchesi

● OXUS ● CHANEL

Ristorante Savini

● PRADA

VIA M ENGONI

VI ● BRIC’S A S. ● GUCCI RA ● GIORGIO ARMANI DE GO ● LOUIS VUITTON

CURRADO ● GRIMOLDI ● RUGGERI ● LA FARMACIA CARLO ERBA ●

VIA S. PELLICO

G A LLER I A VIT TO RIO EMANUE L E II

● AIGNER

SARTORIA ROSSI ● CIELO 1914 ●

Bar Camparino

FUEGUIA ●

VI A

FFA EL E

MASSIMO DUTTI ● STEFANEL ● SAINT LAURENT ● CADÉ ●

Ristorante Cracco

PRADA ● TOD’S ● SWAROVSKI ● VERSACE ●

LEICA ●

LUISA SPAGNOLI ●

V I A TO M M A S O G R O SS I

BORSALINO MONTBLANC MEJANA PIUMELLI CHURCH’S NOLI

VIA SA N RA

VIA MENGONI

G AL L ERIA VITTORIO EMANUELE I I

Ristorante Galleria

● ● ● ● ● ●

IT A

DANTE CORDUSIO MUSEO LEONARD ● MONCLER ● RIZZOLI ● ANDREW'S TIES ●

Autogrill-terrazza Aperol

Piazza della Scala

GALLERIA VITTORIO EMANUELE I I

TRUSSARDI ●

ITALIA MISSORI

BORSALINO Founded in the northern Italian town of Alessandria in 1857, this historic milliner has over 160 years of experience in creating handcrafted, timeless headwear, and is among the world’s most celebrated luxury labels. Its traditional production process is still performed by hand and some designs take up to six months to complete – the ultimate in Made in Italy craftsmanship. For spring/summer 2020, Borsalino looked to London’s 1851 Great Exhibition and the Arts and Crafts Movement for its range of new models, including this chic straw hat. KW Bar

CafŽ

Borsalino, Via Sant’Andrea 5, 20121 Milan, +39 02 878910, borsalino.com H fOR mAp GO tO pAGe 70

68 | G U I D E

Corso Vittorio Emanuele

● CLARKS

● NESPRESSO

LLE DE

RV A CE VIA

VI A D U RIN I

E II

TO R

UEL

● SALMOIRAGHI & VIGANO' ● RAY BAN ● BROSWAY

VIT

● BOGGI

OD STORE ●

Piazza San Carlo

● BALDININI TREND

PA O

DUOMO

SO OR

M IO E

Piazza San Babila

E OR ST ● SISLEY ER NT ● CAMICISSIMA ●I ● NYX ● DIESEL GEOX ● I E● E R N Z ● ACCESSORIZE IR IRE ● URBAN OUTFITTERS ● NBA F ● TRUSSARDI JEANS O'BAG ●

SAN

FFA EL E

SIGNOR VINO ● LUSH ●

● TWIN SET ● TIMBERLAND ● THE NORTH SAILS KIKO ● ● LUISA SPAGNOLI SWATCH ● ● MILAN MEGA STORE GOBBI 1842 ● ● MICHAEL KORS COCCINELLE ● ● PINKO SWAROVSKI ● ● DISNEY ● LIU JO ZARA ● THE HIGHLINE T O MEN ● ● FOOT LOCKER ’OR ALL ● GAP ZARA ● TRO ● ADIDAS . P IE CALZEDONIA ● V. S ● TEZENIS UNITED COLOURS ● PULL & BEAR OF BENETTON ● ● OTTICA CRISAFULLI ● SEPHORA IS ● BERSHKA I S TO F O R IA DE CR ● MANGO G A L L ER ● KIKO ID MAX MARA ● MAX & CO ● ● MOTIVI PENNYBLACK ● ● GOLDEN POINT I BLUES ● ● SOLARIS MARELLA ● ● YAMAMAY MARINA RINALDI ● ● CISALFA

VI A

VIA S AN RA

Rinascen te

OTTICA VANZINA ● Y NOT ? ● H&M ● ROCCA 1974 ●

FOOTBALL TEAM ●

● SALMOIRAGHI & VIGANO'

APPLE ●

INTIMISSIMI ● ● NARA CAMICIE ● OTTICA SAN CARLO CELIO ● ● LIBERO MILANO TISSOT ● V I A SAN C L E M EN T E ARI V IA PAT T ● MATHEUS ● PK ● ALCOTT-GUTTERIDGE ● CARPISA & OTHER STORIES ● ● FALCONERI INGLOT ● ● INTIMISSIMI MISS SIXTY ● NARA CAMICIE ● FURLA ●

Cioccolati Italiani

● STONE ISLAND

SAN BABILA

● LOLITA

Piazza Liberty

SELECTED BRANDS IN RINASCENTE: Complét P.33

CO RS O MATT EO TT I

● DIMENSIONE DANZA

Piazza Meda

O RE

THE BRIDGE Update your wardrobe with a bag from The Bridge, which has been renowned for quality leather goods since 1969. Choose from an array of practical yet stylish creations, from satchels to small leather accessories. The Panzani Wow backpack is one of the key pieces from the new collection. Handcrafted in Italy by skilled artisans, it is made using vegetable-tanned leather that has been polished to create the softest finish. The perfect size to take with you as you explore Milan, it’s also roomy enough to carry gifts from a day of souvenir shopping. KW The Bridge, Via Landolfo 1, 20121 Milan, +39 02 8909 6965, thebridge.it Global Blue Retailer Featured In This Issue

Non-Global Blue Retailer

Metro

Place Of Interest

Gelateria

70 | G U I D E

Via Pietro Verri, Piazza Meda, Via Gesù & Via Sant’Andrea VIA SENATO

MOSCHINO ●

PRADA ●

VIA DELLA SPIGA

SAINT LAURENT ●

DO LU SI C M RI C I LV AR O AIA BA AN AN AN S IN RIE TI RB PI TE IC O OL O D N F A A F R AS B B A O O F T IN N L D I GR U B N E A N H MT I N A R A R B T T K S A U C O S SA L E A A PA R D PA OY I N G O O R R A I A R R M A AC N D I C Z I L E R C A E T E R N Z T O NL B AA L' S AT R T T S O L I I N I A R D C I ●A ●C I ● L I ● E ●T I ● T ●A ● I ● ● ● ● I ● ● ● ● ● ● ●

THOM MIU MIU ● ● BROWNE PHILIPPE MODEL ●

● BERLUTI JIL SANDER ● NAVY ● PREMIATA ● MR&MRS GIAMBATTISTA ● VALLI ● AQUAZZURA ● CHANEL ● OLG STUART ● WEITZMAN ● BANNER CESARE ● PACIOTTI ● RIMOWA ● CHIARA BONI ● DORIANI

70 LUXURY BRANDS ● ROGER VIVIER ● AGNONA ● CHURCH’S ● GIVENCHY ● ARMANI ● CARLO ELEUTERI ● MAISON MARGIELA ●

VIA SANT’ANDREA

BOTTEGA VENETA ●

V IA G E S Ù

● CAOVILLA

P.67 H BORSALINO ● LE SILLA ● ERES ● JIMMY CHOO ● ● BRIONI CASADEI ●

V IA BAGU TTA

● MISSONI PROMEMORIA ●

VIA MONTENAPOLEONE

PATEK PHILIPPE ● VACHERON CONSTANTIN-PISA ● PISA OROLOGERIA ● ETRO PROFUMI ● VIA BI G L I

MASSIMO SFORZA ●

● PIAGET ● GUCCI

V I A PIETRO VERRI

A QU AC

VIA SAN DAMIANO

TOM FORD ●

ALEXANDER ● MCQUEEN ● JIL SANDER ● FREDDY FRANKIE ● MORELLO ● DSQUARED2 ● PALADINI

TUMI Tumi continues its commitment to sustainability with its first travel range made using recycled materials. Part of the brand’s spring/summer 2020 collection, the Merge line is made from postindustrial recycled nylon and postconsumer recycled plastic bottles. Colourways include classic black, deep blue, or striking silver with neon yellow accents – ideal for those looking to stand out in the First Class lounge. The brand’s new-season range also includes additions to the Turin collection, in the form of backpacks and a briefcase in striking black croc-effect leather, and the Alpha 3 line, offering everything from carry-ons to four-wheeled cases, toiletry bags and even a pouch for your tech cables. Whether your next trip is a city break or long-haul holiday, Tumi is sure to have the perfect piece for you. FM Tumi, Corso Giacomo Matteotti 7, 20121 Milan, +39 02 7600 4830, tumi.com H for Map go To page 64

FREDERIC ● MALLE

JULIPET ●

Pi M azz ed a a

CANALI ● BAL

DININ

I● PUN ELEVEN TO O T T T IC Y ● O ● ENZ I CAS MIL AN O TEL LAN ● I●

LOR

VI A S

A N PA

O LO

Via San Pietro all’Orto VI

● ISAIA JIL ● FEDELI SANDER ● ● BAGUTTA BOGLIOLI ● ● IL GUFO MASCHIO ● PIN-UP ● ● ASPESI POMELLATO ● ● EDDY MONETTI

A PO LE ON

’OR ALL

ZEPTER ● INTERNATIONAL

SAN BABILA

● BROOKS BROTHERS ● PRONOVIAS

SAMSONITE ● MAURO LEONE ● CONTIGO ● BOSE ● CASHMIRINO ● FOR PETS ONLY ●

Global Blue Retailer

T RO

YOUNG VERSACE ●

TT A

PIE

COR SO MAT TEOT

SAN

LENOVO ●

VIA

C. MAT TEOT T I

Piazza San Carlo

● FERUTDIN ZAKIROV ● SUPERGA ● SANDRO FERRONE ● MARCO

Non-Global Blue Retailer

Metro

Featured In This Issue

72 | G U I D E

Via Montenapoleone Piazza Croce Rossa MONTENAPOLEONE

V IA P

V IA M

V IA BO R GO

OR E FE RR ● SA LVAT INO ● VA LE NT

Pasticceria Marchesi

OMEGA ●

LANIFICIO COLOMBO ● PIQUADRO ● JACOB COHEN ● GUSELLA ● APM MONACO ●

AG AM O

V IA SANTO SPIRITO

● ALBERTA FERRETTI ● MALO

VI A BO

RG OS P

ES SO

AGRESTI ● VIA SAN TO SPIR

LANVIN ●

AKRIS ●

V IA S

P IE

TRO

A LL ’O R

● SABBAD INI ● ROBERT O CAVALL I ● CAMPER ● SANTON I H P.74 ● PRADA MAN ● AUDEM ARS PIGUET ● D O LCE & G A B BA N A ● GIORGIO ARMAN I

TRO

● MOORER ● GIANNI CHIARINI FIRENZE ● MAISON MARGIELA ● SERMONETA ● VILEBREQUIN ● FABIANA FILIPPI ● ROSATO ● I PINCO PALLINO ● SERAPIAN ● PORSCHE DESIGN ● LORENA ANTONIAZZI ● MEGA FASHION ● NILU FAR

VIA GESÙ

TIFFANY & CO ● ● L.B.M. 1911 ● BLUMARINE ● CHLOÉ

ERIKA CAVALLINI ● FRANCK MULLER GENEVE ● RICHARD MILLE ● ALDO BRUE’ ● RIVOLTA DAL 1883 MILANO ● FAY ●

VIA SANT’A NDREA

● PRADA WOMAN ● GIUSEP PE ZANOTT I H ● SAINT LAUREN T

ALES

● CREED ● MONNALISA ● PRETTY BALLERINAS ● PIAZZA SEMPIONE ● ROCCO BAROCCO ● MC2 SAINT BARTH ● DONDUP

POLLINI ● MIU MIU ● VIA SANT’ANDREA

VIA DELLA SPIGA

VIA MONTE NAPOL EONE

Cov a

ITO

BILLIONAIRE ●

VIA GESÙ

● DAMIAN I

VI A P I ET R O VERRI

VILEBREQUI N ● GIOVANNI RASPINI ●

VIA DELLA SPIGA

POMELLATO ● GIADA ● TOD’S ● VERSACE ●

HOGAN ● HERNO ● FENDI CASA ● FENDI ● SALVAT ORE FERRA GAMO ● MONCL ER ● IWC ● PASQU ALE BRUNI ● BY ANNAB ELLA ● ● OFFICI NE PANER AI ● FRATEL LI ROSSE TTI ●

