SHOP London Style SS19

| 伦敦| |伦敦 | | LONDON LONDON ЛОНДОН

LONDON Style Edition Spring/Summer 2019

DISCOVER LONDON: explore the inspiring sights and stores of this vibrant European capital

DRESS FOR SUCCESS: the British brands behind this season’s must-wear trend

Birmingham | Guildford | Oxford Street | Kensington Tottenham Court Road | Carnaby Street | Kings Road | Islington Covent Garden | Selfridges - London & Manchester

muji.com

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EDITOR’S LETTER Austria Barcelona Belgium Copenhagen Germany

‫أملانيا‬ 德国 Германия Helsinki Area Holland Istanbul Italy

Whether you are travelling for business or pleasure, we can help you discover the very best of this cosmopolitan European capital. London has much to offer, as you’ll discover in our guide on page 31. Don’t miss our feature on the British brands behind this season’s must-have summer dresses (page 24), and our round-up of the very best fashion you’ll find in the city (page 19).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in the UK. We publish guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in London. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.

For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

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ILLUSTRATION: ISAAC BONAN

Welcome to London

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CONTRIBUTORS

ONUR UNALTAY SHOP’s midweight designer Onur Unaltay studied graphic design at Middlesex University.

He has designed men’s clothing for various international companies and is an avid fan of football, hip hop and fashion. globalblue.com

GINGER ROSE CLARK Ginger Rose Clark, SHOP’s news editor, holds an MA in fashion journalism from the London College of Fashion. Before joining SHOP, Ginger worked as a fashion stylist and also wrote for a number of publications.

ILLUSTRATION: ANDREW NYE

ANDREW NYE Andrew Nye created this season’s cover illustration for SHOP London Style. Showcasing the illustrator’s striking conceptual vision, the image portrays a handbag with its strap curved to represent the shape of the River Thames. Accessories, spilling out of the bag, depict some of the city’s prominent landmarks. Nye has worked with clients such as Barclays and Eurostar.

Discover SHOP London Style and our other editions at issuu.com/globalblue.

Tea, anyone?

181 PICCADILLY, LONDON THE ROYAL EXCHANGE, LONDON HEATHROW AIRPORT TERMINAL 5 ST PANCRAS INTERNATIONAL STATION FORTNUMANDMASON.COM

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SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Andrew Nye Production editor Katie Muxworthy Fashion editor Lucinda Turner Deputy fashion editor Fani Mari News editor Ginger Rose Clark Associate fashion and lifestyle editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Picture assistant Chris Bechtsudis Senior designer Aaron Carline Midweight designer Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener Social media strategy and branded partnerships manager Sufiyeh Hadian-Clarke

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Yangzi Liang Assistant Chinese online editors Ye Ye, Luyue Zhang Chinese translator Chenguang Yi Arabic editor Haneen Malaeb Print Dane Consultancy Art director Fabio Gervasoni Senior designers Peter Darkin, Joanna Orchard Midweight designer Kiranjeet Kaur Junior designer Tatjiana Antoniou Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Digital production assistant Linda Hau

G LO B A L B L U E U K Managing director UK and Ireland Derrick Hardman Sales manager – head of key accounts Peter Blake Sales manager – head of accounts Sarah Bubien Head of department stores Dean Jones Marketing account manager Christina Bachler Head of acquiring Ghermaine Henry Global key account managers Richard Harvey, Emma Nicholl Key account managers Leonie Adams, Dianeth Cedeno-Gonzalez, Ramesh Juneja, Jerry Junkere, Victoria Taylor Account managers Adil Hussain, Anita Krejic, Eleaine Levi, Mersiha Muratovic, Jasmine Sim, Tatjana Todorovic, Nacim Touenti Global Blue UK, 7th f loor, 52 Grosvenor Gardens, London SW1W 0AU, UK +44 (0)20 8232 1900 Regional tourist office Visit Britain London and Partners Advertising enquiries Contact Christina Bachler: cbachler@globalblue.com

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

Fin d more to love at H O B B S .CO M

CONTENTS CHECK OUT 12

GUIDE 31

SHOP selects a standout piece from London this season

Maps and guides to the key shopping areas of London

PRODUCTS 14

HOW TO SHOP TAX FREE 44

Key looks for the season, from fashion and footwear to jewellery and accessories

SHOP WINDOW 19 Discover the new Fred Perry store at Coal Drops Yard

NEWS 20 Seasonal updates on shops, services and new products

FEATURE DRESS FOR SUCCESS 24 Feminine, stylish and enjoying something of a renaissance, the summer dress is a must-have staple for every wardrobe.

A host of British brands are embracing the trend, as Ginger Rose Clark reports

Above: Kitri spring/summer 2019

The simple steps to saving money on your shopping

TRANSLATIONS 45 中文 翻 译 49 ‫ترجمة باللّغة العربيّة‬ SOUVENIR 50 The essential item to bring home

24

THE LA RUNNER COLLECTION.

UGG.COM

CHECK OUT

STRUCTURAL STYLE London-based designer Naza Yousefi began her career in readyto-wear, working for renowned figures such as Hedi Slimane and Steven Klein, before launching her handbag label Yuzefi in 2016.

Employing a cross-disciplinary approach, Yousefi took inspiration from the leather bonding techniques and structural methods found in furniture design to create her architectural pieces – using, for example, industrial-style bolts rather than traditional stitching.

Featuring vibrant block colours, Save up to 19% by shopping tax free, see page 44

signature oversized gold hardware and minimalist, boxy shapes, Yuzefi bags have proved a huge hit with the street-style set and top retailers worldwide. The pictured Asher bag is based on a vintage camera bag shape and is available in 10 different colourways to see you through the spring/summer season and beyond. lt Yuzefi Asher bag, ÂŁ415, Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), yuzefi.com FOR MAP GO TO PAGE 36

WILDSIDE Stripe Sneaker www.russellandbromley.co.uk

14 | P R O D U C T S

Swatch watch, £128, Swatch, 313 Oxford Street, London W1C 2HR, +44 (0)20 7499 8211, swatch.com

Ted Baker T-shirt, £49, Ted Baker, 245 Regent Street, London W1B 2EN, +44 (0)20 7493 6251, tedbaker.com

TRUE BLUE

Ugg boots, £120, Ugg, 10 Glasshouse Street, London W1B 5AR, +44 (0)20 7112 7771, ugg.com

Save up to 19% by shopping tax free, see page 44

Diesel jeans, £130, Diesel, 25 Carnaby Street, London W1F 7DE, +44 (0)20 7734 3052, diesel.com

PHOTO: (WATCH) SWATCH LTD

Mix and match shades of blue with sleek modern extras for a fresh spring look

S H O P | 15

Woolrich hat, £45, Woolrich, 81 Brewer Street, London W1F 7ZN, +44 (0)20 7494 9772, woolrich.eu

Urbanears headphones, £69.99, Selfridges, 400 Oxford Street, London W1B 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), urbanears.com

Hunter jacket, £95, Hunter, 83-85 Regent Street, London W1B 4EN, +44 (0)20 7287 2999, hunterboots.com

Boss sunglasses, £220, Boss, 178-180 Regent Street, London W1B 5TW, +44 (0)20 7734 7919, hugoboss.com

Sandqvist rucksack, £199, Sandqvist, 79 Berwick Street, London W1F 8TL, +44 (0)20 7434 0727, sandqvist.com

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Russell & Bromley belt, £95, Russell & Bromley, 24-25 New Bond Street, London W1S 2PS, +44 (0)20 7629 6903, russellandbromley.co.uk

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Faith sunglasses, £14, Debenhams, 334-348 Oxford Street, London W1C 1JG, +44 (0)344 561 6161, debenhams.com

Dorothy Perkins shirt, £26, Dorothy Perkins, 138-140 Oxford Street, London W1D 1LY, +44 (0)20 7436 9195, dorothyperkins.com

Whistles jeans, £119, Whistles, 12-14 St Christopher’s Place, London W1U 1NH, +44 (0)20 7487 4484, whistles.com

Danse Lente bag, £360, Selfridges, 400 Oxford Street, London W1B 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), danselente.com

Save up to 19% by shopping tax free, see page 44

Marks & Spencer shoes, £29.50, Marks & Spencer, 173 Oxford Street, London W1D 2JR, +44 (0)20 7437 7722, marksandspencer.com

S H O P | 17

Swarovski bracelet, £69, Swarovski, 128 Long Acre, London WC2E 9AA, +44 (0)20 7240 3595, swarovski.com

TANGERINE DREAM Embrace the colour of the season with a laid-back daytime ensemble and plenty of statement accessories

