MADRID | 马德里 | МАДРИД | マドリード
MADRID City Edition Autumn/Winter 2017/18
DISCOVER MADRID: find all the city’s luxury highlights in this essential guide
If you are looking for a wide selection of exquisite timepieces and FINe jewellery, you only need to keep one name in mind. For more than 135 years, the name “WEMPE” has stood for the utmost expertise in the art of making jewellery and timepieces. We offer a unique selection of valuable treasures at 27 Wempe showrooms world-wide. We are especially proud because for more than a century we have been privileged to contribute to the grand feelings that our customers express when they purchase jewellery or timepieces. Our pieces of jewellery uphold international standards and are born in our own atelier. This is true for unusual one-of-a-kind items as well as for our diverse assortment of classic pieces with brilliant-cut diamonds. And a century-old friendship links us with the world’s foremost watch manufactories.
We accept all credit cards.
You will find WEMPE showrooms at the loveliest locations in great European metropolises, New York City and in Beijing. Each shop also offers service or advice whenever you require it, so you can be certain that we will always be available to meet your individual needs. We cordially invite you to discover an abundance of interesting new items and exclusive special models at one of Europe’s leading jewellers. We look forward to your visit!
Madrid Serrano, 58 Telephone +34.91.426 22 26 Hamburg London Paris New York Beijing wempe.com
MADRID O R T E G A Y G ASS E T 10 O R T E G A Y G ASS E T 21 + 34 9 0 0 101824 E S C A D A . COM
www.pedrodelhierro.com
www.cortefiel.com
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EDITOR’S LETTER Athens & Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克
Düsseldorf Frankfurt French Riviera
أملانيا 德国
Германия Gothenburg
Welcome to Madrid
Hamburg Helsinki Area Holland Istanbul Italy Japan Lebanon London Madrid Milan Munich Oslo Paris 巴黎
Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna
Чехия
Emma Cheevers /GlobalBlue/GlobalBlueRu
@环球蓝联-GlobalBlue
/globalblue
@GlobalBlue
GlobalBlue环球蓝联
/globalblue
@shopcontent
ILLUSTRATION: ISAAC BONAN
Discover the best of this lively, friendly European capital with SHOP. Enjoy our feature on the city’s revered, long-standing heritage brands (page 40), discover the latest Madrid boutiques, and much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.7% when shopping in Spain. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Madrid. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.
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CONTRIBUTORS
Hannah Lewis Hannah Lewis, SHOP’s features editor, holds degrees from both the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Quintessentially in London and Prestige in Hong Kong. Hannah believes the ultimate travel essential is a good book. globalblue.com
Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. Sally loves spicy chorizo and fullbodied Rioja.
ILLUSTRATION: RUI RICARDO – FOLIO ART; PHOTO: (LEFT) KATIE WILSON ELL
Rui Ricardo Rui Ricardo’s illustration for this season’s edition of SHOP Madrid shows the prestigious Calle Gran Vía shopping street – seen from the viewpoint of the famous goddess of victory statue on top of the Metrópolis building. His version of the statue is reimagined wearing a graceful, flowing dress and elegant heels. Rui’s other clients include the Times newspaper, Samsung and IBM. Discover SHOP Madrid and our other editions at issuu.com/globalblue.
womensecret.com #womensecret
P R E T T Y, CO MF O RTA BL E & SE XY
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SHOP FLOOR E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Cover illustrator Rui Ricardo – Folio Art Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Online writer Emily Scrivener Human resources and office assistant Anjali Kapoor
Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Japanese editor Kyoko Nishimoto Print Dane Consultancy Commercial editor Ruairidh Pritchard AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur
G L O B A L B L U E E S PA Ñ A
Country manager Luis J Llorca VP sales Tomás Mostany Marketing manager Isabela Guitart Sales manager Llorenç Ollé International key account managers Barbara Badelt, Simone Borgheresi, Nouhad Ellaffi, Richard Harvey, Dirk Heeman, Sandrine Kinne, Salvatore Smith, Sabrina Schiavone, Noureddine Tliba Key account managers Magdalena Campos, Account managers Joan Cadevall, Juan Antonio Calderón, Albert Fueris, Gabriel Lluch, Alicia Robles, Arancha Suardiaz Support Susana Sacristán Global Blue España SA, Calle Manuel Tovar 1-4, 28034 Madrid, Spain
Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue
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CONTENTS PAGE
PAGE
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50
PRODUCTS
FEATURE
22 Check Out SHOP selects a standout piece from Madrid this season 24 My Favourites Fragrance designer Oliver Valverde reveals his top tips for autumn/winter 2017/18 26 Products Key looks for the season, from fashion and footwear to jewellery and accessories
40 Living History Madrid’s most revered brands are those which have endured for a century or more, discovers Sally McIlhone
32 Shop Window One store not to be missed in Madrid 33 News Seasonal updates on shops, services and new products
50 Table Talk Madrid’s most recent restaurant openings include some excitingly original eateries. Hannah Lewis rounds up her pick of the best 54 Stay In Style SHOP’s guide to the world’s most exclusive hotels
Above (from left): Valentino’s lavish new boutique; Hermosos y Malditos restaurant
PHOTO: (LEFT) VITTORIO DOZIO
NEWS
EXPERIENCE
lipault.es Lipault PARIS – Madrid C/ Hermosilla, 12. Madrid – Tel: (+34) 91 764 92 05
Samsonite – Zielo Shopping Pozuelo Avda. de Europa, 26 Pozuelo de Alarcón – Tel: (+34) 91 709 33 61
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CONTENTS
PAGE
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GUIDE 61 Maps and guides to the key shopping areas of Madrid, plus SHOP’s unique view of the city’s sights
ESSENTIALS 78 How To Shop Tax Free The simple steps to saving money on your shopping
TRANSLATIONS
SOUVENIR
79 中文翻译 81 Русский Перевод 85 日本語翻訳
88 The essential item to bring home
E NGL ISH | Р УС С К И Й | 中文
VISIT US ONLINE...
Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily
访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购 物旅游信息，每日更新
FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- GlobalBlue GlobalBlue环球蓝联 /globalblue /globalblue @shopcontent
Above: Inés Figaredo handmade +34 key chain
PHOTO: (BOTTOM) MELANIE GALEA/THESTREETMUSE.IT
Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru
CH ECK O UT
DESIGNED BY NATURE Inspired by nature and architecture, OneSixOne is a unique accessories brand from Madrid. The label’s Gaia bag is perfect for everyday use; it has a classic, boxy shape, made in luxurious natural-coloured python. OneSixOne products are all made in Madrid, and the brand’s name refers to the ‘golden ratio’. This mathematical ratio is related to the Fibonacci sequence Save up to 15.7% by shopping tax free, see page 78
and achieves harmony and beauty in nature as well as in disciplines such as art and architecture. The Gaia bag is reinterpreted by a different artist every season in varied materials and colours. The original shape was created by Adrián Salvador Candela, with extra embellishments by jeweller Helena Rohner. fm OneSixOne Gaia bag, €2,500, Helena Rohner, Calle del Almendro 4, 28005 Madrid, +39 91 365 7906, onesixonebag.com
GLOBAL BLUE LOUNGE
RELAX. REFRESH. REFUND. Our Global Blue Lounge is the perfect place to relax during your time in Madrid. Located in the heart of Barrio de Salamanca, the lounge is a haven for Tax Free Shopping.
Find us at: Calle de Claudio Coello 83, 28001 Madrid Monday to Saturday, 10am to 8pm
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MY FAVOURITES: OLIVER VALVERDE Oliver Valverde, the founder of Oliver & Co Perfumes, learned about working with natural elements in his father’s marble workshop. He was formerly a sound engineer and designer, and his fragrances are influenced by his connection with the arts. Valverde loves contrasts, fusing natural raw materials with the highest quality synthetics. He tells Ximena Daneri about his favourite items for autumn/winter 2017/18 1. ‘Anclademar is the most curious and unusual concept store in town’
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Anclademar, Calle del Barquillo 37, 28004 Madrid, +34 91 391 0146, anclademar.com
2. ‘My favourite backpack is from Rains’ Rains Field backpack, €80, Otto Clothing, Calle de Moratín 20, 28014 Madrid, +34 6089 74940, rainsaustralia.com.au
3. ‘Ambergreen is my favourite scent this season: it’s a green bomb of ultrafresh notes, intense and long-lasting’ Oliver & Co Ambergreen eau de parfum, 50ml, €120, Oliver & Co, Calle de la Palma 58, 28015 Madrid, +34 6470 52941, oliverandcoperfumes.com
Save up to 15.7% by shopping tax free, see page 78
S H O P | 25
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4. ‘Abe the Ape ceramic vases are designed and handmade in Madrid. I think they bring a touch of Spanish humor and a cool aesthetic to any space. My favourite is JarronRroar!’
