| 伦敦| |伦敦 | | LONDON LONDON ЛОНДОН
LONDON Style Edition Autumn/Winter 2019/20
DISCOVER LONDON: enjoy the must-visit shops of Britain’s dynamic capital with our essential guide
Birmingham | Guildford | Oxford Street | Kensington Tottenham Court Road | Carnaby Street | Kings Road | Islington Covent Garden | Selfridges - London & Manchester
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EDITOR’S LETTER Essential Info For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.
Welcome to London
For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.
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ILLUSTRATION: PETRA ERIKSSON
Whether you are travelling for business or pleasure, we can help you discover the very best of this cosmopolitan European capital. London has much to offer, as you’ll discover in our guide on page 31. Don’t miss our feature on the city’s bold new handbag brands (page 24), enjoy our celebration of Russell & Bromley’s latest loafers (page 16) and discover our round-up of the key looks for this season (page 12). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in the UK. This year we proudly celebrate a decade of publishing guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top brands you’ll find in the city. Discover the best shopping destinations in the city with Global Blue.
WE’LL H E L P YO U STYLE IT
FOR US, IT’S PERSONAL
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CONTRIBUTORS
GINGER ROSE CLARK Ginger Rose Clark, SHOP’s senior news editor, holds an MA in fashion journalism from the London College of Fashion. Before joining SHOP, Ginger worked as a fashion stylist and also wrote for a number of publications.
PIETARI POSTI Pietari Posti created this season’s cover for SHOP London Style. His sophisticated style is perfectly showcased in this image, which depicts fashion as street art in a nod to the murals of Shoreditch and Brick Lane. Pietari’s other clients include Nespresso, the New York Times and Starbucks. Discover SHOP London Style and our other editions at issuu.com/globalblue.
ILLUSTRATION: PIETARI POSTI
LUCINDA TURNER Lucinda Turner, SHOP’s senior fashion editor, studied linguistics at Queen Mary University of London before pursuing a career in publishing. Since graduating she has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire.
SHOP FLOOR E D I TO R I A L
PUBLISHING
Editor Sally McIlhone
Publisher James Morris
Cover illustrator Pietari Posti Contributor Farrah Moore Production editor Katie Muxworthy Senior fashion editor Lucinda Turner Senior news editor Ginger Rose Clark Features editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Myers, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Digital editor Kirsty Welsh Deputy digital editor Emily Scrivener Digital production editor Marina Nelson Chinese editor Yuan Fang Chinese online editor Yangzi Liang Assistant Chinese online editor Luyue Zhang Chinese translator Chenguang Yi Arabic editor Haneen Malaeb
Art director Fabio Gervasoni Senior designers Aaron Carline, Peter Darkin, Kiranjeet Kaur Midweight designer Nicole Williams Junior designers Tatjiana Antoniou, Thanuja Tharmaseelan Creative services manager Steve Brown Studio production assistants Chris Bigg, Joanna Dodge Digital analyst Yunrong Kang Midlevel web developer Kurtis Justin Associate digital product manager Aarti Patel Digital production assistant Linda Hau Print Dane Consultancy Founding editor Emma Cheevers
G LO B A L B L U E U K Managing director UK and Ireland Derrick Hardman Sales manager – head of key accounts Peter Blake Sales manager – head of accounts Sarah Bubien Head of department stores UK and Ireland Dean Jones Sales marketing manager Christina Bachler Marketing intern Anthony Sertelon Head of acquiring Ghermaine Henry Global account manager Emma Nicholl Key account managers Leonie Adams, Kenneth Barlow, Dianeth Cedeno-Gonzalez, Mark Cox, Ramesh Juneja, Jerry Junkere, Marisa Sanchez, Jasmine Sim, Victoria Taylor Account managers Jayac Heal, Adil Hussain, Anita Krejic, Eleaine Levi, Mersiha Muratovic, Marlon Miguel Dettori Shek Global Blue UK, 7th f loor, 52 Grosvenor Gardens, London SW1W 0AU, UK +44 (0)20 8232 1900 Regional tourist office Visit Britain London and Partners
Chief executive officer Jacques Stern
Advertising enquiries Contact Christina Bachler: cbachler@globalblue.com
SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue
CONTENTS CHECK OUT 10
LONDON GUIDE 31
SHOP selects a standout piece from London this season
Maps and guides to the key shopping areas of London
PRODUCTS 12
HOW TO SHOP TAX FREE 44
Key looks for the season, from fashion and footwear to jewellery and accessories
INVESTMENT PIECE 16
Future classics to buy this season: Russell & Bromley’s renowned loafers
SHOP WINDOW 19 Don’t miss TM Lewin’s exciting new concept store on Oxford Street
NEWS 20
Seasonal updates on shops, services and new products
The simple steps to saving money on your shopping
TRANSLATIONS 45 中文 翻 译 49 ترجمة باللّغة العرب ّية SOUVENIR 50 The essential item to bring home
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FEATURE RADICAL CHIC 24 London’s dynamic young handbag brands are spearheading a new ethos of accessible luxury, reports Lucinda Turner
Above: Danse Lente is one of London’s most exciting and affordable handbag brands
CH ECK O U T
Starry Nights
For several seasons, pearls have been some of the fashion industry’s most coveted elements in accessories. The baroque pearl, a beautifully misshapen, naturally grown gem, is set to take centre stage for autumn/winter 2019/20. These feature in the creations of Soru jewellery. Based in the West Midlands and founded by two sisters, the brand specialises in gold-plated statement jewellery adorned with semi-precious stones. Each piece is ethically handmade Save up to 19% by shopping tax free, see page 44
in Italy or Turkey, and the brand counts the Duchess of Cambridge among its fans. For an ideal accompaniment to any evening look, Soru’s Atlas earrings are the perfect purchase this season. lt Soru Atlas earrings, £180, Selfridges, 400 Oxford Street, London W1A 1AB, +44 (0)800 123 400 (UK), +44 (0)20 7160 6222 (international), sorujewellery.com FOR MAP GO TO PAGE 36
7 FOR A LL M A NK IND.C O M LONDON 225 Regent Street Westfield, Shepherd’s Bush
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KEEP IT CLASSIC A timeless camel coat, sturdy boots and a heritage checked scarf make an ideal combination this season
GANT HAT, £45, GANT, 184-186 REGENT STREET, LONDON W1B 5TW, +44 (0)20 7042 9680, GANT.COM
OFFICE BOOTS, £69, OFFICE, 190 OXFORD STREET, LONDON W1D 1NR, +44 (0)20 7255 2410, OFFICE.CO.UK
Save up to 19% by shopping tax free, see page 44
TOPMAN SCARF, £15, TOPMAN, 214 OXFORD STREET, LONDON W1W 8LG, +44 (0)344 848 7487, TOPMAN.COM
MANGO BAG, £79.99, MANGO, 106-112 REGENT STREET, LONDON W1B 5RU, +44 (0)20 7434 3866, MANGO.COM
PHOTOS: (HAT) ANDREW SUTTON; (BAG) STARP ESTUDI
SANDRO COAT, £515, SANDRO, 137-139 REGENT STREET, LONDON W1B 4JA, +44 (0)20 7434 0246, SANDRO-PARIS.COM
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RETRO REVIVAL
Mix feminine, vintage-inspired silhouettes with quirky hair accessories and an elegant bag for sophisticated style
ACCESSORIZE EARRINGS, £8, ACCESSORIZE, 55-59 OXFORD STREET, LONDON W1D 2EQ, +44 (0)20 7287 0531, ACCESSORIZE.COM
MARKS AND SPENCER WATCH, £35, MARKS AND SPENCER, 173 OXFORD STREET, LONDON W1D 2JR, +44 (0)20 7437 7722, MARKSANDSPENCER.COM
DOROTHY PERKINS DRESS, £55, DOROTHY PERKINS, 138-140 OXFORD STREET, LONDON W1D 1LY, +44 (0)20 7436 9195, DOROTHYPERKINS.COM
Save up to 19% by shopping tax free, see page 44
DUNE SHOES, £80, DUNE, 490 OXFORD STREET, LONDON W1C 1LF, +44 (0)20 7493 1731, DUNELONDON.COM
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NEXT HAIR CLIPS, £8.50, NEXT, 327-329 OXFORD STREET, LONDON W1C 2HX, +44 (0)333 005 5217, NEXT.CO.UK
RIVER ISLAND HAIR BOW, £8, RIVER ISLAND, 473 OXFORD STREET, LONDON W1C 2AU, +44 (0)344 826 9835, RIVERISLAND.COM
TOPSHOP COAT, £85, TOPSHOP, 214 OXFORD STREET, LONDON W1C 1DA, +44 (0)844 848 7487, TOPSHOP.COM
PHOTO: (BELT) KATE HOWEY
HOBBS BELT, £59, HOBBS, 219 REGENT STREET, LONDON W1B 4NH, +44 (0)20 7437 4418, HOBBS.CO.UK
SWAROVSKI BRACELET, £59, SWAROVSKI, 128 LONG ACRE, LONDON WC2E 9AA, +44 (0)20 7240 3595, SWAROVSKI.COM