● CARTIER ● PAUL & SHARK ● LA PERLA ● ZOHR ● HERMÈS ● MARNI ● DIOR ● BURBER RY ● VAN CLEEF & ARPELS ● VENINI

Illy Caﬀè

LARUS MIANI ● GUCCI ● ETRO ●

A N ZO

ER I ● FA LC ON IA NI ● CO RN EL H P.14 ● PI NKO PI SA UT IQ UE - I DE SI GN BO X LE TT ● RO PE ZA NO ● GI US EP IE DI EM PO LI ER ● VE TR SP ES SO

V IA MO NTENAP OLEON E

BA LLY ● DO ZE GN A ● ER ME NE GIL BA LM AIN ● ELL I ● CIN CU O C● BR UN ELL MO NT BL ANTA ● NE BO TTE GA VEPIA NA ● LO RO I● SS RO IO RG SE ● EM ILIO PU CCI SALV INI ● CELINE ● SWATCH ● BALDININI ● BALENCIAGA ● MICHELA BRUNI REICHLIN ● BUCCELLATI ● BACCARAT ● MOORER ● CUSI GIOIELLIERI ● DEVI KROELL ● VHERNIER ● FABIO GAVAZZI ● LOEWE ● COACH ● ITALIA INDEPENDENT ● BREGUET ●

Via della Spiga

SCAVIA ● COLOMBO VIA DELLA SPIGA ● SICIS JEWELS ● TORY BURCH ● MONCLER ENFANT ●

TATRAS ● CAR SHOE ● SPIGA UNO ● CRIVELLI ● FALCONERI ●

● SPORTMAX ● PRADA ● CANADA GOOSE

VIA SAN P R IM

● CHOPARD

● MICHAEL KORS ● GENNY ● PEUTEREY ● LONGCHAMP H P.30 ● GIÒ MORETTI

● LOUIS VUITTO N

ERMANNO ● SCERVINO ● TOMA

● BULGAR I

● D&G

CO R

SO V

ENE

Z IA

GIUSEPPE ZANOTTI Giuseppe Zanotti’s low-top Urchin sneakers prove that the trainer trend is here to stay. For spring/summer 2020 this signature design is available in a bold red edition that packs some real Italian flair. Produced in San Mauro Pascoli, where some of the world’s most famous footwear is handcrafted, the Urchin features a lace-up design with the brand’s signature logo, zip panelling and the famous Giuseppe Zanotti sculpted 3D-effect sole. Sea urchin-inspired spikes transform the shoes into a work of art and this season’s must-have trainers. KW Giuseppe Zanotti, Via Montenapoleone 8, 20121 Milan, +39 02 7631 6808, giuseppezanotti.com Global Blue Retailer Metro

Non-Global Blue Retailer

Restaurant

Café

Featured In This Issue

www.10corsocomo.com Corso Como, 10 - 20154 Milano - Italy Every day 10:30 am - 07:00 pm t.+39 02 29013581

74 | G U I D E

JUSBOX

10 Corso Como, Corso Como 10, 20154 Milan, +39 02 2900 2674, jusboxperfumes.com

SANTONI Andrea Santoni launched his eponymous Italian footwear brand in 1975, showcasing exceptional craftsmanship. Now run by the founder’s son Giuseppe, Santoni continues to create superb eyecatching shoes for the directional dresser. From all-white trainers that look perfect with a summer tan to teal sandals and neutral peep-toe sliders, the brand’s new-season footwear includes an option for every possible occasion. In addition to producing impeccably crafted shoes, Santoni also has the highest eco credentials and its headquarters in Corridonia is built from 90% recyclable materials. SM Santoni, Via Montenapoleone 6, 20121 Milan, +39 02 7628 0508, santonishoes.com H fOr mAp gO TO pAge 72

Discover niche perfume brand Jusbox at Milan’s 10 Corso Como concept store. Jusbox offers a contemporary collection of 13 luxury fragrances inspired by music, including signature classics Black Powder and No Rules. With Beat Café, a SHOP favourite, perfumer Dominique Ropion has captured the essence of the swinging 1960s and the youthful, creative café culture. This spicy oriental explosion has powerful top notes of cognac, black pepper and coriander seed, heart notes of tobacco and black leather, and a base of vetiver and creamy cedar wood. The fragrance is presented in the brand’s signature music-themed packaging, with everything from the cap to the soft-touch box inspired by vinyl records. KW

76 | G U I D E

VENICE Calle Larga XXII Marzo & Salizada San Moisè P.31 H FRETTE ●

MONCLER ● CHANEL ●

Campo S. Moisè

OISé

ARE

SSO

RTIR I

CC H I

E OOS EN G A OLD G G A ● N CI ALE ●B E ELIN O● C R T ● E 0H O ANN NO P.3 E R MC E R V I ●S L LO E N BRU ELLI ● R IN NIE CUC HER ● V SSONI MI IANI CO ● ● & AM ANY ● D RICA TIFF MA ENICE ●V

OT T

3 MA

C . BAR

ALL LE V

L RID

A SA

CAL

E DE

Z OZ

C .D .1

● FABIANA FILIPPI

C A LL E P EDRO

● ARMANI

● CONTINI GALLERIA D'ARTE ● BURBERRY ● LA COUPOLE UOMO ● SERMONETA GLOVES ● MALO/AGNONA

● SALVATORE FERRAGAMO

A R ZO

● GUCCI ● DOLCE & GABBANA ● SAINT LAURENT ● TOD’S

X II M

SA LIZ A D

CALL

POMELLATO ●

RGA X

A● ONN L E D AC R I ● M DI ● N FE

CARTIER ● BOTTEGA VENETA ● MIU MIU ● PRADA ● DONNA UOMO ● VERSACE ● MAJE ●

Global Blue Lounge

JESURUM ● AMP MONACO ● ELEUTERI ●

ANTONIO SEGUSO ●

FALCONERI ● PAUL & SHARK ● ZORA FOREVER ●

VALEXTRA ● VENETIA STUDIUM ●

E LA A LL

UPO

GALLERIA DELL’ ASCENSIONE ● ● CHANEL ● TAG HEUER FENDI ● ● CHANEL RENÈ CAOVILLA ● ● LORO PIANA A. CODOGNATO ● SAINT HERMÈS ● NE ● LAURENT S T OS L A N D OMEGA ● ●I JIMMY CHOO ● ● DIOR ICA I OT T R BA N E Z ZER IA LOUIS FR ●U ● VUITTON BULGARI ●

O LA C

A● R ZAR JES TTE N R A A SAU T V R I C ● D N TO N P ROJ E A ERMENEGILDO ● ALLIN ● ZEGNA ●B

PIGNATON Dating back to 1923, the Pignaton store offers stylish premium menswear from Hugo Boss and Tommy Hilfiger. From sporty hooded sweatshirts and chinos to shirts and padded gilets, Tommy Hilfiger offers separates that are ideal for layering. Hugo Boss has a range of suiting options and elevated separates – from loafers and summer footwear styles to lightweight knits, blazers and polo shirts, these pieces will create a refined look that’s perfect for evenings spent exploring Venice’s local bars and trattorias. SM Pignaton, Fondamenta Orseolo, San Marco 1218, 30124 Venice, +39 041 522 4378 Global Blue Retailer Featured In This Issue

Non-Global Blue Retailer

Global Blue Lounge

Gelateria

S H O P | 77

Piazza San Marco DA

RI A

PAULY ●

PALESA GALLERY ●

SANSOVINO ● MARKUS ●

AD ● CAMILLA ●

JUNIOR ●

I DEGANI ● TRE ERRE ●

U- BOAT ● OFFICINA BERNARDI ● FOPE GIOIELLI ● OLIVETTI ● AM ● FOTORECORD ● ORTOLANI ●

Caﬀe' Aurora

● CENEDESE ● TREVISAN ● BRIC'S ● ROLEX ● TREVISAN R.S. ● PANERAI

Caﬀè Florian

ION

● VISCONTI ORLANDINI ● ARCADIA ● BOLDRIN ● LEO PIZZO ● ROBERTO BRAVO ● 66 RZ SALVADORI ● DIAMOND ATELIER H ● MARTINUZZI ● NARDI ● ZORZI

ENS

●P

O IS AN M

● GALLERIA RAVAGNAN ● ROBERTO COIN ● OFFICINA BERNARDI ● G. PAGAN ● SAN MARCO 55

N DA IOR ● G SIR È E D ● L

SALVADORI DIAMOND ATELIER Opened in Venice in 1857, Salvadori Diamond Atelier offers some of the world’s most beautiful gems. Each stone is cut with precision to ensure it offers the brilliant sparkle that the brand is renowned for. All of the label’s pieces are produced in compliance with human rights and the brand donates a portion of its proceeds to the charity ActionAid. Customers will not only obtain a beautiful piece of jewellery but also help marginalised communities across the world. As well as its array of stunning jewellery, Salvadori offers a selection of watches from brands including Rolex, Panerai and Patek Philippe. FM Salvadori Diamond Atelier, Piazza San Marco, San Marco 67, 30124 Venice, +39 041 523 0609, salvadori-venezia.com Café

VENINI ● IDA BASTIANELL O ● LA COUPOLE GLASS ● ANTICA MURRINA VENEZIA ● CRUCIANI

SIST'ART ●

Gran Caﬀè Quadri

DE P●

E AD R T EC R E EGO L I O C O R● B I CE S C O I L BIB SEO ● VFA S O Y MU ● AU L

ZAD

Caﬀè Lavena

Piazza San Marco

ASC

● STONE ISLAND

SA LI

GIOIELLERIA SAN MARCO ●

BONCOMPAGNI ● BONCOMPAGNI VALERIA ● AD ●

N●

L‘ LE L A R G A D E

CAL

AT O IGN

Piazzetta dei Leoncini

Place Of Interest

AUDEMARS ● PIGUET ● FABRIS

PALAZZO DUCALE

AUDEMARS ● TOKATZIAN ● SERENDIPITY ● BEVILACQUA

Gran Caﬀe' Chioggia

SUV-VENETIAN ● BEADS

78 | G U I D E

Mercerie di San Salvador, Capitello, San Zulian & dell’Orologio

A LV AD

A MI R CC SI K E ET BE IS OC CR RE NTIM T L MI SE ● I OO A S ' ● F EG IA ● L OR ● CT O CA VI ALLO ● P I ● G K I K OX O TE ● GE DR UA LL ● IQ P O ●

L’ O

TW I C N A RP U L I N A M A L SE A N C A LOV T ● TO MIC E ● TA V VA E NI ● GL EN ● IA EZ PI IA ET ● GU RA T T AW BA ER L LD ID AB G B INI E ● P I O G G N I ●● NK I O ● ●

MATERIALMENTE VENEZIA ● FROLLO ● LUIGI FUSARO ●

T FONDACO ● DEI TEDESCHI

● ● L ● E UN ● G U XC L A C ● C I U R ● L A M DO SI E A ● C YR IL RE VE ZIO ● M O CC A L A N I NI OT ● O UR I TI ● S TT A NE CA ● AT AV E I C A N O L L E ● S E F IN ● D A N SE M Y OT V ● L E E S I M A TA B A O G E N I L I DA G U R G R A CE VI F A CO FI AN A L A VE A BR FE TR CO I S RR ID NT UZ ' A I ZI RT E

S. S

LL E

● IL CORALLO ● ROMA 1947

EC ● MACRÌ

IE D

● EMILIO CECCATO ● GUCCI ● VIVICI TROLL BEADS ● ● OTTICA VENEZIANA VERONESE ● SOLARIS COLLECTION ● ● CARGASACCHI LACOSTE ● PANDORA ●

MARELLA●

● MATTIUZZI ● CROMIA

723 ● M E FABRIS RICAMI ● R C LA PARIGINA ● E R BIALETTI ● I E DANIEL WELLINGTON ● S A LA PARIGINA ● N ASTOLFO ● Z U LIBER ● L I A BURATO ● N R. TIOZZO ● LUISA SPAGNOLI ●

