SHOP Paris Style AW15

PARIS | 巴黎

PARIS Style Edition Autumn/Winter 2015/16

Page 26 BURNING DESIRE: discover France’s evocative luxury scented candles

Paris Quartier Latin - Lyon - Thonon-les-Bains - Sallanches - Toulouse/Labège - Strasbourg Albertville - Marseille - Grenoble - Chambéry (ouverture début 013)

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Carte Cadeau Soyez certain de faire plaisir en offrant ce choix avec notre carte « cadeau » utilisable en boutique ou sur notre site Internet.

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Paris Quartier Latin

Un village de 30 boutiques autour du 48, rue des Écoles

Lyon Thonon-les-Bains Sallanches Toulouse-Labège Strasbourg lbertville Marseille Grenoble Chambéry - La boutique 100 % Coin des ffaires

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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Чехия Düsseldorf Estonia Frankfurt French Riviera

‫دليل ألانيا‬ 德国指南

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Welcome to Paris

Hanover Helsinki Area

Discover the best of this vibrant European capital with SHOP. Read about luxury scented candles on page 26, Être Cécile’s chic, cuttingedge collections on page 34, and much more.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save an average of 12% when shopping in France. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Paris. For the very latest information, visit globalblue.com.

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ILLUSTRATION: MATT MURPHY

CONTRIBUTORS

Frances Wasem Frances Wasem is a contributing editor at Harper’s Bazaar magazine, and has also written for Stella magazine and the Times.

She has interviewed fashion icons from Christian Louboutin to the corset maker Mr Pearl and flm stars including Lauren Bacall, Lauren Hutton, Ali MacGraw and Jane Fonda. globalblue.com

Matt Murphy Illustrator Matt Murphy created this season’s striking cover for SHOP Paris Style. His eye-catching and atmospheric approach makes him the perfect choice to portray the evocative power of fragrance and memory, inspired by our feature on luxury scented candles on page 26. A full-time illustrator of editorial commissions since 2006, Matt has produced work for publications including the Guardian, New York Times and Economist.

Explore our archive of cover illustrations at globalblue.com/covers.

Dominique Fenn Dominique Fenn is a writer and creative consultant specialising in luxury fashion and lifestyle.

She currently works for the Dazed Group and has previously contributed to i-D magazine and AnOthermag.com. In this issue she profles Être Cécile, a contemporary brand which is taking the fashion world by storm.

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SHOP FLOOR PU BL ISH I NG

E DI TOR I A L Editor-in-chief Emma Cheevers

Managing editor Sally McIlhone Cover illustrator Matt Murphy Contributors Dominique Fenn, Frances Wasem

Publisher

James Morris

Online managing editor Kirsty Welsh Online production assistant Marina Nelson Online writer Emily Scrivener Chinese editor Yuan Fang

Production editor Caterina Mazzolai

Associate Chinese editor Junjie Dou

Acting production editor Ruairidh Pritchard

Chinese contributing editor Qingya He

Production assistant Katie Muxworthy

Chinese editorial assistants Yunhan Fang, Yangzi Liang

Features editor Verity Hogan

Chinese translators Yin Shi, Chenguang Yi, Aiyang Zou

City guide and lifestyle editor Isabella Redmond Styles

Translation services Language Connect

Fashion editor Ximena Daneri

Commercial editor Gemma Latham

News editor Hannah Lewis

Commercial artworking assistant Samantha Junak

Fashion and news assistant Theresa Harold

Commercial artworking intern Kiranjeet Kaur

Fashion coordinator Fani Mari

GLOBA L BLU E F R A NCE Country manager Francis Chommaux Marketing sales manager Lucie Delahaye Marketing coordinator Juliette Pavageau Global Blue France, 18 rue de Calais, 75009 Paris, France +33 (0)1 4161 5151

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Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Creative editor/ deputy picture editor Sarah Beyts Assistant picture editor Grace Bird Picture assistants Mónica R Goya, Charlotte Rogers Art direction Design by S-T Artwork editor Simon Thompson Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Tom Knight

Head of digital Eamonn Leacy Digital campaign manager Nina Kobalia Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Production assistant Sammy Ha Developer Mohammed Hakki Digital production manager Andrew Lugton Advertising and partnership manager Riccardo Canini

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Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication.

Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

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CONTENTS

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

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P RO D U C T S 12 Check Out SHOP selects a standout piece from Paris this season 14 Products Key looks for the season, from fashion and footwear to jewellery and accessories 18 Street Style Our pick of Paris’s best dressed for autumn/winter 2015/16 N EWS 20 Shop Window One store not to be missed in Paris 22 News Seasonal updates on shops, services and new products

34 Making a Statement In a city synonymous with luxury, the fashion rebels at Être Cécile are challenging tradition with its contemporary collections.

Dominique Fenn meets the designers behind the label CI T Y GU I DE 41 Maps and guides to the key shopping areas of Paris ESSENTIA LS 54 How To Shop Tax Free The simple steps to saving money on your shopping T R A N S L AT I O N S

57 美文翻译 60 Traductions françaises

F E AT U R E S 26 Cover Story: Bright Sparks France’s historic luxury candle makers are lighting the way as scented candles become increasingly regarded as home essentials, reports Frances Wasem

SOU V E N I R 66 The essential item to bring home

Above: some of the best street-style looks in the city were seen at Paris Fashion Week autumn/winter 2015/16

12 | P RO D U C T S

NATURALLY COLOURFUL Delicately crafted from emeralds, rubies and brightly coloured laquer set into blackened 18-carat white gold, these eye-catching drop earrings are characteristic of jewellery designer Solange AzaguryPartridge’s bold and modern style. The earrings are part of the Chromance collection, an eclectic range of necklaces, rings and earrings which celebrates AzaguryPartridge’s long-standing love

afair with colour. Their design was inspired by the aloe vera plant, which has brightly coloured fowers and is best known for its medicinal properties. As with all of her collections, Azagury-Partridge has taken time to fnd beauty in the unexpected. hl Solange Azagury-Partridge Chlorophyll Aloe Vera earrings, price on request, Solange Azagury-Partridge, Hôtel Costes, 239 rue SaintHonoré, 75001 Paris, +33 (0)1 4244 5021, solange.co.uk for map go to page 47

*

Save an average of 12% by shopping tax free, see page 54

PHOTO: SOLANGE AZAGURY-PARTRIDGE

CHECK OUT

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STAY NEUTRAL Steer away from black this winter and infuse your wardrobe with elegant, earthy tones of beige and brown 1

1. Marella coat, €332, Marella, 18-20 place de la Madeleine, 75008 Paris, +33 (0)1 5330 7313, marella.com 2. Dodo charm bracelet, from €100, Dodo, 350 rue Saint-Honoré, 75001 Paris, +33 (0)1 4260 3155, dodo.it

3. Givenchy earrings, €490, Givenchy, 28 rue du Faubourg Saint-Honoré, 75008 Paris, +33 (0)1 4268 3100, givenchy.com 4. Cos trousers, €79, Cos, 3 rue de Grenelle, 75006 Paris, +33 (0)1 4048 2850, cosstores.com

Save an average of 12% by shopping tax free, see page 54

S H O P | 15 2

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PHOTO: (6) STANILAS WOLFF

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5. Salvatore Ferragamo scarf, €295, Salvatore Ferragamo, 45 avenue Montaigne, 75008 Paris, +33 (0)1 4723 3637, ferragamo.com 6. Chloé bag, €1,900, Chloé, 253 rue Saint-Honoré, 75001 Paris, +33 (0)1 5504 0330, chloe.com

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7. Mango shoes, €59.99, Mango, 6 boulevard des Capucines, 75009 Paris, +33 (0)1 5330 8270, mango.com

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CITY SAFARI

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Get the outdoor look with khaki and brown tones

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2. Loewe bag, €2,400, Loewe, 46 avenue Montaigne, 75008 Paris, +33 (0)1 5357 9250, loewe.com

4. Tumi iPhone 6 case, €75, Tumi, 245 rue Saint-Honoré, 75001 Paris, +33 (0)1 4579 7030, tumi.com 5. Ermenegildo Zegna trainers, €450, Ermenegildo Zegna, 50 rue du Faubourg Saint-Honoré, 75008 Paris, +33 (0)1 4451 1991, zegna.com

3. Hackett gloves, €155, Hackett, 58 rue de Rennes, 75006 Paris, +33 (0)1 4549 1893, hackett.com

Save an average of 12% by shopping tax free, see page 54

PHOTO: (4) © GSI COMMERCE

1. Moncler coat, €950, Moncler, 7 rue du Faubourg Saint-Honoré, 75008 Paris, +33 (0)1 5305 9215, moncler.com

made for the modern trail

introducing the black forest collection.

