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DISCOVER PARIS: our essential guide to the best shopping in this stylish European capital
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Editor’s LEttEr Essential Info For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.
Let us help you discover the very best of this sophisticated European capital. Paris has much to offer, and many brands are available online, so visitors can still enjoy the safest luxury shopping experience. There has never been a better time to invest in a thoughtful gift, whether for yourself or for your loved ones, to send a smile when it’s most needed. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save an average of 12% when shopping in France. We have over a decade’s experience of publishing guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top brands you’ll find in Paris. Discover the best shopping destinations in the city with Global Blue.
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ILLUSTRATION: PeTRA eRIkSSON
Welcome to Paris
Contributors
PatriCk Clark Patrick Clark grew up between France, England, Germany and Italy. He studied literature and visual arts at the University of Cambridge and now writes about fashion, the arts and music. He has also worked on magazines as a stylist and an editor.
Carla luCena Carla Lucena brings her clean, elegant style to this season’s cover illustration for SHOP Paris Style. The image depicts the famous avenue des Champs-Élysées shopping street, with people shopping and relaxing at a café, and the Arc de Triomphe in the distance. Her other clients include the Sunday Times, British Airways and P&O Cruises.
Discover SHOP Paris Style and our other editions at issuu.com/globalblue.
ILLUSTRATION CARLA LUCeNA; PHOTO: (bOTTOm) SANdRO bAebLeR
kirsty Welsh An accomplished journalist specialising in the high-end international shopping market, Kirsty Welsh has over 15 years’ experience in the fashion and beauty industry, and has contributed to City AM, Elle UK and the Sunday Telegraph.
SHOP FLOOR E D I TO R I A L
PUBLISHING
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Contributors Patrick Clark, Kirsty Welsh
Midweight designers Paulina Rasińska, Karolina Żak
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Junior designers Tatjiana Antoniou, Anna Nowakowska, Łukasz Owczarek
Senior fashion editor Lucinda Turner Senior news editor Ginger Rose Clark
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FASHION & SNEAKERS
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CONTENTS CHECK OUT 14
CAFÉ SOCIETY 30
SHOP selects a standout piece from Paris this season
Speciality coffee is at the forefront of a new wave of café culture in Paris. Ginger Rose Clark picks out some of the best places in the city to enjoy this elevated drink
PRODUCTS 15 Key looks for the season, from fashion and footwear to jewellery and accessories
PARIS GUIDE 33 Maps and guides to the key shopping areas of Paris
HOW TO SHOP TAX FREE 43 The simple steps to saving money on your shopping
Don’t miss the first store from sneaker brand Veja, on the prestigious rue de Poitou shopping street
TRANSLATIONS 44 中文 翻 译 46 Traductions françaises
NEWS 20
SOUVENIR 50
Seasonal updates on shops, services and new products
The essential item to bring home
FEATURE STREETS AHEAD 24 The start of a new decade marks the next chapter in the story of Paris’s famous avenue des Champs-Élysées. Patrick Clark discovers the latest developments on this time-honoured boulevard Above (from top): Sandro trainers, spring/summer 2020; the proposed new look of the Champs-Élysées
PHOTO: (BOTTOM) © PCA STREAM
SHOP WINDOW 18
7 rue des Capucines, 1er 33 rue des Petits-Champs, 1er 4 rue de Rivoli, 4ème 13 rue Saint-Placide, 6ème 52 rue Saint-Placide, 6ème
84 rue de Rennes, 6ème 36 boulevard Malesherbes, 8ème 91 rue La Boétie, 8ème 25 rue du Commerce, 15ème 63 avenue des Ternes, 17ème
www.rudys.paris
CH ECK O U T
Founded in 1973, Agnès B symbolises classic Parisian chic. Focusing on knitwear and enduring French essentials, such as the celebrated Snap cardigan, the brand is a wardrobe staple of the city’s most stylish residents. While the label has a global presence, with stores in New York, London and Hong Kong, there is nothing quite like stepping into the world of Agnès B during a visit
to the French capital. For a truly timeless purchase this season, the pictured polo knit jumper is a perfect choice. Made in France and featuring Agnès B’s signature thin stripes, this lightweight piece is certain to add French-girl cool to any ensemble. LT Agnès B jumper, €230, Agnès B, 1 rue de Chaillot, 75016 Paris, +33 (0)1 8095 0399, agnesb.com
Save an average of 12% by shopping tax free, see page 43
PHOTO: FABRICE POINCELET
The Right Stripes
S H O P | 15
MODERN MAN
Team a graphic printed T-shirt and on-trend chunky trainers with classic extras for a contemporary look this season
THOMAS SABO WATCH, €239, THOMAS SABO, 33 RUE VIEILLE DU TEMPLE, 75004 PARIS, +33 (0)1 4461 4209, THOMASSABO.COM
PHOTO: (RUCKSACK) © CHRISTOPHE PETITEAU - MONTEVIDEO
7 FOR ALL MANKIND T-SHIRT, €80, 7 FOR ALL MANKIND, 52 RUE PIERRE CHARRON, 75008 PARIS, +33 (0)1 4723 3875, 7FORALLMANKIND.COM
GANT SHORTS, €129, GANT, 41 BOULEVARD DES CAPUCINES, 75002 PARIS, +33 (0)1 4286 0965, GANT.COM
LONGCHAMP RUCKSACK, €420, LONGCHAMP, 271 RUE SAINT-HONORÉ, 75001 PARIS, +33 (0)1 4316 0016, LONGCHAMP.COM
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SANDRO TRAINERS, €295, SANDRO, 269 RUE SAINT-HONORÉ, 75001 PARIS, +33 (0)1 5862 2875, SANDRO-PARIS.COM
16 | P R O D U C T S
Beautiful Blush
Channel an ultra-feminine aesthetic this season with shades of soft pink and a floral tea dress
MADEMOISELLE CHAPEAUX HAT, €235, MADEMOISELLE CHAPEAUX, 15 RUE DES TOURNELLES, 75004 PARIS, +33 (0)1 7260 7768, MADEMOISELLECHAPEAUX.COM
CASTAÑER SHOES, €145, CASTAÑER, 264 RUE SAINT-HONORÉ, 75001 PARIS, +33 (0)1 5345 9612, CASTANER.COM
PINKO BAG, €295, PINKO, 4 RUE DU FAUBOURG SAINT-HONORÉ, 75008 PARIS, +33 (0)1 4266 3211, PINKO.COM
Save an average of 12% by shopping tax free, see page 43
PHOTO: (HAT) © ALEXANDRA DE COSSETTE
MULBERRY SUNGLASSES, €245, MULBERRY, 275 RUE SAINT-HONORÉ, 75008 PARIS, +33 (0)1 4260 0064, MULBERRY.COM
MAX MARA CARDIGAN, €305, MAX MARA, 408-410 RUE SAINT-HONORÉ, 75008 PARIS, +33 (0)1 4261 7567, MAXMARA.COM
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SWAROVSKI NECKLACE, €99, SWAROVSKI, 146 AVENUE DES CHAMPS-ÉLYSÉES, 75008 PARIS, +33 (0)1 4561 1380, SWAROVSKI.COM
TOUS EARRINGS, €119, TOUS, 266 RUE SAINT-HONORÉ, 75001 PARIS, +33 (0)1 7600 3091, TOUS.COM
PHOTO: (EARRINGS) © TIMELABSTUDIO
OLE LYNGGAARD COPENHAGEN BRACELET, €525, OLE LYNGGAARD COPENHAGEN, 4 RUE DU 29 JUILLET, 75001 PARIS, +33 (0)1 4508 1925, OLELYNGGAARD.COM
THE KOOPLES DRESS, €338, THE KOOPLES, 191 RUE SAINT-HONORÉ, 75001 PARIS, +33 (0)1 4020 9385, THEKOOPLES.COM
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PANDORA RING, €99, PANDORA, CARROUSEL DU LOUVRE, 99 RUE DE RIVOLI, 75001 PARIS, +33 (0)1 4236 5920, PANDORA.NET
SHOP WINDOW
