SHOP Madrid SS19

MADRID | 马德里 | МАДРИД

MADRID

ARM CANDY: make a statement this season with a bright handbag

DISCOVER MADRID our insiders’ guide to luxury shopping in this vibrant and dynamic city

City Edition Spring/Summer 2019

MADRID

O R T E G A Y G ASS E T 21 + 34 9 0 0 101824

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EDITOR’S LETTER Austria Barcelona Belgium Copenhagen Germany

‫أملانيا‬ 德国 Германия Helsinki Area Istanbul Italy Lebanon

Whether you are travelling for business or pleasure, we can help you discover the very best of this beautiful European city. Madrid has much to offer, as you’ll discover in our guide on page 35. Don’t miss our feature on the intrinsic flamboyance and joyfulness of Spanish fashion brands (page 28) and our round-up of the top new looks for the season (page 18).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.7% when shopping in Spain. We publish guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Madrid. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.

For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

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ILLUSTRATION: ISAAC BONAN

Welcome to Madrid

10

CONTRIBUTORS

REBECCA RHYS-EVANS SHOP’s associate fashion and lifestyle editor Rebecca Rhys-Evans has a degree in American literature, history and cultures from Liverpool University and formerly ran the online team at Flannels.com. She has previously written for several British and international fashion brands and magazines. globalblue.com

MÓNICA R GOYA Journalist and photographer Mónica R Goya is SHOP’s assistant picture editor.

When she is not at work she is involved in supporting the principles of food justice. She loves to go hiking and to share a meal and conversation with family and friends.

ILLUSTRATION: JACK HUGHES

JACK HUGHES Jack Hughes has brought his distinctive style of fashion illustration to the cover of this month’s SHOP Madrid. The image shows chic Madrileños relaxing around one of the city’s many rooftop swimming pools.

Jack’s other clients include Harrods, Burberry and Montblanc.

Discover SHOP Madrid and our other editions at issuu.com/globalblue.

12

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone

Production editor Katie Muxworthy

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Yangzi Liang Assistant Chinese online editor Luyue Zhang Chinese translator Chenguang Yi

Fashion editor Lucinda Turner Deputy fashion editor Fani Mari

Russian editor Gary Ramazanov Russian translator Teena Garnik

News editor Ginger Rose Clark

Translation services Language Connect

Associate fashion and lifestyle editor Rebecca Rhys-Evans

Print Dane Consultancy

Cover illustrator Jack Hughes Contributor Ruairidh Pritchard

Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Picture assistant Chris Bechtsudis Senior designer Aaron Carline Midweight designer Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener

Art director Fabio Gervasoni Senior designer Peter Darkin Midweight designer Kiranjeet Kaur Junior designer Tatjiana Antoniou Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Digital production assistant Linda Hau

G LO B A L B L U E E S PA Ñ A Country manager Luis J Llorca VP sales Tomás Mostany Marketing manager Isabela Guitart Sales manager Llorenç Ollé International key account managers Simone Borgheresi, Lydie Bourgade, Dirk Heeman, Sandrine Kinne, Umberto Panizzut, Salvatore Smith, Sabrina Schiavone, Noureddine Tliba Key account manager Magdalena Campos Account managers Joan Cadevall, Juan Antonio Calderón, Albert Fueris, Gabriel Lluch, Alicia Robles, Arancha Suardiaz Support Susana Sacristán Global Blue España SA , Calle Manuel Tovar 1-4, 28034 Madrid, Spain

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE

Find out more at globalblue.com

CONTENTS CHECK OUT 16

MADRID GUIDE 35

SHOP selects a standout piece from Madrid this season

Maps and guides to the key shopping areas of Madrid

PRODUCTS 18

HOW TO SHOP TAX FREE 44

Key looks for the season, from fashion and footwear to jewellery and accessories

SHOP WINDOW 22 Discover the covetable footwear of Brazilian brand Carrano at O’Mais boutique on Calle de Claudio Coello

NEWS 24 Seasonal updates on shops, services and new products

FEATURE TO THE MAX

The simple steps to saving money on your shopping

TRANSLATIONS 48 中文 翻 译 50 Русский Перевод 53 Traducción al español SOUVENIR 56 The essential item to bring home

56

28

Colour, print and volume characterise the designs of Spanish fashion brands. The flamboyant combination reflects the vibrancy of this Mediterranean nation, says Rebecca Rhys-Evans

Above (from top): an ethereal-looking necklace by Suma Cruz; a striking ensemble from Delpozo̓s spring/summer 2019 collection

PHOTO: (BOTTOM) TEAM PETER STIGTER

28

MAXMARA.COM MADRID - Calle Serrano, 38

CHECK OUT

WOVEN TRIBUTE Woven accessories have been a huge trend since last summer and continue to be popular for the spring/summer season. This basket bag is inspired by the heritage of Loewe, which began as a cooperative of leather artisans in 1846. Thanks to its woven details, intertwining leather and wicker, it perfectly combines the past and present of the brand. Loewe’s range of rustic baskets features striking elements, from leather Save up to 15.7% by shopping tax free, see page 44

to sparkling embellishments, and the structure and weave of the bags nod to the masterworks of Irish basket maker Joe Hogan, the Loewe Craft Prize finalist whose woven pods featured in the brand’s spring/summer 2019 Paris show. The prize is an annual award that celebrates excellence in modern craftsmanship. fm Loewe bag, €1,700, Loewe, Calle de Serrano 34, 28001 Madrid, +34 91 577 6056, loewe.com FOR MAP GO TO PAGE 38

18 | P R O D U C T S

Burberry bag, €1,990, El Corte Inglés, Calle de Raimundo Fernández Villaverde 79, 28003 Madrid, +34 91 418 8800, burberry.com

SUMMER

STYLE

For laid-back elegance, this season wear a midi dress with a chic range of accessories

Lottusse sandals, €234.82, Lottusse, Calle de Serrano 68, 28001 Madrid, +34 91 435 1695, lottusse.com

Save up to 15.7% by shopping tax free, see page 44

Mango hair clips three-pack, €12.99, Mango, Calle Gran Vía 32, 28013 Madrid, +34 91 521 0879, mango.com

PHOTO: (HAIR CLIPS) STARP ESTUDI

Red Valentino dress, €875, El Corte Inglés, Calle de Raimundo Fernández Villaverde 79, 28003 Madrid, +34 91 418 8800, redvalentino.com

S H O P | 19

Escada earrings, €349, Escada, Calle de José Ortega y Gasset 21, 28006 Madrid, +34 91 577 4188, escada.com

Primark jacket, €19, Primark, Calle Gran Vía 32, 28013 Madrid, +34 91 360 5506, primark.com

PHOTOS: (RING) JORGE PANIZO

Freywille ring, €2,445, Freywille, Calle de Serrano 20, 28001 Madrid, +34 91 577 2172, shop.freywille.com

Swarovski bracelet, €59, Swarovski, Calle Gran Vía 39, 28013 Madrid, +34 91 521 6840, swarovski.com

globalblue.com

Diptyque Do Son eau de parfum, 75ml, €130, Diptyque, Calle de Claudio Coello 85, 28001 Madrid, +34 91 575 0477, diptyqueparis.com

20 | P R O D U C T S

Make a statement this spring/summer with a bright bag Bulgari bag, €1,950, Bulgari, Calle de Ortega José y Gasset 17, 28006 Madrid, +34 91 575 0141, bulgari.com

Longchamp bag, €590, El Corte Inglés, Calle de Raimundo Fernández Villaverde 79, 28003 Madrid, +34 91 418 8800, longchamp.com

Save up to 15.7% by shopping tax free, see page 44

Salvatore Ferragamo bag, €995, Salvatore Ferragamo, Calle de Serrano 68, 28001 Madrid, +34 91 781 6820, ferragamo.com

Louis Vuitton bag, €1,780, Louis Vuitton, Calle de Serrano 66, 28001 Madrid, +34 91 575 1308, louisvuitton.com

PHOTO: (LONGCHAMP) CHRISTOPHE PETITEAU

Christian Louboutin bag, €2,990, Christian Louboutin, Calle de Claudio Coello 13, 28001 Madrid, +34 91 431 3199, christianlouboutin.com

SPRING SUMMER 2 0 1 9

MADRID

BARCELONA

Goya, 6 Serrano, 68

Plaza Francesc Macià, 1 Rambla Cataluña, 103-105 Passeig de Gracia, 13

lottusse.com

22 | N E W S

SHOP WINDOW

BEST OF BRAZIL Last year Madrid’s Golden Mile of luxury shops welcomed a new footwear store, O’Mais.