Apparel, Footwear & Accessories Timberland.com

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STREET STYLE

PHOTOS: MELANIE GALEA/THESTREETMUSE.IT

The fashion crowd were on red alert at Paris Fashion Week, with this vibrant colour worn head to toe or embraced as a backdrop

Save an average of 12% by shopping tax free, see page 54

S H O P | 19

globalblue.com

20 | N E W S

PHOTO: BRYAN DERBALLA

SHOP WINDOW

JOIN THE CREW American lifestyle label J Crew has recently opened a new store in Paris, its frst in France. The brand, which is favoured by Michelle Obama and a host of celebrities, opened its new boutique in the Marais district of the fashion capital earlier this year. Boasting a stunning skylight and exposed brickwork, the new store interior perfectly refects the understated

glamour of the clothes on ofer.

Take time to explore the brand’s beautiful selection of jewellery and footwear. You can sink into the store’s comfortable sofas as you try on a pair of shoes or three. The essential item to take home has to be a piece of J Crew’s signature cashmere for the cooler autumn months. sm J Crew, 12 rue Malher, 75004 Paris, +33 (0)1 4454 5750, jcrew.com * for map go to page 49

Save an average of 12% by shopping tax free, see page 54

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CRYSTAL CLEAR Step into L’Eclaireur and discover the ultimate shopping experience. Founded as a retail concept by Martine and Armand Hadida in 1980, L’Eclaireur was originally housed in the basement of a gallery on the avenue des Champs-Élysées. The frst store opened in Paris 10 years later and the brand continues to ofer the latest and most innovative menswear and womenswear designs, as well as selected ornaments.

L’Eclaireur brings together fashion, art, jewellery, technology and glass design. fm L’Eclaireur, 10 rue Boissy d’Anglas, 75008 Paris, +33 (0)1 5343 0370, leclaireur.com

BE BOLD Internationally renowned as the home of contemporary ready-to-wear men’s fashion, Paris has recently added to its roster of world-class fagship boutiques with the opening of Études Studio’s new store.

Located in the historic Marais district, surrounded by the city’s hippest fashion boutiques and art galleries, the store was designed in partnership with Parisian architectural agency Ciguë, and echoes the brutalist and urban aesthetic that infuences the brand’s collections. A central concrete beam stretches Save an average of 12% by shopping tax free, see page 54

S H O P | 23

TIME TO SHINE The latest timepieces from Swarovski’s Winter Garden collection will appeal to the magpie in all of us. Providing a welcome pop of both colour and sparkle, the otherwise minimal face design – which comes in three bold colourways – is circled by a ring of the brand’s world-famous crystals. Swarovski’s collections are always versatile and on-trend, with watches, jewellery and accessories designed to suit every occasion. Great for wearing every day, the Winter Garden collection is also elegant and special enough for the evening. hl Swarovski, 146 avenue des Champs-Élysées, 75008 Paris, +33 (0)1 4561 1380, swarovski.com * for map go to page 46 through the centre of the store, and whites and greys dominate its colour palette, ensuring that the clothes and accessories on display are the main focus. All of the Études Studio ready-to-wear collections will be stocked in store, alongside limited-edition pieces which will only be available to purchase exclusively from this new fagship. With a selection of carefully edited artwork and photography, this is a must-visit store for fashion fans and art lovers alike. rp Études Studio, 14 rue Debelleyme, 75003 Paris, +33 (0)1 4996 5662, etudes-studio.com globalblue.com

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TAKE A DIP Frustrated by a lack of elegant swimwear, Christophe Vérot created his own range and launched Robinson les Bains in 2007. The brand’s aesthetic was a refreshing change from the sport-focused products of other swimwear companies and approached swimwear from a fashion point of view. This year, the Parisian label opened its frst store in its home city. th Robinson les Bains, 14 rue Saint-Claude, 75003 Paris, +33 (0)1 4277 6039, robinsonlesbains.com

COMMUNE IN MARAIS French menswear brand Commune de Paris 1871 opened its frst monobrand boutique in Paris this April. Located in the heart of hip, historic Marais, the boutique houses the brand’s current collections as well as exclusive

and reissued pieces. Designed by Marie Pugliesi-Conti, the store also features a wall dedicated to artists and collaborations, and the signature patriotic red and blue colours of Commune de Paris 1871 are used throughout. fm Commune de Paris 1871, 19 rue Commines, 75003 Paris, +33 (0)1 8362 9701, communedeparis1871.fr

Save an average of 12% by shopping tax free, see page 54

S H O P | 27

France’s historic luxury candle makers are lighting the way as scented candles become increasingly regarded as home essentials, reports Frances Wasem

BRIGHT SPARKS There can be no more powerful illustration of the widespread popularity of the scented candle than the 2011 wedding of Britain’s Prince William to Kate Middleton.

The bride transformed the Gothic interior of London’s Westminster Abbey into a luscious green forest, using maple trees. What really hit the headlines, however, and garnered column inches in many an interior magazine, were the Jo Malone candles that flled the air with their sweet foral scent.

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The candles were a personal touch by the bride and they also refect what is now an international obsession. Sales of scented candles have reached the millions, with hundreds of diferent brands on the market. The once humble candle industry has grown into a luxury lifestyle experience, including room scents, candle melts and, most recently, scented matches. It’s a striking example of how an industry – which arguably should have died out with the invention Lef: Cire Trudon is one of the world’s oldest scented candle makers

28 | F E AT U R E S

of the electric light bulb – can become a global phenomenon.

The candle itself has become a coveted luxury item, used to add atmosphere to a room.

Cire Trudon is one of the oldest candle makers in the world. The brand was founded in 1643 and supplied candles to the court of Louis XIV, Marie Antoinette and Napoleon Bonaparte. It is believed that, in 1811, Bonaparte gave a Cire Trudon candle as a gift to his son on his birth. The candle was embellished with three pieces of gold that depicted the shape of the baby’s head. Combining its unique mix of palm oil, rice, soy and copra, with its distilling method, the company created the perfect, durable candle, and Cire Trudon has always understood that the candle could be a luxury accessory.

Today, Cire Trudon is one of the most renowned candle makers Above: Jo Malone decorative scented candles

in the world. It is celebrated for its hard-blown glass containers designed in Italy, rich scents and designer collaborations, including partnerships with Giambattista Valli and French-Turkish jewellery designer Yaz Bukey. Julien Pruvost, the company’s executive director, says the house works with six ‘noses’ – perfumers – to add complexity to its scents. ‘Candles can bring back the smell of a vacation, a memory – that’s the power of scent,’ he explains. The company is truly artisanal in its approach and has even commissioned the artist Lawrence Mynott to create illustrations for each candle scent.