A FIRST FOR VEJA Paris’s Le Marais neighbourhood recently welcomed Veja’s first ever store. Founded 15 years ago, this chic French brand rapidly became a leader in eco-conscious fashion with its environmentally friendly trainers. In line with this approach, the label’s inaugural store has been designed with sustainability in
mind. The sophisticated space has a stripped-back aesthetic and does not feature any unnecessary decoration – here, the brand’s trainers are the main attraction. GRC Veja, 15 rue de Poitou, 75003 Paris, +33 (0)1 4026 6101, veja-store.com
Save an average of 12% by shopping tax free, see page 43
SHOPPING DESTINATION *
Palais Royal - Musée du Louvre 99, Rue de Rivoli - 75001 Paris
20 | N E W S
SWEETNESS AND LIGHT Label Bougie’s latest collection, Rêverie Bohème, comprises three scented candles based on floral fragrances: Le Rêve, La Vie and La Liberté. Founded by sisters Clémence Demeestere and Mathilde Ghekière, the brand creates candles using natural soy or coconut wax and cotton wicks. Made in Grasse, the home of French fragrance, the candles are scented using top-quality ingredients and the packaging is decorated with fluid line illustrations. The result is beautiful objects that look as good as they smell. GRC L’Exception, Forum des Halles, 24 rue Berger, 75001 Paris, +33 (0)9 6771 9234, labelbougie.com H FOR MAP GO TO PAGE 40
IN BRIEF This year Bioderma celebrates the 25th anniversary of its best-selling Sensibio H2O micellar water, which helps to cleanse and remove impurities and make-up from the skin. This beauty staple can be found in pharmacies across Paris
CASE IN POINT Tumi has updated its Alpha 3 range with the new Reflective Multi colourway – a holographic fabric which has a rainbow sheen. The material is used on pieces such as the Brief Pack and International Dual Access 4 Wheeled Carry-On. It is an excellent safety feature in the dark and offers an eye-catching finish. Tumi’s bold new-season aesthetic also includes the neonthemed Merge and 19 Degree Aluminium ranges. GRC
Tumi, 63 avenue des ChampsÉlysées, 75008 Paris, +33 (0)1 4073 8360, tumi.com H FOR MAP GO TO PAGE 38
Save an average of 12% by shopping tax free, see page 43
N E W S | 21
IN BLOOM In March, Sisley added to its Black Rose product line with the launch of the Black Rose Eye Contour Fluid (14ml, €115.50). The emulsion helps to nourish, moisturise and bring radiance to the delicate area around the eyes thanks to a trio of smoothing active ingredients: aqueous black rose extract, padina pavonica extract and vitamin E acetate. Caffeine, red vine extract and chlorella extract work to revitalise and illuminate the skin, and target dark circles. The Black Rose Eye Contour Fluid joins the collection’s Black Rose Cream Mask, Precious Face Oil and Skin Infusion Cream. GRC Le BHV Marais, 52 rue de Rivoli, 75004 Paris, +33 (0)9 7740 1400, sisley-paris.com H FOR MAP GO TO PAGE 40
A STEP AHEAD This season Ugg introduces its year-long 12x12 project, which is based on Ugg’s CA805 trainers. The project consists of monthly drops, with each one focused on a different theme. The CA805 model will serve as a canvas for the art-inspired designs, resulting in limited-edition trainers with a statement look. Renowned for its sheepskin-lined styles, Ugg has over 40 years’ experience in creating superb footwear. GRC Ugg, 26 rue Vieille du Temple, 75004 Paris, +33 (0)1 8488 9428, ugg.com H FOR MAP GO TO PAGE 41 globalblue.com
22 | N E W S
GREEN DENIM Sézane has recently introduced a sustainable denim collection following founder Morgane Sézalory’s decision to make every aspect of the brand more eco-friendly. The new line uses half as much water, 30% less energy and fewer chemicals in the denim washing process, and has been certified by GOTS (Global Organic Textile Standard) and Oeko-Tex (International Association for Research and Testing in the Field of Textile and Leather Ecology). The new Sézane Denim range comprises eight different jeans styles including the Perfect Slim, Venice and Girlfriend. GRC Le Bon MarchŽ, 24 rue de Sèvres, 75007 Paris, +33 (0)1 4439 8000, sezane.com H FOR MAP GO TO PAGE 37
SANDQVIST MOVES IN In autumn 2019, Sandqvist opened its first flagship store in Paris. The Swedish brand’s values centre on sustainability and this is reflected in the store’s natural and simple aesthetic. Sandqvist’s bags marry a Scandinavian look with functionality and highquality design, and customers can visit the new store in Le Save an average of 12% by shopping tax free, see page 43
S H O P | 23
HIGH TECH With its roots in yachting, Paul & Shark is an expert in performancewear and focuses on research and innovation. Using these concepts as a starting point, its latest collection includes the Typhoon 20000 line of waterproof and windproof garments. The pictured jacket (€355) features an ultrasoft membrane and is highly breathable. Another new-season highlight is the brand’s Save the Sea project, which features eco-friendly jackets made from post-consumer plastic bottles that pollute the ocean. GRC Paul & Shark, 36 rue du Faubourg Saint-Honoré, 75009 Paris, +33 (0)1 4265 7376, paulandshark.com H FOR MAP GO TO PAGE 39
Marais to discover the brand’s range of backpacks, weekend bags, washbags, wallets and more. We particularly like the new-season designs in lemon, pink and mint hues. GRC Sandqvist, 49 rue de Saintonge, 75003 Paris, +33 (0)6 3723 9850, sandqvist.com globalblue.com
Streets Ahead
The start of a new decade marks the next chapter in the story of Paris’s famous avenue des Champs-Élysées. Patrick Clark discovers the latest developments on this time-honoured boulevard
W
reasons why the street has begun to look a little worn over recent years. But, with plans for a €250 million makeover, a wealth of new store openings and a place at the heart of Paris’s preparations for the 2024 Summer Olympics, the avenue des Champs-Élysées looks set to enter the new decade in style. Synonymous with sophistication and Parisian elegance, this celebrated shopping street is home to an array of popular boutiques and luxury stores, and many major fashion houses consider their Champs-Élysées address among their key locations. New additions, such as Galeries Lafayette which opened here in
PHOTO: © PCA STREAM
idely regarded as one of the most beautiful streets in the world, the avenue des Champs-Élysées is one of Paris’s most famous landmarks. A key part of the city’s history, the avenue dates back to the 17th century when it was conceived as a tree-lined promenade by Louis XIV’s famous gardener André Le Nôtre, who also designed the gardens at the Palace of Versailles. Today, the two-kilometre road is one of the busiest boulevards in the French capital, visited by an estimated 100,000 people every day who come to shop, eat and soak up its unique atmosphere. This immense footfall is one of the
Above: an aerial view of the proposed new look of the avenue des Champs-Élysées
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Above (from top): the elegant Guerlain store; Bulgari’s sophisticated boutique, both located on the avenue des Champs-Élysées
PHOTO: (TOP) CarOline rOesCH