Lindex top, £29.99, Lindex, Westfield London, Ariel Way, London W12 7SL, +44 (0)20 3695 8261, lindex.com

PHOTO: (EARRINGS) STARP ESTUDI

Hobbs belt, £59, Hobbs, 112-115 Long Acre, London WC2E 9PA, +44 (0)20 7836 0625, hobbs.co.uk

Sportmax scarf, £160, Sportmax, 19-21 Old Bond Street, London W1S 4PU, +44 (0)20 7499 7902, sportmax.com

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Mango earrings, £17.99, Mango, 225-235 Oxford Street, London W1D 2LP, +44 (0)20 7534 3505, mango.com

77 NEW BOND STREET, LONDON W1S 1RY TEL: 020 7629 8983 Monday – Saturday 10am to 6pm and Sunday 12noon to 6pm

CASHMERE & FINE WOOLLENS MADE IN SCOTLAND JOHNSTONSOFELGIN.COM

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SHOP WINDOW

BEST OF BRITISH Towards the end of 2018, Fred Perry opened a store at the new Coal Drops Yard shopping hub near King’s Cross. The store presents a unique concept, hosting special projects as well as the British brand’s collections. Here you can shop some of the label’s most Save up to 19% by shopping tax free, see page 44

exciting collaborations, such as the Raf Simons range. Fred Perry is in good company at this new shopping district, which offers an exciting range of boutiques and eateries to discover. grc Fred Perry, Unit 75, Coal Drops Yard, London N1C 4DQ, +44 (0)20 3897 3304, fredperry.com

20 | N E W S

ON THE SCENT Jaguar’s new fragrance, Jaguar Stance, is a woody, oriental perfume with top notes of cardamom, pepper, nutmeg, mandarin and apple. An earthy heart makes way for a base of musk, vanilla, amber and moss. The Jaguar Heritage lozenge logo serves as the inspiration for the bottle design of this eau de toilette, which is available in two sizes (100ml, £45, and 60ml, £29). grc Marks & Spencer, 173 Oxford Street, London W1D 2JR, +44 (0)20 7437 7722, jaguar.com

IN BRIEF With its central ethos of creating high-quality products, Muji is placing a strong focus on organically grown fabrics for its spring/summer clothing. Organic linen is introduced for the first time across a selection of women’s blouses and skirts, while organic hand-picked cotton is used throughout the brand’s collections for men, women and children

FOR MAP GO TO PAGE 34

MAJE MOVES IN Maje’s London flagship opened in November 2018 and the Regent Street address evokes the brand’s French roots with its elegant design. Spread across two floors, the sophisticated store includes a space where VIP customers can have styling sessions. The label’s spring/summer 2019 collection spans everything from casual T-shirts through to tailoring and summer dresses. grc Maje, 149-151 Regent Street, London W1B 4JD, +44 (0)20 7734 3447, maje.com FOR MAP GO TO PAGE 37

Save up to 19% by shopping tax free, see page 44

S H O P | 21

LUCKY NUMBER

GREEN JEANS This year, AG Jeans has opted for a more eco-conscious approach to its denim production. Launched on World Water Day, held each year on 22 March to highlight the importance of fresh water, the summer 2019 collection is the brand’s first to be produced using a new water filtration system at its Los Angeles and Mexico factories.

Choose from a range of styles, such as the pictured Tomas jeans (£280), available in a range of washes. grc Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international), agjeans.com FOR MAP GO TO PAGE 36

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7 For All Mankind is set to open a new store at Westfield London this June, as part of the brand’s global expansion plans. The ground-floor boutique has been designed to highlight the LA label’s ready-to-wear and signature denim for men and women, while fit-guide videos, charging points for your phone and customisable lighting in the changing rooms lend a contemporary edge to the store. grc 7 For All Mankind, Westfield London, Ariel Way, London W12 7SL, 7forallmankind.com

22 | N E W S

A FINE SIGHT In 2019, Le Specs celebrates its 40th anniversary.

The brand was founded in Australia and offers accessible, well-designed eyewear. Creative director Hamish Tame designs bold and playful styles that are worn by numerous celebrities. Highlights to look out for in this celebratory year include the launch of an opticals range, an ongoing collaboration with Adam Selman, and a new collaboration with Christian Cowan. grc

Matchesfashion.com, 5 Carlos Place, London W1K 3AP, +44 (0)20 3907 8590, lespecs.com

TEAM SPIRIT Sunspel has collaborated with Lemaire on a capsule collection which uses quality fabrics as a starting point – a focus which is fundamental to both brands.

Lemaire delved into the Sunspel archives, taking inspiration from mesh fabrics and an 1860s pyjama set in particular.

These designs have been reinterpreted in contemporary ways, such as an oversized T-shirt and tank top, and a matching shirt, jacket and trousers. grc

IN BRIEF

Sunspel, 13-15 Chiltern Street, London W1U 7PG, +44 (0)20 7009 0650, sunspel.com

Save up to 19% by shopping tax free, see page 44

After shopping to your heart’s content at Harvey Nichols, you can now also apply for your tax refund at the store’s new Tax Free Lounge.

Enjoy a glass of champagne while the multilingual team processes your refund. In addition to the option of advance refunds, the lounge also offers a range of services, including export shipping and personal shopping

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE

Find out more at globalblue.com

24 | F E AT U R E S

S H O P 2019 25 Left: Kitri spring/summer |

Feminine, stylish and enjoying a renaissance, the summer dress is a must-have staple for every woman’s wardrobe. British brands are embracing the trend, as Ginger Rose Clark reports

26 | F E AT U R E

T

all have their own specific fashion codes, and for women this often means wearing a dress. Then there’s the typically British concept of a garden party, where the dress is, again, almost a prerequisite. With so many events of this ilk scheduled each year, it’s hardly surprising that British women have a penchant for the summer dress.

From high street to luxury, British brands are particularly adept at creating perfect dresses for the summer. Eudald Luis Batalle, founder of Perseverance London, explains why. ‘The versatility of dresses means they can be worn at various occasions and can be styled in multiple ways, they can be dressed up and dressed down – they’re a real wardrobe staple.’

Perseverance London’s spring/

PHOTOS: JACK JOHNSTONE

he dress is having something of a moment. The past few seasons have seen women ditching their jeans in favour of dresses, with midi or ankle-length styles increasingly prevalent, preferably with ruffles, statement sleeves or a floral print. Recently popularised by brands such as Danish label Ganni and firmly adopted by many British designers, the summer dress has become a must-have wardrobe staple.

In terms of social engagements, what British women wear in the warmer months is often determined by etiquette, with dress codes at major summer sporting events a prime example. The Wimbledon tennis championships, Henley Royal Regatta and horse racing at Goodwood or Ascot, for example,

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Above (both): two dresses from Perseverance London spring/summer 2019

PHOTO: PAUL RIDDLE

S H O P | 27

summer 2019 collection, inspired by a Laura Ashley dress found in a vintage store in east London, is a case in point. ‘The collection is full of pieces that, with a change of shoe and a swipe of lipstick, could take you from day to night,’ says Batalle.

Kitri is another brand that plays on versatility. It was created in 2017 to address what its founders saw as a frustrating lack of quality, designled, affordable womenswear pieces.

Kitri started out online only, a key factor in keeping prices down as this cuts out the middleman, with Instagram playing a crucial role in the brand’s rapid rise in popularity.

Similarly, when Han Chong founded Self-Portrait in 2013 he identified a successful formula.

‘There was a massive gap between

high street and luxury. My goal in starting Self-Portrait was to change people’s perspectives on what makes a luxury brand. Why can’t we have both, making great, high-quality design for an honest price point?’ The brand’s simple premise of luxury-style dresses with a reasonable price tag spawned a flurry of copycat brands – always a sure sign of success. The label opened its first standalone boutique last year, opting for the prestigious Mayfair area where it sits alongside some high-end fashion neighbours.

Like Kitri, Self-Portrait started out with a strong digital presence.

‘Through Instagram I’ve been able to build an amazing relationship with our customers, getting their feedback on our garments, which

Above: Self-Portrait founder Han Chong in the brand’s Mayfair boutique

28 | F E AT U R E

£300. Besides the sophisticated look, providing an excellent customer experience is a vital factor in creating a luxury atmosphere. ‘I wanted the Self-Portrait experience to be truly unique and because the team is still small, we can be very reactive to what the customers want,’ says Chong. ‘If you’ve got an event tomorrow, we can get a garment altered to fit you perfectly and delivered to you in time. The store team is also so knowledgeable about both the brand and the local area.