French perfumer Diptyque is one of the biggest names in the industry. When the company started making scented candles in 1963, it quickly gained a cult following. The brand produced three scents, Thé, Cannelle and

30 | F E AT U R E S

Aubépine, and international fashion editors were soon bringing Diptyque candles back from Paris to feature in their pages. The company reached the mainstream when its blackcurrant and rose Baies candle was featured on a hit US television show.

This exposure introduced Diptyque candles to a whole new audience and helped pave the way for a new wave of international candle perfumers, from Tom Ford and Miller Harris to Acqua di Parma. Historic perfume houses, such as Guerlain and Dior, have also started to create scented candles alongside their famed fragrances.

Today, almost every dinner party, charity gala or art gallery opening you attend will be flled with the aroma of scented candles. Even boutiques have embraced the trend, with Lanvin’s Parisian fagship burning Diptyque’s Baies.

The choice of candle scent is a very personal one and is intrinsically

PHOTO: MICHEL CECCONI

linked to memory. Art director and model Julia Restoin Roitfeld says that the smell of Diptyque’s Tuberose will forever remind her of her parents and indeed her mother, former editor-in-chief of Vogue Paris Carine Roitfeld, says her home was always flled with this intoxicating, exotic scent.

Kate Moss swears by the sweet and heady smell of Diptyque’s Roses candle while New Yorkbased designer Peter Som burns Diptyque’s Baies in his studio and uses the empty containers to house his pencils.

This global obsession with scented candles has led to ever more creative uses of scent itself.

The celebrated French perfumer Francis Kurkdjian is renowned for fusing fragrance with art, and once famously flled the outdoor ballroom water feature at Versailles with 600 perfumed candles.

Above (from lef): Diptyque’s Cannelle candle is one of the brand’s three original scents; fnishing touches are made to the handcrafed Acqua di Parma Cube candles

PHOTO: NATHALIE BAETENS

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In 2009, Kurkdjian launched his own luxury fragrance house, Maison Francis Kurkdjian, and this elegant brand has gone from strength to strength. His olfactive installations include the creation of a greenhouse of scented bubbles in the Grand Palais in 2010 and, in 2006, he turned the fountains in the gardens of Versailles into a scented basin, so that the smell of orange blossom rose on the force of the fountains and wafted in the evening breeze – an event worthy of Louis XIV himself ciretrudon.com, diptyqueparis.com, franciskurkdjian.com Above (from top): perfumer Francis Kurkdjian, who has created several installations at Versailles, flled the palace’s gardens with scented bubbles in 2008; Guerlain Sumatra scented candles

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MAKING A STATEMENT In a city synonymous with luxury, the fashion rebels at Être Cécile are challenging tradition with its contemporary collections. Dominique Fenn meets the designers behind the label

Chic simplicity is a phrase often used to describe French style, particularly that of Parisian women. However, emulating this enviable aesthetic can prove difcult and even the most fashion savvy can struggle to achieve that certain je ne sais quoi. Être Cécile is a brand which perfectly captures that certain something. Creating extremely covetable collections with Parisian edge, this contemporary 58

/ Traduction en page 63

ready-to-wear label has taken the fashion world by storm to become a serious contender in the last few seasons.

The logo on the Être Cécile website features the phrase presque Parisienne – almost Parisian – and, if you can’t actually live in Paris, this is the next best thing. While the three designers behind the brand are all based in London, French infuences pervade. Être Cécile is named Lef: Être Cécile autumn/winter 2015/16

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streetwear and ready-to-wear, the brand is aimed at women who want to feel comfortable and also look stylish. Sewell, Robinson and Dyas do not consider themselves designers as such. In fact, it is the diversity of their individual backgrounds that has led to the brand’s easy, efortless style.

Sewell is a powerful force in British fashion, responsible for bringing Christopher Kane to renowned British boutique Browns in 2006. She also encouraged JW Anderson to branch out into womenswear after after the grandmother of one of the designers, an Irish-born artist who lived in Paris in the 1960s and had a creative fair for fashion and a love of animal prints.

Initially all three designers remained anonymous but later revealed themselves as Yasmin Sewell, Kyle Robinson and Jemma Dyas. As a collective, they aspire to create ready-to-wear collections inspired by the ‘cleanliness of French style.’ ‘Être Cécile defnes a new breed of contemporary brands, combining the ease and wearability of casualwear, along with considered aesthetics that sit comfortably among designer pieces,’ explains Sewell. ‘Playing on its original identity as a luxury T-shirt label, the brand fnds its voice in subtle injections of humour and light-heartedness, refective of its true essence and approach.’

Occupying the ground between

discovering his menswear designs in 2009. Robinson is the founder of a successful marketing and distribution company and Dyas, a buyer and fashion consultant, has worked closely with a number of leading luxury brands.

‘We wanted to create something fun, easy to wear and accessible but a little bit slicker.

That’s why we use a heavier weight cotton – it’s a little more

Above (from lef): co-founder Yasmin Sewell wearing Être Cécile; a sweater from the brand’s autumn/winter 2015/16 collection

EVE & MAX HAVE BEEN A COUPLE FOR 2 YEARS

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

38 | F E AT U R E S

tailored,’ explains Dyas.

While quality is of the utmost importance, the brand does not take itself too seriously – a fact best demonstrated by its ongoing love afair with punchy slogans such as Am I French Yet? Social media has also played a very important role in the rise of the label, with the designers’ quirky and irreverent outlook suited to Instagram in particular.

Fans of the label include model Jourdan Dunn, blogger and style infuencer Susie Bubble and, not least, Sewell herself, who has been photographed for many aspirational street style sites wearing her own designs.

Predominantly known for its T-shirts and sweaters, the label is planning to launch a fuller collection with a host of new items soon. This autumn/winter, you

can expect a Parisian take on the American high-school dream.

The collection features ditsy heart-print knits, ft and fare cheerleader dresses and chequered jumpsuits balanced with sporty wide-leg trousers, Breton stripes and tight-ftting T-shirts emblazoned with the phrases Petite Amie and Don’t Study – See the World.

Giants of the luxury fashion industry have also taken note of Être Cécile’s infuence and, this season, the brand has collaborated with luxury leather goods brand Aspinal of London. The result is a collection of bags in fve key styles, including the ladylike Mayfair bag, the mini trunk clutch, a tote and a mini rucksack. All the pieces refect Être Cécile’s vision and feature vibrant, clashing colours such as fuorescent green, pink,

Above (from lef): the brand’s autumn/winter 2015/16 collaboration with Aspinal of London; stylist Elisa Nalin wearing Être Cécile

ILLUSTRATION: AVERY NEJAM

S H O P | 39

With its chic, playful aesthetic, Être Cécile is taking the lead at the forefront of a new fashion era yellow and cobalt blue.

‘I love the idea of taking something grown up, classic and serious and messing it up, having fun, taking it to an unexpected place,’ explains Sewell. ‘The brands are so diferent, it’s the unexpected contrast that excites me.’

The label’s relaxed approach to creating clothes signals a shift in the industry and continues to

fuel an ongoing debate – what does luxury mean in this decade?

The contemporary consumer desires luxury, whatever the price, as well as a more relaxed approach to dressing to suit their lifestyle.