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ZARA BAG, £49.99, ZARA, 118 REGENT STREET, LONDON W1B 5FE, +44 (0)20 7534 9500, ZARA.COM
Investment Piece
Above and right: Russell & Bromley autumn/winter 2019/20 loafers
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Russell & Bromley has been creating elegant and luxurious shoes for almost 140 years and its renowned loafers are an essential purchase when visiting London, as Lucinda Turner explains
Loafers have been a staple in the wardrobe of any well-dressed man for just under a century. Originating in London in the early 20th century as casual shoes for King George VI, the loafer soared in popularity in the 1950s, with Russell & Bromley undoubtedly creating some of the most renowned in Britain. Over the ensuing decades, the loafer has become one of the most enduring and also universal shoe styles across the globe. Long gone are the days of loafers being associated with stylish gentlemen alone. Indeed, a recent resurgence across the catwalks of Paris and Milan has put women’s loafers firmly back on the fashion radar. Whether worn with smart tailoring or to give a masculine edge to a feminine floral dress, loafers offer an easy way to add enduring style to a women’s ensemble. Russell & Bromley’s range of loafer styles is second to none; from tasselled to backless, patent leather to soft suede and globalblue.com
classic black to vibrant red, there’s an outstanding choice available. For autumn/winter 2019/20 the heritage British footwear brand has taken its essential loafer style, complete with elegant gold horse bit detailing, and reimagined it in a shade of shocking fuchsia. Perfectly on-trend for the season ahead, the shoes can be worn as pictured (left) or with the back folded down for a mule effect (above). Thanks to a clever panel of ultra-soft moveable leather at the heel, this classic loafer style gains a completely modern twist. Quintessentially British and eternally chic, Russell & Bromley loafers are certainly worth making room for in any stylish suitcase. Russell & Bromley loafers, from £195, Russell & Bromley, 24-25 New Bond Street, London W1S 2PS, +44 (0)20 7629 6903, russellandbromley.co.uk FOR MAP GO TO PAGE 35
SHOP BUM-SCULPTING LEGGINGS.
SHOP WINDOW
N E W S | 19
BIG IDEAS TM Lewin has chosen Oxford Street as the location for an exciting new concept store, which is designed to highlight the brand’s successful evolution with the times. While TM Lewin’s heritage lies in tailoring, the brand recognises that modern men’s lifestyles have changed, so the spacious store also places a focus on the brand’s casualwear offering, and this is purposefully Save up to 19% by shopping tax free, see page 44
located at the front of the shop. Browse the brand’s collections, be it tailoring, knitwear or accessories, and look out for the recent collaboration with Loro Piana. grc TM Lewin, 268 Oxford Street, London W1C 1DS, +44 (0)20 7989 1156, tmlewin.co.uk FOR MAP GO TO PAGE 35
20 | N E W S
NEW BENEFIT Beauty brand Benefit Cosmetics recently unveiled its new global flagship on Carnaby Street. The store brings an additional dose of vibrancy to the already dynamic shopping area thanks to its eyecatching pink façade. Inside you can shop the brand’s bestsellers, such as the Hoola bronzer (pictured) and Porefessional primer, as well as the latest launches. Don’t forget to make the most of in-store services such as make-up application. grc Benefit Cosmetics, 43 Carnaby Street, London W1F 7EA, +44 (0)20 3957 5886, benefitcosmetics.com FOR MAP GO TO PAGE 37
IN BRIEF September saw Thames & Hudson publish Tim Walker: Shoot for the Moon. Fans of the fashion photographer should visit the exhibition at the Victoria & Albert Museum before picking up this fascinating new tome
Save up to 19% by shopping tax free, see page 44
This season, footwear brand Ugg has collaborated with contemporary American label, Eckhaus Latta. The latter loves to work with texture, so teaming up with Ugg, known across the world for its sheepskin boots, made a perfect pairing. The collaboration is a fusion of everything great about each brand: Ugg delivers warmth and comfort, while Eckhaus Latta brings an edginess in
PHOTO: (TOP) NATHAL PERKEL
IN STEP
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ONE TO
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GALLINÉE Founded four years ago, Gallinée has been winning people over with its probiotic skincare products. The London-based brand can now be discovered at Fortnum & Mason. Head to the department store to explore Gallinée’s product range, including one of its latest launches, the Hair and Scalp Care range, which comprises a cleansing cream, mask and serum. grc Fortnum & Mason, 181 Piccadilly, London W1A 1ER, +44 (0)20 7734 8040, gallinee.com
PHOTO: XXXXXXX
FOR MAP GO TO PAGE 38
the form of square-toe boots and striking colour contrasts. Various styles are available, from sleeker versions of the classic Ugg boot in a khaki hue, to heeled mules in Ugg’s usual tan suede or in a pale blue version with a red sheepskin interior. rre LN-CC, 18-24 Shacklewell Lane, London E8 2EZ, +44 (0)20 7275 7265, ugg.com
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MANFULLY POETIC Founded in 2014, Alighieri bases its jewellery on Dante Alighieri’s Divine Comedy: each piece is inspired by one of the cantos or poems. Now the London-based brand’s designs extend to men, with the recent introduction of the Alighieri Man collection. The series of amulets for men, cumulatively called the Relics, comprises necklaces, rings and earrings in Alighieri’s distinctive style. grc Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234, alighieri.co.uk FOR MAP GO TO PAGE 37
HIGH-TECH HAVEN In summer 2019 Microsoft threw open the doors of its first UK store. Located on Oxford Circus, the flagship spans an impressive three floors where customers can discover the brand’s products including Surface and Xbox. As well as the product offering, there’s a desk for tech support and a repairs service. Designed to be more than just a store, the flagship also spans gaming studios, a selfie area and a community theatre where workshops are hosted. grc Microsoft, 253-259 Regent Street, London W1B 2ER, +44 (0)20 7660 0308, microsoft.com FOR MAP GO TO PAGE 37
Save up to 19% by shopping tax free, see page 44
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JEWEL SPACE October 2019 sees Selfridges welcome a permanent store and piercing studio from Danish jewellery designer Maria Black. Located in the Designer Studio, and with the same feel as the brand’s Scandinavian stores, this new space showcases Maria Black’s playful approach to jewellery. Visitors can book a piercing appointment and choose one of the pieces from the Piercing
Collection. Made with 14-carat yellow or white gold, the designs are studded with diamonds and coloured sapphires. grc Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), maria-black.com FOR MAP GO TO PAGE 36
MAKE HISTORY Leading British heritage brand, Barbour marks its 125th anniversary in 2019. To celebrate, the family-owned label is relaunching its Icon Re-engineered collection, which features jackets for men and women inspired by the 125-year archive. Each piece refers to a milestone in the brand’s history and is refreshed with a modern cut. Hero pieces include the Haydon jacket (pictured, £279), Barbour’s oldest wax jacket from 1910, which has been updated in both shape and details. rre globalblue.com
Barbour, 73-77 Regent Street, London W1B 4EF, +44 (0)20 7434 0880, barbour.com FOR MAP GO TO PAGE 38
Above: Danse Lente autumn/winter 2019/20
RADICAL CHIC London’s dynamic young handbag brands are spearheading a new ethos of accessible luxury. Their bold designs are elegant, modern and affordable, as Lucinda Turner discovers
26 | F E AT U R E
