SHOP Rome AW17

ROME | 罗马 | РИМ | ローマ

ROME Luxury Edition Autumn/Winter 2017/18

DISCOVER ROME: enjoy the city’s unmissable sights and stores with this essential guide

Tambour Horizon Your journey, connected.

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EDITOR’S LETTER Athens & Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克

Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия Gothenburg Hamburg Helsinki Area

Welcome to Rome

Holland Istanbul Italy Japan Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna

Чехия

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

@环球蓝联-Globalblue

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@shopcontent

ILLUSTRATION: ISAAC BONAN

Whether you are travelling for business or pleasure, we can help you discover the very best of this historic and ebullient city. Rome has much to offer, as our guide on page 74 reveals. Readers who appreciate the best of fashion will enjoy our report on Italian inspirations at the autumn/ winter 2017/18 shows (page 58). In this issue we also profile Rome’s leading hatmakers (page 48) and offer a selection of some of the city’s finest restaurants (page 70). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.5% when shopping in Italy. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Rome. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

PIAZZA DI SPAGNA 79, ROMA â&#x20AC;&#x201D; SANTONISHOES.COM

CONTRIBUTORS

Beth Druce Beth Druce is a fashion and luxury writer, and she also works as a consultant for a variety of fashion companies. After gaining an MA from Central Saint Martins in London, she began her career at GQ magazine. globalblue.com

Josh Sims Freelance journalist and editor Josh Sims contributes to publications that include the Financial Times, Independent, Observer, Wallpaper and Esquire. His most recent book, Icons of Women’s Style, was published in April 2015.

Hannah Lewis Hannah Lewis, SHOP’s features editor, holds degrees from the University of Oxford and the London College of Fashion. She has written for a range of publications, including Time Out in Dubai and Prestige in Hong Kong.

ILLUSTRATION: RUI RICARDO ‒ FOLIO ART; PHOTO: (RIGHT) KATIE WILSON ELL

Rui Ricardo Rui Ricardo created this season’s cover illustration for SHOP Rome. His unique style is perfectly showcased by this clever image, which shows the city’s famous Colosseum amphitheatre transformed into the skirts of a magnificent dress. Rui’s other clients include the Times newspaper, Samsung and IBM. Discover SHOP Rome and our other editions at issuu.com/globalblue.

SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Rui Ricardo ‒ Folio Art Contributors Beth Druce, Josh Sims Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Japanese editor Kyoko Nishimoto Print Dane Consultancy

News editor Ginger Rose Clark

Commercial editor Ruairidh Pritchard

Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien

AVP business development manager Patrice Janet

Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Online writer Emily Scrivener Human resources and office assistant Anjali Kapoor

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge

G L O B A L B L U E I T L AY Country manager Stefano Rizzi Marketing sales manager Flavio Gatti Partner relationship manager Antonella Bertossi Marketing sales executive Eleonora Busico Marketing coordinator Alberta Reinach Sales key account manager Stefano Cardinale Sales account manager Marco Cavalli Global account managers Simone Borgheresi, Umberto Panizzut, Salvatore Smith Key account managers Benedetta Andreini, Caterina De Bernardo, Sabrina Galessi, Consuelo Murari, Marco Savino, Evrim Sengules Account managers Nicoletta Aromando, Alessandro Bonincontro, Rodolfo Borella, Ludovica Bragato, Nadia Busletta, Laura Durante, Giorgia Faro, Attilio Fioritti, Gabriele Giuntini, Davide Grechi, Diana Martin, Elisa Narducci, Francesca Ramiccia, Mattia Sardaro, Giordano Senzacqua, Laura Vitale Global Blue, Via Carlo Noé 33, Gallarate 21013, Varese

Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

MIRANDA KERR LOS ANGELES, MARCH 2017 MARELLA.COM ROMA VIA FRATTINA 42/43 VIA APPIA NUOVA 7/11 CENTRO COMM. EUROMA 2 CENTRO COMM. PORTA DI ROMA LOC. BUFALOTTA

CONTENTS PAGE

PAGE

Check Out SHOP selects a standout piece from Rome this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

NEWS 34

Shop Window One store not to be missed in Rome News Seasonal updates on shops, services and new products

46 In Store The Fabiana Filippi label has been a stalwart of Italian fashion for more than 30 years. Co-founder Mario Filippi Coccetta talks about the latest collection and the flagship in Rome

FEATURES 48

Hats Off To Rome With men’s headwear making a fashion comeback, look to the Italian capital for sartorial expertise. Josh Sims visits the city’s oldest and best creators of fedoras, trilbies and more

The Shape Of Things To Come There’s a new silhouette emerging in Italy and it’s one that every woman will want to wear. Beth Druce reports from the autumn/winter shows Brave New World A quiet revolution is happening at leading Italian fashion company Miroglio, which is reinvigorating its stores, its labels and its approach to customers. Hannah Lewis gets the inside scoop

Above (from left): Fabiana Filippi ‘s flagship store; a powerful look from Versace’s autumn/winter 2017/18 collection

PRODUCTS

XXX 58

CONTENTS EXPERIENCE

ESSENTIALS

Table Talk Many of Rome’s finest restaurants combine striking settings with great cuisine. Fani Mari takes a tasting tour

GUIDE 74

Maps and guides to the key shopping areas of Rome

How To Shop Tax Free The simple steps to saving money on your shopping

PAGE

TRANSLATIONS 98 美文翻译 103 Русский Перевод 108 日本語翻訳

SOUVENIR 114 The essential item to bring home

E NGL IS H | Р УС С К И Й | 中文

VISIT US ONLINE...

Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily

访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购物旅游信息，每日更新 FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- Globalblue GlobalBlue环球蓝联 /globalblue /globalblue @shopcontent Above: Casa Coppelle’s theatrically stylish interior

PHOTOS: (TOP) MATTEO MOLLE; (BOTTOM) MELANIE GALEA/THESTREETMUSE.IT

Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru

ROM A V i a d e i C o n d o t t i, 4 6 m a x a n d c o.c o m

CH ECK OUT

KEEP IN CHECK Ermanno Scervino’s heritage lies deep in the heart of Italy, yet the house looked to other inspirations for its autumn/ winter 2017/18 collection. Its classic Faubourg day bag has been updated in traditionally British and decidedly

masculine Prince of Wales check. An injection of fun and femininity comes from the pop of red that runs along the handle, resulting in a bag that’s anything but conventional. The timeless woollen fabric makes it perfect for winter, conjuring images of overcoats and falling temperatures. Wear

Save up to 15.5% by shopping tax free, see page 96

yours with a warm jacket for faultless seasonal style. lt Ermanno Scervino Faubourg bag, €1,690, Ermanno Scervino, Via del Babuino 97, 00187 Rome, +39 06 679 3173, ermannoscervino.it FOR M A P GO TO PAGE 78

elenamiro.com

26 | P R O D U C T S

WORKING WOMAN

Enhance a pinstripe shirt and wide-legged trousers with timeless, casual accessories 1

1. Mykita glasses, €449, Monocle, Via di Campo Marzio 13, 00186 Rome, +39 06 683 3668, mykita.com

3. Moncler trainers, €395, Moncler, Piazza di Spagna 77, 00187 Rome, +39 06 6994 0292, moncler.com

5. Clarins lipstick, €25, Marionnaud, Via delle Convertite 12-13, 00187 Rome, +39 06 679 5122, clarins.com

2. Massimo Dutti shirt, €59.95, Massimo Dutti, Largo Chigi 64, 00187 Rome, +39 06 679 2783, massimodutti.com

4. Cartier watch, €22,600, Cartier, Via dei Condotti 83, 00187 Rome, +39 06 696751, cartier.com

6. Cos trousers, €79, Cos, Via Borgognona 36, 00187 Rome, +39 06 3283 2707, cosstores.com

Save up to 15.5% by shopping tax free, see page 96

PHOTO: (4) © CARTIER

ROMA Via Frattina, 84/B V.le Libia, 19 Via del Tritone, 30 Via Tuscolana, 883/A Via Vittorio Veneto, 130 Piazza Enrico Fermi, 8 Via Cola di Rienzo, 191 Centro Comm.le Euroma2 Via Appia Nuova, 63

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DECO REDUX

Recreate the flamboyance of the 1920s with feathers, embellishments and striking jewels

1. Marni earrings, €390, Marni, Via Bocca di Leone 8, 00187 Rome, +39 06 678 6320, marni.com

3. Damiani ring, €8,950, Damiani, Via dei Condotti 84, 00187 Rome, +39 06 6920 0477, damiani.com

2. Bulgari bag, price on request, Bulgari, Via dei Condotti 10, 00187 Rome, +39 06 696261, bulgari.com

4. Escada dress, €1,995, Escada and Escada Sport, Piazza di Spagna 7-8, 00187 Rome, +39 06 678 6995, escada.com

Save up to 15.5% by shopping tax free, see page 96

5. Miu Miu shoes, price on request, Miu Miu, Via dei Condotti 35A, 00187 Rome, +39 06 8881 1280, miumiu.com

PHOTO: (1) SAVERIO LOMBARDI VALLAURI

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LADY IN RED Team a daring shade of scarlet with demure details for daywear with a difference

1. Max Mara Studio dress, €329, Max Mara, Via dei Condotti 17-18, 00187 Rome, +39 06 6992 2104, maxmara.com

3. Elena Ghisellini bag, €1,120, Coin Excelsior, Via Cola di Rienzo 173, 00192 Rome, +39 06 3600 4298, elenaghisellini.com

2. Christian Louboutin eyeliner, €75, Christian Louboutin, Piazza San Lorenzo in Lucina 22, 00186 Rome, +39 06 687 1520, christianlouboutin.com

4. Pomellato earrings, €3,200, Pomellato, Piazza San Lorenzo in Lucina 38, 00186 Rome, +39 06 6880 9790, pomellato.com

Save up to 15.5% by shopping tax free, see page 96

5. Dolce & Gabbana shoes, €895, Dolce & Gabbana, Via dei Condotti 51-52, 00187 Rome, +39 06 6992 4999, dolcegabbana.com

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BEAUTIFULLY BROWN

For the perfect autumn look mix tan, chocolate and russet

1. Corneliani suit, €1,905, Davide Cenci, Via di Campo Marzio 1-7, 00186 Rome, +39 06 699 0681, corneliani.com

3. Cutler & Gross sunglasses, €395, Vision Optika, Via San Claudio 87, 00187 Rome, +39 06 678 5983, cutlerandgross.com

2. Etro bag, €845, Etro, Via del Babuino 102, 00187 Rome, +39 06 678 8257, etro.com

4. Church’s shoes, €490, Church’s, Via dei Condotti 57, 00187 Rome, +39 06 6919 0920, church-footwear.com

Save up to 15.5% by shopping tax free, see page 96

5. Acqua di Parma Colonia Quercia fragrance, 100ml, €175, Acqua di Parma, Piazza di Spagna 27, 00187 Rome, +39 06 6992 2050, acquadiparma.com 6. Panerai watch, €9,500, Hausmann & Co, Via del Corso 406, 00186 Rome, +39 06 687 1501, panerai.com

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SHOP WINDOW

BRANCHING OUT La Rinascente department store group opens a second branch in Rome this October. It is located in the heart of the capital on the prime shopping streets of Via del Tritone and Via dei Due Macelli. The big, bold store spans an impressive 14,000 square metres and is set over eight floors. It presents an impressive range of

international products and brands as well as favourite local labels. Although its design has echoes of La Rinascenteâ&#x20AC;&#x2122;s internationally renowned Milan store, the new Rome branch has a unique identity, with a historic faĂ§ade and a striking, contemporary interior. Founded more than 150 years ago, La Rinascente is

Save up to 15.5% by shopping tax free, see page 96

synonymous with some of the best high-end retail choices Italy has to offer. This latest addition promises an exciting, one-of-a-kind shopping experience. grc La Rinascente, Via del Tritone/Via dei Due Macelli, 00187 Rome, rinascente.it FOR M A P GO TO PAGES 80 A N D 88

Claire

Campbell

HIGH Shop • Via Frattina 31/32, Roma • T 06 6792667 high-everydaycouture.com

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CARIBBEAN CONNECTIONS For autumn/winter 2017/18, fashion labels Marina Rinaldi and Stella Jean present a second exciting collaboration, partly inspired by Ernest Hemingway’s novel The Old Man and the Sea. The capsule collection is made up of 17 pieces as well as shoes, bags, jewellery and accessories. Bold, embroidered embellishments reference the Caribbean and resonate with both Hemingway and Jean, who comes from Haiti. The range includes a light kimonoinspired top featuring dragonflies and flowers, and this structured Teodora grey overcoat (€950), which is decorated with a majestic turquoise marlin. km Marina Rinaldi, Via Borgognona 4-5, 00187 Rome, +39 06 6920 0487, marinarinaldi.com FOR M A P GO TO PAGE 84

Natural cosmetics company Lush recently opened a new boutique in Rome. The British brand is famous for its handmade cosmetics and its ethos of sustainability ‒ which is reflected in the design of its latest store in the Italian capital. The furniture has been handcrafted from wood reclaimed from barns in the Italian countryside. With a wide array of beauty and cosmetic products, the store offers something for everyone. Visitors should be sure to pick up one of the brand’s aromatic bath bombs. hl Lush, Via Alberto Lionello 201, 00139 Rome, +39 06 8396 4308, lush.com Save up to 15.5% by shopping tax free, see page 96

PHOTO: (BOTTOM) SERENAPEA.COM

GOOD NATURE

S H O P | 37

WRITE STUFF

WINTER WONDERS

Luxury stationery specialist Moleskine has opened its fifth shop in the Italian capital. The brand was founded in 1997 and grew rapidly, its signature product a reimagining of the simple style of notebook used by such visionary creatives as Vincent van Gogh and Pablo Picasso. Alongside the brand’s classic stationery, the new store offers a wide range of writing goods, bags and cases. Small temporary exhibitions and workshops will be held here throughout the year, so every visit will offer something different. hl Moleskine, Via della Maddalena 45, 00186 Rome, +39 06 679 5020, moleskine.com

In its autumn/winter 2017/18 line, Moncler takes an innovative and technical approach while also combining tailoring, sportswear and timeless designs. The men’s collection includes moon landing-inspired outerwear with a silvery sheen, knits in the brand’s signature red, blue and white colour scheme, wool duffle coats and Moncler’s classic puffer jackets. Keep an eye out for some of this season’s exciting collaborations, such as a series of coats for dogs (€240-€295 depending on size), created in partnership with Italian luxury dog outfitter Poldo. grc Moncler, Piazza di Spagna 77, 00187 Rome, +39 06 6994 0292, moncler.com