With its chic, playful aesthetic, Être Cécile is at the forefront of this new fashion era, and we can’t think of anyone better to take the lead etrececile.com

Above (from top): portrait of Être Cécile co-founder Jemma Dyas; paints in the brand’s workshop

可即时-12％退税

鞋 手袋 饰品

63 ave des Champs-Elysées, Paris 8th 电话：+33 (0)1 42 25 67 31 / 邮箱：www.anntuil.com 每天营业包括星期日

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GUIDE

PHOTO: XIMENA DANERI

Global Blue’s guide ensures you make the most of your trip to Paris with a look at the city’s must-visit destinations, from the best cheesemongers to where to fnd the chicest handbags. For further helpful hints and detailed city guides, check out globalblue.com/paris

A GLIMPSE OF PARIS Above: romantic visitors atach a padlock to one of Paris’s famous bridges as a symbol of enduring love

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Boulevard Saint-Germain, Rue du Four, Rue Saint-Sulpice, Rue de Sèvres & Rue de Grenelle AU VIEUX CAMPEUR : 48 RUE DES ÉCOLES (1KM) ● MAXIMILIEN ● CAROLL ●

MABILLON ● ELEVEN PARIS ● DARMON ● LES PETITES ● AN’GE ●L ● CAREL DU PAREIL AU MÊME ● ● D O D IN ● N ARM G BOSS ● ● A AN ON IE IG L E

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Le Bon Marché

Department Store

PHOTO: XXXXXXX

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● JET SET ● MARISA ● DERBY ● PARALLELE ● MAC DOUGLAS ● MAJE ● COURRÈGES ● HERMÈS

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Rue du Dragon & Rue du Cherche-Midi

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TANYA HEATH ● THIERRY RABOTIN ● JAIME MASCARO ● FEMME SECRÈTE ● LIBERTIE ● LA BOUTIQUE DE LOUISE ● PRIVILEGE ● SIXIÈME ● VICOMTE A ● STEALTH ● SHOE BIZZ ● MICHEL AXEL ● SON TOD’S ● IA R Y K IE L ● RU E DE G REN ELLE ● CO S

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● SCOOTER ● ARCHE ● ARTLING PETITE ● MENDIGOTE ● ALEXA ● RUCKFIELD ● ANNABEL WINSHIP ● PLEIN SUD JEANIUS ● DEMILUNE ● LA SCARPA ● PIÙ ● LARIO

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1. Chez Hisada Both a restaurant and a cheese shop, Chez Hisada is located in the city’s Japanese quarter. Expect utterly delicious French cheeses alongside speciality Japanese sweets, liqueurs and condiments.

Chez Hisada, 47 rue de Richelieu, 75001 Paris, +33 (0)1 4260 7848, hisada.fr 2. L’Affineur Affiné This impressive fromagerie stocks over 100 varieties of cheese. The store also has a restaurant where visitors can sample the cheeses in a range of cooked dishes, from soups to cheesecake.

L’Affineur Affiné, 51 rue Notre Dame de Lorette, 75009 Paris, +33 (0)9 6694 2215, laffineuraffine.com 3. La Vache Dans Les Vignes Positioned by the picturesque Canal Saint-Martin, this compact but charming favourite sells all the classics alongside lesser known specialities for the true cheese connoisseur. Plus there’s also a cosy seating area.

La Vache dans les Vignes, 46 Quai de Jemmapes, 75010 Paris, +33 (0)1 7710 8836, lavachedanslesvignes.fr

46 | G U I D E

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IA GE LE PA RDEL ● C O ● FA U R É RU E C A M B O N

● AUDEMARS PIGUET

● HERVE CHAPELIER ● JOHN GALLIANO ● CHANEL

● LONGCHAMP ● REPETTO ● TARA JARMON ● ANNE FONTAINE

● ● ● ● ● ● ● ● ●

● TOM FORD ● JIMMY CHOO ● ZARA ● COACH ● ALEXANDER MC QUEEN ● VIKTOR & ROLF ● EMPORIO ARMANI ● PARFUMS DIOR ● MIKI HOUSE

RU E SA INT -HO PLACE VENDȎME

● GU ER LA IN ● E GOYA ● DO DO RD ● BA LD IN IN I ● GU CC I

● BOY ZIMMERLI ● ILIAS LALAOUNIS ● OMEGA ● ALEXIS ● DARY'S ● CHOPARD

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MESS IKA ● MORA BITO ● WOLF ORD ● OCTO PUSSY ● CADO LLE ● DEVER NOIS ● LINEA PIU ● CHLOE ● PORT S 1961 ● DSQU ARED 2 ● TUMI ● WEST ON ● YVES SALOM ON ● HOTEL COSTE S ● FRATEL LI ROS SET TI ● RU E DE

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VILEBREQUIN ● F URLA ● MICHAEL KOR S ● & OTHER STORIES ● M UL B ERRY ● VALENTINO ●

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S A IN

CAMILLE FOURNET ●

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CO L ETT ●B L TH E● A BY T U IL CO S O M A S S ●M MOP ● S A INO N T R E E R IE S A R IS TOS T-H O S ● CA B ● JO NOR PEN LU ● É HAL MAL IG ONE ●M M U L O N ’S ● AC BER ●B RY ● PEU ONP T O IN ER FR A T GON EY ● ●M ARD O ● ● G N IE S ELE UES NA M S IR O ●S ● T THE ● S O N E IS A KO O ● S T E L L IT L A N D PLE E S ● P Q U O IA E H IL IO ● ARA ●C ● OLD OT E B OOT EN ● L AC

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S H O P | 47

LE TANNEUR

Le Tanneur designs timeless, chic leather goods. This season, the bag to covet is the Insolente bucket bag. The soft suede epitomises efortless style and the full-grain leather details are a reminder of the brand’s illustrious heritage.

Le Tanneur, 18 rue de Sèvres, 75007 Paris, +33 (0)1 4548 5956, letanneur.com * for map go to page 44

Rue Saint-Honoré West

Rue Saint-Honoré East

48 | G U I D E

PINKO Italian brand Pinko has opened its second fagship store in Paris, in the heart of the 16th arrondissement. The latest collection of clothes and accessories is displayed in the large single-storey boutique, characterised by Italian elegance in design. A VIP room ofers visitors an extra touch of Pinko’s great service.

Rue de Rivoli West

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H&M ZARA HISTOIRE D’OR BOCAGE L’OCCITANE MANGO INTIMISSIMI ETAM LINGERIE STRADIVARIUS OYSHO

FINS BUR Y ● OPT IC 2000 ● CON F DÉC O ● RUE DU FOU RCY

SAINT- PAUL AUX DUC S DE GAS COG NE ● L'AT ELIE R DU CHO COL AT ● ● MAR IONN AUD ● NICO LAS

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NAF NAF ● CLAIRE’S ● DELAVEINE ● MAC ● SWAROVSKI ● LES ENVAHISSEURS ● MAXIMUM ● YVES DORSEY ● COURIR ● LEVIS ● CELIO CLUB ●

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JACK WOLFSKIN ● ILLÉGITIME ● SOLEIL SUCRÉ ● JEAN MARC PHILIPPE ● PRONUPTIA ●

Rue de Rivoli East

● MADURA

LOUVRE RIVOLI

Pinko, 12-14 avenue Victor Hugo, 75116 Paris, +33 (0)1 4426 3146, pinko.it

● PUR E ● OPTI CIEN ● ERA M ● CAM AIEU ● TILT VINTAGE ● CAFE COTO N ● JCREW ● RUDY’S ● MAJ E ORG ● OLIV ER DESF

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S H O P | 49

TOMMY HILFIGER Master of American preppy style Tommy Hilfger has opened a second store in Paris, on the boulevard des Capucines.

Visitors can expect a large range of the brand’s collections such as Hilfger Collection and Tommy Hilfger Tailored, in addition to footwear and accessories.