2019, feature alongside historic brands, including Guerlain, which opened its flagship on the street in 1914 and epitomises the city’s elegant aesthetic. Guerlain’s store was refurbished in 2013 by interior architect Peter Marino, who perfectly captured both the brand’s heritage and its contemporary appeal, transforming it into a Parisian cabinet of curiosities. ‘Nationally and internationally, the Champs-Élysées store is the image of the Guerlain maison,’ the brand says of its flagship location. ‘It’s a place of beauty, patrimony, expertise, and prestige. Located on one of the most famous avenues in the world, the boutique welcomes people from all over the world, to let them discover the history of the maison and its most beautiful creations.’ In 2019, community leaders unveiled an ambitious €250 million plan to renovate the street, and last year many of the street’s leading stores seemed to anticipate the rejuvenation with renovations of their own. Bulgari opened its refurbished store, also designed by
Marino, and Swiss watchmaker Omega revealed its revamped 143-square-metre space, where visitors can discover the brand’s watch, jewellery, leather goods, eyewear and perfume collections. Hugo Boss unveiled its store makeover last autumn and, at 1,200 square metres, it is the brand’s largest boutique worldwide. Taking its aesthetic cue from the work of interior designer Pierre Paulin, the renovated store features high-tech, interactive furniture and dedicated areas for the brand’s personalisation, Made to Measure and Made for Me services. ‘Reopening the Boss store on the Champs-Élysées is a milestone in our retail endeavours,’ CEO Mark Langer says. ‘I am very happy with the result, which translates the creative vision of the brand to this location.’ A visit to the Champs-Élysées is a must to discover the best names in French fashion, from cashmere designer Eric Bompard’s eponymous label and leather goods brand Longchamp to luxury jeweller Mauboussin and Cartier’s celebrated boutique, situated
opposite the Arc de Triomphe monument. Leading French perfume and beauty brand Lancôme also opened its first flagship store here in 2019. Global brand president Françoise Lehmann describes the new venue as ‘a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalisation, gifting and technology.’ Situated at number 52, the space has been designed to evolve, hosting five pop-ups a year and featuring a sophisticated, immersive digital installation at the entrance to the store. The brand’s classic products are displayed over two floors, with separate areas for perfume, foundation, powder, blush, lipstick and mascara, as well as a space for personalised skincare consultations. The most important aim of all is for guests to leave feeling happy, Lehmann explains. ‘We want this flagship to become a must-see and an iconic beauty address for Parisians and visitors of the world alike.’
2020 looks set to see this world-famous destination go from strength to strength. Moncler is among the new openings scheduled this year, following on from the label’s pop-up store that featured its key designer collaborations. The Italian outerwear brand is expected to set up a permanent address at number 119. The latest plans for the Champs-Élysées, created by architect Philippe Chiambaretta, will see a return to the boulevard’s roots, with more pedestrianised areas, less traffic and lots of green space. It is an ambitious, eco-friendly vision for the street and Chiambaretta says the redesigned boulevard will ‘demonstrate French excellence in gastronomy, culture, fashion and green technology. It should reveal what the nation does best.’ In a country renowned for chic sophistication and effortless elegance, the luxury stores and boutiques of the avenue des Champs-Élysées are the ultimate showcase for the best in French fashion Above (from top): an artist’s impression of the proposed new-look Champs-Élysées; Lancôme’s cutting-edge boutique
PHOTO: (TOP) © PCA STREAM
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M O D E E N FA N T 0 - 16 ANS
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CAFÉ SOCIETY Speciality coffee, the highest grade of coffee available, is at the forefront of a new wave of café culture in Paris. Ginger Rose Clark picks out some of the best places in the city to enjoy this elevated drink
Paris’s renowned café culture can be traced back for centuries and rose to prominence in the 20th century through intellectuals and artists such as Jean-Paul Sartre and Pablo Picasso, who frequently socialised in the city’s coffeehouses. Coffee has become a huge global trend and in recent years a new kind of café has emerged in the French capital, focusing on speciality coffee. Paris’s leading cafés and coffee shops serve a delicious range of options, from flat whites to filter coffee, using only the finest, carefully sourced and expertly roasted coffee beans. globalblue.com
Maison Kitsuné’s third Café Kitsuné, located in Paris near to the Palais-Royal and the Louvre, is the brand’s own take on a Parisian bistro. It offers morning-to-night opening hours and uses Costa Rican coffee beans roasted in France. There are a range of breakfast and lunch options, and you can follow your meal with a perfect pick-me-up espresso. From 6pm, expect cocktails with Japanese influences from the café’s expert mixologists. The café also sells everything from coffee beans to Café Kitsuné porcelain tableware. Café Kitsune, 2 place André Malraux, 75001 Paris, +33 (0)1 4015 9965, maisonkitsune.com
PHOTO: Hans Meijer
CaFé kitsuné
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La Fontaine de BeLLeviLLe
PHOTO: (lefT) albin DuranD
Those searching for the finest speciality coffee should look no further than La Fontaine de Belleville. This popular establishment is owned by Belleville Brûlerie, an exclusive coffee roaster that uses carefully selected beans from producers and cooperatives in countries such as Costa Rica and Kenya. As well as serving superb coffee, La Fontaine de Belleville also serves food with a focus on topquality ingredients, many of which are organic. At the weekend there is live jazz every Saturday from 4.30pm to 7.30pm and a hearty brunch menu is available on Sundays. La Fontaine de Belleville, 31-33 rue Juliette Dodu, 75010 Paris, +33 (0)1 4285 7937, cafesbelleville.com
CaFé oBerkampF This small coffee shop has made a name for itself among coffee connoisseurs and attracts quite a crowd. On a sunny day, you can sit on the bench outside and enjoy one of the café’s excellent espressos, filter coffees or flat whites. Brunch-style dishes are served until 3pm, with options including granola, toasted cheese sandwiches and avocado toast. Café Oberkampf’s sister branch, Café Méricourt, is also located just a short walk away. Café Oberkampf, 3 rue Neuve Popincourt, 75011 Paris, +33 (0)1 4355 6010, cafeoberkampf.com
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PARIS GUIDE
Global Blue’s guide ensures you make the most of your trip to Paris with a look at its must-visit destinations, from a leading eyewear store to the beautiful streets of Montmartre (pictured). Start with our highlights before delving deeper with expert guidance from our welltravelled team. For further helpful hints and detailed city guides, check out globalblue.com.
