SHOP Italy Style SS16

ITALY | ИТАЛИЯ | 意大利 | イタリア

ITALY Style Edition Spring/Summer 2016

Page 58 DIGITAL DREAMS: the brands bringing cutting-edge tech to their stores

GENÈVE

IT’S TIME TO OPEN.

Pisa Orologeria.

New Flagship Store in Via Verri, Milan.

— For more information please visit www.pisaorologeria.com —

MADE IN

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Welcome to Italy

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ILLUSTRATION: ISAAC BONAN

Discover the best of this cultured European country with SHOP. Read about the labels using technology to create a memorable in-store experience on page 58, as well as the home fragrance brand to know, and much more.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.5% when shopping in Italy. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Italy. For the very latest information, visit globalblue.com.

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HUGO BOSS ITALIA S.P.A. Phone +39 02 451681

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ILLUSTRATION: RUI RICARDO – FOLIO ART

CONTRIBUTORS

Danielle De Wolfe Pop culture fend Danielle De Wolfe began her career as an art director in the fast-paced world of flm and television. Now a freelance journalist and contributor to publications including Time Out London, Sabotage Times, Esquire and Dazed Digital, she is also the founding editor of the One Stop Record Shop blog. globalblue.com

Rui Ricardo Rui Ricardo created this season’s cover illustration for SHOP Italy.

His eye-catching artwork has previously been commissioned by the Telegraph, Samsung and Defra, among others. His magicalrealistic style makes him a perfect illustrator for this cover, inspired by our feature on page 58 about the shops using technology to enhance the in-store experience. It shows a woman pulling her dream dress from an interactive screen.

Explore our archive of cover illustrations at globalblue.com/covers.

Beth Druce After gaining an MA from Central Saint Martins in London, Beth Druce began her career at GQ magazine. She is now a fashion and luxury writer, and also works as a consultant for a variety of luxury fashion companies. For this edition of SHOP, she writes about this season’s bold new looks for women from Italy’s designers.

shop at santonishoes.com

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Rui Ricardo Contributors Beth Druce, Maria Kirchen-Hill Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Fashion coordinator Fani Mari Fashion intern Danielle De Wolfe News editor Rebecca Davies Assistant news editor Theresa Harold Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Charlotte Rogers Artwork editor Simon Thompson Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yangzi Liang, Manqing Li Chinese translators Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Japanese editor Kyoko Nishimoto Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak AVP business development manager Patrice Janet Art director Fabio Gervasoni Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakki Digital production manager Andrew Lugton Production assistants Olivia Chou, Sammy Ha

G L O B A L B L U E I TA LY Country manager Stefano Rizzi Marketing sales managers Antonella Bertossi, Flavio Gatti Marketing coordinator Alberta Reinach Marketing sales executive Eleonora Busico Sales key account manager Stefano Cardinale Sales account manager Marco Cavalli Global account managers Simone Borgheresi, Sabrina Schiavone, Salvatore Smith Key account managers Monica Affaticati, Benedetta Andreini, Caterina De Bernardo, Sabrina Galessi, Manuela Intili, Consuelo Murari, Marco Savino Account managers Nicoletta Aromando, Alessandro Bonincontro, Rodolfo Borella, Ludovica Bragato, Nadia Busletta, Laura Durante, Gabriele Giuntini, Diana Martin, Sonia Mura, Francesca Ramiccia, Mattia Sardaro, Giordano Senzacqua Global Blue, Via Carlo Noé 33, 21013 Gallarate, Varese, Italy

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue

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CONTENTS p.66

Products

Features

18 Check Out SHOP selects a standout piece from Italy this season 20 Our Favourites Designer Angela Biani reveals her top tips for spring/ summer 2016 22 Products Key looks for the season, from fashion and footwear to jewellery and accessories 36 Street Style Our pick of Italy’s best dressed during Pitti Immagine spring/summer 2016 men’s fashion week

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News 38 Shop Window One store not to be missed in Italy 40 News Seasonal updates on shops, services and new products

Cover story:

The New Reality Italy’s most exciting boutiques are using technological advancements to enhance the in-store experience, writes Maria Kirchen-Hill 66 Smells Like Home The scents around us shape our experience of the world, says Dr Paolo Vranjes.

Hannah Lewis talks to the master perfumer about his groundbreaking approach to home fragrances 72 Italy’s New Woman On the catwalks in Milan, the trademark glamour of Italian labels has been replaced with bold, individual style, explains Beth Druce

Above: Florence-based Dr Vranjes has become known for its high-quality home fragrances

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CONTENTS Experience

Essentials

80 Raising The Bar An aperitivo in Italy is so much more than just a drink, says Isabella Redmond Styles

122 How To Shop Tax Free The simple steps to saving money on your shopping

Guide

124 Русский Перевод 130 美文翻译 133 日本語翻訳

87 Maps and guides to the key shopping areas of Rome, Milan, Venice, Florence and Naples

Translations

Souvenir 138 The essential item to bring home

p.103

Above: Coin Excelsior department store, Venice

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CHECK OUT

MODEL TIMEKEEPING For spring/summer 2016, Tag Heuer has created a diamondstudded special edition of its Carrera watch, inspired by its brand ambassador, British model Cara Delevingne. The elegant Carrera 41mm Cara Delevingne edition features a black titanium carbide coated case, a fnebrushed steel strap coated in the same material, and an anthracite dial with rose gold detailing Save up to 15.5% by shopping tax free, see page 122

and diamonds around the edge.

The back of the case is stamped with a head of a lion, in reference to Delevingne’s star sign, Leo. fm Tag Heuer Cara Delevingne Carrera 41mm watch, €3,750, Tag Heuer, Calle Seconda dell’Ascension, San Marco 1298, 30124 Venice, +39 041 521 1401, tagheuer.com FOR M A P GO TO PAGE 103

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MY FAVOURITES: Angela Biani Angela Biani works closely with her father on both his eponymous Alberto Biani menswear label and on the Atelier Archivio line, whose pieces for men and women are inspired by designs from the brand’s earlier days. She is also the artistic director, with Chicco Barina, of Seafarer, a heritage brand known for its bellbottom trousers that was relaunched with a more contemporary look in 2013. She shares her Milan insider tips for spring/summer 2016 with Ximena Daneri

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1. ‘Of my pieces for Seafarer, my favourites this season are the Syrena jeans, and Penelope jeans in white denim’

2. ‘Cavalli e Nastri has been one of my favourite stores in Milan since I was young. I usually fnd beautiful vintage bags and skirts there’

3. ‘When I am in Milan, I usually stop at Laura Urbinati.

I love its lingerie and the fact that it’s possible to coordinate it with what I wear’

Cavalli e Nastri, Via Brera 2, 20121 Milan, +39 02 7200 0449, cavallienastri.com

Laura Urbinati macramé lace bra, €138, and knickers, €91, Laura Urbinati, Piazza Sant’Eustorgio 6, 20122 Milan, +39 02 836 0411, lauraurbinati.com

Seafarer Syrena jeans, €490, Antonia, Via Cusani 5, 20121 Milan, +39 02 8699 8340, theseafarer.com

Save up to 15.5% by shopping tax free, see page 122

S H O P | 21

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5. ‘One product I always have in my bag is a Chanel Rouge Allure lipstick in Pirate’ Chanel Rouge Allure lipstick, €32, La Rinascente, Piazza del Duomo, 20121 Milan, +39 02 88521, chanel.com

4. ‘You’ll fnd a good choice of Alberto Biani clothing at Banner. The washed-cotton canvas raincoat and white cotton drill trousers for spring/summer 2016 are a must’ Banner, Via Sant’Andrea 8A, 20121 Milan, +39 02 7600 4609, albertobiani.com

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6. ‘TYG is a new trendy eyewear brand, and very Milanese.

Its new collection is inspired by Bauhaus, and each item is named after one of the movement’s designers’ TYG Gropius sunglasses, €230, 10 Corso Como, Corso Como 10, 20154 Milan, +39 02 2900 2674, tygspectacles.com

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POWER PINK Neutral tones are the perfect summer combination 1

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1. Calvin Klein bag, €245, Calvin Klein, Corso Buenos Aires 17, 20124 Milan, +39 02 2953 2164, calvinklein.com

3. Swarovski bracelet, €99, Swarovski, Via dei Calzaiuoli 43R, 50122 Florence, +39 055 216227, swarovski.com

2. Damiani ring, €2,690, Damiani, Salizada San Moisè, San Marco 1494, 30124 Venice, +39 041 520 5395, damiani.com

4. Tod’s shoes, from €370, Tod’s, Via della Spiga 22, 20121 Milan, +39 02 7600 2423, tods.com 5. Cos coat, €190, Cos, Via della Spada 1, 50123 Florence, +39 055 281093, cosstores.com

Save up to 15.5% by shopping tax free, see page 122

CrAfTING ETErNITy SINCE 1755 Our continuous history is reflected in the Harmony collection.

A new legacy has dawned.

Harmony d ua l t i m e

Geneva official watchmaking certification

VENEZIA - Piazza San Marco, 67 - Tel. 041 5230609 VICENZA - Corso Palladio Galleria Porti, 2 - Tel. 0444 546313 www.salvadori-venezia.com

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GOLD DUST Add touches of gold and opulent accessories for a luxurious look 1

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1. Chanel Illusion d’Ombre long-wear luminous eyeshadow, €30.50, Sephora, Corso Vittorio Emanuele II 24-28, 20122 Milan, +39 02 7628 0495, chanel.com

3. Agnona shoes, €700, Agnona, Via Sant’Andrea 11, 20121 Milan, +39 02 798649, agnona.com

2. Diana Vreeland Devastatingly Chic perfume, 100ml, €215, L’Olfattorio, Via de’ Tornabuoni 6, 50123 Florence, +39 055 286925, dianavreeland.com

4. Hermès scarf, €345, Hermès, Via Montenapoleone 12, 20121 Milan, +39 02 7600 3495, hermes.com

Save up to 15.5% by shopping tax free, see page 122

S H O P | 25

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PHOTOS: (2) CARLO BEVILACQUA; (3) STUDIO DES FLEURS

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5. Burberry coat, €3,195, Burberry, Via Montenapoleone 12, 20121 Milan, +39 02 3601 0852, burberry.com

7. Frey Wille watch, €1,935, Frey Wille, Piazza San Marco, San Marco 53, 30124 Venice, +39 041 520 0807, freywille.com

6. Salvatore Ferragamo earrings, €160, Salvatore Ferragamo, Via Montenapoleone 3, 20121 Milan, +39 02 7600 0054, ferragamo.com

8. Bulgari bag, €3,000, Bulgari, Via dei Condotti 10, 00187 Rome, +39 06 696261, bulgari.com

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TECH OFF Snap up gadgets that will satisfy even the most curious-minded 1

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1. GoPro HD Hero 4 Edition camera, €529.99, Euronics, Viale Gioacchino Rossini 11-13, 00197 Rome, +39 06 2276 9227, gopro.com

3. Vertu Signature Touch phone, €9,400, Vertu, Via Montenapoleone 29, 20121 Milan, +39 02 777 3171, vertu.com

2. Logitech iPad keyboard, €82.99, MediaWorld, Centro Commerciale Primavera, Viale della Primavera 194, 00172 Rome, +39 06 2433 3203, logitech.com

4. Apple watch, from €419, Apple, Piazza della Repubblica, 50123 Florence, +39 055 464 1900, apple.com

Save up to 15.5% by shopping tax free, see page 122

loriblu.com

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STEP IT UP Blue and white make a striking palette for your footwear collection 1

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1. Church’s shoes, €430, Church’s, Via dei Condotti 57, 00187 Rome, +39 06 6919 0920, church-footwear.com

3. Ermenegildo Zegna shoes, €650, Ermenegildo Zegna, Calle Larga dell’Ascension, San Marco 1241, 30124 Venice, +39 041 522 1204, zegna.com

2. Louis Leeman shoes, €698, 10 Corso Como, Corso Como 10, 20154 Milan, +39 02 2900 2674, louisleeman.com

4. Alberto Guardiani shoes, €419, Alberto Guardiani, Corso Venezia 6, 20121 Milan, +39 02 796385, albertoguardiani.com

Save up to 15.5% by shopping tax free, see page 122

PHOTOS: (2) TAILERSTUDIO.IT; (3) CARLO BEVILACQUA

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BEACH STYLE Go for blue hues that match the sea 1

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1. Frescobol Carioca bat and ball set, €180, Luisa Via Roma, Via Roma 19R-21R, 50123 Florence, +39 055 906 4116, frescobolcarioca.com

3. Italia Independent sunglasses, €179, Italia Independent, Via Montenapoleone 19, 20121 Milan, +39 02 7862 3358, italiaindependent.com

2. A Testoni backpack, €850, A Testoni, Via Montenapoleone 19, 20121 Milan, +39 02 7600 3697, testoni.com

4. Benetton top, €24.95, United Colors of Benetton, Piazza Fontana di Trevi 91-94, 00100 Rome, +39 06 6919 0919, benetton.com

Save up to 15.5% by shopping tax free, see page 122

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EARN YOUR STRIPES A colourful jumpsuit makes a head-turning outft 1

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1. Rosantica headpiece, €240, La Rinascente, Piazza del Duomo, 20121 Milan, +39 02 88521, rosantica.com

3. Hugo Boss shoes, €795, Boss, Corso Giacomo Matteotti 11, 20121 Milan, +39 02 7639 4667, hugoboss.com

2. Gucci earrings, €1,300, Gucci, Via dei Condotti 8, 00187 Rome, +39 06 679 0405, gucci.com

4. M Missoni jumpsuit, €750, M Missoni, Corso Venezia 2, 20121 Milan, +39 02 3651 0974, m-missoni.com

Save up to 15.5% by shopping tax free, see page 122

Bambini vestiti da bambini ilgufo.it

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OUT OF THIS WORLD Silver and blue accessories are an ideal combination for the warmer months 1

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1. Tissot Chemin des Tourelles watch, €820, Tissot, Piazza del Duomo 31, 20121 Milan, +39 342 570 2963, tissotwatches.com

4. Car Shoe trainers, €250, Car Shoe, Piazza San Lorenzo in Lucina 5, 00186 Rome, +39 06 8938 5111, carshoe.com

2. Etro shirt, €535, Etro, Via del Babuino 102, 00187 Rome, +39 06 678 8257, etro.com

5. Bang & Olufsen BeoSound Moment sound system, €2,195, Bang & Olufsen, Corso Garibaldi 2, 20121 Milan, +39 02 7602 4193, bang-olufsen.com

3. Loewe bag, €2,100, Loewe, Piazza di Spagna 70-71, 00187 Rome, +39 06 6992 3598, loewe.com

Save up to 15.5% by shopping tax free, see page 122

PHOTO: (5) RASMUS DENGSØ

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STREET STYLE

PHOTOS: MELANIE GALEA/THESTREETMUSE.IT

Smart casualwear is making a comeback for men. Combining your favourite Louis Vuitton bag with prints and a relaxed blazer has never looked so cool, as attendees at Pitti Immagine Uomo proved

Save up to 15.5% by shopping tax free, see page 122

S H O P | 37

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PHOTO: STEPHANE MURATET

SHOP WINDOW

CÉLINE’S NEW LOOK French luxury womenswear label Céline has taken inspiration from its Parisian fagship for the concept of its Florence store, which reopened with a new appearance last summer. The boutique is located in a building dating from the Renaissance and remodelled in the 19th century, which provides a striking contrast to the minimalism of the interior. The ground foor is Save up to 15.5% by shopping tax free, see page 122

dedicated to accessories, ofering everything from handbags to sunglasses to leather goods. Up the stylish concrete and wood staircase is a large area displaying the shoe collection, as well as two rooms hosting ready-to-wear. Bespoke furniture, designed by Danish artist Fos, can be seen throughout the store, complementing Céline’s refned, elegant aesthetic. hl Céline, Via de’ Tornabuoni 24R-28R, 50123 Florence, +39 055 264 5521, celine.com FOR M A P GO TO PAGE 108

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TRULY SPORTING Every great label has an iconic piece, and for British heritage brand Fred Perry it is undoubtedly the tennis shirt (â‚Ź89). First seen in the 1950s, the classic style has remained popular ever since, and the embroidered laurel wreath logo has been worn with pride by everyone from tennis professionals to rebellious youths. Fred Perry reinvents the tennis shirt every season, adapting it slightly to suit the trends of the day but retaining the signature style, with each one still made in England just as it was 50 years ago. hl Eredi Chiarini, Via Porta Rossa 33R, 50123 Florence, +39 055 284478, fredperry.com FOR M A P GO TO PAGE 108

Save up to 15.5% by shopping tax free, see page 122

PHOTO: ANDREA MARTIRADONNA

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IT’S A WRAP Quintessentially British brand Burberry has installed an area in its Milan fagship store dedicated to its classic scarves. For spring and summer, lightweight cashmere scarves will be available in a selection of over 30 colourways, including popular heritage shades of camel, stone, charcoal, navy and red. The Burberry Scarf Bar provides a monogramming service that allows customers to personalise their scarves with up to three initials in two font sizes. These Scottishmade scarves are modern classics that will last well beyond the season – we particularly like the heartprint version (pictured; €725). rd Burberry, Via Montenapoleone 12, 20121 Milan, +39 02 3601 0852, burberry.com FOR M A P GO TO PAGE 102

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THREE OUT OF THREE Swedish brand Cos recently opened a three-storey megastore on Rome’s chic Via Borgognona.

The label, launched in 2007, has long been a favourite among fashion industry insiders, who head there for staples to mix and match with more expensive designer pieces. It is also popular with a wider audience for its good-quality designer-inspired basics. The megastore also houses & Other Stories, another of the higher-end labels owned

by Cos’s parent company H&M. Around the corner is a branch of the more afordable H&M brand itself, bringing together all three Swedish favourites. rd Cos, Via Borgognona 36, 00187 Rome, +39 06 3283 2707, cosstores.com FOR M A P GO TO PAGE 89

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GO WITH THE FLOW For spring/summer 2016 luxury leather brand Belstaf has updated its classic 1950s-inspired four-pocket jacket. Looking to the sea and its romantic ebb and fow, creative director Delphine Ninous has embraced lighter technical fabrics; these are more fuid than the fabric used in previous seasons and the innovation is exemplifed in this jacket with a crackedleather efect (€1,895). It was recently announced that Liv Tyler has been appointed ambassador and creative contributor for the brand, following in the footsteps of Kate Moss. Other pioneering women associated with Belstaf include aviator Amy Johnson. rd Belstaf, Via della Spiga 19, 20121 Milan, +39 02 3653 3106, belstaf.com FOR M A P GO TO PAGE 102

IT’S SO MODERN Tucked away in Florence’s trendy Oltrarno district, Bjørk concept store ofers an intriguing mix of contemporary fashion labels from near and far. Visit to pick up sleek footwear from New Kid and beautiful knitwear by Won Hundred, for instance, as well as jewellery, gift ideas, design objects and an exceptionally wide range of international magazines and books. The name of the shop means ‘birch tree’ in Norwegian, and refects the owner’s love of Nordic design. rd Bjørk, Via dello Sprone 25R, 50125 Florence, +39 333 979 5839, bjorkforence.com Save up to 15.5% by shopping tax free, see page 122

IN BRIEF The newest Maison Margiela boutique is housed in a classic Roman palazzo on prestigious Via del Babuino. The two-storey space, which covers 300 square metres, stocks the brand’s full collections

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QUALITY TIME

Alfo Saccoccio Orologeria, Via Flavio Stilicone 258-260, 00175 Rome, +39 06 7158 2989, mauricelacroix.com

PHOTO: GETTY IMAGES FOR JAEGER-LECOULTRE/VENTURELLI

With its striking use of blue leather the Eliros Chronographe timepiece (â‚Ź695), by luxury Swiss watchmaker Maurice Lacroix, is defnitely eye-catching. While the design is thoroughly contemporary and the watch features the latest technology, it remains true to the longstanding, exacting standards of Swiss watchmaking. The Eliros range particularly stands out for its simple, uncluttered legibility, which makes for a handsome watch. rd

ONE TO WATCH Swiss luxury watchmaker Jaeger-LeCoultre has opened a standalone boutique in the heart of Florence, its ffth in Italy.