FOR M A P GO TO PAGE 92

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FOR M A P GO TO PAGE 80

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GET THE VIBE For autumn/winter 2017/18, footwear designer Giuseppe Zanotti presents the Backstage capsule collection, a special series that captures the behind-the-scenes atmosphere at a music concert. Velvet and bold colours are the defining characteristics of the designs in this range. The collection includes sculpted fuchsia Miss Unfinished sandals for women. It also features mid-top sneakers in electric blue, navy, grey, purple and other vibrant shades for women, men and children â&#x20AC;&#x2019; so the entire family can step out in matching styles. grc Giuseppe Zanotti, Piazza di Spagna 33, 00187 Rome, +39 06 6992 4220, giuseppezanottidesign.com FOR M A P GO TO PAGE 80

MOSCOT MOVES IN striking decor. Expect to find classic collections and trend-driven spectacles that will add a chic finish to any look. km Moscot, Via Cola di Rienzo 267, 00192 Rome, +39 06 6935 5391, moscot.com FOR M A P GO TO PAGE 94

PHOTO: (BOTTOM ) DANIELE CAZZOLA

Effortlessly stylish and uber-cool, Moscot eyewear is renowned worldwide. The brand was founded in the hip lower east side of New York and with the opening of a store in Rome it brings its signature American aesthetic to Italy. The new space has a retro atmosphere, with vinyl records and vintage frames as part of the

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Â© Samsonite 2017

#VeryPersonalAccessories

House of Samsonite via del Tritone 149 ROMA

N E W S | 41

NEW KID ON THE BLOCK Prestigious retailer Kids Around recently opened a store in the heart of Rome. The new boutique is located a short walk from the Spanish Steps and carries clothing for newborns through to 16-year-olds. It is an inviting place in which to shop some of the world’s best kids’ brands, including collections from Karl Lagerfeld, Little Marc Jacobs, Boss, DKNY, Timberland and Carrément Beau. This is the perfect venue for anyone in search of everyday clothes for children or an outfit for a special occasion. grc Kids Around, Via Belsiana 59, 00187 Rome, +39 06 679 1647, kidsaround.com FOR M A P GO TO PAGE 82

FLOWER POWER

PHOTO: (RIGHT) GILDARDO GALLO

Florentine brand Dr Vranjes creates exquisite fragrances using pure, natural ingredients. The scent of the Roma room diffuser perfectly encapsulates the spirit of the city it is named after, evoking a wander through its ancient streets. Lemon blossom meets hyacinth on a heart of lily of the valley, jasmine, Turkish rose and vetiver; meanwhile ginger, mace, musk and amyris form the base of this dreamy, flowery scent. Exclusive to the Dr Vranjes store in Rome, Roma (500 ml, €82) is the perfect memento of a visit to the Eternal City. grc Dr Vranjes Firenze, Via Vittoria 63, 00187 Rome, +39 06 6992 2626, drvranjes.com FOR M A P GO TO PAGE 80

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STEPPING FORWARD

NET GAINS

This season A Testoni cleverly plays with textures in its women’s collection. Shoes and bags have been created in a number of eye-catching materials such as patent leather, lambskin with velvet inserts and kidskin with an optical-illusion motif, as seen in these boots (€575). The collection also features styles that borrow from men’s footwear, including Oxfords with rubber soles, lace-ups and leather slip-ons. New for this season is the Be Funny line, a fun selection of mini bags, backpacks and sneakers adorned with emoticons. grc A Testoni, Via del Babuino 152, 00187 Rome, +39 06 678 8944, testoni.com

The new collection of chic accessories label Fausto Santini plays with an exciting range of materials and colours. Fabrics such as mesh are artfully paired with kidskin, and the combination of bold shades and grey tones injects the collection with vibrancy for the colder months of the year. We particularly like the Gemma Bis bag in grey with contrasting white mesh (€550). Fausto Santini is one of Rome’s most innovative designers; be sure to stop by the store to browse its full range. grc Fausto Santini, Via Frattina 120, 00187 Rome, +39 06 678 4114, faustosantini.com

FOR M A P GO TO PAGE 78

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Roma - Via del Babuino 87/88 - T. 06 32600221

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ON THE GO

DREAM WORLD The Rêve R collection of Italian jewellery brand Mattioli was inspired by a trip to Brazil, during which co-founder Licia Mattioli came across geodes ‒ rocks containing hollow cavities lined with crystals. Wanting to bring such elements to the wider world, she created this collection as a flamboyant showcase for gems. Rubies, peridots, white diamonds and black diamonds are the stars of eye-catching pieces such as this Rêve R ring in rose gold with old-cut diamonds (price on request). Elegant and refined, Mattioli’s jewellery is handmade in Turin. grc Mattioli, Via del Babuino 105, 00187 Rome, +39 06 6992 1501, mattioligioielli.it FOR M A P GO TO PAGE 78

Save up to 15.5% by shopping tax free, see page 96

In May, Nava opened its first-ever monobrand store in Rome. The Italian label was founded in 1970 and works closely with designers from around the world to create bags, watches, accessories and stationery. Stop by the minimalist new store to pick up such items as a sleek leather portfolio, a colourful diary or a padded tablet sleeve. Seamlessly combining practicality and style, these pieces are perfect accessories for frequent travellers. grc Nava, Cinecittà Due, Viale Palmiro Togliatti 2, 00173 Rome, +39 06 6476 2112, navadesign.com

S H O P | 45

WELL CONNECTED The new Zenith range of bags from Samsonite has been carefully designed for business travellers. The collection includes a briefcase, bail handle bags and backpacks such as this one, especially devised for laptops (€169). It features Zenith’s builtin Easy Pass system that allows cables to be threaded through different sections so that you can easily charge your devices. In addition, its laptop compartment adjusts to different sizes of computer, and padded pockets keep devices such as phones safe and easily accessible. The Zenith range allows you to keep all your business essentials organised for an effortless trip and is made of a resistant waxed fabric which is practical and stylish. grc Samsonite, Via del Tritone 148-149, 00187 Rome, +39 06 8987 0462, samsonite.com FOR M A P GO TO PAGE 89

SURREAL STONES

PHOTO: (TOP) SAMSONITE EUROPE/FRANCKEN

The eponymous jewellery label of Delfina Delettrez celebrates its 10th anniversary this year. The great granddaughter of the founder of Fendi, Delettrez has been making waves in the jewellery world over the last decade, not least for her bold pieces inspired by surrealism and for her modern approach to goldsmithery. Her autumn/ winter 2017/18 collection is called 360° and takes the surreal theme to new and sophisticated heights with pieces that give the illusion of jewels floating around the body. Delettrez has finessed a technique of setting stones without claws so that they look as if they are suspended in air. The collection includes delicate rings studded with beautiful stones such as aquamarines, tourmalines and peridots, and earrings such as this Seal design in 18-carat yellow gold with amethysts and white diamonds (€3,500). rre Delfina Delettrez, Via del Governo Vecchio 67, 00186 Rome, +39 06 6813 4105, delfinadelettrez.com FOR M A P GO TO PAGE 92

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IN STORE: FABIANA FILIPPI

‘When customers come into Fabiana Filippi flagship stores, they see themselves reflected in the very essence of our collections. This is because Fabiana Filippi shops have not been designed as mere showcases but rather as welcoming gathering places where customers feel at home. The flagship store in Rome is in a historic building on one of the most important luxury shopping streets in the capital and it is a prestigious showcase for the finest of Italian fashions. Some walls are covered in white panelling, which contrasts with grey elsewhere; white wood coffers cover the ceilings; the floor is in grigio d’oriente marble; the furniture is made of brushed brass; display counters of brass and glass are positioned over carpets with warm grey stripes. It’s a northern European design concept that interplays in a casually elegant way with fine 20th-century decorative art pieces, such as a nero marquina marble fireplace inspired by the architect Gio Ponti. ‘The autumn/winter 2017/18 Fabiana Filippi collection is marked by femininity, with crisp silhouettes and captivating fabrics. Our customers can focus on soft coats and capes that drape easily over a silhouette. Oversized lines are combined with well-defined shapes, such as stirrup trousers and masculine-inspired tailored jackets in check patterns. These can be worn over shirts with a romantic, Victorian flare. The outerwear is extra soft, in baby camel or alpaca or in new technical jacquards with fil coupé embellishments. A mix of natural materials is used for the trench coats. Yarns are blended with velvet, creating a sporty-chic relaxed look. We scrupulously control every phase of production. The very roots of Fabiana Filippi are in the finest quality yarns, which are expertly crafted with great attention to detail.’ Save up to 15.5% by shopping tax free, see page 96

Fabiana Filippi, Via del Babuino 44, 00187 Rome, +39 06 323 3578, fabianafilippi.com FOR M A P GO TO PAGE 78

The Fabiana Filippi label has been a stalwart of Italian fashion for more than 30 years. The brand is acclaimed for its modern, understated aesthetic, its commitment to quality fabrics and its fine craftsmanship. Co-founder Mario Filippi Coccetta talks to Ximena Daneri about the latest collection and the flagship store in Rome

Hats Off To Rome Below: the Borsalino fedora, worn with flair by Humphrey Bogart, who starred opposite Ingrid Bergman in the 1942 film Casablanca

PHOTO: BROS/KOBAL/REX/SHUTTERSTOCK

With men’s headwear making a fashion comeback, look to the Italian capital for sartorial expertise. Josh Sims visits the city’s oldest and best creators of fedoras, trilbies and more

50 | F E AT U R E S

f you spy an overtly impressive hat around Rome, the chances are that Barbiconi made it. Since the early 1800s, this famous specialist has been furnishing the heads of the most important clergy in the Vatican. You might recognise most distinct styles of the family business. The biretta is a striking, cornered silk hat, complete with pom-pom; the saturno, a low-crowned, broad-brimmed style in black straw, perfect for the summer; and the mitre, a tall, single peaked, ornately embroidered number. Of course, the hats by Barbiconi are probably not for you. But the business is far from being the only specialist in Rome. For those of less religious or prestigious rank, the city has more than its fair share of hatmakers, both internationally recognised and also

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more local. Among the latter are the likes of Antica Manifattura Cappelli on Via degli Scipioni, Cappelleria Mirarchi in the market at Via Sannio, and Cappelleria Lombardi on Via Merulana. At these three purveyors you can find hats to compete with those of the clergy in terms of style and quality. They offer everything from leather flying caps to stetsons with heart-shaped brims. There was a time when almost all men wore hats. To do so was considered good manners, and not to do so was to risk social exclusion. There are any number of theories as to why the wearing of hats fell from favour across the world, a decline typically associated with the 1960s: changes in fashion, the rise of youth culture, increased travel by car, the uptake of central heating, even American president

Above: Antica Manifattura Cappelli

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John F Kennedy. Kennedy hated wearing hats, seeing them as symbolic of his fatherâ&#x20AC;&#x2122;s generation; despite protestations from the American hat industry he refused to wear one. The new (and stylish) ideal that he and his wife Jacqueline embodied perhaps helped signal an end to headwear. But not so in Italy. Here men continued to wear hats. Maybe the hot summers ensured that the wearing of a cool, shady hat remained a practical choice. Perhaps a large Catholic population, for whom dressing well for the Sunday sermon was expected, maintained the demand for beautiful headwear. Whatever the reasons, Italian men have remained loyal to their hatmakers over the decades and in turn these businesses have thrived. Many of Above (both): Antica Manifattura Cappelli

MEN’S BOUTIQUE - VIA BORGOGNONA 21 ROME WOMEN’S BOUTIQUE - VIA DEL BABUINO 152 ROME

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Italian men have remained loyal to their hatmakers over the decades and in turn these businesses have thrived them are family enterprises in which skills have been passed down through the generations and in which the traditional secrets of the craft remain preserved, embraced for even the most modern of designs. Antica Cappelleria Troncarelli, for example, has been in family hands for five generations and this year is enjoying its 160th anniversary. The charming boutique on Via della Cuccagna offers an amazing variety of hats, from the family’s own creations to choice pieces by leading brands, including London’s famous Lock & Co Hatters. There is a design here for every taste and occasion, whether you’re looking for a classic hat to protect you from the elements or a bold choice to make a style statement. The boutique is also home to a studio where skilled craftsmen both make and repair headwear. Borsalino is also 160 this year. This

hat-making enterprise was passed from the founding brothers Alessandro and Lazzaro Borsalino to son and then to nephew. Yet perhaps it is more famous names than its own that have made Borsalino the best-known of the city’s hatters. Its patented version of a felt fedora is the eponymous Borsalino, which was strikingly worn by Humphrey Bogart in Casablanca and by Harrison Ford as Indiana Jones, and which even had a cult French new wave detective film named after it. Today, the creation of a Borsalino hat remains a precise and painstaking process and takes an average of seven weeks to complete. With the fashion world beginning once again to appreciate hats as flamboyant finishing touches to men’s attire, the Italian capital holds special appeal – after all, in Rome a hat has always been part of the well-dressed man’s wardrobe

Above (clockwise from top left): men’s hat; women’s Panama hat, both Borsalino; Lock & Co Hatters boater

ROME Via delle Carrozze, 44A Via di Campo Marzio, 72

# BoggiGentlemanStyle

A GENTLEMAN DOES NOT TALK. JUST ACT. - Rule 67 -

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ROMA | | | |

Via del Babuino 20 | Tel. +39 06 326.512.56 Via Cola di Rienzo 266 | Tel. +39 06 688.079.02 Via del Corso c/o Galleria A. Sordi 27/28 | Tel. +39 06 692.020.79 Via Appia Nuova 168/170 | Tel. +39 06 772.044.66

THE SHAPE OF THINGS

PHOTO : © GORUNWAY.COM

TO COME There’s a new silhouette emerging in Italy and it’s one that every woman will want to wear. Beth Druce reports from the autumn/ winter shows Left: Versace autumn/winter 2017/18

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PHOTO S: (ALL) © GORUNWAY.COM

ersace is a brand renowned for exuberant, head-turning party pieces, so when Donatella Versace sends models down the catwalk in double-breasted wool coats (albeit ones embellished with iridescent beads ‒ there’s always flamboyance in her work) you know change is afoot. For autumn/winter 2017/18, tailored jackets underpinned Versace’s mainline collection, some full length and some pea coat in style, with bulbous shoulders. These were worn over slinky skirts that fell below the knee and were slashed to the thigh. They were accented by flashes of fiery red and orange accessories.