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3 Citadium Urban fashion brand Citadium showcases a superb range of cutting-edge streetwear, sneakers, accessories and gadgets from emerging designers, celebrated names and exclusive labels. Citadium, 65 avenue des Champs-Élysées, 75008 Paris, +33 (0)1 7075 4200, citadium.com
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Kidiliz Kidiliz has been the name to know in childrenswear since it was launched in 2015. Whether your little ones are new-borns or teenagers, you are sure to find the perfect outfit for them here. Kidiliz, 144 rue de Courcelles, 75017 Paris, +33 (0)1 4227 2727, kidilizgroup.com
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Le Tanneur Founded in 1898, leading leather goods brand Le Tanneur offers a chic range of bags and accessories for stylish men and women. Le Tanneur, 18 rue de Sèvres, 75007 Paris, +33 (0)1 4548 5956, letanneur.com
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NOTRE DAME DE PARIS MA
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RU
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PLACE MONGE
Global Blue Refund Office
Global Blue Lounge
Restaurant
36 | GUIDE
Boulevard Saint-Germain, Rue du Four, Rue de Sèvres & Rue de Grenelle RU E D
E S EIN
BOGGI ● AU VIEUX CAMPEUR ● MAXIMILIEN ● ● LE COQ SPORTIF
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Bellota-Bellota
THE BODY SHOP ● CAROLL ●
● DIESEL
CHEVIGNON ●
MABILLON ● ELEVEN PARIS ● DARMON
HUGO BOSS ● ● FRANCIS KLEIN ● FABRICE
● AN’GE ● CAREL ● LODING ● DARMON ● NANIE ● AIGLE
R U E D U F OU
SAINT-GERMAIN GALERIE CATHERINE COP COPINE ● DES-PRÉS HOUARD ● SINEQUANONE ● RU TARA JARMON ● EB ON AP AR ● JOSEPH TE ● ARTS ET BIJOUX LOUIS VUITTON ● ● TED BAKER
● LIU JO
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FABRICE ● ARTHUS BERTRAND ●
N
RU E D U FOUR
CALZEDONIA ● JIMMY FAIRLY ● CITY PHARMA ●
IN
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FAÇONNABLE ● ● CARON PARIS POM D’API ● GERARD DAREL ● FREELANCE ● SHU UEMURA ● DIAMANTISSIMO ● COMPTOIR DES BILLIESMARKET ● ● ARTHU R & FOX COTONNIERS ● IKKS ● JOTT ● ● JUST CAMPA GNE MAUBOUSSIN ● KIEHL'S ● LIU JO ●
● INTIMISSIMI
● SILK & CASHMERE ● BEL AIR ● PETIT BATEAU ● WHAT FOR ● MAX MARA
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EU
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ES
DESCAMPS ●
● MONCLER ● RALPH LAUREN
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DE
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RU
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● HEYRAUD
● LA POINTURE ● SUNCOO
● LONGINES ● LOSCO ● FREY WILLE ● CAFÉ COTON
UC
Featured In This Issue
I
Metro
ID
Non-Global Blue Retailer
Restaurant
-M
Global Blue Retailer
HE
BRAND BAZAR ●
RC
SÈVRE S - BABYL ONE
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● MARISA ● RENE DERHY ● PARALLELE ● MAC DOUGLAS ● MAJE ● BONPOINT ● HERMÈS PHARMACIE ● DU LUTETIA
ED
● OLIVER GRANT ● JET SET
RU
BIBA ●
BOUL EVAR D RASPAIL
● SWATCH ● COLISSE ● EQUIPAGGIAMENTI
RUE D E S È VRES
O’FASHION ● SALVATORE FERRAGAMO ● KIEHL'S ● CÉLINE ● MONDERER ● KIPLING ● CHACOK ● CARINE GILSON ● B’ROOM SAINT E AMI ● L L ● LAURENT GRAFITTI ● E PRINCESSE E N ● PARABOOT INES DE LA FRESSANGE ● G R ● ALEXIS MABILLE TAM TAM ● E DURANCE ● JEAN-BAPTISTE RAUTUREAU ● E D ● MAISON MARGIELA SHANG XIA ● IRIS ● RU CHARLES KAMMER ● ● PERLEI PAUL SMITH ● ● 45' AI INDIGO FIFI ● BOBBI BROWN ● ● PRINCESSE TAM TAM ● L K BENNETT AGENT PROVOCATEUR ● PABLO ● CHRISTIAN LOUBOUTIN ● GERARD DAREL ● OMEGA ● ● VOYEURS MARKET ● ICB ● SCÈNES BERLUTI ● DE LIN ● ● WICKET ALAIN FIGARET ● CYRILLUS ● LE TANNEUR ●
RU
E
● ALEXANDRA SOJFER ● EDWARD GREEN ● SAVE THE QUEEN! ● LOEWE GALERIE
SHOP | 37
Rue Vieux Colombier & Rue Saint-Sulpice
Rue du Dragon & Rue du Cherche-Midi
R UE DU F O UR
ER MA IN D SA IN T-G BO UL EVAR ● BURBERRY
IKKS●
P.39
IRO●
CHURCH’S ●
RU E D ES
RUE
BARRETT ● TRACTION ●
VICOMTE A ●
RU
THE ● KOOPLES AUBADE ● HERVE AGNÈS B ● ● CHAPELIER SATELLITE ● ZADIG & ● VOLTAIRE MARIONNAUD ● ● AESOP ● VILEBREQU IN
E DE RE N N ES
TOD’S ● IA R Y K IE L ● RU E DE G REN ELLE ● CO S
● TWIN SET
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BI
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LO
CO
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EU
VI
P.22
hé
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arc
RU
on M
ATELIER MERCADAL ●
I
● CAMPER ● MARIONNAUD ● LAUREN VIDAL ROBERT ● CLERGERIE ● ORCEL ● LISE CHARMEL
N
-M ID
RE N
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DU C
RU E
RUE DE RENNE S
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Department Store
ES
● JB MARTIN FAUSTO SANTINI ● ● GROOM ACCESSOIRE ● FAIRMOUNT DIFFUSION ● ● METAL POINTU’S OSKA ● SANDRO ● IKKS ● ● SATELLITE ENTRACTE ● ● LE CIVETTE LA FÉE ● IL BISONTE MARABOUTÉE ● ● SOPHIE D'ANNUNZIA LILITH ● ● COTÉLAC LOXWOOD ● ● CATHERINE ANDRÉ CÉCILE & JEANNE ● N VILLARET ● MERIEM ●
CHE
DE
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If you’re looking to upgrade your sunglasses on your trip to Paris, you will be spoilt for choice at this exceptional store, which offers an array of designer styles. SM Optic Avenue, 49 avenue de l’Opéra, 75002 Paris, +33 (0)1 4742 7682, opticavenue-paris.fr H FOR MAP GO TO PAGE 39
PETITE ● MENDIGOTE
● COCCINELLE
S DE E RU SWATCH ● MOBACO COTTONS ●
E
DU
OPTIC AVENUE
● ART DU BASIC ● ARCHE
● DEMILUNE ● LA SCARPA
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RU
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RU E DE SÈVR E S