They are able to talk you through a design’s inspiration while setting you up with a table at an amazing restaurant around the corner.’

The success of Self-Portrait, Perseverance London and Kitri lies in each brand’s clearly defined USP. When Amy Powney took on the role of creative director for Mother of

PHOTO: (LEFT) DAN & CORINA LECCA

impacts how we design future collections,’ says Chong. ‘Opening the store was so important as it’s a new avenue for me to connect with the customers.’

The store was designed to express the brand’s DNA, with an elegant backdrop of terrazzo flooring, clay walls and marble details. It’s an aesthetic you’d expect to find in a high-end fashion boutique, but you can buy a Self-Portrait dress for around

Above (from left): two looks from Self-Portrait spring/summer 2019

S H O P | 29

British fashion brands are on a mission to create the perfect dress style Pearl in 2016, having moved up the ranks from studio assistant, she wanted the label to focus on sustainability. Last September, the brand launched its No Frills diffusion line, which is sustainable, ethical, traceable, and has a low carbon footprint. ‘My biggest goal was to make sustainable fashion that wasn’t horrible,’ the designer explains. Powney need not have feared, as Mother of Pearl’s dresses are, simply put, beautiful. ‘The key to Mother of Pearl’s designs is that they appeal to a variety of females, Above: Mother of Pearl spring/summer 2019

and our different emotions,’ she says. ‘My designs are a real balance of playful and serious – serious being our quality and ethics.’

Dresses can be empowering, ethical and affordable, as well as aesthetically pleasing. British fashion brands are on a mission to create the perfect style and have been instrumental in changing the market – whether it’s breaking down the barrier between high street and luxury or working towards a better, more sustainable future. There’s plenty of power in the dress

RELAX. REFRESH. REFUND. Our Global Blue Lounges are the perfect places to relax during your shopping trip. Situated in the most fashionable areas of the world’s shopping capitals, the invitation only lounges are a haven for Tax Free Shopping.

Florence Piazza della Repubblica 6, 50123

Munich MaximilianstraĂ&#x;e 30, 80539

London 18-19 Albemarle St, W1S 4BB

Paris 4 rue Cambon, 75001

Madrid Calle de Claudio Coello 83, 28001

Rome Piazza di Spagna 29, 00187

Milan Via Santo Spirito 5, 20121

Venice Piscina S. Moise, 30124

PHOTO: JULIAN LOVE/LONDON & PARTNERS

LONDON GUIDE Global Blue’s guide ensures you make the most of your trip to London with a look at the city’s must-visit destinations, from a cutting-edge restaurant to Greenwich Park and its stunning views of Canary Wharf (pictured). Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/london.

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LONDON SHOP HIGHLIGHTS

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Fred Perry One of the many great brands to open a store in the new Coal Drops Yard shopping district, Fred Perry presents its latest collections, including a collaboration with Raf Simons.

Fred Perry, Unit 75, Coal Drops Yard, London N1C 4DQ, +44 (0)20 3897 3304, fredperry.com

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& Curtis 2 Hawes Hawes & Curtis prides itself on its British tailoring heritage. If you’re in the market for a new suit, whether it’s for work or a special occasion, then look no further.

Hawes & Curtis, 34-38 Oxford Street, London W1D 1ND, +44 (0)20 7580 7626, hawesandcurtis.co.uk

PADDINGTON PADDINGTON

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John Lewis & Partners The quintessentially British go-to department store offers everything you need, from the latest fashion to homeware and accessories.

John Lewis & Partners, 300 Oxford Street, London W1C 1DX, +44 (0)20 7629 7711, johnlewis.com

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MYLA Relaunched in early 2018, lingerie brand Myla has now opened a London flagship in Mayfair. The store is located in a beautiful townhouse, which is both intimate and elegant, and the interiors are themed around the 1960s, an era that inspires creative director Gregor Pirouzi. The décor includes white leather seating, gold hardware features and concrete walls – the perfect backdrop to the stylish lingerie on offer. Discover a range of coloured sets, dressing gowns and nightwear in luxury fabrics such as silk, lace and velvet.

Myla, 20 Brook Street, London W1K 5DE, +44 (0)20 3883 5640, myla.com

Oxford Street (East) ● FLYING TIGER COPENHAGEN ● FOOT LOCKER ● PERFUME SHOP ● SAMSUNG ● MOLESKIN

HAWES & CURTIS ● SUNGLASS HUT ● CURRYS PC WORLD ● BOOTS ● ANN SUMMERS ● THE PERFUME SHOP ● CLAIRE’S ●

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● JD SPORTS ● NEW LOOK ● RIVER ISLAND ● ZARA ● BERSHKA

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● BENETTON

H&M ●

● PANDORA ● ECCO

HEN RIE TTA

JO

R IN HN P

C E 'S

● AMERICAN CANDY

S T.

PLA CE

H SAMUEL ● RESERVED ● CLARKS ● WAREHOUSE ●

● FREAK NAUGHTY ● ERNEST JONES ● FOOT LOCKER

GEOX ● THE BODY SHOP ● COAST ● G -STAR RAW ●

● CARPISA ● NEW BALANCE

JOHN BELL ● & CROYDEN

W EL B EC

K ST RE E

● UNIQLO ● SWATCH ● PULL & BEAR

HANDEL HOUSE MUSEUM

● SWAROVSKI ● NEXT

NE

W

N BO

DS

TR

JO MALONE ●

EET

LINKS OF LONDON ●

MONICA VINADER ●

THE DISNEY STORE ●

T

JOHNSTONS ● OF ELGIN

● ZARA

T. ES

Debenhams Meat Liquor

● STRADIVARIUS

REET

VE R ● VELVET

● RIVER ISLAND

● MASSIMO DUTTI ACCESSORIZE ● CALZEDONIA ● FOSSIL ● SUNGLASS HUT ●

EET

● MOSS BROS

K ST

WIM POL E STR

BROO

OXFORD STREET

PLA CE

ST RE ET

HE N R IET TA

WI GM OR E

John Lewis & Partners

House Of Fraser

Ruffians

Hanover Square

● EE

T HO L L ES ST REE

Cavendish Square Gardens

Bureau De Change ● VODAFONE

SO

H UT

ET RE ST

● BROWNS FOCUS ● O2 ● OUD MILANO

● VILAGALLO

SHRIMPS Founder Hannah Weiland’s stunning designs for Shrimps are instantly recognisable: her pastel faux-fur coats and beaded handbags are often photographed on the streets during fashion weeks. Heavily influenced by vintage fashion from the 1950s and 60s, Shrimps’ spring/summer 2019 collection offers Peter Pan collars, playful prints and candy-coloured, beaded accessories.

N TE OL M

Harvey Nichols, 109-125 Knightsbridge, London SW1X 7RJ, +44 (0)20 7245 0949, shrimps.co.uk

London Underground Station

Global Blue Refund Office

Department Store

Barber

36 | LO N D O N G U I D E

Oxford Street (West) ● BOOTS ● HMV BUREAU ● DE CHANGE ● TISSOT VIVIENNE ● WESTWOOD

Ivy Café

SUNGLASS HUT ● FOREVER 21 ●

JA M E S ST

R EE T

BOND STREET OXFORD STREET

H&M ● INTIMISSIMI ● ALDO ● THE BODY SHOP ● PHASE EIGHT ● LULU GUINNESS ●

GAP ●

● JD SPORTS

West One Centre

● BOOTS ● EE ● RUSSELL & BROMLEY ● COLOUR LONDON

DR MARTENS ●

● CARPHONE WAREHOUSE TM LEWIN ● ● INGLOT FRENCH CONNECTION ● ● LONGINES PENELOPE CHILVERS ● ● AMI PARIS ● GOLDSMITH

DU KE ST

RE ET

● ADIDAS

Selfridges

P.12 & 21

ST CHRISTOPHER’S PLACE

● & OTHER STORIES ● ARABIAN OUD

LES 100 CIELS ●

JAM E S STR E E

WATCHES OF ● SWITZERLAND ● ECCO ● DYSON ● TESLA SO NY RE ● OMEGA ● CE NT

DIVERSO ●

● GROOM

OR CH AR D

NO RT H

ST.

MARKS & SPENCER ●

AU DL EY

ST.

● ZARA ● PANDORA

SCHUH ●

● BERSHKA

VODAFONE ●

● RIVER ISLAND

CLARKS ●

● URBAN OUTFITTERS

RUSSELL & BROMLEY ●

● SWAROVSKI

EE ●

● LINKS

DUNE LONDON ●

● FOLLI FOLLIE

BOUX AVENUE ● MONSOON ●

PO RT MA N

ST.