It brings the covetable shoes of Brazilian brand Carrano to the city’s famous Salamanca shopping district. Expect elegant footwear designs, from Save up to 15.7% by shopping tax free, see page 44

heels to flats and sandals to boots, complemented by a selection of bags. Head to O’Mais for a welcome dose of Brazilian style. grc O’Mais, Calle de Claudio Coello 97, 28006 Madrid, +34 91 010 8231, omais.es

#GenerationGo

SAMSONITE.ES

SAMSONITE C/ Goya, 49 - 28001 Madrid - Spain (+34) 914219504

24 | N E W S

SHOP HIGHLIGHT SAINT LAURENT*

Since Saint Laurent was founded in 1961, the house has typified contemporary Parisian glamour. Different personalities come together in Anthony Vaccarello’s eclectic spring/ summer collection for the label.

Each look is an expression of a dynamic individuality created by mixing elements of different decades. Boyish silhouettes hold a feminine confidence while tailoring from the 60s interpreted in jersey renews the traditional couture approach. The resulting collection underlines Saint Laurent’s never-ending ability to exemplify elegant dressing.

Saint Laurent, Calle de Serrano 70, 28001 Madrid, +34 91 419 1756, ysl.com FOR MAP GO TO PAGE 38

LESS IS MORE Accessories brand Kipling opts for a minimalist yet versatile look this season. Its Blank Canvas collection displays all the functionality that the label is famed for, but with added customisability. Bags in the range are produced in pale grey denim and customers can personalise them with badges, patches, fabric pens or paint. There are three styles to choose from, so whether you prefer to turn your hand to the Fundamental backpack (pictured, €95), the Hiphurray bag or the Art M tote, there is a new-season Kipling option for everyone. sm Kipling, Calle de Fuencarral 20, 28004 Madrid, +34 91 522 9059, kipling.com FOR MAP GO TO PAGE 40

*SHOP Highlight in paid partnership with Saint Laurent

S H O P | 25

CRYSTAL CLEAR For spring/summer 2019, designer Paula Cademartori has joined forces with Swarovski on a capsule collection of three bags and three footwear styles.

As you might expect from any collaboration with Swarovski, the designs include plenty of crystals, as seen in the Petite Arianna Swarovski (â‚Ź1,620). grc If Shoes, Calle de Claudio Coello 60, 28001 Madrid, +34 91 577 6641, paulacademartori.com FOR MAP GO TO PAGE 38

PHOTO: (BOTTOM) BOSCO

FIRST STEPS Pompeii has opened its first bricksand-mortar store in Madrid. Here you can shop the footwear brand’s signature styles such as the Higby, the Delta and the Merlin. The Spanish brand was founded by four friends, and it places a strong globalblue.com

focus on traceability, good working conditions and creating a quality product using quality materials. grc Pompeii, Calle de Fuencarral 53, 28004 Madrid, +34 91 253 0788, pompeiibrand.com FOR MAP GO TO PAGE 40

26 | N E W S

SHOES TO CHOOSE With a prime location in Madrid’s most stylish shopping district, and an exceptional edit of luxury shoes and bags, If Shoes is one of the city’s must-visit boutiques. It offers a style for every occasion, whether you are wanting shoes for daywear or for a night out. You can expect to find some of the world’s best footwear and handbag brands, including Aquazzura, No21 and M2Malletier, at this elegant address. grc If Shoes, Calle de Claudio Coello 60, 28001 Madrid, +34 91 577 6641, ifshoes.com FOR MAP GO TO PAGE 38

This season, El Corte Inglés welcomes the designs of Jamin Puech to its portfolio of brands at the Calle de Serrano branch. The French label, which turns 30 this year, is known for its handmade bags, and for spring/summer it has created a range with a marine theme. The collection is called Deep Sea Secrets and features coral motifs, shell-inspired designs and underwater colours, as seen in the pictured bag (€210). grc El Corte Inglés, Calle de Serrano 47, 28001 Madrid, +34 91 432 5490, jamin-puech.com FOR MAP GO TO PAGE 38

Save up to 15.7% by shopping tax free, see page 44

PHOTO: (TOP) SANTORAL

BEAUTIFUL BAGS

Protect your

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PHOTO: TEAM PETER STIGTER

28 | F E AT U R E

S H O P | 29

TO TH E

MAX Colour, print and volume characterise the designs of Spanish fashion brands.

The flamboyant combination reflects the vibrancy of this Mediterranean nation, says Rebecca Rhys-Evans

Left: Delpozo spring/summer 2019

S

panish women are known worldwide for their flair and sense of style. The design team at luxury brand Delpozo observes that in Spanish fashion ‘there is a certain sensibility for comfort and joyfulness’. They add that there’s a great deal of elegance and classic chicness but ‘that said, Spanish women are not afraid of colour and print.’

Combining the Mediterranean glamour that is found in Italy with the laid-back attitude seen in Paris, Spanish women radiate confidence in their choice of clothes. They make a statement and have no fear of flamboyance. Spanish brands such as Zara, Mango, Massimo Dutti and Stradivarius have led the 48 Traducción al español 53

50

way on the high street, offering fashion with a focus on trends. But it’s the Spanish designers on a more luxury level that have cemented an identity for the country’s fashion.

Colourful, vibrant, powerful, Spanish fashion resonates with the nation’s culture. It is inspired by the landscape, art and attitudes of the Iberian Peninsula. In their clothing as well as their accessories, brands such as Bimba y Lola, Desigual, Manolo Blahnik, Paloma Wool and Delpozo use colour, print and volume to express a great sense of strength in their identity.

Spain’s Mediterranean location is very much reflected in the nation’s fashion style – the bold colours and prints are redolent of Above (both): two looks from Delpozo spring/ summer 2019

PHOTOS: TEAM PETER STIGTER

30 | F E AT U R E

S H O P | 31

Spanish women radiate confidence in their choice of clothes and have no fear of flamboyance long, balmy summers. This contrasts with Nordic fashion, with its neutral shades and utilitarian approach to clothing due to the harsher climate. Many of Spain’s artists and designers are renowned for their use of colour. Take Gaudí with his Park Güell, Dalí with his surrealism and Miró with his fantastical vision – none of them were afraid of loud hues or bold forms. Catalan brand Desigual has become synonymous with strong shades, graffiti art and paisley prints ‒ and for injecting a sense of life into clothing. The brand celebrated Spanish art in its 2017 collaboration with artist and designer Miranda Makaroff and has continued to enjoy a mood of

ebullience across subsequent collections. Not least in its spring/ summer 2019 range, which radiates vivacity with boldly coloured shirts and cocktail dresses offering sharp and striking silhouettes.

Structure is playful at couture-inspired house Delpozo.

The brand is known internationally for its voluminous sleeves, ruffles and exuberant pieces that harness contemporary femininity.

According to the Delpozo design team, the label’s DNA is based on ‘colour, volume and texture’.

Madrid, the city where the label was founded and is still based, is a key inspiration ‒ ‘it’s the heritage of the brand,’ says the team, adding that ‘part of the identity is in using

Above (from left): Miranda Makaroff 2017 capsule collection for Desigual; the brand’s spring/ summer 2019 collection

32 | F E AT U R E

certain colours and silhouettes without being too obvious.’