’OR EL

BUCCELLATI ●

● MAX MARA

MANDARINA DUCK ● POLLINI ● ROVOLETTO ●

ELL

RTE

● ●S W

AT C EL AB LI ER RO LO SS T T ET O ● LA TI PE ● RL A● ● MA IL B X& AU FU LD ● CO RL ’OR ● M PA N A● IEN D A X M OR MA TE ● ● R RINA AR A A SO GN INA ID LD ’OR GR I OS O● CA ● MP DE S PO ER VE INT NIS ● MA E C● ●S WA TCH ●P E N ●C N AL Y BL ZE D O AC K NIA

STI

ETT

I●

A LV AD

● BATA

● PELLETTERIA

Global Blue Retailer

Piazzetta ● SPAZIO A dei Leoni ● MORELLATO ● MURANO IN VENICE

Non-Global Blue Retailer

Piazza San Marco

S H O P | 79

Murano TA EN AM ND FO

VETRERIA ARTISTICA LA FENICE ●

SIGNORETTO LAMPADARI ●

IDEA MURANO ●

MAZZEGA GLASS FACTORY ● MARCHETTI MARIA ● CAMPAGNOL E SALVADORE ● PESCE PESCE ● FIORE FIORE ● COLLELLI & OTTERDAHL ●

RA I FO ND AM EN

O AN

ANTICA VETRERIA ● GIOIELLI R.T. MURANO ● NEROPACO ● VETRI D'ARTE RAVANELLO ● VENINI ●

TA M

IP NC SA MO RA

● FERRO VETRO ● APA GIOIELLI ● F.LLI MORETTI ● MOSAICI DONÀ MURANO ● SEGUSO VIRO ● COSE COSÌ ● MIRIAM ● LAMBERTI RAFFAELLA ● VETRI G. BASTIANELLO ● MORI SNC

ARTIZ ● SOFFIO DI VETRO ● EFFE DUE MURANO ● PICCOLI PENSIERI ● DOMUS VETRI D’ARTE ●

FO ND AM EN TA DE IV ET

● L'ARTE MURANESE ● F & M BALLARIN ● M. CAVAGNIS OROVETRO ● ● NASON MORETTI MURANO IL VETRO DI FUGA ● ● ORIGINAL MURANO SCHIAVON MURANO ● ● BOTTEGA DEL VETRO CESARE TOFFOLO ● ● ARTIGIANATO VENEZIANO LUCEVETRO ● ● VETROMANIA BAROVIER & TOSO ● ● ART BIJOUX GIAMPAOLO NASON VETRI ARTISTICI ● ● ANDREA 2000 FRANCO SCHIAVON GALLERY ● ● CARLO MORETTI VETRERIA COLONNA ● ●C&G CESARE SENT ● ● LINEA MURANO ART SCHIAVON ● ● FORNACE GINO MAZZUCCATO CAM ● ● VETRERIA ARTISTICA GRITTI

PEUTEREY Italian brand Peuterey creates timeless clothing with a sporty edge that is built to last. For spring/summer 2020, the brand’s minimalist collection offers sleek lines and comfortable practicality, with classic staples that will slot into your wardrobe with ease. The Soft Attitude loungewear range offers textured panelling and simple colours, while the main collections feature a muted colour palette of white, grey, navy and black accented with pops of colour, from bright turquoise for men to strawberry red and dusky pink for women. For sleek grown-up sportswear, Peuterey is well worth discovering. FM Linassi, Salizada San Giovanni Grisostomo, Cannaregio 5733, 30121 Venice, +39 041 522 2686, peuterey.com

Via de’ Tornabuoni, Via degli Strozzi & Via Porta Rossa

VIA ROMA

MONCLER ●

APPLE ●

VIA CALIMALA TWIN SET ● BORSALINO ● TRY ME ● BRANDY MELVILLE ● IXOS ● MONTGOMERY ●

● EREDI CHIARINI ● ALPHA STUDIO FARMACIA ● SS.ANNUNZIATA QUERCIOLI E ● LUCHERINI

VIA MONALD A

V I A D E ' TO R N A B U O N I

BO NP OI

NT ●

ION

VIA PELLICCERIA FALCONERI ●

● PATRIZIA PEPE

STE

SI ● SA S R E A A N DA ● I AND IO B I U S T I ● G L I F IC TEL D● CO L RAR E LE G LLI ● L I T T N OV E ETH O● GAR TIER SEN NN ● A RM

MAR

Featured In This Issue

AELEONORE ●

● CCI ● GU CO S ● DEN MAD OSE ONE EVE B A RC R E T ● ● ST LDEN GO S E M AT ● ● GO GGI ● DA BO E ● D 'S M A R IOA ● CO S T A ● L A KO ERI OGN ● F U M B O L AC E ● P INO S E P R O L E R I A I L A G RB U T I ● ● K A R T H FA C N O ZO M A N D● ● N O OV E N Z A O S SI CAL ORL G W IES ● ● P R T O R IA R TIN B R G H U N IVA B A N C E ● ● SA S W IN A ● D NKEY BAL IDGE ● DO N E WU T T E R U IG I ● RS ID E R L ● N N IE P IN E G O IE T ● T ARO NA S OUR E S CO Y D F U S AVA I A O S ● IR ● T IE IQ O ● H NTE M P TO B IS O P.32 ● CO RO G ER S ETR ● IL H Y ● R O T IA N R ● K A EYEWEA A NI ● ● OP RMONET ARI CHI I● ● S EP S T O R E N N I M I DA L ● GIA ● W LLI LIE AME ● VA O N I R ● B A S E TA SI ● ● IN LAS ● LUCE TEL Y NTRO M A N R E I TA L ● ● CO OR U E S U T A S H M B AT E A TO R E CK S C IT ● DU PET RT NHEA ● BE P.26 T● A●H FON Z ZUR LLI AQ UA TO R E L D T IC A IE ● O T H N A S H F N IC H IN I ● J O S U N TA A ● AS

A U OV

NA N

A VIG

ELL VIA D

● PAUL & SHARK

BURBERRY ● OMEGA ●

LOUIS ● VUITTON

TIFFANY & CO ●

AMERICAN VINTAGE ● DOLCE & GABBANA ●

CARTIER ● BOTTEGA VENETA ●

V I A D E ' TO R N A B U O N I PRADA ●

VIA DE’ VECCHIETTI

FRATELLI COPPINI ● E

ANNE FONTAINE ●

LUISA SPAGNOLI ● MONNALISA ● LA PERLA ● UGO POGGI ● THE MERCHANT OF VENICE ● ERMANNO SCERVINO ●

P.82 H PRINCIPE DI FIRENZE ●

DOLCE & GABBANA ● JUNIOR ● RASPINI V I A P O R TA ● ● ● ROSSA ● ● A L PA R I B ● A ● ● ● ● ● ● ● B M M E M ● B VALENTINO ● Z A A L E R PA O W R N S P E I S G A O T N O L E L I S U O A S VA A M P E ● D I E N TA L O A A R S I S O Z Z T I N I VO G NI AR O F D C NI OW O SI N E RI TÀ N LT & I AG R R I V I A O NI DEL AI A ET L E RE TER TI ME SOTF● MUSEO DIOR ● SALVATORE FERRAGAMO DAMIANI ● ● SALVATORE FERRAGAMO ERMENEGILDO ZEGNA ● MONTBLANC ● GIANFRANCO LOTTI ● PRADA ● KENZO ● SAINT LAURENT ●

Piazza della Repubblica

VIA D EGLI S TR O Z ZI CMP ● ● TOD’S OTTO D'AME ● GIORGIO ARMANI ● DR VRANJES FIRENZE ● BULGARI ● COS ● PALAZZO

STROZZI

● FLOW VERSACE ● VI

Place Of Interest

Non-Global Blue Retailer

Global Blue Retailer

OFFICINA DEI TORNABUONI ●

VIA

PARENTI ●

● CONTE OF FLORENCE PELLICCERIA ● ROMANELLI ● SAINT LAURENT GERARD ● ● FENDI ● LORO PIANA MUSEO ● DELLE CIPRIE ● CHOPARD ● CÉLINE ● PUCCI

VIGN ELL A

VIA D

POMELLATO ●

DA PA AS LL DE

O VA GUCCI ● A NU

● LOCMAN ITALY ● CASADEI ● FANI GIOIELLI ● MAX MARA HOGAN ●

VIA

● MICHELE NEGRI

●

S ● ACQUA DI FIESOLE ● CELLERINI

● ● BIS ● ● C L ACOT BO K M T N ● AN O IFI PO R A L G R I CI IN O D IS A I A T FI . M I RE A N TT ZE E I

80 | G U I D E

FLORENCE

Via della Vigna Nuova

82 | G U I D E

Via Roma & Via Calimala Piazza di San Giovanni

Selected StoreS in rinaScente: Zadig & Voltaire

Piazza del Duomo

ARMANDO POGGI ● INTIMISSIMI ●

VIA DEI TOSINGHI ● SANDRO ● MIU MIU ● MARNI ● MICHAEL KORS

MASSIMO DUTTI ●

MAURO ● VOLPONI

GUESS ●

UPDATED ● ● CLARKS

● SANDRO ● LIU JO VIA DEI LA MB ERTI

V I A DEGLI SPEZIALI GOLDEN POINT ● CHANEL ● ACQUA DELL'ELBA ● SWAROVSKI ● REBECCA ● ATHLETIC WORD ● FALCONERI ● PULL LOVE ● TEZENIS ● V I A D E I TAV O L I N I NASHI ARGAN ●

VI A DEI CALZ A I UO LI

● CORNELIANI

SALMOIRAGHI & VIGANÒ ● DISNEY ●

VIA CALIMALA

GEOX ● PIQUADRO ● TWIN SET ●

● ZARA

V IA DE I CAL Z A I U O L I

GOLF ● CK UDERWEAR ● ZARA ●

LEVI’S ●

MORESCHI ● DODO ●

VIA DEGLI SPEZIALI ● MOLESKINE

VIA CALIMALA

Piazza della Repubblica

DIESEL ●

COACH ●

● VIP LOUNGE

VIA PELLICCERIA

Rinascente

VIA DEI TOSINGHI MIGONE ●

PROFUMERIA ALINE ●

JO MALONE ●

● HARD ROCK CAFE

PRATESI ● MAX & CO ●

V IA DE I CA L ZAI U OLI

ROMA ● LONGCHAMP ● SISLEY ● STELLA MCARTNEY ●

VIA ROMA

PRADA ●

● GUCCI ● PINKO ● MAJE ● MISS SIXTY NI RMA IO A POR ● E M ● ELISABETTA FRANCHI

VIA ROMA

RICAMI VERONICA ●

P.32 H LUISA VIA

● UGG

Via dei Calzaiuoli

V IA DEI LAM B ER T I CRAVATTIFICIO FIRENZE ● RE NERO ● L’OCCITANE ● CARPISA ● VIA P O RTA ROS S A FARMACIA MOLTENI ● CORSANI ● ATE SETA ● FOSSIL ●

● LIU JO ● PUMA

CHANEL ●

● ENRICO VERITÀ ● TIM ● BATA

VIA DELLE OCHE ● MIA BAG ● VICTORIA'S SECRET ● FIRENZE PRATESI ● LUSH ● DANIEL WELLINGTON ● WYCON ● OROLOGERIA R MARRETTI ● KIKO ● BENHHEART ● YAMAMAY VIA DEL CORSO ● CALZEDONIA ● WOLFORD ● QUERCIOLI ● PYLONES ● COIN

● STEFANEL ● CAMICISSIMA ● LEATHER FACTORY ● LUISA SPAGNOLI H ● COCCINELLE ● NARA CAMICIE ● PRATESI ● SOLARIS MALEDETTI ● RE NERO TOSCANI ● ● GUIDORENI V I A DE L L A C O N D OTTA ● FURLA ● GUTTERIDGE

Piazza della Signoria

V I A P O R TA R O S S A

● MARIELLA INNOCENTI ● BRACCIALINI

With the Made in Italy standard signifying the highest quality, Principe di Firenze is championing Made in Tuscany as an offshoot of this prestigious moniker. The brand’s store dates back to 1930 and specialises in elegant, classic clothing for men and women. The wellappointed boutique offers an array of hand-picked brands and home accessories alongside its own collections, and is a must-visit on your trip to Florence. Men should be sure to invest in a shirt, tie or even a made-to-measure suit from the Principe line, which mixes military influences with quintessential English style. FM Global Blue Retailer Department Store