OX F O R D S T R E

NEW LOOK ●

PA RK ST

SUPERDRUG ● BOOTS ●

ET

ANN SUMMERS ●

GEOX ● WALLIS ● TOPSHOP ●

MARBLE ARCH

Global Blue Retailer

● PRIMARK

W

HOLLAND & BARRETT ●

RE ET

NO RT H RO

NEXT ●

● ASICS ● EVANS

PA R K LA

NE

LONDON FASHION WEEK FESTIVAL Take part in a weekend of high style at the biannual London Fashion Week Festival. The September 2019 event offers you the chance to enjoy a front-row seat at catwalk shows, attend talks by industry experts and shop a curated selection of clothing, footwear, bags and jewellery from the best British and international fashion labels.

London Fashion Week Festival offers a choice of different packages available to purchase on the festival website.

London Fashion Week Festival, londonfashionweekfestival.com

Non-Global Blue Retailer

Café

Shopping Centre/Mall

S H O P | 37

Regent Street & Carnaby Street LEVI’S ●

● NIKETOWN

H&M ●

● TOPSHOP/TOPMAN

OXFORD CIRCUS BENETTON ●

MARS H A LL ET

MA

STR E

G R E AT

FURLA ● HOBBS ● BARKER ● TUMI ● CAMPER ● KIPLING ● CLARKS ●

T

● ALL SAINTS ● H&M STUART UM ● WEITZMAN ● AQ UA SC UT ● COACH T S T R EE KD AY OUGH ● W EE RLBOR

Liberty

● SWEATY BETTY ● COS

R EG E

● HOUSE OF HANOVER

MOLTON BROWN ● 7 FOR ALL MANKIND ● TORY BURCH ●

THE CUBIT TS WORK SHOP ●

R EE

LACOSTE ● LONGCHAMP ●

● GENTLE MONSTER

Y ST

APPLE ●

● ACCESSORIZE

NAB

TED BAKER ●

PL ACE ERT ' S FO U B ● SHINOLA

● & OTHER STORIES

CAR

KAREN MILLEN ●

RE ET

● OMEGA

REGENT STREE T

ASICS ●

OX FO RD ST ● TEZENIS

● DESIGUAL FO

ERT

'S P

L AC

E

M AR SH

● JAEGER

● COACH

A LL ST

● KURT GEIGER

NAB

REE

● HAMLEYS

RE ET

Y ST

REET

CHURCH’S ● LINKS OF LONDON ● HACKETT ●

UB

CAR

NT ST

● GAP

T

● GANT ● JUICY COUTURE ● HUGO BOSS ● KATE SPADE ● LEVI’S ● REISS

E RO W

P.20

BEA

.

K ST

● TIMBERLAND

T

TOYWATCH ●

REE

OW

RUSSELL & ● BROMLEY

ET

ILE R

ZARA HOME ●

TRE

S AV

● MAPPIN & WEBB

PENHALIGON’S ●

S ST

HN S

● TOMMY HILFIGER

SWAROVSKI ●

ME

● MULBERRY

E R JO

GODIVA ●

E R JA

● BROOKS BROTHERS

WATCHES OF SWITZERLAND ● ● 40 SAVILE ROW OXFORDS ●

● JOSEPH

LOW

● PIQUADRO LOW

OZWALD ● BOATENG

L’OCCITANE ●

R EE T

H IL L

MAJE ●

NT ST

H AY

R EG E

S AV IL

● CALVIN KLEIN JEANS ● GUESS ● ANTHROPOLOGIE ● MASSIMO DUTTI

● T.M. LEWIN ● FOLLI FOLLIE ● THE BODY SHOP

BURBERRY ●

● ZARA ● MANGO

BR

EW

ER

ST

RE

ET

VIGO STR EE T

● AUSTIN REED ● WOLFORD GL AS SH ● VIYELLA O ● CHARLES TYRWHITT U S E S TR CLARKS ● ● MOSS EE T LONDON TEXTILE CO ● ● UNIQLO ● LUSH REISS ●

SUPERDRY ●

Department Store

London Underground Station

Featured In This Issue

38 | LO N D O N G U I D E

LONB Launched two years ago, LONB offers a collection of classic leather accessories made from luxury Italian hides. Inspired by mid-century design, vintage cars and Arabic architecture, founder and designer Melissa Morris’s vision exemplifies timeless style.

Each handbag, wallet, pouch and piece of luggage is sophisticated, neutral, practical and built to last.

The London store mirrors the brand’s elegant aesthetic. Located in Mayfair, the sleek, woodpanelled boutique is reminiscent of a by-gone era but with a touch of modernity, much like the handbags on display.

LONB, 59 South Audley Street, London W1K 2QN, +44 (0)20 3598 7950, lonb.com

Regent Street & Piccadilly Circus Lina Stores

● RUSSELL & BROMLEY ● TM LEWIN

RE

ET

BRUMMELS OF LONDON ●

● AUSTIN REED ● VIYELLA ● CHARLES TYRWHITT WHOLE FOODS ● ● MOSS BROS ● UNIQLO DENMAN STREET ● LUSH ● STEFANEL RE HOLLISTER ● G E ● COACH N T ● NESPRESSO HUNTER ● S T R ● LOTUS ● WOLFORD E

CLARKS ● LONDON TEXTILE CO ●

FRESCOBOL ● CARIOCA

● ONCE MILANO

YA L RO

D IL LY

WAT ER

S TO N

ES ●

n

● ARC'TERYX

OSPREY LONDON ● ● PAUL & SHARK

Global Blue Retailer

Non-Global Blue Retailer

Hotel

London Underground Station

E AV

PICCADILLY CIRCUS ● LILLYWHITES

.

M a so

P IC C A

T S TR

um &

A IT

RY

● UGG

R EG EN

F o rt n

P O R TR

BU

Piccadilly Circus

LO W ER

B CH ARB INA OU R● S PA RIS HOP ● MI KI ● WH IT T AR D● C MA AMP R Z IO O ● E XC E OF L LLENC OND H AW O N ●E ES & CU T H E S R T IS ● T IN G ●

ET

F● S EL

D YAR

Ham Yard Hotel

LAIRD & CO HATTERS ●

COTSWOLD OUTDOORS ● PICCADILLY

HAM

DINOSAUR DESIGN ●

S

ST

● EYTYS

● MANGO

GLASSHOUSE S T REET REISS ● SUPERDRY ●

ER

TE

BURBERRY ●

EW

AF

BR

● ZARA

PLACE

● THE BODY SHOP

SH

● FOLLI FOLLIE TOYWATCH ●

DENM AN

ZARA HOME ● PENHALIGON’S ●

Department Store

S H O P | 39

Covent Garden Market Hall, King Street, Henrietta Street & Southampton Street ● MOLTON BROWN

ARMANI BOX ●

LADURÉE ●

BURBERRY ● MOLESKIN ● LYLE & SCOTT ●

SOUTHAM PTON STREET

● CRABTREE & EVELYN

Covent Garden Market ● OAKLEY ● URBAN DECAY

CLUB MONACO ●

NIGEL CABOURN ● KATHMANDU ●

● STEFANEL

● OLIVER SWEENEY

E

● JO MALONE

Rules

M AID EN LA N

● DESTINY ● NARS

THE SUIT COMPANY ●

Shake Shack

HENRIETTA STREET

HACKETT ●

AFRICA CENTRE

● LUSH ● L’OCCITANE

● MELISSA

MOSS BROS ●

LINO Housed in a converted linoleum factory, Lino is one of the trendiest new restaurants in the City. The industrial-style venue is a leading London establishment, offering attentive and friendly service, fantastic food and a fashionable crowd. The menu’s star dishes include steak tartare and pork belly, and vegetarians will enjoy the delectable pumpkin lasagne. Be sure to leave some room for dessert – the house special of croissant bread and butter pudding is not to be missed.