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● CESAREE
● ALEXA ● BRACELET MONTRE ● ANNABEL WINSHIP
SON
● AGNÈS B HOMME ● JENISA
● CAMPER
● CARTES D’ART
TANYA HEATH ● THIERRY RABOTIN ●
FEMME SECRÈTE ● LINEA DI CORSA ● LA BOUTIQUE DE LOUISE ●
SEQUOIA ●
● JANIE PHILIP KERRY SAINT-SULPICE MARA ● SANDRO ● ● ANDRÉ HESCHUNG ● ● VICTOIRE HOMME SWILDENS ● ● EMLING ● MARCEL LASSANCE ● OLIVER GRANT ● LONGCHAMP AUBADE ● ● KARANTA BALIBARIS ● ● CLAUDIE PIERLOT ● COSMO PARIS
● NATURINO
RUE DU D RA GO N
PÈ R E S
RU E D U F OU R
S A IN
T-S U L
S AI NT S-
CARLOTI ● PATRICK ROGER ● THEA SO SWEET● VANGELDER JOAILLIER ● CHRISTIAN LACROIX ● LOLA ● SAINT LAURENT ● ANNICK GOUTAL ● ● LE JACQUARD FRANÇAIS COMPTOIR DES COTONNIERS ● KIRANE ●
P IC E
VILLEROY & BOCH ●
38 | GUIDE
Avenue des Champs-Élysées, Avenue George V, Rue François 1er ARC DE TRIOMPHE
N AV E
T IE CAR
●
RU E
R
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IS ●
UE D
NC BLA ONT I ●M E L IO V S K ● C WA R O N AL S E ● K A G O P T IC L IC ● S RAND PUB ●G Y ● D A N IL H VA ●M D IN E S S O ● O PR S● E L ID V NES O BOS ●L RGE HUG
RUE GALILÉE
RUE GALILÉE
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●
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I● T U MD ● P.20 IA N O U ● B U IL ARA ANN T
ORA IN EPH ● S UERL A ●G
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● ● ● ● ● ● ●
SÉE
GIVENCHY CHAUMET MONTAIGNE OPTIQUE ANGELS
RE CH AR
● CA PE T
R ON
S IN OUS O AU B Y & C ● M IF FA N ●T
JO AI LL ER PIERRE MARLY OPTICIEN KARADONNA N UI BURMA Q I RE TOM FORD L B ER LE ZILLI VI MM ● ZI ● RU E M AR B E U F
FRANCESCO SMALTO KARATT BALMAIN COURRÈGES TORREGIANI TEDDY’S ZIMMERLY
CARON ● R
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IMANI ● THOMAS PINK ● ● DIOR
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● IZ A C F E L D ● E ● GER TA IR L LA VO L K AR IG & D A Z
FOUQUET ●
Global Blue Retailer
AC I ●M T IS O S S IN MY ● A A R IO R ●M S E V I’ ● L SOT IS ●T
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● THE HOUSE OF EYEWEAR
BRUNELLO CUCINELLI ●
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●
AMP
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VIONNET ● DIANE VON FURSTENBERG ●
TIC
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RR I
● I LO VE OP
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● ● ● ● ●
RUE FRANÇOIS 1ER
GUY LAROCHE ●
● ● ● ●
RU E PI ER
SICIS ●
GCH
A TA R
● ULYSSE NARDIN ● FRANCOISE MORICE
LA MAISON ● DU CHOCOLAT
PAULE KA ●
AN O ● BO GG I MIL BOWEN ●
LON
R U E DE BE
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● HOBBS
S BMW LIFESTYLE SHOP ● ● TE CHRISTOFLE ● R I FA CC N O DORMEUIL ● I JOHN LOBB ● CARTIER ●
● STELLA LUNA ● KRONOMETRY
ARA ● Z O L A R IS ● S ORGAN ● M &M ●H
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Non-Global Blue Retailer
IG
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BOET
● LO U ● G A IS P IO N L E R IE E LY S É
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ES RUE DU C O L IS ● D IS EE NEY ● ZA R ● C IT A O● R ETT ● Z A OEN REP R ● GA A HOME ● P PSG ● QU IK S IL VER ● AD ID A S BANA ● R EN A PUBL & IC B IE ● OM R C R F IT C H E B A
IN NKL T F R AS E V E L ROO
Featured In This Issue
●D IO R N TA LT ●C CO S H O M A S ● JOL E R G E MOP ● S T IC A ● M M A L OR IE F IL A R IS ● A NE ●B C PEN TUR HAL E● ● M O N P O IN F R A IG O N ’S ● S O N IE S T ● GON TEL LA L ARD PEU UNA ●S ● T T ● S O N E IS L A P EREY ● A R A IR ● S T E L L IT L A N D E EQ U E R O G L E N A M IE ● ● O IA P ER & IR O ARA ● BOO THE GALLE T T● KO O PLE S H IL IO ● ● OLD EN ● ● CO TEL AC
RU E
EL ●
JUST ●N O ● CAM PAG NE ● CE DUS C IL E E T JE ANN ● TO E US ●C AST ANE R ●S H IAT ZY C ●V HEN EBE R ●A ESO P
MAJE ●
FREY WILLE ● EB MEYROWITZ ● H STERN ●
T- H O
P.40
NOR
É
S TI GL IO
NE
● FREY WILLE
DE PAR IS ● MIL LER ●
● EMPORIO ARMANI ● MARC JACOBS ● MIKI HOUSE ● ZIMMERLI ● DAVID MORRIS ● OMEGA ● ALEXIS ● DARY'S ● CHOPARD ● LO UI S VU IT TO N ● GU ER LA IN ● E GOYA RD
RÉ
ALE XAN DRE
● CHANEL FAURÉ ● LE PAGE R UE C A M B O N ● BY KILIAN ● TOM FORD ● JIMMY CHOO ● ZARA ● COACH ALEXANDER ● MCQUEEN ● BRIONI
● LONGCHAMP ● TARA JARMON ● ANNE FONTAINE ● GUERLAIN ● HERVE CHAPELIER ● DIOR
MAISON ● MICHEL
ANN ICK GOU PIE RRE MA RCO TAL ● LIN I ●
R UE DE CA
TUMI ● JM WEST ON ● YVES SALOM ON ● HOTEL COSTE S ●
MESS IKA ● MORA BITO ● WOLF ORD ● OCTO PUSSY ● CADO LLE ● LINEA PIU ● CHLOÉ ● PORT S 1961 ●
WEMPE LANCASTER LEETHA KATE SPADE GROSSENS BRACCIALINI
● TORY BURCH ● MAX MARA
● ● ● ● ● ●
COR DEL IA ●
ROBE RTO CAVAL LI ●
RU E C A MBON
FENDI ●
RU E S A I NT -H O NO
RU E DE RICHELIEU
S A IN RA
French fashion label Ikks creates collections for men, women and children around themes such as rock chic, military style and denim. From floaty maxidresses in metallic green to sleek men’s three-piece suits and forest-green blazers, there is a style to suit every taste. SM Ikks, 38 rue Saint-Sulpice, 75006 Paris, +33 (0)1 5681 8805, ikks.com H FOR MAP GO TO PAGE 37 RUE PE
IKKS OPTIC AVENUE ●
’O EL
Metro M IDE S
É
P.37
CAR
NOR
RU E DE S P Y RA
CAMILLE FOURNET ●
ED
Place Of Interest T-H O SANDRO ●
R U E S AI N T-HON O RÉ
NOC IB E ● CH B L A E M IN S NCS ●
S A IN LONGCHAMP ● CHRONOPASSION ● DJULA ●
R U E S A I N T- F L O R E N T I N
VILEBREQUIN ● LYUBOV ● MICHAEL KORS ● & OTHER STORIES ● MULBERRY ● VALENTINO ●
P.23
NU
M A JE
R CO M ● C P T O IR ● B OTO N N DES ● E A L E N C IE R S ● D X E M P L IA G A IP T Y A IR QUE E ● PAUL & SHARK
E AV
CHA
M IS MAN SONI ● OU K IE H S H ● L B A & 'S ● THE SH ● O RY ●
SHOP | 39
Rue Saint-Honoré West PLACE VENDȎME
Rue Saint-Honoré East