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Above (both): Versace autumn/winter 2017/18

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In the autumn/winter shows Versace was just one of a number of Italian labels that built collections around a cleverly tailored silhouette; a soft, feminine shape that fits closely but comfortably at the hip and then gives way to a flare, a fringe or even a peplum at the hem. It’s an accessible look, easy to carry off. For Donatella Versace, the message was about dressing the regular working woman rather than her usual glamorous party girl muse. ‘This is a collection about the power of women, and women who know how to use their power,’ she told press backstage. It was reinforced by slogans such as ‘courage’, Above (both): Bottega Veneta autumn/winter 2017/18

‘loyalty’ and ‘love’ spelled out across shoulders, along torsos and on woollen beanie hats. The tone was more subdued at Bottega Veneta, a house whose design DNA is very different. Here tailored outerwear was again a key feature. The brand’s solid doublebreasted coats in hot mustard, tan and an alluring orange and brown plaid were instantly covetable. However, it was a 1940s-style threequarter-length dress in muted pastel shades with puffed sleeves that summed up creative director Tomas Maier’s mood. In a delicate silk that flowed softly down to the calf, it was cinched at the waist, creating an easy,

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PHOTO S: (ALL) © GORUNWAY.COM

hourglass silhouette that will be welcomed by women seeking a look that is fashionable, flattering and easy to achieve. A further take on the season’s new silhouette was provided by Fendi, where a 1970s feel was anchored around creative director Karl Lagerfeld’s new skirt shape. A longer and looser variation of the pencil style, it came in wool herringbone and was generously tailored to mid-calf. It was slim enough to seem like a pencil skirt but had a roominess that makes it modern. It was worn with a matching herringbone jacket and overthe-knee leather boots in a beguiling shade of tomato red ‒ a combination that’s sure to take off. This silhouette populated a variety of looks in the Fendi collection, from pleated wool and silk culottes to zip-through shiny red leather skirts for the more adventurous dresser. Elsewhere, Roman numerals on waistbands spelled out the year that the house of Fendi was founded, while the acanthus leaf, a prominent decorative element in ancient Rome, appeared on cape-backed silk blouses. Both nodded to Fendi’s all-important Roman heritage. The opening looks of Prada’s collection displayed a riot of patterns and texture, with 1960s patchwork and vibrant beaded mohair. But beyond the colour, many of the pieces revealed that same familiar, soft and easy outline; skirts and dresses hugged the torso

Above (both): Fendi autumn/winter 2017/18

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and hips then splayed out at the hem with furry peplums or a shimmy of red ostrich feathers. For all Miuccia Prada’s flamboyant features of pastel-hued fur and pink-fringed leather, the majority of her pieces were cut for ease of wear and tailored to suit a wide range of women. ‘Fashion is about the everyday and the everyday is the political stage,’ exclaimed one of many posters displayed at the show. There are moments in fashion when designers seem to pool their resources into a single look or message and usher in a new style that moves the agenda forward. While vastly different in spirit, many of Italy’s design houses presented a common theme in their collections, one that transcended colours and fabrics and all the details that distract from what is really going on. There was a powerful and feminine outline, characterised by a soft and elongated silhouette and a dress or a skirt that fell to mid-calf and then swished around at the hem. Welcome to fashion’s new vision, to be worn by women everywhere, for many years to come Above (clockwise from left): Fendi; two looks from Prada, all autumn/winter 2017/18

Brave New World A quiet revolution is happening at leading Italian fashion company Miroglio, which is reinvigorating its stores, its labels and its approach to customers. Hannah Lewis gets the inside scoop Right: Elena MirĂ˛ collaboration with Vanessa Incontrada capsule collection autumn/winter 2017/18

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n the world of womenswear it often seems that the only options are low-cost fast fashion or traditional luxury goods. Yet there is a stylish middle ground. Miroglio, one of Italy’s best-loved women’s clothing companies, is a fine exponent of this category. It offers fastmoving, trend-led fashion that is beautifully made from high-quality fabrics ‒ and its sights are set firmly on the future. Miroglio Group is one of Europe’s leading specialists in fashion and textiles. Its womenswear enterprise Miroglio Fashion creates and distributes 11 labels worldwide: Motivi, Elena Mirò, Fiorella Rubino, Oltre, Caractère, Per Te by Krizia, Diana Gallesi and Luisa Viola, Ipekyol, Machka and Twist. Its core team of 65 stylists, 42 pattern makers and 11 seamstresses ensures that each collection is distinct while staying true to the Miroglio standards of elegance and quality. Miroglio Fashion is a hugely successful venture with 1,188 branded stores and 2,400 retailers worldwide. But when Hans Hoegstedt took the reins as chief executive in October 2016, he saw the potential for an even wider

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Above (from top): Miroglio Fashion CEO Hans Hoegstedt; Oltre new store concept

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The design team is incorporating the latest technologies ‒ including 3D printing ‒ to create some of the most exciting collections Miroglio Fashion has ever produced reach and an even stronger brand identity. Spearheaded by Hoegstedt, the company launched a programme of reinvigoration and modernisation. As he said earlier this year, ‘we are opening a new chapter in our history’. With years of experience in the fashion industry Hoegstedt is the perfect fit for the company. He describes the new project as a ‘wide-ranging revamp and new organisational set-up’. Miroglio Fashion, he says, looks to offer an alternative to the impersonal, lowquality products and service we have come to expect from fast-fashion labels. It is aiming to reclaim the qualities that have traditionally Above: Fiorella Rubino new store concept

been associated with Italian fashion ‒ ‘such as focusing on people, a distinctive brand offering, attention to detail, and retail that offers an intimate “human” shopping experience,’ he explains. The emphasis for now is on Miroglio Fashion’s four leading brands – Elena Mirò, Oltre, Motivi and Fiorella Rubino – and that will be expanded to cover all its labels. A key part of the mission is the introduction of new store concepts for each of the brands. A major renovation project, dubbed ‘300 in 300’, will see 300 Miroglio Fashion stores renovated in just 300 days during 2017. New concepts will better reflect the different brand identities and

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will enable stores to connect more personally with customers so that visitors view their time there as more than just a retail experience. Stores will be digitised; new elements will include smart checkout systems, upgraded stock management and greater integration between online and in-store commerce. ‘It is essential that we remain in close contact with our customers, both online and offline, so we are able to understand what they want and offer them an increasingly distinctive and personalised in-store experience that is unique for every brand,’ says Hoegstedt. The Oltre label, for example, offers a chic yet comfortable aesthetic, bringing elegance to the everyday world. Brand director Furio Visentin explains that for the new store concept ‘we wanted our customers to feel like they are at a friend’s house’. A neutral colour palette, plush chairs, wooden furniture and the occasional flower display achieve this perfectly. Fashion is a crucial part of the Above (from top): Motivi collaboration with Kate Grigorieva; Fiorella Rubino, both autumn/winter 2017/18

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reinvigoration, of course, and Miroglio Fashion is refreshing and strengthening the identities of its four main labels. The design team has a wealth of fashion experience and artisanal know-how, and is now incorporating the latest technologies – including 3D printing – to create some of the most exciting collections Miroglio Fashion has ever produced. At Motivi, model and former Victoria’s Secret Angel Kate Grigorieva is the new brand ambassador, and it’s clear the label is going from strength to strength. Elena Mirò and Fiorella Rubino both embrace curvy women, and Elena Mirò in particular is famous for its witty campaigns that celebrate fuller figures and the power of femininity. So collaborations with talented, empowered women are ideal. Luisa Viola

‘We want to create a positive relationship with our customers’ - Hans Hoegstedt recently tapped Italian actress and television presenter Mara Venier as a design partner, and the collaborative capsule collection for autumn/ winter 2017/18 echoes Venier’s easy elegance and fashion-forward style. At Elena Mirò, a capsule collection was created in collaboration with Vanessa Incontrada, the Spanish-born Italian model and actress who is almost as famous for her curvaceous figure as for her creative talents. The ongoing collaboration celebrates the passion and freedom of women. At the heart of the project is the customer experience. ‘We want to create a positive relationship with our customers. A genuine rapport that can make every woman feel she is at home, listened to and pampered,’ explains Hoegstedt. The programme has been a marked success so far; the first three months after its launch saw an 18% growth in revenues. But as the Miroglio Fashion team is keen to point out, this is just the beginning of an exciting future for the company – and its customers Above (from left): Mara Venier for Luisa Viola capsule collection; Caractère, both autumn/winter 2017/18

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TABLE TALK From theatrical splendour to panoramic views, many of Rome’s finest restaurants combine striking settings with great cuisine. Fani Mari takes a tasting tour

When in Rome, do as the Romans do ‒ and enjoy glorious food in strikingly devised spaces. A visit to the Eternal City would not be complete without sampling some traditional fare. The most famous dish is pasta carbonara; try also cacio e pepe (pecorino and pepper) or amatriciana (pork and pecorino). In the Italian capital there are, of course, a host of restaurants offering delicious Roman cuisine. However, if you want to join the most discerning locals you should head to places that take classic dishes, give them a contemporary twist and serve them in remarkable settings. For dramatically splendid dining you’re spoiled for choice in the Italian capital – provided you know where to look. Here we’ve taken our pick of some of the most acclaimed and chic restaurants in Rome. They have their own intrinsic style and they offer imaginative menus that keep customers returning again and again. globalblue.com

CASA COPPELLE

PHOTO: MATTEO MOLLE

This theatrically stylish restaurant is well located a few steps from the Pantheon. It offers a series of strikingly decorated dining rooms, from a portrait gallery to a library, as well as a bar swathed in rich fabrics. Casa Coppelle is owned by Italian/French husband and wife team Omar and Rachelle Cappuruccini whose respective cultures have influenced the blend of European cuisines here. Classic Roman dishes are given a touch of Gallic flair, with cacio e pepe, for example, reinvented with as risotto with pecorino, black pepper and prawns. The desserts and delicious bread, made on-site, are especially acclaimed. Casa Coppelle, Piazza delle Coppelle 49, 00186 Rome, +39 06 6889 1707, casacoppelle.com

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M E TA M O R F O S I

The modern, minimalist interior design of this restaurant in the Parioli district plays on angular shapes, clever lighting and contrasting browns and creams. All of these are carefully calibrated to provide a calming backdrop to the exquisite dishes served here. Colombian chef Roy Salomon Caceres creates fabulous dishes of intensely pleasing flavours and textures. Starters include his own light and foamy version of carbonara; mains offer exciting combinations such as grilled lobster with artichokes and warm orange zabaione. For a unique and delicious dining experience try the 10-course tasting menu.

Metamorfosi, Via Giovanni Antonelli 30-32, 00197 Rome, +39 06 807 6839, metamorfosiroma.it

V I S TA choice of Italian and Mediterranean dishes. Highlights include delicious pasta such as fusilli with pistachio pesto and buffalo mozzarella and mains like beef tartare with cashew nuts and mustard. Vista, Casina Valadier, Villa Borghese, 00187 Rome, +39 06 6992 2090, casinavaladier.com

PHOTO: (TOP) ANDREA DI LORENZO

Vista restaurant is set in Casina Valadier, a magnificent neo-classical building that the renowned Roman architect Giuseppe Valadier designed as an entertainment venue in the early 1800s. The property sits in leafy splendour at the top of the Pincian hill in Villa Borghese, the third largest public park in Rome. As its name suggests, Vista restaurant offers panoramic views across the city. The food lives up to the outlook, with a menu that presents a tempting

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ENOTECA FERR AR A

You get the best of all worlds at striking Enoteca Ferrara. Under one roof it offers a chic restaurant, a cosy and less expensive osteria and a small wine bar. Head to the restaurant for a blend of tradition and innovation. The menu is created around wholesome ingredients, with dishes largely inspired by the slow food movement. For a contemporary take on a local favourite try the polpette alla Romana (Romanstyle meatballs). The sommelier will guide you to the perfect wine from a wealth of choice. Enoteca Ferrara, Piazza Trilussa 41, 00153 Rome, +39 06 5833 3920, enotecaferrara.it ANTICO ARCO

Antico Arco takes its name from its setting by Romeâ&#x20AC;&#x2122;s old arched gate at the top of Gianicolo hill. Its understated decor of whitewashed brick walls and black velvet chairs is perfect in offsetting the sophisticated modern Italian food it serves. The restaurant was founded in the 1990s by three friends with a passion for great food and wine; it quickly became acclaimed by the cityâ&#x20AC;&#x2122;s foodies and continues to be so today. Antico Arco excels at using local produce; its

amatriciana, for example, is made with special guanciale bacon from the Conero peninsula. It also offers clever combinations such as sea bass with olive crumble and parsley sponge. New dishes are constantly being created, one of the latest being ravioli with gurnard, Sicilian broccoli and orange. Antico Arco, Piazzale Aurelio 7, 00152 Rome, +39 06 581 5274, anticoarco.it

| GUIDE 74 |

GUIDE

PHOTO: ANDRESUMIDA CC BY 2.0

Global Blue’s guide ensures you make the most of your trip to Rome with a look at the city’s must-visit destinations, from the best places to find luxurious footwear to the most appealing bars for an aperitivo. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/rome.