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ondon, known as the rebellious, rule-breaking fashion capital, is never short of an up-and-coming brand ready to disrupt the status quo. In recent years the handbag market has increasingly become the area in which global luxury brands make their biggest sales, and London’s young labels are also entering the fray in their own unique manner. While prices for a small cross-body handbag from some of Britain’s heritage designer labels continue to creep into four figures, the newest labels to grace London’s fashion scene are far more accessible. ‘Aiming for an affordable price point is very important for us,’ says Youngwon Kim, designer and founder of London-based label Danse Lente. ‘We strive to have the right balance of design, quality and price to give true value to the brand.’ Drawing on influences from architecture and sculpture, Danse Lente’s colourful creations leapt onto the scene in 2015 and by early 2017 were the only bags to be seen with during London Fashion Week. ‘Three-dimensional art pieces caught my attention in the early days and built my taste; that paved the way for me to play with prototypical shapes and lines and give them a twist,’ says Kim. ‘I find that process fascinating and that’s probably why many people say our bags are different.’ Striking and beautiful, Danse Lente’s designs captured the attention of the fashion industry not only for their intriguing aesthetics 45
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but also for their price point. Starting at around £325, with no piece selling for more than £500, the brand fills a huge gap in the luxury market. This price point allows younger, millennial customers to not only purchase the bags but also to carry them without hesitation and with a sense of fun, resulting in a huge online following and ever-growing sales. During the brand’s first day on US retailer Moda Operandi, Danse Lente sold more units than any other accessories brand on their initial day on the platform, and in 2018 searches for its renowned Phoebe bag soared by 61% on Lyst. Although the brand has
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international acclaim, it is in London that Korean-born founder Kim continues to live and work. ‘I went to design school in London, meaning that for me it feels like I was raised here as a designer,’ she remarks. ‘It’s such a multicultural place. Everyone has a different background in this city, which inspires a lot of creativity.’ Spanish-born Mireia Llusia-Lindh is similarly stimulated by London, where she has lived for more than 20 years and where she launched her accessories label DeMellier. ‘London inspired me to create DeMellier and is reflected very much in the cosmopolitanism of the brand,’ says Llusia-Lindh. Above (all): Danse Lente autumn/winter 2019/20
The melting pot of cultures as well as the fusion of old and new architecture was the starting point for the brand’s classic yet contemporary styles. With prices sitting around £300, DeMellier offers attainable luxury. But in contrast to Danse Lente’s millennial-friendly collections with their eye-popping colours, DeMellier seeks a different audience. Llusia-Lindh describes her ideal customers as ‘women who shine without trying too hard’. The muted palette and elegant shapes of the autumn/winter 2019/20 collection are a testament to that notion. Bordering on Scandinavian minimalism with their clean lines
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and sleek shapes, these are bags for every day, to be dressed up or down and taken from the boardroom to a stylish restaurant. ‘I often start designing a new collection from a specific shape I have in mind or a beautiful piece of hardware that inspires me,’ says Llusia-Lindh. ‘I know these will anchor the whole design of the bag.’ Each piece is handmade in Spain and DeMellier’s supply chain is exemplary; any leftover materials are donated to local training centres that nurture the next generation of craftsmen. The brand is attempting to subvert the worldwide dependency on fast fashion by championing fair pricing. ‘In a world where fast fashion and cheap production are the norm, we want to treasure and support the artisanal
processes that we believe attainable luxury should stand for,’ explains Llusia-Lindh. Responsible supply chains with fair pricing are often key when it comes to these accessible luxury lines. London-based handbag brand Yuzefi uses only responsibly sourced luxury Italian leather and handcrafts each bag in Spain. Those working for the label have a passionately held belief that contemporary price points do not have to mean a compromise on design or quality. Ensuring each bag is not only of the highest quality but is also made with high ethical standards is increasingly relevant to today’s consumer. Since launching in 2016, Yuzefi has been one step ahead of what today’s customers need. Founder
Above (from left): two styles from DeMellier; Yuzefi, all autumn/winter 2019/20
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Naza Yousefi pre-empted the market shift from loyalty to one brand towards more productfocused purchases, responding by creating statement pieces that stand out for their unique and clever designs. Inspired by techniques used for making furniture, Yuzefi’s structural bag designs are instantly recognisable to the brand’s many loyal fans. As the fashion industry veers away from seasonal trends and puts Above: Yuzefi autumn/winter 2019/20
the focus back on beautiful pieces that will stand the test of time, London’s young, accessibly priced handbag brands are truly beginning to shape the market. Long gone are the days when Britain’s biggest labels were the only game in town. Attainable prices, striking sculptural designs and addressing the needs of the modern consumer are putting these labels at the top of everyone’s shopping list, with sell-out pieces to prove it
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LONDON GUIDE
Global Blue’s guide ensures you make the most of your trip to London with a look at the city’s must-visit destinations, from an immersive new multibrand boutique to Westminster with Big Ben and the Elizabeth Tower (pictured). Start with SHOP’s recommendations before delving deeper with expert guidance from our welltravelled team. For further helpful hints and detailed city guides, check out globalblue.com/london.
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Sweaty Betty With its appealing array of activewear and gym accessories for activities of all kinds, Sweaty Betty is the go-to destination for all your energetic lifestyle needs. Sweaty Betty, 11 King’s Boulevard, London N1C 4AG, +44 (0)20 3957 8207, sweatybetty.com
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Muji Browse the extensive range of this innovative Japanese brand, which offers everything from toys and stationery to T-shirts, jumpers and outerwear. Muji, 187 Oxford Street, London W1D 2JY, +44 (0)20 7437 7503, muji.eu
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Liberty Visit London’s renowned heritage department store for fashion, fragrances, jewellery and a host of souvenirs, from leather wallets to the brand’s quintessential floral scarves. Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234, libertylondon.com
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DORA LARSEN Dora Larsen’s stunning lingerie and nightwear focus on fit, beautiful materials and sumptuous colour combinations. The brand was founded in 2016 by Georgia Larsen, who formerly worked as a lingerie buyer. She combines her skills in design with her technical knowledge, creating silhouettes that flatter while looking modern and eye-catching. For autumn/winter 2019/20, bodies in silky microfibre and corded eyelash lace with power mesh come in shades of dusty pink combined with ivy green and raspberry, and cami tops and shorts mix violet and tomato red for a bold bedtime look. sm Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234, doralarsen.com FOR MAP GO TO PAGE 37
Oxford Street (East) ● FLYING TIGER COPENHAGEN ● FOOT LOCKER ● MOLESKIN ● SAMSUNG
HAWES & CURTIS ● SUNGLASS HUT ● CURRYS PC WORLD ● BOOTS ● ANN SUMMERS ● THE PERFUME SHOP ●
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●
F O O K S T. NS ● W IC B E R U D IE JE A N
CLAIRE’S ● SMIGGLE ● C ALZEDONIA ● NEXT ●
W EL LS
M a ît
● RIVER ISLAND ● ZARA ● BERSHKA
Global Blue Retailer
Non-Global Blue Retailer
Featured In This Issue
Place Of Interest
Restaurant
Café
S H O P | 35
Oxford Street (Central) RT LA ND ST
R EE T
MISS SELFRIDGE ●
● VEL-OH
TOPSHOP/TOPMAN ● NIKETOWN ●
OXFORD STREET
GR EAT PO
● MANGO ● GAP ● BUREAU DE CHANGE
HOTEL ● TEZENIS ● CHOCOLAT
R E G EN
OXFORD CIRCUS
REG EN T ST R EET
R T ST
EET
● MICROSOFT
H&M ●
● PANDORA ● ECCO
HEN RIE TTA
JO
R IN HN P
C E 'S
S T.