Principe di Firenze, Via del Sole 2, 50123 Florence, +39 055 292764, principedifirenze.com H FOR mAP GO tO PAGE 80

Non-Global Blue Retailer

Featured In This Issue

PHOTO: GALLERIA PRINCIPE DI FIRENZE

PRINCIPE DI FIRENZE

S H O P | 83

LUISA SPAGNOLI This season, Luisa Spagnoli transports customers to a riad in Marrakech in the late 1970s, with flowing maxi skirts and utilitarian shirts that define a relaxed yet chic silhouette. For the ultimate head-turning ensemble, team a snakeskin-print trench with shorts and a chocolate-brown blouse, accented with an oversized straw hat and gold plaited belt. A monochrome gingham minidress with puffed sleeves makes the ideal summer look – simply add a large pair of sunglasses, chunky gold jewellery and a strappy pair of sandals, and you’ll be ready to enjoy your own desert adventure. SM Luisa Spagnoli, Via Calzaiuoli 34, 50122 Florence, +39 055 213857, luisaspagnoli.it

DAN JOHN ●

PANERAI ● P.28 H

PIA Z Z

Piazza di San Giovanni

UOMO

VI ER IS DE

ELL A RT

VIA D

EI M

AN OS B ORG

TORRINI ●

LEATHER FLORENCE ●

RASPINI ●

GAME 7 ATHLETICS ●

PROFUMERIA ALINE ● DE SI I ● SWATCH ●

ERMINI ●

GILARDINI ●

PRIMA DONNA ●

VIA CERRETANI

● TRENCH

● INFINITY

ENZ LO R

DIXIE ●

MONTI ● SOUVENIR OF FLORENCE ● IL PAPIRO ● L'ANTICA CANTINA DEL CHIANTI ● TORNABUONI ● ITAL PEL ● TRE ANGELI SOUVENIR ● FAVILLI ● LINDT MAITRE CHOCOLATIER ● APOSTOLATO LITURGICO ● AROMI FIRENZE ●

Piazza del Duomo & Via del Corso

● FLAVIO PELLETTERIE ● LIBRERIA SAN PAOLO FLAVIO PELLETTERIE ● S. M. DEL FIORE

Piazza del Duomo

PATRIZIA PEPE ●

DIVA SHOES LE VANITÀ FOTO LOCCHI ERBOLARIO

● ● ● ●

● GLAMOUR ● JJ PELLETTERIA PELLETTERIA DEL ● CORSO ● PARAGON ● GALLERIA DEL CHIANTI ● DIVA SHOES ● ANGELO ROMANO ● DAVID 2 ● PIERO PULITI ● KIEHL'S ● FABRIANO VI A D EI CERCHI ● COIN ● BRASCHI ● THE FLEXX ● VICOLO ● CLARISSA BIGIOTTERIA

V I A D E L P RO CO N S O LO

TIURAI ●

VIA DEL CORSO

PELUSO ●

ANTICA CUOIERIA ● DIXIE ● SUPER DRY ● AL VIOLA ●

V IA D EI CALZ A IUO L I

V IA ORS ANMI C HELE

● ART STORE ● EMPORIO ITALIANO FIRENZE ● RAFFAELLO

V IA D ELLE OCHE

YAMAMAY ●

Piazza della Repubblica

VIA CALIMALA

VIA DE’ SASSETT I O

globalblue.com

VIA DEI TOSINGHI

PIAZZ A DEL DUOM O ● LOLITA MILANO PIUMINI DANESI AVIREX ● ● FLORENCE’S NEW TRY ME ● ● KODAK FILM ● INTINI & CELLERINI ERBARIO TOSCANO ●

VIA ROMA

VIA D E’ VEC C HIET TI

VIA D E GL I ST ROZ Z I

PAOLO PENKO ●

● ACQUA DELL' ELBA GUIDORENI ●

V I A D E’ PECORI

84 | G U I D E

H&M S PA

STE

DA ●

●

A O T T ICN G I ● BO A Y ● GU H U G OS S ● BO

MAR ● M ILIN A S T O N ITA R E ● IS L E A ● D IV N D A ANNA SHOES ● C A M A R IA M M IL LI

Via Por Santa Maria & Ponte Vecchio

V I A VACC HE R ECCI A

R NA I& CH I IAN IALIN ●B C C RA ●B E IDG BR

HE ●T

LLA ●B ZET ENE A● VIA CAM T TO ●N DEL N PER ERO LE T ● GIA ● S E ERM CO I GUE RDIN G U ● I E I DOR ● LU ENI SH OT T IC A GAL ● LER ●S IA M ACC AC H B OT AR I AV E T EG ●D LLI ● A DE AV I D D I L ● T ART MAR CHA U INA MPI GAL FO ● ON ANT BRA I● ●D PRA N DY E T S E I G SI ● U ●G M A N & M E LV BORGO UES AL ILLE S SA NTI G O L DA R I N A ● D& APOST FLO DUCK ● OLI ● FA REN L AI CE ● VIA L AM GUT BE R TER ●R TES IDGE E NE CA RO ●S TA F ● A ● RTO P A NDO RIA GUID R R OSS ORE A● I NI O T T IC ●T ES A● UGO ● M SU TI TO P IC C AR SCA INI ● NI ● LU TELLI LU N G C AME ARNO N● ● LU A GIUS TI CIA N DEGL AT E I ACCI O SET A● A I OLI ● LO MBA RDI GHE RAR D I & S . VA G GHE R AR GI ● ● T. THE R R G O L . FA L L A D I ● DEN CI ● ● D E IS T O R I PON LP LU N A U D T E V E C C R IV E R ● ● GAR EMA PA R A O N T E & C H IO RS P 14 ● O. NO D ● GO TI IG EG L LDEN S. TO U E T ● ● D IA I AR DREA R R IS CHIB MAN I● MS S . VA O T R E US I E F IC E . FA G G I ● T E ● H L L AC ER E GO OLD P O N R IA D L B R ID I I ● C A T E V E C CE L G E G D S M IT H ● H IO LL AI ● ALLE ● GP RY ● F ● F R R AT E L L IP AT E L L I P IC E R U Z Z I D A N E . FA N T O C IN I TE NI U . G HC A R D IN I ● ● ER A ● CA RDI ● G . B IS C IO GOL S DE ● C A S E T T I- R N R O B E R N S O L ID G N S ILV E I ● ● C A L O P IC C L E X R O ARD IN I SSET O AN LD 18KT ● ● PO TI ● T IC H N TO M ITÀ ● ● L V T E V ECC AS GOLD H IO D E T TO VA C H O R E F IC IN I F R A N A R T ● IA M O RI C E ERO NDS N C O R IA S O L IA ● ● F R IL N S TA DI ● L I ● P. C A S N T IN ● FA L L SET T ● A CI A LCO G. B I ZE ● F R AT M ● T H E L L IN I ELLI ANNELL R ● ● U - E GOLDE PERU I● N BR B O AT BORGO Z ZI ● ID G E ● HU SA N JA CO P O ● F O M IL IS G U ID R ● S .A M IG L I A OREN N I● .D .A G O L D N A M A R IA

PONT

E V EC

C H IO

VIA

POR

SAN

TA M

ARIA

P ● MA C H E LIN A R T ● D O VA A PA R R Z Z I ● I' S ● B .D E ● LA S ECC L PELL O● B E ● TS ITA L O T T E G A H IR T IA N A GALL C U O IO ● E RY F F IC IN E●

Global Blue Retailer

Non-Global Blue Retailer

The TAU

( ) is the sign with which St. Francis of Assisi loved signing his letters and blessings. Indeed, the TAU, the last letter of the Hebrew alphabet, is designated in the Bible as a symbol for salvation. In the book of Ezekiel and in Revelation’s it is a prophetic sign of salvation through the Cross of Christ. “The Lord said: go throughout the city of Jerusalem and mark the TAU on the foreheads of those who grieve and lament.” (Ezek. 9.4). “It is a sign of powerful protection against evil...” (Ez. 9, 6). The love for the TAU was a love that sprang from a passionate reverence of the holy cross, for the humility of Christ and is the subject of ongoing meditations of Saint Francis. For the Saint, the TAU was also the sign of his salvation and of Christ’s victory over evil. Today, the TAU has become the symbol of Franciscan spirituality that expresses the love for peace, joy, and God’s creation.

ASSISI

Via San Francesco, 44

FIRENZE

Via Ponte Vecchio, 51/R

The MESSAGE

The TAU is the symbol of a journey of faith that revolves around God. Just as life’s events follow from one to another and are determined by one’s faith so does the TAU of Humilis follow each other creating a never-ending eternal sequence. The ring is the first and only one of its kind created in Assisi. The craftsmanship, combined with the latest advanced manufacturing techniques, makes Humilis an object of exceptional workmanship, even though understated in style. This is also one of the primary reasons why the Humilis ring is increasingly being chosen as a wedding ring. Furthermore, only majestic materials such as gold and silver have been used, to reflect the noble soul of Saint Francis, while the simple and linear design reminds us of the sobriety of his life, as a reference for us to aspire to.

www.humilis.it T +39 075 812324

ROMA

Via della Conciliazione, 49

VENEZIA

Ponte di Rialto, 5327

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TRANSLATIONS 中文翻译

38: THE GREEN LIGHT 迷人绿意

无论是热带风情印花，还是以植物为灵感源泉而设计的配饰，以及符合可持续环境发展要求的天然面料，米兰的设计师在 2020年春夏都将绿色环保意识融入自己的作品中。Fani Mari报道春天是成长与重生的季节，与绿色紧密相关。2020年春夏，米兰的 T台走秀充满明快大胆的色调和青翠欲滴的印花，甚至还将树叶和花朵造型作为头饰。除了关注色调本身之外，设计师还受到大自然和绿色可持续发展倡议的启发。位于伦敦的趋势预测机构WGSN将Neo Mint（荧光薄荷绿）评为2020年顶级颜色之一，并认为“乐观”和 “性别居中”色调 “使科学技术与自然融为一体 ”。2019和2020年度的Pantone色彩奖也反映了我们当前对自然世界的痴迷：2019年的 “活力珊瑚 ”（Living Coral）已被上图: 范思哲2020春夏

2020年的 “经典蓝色”（Classic Blue）所取代，Pantone用 “令人回味无限广阔的夜空 ”来描述此种蓝色。随着越来越多的人转向素食主义，以及“气候紧急状态 ”（climate emergency）被牛津词典评为“年度词汇”，很明显，到2020 年，人们将更为关注环境问题。要对植物之美奉上盛赞，不可错过欣赏范思哲（Versace）在 2020年春夏米兰时装周上对其标志性的热带叶子印花连衣裙的最新诠释。在 2000年的格莱美颁奖典礼上，Jennifer Lopez 穿的这件绿色连衣裙当时在网上引起了极大反响，“ 范思哲丛林连衣裙 ”的搜索量如此巨大，以至于 Google专为此创作了Google题图。在该品牌的 2020春夏时装秀闭幕时，这个更新版在时尚界又引起了极大的轰动，就像大约20年前 Lopez在红地毯上光彩照人地走出来时一样。古驰（Gucci）在创意总监Alessandro Michele的带领下为2020年春夏创作出一系列绿色调服饰。和WGSN的预言一致，古驰在西装、阔腿裤和雪纺衬衫上都加入了薄荷绿色，同系列还有鲜绿色的圆点连衣裙、撞色飞行员夹克和男女士缎面西服套装。在芬迪（Fendi）秀上，高光夹克和迷你裙上都出现了热带花卉图案。该秀是Silvia Venturini Fendi及其团队自创意总监Karl Lagerfeld逝世以