Like Delpozo, many Spanish brands offer upliftingly modern styles for women. In an era where androgyny is on trend, with an emphasis on boxy shapes, dark tones, trainers, tailored suits and trousers rather than skirts or dresses, Bimba y Lola proudly offers a contemporary take on typically feminine styles. Known for its exaggerated, logo-embossed accessories in fluorescent or metallic tones, and for its floral-print mididresses with technical elements, Bimba y Lola brings comfort to classic styles for the modern woman. Tailoring isn’t presented in the usual pinstriped Above: Bimba y Lola spring/summer 2019

navy or black, but in rusty orange corduroy and impactful checks.

Unlike other Spanish brands that go big with rainbow hues and volume, Paloma Wool has pioneered a global trend for printing clothing with line drawings of the female form. The Barcelona-based brand is inspired by the works of artist Henri Matisse, and its use of slogans such as ‘getting dressed is choosing a companion for your skin’ reflects its views on the importance of style and how this is integral to Spanish women.

Accessories in Spain are offered on a grand scale. Barcelona milliner Eliurpi is known for its elegant sinamay hats which, complete with wide brims and sumptuous black

S H O P | 33

ribbon ties, are reminiscent of a bygone era. A small team of two with a big vision and even bigger hats, Eliurpi makes a strong statement from simple designs.

Spanish footwear is often similarly bold. Legendary designer Manolo Blahnik is inspired by the Canary Islands, where he grew up.

His striking shoe designs often reflect tropical elements of Spain.

Blahnik notoriously dislikes the clunkiness of platforms, and his shoes frequently have elegant stiletto heels, which he believes complement the leg more effectively. His spring/summer 2019 collection is informed by modern art, sculpture and Italian architecture. Quintessential

Manolo Blahnik features of ruffled leather, scallop edging, pointed toes and jewel embellishments all make an appearance.

Across Spain there is sense of identity in dressing that is unlike fashion in other parts of the world.

Without losing sight of comfort and practicality, Spanish designers reflect the liveliness of their culture through the impact of colour, volume and print. Key styles from Desigual, Bimba y Lola and Paloma Wool are ideal for everyday wear, with Delpozo and Manolo Blahnik for those extra-special occasions. Walk the streets of Madrid and you’ll notice that for women here the use of monochrome is minimal; instead, ruffles rule and print is power

Above (from top): Eliurpi spring/summer 2019; two shoes from Manolo Blahnik’s latest collection

RELAX. REFRESH. REFUND. Our Global Blue Lounges are the perfect places to relax during your shopping trip. Situated in the most fashionable areas of the world’s shopping capitals, the invitation only lounges are a haven for Tax Free Shopping.

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Madrid Calle de Claudio Coello 83, 28001

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PHOTO: GLAVO CC0 CREATIVE COMMONS

MADRID GUIDE Global Blue’s guide ensures you make the most of your trip to Madrid with a look at the city’s must-visit destinations, from a store offering beautifully crafted handbags to the majestic Edificio Metrópolis (pictured). Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team.

For further helpful hints and detailed city guides, check out globalblue.com/spain.

G U I D E | 35

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wardrobe with this Spanish brand, whichName offers in elegant pieces for here please 1 men both and women. xxxxxxx Cortefiel, Calle Gran Vía 27, lorem Story in here please ipsum 28013 Madrid, +34 sit amet dolores am.91 531 8869, cortefiel.com Russian translation box copy Optica Chinese translation box copy 2 General Explore the summer-ready Portugese Translation box copy styles Generalwebsite.com Optica and Name,ataddress, update your sunglasses collection FEATURED ON PAGE X X for the new season.

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Escada, Calle Serrano 47, Name inde here please 3 xxxxxxx 28001 Madrid, +34 91 827 7165, escada.com Story in here please ipsum lorem sit amet dolores am.

4 Tous A go-to for accessories, Russian translation box copy Tous offers a wide range of Chinese translation box copy jewellery, watches and handbags.

Portugese Translation box copy Tous, Gran website.com Vía 38, Name,Calle address, 28013 Madrid, +34 91 521 3616 FEATURED ON PAGE X X tous.com

38 | M A D R I D G U I D E

Calle de Serrano

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SALVADOR ● BACHILLER

● LIPAULT ● ARISTOCRAZY ● M BRAVO ● CORTEFIEL ● UTERQÜE ● MARINA RINALDI ● MAX MARA

ZARA ● ULLOA ÓPTICO ● ERMENEGILDO ZEGNA ● PUNTO ROMA ● NIKE ● KENZO ●

● MED WINDS COS ● ● CASTAÑER ● L'OCCITANE ● GUESS

BRYSON ●

C. H ER M OSILL A

● PEPE JEANS ● ESSENTIEL

● HISPANITAS ÓPTICA BLANCHE ● & MUTTON

GENERAL OPTICA ●

MANGO ●

CREMIEUX ●

C. SERR ANO

JORGE VÁZQUEZ ● AGATHA RUIZ DE LA PRADA ● CARRERA Y CARRERA ●

● SUNGLASS HUT ● MONTBLANC ● TOUS ● MASSIMO DUTTI ● EL GANSO ● FURLA ● TIMBERLAND ● ATREZZO ● EMPORIO ARMANI ● SWAROVSKI ● BALLY

CALLE DE AYALA

● UTERQÜE

CALLE DE VELÁZQU EZ

C. DE AYALA El Corte Inglés Man

ROBERTO VERINO ● JAVIER SIMORRA ● PRONOVIAS ● COTTET ● CORTEFIEL ● WOMEN’SECRET ●

LESTER ● ISOLÉE ● ● BALLY PULL & BEAR ● OYSHO ● & OTHER STORIES ●

● JOYERÍA SUÁREZ ● MANGO ● WEMPE MANOLO ● BLAHNIK ● BANNATYNE ● INTIMISSIMI ● GENERAL OPTICA ● YUSTY ● UNO DE 50 ● MIUMIU

J●

Burberry Escada Hackett Jimmy Choo Liu Jo Magerit Valentino Versace

● S. FERRAGAMO ● LOUIS VUITTON ● AUDEMARS PIGUET

N

SELECTED BRANDS IN EL CORTE INGLÉS:

C. DON RAMÓN DE LA CRU Z

● CARMINA ● DOLORES PROMESAS ● DELITTO E CASTIGO ● VANITI FAIR LANDER ● URQUIJO ● LA OCA LOCA ● GEOX ● ALMATRICHI P.25 & 26 ● IF SHOES ● SYSTEM ACTION ● PEDRO MIRALLES ● ESE O ESE ● ROSA CLARÁ ● WEEKEND BY MM ROSA ● YACARÉ ● LODI ● CLARÁ ● TUMI