Tommy Hilfger, 65 avenue des Champs-Élysées, 75008 Paris, +33 (0)1 4561 5455, tommy.com * for map go to page 46

Rue Vieille du Temple, Rue des Rosiers, Rue des Francs Bourgeois & Rue Pavée BIGUINE STORE ● MOÏA ●

JEAN MARIE POINOT ● MAI MAI ● TWINS FOR PEACE ● ● FRED PERRY AMBALI ● GELATI ● ● ZENETHIC ● JAMIN PUECH MANOUSH ● APRIL, MAY ● ● CORPUS CHRISTI OFFICINA SLOWEAR ● ● AESOP MARIONNAUD ● ● JIMMY FAIRLY ● BERENICE ● PALAIS DES THÉS ● COMPAGNIE DE PROVENCE ● NICKEL ANTOINE ET LILI ● ● OLIVER & CO ● LES GEORGETTES ● ACQUAVERDE ● EMILE LAFAURIE RU REPERAGES CSAO ● EB ● PAUL & JOE MAISON ● CARE ● AR FRAGONNARD ● ● ZADIG & VOLTAIRE CLAUDIE PIERLOT ● BE REPETTO ● TT E ● ERES IRO ● R U ● AMERICAN RETRO COSMOPARIS ●

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50 | G U I D E Élysées neighbourhood. The eponymous founder’s passion for cashmere began in the 1980s, when he visited Mongolia.

Eric Bompard, 42 avenue des Ternes, 75017 Paris, +33 (0)1 4409 0494, eric-bompard.com

TOP TIP Eric Bompard Stock up on versatile cashmere layers for the whole family at the recently opened Eric Bompard store in the Champs-

Place des Victoires, Rue du Louvre, Rue Montmartre & Rue d’Aboukir RUE

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Place Of Interest

Located in the Marais district, Tom Greyhound Paris is the frst international outpost of the Korean concept store. It stocks established brands, such as Alexander Wang, alongside up-and-coming labels, such as Wanda Nylon. In fact, the boutique recently collaborated with Wanda Nylon to create a capsule collection of trench coats.

Open since March 2014, the store has earned a loyal and discerning client base.

With its cutting-edge edit of menswear and womenswear, Tom Greyhound is a bright spark in the City of Light.

Tom Greyhound, 119 rue de Saintonge, 75003 Paris, +33 (0)1 4461 3659, tomgreyhound.fr

52 | G U I D E

LA VALLÉE VILLAGE Located just 35 minutes from the centre of Paris, La Vallée Village is host to 110 luxury boutiques as well as a contemporary art gallery. Each boutique typically ofers shoppers discounts of at least 33% of regular retail prices.

La Vallée Village, 3 cours de la Garonne, 77700 Serris, +33 (0)1 6042 3501, lavalleevillage.com Opening times Monday-Sunday: 10am-7pm

HOW TO GET THERE By car from Paris Take the A4 motorway, exit at junction 12.1 and follow the signs to La Vallée Village; 2,300 free spaces mean parking is never a problem.

By car from Reims Leave the A4 at exit 14 and follow the signs for Marne-la-Vallée/Val d’Europe and then for Centre Commercial/Entrée A.

globalblue.com

Shopping Express® coach service La Vallée Village’s Shopping Express® service ofers six daily departures from place des Pyramides, Étoile/Porte Maillot and place du Trocadéro. More information on lavalleevillage. com/shoppingexpress.

By train The closest TGV train station is Marne-la-Vallée-Chessy/ Parc Disney station. By RER train, take line A and exit at Val d’Europe/Serris Montévrain station.

PARIS | 38 Boulevard Des Italiens 38 | Tel. +33 1 402.299.82

| 112 Boulevard Saint Germain | Tel. +33 1 463.306.68 | Galeries Lafayette Haussman | Tel. +33 1 403.725.65

54

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

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Refund Ofces: Galeries Lafayete, 40 boulevard Haussmann, 75009 Paris UME Galerie du Claridge, 74 avenue des Champs-Elysées, 75008 Paris UME Galerie 66, 66 avenue des Champs-Elysées, 75008 Paris UME Galerie Elysées du 26, 26 avenue des Champs-Elysées, 75008 Paris Bucherer, 12 boulevard des Capucines, 75009 Paris 60

/ Traduction en page 65

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TRANSLATIONS 美文翻译

26: Bright Sparks 香烛迷情 随着香薰蜡烛被愈来愈多的人视为家 庭必需品，历史悠久的法国奢侈品蜡 烛制造商们走在了时尚前沿。Frances Wasem报道

2011年英国威廉王子与凯特·米德尔 顿的大婚正是香薰蜡烛被广泛普及的 最有力印证。新娘用枫树将伦敦哥特 风格的威斯敏斯特教堂内部打造成了 甜美的绿色森林。然而，真正引发大 众瞩目，并被许多家居设计杂志专栏 报道的，其实是 Jo Malone的蜡烛，是 它们用甜蜜的花香味弥满空气。 蜡 烛不 仅是 新娘 的私 人 风 格，同时 也 反 映了蜡 烛在国际上 的广泛被 追 globalblue.com

捧。香薰蜡烛的销量已达到数百万， 而市场上流行着数百种品牌。曾经低 微的蜡烛行业，如今摇身一变，成为 了一种奢华的生活方式体验，包括室 内香氛、融化式蜡烛、还有最新流行 的香气火柴。这是一个令人叫绝的现 象——蜡烛这个从电灯泡被发明后便 应当灭绝的物品，如今却被全球消费 者迷恋。用于营造房间的气氛，蜡烛 本身已经 成 为一种梦寐以求的奢侈 品。 Cire Trudon 是世界上最古老的 蜡 烛制造商之一。品牌成 立于16 43 年，并曾向路易十四,玛丽·安托瓦内 特 和 拿 破 仑·波拿 巴的 宫廷供 应 蜡 烛。据信，1811年，拿破仑曾将 Cire Tr u d o n 的蜡 烛作为礼物赠予他刚 刚出生的儿子，点缀着蜡烛的三块黄 金被 描绘成婴儿头部的形状。C i r e Tr udon 公司以其独特的棕榈油、大 米、大豆和椰子核混合成分，结合独 家蒸馏工艺，创造出了完美而持久的 蜡烛。Cire Trudon一直坚信，蜡烛 本来就是一种奢侈品。 如今，Cire Trudon是世界上最著 名的蜡烛制造商之一。它之所以闻名 全球，在于其采用意大利设计的手工 玻璃容器，丰富的香氛种类，以及与包 括Giambattista Valli、法裔土耳其珠 宝设计师 Yaz Bukey等名家的合作。 公司的董事总经理 Julien Pruvost曾 表示Cire Trudon与六位“鼻子”—— 顶级调香师合作，以增加香型的多样 化。 “蜡烛可以带回度假与记忆中的 味 道— — 这 就是 气味的力量， ”他解 释道。公司使用真正的艺术方法设计 香氛，甚至请来了艺术家 Lawrence Mynott为每款香氛蜡烛制作插画。 法国香水品牌 Dipt yque 则是业 内另一巨擘。1963 年公司首次推出香

