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EDITOR’S LETTER Austria Barcelona Belgium Berlin Copenhagen 捷克 Düsseldorf Frankfurt French Riviera
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Welcome to Paris
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ILLUSTRATION: ISAAC BONAN
Whether you are travelling for business or pleasure, we can help you discover the very best of this vibrant European capital. Paris has much to offer, as our guide on page 31 reveals. Readers who appreciate exclusive fragrances will enjoy our feature on niche French perfumes (page 22), and in this issue we also visit one of the city’s must-visit gourmet destinations (page 35). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save an average of 12% when shopping in France. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Paris. For the very latest information, visit globalblue.com. For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our news section in this issue. Calculating how much you can save by shopping tax free has never been easier.
HOP-ON HOP-OFF
BUS TOUR Paris Sightseeing
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Open Tour Paris - 13 rue Auber - 75009 Paris
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CONTRIBUTORS
GINGER ROSE CLARK Ginger Rose Clark, SHOP’s news editor, holds an MA in fashion journalism from the London College of Fashion. Before joining SHOP, Ginger worked as a fashion stylist and also wrote for a number of publications. globalblue.com
SALLY MCILHONE As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online.
ILLUSTRATION: MUTI - FOLIO ART
MUTI This season’s cover illustration for the SHOP Paris Style edition was created by Muti, and the studio has also worked with clients including Google, Elle and British Airways. It showcases the city’s traditional café culture, depicting a woman who has stopped to enjoy a coffee as she explores the city’s many luxury boutiques. Discover SHOP Paris and our other editions at issuu.com/globalblue.
5, rue du Cherche-Midi 75006 Paris 326, rue Saint-HonorĂŠ 75001 Paris robertclergerie.com
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SHOP FLOOR E D I TO R I A L
PUBLISHING
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard
Production editor Katie Muxworthy Production assistant Julia Spaeth
Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi
Features editor Hannah Lewis
Translation services Language Connect
Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans
Print Dane Consultancy
Cover illustrator Muti - Folio Art
News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne, Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Editorial intern Hannah Dall Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener
G LO B A L B L U E F R A N C E Country manager Yan Mortreux Marketing sales manager Marie Laporte Marketing coordinators Luisa Montero, Patrice Simeon Global Blue France, Immeuble Kléber, 103-105 rue Anatole France, 92300 Levallois-Perret, France, +33 (0)1 4161 5151
AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital campaign manager Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue
CONTENTS
18 PRODUCTS
PARIS GUIDE
14 Check Out SHOP selects a standout piece from Paris this season 15 Products Key looks for the season, from fashion and footwear to jewellery and accessories
31 Maps and guides to the key shopping areas of Paris, plus SHOP’s unique view of the city’s sights
NEWS
ESSENTIALS 42 How To Shop Tax Free The simple steps to saving money on your shopping
18 Shop Window One store not to be missed in Paris 20 News Seasonal updates on shops, services and new products
TRANSLATIONS
FEATURE
50 The essential item to bring home
44 中文 翻 译 46 Traductions françaises
SOUVENIR
22 The Future Of Fragrance A wave of exciting niche perfume brands is turning the French fragrance industry on its head, says Ginger Rose Clark Above (from top): Clergerie’s stunning new boutique; must-have sunglasses from Ray-Ban
17
FELINE FASHION Now you can carry Choupette, fashion’s most famous feline, with you wherever you go. The cat belongs to Karl Lagerfeld – creative director of Chanel, Fendi and his own eponymous label – and is a major inspiration and enduring motif for the designer’s collections. The featured perspex box clutch bag has an all-over silver glitter appearance with novelty cat eyes and ears, and is the perfect statement accessory. The clutch can be carried as
pictured for evening occasions, and also has a chain strap so it can be worn cross-body for practicality, making it ideal for daytime use. The bag is part of a wider collection of accessories, including pins, scarves and a range of handbag styles, that feature Choupette and Lagerfeld in his Kaptain Karl series for spring/summer 2018. rre Karl Lagerfeld bag, €175, Karl Lagerfeld, 194 boulevard Saint-Germain, 75007 Paris, +33 (0)1 4222 7499, karl.com FOR MAP GO TO PAGE 34
Save an average of 12% by shopping tax free, see page 42
PHOTO: PRESSWALL.FR/MARKO DAPIC
CHECK OUT
S H O P | 15
Atelier Swarovski by Mary Katrantzou earrings, €349, Swarovski, 146 avenue des Champs-Élysées, 75008 Paris, +33 (0)1 4561 1380, atelierswarovski.com
HINT OF
MINT
Escada top, €770, Escada, 2 avenue Montaigne, 75008 Paris, +33 (0)1 4289 8345, escada.com
PHOTOS: (SHOES) ARTEM KONONENKO; (JEANS) © H&M
Hit refresh on your summer wardrobe with cool tones zesty green and pale blue
Marc Jacobs bag, €490, Marc Jacobs, 368 rue Saint-Honoré, 75001 Paris, +33 (0)1 4020 1130, marcjacobs.com
Aperlai shoes, €390, Aperlai, 28 rue du Mont Thabor, 75001 Paris, +33 (0)9 5064 5951, aperlai.com
globalblue.com
H&M jeans, €39.99, H&M, 88 avenue des Champs-Élysées, 75008 Paris, 8050 88888 (within France), hm.com
16 | P R O D U C T S
GINGHAM CHIC For the ultimate French-girl style opt for a monochrome check print and basket bag
The Kooples hat, €178, The Kooples, 31 rue des Rosiers, 75004 Paris, +33 (0)1 4278 7538, thekooples.com
Céline sunglasses, €290, Céline, 53 avenue Montaigne, 75008 Paris, +33 (0)1 4070 0703, celine.com
Coccinelle bag, €270, Coccinelle, 56 rue du Four, 75006 Paris, +33 (0)1 4325 9732, coccinelle.com
Save an average of 12% by shopping tax free, see page 42
Sportmax sandals, €425, Sportmax, 72 rue des Saints Pères, 75007 Paris, +33 (0)1 4549 2203, sportmax.com