PALAIS ROYAL MUSÉE DU LOUVRE
40 | GUIDE
FREY WILLE Renowned for its handdecorated enamel creations, celebrated jewellery brand Frey Wille has gained a dedicated international audience. The brand’s latest collection focuses on Vincent van Gogh, one of the most celebrated postimpressionist painters. KW
Frey Wille, 167 rue Saint-Honoré, 75001 Paris, +33 (0)1 4260 4747, freywille.com H FOR MAP GO TO PAGE 39
Rue de Rivoli West Le Dali Le Meurice
CAUDALIE ●
● MADURA
LA MAISON DE L’ASTRONOMIE ●
HÔTEL DE VILLE
● ● ● ● ●
● ● ● ● ● ● ● ● ● ●
LI ●
EVO LUT IF ● FINS BUR Y ● OPT IC 2000 ●
ST OP OL
MINELLI CALZEDONIA KIKO PARIS UN JOUR AILLEURS HEYRAUD
HEM A ● RUE D U F O URC Y
SAINT- PAUL AUX DUC S DE GAS COG NE ● L'AT ELIE R DU CHO COL AT ●
H&M ZARA HISTOIRE D’OR BOCAGE L’OCCITANE P.42 MANGO INTIMISSIMI ETAM LINGERIE STRADIVARIUS OYSHO
● LA SCAR PA ● PAUL MAR IUS ● PARA BOO T ● GAR RICE UD ● PIER RE RICA T ● PARI S DISC OUN ● CYR A LYDO ● VERT DO ● FREE ’P’ STAR ALAI N ● AFFL ELOU
R U E SAI NTE SI ER S
TOP TIME ● CON FISE RIE RIVO
RU E DE RI V OLI
AV. V I C TOR I A
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TEM PLE
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● PROMOD ● ANDRÉ ● YVES ROCHER
D DE SE BA
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V O LI LL
HA ES
ED
R UE VIEI L LE DU
● GAP ● BOCAGE ● ERAM
BO UL EVAR
● UN ISH OP LLE ● AN TO NE VO IR ● L'A RT DE N ● 5E SA ISO EIL EEN ON ● CO ME ON ● SE E U SO UX DO ● CO TO N ● VIVAL DI
CHÂTELET
PROJET X ● COURIR ● LEVIS ● CELIO CLUB ● UNDIZ ● FOOT LOCKER ● DAMART ●
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R U E D E LO B A U
RU
● H&M ● LISSAC
rai s P.21
BH V Ho mm
ES
● C&A NAF NAF ● CLAIRE’S ● DELAVEINE ● MAC ● SWAROVSKI ● RITUALS OUTLET ●
Le BH V Ma
E ● SU NS HIN ● CO UR IR
LES OPTICIENS ● CONSEILS ● PIMKIE ● MONKI
PULL & BEAR ● BERSHKA ●
D
RUE D
RUE D
● HA BI U PO N T N E UF TAT
ORÉ
● CAROLL UL E RU E DU RO ● QUIKSILVER ● LACOSTE ● SWATCH ● MINELLI
RUE DU RE N A R
● GE OX E LO NG UE ● LA CH AIS ● KATA DY SH OP ● TH E BO A OR PH SE ● DE RE CR E ● LA GR AN DU TE MP LE RU E
RU E
-HON AINT
● FOREVER 21 ● CAMPER ● NICOLAS
HÔTEL DE VILLE
EP TIO N ER ● L’E XC BE RG
● INTERSPORT ● URBAN OUTFITTERS ● MANGO
RU E S
RU E DE RIVO L I
SUPERDRY ●
LO UV RE P.20
RU E DU
LEE COOPER ●
RU E D E R I
LOUVRE RIVOLI
JEAN MARC PHILIPPE ●
Rue de Rivoli East
MAIS ON GEO RGES ● LARN ICOL ● PUR E ● OPTI CIEN ● ERA M ● CAM AIEU ● TILT VINTAGE ● CAFE COTO N
PYL ONE S ● ● MAR IONN AUD ● NICO LAS
● MAJ E ORG ● OLIV ER DESF
Global Blue Retailer
Non-Global Blue Retailer
Featured In This Issue
Department Store
Hotel
Metro
Bar
ES
S H O P | 41
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LES GEORGETTES BY ALTESSE Customisation is having a moment, so there’s never been a better time to discover multiway jewellery brand Les Georgettes by Altesse, which offers pieces with duo-coloured leather or fluid Perspex inserts. SM Les Georgettes by Altesse, 11 rue de Sévigné, 75004 Paris, +33 (0)1 8836 0001, lesgeorgettes.com
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For spring/summer 2020, world-renowned French beauty brand L’Occitane launches its Immortelle Overnight Reset eye serum, which aims to combat the signs of fatigue. Clinical tests have shown that after a week of using the new serum, dark circles and wrinkles appear reduced, skin appears smoother and radiance is boosted. The bottle is partly made from recycled glass and the box is made with card from sustainably managed forests. L’Occitane also offers a recycling service at its boutiques for beauty product pumps and other difficult-torecycle packaging, and you can return your L’Occitane empties to receive 10% off any full-sized product. SM L’Occitane, 84 rue de Rivoli, 75004 Paris, +33 (0)1 4278 7401, uk.loccitane.com H FOR MAP GO TO PAGE 40
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中文翻译
24: sTrEETs aHEaD 香街新发展 当我们迎 来 新的十 年，巴黎著 名大 道香榭丽舍的故事 也展 开新篇章。Patrick Clark为您详 述 这条历史 悠久的林荫大 道的 最 新发 展 香 榭丽舍 大 道 被公认为 世界上 最 美 丽的街 道 之一，也是巴 黎最 著名的地 标 之一。这 条大 道是巴 黎重要 的组 成部 分，其历史可追溯至17世 纪，当 时路易十四的著名园艺设 计师、凡 尔 赛宫 花园的设 计 者André Le Nôtre将 其 构想成一条 绿 树成荫的步行大 道。 如 今，这 条 长 达两公里的大 道已 成 为法国首都最繁 忙的 林荫大 道 之 一，每天 约有10万人前来购物、进 餐 并 沉 浸在其 独特的氛围中。海量 人群 的光 顾 是 近年来这 条街 开始显得 有 些破旧的原因之一。但 是，随着2.5亿 欧 元 改 建计 划开始实 施，大 量 新店
上图：计划中的香榭丽舍大街新貌鸟瞰
开业以 及巴 黎 筹 备2024年夏季 奥 运 会工作的进行，居于城 市 核心 位 置 的 香 榭丽舍 大 道 有 望以崭 新姿 态 进 入 新的十 年。 这 条举 世闻名的购物 街 是巴 黎式 精 致和优 雅的代名词，是许 多人气 超 高的精品店 和 奢侈品店的所在 地，许 多著名时装公司都 将其香 榭丽舍 大 街店 视为重要 的零售点。近期 新 增品 牌包括2019年 在 这 里 开业的老佛 爷百 货（Galeries Lafayette），它跻身 于 这 条街上其他 历史 悠久的品牌 之间，如 1914年即在 此街 开设闻名遐 迩的 旗 舰 店的 娇兰（Guerlain），尤其代 表了这 座城 市的优 雅美感。 娇兰的店铺 在 2013年由室内设 计 师 Peter Marino进行了翻 新，他完美 地 融 合了品牌 的传 统 和现代 魅力，为 世 人奉上一座 藏满巴 黎奇 珍异宝的 殿 堂。该品牌如此 描 述其 旗 舰 店：“无 论在国内还是国外，香 榭丽舍店都 代 表着娇兰品牌 的形 象。这 里凝 聚 着 美 丽、传 奇、专业 和声 望。这家 精品店 坐落 在世界上 最 著名的一条大 道 上， 欢 迎 来自世界 各地 的人们，到此 探 寻 品牌 的历史 和最 精美的产品。” 2019年，当地 政 府为这 条大 道 宣
照片: © PCA STREAM
TranslaTions
45 布了一项 雄 心勃勃的2.5亿 欧 元 改 造 计 划，去 年，这 条街上 的许 多著 名商店似乎亦希望 通 过翻 新店面来 提 振 生 意。宝 格丽（Bulgari）同样请 Marino为其旧店焕 新 颜，瑞 士 制表商 欧 米 茄（Omega）开放了经 过 改 建的 新 零售空间，面 积 达143平方米，游客 可以在 此 选购 该品牌 的手表、珠宝、 皮革制品、眼 镜 和香水系列。 Hugo Boss于 去 年 秋 天推出了改 头 换面的新店，面 积 达1200平方米， 是该品牌 全 球 最大的精品店。从 室内 设 计师 Pierre Paulin的作品中汲取美 学灵感，这家 经 过翻 新的商店设有高 科 技、互动 式 家具以 及专门用于品牌 个 性化、量 身定制和 Made for Me服 务的区域。首席执 行官Mark Langer 表 示：“ 在 香 榭丽舍 大 道 重 新 开设 Boss商店是我们 零售业务的一 个里程 碑。我 对结果感到非常 满意，这家店 成 功 诠 释了品牌 的创意 思 路。” 要了解 法国时尚的领先品牌， 就 必 须 来探 访 香 榭丽舍 大街。在 凯 旋门纪 念碑 对面，从羊 绒 设 计 师品牌 Eric Bompard到皮具品牌 珑 骧（Longchamp），从豪 华 珠宝商 Mauboussin到卡 地 亚（Cartier）的著 名精品店，目不 暇 接，令人 称 叹。 法国殿 堂 级香水 和美容品牌兰 蔻（Lancôme）也于2019年 在 这 里 开 设了第一家 旗 舰 店。全 球品牌总 裁 Françoise Lehmann将 新店 描 述为“ 美丽与幸福的真正 家园”，提 供 美容 产品、贴心咨询、个 性化定制、礼物 包 装和科 技应 用等多方面的服务， 邀请来宾们 体 验 和深入研究品牌 的 内涵。” 该 店位于香 榭丽舍 大 道52号，经 过 精心设 计，每 年可开设5个限时展 区，并在商店的入口处设有 巧妙的 沉 浸 式 数字 装 置。两个楼层的零售空间 展 示 着 该品牌 的经典产品，香水、粉 底、粉 饼、腮 红、唇 膏 和睫毛膏等都 分别陈列，还有用于个 性化护肤 咨询