44: STYLE WITH SUBSTANCE 富有良知的时尚态度意大利的奢侈时装公司正把关注点转向教育，以支持当地群体、社会和文化的发展。Ginger Rose Clark细述这些心怀宽广的大品牌意大利时装界在慈善事业上的努力并不是什么新鲜事。该国许多领先的奢侈品牌都为著名地标建筑物的修复做出过贡献，比如Bottega Veneta对遭受水灾的威尼斯圣马克大教堂的支持，以及Bulgari资助罗马西班牙台阶的翻新，还有 Fendi出资修复罗马数个喷泉的Fendi for Fountains项目。一些品牌还创立了基金会，以捐款给各种慈善事业，例如Ermenegildo Zegna的杰尼亚基金（Fondazione Zegna）。最近，数家品牌选择投资于教育，逐渐形成另一种利他主义的趋势。 2019年 8月，Polimoda时装学校宣布，它将与Missoni合作，于2020年1月开始推出针织设计硕士学位。这家位于佛罗伦萨的教育机构认为，与知名奢侈品牌合作对学生而言至关重要，正如Polimoda的总监Danilo Venturi先生所述：“与时尚品牌合作可以让学生通过动手实践来学习。如果您想从事时尚工作，就必须直接向行业学习。忘掉那些课本吧 — — 我们的老师、导师和品牌合作伙伴可以帮助学生学到最好的东西。Polimoda所要推动的就是缩小教育与行业之间的差距。” 通过联合起来，奢侈品牌和时尚教育机构也可以帮助建立一支技术娴熟的劳动力队伍，满足未来的需求。“设计服装面料与直接由针织机生产连衣裙或一件衣服完全不同，”Missoni

上图(左起)：Supernature, Polimoda 2019时装秀; “Buccellati-cut”布契拉提切型钻石耳环

照片: FEDERICA FIORAVANTI

来举行的第一场表演，其灵感来自宜人的意大利夏季的日落和日出。水桶帽和同色系鞋子如点睛之笔，让这些从头到脚的和谐造型在本来以中性为主题的秀中脱颖而出。和芬迪的低调印花相比，玛尼（Marni）的花朵图案则生动醒目，在其充满活力的时装秀上，人们看到的是绿和蓝的大色块组合，解构的长裙，热带风情森林印花和当帽子戴的硕大龟背竹叶子，让人叫绝。创意总监 Francesco Risso以有机棉、优质回收纺织品和再生皮革为主材料，在 2020年春夏为可持续发展提供了清爽新思路。米索尼（Missoni）以其标志性的之字形针织而闻名，一直承诺会为顾客奉上彩虹般的绚烂色彩，2020年春夏也不例外。尽管低调的剪裁减弱了印花的锐气，但热带绿意和花朵仍然很显眼。本季代表作包括印有印象派风格花卉图案的轻薄雪纺超长裙，和各种绿色调的条纹长裤。像 Risso一样，设计师 Angela Missoni也想通过秀场发表生态声明，她让模特们拿着由 Olafur Eliasson设计的Little Sun太阳能灯为走秀画上句号，以纪念“全球气候大罢工”（Global Climate Strike）。菲拉格慕（Salvatore Ferragamo）的设计为这种绿色趋势带来了不同解读。轻盈、飘逸的夏季衬衫裙上，以黄色为背景印着常春藤绿色的罗马风格图案，在意大利里维埃拉度假时可与比基尼完美搭配。秀场上的明快绿色调单品还有针织超短裤、皮革风衣、钩编迷你连衣裙和露肩式长裙。除此之外，在连衫裤、男式衬衫和长裤上，可以看到深栗色印花以及植物图案，使自然色彩的趋势不仅仅局限在纯绿色的服装上。 Luisa Spagnoli受西班牙舞者服装的启发，以独特视角诠释丛林主题，将深绿色的真丝长裙与火红的头巾搭配在一起。Blumarine以绝对女性视角解读大自然，巧妙运用精致的花朵、荷叶边和雪纺。品牌的绿色锦缎西服和蕾丝迷你裙将满足您夏季着装的所有需求。为了证明中性打扮仍然可以展现女性韵味，Annakiki玩转野生动物园的色调，将卡其色连衣裙、超大号皮革西装外套和森林绿色套装打造出不一般的风情。米兰时装周的某些元素所体现出的对气候变化的强烈立场可能令人惊讶，但整体而言，设计师和消费者对此意图都持欢迎态度。无论是直言不讳抓住绿色问题的品牌，还是充满热带气息和丛林印花的服饰系列，米兰向2020春夏潮流所传达的信息都是明确的 — — 我们需要促进积极的环境变化，以免为时已晚。

的创意总监Angela Missoni女士在新课程的推广视频中解释说： “ 我们需要专业从事针织服装的年轻设计师。” 学生从 Polimoda学校获得技术指导，并从 Missoni公司获得实践支持，这种协同培养体系所产生的互利是显而易见的。Venturi先生说：“ 奢侈品牌对我们投入资源，而我们信任他们，这将为我们的学生提供机会来聆听当代品牌领导人，并珍惜他们所给予的鼓舞人心的话语。奢侈品牌和我们一样相信我们的学生，并看到他们的潜力。”通过积极投资于未来人才的教育，意大利的奢侈品牌正在为自己的基业长青做出贡献，并打造出与时俱进的良性循环。教育也可以是回馈社区的一种方式。同名羊绒品牌的创始人Brunello Cuci- nelli，对该品牌的所在地中世纪小镇 Solomeo进行了修复。 Cucinelli先生对哲学充满热情，对 Solomeo的发展采取了人本主义的态度。该镇除了品牌的数间工厂和工坊外，还包括一所手工艺学校，作为其 Foro delle Arti（艺术论坛）的一部分。受 John Ruskin和 William Morris等19世纪富有远见的智者的启发，该学校开设的课程从裁缝、打版和针织服装到花草、园艺和砌石艺术，丰富多样。该品牌的网站指出，这样的安排为员工提供了“ 机会，去理解和欣赏手工艺作为一种艺术形式的真正价值。让他们对自己的工作充满了热情和干劲。” 该品牌认为，教育不仅使员工直接受益，更“ 促进了我们手工艺的光荣复兴，从而使工作更添道德和经济上的尊严”。这种使命感在品牌官网上非常清晰地展现出来：品牌创始人的哲学理念与Solomeo小镇的发展，都和服饰产品系列一样重要。这种责任感和慷慨赞助为社会的多方面增加了价值：它不仅提高了员工的幸福感、目标感和忠诚度，而且增强了品牌形象，对许多消费者来说更是一个吸引其光顾的重要特点。 Prada与米兰理工大学 MIP商学院和法国诺欧商学院（Neoma Business School）联手，提供国际奢侈品管理硕士学位，即 IMLux。该课程为期12个月，旨在教会学生在奢侈精品业内工作，并达到担任管理职务的最终目标。IMLux 课程在关注商务操作的同时，更提供对奢侈品文化方面的深入研究— — 比如说，学生们将在意大利度过一个学期，并学习 “意大利制造的卓越之处”。 Polimoda学校还积极推动意大利，尤其是佛罗伦萨，在全球文化背景下展现自己的特色。Venturi先生说：“ Polimoda立足佛罗伦萨，但业务遍及全球。因此，我们始终致力于在佛罗伦萨和世界各地的城市之间架起桥梁。”他认 globalblue.com

为，时尚教育在这一过程中具有其独特的作用：“佛罗伦萨是一座艺术之城；时尚是一种文化产业，从艺术中获得养料，并可以生产出艺术品。对我们来说，这就像文化旅游一样。它不是基于对城市的被动剥削；相反，它促使我们探讨什么样的未来是我们想为子孙后代创造的，并将城市置于这场辩论的中心。” 通过把教育放在优先位置，意大利最负盛名的奢侈品牌和时尚教育机构将保护好意大利的文化遗产，并保持意大利制造标准的世界级声誉。

50: HIGHLY DESIRABLE 璀璨魅惑对于制作精美绝伦的珠宝首饰，意大利拥有悠久的传统，如今，该国富有创意的公司正在进一步提高自己的专业水平。Lucinda Turner为您详述当代意大利高级珠宝的兴起从佛罗伦萨古老街巷上的老字号精品店，到米兰蒙特拿破仑大街上的奢侈大牌，意大利拥有许多技艺精湛的珠宝创意殿堂。在每位品味独具的游客心目中，意大利珠宝总是排在其购物清单前列。近年来，对该国主导品牌高级珠宝的需求更是不断增长。大多数顾客很容易认识到时尚珠宝与高级珠宝之间的区别。高级珠宝可媲美设计师的高级定制服饰，每一件都展现出高超的品质和精妙的细节处理，奢华绝伦；高级珠宝所使用的宝石更加光彩夺目，技术也更加精湛复杂，是工艺手法与艺术形式的终极结合。近年来，随着市场需求激增，客户心甘情愿为这些令人惊叹的独特作品支付六位数的价格。一些世界最大的珠宝商会在一年两次的巴黎高级时装周上，展出许多高级珠宝系列。而对于那些真正懂行的人士来说，意大利才是真正的宝藏所在。 Buccellati是米兰最负盛名且历史悠久的珠宝商之一，在过去的一个世纪中，如导航仪般引领着意大利珠宝市场的发展。自1919年以

来，这家公司一直在米兰设计并生产其经典华丽的作品，最近更研发了一种新的钻石切割方式以庆祝品牌百年诞辰，并将其运用在高级珠宝制作中。经过一年多的开发，Buccellati切割而成的钻石有57个切面，按照严格的比例以优化反射的光量，从而提供高级珠宝市场所要求的那种超高奢华专属感。这些精美的宝石被镶嵌在 Buccellati最漂亮的耳环、项链、腕表甚至金色 iPhone外壳的醒目位置。该品牌巧妙地平衡了新与旧之间的关系，在从希腊、罗马神话以及意大利古典艺术中汲取灵感的同时，也迎合当今高级珠宝市场上至关重要的消费者 — —摩登的千禧一代。珠宝商 Delfina Delettrez- Fendi比她很多同行更了解千禧珠宝市场，因为她本人就属于这一财务实力雄厚的群体。当她在 2007年创立自己的同名品牌时，她的最初想法是为精致高雅的珠宝市场带来乐趣和朋克精神。然而，在客户对定制珠宝和独一无二款珠宝的需求异常旺盛的形势下，Delettrez决定将经营方针转向高级珠宝。该品牌现已完全停止使用半宝石，而只专注于14克拉黄金、铂金、白色钻石和诸如水锰矿和沙弗莱石等宝石。将高级珠宝作为一种艺术形式来看待，新的 Tourbillon“ 陀飞轮”系列展示了如科学仪器般精密转动的首饰。 “ 我对机械发明很着迷，” Delettrez告诉《女装日报》（WWD）。“ 我真的很喜欢创造珠宝，使珍珠等元素不仅富有装饰性，而且具有特定的功能。” 虽然在大众眼里，高级珠宝世界如同专属于某类人士的俱乐部，非请勿入，但 Delettrez却独辟蹊径。她说：“ 刚开始时，我享受了违反规则的乐趣，倒不是故意要反叛，而是因为我不了解珠宝首饰行业的规则。” 通过提供崭新的思路并从精美珠宝到高级珠宝慢慢发展她的品牌，Delettrez得以扩大她的客户群，并吸引了年轻受众进入高级珠宝的精英世界。意大利最大的两家时装公司古驰（Gucci）和阿玛尼（Armani）都于2019年推出了首个高级珠宝系列。两个品牌均以其奢侈品著称，而高级珠宝品类的加入似乎是顺理成章的自然发展。这两家公司都各自拥有忠实的客户群体和全球受众，期待着品牌推出的每一个令人惊叹的新产品。 Gucci将其首次进军高级珠宝市场的过程描述为“ 将高级珠宝所囊括的珍贵宇宙进行现代化演变 ”，正是这种摩登诠释让客户心怀向往、倾情等待。米兰珠宝商Sabbadini自1940年以来一直创作经典珠宝，如今它则以其当代高级珠宝而闻名。首席执行官Pierandrea Sabbadini表示：“女性 globalblue.com

在购买经典款式如结婚戒指或传统的钻石耳环后，总是试图寻找些不同的东西。”通过在其设计中采用最先进的技术和材料（例如钛、陶瓷和雕刻石），这家公司吸引了一群忠实的追随者，他们所要求的作品既拥有高级珠宝的奢华，又展现时尚珠宝那种引人注目的古灵精怪。在过去的十年中，对高级珠宝的需求呈指数增长，据 Sabbadini先生说，成功的珠宝商必须掌握多个市场。他解释道：“ 我想，今天要成为一名优秀的珠宝商，您必须拥有价格从3, 000 欧元到上无封顶的各种款式，尤其是那些镶有非常珍贵宝石的首饰。” 除了高级珠宝，这些意大利公司都提供价格较为平易的精美珠宝系列。这是各家品牌持久成功的关键，因为这种入门系列为客户提供了体验品牌的机会，并使他们能够发现那些更加卓越非凡的作品。随着全球珠宝市场的不断扩大，并致力于满足各种品味和预算需求，意大利领先的当代珠宝商正在以一种完全现代的方式重塑高级珠宝行业。