H SAMUEL ● RESERVED ● CLARKS ●
PLA CE
● ERNEST JONES
SOLE TRADER ● GEOX ● P.19 TM LEWIN ● KING OF SWEETS ● G -STAR RAW ●
● FOOT LOCKER ● NEW BALANCE
JOHN BELL ● & CROYDEN
T. ES
Debenhams Meat Liquor
W EL B EC
K ST RE E
● STRADIVARIUS
REET
VE R ● VELVET
● RIVER ISLAND ● UNIQLO ● SWATCH ● PULL & BEAR
P.16
● MASSIMO DUTTI ACCESSORIZE ● CALZEDONIA ● FOSSIL ● SUNGLASS HUT ●
EET
● MOSS BROS
K ST
WIM POL E STR
BROO
OXFORD STREET
PLA CE
ST RE ET
HE N R IET TA
WI GM OR E
John Lewis & Partners
House of Fraser
Ruffians
Hanover Square
● EE
T HO L L ES ST REE
Cavendish Square Gardens
THE DISNEY STORE ●
T
JOHNSTONS ● OF ELGIN
● SWAROVSKI ● NEXT
NE
W
N BO
DS
TR
HANDEL HOUSE MUSEUM RUSSELL & BROMLEY ●
JO MALONE ●
EET
LINKS OF LONDON ●
● ZARA
MONICA VINADER ●
Bureau De Change ● VODAFONE
SO
H UT
N TE OL M
ET RE ST
● BROWNS FOCUS ● O2 ● OUD MILANO
LIVE TRUE When visiting a new city, it can be hard to know where to get a reliable beauty treatment. We recommend Live True, a trusted hair and beauty salon with an array of highly qualified, friendly staff. sm Live True, 14 St George Wharf, London SW8 2LE, +44 (0)20 7582 6312, livetruelondon.com
London Underground Station
Global Blue Refund Office
Department Store
Barber
● VILAGALLO
36 | LO N D O N G U I D E
Oxford Street (West) ● BOOTS ● HMV BUREAU ● DE CHANGE ● TISSOT VIVIENNE ● WESTWOOD
Ivy Café FOREVER 21 ●
LULU GUINNESS ●
BOND STREET OXFORD STREET
H&M ● INTIMISSIMI ● ALDO ● THE BODY SHOP ●
GAP ●
JA M E S ST
R EE T
DR MARTENS ●
● JD SPORTS
West One Centre
● BOOTS ● EE ● RUSSELL & BROMLEY ● COLOUR LONDON
● CARPHONE WAREHOUSE ● INGLOT ● LONGINES PENELOPE CHILVERS ● ● AMI PARIS ● GOLDSMITH
DU KE ST
RE ET
● ADIDAS
Selfridges ST CHRISTOPHER’S PLACE
● & OTHER STORIES ● ARABIAN OUD
LES 100 CIELS ●
JAM E S STR E E
WATCHES OF ● SWITZERLAND ● ECCO ● DYSON ● TAG SO NY RE HEUER ● CE NT ● OMEGA ST.
DIVERSO ●
● GROOM
OR CH AR D
N O RT H
ST.
MARKS & SPENCER ● SCHUH ●
AU DL EY
● ZARA ● PANDORA ● BERSHKA
VODAFONE ●
● RIVER ISLAND
CLARKS ●
● URBAN OUTFITTERS
RUSSELL & BROMLEY ●
● SWAROVSKI
EE ●
● LINKS
DUNE LONDON ●
● FOLLI FOLLIE
BOUX AVENUE ● MONSOON ●
ST.
OX F O R D S T R E
PO RT MA N
PA RK ST
BOOTS ●
ET
HOLLAND & BARRETT ●
● PRIMARK
RE ET
W
GEOX ●
In response to the millions of tons of waste thrown into the sea each year, Vilebrequin has taken a stand for the environment. The French brand, known for its original swimwear, wants to make a positive difference and is aiming to help save the oceans with its new Man line of swim shorts. The shorterfitting style is designed to appeal to an active, ecoconscious consumer and is made from 80% recycled textiles and 20% plastics caught by Mediterranean fishermen. This innovative, environmentally friendly fabric will go some way to ensuring that ocean life has a cleaner, greener habitat. as Vilebrequin, Burlington Arcade, London W1J 0PA, +44 (0)20 7499 6558, vilebrequin.com
NO RT H RO
SUPERDRUG ● ANN SUMMERS ●
VILEBREQUIN
● ASICS
WALLIS ● TOPSHOP ●
● EVANS
FOOT LOCKER ●
PA R K LA
MARBLE ARCH
NE
SELECTED BRANDS IN SELFRIDGES: Soru Jewellery P.10 Maria Black P.23
Global Blue Retailer
Non-Global Blue Retailer
Café
Shopping Centre/Mall
S H O P | 37
Regent Street & Carnaby Street LEVI’S ●
● NIKETOWN
H&M ●
● TOPSHOP/TOPMAN
OXFORD CIRCUS MICROSOFT ● BENETTON ●
P.22
ET
● SWEATY BETTY
PLA
R T 'S
CE
M AR SH
A LL ST
P.20 BENEFIT ● COSMETICS ● BEN SHERMAN
NAB
● STUART WEIZMAN
CAR
E UB H&M FO ● HOME ● JAEGER ● COACH
REE
● HAMLEYS
T
● GANT
RE ET
Y ST
REET
CHURCH’S ●
● KATE SPADE
MICHAEL KORS ● RALPH LAUREN ●
● HUGO BOSS ● JUICY COUTURE ● LEVI’S
S AV IL
SELECTED BRANDS IN LIBERTY:
● REISS
E RO
P.22
● CALVIN KLEIN JEANS ● GUESS ● ANTHROPOLOGIE ● MASSIMO DUTTI
W
P.34
Liberty
● DESIGUAL
HACKETT ● LULULEMON ● BOSE ●
Alighieri Dora Larsen
STR E
MA
● COS
NT ST
P.41
H A LL
G R E AT
R EG E
Lucknow 49
T
● HOUSE OF HANOVER
● WEITZMAN UT UM ● COACH AQ UA SC KD AY ● T ● W EE S TR EE T OUGH ● AR KE RLBOR
FURLA ● HOBBS ● BARKER ● TUMI ● CAMPER ● KIPLING ● BELSTAFF ●
MARS
● CANADA GOOSE ● ALL SAINTS
MOLTON BROWN ● 7 FOR ALL MANKIND ● TORY BURCH ●
THE CUBIT TS WORK SHOP ●
R EE
LACOSTE ● LONGCHAMP ●
● GENTLE MONSTER
Y ST
APPLE ●
● ACCESSORIZE
NAB
TED BAKER ●
PL ACE ERT ' S FO U B ● SHINOLA
● & OTHER STORIES
CAR
KAREN MILLEN ●
RE ET
● KIKO ● OMEGA
REGENT STREE T
ASICS ●
OX FO RD ST ● TEZENIS
R EG E
J. CREW ● WATCHES OF SWITZERLAND ●
BEA
. K ST
● TIMBERLAND
T
ET
ILE R
OW
RUSSELL & ● BROMLEY
PENHALIGON’S ●
REE
● MAPPIN & WEBB
ZARA HOME ●
S ST
● TOMMY HILFIGER
TRE
S AV
HSBC ●
HN S
SANDRO ●
ME
UNO DE 50 ●
E R JO
● 40 SAVILE ROW
E R JA
MAJE ●
KARL LAGERFELD ●
LOW
OZWALD ● BOATENG
LOW
H IL L
● BROOKS BROTHERS
R EE T
H AY
NT ST
● PIQUADRO
● TM LEWIN ● FOLLI FOLLIE
● JOSEPH
● THE BODY SHOP BURBERRY ●
VIGO STR EE T
● ZARA ● MANGO
BR
EW
ER
ST
RE
ET
REISS ●
● AUSTIN REED ● WOLFORD GL AS SH ● VIYELLA O ● CHARLES TYRWHITT U S E S CLARKS ● TR ● MOSS EE LONDON TEXTILE CO ● T ● UNIQLO ● LUSH SUPERDRY ●
Department Store Restaurant
London Underground Station
Featured In This Issue
38 | LO N D O N G U I D E
TAPPIT HEN Family-owned wine merchant Davy’s recently opened the Tappit Hen in the City of London. The wine bar and restaurant is impeccably laid out over two floors and combines modern and heritage design elements. Guests can enjoy a tipple at the bar or dine on seasonal British cuisine in the cellar eatery where options might include roast Rye Bay cod loin with caper and parsley mash, and homemade burgers. There’s a wide selection of drinks, including wines exclusive to Davy’s and the largest selection of fortified wine and port in the City. Named after a traditional port bottle, the Tappit Hen was previously home to the Sandeman port company. as The Tappit Hen, 21-23 St Swithins Lane, London EC4N 8AD, +44 (0)20 7621 1148, davy.co.uk
Regent Street & Piccadilly Circus Lina Stores
● RUSSELL & BROMLEY ● TM LEWIN
ST
RE
ET
LAIRD & CO HATTERS ●
BRUMMELS OF LONDON ●
CLARKS ●
M a so
D IL LY
WH
IT T AR
D● C MA AMP R Z IO O ● E XC E OF L LLENC OND H AW O N ●E ES & CU T H E S R T IS ● T IN G ●
P IC C A
WAT ER
S TO N
ES ●
n
● ARC'TERYX
E AV
PICCADILLY CIRCUS ● LILLYWHITES
.