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Abe the Ape JarronRroar vase, €100, Rughara, Calle Corredera Alta de San Pablo 1, 28004 Madrid, +34 91 070 3797, abetheape.es
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5. ‘These Cos trousers will be one of my most-worn items this season’ globalblue.com
Cos trousers, €79, Cos, Calle de Claudio Coello 53-55, 28001 Madrid, +34 91 599 9864, cosstores.com
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BLACK OUT 2
Layer black accessories and mix materials to achieve understated elegance 1
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1. Alvarno coat, €1,190, Alvarno, Calle de Hermosilla 34, 28001 Madrid, +34 91 170 4746, alvarno.com
4. Manolo Blahnik shoes, €835, Manolo Blahnik, Calle de Serrano 58, 28001 Madrid, +34 91 575 9648, manoloblahnik.com
2. Mango skirt, €79.99, Mango, Calle de Fuencarral 70, 28004 Madrid, +34 91 523 0412, mango.com
5. Bimba y Lola gloves, €85, Bimba y Lola, Calle de Serrano 22, 28001 Madrid, +34 91 576 1103, bimbaylola.com
3. Max Mara handbag, €895, Max Mara, Calle de Serrano 38, 28001 Madrid, +34 91 436 0130, maxmara.com
Save up to 15.7% by shopping tax free, see page 78
S H O P | 27
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PHOTO: (6) © CARTIER
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6. Cartier Panthère de Cartier watch, €24,700, Cartier, Calle de Serrano 74, 28006 Madrid, +34 91 414 2458, cartier.com
9. Adolfo Dominguez hat, €56, Adolfo Dominguez, Calle de Serrano 5, 28001 Madrid, +34 91 436 2600, adolfodominguez.com
7. Natura Bissé lip booster, 15ml, €52.60, Perfumería Carla, Calle de Lagasca 44, 28001 Madrid, +34 91 431 7277, naturabisse.com
10. Uno de 50 necklace, €489, Uno de 50, Calle de Serrano 54, 28001 Madrid, +34 91 576 9878, unode50.com
8. Uterqüe brooch, €49, Uterqüe, Calle de Serrano 40, 28001 Madrid, +34 91 575 4585, uterque.com
globalblue.com
28 | P R O D U C T S
EVERYDAY CHIC Curate a casual contemporary look with different shades of navy
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1. Norse Projects coat, €450, Sportivo, Calle Conde Duque 20, 28015 Madrid, +34 91 542 5661, norseprojects.com
3. Tommy Hilfiger scarf, €49.90, Tommy Hilfiger, Calle de Claudio Coello 26, 28001 Madrid, +34 91 435 0543, tommy.com
2. Etro boots, price on request, Etro, Calle de Jorge Juan 9, 28001 Madrid, +34 91 781 1309, etro.com
4. Esprit jeans, €59.99, El Corte Inglés, Calle de Raimundo Fernández Villaverde 79, 28003 Madrid, +34 91 418 8800, esprit.com
Save up to 15.7% by shopping tax free, see page 78
PHOTOS: (2) 46AND2 STUDIO; (3) ACCOOPER NEG & PRINT
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MADRID C/SERRANO 82 T 91 435 44 26
MIRANDA KERR LOS ANGELES MARELLA.COM
30 | P R O D U C T S
GOLDEN TOUCH
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Dress up trainers and a nautical look with accessories that shine 1 3
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1. Burberry shirt dress, €1,095, El Corte Inglés, Calle de José Ortega y Gasset 2, 28001 Madrid, +34 66 213 2800, burberry.com
4. Massimo Dutti trainers, €69.95, Massimo Dutti, Calle de Serrano 48, 28001 Madrid, +34 91 436 1365, massimodutti.com
2. Louis Vuitton necklace, €1,950, Louis Vuitton, Calle de Serrano 66, 28001 Madrid, +34 91 575 1308, louisvuitton.com
5. Prada bag, €3,000, Prada, Calle de Serrano 26, 28001 Madrid, +34 91 436 2088, prada.com
3. Tous ear cuff, €49, Tous, Calle de Goya 27, 28001 Madrid, +34 91 575 5171, tous.com
Save up to 15.7% by shopping tax free, see page 78
PHOTO: (3) CARLES SEGARRA S.L
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SHOP WINDOW
FASHION FIX Zara, one of Spain’s most famous fashion retailers, has opened an impressive new store in Madrid. Inside an eyecatching glass building, 6000 square metres of retail space are divided across four floors that carry the brand’s on-trend Save up to 15.7% by shopping tax free, see page 78
offering for children, women and men. Highlights of this latest store include a new mobile payment service, which allows customers to pay using an app for a quicker, smoother checkout process. grc Zara, Paseo de la Castellana 79, 28046 Madrid, +34 91 421 4137, zara.com
S H O P | 33
FREE SPIRIT Whether you are travelling for business or leisure, you’ll find everything you might need at Lipault. Stop by the Madrid store, conveniently located on the corner of two of the city’s main shopping streets: Calle de Serrano and Calle de Hermosilla. Founded in 2005, the French brand has established itself as a leader in the field of innovative, lightweight bags and luggage. Carry-on suitcases, totes and backpacks, not to mention travel accessories such as iPad sleeves, toiletry bags and travel pillows, are available in a wide range of colours. grc
PHOTO: (BOTTOM) JOSE LUIS DE LARA
BEST GUESS Los Angeles-based fashion label Guess opened a stylish new flagship in Madrid in April 2017, part of an exciting expansion of 10 new Spanish stores. Visitors to the Madrid boutique will find a light-filled, contemporary design, augmented by high-tech digital installations that explore the brand’s heritage. The space globalblue.com
Lipault, Calle de Serrano 42, 28001 Madrid, +34 91 764 9205, lipault.com FOR M A P GO TO PAGE 66
offers an extensive array of the brand’s high quality fashion and accessories for both men and women, with the selection changing weekly to keep up with the latest trends. The store also carries the YC collection. hl Guess, Calle de Fuencarral 45, 28004 Madrid, +34 91 531 2285, guess.com FOR M A P GO TO PAGE 69
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ECO WARRIORS Spanish designer Sybilla has teamed up with Ecoalf on a capsule collection for autumn/ winter 2017/18. The series of reversible coats and jackets is made from lightweight nylon recycled from discarded fishing nets, and each piece features the bold colour combinations that have become Sybilla’s signature. This exciting collaboration proves clothing can be practical, eco-friendly and beautiful all at once. hl
Ecoalf, Calle de Hortaleza 116, 28004 Madrid, +34 91 737 4108, ecoalf.com
LOUD AND CLEAR American denim brand Levi’s has always had close ties to music and, as a result, to subcultures. The autumn/winter 2017/18 collection is based around music; highlights include the 50th anniversary of the Type III Trucker Jacket and the debut of the Levi’s Altered collection. grc Levi’s, Calle de Fuencarral 9, 28004 Madrid, +34 91 521 5725, levi.com FOR M A P GO TO PAGE 69
GLOBAL BLUE LOUNGE Global Blue has opened its first Lounge in a luxury location in Madrid, in the heart of Barrio de Salamanca. It offers a hasslefree tax refund service in a relaxing environment, along with Save up to 15.7% by shopping tax free, see page 78
complimentary Wi-Fi access and a dedicated shopping consultancy service, to enable visitors to make the most of shopping in and around Madrid. Global Blue Lounge, Calle de Claudio Coello 83, 28001 Madrid, globalblue.com FOR M A P GO TO PAGE 66
M ADRID C a l l e S e r r a n o, 18 m a x a n d c o.c o m
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A PALAZZO IN MADRID Valentino has opened a newly renovated store on Madrid’s Calle de José Ortega y Gasset, part of its current worldwide expansion. The impressive 433-squaremetre boutique combines traditional Spanish architecture with lavish modern interiors in the style of an Italian palazzo with marble, leather and brass
features. The new store hosts all of Valentino’s beautiful collections for women, including ready-to-wear, accessories, footwear and fragrances. rre Valentino, Calle de José Ortega y Gasset 16, 28006 Madrid, +34 91 781 2014, valentino.com FOR M A P GO TO PAGE 68
Founded in 1984, Spanish natural cosmetics brand Alqvimia creates products using high-quality ingredients. The Essentially Beautiful Moisturizing and Rejuvenating Anti-Aging Day Cream (50ml, €87) is made of oils extracted from almond, hazelnut, wheat germ, sweet briar and St John’s wort. Selected for their firming, anti-oxidant properties, these powerful ingredients work together to help keep skin moisturised and youthful, making this cream a worthy new addition to your beauty regime. grc Save up to 15.7% by shopping tax free, see page 78
Alqvimia, Calle de Don Ramón de la Cruz 13, 28001 Madrid, +34 91 578 0966, alqvimia.com FOR M A P GO TO PAGE 66
PHOTO: (TOP) VITTORIO DOZIO
NATURAL BEAUTY
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IN FOCUS: HANDBAGS In search of the perfect leather bag, Ginger Rose Clark picks out four of this season’s best models by Spanish brands
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CARTUJANO
ISALDA
Founded in 1877, Cartujano has a long history of producing high-quality leather goods. All the brand’s products are made in Spain by skilled craftsmen. The Cartucho is one of the highlights this season: inspired by an antique hunting bag, this unlined, French calfskin model pairs a sleek, statement silhouette with a rich shade of chestnut brown. Side seams cross-stitched by hand and a detachable strap provide the finishing touches. Cartujano Cartucho bag, €2,100, Cartujano, Calle de Claudio Coello 28, 28001 Madrid, +34 91 050 6213, cartujano.com
Madrid-based Isalda’s debut collection comprises five standout models: four bags and a wallet, constructed around designs that draw on geometry, architecture and origami. Our favourite is the intriguingly elegant leather Iko clutch, available in red, grey or black. Isabel Fernández Lanza founded the brand in 2016; each bag is meticulously crafted by artisans in Madrid and each design celebrates simplicity and traditional techniques. Isalda Iko clutch, €675, El Paracaidista, Calle de la Palma 10, 28004 Madrid, +34 91 445 1913, isaldashop.com
FOR M A P GO TO PAGE 66
Save up to 15.7% by shopping tax free, see page 78
FOR M A P GO TO PAGE 69
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HANNIBAL LAGUNA
PEDRO GARCÍA
Spanish fashion designer Hannibal Laguna is known for elegant designs, with a wide offering that also includes bags and shoes. The chic Daney model in a shade of deep lilac features a classic shape with a chain strap. This distinctive autumnal colour is an original choice for the season. Shop the brand’s shoes and bags in the new Hannibal Laguna corner which recently opened at the Rumbo shoe store on Calle de Goya. Hannibal Laguna Daney bag, €168, Rumbo, Calle de Goya 20, +43 91 577 8174, hannibal-laguna.com