PHOTO: (HAT) FRED FURGOL
Benetton dress, €59.95, United Colors of Benetton, 71 rue de Passy, 75016 Paris, +33 (0)1 4525 4532, benetton.com
S H O P | 17
Ami T-shirt, €75, Ami, 14 rue d’Alger, 75001 Paris, +33 (0)9 8244 4020, amiparis.com
Bally backpack, €575, Bally, 35 boulevard des Capucines, 75002 Paris, +33 (0)1 4455 3820, bally.fr
LAID-BACK LUXE Pay homage to Paris with a slogan top teamed with casual accessories
PHOTO: (BACKPACK) © BALLY
APC wallet, €200, APC, 112 rue Vieille du Temple, 75003 Paris, +33 (0)1 4278 1802, apc.fr
Converse trainers, €69, La Jeanerie, 68 rue du Commerce, 75015 Paris, +33 (0)1 4828 4936, converse.com
globalblue.com
Cos trousers, €69, Cos, 60-62 rue de Passy, 75016 Paris, +33 (0)1 7070 3400, cosstores.com
Ray-Ban sunglasses, €172, Alain Afflelou, 20 rue de Rivoli, 75004 Paris, +33 (0)1 4274 4242, ray-ban.com
SHOP WINDOW
STEP OUT IN STYLE French label Clergerie launches a refreshing retail concept with the opening of its new boutique in Paris’s first arrondissement. The space offers eye-catching geometric architectural features in a palette of cool neutrals, accented with pops of colour and print. Visitors can discover the brand and explore the latest
collections, proudly made in France, by new creative director David Tourniaire-Beauciel. Sneakers are a highlight of this season’s range and customers should look out for styles featuring natural raffia - one of Clergerie’s signature materials. hl Clergerie, 326 rue Saint-Honoré, 75001 Paris, +33 (0)1 4020 4380, robertclergerie.com FOR MAP GO TO PAGE 37
Save an average of 12% by shopping tax free, see page 42
My sweater
KENZO KIDS
My trousers
3POMMES
DISCOVER THE SPRING/SUMMER 2018 COLLECTIONS OF THE MOST FASHIONABLE BRANDS FOR KIDSWEAR IN OUR SHOPS ANS AT
20 | N E W S
IN BRIEF This season’s ultimate travel companion is the new SHOP TAX FREE app. The app can direct users to their favourite stores in Paris, quickly calculate tax free savings and track the progress of tax refunds in real time. The app is available to download for free in English, Chinese and Russian
Combining three key ingredients, the new Gommage Corps Éclat body scrub (€42) by Absolution removes dead cells and impurities from the skin. Volcanic rhyolite, a lava powder formed from small granules, acts as an exfoliator and makes the product lighter and less abrasive than other salt or sugar scrubs. Meadowsweet contains flavonoids and vitamin C, and also acts as an astringent, helping to tone skin. Finally, safflower oil provides nourishment and healing properties to maintain skin’s elasticity. Apply the formula then rinse for deeply moisturised skin that is tightened, toned and fresh for the day ahead. rre Le Bon Marché, 24 rue de Sèvres, 75007 Paris, +33 (0)1 4439 8000, absolution-cosmetics.com
GOOD SPORT 2018 marks the 85th anniversary of renowned French leisure brand Lacoste. The label was founded in 1933 by tennis champion René Lacoste, who initially curated a line of polo shirts before expanding to a full casual collection. The brand now encompasses clothing, accessories, fragrance and shoes, all adorned with the famous crocodile logo. The spring/summer 2018 footwear collection features styles to suit all occasions, from slides through to driving shoes, as well as two new L.12.12 sneakers, including the pictured L.12.12 Unlined style in tan. rre Lacoste, 93-95 avenue des Champs-Élysées, 75008 Paris, +33 (0)1 4723 3926, lacoste.com FOR MAP GO TO PAGE 36
Save an average of 12% by shopping tax free, see page 42
PHOTO: (TOP) AUDREY BOZZETTO
SIMPLE STEPS
S H O P | 21
CONTEMPORARY LINE-UP
FRENCH FLAIR Founded in 1972, Zapa is a Parisian label that combines on-trend style with quality materials across womenswear and menswear. Visit the brand’s rue des Francs Bourgeois store to discover elegant dresses, chic shirts, casual denim and covetable accessories for women. Key styles include variations on the classic Perfecto jacket, an essential and versatile wardrobe staple. grc Zapa, 45 rue des Francs Bourgeois, 75004 Paris, +33 (0)1 4461 5363, zapa.fr FOR MAP GO TO PAGE 39
globalblue.com
If you want to add to your wardrobe for spring/summer, look no further than the PS Paul Smith line. Comprising casual pieces and wardrobe essentials with sportswear touches, the contemporary range is designed in London with a dedicated boutique in Paris’s Canal Saint-Martin area. Highlights for the season include print T-shirts, shirts and denim, as well as this versatile orange jacket (€345). Those who enjoy the British designer’s playful sense of humour should also look out for pieces from the Dino line. grc PS Paul Smith, 15 rue de Marseille, 75010 Paris, +33 (0)1 4036 0311, paulsmith.com
PHOTOS: © NATHALIE BAETENS
44
Traduction en page 46
Above: Maison Francis Kurkdjian’s Baccarat Rouge 540 extrait de parfum is a stunning unisex fragrance
e c n a r g a r F O THE UTURE
F
Aw ave o turn f excitin ing gn on it the Fre iche per n f s he ad, s ch frag ume br ays G rance ands inger indu is Rose stry Clar k
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rance has a renowned olfactory heritage, symbolised in particular by the town of Grasse. This long-standing tradition is currently facing a period of change as, in contrast to huge cosmetics companies which seemingly churn out endless amounts of products, niche French perfume houses offer a breath of fresh air. Maison Francis Kurkdjian, founded in 2009, is at the forefront of this movement. With eight boutiques worldwide, it has recently joined the LVMH portfolio while successfully preserving its status as a unique, specialised perfume house. As shown by other niche
brands, such as Editions de Parfums Frédéric Malle or Juliette Has a Gun, the key to success has been in establishing a distinct DNA that sets the label apart. Having a well-defined objective is essential and something which, in the case of Maison Francis Kurkdjian, was clear from the very start. ‘The Maison started out with a disruptive yet necessary vision: to allow Francis Kurkdjian, the man behind numerous creations with global success, to step from behind the curtains and express a genuine, unbounded and free-spirited creative vision,’ explains chief executive officer Marc Chaya.