RÁ

C . SER R A N O

El Corte Inglés

P.26 & 56

● PEDRO MUÑOZ ● RELIQUIAE ● BOTTEGA VENETA ● SAINT LAURENT ● LOTTUSSE

DU

C. JOSÉ ORTEGA Y GASSET

● SILVIA TCHESASSI RG ● FLORENTINO N VO N B E NE TE MIU ● MISSONI DIAFURS MIU ● ●

C. LAGASCA

GUCCI ●

VELA MARKET ●

NANOS ●

● LLADRÓ

● WOLFORD

Global Blue ● BALENCIAGA Lounge

● ETRO ● MARNI ● CHURS ● VILEBREQUIN M AN ● KENZO GO AR ● BOW TIE ● IS ● EL GANSO TO T CO CR OUS RT AZ ● EF Y IE ● L ●

CHOPARD ●

DIPTYQUE ●

LA CONDESA ●

AUDEMARS ● PIGUET

● SOLOIO ● TRUSSARDI ● MARELLA ● RIMOWA

IKEA ●

BOW TIE ● SCALPERS ● HACKETT ●

● DSQUARED2 ● PHILIPP PLEIN

LL ANA

L A C A ST E PA S E O D E

JOYERÍA AGUAYO MAISONS DU MONDE ZARA HOME ALFIERI & ST. JOHN BREITLING NICOLS

C . CL AU DIO CO EL LO

● ● ● ● ● ●

SUAREZ ●

Calle de Claudio Coello, Calle de Lagasca & Calle de Velázquez

● FOSCO ● FOLLI FOLLIE

Global Blue Retailer

Non-Global Blue Retailer

Global Blue Lounge

Global Blue Retailer Taking China UnionPay

Department Store Taking China UnionPay

Restaurant

G U I D E | 39

Calle de José Ortega y Gasset

Calle de Jorge Juan & Calle de Goya

C . SER R A N O

HERMÈS ● BRUNELLO CUCINELLI ● DOLCE & GABBANA ●

CARTUJANO ● CASHMERE CONCEPT ● ANINE BING ● PEDRO GARCÍA ● JO MALONE ●

● BULGARI ● GRASSY ● TOD’S ● MAGRIT ● POMELLATO ● ESCADA

CALLE DE V EL Á Z QUEZ

VALENTINO ●

GRANDOPTIC ●

CA LLE DE VELÁZQUEZ

RUMBO ●

C. JOSÉ ORTEGA Y GASSET

CALLE DON RAMÓN DE LA CRUZ

SALVADOR BACHILLER ●

● HAKEI

CALLE DE NÚÑEZ DE BALBOA GALLERY MADRID ●

CALLE DE PADILLA

● LA PORTEGNA

● TOUS ● YANES ● CORTEFIEL

MISSHA ●

русский язык Russian 中国的 Chinese

● MANGO ● MONTEJO

CALL E L AGASCA

● LA PERLA

STORY HEADING DECATHLON ●

● DURÁN J

C . CL AU DIO CO EL LO

● ETRO ● MARNI ● CHURCH’S ● VILEBREQUIN ● KENZO ● BOW TIE ● EL GANSO

NICOL’S ●

LAVINIA ●

English. xx

● ARISTOCRAZY ● FRANCK MÜLLER

● BOW TIE ● HACKETT

CA LLE GOYA

CHANEL ● LORO PIANA ●

DINH VAN BONPOINT SANDRO JIMMY CHOO

CALLE DE PADILL A

TIFFANY & CO ●

● ● ● ●

C. JOSÉ ORTEGA Y GASSET

OMEGA ● DIOR ●

C A L L E DE JO RGE JUA N

● CARTIER ● PANERAI ● NICOL’S

OLIVER PEOPLES ●

Product name, Price FELIPE VARELA ● Address & telephone number website CALLE DE CAST ELL FOR MAP GO TO PAGE X X

● IKEA SAMSONITE ● WOMEN’SECRET ●

CALLE DE CASTELL MARKET ● PLACE

ABERCROMBIE ● & FITCH

Metro

Featured In This Issue

A AN AB AH EL

P. D

CA

CALL E DEL DAR RO

LLE

SE

GR

NO RA ER C. S

QUÍ N COS TA

AM

Plaza de la República Argentina

A

SIL

C. D

EL

ER C. S

MA RES C. E CAL LE DE JOA

E

AR

NO

C. J

RA

NA BA HA LA DE O SE PA

PAS EO DE LA CAS

CAS TEL LAN A

CAL LE ORE NSE

L MOS CAR DÓ

CAL LE GEN ERA

ANT E ZOR ITA

C ALL E COM AND

CAL LE DON QUI

JOT E

Bulgari Burberry C. REI NA MER CED ES Cartier Celine Escada Hermés Liu Jo Loewe Louis Vuitton Miu Miu ● ZARA Nanos El Corte Inglés Pertegaz PradaCALL E RAIM UND O FERN ÁND EZ VILL AVER DE Rolex Tag Heuer Tous

TEL LAN A

C. CAP ITÁN HAY A

N

C. ORE NSE

Estadio Santiago Bernabéu Plaza de Lima AV. CONC HA ESPIN A Plaza de los Sagrados AV. CONCH A ESPIN A Corazones M IÁ

CALL E DULC INEA

DA

PERÓ N

RE

AV. DEL GEN ERAL

AD

SELECTED BRANDS IN EL CORTE INGLÉS:

C. P

C. ORE NSE

Castellana

40 | M A D R I D G U I D E

AMAZÓNICO

Calle de Fuencarral C . S TA . B Á

● ISALDA

P.25

C. DE

RBAR A

POMPEII ●

RC O

TA BRÍ G

ID A

DO DESIGN ● C . D E L A FAR M A

La Bicicleta Café

CIA

● BROWNIE C. HE RN ÁN CO RT ÉS ● ESE O ESE ● PRIMOR ● ADIDAS

GUESS ●

DE L BA

SAN

Amazónico is a flamboyant restaurant whose interior is as appealing as its food. This popular haunt is an urban jungle complete with hanging plants and green velvet booths.

The menu draws on exotic cuisine, from Brazil to Japan ‒ and there’s a fantastic selection of ice cream in summer.

Amazónico, Calle de Jorge Juan 20, 28001 Madrid, +34 91 515 4332, restauranteamazonico.com

HO

LE D

E FU

ENCA

C.

RR AL

C . VA LV E

R DE

RT AL

EZ

A

CA LL E

DECATHLON ● CAMPER ● ● NEW BALANCE SALSA ● ● SOLARIS SUNGLASS HUT ● ● DESIGUAL G-STAR RAW ● ● MUJI C. P AW LAB ● . GA LDÓ S OVEJA PUMA ● ● NEGRA MAC ● IRIS ● ● THE NORTH FACE CUSTO ● ● LEVI’S BIRKENSTOCK ● ● QUIKSILVER WOMEN’SECRET ● ● KIPLING P.24 C . S A N CONSUELA ● MAYKA ● MA ● EL GANSO RC TOMMY HILFIGER ● OS ● CALVIN KLEIN PEPE JEANS ● ● PIMKIE SPRINGFIELD ● ● COS DIESEL ● ● VICTORIA’S SECRET UNO DE 50 ● ● ELICES COMPANY ● MICHAEL KORS PIKOLINOS ● C. D ● MAJE EL L’OCCITANE ● ● CALZEDONIA AS IN F AN DOCKERS ● TA S ESTEBAN ● TARIN GARCIA ADOLFO CAL ● MANGO LE D DOMÍNGUEZ ● ● FOOT LOCKER E LA R EI ● EL GANSO NA ● UNIÓN SUIZA

CAL

FOR MAP GO TO PAGE 38

CALLE G

● BERSHKA

R AN

VI A

LOEWE ● GRASSY ●

NEW BALANCE ●

JOYERÍA SANZ ●

C. DE LOS JARDINES

A

A ER

DE

A

L E S TA

N SA

JA

ED

LL

BA

O

RC O

BL

DE L BA

E U Q RO

M LA

DE

DE

NA

T RE

PA

CA LL E

A ER AD

ES

E

LA

N

C. BAL

VI

DE

RR

AN

LLE

CO

GR

CA

SA

C.

E

C.

LL

LU

LL

● CLARKS

CA

C.

CA

C. S A N B

ERNA D

O

Calle Gran Vía

CA

CONSUELA ●

LL

DRUNI ●

ED AN

ITO

CA

LL E

DE

FO

M EN

C . DE JA

C O M E T R E ZO

TO

R ECIA D

SENG

AÑO

D IEL GF K RIN IKE US ES O RA TI NG AR SP N O ● ZA LEF MA PRIM &M ● ●T KA ● H ● ● N A C AL LE GR AN ● ● UL ● VIA ● KI ● Plaza M ● S A● del Callao ROV H& ROM SHO EAR ●RID ● L● A A● FIE O OY L&BMAD SW TE HK L NT OR RS PU EAL PU C BE R NEW BALANCE ●

● ON TT

NE

BE C. DE P

C. DE

OS

Global Blue Retailer

Non-Global Blue Retailer

Featured In This Issue

Global Blue Retailer Taking China UnionPay

Café

Metro

PHOTO: ALE MEGALE

EG

● CAMPER LACOSTE ● C ● BRAVO JARA DOUGLAS ● A L ATLÉTICO DE MADRID ● L E ALAIN AFFLELOU ● G R OX AN GE VI ● I LVA A LE S CAL

● CALZ ● STRA EDONIA DIVARIU S

EL S

S H O P | 41

Centro Area

CA

ES

UC

S A LU D

OS

C.