Above: Fontana del Nettuno in Piazza Navona is one of the most dramatic of Rome's 2,000 fountains

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Doppio Zeroo Enjoy a taste of Italy when you order an aperitivo at this popular bar. Doppio Zeroo, Via Ostiense 58, 00154 Rome, +39 06 5730 1961, doppiozeroo.com

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PALAZZO DI GIUSTIZIA

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Borsalino Every gentleman’s wardrobe needs a refined hat from Borsalino. Borsalino, Piazza del Popolo 20, 00187 Rome, +39 06 3265 0838, borsalino.com

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La Rinascente The world-renowned RC A RI department store chain recently opened its second branch in Rome. La Rinascente, Via del Tritone/ Via dei Due Macelli, RI 00187 Rome, larinascente.it

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Fabiana Filippi Discover the elegant boutique of this Italian fashion powerhouse, which is famed for luxurious fabrics and stellar craftsmanship. Fabiana Filippi, Via del Babuino 44, 00187 Rome, +39 06 323 3578, fabianafilippi.com

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VIA BORGOGNONA

VIA BOCCA DI L EONE

ZADIG & VOLTAIRE ●

E B A S T I A N E L LO

Piazza Di Spagna

VIA CO ND OT TI

VIA DI SA N S

CHANEL ● LONGCHAMP ● SANTONI ● MISSONI ● P.37 MONCLER ●

● CHRISTOFLE

HERMÈS ●

DI CASTRO ●

PHILIPPE PLEIN ●

DOLCE & GABBANA ● JAEGERLECOULTRE ● EFRATI ● LOEWE ● EMILIO PUCCI ●

● GIORGIA R ● BLU GIRL

LA PERLA ●

P.94

UIN

CA RR OZ ZE

VIA DEL LA CRO

● CARNEVALI AMINA ● RUBINACCI ● CORRADINI ● ANGELETTI

MENICHINI ●

VIA DE LLE

● IL PESCIOLINO ROSSO

BAB

BERNARD DELETTREZ ● SPAZIO MANASSEI GIOIELLI ● ALBERT MOLAYEM ●

● FLEUR LUXURY LIVING ● ANITA ROMANI

DEL

VIA ALI BER T

VIA

VIA DEL LA CRO

VIA BOCCA DI L EO N E

VIA BEL SIA NA

VIA VIT TO RIA

VIALE DE

VIA VIT TO RIA

Via dei Due Macelli O BARBARA GREGORI ● UIN AB MARIO LUCA LB DE GIUSTI ● VIA I PINCO PALLINO ● NIA ●

OPAGAN DA

VIA DI PR

● JACKSON

CA PO LE

CA SE

VIA

DEI

● PINKO ● PELLETTERIA FLACCO ● EDISON VICTORY ● ● RALPH I-D ● ● VICTORY SKIN ● ● MURANO GLASS La Rinascente ● KALAMO BATA ●

DUE

IO RI

CEL

P.34

Department Store

IA N

LI VI A DI

IO DE ’F

Non-Global Blue Retailer

● OTTICA BILECI

GOR

CEL

VI A M AR

LEO NE

● UMBERTO VISGA ANTIQUARIO ● NIA ● LAURA ZOFFOLI

VIA BOC CA DI

● CAMPOMARZIO70 ● FLEUR TEMPORARY

VI A BELSIANA

Global Blue Retailer Global Blue Lounge

LA SORGENTE ●

GR E

DUE

PAUL & SHARK ●

VIA

D EI

VIA VITTORIA

● LUNARIA ● NECK & NECK ● SCAPA OF SCOTLAND ● MORO & OGNISSANTI ● FALIERO SARTI OLFATTORIO ● BAR À PARFUMS ● DR.VRANJES P.41 ● SPADARELLA

VIA DELLA CROCE

VIA

ORTIGIA ● THE VERDE ● GISCI ● SAMSONITE ● BERTOLETTI ● KRISTINA T ● V VITTORIA ● DE CARLIS ●

ROBERTO BIAGINI ●

JODIEL ● TIFERET ●

VIA VITTORIA ● GIANNA MELIANI ● GREGG ● BALI CLICKS ● LES NEREIDES ● IL BACO DA SETA ● FABRICATORE

VIA DEL CORSO

ALBERTO MORESCO ●

VIA DEI GRECI

● CHIURATO MICHELE MANDARINA DUCK ● ● EDITH B METTIMI GIÙ ● ● HOSS INTROPIA ILLY SHOP ● ● PINEIDER LEO & CHLOE ● LEICA ● METTIMI GIU' ● ● TAMMARO CATELLO D'AURIA ●

Place Of Interest

Featured In This Issue

info@battistoni.com

82 | G U I D E

ASPESI Heritage brand Aspesi has outdone itself with its range of outerwear this season, creating styles in wool, cashmere and even metal wool. One of the most striking pieces for women is a bottle green wool coat with an A-line silhouette. For men, lightweight insulation and high-tech fabrics are combined in suave waterproof styles. Our favourite is the grey hooded design. Aspesi, Via del Babuino 144A, 00187 Rome, +39 06 323 0376, aspesi.com FOR M A P GO TO PAGE 78

VI A BE LS IA N

ROZ ZE

● GREMESE

● CHOSES

● GIOIELLERIA MARONI

BONAFONI ●

’FI OR I

VIA DE L CO RS

VIA DEL LA CRO ● BIARRITZ CE ● HOUSE OF LEATHER ● C.U.C.I.N.A. ● GOMEZ ORTEGA GENOVESE ● WOLFORD ● EMANUEL ZOO ● MARTINO MIDALI

FIORENTINO ●

● GIOIELLI DI COCO’ V I A DEL LE CAR

● ZOPPIA

VI A MA RI O DE

ANCARANI ●

● COSE TIZIANA ● MODIANO ● FABRIS

VIA BOCCA DI LEONE

VIA DEL LA CRO

ART & FASHION ● BELSIANA 91 ●

● BL GIOIELLI

LAURA BIAGIOTTI ●

S E B A S T I A N E L LO

● LUIGI BORRELLI NIA OUTLET ●

VIA DI SA N

L'ANELLERIA ●

● DRUMOHR

TA D E L M O N

CORNER ●

● LA PIE VOLEUSE

● CORNER ● JAJA CAMICERIA ● VERTECCHI ● MONTBLANC

LL A TRINI

GIANNA MELIANI ● CASATA DEREVES ●

VI A ALI BER T

● LA MERCERIA ● LOPEZ WATCHES

VIALE DE

VI A B EL SIA N

Via Belsiana, Via Mario de’ Fiori & Via del Gambero

Piazza Di Spagna

● MASTROLEO ● TRONCONE

VIA CO N D OT TI

VIA

VIA CO N DO TT

VI A BE LS IA NA

IA N

P.41

VIA FRAT TINA

Global Blue Retailer

MADE IN ITALY ●

Non-Global Blue Retailer

OPAG AN

WATCH HOUSE ●

VI A DI PR

VI A D E L G A

MBE

IL FIOCCO ● MILLERIGHE ● VISION OPTIKA ●

VIA DELLA VITE

CEL

VIA F R AT TINA

● LA CORONA LUSH ● OUTFITFABI ● ● MERCANTE DI FIORI BALLERINETTE ● ● VANITA VIA DEL GAMBERO 20● ● I AM PITRAN ● ● TO LU VALAMBERT ● ● BOUTIQUE CENTRAL FRANCESCHINI ●

Piazza Mignanelli

VIA DE L CO RS

GOR

IMPERATORE DI CAPRI ●

DUE

● KIDS AROUND

GRE

● DOMUS CALZATURE

VIA BORGOGNONA

D EI

RUCOLINE ● HAVAIANAS ●

DANIELE ANCARANI ●

VIA

SPOSE AIMEE ●

VIA BORGOGNONA

SAVOY ●

’FI OR I

MALO ●

VIA BOCCA DI LEONE

ALBERTA FERRETTI ● NIKI NIKA ●

VI A MA RI O DE

LAPIS & CO. ● PICCO GIOIELLI ●

Featured In This Issue

Kids around - Via Belsiana 59, ROMA FASHION DESIGNERS FOR KIDS 0-16 YEARS

84 | G U I D E

Via Condotti, Via Frattina & Via della Croce

XANDRINE ● MODA UOMO ●

IORI

MALLONI ● VIA MAR IO DE’F

POMPI ●

FIORENTINO ● GIOELLERIA VINTAGE ● OTTICA CALÒ ● VIA BOCCA DI LEONE

SPIMAR ●

LOVE LIFE ● VASARI ● GLAM COSE ● PER LEI ●

VERTECCHI ●

V IA BEL SIA N

STOP HERE ● ANTHEA STORE ● FLORENCE OF MOON ● SAVE MY BAG ● TWINS ● NUNY ● BOTTOM DOWN ● THIERRY RABOTIN ●

MONCLER ● PRADA ● PRADA UOMO ● CARTIER ●

DAMIANI ●

IORI

FALCONERI ●

GIORGIO ARMANI ● SALVATORE FERRAGAMO ● MONTBLANC ● ELEUTERI ● JIMMY CHOO ●

VIA MAR IO DE’F

● SCOOTERPLUS PRETTY ● BALLERINAS ● CARTHUSIA ● CANETTA ● CAESAR

Pia zz a Di Sp ag na

● DIOR

● BULGARI

● GUCCI

P.42

VIA

GENTE ROMA ●

● CELINE ALVIERO MARTINI ● ● BRIONI NOMINATION ● ● CASTELLI ASH ● ● SWATCH PURE ● ● LORO PIANA STUART BRANDY ● WEITZMAN & MELVILLE ● ● HAUSMANN & CO MICARELLI ● FEDERICO EMANUELA ● BUCCELLATI CARUSO CAPRI ● ACQUA CHOPIN ● ● DELL’ELBA PINKO ● ● ALBERTA FERRETTI FABIO D ● ● MIU MIU GUESS ● VIA BEL SIA NA ● MICHAEL KO RS ● OMEGA

WOLFORD ● P.91 L'OCCITANE ● ACQUA DELL'ELBA● ● SWAROVSKI PANDORA ● TOUS ● LUISA SPAGNOLI ●

DEI

DUE

CEL

PROFUMERIA ● CASTELLI ● GALASSIA ● BALDININI TREND ROBERTO ● BOTTICELLI ● CAMPANILE ● MARTINI ● MAX MARA ● GRACE K ● HIGH ● FITFLOP ● ARMANI JUNIOR ● PENNY BLACK ● FALCONERI ● OPTISSIMO ● ZIL ● TRU TRUSSARDI ● PATRIZIA PEPE ● MORESCHI P.92 ● FREDDY ● CASTELLI ● REBECCA ● MANILA GRACE ● OTTICA EFRATI ● CALZEDONIA ● FLAVIO CASTELLANI ● KIEHL’S ● PAROSH

● SWAROVSKI PIQUADRO ● ● ADORE VIVIANTI ● ● GEOX ● JECKERSON UNO DE 50 ● ● NERO GIARDINI AVC BY ADRIANA ● BRIGHENTI CAMPANILE ● ● ELENA MIRÒ BOSS STORE ● ● DOPPELGANGER ● REMAX ELISABETTA ● MOLESKINE FRANCHI BY CELINE B ● PROFUMERIA CASTELLI ● IORI

GALLO ● FAUSTO SANTINI ● CESARE PACIOTTI ●

LIVIANA CONTI ●

PERSONA ● FORNARI E FORNARI ● MARELLA ● ANDREA FABIANI ●

VIA MAR IO DE’F

VIA BORGOGNONA

VIA BOCCA DI LEONE

● MAX MARA

LOUIS ● VUITTON VAN CLEEF ● & ARPELS

FRANCESCO ROGANI ● MAX & CO ● VILEBREQUIN ●

TOD’S ● DOLCE & GABBANA ●

VIA B E LSI ANA

CHURCH’S ● TIFFANY & CO ●

SALVATORE P.88 FERRAGAMO ● BURBERRY ● HARRY WINSTON ● BATTISTONI ● ERMENEGILDO ZEGNA ●

VIA BOCCA DI LEONE

● FIORENTINO ●B ● PARAGON ● ACQUA DI CAPRI ● LA GARDENIA ● VENCHI

CUOIERIA ● FIORENTINA ● ANDREUCCI

VIA BEL SIA NA

● COSE

● ADORE ● ABITART

● FLIRT ● CLIO

VIA DE L CO RS

● MAJE ● GRATIAE COMPTOIR ● DES COTONNIERS ● EL GANSO ● LUISA VENIER ● POLO SPORT

P.114 IL BISONTE ● RENÉ CAOVILLA ● BALENCIAGA ●

GUCCI ● LORENZO CARMIGNANI ● SPORTMAX ● STELLA MCCARTNEY ● FRATELLI ROSSETTI ● MARINA RINALDI ●

P.36

ALCOZER ● 7 FOR ALL MANKIND ● TIE SHOP ●

PEUTEREY ● NIKI NIKA ●

VI A BEL SIA NA

LADURÉ E ●

COLOMBO ● HERNO ● TARTUFI & FRIENDS ●

VIA MA RIO DE’

FIO RI

MARTINO MIDALI ●

FRAGIACOMO ● I CINQUE ●

DEHA ● QUETZALCOATL CHOCOLATIER ●

LARA ●

VIA BOCCA DI LEONE

GOCCO ●

DARIO VIS ●

V IA BE L SIA N

VIA MA RIO DE’

FIO RI

● A TESTONI ● MONNALISA ROBERTO ● CAVALLI AVC BY ADRIANA ● V CAMPANILE ● IRO ● BLUMARINE ● LES COPAINS

OFFICINA PROFUMO FARMACEUTICA DI SANTA MARIA ● NOVELLA

● MARISA PADOVAN ● LA PEONIA

● JU'STORE ● IL PORTONE

LA ZUCCA ● STREGATA HAUTE ● PARFUMERIE

MARIO GALLO ● CALVO

● MALO

● COS ● & OTHER STORIES ● ZENDRINI ● ALYSI

EDDY ● MONETTI

BRUNELLO ● CUCINELLI

VIA BOCCA DI LEONE

VIA BORGOGNONA

Piazza Mignanelli

VIA DE L CO RS

LILIA LEONI ● GIOCATTOLI ●

Featured In This Issue

Non-Global Blue Retailer

Global Blue Retailer

Via Borgognona

Via delle Carrozze

VIA FRAT TINA

VIA CO ND OT TI

VIA FRATTIN A VI A F R ATT INA

VIA CO ND OT TI

VIA DEL L A CRO

RR OZ ZE

VI A DE LL E CA

RR OZ ZE

VI A DE LL E CA

RR OZ ZE VIA DE LL E CA

VIA CO ND OT TI

OC E

VI A DE LL A CR

OC E

VI A DE LL A CR

V I A D E I C O N D OT T I 2 7 , 0 0 1 8 7 R O M A

STUARTWEITZMAN.COM

86 | G U I D E

VIA DEL CORSO AREA Via del Corso (North)

Via del Corso (Central) CAMPER ● BRANDY & MELVILLE ●

Piazza Del Popolo

NCI EO

FERRARI ● STORE

LLI

FENDI ●

● STEFANO RICCI

ADIDAS ● IC I

Largo dei Lombardi ISHOP ●

Global Blue Retailer

V I A D I S A N G I ACO M O

DIXIE ●

RES

Piazza del Parlamento

HOYA ●

VIA VITTORIA

INTIMISSIMI SHOPIE CHARLOTTE STROILI CALVIN KLEIN LA 3 STORE NAU CHOPIN CARMENS

Piazza Colonna

VIA DELLA CROCE

Non-Global Blue Retailer

Piazza di San Silvestro

VIA SA N CL

● ZARA

● TIM ● MONDO WIND ● ● ● ● ● ● ● ●

TIT E

FRETTE ●

L' IM P

● LUXURY OUTLET ● CATENELLA ● ALCOTT ● PEPE JEANS ● MANILA GRACE ● KEY ● BERNABEI ● SIMONA ● L’OCCITANE ● DA VINCI ● FRANCESCHINI