Above: the interior of the Maison Francis Kurkdjian boutique on rue des Blancs Manteaux
PHOTO: © NATHALIE BAETENS
24 | F E AT U R E
Put on your dancing shoes !
www.andre.fr
31, rue de la Chaussée d’Antin, 75009 Paris - 01 53 20 13 98 11, rue du Havre, 75008 Paris - 01 44 69 32 63 1, Place Victor Hugo, 75016 Paris - 01 45 02 15 49
26 | F E AT U R E
Perfume house Mad et Len, based in Grasse, also demonstrates a clearly defined stance. ‘When we arrived in Grasse, we found a few partners who were not afraid to work with young dreamers,’ explain the brand’s founders, Sandra Fuzier and Alexandre Piffaut. ‘They were not looking to sell raw materials to make big money – they were just curious about our idea of perfumery. We still work with them in a very unconventional way.’ Having grown the brand slowly, step-by-step, Fuzier and Piffaut’s vision is set to continue in the same vein. ‘We don’t want to go quick and
loud, we just try to bring something different,’ they say. The brand has become renowned for combining fragrance and metalwork in a unique way; hand-poured candles, for example, are presented in handcrafted steel canisters. It goes back to the roots of perfumery, with a focus on raw materials and quality ingredients. Craftsmanship is also an essential part of the creative process: ‘We try to preserve it, to teach techniques to the young before these techniques disappear.’ Maison Francis Kurkdjian’s ethos revolves around a celebration
Above (from left): Maison Francis Kurkdjian’s chief executive officer, Marc Chaya, and the eponymous founder; the brand’s exquisite perfume bottles create a beautiful in-store display
PHOTOS: © NATHALIE BAETENS
For niche brands, the key to success is in establishing a distinct DNA that sets the label apart from others
PHOTOS: (TOP RIGHT) MATTEO CARCELLI; (BOTTOM) ELISABETH LHOMELET
S H O P | 27
of quality and beauty. ‘We actually share the same values as our clients – the faculty to be amazed by simple but still beautiful things, a sensitivity to aesthetic codes and attention to detail, a sense of balance and, of course, the craftsmanship,’ says Chaya. ‘Wearing a scent from Maison Francis Kurkdjian is a promise of wearing a state-of-the-art scent, crafted in the heritage of French perfumery.’ Alongside its respect for artisanal traditions, the house showcases new creations to distinguish itself and Chaya believes this lies at the very core of the company. ‘Creation is welcomed and encouraged at all levels. Everything is made in-house; we don’t use agencies, whether it is for photo shoots or marketing. Our creative product development is 100% in-house and the art director is Francis, with my support. We’re very complementary – he works on the artistic side, I work on the business side and we meet in the middle,’ he says. Mad et Len operates according to similar principles. ‘All our fragrances and products are created in-house, from the perfume to the iron vessels,’ say the Above (from top): Mad et Len’s boutique embodies the label’s ethos of elegant simplicity; the brand’s Red Square eau de parfum
28 | F E AT U R E
founders. ‘This allows us to be totally free in terms of creativity and finances.’ It’s clear that creativity remains a central value for these niche perfume houses. Each of these labels has its own strong identity and they are united by a common thread: recognition of the perfumers behind the fragrance. ‘Today, as marketing and storytelling reaches near saturation, luxury houses are starting to seek perfumer legitimacy and creativity. Gradually, star perfumers are being put back at centre stage,’ says Chaya. Maison Francis Kurkdjian
and Frédéric Malle’s Editions de Parfums are obvious examples, along with names such as Ex Nihilo, founded in 2013. This Paris-based brand focuses on putting the perfumer in the limelight, turning to the industry’s best noses for each of its fragrances and giving them creative carte blanche. For these niche houses, stores add to the overall brand experience. Mad et Len’s Parisian store opened in October 2017. ‘The boutique itself shows our universe, not just a perfume or candle,’ say the founders. These spaces are carefully
Above: the cutting-edge Ex Nihilo perfumery is a must-visit for those looking for unique fragrances
S H O P | 29
PHOTOS: EX NIHILO
This is only the beginning of a new chapter for niche brands in perfumery curated to perfectly communicate the brand identity and bespoke services, and are a way of taking the experience a step further. Ex Nihilo, which describes itself as a Parisian custom perfume house, offers visitors the chance to customise fragrances from the collection. Further personalisation options include laser engraving for the glass bottle and
customised caps. The resulting perfume is beyond niche: it is unique. France’s niche perfume houses have carved out an exceptional space in the oversaturated landscape of commercial fragrances and Chaya predicts that ‘demand for unique scents and a better experience will continue to soar’. In other words, this is only the beginning of a new chapter in perfumery, one where niche brands reign supreme
Above (from top): Ex Nihilo offers a personalisation service for its bottle caps; the brand’s Viper Green perfume, with notes of mandarin and vetiver
EN G L IS H | Р УС С К И Й | 中 文
VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华 购物旅游信息，每日更新
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PHOTO: MÓNICA R. GOYA
PARIS GUIDE Global Blue’s guide ensures you make the most of your trip to Paris with a look at the city’s must-visit destinations. Discover one of the French capital’s leading all-natural cosmetics boutiques and stroll around place des Vosges (pictured), one of its oldest and most beautiful squares. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/paris.