The store showcases the latest timepieces, as well as providing a service centre for existing clients. The interior design uses a combination of contemporary Save up to 15.5% by shopping tax free, see page 122

materials and art deco infuences to refect the aesthetic spirit of Jaeger-LeCoultre. Founded in 1833 in Le Sentier, Switzerland,

by Antoine LeCoultre, the company is best known for its innovative Reverso model. th Jaeger-LeCoultre, Via Por Santa Maria 7R, 50123 Florence, +39 055 265 7479, jaeger-lecoultre.com FOR M A P GO TO PAGE 113

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CATCH OF THE DAY Each season, without fail, Vivienne Westwood creates a must-have collection of jewellery with an unconventional twist. The Medea collection of jewellery was inspired by the Mediterranean coastline and bohemian high society in 1970s Morocco. Nautically inspired woven chains are hand-hammered to lend an organic look, while these articulated fsh earrings (€130) are gold-plated, with eyes of crystal, and will add the perfect quirky fnal touch to an outft. rd Vivienne Westwood, Corso Venezia 25, 20121 Milan, +39 02 7608 0222, viviennewestwood.com FOR M A P GO TO PAGE 96

MAGNIFICENT MITSUKOSHI Rome’s Mitsukoshi store has a new look, following recent extensive renovations that have turned it into a must-visit destination. A wide range of luxury brands, including Loewe, Furla and Salvatore Ferragamo, make the store a discerning visitor’s dream. The original Mitsukoshi store in Rome opened in June 1975, in the centre of the city. Since then, the department globalblue.com

store has championed high levels of customer care, ofering specialist staf and many in-store services.

Visitors will be pleased to note that there is free Wi-Fi. Whether you’re seeking clothing, leather goods, perfume or accessories, be sure to check out Mitsukoshi. th Mitsukoshi, Via Nazionale 259, 00184 Rome, +39 06 482 7828, mitsukoshi.it

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TOP TOURS Enhance your trip to Milan with Zani Viaggi, the city tour specialist. Zani Viaggi’s coach trips take in the best of Milan’s culture, art and fashion, and shopping tours to some of Italy’s fnest outlets are also available.

Services run from the city centre to shopping villages which showcase designer brands at discount prices. Destinations include Serravalle Designer Outlet, the second largest outlet in Europe, Fidenza Village with its impressive selection of boutiques, and Vicolungo the Style Outlet.

Zani Viaggi can also take you across the border to Switzerland, to the stores at FoxTown.

Wherever you go, Zani Viaggi will ensure you travel in style. sm Zani Viaggi, Milan Visitor Center, Largo Cairoli (corner of Via Cusani), 20121 Milan, +39 02 867131, zaniviaggi.com

Save up to 15.5% by shopping tax free, see page 122

SLICK RICK Rick Owens’s frst concept store, designed by Anna Tumaini, is located on Milan’s Via Monte di Pietà. The architect, who has collaborated with Owens to design all his stores, has given the boutique a minimalist look featuring rough concrete pillars, wall-to-wall mirrors, marble furniture and white monoliths of polyurethane foam. The 600-square-metre space, all on one foor, is in the heart of Milan, between the fashion district and the famous Art Brera district.

The store carries all the Rick Owens clothing and accessories collections along with pieces from the brand’s line of furniture. rd Rick Owens, Via Monte di Pietà 13, 20121 Milan, +39 02 4538 6030, rickowens.eu

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POLO COMES TO ROME New York label Ralph Lauren has opened its frst Polo fagship in Italy’s capital. The store, which is also the line’s frst standalone in Europe, is located in an historic building at the corner of Via del Corso. Visitors enter a contemporary, youthful space that contrasts with the oldworld exterior and brings Polo’s signature touch of Americana to Rome. The store ofers a wide selection of the vast Polo range, including men’s apparel, footwear, accessories and leather goods. The collection’s aesthetic embraces preppy heritage style, updated for a contemporary look, with sportswear elements re-imagined for every day. hl Polo Ralph Lauren, Via del Corso 157, 00187 Rome, ralphlauren.com

The message at the spring/ summer 2016 menswear shows was clear: accessories, accessories and more accessories. Known for its dramatic take on Milanese glamour, Italian luxury fashion house Versace showcased statement bags, sandals and hats.

Even the simple brogue was given a subverted twist by the addition of rubber toecaps. One of the standout pieces of the collection was, without a doubt, this soft blue leather baseball cap (€320).

Sporting a look-at-me tassel and a gold Medusa emblem, it is guaranteed to turn heads. th Versace, Piazza di Spagna 12/Via San Sebastianello, 00187 Rome, +39 06 678 0521, versace.com FOR M A P GO TO PAGE 89

PHOTO: VDIMAGE

FOR M A P GO TO PAGE 93

CAP IT ALL

Save up to 15.5% by shopping tax free, see page 122

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THE MASTER OF RETRO Roberto Cavalli customers can invariably rely on fnding an element of fun in his label’s clothing and accessories. This season the Italian designer has produced a collection of sunglasses that look to the glamour and tradition of vintage fashion, reinterpreted into a contemporary product. Naturally, you can depend on quality materials, as well as distinctive details such as the 50s-inspired

arms and the gold metal clips on the rim of the frames of this pair of sunglasses (€250). rd Roberto Cavalli, Via Montenapoleone 6, 20121 Milan, +39 02 763 0771, robertocavalli.com FOR M A P GO TO PAGE 102

Prada fashion shows never fail to present memorable shoes.

The unconventional designs take a while to become accustomed to, but, slowly, as the season approaches, turn into beautiful items we yearn to slide our feet into. They can at times seem slightly surreal, but in a good way – Miuccia Prada seems to know what we want to wear before we know ourselves. The season is no exception: for spring/summer 2016, models were sent out dressed in a mix of candy colours, darker tweeds, Prince of Wales checks and transparent skirts – all fnished of with pointed, multistrapped, pompom-embellished shoes. These kitten-heel T-bar sandals in silver leather and light brown suede (€990) are Prada’s vision for a modern woman. rd Save up to 15.5% by shopping tax free, see page 122

PHOTO: © GORUNWAY.COM

HEEL APPEAL

Prada, Galleria Vittorio Emanuele II 63-65, 20121 Milan, +39 02 876979, prada.com FOR M A P GO TO PAGE 98

MILANO - Piazza Duomo 19 contacts: +39 02 87 40 10 info@cielo.it

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STYLE STAPLE Fans of Dolce & Gabbana’s inimitable style should be sure to look out for the brand’s range of stylish polo shirts for men.

Available in a wide array of colours, prints and motifs, each features a distinctive crown emblem at the breast. From simple colourways in classic navy or grey to bold motifs featuring everything from Eastern dragons and pagodas (pictured; €345.60) to colourful birds of paradise, there is one to suit every taste. hl Dolce & Gabbana, Corso Venezia 15, 20121 Milan, +39 02 7602 8485, dolcegabbana.com FOR M A P GO TO PAGE 96

MAKING A SPLASH Italian brand Calzedonia is known for its chic hosiery and beachwear, and, more recently, for its equally desirable line of ftness wear. Along with stylish leggings, the spring/summer 2016 collection also features some eye-catching swimwear, made from high-performance Lycra Sport fabric, which moves with the body as well as protecting it from UV radiation. The cutaway bikinis and one pieces come in vibrant colours including acid lime (pictured; top, €30, briefs, €20) and fuchsia, with a black contrast trim – perfect for highlighting a summer glow. rd Save up to 15.5% by shopping tax free, see page 122

Calzedonia, Via dei Mille 70, 80121 Naples, +39 081 402467, calzedonia.com FOR M A P GO TO PAGE 119

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Arthur Arbesser’s debut as womenswear creative director of Iceberg was inspired by the playfulness and colours of Italian artist Enrico Baj, which he combined with the label’s sport-luxe aesthetic. One of the standout looks was this collared shift dress (€480), whose lace-up detail and vertical stripes make this a thoroughly modern choice.

Arbesser has also revisited the brand’s 40-year archive and focused on a key Iceberg product: knitwear. The resulting collection is particularly strong on knits – which works, despite this being the spring/summer season. th

BEARING FRUIT Fans of Spanish fashion brand Mango shouldn’t miss its impressive fagship store in Milan. Covering more than 3,000 square metres over three storeys, it is the largest of the label’s Italian stores. The light and airy interior provides the perfect backdrop to the fashion-forward clothes and accessories from all the brand’s lines: Mango, Mango Man, Mango Kids, Mango Sport & Intimates and Violeta

by Mango. rd Mango, Galleria del Corso, Corso Vittorio Emanuele II 24-28, 20122 Milan, +39 02 7602 5654, mango.com FOR M A P GO TO PAGE 100

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PHOTO: MARCUS TONDO

COOL CUSTOMER

Iceberg, Via del Babuino 87-88, 00187 Rome, +39 06 3260 0221, iceberg.com FOR M A P GO TO PAGE 88

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WORK OUT PERFECTLY The StellaSport spring/summer 2016 collection from Adidas is a riot of colour and energy that will boost any workout session. The playful spirit of the brand is encapsulated in rainbow lettering, tie-dye details and graphic rose prints. This outft, emblazoned with the StellaSport name, is great for mixing and matching with pre-existing pieces or worn as a complete look as shown here.

Created by fashion designer Stella McCartney, the collection looks as good on the street as it does in the gym. However, as with all things Adidas, every item has also been engineered for optimal movement and comfort using the latest sports-fabric technology. th Adidas, Via del Corso 475, 00186 Rome, +39 06 3600 6308, adidas.com FOR M A P GO TO PAGE 92

Save up to 15.5% by shopping tax free, see page 122

SHADES OF PALE Alexander Wang chose pale pastel sunglasses to add the fnishing touches to his last show for Balenciaga, a collection of mostly white loungewear pieces made from super-soft natural fabrics. Snap up a pair now for â‚Ź280; this spring/summer collection and all the accessories from it are sure to be in high demand, especially as the muchloved designer, a graduate of Parsons School of Design in New York, has decided to bow out from the Spanish luxury label and concentrate on his own line. rd Balenciaga, Via Borgognona 7, 00187 Rome, +39 06 8750 2260, balenciaga.com FOR M A P GO TO PAGE 89

TREASURE TROVE Founded in Venice in 2012, Serendipity sells exquisite Murano glass, coral jewellery and silver accessories. The range is carefully curated to ensure that every item on display is made

by Italian artisans to the highest quality. For example, this beaded necklace (€3,300) has been handmade from Mediterranean coral by master craftsmen of the Neapolitan school. The natural

dark red hue of the coral is ofset by the 18 carat gold closure, creating a timeless and elegant piece of jewellery. Located in the iconic setting of Piazza San Marco, this gem of a store is well worth a visit. th Serendipity, Piazza San Marco, San Marco 14, 30124 Venice, +39 041 522 3273, serendipityitaly.com FOR M A P GO TO PAGE 104

EYE OF THE TIGER Ortigia’s luxurious soaps, scents, creams, candles and lotions are formulated using natural ingredients indigenous to Sicily, where the company was created in 2006. Ortigia’s fragrances are distilled by master perfumer Lorenzo Villorensi, who combines a modern approach with traditional produce from this beautiful island.

The products don’t just smell fabulous: they look it, too. The highly decorated packaging features motifs such as palm trees, leopards and elephants, drawn by the brand’s founder, Sue Townsend. rd Save up to 15.5% by shopping tax free, see page 122

Ortigia, Campo San Maurizio, San Marco 2606, 30124 Venice, +39 041 522 7202, ortigiasicilia.com

THE NEW REALITY

PHOTO: ANDREA FERRARI

Italy’s most exciting boutiques are using technological advancements to enhance the in-store experience, writes Maria Kirchen-Hill

I

n this increasingly digital age, many are predicting dark times ahead for the bricks-and-mortar store. Surely a physical boutique can’t compete with the ease and convenience of online shopping?

And yet, a look at some of Italy’s leading brands shows their stores are far from struggling.

Embracing rather than bemoaning the advancement of technology, the best are bringing digital into their stores, using virtual elements and tech-savvy developments to complement and enhance the retail experience.

OVS, one of Italy’s leading fashion retailers, recently celebrated the opening of a new three-storey flagship on Milan’s Corso Buenos Aires. To stand out on one of the 124 / 133

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city’s busiest streets meant pulling out all the stops. Luckily, OVS is a master when it comes to digitally enhanced retail, and the store was launched as the brand’s first fully fledged ‘omnichannel’ customer experience. ‘For the first time, we can provide a full vision of what we are able to develop,’ says CEO Stefano Beraldo. ‘It’s a cutting-edge store.’

Not only does the flagship carry the entire range of OVS goods – from womenswear and menswear to childrenswear and beauty – but it also offers a multi-channel interactive experience. Developed in conjunction with Google for Work, it features virtual fitting rooms and interactive kiosks, sales assistants on hand with iPads, a free click-andPrevious page: the OVS store on Milan’s Corso Buenos Aires

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collect service and more. Video walls and light screens broadcasting OVS’s key communication images can be seen throughout, and there are interactive games and even treasure hunts for younger visitors.

Taking the concept one step further, OVS’s app allows customers to browse extended information on products, sends tailored notifications about news and offers, and enables the user to collect loyalty points and even pay via smartphone. Far from threatening the brand’s physical retail element, digital is being used to bring people into stores, encouraging them to experience technical and personal services together to enhance the pleasure of shopping.

Pinko, too, has capitalised on new technology to add another level Clockwise (from lef): the OVS store on Milan’s Corso Buenos Aires; OVS store, Milan; Pinko store, Rome

PHOTO: IONA’-O’TOP

to the in-store experience. Again, this is something that visitors can enjoy alongside the existing great service for which the Italian brand is known. Its ‘Hybrid Shops’ – a new store concept launched across Europe, with seven locations in Italy alone – bring together the best of digital and physical retail. Alongside traditional mannequin displays, which enable customers to see and touch the collections, the stores have interactive screens that allow visitors to browse every single piece from the collections.

‘The idea is … to offer a range of products that goes far beyond whatever you’d find in a regular store,’ explains Pietro Negra, Pinko’s founder and CEO. Crucially, this service takes the key advantage of online shopping – a greater range

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centuries is the ability to innovate, and there could hardly be a better example of this than the way technology has been incorporated into the experience at the brand’s historic shop-cum-museum on Florence’s Via della Scala.

‘It’s a new way to shop,’ says company president and co-owner

Far from being the end of the bricksand-mortar store, digital innovations can be used to improve boutiques

PHOTO: IONA’-O’TOP

of options – and makes it available in-store with the same ease.

Customers can buy pieces from the rail as well as the digital catalogue, which will be delivered to the store – or even their hotel – within 48 hours. Described by the brand as ‘tangible and electronic at the same time’, it’s a feature that other brands are sure to adopt.

Boldly modern as this trend may be, it’s interesting to see that not only young brands and multinationals are involved. One of the world’s oldest pharmacies, Officina Profumo Farmaceutica di Santa Maria Novella was founded in 1221 in Florence and retains many of its traditional methods and even products. Yet what has kept this brand successful for so many

Above: interactive screens are a feature of the Pinko store in Rome

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Eugenio Alphandery. On arrival, customers are given a card by the staff. As they are guided through by an in-store expert, who will share in-depth details on each product from ingredients to its individual history, items they like will be registered on the card. There’s also a touchscreen system, which catalogues the whole Santa Maria Novella collection for those who

want even more information as they browse. Once they’ve experienced the store itself, visitors are encouraged to explore the brand’s adjoining museum. Meanwhile, staff will quietly and carefully gather the selections made on the store card, making the whole payment process quicker and simpler.

As with Pinko and OVS, what is central to the new experience at Santa Maria Novella is the concept of great service. This, ultimately, is what separates online retail from in-store shopping: the personal service that simply can’t be recreated virtually, and the process of getting to know a product at first hand.

What these brands are showing is that, far from signalling the end of the bricks-and-mortar store, advancements in the digital age can actually be used to improve on boutiques, blending with traditional elements to create something that, when done well, is much more than the sum of its parts

Above (from top): old meets new in the Santa Maria Novella boutique in Florence; Eugenio Alphandery, the company’s president and co-owner

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SMELLS LIKE HOME

From morning to night, the scents around us shape our experience of the world, says Dr Paolo Vranjes.

Hannah Lewis talks to the master perfumer about his groundbreaking approach to home fragrances

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‘T

he culture of perfumes was literally infused into me,’ declares Dr Paolo Vranjes. Coming from most, this would sound faintly ridiculous.

But for this master perfumer, it truly is difficult to remember a time when scents were not central to his world. ‘My grandfather was a silk trader with a passion for essences,’ he explains, ‘and as a child I would watch him in the room where he kept his collection of perfumes which he searched for on his travels around the world. I was captured by that universe of rare, transparent bottles with their unusual, evocative scents, and I was fascinated by the secrets they held within them.’

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His childhood experiences of fragrances, once his grandfather recognised the young man’s passion and brought him into his world of essences, led naturally to studies in the art. While these formative years were spent in Bologna, it was Florence he chose as the home for his business ventures. The city is, in his own words, ‘the cradle of perfumes and scents’, and it was here in 1983 that he founded his Antica Officina del Farmacista. Consistently pushing boundaries in the fragrance world, the firm was soon at the forefront of the market.

But it was not personal fragrances that proved to be Vranjes’ calling. Or, at least, Previous page: Dr Vranjes Rosso Nobile reed difuser

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not fragrances for the person. Soon after he opened his first shop-cumlaboratory in central Florence, Vranjes started experimenting with the scents that perfumed his boutique, watching the distinctive reactions that different notes could produce in his clients. The aromas that surround us, he realised, can be just as personal as the scents we wear. And it was this that inspired his most successful line, Dr Vranjes Home Fragrances, which launched to great acclaim in 1999.

In a revolutionary move for the time, Vranjes and his team applied the same expertise and dedication to home fragrances that were being applied elsewhere to perfumes.

Continuing the Antica Officina del Farmacista’s approach, which balances the results of innovative techniques with constant research

Opposite page: Dr Paolo Vranjes

into the traditions of the craft, the range takes the idea of home fragrances to the next level.

At the core of the collection is a range of diffusers, but these are no ordinary diffusers. Not only are the fragrances themselves exquisite, but the process behind crafting them is also exemplary.

Above (from top): Dr Vranjes Calvado’s collection; the brand’s fragrances in the making

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Each element is handmade by artisans in Florence, and Vranjes is keen to stress that the ‘made in Italy’ guarantee applies to every aspect of his collections. Presentation is never an afterthought; the scents are

‘My inspiration comes from the places I’ve been, the people I’ve met, and my memories’

encased in an array of beautiful glass vessels, from octagonal bottles inspired by the architecture of Florence’s iconic cathedral to bespoke creations designed to fit seamlessly into customers’ homes.

There are scents and vessels

to cater to every taste, every room and every atmosphere. Vranjes believes in the idea of a ‘scented path, dedicating a fragrance to every room of the house’. And his olfactory imaginings don’t stop there. From delicate fragrances perfect for scenting linens to perfumes designed to accompany dinner parties, and aromas aimed at work environments to specialised scents for cars, no element of daily life is overlooked.

Currently he’s excited about a new line of candles, made from the most luxurious waxes and the finest essential oils, which will infuse their surroundings with the soothing combination of soft light and comforting perfumes.

While the trappings are

Above (from top): Dr Vranjes Firenze reed difusers; and fragrances for the car

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fantastic, it is the scents themselves that take centre stage for Vranjes, and it is his long-standing personal connection with the world of aromas that drives his business forward. ‘When creating a scent, my goal is to recreate the odour that I have in my mind, connected with past memories and emotions,’ he explains. ‘My inspiration comes from the places I’ve been, the people I’ve met, experiences and memories that I link to specific perfumes.’ For Vranjes, every scent is as exciting as the first – ‘My favourite fragrance will be the next one I create!’ – and he wants his clients to experience them the same way.

His boutiques are crucial to this process, and there are currently Above: Dr Vranjes fagship store in Milan

six in Italy across Milan, Rome, Venice and, of course, Florence.

The in-store experience is unique, and Vranjes is rightly proud of it.

‘We offer a dedicated olfactory décor consultancy inside our shops, recommending the right fragrance for every ambience.’

Packed wall to wall with seductive scents, the boutiques are truly the best way to experience the world of Dr Vranjes. Members of staff are on hand to help you along your way but, as Vranjes himself will tell you, scent is utterly personal. He won’t give advice on choosing the right fragrance, because only you can make that decision. ‘Just let your senses guide you into an unforgettable scented experience.’

ITALY’S NEW WOMAN

PHOTO: © GORUNWAY.COM

On the catwalks in Milan, the trademark glamour of Italian labels has been replaced with bold, individual style, explains Beth Druce

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Previous page: Prada spring/summer 2016

PHOTOS: © GORUNWAY.COMM

C

hanges in fashion are to be expected. Sometimes it is subtle and hard to pinpoint, such as the slow exit of the wedge heel or the quiet passing of skinny jeans, and at other times the change is fast and relentless – and this is exactly what we’ve seen at Gucci over the past two seasons.