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想要探索米兰、罗马、佛罗伦萨、威尼斯与都灵的热门购物退税目的地，寻找你钟爱的品牌, 尽情享受意大利购物之旅？扫描二维码进入环球蓝联小程序，即刻开启你的精彩购物退税之旅吧。

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РУССКИЙ ПЕРЕВОД 38: THE GREEN LIGHT ЗЕЛЕНЫЙ СВЕТ

В сезоне весна-лето 2020 миланские дизайнеры встали на защиту окружающей среды: от тропических принтов до аксессуаров в форме растений и натуральных тканей, – рассказывает Фани Мари Весна – сезон обновления и возрождения, который прочно ассоциируется с зеленым цветом, поэтому в сезоне весна-лето 2010 шоупоказы в Милане пестрили яркими оттенками, зеленоватыми принтами и даже головными уборами в форме листьев и цветов. Помимо акцента на зеленом цвете, дизайнеры решили заострить внимание на природной тематике и вопросах экологии. Лондонское тренд-бюро WGSN выбрало мятный тон Neo Mint цветом 2020 года, охарактеризовав его, как «оптимистичный»

и «гендерно-нейтральный» оттенок, который «объединяет науку и технологию с природой». Цвета 2019 и 2020 годов, объявленные институтом Pantone, также отражают нашу страсть к природной гамме: коралловый цвет в 2019 году сменился в 2020 классическим синим, который, по словам Pantone, «отражает необъятное вечернее небо». Учитывая, что все больше людей переходит на вегетарианскую диету, а термин «climate emergency» («чрезвычайная климатическая ситуация») даже был назван словом года редакцией Оксфордского словаря, то становится очевидным, что в 2020 году экологическим проблемам будет уделяться самое пристальное внимание. Сверху: Blumarine весна-лето 2020

В Милане шоу Versace весна-лето 2020 закрылось показом ремейка знаменитого «тропического» платья, в котором Дженнифер Лопес появилась на церемонии вручения Grammy Awards в 2000 году. В свое время платье вызвало такой фурор, что в Google посвятили ему отдельную вкладку, которая появляется при поиске фразы «Versace jungle dress». Успех ремейка был ничуть не меньше, чем у оригинала, представленного почти 20 лет назад. В Gucci в сезоне весна-лето 2020 представили серию зеленых нарядов, созданных под руководством креативного директора Алессандро Микеле. Словно по указке WGSN, бренд включил в новую коллекцию мятные костюмы, брюки широкого кроя и шифоновые рубашки в сочетании с ярко-зелеными платьями в горошек, бомберами в расцветке колор-блокинг и атласные костюмы для мужчин и женщин. В Fendi тропические цветочные принты можно было заметить на блестящих куртках и мини-юбках. Шоу-показ, организованный Сильвией Вентурини Фенди и ее командой впервые после смерти креативного директора Карла Лагерфельда, был вдохновлен рассветами и закатами нежного итальянского лета. Шоу получилось тематически нейтральным и запомнилось завершенными образами, дополненными панамами и обувью в одном стиле. Принты Fendi были довольно скромными по сравнению с яркими цветочными узорами Marni. В новом сезоне бренд сделал акцент на колор-блокинге с оттенками зеленого и синего цвета, деконструированных платьях и тропических принтах, а вишенкой на торте стали огромные листья монстеры деликатесной, которые одевали в качестве головных уборов. Креативный директор Франческо Риссо представил свой вариант эко-стиля в коллекции весна-лето 2020, использовав органический хлопок, переработанный текстиль и кожу. Missoni, известный своим зигзагообразным узором, всегда радует поклонников радужной палитрой и сезон весна-лето 2020 не стал исключением. И хотя фирменные принты резонировали со сдержанными строгими образами,

не обошлось без цветочных узоров с тропическими зелеными оттенками. Особого внимания заслуживают легкие шифоновые юбки макси с принтами в стиле импрессионизма и полосатые брюки в различных оттенках зеленого. Дизайнер Анджела Миссони также не обошла стороной тему экологичности, вручив моделям лампы Little Sun на солнечных батареях, созданные датско-исландским художником Олафуром Элиассоном. Зеленые образы Salvatore Ferragamo позволяют взглянуть на эко-тренд с другой стороны. Идеальное летнее платье-рубашка с изумрудными античными мотивами на желтом фоне просто создано для отдыха на курортах Итальянской Ривьеры. Зеленый также стал ключевым цветом в коллекции вязанных мини-шортов, кожаных тренчей, вязанных мини-платьев и платьев в пол с открытыми плечами. На комбинезонах и мужских рубашках и брюках можно было заметить бордовые принты с изображением подводного мира, ставшие продолжением природной тематики. Уникальная коллекция Luisa Spagnoli на тему тропиков была вдохновлена нарядами испанских танцовщиц и сочетает темно-зеленые шелковые платья макси и огненно-красные платки. В Blumarine отдали предпочтение преимущественно женственным образам с изящными цветочными узорами, оборками и шифоном. Все, что вам нужно этим летом – это зеленый парчовый костюм и кружевное мини-платье. В Annakiki сделали ставку на гендерно-нейтральные образы в африканской палитре – элегантное платье цвета хаки, кожаный блейзер оверсайз и изумрудные костюмы. Тот факт, что тема экологии получила такое освещение на Миланской неделе моды не может не удивлять, однако это хорошая новость как для дизайнеров, так и для поклонников моды. От брендов, акцентирующих внимание на эко-проблемах, до коллекций, изобилующих тропическими оттенками и принтами, – все говорит о том, что в сезоне весна-лето 2020 нам необходимо взять ответственность за экологическую ситуацию в мире, пока не стало слишком поздно. globalblue.com

44: STYLE WITH SUBSTANCE СТИЛЬ СО СМЫСЛОМ Крупнейшие модные дома Италии внедряют образовательные программы для поддержки местных общин, населения и культуры. Джинджер Роуз Кларк рассказывает о больших брендах с широкой душой Филантропия в итальянской индустрии моды явление отнюдь не новое. Многие ведущие бренды страны делали вклад в реставрацию важных памятников: Bottega Veneta помог восстановить пострадавший от наводнения собор Святого Марка в Венеции, Bulgari – Испанскую Лестницу в Риме, а Fendi – серию римских фонтанов. Некоторые бренды открыли специальные фонды для благотворительных нужд, например, Fondazione Zegna от Ermenegildo Zegna. А в последнее время набирает популярность тренд, в соответствии с которым бренды предпочитают делать вклад в образование. В августе 2019 года в школе моды Polimoda объявили о совместном с Missoni открытии магистратуры по дизайну трикотажа, которая начнет действовать в январе 2010 года. Руководство школы, которая расположена во Флоренции, считает, что совместная работа с модными брендами пойдет на благо студентам. По словам директора школы, Данило Вентури, «сотрудничество с брендами позволит студентам получить ценнейший опыт. Если вы хотите связать свое будущее с индустрией моды, то лучше всего учиться у ее лидеров. Забудьте о книгах — наши учителя, наставники и бренды-партнеры помогают студентам учиться у лидеров. Мы сокращаем разрыв между теорией и практикой». Объединяя усилия, модные бренды и образовательные учреждения также могут помочь в подготовке будущих специалистов. «Процесс создания тканей для одежды значительно отличается от, скажем, создания платья или другого предмета гардероба при помощи вязальной машины, – поясняет креативный директор Анджела Миссони в рекламном видео для новой образовательной

программы. – Поэтому нам нужны молодые дизайнеры, которые будут специализироваться в первую очередь на трикотаже». Теоретические знания студенты получают от преподавателей школы Polimoda, а практические навыки помогает освоить Missoni. Эффективность такого подхода не оставляет сомнений. «Модные бренды оказывают нам всяческую поддержку и предоставляют студентам уникальную возможность учиться и вдохновляться у современных лидеров индустрии, – говорит Вентури. – Дома моды верят в наших студентов и видят их потенциал». Инвестиции в образование будущих поколений являются залогом долголетия для итальянских брендов и способствуют процессу развития и трансформации индустрии. Образование – это еще один способ внести свой вклад в общество. Брунелло Кучинелли, основатель одноименного кашемирового бренда, пожертвовал средства на восстановление средневекового города Соломео, в котором базируется штаб-квартира бренда. Кучинелли увлекается философией и придерживается гуманистического подхода к развитию значимого для него города, в котором помимо фабрики и фирменных мастерских имеется школа декоративноприкладного искусства. Она была вдохновлена такими провидцами 19-го века, как Джон Раскин и Уильям Моррис, и предлагает различные курсы: от вязания, кройки и шитья до садоводства и работы с камнем. Согласно вебсайту бренда, это дает работникам «возможность понять настоящую ценность мастерства как формы искусства. Это зарядило их энтузиазмом и позволило по-другому взглянуть на свою работу». Руководство бренда полагает, что образование для сотрудников идет «рука об руку с возрождением мастерства, что в свою очередь придает работе новое моральное и экономическое содержание». Это кредо подтверждается при первом взгляде на вебсайт компании, который в равной мере уделяет внимание и философии основателя, и городу Соломео, и коллекциям одежды. Социальная ответственность, проявляющаяся в таком формате, несет в себе целый ряд преимуществ: globalblue.com

благосостояние сотрудников повышается, появляется лояльность и чувство смысла, усиливается идентичность бренда и его популярность среди потребителей. Prada объединила усилия с MIP Politecnico di Milano и школой бизнеса Neoma, открыв магистратуру по управлению роскошью (IMLux). 12-месячный курс должен познакомить студентов со всеми тонкостям работы в индустрии роскоши и подготовить к управленческой работе. Магистратура IMLux в значительной степени посвящена ведению бизнеса, но в то же время программа включает культурные аспекты роскоши. Так, во время обучения студенты подробно знакомятся с понятием «Made in Italy и всем, что оно олицетворяет». Школа Polimoda также делает все, чтобы вписать Италию, и особенно Флоренцию, в контекст мировой культуры. «Polimoda – это флорентийский проект, который оперирует в мировом масштабе, – говорит Вентури. – Поэтому мы постоянно налаживаем связи между Флоренцией и городами по всему миру». По его мнению, образование в сфере соды играет особую роль в этом процессе: «Флоренция – город искусства, в то время как мода – это индустрия, которая черпает вдохновение в искусстве и дарит миру настоящие шедевры. Для нас – это культурный туризм, который не основан на эксплуатации городов, а напротив, способствует дискуссии о их развитии и о том, какими мы хотим их видеть в будущем». Делая акцент на образовании, итальянские бренды и школы моды сохраняют культурное наследие своей страны и поддерживают всемирно известную репутацию эталона «Made in Italy».