32 | PA R I S G U I D E
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Eres BIR-HAKEIM One of Paris’s most celebrated lingerie and swimwear brands, Eres offers a superb range of summertime wardrobe essentials, showcasing simple, elegant and feminine designs. Eres, 40 avenue Montaigne, 75008 Paris, +33 (0)1 4723 0726, eresparis.com
Place Of Interest
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Maison Francis Kurkdjian BOISSIÈRE Parisian perfumer Francis Kurkdjian has created fragrances for some of the world’s leading brands and a visit to this elegant boutique is a must during your stay in the French capital. Maison Francis Kurkdjian, 5 rue d’Alger, 75001 Paris, +33 (0)1 4260 0707, SÉE D'ORSAY franciskurkdjian.com
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Clergerie The new boutique from Parisian shoe brand Robert Clergerie is the ideal place to find the perfect French footwear. Robert Clergerie, 326 rue Saint-Honoré, 75001 Paris, +33 (0)1 4020 4380, robertclergerie.com
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Boulevard Saint-Germain, Rue du Four, Rue de Sèvres & Rue de Grenelle RU E D
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BOGGI ● AU VIEUX CAMPEUR ● MAXIMILIEN ● ● LE COQ SPORTIF
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Bellota-Bellota
THE BODY SHOP ● CAROLL ●
● DIESEL
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MABILLON
● ELEVEN PARIS ● DARMON ● LES PETITES ● AN’GE ● CAREL DU PAREIL AU MÊME ● ● LODING HUGO BOSS ● ● DARMON ● NANIE ● AIGLE
● FRANCIS KLEIN ● FABRICE
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● LIU JO
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● SILK & CASHMERE ● BEL AIR ● PETIT BATEAU ● WHAT FOR ● MAX MARA
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Featured In This Issue
Department Store
Metro
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Global Blue Retailer Restaurant
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●
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● ALEXANDRA SOJFER ● EDWARD GREEN ● SAVE THE QUEEN! ● LOEWE GALERIE
S H O P | 35
Rue Vieux Colombier & Rue Saint-Sulpice
Rue du Dragon & Rue du Cherche-Midi ER MA IN D SA IN T-G BO UL EVAR ● BURBERRY CHURCH’S ●
IKKS●
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MARIONNAUD ●
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RU E D U FO U R RU
SEQUOIA ● AUBADE ● AGNÈS B ● SATELLITE ●
BARRETT ● TRACTION ● JOSKA ●
● CESAREE
DONG TCHA ● FEMME SECRÈTE ● LINEA DI CORSA ● LA BOUTIQUE DE LOUISE ● SIXIEME ● VICOMTE A ● STEALTH ● SHOE BIZZ ●
● ART DU BASIC ● ARCHE PETITE ● MENDIGOTE
● ALEXA ● BRACELET MONTRE ● ANNABEL WINSHIP
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LA FÉE ● SATELLITE MARABOUTÉE ● ● LE CIVETTE LILITH ● LOXWOOD ● ● IL BISONTE CERISE & LOUIS ● ● SOPHIE D'ANNUNZIA CÉCILE & JEANNE ● ● COTÉLAC N VILLARET ● ● CATHERINE ANDRÉ MERIEM ● ● ADIGE ● SCHMOOVE ● HEIMSTONE
RU E
DU CH ER CH EMI DI
PHOTO: MARTIN KHEUNST/MARTIN GAUDUCHEAU
DU PAIN ET DES IDÉES No trip to Paris is complete without visiting one of the city’s boulangeries and Du Pain et des Idées is one of the best in the French capital. It is run by Christophe Vasseur, a former fashion industry executive turned baker, and offers centuries-old regional specialities and inventive new creations, which are freshly baked each morning. globalblue.com
Du Pain et des Idées, 34 rue Yves Toudic, 75010 Paris, +(0)1 4240 4452, dupainetdesidees.com
RUE DE RENNE S
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● NATURINO
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CARLOTI ● PATRICK ROGER ● THEA SO SWEET● VANGELDER JOAILLIER ● CHRISTIAN LACROIX ● LOLA ● SAINT LAURENT ● ANNICK GOUTAL ● ● LE JACQUARD FRANÇAIS COMPTOIR DES COTONNIERS ● KIRANE ●
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VILLEROY & BOCH ●
RU E DE
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36 | PA R I S G U I D E
Avenue des Champs-Élysées, Avenue George V, Rue François 1er ARC DE TRIOMPHE
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Global Blue Refund Office
S A IN
T-H O
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● CHANEL FAURÉ ● LE PAGE RUE CA M B O N ● BY KILIAN ● TOM FORD ● JIMMY CHOO ● ZARA ● COACH ALEXANDER ● MCQUEEN ● BRIONI
● LONGCHAMP ● TARA JARMON ● ANNE FONTAINE ● GUERLAIN ● HERVE CHAPELIER ● DIOR
COR DEL IA ●
FREY WILLE ● EB MEYROWITZ ● H STERN ●
NOR
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FOR MAP GO TO PAGE 39
ST IG LI ON
E
DE PAR IS ● MIL LER ●
● LO UI S VU IT TO N ● GU ER LA IN ● AK IL LI S ● E GOYA RD