With the arrival of Alessandro Michele, the creative director with a bold new vision for the brand, the smooth sensuality and high-octane glamour of the Gucci woman has been replaced with a kooky, colourful and cartoonish portrait of a lady. Today, Gucci stands for printed silks, coloured lace, crocheted skirts and capes, pussy-bows, multicoloured lurex and transparent chiffon in neon colours. Michele is also using an endearing technique that results in trompe l’oeil buttons, belts and bows being added to garments, which are adorned with beads and sequins in a colourful and playful way. ‘It’s really about that kind of contradiction between the past and the future,’ Michele told the New York Times, which goes some way to explain how an essentially discordant collection of looks has succeeded in conveying one of the strongest messages of the season.

Intrinsic to the current collection’s appeal is its ‘geek chic’ styling. The formula favours glittery oversized glasses, crocheted gloves, corsages and short-strap handbags that hang from the wrist. There are, however, snatches of old-school Gucci, as seen in the strategic use of the house’s signature red and

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PHOTOS: © GORUNWAY.COMM

A new concept of woman has emerged, bolder and more playful than before green stripes to define a waist or a hemline, and the interlocking gold GG motif, although this is a little less shiny and a bit more distressed than in previous years.

For Sarah Mower, chief critic at Vogue Runway and author of the book Gucci by Gucci, the shift in focus has relevance beyond the fashion house’s design credentials.

‘The speed at which Gucci has been overhauled and refreshed since Alessandro Michele has been appointed has been astonishing,’ Mower explains. ‘I think he’s a leader in the new, warm, human and eclectic feeling which fashion is craving.’

Michele has reinvented Gucci in line with the feeling of the times, and the nod to eccentricity that Opposite page (from top): Gucci spring/summer 2016; the brand’s creative director, Alessandro Michele

Above (from top): Gucci; Prada, both spring/ summer 2016

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has been freshly employed by the label is a common thread on Milan’s catwalks. Designer Miuccia Prada has long been known for her quirky designs, and where others are making their first forays into the arena of out-there style, Prada embraces the aesthetic like a seasoned professional. At Prada this season, boxy 1960s-style suit jackets are decorated with silver stripes, tweeds and tartans, and layered with pastel-hued gauze. There are geometric knits in solid blocks of dense colour, hems that hover between the knee and the calf and

PHOTOS: © GORUNWAY.COMM

Changes in fashion can be subtle and hard to pinpoint, such as the quiet passing of skinny jeans, and at other times the change is fast and relentless – which is what we’re seeing now

Above (both): Marni spring/summer 2016

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PHOTOS: © GORUNWAY.COMM

leanings. What is apparent is that the shift in design focus being witnessed in Milan has a growing and infectious appeal and, rather than being the exception, dressing with a quirky eccentricity will increasingly become the norm.

The polished, sexy ideal of the Italian woman may not have been put to bed for good, but she is no longer the only contender on the catwalks. A new concept of woman has emerged, bolder and more playful than before, and Gucci, Prada and Marni have captured and embraced her spirit an impressive selection of bags and oversized bauble earrings, while the most remarkable items are net-like veils draped around the neck.

Marni is a brand where the meaning is as much in the accessories as in the clothing, and quirky details are all part of the label’s DNA. This season, a palette of bold primaries with accents of dusky pink and jade green provide the wallpaper for a collection that fuses loose shapes and geometric lines with contrasting print and colour. Giant leather ‘sack’ handbags, dangly Perspex earrings and flat, square-toed thick-strap sandals once again confirm Consuelo Castiglioni, the label’s designer, as an architect of left-field fashion design.

With high-profile changes at Gucci and bold touches from labels such as Marni, Italian fashion has been brought into sharp focus and there’s a particular air of excitement around its new experimental Above (from top): Marni; Gucci, both spring/summer 2016

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RAISING THE BAR Italy’s pre-dinner drinks culture continues to fourish, as Isabella Redmond Styles discovers

Visit any Italian city and you’ll soon realise that enjoying a wellmade aperitivo, cocktail or glass of good wine before dinner is a daily activity. The passegiata, or early evening stroll, is still a traditional ritual for many Italians. It’s as much an opportunity to peoplewatch as it is to enjoy a drink, and is a great time to socialise and soak up the local atmosphere.

There’s also plenty of choice when it comes to drinks, from fabulous Italian wines to extravagant cocktails and inventive twists on classic concoctions.

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T H E J E R RY T HOM A S PROJ ECT

Gaining access to this awardwinning Roman bar is no mean feat. Visitors need to provide the password, which changes every two weeks, to even step through the door of this Italian version of a speakeasy. The bar is decked out in a charmingly old-school style, complete with chesterfeld sofas and a piano; the atmosphere is intimate and

the cocktails are among the best in Rome. Many of the drinks utilise out-of-fashion Italian spirits and the attention to detail is exemplary, such as in the Old Fashioned, which is made with real sugar-cane pulp.

The Jerry Thomas Project, Vicolo Cellini 30, 00186 Rome, +39 06 9684 5937, thejerrythomasproject.it

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PHOTO: YORICK PHOTOGRAPHY

CAFFÈ FLORIAN

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Having a drink at Cafè Florian is a must for those visiting Venice.

The legendary establishment in Piazza San Marco opened its doors in 1720, making it one of the oldest cafés in the world, with a rich history to match. While it’s open throughout the day, it’s also the ideal spot for a memorable aperitivo. Ensconce yourself in the baroque splendour of the interior or take a seat on the terrace and enjoy one of the nightly concerts while sipping Florian’s anniversary cocktail, a heady blend of the bar’s red vermouth mixed with gin, cherry liqueur, prosecco and grapefruit juice.

Cafè Florian, Piazza San Marco, San Marco 57, 30124 Venice, +39 041 520 5641, caffeflorian.com

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NOTTINGHAM FOREST

SEI DIVINO

This strangely named bar is often listed as one of the best in Milan and, indeed, the world.

Drinks themselves are served in laboratory glassware – a nod to the experimental nature of the concoctions they hold. Owner Dario Comino is the self-described ‘bar chef’, bringing his formidable culinary knowledge to the art of cocktail making. Those looking for something a little unusual should try the Archimede, served in stacked glasses, whose alcohol content actually varies depending on how one of the two containers is raised or lowered.

Nottingham Forest, Viale Piave 1, 20129 Milan, +39 02 798311, nottingham-forest.com

With its vaulted brick ceiling and old-style wooden bookcases flled with an impressive selection of bottles, intimate Sei Divino is a relaxing place to linger over a glass of wine in particular. The bar ofers visitors a choice of 118 bottles, 81 of which are available by the glass, and showcases locally produced wines as much as possible. The cocktails are equally impressive, and there’s also a small menu of seasonal Florentine dishes, made to order by the bar’s talented chef, to complement your choice of drink.

Sei Divino, Borgo Ognissanti 42R, 50123 Florence, +39 055 215794, seidivinofirenze.com

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L E V O L P I E L’ U VA Le Volpi e L’Uva, Piazza dei Rossi 1, 50125 Florence, +39 055 239 8132, levolpieluva.com

PHOTO: TOMMASO MARTELLI

Located conveniently near to the Ponte Vecchio, Florentine wine bar Le Volpi e L’Uva is committed to working with small producers to ensure the quality and favour of what it ofers. The bar has around 50 diferent wines for tasting, and the menu changes each month.

Alongside a great selection of mainly Italian red and white wines, guests can also enjoy a variety of cheese and cold meat platters, hot bites such as crostini with Asiago cheese and trufed sausage, and delicious fnger sandwiches flled with porcini mushroom and white trufe spread.

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GUIDE Global Blue’s guide ensures you make the most of your trip to Italy with a look at the country’s must-visit destinations, from the best markets in Naples to an artisanal Florentine stationer. Start with our recommendations before delving deeper with expert guidance from our well-travelled team.

For more helpful hints and detailed city guides, check out globalblue.com/italy.

A Glimpse of Italy

Above: Venice’s Grand Canal, which is lined with historic buildings

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V I A M A R G U T TA

MARIO LUCCHESE ● MALIPARMI ● FABRIZIO BULCKAEN ● TAD ● LEO PIZZO ●

● JO MALONE ● FABIANA FILIPPI ● OMAI NOW OR NEVER MAISON MARGIELA ● PARIS

GIOVANNI RASPINI ●

FABRIANO ● MAJE ● PETIT BATEAU ●

VIA DEL BABUINO

STONE ISLAND ●

LELLI PEOCHI ●

DSQUARED 2 ● PUNTO PELLE ● RIENZI ●

Via Margutta

● 100% CAPRI ● DE GRISOGONO ● FABI ● BOGGI ● CHOPARD VI A M A RGUT TA ● HERVÉ LÉGER ● DODO ● FREDERIC MALLE ● COMPAGNIA ITALIANA ● VOGUE SHOP ● BARILLÀ BOUTIQUE ● TORY BURCH ● BRIONI

VIA DEL BABUINO

OTTICA SPEZIA ● CESARI ● GENTE ROMA ●

● ANIMALIER E OLTRE ● COCOZZA ● CONSORTI ● MUCCI ● IL MARMORARO ● MASSONI ● IL MONDO DELL’ARTE ● PALAZZO MARGUTTA ● FLAIR ● OTTO 28 ● MONIES

V IA A

● ENIGMA L IB E

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Featured In This Issue

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TA

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AA

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VIA

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VIA VITTORIA

IO RI IO DE ’F VI A M AR UMBERTO VISGA ● ANTIQUARIO ● NIA ● LAURA ZOFFOLI ● ZINGONE ● CAMPOMARZIO 70 ● FLEUR TEMPORARY

VIA DEL CORSO

Non-Global Blue Retailer

BARBARA GREGORI ● MARIO LUCA GIUSTI ●

VIA VITTORIA

IC I

NIA ●

TEF

● LUNARIA ● NECK & NECK ● SCAPA OF SCOTLAND ● MORO & OGNISSANTI ● FALIERO SARTI DR.VRANJES ● FIRENZE ● SPADARELLA VI A BEL SIANA ● V VITTORIA ● GREGG ● BALI CLICKS ● LES NEREIDES ● IL BACO DA SETA ● FABRICATORE ● ALFONSI GIOIELLI

Global Blue Retailer

PON

I PINCO PALLINO ●

DEL

ORTIGIA ● THÈ VERDE ● GISCI ● SAMSONITE ● BERTOLETTI ● V.VITTORIA ● DE CARLIS ● ROBERTO COIN ● ROBERTO BIAGINI ●

V IA

JODIEL ● TIFERET ●

E

Via Vittoria

B ER T

BAB

WP STO RE ●

FRETTE ● ESCADA ●

LORIBLU ●

DI CASTRO ●

DEL

MENICH INI ●

V IA

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MONCLER ● PRADA DONNA ● PRADA UOMO ● DAMIANI ● CARTIER ● A TESTONI ●

GIORGIO ARMANI ● SALVATORE FERRAGAMO ● MONTBLANC ● ELEUTERI ● JIMMY CHOO ● HERMÈS ●

● GUCCI

● DIOR

● BULGARI

● ANGELETTI

VIA MA RIO DE’

● LOUIS VUITTON ● VAN CLEEF & ARPELS

● MAX MARA

● CELINE ● BRIONI ● CASTELLI ● SWATCH ● LORO PIANA ● STUART WEITZMAN ● HAUSMANN & CO

● FEDERICO BUCCELLATI ● ORO GOLD ● ALBERTA FERRETTI ● MIU MIU

VIA BO CC A DI L EONE

● SCOOTERPLUS PRETTY ● BALLERINAS ● CARTHUSIA ● CANETTA ● CAESAR ● FIORENTINO ●B ● PARAGON ● LA GARDENIA ● VENCHI

CUOIERIA ● FIORENTINA ● ANDREUCCI

● COSE

● VERSACE

P.48

VIA BEL SIA NA

XANDRINE ● MODA UOMO ● MALLONI ●

’ FI O RI R IO DE POMPI ● FIORENTINO ●

VI A M A

BOTTEGA QUATTRO ● OTTICA CALÒ ●

LEO NE VIA B O CCA DI LOVE LIFE ● SPIMAR ● VASARI ● LALA ● PER LEI ● VERTECCHI ●

SALVATORE FERRAGAMO ● HARRY WINSTON ● BURBERRY ● BATTISTONI ● ERMENEGILDO ZEGNA ● CHURCH’S ● TIFFANY & CO ●

TOD’S ● DOLCE & GABBANA ●

● SWAROVSKI

● OMEGA

● MICHAEL KORS

FIO RI

VIA BEL SIA NA

VI A VITTO R IA

VIA BELSIAN A STOP HERE ● ● PELLETIERIA HARRISON ● PATRIZIA FLORENCE OF MOON ● ● MANNOIA CAMICISSIMA ● ● ABITART LIOR ● TWINS ● NUNY ● BOTTOM DOWN ● ● FLIRT THIERRY RABOTIN ● ● CLIO

DAN ●

FRANCESCO ROGANI ● MAX & CO ● VILEBREQUIN ●

IL BISONTE ●

RENÉ CAOVILLA ●

● ALYSI

● EDDY MONETTI ● COS P.41 ● & OTHER STORIES ● ZENDRINI

BRUNELLO ● CUCINELLI

P.54 BALENCIAGA ● FIO RI VIA MA RIO DE’ ● KID SPACE GUCCI ● MORRIS ● ● MONNA LISA LORENZO ROBERTO CARMIGNANI ● ● CAVALLI SPORTMAX ● ● PIERO GUIDI STELLA MCCARTNEY ● ● IRO FRATELLI ● BLUMARINE ROSSETTI ● ● LES COPAINS MARINA RINALDI ● VIA BO CC A DI LEONE

COLOMBO ● HERNO ● TARTUFI & FRIENDS ●

LA DUREE' ●

VIA DEL COR SO

VIA BEL SIA NA

PEUTEREY ● NIKI NIKA ●

VIA FRAT TINA

Piazza Di Spagna VIA DEL CORSO

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VIA BORGOGNONA

ALEXANDER ●

● VALENTINO

DI CORI ●

Piazza Mignanelli

ROSSATI ●

Piazza Di Spagna

VIA CON DOT TI

● ACQUA DI PARMA ● LOEWE P.92 ● IWC SEPHORA ● GIUSEPPE K-WAY ● ● ZANOTTI SERMONETA ● NESPRESSO GLOVES ●

VIA BORGOGNONA

● FURLA

● CHANEL ● LONGCHAMP ● SANTONI ● MISSONI

● DI E SEL

EMILIO PUCCI ●

VIA DEL LE CAR

ROZ ZE

Piazza Di Spagna PHILIPPE PLEIN ● PURA LOPEZ ● DOLCE & GABBANA ● JAEGER-LECOULTRE ● EFRATI ●

BRUNO ● CALO ● CROMIA PIER ● CARANTI

VIA FRAT TINA

NA

VIA FRATTI

VIA DELLA CROCE

● DIOR ● CAMPER

VIA CON DOT TI

VIA CON DOT TI

CE VIA DEL LA CRO

VIA DEL COR SO

S H O P | 89

Via della Croce

VIA DELLE CARROZZE

Via dei Condotti & Piazza di Spagna

Via Borgognona

● GIOIELLERIA MARONI

’FIO RI

Piazza Mignanelli

VIA FRAT TINA ● CHIARA BLU RUCOLINE ● HAVAIANAS ● ● ANDREW'S TIES VIA F R AT TINA

IA MA RIO DE

A

BADURA ●

VIA BORGOGNONA

Piazza Di Spagna ● BL GIOIELLI

LIVIANA CONTI ● GALLO ● FAUSTO SANTINI ● CESARE PACIOTTI ●

I V IA MAR IO DE ’ FIOR PERSONA ● FORNARI E FORNARI ● MARELLA ● ANDREA FABIANI ●

BOSS STORE ●

PIQUARDO ● VIVIANTI ● UNO DE 50 ● AVC BY ADRIANA CAMPANILE ●

Piazza Mignanelli

VI A BO CC A DI LEONE ALVIERO MARTINI ● NOMINATION ● ASH ● PURE ● BRANDY & MELVILLE ● MICARELLI ● GIUDI ● CHOPIN ● PINKO ● MATI ● FABIO D ● GUESS ●

VIA BEL SIA NA

● SWAROVSKI ● ADORE ● GEOX ● JECKERSON ● NERO GIARDINI ● BRIGHENTI ● ELENA MIRÒ ● DOPPELGANGER ● UNO DE 50 ● MOLESKINE ● ELISABETTA FRANCHI

VIA DEL COR SO

● GENTE ROMA ● BALDININI TREND ● PATRIZIA ● RUBY ● COMPTOIR DES COTONNIERS ● EL GANSO ● LUISA VENIER ● POLO SPORT

● PROFUMERIA CASTELLI ● ATOS LOMBARDINI ● GALASSIA ● SISTE’S ● ROBERTO BOTTICELLI ● CAMPANILE ● MARTINI ● MAX MARA ● GRACE K ● STEFANEL ● FITFLOP ● ARMANI JUNIOR ● PENNY BLACK ● FALCONERI ● OPTISSIMO ● PAL ZILERI ● TRU TRUSSARDI ● PATRIZIA PEPE ● MORESCHI ● FREDDY ● ARGENTARIUS ● CASTELLI ● REBECCA ● MANILA GRACE ● OTTICA EFRATI ● CALZEDONIA ● FLAVIO CASTELLANI ● KIEHL’S

VIA FRAT TINA

VIA F RATT INA

VIA B OCCA DI L EONE

VIA CON DOT TI

VIA BE LSI AN

● MASTROLEO

NIA OUTLET ●

VIA BORGOGNONA

LIST ● WOLFORD ● L'OCCITANE ● ACQUA DELL'ELBA ● PANDORA ● DANIELLE ● LUISA SPAGNOLI ●

Non-Global Blue Retailer

Global Blue Retailer

● TRONCONE

IMPERATORE DI CAPRI ● ● DOMUS CALZATURE MALO ● KEEP OUTLET ●

● GHERARDINI PICCO GIOIELLI●

’FIO RI

VIA DEL LE CAR

● ILEANA DELLA CORTE

VIA MA RIO DE

A

● GIOIELLI DI COCO'

VIA DEL COR SO

● GIORGIA R

● ANDREW'S TIES ● HOUSE OF LEATHER ● C.U.C.I.N.A. ● WOLFORD ● EMANUEL ZOO ● MARTINO MIDALI

ROZ ZE

● GREMESE

PANCRISIA ● LAURA BIAGIOTTI ● ● CHOSES

● ZAPPIA

CORNER ●

● LUIGI BORRELLI

VIA BE LSI AN

CASTIELLO ●

● FABRIS BORGHINI ● BELSIANA 91 ●

● COSE ● TIZIANA MODIANO FIORENTINO ● CE VIA DEL LA CRO

● DRUMOHR

● LA PIE VOLEUSE ● CORNER ● JAJA CAMICERIA ● VERTECCHI ● MONT BLANC L'ANELLERIA ●

● LA MERCERIA ● LOPEZ WATCHES

VIA VIT TOR IA V. VITTORIA GIOIELLI ●

SAVOY ● ALBERTA FERRETTI ● NIKI NIKA ●

VIA DEL COR SO

90 | G U I D E

Via Belsiana & Via Mario de’ Fiori

WATCH HOUSE ●

VIA DELLA VITE

MADE IN ITALY ●

Via Frattina

VIA CON DOTTI

S H O P | 91

LACOSTE The Lacoste boutique on Via di Propaganda, not far from Piazza di Spagna, carries the brand’s latest menswear and womenswear collections. Visitors to the store, which covers 185 square metres, can explore the complete range at their leisure, assisted by the highly trained multilingual members of staff: Russian, Chinese, Turkish and Farsi are just a few of the languages spoken.