For autumn/winter 2017/18 Pedro García presents a series of pieces made of churra shearling from Iberian lambs. The collection consists of footwear and bags in neutral tones, including the Companion tote. Available in two shades, ice (pictured) or macaron, this bag is defined by the warm and soft qualities of the churra lambskin. For a statement look, complete your outfit with a pair of fluffy boots from the same capsule collection. Pedro García Companion tote, €575, Pedro García, Calle de Jorge Juan 12, 28001 Madrid, +34 91 575 3441, pedrogarcia.com
FOR M A P GO TO PAGE 68
globalblue.com
FOR M A P GO TO PAGE 68
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Living History Madrid’s most revered brands are those which have endured for a century or more, discovers Sally McIlhone
Above: El Corte InglĂŠs, seen here in an archive image from the late 1950s, has been a well-known presence in Madrid for decades
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O
ne of the most exciting pursuits on a city break is discovering the brands that have come to define a destination. Exploring the stores which have become inextricably linked with a city over the decades helps us to understand the unique charm of a place; the fashion spirit of Paris, for example, is epitomised by its luxury couture powerhouses, that of London by its bespoke tailors. In Madrid, time-honoured department stores and much-loved menswear brands sit side by side with affordable favourites that have come to be synonymous with Spanish fashion. While Zara and Mango are certainly enticing, make time for Madrid’s longstanding heritage brands and you’re sure to get the 81
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most out of your international shopping adventure. El Corte Inglés is a department store chain which took its name in 1890 from a small tailor’s shop. The company as we know it today was incorporated in 1940, after El Corte Inglés purchased its first multistorey building, a concept that later defined the brand’s retail endeavours. Fast forward 75 years and El Corte Inglés has upmarket department stores across Spain and Portugal, as well as seven Gourmet Experience food concepts and over 50 restaurants, and it owes it all to Madrid, the city which nurtured its evolution. ‘Madrid is the home of El Corte Inglés’s conception, where it established the current “sales by departments” approach inside a Above: El Corte Inglés Gourmet Experience overlooking Madrid’s Plaza del Callao
#BoggiGentlemanStyle
A GENTLEMAN DOES NOT TALK. JUST ACT. - Rule 67 -
boggi.com
MADRID | Calle Serrano 8 | Tel. +34 91 435.46.98 | Centro Comercial Moraleja Green Avda. de Europa 13-15 | Tel. +34 91 661.63.00
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El Corte Inglés offers shop-in-shops from the crème de la crème of luxury brands department store,’ explains Javier Fernandez Andrino, international marketing and tourism director for the brand. ‘The business has grown and developed to become the group you see today.’ An essential part of El Corte Inglés’s appeal is its impressive product selection, with its branches offering shop-in-shops from the crème de la crème of luxury brands – Prada, Louis Vuitton and Cartier among them – as well as jewellery, watches and health and beauty offerings. Andrino continues, ‘If there is one thing that has characterised the department stores it’s the product variety, the chance for customers to find everything
imaginable in the same store, from the best brands in Spanish and international fashion to the latest technology releases, and all with the highest quality support and personalised assistance.’ He adds that, though a stellar product mix is certainly one of the reasons for El Corte Inglés’s success, its endurance goes beyond the items it stocks. ‘El Corte Inglés has worked from the very beginning to position itself at the forefront of customer service, with the company able to foresee changes and needs in society and incorporate the latest technology into the business,’ he says. ‘Therefore, the range, specialisation, quality and guarantee, in addition to customer
Above: Bulgari, Prada and Cartier are among the world-renowned names hosted by El Corte Inglés
Claudio Coello 78, Madrid Paseo de Gracia 104, Barcelona Calle Ribera Casa F 21, Marbella wolford.com
service and personalised assistance, are the beating heart of all its commercial activity.’ Casa Loewe is another must-visit on your trip to the Spanish capital. Leather specialist Loewe was founded in 1846 and today is one of the most renowned brands in the world. The stunning Casa Loewe flagship on Calle de Serrano offers an experience akin to a visit to an art gallery, with murals and sculpture set amid the stunning handbags and womenswear. Creative director Jonathan Anderson, who joined the company in 2013, has brought the Loewe brand firmly into the 21st century during his tenure, and nowhere is that more apparent than at this captivating store. Above (all): Casa Loewe’s Calle de Serrano flagship
Like El Corte Inglés, historic brand Yusty also has its origins in tailoring. José Yusty Morales opened his menswear store on Calle de Campoamor in 1914 upon completion of his training. ‘Tailored garments – suits, jackets, shirts – were highly appreciated among the Madrilenian elite back in those days,’ explains Daniel Yusty, grandson of the founder. The store’s product selection remains as refined as it always was, with the suit still forming the backbone of Yusty’s output. ‘Tailoring is in our DNA. It is from where we were born. We see the suit as a comfortable garment due to the evolution of fabrics, and a very personalised garment too, as nowadays each client can easily order his or her own jacket or suit
PHOTOS: PLASTIQUES PHOTOGRAPHY
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Take home a little Madrilenian elegance from the Yusty boutique
Above (both): Yusty’s smart menswear store
with their particular measurements and style.’ Yet Yusty also recognises that the more traditional menswear staples have had to metamorphose to meet the needs of the modern customer. ‘We are in constant evolution and so is the way we dress – it is a reflection of ourselves,’ he says. ‘Menswear is now more comfortable and easy, with a wide range of options depending on your lifestyle, or your mood.’ These more wearable styles are executed with the utmost panache at the Yusty boutique. ‘Madrid has always been a very elegant city, and locals generally dress very well,’ observes Yusty. To take home a little Madrilenian elegance for yourself, be sure to visit the Yusty boutique
PHOTOS: ALICIA NACENTA PHOTOGRAPHY
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1877 2017
Autumn & Winter 2017 Madrid Stores Goya, 6-8. Jardín de Serrano Serrano, 68
Barcelona Stores Plaza Francesc Macià, 1 Rambla Cataluña, 103-105 Passeig de Gràcia, 13
lottusse.com
YEARS WITH A PASSION FOR LEATHER
50 | E X P E R I E N C E
TABLE TALK Madrid’s most recent restaurant openings include some excitingly original eateries. Hannah Lewis rounds up her pick of the best
The Spanish capital’s vibrant, ever-evolving food scene is undoubtedly one of the key factors that brings visitors to the city. Spanish food is one of the most famous cuisines in the world, and Madrid is home to leading restaurants offering everything from the highly traditional to the completely contemporary. These five restaurants are some of the most talked about openings of recent months. Each offers its own interpretation of Spanish cuisine – whether taking things back to basics or incorporating foreign flavours – and each presents a dining experience you won’t forget. globalblue.com
HERMOSOS Y MALDITOS Hermosos y Malditos is the Spanish translation of The Beautiful and Damned, the F Scott Fitzgerald novel which inspired the restaurant. The menu reinterprets traditional Mediterranean cuisine, updating it with modern flavour combinations and unexpected ingredients. Pickled mussels with crisps are a delicious spin on classic moules frites, and we love the house version of patatas bravas, a classic tapas dish. From the dÊcor to the dishes, everything is beautifully presented, making this an Instagrammer’s dream. Hermosos y Malditos, Calle de Hermosilla 23, 28001 Madrid, +34 91 109 1441, hermososymalditosmadrid.com
52 | E X P E R I E N C E
BIBO The Madrid branch of BiBo is the second from this popular brasserie and tapas restaurant. The Marbella location found quick success with its welcoming atmosphere of informal luxury, as well as its unique cuisine. Chef Dani García combines elements from his Andalusian roots with inspiration
from his travels – from French and Italian touches to tastes from Japan and Peru. BiBo Madrid has already won many fans in the year since it opened; try house favourites like the spider-crab salmorejo (tomato soup) or the sharing-friendly stuffed chicken with grilled corn, and you’ll soon see why. BiBo, Paseo de la Castellana 52, 28046 Madrid, +34 91 805 2556, grupodanigarcia.com/bibo-madrid
The concept behind Materia is to preserve and reintroduce classic flavours and ingredients, and the team here is committed to sourcing the finest produce from exemplary suppliers. Dishes are uncomplicated, letting the flavours shine out; fish and meat are brought in fresh each day from local markets. The beauty is in the detail here, from the homemade butter churned daily to the carefully curated wine menu. We recommend the steak tartare, which is chopped, seasoned and spiced to the taste of each individual visitor. globalblue.com
Materia, Calle de Juan Bravo 25, 28006 Madrid, +34 91 546 5996, materiarestaurante.com
PHOTO: (BOTTOM) © JAVIER PEÑAS
M AT E R I A
S H O P | 53
A N G E L I TA Comprising a stylish wine bar on the ground floor and an inventive cocktail bar in the basement, Angelita’s two parts are unified by a commitment to offering the best food and drink available, world-class service and a cosy yet high-end atmosphere. Sample the 500-bottle-strong wine list,
dine upon deliciously fresh dishes that make the most of amazing local and seasonal produce, then venture into the speakeasy-style space downstairs for some of the most original and perfectly mixed cocktails in the Spanish capital. Angelita, Calle de la Reina 4, 28004 Madrid, +34 91 521 6678, madrid-angelita.es
PHOTO: (BOTTOM) © PABLO GÓMEZ-OGANDO
MEDIA R ACIÓN Media Ración is the latest venture from chef Fernando Cuenllas, whose eponymous restaurant is already one of Madrid’s best-loved eateries. The name translates into English as ‘half-portion’, reflecting the small plates that this venue specialises in. Guests are encouraged to order multiple dishes to share, meaning every visitor has the chance to taste a variety of the delicious plates on offer. The focus is on traditional Spanish flavours; seafood dishes are a must-try, as are the classic croquetas. Be sure to save room for the cheese course.