RU E SA INT -H O NO RÉ
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ANN ICK GOU PIE RRE MA RCO TAL ● LIN I ● E GOYARD ●
RU E DE CA
MES SIKA ● MORA BITO ● WOLF ORD ● OCTO PUSSY ● CADO LLE ● LINEA PIU ● CHLOÉ ● PORT S 1961 ● ● EMPORIO ARMANI ● MARC JACOBS DSQU ARED 2 ● ● MIKI HOUSE TUMI ● ● ZIMMERLI JM WEST ON ● ● DAVID MORRIS YVES SALOM ON ● ● OMEGA HOTEL COSTE S ● ● ALEXIS ● DARY'S ● CHOPARD
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RU E C A M B O N
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MAJE ●
SAN DRO ●
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● TORY BURCH ● MAX MARA
● ● ● ● ● ●
MAISON ● MICHEL
● DESIGUAL
● FREY WILLE
SABON
Sabon, 32 rue des Rosiers, 75004 Paris, +(0)1 4461 4596, sabon.fr RUE DE RIC H ELIEU
Featured In This Issue RA
T- H O
PE
S A IN
’O EL
Founded by childhood friends Sigal Kotler-Levy and Avi Piatok, Sabon is one of Paris’s leading cosmetics boutiques, specialising in handmade soaps, shower and bath products. One of its most popular items is the Jasmine Dead Sea Salt Scrub (600g, €30). The perfect all-natural exfoliator, it is guaranteed to leave skin soft, healthy and delicately scented. RUE
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Metro MID E S
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RU E DE S PY RA
CAMILLE FOURNET ●
NU
Place Of Interest LONGCH AMP ● CHRONOPA S SI ON ● DJ ULA ●
R U E S A I N T- F L O R E N T I N
VIL EBREQUIN ● LY U B OV ● M ICH AEL KORS ● & OTHER STORIES ● M UL B ERRY ● VALENTINO ●
RUE SAINT-HONORÉ
NOC IB E JUST ●N ● O CH ● CAM PAG NE ● CE DUS B L A E M IN S C IL E NCS E T JE V IV ● IE ANN WES NNE ● TO E T WO ● US OD ●C AST CAR ANE EL ● R ●S H IAT ZY C ●V HEN EBE R ●A ESO P
M A JE
P.18
R STU ● W ART C O M E IT Z M ● C P T O IR A N ● B OTO N N DES ● E A L E N C IE R S ● D X E M P L IA G A IP T Y A IR QUE E
●D IO R N TA LT ●C CO S H O M A S ● JOL E R G E MOP ● S T IC A ● M M A L OR IE F IL A R IS ● A NE ●B C PEN TUR HAL E● ● M O N P O IN F R A IG O N ’S ● S O N IE S T TEL ● GON LA L ARD PEU UNA ●S ● T T ● S O N E IS L A P EREY ● A R A IR ● S T E L L IT L A N D E EQ U E R O G L E N A M IE ● ● O IA P ER & IR O ARA ● BOO THE GALLE T T● KO O PLE S H IL IO ● ● OLD EN ● ● CO TEL AC
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RUE E AV
M IS MAN SONI ● OU K IE H S H ● L B A & 'S ● THE SH ● O RY ●
S H O P | 37
Rue Saint-Honoré West PLACE VENDȎME
Rue Saint-Honoré East
PALAIS ROYAL MUSÉE DU LOUVRE
38 | PA R I S G U I D E
BREIZH CAFÉ The famous Breizh Café, widely regarded as one of Paris’s best crêperies, has recently opened a new outlet, meaning there are now twice as many chances to enjoy top-quality buckwheat pancakes with a variety of tantalising fillings and flavours. Guests at the new Odéon district venue can sit inside or order a hot snack to eat on the go.
Breizh Café, 1 rue de l’Odéon, 75006 Paris, +33 (0)1 4249 3473, breizhcafe.com
Rue de Rivoli West LO UV RE
FINS BUR Y ● OPT IC 2000 ●
● ● ● ● ●
MINELLI CALZEDONIA KIKO PARIS UN JOUR AILLEURS HEYRAUD
● ● ● ● ● ● ● ● ● ●
H&M ZARA HISTOIRE D’OR BOCAGE L’OCCITANE MANGO INTIMISSIMI ETAM LINGERIE STRADIVARIUS OYSHO
Non-Global Blue Retailer
HEM A ● RUE DU FOU RCY
SAINT- PAUL AUX DUC S DE GAS COG NE ● L'AT ELIE R DU CHO COL AT ● PYL ONE S ● ● MAR IONN AUD ● NICO LAS
● LA SCAR PA ● PAUL MAR IUS ● PARA BOO T ● GAR RICE UD ● PIER RE RICA T ● PARI S DISC OUN ● CYR A LYDO ● VERT DO ● FREE ’P’ STAR ALAI N ● AFFL ELOU
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● MAJ E ORG ● OLIV ER DESF
Metro
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Department Store
PHOTO: PHILIPPE SERVENT
L'OL IVIE R ● TOP TIME ● COU LEU RS ● LI ● CON FISE RIE RIVO
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Global Blue Retailer
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● GAP ● BOCAGE ● ERAM
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NAF NAF ● CLAIRE’S ● DELAVEINE ● MAC ● SWAROVSKI ● RITUALS OUTLET ●
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BO UL E VA
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● HA BI U P O N T N EU TAT F
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● CAROLL UL E RU E DU RO ● QUIKSILVER ● LACOSTE ● SWATCH ● MINELLI
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● FOREVER 21 ● CAMPER ● NICOLAS
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● GE OX E LO NG UE ● LA CH AIS ● KATA DY SH OP ● TH E BO A OR PH SE ● DE RE CR E ● LA GR AN DU TE MP LE RU E
● INTERSPORT ● URBAN OUTFITTERS ● MANGO
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SUPERDRY ●