VIA DEL L E CO NV ER

VIA DEL PA RL AM EN TO

DEL

ELISABETTA FRANCHI PERLA INGLOT MC2 SOLARIS COCCINELLE

VIA

● ● ● ● ● ●

Department Store

Galleria Alberto Sordi

AU DI A

BOGGI ●

GAP ●

INTIMISSIMI ●

● SISLEY ● VANS

BE TWEEN ●

REDFORD ●

VI A IN LU CI N A

MASSIMO DUTTI ● ● NANNINI CALVIN KLEIN JEANS ● ● BRACCIALINI ● IMAGINARIUM DAMIANO ● PRESTA ● BOGGI

TEF

VIT E

COCCINELLE ●

PON

VIA DE L LA

LA RINASCEN TE ●

DEI

VIA DEL CORSO

V IA

NIKE ●

● POLO RALPH LAUREN ● YAMAMAY ● OTTICA EFRATI ● ALDO ● CARPISA ● QUY ● DISNEY STORE ● GRILLI ● HOUR PASSION ● DAVID MAYER NAMAN ● CALZEDONIA ● MANGO ● SWATCH ● LE GROUPE ● PIKOLINOS ● MISS SIXTY

VIA DI GESÙ E MA RIA

VIA DEI GRECI

TERRANOVA ●

VI A FR AT TIN A

VIA DEL CORSO

BATA ● PIAZZA ITALIA ● MAC ● KIKO ● SEPHORA ●

NON A

N O VA

● SWAROVSKI ● YAMAMAY ● FALCONERI ● PATRIZIA PEPE ● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO

G AM BE

FLORENCE ●

VI A DE L

IO C A

VODAFONE ● 7 CAMICIE ● SISLEY ● HAMILTON ● CORNER ● CARPISA ● GREISY ● HAUSMANN & CO ● ACCESSORIZE ● PUMA ●

P.87

N D OT T

VIA BELSIAN A

N TO N

Piazza di San Lorenzo in Lucina

VIA DEL CORSO

V IA A

KIPLING COVER STORE BERNABEI ADELE ALTMAN SUBDUED SHANA FOOT LOCKER PULL LOVE MARCO

● LAB SHOES

VIA DEL CORSO

DADADA ●

● ● ● ● ● ● ● ● ●

NUVOLARI ● OTTICA SOLE ●

ORIGINAL MARINES 7 CAMICIE DOMINIQUE LUSH 7 CAMICIE AS ROMA STORE PERUGINA

V IA C O

VIA BOR GOG

UIN

AW LAB ●

● ● ● ● ● ● ●

● LIU JO

● SANDRO FERRONE ● TEZENIS ● G.D.V. ● MARC O’POLO ● COLONNA ● LUISA SPAGNOLI

VIA DEL CORSO

H&M ● V IA DEL ●S VA N TA G G IO RIP A RTO R ENS E IA FOSSIL ● DESIGUAL ●

ELLA

VI A DEL LA FON TAN

VIA DELLE CARROZ Z E

VIA DI SAN TA MARIA IN V IA

DI R

VIA DEL CORSO

VIA

BERNABEI ● KINZLY ● LU ● RE MISHELLE ● DA PIETRO ● DAVID HAMILTON ● GRATIE ●

VIA DEL CORSO

IPE

T TA

VIA

CALZEDONIA DECCIO CARLO PARFOIS GOLDEN POINT ASOLE E BOTTONI TALLY WEIJL DIESEL GUESS

● TWIN-SET ● ZARA ● ESOTICA

H&M ●

VIA

● ALFIERI

VIA DELL ' OCA

● ● ● ● ● ● ● ●

VIA BELSIANA

● BORSALINO ● ZEISS HOUSE

VIA DEL CORSO

GEOX ●

Featured In This Issue

S H O P | 87

Via del Corso (South)

MAS ERG A V IA B

FELLINI ● VI A DI

PI E TR A

VIA DELL E M U RATT E

VI A D E ’

B U R RÒ

VATURI ● OTHERS ● ZUIKI ● BARONE ●

O IM AD VI V I A D EL CA RAV ITA

TIN CA

VI A MAR CO MING

SPADA ●

CELIO ●

HETT I

VIC O LO S CIA

RRA

● OMAI NOW OR NEVER ● STELLA ZETA

V IA D

M ILTÀ E LL' U

LEG IO RO M A

VIA DEL CO L

VIA DEL CORSO

VIA L ATA

● ETY ● OTTICA CANOVAI

VI A DI SAN M A R CEL LO

GUTTERIDGE ● MIRIADE ● YAMAMAY ●

VIA DEL CORSO

E NT

VIA DI SANTA MARIA IN VIA

MOOD ● ROBERTO ANTICOLI ●

VIA DEL CORSO

CHI

TIM ● DANIELLE ●

VIA DI SAN TA MA RI A IN VIA

FLORSHEIM ● ● OYSHO PINKO ● AERONAUTICA MILITARE ● ● C’ART OTTICA F. LA TRU TRUSSARDI ● ● BARBERA PIQUADRO ● ● SARTORIA ROSSI ● THE BRIDGE ● MASSIMO DUTTI

Galleria Piazza Colonna Alberto Sordi

LA FELTRINELLI ●

GALLERIA ALBERTO SORDI

VI A SS. A P O STO LI

● LA GARDENIA ● DOPPELGANGER ● EDAS

VICOLO D ORIA

STEFANEL ●

VI A DE L PLE BIS CIT

VIA DEL CORSO

SCHEGGE ●

● SHOPIE CHARLOTTE VICOLO DEL PIO M B O

● TATIE ● TEBE ● LEVIATAN ● SALOMÈ ● LE GROUP ● PERONI ● ALCOTT ● CLASS ● RIENZI

O VIA CE SA R E B AT TIS TI Piazza Venezia

Place Of Interest

PIAZZA DEI SANTISSIM I APOSTOLI

● HAMMERSMITH

INTIMISSIMI This season’s collection from lingerie brand Intimissimi takes inspiration from Italy’s most beautiful places and regions. The range features sleepwear that mixes glamorous new styles with the Italian elegance that the company is known for. Themes of the collection include Exotic Riviera, which captures the tropical feel of La Mortella gardens on Ischia with floral prints and warm colours, and Dreaming Bellagio, which evokes the romantic atmosphere of the gardens and villas overlooking Lake Como through delicate floral embroidery and lace in light pastel colours. Intimissimi, Via del Corso 403, 00186 Rome, +39 06 6992 4132, intimissimi.com FOR M A P GO TO PAGE 86

88 | G U I D E

VIA DEL TRITONE AREA

VI TE

VI A M A

FR A

ELL

JOELA ●

CLASS ●

G A LL I N A C C I O AR

CIO

Global Blue Retailer Department Store

Non-Global Blue Retailer

Featured In This Issue

PHOTO: SETH SABAL/ROMERO - SABAL

FOR M A P GO TO PAGE 84

VIA

N ET T ER

VIA

SALVATORE FERRAGAMO The debut collection from Paul Andrew, Salvatore Ferragamo’s first design director for shoes, launches this season. He breathes new life into styles from the Ferragamo archives and blends these with his signature flair for craftsmanship, colour and shape. Andrew keeps innovation, impeccable-quality materials and unparalleled comfort at the forefront of the autumn/winter 2017/18 collection. From sculptural-heeled mules to 70s-inspired platforms, his new-season shoes combine cutting-edge design with comfort and elegance. Salvatore Ferragamo, Via dei Condotti 73-74, 00187 Rome, +39 06 679 1565, ferragamo.com

● PRONOVIAS

L A PA

O DEL

AD RE ND

VIA

POL

VIA ● OVS INDUSTRY

V I A D EL

● THE NORTH FACE

● GIOIELLERIA

● STONEFLY

● MELLUSO

● IL PANTALONE

● MUJI

VIA

La Rinascente

BOX 51 ●

DI CORI ●

FUSARO ● VODAFONE ● B&H ●

● SAXON'S

VIA POL I

Piazza Fontan a di Trevi

I DU

P.34

MR MUZIO ● TRITONE FURS ●

VIA DEL T RITO NE ● SB LEATHER SHOP

I SA

THE GALLERY ● TIGER ● SPADA ● ALTARIVA ●

O R TA

UNI TED COL ORS OF ● BEN ETT ON

VI A

D EL M

● FASHION SHOES

LARGO CHIGI VI A DI SANTA MARIA IN VIA

Galleria Alberto Sordi

Piazza di San Claudio

LUISA SPAGNOLI ●

● GERARD ● + VISTA ● TRIS GEMME E ● DIAMANTI

● UNO PIÚ

● SETTIMIO MIELI

● MEDICI

VIA D

SALMOIRAGHI & VIGANÒ ●

V I A DE L P OZ Z E T TO

LA GARDENIA ● ANNA VIRGILI ● RIMOWA ●

VISION OPTIKA ●

● BEDETTI

N C L AU DIO

E FR

TIT E

LE CAS E

VIA

AT T E

VIA DI CAP O

Piazza di San Silvestro

V IA D EI SA

FI O RI

ME RC ED

V IA

R IO DÈ

TECH IT EASY ● SUPERDRY ● STONEFLY ● NAPAPIJRI ● TANCREDI ● NEW BALANCE ● TIMBERLAND ● VIA DELLE CO NV ER

VI A DE L LA

V I CO L

VI A DE LL A

VIA DI PRO PAGA NDA

Piazza di San Silvestro, Via delle Convertite, Via di San Claudio & Via del Tritone

S H O P | 89

TOP 3... APERITIVO BARS

GATTINON I ●

V IA

LLA

A SI

VENE

BLUE SAND ● CLIÒ ●

BARBERINI FONTANA DI TREVI

A DAN JHON ●

LI CC H EL

VI A Z U

T O R IO

AN C

ALTA MODA FURS ●

Piazza Barberini

FOR MAP GO TO PAGE 78

VI A DE LL EQ

● PINOCCHIO

TT UA RO FO

CC IO

VIA RAS ELL

VI A R A SEL L

AN NT

L B OC CA

● SANDRO FERRONE

● DOPPELGANGER

● VALLI

● ADELE ALTMAN

V I A D E G L I AV I G N O N E SI

VI A DE

● CASUCCIO & SCALERA

P.45

● MAX & CO ● R.BAZZOCCHI

● SAMSONITE

VIA R ASE LL

DELSEY ● GATTEGNA ● ALLEMBY 101 ● UNITED COLORS OF BENETTON ●

CLARKS ● SOUVENIR SHOP ● KRUDER ● BRAND ● ESTHER ● MISS ROBERTA ● MICHAEL F ● SEPHORA ●

A DEL TRITO NE

V I A V IT

ISP

Z IO

IC A

IA N

R IF

R EG

C EI

Stravinskij Bar Stravinskij Bar in Rome’s Hotel de Russie serves a beautifully refreshing house spritz, a blend of prosecco, passion fruit and saffron flowers that is sure to get you in the perfect mood for the aperitivo hour. The negroni cocktail is also particularly special here. Take your time to soak up the atmosphere and relax in this calming spot. Stravinskij Bar, Hotel de Russie, Via del Babuino 9, 00187 Rome, +39 06 328881, roccofortehotels.com

Pastificio San Lorenzo Take your seat in the salotto, or salon, of this former pasta factory and order a refreshing or warming cocktail. From the expertly blended Old Fashioned with bourbon whiskey and Angostura bitters to the rum-based Jungle Bee, there is an inventive range, and stunning surroundings to take in, too. Pastifico San Lorenzo, Via Tiburtina 196, 00185 Rome, +39 06 9727 3519, pastificiocerere.it

PHOTO: MARI.KA TORCIVIA

Doppio Zeroo Offering a great buffet spread alongside its range of tipples, Doppio Zeroo is hugely popular among local residents ‒ a sure sign that it is worth checking out. The wine list offers excellent vintages from across Italy. Doppio Zeroo, Via Ostiense 68, 00154 Rome, +39 06 5730 1961, doppiozeroo.com

Metro

90 | G U I D E

VIA

LUISA SPAGNOLI

VIA

D EI

VIA LA U R

VI A V ITT O RIA

ICI

VIA DELLA CROCE

VIA D

VIA DELLE CARROZZE

VIA

D EI

CIO

PON

TEF

VI A V IT

ICI

Antico Caffè Vitti

INO NC

EO LL

VIA BOR GOG

Piazza di San Lorenzo in Lucina

ZIO

AR M

L' IM P DEL V IA

VIA

A RES

NE S S IO

LA EL

NA ALE

ADD LA M

DEL V IA

IC A

RIO

VIA DEL PR EF

● SPADA

VIA DEL CORSO

I DE

● PASQUALE BRUNI

F F IC

● CARSHOE

LI U

Piazza di San Lorenzo in Lucina ● BOTTEGA VENETA

D EG

● SAINT LAURENT

VIA

LOUIS VUITTON ●

● BONPOINT

AUDEMARS ● PIGUET

● OFFICINA SLOWEAR ● MIGLIORANZA ● STURNI

VIA DELL A M ER C E D

CASADEI ●

POMELLATO ●

ELL

VITE

CRUCIANI & BELLA ●

ERT

GIOIELLERIA CRISTIANA ●

● PERSICO TIE SHOP ● ● CAMPOMARZIO70 MODARI ● ● EMPRESA FOR PETS ONLY ● ● 7 FOR ALL MANKIND MARINELLA ● ● BORSALINO

ALB

VIA DEL CORSO

MONOCLE ●

OBOR ●

● FG

Piazza del Parlamento

VI A DE L L A

CHRISTIAN LOUBOUTIN ●

VIA ME TAS TAS

AMOUAGE ●

VI A DELLA

VIA DELLE CAR

VIA F R ATT I N A

CAM

VIA

V ICO

LO D E

VIA DE

L DIVI

L L A LU

NO AM

● CAMPO MARZIO BANCHETTI ● ● VITTORIO BAGAGLI TANCREDI ● ● SCOTIA TEMPORARY OUTLET NEGRI ● ● CAMPOMARZIO9 PAS DE ROUGE ● PAUL TAYLOR ● ● SCOTIA ● CHASMERITALY CALZATURE CAMPOMARZIO ● ● BIARRITZ 1961 GOLF & GOLF ● ● PAUL TAYLOR SUPERCASA ● ● CENTODIECI TEBRO ● ● ALAIN PAINE V I A D EI P R E FE T TI ● IL CAMICIAIO O’BAG ● VI A IN LU CIN A OT T BECCACECE ● ● PAIC A A L CRU RLA GINTEL ● C IA N MEN I EMPRESA ● ● TO