58 薰蜡烛之后不久，即受到热烈追捧。 当时，Dipt yque 生产了三种香型： 茶（Thé），肉桂（Cannelle），山楂 （Aubépine）。国际时尚编辑们很快 就为Diptyque 撰写专栏。后来，黑加 仑与玫瑰浆果香型蜡烛出现在某个热 门美国电视节目上，Diptyque的香氛 蜡烛随即被主流大众熟知。 这一宣传为Diptyque的香氛蜡烛 开拓了新的受众，也为包括汤姆·福特 （Tom Ford）、米勒·哈瑞丝（Miller Harris）和帕尔玛之水（Acqua di Parma）等香氛领域的后起之秀铺平 了道路。历史悠久的香水品牌，如娇 兰（Guerlain）、迪奥（Dior），亦纷 纷开始生产和旗下著名香水一致的香 薰蜡烛。如今，几乎所有的高端宴会， 慈善晚会或艺术画廊的开幕式上，都 会飘散着香氛蜡烛的芬芳。甚至一些 精品店亦抓住了这潮流趋势，如朗万 （Lanvin）位于巴黎的旗舰店就燃着 来自Diptyque 的浆果（Baies）香氛 蜡烛。 事实上，香氛蜡烛气味的选择是 非常私人的，并且与记忆息息相关。艺 术总监与模特Julia Restoin Roitfeld 透露，Dipt yque 的晚香玉（Tube rose）蜡烛，总是让她回想起父母，尤 其是妈妈——Vogue杂志巴黎版前主 编Carine Roitfeld的家里总是弥漫 着这种醉人而独特的香气。凯特·摩 丝（Kate Moss）深爱Diptyque玫瑰 蜡烛那甜美醉人的味道，而纽约设计 师Peter Som则在工作室内使用Diptyque的浆果（Baies）香氛蜡烛，甚至 将燃尽的空瓶当做笔筒使用。 这种对香氛蜡烛的全球痴迷 使 香 味 被 更创 意 性 地 运用 在 其他 场合。2 0 0 8 年，著名的法国香水师 Fra ncis Ku rkdjia n 擅于将香氛与 艺术相融合，他曾以600 支香氛蜡烛 布满凡尔赛宫的户外舞 池而惊 艳 世 界。2009 年，Kurkdjian 推出了自己 名下优 雅 的奢 华 香水品牌 M a i s o n globalblue.com

Francis Kurkdjian，并不断发展壮 大。他继续创作香氛装置作品，2010 年他把巴黎大皇宫打造成一个充满香 氛泡泡的温室。2006 年，他把凡尔赛 宫的花园喷泉变成了调香盆，橙花香 气通过喷泉升起在晚风中，飘荡在空 气里——绝对是路易十四也会赞赏的 美妙创意。 ciretrudon.com, diptyqueparis.com, franciskurkdjian.com 34: Making A Statement 时尚宣言 在 这座以奢华作为代名词的城 市，Être Cécile的时尚叛逆军则以其 当代艺术系列挑战传统。来看Dominique Fenn对其中设计师们的采访 时髦简约通常是用以形容法式风格的 词汇，特别是提到巴黎女郎的时候。然 而，这种风格是非常难以效仿的，哪怕 再精于时尚技巧，也会发现模仿这种 难以言喻的神秘气质并不容易。 Être Cécile是能够完美捕捉这种 特质的品牌，创造出了令人羡慕的巴 黎人风格。这个现代成衣品牌通过以 往几季的设计在时尚圈刮起一阵Être Cécile风潮。 Êt re Céci le 网站上的标识语写 着“presque Parisienne” ，意思是“几 乎是巴黎人”。实际上，如果你并不生 活在巴黎，那这个品牌就是最合适的 装备。其实品牌背后的三个设计师， 都生活在伦敦。当然，法国对他们影响 深重。Être Cécile这个名字来自于团 队中一位设计师的祖母，他出生于爱 尔兰，1960 年代居住于巴黎，这位艺 术家极具时尚创意天赋，并且非常热 爱动物图案。 起初，这三位设计师以匿名创作，后 来 透 露他们 的名字 分别 是 Ya s m i n Sewell, Kyle Robinson和Jemma

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PHOTO: MELANIE GALEA/THESTREETMUSE.IT

Dyas 。作为一个创意团队，他们以“ 干净的法国风格”为灵感创作成衣系 列。 “Être Cécile定义了新一代品牌概 念，它结合了便装的舒适和实穿性，是 美观大方的设计师作品， ”Sewell解释 说。 “凭借我们早期经营奢华T恤的商 业基础，融入微妙的幽默与轻松活泼 的设计，展现了我们的立身之本与创 意观念。” 品牌通过介于街头风与高级成衣

之 间的风 格，瞄准那 些 既 想保 持 舒 适 着 装，又希望 造 型 时尚的女 性 群 体。Sewell, Robinson和Dyas并不把 自己那么当做设计师。事实上，他们各 自多元化的背景造就了品牌这种轻松 与毫不费力的风格。 S e w e l l 是 英国时尚圈的中坚 力 量，她曾于2006 年将品牌 Christopher Kane引入英国知名买手精品店 Browns；2009年，她发现了JW Anderson 的男装设计，并鼓励其将业务 范围扩大至女装。Robinson曾成功创 建过市场营销与分销公司。而 Dyas是 时尚买手和时尚咨询师，她曾与许多

一线奢侈品牌紧密合作。 “我们想要设计轻松有趣的衣服， 些许奢华，但易于穿着，价格合理。这 是我们选择高支棉的原因——这更像 是高级定制。”Dyas解释道。 尽管品质极端的重要，品牌却并 没有将全部精力放在这里。正如“Am I French Yet?(我有法国范儿吗？)”这 样的简洁口号所体现的，该品牌认识 到社交媒 体对品牌价值的增长 相当 重要，尤其是设计师们塑造的独特有 趣且非常适合在 Instagram传播的造 型。如今，模特Jourdan Dunn，知名 博主与时尚人物Susie Bubble都是品 牌的忠实拥趸。特别是Sewell自己，经 常被许多造型网站拍到她身着自己设 计的服装。 该品牌目前主打 T 恤衫与毛衣， 并计划于 近期推出更多种类 其他服 饰。在这个秋冬，您会看到美国高中 生造型的巴黎式解读。这个系列包括 心形印花针织衫，收腰的拉拉队员微 喇裙，运动风格的方格阔腿连衫裤， 法式紧身条纹 T恤，上面印着“Petite Amie（小女友）”和“Don’t Study – See the World” （别学习了－去周 游世界吧）等独树一帜的标语。 奢 侈 品巨擘们已 经 意 识 到 Ê t r e C é c i l e 的 影 响 力。这一 季，Ê t r e Céci le 与奢华皮具品牌 Aspina l of London进行合作，发布了五款不同风 格的手提包，包括淑女风Mayfair包、 迷你箱式手包、大手提袋与迷你背包。 每件设计都彰显出Être Cécile的特 色，并且采用活泼的亮色，如荧光绿、 粉色、黄色与钴蓝色。 “我喜欢将成熟、经典、正统和一 些杂七杂八有趣的成分混合在一起， 给人带来意料之外的感受， ”Sewell 解 释说。 “这些品牌如此与众不同，正是 这些出人意表的地方使我兴奋。” 该品牌放轻松制作服 装的方法 是行业正在转变的一个信号，也使得 关于“这十年中奢侈品到底意味着什

60 么？”的争论更加热火朝天。无论价格 如何，当代消费者渴望奢侈品，同时也 希望以更加休闲的方式来着装，以适 应自己的生活方式。通过别致而充满 趣味的审美，Être Cécile站在了新时 代时尚风潮的最前沿。除了他们之外， 还有谁能成为领军人物呢？ etrececile.com

54: When You Shop The World, Shop Tax Free

TRADUCTIONS FRANÇAISES

26: Bright Sparks Faire Des Étincelles Les fabricants français historiques de bougies de luxe montrent la voie avec leurs bougies parfumées qui deviennent de plus en plus des accessoires essentiels de la maison, indique Frances Wasem

畅购全球，尊享退税 当您在全球顶级购物区中的 27 万多 家商店消费 时，环 球蓝联（G l o b a l B l u e ）购 物 退 税 服务（ Ta x F r e e Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球 蓝联（Global Blue）获得购物退税， 您怎能错过？您要做的只是寻找蓝星 标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们 简单的退税过程：

1. 消费购物 无论您在哪里消费，请索要环球蓝联 退税表格（Global Blue Tax Free Form），并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城 市的海关柜台请他们在您的退税表格 上盖章，然后再到环球蓝联的退税点 领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费€175. 01即可节约高达购买 价格12 %的税。请注意：最终退款将 包含增值税总额，但是要扣除管理手 续费。部分机场还将以退税申请表为 单位收取现金退税手续费。 globalblue.com

Il n'existe pas d'illustration plus puissante de la grande popularité des bougies parfumées que le mariage en 2011 du Prince William d'Angleterre et de Kate Middleton. La mariée a transformé l'intérieur gothique de l'abbaye de Westminster de Londres en véritable forêt verdoyante grâce à des érables. Mais ce qui

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a vraiment fait les gros titres et rempli les colonnes des magazines de décoration ce sont les bougies Jo Malone qui emplissaient l'air de leur doux parfum foral.