um &
A IT
RY
● UGG
T S TR
P.21
F o rt n
P O R TR
COTSWOLD OUTDOORS ● PICCADILLY
BU
Piccadilly Circus
R EG EN
P.2 3
BA
RB
OU
R●
ET
LO W ER
F● S EL
FRESCOBOL ● CARIOCA
● ONCE MILANO
DENM AN
● MULBERRY ● PINKO ● CHARLES TYRWHITT WHOLE FOODS ● ● MOSS BROS ● UNIQLO DENMAN STREET ● BOTTLETOP JO MALONE ● ● STEFANEL RE HOLLISTER ● G E ● L'OCCITANE N T ● WOLFORD HUNTER ● STR ● NESPRESSO E
REISS ● SUPERDRY ●
D YAR
Ham Yard Hotel
● EYTYS
● MANGO
GLASSHOUSE S T REET
HAM
DINOSAUR DESIGN ●
OSPREY LONDON ● ● PAUL & SHARK
Global Blue Retailer
Non-Global Blue Retailer
Department Store
Hotel
London Underground Station
Featured In This Issue
PHOTO: THOMAS ALEXANDER
ER
S
BURBERRY ●
EW
TE
BR
● ZARA
AF
● THE BODY SHOP
PLACE
● FOLLI FOLLIE
SH
ZARA HOME ● PENHALIGON’S ●
S H O P | 39
Covent Garden Market Hall, King Street, Henrietta Street & Southampton Street ● MOLTON BROWN
ARMANI BOX ●
LADURÉE ●
BURBERRY ● MOLESKIN ● LYLE & SCOTT ●
SOUTHAM PTON STREET
● CRABTREE & EVELYN
Covent Garden Market ● OAKLEY ● URBAN DECAY
CLUB MONACO ●
NIGEL CABOURN ● KATHMANDU ●
● STEFANEL
● OLIVER SWEENEY
E
● JO MALONE
Rules
M AID EN LA N
● DESTINY ● NARS
THE SUIT COMPANY ●
Shake Shack
HENRIETTA STREET
HACKETT ●
AFRICA CENTRE
● LUSH ● L’OCCITANE
● MELISSA
MOSS BROS ●
FLANNELS Flannels, the multibrand luxury retailer, recently opened a spacious flagship boutique on Oxford Street. It spans four floors, offering curated menswear, womenswear and accessories. Creating an immersive experience on London’s busiest shopping street, the new boutique boasts art installations, sneaker personalisation services by the Shoe Surgeon and a pop-up space. sm
Place Of Interest
Restaurant
Flannels, 161-167 Oxford Street, London W1D 2JP, +44 (0)343 777 1796, flannels.com FOR MAP GO TO PAGE 34
● TRESPASS
RUGBY RALPH LAUREN ●
● JOY ● BRORA
● THE NORTH FACE
BURBERRY ● GODIVA ●
KING STR EE T
APPLE ●
● WATCH GALLERY ● MULBERRY
COTSWOLD ●
DIOR ● FOR ART’S SAKE ●
T
LINKS ● KURT GEIGER ●
JAM ES STR EET
● TEA PALACE
ELLIS BRIGHAM MOUNTAIN SPORTS ●
G SHOCK ● CASIO ●
BRIDGES ●
● PENHALIGON’S
EET
CARAT ● KABIRI ● PIAZZA ● JAMIE’S ●
BUILD-A-BEAR ●
EXE TER STR EE
LONDON TRANSPORT MUSEUM
QUIKSILVER ●
TAV IST OCK STR
EAST ●
FRED PERRY ●
PRETTY GREEN ●
PAPERCHASE ●
ROYAL OPERA HOUSE
40 | LO N D O N G U I D E
Long Acre
RELAX ET ●
YOTOPIA ● TR
ET
S
CE
BROMPTON JUNCTION ● ● RYMAN E ALL C R ● SAINTS
RE
N
E
ST
ER R
TO EL
AL
M
SH
ELLIOT RHODES ●
NE
Dalla Terra
ST
A G N ● ZARA LO ● TCG
FRENCH CONNECTION ●
RE
● ORIGINAL PENGUIN ● RAY BAN ● SUNGLASS HUT
ET
GEOX ●
Bill’s
● DUO
MARKS & SPENCER ●
COVENT GARDEN
JOULES ●
● UGG
HOBBS ●
● MUJI
● ECCO REISS ● R E ● LES NEREIDES RUSSELL & BROMLEY ● AC● ASPINAL OF LONDON G LEVI'S ● N LO ● REEBOK CALVIN KLEIN ● ● GAP ● H&M GAP KIDS ● ● RABEANCO ● BEN SHERMAN JACK WOLFSKIN ● ET ● SNOW & ROCK
St. Martin’s Courtyard
E
EE
TR
TR
T
FL
LS
SS
SWAROVSKI ● COS ● ● LULU LEMON & OTHER STORIES ● ● TK MAXX BARBOUR ● JACK WILLS ● ● STANFORDS L K BENNETT ●
A OR
ME
● CADENZZA ● PANDORA ● JIGSAW
JA
MASSIMO DUTTI ●
● CALZEDONIA ● REISS
KI
NG
ST
RE
ET
Covent Garden Market
Floral Street & James Street COVENT GARDEN ● TIFFANY MISSING M
KAREN MILLEN ●
ER CE R ST RE ET
LO
N
G
AC
RE
● OASIS ● CHARLOTTE TILBURY
PAUL SMITH SHOES ● DUNE ● PAUL SMITH ● TRUE CAMPER ● RELIGION ● DIPTYQUE ● ● TED BAKER
● ACCESSORIZE
JA
● RITUALS RADLEY ● ET FOSSIL ● ● MONSOON AGNÈS B ● RE S T ● NICOLE FARHI ● BOOTS TINTIN SHOP ● L A ● THE SANCTUARY PAUL & JOE ● O R ● AUBIN & WILLS THE BODY SHOP ●
ME
SS
EE
SWAROVSKI ●
● NIGEL HALL
N KI
G
ST
RE
T
THE SHOP AT BLUEBIRD ●
TR
F L ● UNITED NUDE
● SKECHERS
ET ● EAST
Covent Garden Market
Global Blue Retailer Restaurant
Non-Global Blue Retailer
London Underground Station
S H O P | 41
A ● STR SH OL OP OG SO Y LE BI RK ● EN FI LO ST FA OC X K
Monmouth Street & Neal Street
●
T EN OO DE EF O BI AR LL TA O B ST V VI MI NG I DESTINY ● ● PR YU S ● ROSSODESIRA F ● F S O OFFICE ● CU ● FO TT LOLLIPOPS PARIS ● ● AR ● MYSTERIES HOTEL CHOCOLAT ● RH ES ● CRAZY PIG DESIGNS SUPERGA ● MALIN + GOETZ ● CA ON NS ● POP BOUTIQUE ● YL CS P ENERGIE ● DE ● ORION O ● S Y R AR C AL AC G U ● SPEEDO ● M ● COCO DE MER FARAH ● S NT AR RT RE CE PH ● STUART PHILIPS MISS SIXTY ● H O B A E S C NI ● S AC GA M OR ● MILLER HARRIS ● E ?● Y TH ● KIEHL’S ZE SEF D I ● D S O L● UNCONDITIONAL ● E J E ● A FR ● ORLA KIELY IB SC E ● UR SE WE PEP ● ● M MURDOCK LONDON ● S Z ● O E UE AN E U LF GU JE LE N ● T SH ● THE LOFT O A DO MIN X A ● E O NI M C R ● R D ● WOLSEY O TO T H E ST A ● ALBAM ● KE LE ● BARACUTTA DI ES EL NI ● ● G-STAR RAW SCRIBBLER ● K ET GO CA NE LA M ST RE EN S● FRED PERRY ● ● AN EA RL HA AC ● ER M SP ER TT ● ● P FI D OW M ● ● UT T VI U L A EE D O N A C O D CL A M S TR AN AN S ST ● ● EA R LH RL RB ES ID S E U K N B ● SASSOON GU M TE TH ● DUKE & DEXTER ● ● TI LARSSON CA AR T SE E M U . ● & JENNINGS ● RE HO E DR A ST OR ● BASE TE N ● ST E DEZEEN TO E DO TH EL SUPER STORE ● HO ● DRESS CIRCLE AL H S S ● LONDON GRAPHIC CENTRE AL LAURA LEE ● POSTE MISTRESS UR T JEWELLERY ● NA ● GUDRUN SJODEN TATTY DEVINE ● COVENT GARDEN ● MARKET ●