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的区域。Lehmann解 释 说，最 重要 的 目的是让客人离开时感到幸福。“我 们希望 这家 旗 舰 店成 为巴 黎人 和世 界 各地 游客的必看 景点和地 标 般 的 美容 圣 地。” 进 入2020年，举 世闻名的香 榭丽舍 大 道必 将发 展 地 越 来越 好。Moncler是计 划于今 年 在 此开设 新店的品牌 之一，在 此 之前，该品牌 已 经在 此开设 过快闪店，展 示了品牌 的重要设 计师合作 项目。预计 这家 意 大 利外 套品牌 将在119号设 立固定 零售店。 由建 筑师 Philippe Chiambaretta主 持的香 榭丽舍 大 道 最 新 改 造 计 划 将 增 加行人专用区，减 少机 动车来往， 增大 绿 色 空间，回归这 条大 道 初 建时 的设 想。这是 一项 雄 心勃勃且 对 环 境 友 好的计 划，Chiambaretta说 重新设 计的林荫大道将“展示法国在美食、文 化、时尚和绿色技术方面的卓越表现。 它应该展示出这个国家最擅长的事。” 在 这个以高贵 精 致和 轻松 优 雅而 闻名的国家，香 榭丽舍 大 道 上 的豪 华 商店 和 精品店 可谓展 示法国时尚之 最 的终 极场所。
Scan the QR code to subscribe to Global Blue’s official WeChat services. Receive the latest shopping and tax refund information. Track and manage your refund, and get online customer service and other tax refund services. 扫描二维码，订阅环球蓝联官方微 信。接收最新的购物和退税信息。追 踪和管理您的退税，获取在线客服及 其他退税服务。
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43: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全 球 顶级购物区中的 30多万家 商店消费时，环 球蓝联购物退 税 服务 （Global Blue Tax Free Shopping）为您 节省购物开 销。 每年大约有两千六百多万名游客享用 环 球蓝联（Global Blue）的购物退 税 服 务，何不加入他们的行列？您只需 在 购物时留意环 球蓝联（Global Blue）的 蓝 星标志，或直接问询商家是 否提 供 环 球蓝联（Global Blue）退 税 服务，然 后遵 循以下简单的退 税流程即可：
1. 购物消费 无论 您在哪里购物，请向商家索要 环 球蓝联 退 税 表格（Global Blue Tax Free Form），并 保存好购物票据。
2. 申领退税 在您返程离境前，请前往海 关柜台， 出示 退 税 表格和相关票据，获取海 关 印章，然后再到环 球蓝联的退 税点领 取 退 税 款。 联系方式： taxfree@ globalblue. com + 421 232 111 111 最低消费€ 175. 01即可申请 退 税，能够 节省高达 12%的商品购买 价。 请注 意：您收到的退 税 款是增值税减 去环 球蓝联的手续费。 如果您 选 择 现 金 退 税，部 分机 场 还 将以退 税申请表为单位收取 现 金 退 税手续费。
TraducTionS FrançaiSeS 24: STreeTS ahead une aVenue danS TouS SeS ÉTaTS L’arrivée de cette nouvelle décennie marque le début d’un nouveau chapitre dans l’histoire des ChampsÉlysées, la célèbre avenue parisienne. Patrick Clark part à la découverte des dernières nouveautés du vénérable boulevard Considérée par le plus grand nombre comme l’une des plus belles avenues du monde, les Champs-Élysées sont l’un des incontournables de la capitale française. D’une importance majeure dans l’histoire de la ville, globalblue.com
l’avenue conçue au XVIIe siècle par André Le Nôtre, célèbre jardinier de Louis XIV à l’origine des jardins du palais de Versailles, est initialement une promenade bordée d’arbres. Aujourd’hui, cette artère de deux kilomètres de long est l’un des boulevards les plus empruntés de Paris. Environ 100 000 visiteurs s’y rendent chaque jour pour faire des achats, manger et baigner dans son atmosphère unique. Cette affluence sans égal explique sans doute pourquoi l’avenue a quelque
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peu perdu de sa splendeur, ces dernières années. Cependant, entre l’allocation de 250 millions d’euros pour sa rénovation, l’ouverture prévue de nombreux magasins et une place de choix dans le cadre des préparatifs des Jeux Olympiques d’été de 2024 à Paris, l’avenue des ChampsÉlysées devrait faire une entrée remarquée dans cette nouvelle décennie. Connue pour son raffinement et son élégance à la parisienne, cette illustre rue commerçante abrite une multitude de magasins célèbres et de boutiques de luxe. Nombre de maisons de couture considèrent leur boutique des Champs-Élysées comme l’un de leurs sites stratégiques. De nouveaux magasins font leur entrée sur le boulevard emblématique, comme les Galeries Lafayette en 2019, et rejoignent les marques historiques déjà présentes telles que Guerlain, illustration parfaite de l’élégante esthétique de la ville et dont la boutique phare a ouvert ses portes sur l’avenue en 1914. L’architecte d’intérieur Peter Marino, en charge de la rénovation de la boutique du parfumeur réalisée en 2013, a parfaitement su capturer l’âme de la marque et sa contemporanéité, transformant ainsi le magasin parisien en un véritable cabinet de curiosités. « La boutique des ChampsÉlysées est la vitrine de la maison Guerlain, aussi bien au niveau national qu’international », déclare le parfumeur à propos de son
flagship. « C’est un lieu dédié à la beauté, à la tradition, au savoirfaire et au prestige. Située sur l’une des avenues les plus célèbres au monde, la boutique reçoit des clients venant des quatre coins du globe et leur fait découvrir l’histoire de la maison ainsi que ses plus belles créations. » En 2019, les dirigeants de la ville ont dévoilé un plan de rénovation de 250 millions d’euros destinés à l’avenue et l’an dernier, de nombreux magasins clés ont semblé prendre de l’avance sur la modernisation des Champs-Élysées en entreprenant eux-mêmes des travaux d’embellissement. La boutique Bulgari, tout juste rénovée par M. Marino, a ouvert ses portes, et l’horloger suisse Omega a introduit un espace complètement repensé de 143 m2, dans lequel les visiteurs peuvent découvrir les montres, les bijoux, les produits de maroquinerie, les lunettes et les différents parfums de la marque. Hugo Boss a dévoilé une boutique entièrement modernisée – le plus grand magasin de la marque à ce jour – de 1 200 m2 à l’automne dernier. Inspirée par l’esthétisme du travail de l’architecte d’intérieur Pierre Paulin, la boutique propose un mélange de high tech, de mobilier interactif et d’espaces dédiés aux nouveaux services de personnalisation de la marque, Made to Measure et Made for Me. « La réouverture du magasin Boss des Champs-Élysées est un