Media Ración, Calle de la Beneficencia 15, 28010 Madrid, +34 91 447 5111, mediaracion.es
54 | E X P E R I E N C E
STAY IN STYLE The world’s finest hotels boast desirable locations, interiors that demonstrate meticulous attention to detail and amenities that range from Michelin-starred restaurants to luxury spas. SHOP shares its pick of some of the best
RENAISSANCE PARIS REPUBLIQUE Situated within walking distance of the captivating Marais district, Renaissance Paris Republique offers sleek accommodation in one of the French capital’s hippest areas. Its modern interior décor has retro touches and its rooms are the epitome of contemporary chic, with beds clad in luxurious linen. The hotel’s Spa O by Sothys offers a hot tub and steam rooms as well globalblue.com
as treatments that include body wraps, massages and facials. Once you’re suitably relaxed, stop by Martin Bar for an aperitif before sampling the delectable cuisine at the Origin Restaurant. Presided over by chef Bénédicte van der Motte, it recently received an Assiette award from Michelin. Renaissance Paris Republique Hotel, 40 rue René Boulanger, 75010 Paris, +33 (0)1 7118 2095, marriott.com
S H O P | 55
PHOTO: SMALL LUXURY HOTELS
CASTADIVA RESORT & SPA CastaDiva Resort & Spa, which overlooks romantic Lake Como, was once the residence of the 19thcentury opera singer Giuditta Pasta. Today the hotel is one of Italy’s most exclusive resorts, with a selection of beautifully decorated rooms and suites housed in nine separate villas dotted along the lake’s shores. The resort prides itself on its worldclass spa, which includes colour
therapy ‘chromotherapy’ showers, a Finnish sauna, a Turkish bath, vertical hot and cold Kneipp baths, and a Himalayan salt room for ‘halotherapy’ respiration treatments. Guests can spend their evenings enjoying the best of Italian dining at the hotel’s restaurant, L’Orangerie, before retiring to the terrace for drinks while admiring the idyllic lakeside views. CastaDiva Resort & Spa, Via Enrico Caronti 69, 22020 Blevio, +39 031 32511, castadivaresort.com
THE QVEST A hidden gem in the centre of Cologne’s old town, The Qvest is one of the city’s most striking hotels. Once an archive, filled with historical documents related to Cologne, The Qvest has been transformed into one of Germany’s most surprising architectural treasures. Inside, the hotel’s original neo-Gothic architecture is the backdrop to a museum-worthy collection of modern design, art globalblue.com
and photography. Its 34 rooms and suites, some featuring stunning Gothic windows, are furnished with a mix of high-end and vintage mid-century pieces from designers such as Charles and Ray Eames, Arne Jacobsen and Mies van der Rohe, making it a must for architecture and design lovers alike. The Qvest, Gereonskloster 12, 50670 Cologne, +49 (0)221 278 5780, qvest-hotel.com
PHOTO: DESIGN HOTELS
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HOTEL PARLAMENT Situated in the heart of downtown Budapest, this chic boutique hotel is tucked away from the hustle and bustle of the city. The hotel’s classic 19th-century facade contrasts with the interior design aesthetic, where contemporary, minimalist decor creates a sense of tranquillity from the hotel’s reception to the 64 rooms and suites. Guests can enjoy fresh pastries and a hearty selection of continental delicacies every morning in the glass-roofed atrium breakfast room. Other globalblue.com
amenities include the wellness centre, which offers a sauna, a Jacuzzi and a selection of relaxing spa treatments. The hotel’s fully stocked lounge bar, an ideal place to while away an evening, serves complimentary tea and coffee throughout the day, while the cosy library room is the perfect place to relax after a day exploring Budapest. Hotel Parlament, Kálmán Imre utca 19, 1054 Budapest, +36 (06) 1 374 6000, parlament-hotel.hu
PHOTO: TAMASPAL.HU
58 | E X P E R I E N C E
myspringfield.com
G U I D E | 61
GUIDE
PHOTO: FRANCESCO PINTON © MADRID DESTINO
Global Blue’s guide ensures you make the most of your trip to Madrid with a look at the city’s must-visit destinations, including two cool footwear outlets from the sporty to the chic. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/madrid.
Above: the Princesa neighbourhood is especially beautiful when the trees take on their autumn colour
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‘From royal palaces to contemporary architecture, street food to fine dining, Madrid’s exciting contrasts are not to be missed’ – Kirsty Andrews, SHOP’s picture editor
globalblue.com
PHOTOS: KIRSTY ANDREWS; SUSAN LUGTON; ANA LIMA OUBIÑA; KATHERINE TREWERN; CATRIONA WALLACE
SNAPSHOTS OF A CITY
S H O P | 63
Follow our team’s travels on Instagram @shopcontent. Tag us in your city pictures when sharing them and you might see them in print!
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MADRID
Glorieta de Quevedo D E ED
UA R D O DATO
LB E RT O
AG UI L ER
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C A L LE A
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CA
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AG A
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CA
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C. SA
SA
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CAR
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L A PA LM
S TA
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Glorieta de Bilbao
CA LL E DE
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C. D
L ÉN
GR A N V ÍA
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Puerta del Sol
CALL
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LC A
C . SA N JERÓNIM
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CA L LL
C . DE M AG D
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TA S
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SAN ISIDRO CATHEDRAL Pl. de la Cebada
LÁ
THYSSEN MUSEUM
Plaza Mayor
GI A TA
O
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PLAZA DE CIBELES
PA S
DE S A N FR A
C A LLE SEGOVIA
CA
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Plaza de Oriente
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PAGE
N ME AR L C DOS DE IA C . R EC C. P
C ALL E DE BAI
ALMUDENA CATHEDRAL
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C A L L E GR A N VÍ A Plaza del Callao
PAGE MADRID ROYAL PALACE
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SHOP HIGHLIGHTS CA L L E D I EGO D
Glorieta Emilio Castelar
CAL LE JU A N BRA VO
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66
C A L LE DE AL FO N SO XII
Jardín Botánico
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68
CA L L E D E GOYA
CA L L E JO R GE JUA
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PRADO MUSEUM
ÓN D E LA C RUZ
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C A LL E CL
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Plaza de Colón
C A L L E V EL Á ZQU
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O DE L
CA LLE D O N R A M
PA S E VA
TO S
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E G A Y G A SSE T Plaza del Marqués de Salamanca
C A L L E C A ST E L LÓ
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El Corte Inglés This time-honoured department store offers a wide variety of luxury brands and delectable gourmet experiences in its Madrid flagship. El Corte Inglés, Calle de Serrano 47, 28001 Madrid, +34 91 432 5490, elcorteingles.es FEATURED ON PAGE 40