R ECI A D

VÍA

A

HK

S ER

●

S DA

●

C A LL E G R

AN V

ÍA

I AD

B

ES

LA

TR

DE

C.

DE

LA

AB

RA

EP

NTE

A

LL

AD

CA

D E V E N E RA S

EN

LLE

RM

CA

CA

LL DESIGUAL ● E VANS ● BE WELCOME SOUVENIRS ● PHONE HOUSE ● ● KRACK CAMPER ● ● FNAC PHONE HOUSE ● THE NORTH C. DE LOS JARDINES ● FACE FARMACIA Plaza del IRIS ● MONTILLA ● Carmen ● SWATCH CALCEDONIA ● ● ULLOA ÓPTICO ● GENERAL OPTICA ● MEDIA MARKT ARTESANÍA REYES ● ● BERSHKA A A DUA N ● ZARA E LA PULL&BEAR ● LE D CAL EL DANUBIO AZUL ● ● L’OCCITANE STRADIVARIUS ● ● INTIMISSIMI C.

RE

● GEOX

CA

LO LA LELB EO R RE D EDW Y● ABOD OMO RER D A ’SSED O CA NE ● LC CRR E S L’O ED ET CC ON ● ITA RO IA NE ● SA ● DE CL CA AR TH Á● LO NC ITY ● PU NT OR OM A

LLE

S

DE

DO

LA

CI A

MO

C. DE P

CAL LE GR AN

Plaza del Callao El Corte Inglés

CR

C . D E J AC O M E T R E Z O

● MANGO ELICES COMPANY ● MANGO ● ● REAL MADRID FOOT LOCKER ● ● DOBRA SOUVENIRS SPORT 2000 ● ● SFERA Á CAL El Corte Inglés ● ELICES COMPANY ● DOUGLAS E AL N SPRINGFIELD ● L LE D A ● LOLA REY C. T E T UÁ TAM IGU CAL ● E● DES ● +VISIÓN C. D FARMACIA ● SOUVENIRS ALCALÁ 4 EL A Puerta R EN ● ARENAL ● APPLE AL T● del Sol ● GIF IN ● ID L E R D KL MPER IZ ● RPIE O IN MA Y D V A A C A R RER A SA N JERÓ NI C UN ● M CAL SOL MO MI ● ● SOUVENIRS ● ● R LAS EJAS PULL & M AYO UG CALLE DO CANAL ● BEAR RÍA ISE FÚTBOL CAM TUMI (H. PALACE) ● ● FACTORY ZARA ● Plaza de TIMYR ● ● HAWKERS LEFTIES ● Pontejos

EI

PA R

DU

Department Store Taking China UnionPay

E LL

CA

CC. A D

FOR MAP GO TO PAGE 38

LA

CR

U

Z

COTTET ●

IP E

Spain’s heritage of leather manufacturing and accessories design is reflected in handbag brand Reliquiae. The label’s Latin name denotes an object of sentimental value that has survived the passing of years, and this perfectly captures the ethos of Reliquiae. From clutch bags and totes to classic handbags and rucksacks in an array of hues, it offers a style for every occasion.

Reliquiae, Calle de Serrano 72, 28001 Madrid, +34 91 064 6830, reliquiae.com

E

C/ DEL P R ÍN C

RELIQUIAE

● PULL&BEAR

D

CRE

ELICES COMPANY ●

● BERSHKA

C . DE N Ú Ñ E Z D E A

LSA

AZ

C. DE L A BO

CALLE ESPOZ Y MINA

GUITARRAS RAMÍREZ ●

FOR MAP GO TO PAGE X X

C. DE L A P

● CASA YUSTAS

Product name, Price Address & telephone number Plaza Mayor website

C . C A R R E TA S

C . D E L CO R R EO

● ADIDAS

● CUSTO

中国的 Chinese

● DESIGUAL

● BELLOSO

русский язык Russian

●

English. xx

L

STORY HEADING

42 | M A D R I D G U I D E

DAY TRIP LAS ROZAS VILLAGE Las Rozas Village, just over 30 minutes from Madrid by car, offers over 100 Spanish and international luxury boutiques as well as a selection of eateries for a mid-shopping pause. With views of the nearby mountains, Las Rozas Village boasts an enviable location. Choose from various transport options for your trip to the Village’s extensive selection of boutiques.

Las Rozas Village, Calle de Juan Ramón Jiménez 3, 28232 Las Rozas, Madrid, +34 91 640 4908, lasrozasvillage.com, thebicestervillageshoppingcollection.com

MADRID

ATOCHA STATION

Las Rozas Village

A6 A6

PINAR DE LAS ROZAS STATION

OPENING TIMES Monday-Sunday: 10am-9pm

M50

HOW TO GET THERE By chauffeur Travel in ultimate luxury and style with our chauffeur-driven car service for up to four passengers, which is available from selected city centres and airports.

Waiting times are flexible while you enjoy shopping in the Village. Prices start from €113 for a one-way private transfer from Madrid city centre and Madrid-Barajas Airport to Las Rozas Village.

Train Station

Outlet

By Shopping Express There is a daily central Madrid-Las Rozas Village-Madrid luxury coach service from Plaza de Oriente in front of the Palacio Real.

Departures leave from Plaza de Oriente (bus parking level -2) at 11am, 1pm and 3pm, returning from Las Rozas Village at 5pm or 8pm. Adult return: €16. Children up to 12 years: €8.

By train Las Rozas Village is accessible by train in 25 minutes from El Pinar de Las Rozas station, just 3 km from the Village. The RENFE train service leaves from Madrid’s Atocha station every 15 minutes. From Atocha take the C8A, C8B or C10 line. You can also take the C8A and C8B lines from Madrid Chamartin. On arrival, take a taxi to the Village.

LOCAL HEROES CAMPER is a contemporary • Camper Spanish footwear brand from Mallorca. Founded in 1975, this family business builds on its rich shoemaking heritage to create unique designs.

ADOLFO DOMÍNGUEZ Adolfo Domínguez global • The fashion label was founded by the eponymous designer in the 1970s. Renowned for quality and elegance, Adolfo Domínguez designs, manufactures and distributes a broad range of women’s and men’s ready-to-wear products and accessories.

ARISTOCRAZY

PHOTO: MARK AND INMA

•

Aristocrazy is an international brand launched in 2010. It has created a new jewellery concept that combines the quality, tradition and know-how of the Spanish Suárez Group with contemporary design and the latest fashion trends.

globalblue.com

MY PERFECT DAY 11am Start your day at some of the most popular boutiques, such as Coach, Sandro, Michael Kors, Versace and Coccinelle, where you’ll find fashions to suit all tastes.

1pm Relax at Café & Tapas, which presents a range of salads, soups and sandwiches. The menu has been designed to offer options for those in a hurry as well as for those who want to take their time.

3pm Buy gifts for family and friends in boutiques such as Hackett, Brooks Brothers and Montblanc – or choose something for yourself.

5pm Visit Furla and Pretty Ballerinas, where you can find wonderful collections of accessories and shoes.

6pm Luggage brand Tumi offers suitcases in which to carry all your new purchases home.