Lacoste, Via di Propaganda 1, 00187 Rome, +39 06 6938 0152, lacoste.com

Via Dei Due Macelli ● CHIURATO MICHELE

MANDARINA DUCK ●

● HOSS INTROPIA

ILLY SHOP ●

A

VI A DE I

LA SORGENTE ●

● OTTICA BILECI ● JACKSON

DU E M AC EL LI

BATA ●

VICTORY ● I-D ● ROSA FISH ●

● PINKO ● PELLETTERIA FLACCO ● EDISON ● RALPH ● VICTORY ● KAMINSKY ● LA BOTTEGA DI ELI

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T IN

CATELLO D'AURIA ● RENARD ●

S IS

● TAMMARO

METTIMI GIU' ●

RIA NA

RED & BLUE ●

V IA

● PINEIDER

59/A ●

VIA GR EGO

● EDITH B

METTIMI GIÙ ●

92 | G U I D E

Via del Corso (North)

● BORSALINO ● ZEISS HOUSE

Piazza Del Popolo

Al Bolognese

PHOTO: © PIERGIORGIO PIRRONE

DI R VIA

BERNABEI ● KINZLY ● LU ● RE MISHELLE ● DA PIETRO ● DAVID HAMILTON ● GRATIE ●

VIA DEL CORSO

IPE

T TA

● ALFIERI

● STEFANO RICCI

● ORIGINAL MARINES

VIA VIA LAURINA

VIA DI GESU E MARIA

● LAB SHOES

DADADA ●

● SISLEY

FLORENCE ●

TO N IO

CA N O

VA

BATA ● PIAZZA ITALIA ● MAC ● KIKO ● SEPHORA ●

VIA DEL CORSO

VI A AN

ADIDAS ●

P ON

P.54

T EF

IC I

REDFORD ●

VIA DEL CORSO

NIKE ● D EI

GAP ●

CAMPER ● BRANDY & MELVILLE ●

VIA DEL CORSO

GEOX ●

VANS ELISABETTA FRANCHI PERLA INGLOT MAMILLA SOLARIS COCCINELLE

● LUXURY OUTLET ● CATENELLA ● ALCOTT ● PEPE JEANS ● MANILA GRACE ● KEY ● BERNABEI ● SIMONA ● L’OCCITANE ● DA VINCI ● FRANCESCHINI

VIA VITTORIA

● TIM ● MONDO WIND ● MARELLA ● INTIMISSIMI ● SHOPIE CHARLOTTE ● STROILI ● LA 3 STORE ● NAU ● CHOPIN ● DAVID SADDLER

Largo Dei Lombardi ISHOP ●

V I A DI S A N G I ACO M O

VIA DEI GRECI

TERRANOVA ●

V IA

● ● ● ● ● ● ●

● ● ● ● ● ● ● ●

VIA DELLA CROCE

CALZEDONIA DECCIO CARLO PARFOIS GOLDEN POINT ASOLE E BOTTONI TALLY WEIJL DIESEL GUESS

VIA DELLE CARROZZE

O

AW LAB ● NUVOLARI ● OTTICA SOLE ●

KIPLING COVER STORE BERNABEI TATIÉ SUBDUED DOUBLE AGENT FOOT LOCKER PULL LOVE MARCO

UIN

DESIGUAL ●

● ● ● ● ● ● ● ● ●

AB

H&M ● G G IO

FOSSIL ●

LB

VA N TA

BOTTEGA VERDE ANTHEA DOMINIQUE LUSH NERO GIARDINI REFRIGIWEAR MURPHY & NYE PERUGINA

DE

DEL

VIA DEL CORSO

V IA

● ● ● ● ● ● ● ●

ACQUA DI PARMA Acqua di Parma’s stylish fragrances have made it one of Italy’s best-loved brands since it was founded 100 years ago. Its elegant Rome boutique – only the second standalone store in Italy after Milan – is the perfect setting in which to discover its full collection.

Highlights include the range of classic light colognes for men and women, which are perfect for summer; scented candles in chic Murano glass holders; and sleek buffalo leather travel accessories in which to take them home. Men will also appreciate the traditional shaving service using the brand’s Collezione Barbiere products.

Acqua di Parma, Piazza di Spagna 27, 00187 Rome, +39 06 6992 2050, acquadiparma.com FOR M A P GO TO PAGE 89

Global Blue Retailer

Non-Global Blue Retailer

Restaurant

S H O P | 93

Piazza di San Lorenzo in Lucina

Via del Corso (Central)

● LIU JO

VI A CO

N D O TT

I

A RES V I A D E LL' IM P I

AR

OM

MP CA VIA

V I A LATA

● HAMMERSMITH

● SHOPIE CHARLOTTE SCHEGGE ●

VIA D EL P LEB IS CITO

VICOLO DEL PIO M B O

VIA DEL CORSO

G H E T TI

VIA S S. A POSTOLI

● LA GARDENIA ● DOPPELGANGER ● SAXON’S

STEFANEL ●

V I A M A R C O M IN

● ETY ● OTTICA CANOVAI

● TATIE ● TEBE ● LEVIATAN ● SALOMÈ ● LE GROUP ● PERONI ● ALCOTT ● CLASS ● RIENZI

VI A CES AR E B AT

Piazza Venezia R AVITA

Featured In This Issue

RA

TIST I

PIAZZA DEI SANTISSIM I APOSTOLI

AS CH

VIA DEL CORSO

RG AM

VICO LO S CIAR

VIA DI SAN MARCEL LO

VIA DEL CORSO

VIA BE

VIA DEL CORSO

VIT E

● OMAI NOW OR NEVER À STELLA 'U M ILT ● ZETA VI A DE LL

AU DIA

VICOLO DORI A

VATURI ● OTHERS ● BARONE ●

VI A D EL C A

LOUIS VUITTON ●

CASADEI ●

GUTTERIDGE ● MIRIADE ● YAMAMAY ●

V IA DI SANTA MARIA IN VIA

VIA DEL CORSO

FELLINI ●

NON A

VI A F RATTINA

VI A DEL LA

CELIO ●

FLORSHEIM ● MASSIMO DUTTI ● ● OYSHO ● NANNINI PINKO ● ● C’ART CALVIN KLEIN JEANS ● ● BRACCIALINI AERONAUTICA MILITARE ● ● OTTICA F. LA BARBERA BOGGI ● ● IMAGINARIUM ● SARTORIA ROSSI TRU TRUSSARDI ● COCCINELLE ● ● DAMIANO PRESTA BE TWEEN ● PIQUADRO ● ● THE BRIDGE LA RINASCENTE ● ● BOGGI ● ZARA LA FELTRINELLI ●

VIA DEL CORSO

VIA SAN CL

TIM ●

MOOD ● ROBERTO ANTICOLI ●

VIA BOR GOG

R AVITA

● ZARA

Galleria Alberto Sordi

DANIELLE ●

● CARSHOE

VI A D EL C A

Piazza di San Silvestro

Piazza del Parlamento

HOYA ●

T TI

O

FRETTE ●

DIXIE ●

OND O

Via del Corso (South)

VIA DELLE CONVE RT IT E

VIA DEL PARLAMENTO

Piazza Colonna

● BOTTEGA VENETA

G AM B ER

● HOUR PASSION ● DAVID MAYER NAMAN ● CALZEDONIA ● MANGO ● SWATCH ● LE GROUPE ● PIKOLINOS ● MISS SIXTY

INTIMISSIMI ●

Piazza di San Lorenzo in Lucina

● SAINT LAURENT

VIA DE L

VIA DEL CORSO

VODAFONE ● 7 CAMICIE ● SISLEY ● HAMILTON ● CORNER ● CARPISA ● GREISY ● HAUSMANN & CO ● ACCESSORIZE ● PUMA ●

● BONPOINT

● PASQUALE BRUNI

● TEZENIS ● G.D.V. ● MARC O’POLO ● COLONNA ● LUISA SPAGNOLI VIA FRATTINA POLO RALPH ● LAUREN P.48 ● YAMAMAY ● OTTICA EFRATI ● ALDO ● CARPISA DISNEY ● STORE ● GRILLI

VIA BELSIANA

Piazza di San Lorenzo in Lucina

BURBERRY ●

● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO NON A VIA BOR GOG

VIA C

POMELLATO ●

● SWAROVSKI ● YAMAMAY ● FALCONERI

ZIO

FENDI ●

CRUCIANI & BELLA ●

LLI

GIOIELLERIA CRISTIANA ●

CE

BON POINT ● OBOR ● CHRISTIAN LOUBOUTIN ● AUDEMARS FRANK LO ● PIGUET ●

MA

VIA DEL CORSO

TO

VIA BELSIANA

● TWIN-SET ● ZARA ● EXOTICA

H&M ●

VIA

AS

IS

TI

NA

● DOPPELGANGER

Almost two thousand years after it was built, the dome of Rome’s iconic Pantheon building is still the largest unreinforced concrete dome anywhere in the world.

PHOTO: PIET THEISOHN CC BY 2.0

VI

● PINOCCHIO

SANDRO ● FERRONE

● VALLI

TI

DAN JOHN ●

BLUE SAND ● CLIÒ ●

NA

VI

TI

● R.BAZZOCCHI CASUCCIO & ● SCALERA

● MAX & CO

● PRONOVIAS

● TRUNK & CO

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VI A ZU

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IS

LI

AS

ELL

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● G-STA R

● MELLUSO

● GIOIELLERIA

VI

CLARKS ●

AC

CLASS ●

JOELA ●

EM

MICHAEL F ● SEPHORA ●

I DU

VIA DEL TRITONE

DI CORI ● BOX 51 ● MR MUZIO ● TRITONE FURS ● ● STONEFLY

● MUJI

DELSEY ● GATTEGNA ● ALLEMBY 101 ● BENETTON ●

DE

BRAND ● MISS ROBERTA ● ESTHER ●

SOUVENIR SHOP ● KRUDER ●

VIA

V I A D E G L I AV I G N O N E S I

● OVS INDUSTRY

Featured In This Issue

Metro Station

Non-Global Blue Retailer

Shopping Centre/Mall

Above: The Pantheon, Rome

Global Blue Retailer

● IL PANTALONE SB LEATHER ● SHOP ● SAXOH’S

FASHION ● SHOES

● SETTIMIO MIELI

VIA DEL CORSO

● UNO PIÚ

Galleria Alberto Sordi

FUSARO ● VODAFONE ● B&H ● ARISTOCRAT ● THE GALLERY ● TIGER ● SPADA ● ALTARIVA ●

LUISA SPAGNOLI ● PELLICCE CANALI ●

● GERARD

LA GARDENIA ● ● RIMOWA

GERA RD ● ● + VISTA ● TRIS GEMME E ● DIAMANTI

AN

T 'A

ND

REA

● CARHARTT THE NORTH ● FACE

VISION OPTIKA ●

A

DEL

LE

TECH IT EASY ● SUPERDRY ● STONEFLY ● NAPAPIJRI ● NEW BALANCE ●

VIA DEL CORSO

Piazza di San Claudio

S

DI VIA

Piazza di San Silvestro

BARBERINI FONTANA DI TREVI Piazza Barberini

VIA DEL TRITONE

VI A DEL TRITONE LA RGO CHIGI

O

E A ME RC ED VI A DE LL TIMBERLAND ●

● MEDICI

VIA D

● BRIC’S ● BEDETTI

V I A D E L P OZ Z E T T

DIO EI SA N CL AU

TIT E

CO NV ER E VI A DE LL

VI

94 | G U I D E

Via del Tritone, Piazza di San Silvestro, Via di San Claudio & Via delle Convertite

Via del Tritone

DID YOU KNOW?

96 | G U I D E

MILAN Corso Venezia CAMPAGNA ● CULTI ● RAIMONDI DI PETTINAROLI ● MOSCA ● MATIA'S ●

P.45

DE BERNARDI ● OTTICA VENEZIA ● LIVIANI ● MADINA ●

V IA

SEN

COR SO V EN EZIA

SEITASCHE ● PAR 5 ● RENCO ● NANDO MUZI ● THE FLEXX ● VIVIENNE WESTWOOD ●

Tartufi & Friends ● MESAMIS

AT O

MALLONI ● LUCIANO PADOVAN ● DOLCE & GABBANA ●

P.52

● STONE ISLAND ● ADD ● WOLFORD

A DRE T ’A N SA N

DOLCE & GABBANA ● COS ●

V IA MON

TEN

APO

V IA

L EO

● DIEGO M

NERO GIARDINI ● NERO GIARDINI JUNIOR ●

● ULTIMA EDIZIONE ● EMPRESA ● NOMINATION ● CHRISTOFLE ALBERTO ● GUARDIANI

Z IA

V IA

● GAGÀ MILANO ● ROY ROGERS

CO RSO V E N E

DOLCE & GABBANA ● DOLCE & GABBANA BARBIERE ● FLAVIO CASTELLANI ●

B AGU T

BAGATT ● PRADA ● BRACCIALINI ●

TA

ZARA HOME ●

NE

● PAOLO TONALI ● RED VALENTINO ● LOVE MOSCHINO ● M MISSONI

SAN BABILA Piazza San Babila

Piazza San Babila & Corso Matteotti VIA GU BA

CILIA

VEN EZI A

S●

IITTALA ●

NFORTE

TRO

NET IO N P P LY ●V SU U IT I ●S U CC ANN ●V

CORSO MO

’O ALL

● SALMOIRAGHI VIGANÒ ● MORESCHI ● FLORSHEIM ● BROSWAY ● EDDY MONETTI ● BOGGI ● MILANO OFFICIAL STORE BALDININI ● TREND ● CAMICISSIMA ● DIESEL ● GUESS

● ESCADA ● JUST CAVALLI

PIE SAN

● TOMBOLINI

SAN BABILA

CE NTA

COR SO

VIA SA

FLO

NE EO OL

LIVIANA CONTI ●

P NA TE ON M

VIA

● UNIFOR ● RODO ● MORONI GOMMA

RTO

● ANGELO GALASSO

● FINART

● LO SCARABEO D’ORO

Piazza San Carlo

BOSS STORE ● ROBERTO FESTA ●

A TT

VIA DODO ● FABBRICA PELLETTERIE MILANO ●

Sant’ambroeus Bar

MAZZOLARI ● TIMBERLAND ● DESIGUAL ● ALDO BRUÈ ● HARMONT & BLAINE ●

ATOS LOMBARDINI ●

CANALI ●

DE MATTIA ● PASABAHCE ● PIKENZ ● SPAZIO FORNASETTI ● JECKERSON ● GRAVATI ● ALVIERO MARTINI ●

CORSO MATTEO TTI

DE PADOVA ●

VIA BORGOGNA

Global Blue Retailer

Non-Global Blue Retailer

Restaurant

Bar

S H O P | 97

CAMICISSIMA Camicissima has long been known for its superbly made shirts, and its more recently introduced full menswear collection is just as covetable.

The range includes impeccably cut casual trousers alongside knitwear, jackets, coats and a stylish line of accessories.

Camicissima’s shirts are still a wardrobe staple and, with a choice of fits from extra slim to classic, there’s something to suit every man. Frequent travellers will find the non-iron shirts in 100% cotton particularly appealing.

Camicissima,

Piazza San Babila 1-3, 20122 Milan, +39 02 7600 4737, camicissima.com

Corso Buenos Aires VI

AF

EL

RE

AT I

AI

AS

AN

FI

LO

CA

ST AL

DI

VI

● GUESS STRADIVARIUS ● FBL ● FOSSIL ● BLUKIDS ● SOLARIS ● KIKO ● ● JDC URBAN STORE PEPE JEANS ● STEFANEL ● ● DOCKSTEPS

IO

ER

EN

OV

EN

DOUGLAS ● ET PERSONA ● O ALTIERI ● SALMOIRAGHI & VIGANÒ ●

● MILANO HOUSE OF CASHMERE

Metro Station

EN

EZ

IA

Piazza Guglielmo Oberdan

Gelateria

PORTA VENEZIA VI

AM

AR

L CE

Featured In This Issue

LO

MA

LP

IG

HI

ZO

RT AV

EL

PO

● F.LLI SOLENNE GIOIELLI

M

DI

EG

A

NI

RI

BU

TO

OS

AI

RE

AL

VI

ST

IT

O

BA

EV

RS

AL

CO

VI

AP

S

VI

CO

RS

O

BU

EN

OS

EC

S

BRACCIALINI ● ● CLARKS PANDORA ● ● RITA BOUTIQUE ● LIU JO DESIGUAL ● ELENA MIRO● ● DIECIDECIMI VI STROILI ORO ● AL ● FURLA GEOX ● ET ● DANIEL & MAYER SWAROVSKI ● UN Grom ● KOCCA IS IA ● ANTONY MORATO L’OCCITANE ● VI AL PUMA ● AZ ● AERONAUTICA MILITARE CALVIN KLEIN JEANS ● ZA ● CARRERA JEANS RO PA ● NIKE MILANO LA ● M COLLECTIVE ZZ I VERGELIO ● Piazza Santa SISTE’S ● ● PIQUADRO Francesca Romana GAMESTOP ● ● GUESS KIDS

IC

IN

AG

IO

VA N

NA

98 | G U I D E

Galleria Vittorio Emanuele, Piazza del Duomo & Via Torino I TA

ER

GH AR TA M AN AS

Piazza Cordusio

VI

● PRADA ● OXUS ● VIGANÓ

● LIBRERIA BOCCA ● MASSIMO DUTTI

CORSO VI T TO RIO EMANUE LE

AUTOGRILL- TERRAZZA APEROL ●

DANTE CORDUSIO

TOD’S ● SWAROVSKI ● VERSACE ● MERCEDES ME ● ISTITUTO POLIGRAFICO ● STEFANEL ● NARA CAMICIE ● CADÉ ●

GALLERIA VITTORIO EMANUELE CURRADO ● GRIMOLDI ● RUGGERI ● LA FARMACIA CARLO ERBA ● VIA S.PELLICO SARTORIA ROSSI ● CIELO 1914 ●

● BORSALINO ● CENTENARI ● MEJANA ● PIUMELLI ● CHURCH’S ● NOLI ● BRIC’S ● GUCCI ● GIORGIO ARMANI ● LOUIS VUITTON

VIA MENGONI

VIA MENGO NI

LUISA SPAGNOLI ● LEO PIZZO ● P.50 PRADA ●

GA L LERIA VIT TORIO EMAN U ELE

COMUNE DI MILANO URBAN CENTRE ● RIZZOLI ● ANDREW’S TIES ●

CORSO VITTORIO EMA NUELE DUOMO

SP

OV

S

AD

AR I BE RS

IN

ZA DU

ST

RY

RA

●

MONDADORI ●

A

BENETTON ●

VI

Piazza Del Duomo

● OY ● S ● LUIGI VERGA I ● NT HO TT IM HK VI EG ● I C A S U C A TO SSI W A V B MM ● ● M EE E IB ● R TR E D I NA L ZE IA T RD A ● E EL 'S ● W E SE CA R A DO M P i a S S G I O M AY E ● ● CA NI CR a r z z E S I E L AC ● M A G M i a a S P O LO ● ET EO P E ● I R C B FO X IE SA el an RT ● ● tr ta ● LM DE OT ● a L OI de C AW M SIG OC R A P IP ● A K N G UA ER LA GH UL GIO M L ● C O B I & L & IE NI S ● VI BE LLI KE ● ST KI GAN AR ● VE ● EH ● OR GU L Ò ● RG ● C E ES ’S ● E ● K AR S ● K IK PI LIO ● ● PI E Y O SA TA T AC M K B E LL EZ CE IE Y O W ENI SS N ●Y OR DI EIJ S ● RI ● M AM XI L ● IZ TO ● O A R A M E E ● T C A A TI O Y V●I CA BA TR RE ON LL Y O

Piazza Pio XI UT

IQ

BO

●

VI

A

TO

RI

NO

BO

A

SA

M

RI

N L' U

LIO

DEL

AU

VIA

N

VIA MAZZINI

VI

ION

E

ITALIA MISSORI

DID YOU KNOW?

Global Blue Retailer

PHOTO: JOHNPICKENPHOTO CC BY 2.0

Milan’s Duomo has more statues than any other building in the world, with a total of more than 3,400.

Non-Global Blue Retailer

Metro Station

100 | G U I D E

Corso Vittorio Emanuele

RO EU O

VIA PATTA

RI

MONCLER Fans of Moncler’s sport-luxe clothing will be in their element at the label’s store on prestigious Via Montenapoleone. The sophisticated interior was designed by French architecture studio Gilles & Boissier and uses polished grey stone slabs, dark wooden floors and glossy black metal to luxurious effect. Visitors to the store will find the menswear and womenswear collections alongside the high-fashion Moncler Gamme Rouge and Moncler Gamme Bleu ranges.