Place Of Interest

Restaurant

Lino, 90 Bartholomew Close, London EC1A 7EB, +44 (0)20 8016 5199, linolondon.co.uk

● TRESPASS

RUGBY RALPH LAUREN ●

● JOY ● BRORA

● THE NORTH FACE

BURBERRY ● GODIVA ●

KING STR EE T

APPLE ●

● WATCH GALLERY ● MULBERRY

COTSWOLD ●

DIOR ● FOR ART’S SAKE ●

T

LINKS ● KURT GEIGER ●

JAM ES STR EET

● TEA PALACE

ELLIS BRIGHAM MOUNTAIN SPORTS ●

G SHOCK ● CASIO ●

BRIDGES ●

● PENHALIGON’S

EET

CARAT ● KABIRI ● PIAZZA ● JAMIE’S ●

BUILD-A-BEAR ●

EXE TER STR EE

LONDON TRANSPORT MUSEUM

QUIKSILVER ●

TAV IST OCK STR

EAST ●

FRED PERRY ●

PRETTY GREEN ●

PAPERCHASE ●

ROYAL OPERA HOUSE

40 | LO N D O N G U I D E

Long Acre

RELAX ET ●

YOTOPIA ● TR

ET

S

CE

BROMPTON JUNCTION ● ● RYMAN E ALL C R ● SAINTS

RE

N

E

ST

ER R

TO EL

AL

M

SH

ELLIOT RHODES ●

NE

Dalla Terra

ST

A G N ● ZARA LO ● TCG

FRENCH CONNECTION ●

RE

● ORIGINAL PENGUIN ● RAY BAN ● SUNGLASS HUT

ET

GEOX ●

Bill’s

● DUO

MARKS & SPENCER ●

COVENT GARDEN

JOULES ●

● UGG

HOBBS ●

● MUJI

● ECCO REISS ● R E ● LES NEREIDES RUSSELL & BROMLEY ● AC● ASPINAL OF LONDON G LEVI'S ● N LO ● REEBOK CALVIN KLEIN ● ● GAP ● H&M GAP KIDS ● ● RABEANCO

● SNOW & ROCK

St. Martin’s Courtyard

ET

EE

T

O

RE

TR

FL

ST

SS

SWAROVSKI ● COS ● ● LULU LEMON & OTHER STORIES ● ● TK MAXX BARBOUR ● JACK WILLS ● ● STANFORDS L K BENNETT ●

L RA

ME

● CADENZZA ● PANDORA ● JIGSAW

JA

JACK WOLFSKIN ● MASSIMO DUTTI ●

● CALZEDONIA ● REISS

KI

NG

ST

RE

ET

Covent Garden Market

Floral Street & James Street COVENT GARDEN

M

KAREN MILLEN ●

ER CE R ST RE ET

LO

N

G

AC

RE

● OASIS ● CHARLOTTE TILBURY

PAUL SMITH SHOES ● DUNE ● PAUL SMITH ● TRUE CAMPER ● RELIGION ● DIPTYQUE ● ● TED BAKER

● ACCESSORIZE

JA

● RITUALS RADLEY ● ET FOSSIL ● ● MONSOON AGNÈS B ● RE S T ● NICOLE FARHI ● BOOTS TINTIN SHOP ● L A ● THE SANCTUARY PAUL & JOE ● O R ● AUBIN & WILLS THE BODY SHOP ●

ME

SS

EE

SWAROVSKI ●

● NIGEL HALL

N KI

G

ST

RE

T

THE SHOP AT BLUEBIRD ●

TR

F L ● UNITED NUDE

● SKECHERS

ET ● EAST

Covent Garden Market

Global Blue Retailer Restaurant

Non-Global Blue Retailer

London Underground Station

S H O P | 41

A ● STR SH OL OP OG SO Y LE BI RK ● EN FI LO ST FA OC X K

Monmouth Street & Neal Street

●

T EN OO DE EF O BI AR LL TA O B ST V VI MI NG I DESTINY ● ● PR YU S ● ROSSODESIRA F ● F S O OFFICE ● CU ● FO TT LOLLIPOPS PARIS ● ● AR ● MYSTERIES HOTEL CHOCOLAT ● RH ES ● CRAZY PIG DESIGNS SUPERGA ● MALIN + GOETZ ● CA ON NS ● POP BOUTIQUE ● YL CS P ENERGIE ● DE S ● ORION O ● Y R A R UA L C AC G ● SPEEDO ● M ● COCO DE MER FARAH ● S NT AR RT CE RE PH ● STUART PHILIPS MISS SIXTY ● H O E S B A C NI ● S AC GA L M OR RE ● MILLER HARRIS ● E ?● PA Y TH ● KIEHL’S ZE SEF D I AP ● D S O L● UNCONDITIONAL ● E J E ● AN R C A F I ● ORLA KIELY IB SC E ● ER UR SE WE PEP ● ● M MURDOCK LONDON ● S ● Z AM O E UE ● AN E U LF GU JE LE N ● T SH ● THE LOFT O A DO MIN X A ● E O NI M C R ● R D ● WOLSEY O TO T H E ST A ● ALBAM ● KE LE ● BARACUTTA DI ES EL NI ● ● G-STAR RAW SCRIBBLER ● K ET GO CA NE LA M ST RE EN S● FRED PERRY ● ● AN EA RL HA AC ● ER M SP ER TT ● ● P FI D OW M ● ● UT T VI U L A EE D O N A C O D CL A M S TR AN AN S ST ● ● EA R LH RL RB ES ID S E U K N B ● SASSOON GU M TE TH ● DUKE & DEXTER ● ● TI LARSSON CA AR T SE E M U . ● & JENNINGS ● RE HO E DR A ST OR ● BASE TE N ● ST E DEZEEN TO E DO TH EL SUPER STORE ● HO ● DRESS CIRCLE AL H S S ● LONDON GRAPHIC CENTRE AL LAURA LEE ● POSTE MISTRESS UR T JEWELLERY ● NA ● GUDRUN SJODEN TATTY DEVINE ● COVENT GARDEN ● MARKET ●

OROGOLD COSMETICS ● ● BREAKPOINT

NE

MO NM OU TH STR

●

AL

ST

RE

ET

EET

’S IE ST RD R I T S YA C H H A L’ S Y ● EA IR N DA ●

NE

AL

ST

RE

MO N MOUTH STREET

ET

M

ER

CE

R

ST

ET

● SHIRO

RE

Timberyard

SCREEN FACE ●

LEE Celebrating its 130th anniversary, denim brand Lee has gone back to the 1980s with a spring/ summer 2019 collection inspired by the hip-hop, b-boy era. Shot by legendary photographer Jamel Shabazz, the campaign features New York street-style star Koolout-K and DJ Lee Rock.

The collaboration with Shabazz also includes a limited-edition hardback book, Back to Today, with interviews, lifestyle shots, and images from the campaign.

The collection features classic Lee denim styles in an array of washes.

Café

Lee, 33 Neal Street, London WC2H 9PR, +44 (0)20 7836 8300, lee.com

42 | LO N D O N G U I D E

OPENING TIMES

DAY TRIP WESTFIELD STRATFORD

Monday-Friday: 10am-9pm Saturday: 9am-9pm Sunday: 12pm-6pm

Located next to the Olympic Park, the sister centre to Westfield London boasts the best brands and shops, including British department store John Lewis & Partners, Apple and a host of watch labels, from Breitling and Omega to Swatch.

Westfield Stratford City, Montfichet Road, Olympic Park, London E20 1EJ, +44 (0)20 8221 7300, uk.westfield.com

KINGS CROSS ST.PANCRAS STATION PADDINGTON STATION

EUSTON

WestďŹ eld Stratford City STRATFORD INTERNATIONAL STRATFORD STATION

CHARING CROSS STATION LIVERPOOL STREET STATION WATERLOO STATION

HOW TO GET THERE To Westfield Stratford City

By London Underground The Central and Jubilee lines run a regular service from central London to Stratford station.

PHOTO: G-FONNE PHOTOGRAPHY

By taxi A taxi from central London takes 25 minutes.

By train Trains run from Kings Cross-St Pancras and Liverpool Street to Stratford International station.

Shopping Centre/Mall

London Underground Station

Train Station

S H O P | 43

DAY TRIP BICESTER VILLAGE Discover something extraordinary every day at Bicester Village, home to more than 160 boutiques from leading fashion and lifestyle brands, including Saint Laurent, Stella McCartney and Belstaff, with savings of up to 60%.

Bicester Village, 50 Pingle Drive, Bicester, Oxfordshire OX26 6WD, +44 (0)1869 366266, bicestervillage.com

OPENING TIMES

BICESTER NORTH BICESTER VILLAGE STATION Bicester Village

A41

Monday-Friday: 9am-7pm Saturday: 9am-8pm Sunday: 10am-7pm

M1

M40

A41

M1 M40

M25 M40

LONDON

HOW TO GET THERE By car Bicester Village is just 60 minutes from London by car. Exit the M40 motorway at Junction 9 and follow the A41 for two miles towards Bicester. From Bicester the route is clearly signposted.

Look for Bicester Village Outlet Centre. Parking is always free.