Les bougies constituaient la touche personnelle de la mariée et correspondent à ce qui est aujourd'hui une véritable obsession internationale. Les bougies parfumées se vendent à des millions d'exemplaires, avec plusieurs milliers de marques diférentes disponibles sur le marché. Le secteur des bougies, auparavant relativement modeste, est aujourd'hui synonyme de luxe avec ses parfums d'ambiance, ses cires parfumées et plus récemment ses allumettes parfumées.

Voilà un exemple frappant de la manière dont un secteur qui aurait sans doute dû disparaître avec l'invention de l'ampoule électrique est devenu un phénomène mondial. La bougie est elle-même devenue un article de luxe convoité et utilisé pour créer une ambiance dans une pièce.

Cire Trudon est l'un des plus anciens fabricants de bougies au monde. La marque a été créée en 1643 et a fourni des bougies à la cour de Louis XIV, à Marie-Antoinette et à Napoléon Bonaparte.

Ainsi, en 1811, Bonaparte aurait ofert une bougie Cire Trudon à son fls comme cadeau de naissance. La bougie était ornée de trois pièces d'or représentant la forme de la tête du bébé. Grâce à son mélange unique d'huile de palme, de riz, de soja et de copra et à sa méthode de distillation, la

société a su créer la bougie durable parfaite et Cire Trudon a toujours compris que la bougie pourrait être un accessoire de luxe.

Cire Trudon est aujourd'hui l'un des fabricants de bougies les plus célèbres au monde. Il est réputé pour ses récipients en verre soufé à la main fabriqués en Italie, pour ses parfums puissants et pour ses collaborations avec des créateurs tels que le styliste Giambattista Valli ou le créateur de bijoux franco-turc Yaz Bukey. Julien Pruvost, le directeur exécutif de la société, explique que la maison travaille avec six « nez » (des parfumeurs) qui ajoutent de la complexité à ses parfums. « Les bougies peuvent vous faire retrouver le parfum de vacances, d'un souvenir, c'est ça le pouvoir des odeurs », explique-t-il. La société possède une vraie approche artisanale et a même sollicité l'artiste Lawrence Mynott afn de créer des illustrations pour chacune de ses cires parfumées.

La maison de parfums Diptyque est l'un des plus grands noms du secteur. Lorsque la société a commencé à fabriquer des bougies parfumées en 1963, celles-ci sont rapidement devenues l'objet d'un véritable culte. La marque produisait alors trois senteurs, thé, cannelle et aubépine, et les rédacteurs de mode du monde entier ont tôt fait de rapporter les bougies Diptyque de Paris pour les faire fgurer dans les pages de leurs magazines. La maison a conquis le grand public grâce à sa bougie cassis et baies roses qui

a été présentée dans une célèbre émission de télévision américaine.

Cette exposition a permis aux bougies Diptyque d'atteindre un tout nouveau public et a ouvert la voie à une nouvelle vague de créateurs internationaux de bougies parfumées, de Tom Ford et Miller Harris à Acqua di Parma. Les maisons de parfums historiques, telles que Guerlain ou Dior, ont également commencé à créer leurs propres bougies parfumées en plus de leurs célèbres parfums.

Aujourd'hui, quasiment chaque dîner mondain, gala de charité ou vernissage est accompagné par les senteurs de bougies parfumées.

Même les boutiques suivent la tendance. L'enseigne Lanvin fait ainsi brûler des bougies Baies de Diptyque dans son magasin phare parisien.

Le choix d'une bougie parfumée est très personnel et lié aux souvenirs. Pour la directrice artistique et mannequin Julia Restoin Roitfeld, le parfum de Tuberose de Diptyque lui rappellera toujours ses parents et en efet, sa mère et ancienne rédactrice en chef de Vogue Paris, Carine Roitfeld, raconte que cette odeur exotique et enivrante emplissait toujours l'air de sa maison. Kate Moss ne jure que par l'odeur douce et entêtante de la bougie Roses de Diptyque tandis que le créateur de mode basé à New York Peter Som fait brûler les bougies Baies dans son studio et utilise les récipients vides pour y ranger ses crayons.

Cet engouement mondial globalblue.com

pour les bougies parfumées a poussé à une utilisation toujours plus créative du parfum lui-même.

Le célèbre parfumeur français Francis Kurkdjian est connu pour ses œuvres fusionnant parfum et art. On se souvient notamment de ses 600 bougies parfumées recouvrant la fontaine de la salle de bal de Versailles. En 2009, Kurkdjian a lancé sa propre maison de parfumerie de luxe, Maison Francis Kurkdjian, et cette marque élégante n'a cessé de prendre de l'ampleur depuis. Parmi ses installations olfactives, il entreprit en 2010 de créer une serre de bulles parfumées au Grand Palais et, en 2006, il transforma les fontaines des jardins de Versailles en bassins parfumés. Les efuves de feur d'oranger, ainsi propulsés par le jet des fontaines furent disséminés par la brise du soir – un événement digne de Louis XIV lui-même. ciretrudon.com, diptyqueparis.com, franciskurkdjian.com

PHOTO: MICHEL CECCONI

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34: Making A Statement Une Marque Qui Se Démarque Dans une ville synonyme de luxe, les rebelles de la mode d'Être Cécile défent la tradition avec leurs collections contemporaines.

Dominique Fenn va à la rencontre des stylistes de la marque La simplicité chic est un terme souvent employé pour décrire le style français, en particulier celui des parisiennes. Cependant, égaler cette esthétique enviable s'avère souvent difcile et même les mordus de mode peuvent avoir du mal à obtenir ce je ne sais quoi typiquement parisien.

Mais Être Cécile y parvient à merveille. Avec ses collections d'inspiration parisienne très convoitées, cette marque contemporaine de prêt-à-porter a pris d'assaut le monde de la mode en devenant un concurrent sérieux au cours des dernières saisons.

Sous le logo du site web d'Être Cécile fgure le slogan presque Parisienne et si vous ne pouvez pas vraiment vivre à Paris, c'est ce qui s'en approche le plus. Même si les trois stylistes de la marque sont basés à Londres, les infuences françaises sont évidentes. Être Cécile tient son nom de la grandmère de l'un des stylistes, une artiste née en Irlande qui vivait à Paris dans les années 1960, possédait un véritable sens de la mode et aimait les imprimés animaux.