DAVIDE CENCI ●

NON A

V IA D EL GAM BE RO

ALBERTO AMIDEI ● MUSA ●

S●

I A NA

ORE

O●

LEO

R●

V IA BE LS

ACO ALL DI P

AGIO

DEL

HER

VIA DEL CORSO

V I C O LO DI SAN BI

NK L

BOU

R DA

VIA

ROT

FR A

IOSSELLIA NI R-01-IOS ●

V IA

BAR KS B

VIA

TIN O BRO O

VIA DEL CORSO

CLEMEN

L EO N E

Via di Campo Marzio & Piazza di San Lorenzo in Lucina D OT T I V IA C O N VIA DEL

VIA DI SA N GIA

V I A B OC C A DI

FOR M A P GO TO PAGE 91

TEF

VA N TA G IO

VIA DEL CORSO

’A R

PON

VIA DEL CORSO

Discover power dressing options for the 21st century at Luisa Spagnoli this autumn/winter. Back in the 80s power dressing meant shoulder pads and stiff suiting, but now there is a far a more feminine look, particularly with this collection. Damask fabric and lace appear on suiting while metallics feature throughout the range, from silver leather jackets to pleated woollen skirts embroidered with silver thread. Ruffle dresses in forest green add a touch of boho-chic, and sporty ski jackets with fur-lined hoods are ideal for cold weather. It’s no wonder the brand has been popular among stylish Italian women since it was founded in 1928. VIA TO MA Luisa Spagnoli, Via Vittorio Veneto C E L130, LI AD 00187 Rome, +39 06 4201V I1281, E L luisaspagnoli.com

VIA DEI G R ECI

DEL

ET TI V I A IN LU CI N A

Global Blue Retailer

Non-Global Blue Monte Citorio di Retailer Piazza

Café Piazza Colonna

V IA DELL E C O N V

S H O P | 91

VIA VITTORIO VENETO AREA Via Vittorio Veneto & Via Emilia ● CAPUANO

ZILLI ● L'OROLOGERIA ● CAVIGLIA ●

LUISA SPAGNOLI ●

VIA

LAZ

ALBERTINA ●

ELIZABETH ●

● CASUCCIO & SCALERA

CHE

DEG

MAR

SA R

● DE PASCALIS

● GOLD SKIN EXCELSIOR GALLERY ● ● TRUCCHI IL IA UBI ● S IC ● ARSENIO V IA GLOVES ● ● CARRY ON JUNIOR VERSACE ●

IT T

TA P

VIA

V IA

P.90

● DE SIMONE

NE TO

HELENE PROFUMERIA ●

NIMA & RAY ●

VIA

ANDREW'S TIES ●

E M IL

RINALDI ●

V IA

V IA AU R OR A

CASATO GIOIELLI ● V IA

L’OCCITANE

V IA

LU D

O V IS

LU D

O V IS

V IA

CAD

Dating from the 1970s, French brand L’Occitane is renowned for using the bounty of nature in its beauty products. Normally it draws on ingredients from Provence but its Divine range is based on immortelle flowers from Corsica. The collection has recently A RI been relaunched with a newIA Lformula that increases IGU V the intensity of essential oil from the golden flowers. Immortelle is acclaimed for its anti-ageing properties; it is known as the everlasting flower and does not fade even after it has been picked. Its use in Divine youth oil, cream and serum helps to keep skin looking youthful and glowing. In addition to these three enhanced products, look out for Divine cleansing balm and cleansing cream, which remove dirt and make-up and increase radiance. Complete with Divine eye cream, eye balm and cream mask, this collection will ensure your skin belies your age. L’Occitane, Via Frattina 88, 00187 Rome, +39 06 6994 0120, loccitane.com ORE

FOR M A P GO TO PAGE 84

Featured In This Issue

BON

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PA G

92 | G U I D E

PANTHEON & NAVONA AREA Via della Maddalena, Piazza Capranica, Via degli Orfani, Via della Minerva, Salita de’ Crescenzi & Piazza della Rotonda

Via del Governo Vecchio

● ALEX SHOES

N SA IE CH

A LL DE

A VI

RCU R

IO DI

Y A L E T T I VI ● AR VRA . RA ● C 'E S TO L S T l C O IC O N ●W CE RI T A Y BE LB ● KO EZ A R ● RA O O IN ET T DE C S F A & I L L V NE S DE DE H I TA P ● R I●A SE UE AL RI JO H ID E ● ● M ELL HIO ● I TY O CC IE 93 E ● GI VE OC CO N .G O I S N V ● R RIA CI . DA LE ● VE E L NC E L R A ● GO T CA ● CA L A I LL L’A T S S DE & LOT N E LO N A FI USI CO VI LU B C GI TE A R ST

P.4 5

FA OR

V. D

CC H

E L L E VA

S T IN

O LO D

A V. D . P

● ME

● STILOFETTI

E OV

● CAMPOMARZIO70

SA VE

CC VE

EA TR

INA R IO

● A CENCI ● CASALI ● GIOREN MENTA ● GLOVES ● KLK STEREO ● SOUND

PANTHEON

● FIORANGELO ● MI & CHI

VIA D EL SEM

● TULLI PROFUMERIA

● PANTHEON 70

A V IA DE L L A MIN ERV

VIA D. ROTONDA

● REPLAY

GEORGE’S ● PEPITA ● LE ARTIGIANE DI ROMA ● CARTOLERIA PANTHEON ●

Piazza Della Rotonda

THE PLACE ● CLARKS ● IL PAPIRO ●

● CAMPER

SAL ITA DE’C RES CEN ZI D RIEN ZO ●

DEGLI ● EFFETTI

ANTICOLI GIOIELLI ●

BARUFFI ●

IA N A

A FO

Piazza Rondanini

● V IV

C VE

A L LO

NA ORGA

ELL

ARTE ORAFA ●

●M

VIA D

ICO

VIA DE L P OZ

VI A DEL CO R

BRI

DEL F

LENA

● MOLESKINE P.37 ● COSIMO COLONNA ● EX ● DANAE ● CARTOLERIA DEL PANTHEON ● MBT ● TESTONI V I A C . A N TO N IN A ALESSANDRA GIANNETTI ● Piazza DEGLI EFFETTI ● MASSIMILIANO ARPIGA ● Capranica

I GA

O S E N IC ● A R K IM I ● L A O B IA E N ● Z E E & F U T IL ● U T IL

E CC H I O

L'AUTRE CHOSE ● DAVIDE CENCI JUNIOR ●

V I A DE

O LO

ER N O V OV

A VI A D. M A D D

● TERRACINA

VIA DELLE COPPELLE

Y P E N NA N E ●L

VIC

MORESCHI Moreschi was established in Vigevano, in the heart of Italy’s shoemaking region, in 1946 and its traditional techniques have been passed down through three generations of the founding family. Its footwear combines the highest manufacturing skills with style and comfort. This season look out for a stunning range of heeled boots for women as well as a host of striking cross-body handbags and tasselled gloves in autumnal shades ‒ perfect for the new season.

Global Blue Retailer

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Moreschi, Via Frattina 47-49, Rome 00187, +39 06 6992 1305, moreschi.it FOR M A P GO TO PAGE 84

Place Of Interest

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LOUNGE EXPERIENCE APP

SHOP TAX FREE IN ITALY Discover the new tax refund experience with Global Blueâ&#x20AC;&#x2122;s Lounges, saving you time and money. Plus you can discover shopping trips in Italy, city maps, events and local store information. Download the Lounge Experience app now

| GUIDE 94 |

VIA COLA DI RIENZO AREA Via Cola di Rienzo Coin Excelsior

MERCEDES BENZ ●

● COLONNA

DESIGN OPTICAL ●

A ND RO VI A AL E SS

VI A LU CR

FA R NE SE

EZ IO C A RO

● VERONICA TOSCANO ● SWAROVSKI ● EMPRESA

● BIALETTI

VI A MA RC

VI A CIC ER ON

NN A TO NI O CO LO

● ● ● ●

LA TAVOLA ELEGANTE DOPPELGANGER THE BRIDGE CLICHÈ

● GAJ ALDO ● ● ● ● ● ●

3 MILK L'OCCITANE CARLA G SUB DUED BRANDY & MELVILLE VI A O R A ZIO

VIA ATTILIO REGOLO

SALMOIRAGHI & VIGANO ● FALCONERI ● KIKO ● SWATCH ● DANIELLE ●

● ● ● ● ●

VIA TA CIT O

VIA VIRGILIO

MANI DI FATA LACOSTE GEOX NIKE WHITE

GOLDEN POINT ● DAVID MAYER NAMAN ● TIM ● LUIS SPAGNOLI ● CHOPIN ● BENETTON ● DANY BABY ● STEFANEL ● VI A FA BIO MA SSIMO ZARA HOME ● DAVID SADDLER ● MICHAEL KORS ● SABON ● TWIN-SET ● FRANCESCHINI ● INTIMISSIMI ● COCCINELLE ● NUVOLARI ● FABIO DE MARCO ● TOMMY HILFIGER ● LIZA ● FAMAR ● TRIUMPH ● TOWER ● BALLERINETTE ● P.38 MOSCOT ● WEEKEND MAX MARA ● ANGELO DI NEPI ● ASOLE E BOTTONI ● MAX MARA ● VIA SILLA

VIA OVIDIO ● RAFI RUBEN ● 7 CAMICIE ● ESOTICA ● BRIAN CRESS ● PAUL TAYLOR ● OPTISSIMO ● ABITART ● PROFUMERIA BERTOZZINI ● CASTRONI

VI A T ER E NZIO ● CASAGRANDE ● O'BAG STORE ● EREDI PISANÒ

VIA COLA DI RIENZO

VIA COLA DI R IENZO

VIA EZ IO DIEGO CATALDI ● DOUBLE AGENT ● MANILA GRACE ● VANS ● INTIMISSIMI ● ARMONY ● TIE SHOP ● BALLIN ● TIM ● CENTODIECI ● WIND ● CARPISA ● CALVIN KLEIN JEANS ●

● TRANCANELLI

CELLUPRICA ●

PULL STOP ● TIGER ● OTTICA TAGLIAFERRI ● MONDADORI ● PENNY BOUTIQUE ● GIORGIO RUBEN ●

● YAMAMAY ● RAFI RUBEN OUTLET

TIFFANY & CO ● VI A PAO LO EMILIO

GENTE ROMA ● FELLINI ● COLLAGE ● TIMBERLAND ● GUESS ● NARA CAMICIE ● SISLEY ● PETIT BATEAU ● TU STORE ● ORIGINAL MARINES ●

● THUN ● OTTICA CHIESA ● FURLA ● LOVABLE ● THE BODY SHOP ● ACCESSORIZE

VIA PR O ● HALFON P E R Z IO ● MAMILLA ● GENTE OUTLET ● NAU ! ● RAGGI ● LIU JO ● PAUL BIANCO ● BOGGI

● DESIGUAL ● ● ● ● ●

FELLINI JU'STORE RAGGI DAN JOHN DICKINSON

LORIBLU Warm colours and rich materials are used in the glamorous new collection of luxury footwear label Loriblu. Key pieces include high-heeled sandals and pumps for women ‒ studded with gold, pearls and crystals or adorned with fur ‒ and tailored lace-up shoes and suede ankle boots for men. Loriblu, Piazza di Spagna 2A, 00187 Rome, +39 06 6992 1910, loriblu.com FOR M A P GO TO PAGE 80

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108

102 112

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TRANSLATIONS 中文翻译 48: Hats Off To Rome 向罗马脱帽致敬随着绅士帽重回时尚圈，人们开始关注意大利首都的一流裁缝技艺。Josh Sims带您探寻这座城市最古老、最杰出的绅士帽制造商如果您在罗马街头留意到了一顶不同寻常的帽子，十有八九它就是出自 Barbiconi 之手。自19世纪初叶起，这家著名的专业制造商便开始为梵蒂冈最重要的神职人员制作各式帽子。您可能会对这个家族品牌最负盛名的几个款式感到眼熟：四角帽（ biretta）是一种造型独特的带角礼帽，饰有绒球；罗马帽（ saturno）是一种低冠宽边、由黑稻草编织而成的礼帽，尤其适合夏日佩戴；主教冠（ mitre）则带有高耸尖顶，还绣着华丽的装饰。当然，Barbiconi的帽子也许并不适合一般人，不过罗马城内可远不只有这一家帽子制造商。对于那些不太信教，又或家世不那么显赫的人来说，这座城市的帽匠数量多得令人称奇，既有世界知名品牌，也少不

例如，Antica Cappelleria Troncarelli就已经在

了当地家喻户晓的当地品牌。后者包括 Via degli

家族中传承了五代人，今年将迎来 160周年华诞。优雅

Scipioni大街的 Antica Manifattura Cappelli、Via Sannio大街市场内的 Cappelleria Mirarchi以及Via Merulana大街的 Cappelleria Lombardi。这三家店

迷人的精品店坐落于 Via della Cuccagna大街，帽子

的产品款式与质量可以与神职人员所戴的帽子相媲

Lock & Co Hatters。这里的帽子款样齐全，适合不

美；从皮质飞行帽到心形阔边牛仔帽，各种款型应有

同品味和各种场合。无论您是想寻找一顶经典款式遮

尽有。

风挡雨，还是想大胆秀出独特风格，总有您中意的一

历史上曾经有一段时间，几乎所有男士都戴帽子。戴帽子是良好修养的体现，而不戴帽子则会受社会排

品类之多令人惊喜；既有家族自营品牌的作品，也有来自其他知名品牌的精选款式，包括伦敦著名制帽商

款。精品店中还设有一间工作室，经验丰富的工匠在这里为顾客提供制作和修补帽子服务。

挤。至于世界各地的人们为何不再热衷于戴帽子，坊

今年，Borsalino同样迎来了 160周年华诞。这家

间流传着各种理论，但通常都认为帽子的衰落源于上

制帽企业由创始人 Alessandro Borsalino和 Lazzaro

个世纪 60年代出现的种种变化：潮流的更替、年轻文

Borsalino兄弟传给儿子，随后传给侄子。然而可能是

化的崛起、汽车出行的增加、中央供暖的兴起，甚至因

名流眷顾的原因，Borsalino成为了罗马最知名的帽子

为美国总统约翰 •肯尼迪。肯尼迪讨厌戴帽子，将其视

制造商之一。品牌独创的软毡帽（ fedora）是 Borsalino的代名词，影片《卡萨布兰卡》中的亨弗莱 • 鲍嘉（ Humphrey Bogart）和扮演印第安那• 琼斯（ Indiana Jones）的哈里森 •福特（ Harrison Ford）