Moncler, Via Montenapoleone 1, 20121 Milan, +39 02 7634 1316, moncler.com FOR M AP GO TO PAGE 102

Global Blue Retailer

Non-Global Blue Retailer

Metro Station

VIA DU RINI

E

PA

EL

RS

TO

NU

● SISLEY

VIT

MA

● NADINE

ELE

RSO

● GAP ● BANANA REPUBLIC ● TEZENIS ● PULL & BEAR ● SEPHORA

NU

● NARA CAMICIE ● LIBERO MILANO ● GUTTERIDGE

MA

CELIO ●

Piazza Del Duomo

IO E

● ALCOTT ● CARPISA ● CARPISA ● FALCONERI ● INTIMISSIMI ● SUPERDRY ● FOOTBALL TEAM

FURLA ●

TO R S O V IT

CO

E RIO

● H&M

O

INTIMISSIMI ●

LL

BENETTON ●

LO

NE

● BERSHKA MAX MARA ● ● MANGO P.53 ● COIN EXCELSIOR MAX&CO ● ● VERGELIO PENNYBLACK ● ● MOTIVI I BLUES ● ● WYCON MARELLA ● ● YAMAMAY MARINA RINALDI ●

PA O

AG

& OTHER STORIES ● TISSOT ● JDC URBAN STORE ● NARA CAMICIE ●

LA RINASCENTE ●

H&M ● ROCCA ●

CO R

A

ZARA MEN ● ZARA ● CALZEDONIA ●

SA N

VI

SAN BABILA Piazza San Babila

CO

MARIUCCIA ●

● STROILI ORO ● OYSHO ● LUISA SPAGNOLI KIKO ● ● ILLY SWATCH ● ● MILAN MEGA STORE ● MICHAEL KORS GOBBI ● ● PINKO MARILENA ● ● DISNEY SWAROVSKI ● ● LIU JO ● THE HIGHLINE ● FOOT LOCKER

VIA

Piazza San Carlo

MASSIMO DUTTI ● GEOX ●

CLARKS ●

S H O P | 101

Via Pietro Verri, Piazza Meda & Via Sant’Andrea ROSALBA ●

VIA DELLA SPIGA

● JIL SANDER NAVY ● MOSCHINO ● HERNO ● GIAMBATTISTA VALLI ERIKA CAVALLINI ● SEMI- COUTURE ● CHANEL ● IRIS ● STUART WEIZMANN ● BANNER ● CHIARA BONI ● CESARE PACIOTTI ● DORIANI VIA B AG U T TA ● MISSONI

VIA M O NTENAPOLEONE ● PIAGET

PATEK PHILIPPE - PISA ● VACHERON CONSTANTIN -PISA ● PISA OROLOGERIA ●

● GUCCI

VI A PIETRO VERRI

ETRO PROFUMI ● CRUCIANI ● JOHN RICHMOND ● VIA BIG LI ICEBERG ●

● ALEXANDER MCQUEEN ● JIL SANDER

● LA MARTINA PIA MARIANI ● ● DSQUARED2 MASSIMO SFORZA ● ● RALFI AGENT PROVOCATEUR ● TUMI ● ● MALIPARMI TOM FORD ● LANIFICIO DI TOLLEGNO ● CANALI ● BALDININI ● ELEVENTY ● PUNTO OTTICO ● Piazza RAVAZZOLO ● Meda CASTELLANI ●

Via San Pietro all’Orto ● ISAIA BOGLIOLI ●

V IA

MASCHIO ●

SAN

EYE STYLE ●

POMELLATO ●

● BAGUTTA ● IL GUFO

P IE

COR SO M ATT EOT TI

TRO

VERSACE COLLECTION ●

● ABERCROMBIE & FITCH ZEPTER ● INTERNATIONAL ● BROOKS BROTHERS

’O R ALL

YOUNG VERSACE ●

MONDADODRI MULTICENTER ●

TO

SAMSONITE ● MAURO LEONE ●

● PRONOVIAS

CONTIGO ● BOSE ●

● SANDRO FERRONE

CASHMIRINO ●

● MARCO

FOR PETS ONLY ●

CO

RSO

VIT

V

Featured In This Issue

A ROUND-UP OF THIS SEASON’S MILAN MUST-DOS

● BERLUTI

VIA SANT’ANDREA

VIA GESÙ

SAINT LAURENT ● MIU MIU ● PREMIATA● ROGER VIVIER ● BOTTEGA VENETA ● AGNONA ● CHURCH’S ● GIVENCHY ● ARMANI CASA ● CARLO ELEUTERI ● MAISON MARGIELA ● BORSALINO ● ERES ● LE SILLA ● GUIDO PASQUALI ● JIMMY CHOO ● CASADEI ●

SHOP DIARY

IO TO R

EM

AN

UE

LE

APR

SALONE INTERNAZIONALE DEL MOBILE

As the world’s largest exhibition of design and furniture, the Salone Internazionale del Mobile attracts a prestigious international crowd. Although the official venue is located a little way outside of the city, visitors to Milan can also enjoy plenty of centrally located exhibitions and events.

Visit: salonemilano.it

MAY

CORTILI APERTI

JUN

LA NOTTE BIANCA

This annual event offers visitors the chance to glimpse the interiors of some of Milan’s most beautiful private homes and buildings. For one weekend, a select number of residences, which have previously included Palazzo Greppi and Casa Fontana Silvestri, open their courtyards to the public.

Visit: cortiliaperti.it

For one night a year, Milan is the city that doesn’t sleep, as bars, shops, restaurants and cinemas extend their opening hours to provide all-night entertainment.

Visit: comune.milano.it

102 | G U I D E

Via Montenapoleone & Via della Spiga Piazza Croce Rossa MONTENAPOLEONE

NI A R M A ZO NI 31 N NI ● MA A N ZO

V IA M

VIA MONTENAPOLEONE

V I A VERRI

VIA SANT’ANDREA

Cova SCAVIA ● COLOMBO VIA ● PRADA WOMAN DELLA SPIGA ● GIUSEPPE ZANOTTI SICIS JEWELS ● ● DESIGN TORY BURCH ● ● FEDELI RED AND BLUE MONCLER ● BRUNELLO CUCINELLI ● ● BALLY GHERARDINI ● ● SABBADINI MARCO BICEGO ● ● ROBERTO CAVALLI P.50 KURT GEIGER ● CAR SHOE ● ● CAMPER SPIGA UNO ● ● SANTONI CHIMENTO ● FALCONERI ● FASHION MEN’S ● PRADA CROMIA ● ● AUDEMARS PIGUET SEBASTIAN ● ● GIORGIO ARMANI ● LOUIS VUITTON ● BULGARI

CO R

SO

● BLUGIRL BLUMARINE ● CARLO MORETTI ● MISS BLUMARINE ● LES COPAINS MAISON MARTIN ● MARGIELA ● SERMONETA GLOVES ● PORSCHE DESIGN ● FABIANA FILIPPI ● ROSATO ● I PINCO PALLINO ● SERAPIAN ● PORSCHE DESIGN ● ALAN JOURNO ● MEGA FASHION ● ATTOS ● NILU FAR ● BRUNELLO CUCINELLI ● Nº 30 MILANO ● L.B.M. 1911 ● BLUMARINE ● MOSCHINO ● DOLCE & GABBANA ● TOD’S ● SPORTMAX ● PRADA

● CHOPAR D

VIA DEL L A SPIG A

VIA M ONTENAPOLEONE

LARUSMIANI ● GUCCI ● ETRO ● NARA CAMICIE ● BOTTEGA VENETA ● SUTOR MANTELLASSI ● VILLA MEISSEN ● FENDI ● SALVATORE FERRAGAMO ● LA PERLA ● P.100 MONCLER ● IWC ● SIMONETTA RAVIZZA

BY ANNABELLA ● JAEGER LE-COULTRE ● OFFICINE PANERAI ● FRATELLI ROSSETTI ●

VIA D EL L A SPIG A

LU ON ER I ● FA LC EL IA NI ● ● CO RNO VE RT UA ● ● PI NK UT IQ UE GN LE X BO OL OG ER IA I DE SI GN DO ZEER ● RO IL RE EG OR TT VI ER M EN ● PI SA EP PE ZA NO ES SO ● GI US LA NC ● FE RG O SP IF M ON TB GR VIA BO ● AN A ● LO RO PI SS I ● RA GA MO PU CC I RO ● EM ILI OSA LVAT O RE F ER SE RG IO ● TOY WATCH ● Global CELINE ● NT I NO Blue ● VA LE ● ANGELO FUSCO ● VIA SANTO SPIRIT O Lounge SWATCH ● L A NVIN ● TOSCA BLU ● ● ALBERTA FERRETTI HOGAN ● P HI L LI PP PLEIN ● MICHELA BRUNI REICHLIN ● ● MALO K RIZIA ● BUCCELLATI ● RUBINACCI MARIANO ● PHILIPP PLEIN ● AKRIS ● CUSI GIOIELLIERI ● DI PARMA ACQUA ● DEVI KROELL ● VIA GESÙ VHERNIER ● TIF FANY & CO. ● FURECO ● ● CARTIER LOEWE ● ● PAUL & SHARK P.42 BELSTA FF ● A.TESTONI ● ● DIOR ITALIA INDEPENDENT ● ● GIANFRANCO LOTTI BREGUET ● ● HERMÈS F RANCK MULLER GEN E VE ● FABI ● ● MARNI RICHARD MIL LE ● BALDININI ● ● DIOR GIADA ● ● BURBERRY P.41 RIVOLTA DAL 18 83 M ILANO ● ASPESI ● ● VAN CLEEF & ARPELS FAY ● VERSACE ● ● KID SPACE P O LLINI ● Marchesi Pasticceria ● ● ALBA ELOISA ● DAMIANI HENRY BEGUELIN ● MIU M IU ● OMEGA ● R IB ● LO

● PAKERSON ● MONNA LISA ● PRETTY BALLERINAS ● MARISA ● ROCCO BAROCCO ● SARABANDA

VILEBREQUIN ● CASTELLO D’ORO ● BYBLOS ● COLOMBO ● PIQUADRO ● FRETTE ● DE NICOLA ● GUSELLA ● RUCOLINE ●

● MICHAE L KORS ● PASQUA LE BRUNI ● PEUTER EY ● LONGCH AMP ● GIÒ MORETT I ● ERMAN NO SCERVI NO ● DOLCE & GABBAN A

EZ VEN

IA

GLOBAL BLUE LOUNGE Global Blue’s new Lounge awaits you on Via Santo Spirito.

Surrounded by the flagships of the biggest names in fashion, we offer Tax Free Shopping services in a relaxed environment. As we arrange your refund more quickly than ever before, paid in cash or to your card, make use of our Wi-Fi service. Visitors also have the opportunity to talk to Global Blue’s attentive, professional members of staff about our many

services, including concierge services and shopping consultancy.

Global Blue Lounge, Via Santo Spirito 5, 20121 Milan, globalblue.com

Global Blue Retailer

Non-Global Blue Retailer

Metro Station

Café

Global Blue Lounge

S H O P | 103

VENICE Calle Larga XXII Marzo& Salizada San Moisè FRETTE ●

DIOR ● RENÈ CAOVILLA ● A. CODOGNATO ● HERMÈS ●

OMEGA ● GUETTA ● ● SISLEY LOUIS ZER IA ● VUITTON FREZ DAMIANI ● GIUSEPPE ZANOTTI DESIGN ● FRATELLI ROSSETTI ● CARTIER ● BOTTEGA VENETA ● MIU MIU ● PRADA MEN ●

KITON ●

O● ETR LO NEL BRU ELLI ● IN CUC

EL R

C . BAR

LE D

I

TO

R T IR

I D OT

3 MA

C C HI

EMANNO ● SCERVINO ● BALENCIAGA ● CELINE ROBERTO ● CAVALLI ● CHURCH'S ● VHERNIER ● MISSONI ● TOY WATCH ● MARLY'S

CAL

I

C . D .1

Z OZ

OIS È

● CHANEL SSO ● TAG HEUER P.18 ARE ALL ● CHANEL LE V CAL ● LORO PIANA

SAN M

Campo S. Moise

CALLE VALLA R ESS O

● TOD’S

C A LL E P EDRO

CONTINI GALLERIA ● D'ARTE

● SERAPIAN

● BURBERRY ● LA COUPOLE

● SALVATORE FERRAGAMO

A R ZO ● GUCCI

X II M

PRADA WOMEN ● VERSACE ● BOTTEGA VENETA ●

MARINA E SUSANNA SENT ●

MONCLER ● CHANEL ●

RGA X

● FABIANA FILIPPI C . D . T E AT R O

LE L A

POMELLATO ●

MONTBLANC ● FEDON ●

SERMONETA ● JESURUM ●

PAUL & SHARK ●

LA COUPOLE ● FAIDRA HANNA ●

CAL

S A LIZ A DA

GALLERIA DELL’ ASCENSIONE ●

P.107

ERMENEGILDO ZEGNA ●

COIN EXCELSIOR October 2015 saw the opening of the new Coin Excelsior department store in the heart of Venice. The store boasts a chic interior that includes an installation by multidisciplinary artist Felice Limosani. Spread over four storeys, the shop stocks upmarket contemporary menswear, womenswear, accessories and homeware.

International luxury brands such as Alexander McQueen, Lanvin and Proenza Schouler are all well represented, making this a must-visit destination for all fashion lovers.

Featured In This Issue

Coin Excelsior, Salizada San Giovanni Grisostomo, Cannaregio 5787, 30131 Venice, +39 041 520 3581, coinexcelsior.com

104 | G U I D E

Piazza San Marco PA

RD AR

IA

LL

ED EI

FA

BB

RI JUNI OR ●

Caff è Lav ena

Piaz zet a dei Leo ncin i

VEN EZIA

Piaz za San Mar co

● CEN EDE SE ● TRE VISA N ● IWC ● ROL EX

Caff è Flor ian

● TRE VISA N R.S. ● OFF ICIN E PAN ERA I ● GAL LERI A RAV AGN AN ● CHO PAR D ● FRE Y WILL E ● G. PAG AN ● “55”

● VISC ONT I ORL AND INI ● ARC ADIA ● BOL DRIN ● ENN IO

È

● JAEG ER-L ECO ULTR E ● “66” ● SALVADO RI ● MAR TINU ZZI ● NAR DI

S IO N

N M O IS

BON COM PAG NI ● OLG A ASTA ● AD ● MISS IAGL IA ●

Gra n Caff è Qua dri

MAR KUS ● HUG O BOS S ● DEG ANI ● TE SAN MAR CO ●

AD ● CAM ILLA ● U- BOAT ● TRE VISA N ● FOP E GIOI ELLI ● OLIV ETTI ● AM ● FOT ORE COR D ● ORT OLA NI ● MOD OLO ●

BOT TEG A D'AR

CEN

DA S A

PALE SA GAL LERY ● ARC HIM OTT ICA FOT OGR EDE SEG USO ● AFIA FERR UZZ I● GIOI ELLE RIA SAN “140 ” ● MAR CO ●

CA

‘A S E C ALL L A R G A DE L

A SA LIZ

MP CHA ONG N ● L IO R D A O ● G S IR È RAN E MU D ● Z IA ENE ●V I N D IN 06 RLA P.1 ● O S CO E ●V LY U A ●P

● PAU LY ● VEN INI ● LA COU POL E ● ANT IC A MUR RINA

● FAB RIS AUD EMA RS ● PIGU ET ● TOK ATZ IAN ● ESP ERIA ● SER END IPIT Y ● BEV ILAC QUA ● BAR BAL ICH

P.56

PHOTO: © GORUNWAY.COM

ERMANNO SCERVINO

Global Blue Retailer Featured In This Issue

Ermanno Scervino’s clothes epitomise glamorous, jet-set style. The designer takes inspiration from the time he’s spent in Milan, Paris, New York and London to create collections that are a masterclass in Italian fashion. The boutique on Venice’s Calle Vallaresso is the ideal setting in which to discover the spring/summer 2016 collection, which experiments with the seductive effects of lace. Expect red carpet-worthy gowns in chiffon and organza alongside pretty daytimeappropriate jacquard separates.

Ermanno Scervino, Calle Vallaresso, San Marco 1307, 30124 Venice, +39 041 520 5733, ermannoscervino.it

Non-Global Blue Retailer

Café

106 | G U I D E

VESCO Fine jeweller Vesco has been producing beautiful jewellery in Venice for 50 years. Its San Marco boutique is known for its excellent service. As well as Vesco’s own creations, the store offers high jewellery by some of the world’s leading brands, including Italian haute jewellery company Crivelli. Look out for the creations of Marco Bicego, a jeweller of Venetian descent. His

pieces are admired for artisanal touches such as hand engraving, hand-twisted coil designs and the multi-coloured gemstone designs that are a staple of his work.

Vesco, Piazza San Marco, San Marco 75-76, 30124 Venice, +39 041 520 3853 FOR M AP GO TO PAGE 104

Mercerie di San Salvador, Capitello, San Zulian & dell’Orologio

A LV AD

MATERIALMENTE VENEZIA ● FROLLO ●

I R A CC E R K E BE ON OC R E A LC T L CH O A F ● F O WAT E T I C ● S ● UV C A ● D K I KOOX O E DR PI ● G UA TE ● IQ LL ● P

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Non-Global Blue Retailer

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● BATA ● COCCINELLE ● PELLETTERIA

● GUCCI ● VIVICI ● OTTICA VENEZIANA LA GONDOLA ● ● SOLARIS LACOSTE ● ● CARGASACCHI PANDORA ● ● AD RECARLO ● BUCCELLATI ● ● AD ● MARINA RINALDI MANDARINA DUCK ● POLLINI ● ● SPAZIO A ROVOLETTO ● ● MORELLATO OREFICERIA DELL’OROLOGIO ● ● KIEHL'S

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723 ● M E FABRIS RICAMI ● R C LA PARIGINA ● E R BIALETTI ● I E LUISA SEMENZATO ● S A LA PARIGINA ● N JB GUANTI ● Z U ASTOLFO ● L I A LIBER ● N R. TIOZZO ● LUISA SPAGNOLI ●

Featured In This Issue

Piazzeta dei Leoni

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Murano TA EN AM ND FO

VETRERIA ARTISTICA LA FENICE ●

DE

SIGNORETTO LAMPADARI ●

LA

UL

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MAZZEGA GLASS FACTORY ● MARCHETTI MARIA ● CAMPAGNOL E SALVADORE ● PESCE PESCE ● FIORE FIORE ● COLLELLI & OTTERDAHL ●

IN

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ANTICA VETRERIA ● GIOIELLI R.T. MURANO ● NEROPACO ● VETRI D'ARTE RAVANELLO ● VENINI ●

TA M

IP NC SA MO RA

● FERRO VETRO ● APA GIOIELLI ● F.LLI MORETTI ● MOSAICI DONÀ MURANO ● SEGUSO VIRO ● COSE COSÌ ● MIRIAM ● LAMBERTI RAFFAELLA ● VETRI G. BASTIANELLO ● MORI SNC

ARTIZ ● SOFFIO DI VETRO ● EFFE DUE MURANO ● PICCOLI PENSIERI ● DOMUS VETRI D’ARTE ●

FO ND AM EN TA DE IV ET

● L'ARTE MURANESE ● F & M BALLARIN ● M. CAVAGNIS OROVETRO ● ● NASON MORETTI MURANO IL VETRO DI FUGA ● ● ORIGINAL MURANO SCHIAVON MURANO ● ● BOTTEGA DEL VETRO CESARE TOFFOLO ● ● ARTIGIANATO VENEZIANO LUCEVETRO ● ● VETROMANIA BAROVIER & TOSO ● ● ART BIJOUX GIAMPAOLO NASON VETRI ARTISTICI ● ● ANDREA 2000 FRANCO SCHIAVON GALLERY ● ● CARLO MORETTI VETRERIA COLONNA ● ● C&G CESARE SENT ● ● LINEA MURANO ART SCHIAVON ● ● FORNACE GINO MAZZUCCATO CAM ● ● VETRERIA ARTISTICA GRITTI

PHOTO: GIUSEPPE MARESCA

FRATELLI ROSSETTI Fratelli Rossetti has been producing impeccable footwear since the 1950s. This Italian brand, still run by the Rossetti founding family, has developed an international fanbase and has stores across the globe. Fratelli Rossetti champions the ethos of the Made In Italy initiative, which showcases the best Italian brands, and the company prides itself on the highest levels of craftsmanship. Look out for the Toledo Made To Order service, which offers bespoke footwear for men and women.

globalblue.com

Fratelli Rossetti, Salizada San Moisè, San Marco 1477, 30124 Venice, +39 041 522 0819, fratellirossetti.com FOR M AP GO TO PAGE 102