OROGOLD COSMETICS ● ● BREAKPOINT
NE
MO NM OU TH STR
●
AL
ST
RE
ET
EET
’S IE ST RD R I T S YA C H H A L’ S Y ● EA IR N DA ●
NE
AL
ST
RE
MO N MOUTH STREET
ET
M
ER
CE
R
ST
LUCKNOW 49 Brick Lane is a popular choice for a curry but don’t overlook Mayfair, home to Lucknow 49. For starters, try the Galawat Kawab, with delicious minced lamb. For mains, choices include Murgh Mussallam, a fragrant and perfectly balanced chicken curry. sm Lucknow 49, 49 Maddox Street, London W1S 2PQ, +44 (0)20 7491 9191, lucknowldn.com FOR MAP GO TO PAGE 37
Café
ET
● SHIRO
RE
Timberyard
SCREEN FACE ●
42 | LO N D O N G U I D E
OPENING TIMES
DAY TRIP WESTFIELD STRATFORD CITY
Monday-Friday: 10am-9pm Saturday: 9am-9pm Sunday: 12pm-6pm
Located next to the Olympic Park, the sister centre to Westfield London boasts the best brands and shops, including British department store John Lewis & Partners, Apple and a host of watch labels, from Breitling and Omega to Swatch. Westfield Stratford City, Montfichet Road, Olympic Park, London E20 1EJ, +44 (0)20 8221 7300, uk.westfield.com
KINGS CROSS ST.PANCRAS STATION PADDINGTON STATION
EUSTON
Westfield Stratford City STRATFORD INTERNATIONAL STRATFORD STATION
CHARING CROSS STATION LIVERPOOL STREET STATION WATERLOO STATION
HOW TO GET THERE To Westfield Stratford City By London Underground The Central and Jubilee lines run a regular service from central London to Stratford station.
PHOTO: G-FONNE PHOTOGRAPHY
By taxi A taxi from central London takes 25 minutes. By train Trains run from King’s Cross St Pancras and Liverpool Street to Stratford International station.
Shopping Centre/Mall
London Underground Station
Train Station
S H O P | 43
DAY TRIP BICESTER VILLAGE Discover something extraordinary every day at Bicester Village. Home to more than 160 boutiques from leading fashion and lifestyle brands, including Saint Laurent, Stella McCartney and Belstaff, it offers savings of up to 60%. Bicester Village, 50 Pingle Drive, Bicester, Oxfordshire OX26 6WD, +44 (0)1869 366266, bicestervillage.com
OPENING TIMES
BICESTER NORTH BICESTER VILLAGE STATION Bicester Village
A41
Monday-Friday: 9am-7pm Saturday: 9am-8pm Sunday: 10am-7pm
M1
M40
A41
M1 M40
M25 M40
LONDON
HOW TO GET THERE By car Bicester Village is just 60 minutes from London by car. Exit the M40 motorway at Junction 9 and follow the A41 for two miles towards Bicester. From Bicester the route is clearly signposted. Look for Bicester Village Outlet Centre. Parking is always free.
Outlet Village
By Shopping Express The Shopping Express coach service runs direct from central London to Bicester Village, with two daily* return services, collecting from selected London hotels. Adult return ÂŁ28/child return ÂŁ20 (ages 5-12). *excludes 25 December
By train Travel from London Marylebone direct to Bicester Village Station in as little as 46 minutes, with two services an hour. Travel from Birmingham Moor Street or Birmingham Snow Hill to Bicester North, where a shuttle bus will take you to the Village.
44
WHEN YOU SHOP THE WORLD, SHOP TAX FREE
Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices. Spend a minimum of £30 and save up to 19% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Refund Office Details London Heathrow Terminals 1,2,3,4 & 5 London Gatwick North Terminal London Gatwick South Terminal The Change Group, Harrods, 87-135 Brompton Road, London SW1X 7XL The Change Group, 369A Oxford Street, London W1C 2JW No 1 Currency, City of London Information Centre, St Paul’s Churchyard, London EC4M 8BX No 1 Currency, The Street, Westfield Stratford City, Olympic Park, London E20 1EN DTCR Maccorp, 156A Southampton Row, London WC1B 5AR DTCR Maccorp, Victoria Place Shopping Centre, London SW1W 9SJ
Contact
taxfree@globalblue.com +421 232 111 111 47 48
/
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TRANSLATIONS 中文翻译
24: RADICAL CHIC 激 进风格 伦敦 充满活力的年 轻 手 袋品 牌正引领着 一 种全 新的平 价 奢侈品理 念。它们 创意 大 胆 的作品优 雅、摩登 且价格适 中，Lucinda Turner带 您 探索 众 所周知，伦敦 是 一座 充 满 叛 逆 精神 的时尚 之都，这 里 从不缺 乏准 备 搅 乱 现 状 的新 晋品牌。近 年来，手 袋 市 场 日渐成 为 全 球 奢 侈品牌 销 售 份 额 最大 的 领 域，而伦敦 的年 轻 品牌 也 打算以 它们 独 特 的 姿 态 加入 这一 战 场。 纵 观 英国各大传 统设 计 师品牌， 一只 小 小 斜 挎 包的 标价突 破 四位 数（ 英 镑 价）已是司空见惯；相比 之下，这 些 让伦敦 时尚界 变得更 美 的新兴潮 牌 则 要亲民 得多。“ 对 我们 来说，瞄准多 数 人负 担得起 的 价 格点是非常 重要 的。”伦敦品牌 Danse Lente创 始 人 兼 设 计 师 Youngwon Kim说 道，“ 我们 努力在设 计、品质 和 价 格之间寻求平 衡，从而为品牌 赋 予真正 的 价 值。” Danse Lente色 彩 缤 纷 的作品深 受 建 筑 和 雕 塑 的 影 响。该品牌于 2015 年 初 登 舞台，2017年 初更是 成 为了当 年 伦敦 时装 周上 最受关注 的手 袋 品 牌。“早些 年，三 维 艺 术作品吸引了我 的注 意，构建了我 的品 位；这为 我日 后 设 计 造 型 和 线 条 范 式铺 平了道 路， 让我 在其中增添了一些出人 意 料 的元 素。” Kim说 道，“这个 过 程 让我 十分 陶 醉，这大概 就 是为什么很多人说我 们 的手 袋不一样。” Danse Lente的作品 别 具一 格且 优 美 雅 致，不 仅审 美 风 格妙 趣 横 生，
上图：Danse Lente 2019/20秋冬作品