44

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

Save up to 15.7% of the purchase price, with no minimum transaction value. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Contact taxfree@globalblue.com +421 232 111 111

Refund Offices:

Global Blue Lounge Calle de Claudio Coello 83, 28001 Madrid (By invitation only) Madrid City Centre Exact Exchange, Puerta del Sol 12 Change Express, Calle Gran Vía 16, 25, 56 and 63 Change Group, Calle de Carretas 3 Real Madrid (Adidas store) Calle Padre Damián 1 El Corte Inglés Calle de Raimundo Fernández Villaverde 79

Madrid Barajas Terminal 4S Customs: left before security control Refund Office: Global Blue Refund Office located in the main hall, next to the shops Madrid Barajas Terminal 2 Customs: T1 (close to check-in counter 196) Maccorp Exact Change: T2, next to gate D66 Global Exhange, next to gate D66 Madrid Barajas Terminal 1 Customs: close to check-in counter 196 Refund Office: Global Blue Refund Office after passport control near gate B26

49 52 Traducción al español 55

45 44

NO MINIMUM SPEND FOR TAX FREE SHOPPING IN SPAIN Did you know?

You can now obtain a tax refund for all your purchases in Spain – a minimum spend of €90.16 is no longer necessary.

For more information about Tax Free Shopping scan the QR code.

GET YOUR REFUND FASTER AND MORE SAFELY WITH DIVA At your departure airport or sea port in Spain you can validate your DIVA Tax Free Form* at a DIVA kiosk. Follow the on-screen instructions.

After your Form(s) are approved, you can claim your refund – with no need to visit the customs counter. It’s fast and simple, with no queuing.

*You will recognise the DIVA Tax Free Form as it contains the word DIVA and it has a barcode in its header.

Scan the bar code of your DIVA Tax Free Form and follow the on-screen instructions.

Check the on-screen symbol.

Correct Validation

Control

The Tax Free Form isn’t registered

Congratulations – now you can deliver your Tax Free Form or send it by mail.

Your form has not been validated.

You must go to the Customs counter.

Your form has not been validated.

You must go to the Customs counter.

If you have to go to the customs counter, you will need to present your DIVA Tax Free Form, shop invoice, passport, flight details and goods.

Form

Invoice

Passport

Flight details

Goods

Once your Form is approved by customs you can get your money in one of our Refund Offices or by sending off your validated Tax Free Form together with details of your credit card.

PLEASE NOTE: If your Spanish Tax Free Form has been rejected at a DIVA kiosk, the form cannot be processed as valid, even if a manual customs stamp is present on the Form.

48

TRANSLATIONS

中文翻译

28: TO THE MAX 美到极 致 注 重 颜色、印花 和体量是西 班 牙时尚品牌的设 计 特点。正如 Rebecca Rhys-Evans在 文中所 述，华丽的组合展 示出这个 地 中海国度的盎 然生机 西 班 牙女 性以其多彩 而敏 锐 的 时尚 感 而 闻名于 世。“穿 着 舒 适 且愉 悦 是 需 要 特定 感知 的。”正如 奢 侈 品牌 Delpozo的设 计 团队 所 观 察 到 的， “这 是非常优 雅 且 经 典 的 时尚。不过，西 班 牙女 性 从不 抗 拒色 彩 和印 花。” 综 合了意 大 利 的地中海风情 和 巴 黎 的悠 闲态度，西 班 牙女 性 对自己的 服 饰 充 满了信心，她们 态度 鲜 明，不 惧 华丽。Zara、Mango、Massimo Dutti和 Stradivarius等 西 班 牙品牌 在高街上引领 潮 流，提 供 时 髦 的 衣 服 饰品。然而，真正 确 定 这个国家 时尚 地位 的则 是 置 身 于 奢 侈 品界 的西 班 牙 设 计 师。 色 彩 鲜 艳，生 机 勃 勃，坚 韧 有 力，西 班 牙 时尚与其民 族 文化 有所共 鸣。西 班 牙 时尚的灵 感多来自于 伊 比 利 亚半 岛上 的景 致、艺 术 和 态度。灵 活 运用 颜 色、印 花以及体 量，Bimba y Lola、Desigual、Manolo 上图：Eliurpi 2019春夏

Blahnik、Paloma Wool和 Delpozo 等品牌 通 过 服 装和 配饰展 现 出强有 力的 时尚形 象。 西 班 牙 的地中海风 格在 时尚中 体 现 得 淋 漓尽致：大 胆 的色 彩 和印 花 散 发 着温 暖 悠长 的夏日气 息。北 欧 时尚则因严 酷 气候而呈现 出中性色 调 和 实用主义，两者 形成了强烈 的对 比。许 多西 班 牙艺 术 家 和 设 计 师都以 擅 用色 彩 而 闻名，比如高迪 的 桂 尔公 园、达 利 的超 现实主义 和米罗的奇 幻 视觉，他们 都 不惧 使用 喧闹的色 彩 和 新 奇 的形式。将 生活 气 息融 入 服 饰 的的 加 泰罗尼 亚 品牌 Desigual已 经 成 为了浓 重色 彩、涂 鸦 艺 术 和 佩 斯 利 印 花 的代名词。品牌 在 2017年 与 演 员、艺 术 家兼 时尚 设 计 师 Miranda Makaroff合作，颂 扬了印 花、色 彩 和 西 班 牙艺 术。该 合作系列 包 括了一系 列亮 眼 的廓 形：喇 叭裤、泡泡 袖、束 腰 装，以及 原色 和 生动 的印 花。 以高级 定制为灵 感 的品牌 Delpozo也 很 擅长展 现 结 构之 趣 味。 该品牌以宽大 的 袖 子、荷 叶 边等设 计 元 素，以及 充 满 现代 女 性气 质 的华 美 单 品而 闻名于 世。Delpozo的设 计 团 队 表 示，品牌 基因建 立于“色 彩、体 量 和质感 ”之 上。马 德 里 是 品牌 的创 立 地 与 根 据地，也 是 品牌重要 的灵 感 来源。“品牌 的传承 就 在 这 里， ”团队 补充 道， “ 不过于招 摇地使用特定 颜 色 和廓 形 也 是 品牌形 象 的一 部 分。” 正如 Delpozo一样，许 多西 班 牙 品牌为 女 性 提 供了振 奋人心的现代

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风 格。在“雌 雄 同体 ”风 格 逐 渐 流行 的当下，时尚的 重 点 从半 身裙 和 连 衣 裙 转向了方形 轮 廓、深 色调、运 动 鞋 和 精 裁西装 套服，Bimba y Lola自豪 地 在 典 型 女 性 风 格 基 础 上 打造 出现 代 服 饰。令 Bimba y Lola闻名于 世 的 荧 光 色、金 属色 且带 有压 纹商 标 的夸 张 配饰，还有 融 合 科 技 元 素 的 花 卉印 花 及 膝 连 衣 裙，都为 现代 女 性 展 示了 舒 适而经 典 的风 格。西服套 装 并 没有 使用寻常 的细 条 纹 海 军 蓝 或 黑色 材 质，而是 采用了锈 橙 色 灯 芯 绒 和 具 有 视觉冲 击力的 格 纹 图案。 与 钟 爱 彩 虹色 和大体 量 的其他 西 班 牙品牌 不同，Paloma Wool以 印有线 绘 女 性 形 象 的服 饰 开 创了世 界 潮 流。这个 巴 塞罗那品牌 的灵 感 来源是艺 术 家 亨利·马蒂 斯（ Henri Matisse）。“穿 着 打 扮 是为皮 肤 选 择 伴 侣”等品牌 标 语彰显了其 对风 格 的 重 视，也 展 现了风 格对西 班 牙女 性 的 必 要性。 西 班 牙 的配饰 市 场 规 模 宏大。 巴 塞罗那的女 帽品牌 Eliurpi以其优 雅 的 sinamay帽 子而 闻名，这 种 帽 子 有 宽大 的边 缘，缀以华丽的黑色 丝绸 系带，让 人 联 想 到昔日美 好。Eliurpi 是 一 个由两个人 组 成 的小团队，他们 的 视 野 远大，帽 子则 更 大。通 过简单 的设 计，Eliurpi表 现 出了强有力的 时 尚态度。 西 班 牙 的鞋 履 设 计同样新 奇 大 胆。据说传 奇 设 计 师 Manolo Blahnik的灵 感 来源于 他 成长 的地 方：加 那利 群 岛。他夺人 眼球 的鞋 履 设 计 常常 映 射出西 班 牙 的 热 带 元 素。 众 所周知，Blahnik不 喜 欢 笨拙 的鞋 跟，因而他设 计 的鞋 总是有着优 雅 的 细 高跟，他认 为 这 样可以更 有 效 地美 化 腿 部 线 条。设 计 师的 2019春夏系列 以现代艺 术、雕 塑和 意 大 利 建 筑 为灵 感，采用褶 皱 皮革、扇贝 边、尖 头以及 宝石装 饰，呈现 出了典 型 的 Manolo Blahnik风 格。