Valentino Visit this Italian fashion powerhouse’s new store and discover the autumn/winter 2017/18 collection. Valentino, Calle de José Ortega y Gasset 16, 28006 Madrid, +34 91 781 2014, valentino.com FEATURED ON PAGE 36
Parque del Retiro
Inés Figaredo Book an appointment at the designer’s showroom to discover her eclectic product selection, which includes quirky keyrings. Inés Figaredo, Paseo de la Marquesa Viuda de Aldama 54, 28109 Madrid, +34 91 650 7804, inesfigaredo.com FEATURED ON PAGE 88
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P.36
● LIPAULT P.33 ● ARISTOCRAZY ● M BRAVO ● CORTEFIEL ● UTERQÜE ● MARINA RINALDI ● MAX MARA ● SALVATORE FERRAGAMO
LOEWE ● SAINT LAURENT ● RABAT ● MICHAEL KORS ● GEOX ● MATARRANZ ●
YACARE ●
UTERQÜE ●
ELISABETTA ● FRANCHI ● SANDRO
● EL GANSO
C . JO RGE JUA N ● CARTUJANO P.38 ● PALOMA BARCELÓ P.70 LUBNA ●
KADÓ ●
● GRANOPTIC ● RUMBO
SASTRERÍA ● VELÁZQUEZ
C A L L E D E V I L L A N U E VA
D E J O RGE JUA N ● CAMPER
● SANDRO
● BOGGI
GANT ● CANALI ●
C. CLAU DIO CO EL LO ● PEPE JEANS ● NANOS
C A L LE D E AYALA
BROOKS ● BROTHERS ● DIESEL ● LIU JO SANDRO ●
Calle de Ayala & Calle Hermosilla
C . CL AU DIO CO ELLO
● PEDRO DEL HIERRO ● BIMBA Y LOLA ● COACH ● FREY WILLE ● LONGCHAMP ● MAX & CO ● HOSS INTROPÍA ● VERSACE ● CAROLINA HERRERA
C . H ER M OSILLA
CA LLE DE SERR ANO
CALLE GOYA
EKSEPTION ● EKS ● BCBGMAXAZRIA ● LEONCE ●
● FÉLIX RAMIRO
PURIFICACIÓN GARCÍA ● PRADA ●
ADOLFO DOMÍNGUEZ ● SUPERDRY ●
C . H ER M O SILLA
ALVARNO ● NESPRESSO ● TAYLOR BY PRATTE ● ● FORECAST DEVERNOIS ● ● ZARA HOME ● THE KOOPLES PATRIZIA PERFUMERÍA H&M ● ● PEPE ● CARLA ● DURÁN J
● AMBROSIA ● TOMMY HILFIGER MAN 1924 ● ● FARRUTX PATRICIA ● AVENDAÑO
HUGO BOSS ●
CALLE
SEPHORA ●
SALVADOR ● BACHILLER
ZARA ● ULLOA ÓPTICO ● ERMENEGILDO ZEGNA ● PUNTO ROMA ● NIKE ● MACSON ● MUJI ● PERODRI ●
PRADA ● LA GAFERIA ●
C. HERMOS ILLA
C. SERR ANO
BEST ● AGATHA RUIZ DE LA PRADA ● CARRERA Y CARRERA ●
● SUNGLASS HUT ● MONTBLANC ● TOUS ● MASSIMO DUTTI ● EL GANSO ● FURLA ● ARISTOCRAZY ● TIMBERLAND ● ATREZZO ● EMPORIO ARMANI ● SWAROVSKI ● BALLY
● MED WINDS COS ● ● BASLER ● L'OCCITANE ● GUESS
BRYSON ●
ROBERTO VERINO ● JAVIER SIMORRA ● PRONOVIAS ● COTTET ● CORTEFIEL ● WOMEN’SECRET ●
ISOLÉE ●
● HISPANITAS
GENERAL OPTICA ●
MANGO ● SFERA ● CARBAL JOYEROS ● AMICHI ● ● GOCCO
CREMIEUX ●
C . DE AYALA El Corte Inglés Man
● PEPE JEANS ● ESSENTIEL
LESTER ●
CO T RT OU EF S ● IE L ●
● GENERAL OPTICA ● YUSTY ● UNO DE 50 ● LURUEÑA
CALLE DE AYALA ● HAKEI
● MARNI ● CHURS ● VILEBREQUIN ● KENZO ● BOW TIE
● JOYERÍA SUÁREZ ● MANGO ● WEMPE MANOLO ● BLAHNIK ● BODYBELL
JOYERÍA ALDAO ●
C . SER R A N O
● LOUIS VUITTON
Burberry Escada Hackett Jimmy Choo Liu Jo Magerit Valentino Versace
C. GOYA
El Corte Inglés ● LOTTUSSE ● LLADRÓ
C. DON RAMÓN DE LA CRUZ
● CARMINA DOLORES ● PROMESAS ● VANITI FAIR LANDER ● LA OCA LOCA ● URQUIJO ● ALMATRICHI ● H LAGUNA ● SYSTEM ACTION ● GEOX ROSA CLARÁ ● ROSA CLARÁ ● ESE O ESE ●
● M BRAVO
● PEDRO MUÑOZ ● FOLGUERAS
El Corte Inglés
● GANT ● CANALI
● CARTIER
● BALLY PULL & BEAR ● OYSHO ● & OTHER STORIES ●
PA S E O D E
GUCCI ●
C. JOSÉ ORTEGA Y GASSET
SELECTED SHOPS IN EL CORTE INGLÉS:
Global Blue Lounge
SCALPERS ● HACKETT ●
L A C A ST E
CHOPARD ●
● WOLFORD ● BALENCIAGA ● L K BENNETT ● FLORENTINO ● PAULE KA ● MISSONI ● UNICO CONCEPT ALQVIMIA ● ● MIU MIU
P.34
C . CL AU DIO CO EL LO
LL ANA
● TRUSSARDI ● MARELLA ● RIMOWA
AUDEMARS PIGUET ●
C A LLE DE VEL Á ZQU E Z
● JOYERÍA AGUAYO ● ALFIERI & ST. JOHN ● BREITLING ● NICOLS
SUAREZ ●
C. de Claudio Coello, Calle de Lagasca & Calle de Velázquez
C. LAGASCA
Calle de Serrano
● FOSCO ● FOLLI FOLLIE
Global Blue Retailer
Non-Global Blue Retailer
Global Blue Lounge
Global Blue Retailer Taking China UnionPay
Department Store Taking China UnionPay
Department Store
68 | G U I D E
Calle de José Ortega y Gasset
Calle de Jorge Juan & Calle de Goya
C . SER R A N O
TIFFANY & CO ● ESCADA ● HERMÈS ● BRUNELLO CUCINELLI ● DOLCE & GABBANA ●
CHANEL ●
LA GAFERÍA ARISTOCRAZY CRUCIANI FRANCK MULLER
● HACKETT
● DURÁN J
C. CL AU DIO CO EL LO
● ETRO ● MARNI ● CHURCH’S ● VILEBREQUIN ● KENZO ● BOW TIE ● EL GANSO
● MANGO ● MONTEJO
CALLE LAGASCA NICOL’S ●
● LA PERLA ● ROBERTO CAVALLI
VALENTINO ●
CALLE DE VELÁZ Q U E Z
CA LLE DE VELÁZQUEZ
P.39
C ALLE DE PADILLA
CALLE DO N RAMÓN DE LA CRUZ
LAVINIA ●
P.36
CARTUJANO ● CASHMERE CONCEPT ● ANINE BING ● PEDRO P.34 GARCÍA ● JO MALONE ●
● ● ● ●
CALLE GOYA
LORO PIANA ●
● BULGARI ● GRASSY ● TOD’S ● POMELLATO ● ESCADA SPORT
CALLE DE PADILL A
C. JOSÉ ORTEGA Y GASSET
OMEGA ● DIOR ●
CARTIER PANERAI NICOL’S BLANCPAIN DINH VAN BOTTEGA VENETA SANDRO JIMMY CHOO
C A L L E DE JO RGE JUA N
● ALDAO
● ● ● ● ● ● ● ●
SALVADOR BACHILLER ● SHERRYKASH ●
● LA PORTEGNA FELIPE VARELA ●
RUMBO ●
● TOUS ● YANES ● CORTEFIEL
● HAKEI
MISSHA ●
CALLE DE NÚÑEZ DE BALBOA GALLERY MADRID ●
● ZARA SAMSONITE ● WOMEN’SECRET ●
CALLE DE C A ST EL L
CALLE DE CASTELL ABERCROMBIE ● & FITCH
A AN AB AH EL
LLE
SE
GR
QUÍ N COS TA
AM
A
NO RA ER
Plaza de la República Argentina
Global Blue Retailer
Non-Global Blue Retailer
Metro
Global Blue Retailer Taking China UnionPay
Department Store Taking China UnionPay
Department Store
C. D
EL
SIL
RA ER C. S
MA RES C. E CAL LE DE JOA
E
AR
NO
C. J
C. S
C. CAP ITÁN HAY A
P. D
CA
CALL E DEL DAR RO
PA
SE
O
DE
LA
HA
BA
NA
TEL LAN A PAS EO DE LA CAS CAS TEL LAN A
C. ORE NSE
CAL LE ORE NSE
L MOS CAR D Ó
CAL LE GEN ERA
ANT E ZOR ITA
JOT E
CAL LE COM AND
CAL LE DON QUI
N
CALL E DULC INEA
Estadio Santiago Bernabéu Plaza de Lima AV. CONC HA ESPIN A Plaza de los Sagrados AV. CONCH A ESPIN A Corazones M IÁ
Bulgari C. REI NA MER Burberry CED ES Cartier Céline Escada Hermés Liu Jo Loewe Louis Vuitton Miu Miu El Corte Inglés Nanos Prada CALL E RAIM UND O FERN ÁND EZ VILL AVER DE Rolex Tag Heuer Tous
DA
PERÓ N
RE
AV. DEL GEN ERAL
AD
SELECTED SHOPS IN EL CORTE INGLÉS:
C. P
C. ORE NSE
Castellana
S H O P | 69
Calle de Fuencarral ● ISALDA
C. DE
KLING ● C . S TA . B Á RBAR A
SAN
TA BRÍ G
NEW BALANCE ID A
C . D E L A FAR M A
C ALLE
R DE
EZ
A
● CAMPER ● SALSA ● SOLARIS ● DESIGUAL ● MUJI C. P . GA LDÓ S
RT AL
CA LL E
SUNGLASS HUT ● G-STAR RAW ●
● BROWNIE C. HE RN ÁN CO RT ÉS ● ESE O ESE ● PRIMOR ● ADIDAS
HO
GUESS ●
CIA
CARR AL
DE L BA
P.33
DE FU EN
RC O
La Bicicleta Café
Update your sneaker collection with classic New Balance runners in a range of suede colourways, or complete any activewear outfit with expertly crafted breathable trainers. The brand has combined style and athletic functionality for over 100 years. New Balance, Calle Gran Vía 15, 28004 Madrid, +34 91 521 6984, newbalance.com
DO DESIGN ●
P.38
C.
● MICHAEL KORS C. D ● MAJE ● CALZEDONIA E L A S
LE D
PIKOLINOS ●
P.34
E FU
ENC
ARR
AL
C . VA LV E
HAKEI ● PUMA ● MAC ● ● OVEJA NEGRA IRIS ● ● THE NORTH FACE CUSTO ● BIRKENSTOCK ● ● QUIKSILVER C. S WOMEN’SECRET ● ● KIPLING AN MAYKA ● MA ● EL GANSO RC TOMMY HILFIGER ● OS ● CALVIN KLEIN PEPE JEANS ● ● PIMKIE SPRINGFIELD ● ● DECATHLON CITY DIESEL ● ● ASICS UNO DE 50 ●
IN F AN TA S ESTEBAN ● TARIN GARCIA CAL ● MANGO LE D ● FOOT LOCKER E LA R EI ● EL GANSO NA ● UNIÓN SUIZA
CAL
LEVI’S ●
ADOLFO DOMÍNGUEZ ●
CALLE G
● BERSHKA
R AN
VI A
LOEWE ● GRASSY ●
NEW BALANCE ●
JOYERÍA SANZ ●
C. DE LOS JARDINES
Calle Gran Vía A
U
E
ER
RO
Q
AD M
SA
N
LA
DE
DE
E
A
NA
A
JA
DE
KIKEKELLER ●
● CARMINA SHOEMAKER
CA ED
C. B A L
LL
DRUNI ●
EL
EG
AN ITO S
CA
LL E DE
FO M
EN TO
Café
● CAMPER LACOSTE ● C ● BRAVO JARA BODYBELL ● A L BLANCO ● L E ALAIN AFFLELOU ● G R OX AN GE VI ● I LVA A LE S CAL
O
ER
LL
BA
BL
ED
T RE
PA
C. DE ET
R EC N’S ME
SENG
AÑO ● STRA ● SFER DIVARIUS A
A
ES
N
L E STA
VI
LA
SA
RR
AN
DE
CO
GR
LLE
C.