108 | G U I D E

FLORENCE

Via de’ Tornabuoni, Via degli Strozzi & Via Porta Rossa BOTTEGA QUATTRO ●

OFFICINA DEI TORNABUONI ●

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G-STAR RAW ●

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BRANDY MELVILLE ●

BARONI ●

VIA DE ' SASSE TTI

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P.110

IL PAPIRO ●

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Place Of Interest

Non-Global Blue Retailer

Global Blue Retailer

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SPACE ● DIOR ● SALVATORE FERRAGAMO IL GUFO ● DESMO ● ● SALVATORE FERRAGAMO ● ERMENEGILDO ZEGNA

FALCONERI ● DOLCE & GABBANA ●

● TOD’S OTTO D'AME ● ROBERTO CAVALLI ● DR VRANJES ● BULGARI ● COS ●

CARTIER ● BOTTEGA VENETA ●

V I A P O R TA ● ● ● ROSSA ● ● A L PA R I B ● A ● ● BA BE MP MO ER S MI G ● O ● N ● L ● V ● U AS LE RT AL W NA PES SS A Z T T OI E V AL OM PES SERGIO NC A F O A RD I ON Z A IN AN MA O I N RR O E I I O ROSSI ● IT R AG R I A' IN VIA A RET I DEL LE TI TE MUSEO R BURBERRY ● OMEGA ●

LUISA SPAGNOLI ● BARDUCCI ● LA PERLA ● UGO POGGI ● TOY WATCH ● MANILA GRACE ●

FRATELLI COPPINI ● E OL

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MONTBLANC ● GIANFRANCO LOTTI ● PRADA ● SAVE THE QUEEN! ● ARMANI JUNIOR ● DODO ● TIFFANY & CO. ●

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Piazza della Repubblica

VIA DEGLI STROZZI PALAZZO EMPORIO STROZZI ● ARMANI

● MILORD PELLICCERIA ● ROMANELLI ● GIORGIO ARMANI ● INNIU ● FENDI ● LORO PIANA ● ELEUTERI OLFATTORIO MUSEO ● DELLE CIPRIE ● DAMIANI ● CÉLINE ● PUCCI P.38 DOLCE & GABBANA ● JUNIOR

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VIA DE’ PECORI ● TOMMY HILFIGER

HERMÈS ● LORETTA CAPONI ● LES COPAINS ●

Via della Vigna Nuova

S H O P | 109

Via Roma & Via Calimala Piazza di San Giovanni

Via dei Calzaiuoli Piazza del Duomo

ARMANDO POGGI ● INTIMISSIMI ● GREISY ●

● GUCCI ● PINKO ● LIU JO UOMO ● MISS SIXTY ● EMPORIO ARMANI VIA DEI TOSINGHI ● MIU MIU ● ROBERTO BIAGINI

MASSIMO DUTTI ●

CALZAIUOLI 91 ● MAX & CO ● VIA DEI TOSINGHI MIGONE ● CARPISA ● SALMOIRAGHI & VIGANÒ ● DISNEY ●

PROFUMERIA ALINE ●

GEOX ● PIQUADRO ● TWIN SET ●

GUESS ●

UPDATED ●

● ZARA ● CLARKS VIA O R S A N M I C H E L E ● CORNELIANI ● SANDRO PARIS ● LIU JO VIA DEI LAMB ERTI ● DIESEL ● LIU JO ● PUMA

V I A PO RTA ROSSA

VIA DEI CALZ A IU O LI

MORESCHI ● CALIMALA 31 ● GUYA ● ROY ROGERS ● ATOS LOMBARDINI ● GOLF ● ZARA ●

VIA DEGLI SPEZIALI GOLDEN POINT ● CHANEL ● ACQUA DELL'ELBA ● SWAROVSKI ● LOMBARDI ● ATHLETIC WORD ● FALCONERI ●

VIA CALIMALA

Piazza della Repubblica

VIA DEI CALZAIUOLI

● BOSS STORE MYWALIT ● VIA DEGLI SPEZIALI DIESEL ● LA RINASCENTE ●

VIA CALIMALA

VIA PELLICCERIA

● MICHAEL KORS

VIA DEI CALZAIUOLI

VIA ROMA

SISLEY ●

VIA ROMA

PRADA ● LE SILLA ● LUISA VIA ROMA ● LONGCHAMP ●

● ENRICO VERITÀ ● TIM ● BATA VIA DELLE OCHE

● MIA BAG ● FIRENZE PRATESI ● STROILI ORO ● MANETTI ● GERONICO ● OROLOGERIA R MARRETTI ● KIKO ● TEZENIS ● YAMAMAY

VIA DEL CORSO ● CALZEDONIA ● WOLFORD ● PYLONES ● COIN ● MOSSA ● STEFANEL

V I A D E I TAV O L I N I

VIA DEI LA M B ERTI

PUSATERI ● RE NERO ● L’OCCITANE ● BEMPORAD ● VIA P O RTA ROSSA FARMACIA MOLTENI ● CORSANI ● ATESETA ● FOSSIL ● CHANEL ●

● LEATHER FACTORY

● LUISA SPAGNOLI ● COCCINELLE ● NARA CAMICIE ● SOLARIS ● QUERCIOLI ● GUIDORENI VI A DELL A C O N DOT TA ● FURLA

Piazza della Signoria

Stepping into the Dior boutique in Florence, with its interior designed to give the impression of visiting the private salon of the founder himself, showcases both the history of this celebrated French brand and the latest ready-to-wear collections for women and men. For those travelling light, there’s also a very tempting selection of accessories, including bags, belts, scarves and ties.

Dior, Via de’ Tornabuoni 15R, 50123 Florence, +39 055 266911, dior.com

Featured In This Issue

PHOTO: © GORUNWAY.COM

DIOR

A

TORRINI ●

● MUSIC CENTER ● CA SINI SOU VENIR ● M URANO

● ● ● ●

PELUSO LE VANITÀ FOTO LOCCHI LUSH

V I A D E L P RO CO N S O LO PELUSO ● ANDREA PALOMBINI ●

● A RT STORE ● EMPOR IO ITALIANO FIRENZE ● NANTE CORN ICI ● ARSA A RREDI SACRI

GINGER ●

● PIU MINI DANESI AVIREX ● FLOR ENCE’S VIA DEL CORSO ● ● SECR ET ● KO DAK FILM

LEATHER FASHION ● CAFE' NOIR ●

● FUORI SKEMA ● FIORI DEL TEMPO ● GLAMOUR ● PAOLA P. ● RIKA BIJOUX ● PARAGON ● GALLERIA DEL CHIANTI ● SARAH PACINI ● JUSTORE ● DAVID 2 ● PIERO PULITI ● KIEHL'S ● FABRIANO VI A D EI CERCHI ● COIN ● BRASCHI ● MAURO GIULI ● MATUCCI ● CLARISSA BIGIOTTERIA

VI A D EI CALZ A IUO LI

ANTICA CUOIERIA ● DIXIE ● SUPER DRY ● AL VIOLA ● NERO GIARDINI ● YAMAMAY ● MONNALISA ●

VIA CALIMALA

Il Papiro, Via Porta Rossa 76R, 50123 Florence, +39 055 216593, ilpapirofirenze.it

FOR M AP GO TO PAGE 108

Florence is famous for its artisanal paper and Il Papiro produces some of the best. This charming stationer is a must-visit for hand-decorated paper, correspondence cards, leatherbound journals, photo albums, accessories and more; it’s also possible to order personalised items. Set up in 1976 with the aim of preserving traditional Florentine crafts, such as marbling paper, Il Papiro now has stores across Italy.

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MONTI ● SOUVENIR OF FLORENCE ● IL PAPIRO ● L'ANTICA CANTINA DEL CHIANTI ● TORNABUONI ● ITAL PEL ● TRE ANGELI SOUVENIR ● FAVILLI ● LINDT MAITRE CHOCOLATIER ● APOSTOLATO LITURGICO ● BIFFOLI SHOP ●

PIAZZ A DEL DUOM O

VIA ROMA

VIA ORSANMIC HELE

UNIVERSO SPORT ● LEATHER FLORENCE ●

RASPINI ●

SWATCH ●

PROFUMERIA ALINE ●

GILARDINI ●

PRIMA DONNA ●

VIA DELLE OCHE

VIA DEI TOSINGHI

Featured In This Issue

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Global Blue Retailer

Piazza del Duomo Piazza di San Giovanni OFFICINE PANERAI ●

● FLAVIO PELLETTERIE ● LIBRERIA SAN PAOLO ● FLAVIO PELLETTERIE S. M. DEL FIORE ● LEATHER FACTORY

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VIA CERRETANI

VIA DEL CORSO

Piazza della Repubblica

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110 | G U I D E

Piazza del Duomo & Via del Corso

PATRIZIA PEPE ●

VIA DEI LAMB ER T I

IL PAPIRO

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LOCAL TIP: PROCACCI

Food lovers should make time during their trip to Florence to visit Procacci, an historic delicatessen known for its truffle-based dishes and products. Stop by for one of the famous truffled sandwiches.

Procacci, Via de’ Tornabuoni 64R, 50123 Florence, +39 055 211656, procacci1885.it

Global Blue Retailer Featured In This Issue

Non-Global Blue Retailer

Café

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Piazza dei Martiri

VIALE CALASCIONE

S H O P | 115

Piazza Carità

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Galleria UmbertoI VIA TOLEDO

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TRAMONTANO ●

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RUBINACCI ●

COCCINELLE ●

VIA MARGUTTA ●

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● LUMOR

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Mercatino di Antignano Visitors to this weekdaymorning market in Naples’ Vomero district can expect to find an eclectic mix of food, clothing and accessories – but it’s worth the trip for the lively atmosphere alone.

Mercatino di Antignano, Piazza Antignano, 80128 Naples

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Mercatino di Posillipo This street market takes place just outside the main gates of Parco Virgiliano every Thursday morning and is known for its high-quality wares, including clothing and shoes.

Mercatino di Posillipo, Viale Virgilio, 80123 Naples

● SISLEY ● MAC ● KIEHL'S ● ANTONIO BARBARO ● OLD ENGLAND ● DE SIMONE ● ANTONIO BARBARO JUNIOR

La Pignasecca The city’s oldest street market, open daily from around 7am to 3pm, is particularly good for food lovers; its stalls are piled high with gourmet treats including fresh seafood, cheeses and homemade pastries.

La Pignasecca, Via Pignasecca, 80134 Naples

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PHOTO: ILCE3000 CC BY 2.0

DID YOU KNOW?

Global Blue Retailer

Non-Global Blue Retailer

Naples is the capital of the Italian region of Campania, and one of the oldest continuously inhabited cities in the world. Around four million people live in its metropolitan area, of whom about a quarter live in the city itself.

Featured In This Issue

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DAY TRIP FIDENZA VILLAGE Discover more than 100 boutiques from Italian and international brands, all ofering reductions of up to 70% on the recommended retail price.

Fidenza Village, Via San Michele Campagna, 43036 Fidenza, +39 0524 33551, fdenzavillage.com, chicoutletshopping.com OPENING TIMES MondaySunday: 10am-8pm MILANO CENTRALE STATION E35

A1

Fidenza Village

HOW TO GET THERE

By Shopping Express

The Shopping Express® luxury coach service runs from central Milan (pick-up point Largo Cairoli/Via Cusani 18) to Fidenza Village daily.

By car

By train

Exit the A1 motorway at Fidenza/ Salsomaggiore. Pass the toll booth and Fidenza Village is 100 metres on your left.

Fidenza station is on the direct line into Milano Centrale with frequent services and a journey time of around 60 minutes.

HOSPITALITY

GUEST SERVICES

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Tourist Information Centre Restaurants and cafés Gift Cards Free Wi-Fi all around the Village Chic Lounge: an exclusive reserved lounge area (for a minimum of 10 people, subject to availability)

Train Station

Outlet

Tax-free shopping Hands-free shopping Luggage storage Worldwide delivery service Frequent Flyer programmes Valet parking Luxury transfer (to be pre-booked) Personal shoppers

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Refund Ofce Details: Milan Malpensa Airport Terminal 1, Departures, Check-In (second foor) Terminal 1, Area B Extra Schengen (frst foor) Terminal 2, International Departures, Forexchange Maccorp Milan Linate Airport Departures, Forexchange Maccorp Downtown Milan La Rinascente (sixth foor next to customer service), Piazza del Duomo, 20121 Milan Rome Fiumicino Airport Terminal 3, Departures, Gate H1 Terminal 5, Departures Downtown Rome Forexchange Maccorp, Via del Caravita 6, 00186 Rome Forexchange Maccorp Pantheon, Piazza della Rotonda 68B, 00187 Rome Forexchange Maccorp Trevi, Via del Lavatore 88A, 00187 Rome

Downtown Florence Forexchange Maccorp, Via Por Santa Maria 3R, 50122 Florence Forexchange Maccorp, Via dei Calzaiuoli 42R, 50122 Florence Interchange, Via Por Santa Maria 35R, 50122 Florence Venice Marco Polo (Tessera) Airport Departures, Travelex Downtown Venice Forexchange Maccorp, Campo San Bartolomeo, San Marco 5313, 30124 Venice Ital Travel, Calle dell’Ascensione, San Marco 72B, 30124 Venice Yex Change, Piazza San Marco, San Marco 146, 30124 Venice Downtown Como Viaggi Ronchi, Lungo Lario Trieste 10, 22100 Como

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TRANSLATIONS РУССКИЙ ПЕРЕВОД 58: The New Reality

Новая Реальность Мария Кирхен-Хилл рассказывает, как прогрессивные технологии помогают итальянским бутикам привлекать покупателей Наш цифровой век принято считать опасным для традиционных магазинов временем. Конечно, привычным бутикам очень сложно противостоять простоте и удобству онлайн-шоппинга. Однако при ближайшем рассмотрении некоторые итальянские бренды демонстрируют далеко не столь бедственное положение. Наоборот, они решили не оплакивать свою слабость перед технологиями, а использовать прогресс себе на пользу и предпочли привнести цифровые новшества в свои магазины. Так, виртуальные элементы и интерес к актуальным возможностям дополняют и даже усиливают впечатления покупателей. Один из крупнейших итальянских брендов OVS недавно открыл новый трехэтажный флагманский магазин на миланской улице Corso Buenos Aires. Чтобы оставаться заметным на одной из самых шумных улиц города, нужно трубить о себе как можно громче. К счастью, OVS мастерски обставляет свои розничные сети цифровыми технологиями. Вот и новый магазин стал первым по-настоящему globalblue.com

«мультиканальным» клиентским проектом. «Мы впервые сумели показать, на что способны, – подчеркивает исполнительный директор компании Стефано Беральдо. – Это сверхсовременный магазин». В новом флагмане покупатели удивят весь ассортимент OVS – женскую, мужскую и детскую одежду, а также косметику. Но в дополнение к этому, компания предоставляет необыкновенные интерактивные развлечения. В проекте, разработанном совместно с Google for Work, учтены виртуальные примерочные и интерактивные стойки, iPad для продавцовконсультантов, бесплатная возможность забрать купленные онлайн товары и многое другое. Повсюду расставлены видео-стены и световые экраны с ключевыми рекламными сообщениями OVS, а для маленьких посетителей всегда есть интерактивные игры и даже охота за сокровищами. Делая еще один шаг навстречу будущему, приложение OVS открывает покупателю доступ к большому массиву информации о товарах, отправляет уведомления о новостях и акциях, считает баллы лояльности и помогает клиентам оплачивать покупки прямо со смартфона. Отметая угрозы оффлайновой торговле, этот бренд использует цифровые возможности для привлечения людей в магазины. И это совмещение технологичности и личного присутствия, конечно,

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усиливает удовольствие от шоппинга. Компания Pinko также стремится дополнить знаменитый великолепный сервис инновационными решениями. Его новая концепция Hybrid Shops, действующая по всей Европе (только в Италии – семь локаций), подразумевает объединение лучших цифровых и реальных технологий. Рядом с традиционными витринами и манекенами, где покупатели могут рассматривать и трогать коллекции, в магазинах нового типа появились интерактивные экраны, на которых доступны вещи из всех коллекций. «Идея заключается в том, чтобы предложить нечто такое, чего нет и не может быть в обычном магазине», – объясняет Пиетро Негра, основатель и исполнительный директор Pinko. Компания решила использовать ключевое преимущество онлайншоппинга – возможность представить весь свой ассортимент, а с новыми технологиями это с легкостью возможно и в «традиционном» магазине. Покупатели могут выбирать вещи на рейлах или в цифровом каталоге. Затем в течение 48 часов их покупки будут доставлены в этот магазин или даже прямо в отель. Это позволяет бренду оставаться «реальным и электронным одновременно». И несомненно, что и другие бренды тоже адаптируют эту идею. Несмотря на всю современность этого тренда, в него вовлечены не только молодежные бренды и

космополиты. Одна из старейших в мире аптек Ofcina Profumo Farmaceutica di Santa Maria Novella, основанных в 1221 году во Флоренции, бережно хранит свои традиции и даже рецепты продуктов. Однако успеха компания на протяжении многих веков добивается благодаря умению оставаться новаторской. И едва ли можно подобрать тому лучший пример, чем появление новейших технологий в историческом магазине, совмещенном с музеем, на флорентийской улице Via della Scala. «Это совершенно новый вид шоппинга», – размышляет президент компании и со-владелец Эудженио Альфандери. Переступив порог магазина, покупатель получает электронную карту. По мере общения с консультантами, он узнает все больше о каждом продукте, от ингредиентов до истории. Те товары, которые заинтересовали клиента, регистрируются с помощью карты. Кроме того, на сенсорных экранах можно посмотреть каталог полной коллекции Santa Maria Novella, если необходимо еще больше информации. Затем, пока покупатель рассматривает музейную экспозицию, персонал аккуратно и тихо собирает подборку товаров, ориентируясь на данные электронной карты. Таким образом, процесс становится еще более простым и удобным. Подобно Pinko и OVS, компания Santa Maria Novella видит своей основной целью приятные впечатления покупателей от шоппинга. И в итоге, Интернет-

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торговлю от магазинов в привычном смысле отличает именно индивидуальный подход, на который просто невозможно реагировать виртуально, и знакомство с продуктом на личном опыте. Итальянские бренды уверенно демонстрируют оптимизм относительно судьбы оффлайновых магазинов, а преимущества цифровой эпохи могут использоваться для развития розничной торговли. Сочетание технологии и традиции создает нечто большее, чем просто сумма этих слагаемых.