HÔTEL DE VILLE
● MADURA
LOUVRE RIVOLI
JEAN MARC PHILIPPE ● PRONUPTIA ●
Rue de Rivoli East
S H O P | 39
Rue Vieille du Temple, Rue des Rosiers, Rue des Francs-Bourgeois & Rue Pavée CAROLINE NAJMAN ● MI-MAI ● FAGUO ● ● FRED PERRY BOBBIES● LES BOURGEOISES ● GELATI ● ● ZENETHIC ● JAMIN PUECH MANOUSH ● ● AESOP GEORGES RECH ● LOVE STORIES ● ● JIMMY FAIRLY ● URBAN DECAY ● PALAIS DES THÉS ● LA CHAMBRE AUX CONFITURES ● BERENICE ● COMPAGNIE DE PROVENCE ANTOINE ET LILI ● ● OLIVIERS & CO ● LES GEORGETTES ● HARTFORD MARIONNAUD ● MAISON FRANCIS RU ● EMILE LAFAURIE CSAO ● KURKDJIAN ● EB ● IKKS CARE ● AR FRAGONNARD ● ● ZADIG & VOLTAIRE BE REPETTO ● TT REPERAGES MAISON ● ● SANDRO E ● ERES AXES IRO ● ● FEMMES R U ● CHANEL E MUJI ● D E ● UNO DE 50 BOBBIES ● ADOLFO S DOMINGUEZ ● MAJE ● F R ● BIMBA & LOLA A N ● PENHALIGON'S ● SPRINGSIOUX C S ● ESTEBAN ● ERIC BOMPARD B ● CLAUDIE PIERLOT P.21 ZAPA ● O U ● BISCOTE LILENBLUM ● R G ● SCOTCH + SODA WOLFORD ● LANCEL ● E O ● KUSMI TEA MELLOW YELLOW ● I S ● NARACAMICIE ELEVEN PARIS ● LES PETITES ● ● MELLOW YELLOW ● MAJE MICHAEL KORS ● ● SWEET PANTS ● BA&SH GERARD DAREL ● ● PANDORA BSAB ● THE KOOPLES ● UNIQLO ● ● MARCEL ET MARCEL ● KUJTEN R COMPTOIR DES ● LEV & SHOES ● AVENTURINE GAVILAINE ● UE COTONNIERS ● ● MAGAZIN LDB ● JB MARTIN THOMAS SABO ● D E ● SABON P.37 ● TED BAKER ALL SAINTS ● AUBADE ● LACOSTE● S R O ● FRED PERRY NORIEM ● PRINCESSE TAM TAM ● SCALPERS ● ● LE CREUSET ● ICE WATCH S M.MOUSTACHE ● NESPRESSO ● JONATHAN ● I E KARL R S ● SUNCOO ● UGG DURENCE ● ● DIASPORAMA LAGERFELD ● THE KOOPLES ● SHANA ● ● RITUALS ● CÉCILE & JEANNE UN JOUR UN REGARD ● CIE BRACELET MONTRE ● JIMMY FAIRLY ● ● CAROLL 45R ● ● ERIC FIMAT MOLESKINE ● PEPE ● MY DERHY CHEVIGNON ● CÉCILE & JEANNE ● JEANS ● ● NODUS ● HEROÏNES PRINCESSE ● IKKS TAM TAM ● EL GANSO ● ● COS ● BIMBA & LOLA CLEMENTE● ● LUSH IKKS ● EDWART ● ● DEVERNOIS PÔLES ● WHAT FOR● DANIEL WELLINGTON● CREA ● GRAINE DE PASTEL ADIDAS ● ● CONCEPT ZAPA ● ● PAULE KA ● NILAÏ ANNICK GOUTAL ●
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BEAUGRENELLE Beaugrenelle shopping mall is one of the city’s premier retail destinations. With fashion labels such as Esprit, Lacoste, Michael Kors and Tommy Hilfiger, jewellers including Pandora and beauty brands such as L’Occitane, the mall is an ideal place to spend an afternoon. Food lovers should visit the impressive selection of restaurants, while the mall’s tax refund service, available at the reception desk, allows visitors to complete their Tax Free Forms after a busy day of shopping. Featured In This Issue
Beaugrenelle, 12 rue Linois, 75015 Paris, +33 (0)1 5395 2400, beaugrenelle-paris.com
SHOPPING IS BETTER WHEN YOU DO IT TAX FREE Shop Tax Free and save up to 12%
S H O P | 41
Rue de Passy LA MUETTE CY RI LL
US ●
RU E D E B O
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Global Blue Retailer
When visiting the French capital it is essential that visitors take time to sample the country’s best wines and Ô Chateau, in Les Halles, is the perfect place to discover some of the finest examples. The bar and restaurant offers a wine list with over 1,000 reds, whites and champagnes from across France’s famous wine-making regions and beyond. Knowledgeable sommeliers are on hand to talk guests through their chosen variety and perfectly match the restaurant’s delicious dishes, to ensure an unforgettable dining experience. Ô Chateau, 68 rue Jean-Jacques Rousseau, 75001 Paris, +33 (0)1 4473 9780, o-chateau.com
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TRANSLATIONS 中文翻译
22: THE FUTURE OF FRAGRANCE 香氛的未来
法国有 着声 誉卓 著 的嗅觉传 统，格 拉 斯 镇便 是其 最典 型 的象征。这一 历经 悠长 岁月的传 统 如 今正面临着 转 变：化 妆品巨头 们日复一日地 炮制 出 数 之不尽 的产品，而小众香水品牌 则与之形成 鲜明对比，带来了一股 清 新 的空气。 创立于 2009年 的 Maison Francis Kurkdjian便 处 于 这一 动向 的 前 沿。这一在 全 球 拥有八 家 精品 店 的品牌 最 近 加入了 LVMH集 团麾 下，同时成 功 保留了原有身份，仍 是 一家 独 树一 帜的专业香水品牌。正 如 Editions de Parfums Frédéric Malle或 Juliette Has a Gun等 其 他 小众品牌 告 诉 我们 的，成 功的关 键 在于打造 出让 品牌 与众不同的 独 特 基因。确 立一 个明 确目标 是 一 切的基 础，而 在 Maison Francis Kurkdjian，品牌 创立之初目标 便 已十分清 晰：“ 我们 的品牌 始 于 一 个打 破 陈 规 且不 可缺 少 的愿景：让 Francis Kurkdjian— — 在 全 球 各 地 大 获 成 功的无 数作品背后的缔 造 者 — — 走 出幕后，展现他 真实的、自 由奔放 的无限 创作 才华 与想象力。” 品牌 首席执 行官 Marc Chaya说 道。 格 拉 斯 镇 的 香水品牌 Mad et Len同样展 露了明 确 无 疑 的 姿 态。“ 刚 来 格 拉 斯 镇 的时候，我们 找 到了 一些不 畏与年 轻 梦想 家共 事 的伙