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与 世界上其他 地 方不同的是，在 西 班 牙 时尚中，衣 装 打 扮 传 递 着身 份 认同感。在不失 舒 适 度 和 实用性 的 前 提下，西 班 牙 设 计 师 通 过 颜 色、 体 量 和印 花 表 达出了活力四射 的当 地文化。Desigual、Bimba y Lola和 Paloma Wool的主 打 款 就 是日常 穿 着 的理 想 选 择，而 Delpozo和 Manolo Blahnik则 适合更特别 的场 合。漫 步 于马 德 里 的街 道 上，您能注 意 到，这 里 的女 性极 少 使用单色，相 较 之下， 褶 皱 边饰 和印 花则 随 处可见。

44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购 物区中的 30多 万家 商店消费 时，环 球 蓝 联 购 物 退 税 服务（Global Blue Tax Free Shopping）为 您 节省购 物 开 销。 每 年大 约有两千六百多万名游客 享用 环 球 蓝 联（Global Blue）的 购 物 退 税 服务，何 不加入他们 的行 列？您只需 在 购 物 时留意 环 球 蓝 联 Global Blue）的蓝 星标 志，或 直 接 问询 商家是 否 提 供 环 球 蓝 联 Global Blue）退 税 服务，然后 遵 循以下简单 的退 税 流 程即 可：

1. 购 物消费 无论 您 在 哪里 购 物，请向商家索要 环 球 蓝 联 退 税 表 格（Global Blue Tax Free Form），并 保存 好购 物 票 据。 2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜 台，出示 退 税 表 格和 相 关 票 据，获 取 海 关印章，然后再到 环 球 蓝 联 的 退 税 点领 取 退 税 款。

50 联 系方式 : taxfree@ globalblue. com + 421 232 111 111 退 税 服务帮 您 节省高达 15. 7%的商 品购 买 价。请 注 意：您 收 到 的最 终 退 款 是 增 值 税 VAT总 额 减去 手 续 费。如 果您 选 择即刻 现 金 退 税，部 分机 场 还 将以 退 税申请 表为单位收 取 现 金 退 税手 续 费。

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РУССКИЙ ПЕРЕВОД

28: TO THE MAX НА МАКСИМУМЕ Испанские модные бренды любят принты, объемные силуэты и яркие цвета. Ребекка Риз-Эванс отмечает, что такой стиль отражает жизнелюбие, свойственное средиземноморским жителям globalblue.cn | globalblue.ru

Всем известно это особое испанское чувство стиля: «Испанские женщины ценят комфорт и радостное настроение в одежде, – отмечает дизайнерская команда бренда Delpozo. – Они предпочитают элегантность и классическую роскошь, но при этом не боятся цвета и принтов». Они сочетают средиземноморский шарм, заимствованный в Италии, и характерную для Парижа непринужденность в образе. Испанки излучают уверенность в своем стиле и не страшатся избыточности. Испанские бренды Zara, Mango, Massimo Dutti и Stradivarius стали лидерами на рынке доступной одежды, поскольку создают вещи в русле актуальных трендов. А истинную узнаваемость испанскому стилю принесли дизайнеры, работающие в более дорогом сегменте. Испанская мода такая же яркая, жизнерадостная и энергичная, как культура этой страны. Ее основой стали пейзажи, искусство и образ жизни на Иберийском полуострове. Бренды Bimba y Lola, Desigual, Manolo Blahnik, Paloma Wool и Delpozo используют в своих коллекциях одежды и аксессуаров цвета, принты и объемные силуэты, чтобы выразить всю мощь и энергию, заложенную в национальной идентичности. Средиземноморское расположение Испании максимально проявляется в национальной моде, и яркие цвета и принты навевают мысли о долгом теплом лете. И это полная

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противоположность северному стилю с его нейтральными оттенками и функциональным подходом, оправданным суровым климатом. К смелым цветами и необычным формам прибегали и многие испанские художники и дизайнеры: достаточно вспомнить хотя бы Парк Гуэль Гауди, сюрреализм Дали и живопись Миро. Вот и каталонский бренд Desigual активно использует контрастные оттенки, граффити и принты пейсли и тем самым привносит жизнелюбивое настроение в одежду. В 2017 году вместе с актрисой, художницей и дизайнером Мирандой Макарофф бренд выпустил коллекцию, построенную вокруг принта, цвета и испанского искусства. Все вошедшие в нее вещи пронизывала любовь к жизни: свободные брюки, рукава-буфф и перетянутые талии были выполнены в основных цветах и украшены принтами. Модный дом Delpozo, вдохновленный высокой модой, также отличается жизнелюбием. Пышные силуэты с кружевами и объемными рукавами обращаются к современным представлениям о женственности. Дизайнерская команда Delpozo строит идентичность бренда на «цвете, объеме и текстуре». Одним из главных источников вдохновения для них стал Мадрид – город, в котором бренд был основан и располагается до сих пор. Дизайнеры называют это «наследием бренда», добавляя: «В каком-то смысле идентичность проявляется в использовании одних и тех же

цветов и силуэтов, но всегда неочевидным способом». Как и Delpozo, многие испанские бренды предлагают женщинам жизнерадостный стиль. На фоне повсеместной андрогинности, с выраженным акцентом на квадратные формы, темные тона, кроссовки, костюмы и брюки, Bimba y Lola уверенно исповедует женственность с современным подходом. Славу бренду принесло умение привносить удобство в классические модели. Это проявилось в объемных аксессуарах с логотипом и флуоресцентной или металлизированной отделкой, а также цветочных платьях-миди со специальной отделкой. Bimba y Lola никогда не выпустит обычный полосатый костюм стандартного темно-синего и черного цвета: у этого бренда обязательно будет ржаво-оранжевый вельвет или бросающаяся в глаза клетка. Марка Paloma Wool избрала иной подход и присоединилась к мировому тренду на принты с помощью рисунков из линии, подчеркивающих женственную форму. Этот барселонский бренд вдохновляется произведениями Анри Матисса, и слоган «одеваться – значит выбирать компаньона для своей кожи» в полной мере отражает взгляды компании на важность стиля и его существенную роль в жизни испанских женщин. Аксессуары в Испании представлены в большом разнообразии. Барселонский бренд головных уборов Eliurpi производит шляпы синамей, которые своими широкими полями и роскошными

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черными бантами переносят своих обладательниц в былые эпохи. У Eliurpi небольшая команда из двух человек, зато много фантазии и еще больше шляп, и эта марка способна сделать сильное заявление из простых моделей. Все это справедливо и для испанской обуви. Легендарный дизайнер Маноло Бланик никогда не забывает о áанарских островах, где он вырос. Поэтому его дерзкие модели часто содержат и напоминания о тропической природе. Бланик демонстративно не любит тяжелые платформы, и его туфли всегда возвышаются на тончайшем каблуке, который, по его убеждению, дополняет ногу намного изящнее. áоллекция весна-лето 2019 посвящена современной живописи, скульптуре и итальянской архитектуре. В ней есть все характерные для Manolo Blahnik элементы: кружевная кожа, фестоны, острый носочек и декор из камней. Мода в Испании отличается от других стран. Сохраняя комфорт и практичность, испанские дизайнеры подчеркивают жизнелюбие, свойственное их культуре, через цвет, объем и принт. áлючевые модели от Desigual, Bimba y Lola и Paloma Wool идеальны для повседневного ношения, а Delpozo и Manolo Blahnik созданы для особых случаев. Прогуляйтесь по улицам Мадрида – и вы заметите, что женщины здесь почти никогда не обходятся одним цветом. Напротив, кружева и принт – вот их подлинная сила. globalblue.ru | globalblue.com