Train Station

By Shopping Express The Shopping Express coach service runs direct from central London to Bicester Village, with two daily* return services, collecting from selected London hotels. Adult return ÂŁ28/child return ÂŁ20 (ages 5-12). *excludes 25 December

Outlet Village

By train Travel from London Marylebone direct to Bicester Village Station in as little as 46 minutes, with two services an hour.

Travel from Birmingham Moor Street or Birmingham Snow Hill to Bicester North, where a shuttle bus will take you to the Village.

44

WHEN YOU SHOP THE WORLD, SHOP TAX FREE

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

Spend a minimum of £30 and save up to 19% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Refund Office Details London Heathrow Terminals 1,2,3,4 & 5 London Gatwick North Terminal London Gatwick South Terminal The Change Group, Harrods, 87-135 Brompton Road, London SW1X 7XL The Change Group, 369A Oxford Street, London W1C 2JW No 1 Currency, City of London Information Centre, St Paul’s Churchyard, London EC4M 8BX No 1 Currency, The Street, Westfield Stratford City, Olympic Park, London E20 1EN DTCR Maccorp, 156A Southampton Row, London WC1B 5AR DTCR Maccorp, Victoria Place Shopping Centre, London SW1W 9SJ

Contact

taxfree@globalblue.com +421 232 111 111 47 47

/

45

TRANSLATIONS 中文翻译

24: DRESS FOR SUCCESS 连衣裙的成功之道

相片: JACK JOHNSTONE

夏季 连衣 裙 秀 美而时尚，正焕 发出新的活力，是 每 一位女 士 的衣 橱必 备品。各大 英国品牌 紧跟 这一潮流，Ginger Rose Clark为您报 道 连 衣 裙是 当下 热 门的单 品。在 过去 的 几个季度 里，越 来 越多的女 性 抛 弃了 牛 仔 裤 而选 择了连 衣 裙，及 膝或 及 踝 的 裙长日益 流行，许 多 款 式饰 有 褶 皱 花 边、别 具 特 色 的 袖 子或印 花 图案。 夏季 连 衣 裙不 仅受 到 丹 麦 Ganni等品 牌 的大力 推 崇，也 得到了许 多 英国设 计 师的青 睐，已 经 成 为了不 可或 缺 的 衣 橱必 备 品。 就 社 交层面 而 言，英国女 性在 较 暖和 的月份 穿 什么往 往 是由礼节决 定 的，大 型 夏季 运 动 赛 事 的着 装 规 范 就 是极佳 的例 子。比如 说，温布 尔登网 球公 开 赛 、亨利 皇 家 赛 舟 会 （ Henley Royal Regatta）、古 德 伍 德（Goodwood）赛马 会或 皇 家 赛马 会（ Ascot）都设有 特定 的着 装 要求， 对 女 性而 言这 通常 就 意 味 着 穿一身 连 衣 裙。此外，在 典 型 的英 式 花 园派 对上 连 衣 裙同样几乎 必 不 可少。每 年 都 有许许 多多 类似 的 活 动，所以英国 女 性 对夏季 连 衣 裙 的偏 爱也 就 不足 为 奇了。 从高街 潮 流 到 奢 华 精品，各大英 国品牌 都尤 其 擅长 创 作 完 美 的夏季 连 衣 裙。Perseverance London的创 立 者 Eudald Luis Batalle解 释了此中原 上图：Perseverance London 2019春夏新款

因：“连 衣 裙便于搭 配 其他 衣饰，这 意 味 着 它们 可以穿到 各种 各样 的场 合，还能以多种 方 式 造 型，可以穿 得 隆 重也可以穿 得 随 意— —它们 是真 正 的 衣 橱必 备 品。”Perseverance London 2019年春夏季系列 就 是 一大范例，其创 作灵 感 源于在 东伦 敦一家 古着店里 发 现 的一 条 Laura Ashley连 衣 裙。“系列 里充 满了那 种 只需 换一双 鞋、抹 一点口红 就 能 让 您 从早穿到 晚 的连 衣 裙。” Batalle 说 道。 Kitri是另一家 在 服 饰百搭 性 上 大做 文 章 的品牌。当初创 始 人失 望 地 发 现，市 场上 缺 乏高品质 的、以设 计为主导 的、价 格 适中的女装单 品， 因此于 2017年创 立了这 家品牌。创 立之初，Kitri仅在 线 上销 售，这也 是 压低 价 格 的一 个关 键因素，因为 这 样 一 来 就省去了中间 环 节；与此同

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时，Instagram对品牌人气 的迅 速 增 长发 挥了至 关 重要 的作用。 无 独有偶，2013年 Han Chong 创 立 Self- Portrait时，也 察觉了一 道 成 功 的公 式。“ 在高街 和 奢 侈 品 之 间存 在 着 一 道 鸿沟。我创 立 SelfPortrait的初 衷 就 是 改 变 人们 对奢 侈 品牌 之 本质 的看 法。为什么我们 不能以实 在 的价 格 拥 有 高质 量 的设 计品呢？”该品牌主 推 价 格 合 理 的 奢 华 连 衣 裙，这一 简单 的逻辑引得 许 多品牌争相 效仿 — — 通常这 就 是 确 切无 疑 的成 功 迹 象。去 年，该品牌 选 择 在 著名的 梅 菲尔区开设了第一 家独 立精品店，和 许 多奢 华 的 时尚 大 牌 比邻 而居。 和 Kitri一样，Self- Portrait 在 数 字 平台上先声 夺人。“通 过 Instagram，我可以和 我们 的顾客 建 立 起 不 可思议 的关系，获 取他们 对 我们 服 装 的反馈，进而影 响我们 “ 未 来系列 的设 计。”Chong说 道， 对 我而 言开设 门店无 比 重要，因为 它是我 与顾客 建 立联 系的一 条 全 新 通 道。” 该门店 的设 计宗旨在于彰显 品牌

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的 DNA，水 磨 石地 板、黏 土 墙壁 和 大 理 石细 节 构建出了优 雅 的环 境。 这 正 是 您期 望在高端 时尚 精品店中 感受 到 的 审美 风 格，但 买一 件 SelfPortrait的连 衣 裙只需 要 约 300英 镑。若 想创 造 奢 华 的享受，不光要 有精 致 的外观，还 要 提 供 无与伦 比 的顾客 体 验。“我 想让 Self- Portrait 成 为 一 种真正 独 特 的体 验，因为 我 们 的团队 规 模仍 然 较小，所以我们 可以很 好地 对顾客 的需 求作出回 “ 如 果您明天要 应。”Chong说 道， 参加活 动，我们 可以为 您量体 裁 衣， 并及 时交付到您 的手中。店铺团队 对品牌 和周边 地 区都了如 指 掌。他 们 既能与您 探 讨某 款 服 饰 的设 计灵 感，亦 能在 附近 顶 好 的餐厅 为 您 预 订座 位。” Self- Portrait、Perseverance London和 Kitri的成 功 得 益于 各 家品牌 鲜 明的独 特 卖点。2016 年，Amy Powney从 最初 的工作 室 助 理 步 步 升 任 至 Mother of Pearl 创 意 总 监，并 致力于 让 品牌 将注 意 力 放 在可 持 续 发 展 上。去 年 9月，该 品牌 推 出了副 线 No Frills系列，其 产品具可 持 续 性、符 合 行业伦 理、 生 产流 程 可追 踪 且碳 足 迹 很 少。“ 我 最大 的目标 就 是 打造 并不 难 看 的可 持 续 时装， ”这位设 计 师解 释 道。Powney无 须 担心，因为如 果 要 用一 个字来形 容 Mother of Pearl的 连 衣 裙，那 就 是 — — 美。“ Mother of Pearl作品的关 键 就 在于，它们 能 吸引各种 各样 的女 性，并 适 应我们 不同的情 绪。”她说 道， “ 我 的设 计真 正平 衡 于 趣 味与严肃之 间 — —严肃 指 的是我们 的品质 和 伦 理 水 准。” 连 衣 裙可以令人气 场 强 大，其制 作过 程 可以符 合 伦 理，其成 品可以 既 价 格 适中，亦赏心 悦目。数 家英 国时尚品牌正 致力于打造完 美 的款 式，这也 对 市 场 的改 变 起 到了重要 的作用 — — 无论 是 打 破 高街 和 奢 侈

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‫والفاخر أو عرب السعي إىل مستقبل أفضل‬ ‫وأكرث استدامة‪ .‬وما أدراك بالق ّوة الكامنة‬ ‫يف ثوب‪.‬‬