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évènement clé pour la marque », affirme Mark Langer, PDG du groupe. « Je suis ravi du résultat qui, selon moi, traduit parfaitement la vision créative de la marque dans ce lieu. » Une visite des Champs-Élysées est une étape obligatoire pour découvrir les grands noms de la mode française : d’Eric Bompard, créateur éponyme de la marque spécialisée dans le cachemire, à Longchamps, la marque de produits de maroquinerie, en passant par les bijoutiers Mauboussin et Cartier, dont les boutiques se situent à l’opposé de l’Arc de Triomphe. La prestigieuse marque française de produits de beauté et de parfums Lancôme a également ouvert son premier flagship sur les Champs-Élysées en 2019. Françoise Lehmann, directrice générale de Lancôme international, décrit le lieu comme « un véritable temple dédié à la beauté et au bonheur, un lieu où nos clients vivent et découvrent ce que la marque a de meilleur à offrir en termes de produits de beauté, de services, de personnalisation, de cadeaux et de technologie. » Installé au numéro 52, ce lieu a été créé et pensé pour évoluer. Il comprend un espace permettant d’accueillir 5 lancements par an et est constitué d’une installation numérique sophistiquée et immersive à l’entrée du magasin. Les produits classiques de la marque sont disposés sur deux étages, eux-mêmes divisés en Ci-dessus : la boutique avant-gardiste Lancôme
différents espaces dédiés aux parfums, aux fonds de teint, aux poudres, aux fards à joues, aux rouges à lèvres et aux mascaras, sans oublier l’espace de consultation personnalisée pour les soins de la peau. « Notre objectif principal consiste à laisser aux clients un sentiment de bonheur lorsqu’ils quittent le magasin », explique Françoise Lehmann. « Nous voulons faire de ce flagship une adresse incontournable et emblématique de la beauté, aussi bien pour les Parisiens que pour les visiteurs du monde entier. » L’année 2020 devrait signer le succès encore plus grand de la destination mondialement connue que sont les Champs-Élysées. Après avoir installé un popup store exposant ses produits phares, Moncler devrait rejoindre les rangs des marques de luxe devant ouvrir prochainement une boutique sur l’avenue cette année. La marque de vêtements italienne devrait s’établir au numéro 119. Enfin, il semblerait que les
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Champs-Élysées connaissent un retour aux sources : d’après les plans de l’architecte Philippe Chiambaretta, l’avenue devrait voir apparaître davantage d’espaces pour les piétons, diminuant ainsi le trafic, ainsi que des espaces verts supplémentaires. Selon M. Chiambaretta, cette vision des ChampsÉlysées, à la fois ambitieuse et respectueuse de l’environnement, permettra de mettre en exergue l’excellence française en termes de gastronomie, de culture, de mode et de technologie verte. « Autrement dit, une démonstration de ce que le pays sait faire de mieux. » Dans un pays connu pour son raffinement et son élégance naturelle, les boutiques de luxe de l’avenue des Champs-Élysées sont la plus belle vitrine de ce que la mode française a de plus beau à offrir.
43: When You Shop The World, Shop Tax Free SoYez exonéré deS TaxeS Sur voS achaTS eFFecTuéS à l’éTranger Le service Tax Free Shopping de Global Blue vous permet de faire des économies sur vos achats dans plus de 300 000 magasins situés dans les meilleurs quartiers commerçants du monde entier. Alors pourquoi ne pas rejoindre globalblue.com
les 26 millions de voyageurs qui se font chaque année exonérer de taxes sur leurs achats grâce à Global Blue? Il vous suffira simplement de rechercher les commerçants affichant notre sigle représentant une étoile bleue ou de demander Global Blue, puis de suivre notre processus simple. 1. Magasin Quel que soit l’endroit où vous faites vos achats, demandez un bordereau de détaxe Global Blue et pensez à bien conserver vos tickets de caisse. 2. Demande de remboursement Lorsque vous vous apprêtez à rentrer chez vous, rendez-vous au service des douanes situé sur votre lieu de départ afin de faire approuver vos tickets de caisse, puis venez chercher votre remboursement dans l’un de nos bureaux de service client. Contact : taxfree@globalblue.com +421 232 111 111 Dépensez au minimum €175.01 et économisez une moyenne de 12% sur le prix d'achat. Veuillez noter que le remboursement final que vous recevrez sera égal au montant total de la TVA moins les frais d’administration. Dans certains aéroports, des frais liés au paiement en espèces pour chaque formulaire d’exemption de taxes vous seront facturés si vous demandez un remboursement immédiat en espèces.
SO U V E N I R
Bags of Style
The woven bag has been a staple of French style for decades, conjuring up images of Jane Birkin strolling along the streets of Paris or Brigitte Bardot enjoying the Côte d’Azur. The basket bag has become the ultimate summer trend and this timeless item has been given a smart, polished update for spring/ summer 2020 by Parisian brand Elleme – a name inspired by the French elle aime (she loves). The young label offers fashion-forward
quality handbags at accessible price points, such as the pictured Baozi style. It reimagines the brand’s signature shape in natural raffia and leather, and is sure to be a hit for the season ahead. LT Elleme Baozi bag, €360, Elleme, 19 rue Ferdinand Duval, 75004 Paris, +33 (0)1 4370 8459, elleme.com H FOR MAP GO TO PAGE 41
Save an average of 12% by shopping tax free, see page 43
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