66: Smells Like Home

Аромат Дома С утра до ночи мы находимся в плену у запахов, которые формируют наше мировосприятие, говорит доктор Паоло Вранджес. Ханна Льюис беседует со знаменитым парфюмером о его новаторском подходе к ароматам для дома «Парфюмерная культура буквально пропитала меня насквозь», – говорит доктор Паоло Вранджес. Услышав подобное заявление, мы, наверняка, удивимся. Однако этому парфюмеру и правда сложно припомнить момент, в который его жизнь не была бы связана с миром ароматов. «Мой дед был торговец шелком, – поясняет он, – и, когда я был ребенком, я проводил много времени в комнате, где он хранил свои коллекции парфюмов, привезенных из разных уголков земли. Я был globalblue.com

очарован этой вселенной из редких, прозрачных флаконов, источающих необыкновенные ароматы, каждый из которых был окутан тайной». Обнаружив неподдельный интерес внука к миру парфюмерии, дед решил обеспечить ему образование в сфере искусства. Несмотря на то, что детство его прошло в Болонье, свой бизнес он решил основать во Флоренции. Этот город, по его словам, представляет собой «колыбель парфюмов и ароматов», и именно здесь в 1983 году он открыл свой салон Antica Ofcina del Farmacista. Одерживая последовательные творческие победы, его компания встала в один ряд с лидерами рынка. Однако успех и слава пришли к Вранджесу не вследствие одного открытия, а благодаря целой череде экспериментов, основной вклад в которые сделали его клиенты. Вскоре после открытия своего салона-лаборатории в центре Флоренции, Вранджес стал наблюдать за своими посетителями и записывать их реакцию и ощущения от определенных ароматов. Это привело его к мысли о том, что окружающие нас ароматы могут быть столь же индивидуальны, сколь и наши личные запахи. Эта идея вдохновила его на создание наиболее успешной серии ароматов для дома «Dr Vranjes Home Fragrances», выпущенной в 1999 году. Вранджес и его команда пошли, по сути, на революционный шаг, применив все накопленные знания для создания домашней парфюмерии. Основанная на

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фирменном подходе Antica Ofcina del Farmacista, сочетающем результаты инновационных техник и непрерывные исследования методов традиционного производства, новая серия совершила прорыв в этой отрасли. Центром коллекции является линия оригинальных диффузоров. И дело не только в ароматах, но и в самом процессе их создания. Каждый элемент создается вручную мастерами во Флоренции, и, как подчеркивает Вранджес, этикетка «Сделано в Италии» касается абсолютно каждого аспекта коллекции. Внешняя форма ни в коем случае не уступает содержанию. Восьмиугольные флаконы, вдохновленные архитектурой знаменитого собора Флоренции, до созданных по индивидуальному заказу сосудов, отвечают всем требованиям домашнего интерьера клиента. Здесь каждый сможет найти себе аромат и дизайн по вкусу. Вранджес увлечен идеей о том, что «у каждой комнаты в доме должен быть свой неповторимый аромат». Но на этом его воображение не заканчивается. В его коллекциях можно встретить ароматы, предназначенные для спальных комнат и постельного белья, для гостиных и обеденных залов, для офисных помещений и даже автомобильных салонов – учтены практически все сферы жизни. Сейчас парфюмер работает над новой коллекцией свечей из благородного воска и эфирных масел, которые наполнят пространство успокаивающей комбинацией мягкого света и

волшебного запаха. Несмотря на красивую упаковку, сами ароматы играют для Враджеса ключевую роль, а его давняя связь миром парфюмерии помогает бизнесу двигаться вперед. «Когда я работаю над новым букетом, я стараюсь воссоздать аромат, который я держу в уме, аромат, связанный с воспоминаниями и эмоциями, – поясняет он. – Вдохновением для меня служат места, в которых я бывал, люди, с которыми мне приходилось общаться, опыт и переживания, которые соотносятся у меня с определенными запахами». Каждый новый продукт для Вранджеса так же увлекателен, как и самый первый: «Мой любимый запах тот, который я создам следующим!», – именно так парфюмер хотел бы, чтобы его творения воспринимали другие. Его салоны играют в этом процессе ключевую роль. На данный момент их всего шесть, и расположены они по всей Италии: в Милане, Риме, Венеции и, конечно, во Флоренции. Опыт посещения каждого магазина уникален, и Вранджес не перестает ими гордиться. «Мы предлагаем индивидуальные консультации по ароматическому дизайну и можем посоветовать нужный аромат для создания определенной атмосферы». Фирменные салоны, доверху забитые соблазнительными ароматами, будут лучшим способом знакомства c миром парфюмерии доктора Вранджеса. Консультанты всегда смогут прийти вам на помощь, но, как вы можете лично услышать от Вранджеса, парфюм

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– это дело вкуса каждого. Он не сможет посоветовать правильный аромат, потому что такое решение под силу лишь вам. «Просто доверьтесь вашим чувствам и пусть они сопровождают вас по незабываемому миру ароматов».

72: Italy’s New Woman

Новый образ модной Италии Бет Дрюс рассказывает о ярком, индивидуальном стиле, который сменил привычный блеск итальянский брендов Перемены в моде всегда ожидаемы. Они могут быть плавными и незаметными, как, например, постепенный уход танкетки или джинсов-скинни. Но иногда перемены стремительны и безапелляционны, и именно это можно наблюдать в коллекциях Gucci на протяжении двух последних сезонов. Заняв пост креативного директора, Алессандро Микеле последовательно воплощает новое видение стиля. Чувственный образ женщины Gucci сменился необычным и ярким портретом леди. Теперь этот модный дом отдает предпочтение шелку с принтами, цветным кружевам, вязаным юбкам и накидкам, галстуку-бабочке, разноцветному люрексу и прозрачному шифону неоновых цветов. Кроме того, в его обновленном арсенале появились такие очаровательные приемы, как использование пуговиц, ремней и бантов с оптическим обманом. Все это добавляет одежде, украшенной globalblue.com

бисером и блестками, цветовой насыщенности и жизнерадостности. «Все дело в этом контрасте между прошлым и будущим», – уточняет Микеле в интервью New York Times. Это во многом объясняет, как удалось коллекции, полной противоречий, выразить одну из важнейших идей этого сезона. Существенный вклад в настроение новой коллекции сделала стилизация под «моду гиков». Это подразумевает блестящие крупные очки, вязаные перчатки, корсажи и сумки с короткой ручной для ношения на запястье. Сохранились и следы прежнего образа Gucci: например, в стратегическом использовании фирменных красных и зеленых полос для обозначения талии или кромки, узора из пересекающихся золотых букв GG. Теперь эти элементы выглядят более спокойно и менее вызывающе, чем в прошлые годы. По мнению Сары Моуэр, главного модного критика Vogue Runway и автора книги Gucci by Gucci, эта перемена имеет значение и за пределами этого модного дома: «Скорость, с которой Gucci преобразился и обновился с момента назначения Алессандро Микеле, просто невероятна, – делится Моуэр. – Я считаю его лидером нового теплого, человеческого и эклектичного направления, к которому стремится современная мода». Микеле переосмыслил Gucci в духе нашего времени. Эксцентричность, недавно

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появившаяся в коллекциях этого бренда, отсылает к общей тенденции, которая стала очевидной на миланских подиумах. Но если многие делают только первые шаги в новом направлении, то дизайнер Миучча Прада уже работает с этой эстетикой как истинный профессионал. Для нее неожиданные и необычные модели – привычное поле для творчества. В коллекцию Prada этого сезона вошли пиджаки свободного кроя в стиле 1960-х: они украшены серебряными полосами и вставками из твида и клетчатой шерсти, и сочетаются с воздушной тканью пастельных оттенков. Также уважаемый бренд представил геометричные вязаные однотонные вещи насыщенных цветов, юбки с асимметричным подолом ниже колена и серию аксессуаров, в том числе – кожаные сумки округлой формы и крупные серьги. В числе самых примечательных предметов коллекции – сетчатая вуаль, прикрывающая шею.

Marni в равной степени наделяет смыслом и аксессуары, и одежду, и необычные детали определяют идентичность этого бренда. В этом сезоне палитру составили яркие цвета с акцентом на темнорозовом и насыщенно-зеленом. Для коллекции в целом характерны свободные формы и геометричные линии с контрастными принтами и цветами. Большие кожаные сумки-мешки, серьги из оргстекла и плоские сандалии с квадратными носами – все это еще раз подтверждает, что дизайнер бренда Консуэло Кастильони

остается одним из создателей причудливой моды. Судя по значительным переменам в стиле Gucci и ярким идеям таких брендов, как Marni, в итальянскую моду пришла особая острота, и эти эксперименты породили атмосферу предвкушения. Очевидно, что эта перемена в модном дизайне, которую можно наблюдать в Милане, заразительна. Прямо на наших глаза эксцентричность из исключения превращается в норму. И пусть классический итальянский стиль с его томной сексуальностью по-прежнему актуален. Но теперь он не единственный претендент на подиумное шоу. Появился новый образ женщины – более яркий и изобретательный, чем прежде. И Gucci, Prada и Marni уже осмыслили и воплотили в коллекциях ее неповторимый характер.

122: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

130

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue.

三层旗舰店近期在米兰的布宜诺斯艾利斯 大街（Corso Buenos Aires）开张大吉。要 想在米兰最繁华的商业街大放异彩，就必须 使出浑身解数。所幸OVS深谙科技和零售 结合之道，这家旗舰店是OVS首家全方位多

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить Tax Free формы для получения возврата в одном из наших офисов.

平台体验店。 “能够向顾客全面展示我们的 研发实力，这还是第一次， ”品牌首席执行官

Stefano Beraldo说道， “这是一家高端前卫 的旗舰店。” 这家旗舰店不仅出售OVS旗下所有产 品，女装、男装、童装和美妆产品一应俱全， 还提供多渠道互动体验。该店还与Google

Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте свыше €154.94 и сэкономьте до 15.5% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

forWork合作，设有虚拟试衣间和互动平台； 服务员都手持iPad提供服务，顾客还可以在 线上购买，线下取货。视讯墙和屏幕上滚动播 放的OVS资讯随处可见，年龄较小的顾客还 可以参加店内的互动游戏，甚至是寻宝游戏。 此外，OVS的APP让顾客能够在手机端 浏览产品细节信息、私人订制的新闻和折扣推 送，赚取购物积分，甚至可以直接付款。数字 化技术不仅没有威胁到OVS的实体经营，反 而吸引了更多顾客进店购物，以科技和人工双 重服务让顾客尽享购物乐趣。 以优质服务著称的意大利品牌Pinko同 样充分利用高新科技为店内体验锦上添花， 为顾客带来了新的享受。Pinko在整个欧洲

美文翻译

发起“混合店铺” （Hybrid Shops）的全新 概念，仅在意大利便开设了七家店铺，将数字

58: The New Reality

化和实体化销售的精髓合二为一。除了传统的

当实体店遇上科技

时装模特展示，店内还设有互动屏幕，供顾客 浏览任一单品。

意大利最激动人心的精品店正在以高新技 术优化店内体验，Maria Kirchen-Hill带 您一探究竟

“我们的理念是……提供一系列无法在 常规店铺中找到的产品选择， ”Pinko品牌创 始人兼首席执行官Pietro Negra解释道。重 要的是，这一概念吸收了网上购物的精髓，也

在日益数字化的时代，许多人认为实体店的前

即更加丰富的购物选择，从而让消费者在门

景不容乐观。与简单便捷的在线商店相比，实

店内也能轻松遴选。顾客既能直接从货架上

体店必定不堪一击吗？若您看一看意大利的

购买商品，也可以对照数字化产品目录下单。

一些领导品牌，就会发现这些门店其实并没

货物会在48小时内调配至实体店，甚至直接

有陷入寒冬。面对科技的进步，佼佼者们没有

送达顾客下榻的旅店。这个被Pinko称作“

选择怨声载道，而是热切地对数字化敞开了

触手可及的电子化”的理念必定会受到其他

怀抱，把信息引入实体零售店，借助虚拟元素

品牌的追捧。

和先进技术改善门店购物体验。 意大利顶级时尚零售品牌OVS的全新

globalblue.com

这股潮流看似过于前卫，但有趣的 是，顺势而行的并非只有新晋品牌和跨国

131 大牌。1221年创立于佛罗伦萨的Ofcina Profumo Farmaceutica di Santa Maria Novella是世界上最古老的药妆店之一，至

香料， ”Paolo Vranjes解释道， “小的时候，我常

今仍保留着许多传统工艺和产品。但是，让

极不寻常的气味，使我陶醉其中、无法自拔，玻

这个品牌历经数个世纪而不衰的真正原因正

璃瓶里的那个神秘世界更是让我心驰神往。”

是它的创新能力。开设在佛罗伦萨Via della

常看到他房间里收藏了许多环游世界时搜寻来 的香水。各种珍稀的香水瓶玲珑剔透，散发着

后来，祖父注意到他对香水的热爱，便把

Scala大街上的博物馆式门店便是最好的证

他带进了香料的世界。童年时对香水的感知

明，这家历史悠久的店铺完美地将科技融入

自然而然地演变成对香水艺术的钻研。在博

了购物体验当中。

洛尼亚长大的他，后来选择将自己的事业扎

“这是一种全新的购物方式,”公司总裁

根于佛罗伦萨。用他的话来说，这座城市是“

兼合伙人Eugenio Alphandery如是说。顾

香水和香氛的摇篮”。1983年，他在这里创

客一进门，就会从店员手中拿到一张卡片。随

建了Antica Ofcina del Farmacista品牌。

后，顾客将由顾问专家引导，了解每款产品的

凭借不断的开拓创新，品牌迅速成为了香水

原材料和历史等详细信息，顾客可以将自己心

界的风向标。

仪的商品信息以电子化存储在小卡片上。店

但Vranjes的使命并不在于私人香水；

内还有一台触屏显示器，存有Santa Maria

或者说，至少不是用于人体的香氛。在佛

Novella的所有产品信息，供希望进一步了解

罗伦萨市中心创办首家实验室型店铺后不

的顾客随心浏览。逛完商店后，顾客还可以参

久，Vranjes开始在自己的精品店内试验香水，

观毗邻的博物馆。与此同时，工作人员会仔细

观察顾客对不同香型做出的独特反应。他意

地对照卡片上的记录，迅速备齐顾客需要的商

识到，空气中的香味和身上喷的香味同样因人

品，让整个支付过程更快捷、更简单。

而异。正是受此启发，他研发出了Dr Vranjes

与Pinko和OVS一样，优质的服务乃是

Home Fragrance（Dr Vranjes居家香

Santa Maria Novella全新购物体验的核

氛）——1999年一经问世便大获赞赏，成为了

心。这便是网络购物和实体店购物最大的区

他最成功的系列产品。

别：贴心的私人服务和顾客对产品的第一手感

Vranjes团队将制作主线香水的工艺和热

知几乎不可能再现于虚拟世界中。这些品牌告

忱投入家居香氛领域，这在当时实属创举。Dr

诉人们，数字时代的技术进步非但不意味着实 体店的穷途末路，反而能为后者锦上添花。只

Vranjes Home Fragrance系列产品延续了 Antica Ofcina del Farmacista品牌的制

要将科技和传统元素巧妙结合，就能起到一

香方式，将创新技术和对香水传统工艺的不

加一大于二的绝妙效果。

懈研究结合在一起，把家居香氛的理念带上 了新高度。

66: Smells Like Home 馨如其家

该系列的核心是多款香氛喷瓶。这些喷瓶 绝非普通；不仅香水本身十分珍贵，制作香水 瓶的过程也是匠心独运。每一个细节都由佛罗

从早晨到夜晚，周围的香味塑造了我们对世界

伦萨的手工艺人精心打造， “意大利制造”的印

的体验，Paolo Vranjes博士如是说。Hannah

记无处不在，这也是Vranjes津津乐道的地方。

Lewis和这位香水大师对话，听他畅谈家居香

他总会事先设计好香水的呈现方式，将芬芳盛

水领域的突破性进展

放在一只只美丽的玻璃瓶中——既有借鉴了佛 罗伦萨标志性大教堂的八角瓶，亦有为顾客的

“香水文化已经深入我的骨髓， ”Paolo

Vranjes博士说。放在大多数人身上，这句话

居室量身打造的定制瓶。 每一种品味、房间和氛围，都会有适宜的

或多或少都有夸大之嫌。但对这位香水大师而

香水和容器。Vranjes秉持的理念是， “让香气

言，香水确实无时不刻在他的生命中占据着中

在屋里行走，为每个房间送去袅袅馨香”。他

心位置。 “我的祖父是一个丝绸商人，很喜欢

的嗅觉想象还不止于此：从最适宜床单的精品

132 香氛到营造晚宴气氛的特制香水、办公必备香

情无限的古驰女装便迎来了古灵精怪、多姿

氛和汽车专用香氛，日常生活的每个元素都未

多彩和卡通化的风格转变。如今， “古驰”即意

被忽视。最近，他正在研发一组全新的蜡烛，

味着印花丝绸、彩色蕾丝、编织长裙与披肩、

选用最珍贵的蜡和最上乘的精油；阵阵芬芳伴

蝴蝶结、多色系的卢勒克斯金属丝和霓虹色

随柔光满溢，令人倍感温馨。

透明雪纺。错视画派风格的纽扣、腰带、领结

对Vranjes来说，瓶子的设计固然夺人眼 球，但香水才是舞台的主角。经年累月以来，

堪称点睛之笔，加以绚丽多姿的珠子和亮片 的点缀，分外惹人喜爱。 “这是一场真真正正

对芳香世界的情有独钟不断推动着他的香水

的，过去与未来之间的碰撞， ”Michele在接受

事业。 “在研制香氛时，我的目标是将脑海中

《纽约时报》的采访时说道。在一定程度上，

的气味再现出来，联通过往的记忆和情感。”

这也解释了看似违和的元素搭配何以能够成

他解释道， “到过的地方、遇见的人，与特定香

功表达这个季节的鲜明特色。

水相关联的体验和回忆都能带给我灵感。”

古驰当季服装系列的核心设计理念是“

在Vranjes心中，每种芬芳都像是自己闻见的

极客时尚”风格。在系列新品的设计当中，闪

第一种香气一样——“我最爱的香水是我创

闪发光的大号眼镜、编织手套、襟花和悬于

作的下一款！”他希望顾客也能以同样的姿态

腕间的短款手提包颇受青睐。不过，古驰的传

品味芬芳。

统设计元素仍然处处可见，例如服装的腰部

精品店是品味香水的重要一环。目前，他

或下摆部分就别出心裁地点缀着品牌标志性

已经在意大利开设了六家精品店，店址覆盖

的红绿条纹；还有金光闪闪的联锁双“G”标

米兰、罗马、威尼斯，当然，还有佛罗伦萨。独

志，尽管近年来的标志更具复古风格，不如过

一无二的店内体验让Vranjes颇为自豪。 “我

往那么闪耀明快。

们的精品店提供专业的香氛咨询，为各种环境

Vogue Runway杂志的首席评论

推荐合适的香水。”精品店的墙壁上陈列着一

家、Gucci by Gucci一书的作者Sarah

瓶瓶优雅迷人的香氛，亲临门店无疑是体验

Mower 认为，Gucci设计焦点的转变

Vranjes博士香水世界的最佳方式。店内的工 作人员随时为您提供帮助，但正如Vranjes所

远不仅与这家时尚大牌的设计团队有 关。 “Alessandro Michele上任以来，古

说，香味的选择完全因人而异。他不会建议您

驰改头换面的速度之快令人惊异不已， ”

该选择哪一款香水，因为只有您自己才能做出 正确的决定。 “就让你的感官带你进入一个难

Mower 说道。 “我认为，Alessandro Michele引导着时尚界对新鲜、温暖、人性化

以忘怀的芳香世界吧。”

和中庸感的追求。”