‫‪WHEN YOU SHOP‬‬ ‫‪THE WORLD, SHOP‬‬ ‫‪TAX FREE :44‬‬ ‫عندما تتس ّوق حول العامل‪،‬‬ ‫تس ّوق من دون دفع الرضيبة‬ ‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة‬ ‫التس ّوق من دون دفع الرضيبة ‪Tax Free‬‬ ‫لتدّخر املال لدى تس ّوقك يف أكرث من ‪300,000‬‬ ‫متجر يف أبرز مناطق التس ّوق حول العامل‪.‬‬ ‫فل َم ال تنض ّم إىل الـ ‪ 26‬مليون مسافر الذين‬ ‫يتس ّوقون من دون دفع الرضيبة من خالل‬ ‫كل سنة؟ ما عليك‬ ‫غلوبل بلو ‪ّ Global Blue‬‬ ‫إال أن تبحث عن النجمة الزرقاء أو تسأل عن‬ ‫غلوبل بلو ‪ Global Blue‬وتتبع خطواتنا‬ ‫السهلة‪.‬‬ ‫‪ .1‬تس ّوق‬ ‫أينام تس ّوقت‪ ،‬أطلب الحصول عىل طلب‬ ‫الخاص بغلوبل بلو ‪Global‬‬ ‫اسرتداد الرضيبة‬ ‫ّ‬ ‫‪ Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫‪ .2‬أطلب‬ ‫يف طريق العودة إىل وطنك‪ ،‬أقصد مكتب‬ ‫الجامرك عند نقطة املغادرة لتتم املصادقة عىل‬ ‫إيصاالتك قبل قبض االسرتداد من أحد مكاتب‬ ‫الخاصة بنا‪.‬‬ ‫االسرتداد‬ ‫ّ‬ ‫لالتّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫أنفق ح ّدا ً أدىن قدره ‪ £30‬وادّخر حتّى ‪19%‬‬

‫من مثن مشرتياتك‪ .‬يشمل مبلغ االسرتداد‬ ‫النهايئ الذي ستحصل عليه مجموع الرضيبة‬ ‫عىل القيمة املضافة ناقص رسم إداري‪ .‬يف بعض‬ ‫املطارات‪ ،‬يُفرض رسم خدمة نقدي عىل كل‬ ‫طلب اسرتداد رضيبة يف حال رغبت بالحصول‬ ‫عىل اسرتداد فوري نقدي‪.‬‬

‫、‪品之 间的屏 障，还 是为了一 个更 好‬‬ ‫‪更 可 持 续 的未 来而 努力。连 衣 裙 的 能‬‬ ‫。‪量可大 着 呢‬‬

‫‪44: WHEN YOU‬‬ ‫‪SHOP THE WORLD,‬‬ ‫‪SHOP TAX FREE‬‬ ‫‪畅购全球，尊享退税‬‬ ‫‪当您 在 全 球 顶 级 购 物区中的 30多万家‬‬ ‫‪商店消费 时，环 球 蓝 联 购 物 退 税 服务‬‬ ‫）‪( Global Blue Tax Free Shopping‬‬ ‫。‪为 您 节省购 物 开 销‬‬ ‫‪每 年大 约有两千六百多万名游客 享用‬‬ ‫‪环 球 蓝 联（Global Blue）的购 物 退 税‬‬ ‫‪服务，何 不加入他们 的行列？您只需 在‬‬ ‫）‪购 物 时留意 环 球 蓝 联 ( Global Blue‬‬ ‫‪的蓝 星标 志，或 直 接 问询 商家是 否 提‬‬ ‫‪供环 球 蓝 联 ( Global Blue）退 税 服务，‬‬ ‫‪然后 遵 循以下简单 的退 税 流 程即 可：‬‬

‫‪1. 消费购 物‬‬ ‫‪无论 您 在 哪里 购 物，请向商家索要 环‬‬ ‫‪球 蓝 联 退 税 表 格（Global Blue Tax‬‬ ‫‪Free Form），并 保存 好购‬‬ ‫。‪物 票 据‬‬ ‫‪2. 申领 退 税‬‬ ‫‪在 您 返 程离境前，请 前往 海 关柜台，‬‬ ‫‪出示 退 税 表 格和 相 关 票 据，获 取 海 关‬‬ ‫‪印章，然后再到 环 球 蓝 联 的退 税 点领‬‬ ‫。‪取 退 税 款‬‬ ‫‪申请 退 税：‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫‪最 低消费 30英 镑即 可申请 退 税，能 够‬‬ ‫‪节省高达 19%的商品购买 价。请注 意：‬‬ ‫‪您 收 到 的退 税 款 是 增 值 税 减去环 球 蓝‬‬ ‫‪联 的手 续 费。如 果您 选 择 现 金 退 税，‬‬ ‫‪部 分机 场 还 将以 退 税申请 表为单位收‬‬ ‫。‪取 现 金 退 税手 续 费‬‬

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‫‪ Perseverance London‬يرشح السبب‪.‬‬ ‫تسمح مرونة األثواب بارتدائها يف مناسبات‬ ‫عدّة وتنسيقها بطرق مختلفة‪ ،‬فيمكن‬ ‫تفخيمها أو تبسيطها‪ ،‬وهي ح ّقاً من القطع‬ ‫األساس ّية‪ ".‬من أبرز األمثلة يف هذا الصدد‪،‬‬ ‫مجموعة ‪Perseverance London‬‬ ‫لربيع‪/‬صيف ‪ ،2019‬املستوحاة من ثوب لـ‬ ‫محل قديم رشق‬ ‫‪– Laura Ashley‬وجد يف ّ‬ ‫لندن‪ .‬يقول ‪ Batalle‬معلّقاً‪" :‬املجموعة‬ ‫غن ّية بقطعٍ تنقلك من النهار إىل اللّيل مبج ّرد‬ ‫تغيري حذاء أو لون أحمر شفاه‪".‬‬ ‫من العالمات األخرى التي تركّز عىل‬ ‫املرونة‪ ،‬عالمة ‪ Kitri‬التي –ولدت سنة ‪2017‬‬ ‫مؤسسيها للمالبس‬ ‫نتيجة غياب الحظه ّ‬ ‫النسائيّة ذات الجودة العالية والتصاميم‬ ‫الج ّيدة واألسعار املدروسة‪ .‬وقد بدأت‬ ‫كمحل إلكرتوين‪ ،‬األمر الذي ساهم‬ ‫ّ‬ ‫‪Kitri‬‬ ‫يف املحافظة عىل األسعار املعقولة يف غياب‬ ‫الوسيط‪ ،‬يف حي لعب اإلنستغرام دورا ً‬ ‫أساسيّاً يف تسلّق العالمة سلّم الشهرة برسعة‪.‬‬ ‫جدير بالذكر أيضاً‪ ،‬أنّه عندما ّأسس‬ ‫‪ Han Chong‬عالمة ‪Self-Portrait‬‬ ‫رس النجاح‪" .‬كانت الثغرة‬ ‫سنة ‪ ،2013‬أدرك ّ‬ ‫كبرية بي املالبس العاديّة والفاخرة‪ .‬فسعيت‬ ‫أغري تفكري‬ ‫من خالل ‪ Self-Portrait‬أن ّ‬ ‫الناس حول العالمات الفاخرة‪ .‬ملَ ال ميكننا‬ ‫ابتكار تصاميم جميلة عالية الجودة وبأسعار‬ ‫مقبولة؟" ما إن أطلقت العالمة فساتي‬ ‫فاخرة التصميم بأسعار معقولة‪ ،‬حتّى قلّدها‬ ‫فيض من العالمات التجاريّة – وهي داللة‬ ‫ٌ‬ ‫عىل النجاح‪ .‬افتتحت العالمة أ ّول متجر‬ ‫مستقل لها السنة املاضية واختارت منطقة‬ ‫ّ‬ ‫‪ Mayfair‬الراقية حيث تجاورها بعض أبرز‬ ‫العالمات الفخمة‪.‬‬ ‫عىل غرار ‪ ،Kitri‬بدأت ‪Self-‬‬ ‫قوي‪ .‬يقول‬ ‫‪ Portrait‬بتواجد إلكرتوين ّ‬ ‫‪ Chong‬يف هذا الصدد‪" :‬من خالل‬ ‫اإلنستغرام‪ ،‬متكّنت من بناء عالقة رائعة‬ ‫مع زبائننا‪ ،‬فكنت أستمع إىل آرائهم حول‬ ‫املالبس‪ ،‬األمر الذي يؤث ّر عىل تصاميمنا يف‬ ‫املجموعات املستقبليّة‪ .‬كان افتتاح املتجر‬ ‫مهمً ج ّدا ً بالنسبة يل‪ ،‬إذ شكّل مساحة‬ ‫ّ‬ ‫جديدة أتواصل فيها مع الزبائن‪".‬‬ ‫–ص ّمم املتجر للتعبري عن هويّة العالمة‬ ‫‪globalblue.com‬‬