Au départ, les trois stylistes étaient anonymes, mais leurs noms sont aujourd'hui connus :

Yasmin Sewell, Kyle Robinson et Jemma Dyas. Tous ensemble, ils aspirent à créer des collections de prêt-à-porter inspirées par le côté « propre » du style français. « Être Cécile défnit un nouveau genre de marques contemporaines qui combinent l'aspect pratique et confortable des vêtements casual avec l'esthétique, ce qui leur permet de siéger sans complexe aux côtés des pièces de créateur », explique Yasmin Sewell. « En jouant sur son identité d'origine de marque de T-shirt de luxe, l'enseigne trouve sa voie en injectant des touches subtiles d'humour et de légèreté, à l'image de sa véritable essence ».

La marque, qui occupe le créneau entre le streetwear et le prêt-à-porter, a pour cible les femmes qui veulent se sentir à l'aise dans leurs vêtements tout en restant élégantes. Sewell, Robinson et Dyas ne se considèrent pas comme créateurs en tant que tels.

En réalité, c'est la diversité de leurs expériences individuelles qui a constitué le style sport et naturel de la marque.

Force puissante de la mode britannique, Yasmin Sewell est à l'origine de la collaboration entre Christopher Kane et la célèbre boutique britannique Browns en 2006.

Elle a également encouragé JW Anderson à se diversifer en dessinant pour les femmes après avoir découvert ses créations pour hommes en 2009. Kyle Robinson est le fondateur d'une société de marketing et de distribution couronnée de succès, tandis que Jemma Dyas,

ILLUSTRATION: AVERY NEJAM

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acheteuse et consultante mode, a travaillé étroitement avec plusieurs grandes marques de luxe. « Nous voulions créer des vêtements sympas, faciles à porter et accessibles, mais de bonne qualité. C'est pourquoi nous avons utilisé un coton plus épais pour rendre les vêtements un peu plus ajustés », explique Jemma Dyas.

Même si la qualité prime, la marque ne se prend pas trop au sérieux, comme le montre son amour non démenti pour les slogans percutants tels que « Am I French Yet ? ». Les réseaux sociaux ont également joué un rôle très important dans l'ascension de la marque, le style décalé et irrévérencieux des stylistes correspondant bien à Instagram notamment. Parmi les fans de la marque fgurent le mannequin Jourdan Dunn, la bloggeuse et prescriptrice de mode Susie globalblue.com

Bubble et surtout Yasmin Sewell elle-même qui a été photographiée avec ses propres créations pour de nombreux « street styles ».

Surtout connue pour ses sweats et ses T-shirts, la marque prévoit le lancement prochain d'une collection plus complète avec de toutes nouvelles pièces. Pour la saison automne/hiver, attendezvous à découvrir quelques touches parisiennes dans une collection inspirée du style lycée américain.

Celle-ci comprendra des pulls à motif cœur, des robes de pom-pom girls, des combinaisons à carreaux, des pantalons sport larges, des marinières et des T-shirts moulants imprimés Petite Amie et Don't Study – See the World.

Les géants du secteur du luxe ont également pris note de l'infuence grandissante d'Être Cécile. Cette saison, la marque a ainsi collaboré avec Aspinal of

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London, enseigne de cuir de luxe.

Résultat de cette collaboration : une collection de sacs de cinq styles clés, parmi lesquels l'élégant sac Mayfair, le mini clutch, un fourre-tout et un mini sac à dos.

Toutes les pièces refètent la vision d'Être Cécile et arborent des couleurs éclatantes telles que du vert fuo, du rose, du jaune ou du bleu cobalt. « J'aime l'idée de prendre quelque chose de classique et sérieux et d'y mettre un grain de folie, de le transformer d'une manière inattendue », explique Yasmin Sewell. « Les marques sont tellement diférentes, c'est ce contraste inattendu qui me plait ».

L'approche décontractée de l'enseigne marque un tournant dans le secteur et continue d'alimenter un éternel débat : que signife aujourd'hui le luxe ? Le consommateur contemporain désire du luxe, quel que soit le prix, ainsi que des vêtements plus décontractés qui s'adaptent à son style de vie. Avec son esthétique chic et espiègle, Être Cécile est à l'avant-garde de cette nouvelle ère de la mode, et nous ne voyions pas qui d'autre qu'elle pourrait mieux occuper cette place. etrececile.com 54: When You Shop The World, Shop Tax Free Soyez exonéré des taxes sur vos achats efectués à l’étranger Le service Tax Free Shopping de Global Blue vous permet de faire des économies sur vos achats dans

plus de 270 000 magasins situés dans les meilleurs quartiers commerçants du monde entier.

Alors pourquoi ne pas rejoindre les 26 millions de voyageurs qui se font chaque année exonérer de taxes sur leurs achats grâce à Global Blue? Il vous sufra simplement de rechercher les commerçants afchant notre sigle représentant une étoile bleue ou de demander Global Blue, puis de suivre notre processus simple.

1. Magasin Quel que soit l'endroit où vous faites vos achats, demandez un bordereau de détaxe Global Blue et pensez à bien conserver vos tickets de caisse.

2. Demande de remboursement Lorsque vous vous apprêtez à rentrer chez vous, rendez-vous au service des douanes situé sur votre lieu de départ afn de faire approuver vos tickets de caisse, puis venez chercher votre remboursement dans l'un de nos bureaux de service client.

Contact : taxfree@globalblue.com +421 232 111 111 Dépensez au minimum €175.01 et économisez jusqu’à 12% sur le prix d'achat. Veuillez noter que le remboursement fnal que vous recevrez sera égal au montant total de la TVA moins les frais d’administration. Dans certains aéroports, des frais liés au paiement en espèces pour chaque formulaire d’exemption de taxes vous seront facturés si vous demandez un remboursement immédiat en espèces.

66 | P RO D U C T S

SOUVENIR

THE BAG TO BAG Inspired by architecture, the innovative designs from luxury leather accessory house Perrin feature linear and sculptural details. The La Minaudière bag displays the signature style found throughout the brand’s range of accessories, which takes classic structured shapes and interprets them in a modern style. The caviar-textured leather of the bag will complement any and every outft, while the tortoiseshell frame gives it that

extra-special touch. Perrin was founded as a small glove-making company in 1893 in Saint Junien by Berthe and Victor Rigaudy-Perrin.

The family-run business has since taken its excellent craftsmanship a step further with leather handbags and accessories. The focus on excellent raw materials, harmonious design and innovative tanning techniques is still paramount to the brand to this day. fm Perrin La Minaudière bag, €2,200, Perrin, 35 rue d’Alger, 75001 Paris, +33 (0)1 4236 5354, perrinparis.com

Save an average of 12% by shopping tax free, see page 54

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Diesel Store Etienne Marcel 21 rue Montmartre Paris I Diesel Store Opéra 38 avenue de l’Opéra Paris II Diesel Store Le Marais 21 rue Sainte Croix de la Bretonnerie Paris IV Diesel Store Mabillon 1 rue du Four Paris VI Diesel Store Nice 1 place Masséna 06000 Nice Diesel Store Cannes 154 rue d’Antibes 06400 Cannes Diesel Store Marseille 39D rue Grignan 13006 Marseille Diesel Store Toulouse 4 rue Saint Antoine du T 31000 Toulouse Diesel Store Bordeaux 26 cours de l’Intendance 33000 Bordeaux Diesel Store Grenoble 9 rue de la République 38000 Grenoble Diesel Store Lille 15/23 place Louise de Bettignies 59000 Lille Diesel Store Strasbourg 5 rue du Dôme 67000 Strasbourg Diesel Store Lyon 29 rue du Président Edouard Herriot Lyon II Diesel Store St Tropez 42 rue François Sibilli 83990 Saint-Tropez Diesel Store Monaco 15 rue Grimaldi 98000 Monaco