72: Italy’s New Woman

合时尚的潮流，而初次被Gucci采用的的古

意大利新女性

怪风格已经成为了米兰时装周上的一条主

Michele为古驰带来的颠覆性变革正符

线。设计师Miuccia Prada一直以来就是以 米兰时装周的舞台上，意大利品牌标志性的

怪诞的设计而闻名时尚界；正当其他品牌初

传统设计正在被更前卫、更富个性的风格取

涉古怪风格的时候，Prada早已对这门艺术

代，Beth Druce为您娓娓道来

驾轻就熟。本季度，Prada推出了一款20世纪

60年代风格的直筒西装外套，以银色条纹、 时尚总是千变万化。有时，时尚的变化微妙细

粗花呢和格子呢为饰，再衬以淡色薄纱。系列

小而难以定位，例如楔形后跟缓缓退出舞台，

新品还包括饰有深色几何色块的针织衫、悬

又或紧身瘦腿牛仔裤成为明日黄花；有时，时

于膝盖和小腿之间的下摆，以及真皮保龄球

尚的转变却快速而凶猛——古驰（Gucci）前

包和大号耳饰等众多精致配饰；而其中最精美

两季的表现便是最好的诠释。

的单品，莫过于头颈周围的网状薄纱。

独具慧眼和胆识的新任创意总监

Alessandro Michele上任后，优雅性感、风 globalblue.com

对于Marni这个品牌来说，配饰与服装 皆匠心独运，异乎寻常的细节俯拾即是。当

133 季新品采用醒目的原色底布，其上不仅有烟

+421 232 111 111

粉与珠绿色争奇斗艳，更有自由图案与几何

消费超过€154.94即可节约高达购买价格

线条完美交融，图案与色彩中皆见反差。凭

15.5%的金额。请注意：最终退款将包含增

借超大号的真皮手提包、有机玻璃垂坠耳

值税总额，但是要扣除管理手续费。部分机

环和方头粗带平底凉鞋，设计师Consuelo

场还将以退税申请表为单位收取现金退税

Castiglioni再次证明了自己顶级左派时装设

手续费。

计师的地位。 伴随着古驰的高调转型和Marni等品牌

日本語翻訳

的创新设计，意大利时尚界被推上风口浪尖， 而天马行空的试验性倾向尤其激动人心。毫

58: The New Reality

无疑问，米兰设计潮流的转变正吸引着越来

ニュー・リアリティ

越多的目光。怪诞的时装风格不再被视为异 类，反而逐渐成为常态。 这并不意味着风情万种、绝代风华的

イタリアのとびきりエキサイティングなブティッ クが、技術進歩を活かして一段上の店内体験

意大利女性从此离开时尚的舞台，不过她们

を提供している。マリア・キルヘン・ヒルがレ

再也不是T台上的唯一主角了。新新女性已

ポートする。

经诞生，她们更前卫大胆、更古灵精怪，而

Gucci、Prada和Marni等品牌将帮助她们

デジタル化が進む今、実店舗の暗黒時代が訪

尽情展现魅力。

れると予想する人は多い。確かに、物理的な 店舗は簡単で便利なオンラインショッピング

122: When You Shop The World, Shop Tax Free

には敵わない。それでも、イタリアの有名ブラ

畅购全球，尊享退税

とは到底思えない。優れた店舗では技術進歩

ンドのいくつかを見れば、店舗が苦境にある を嘆くのでなく、むしろそれを活かして店内に

当您在全球顶级购物区中的27万多家商店

デジタルをもちこんでいる。バーチャルの要素

消费时，环球蓝联（Global Blue）购物退

を取り入れ、テクノロジーを使った店舗開発を

税服务（Tax Free Shopping）为您节约

行うことによって、買い物体験をより充実した

购物开销。

ものにしているのだ。

每年有两千六百多万名游客通过环球蓝联

イタリアを代表するファッションリテール

（Global Blue）获得购物退税，您怎能错

企業の一つOVS（オヴィエッセ）は最近、ミラ

过？您要做的只是寻找蓝星标志或者问询商

ノのコルソ・ブエノス・アイレス通りに3階建て

家是否提供环球蓝联（Global Blue）服务，

の旗艦店を新たにオープンした。ミラノ有数の

然后遵循我们简单的退税过程：

繁華街で目立つために、同店はあらゆる工夫

1. 消费购物

をしている。幸い、デジタルの導入によって買

无论您在哪里消费，请索要环球蓝联退税表格

い物体験を充実させるのはOVSが得意とする

（Global Blue Tax Free Form）。

ところで、同店は同ブランドで初めて本格的な 「オムニチャンネル」の顧客体験を提供する

2. 申请退税

店舗としてオープンした。 「当社で何を開発で

当您准备回家时，您需要先去出发城市的海关

きるか、その完全なビジョンを今回初めてお

柜台请他们在您的退税表格上盖章，然后再

見せすることができました」というのは、同社

到环球蓝联退税点领取您的退税款。

CEOのステファノ・ベラルドだ。「まさに最先 端の店舗です。」

联系方式：

taxfree@globalblue.com

この旗 艦 店では、ウーマンズウェア、メ ンズウェア、子供服からビューティ製品まで

134 OVS商品の全レンジを揃える他、マルチチャ

商品は48時間以内にその店舗へ配送される。

ンネルでインタラクティブな買い物体験も楽

顧客の滞在先ホテルへ届けてもらうことも可

しめる。Google for Work（グーグル・フォ

能だ。同ブランドが「有形かつ電子的」と表現

ー・ワーク）との共同で開発されたこの店に

するこうしたサービスは、今後他のブランドも

は、バーチャル試着室やインタラクティブ・キ

間違いなく導入するだろう。

オスクがあり、iPadを持った販売員がいて、

このトレンドはいかにも近代的だが、それ

無料の「クリック・アンド・コレクト」サービス

に乗るのが新興ブランドや国際ブランドだけ

なども利用できるのが特徴だ。OVSの代表

ではないのが興味深い。世界最古級の薬局オ

的な情報画像が流れるビデオウォールやライ

フィチーナ・プロフーモ・ファルマチュティカ・

トスクリーンがあちこちに設置され、若者層の

ディ・サンタ・マリア・ノヴェッラは1221年にフ

ためのインタラクティブゲームやトレジャーハ

ィレンツェで開業し、伝統的な手法の多くを

ントもある。

今に伝え、商品も昔ながらのものを多数置い

OVSではこのコンセプトをさらに一歩進

ている。ただ、このブランドが数世紀にわたっ

め、顧客が商品の詳細情報を検索したり、各

て成功してきた秘訣は革新力であり、そのこと

人に合わせたニュースやオファーのお知らせ

はフィレンツェのヴィア・デッラ・スカラ通りに

を受け取ったりでき、ロイヤルティポイントの

ある歴史香る店舗兼博物館で導入されている

蓄積やスマートフォンによる支払いもできるア

テクノロジーを見れば実によくわかる。

プリを提供している。デジタルは同ブランドの

「それは新しいショッピング法」だと、同

実店舗に対する脅威となるどころか、来店を

社社長で共同オーナーのユージニオ・アルフ

増やし、技術的なサービスとパーソナルなサ

ァンデリはいう。顧客は来店時にスタッフから

ービスを合わせたより楽しい買い物を体験し

カードを渡される。エキスパートが店内を案

てもらうために使われている。

内してくれ、成分から個々の歴史に至るまで

ピンコ（Pinko）も、店内体験を一層豊か

各商品の詳細を説明してくれるのだが、その

にするために新技術を取り入れた。このイタリ

際に顧客が気に入ったアイテムをカードに登

アンブランドでも、定評ある優れたサービス

録していく。また、さらに詳しい情報を知りた

を今まで通り提供しつつ、来店者が楽しめる

い人向けにタッチスクリーンシステムも備え、

ものとしてデジタルを導入している。同ブラン

サンタ・マリア・ノヴェッラの全コレクションの

ドの「ハイブリッド・ショップ」はヨーロッパ全

カタログを検索できるようになっている。顧

体で展開される新コンセプトの店舗で、イタ

客は店内を見て回った後、隣にある同ブラン

リアだけでも7か所にあり、デジタルと実店舗

ドの博物館へ案内される。博物館を見ている

の良いところを結集している。顧客は従来の

間に、スタッフがストアカードに記録された顧

ようにマネキンを使ったディスプレイでコレク

客のお気に入り商品を黙って慎重に集めてく

ションを目で見、手で触れることができる他、

れるので、支払のプロセス全体が速くシンプ

インタラクティブなスクリーンでコレクション

ルになる。

のどのアイテムについても検索できるようにな っている。

ピンコや OVSと同様、サンタ・マリア・ノ ヴェッラでの新たな買い物体験も、その中核

「普通の店舗にあるものより遥かに豊富

を成すのは優れたサービスというコンセプト

なレンジの商品をご提供するのが狙いです」

だ。結局のところ、これがオンラインリテール

と、ピンコの創業者で CEOのピエトロ・ネグ

と店内ショッピングの違いだ。つまり、バーチ

ラは説明する。このサービスはオンラインショ

ャルの世界では再現できないパーソナルなサ

ッピングの主な利点であるオプションの豊富

ービスと、商品を手に取って知るというプロセ

さが特徴で、店内でも簡単に使えるようにな

スだ。これらのブランドに見られるのは、実店

っている。顧客は商品をハンガーラックからで

舗終焉の兆しとは程遠い。むしろ、デジタル化

もデジタルカタログからでも買うことができ、

の進展をブティックの改良に活かし、従来的

globalblue.com

135 な要素と巧みにブレンドさせれば、大きな付

ックの芳香に使う香りで実験を始めた。様々

加価値を生み出せるという例だ。

な香りを試し、クライアントのリアクションの 違いを観察したのだ。彼が気付いたことは、

66: Smells Like Home

人を取り巻く香りは人体につける香りと同様

家庭の香り

にパーソナルなものになり得るということ。こ

朝から晩まで、私たちの人生体験は周りの香

れ絶賛を浴びた同社一番人気の商品ライン「

りによって左右されると、ドットール・パオロ・

ドットール・ヴラニエス」ホームフレグランス

ヴラニエスはいう。ハンナ・ルイスがこの香り

が誕生する。

の気付きをきっかけとして、1999 年に発売さ

の匠にインタビューし、ホームフレグランスに

ヴラニエスと彼のチームは、他社が香水

対する彼の画期的なアプローチについて聞

づくりに向けたのと同じ専門知識を駆使し、

いた。

同じ情熱を込めてホームフレグランスづくり にとりかかる。当時としては画期的なことだっ

「香りの文化は文字通り私の中に染み込んで

た。革新的技術と伝統的調香技術のたゆみ

いる」と明言するドットール・パオロ・ヴラニエ

ない研究の成果をほどよく組み合わせるとい

ス。他の人が言えばちょっと馬鹿げて聞こえる

うアンティカ・オッフィチーナ・デル・ファルマ

言葉だが、この名調香師にとっては香りが自

チスタのアプローチを踏襲したこの商品ライ

分の世界の中心でなかった頃を思い出すのが

ンは、ホームフレグランスのイメージを一段と

難しいほどなのだ。 「私の祖父は絹商人で、エ

高めた。

ッセンス（精油）への情熱を持った人でした。

コレクションの中心は様々なディフューザ

子供の頃の私は、世界中を旅して探し求めた

ーだが、それは並のディフューザーではない。

香りのコレクションを収めた部屋にいる祖父

香りが絶妙なだけでなく、それを作るプロセス

の姿をじっと見ていたものです。透明の珍しい

も素晴らしいのだ。各要素をフィレンツェの職

瓶に入った不思議で喚情的な香りの世界に、

人が手作りしており、 「メイド・イン・イタリア」

私は魅了されました。それぞれの中に包まれ

の質の良さがコレクションのあらゆる面で追

た秘密を思い、ワクワクしたのです。」

求されていると、ヴラニエスはしきりに強調す

少年ヴラニエスの情 熱に気付いた祖 父

る。見た目もおざなりにされることは決してな

は、彼を自分のエッセンスの世界へと誘う。こ

い。香りの容器は、フィレンツェを象徴する大

の子供時代の香り体験から調香研究へと進

聖堂の建築にヒントを得た八角形の瓶から、

んだのは自然の成り行きだった。そうして駆け

クライアントの自宅に違和感なくフィットする

出し時代をボローニャで過ごしたヴラニエス

誂えデザインまで、美しいガラス瓶がずらり。

だが、自分で起業した際に拠点として選んだ

あらゆる人の好み、あらゆる部屋、あら

のはフィレンツェだった。フィレンツェは、彼

ゆる雰囲気に応える香りと容器を提供してい

の言葉を借りれば「香水と香りのゆりかご」

る。ヴラニエスは、 「家の各部屋に専用のフレ

。ヴラニエスは1983 年に、この都市でアンテ

グランスを使い、香りが誘う通り道を作る」と

ィカ・オッフィチーナ・デル・ファルマチスタ

いう考え方をしている。しかも、彼の嗅覚の想

（Antica Officina del Farmacista）を創

像力はそこで止まらない。リネンの香り付けに

業した。香りの世界の境界を常に押し広げて

ぴったりなデリケートなフレグランスから、デ

きた同社は、瞬く間に市場の先駆者になる。

ィナーパーティ用にデザインした香り、職場用

だが、ヴラニエスの天職となったのはパー

のアロマ、自動車専用の香りまで、日常生活の

ソナルフレグランスづくりではない。正確に言

あらゆるシーンをカバーしている。目下のお薦

えば、少なくとも人がつける香りではない。フ

めは、最高級の蝋と上質なエッセンシャルオイ

ィレンツェ中心部に最初の店舗兼調香室をオ

ルで作った新ラインのキャンドル。柔らかな光

ープンしてまもなく、ヴラニエスは自社ブティ

と心和む香りが融合し、くつろぎの雰囲気を

136 醸し出してくれる。

妙で正確に表現しにくい場合がある。一方、

装飾面も素晴らしいが、ヴラニエスにとっ

急激に容赦なく変わる場合もあり、グッチでこ

て主役はやはり香りだ。彼とアロマの世界と

こ2シーズンほど見られるのはまさにこの手の

の長年にわたるパーソナルな関係が、ビジネス

変化だ。

躍進の原動力になっている。 「香りをつくる時

アレッサンドロ・ミケーレが同ブランドの

は、過去の思い出や感情と結びついた心の中

大胆な新ビジョンを掲げてクリエイティブディ

の香りを再現することを目指します。訪ねた場

レクターに就任して以来、洗練された官能とイ

所や会った人々、経験や思い出など、私が特

ンパクトの強い魅力を持ったグッチの女性像

定の香りと結びつけて覚えているものがイン

は、一風変わったカラフルで漫画チックな女

スピレーションになっているんです」と彼は説

性像に取って代わられている。今のグッチはプ

明する。ヴラニエスにとっては、どの香りも初

リントシルクやカラーレース、クロシェット編み

めて作った香りと同じくらいエキサイティング

のスカートやケープ、リボン、多彩なルレックス

だ。 「私が一番好きな香りは次作！」だという

（ラメ用の糸）、ネオンカラーの透明シフォン

彼は、そんな興奮をクライアントにも味わって

が代表的なイメージになっている。服には、カ

もらいたいと思っている。

ラフルで遊び心あふれるビーズやシークイン

そのために欠かせないのが同社のブティ

で実物のような錯覚を覚えるトロンプルイユの

ックだ。現在イタリアのフィレンツェをはじめミ

ボタンやベルト、リボンをあしらうといった心憎

ラノ、ローマ、ヴェニスに合計 6店舗を構える。

いテクニックも使われている。 「まさしく過去と

店内では同社ならではの体験ができ、ヴラニ

未来のそうたし矛盾がテーマ」だとミケーレは

エスもそれを自負している。 「店では香りの室

ニューヨーク・タイムズ紙に語っているが、そ

内装飾について専門的なアドバイスを差し上

う考えれば、本来なら不協和音を醸すようなル

げ、それぞれの雰囲気にあったフレグランスを

ックスを組み合わせたコレクションが今シーズ

ご案内しています。」魅惑的な香りが一杯の

ン最強のメッセージをうまく伝えていることも

ブティックは、ドットール・ヴラニエスの世界

ある程度納得がいく。

を堪能するにはまさに持ってこいの場所だ。

現コレクションならではの魅力は「ギーク

スタッフがついて香り選びのアドバイスをして

シック」なスタイリングだ。このスタイルでは、

くれるが、ヴラニエス自身が言うように香りは

華麗な特大メガネやクロシェット編みの手袋、

まったく個人的なもの。決められるのはクライ

コサージュ、手首に下げる持ち手の短いハン

アント本人だけなので、どのフレグランスを選

ドバッグなどを好んで使っている。一方で、特

ぶかについては助言しない。 「自分の感覚の

徴的な赤と緑のストライプをウエストや裾に効

赴くまま、忘れがたい香りの体験をお楽みく

果的に使うなど昔ながらのグッチらしさも見ら

ださい。

れ、金色のG の字を絡ませたモチーフも、従 来より艶を抑えて使い込んだ感じを出している

72: Italy’s New Woman イタリアの新たな女性像

とはいえ健在だ。 「ヴォーグ・ランウェイ」サイトでチーフ評 論家を務め、 『グッチ・バイ・グッチ』の著者で

ミラノのキャットウォークでは、イタリアンレー

もあるサラ・モウワーにとって、こうしたフォー

ベルに特徴的なグラマラスなスタイルに代わっ

カスの移り変わりはグッチブランドのデザイン

て大胆で個性あるスタイルが登場している。ベ

実績を超えた意味を持つ。 「アレッサンドロ・

ス・ドゥルースがレポートする。

ミケーレが着任して以来、グッチの抜本的見直 しと刷新が驚くべきスピードで進んでいます」

ファッションに変化は付きものだ。変化はウェ

と、モウワーは説明する。 「ファッションが追い

ッジヒールが徐々に見られなくなり、スキニー

求める斬新さと温かみ、折衷的な感性にかけ

ジーンズが知らぬ間に姿を消したように、微

ては、彼は他の先を行っていると思います。」

globalblue.com

137 ミケーレは時代の感性に応えてグッチを

が、もはやキャットウォークを独占する存在で

刷新してきたが、同レーベルが新たに取り入

はなくなっている。大胆でそれまでより遊び

れたエキセントリックさを好感する声は、ミラ

心豊かな新たな女性のコンセプトが生まれ、

ノのキャットウォークに共通して聞かれた。デ

グッチやプラダ、マルニはその精神をとらえ、

ザイナーのミウッチヤ・プラダは昔から一風

称えている。

変わったデザインで知られ、奇想天外なスタ イルの世界に他者が初めて進出してきている 中で、プラダのこの美学の取り入れ方は堂に

122: When You Shop The World, Shop Tax Free

入っている。プラダでは今シーズン、四角張っ

海外でのお買い物が免税に

た1960 年代スタイルのスーツジャケットをシ ルバーのストライプやツイード、タータンで飾

グローバル・ブルーの免税ショッピング制度

り、パステル色のガーゼを重ねている。濃い

をご利用いただきますと、世界各地の有名シ

色の無地ブロックを幾何学模様に配したニッ

ョッピング街にある27 万軒を超える加盟 店

トや、膝とふくらはぎの中間で揺れる裾、革

でのお買い物がお得になります。

製のボウリングバッグや巨大な飾り玉のイヤリ

年 間 26 0 0 万人 が 楽しまれているグローバ

ングといった目を引くアクセサリーの数々もあ

ル・ブルーの免税ショッピングを、貴方もぜ

る。中でも最注目のアイテムは、首回りをドレ

ひご利用ください。手続きは簡単。まず、青い

ープ状に包む網のようなベールだ。

星を目印に加盟店を探します。星が見当たら

マルニは、服はもちろんアクセサリーにも

なければ、店員に「グローバル・ブルー？」と

意味を持たせるブランドで、風変わりなディテ

お尋ねください。あとは、次のステップを踏む

ールはこのレーベルの本質の一部でもある。

だけです。

今シーズンは、大胆な原色にアクセントとして ダスキーピンクやジェイドグリーンを加えたカ

1. お買い物

ラーパレットを基調として、緩やかな形と幾

お買い物をした際は、必ずグローバル・ブル

何学的な線を対照的なプリントや色で組み合

ーの免税書類（タックスフリー・フォーム）を

わせたコレクションとなっている。特大の革製

受け取ってください。

「サック」ハンドバッグに、ブラブラ揺れるア クリル樹脂のイヤリング、太めのストラップが

2 .還付請求

ついたスクエアトウサンダルなど、同レーベル

ご帰国の際は、まず出国地の税関で免税書

デザイナーのコンスエロ・カスティリオーニが

類にスタンプを押してもらってから、グロー

意表を突くファッションデザインの名手であ

バル・ブルーの還付事務所で払い戻しを受

ることを改めて印象付けている。

けます。

グッチで大々的な変化が起こり、マルニな どのレーベルも大胆なタッチを見せるイタリ

お問い合わせ：

アンファッションは今や注目の的であり、特に

ーカスの移り変わりには抗しがたい魅力があ

taxfree @globalblue.com +421 232 111 111 € 154 . 94 を超えるお買い物をすれば、購入 価 格 の 最 高 15 . 5 ％の払い戻しが 受けられ

って、その魅力がますます大きくなっている

ます。最 終的な払い戻し額は、付加価値 税

ということ。そして、風変わりで奇抜な装いが

（ VAT）合計から事務手数料を差し引いた

例外ではなく、むしろ標準になりつつあるとい

金額となりますので、その旨ご了承ください。

うことだ。

一部の空港で現金での即時払い戻しをご希

その実験的な新傾向にはワクワク感がある。 明らかなのは、ミラノで見られたデザインフォ

洗練されたセクシーなイタリア女性の理 想像が永 遠に消滅したわけではないだろう

望の場合は、現金取り扱い手数料が免税書 類ごとに課されます。

138 | P RO D U C T S

SOUVENIR

SEA AND BE SEEN Bag and shoe designer Paula Cademartori was inspired by the sea in summer for her latest collection, as this eye-catching chain bag demonstrates. The shapes and colours of the waves and the water are echoed in navy, cobalt, light blue, turquoise and white leather and blue snakeskin, with turquoise fringing and a distinctive metal buckle adding Save up to 15.5% by shopping tax free, see page 122

a stylish fnishing touch. As with all Paula Cademartori pieces, the bag combines exquisitely thought-out design details and a feminine aesthetic with fne workmanship by Italian artisans.

The Italian-Brazilian designer established her eponymous brand in 2010, shortly after being named as one of Italy’s emerging talents by Vogue Italia. fm Paula Cademartori Alice bag, ₏1,750, Anna Ravazzoli, Corso Genova 16, 20123 Milan, +39 02 832 3088, paulacademartori.com

GLOBAL BLUE LOUNGE

RELAX. REFRESH. REFUND. Our Global Blue Lounge is the perfect place to relax during your time in Milan.

Situated in the heart of the city’s luxury shopping district, the lounge is a haven for tax free shopping.

Enjoy this dedicated space where you can make the most of our local shopping expertise, use our free Wi-Fi to catch up and connect, and quickly take care of your tax refund.

Find us at: Via Santo Spirito 5, First Floor - Milan Monday to Saturday 10am to 7:30pm

The watch