为父辈的标志。尽管美国帽业抗议此举，他仍然拒绝佩戴。可以说，他与妻子杰奎琳所代表的新的（时尚）理念宣告了帽子退出舞台。但是，在意大利却是另一番景象。这里的男士依

都戴过这顶帽子，甚至还有一部备受热捧的法国新浪

然戴着帽子。或许是因为夏日炎炎，戴上凉爽的遮阳

潮侦探电影就是根据这顶帽子命名。时至今日，创作

帽是个不错的选择；也有可能因为大量天主教徒仍需

一顶 Borsalino帽仍然要经历一个精确严密、煞费苦心

要戴上漂亮的帽子，盛装出席周日的布道。无论出于

的过程，平均需要 7周时间才能制作完毕。

什么原因，数十年来意大利男士始终是帽子制造商的

随着时尚界再一次让帽子成为男士装扮的点睛之

忠实客户，这个行业也因此而愈发繁荣。许多制帽作坊

笔，意大利首都焕发出独特的魅力 — — 毕竟在罗马，

都是家族经营，精湛手艺世代相传，在拥抱摩登设计

对于穿着考究的男士来说，帽子永远是衣橱中的必备

的同时，守护着传统工艺的秘密。

单品。

globalblue.cn

58: The Shape Of Things To Come 时尚新廓型一种全新时尚造型正在意大利悄然兴起，让每位女士都想穿之而后快。Beth Druce为您带来秋冬季时装秀前沿报道范思哲 ( Versace) 素以活力四射、回头率极高的派对单品而闻名。所以，如果连多娜泰拉• 范思哲（ Donatella

Versace）的模特都穿着双排扣毛呢大衣（不过这些大衣饰有彩色串珠 — — 华丽风格是她作品的标配）在 T 台上走秀，那么一番变革也就不远了。2017/ 18秋冬季，一系列圆弧肩形定制夹克为范思哲主线系列奠定了基调，既有及踝长款夹克，又有时尚双排扣短上衣。内里搭配一件高开叉过膝紧身裙，火红色和橘色的配饰更能为服装添上浓墨重彩的一笔。在今年的秋冬季时装秀上，除了 Versace以外，还有不少意大利品牌也力推某一剪裁精妙的新廓形，并以此为核心打造系列作品。婉约柔美的外形令服装与臀部轮廓紧密而舒适地贴合在一起，下摆或呈喇叭

状，或饰以流苏，或摇身变成褶襞短裙。这种造型轻

100

松驾驭，方便搭配。对于多娜泰拉• 范思哲而言，她想

红皮裙。而在其他造型中，腰带上的罗马数字标志着

要影响普通上班族女性的穿着打扮，而不局限于从前

芬迪的始创年份，披风式丝绸衬衫上则带有古罗马重

那些魅力四射的派对女神。“这个系列的主题是女性

要的装饰元素莨苕叶图案，二者都是对芬迪最重要的

的力量，以及那些懂得运筹帷幄的女性。”多娜泰拉•

罗马传承的致敬。通过上世纪 60年代的拼布工艺和活力四射的钉

毛无檐便帽的设计中加入了 “勇气”、“忠诚 ”和 “爱”

珠马海毛，普拉达 ( Prada) 的开场造型展示出丰富的

等特定标语，进一步强化了主题。

花样和材质。但在多样的配色之外，许多单品都一如

相比之下，Bottega Veneta的风格则更为柔和，其设计基因也与 Versace大相径庭。Bottega Veneta同样

既往地展示柔美而大方的外形；半身裙和连衣裙收腰包臀，裙摆处呈喇叭状，裙边饰有皮草或令人惊艳的

主打西服款大衣，厚实的双排扣大衣令人一见钟情，

红色鸵鸟毛。Miuccia Prada作品中色彩柔和的皮草

有芥绿色和棕黄色，以及分外诱人、棕橙相间的格子

和带有粉色流苏的皮料都是绚丽夺目的点睛之笔，而

款。然而，最令品牌创意总监 Tomas Maier合意的作

且她的作品大多易于穿戴，剪裁款式适用于广泛的女

品还是一件上世纪 40年代风格的中长款泡泡袖连衣

性群体。在时装秀的众多海报中，有一张就赫然指

裙，其配色柔美轻淡，精致的丝绸质地丝滑贴身，下垂

出：“ 时尚就是每天的日常生活，而日常生活就如同政

至小腿处，加之腰部收紧的设计，呈现出落落大方的

治舞台。”

沙漏状轮廓。对于正在物色时尚、漂亮而又便捷造型

在时尚界，有时不同的设计师会运用各种资源来

的女士来说，这一件连衣裙必将受到她们的热捧。

表达同一个造型或信息，从而开创出一种新的风格，

芬迪（ Fendi）也在今季推出了新款型，创意总监 Karl Lagerfeld的全新裙装外形将上世纪 70年代的风

推动时尚趋势向前发展。虽然意大利时装品牌各自秉

情展露无遗。人字斜纹毛呢加长宽松版铅笔裙下垂至

都超越了配色、面料和细节等容易转移注意力的元

小腿中部，足够修身形似铅笔裙，同时又富有宽松舒

素，展现了一个共同的主题。无论是柔软修长的轮廓，

适的摩登气息。与之搭配的是人字斜纹夹克和格外诱

还是长及小腿中部、裙摆处呈喇叭状的半身裙或连衣

人的番茄红过膝皮靴— — 这种穿搭必将走红。这种款

裙，都凸显了一种充满力量而又温婉柔美的女性形

型多次出现在芬迪的造型中，既有毛呢褶裥裤裙和丝

象。欢迎见证全新时尚潮流的诞生，见证即将风靡全

绸裤裙，又有针对风格大胆的顾客而设计的拉链修身

球多年的新趋势。

globalblue.cn

范思哲在后台告诉媒体。她还在肩部、肢体部分和羊

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64: Brave New World 美丽新世界

商。2016年 10月，Hans Hoegstedt就任首席执行官，他看到了继续扩大版图和增强品牌影响力的可能性。在 Hoegstedt的带领下，公司发起了一个变革和振兴项

在意大利首屈一指的时装公司 Miroglio，一场变革正

目。正如他今年初所说的：“ 我们正在开启历史的新篇

在悄然进行，专卖店、品牌形象以及待客之道都将焕

章。”

然一新。Hannah Lewis为您揭晓其中奥妙

Hoegstedt在时尚界有着丰富的经验，是领导公司的完美人选。他把这个新项目称为“大规模的变动和

价格低廉的时尚快消品和昂贵的传统奢侈品仿佛是女

结构上的更新”。他提出，Miroglio Fashion应该打破

装界仅有的两个选项。其实，还有一个有格调的折中

人们对快时尚品牌提供低质产品和服务的刻板印象，

选择。意大利最受欢迎的女装公司之一 Miroglio正是

带来截然不同的产品和服务。公司计划重塑那些曾与

这一类当中的典范，它选用高品质面料，提供快速更

意大利时尚息息相关的传统品质— —“例如，以人为

替、引领潮流的时装 — — 坚定地着眼于更长久的未

本、与众不同的商品、对细节的注重，以及提供亲密 ‘

来。

私人’购物体验的零售服务。”他解释道。变革项目当前

Miroglio集团是欧洲领先的时装和纺织品专家。女装品牌 Miroglio Fashion旗下共有 11个子品牌热销全球各地：Motivi、Elena Mirò、Fiorella Rubino、Oltre、Caractère、Per Te by Krizia、Diana Gallesi、Luisa Viola、Ipekyol、Machka以及 Twist。核心团队由 65 位造型师、42位打版设计师和 11位女裁缝组成，确保每一个系列都拥有鲜明的特征，并且符合 Miroglio对

的重点是 Miroglio Fashion的四大品牌 — — Elena

Mirò、Oltre、Motivi和 Fiorella Rubino— — 随后将会拓展到旗下所有品牌。这项任务的关键在于为每一个子品牌创建新的店铺概念。公司开展了名为“ 300 in 300”的大规模翻新项目，计划在 2017年用短短 300天翻新 300家

Miroglio Fashion专卖店。新店铺将更好地呈现不同的品牌形象，为客人提供更私人的服务，带来不同寻

优雅和品质的追求。

常的零售体验。店铺将全面电子化，新增智能结账系

Miroglio Fashion是一家非常成功的企业，在世界各地开设了 1188家品牌专卖店，并有 2400家零售

统，升级仓储管理，并更好地整合线上和线下营销。“ 在线上和线下与客人保持紧密关系是至关重要的，这

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品牌大使是前维密天使、名模 Kate Grigorieva，无疑这代表着品牌正不断发展壮大。

Elena Mirò和 Fiorella Rubino都欣赏女性的曲线美，Elena Mirò尤其以赞美丰腴体态和女性魅力的风趣营销活动而出名。所以，与才华横溢的女性能人合作是最合适不过的推广策略。Luisa Viola近日与意大利女演员兼电视主持人 Mara Venier合作设计，所推出的 2017/ 18秋冬合作款胶囊系列是Venier休闲雅致和前沿时尚风格的生动写照。Elena Mirò也与 Vanessa Incontrada联手创作了一款胶囊系列，这位出生于西班牙的意大利籍模特和演员以婀娜的身姿和非凡的创作才华而著称；本次合作彰显了对充满激情和追求自由的女性的赞美。顾客体验是变革计划的核心所在。“ 我们希望和客人建立一种积极的关系，让每一位女士感到宾至如归，得到认真倾听和悉心对待。” Hoegstedt 如是说道。该计划目前非常成功：实行后的前三个月，公司营收激增 18%。与此同时，Miroglio Fashion团队兴奋地指出：激动人心的未来才刚刚开始，无论对公司 — — 还是对顾客来说。

96: When You Shop The World, Shop Tax Free 畅购全球，尊享退税当您在全球顶级购物区中的 30多万家商店消费时，环球蓝联购物退税服务（ Global Blue Tax Free

Shopping）为您节省购物开销。每年约有两千六百多万名旅客享用环球蓝联（ Global Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联（ Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（ Global Blue）退税服务，然后遵循以下简单的退税流程即可：

1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（ Global Blue Tax Free Form），并保存票据。样才能理解客人想要什么，根据每个品牌的特色，为他们量身定制与众不同的店内体验。” Hoegstedt说

2. 申领退税

道。以 Oltre为例，该品牌走雅致舒适的风格，让女性

在您返程离境前，请前往海关柜台，出示退税表格和

在日常生活中尽显优雅。品牌总监 Furio Visentin表

相关票据，获取海关印章，然后再到环球蓝联的退税

示，新的店铺理念“旨在让客人感受到在朋友家中做

点领取退税款。

客一般的随意和轻松”。中性的配色、典雅的座椅、木质家具和随意装点的花草完美地烘托出了这种轻快愉

联系方式：

悦的氛围。

taxfree@ globalblue. com + 421 232 111 111 最低消费 € 154. 95即可申请退税，能够节省高达购买商品价15. 5%的税。请注意：您收到的退税款是增值税

当然，时尚才是振兴大业的关键，Miroglio Fashion也在更新和强化四大品牌的形象。设计团队拥有丰富的时装设计经验和手工技能，并应用最新技术— — 包括 3D打印技术— — 创造出 Miroglio Fashion有史以来最令人激动的作品。Motivi的新任 globalblue.cn

减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。

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РУССКИЙ ПЕРЕВОД 48: Hats Off To Rome Рим – всему голова

Мужские шляпы снова возвращаются в моду, поэтому самое время обратить внимание на столицу Италии и ее мастеров. Джош Симс посетил самые старинные и лучшие шляпные ателье Если вы будете в Риме и заметите у когото оригинальную шляпу, то скорее всего она была приобретена в бутике Barbiconi. С начала 1800-годов эта знаменитая мастерская занимается созданием головных уборов для важнейших священнослужителей в Ватикане. Фирменный стиль бренда сложно не распознать: биретта обычно выполнена из

шелка и сверху украшена помпоном; сатурно или капелло романо имеет невысокую полусферическую тулью и широкие поля – идеальные для летних месяцев; и, наконец, католическая митра – высокая, с двумя завершениями конической формы и изящной вышивкой. Конечно, головные уборы Barbiconi вряд ли пригодятся всем. Для тех, кто не имеет религиозного чина, Рим предлагает массу других возможностей, ведь здесь сосредоточены лучшие мастерские – как итальянские, так и международные, включая Antica Manifattura Cappelli на Via degli Scipioni, Cappelleria Mirarchi на рынке по Via Sannio, и Cappelleria Lombardi на Via Merulana. У этих трех производителей можно приобрести головной убор, который не будет уступать религиозным шляпам Barbiconi ни по стилю, ни по качеству. Они

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предлагают все: от кожаных ушанок для пилотов до ковбойских шляп с полями в форме сердца. Было время, когда все мужчины носили шляпы. Это считалось хорошей манерой, а всем, кто ей пренебрегал грозила социальная изоляция. Существует немало теорий о том, почему все-таки традиция носить головной убор сошла на нет во всем мире, и прежде всего это связывают с 1960-ми годами, а именно: революцией моды, появлением молодежной культуры, популярностью автомобильных поездок, внедрением центрального отопления и даже влиянием американского президента Джона Ф. Кеннеди. Кеннеди ненавидел шляпы, в которых он усматривал символ отцовского поколения; несмотря на протесты шляпной индустрии, он отказывался надевать головной убор. Новый идеал, воплощением которого он стал вместе со своей супругой Жаклин, возможно, был предвестником конца эпохи шляп. Однако на Италию эти события значительного влияния не оказали, и мужчины благополучно продолжили славную традицию. Возможно, свою роль сыграли жаркая погода, или влияние католической общины, для которой головной убор оставался важным атрибутом во время воскресной службы. Независимо от причин, на протяжении десятилетий итальянцы оставались преданны своей традиции и благодаря этому шляпное дело не кануло в лету. Многие ателье обычно передают свой бизнес из поколения в поколение, а вместе с ним и секреты мастерства, которое остается актуальным даже в наше время. Например, ателье Antica Cappelleria Troncarelli находится во владении одной семьи уже пять поколений подряд, а в этом году компания отмечает 160-летний юбилей. Очаровательный бутик на Via della Cuccagna предлагает великолепный выбор шляп, включая свои фирменные изделия и коллекции международных брендов, таких как лондонский Lock & Co Hatters. Здесь найдутся шляпы на любой вкус и для любого случая: от классических для защиты от погодных явлений до ярких и смелых, чтобы поразить окружающих. В бутике также имеется globalblue.ru

мастерская, в которой можно увидеть процесс создания и ремонта головных уборов. Компании Borsalino в этом году также исполняется 160 лет. Основавшие ее братья Алессандро и Лаццаро Борсалино передали управление делами своим сыновьям, а те в свою очередь племянникам. Компания считается одной из лучших в городе, но отнюдь не благодаря своему имени, а скорее благодаря именам своих клиентов. Фирменная модель шляпы федора была даже запатентована и стала символом марки Borsalino. Эту шляпу носили Хамфри Богарт в «Касабланке» и Харрисон Форд в «Индиана Джонсе», а во Франции в ее честь назвали культовый детективный фильм. Сегодня процесс создания шляпы Borsalino остается довольно сложным и трудоемким, и занимает в среднем около семи недель. На фоне возвращения на модную арену мужских головных уборов итальянская столица представляет особый интерес, ведь недаром шляпа в Риме всегда считалась обязательным элементом мужского гардероба.