44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE

СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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Контакты: taxfree@globalblue.com +421 232 111 111 Сэкономьте до 15.7% на стоимости покупок (в отдельных случаях может быть установлена минимальная сумма покупки). Пожалуйста, примите к сведению, что конечная сумма возврата составляет сумму НДС за вычетом административной комиссии. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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TRADUCCIÓN AL ESPAÑOL 28: TO THE MAX AL MÁXIMO

El color, los estampados y el volumen son los elementos que caracterizan a los diseños de las marcas de moda españolas. La combinación extravagante es reflejo de la vitalidad de este país mediterráneo, afirma Rebecca Rhys-Evans La mujer española es conocida en todo el mundo por su atractivo y sentido del estilo. “Existe una cierta sensibilidad sobre la comodidad y la alegría a la hora de vestir”, tal y como observa el equipo de diseño de la marca de lujo Delpozo. “Es muy elegante y posee una elegancia clásica. Dicho esto, a la mujer española no le da miedo los colores y los estampados.”

Al combinar el glamur mediterráneo que se encuentra en Italia con una actitud más relajada (como la parisina), la mujer española irradia confianza con las prendas que elije. Son toda una declaración de intenciones y no tienen miedo en ser extravagantes.

Marcas españolas como Zara, Mango, Massimo Dutti y Stradivarius han sido pioneras en la moda callejera al ofrecer moda que se centra en las tendencias.

No obstante, son los diseñadores

españoles con un nivel más lujoso los que han consolidado una identidad para la moda del país.

Colorida, viva y poderosa, la moda española refleja la cultura de la nación. Se inspira en el paisaje, el arte y el carácter de la península ibérica. Marcas como Bimba y Lola, Desigual, Manolo Blahnik, Paloma Wool y Delpozo utilizan el color, los estampados y el volumen no solo en su ropa, sino también en sus accesorios, para expresar un gran sentido de fortaleza en su identidad.

La ubicación de España (cerca del mar Mediterráneo) se ve muy reflejada en la moda del país: colores y estampados atrevidos que evocan veranos largos y cálidos.

Esto contrasta con el estilo nórdico, con sus tonalidades neutras y un enfoque práctico de la moda debido a su clima más duro. Muchos de los artistas y diseñadores españoles son conocidos por el uso que hacen del color. Tomemos el ejemplo de Gaudí y su Park Güell, Dalí y el surrealismo o Miró y su visión fantástica; ninguno de ellos tenía miedo de usar tonalidades llamativas y formas atrevidas.

La marca catalana Desigual se ha convertido en sinónimo de tonalidades llamativas, el arte del grafiti y los estampados cachemira, así como por inyectar vitalidad en sus prendas. En 2017, la marca celebró sus estampados, colores y arte español en una colaboración con la actriz, artista y diseñadora de moda Miranda Makaroff. La colección incluía grandes siluetas con pantalones acampanados,

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mangas abullonadas y cinturas ajustadas, así como colores primarios y estampados vívidos.

La estructura también es novedosa en la casa Delpozo, que recibe la inspiración de la alta costura. Esta marca es conocida a nivel internacional por sus mangas voluminosas, volantes y piezas exuberantes que potencian la feminidad contemporánea.

Según el equipo de diseño de Delpozo, el ADN de la marca se basa en el “color, volumen y textura”. Madrid, la ciudad donde se fundó la marca y la que sigue siendo su sede, también constituye una inspiración clave: “Se trata del legado de la marca”, comenta el equipo y añade que “parte de la identidad recae en utilizar ciertos colores y siluetas sin que sea algo demasiado obvio”.

Al igual que Delpozo, muchas marcas españolas ofrecen estilos modernos y estimulantes para la mujer. En una era en la que la androginia está de moda (haciendo énfasis en formas cúbicas, las tonalidades oscuras, las zapatillas de deporte, los trajes y pantalones confeccionados a medida en lugar de faldas y vestidos) Bimba y Lola están orgullosas de ofrecer una interpretación contemporánea de los estilos típicamente femeninos.

Conocida por sus accesorios exagerados y ornamentados con el logotipo en tonalidades fluorescentes o metálicas, así como por sus vestidos midi en estampados florales con globalblue.com

elementos técnicos, la marca Bimba y Lola ofrece comodidad en estilos clásicos para una mujer moderna.

La confección no se presenta con las rayas finas en azul marino o negro habituales, sino en pana de color naranja óxido y cuadros impactantes.

A diferencia de otras marcas españolas que apuestan por tonalidades multicolores y volumen, Paloma Wool ha sido pionera en la tendencia mundial de utilizar estampados en la ropa con dibujos lineales que emulan la figura femenina. La marca con sede en Barcelona se inspira en los trabajos del artista Henri Matisse y su uso de eslóganes como “vestirse es elegir un compañero para tu piel”, que reflejan su opinión sobre la importancia del estilo y cómo es un aspecto esencial para la mujer española.

Los accesorios en España se ofrecen a gran escala. La sombrerera barcelonesa Eliurpí es conocida por sus sombreros elegantes de sinamay que, completados con alas anchas y lazos negros suntuosos, recuerdan a una época pasada. Eliurpí, que consta de un pequeño equipo de dos personas con una gran visión y unos sombreros aún mayores, hacen toda una declaración de intenciones con unos diseños simples.

El calzado español es normalmente igual de atrevido. Se dice que el diseñador legendario Manolo Blahnik se inspira en las Islas Canarias, donde creció. Con frecuencia, sus diseños de calzado

55

llamativos son un reflejo de los elementos tropicales de España.

Blahnik detesta notoriamente lo tosco de las plataformas por lo que con frecuencia sus zapatos cuentan con elegantes tacones stilleto, ya que cree que complementan la pierna de una manera mucho más efectiva. La colección primaveraverano 2019 del diseñador está influenciada por el arte moderno, la escultura y la arquitectura italiana.

En el diseño insignia de Manolo Blahnik hacen pacto de presencia tanto elementos como los volantes de cuero, bordes festoneados, acabados en punta, así como las ornamentaciones con joyas.

A lo largo de España existe un sentido de la identidad a la hora

de vestirse que es imposible de comparar con otras partes del mundo. Sin perder de vista la comodidad y la funcionalidad, los diseñadores españoles plasman la vivacidad de su cultura mediante el impacto del color, el volumen y los estampados. Los estilismos clave de Desigual, Bimba y Lola y Paloma Wool son ideales como ropa diaria, así como Delpozo y Manolo Blahnik para aquellas ocasiones extraespeciales.

Pasee por las calles de Madrid y se dará cuenta de lo poco que utiliza la monocromía la mujer española; en su lugar, los volantes y estampados son sinónimo de poder.

44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE CUANDO ESTÉS DE COMPRAS POR EL MUNDO, COMPRA TAX FREE

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NATURALLY CHIC A rose gold choker by Suma Cruz will make an outfit look extra special. Nature is the foremost inspiration of this Spanish brand; insects, birds and plants are translated into ethereal creations that are designed to adorn necks, wrists, hair and more. The fronds Save up to 15.7% by shopping tax free, see page 44

of this choker look as if they have been taken straight from a fern and simply dipped in gold – to stunning effect. fm Suma Cruz choker, €980, El Corte Inglés, Calle de Serrano 47, 28001 Madrid, +34 91 432 5490, sumacruz.com FOR MAP GO TO PAGE 38

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

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