E
CA
C.
LL
LU
LL
● CLARKS
CA
C.
CA
C. S A N B
ERNA D
O
● SPRINGFIELD
D O IEL W GF ● K RIN IKE US ES O RA TI NG AR SP O N ● ZA LEF MA PRIM &M ● ●T C . DE JA KA ● ● ● ● ●H N● C O M E T R E ZO AN TO CA L LLE T U GR AN VIA Plaza NE ● I● ● BE del Callao VSK &M A● O● ● R● ● O H OM SH EA RID AR IEL OR OY L&BMAD EF C. DE P SW L L NT RT R ECIA D U U P EA OS P CO R
Featured In This Issue
70 | G U I D E
Centro Area
TR
RE
CIA
DO
CIT
Puerta del Sol
R
MO
PULL & ● BEAR
AD E LA
UA N A
E AL
CAL
Á
C A RRER A SA N JERÓNIM
E LL
L SA
LA
CR
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PALOMA BARCELÓ Master craftsman Manolo Barceló founded the Paloma Barceló brand in 2002, working alongside his son Manuel Barceló Martinez. Paloma Barceló is well-known on the Spanish footwear scene for its woven espadrilles and rope-soled wedges. Aimed at the modern woman who values quality and artisanal style, Paloma Barceló’s range offers classic black and white options as well as colourpop designs for those who seek to stand out from the crowd.
Paloma Barceló, Calle de Claudio Coello 26, 28001 Madrid, +34 91 138 4992, palomabarcelo.com FOR M A P GO TO PAGE 66
Global Blue Retailer
Non-Global Blue Retailer
Global Blue Retailer Taking China UnionPay
Department Store Taking China UnionPay
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72 | G U I D E OPENING TIMES Monday-Friday & Sunday: 10am-9pm Saturday 10am-10pm
DAY TRIP LAS ROZAS VILLAGE Las Rozas Village, just over 30 minutes from Madrid by car, offers over 100 Spanish and international luxury boutiques as well as a selection of eateries for a mid-shopping pause. With views of the nearby mountains, Las Rozas Village boasts an enviable location. Choose from
various transport options for your trip to the Village’s extensive selection of boutiques. Las Rozas Village, Calle de Juan Ramón Jiménez 3, 28232 Las Rozas, Madrid, +34 91 640 4908, lasrozasvillage.com, chicoutletshopping.com
MADRID
ATOCHA STATION
Las Rozas Village
A6 A6
PINAR DE LAS ROZAS STATION M50
HOW TO GET THERE By chauffeur Travel in ultimate luxury and style with our chauffeur-driven car service for up to four passengers, which is available from selected city centres and airports. Waiting times are flexible while you enjoy shopping in the Village. Prices start from €113 for a one-way private transfer from Madrid city centre and Madrid-Barajas Airport to Las Rozas Village.
Train Station
Outlet
By Shopping Express There is a daily central 50 M Madrid-Las Rozas Village-Madrid luxury coach service from Plaza de Oriente in front of the Palacio Real. Departures leave from Plaza de Oriente (bus parking level -2) at 11am, 1pm and 3pm, returning from Las Rozas Village at 5pm or 8pm. Adult return: €16. Children up to 12 years: €8.
By train Las Rozas Village is accessible by train in 25 minutes from El Pinar de Las Rozas station, just 3 km from the Village. The RENFE train service leaves from Madrid’s Atocha station every 15 minutes. From Atocha take the C8A, C8B or C10 line. You can also take the C8A and C8B lines from Madrid Chamartin. On arrival, take a taxi to the Village.
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MY PERFECT DAY HANNAH LEWIS, SHOP’S FEATURES EDITOR, DESCRIBES A PERFECT DAY AT LAS ROZAS VILLAGE 11am Start your day at my favourite boutiques, such as Coach, La Perla, Michael Kors, Versace and Liu Jo, where you’ll find fashions to suit all tastes.
NEW OPENINGS NEW BALANCE
sportswear brand New • International Balance has spent more than 100 years helping athletes to achieve greatness. Combining style with substance, the brand’s trainers, sports clothing and accessories are relied upon by those seeking a healthy lifestyle.
ROBERTO CAVALLI
PHOTO: (RIGHT) KATIE WILSON ELL
for his elaborate and exotic • Known prints, Italian designer Roberto Cavalli has amassed a vast fashion empire since his career began in the 1970s. Seek out sumptuous colours, elegant garments and accessories in the store.
SANDRO
young label from France is known • This for fashion that is both ultra-hip and romantic. Founded in 2005, Sandro now has stores all over the world.
1pm Relax at The Lobby Café, which offers a menu of salads, soups and sandwiches. The menu has been designed to offer options for those in a hurry as well as for those who want to take their time. 3pm Buy gifts for family and friends in boutiques such as Hackett, Brooks Brothers and Tommy Hilfiger – or something for yourself! 5pm Visit Furla and Camper, where you can find wonderful collections of accessories and shoes. 6pm Luggage brand Tumi offers suitcases in which to carry all your new purchases home.
GET YOUR REFUND FASTER AND MORE SECURELY WITH DIVA
Ask for a Tax Free Form at the shops where you make your purchases, providing:
your name
number of passport
date of birth
country of residence
At your departure airport or seaport, you can validate your DIVA forms at a DIVA Kiosk. Simply follow the on-screen instructions. After your forms are approved, you are ready to claim your refund – no need to visit the Customs counter. Fast, simple and no queues!
Alternatively, you can go to the Customs counter to get DIVA and non-DIVA forms approved. You will also need to present your shop invoice, passport, boarding pass and goods.
form
invoice
passport
flight details
goods
With your approved Form, claim back the VAT at a Global Blue Refund Office or by mail (if you are claiming by mail, do not forget to include your credit card details on the Tax Free Form).
Please find here all locations of Refund Offices and Customs in rest of Spain and Europe: www.globalblue.com/customerservices/tax-free-shopping/refund-points/
76 | G U I D E
DAY TRIP
OPENING TIMES Monday-Sunday: 10am-10pm
LAS ROZAS THE STYLE OUTLETS Las Rozas The Style Outlets was the first outlet to open in Spain, in 1996. At Las Rozas The Style Outlets you can enjoy a unique shopping experience with some of the best-known national and international brands, and year-round discounts of up to 70%. It’s the perfect place to enjoy a great shopping day. Las Rozas The Style Outlets, Calle de Pablo Neruda, 28232 Las Rozas, +34 91 640 2042, las-rozas.thestyleoutlets.es Las Rozas The Style Outlets
PINAR DE LAS ROZAS STATION A6
M50
By car From Madrid: A6, exit 19 and M50 (toward the A6), exit 82 (look for signs to zona comercial). By bus Buses 622 and 682 leave from Moncloa central station in Madrid. Bus stop: Pinar de Las Rozas. By train Commuter trains: C8, C8a, C8b and C10. Train station: Pinar de Las Rozas.
MADRID
Outlet
DON’T MISS… Las Rozas The Style Outlets offers special benefits for international visitors: 15% extra discount Luggage lockers Free Wi-Fi English and Chinese spoken on demand Special gift for groups Free mobile charging station Gift card
• • • • • • •
PHOTO: LUIS MALIBRÁN
A6
Train Station
HOW TO GET THERE
the luxury of the best makes of glasses
GET YOUR FAST REFUND
SERRANO, 21 Tel: 914 352 626
MARQUÉS DE URQUIJO, 5 Tel: 915 441 119
CARMEN, 12 Tel: 915 225 210
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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
2. Claim
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.