‫فتميّز بأرضيّة مرقّطة أنيقة وجدران طينيّة‬ ‫وتفاصيل رخام ّية‪ .‬وهي عنارص جمل ّية‬ ‫تتوقّع رؤيتها يف متجر مالبس فاخرة‪ ،‬إال‬ ‫أنّه ميكن رشاء ثوب من ‪Self-Portrait‬‬ ‫مبا يقارب ‪ 300‬جنيه اسرتليني‪ .‬وباإلضافة‬ ‫إىل الديكور الباهر‪ ،‬يحظى الزبون بتجربة‬ ‫ممتازة تلعب دورا ً أساسيّاً يف خلق تجربة‬ ‫فاخرة‪ .‬يقول ‪" :Chong‬أردت أن تكون‬ ‫حق‬ ‫تجربة ‪ Self-Portrait‬فريدة عن ّ‬ ‫وأل ّن فريق العمل ما زال صغريا ً‪ ،‬ميكننا‬ ‫االستجابة بسهولة إىل طلبات الزبون‪ .‬إن‬ ‫كان لديك مناسبة غدا ً‪ ،‬ميكننا تعديل ثوب‬ ‫عىل مقاسك متاماً وتوصيله إليك يف الوقت‬ ‫املناسب‪ .‬كم أ ّن فريق العمل خبري بالعالمة‬ ‫وباملنطقة‪ .‬فيمكنه أن يحدّثك عن مصدر‬ ‫معي بينم يؤ ّمن لك طاولة‬ ‫وحي تصميم ّ‬ ‫يف إحدى املطاعم القريبة الرائعة‪".‬‬ ‫كل من ‪Self-‬‬ ‫رس نجاح ّ‬ ‫يكمن ّ‬ ‫‪Portrait‬‬ ‫و‪ Perseverance London‬و‪Kitri‬‬

‫كل عالمة بعنرص فريد مي ّيزها عن‬ ‫يف متتّع ّ‬ ‫غريها‪ .‬بعد أن كانت ‪Amy Powney‬‬ ‫مساعدة يف االستوديو وتولّت سنة‬ ‫‪ 2016‬منصب مديرة االبتكار لدى عالمة‬ ‫‪ ،Mother of Pearl‬حرصت عىل أن‬ ‫تركّز العالمة عىل االستدامة‪ .‬ويف أيلول‬ ‫املايض‪ ،‬أطلقت خ ّط ‪ No Frills‬الذي‬ ‫يتّسم باالستدامة واألخالقيّة وإمكانيّة‬ ‫التت ّبع والبصمة الكربون ّية املنخفضة‪.‬‬ ‫ترشح املص ّممة قائلة‪" :‬كان هديف األسايس‬ ‫صناعة مالبس مستدامة لكن ليست‬ ‫قبيحة‪ ".‬وما كان عىل ‪ Powney‬أن تقلق‬ ‫كل أثواب ‪ Mother of Pearl‬جميلة‬ ‫إذ ّ‬ ‫بكل بساطة‪ .‬تقول يف هذا الصدد‪" :‬ما‬ ‫ّ‬ ‫مييّز تصاميم ‪ Mother of Pearl‬هو‬ ‫أنّها تلفت انتباه مختلف النساء وتالمس‬ ‫مشاعرنا عىل تن ّوعها‪ .‬توازن تصاميمي‬ ‫متاماً بي اللّهو والجديّة – ونعني بالجديّة‬ ‫الجودة واألخالق‪ ".‬من املمكن أن تكون‬ ‫األثواب –م َمكّنة وأخالق ّية ومعقولة األسعار‬ ‫ويف الوقت عينه جميلة‪ .‬تسعى العالمات‬ ‫الربيطان ّية اليوم إىل ابتكار األسلوب املثايل‬ ‫وقد لعبت دورا ً أساسيّاً يف تغيري السوق؛‬ ‫إن من خالل تقليص الفجوة بي العادي‬

‫‪49‬‬

‫ترجمة باللغة العرب ّية‬ ‫‪DRESS FOR‬‬ ‫‪SUCCESS: 24‬‬ ‫قصة نجاح األثواب‬ ‫ّ‬

‫األنوثة والتألّق والحيويّة صفات‬ ‫مت ّيز الثوب الصيفي فيستحيل قطعة‬ ‫أي امرأة‪.‬‬ ‫أساس ّية يف مجموعة مالبس ّ‬ ‫العالمات التجاريّة الربيطان ّية تتّبع‬ ‫هذه املوضة اليوم‪ ،‬بحسب ‪Ginger‬‬ ‫كل األضواء مسلّطة حال ّياً عىل األثواب‪ .‬يف‬ ‫ّ‬ ‫املواسم املاضية‪ ،‬تخلّت أعداد متزايدة من‬ ‫النساء عن الرساويل واستبدلنه باألثواب‪،‬‬ ‫املتوسطة الطول أو الطويلة‬ ‫فراجت تلك‬ ‫ّ‬ ‫وبخاصة املز ّودة بكشاكش‬ ‫بالكامل‬ ‫ّ‬ ‫أوبأكمم ملفتة أو بنقش الزهور‪ .‬زادت‬ ‫بعض العالمات التجاريّة عىل سبيل العالمة‬ ‫الدمناركيّة ‪ Ganni‬من شهرة الثوب‬ ‫الصيفي واعتمده الكثري من املص ّممي‬ ‫كل‬ ‫الربيطانيّي‪ ،‬فبات قطعة ال ب ّد منها لدى ّ‬ ‫امرأة‪ .‬أ ّما يف املناسبات االجتمع ّية‪ ،‬فتحدّد‬ ‫قواعد السلوك ما ترتديه النساء الربيطانيّات‬ ‫يف األشهر الدافئة‪ ،‬وخري دليل عىل ذلك‬ ‫هو قواعد اللّباس يف املناسبات الرياض ّية‬ ‫كل من بطوالت‬ ‫الصيفيّة الكربى‪ .‬ففي ّ‬ ‫‪ Wimbledon‬للتنس وسباقات القوارب‬ ‫‪ Henley Royal Regatta‬وسباقات‬ ‫الخيل يف ‪ Goodwood‬أو ‪ Ascot‬عىل‬ ‫سبيل املثال‪ ،‬مث ّة قواعد لبس محدّدة‪،‬‬ ‫وغالباً ما يعني ذلك ثوباً للنساء‪ .‬ناهيك‬ ‫عن مفهوم حفالت الحديقة الربيطاين‬ ‫بحت‪ ،‬حيث يكاد يكون الثوب رشطاً‬ ‫أساسيّاً‪ .‬لذا بوجود هذا الك ّم من املناسبات‬ ‫كل عام‪ ،‬ال عجب أن متيل‬ ‫من هذا النوع ّ‬ ‫الربيطان ّيات إىل األثواب الصيف ّية‪.‬‬ ‫العالمات التجاريّة الربيطانيّة بشكلٍ‬ ‫خاص‪ ،‬من تلك العاديّة إىل الفاخرة‪ ،‬بارعة‬ ‫ّ‬ ‫يف صناعة أثواب مثاليّة لفصل الصيف‪.‬‬ ‫مؤسس‬ ‫‪ّ ،Eudald Luis Batalle‬‬ ‫يف األعىل‪ Self-Portrait :‬ربيع‪/‬صيف ‪2019‬‬

‫تصوير‪DAN & CORINA LECCA :‬‬

‫‪Rose Clark‬‬

SOUVENIR

CREATIVE CHAOS Chaos is an accessories label with a difference. It was founded in 2016 by London-based stylists Charlotte Stockdale and Katie Lyall, who had previously worked together for almost two decades with brands such as British Vogue and Fendi.

Offering a range of ultra-cool tech accessories as well as a creative agency, Chaos produces phone cases, laptop covers and, more recently, handbags, with Save up to 19% by shopping tax free, see page 44

a focus on personalisation and a lighthearted sense of fun.

Inspired by fashion’s current obsession with technology, Stockdale and Lyall saw a gap in the market and the brand can now count Kendall Jenner, Cara Delevingne and Victoria Beckham among its fans. lt Chaos iPhone case, £215, Harrods, 87-135 Brompton Road, London SW1X 7XL, +44 (0)20 7730 1234, chaos.club

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