伴。”品牌 创 始 人 Sandra Fuzier 和 Alexandre Piffaut解 释 道，“他们 无 意 靠倒卖原 材 料来赚 大钱 — — 他们 只是单 纯 地 对 我们 的 调 香 理 念感 到 好 奇。如 今，我们 仍然 在以一 种 很不 同常 规 的 方 式 与他们 合作。”一 步 一 步 地，Fuzier 和 Piffaut已渐 渐将品牌 发 展 成 熟，他们 的愿景 就 是 保 持 当前 的 状 态，继 续 发 展下去。“ 我们 并不急 于博 得名声，我们只想带来一些不一 样 的 东西。”他们 说 道。 该品牌 的产品以独 特 的 方 式 将 香 水 和 金 属制品结 合在一 起，因而备 受 赞 誉；例 如，手工 浇注 的蜡 烛 装 在手 工制作 的钢 制 容 器里。Mad et Len 追 溯 香水制作 的 根源，格 外注 重 选 用优 质 的原 材 料 与配 料。手工 技 艺同 样 是 Fuzier 和 Piffaut创作 流 程中不 可或 缺 的 一 部 分：“ 我们 试图保 护 技 艺，趁 它们 还 没有消亡，将它们 传授 给 年 轻 人。” Maison Francis Kurkdjian的 品牌 精神总是离不开对品质与美 的 礼 赞。“ 其 实 我们 和我们 的顾客 有 着 同样 的 价 值 观 — —对 简单而美 好 的 事 物感 到惊 奇的天 性，对 审 美准则 的 敏 感，对 细 节 的注 重，对平 衡 的 把 握，当然 也 少不了对手工 技 艺 的 尊 重。” Chaya说 道，“使 用 Maison Francis Kurkdjian的 香水，即意 味 着 使 用一 款以法国传 统调 香工 艺制作
上图：出自知名巴黎品牌Ex Nihilo的Viper Green香水
照片: EX NIHILO
扣人心 弦的小众香水品牌如潮水般涌 现，它们正 令法国香水行业改头 换面，Ginger Rose Clark报 道
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的 香水艺 术品。”
Maison Francis Kurkdjian不 仅 尊崇手工 艺传 统，也注 重 展 示能 令品 牌 与众不同的 创作新品；在 Chaya看 来，这一点 乃 是 公司的 核心所在。“ 我 们 欢 迎 并鼓 励所有层面的 创作。所 有 的 东西都 是我们自主完 成 的；无 论 是 拍 摄图片 还 是市 场 营 销，我们 都 不用代 理。我们 的 创意产品 研发是 完 完 全 全自主 开展 的，由 Francis担任 艺 术总监，我 全力支 持。我们 相互协 作 — — 他 执 掌 艺 术方面的事 务，我 负 责商务方面的问 题，然 后将这两方面 结 合 到一 起。”他 如 是说 道。 Mad et Len也是 按照 类似的 原则 运 营 的。“从香水 到铁制 容 器，Mad et Len的所有产品都 是自 主 打造 的。” 两位创 始 人说 道，“ 我们 因此 在 创造力 和财务方面 得到了完 全 的自由。”显而易见，创造力乃 是 这 些 小众香水品牌 的 一大 核心 价 值。 这 些品牌无不 有 着 独 特 的、鲜明 的个 性，但也 都 被一 条共同的脉 络 联 结 在一 起，那 就 是 对 香水背后的 人— — 调 香师的 重 视。“ 如 今，市 场 营 销 与煽 情 故事已 近 饱 和，各大 奢 侈品 牌 纷 纷 开始 追寻富 有创造力的正 统 调 香师。渐 渐 地，明星调 香师 被 推 送 到舞台中央。” Chaya说 道。Maison Francis Kurkdjian和 Frédéric Malle的 Editions de Parfums就 是 两个明 显 的例 子，而创立于 2013年 的 Ex Nihilo等 其他品牌 也不 例 外。 这 家巴 黎品牌十分注 重 将调 香师置 于 聚光 灯 下，每 一 款 香水 都 求诸 于行 业中鼻子 最 灵敏 的 调 香师，并 全权委 托，任由他们 随心所 欲创作。 对于这些小众品牌而言，实体店是 品牌体 验不可缺少的部分。2017年 10月，Mad et Len巴黎店开门营业。“ 精品店本身展 示了我们的世界，而不 只是某款香水或蜡烛。”两位创始人说 道。这些空间在精心整饰之下，完美地 彰显了品牌的个 性，凸出了定制服务，
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也让寻 香体 验得以提升。Ex Nihilo形 容自己为一家巴黎定制香水品牌，其 顾客可以挑 选系列产品，添
42: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的 30多 万家商店消费时，环 球 蓝联购物 退 税 服 务（ Global Blue Tax Free Shopping）为 您节省购物 开 销。 每 年 约有两千六百多万名旅客 享用 环 球 蓝联（ Global Blue）的购物 退 税 服 务，何不加入他们 的行列？您只 需 在 购物时留意 环 球 蓝联（ Global Blue）的蓝 星标 志，或 直 接问询商家 是 否 提 供环 球 蓝联（ Global Blue） 退 税 服 务，然 后 遵 循以下简单 的退 税 流 程即 可：
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TRADUCTIONS FRANÇAISES
Une vague de marques passionnantes de parfums de niche est en train de révolutionner le secteur français de la parfumerie, affirme Ginger Rose Clark La France jouit d’un patrimoine olfactif bien connu, symbolisé notamment par la ville de Grasse, mais cette longue tradition fait actuellement face à une période de changement. En effet, contrairement aux énormes entreprises de cosmétiques qui semblent sortir d’infinies quantités de produits, les parfumeurs français de niche sont une bouffée d'air frais. La Maison Francis Kurkdjian, créée en 2009, est à l’avantgarde de ce mouvement. Avec huit boutiques dans le monde
entier, elle a récemment rejoint le portefeuille du groupe LVMH tout en préservant avec succès son statut de parfumeur unique et spécialisé. Comme indiqué par d’autres marques de niche, telles que Éditions de Parfums Frédéric Malle ou Juliette Has a Gun, la clé du succès consistait à établir un ADN distinct qui différencie bien la marque des autres. Avoir un objectif bien défini est essentiel. C'est d'ailleurs quelque chose qui, dans le cas de la Maison Francis Kurkdjian, était clair dès le début. « La Maison a démarré en ayant une vision innovante, mais nécessaire : permettre à Francis Kurkdjian, l’homme à l’origine de nombreuses créations ayant remporté un succès mondial, de sortir des coulisses pour exprimer une vision créative authentique et
Ci-dessus: la superbe présentation de ses produits offre à la boutique de la Maison Francis Kurkdjian, située rue des Blancs-Manteaux, une magnifique vitrine
PHOTO: XXXX © NATHALIE BAETENS PHOTO:
22: THE FUTURE OF FRAGRANCE L’AVENIR DU PARFUM
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qui combinent le parfum et la métallurgie d’une manière particulière ; les bougies coulées à la main, par exemple, sont présentées dans des cylindres en acier artisanaux. Mad et Len remonte aux origines de la parfumerie, en mettant l’accent sur les matières premières et les ingrédients de qualité. L’artisanat constitue également une partie essentielle du processus créatif de Sandra Fuzier et d’Alexandre Piffaut: « Nous essayons de le préserver et d'enseigner des techniques aux jeunes avant qu’elles ne disparaissent. » La philosophie de la maison Francis Kurkdjian s’articule quant à elle autour d'une célébration de la qualité et de la beauté. « En fait, nous partageons les mêmes valeurs que nos clients : la faculté d’être surpris par des choses simples mais toujours belles, une sensibilité aux codes esthétiques et l’attention aux détails, un sens de l’équilibre et, bien sûr, l’artisanat », explique Marc Chaya. « Porter un parfum de chez