Spend a minimum of €90.16 and save up to 15.7% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Refund Offices: Global Blue Lounge
Contact taxfree@globalblue.com +421 232 111 111
Global Exhange, next to gate D66
Calle de Claudio Coello 83, 28001 Madrid
Madrid Barajas Terminal 4S
Customs: by security control Refund Office: Global Blue Refund Office located in the main hall, next to the shops
Madrid Barajas Terminal 4
Customs: left of security control Global Blue Mail Box: beside customs
Madrid Barajas Terminal 2 Madrid Barajas Terminal 1
Customs: close to check-in counter 196 Refund Office: Global Blue Refund Office after passport control near gate B26
Madrid City Centre
Exact Exchange, Puerta del Sol 12. Change Express, Calle Gran Vía 16, 25 and 63. 81
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TRANSLATIONS
中文翻译
40: Living History 见证 历史 唯有绵 延百年乃至更 久 的品牌，方 能 在马 德 里备 获 尊崇。Sally McIlhone 带 您 一 探究竟。 游览一 个 城 市，最有意 思 的一 件 事 便 是 发 掘 那 些 逐 渐成 为 城 市象征 的品 牌。几十 年来，许 多商店已 经与其所 在 的城 市 建 立 起 不 可分割 的联 系；深 入了解这 些门店 有助 于我们 理 解 某 个 地 点的独 特 魅力所在。例 如，奢 侈 高定大 牌 是 巴黎 时尚 精神 的缩 影，定 制则 是 伦敦 风尚的精 髓。在马 德 里， 老字号百货 商场、备 受 青 睐 的男 装 品 牌 和 价 格亲民的 热 门高街品牌共同 定 义了西 班 牙 时尚。Zara和 Mango
globalblue.cn
固然 令人心动，同时也要留出时间逛 一 逛 马 德 里 经 久不 衰 的传 统品牌，您 的国际购 物 之 旅 才会 收 获 满 满。 英 格列 斯（ El Corte Inglés）连 锁 百货公司得名于 一家 起 始 于 1890 年 的小裁 缝 铺。1940年，我们 如 今 熟 知 的这 家公司在 买下了其第一 幢 多层 大楼之后正 式创 立— — 这个多层百货 概 念便 定 义了品牌后来 的零售 事业。 历经 75载 的高歌 猛 进，英 格列 斯 百货 将高档 商场 开 遍西 班 牙和 葡 萄牙，此 外还有七 家 Gourmet Experience美 食 概 念店 和 五十多 家餐厅。英 格列 斯 百货 将一 切 都归 功 于马 德 里，因为正 是 这 座城 市 哺 育 着 它发 展 壮 大。“马 德 里 是 英 格列 斯 百货公司的 摇篮。目 前 商场内使用的‘分 部门销 售 ' 法正诞 生于此。”该品牌 的国际 营 销 及 旅 游 主管 Javier Fernandez Andrino解 释 道， “ 我们 的业务不 断发 展，逐 渐成
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例 如西装、夹 克 和 衬 衫等。”创 始 人 的孙 子 Daniel Yusty表 示。该 店 择 取 的产品一如 既 往 地高 雅，依然以西装 为主。“正 装西服已 经深 植 在 我们 的 DNA之中了。它是我们 的起家 之 本。 得 益于面 料 的进 步，西装 成 为了一 种 舒 适而个 性化 的服 饰。如 今，每 位客 户都能 轻松 订制与自身尺码和风 格相 符 的夹 克 或西装。” 但 Yusty也认识 到，传 统男 装 产 品必 须 加以变 通 才 能满足 现代消费 者 的需 求。“我们 一直 在不停地 发 展，我们 的穿 衣 方 式也一样 — —它 反 映了我们 的内心。”他说 道， “如今 的男 装不 但 更 加 舒 适易穿，而且 品类 多样。人们 可以根 据自己的生活方 式 或 心情 随 意 挑 选。”在 Yusty 精品店 内，这 些 既实穿又 时尚的服 饰 穿 起 来 令人神 采 奕 奕。“马 德 里素来 是 一座
PHOTO: PLASTIQUES PHOTOGRAPHY
长为 您 如 今所见 的这 家集 团。” 论 及 英 格列 斯 百货公司的魅力， 一大 核心部 分 便 是其 令人 称 绝 的产 品选 择。 其 各大分公司 吸引了诸如 Prada、路易威 登（ Louis Vuitton） 、卡 地 亚（Cartier）等 顶 级 奢 华 品 牌 荟 萃一 堂，打造 店中店 — — 此 外还有 珠 宝、腕 表、健 康与 美容产 品。Andrino继 续 说 道：“我们 百货 公司的一大 特点便 是 产品的多样 性。 也 就 是说，顾客 有 机会在 此觅 得 他们 能 够 想 到 的一 切 产品 — —从 最 好 的 西 班 牙品牌及国际 时尚到最 新发布 的 技 术产品，而且 配备 最高品质 的个 性化 服务。” 他 补充说，英 格列 斯 百货之 所以 大 获 成 功，精 彩 纷呈 的产品组合自然 是 原因之一，但 品牌 的 持久 努力比货 品本身 还 要重要。“从一 开始，英 格列 斯 便 努力立 足于客户服务 的 前 沿。它 能 够预 见 社会 的变化 和 需 求，将最 新 的 技 术 融 入 业务之中。”他说 道， “因 此，产品线、专业化、品质保 障，以及 客户服务和 个 性化体 验，是我们 一 切 商业活 动 的 活力所在。” Casa Loewe是 造 访西 班 牙首 都 时的另一处 必访之 地。专业 皮具 品牌 Loewe创 立于 1846年，现已成 为 世 界上 最 著名的品牌 之一。在 塞 拉诺大 街（Calle de Serrano）上令人惊 叹 的 Casa Loewe旗 舰 店内倘 佯，就 宛 如 在 美 术 馆中游览一 般，只 见 壁 画、 雕 塑与令人惊 艳 的手 袋 和 女装 相 映 成 趣。创 意 总 监 Jonathan Anderson 步 伐 稳固地 将该品牌 带入了 21世 纪， 而这 家引人注目的门店便 是 最明证。 如 若 错 过 最 新 一 季 的 It潮 包，定 将追 悔 莫 及。 与英 格列 斯 百货 一样，历史 悠 久 的 Yusty品牌 亦是 从 缝 纫店 起 步。1914年，José Yusty Morales学 成 后 随即在 Calle de Campoamor 大街 开设了一家男 装 店。“那 个 时代 的马 德 里精 英 都十分 青 睐定制服 饰，
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优 雅 的城 市，当地 人 的 衣 品 也普 遍 较高。”Yusty表 示。若 想带回一 缕 马 德 里 式优 雅，千万 不 要 错 过 Yusty 精品店。
78: When You Shop The World, Shop Tax Free 畅购 全 球，尊 享退 税 当您 在 全 球 顶 级 购 物区中的 30多 万家 商店消费 时，环 球 蓝 联 购 物 退 税 服务（Global Blue Tax Free Shopping）为 您 节省购 物 开 销。 每 年大 约有两千六百多万名游客 享用 环 球 蓝 联（Global Blue）的购 物 退 税 服务，何 不加入他们 的行列？您只 需 在 购 物 时留意 环 球 蓝 联（Global Blue）的蓝 星标 志，或 直 接 问询 商家 是 否 提 供 环 球 蓝 联（Global Blue） 退 税 服务，然后 遵 循以下简单 的退 税 流 程即 可：
1. 购 物 消费 在 橱 窗里带 有 环 球 蓝 联 退 税( Global Blue Tax Free) 标 志 的商店中购 物 时，请向店员出示护照 原件，索要 环 球 蓝 联 退 税 表 格（Global Blue Tax Free Form），并 保存 好购 物 票 据。
2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜台， 出示 退 税 表 格和 相 关 票 据，获 取 海 关 印章，然后再到 环 球 蓝 联 的退 税 点领 取 退 税 款。 联 系方 式：
taxfree@ globalblue. com + 421 232 111 111 最 低消费 € 90. 16即 可申请 退 税，能 够 节省高达购 买 商品 价15. 7%的税。 请 注 意：您 收 到 的退 税 款 是 增 值 税 减 去环 球 蓝 联 的手 续 费。如 果您 选 择 现 金 退 税，部 分机 场 还 将以 退 税申请 表 为单位收取 现 金 退 税手 续 费。
РУССКИЙ ПЕРЕВОД 40: Living History Живая легенда Лучшими мадридскими брендами считаются те, что просуществовали более столетия, – рассказывает Салли Макилхоун Одним из увлекательных занятий во время путешествий может быть знакомство с местными легендарными брендами. Изучение магазинов, которые неразрывно связаны с историей города, поможет лучше понять уникальный шарм данного места; например, своей неповторимой атмосфере Париж отчасти обязан модным домам, а Лондон – местным портным. В Мадриде знаменитые универмаги и бутики мужской одежды расположены бок о бок со многими доступными брендами, ставшими символами испанской моды. И хотя для многих фаворитами остаются такие марки, как Zara и Mango, знакомство с традиционными мадридскими брендами позволит лучше ощутить местную атмосферу. El Corte Inglés – старинная сеть универмагов, получившая свое название в 1890 году в честь небольшого ателье. Свой привычный облик компания обрела в 1940 году с покупкой первого многоэтажного здания, и это определило ход ее развития на многие годы. Спустя 75 лет сети El Corte Inglés принадлежали роскошные универмаги по всей
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Испании и Португалии, а также семь гастрономических концептов Gourmet Experience и более 50 ресторанов. Все это благодаря Мадриду, в котором проходила эволюция бренда. «Именно в Мадриде родилась концепция универмага El Corte Inglés, подразумевающая разделение магазина на отделы, – поясняет Хавьер Фернандес Андрино, директор по маркетингу и туризму. – Такая модель быстро завоевала успех покупателей, позволив бренду приобрести статус международной сети». Важным аспектом привлекательности El Corte Inglés является впечатляющий ассортимент товаров. Система «магазин в магазине» позволила собрать под одной крышей все сливки мира моды, включая такие бренды, как Prada, Louis Vuitton и Cartier, а также множество ювелирных, часовых globalblue.ru
и косметических марок. Андрино продолжает: «Если и можно вкратце описать наши универмаги, то это будет – разнообразие ассортимента, позволяющее посетителям, не выходя из магазина, найти практически все, что им нужно, от лучших испанских и мировых брендов до последних электронных новинок, и все это в сопровождении исключительного индивидуального обслуживания». Он также добавляет, что секрет успеха El Corte Inglés выходит далеко за пределы уникального ассортимента. «С самого начала своей работы универмаг El Corte Inglés старался ориентироваться на своих покупателей, анализировал их нужды и потребности и внедряли в бизнес последние технологии, – говорит он. – Поэтому ассортимент, специализация, качество и гарантии на ряду с обслуживанием
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PHOTO: PLASTIQUES PHOTOGRAPHY
и индивидуальным подходом к каждому клиенту являются ключевыми аспектами коммерческой деятельности бренда». Casa Loewe – еще один магазин, который стоит посетить во время поездки в столицу Испании. Марка Loewe, специализирующаяся на изделиях из кожи, была основана в 1846 году и на сегодняшний день является одной из самых популярных в мире. Роскошный флагманский магазин Casa Loee, расположенный на Calle de Serrano, больше напоминает галерею, где стены украшены фресками, а между стеллажами с одеждой и сумками стоят скульптуры. За время своей работы креативному директору Джонатану Андерсону удалось с успехом привести бренд в 21 век, и лучше всего это бросается в глаза при посещении великолепного флагманского бутика. Заодно здесь можно
познакомиться с последней коллекцией роскошных сумок. Подобно сети универмагов El Corte Inglés, история создания знаменитой испанской марки Yusty также связана с пошивом одежды. Хосе Юсти Моралес основал свой магазин мужской одежды на Calle de Campoamor в 1914 году, сразу после окончания обучения. «В те времена сделанная на заказ у портного одежда, будь то костюм, пиджак или рубашка, пользовалась большим спросом», – поясняет Даниэль Юсти, внук основателя. Ассортимент предлагаемой в магазине одежды, как и прежде, превосходен, а его главной составляющей остаются костюмы. «Страсть к пошиву одежды у нас в крови. Учитывая эволюцию современных тканей, сегодняшний костюм является в первую очередь удобной одеждой, которую можно сделать очень индивидуальной, благо сейчас каждый покупатель
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78: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €90.16 и сэкономьте до 15.7% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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PHOTO: ALICIA NACENTA PHOTOGRAPHY
имеет возможность без труда сделать заказ для любого размера и стиля». В то же время Юсти отмечает, насколько сильно преобразились стандарты костюма, чтобы отвечать нуждам современности. «Образ жизни людей непрестанно меняется, как и их одежда – она служит отражением нас самих, – говорит он. – Мужская одежда стала намного удобнее и проще, чем прежде, и ее выбор во многом зависит от нашей сферы деятельности или нашего настроения». Более комфортным экземплярам одежды в бутике Юсти уделяется особое внимание. «Мадрид всегда был полон элегантности, а местные жители отличались прекрасным чувством стиля», – замечает Юсти. Чтобы увезти домой немного мадридской элегантности, непременно загляните в магазин Yusty.