而且 定价 相 对 适中，吸引了 整 个 时 尚界 的关注。该品牌 的手 袋 售 价 最 低 约 325英 镑，最高不超 过 500英 镑，填 补了奢 侈品市 场上 的 一 个巨 大 空缺。这 样 的定价 让年 轻 的千禧 一 代 顾客不 仅买 得起 这 些 手 袋，而 且 毫不 犹 豫 地 用它们穿 搭出一 种 趣 味感，从而 帮助品牌 在网络上 积 攒 了巨大的 粉 丝 群 体，销 量也 水涨 船 高。Danse Lente入驻 美国零售 平 台 Moda Operandi当天，销 售 件 数 超 过了其他 所有配饰品牌 在 此平台 的 首日纪 录；2018年，Lyst网站上 Danse Lente著名的 Phoebe手 袋 搜 索次 数 飙 升了 61%。 虽然 该品牌 的美誉 遍 及 全 球， 但 出生在 韩国的 创 始 人 Kim却 选 择 继 续 在 伦敦 生活 和 工作。“ 我 是在 伦敦 上 的 设 计 学 校，对 我 来说我 就 是在 这 里被 培 养成一名设 计师的。” 她评论 道，“这是 一 个文化十分多元 的地 方。这 座城 市里 的每 一 个人都 有 着不同的背景，这 就 激 发了许 多
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创意。” 出生在西 班 牙的 Mireia Llusia- Lindh也同样 深 受 伦敦 的 激 励，她 在 这 里 生活了 20多年，并在 这 里创立了配饰品牌 DeMellier。“ 伦敦 启发 我创立了 DeMellier，我 们品牌 的 世界主义 理 念 之中就 有许 多 伦敦 的 影子。” Mireia LlusiaLindh如 是说 道。伦敦 是 一座 文化 的熔 炉，一座 新旧建 筑 交融 的 城 市，亦是该品牌 经典且 摩登的风 格 的基 础。 DeMellier提 供 大 部 分顾客可 以触 及 的奢 侈品，产品定价在 300 英 镑左 右。但有别于 Danse Lente 偏向千禧一 代、色 彩 醒目大 胆 的系 列作品，DeMellier着眼于不同的 受 众。Llusia- Lindh将她 心目中的 理 想 顾客 描 述为“无需 过分努力即 可 闪 耀 光 彩 的女 性”。2019/ 20年 秋冬 季系列作品 柔 和的色调 和优 雅 的形 状 就完 美 彰显了这一 理 念。这 些日 用手 袋 线 条 干 劲 利落 、外形 时 髦 简 约，颇 有 斯 堪 的纳维 亚 式 极简主义 的 影子；既 适合休闲娱 乐，也可以出 席正 式 场 合，让 主 人 无 论在 公司会
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议 室 还 是 格调 高 雅 的 餐厅，都造 型 出众。“ 我 常常从 脑 海里 的某 个 特定 形 状 或 者 给 我 启发 的某 件 优 美器 具 开始 设 计 一 款 新 的作品。” LlusiaLindh说 道，“ 我 知道 这 些 东西会为 手 袋 的整 体 设 计提 供 思 路。” DeMellier的每 一 件 作品都 是 在西 班 牙手工 打造 的，该品牌 的供 应链 堪 称 行业典 范；所有 剩 余 材 料 均 被 捐 至 当地 的 培 训中心，帮助 培 养下一 代 工 匠。该品牌 试图颠 覆 世 人 对 快 时尚的依 赖，推崇合 理 定 价。“ 在快 时尚 和廉 价生 产成 为 惯例 的当今 世界，我们 想 珍 惜 和支 持 手 工流 程，我们 深 信这是 亲民 奢 侈品 应该 代 表 的 东西。” Llusia- Lindh 如 是说。 对这 些 平 价 奢 侈品牌而 言，可 靠 的供 应链 与合 理 的定价 往往 至 关 重要。伦敦手 袋 品牌 Yuzefi就 严 选 奢 华 意 大 利皮革，每 一只手 袋 都 在 西 班 牙手工 打造。为 该品牌 效力的 工 匠充 满 热 枕，坚 信 较低 的定价并 不一定 就 意 味 着要 在设 计或 质 量 上 做 出妥协。确 保 每 一只手 袋不 仅品 质卓 绝，而且 生 产流 程 符 合严 苛 的 行业 道 德 标准，这两点 愈 发 成 为 吸 引当今消费 者的关 键。 自 2016年创立以 来，Yuzefi 一直比 当今消费 者的需 求先 行 一 步。其创 始 人 Naza Yousefi预 判到 了从 忠于某 家品牌到产品导向式 购 物 的 市 场 转 变，从而打造了许 多 凭借 独 特 设 计脱 颖 而出的优秀 作 品。Yuzefi深 受家具制造 工 艺 的启 发，其作品结 构 鲜明，在该品牌 的众 多粉 丝 眼中辨 识 度极高。 时尚行业 正 逐 渐脱离季度分明 的 潮 流 模 式，重 新 聚焦于 经得起 时 间考 验的优 美 作品，而年 轻、平 价 的 伦敦手 袋 品牌 也 开始真正崭露头 角，影 响 整 个市 场。英国 顶 级 大 牌主 导 一 切的日子早已 远去。亲民的价 格、引人注目的雕 塑 式 设 计以 及 对
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现代 顾客需 求的 满足，让 这 些品牌 频 频 登上每 个人 购 物 清单 的 榜 首，许 多 售罄 的爆 款 就 是 最 好 的 证明
44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购 物区中的 30多万家 商店消费时，环 球 蓝 联 购 物 退 税 服 务 ( Global Blue Tax Free Shopping） 为 您 节省购 物 开 销。 每 年大 约有两千六百多万名游 客 享用 环 球 蓝 联（ Global Blue）的购 物 退 税 服 务，何不加入他们 的 行列？您只需 在 购 物 时留意 环 球 蓝 联 ( Global Blue） 的蓝 星标 志，或 直 接问 询商家是 否 提 供环 球 蓝 联 ( Global Blue）退 税 服 务， 然 后 遵 循以下简单 的退 税流 程即 可：
1. 消费购 物 无 论 您 在 哪里 购 物，请向商家索要 环 球 蓝 联 退 税 表格（ Global Blue Tax Free Form），并 保存 好购 物 票 据。 2. 申领 退 税 在 您 返 程离境前，请 前 往 海 关柜台， 出示 退 税 表格和 相关 票 据，获 取海 关 印章，然 后再到 环 球 蓝 联 的退 税 点领 取 退 税 款。 申请 退 税：
taxfree@globalblue.com +421 232 111 111 最低消费 30英 镑即 可申请 退 税，能 够 节省高达19%的商品购买 价。请注 意： 您 收 到的退 税 款 是 增 值 税减去环 球 蓝 联 的手 续 费。如果您 选 择 现 金 退 税， 部 分机 场 还 将以 退 税申请 表 为单位收 取 现 金 退 税手 续 费。
上图：Yuzefi 2019/20秋冬作品
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لكل يوم، البساطة االسكندنافية ،إنّها حقائب ّ زي أنيق أو ترتك لحامالتها خيار تنسيقها مع ّ خا ٍل من التكلّف ونقلها من قاعة االجتامعات إىل مقهى عرصي .وتقول ،Llusia-Lindh "غالبًا ما أبدأ بتصميم مجموعة جديدة من شكل معني يجول يف خاطري أو قطعة جميلة من املعدّات تلهمني .وأكون عىل يقني أنها ستشكّل أساس تصميم الحقيبة ّ بأدق تفاصيلها". تُصنع كل قطعة يدويًا يف إسبانيا .وت ُعترب سلسلة اإلمداد الخاصة بـ DeMellier منوذجية حيث يتم التربع بأي مواد متبقية إىل مراكز تدريب محلّية تخ ّرج األجيال الصاعدة من الحرفيني .وتسعى العالمة التجارية إىل إسقاط االعتامد العاملي عىل املوضة الرسيعة من خالل دعم التسعري العادل .وتقول " ،Llusia-Lindhيف عامل تسوده املوضة الرسيعة واإلنتاج الرخيص ،نطمح إىل تقدير العمليات الحرفية التي عىل الرفاهية املعقولة أن تدعمها". غالبًا ما تؤدّي سالسل اإلمداد املسؤولة والتسعري العادل دو ًرا محوريًا يف ما يتعلّق بهذه الخطوط الفاخرة السهلة املنال .فال تستخدم عالمة الحقائب التجارية ،Yuzefiاملتخذة من لندن مق ًّرا لها ،سوى الجلود اإليطالية الفاخرة من مصادر موثوقة وتصنع كل حقيبة يدويًا يف إسبانيا .وللعاملني لدى العالمة اعتقاد راسخ بأنه ليس عىل األسعار الراهنة أن تنال من التصميم أو الجودة .فبات املستخدم اليوم يعري أهمية أكرب ليس لجودة الحقيبة فحسب ،بل أيضاً الستيفائها أعىل املعايري األخالقية. ومنذ انطالقة العالمة سنة ،2016كانت Yuzefiسبّاقة يف تلبية احتياجات الزبائن. مؤسستها Naza Yousefiميل فاستبقت ّ السوق من الوالء إىل عالمة تجارية واحدة نحو الرغبة يف مشرتيات تركّز عىل املنتج. واستجابت عرب ابتكار قطع فريدة يرسق متيّزها األضواء .وبإلهام من تقنيات تُستخدم يف صنع األثاث ،يسهل عىل عشاق العالمة متييز تصاميم ظل انجراف صناعة Yuzefiالهيكلية .ويف ّ األزياء بعيدًا عن االتجاهات املوسمية وإعادة تسليط الضوء عىل قطع جميلة ال تفنى مع الوقت ،بدأ السوق يتبع خطى عالمات لندن الناشئة واملتاحة يف مجال الحقائب .فقد ولّت األيام التي استولت فيها أضخم العالمات التجارية يف بريطانيا عىل السوق .أسعار هذه
العالمات املعقولة وتصاميمها املذهلة وتلبيتها لحاجات املستهلك العرصي وضعتها عىل رأس كل قامئات التسوق ،ونفاذ القطع خري دليل ّ عىل ذلك.