50: HIGHLY DESIRABLE ВЕЧНОЕ СИЯНИЕ Итальянские ювелирные традиции уходят корнями в глубокое прошлое, и современные бренды страны не перестают радовать инновационными украшениями. Люсинда Тернер рассказывает о новинках высокого ювелирного искусства Италии

Италия является родиной многих выдающихся ювелирных ателье: от знаменитых бутиков на старинных улочках Флоренции до роскошных брендов на миланской Via Montenapoleone. Итальянские украшения всегда пользовались популярностью у приезжающих на шоппинг туристов, но в последние годы спрос на «высокие» ювелирные изделия ведущих брендов страны значительно вырос. Большинство клиентов понимают разницу между бижутерией и ювелирными украшениями, однако есть и третий тип украшений — «высокие» ювелирные изделия, которые можно сравнить с дизайнерскими коллекциями от кутюр, которые предлагают совершенно другой уровень качества, внимания к деталям и роскоши в каждой отдельно взятой вещи. В таких украшениях драгоценные камни сверкают ярче софитов, а техника обработки находится на грани искусства. В последние годы рынок стремительно вырос, и покупатели готовы платить шестизначные суммы за эти уникальные сокровища. Большинство показов кутюрных коллекций украшений проходит дважды в год в Париже во время Недели высокой моды, куда съезжаются крупнейшие ювелиры мира. Не секрет, что самые яркие драгоценности привозят именно из Италии. Buccellati, один из самых престижных и знаменитых ювелирных брендов Милана, на протяжении последнего столетия был светилом ювелирной индустрии Италии. Компания выпускает изысканные классические коллекции с 1919 года, а в честь столетнего юбилея ювелиры бренда создали фирменную огранку. На разработку бриллианта Buccellati ушло больше года; он имеет 57 граней, выполненных в строжайшей пропорции, которая позволяет максимально оптимизировать преломление света. Все это придает камню дополнительный уровень эксклюзивности, которого требует рынок дизайнерских ювелирных изделий. Камень в новой огранке можно найти в самых разных коллекциях Buccellati: серьгах, ожерельях, часах и даже чехлах для iPhone. Бренд умело сочетает старину и инновации, находя вдохновение в мифологии древних греков и римлян, а также итальянском искусстве. Не остается без внимания и поколение миллениалов, которое Сверху: кольцо с бриллиантом огранки Buccellati

играет первоочередную роль на современном ювелирном рынке. Дельфина Делеттрез-Фенди, не понаслышке знающая о влиянии миллениалов, сама является представителем этого влиятельного в финансовом отношении поколения. Ее бренд Delfina Delettrez-Fendi, основанный в 2007 году, поставил перед собой несколько задач – переосмыслить ювелирную индустрию, сделать ее более юмористичной и привнести в нее атмосферу панка. После небывалого спроса на индивидуальные и эксклюзивные украшения, Делетрез решила уделить внимание «высокому» ювелирному делу. Ее бренд больше не использует полудрагоценные камни, делая акцент на 14-каратном золоте, платине, белых бриллиантах и таких драгоценных камнях, как манганит и цаворит. Новая коллекция Tourbillon, вдохновленная ювелирными украшениями как формой искусства, включает изделия, напоминающие научные инструменты. «Я всегда интересовалась механическими изобретениями, – заявила Делетрез в интервью WWD. – Мне действительно нравится создавать украшения, отдельные элементы которых, например, жемчуг, несут не только декоративную функцию, но и практическую». В то время как мир дизайнерских украшений часто рассматривается как эксклюзивный клуб с доступом исключительно по приглашениям, для Делетрез это совсем не так. «Когда я начинала работать, мне было забавно нарушать правила не потому, что я хотела выглядеть бунтаркой, а просто потому, что я не знала всех правил создания ювелирных изделий», – заявила она. Предлагая новый подход к дизайну и не спеша смещая акцент с обычных ювелирных украшений на «высокие», Делетрез смогла значительно расширить аудиторию поклонников и привлечь молодых покупателей к элитному миру высокого

ювелирного искусства. Два крупнейших итальянских дома моды, Gucci и Armani, выпустили свои первые коллекции дизайнерских ювелирных украшений в 2019 году. Оба бренда являются лидерами индустрии роскоши и появление новой линии украшений было ожидаемым шагом. Каждый дом уже имеет глобальную аудиторию поклонников, которые с нетерпением ждут появления любых новинок. Gucci описывает свой ювелирный дебют как «современную эволюцию мира драгоценностей, выраженную в форме украшений от кутюр». Именно такой современной интерпретации давно ждали поклонники модного гиганта. Миланский ювелирный бренд Sabbadini выпускает классические украшения с 1940 года, однако сегодня он известен благодаря коллекциям «высокого» ювелирного дела. «Женщины всегда стремятся к чему-то новому, когда у них уже есть классические украшения, такие как свадебное кольцо или традиционные бриллиантовые серьги», – говорит генеральный директор Пьерандреа Саббадини. Применение передовых технологий и таких материалов, как титан, керамика и резные камни, помогло бренду завоевать лояльных покупателей, которые ценят роскошь высоких ювелирных украшений и привлекательный дизайн бижутерии. За последнее десятилетие спрос на дизайнерские украшения рос в геометрической прогрессии, и, по словам Саббадини, настоящий ювелир должен освоить несколько рынков. «Я думаю, что сегодня, чтобы быть успешным ювелиром, просто необходимо иметь в своей коллекции украшения с уникальными камнями стоимостью от 3000 тысяч евро и выше», – поясняет он. Каждый из этих итальянских домов предлагает как доступные коллекции ювелирных украшений, так и дизайнерские.

Сверху: серьги Sabbadini с желтыми бриллиантами

В этом и кроется секрет их успеха, ведь они открывают для своих поклонников доступ к новому миру прекрасного. Пока мировой ювелирный рынок продолжает расширяться, предлагая широкий выбор на любой вкус и кошелек, ведущие итальянские ювелиры переосмысляют эксклюзивные украшения в современном ключе.

86: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить Tax Free формы для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €154.95 и сэкономьте до 15.5% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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日本語翻訳

38: THE GREEN LIGHT

今期ファッションのメッセージは「グリーン」

成長と再生の季節、春といえば緑色だ。ミラノで披露された2020年春夏コレクションでは、大胆な色や草木柄のプリントがキャットウォークにあふれ、葉や花を使った帽子や髪飾りも見られた。デザイナーたちは色合いそのものに注目しただけでなく、自然や自然に優しいサステナビリティイニシアチブからもインスピレーションを得ている。ロンドンに拠点を置くトレンド予想会社WGSN は、2020年の流行色の一つに「ネオ・ミント」を挙げている。「楽観的でジェンダーニュートラルな」色が、科学技術と自然の協調を思わせるからだという。パントン・カラー・オブ・ザ・イヤーは2019年の色も 2020年の色も、自然界の状態に高い関心を寄せる今の世情を反映している。2019年の「リビング・コーラル」に代わり2020年は「クラシック・ブルー」が選ばれたが、この色はパントンいわく「広大無限な夕方の空を思わせる」という。ヴィーガニズムを実行する人が増え、オックスフォード辞書で「クライメート・イマージェンシー」がワード・オブ・ザ・イヤーに選ばれる昨今だ。2020年は環境問題がより大きな関心事になるのは間違いない。植物の美を愛でるミラノでの2020年春夏、その決定的瞬間はといえばやはり、ヴェルサーチの代表作トロピカルリーフ模様のプリントドレスのアップデート版が登場した時だろう。2000年のグラミー賞授賞式でジェニファー・ロペスが着た緑のドレスはインターネット上で大いに注目され、「ヴェルサーチ・ジャングルドレス」の検索のあまりの多さにグーグルがグーグルイメージを作ったほどだ。同ブランドの2020 年春夏コレクションショーを締めくくった復刻版ドレスは、20年近く前にロペスが受賞式で着た時のようにファッション界に大きな反響を呼んだ。グッチはクリエイティブディレクター、アレッサンドロ・ミケーレの下、2020年春夏コレクションで様々なトーンの緑色を披露した。WGSNの予想通り、ミントグリーンがスーツから幅広パンツ、シフォンシャ上：ルイーザ・スパニョーリ春/夏2020

ツまで広く使われ、明るい緑色のポルカドットのドレス、カラーブロックで構成されたボマージャケット、男女用のサテンのスーツなども交えて披露された。一方フェンディでは、豊かな光沢のジャケットやミニスカートにトロピカルな花模様が見られた。シルヴィア・ヴェントゥリーニ・フェンディとそのチームがクリエイティブディレクターのカール・ラガーフェルドの死後初めてこの行ったショーは、かぐわしいイタリアの夏をイメージしたものだ。お揃いのバケットハットと靴で頭の先からつま先まで完璧にキメたルックスは、それ以外はニュートラルなテーマのショーの中で特に目立つ。控えめなフェンディのプリントに比べ、マルニのプリントは鮮やかな花模様だった。活気あふれるショーの目玉は、グリーンとブルーのカラーブロック構成のルックスや、ディコンストラクテッド（解体構築的）なドレス、トロピカルとジャングルを掛け合わせたようなプリントなど。中でも極めつけはホウライショウの葉の帽子だった。クリエイティブディレクターのフランチェスコ・リッソはオーガニックコットンやアッ

トロピカルプリントから植物をモチーフにしたアクセサリー、ナチュラルでサステナブルな生地まで、ミラノのデザイナーは2020年の春夏コレクションで「グリーン」を前面に押し出している。ファニ・マリがレポートする。

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プサイクルしたテキスタイル、再利用されたレザーなどを中心とした2020年春夏コレクションで、サステナビリティをお洒落に見せた。象徴的なジグザクニットで知られるミッソーニはいつもカラフルなコレクションを繰り出してくるが、今回も例外ではなかった。プリントと控えめなテーラリングをバランスよく配した中に、トロピカルグリーンや花模様が登場。中でも出色は、印象派風の花模様が踊る軽いシフォンのマキシスカートと、様々なグリーンを使ったストライプのパンツだった。デザイナーのアンジェラ・ミッソーニはリッソと同じく、エコロジーに関する主張をショーに盛り込もうとした。モデルたちがショーのフィナーレで、グローバル気候マーチに敬意を表してオラファー・エリアソンがデザインした「リトルサン」ソーラーライトを持って勢ぞろいしたのだ。サルヴァトーレ・フェラガモのグリーンルックは、このトレンドを独自の解釈で見せた。古代ローマをヒントにしたモチーフを黄色地にアイヴィグリーンでプリントしたフワッと軽い完璧なサマーシャツドレスは、イタリアンリビエラでの休暇でビキニの上に重ねるためにデザインされたもの。ニットのミニショーツ、革のトレンチコート、クロシェ編みのミニドレス、オフショルダーのマキシにヴァーダントグリーンが使われていたほか、シャンプスーツやメンズのシャツとパンツに深い海老茶色で植物の柄をプリントし、自然の色のトレンドを単なるグリーンだけでなく広げて衣服に展開している。ジャングルのテーマをユニークに解釈したルイザ・スパニョーリのデザインは、スペインのダンス衣裳にインスピレーションを得たもので、森の深緑のシルクマキシに火のように赤いヘッドスカーフを組み合わせて見せた。ブルマリンではデリケートな花柄やフリル、シフォンなど、自然をいかにも女性らしい表現で追究した。このブランドが緑色で繰り出したブロケードのスーツやレースのミニドレスがあれば、夏の衣裳は完璧だ。アンナキキはサファリトーンをカーキのステイトメントドレスや大ぶりのレザーのブレザー、森林色のスーツに使い、両性的ルックスで女性らしさを表現できることを証明した。ミラノ・ファッションウィークに気候変動に関する強い主張を打ち出すという要素があったのは意外かもしれないが、これはデザイナーにとっても消費者にとっても歓迎すべき方向性だ。自然保護問題に直接触れるブランドもあれば、トロピカルなトーンやジャングルプリントを披露したコレクションもあり、ミラノ発の2020年春夏のメッセージは明らかに「手遅れになる前に手を打ち、環境に良い方向の変化をもたらす必要がある」だ。

44: STYLE WITH SUBSTANCE 中身のあるスタイルイタリアの高級ファッション会社が、地元のコミュニティや社会、文化を支援する手段として教育に目を向けている。寛大な心を持ったビッグブランドをジンジャー・ローズ・クラークがが紹介する。イタリアのファッション業界では慈善は目新しいものではなく、この国の一流高級ブランドの多くが有名なランドマークの修復に貢献してきた。例えばボッテガ・ヴェネタは洪水に見舞われたベニスのサン・マルコ寺院のバシリカの復旧を支援しているし、ブルガリはローマのスペイン階段の修復資金を提供した。フェンディもローマを中心に「フェンディ・フォー・ファウンテンズ」を展開している。また、エルメネジルド・ゼニアのゼニア財団など、様々な慈善事業への寄付を目的とした財団をいくつかのレーベルが設立してきた。