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日本 語
40: Living History 老舗が新しい街
PHOTO: PLASTIQUES PHOTOGRAPHY
マドリードきっての憧れのブランド は一世紀以上の歴史を誇る。サリ ー・マキルホーンがその魅力を再発 見した。 都市探訪の楽しみの一つは、その街 を象徴するブランドを発見すること。 数十年にわたって地元と切っても切 れない関係を築いてきた店を訪ねれ ば、その街独特の魅力がわかる。例 えば、パリのファッション精神を代表 しているのは有力高級クチュールブラ ンドだし、ロンドンならば誂えのテー ラーだ。マドリードでは、スペインファ ッションの代名詞にもなったお手頃 価格の人気ブランドに並んで、老舗デ パートや長く愛されてきたメンズウェ アブランドが健在だ。ザラやマンゴは
確かに魅力的だが、長い歴史を誇る マドリードブランドも忘れずにチェッ クしよう。外国で味わうショッピング 体験がとびきり豊かなものになること 請け合いだ。 エル・コルテ・イングレス（El Corte Inglés）は、1890年創業の小 さなテーラーを元に名づけられたデ パートチェーン。現在の会社はエル・ コルテ・イングレスがはじめて多階層 ビルを買った後の1940年に株式会 社化されたもの。このように複数フロ アの建物を店舗にするというアイデア は、後に同ブランドの小売事業の決 定的特徴になっていく。それから75 年、エル・コルテ・イングレスは今や スペインとポルトガルの各地に高級デ パートを展開するほか、食のコンセプ トストア「グルメ・エクスペリエンス」 を7軒、レストランを50軒以上経営し ている。そうした成功はすべて、同ブ ランドの発展を見守ってきたマドリー ドのおかげだ。 「マドリードはエル・
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サービスをお届けしている点です。」 豊かな品揃えがエル・コルテ・ イングレスの成功の一因なのはもち ろんだが、長く愛されてきた理由は 取扱商品の豊富さだけではない。 「 エル・コルテ・イングレスは卓越し たカスタマーサービスが創業当初 からの身上。社会の変化やニーズを 敏感に読み取り、最新テクノロジー をビジネスに取り入れられる会社で あるよう努力してきました。つまり当 社では、広範な品揃え、専門性、品 質、保証に加え、カスタマーサービ スとお客様一人一人に合ったサービ スの提供を商売の中心に据えている のです。」 スペインの首都マドリードを訪 れたら、やはり見逃せないもう一つ の店がカサ・ロエベだ。革製品専門 店のロエベは1846年の創業で、今 や世界有数の有名ブランドだ。セラ ーノ通りにある堂々たる旗艦店カサ・ ロエベは、素敵なハンドバッグやウ
PHOTO: ALICIA NACENTA PHOTOGRAPHY
コルテ・イングレス発祥の地。デパー トの中で『デパートが売る』という現 在のアプローチを確立させた場所な んです」と、同ブランドの国際マーケ ティング・観光担当ディレクター、ハ ヴィエル・フェルナンデス・アンドリ ーノは説明する。 「おかげさまで商い は拡がり、今のようなグループに発展 しました。」 エル・コルテ・イングレスの魅力 の真髄は豊かな品揃え。各支店で は、プラダ、ルイ・ヴィトン、カルティ エといった最上の高級ブランドをは じめ、ジュエリー、腕時計、ヘルス＆ ビューティ製品などをインショップ方 式で販売している。アンドリーノによ れば、 「当デパートの特徴を一つ挙 げるとすれば、それはやはり商品の バラエティ。スペインの国産ファッシ ョンから国際ファッション、最新のテ クノロジー機器に至るまでありとあら ゆるものが一軒の店に揃い、最高の 品質サポートとパーソナライズされた
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ーマンズウェアが並ぶ中に壁画や彫 刻が配され、まるでアートギャラリー を訪ねたような気分になる。ジョナサ ン・アンダーソンがクリエイティブディ レクターに就任後、刷新されてすっか り21世紀のブランドになったロエベ。 そのことをどこよりもまざまざと見せ つけているのが、この魅力的な店舗 だ。最新コレクションは今が旬のバッ グが勢ぞろい、絶対に見逃せない。 エル・コルテ・イングレスと同じく 歴史あるブランドのユスティも、元々 はテーラーだった。修行を終えたホ セ・ユスティ・モラレスが1914年にカ ンポアモール通りにメンズウェアの店 を構えたのが始まりだ。 「スーツやジ ャケット、シャツといった仕立服が、 当時のマドリードのエリートの間でも てはやされていたのです」と、創業者 の孫ダニエル・ユスティが話してくれ た。洗練された品選びは昔ながら。今 もスーツがユスティ商品の中核を成し ている。 「テーラリングがユスティの DNAに組み込まれているんです。出 発点がテーラーですからね。ファブリ ックの進化によってスーツは快適な 衣服になったと、私たちは考えていま す。きわめてパーソナライズされた衣 服でもあります。今やクライアントは 自分の寸法やスタイルがわかってい ればジャケットやスーツを簡単に注文 できるようになりました。」 そういうユスティも、伝統的なメン ズウェアの定番を現代人のニーズに 合わせて変形させざるを得なかった ことを認めている。 「私たちは常に進 化し、自己の投影である装いも進化し ます。今どきのメンズウェアは快適で 着やすく、ライフスタイルやムードに よって幅広い選択が可能になってい ます。」ユスティのブティックでは、ウ ェアラブルで、かつ品格の高いスタイ ルを実現している。 「マドリードは昔 からとてもエレガントな都市でしたか
ら、地元の人はたいてい装い上手なん ですよ。」マドリっ子の優雅さをちょ っぴり持って帰りたいなら、ユスティ は必見だ。
78: When You Shop The World, Shop Tax Free 海外でのお買い物が免税に グローバル・ブルーの免税ショッピン グ制度をご利用いただきますと、世界 各地の有名ショッピング街にある27 万軒を超える加盟店でのお買い物が お得になります。 年間3000万人が楽しまれているグ ローバル・ブルーの免税ショッピング を、貴方もぜひご利用ください。手続 きは簡単。まず、青い星を目印に加盟 店を探します。星が見当たらなけれ ば、店員に「グローバル・ブルー？」と お尋ねください。あとは、次のステップ を踏むだけです。 1. お買い物 お買い物をした際は、必ずグローバ ル・ブルーの免税書類（タックスフリ ー・フォーム）を受け取ってください。 レシートを保管するのも忘れずに。 2. 還付請求 ご帰国の際は、まず出国地の税関で レシートに承認印を押してもらってか ら、グローバル・ブルーの還付事務所 で払い戻しを受けます。 €90.16以上のお買い物をすれば、購 入価格の最高15.7％の払い戻しが受 けられます。最終的な払い戻し額は、 付加価値税（VAT）合計から事務手 数料を差し引いた金額となりますの で、その旨ご了承ください。 一部の空 港で現金での即時払い戻しをご希望 の場合は、取り扱い手数料が免税書 類ごとに課されます。
SO UVEN I R
TALK OF THE TOWN This handmade key ring, shaped like an old-school telephone, certainly makes a statement. Artist and designer Inés Figaredo combines both disciplines in her collections, turning emblematic shapes into collectible key chains. This collaboration with French artist Anne-Valérie Dupond draws on recycled fabrics encrusted with brass hardware plated in 24-carat gold. These handcrafted, extremely detailed creations would make Save up to 15.7% by shopping tax free, see page 78
perfect gifts, or souvenirs of the Spanish capital from a brilliant and sophisticated designer. Founded in 2011, the Inés Figaredo brand takes a surrealist, poetic approach to everyday objects. Book an appointment at the Madrid showroom and discover the collections for yourself. fm Inés Figaredo +34 key chain, from €350, Inés Figaredo, Paseo de la Marquesa Viuda de Aldama 54, 28109 Madrid, +34 91 650 7804, inesfigaredo.com; by appointment only
CRAFTSMANSHIP SHOES AND BAGS MADE IN SPAIN
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