WHEN YOU SHOP THE WORLD, SHOP TAX FREE :44 عندما تتس ّوق حول العامل، تس ّوق من دون دفع الرضيبة تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الرضيبة Tax Free لتدّخر املال لدى تس ّوقك يف أكرث من 300,000 متجر يف أبرز مناطق التس ّوق حول العامل. فل َم ال تنض ّم إىل الـ 26مليون مسافر الذين يتس ّوقون من دون دفع الرضيبة من خالل كل سنة؟ ما عليك غلوبل بلو ّ Global Blue إال أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. .1تس ّوق أينام تس ّوقت ،أطلب الحصول عىل طلب الخاص بغلوبل بلو Global اسرتداد الرضيبة ّ Blueوتذكّر أن تحتفظ باإليصاالت. .2أطلب يف طريق العودة إىل وطنك ،أقصد مكتب الجامرك عند نقطة املغادرة لتتم املصادقة عىل إيصاالتك قبل قبض االسرتداد من أحد مكاتب الخاصة بنا. االسرتداد ّ لالتّصال:
taxfree@globalblue.com +421 232 111 111 أنفق ح ّدا ً أدىن قدره £30وادّخر حتّى 19%
من مثن مشرتياتك .يشمل مبلغ االسرتداد النهايئ الذي ستحصل عليه مجموع الرضيبة عىل القيمة املضافة ناقص رسم إداري .يف بعض املطارات ،يُفرض رسم خدمة نقدي عىل كل طلب اسرتداد رضيبة يف حال رغبت بالحصول عىل اسرتداد فوري نقدي. globalblue.com
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ترجمة باللغة العرب ّية RADICAL CHIC: 24 أناقة راديكال ّية
العالمات التجارية الناشئة لحقائب اليد يف لندن ترسم مالمح رؤية جديدة للرفاهية السهلة املنال .تصاميمها الجريئة أنيقة وعرصية ومبتناول الجميع، كام تكتشفLucinda Turner ال يصعب عىل لندن ،عاصمة األزياء املتم ّردة والثائرة عىل التقاليد ،أن تبتكر عالمة تجارية واعدة وجاهزة لتغيري الوضع القائم .يف السنوات األخرية ،مثّل سوق حقائب اليد املجال الذي تحقّق فيه العالمات التجارية العاملية الفاخرة أضخم مبيعاتها .وقد دخلت عالمات لندن الناشئة الخاصة. هذا املجال عىل طريقتهم ّ فيام ال تزال أسعار حقائب الكتف الصغرية من بعض العالمات التجارية الربيطانية العريقة لكبار املصممني تحلّق يف آفاق األربعة أرقام ،تتميّز أحدث العالمات التي تزيّن ساحة األزياء يف لندن بأسعارها املعقولة .فتقول ،Youngwon Kim ومؤسسة عالمة Danse وهي مص ّممة ّ Lenteالتجارية املتمركزة يف لندن" ،نويل أهمية كربى لطرح أسعار معقولة .نسعى جاهدين إىل تحقيق التوازن بني التصميم والجودة والسعر ملنح العالمة قيمة حقيقية". متأث ّر ًة بف ّن العامرة والنحت ،دخلت ابتكارات Danse Lenteاملفعمة باأللوان الساحة سنة ،2015ورسعان ما أصبحت الحقائب الوحيدة يف خالل أسبوع لندن للموضة بحلول العام .2017وتضيف " ،Kimلفتت القطع الفنية الثالثية األبعاد انتباهي يف مطلع مسرييت ،ومنها ط ّورت مبجسامت ذوقي .وم ّهد ذلك سبييل لإلبداع ّ وخطوط منوذجية وتغيري مالمحها .تثري هذه العملية ذهويل ،وقد تكون السبب وراء مت ّيز حقائبنا عن غريها بنظر الكثريين". مل يرسق سحر وجامل تصاميم Danse Lenteأضواء عامل صناعة
األزياء وحدهام ،بل كان ألسعارها دو ًرا بارزًا. بأسعار ترتاوح بني 325و 500جنيه اسرتليني كح ّد أقىص ،تس ّد العالمة فجوة هائلة يف سوق األزياء الفاخرة .وال تتيح هذه األسعار للشابّات فرصة رشاء الحقائب فحسب ،بل وبحس من تحثّه ّن كذلك عىل حملها بثقة ّ املرح ،ما ينعكس يف عدد متابعات ضخم عىل اإلنرتنت وارتفاع املبيعات .ففي يومها األ ّول عىل املوقع األمرييك للبيع بالتجزئة Moda ،Operandiحقّقت Danse Lente مبيعات ضاهت تلك التي حققتها أي عالمة تجارية أخرى يف يومها األ ّول عىل املنصة. وسنة ،2018ارتفعت نسب البحث عن حقيبتها الشهرية " "Phoebeبنسبة 61% عىل موقع .Lyst وعىل الرغم من الرتحيب العاملي الذي تحظى به العالمة ،ال تزال لندن املدينة مؤسستها الكورية Kim التي تختارها ّ لإلقامة والعمل .وتقول" ،لقد تخ ّرجت من كلية التصميم يف لندن ،وبالتايل أعترب أنني ترعرعت هنا كمصممة .تتغ ّنى املدينة بثقافات متعدّدة .فلكل م ّنا خلفية مختلفة يف هذه املدينة ،ما يلهم قدرة إبداعية فائضة". الحس عىل النحو نفسه ،توقظ لندن ّ اإلبداعي لدى ،Mireia Llusia-Lindh املولودة يف إسبانيا ،حيث أقامت فيها ألكرث من 20عا ًما وأطلقت عالمتها التجارية الخاصة DeMellierلألكسسوارات منها. وتقول " ،Llusia-Lindhألهمتني لندن لتأسيس ،DeMellierوانعكاسها ملحوظ يف تعدّدية العالمة ".فمثّل صهر الثقافات واندماج العامرة القدمية والحديثة نقطة االنطالق ألمناط العالمة الكالسيكية واملعارصة يف آن م ًعا. بأسعار ال تتخطّى ح ّد الـ 300جنيه اسرتليني ،تقدّم DeMellierرفاهية معقولة .لكن عىل عكس مجموعاتDanse Lenteالتي تغازل ذوق أجيال األلفية بألوانها الزاهية ،تسعى DeMellierإىل مخاطبة جمهور آخر .فتصف Llusia- Lindhزبوناتها املثاليات عىل أنّهن" ،نساء متألّقات من دون جهد جهيد ".ومتثّل لوحة األلوان الخافتة واألشكال األنيقة ملجموعة خريف/شتاء 2019/2020خري دليل عىل ذلك .وبخطوط واضحة وأمناط ناعمة تحايك
SO U V E N I R
Scents Of History
Established in 1790, D R Harris became one of London’s premier apothecaries and it remains a shop with a difference. It is located on prestigious St James’s Street and currently holds two royal warrants, as official chemist to both Prince Charles and Her Majesty the Queen. In the early 19th century, the brand’s Classic Cologne became a favourite of London’s elite. Subsequent scents Traditional Cologne and Freshening Cologne have Save up to 19% by shopping tax free, see page 44
garnered many loyal fans. Crisp, invigorating and citrus-based, these three fragrances remain a cornerstone of the brand’s offering today and are guaranteed to bring a sense of timeless London style to any bathroom shelf. lt D R Harris & Co cologne, 100ml, £42 each, D R Harris & Co, 29 St James’s Street, London SW1A 1HD, +44 (0)20 7930 3915, drharris.co.uk
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