PHOTO: EX NIHILO
marquée par une véritable liberté d'esprit, sans bornes », explique Marc Chaya, chef de la direction. La Maison Mad et Len, basée à Grasse, démontre également une position clairement définie. « Quand nous sommes arrivés à Grasse, nous avons trouvé quelques partenaires qui n'avaient pas peur de travailler avec de jeunes rêveurs », affirment les fondateurs de la marque, Sandra Fuzier et Alexandre Piffaut. « Ils ne cherchaient pas à vendre de matières premières pour faire beaucoup de profit: notre idée de la parfumerie attisait juste leur curiosité. Nous travaillons toujours avec eux d'une façon très peu conventionnelle. » La marque a progressé lentement, étape par étape, et la vision de Sandra Fuzier et d’Alexandre Piffaut est appelée à se poursuivre dans cette même optique. « Nous ne voulons pas aller vite et fort, nous essayons juste d’apporter quelque chose de différent », affirment-ils. La marque est devenue célèbre grâce à des produits
Ci-dessus: la parfumerie avant-gardiste Ex Nihilo est une destination incontournable pour les amateurs de fragrances uniques
Francis Kurkdjian, c’est porter un parfum particulier conçu dans la tradition de la parfumerie française. » Aux côtés de son respect des traditions artisanales, la Maison présente de nouvelles créations qui la distinguent des autres. Pour Marc Chaya, cela est au cœur même de l’entreprise. « La création est saluée et encouragée à tous les niveaux. Tout est fait en interne ; nous n'utilisons pas d’agences, que ce soit pour la prise de photos ou le marketing. Notre développement de produits créatifs se déroule intégralement en interne. Francis est notre directeur artistique, et je l’assiste. Nous sommes très complémentaires : il travaille sur la partie artistique, je travaille sur la partie commerciale, et nous nous rencontrons quelque part entre les deux », explique-t-il. Mad et Len fonctionne selon des principes similaires. « Tous les parfums et produits Mad et Len sont créés en interne, du parfum lui-même aux présentations en métal », affirment les fondateurs. « Cela nous permet d’être complètement libres en termes de créativité et de finances. » Il est clair que la créativité demeure une valeur centrale pour ces parfumeurs de niche. Chacune de ces marques jouit d'une identité propre et solide et partage un thème commun : la reconnaissance du parfumeur qui se cache derrière le parfum. « Aujourd'hui, le marketing et le storytelling ont atteint un niveau de quasi saturation ; aussi, les
maisons de luxe commencentelles à rechercher la légitimité et la créativité du parfumeur. Peu à peu, des parfumeurs stars sont remis à l’avant de la scène », explique Marc Chaya. La Maison Francis Kurkdjian et les Éditions de Parfums de Frédéric Malle en sont des exemples évidents, avec des noms comme Ex Nihilo, fondée en 2013. Cette marque basée à Paris remet le parfumeur à l’honneur en se tournant vers les meilleurs nez du secteur pour chacun de ses parfums et en leur donnant carte blanche en matière de création. Dans le cas de ces maisons de niche, les boutiques complètent l’expérience de marque dans son ensemble. La boutique parisienne de Mad et Len a ouvert ses portes en octobre 2017. « La boutique elle-même présente notre univers, pas seulement un parfum ou une bougie », affirment les fondateurs. Ces espaces sont soigneusement conçus pour communiquer parfaitement l’identité de marque et proposer des services sur mesure. Ils permettent que l’expérience aille encore un peu plus loin. Ex Nihilo, qui se décrit
Ci-dessus: la boutique Mad et Len incarne la philosophie de simplicité et d’élégance de la marque
PHOTO: MATTEO CARCELLI
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comme un créateur parisien de parfums sur mesure, offre aux visiteurs la possibilité de personnaliser les parfums de la collection. Des options de personnalisation supplémentaires comprennent notamment la gravure au laser pour la bouteille en verre et des bouchons sur mesure. Le parfum va ainsi au-delà d’un produit de niche : il est unique. Les parfumeurs français de niche se sont fait une place exceptionnelle dans le paysage sursaturé des parfums commerciaux et Marc Chaya prévoit que « la demande de senteurs uniques et d’une meilleure expérience continuera à augmenter ». En d'autres termes, ce n’est que le début d’un nouveau chapitre de la parfumerie, celui où les marques de niche règnent en maîtres.
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