上（左から）：フェンディ春/夏 2020; ポリモーダのニットウェア博士課程に協力するアンジェラ・ミッソーニ

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そうした利他的な動きに最近新たなトレンドがでてきた。ブランドが教育に投資しだしたのだ。 2019年8月にポリモーダ・ファッションスクールが、ミッソーニと共同で2020年1月からニットウェアデザインの修士号課程を設立すると発表した。フィレンツェを拠点とするこの機関では有名高級ブランドとの協働が学生にとって重要な礎になると考えていると、ポリモーダ理事のダニーロ・ヴェントゥーリはいう。「ファッションブランドとのパートナーシップを通じて、学生は実地学習ができます。ファッション界で働きたいなら、業界から直接学ぶことが肝要なのです。教科書なんて忘れていいんです。当校の教授陣や指導者、ブランドパートナーのおかげで業界トップから学ぶことができるのですから。教育と業界のギャップを埋めることこそがポリモーダの役割なのです。」高級ブランドとファッション教育機関が手を組めば、将来のためにスキルを持った労働力を確保する上でも役立つ。クリエイティブディレクターのアンジェラ・ミッソーニがこの新コースのプロモーションビデオでこう語っている。「洋服の服地をデザインすることと、編み機から直接ドレスや衣装を創り出すことは全く異なります。だからニットウェアを専門とする若手デザイナーが必要なのです。」学生はポリモーダから技術を教わり、ミッソーニからは実践的なサポートを受ける。お互いに相乗効果があるのは明らかだ。「高級ブランドが当校に投資してくれています。学生が現代のファッションリーダーから刺激的な話を聞いて自分の宝にしていく機会をそれらのブランドが必ず与えてくれると、私たちは信頼しています」とヴェントゥーリ。「高級ブランドは私たちと同じくらい学生の力を信じ、ポテンシャルを見出してくれています。」イタリアの高級ブランドは将来の世代の教育に積極的に投資することにより自社の寿命を延ばし、常に新しく生まれ変わるサイクルを作っているのだ。教育はまた、地元コミュニティへの還元手段でもある。同名のカシミアレーベルを創設したブルネロクチネリは、ブランドの拠点である中世の町ソロメオを復興してきた。哲学好きのクチネリはソロメオの開発にあたってヒューマニスト的なアプローチを採り、自社の工場と工房に加えて「フォロ・デッレ・アルティ（アートフォーラム）」の一環として芸術と工芸の学校を設立しました。ジョン・ラスキン、ウィリアム・モリスといった19世紀の先見者からインスピレーションを得た同校では、テーラリング、パターン裁断、ニットウェアからガーデニング、園芸、石工技術に至るまで様々なコースを提供している。同ブランドのウェブサイトによると、これにより従業員に「芸術の一つの形としての職人技の真の価値を理解し評価する機会が与 globalblue.com

えられている」という。「従業員は自分の仕事に情熱を持ち、張り切って臨むようになりました。」同レーベルでは従業員教育の恩恵は「わが社の職人技が見事に復活し、仕事に道徳上、経済上の尊厳が加わったことに密接に関係している」と考えている。こうした精神は、コレクションはもちろんブランド創立者の哲学やソロメオにも同様に焦点を当てている同社のウェブサイトを見れば明らかだ。この種の社会的責任や支援活動は様々な形で価値を付加する。従業員の福祉の増進や目的意識、忠誠心の強化のみならず、ブランドアイデンティティの強化にもつながり、多くの顧客にとっても魅力的な特徴となる。プラダはミラノ工科大学、ネオマ・ビジネススクールと共同でラグジュアリーマネジメントの国際修士課程（IMLux）を創設した。12ヶ月のこのコースでは高級品業界の仕事の一部始終を教え、最終的には管理職に就けるようにすることを目指している。IMLux コースはビジネス主体の内容だが、学期中をイタリアで過ごす学生は素晴らしい「メイド・イン・イタリア」の醍醐味を学ぶなど、高級品の文化的側面についても深い洞察を提供する。ポリモーダは世界の文化におけるイタリア、特にフィレンツェの位置づけにも積極的に関わっている。「当校はフィレンツェの学校ですが、世界的規模で活動しています」とヴェントゥーリはいう。「ですから、フィレンツェと世界各都市との架け橋を造り続けているのです。」そのプロセスの中でファッション教育は独特の役割を担っていると、彼は考えている。「フィレンツェは芸術都市。そして、ファッションは芸術に根差した文化的産業であり、芸術作品を創り出すこと

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ができる産業でもあります。私たちにとってこれは文化観光。都市の恩恵をただ受け身で享受するのでなく、次世代のためにどういった将来を形づくるかという議論の中心に都市を置くのです。」教育を優先することによって、イタリアの最も由緒ある高級ブランドやファッション機関は国の文化遺産を守り、「メイド・イン・イタリア」という基準の世界的評判を維持している。

50: HIGHLY DESIRABLE 羨望のジュエリー

イタリアは昔からこの上なく美しいファインジュエリーを生み出してきた国。そのイタリアで今、革新的なジュエラーがさらなる高みを目指し腕を競っている。ルシンダ・ターナーが、人気高まる現代イタリアンハイジュエリーを取材した。

PHOTO: CESARE GUALDONI

イタリアにはフィレンツェの歴史香る通りにある老舗ブティックから、ミラノのモンテナポレオーネ通りの高級ブランドまで、優れたジュエリーアトリエが多い。イタリアの宝石は目利きのショッピングリストの上位に必ず挙がるアイテムだが、近年はイタリアの一流ファッションレーベルが提供するハイジュエリーへの需要が高まっている。クライアントはコスチュームジュエリーとファインジュエリーの違いがわかる人がほとんどだが、ハイジュエリーはデザイナーのクチュールコレクションのようなもので、一段と高い品質、細部へのこだわり、一品モノの一つ一つに漂う贅沢感が魅力だ。石はブリ

リアンス（光輝）が高く、複雑で繊細なテクニックによって職人技と芸術が溶け合った究極の作品となる。見事でユニークな作品に数千万円を支払ってもいいというクライアントのおかげで、ハイジュエリー市場はここ数年急騰している。ハイジュエリーコレクションは、パリのオートクチュールファッションウィークで二年に一度、世界の一部大手ジュエラーがたくさん披露するが、通にとって本物の掘り出し物はやはりイタリアにある。権威と伝統を誇るミラノ有数のジュエラーの一つ、ブチェラッティは、過去一世紀にわたりイタリアのジュエリー市場を先導してきた。1919年以来、古典的で装飾性の高いデザインのジュエリーをミラノで作り続け、100周年を記念して考案した新たなダイヤモンドカットは同社のハイジュエリーの目玉になっている。ブチェラッティカットのダイヤモンドは57面で、開発に1年以上かかった。厳密な比率でカットされ反射光を最適化したこのカットは、ハイジュエリー市場で求められる一段上の特別感を実現している。その見事なダイヤモンドは、ブチェラッティのこの上なく美しいイヤリングやネックレス、腕時計の主役に据えられ、さらにはゴールドのiPhoneケースにも使われている。このブランドでは、ギリシアやローマの神話、イタリアの古典芸術にヒントを得て古きと新しきの絶妙なバランスを実現する一方、今日のハイジュエリー市場で重要な位置を占める現代的なミレニアル世代の消費者も大切にしている。デルフィナ・デレトレズ・フェンディは、財力のあるこの世代に属し、ミレニアルのジュエリー市場を熟知するジュエラーだ。彼女が2007年に自身の名を冠したブランドを立ち上げた時、ファインジュエリー市場に楽しさとパンク精神を持ち込みたいというのが

上：サバディーニのミラノブティック

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そもそもの発想だったが、特注の一品モノを求める顧客が圧倒的に多かったため、ハイジュエリーの世界への進出を決めた。現在、このブランドは半貴石を使うのを完全に止め、14カラットの金やプラチナ、ホワイトダイヤモンドとマンガナイトやツァボライトといった貴石を専ら使用している。芸術としてのハイジュエリーという概念をインスピレーションとする新コレクション「トゥールビヨン」では、科学機器のような精密さで動く作品を披露している。「機械発明に興味があるんです。たとえば真珠という要素が単なる装飾ではなく特殊な機能を果たしているようなジュエリーを作るのが本当に楽しい」と、デレトレズは WWDの取材で語っている。ハイジュエリーの世界はいかにも特別で招待客しか入れないクラブのような印象を持たれることが多いが、デレトレズのアプローチは全く違う。「始めた頃はルール破りが楽しかった。別に意図して反抗したわけではなくて、ジュエリーのルールを知らなかっただけ」という。新鮮な息吹を吹き込み、ブランドをファインジュエリーからハイジュエリーへじっくり発展させてきたことで、デレトレズは顧客ベースを拡大し、ハイジュエリーのエリート世界へ比較的若い年代層を誘うのに成功してきた。イタリアの大手ファッションハウス、グッチとアルマーニは共に、2019年に初のハイジュエリーコレクションを発売した。どちらのブランドも高級品で知られ、ハイジュエリーを加えたことは理に適った自然な展開に思える。共に既に忠実な顧客層を確立し世界的に有名なブランドだが、はっとさせるような新商品の追求に余念がない。グッチはハイジュエリー市場への初進出を、「ハイジュエリーの貴い世界が現代的に進化したもの」だとしている。顧客が待ち望んでいたのは、まさにこの現代的な解釈だった。ミラノのジュエラー、サバディーニは1940年から古典的ジュエリーを作り続けてきたが、今は現代的なハイジュエリーで名をはせる。「女性は、ウェディングリングや伝統的なダイヤモンドのイヤリングなど古典的なジュエリーを買った後、何か違ったものを常に探し求めているものです」と、CEOのピエランドレア・サバディーニはいう。同社は先端技術とチタン、セラミック、彫刻を施した石などの材料をコレクションに使うことにより、ハイジュエリーの贅沢感と人の目を引くコスチュームジュエリーの風変わりな魅力を兼ね備えたジュエリーを求める顧客ファンベースを確立してきた。ハイジュエリーの需要はここ10年ほどで急増したが、サバディーニによれば、その中で成功を収めるには複数の市場を制覇する必要があるという。「今の世で良いジュエラーと言えるには、3000ユーロ程度のものから極めて貴重な石を使った天井知らずの価格のものま globalblue.com

でを扱わなければならないのです。」これらのイタリアンジュエラー各社は、ハイジュエリーのほか、比較的買いやすいファインジュエリーも提供している。ファインジュエリーは顧客にとってハイジュエリーへの入口であり、素晴らしいハイジュエリーを発見してもらうきっかけになるため、成功を持続するための鍵となるのだ。世界のジュエリー市場は拡大を続け、様々な好みや予算に合わせたものを提供し続ける。そんな中、現代イタリアの一流ジュエラーはハイジュエリーをいかにもモダンに刷新している。

86: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 海外でのお買い物が免税にグローバル・ブルーの免税ショッピング制度をご利用いただきますと、世界各地の有名ショッピング街にある30万軒を超える加盟店でのお買い物がお得になります。年間2600万人が楽しまれているグローバル・ブルーの免税ショッピングを、貴方もぜひご利用ください。手続きは簡単。まず、青い星を目印に加盟店を探します。星が見当たらなければ、店員に「グローバル・ブルー？」とお尋ねください。あとは、次のステップを踏むだけです。 1. お買い物お買い物をした際は、必ずグローバル・ブルーの免税書類（タックスフリー・フォーム）を受け取ってください。 2.還付請求ご帰国の際は、まず出国地の税関で免税書類にスタンプを押してもらってから、グローバル・ブルーの還付事務所で払い戻しを受けます。お問い合わせ： taxfree@globalblue.com +421 232 111 111 €154.95以上のお買い物をすれば、購入価格の最高 15.5％の払い戻しが受けられます。最終的な払い戻し額は、付加価値税（VAT）合計から事務手数料を差し引いた金額となりますので、その旨ご了承ください。一部の空港で現金での即時払い戻しをご希望の場合は、現金取り扱い手数料が免税書類ごとに課されます。

So u v e n i r

Hit Refresh

Established in 1612, Santa Maria Novella is the oldest perfumery in Florence. Renowned around the world for its timeless scents, beautiful packaging and prestigious Made in Italy standard, the brand’s ever-expanding range of cosmetics is certainly worth making room in your suitcase for on your visit to the city. Inspired by the traditional rosewater recipe used by 14th-century Florentine friars, Santa Maria Novella now produces four invigorating body tonic waters: the original herbal Acqua di Erba di Santa Maria, the fresh and floral Acqua di Maggio, the aromatic Acqua di Gigli and Save up to 15.5% by shopping tax free, see page 86

the pictured Acqua Soave, featuring refreshing citrus scents and used to soften the skin after bathing. Created with natural ingredients, many sourced from the brand’s own private garden just north of the city, this revitalising water is the perfect remedy for dehydrated summer skin. LT Santa Maria Novella Acqua Soave water, €63, Santa Maria Novella, Via della Scala 16, 50123 Florence, +39 055 216276, smnovella.com

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