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58: The Shape Of Things To Come Грани будущего

В Италии состоялось рождение нового стиля, от которого будет без ума любая женщина. Бет Дрюс делает обзор осеннезимних показов Versace известен своими красочными, сногсшибательными платьями, поэтому, когда Донателла Версаче отправляет моделей на подиум в двубортных шерстяных пальто, украшенных переливающимся бисером (ее работы всегда отличаются блеском), можно догадаться, что грядут перемены. В сезоне осень-зима 2017/18 зауженные куртки легли в основу главной коллекции Versace, включая удлиненные и в стиле бушлатов с выпуклыми плечами. Их носили поверх облегающих юбок ниже колена с разрезом до бедра. Дополняли образ ярко-красные и оранжевые аксессуары. Во время осенне-зимних показов Versace был одним из многих итальянских брендов, построивших коллекции на изящно зауженном силуэте; нежная, женственная форма, в меру облегающая бедро, и оставляющая место для бахромы или баски – это легкий и беззаботный образ. Послание Донателлы Версаче адресовано скорее обычной работающей женщине, нежели ее вечерней музе. «Эта коллекция посвящена власти женщин и женщинам, которые знают, как этой властью распоряжаться», – заявила она журналистам. Для усиления этого послания дизайнер решила разместить ключевые слова, такие как «отвага», «лояльность» и «любовь» на вещах и шерстяных шапках. Модный дом Bottega Veneta, чей подход к дизайну заметно отличается от Versace, использовал более приглушенные тона. Однако и здесь зауженные силуэты стали ключевым элементом. Больше всего выделялись двубортные пальто в оттенках горчичного, светло-коричневого и в оранжево-коричневую клетку. Изюминкой показа стало пастельное платье с пышным рукавом три четверти в стиле 1940-х годов, созданное креативным директором Томасом

Майером. Нежная шелковая ткань платья свисает до икр, а талия слегка собрана, что создает легкий силуэт песочных часов. Он придется по вкусу женщинам, которые ценят стиль, доступность и простоту. Еще дальше в развитии силуэта пошла марка Fendi, креативный директор которой представил юбку новой формы в стиле 1970-х годов. Новая модель, напоминающая удлиненную и более свободную юбкукарандаш, выполнена из шерсти с узором

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«елочка», а ее подол заметно заужен на икрах. Она достаточно узкая, чтобы напомнить юбку-карандаш, но при èтом обладает бóльшим простором, что и делает ее современной. Юбка сочеталась с пиджаком в «елочку» и высокими кожаными сапогами изысканного бардового цвета – комбинация, которой гарантирован успех. Этот силуèт доминировал в коллекции Fendi: от штанов-кюлотов из шелка и шерсти до красной кожаной юбки с продольной молнией для ценителей современной моды. Многие вещи из коллекции были украшены римскими цифрами, из которых складывалась дата основания марки Fendi, а на шелковых блузах с капюшоном красовался декоративный узор – акант, популярный в древнем Риме. Все говорило о том, что Fendi дорожит римским наследием. Первые образы коллекции Prada пестрили узорами, текстурами, заплатками в стиле 1960-х и ярким мохером с бисером. Но под всей èтой толщей цвета и формы вырисовывался знакомый, нежный и легкий мотив; юбки и платья сужались на талии и расширялись по краям меховыми басками или серией красных страусиных перьев. Несмотря на обилие в Prada броских èффектов, включая меха пастельных оттенков и розоватую кожаную бахрому, большинство нарядов бренда были созданы для удобства и предназначены для самого широкого круга женщин. Один из рекламных постеров бренда гласил: «Мода – èто каждодневность, а каждодневность – èто, то что волнует каждого». В моде бывают моменты, когда дизайнеры, казалось бы, собирают все свои идеи в один образ или послание, и объявляют о рождении нового стиля, который в корне меняет взгляды на индустрию. Несмотря на большие отличия в своих подходах, многие итальянские дома моды все же представили схожий образ в своих коллекциях, который превзошел оттенки, ткани и детали, отвлекающие от реальной сути вещей. Мы стали свидетелями рождения нового облика женщины – сильной и женственной одновременно: ее силуèт был легкий и слегка globalblue.ru

вытянутый, а край платья или юбки плавно обвивал икры. Встречайте новый образ мировой моды, который на многие годы покорит сердца женщин по всему миру. 64: Brave New World Дивный новый мир

В ведущем итальянском бренде одежды Miroglio происходит настоящая революция: обновляются магазины, торговые марки и подход к обслуживанию, – рассказывает Ханна Льюис Порой создается впечатление, что мир женской одежды представлен двумя категориями – недорогой скоротечной модой и традиционными роскошными вещами. Тем не менее, есть стильная золотая середина. Популярная итальянская компания Miroglio относится как раз к этому разряду. Она предлагает стильную одежду из материалов высокого качества, а ее взгляд уверенно смотрит в будущее. Miroglio Group – один из ведущих европейских специалистов в области моды и текстиля. Подразделение женской одежды Miroglio Fashion занимается выпуском и розничной продажей одежды от 11 торговых марок по всему миру: Motivi, Elena Mirò, Fiorella Rubino, Oltre, Caractère, Per Te by Krizia, Diana Gallesi и Luisa Viola, Ipekyol, Machka и Twist. Ключевая команда из 65 стилистов, 42 лекальщиков и 11 портных гарантирует оригинальность коллекций и соответствие стандартам èлегантности и качества Miroglio. Miroglio Fashion является довольно успешным предприятием, охватывающим 1188 фирменных магазинов и 2400 торговых точек по всему миру. Когда в октябре 2016 года Ханс Хегштедт возглавил управление компанией, он обнаружил безграничные возможности для развития корпорации и повышения узнаваемости бренда. Под началом Хегштедта компания запустила масштабный процесс модернизации и обновления. Как ранее в èтом году заявил он сам: «Мы открываем новую главу в нашей истории».

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Хегштедт, обладающий многолетним опытом работы в индустрии моды, идеально смотрится у руля Miroglio Fashion. Он описывает новый проект, как «широкомасштабную модернизацию и внедрение новой организационной структуры». По его словам, бренд Miroglio Fashion готов предложить альтернативу безличной, низкокачественной одежде, выпускаемой брендами скоротечной моды. Компания намерена вернуть себе характеристики, издавна присущие итальянской моде, а именно «акцент на покупателях, оригинальный ассортимент, внимание к деталям и индивидуальный подход к обслуживанию», – поясняет он. Основное внимание сейчас уделяется четырем основным брендам Miroglio Fashion – Mirò, Oltre, Motivi и Fiorella Rubino, а затем распространится на все остальные марки группы. Главная задача новой программы заключается в том, чтобы каждый бренд стал работать по новой концепции. Этот проект модернизации получил кодовое название «300 за 300», означая, что 300 магазинов Miroglio Fashion будут обновлены всего за 300 дней в течение 2017 года. Новая концепция лучше отражает уникальные черты брендов и позволит магазинам общаться с посетителями на качественно новом уровне, благодаря чему время, проведенное в магазине, не будет казаться просто шоппингом. Все магазины перейдут на èлектронную систему работы; среди новинок – удобная система расчетов, новая система управления складом и более совершенная интеграция онлайн-продаж и покупок. «Очень важно, чтобы мы оставались в тесном контакте с нашими клиентами как в интернете, так и в реальном мире, чтобы понимать их нужды и иметь возможность предложить индивидуальное обслуживание, уникальное для каждого бренда» – говорит Хегштедт. Марка Oltre, например, предлагает роскошную и в то же время доступную èстетику, принося èлегантность в обыденную жизнь. Бренд-директор Фурио Висентин поясняет: «В рамках

новой концепции мы хотели, чтобы наши покупатели чувствовали себя как в гостях у хороших друзей». Нейтральная цветовая гама, плюшевые кресла, деревянная мебель и свежие цветы отлично èтому способствуют. Конечно, мода является ключевым èлементом модернизации, и Miroglio Fashion обновляет идентичности своих четырех главных брендов. Дизайнерская команда располагает обширным опытом и славится талантливым подходом, кроме того, планируется применение последних технологий, включая 3-D печать для создания самых захватывающих коллекций, которые только выпускались Miroglio Fashion. В Motivi назначили нового амбассадора бренда. Им стала российская модель и бывший «ангел» Victoria’s Secret Екатерина Григорьева. Совершенно очевидно, что популярность бренда продолжает только расти. В Elena Mirò и Fiorella Rubino уделяется много внимания женщинам в форме, а Elena Mirò особенно известна своими талантливыми рекламными кампаниями, посвященными крупным фигурам и силе женственности. Поèтому коллаборации с творческими, уверенными в себе

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96: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue. женщинами идеальны. Бренд Luisa Viola недавно пригласил в качестве партнера по дизайну итальянскую актрису Мару Венье, в результате чего капсульная коллекция осень-зима 2017/18 воплотила непринужденную элегантность и передовой стиль знаменитости. У Elena Mirò капсульная коллекция была создана в сотрудничестве с Ванессой Инконтрада, итальянской моделью и актрисой, известной не только благодаря своей фигуре, но и многочисленным талантам. Главной темой текущей коллаборации стала страсть и свобода женщин. Одним из основных приоритетов нового проекта остается обслуживание покупателей. «Мы хотим создать хорошие отношения с нашими клиентами. Настоящее взаимопонимание, которое позволит каждой женщине почувствовать, что она дома, что ее всегда услышат и сделают комплимент», – поясняет Хегштедт. На данный момент программа модернизации приносит только положительные плоды; за первые три месяца прибыль от продаж увеличилась на 18%. Но как заверяют представители Miroglio Fashion – это лишь начало большого и светлого пути для компании и ее клиентов. globalblue.ru

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить Tax Free формы для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €154.95 и сэкономьте до 15.5% на стоимости покупок. Пожалуйста,

примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. 日本語 48: Hats Off To Rome 帽子のおしゃれはローマから紳士用の帽子がまた流行しているが、着こなしのコツを知りたいなら、やはり手本はイタリアの首都ローマだ。フェドラやトリルビーなど極上の帽子を作る老舗中の老舗を、ジョッシュ・シムズが訪ねた。ローマでいかにも印象的な帽子を見かけたら、おそ

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らくそれはバルビコーニ製だ。名高い帽子専門店バルビコーニは、1800年代初頭から高位聖職者用の帽子をヴァチカンへ納めている。同族経営のこの老舗が創り出した独特のスタイルは、あなたも目にしたことがあるかもしれない。ビレッタはシルクの角帽子に飾り玉がついた目立つデザイン。サトゥルノは山が低くつば広の黒の麦藁帽で、夏にピッタリだ。そしてミトラは、高い山の先が尖った帽子で飾り刺繍が施されている。もちろん、バルビコーニの帽子はおそらく一般には向かないだろうが、ローマの帽子店はバルビコーニだけではない。宗教者でも高官でもない普通の人向けの帽子メーカーが、このローマにもそれなりにあるのだ。世界的に知られた店もあれば、地元の有名店もある。スキピオーニ通りのアンティカ・マニファットゥーラ・カッペーリやサンニオ通りのカッペレリア・ミラルキ、メルラーナ通りのカッペレリア・ロンバルディなどは後者にあたるが、この３店の帽子はスタイルと品質では聖職者の帽子に引けを取らない。革製のパイロットキャップからつばがハート形のステットソンまで何でもある。昔は男性はたいてい帽子をかぶっていた。それがいい身だしなみと考えられ、帽子をかぶらなければ社会からつまはじきにされる恐れがあった。世界中で帽子の人気が落ちた理由については諸説ある。一般に1960年代のことだと言われるが、その頃はファッションが変化し、若者文化が花咲き、自動車での移動が増え、セントラルヒーティングが普及した。アメリカのケネディ大統領が原因という説すらある。ケネディは帽子嫌いだった。父親の世代の象徴だと考え、自国帽子業界の抗議にもかかわらず、帽子をかぶらなかったのだ。その彼と妻のジャックリーンが体現した新しく（スタイリッシュな）理想像が、帽子を着る習慣の終わりを告げたということだろう。ただし、イタリアでは事情が違った。この国の男性は帽子をかぶるのをやめなかったのだ。おそらく、涼しさと日陰を求めて帽子をかぶることが、夏場の暑さしのぎとして実用的な選択肢だったのだろう。また、この国にはカトリック教徒が多いが、日曜日の説教を聞きに行くのに身だしなみを整えるよう期待される彼らがいたことによって、美しい帽子の需要が維持されたということもあるだろう。理由はどうあれ、イタリアの男性は自国の帽子メーカーを何十年も贔屓にしてきた。そのおかげで、帽子づくりが栄えてきたのだ。帽子メーカーの多くは同族経営で、技能を代々受け継ぎ、伝統の秘技を守ってきた。その技はきわめて近代的なデザインの商品にも活かされている。例えばアンティカ・カッペレリア・トロンカレッリ

は5世代にわたり一族でのれんを守ってきたメーカーで、今年160周年を迎える。クッカーニャ通りにあるチャーミングなブティックでは、自社作からロンドンの名店ロック＆カンパニー・ハッターズなど有名ブランドの帽子まで、実に様々な帽子を揃えている。天候からの防護に昔ながらの帽子を探している人も、スタイルステートメントとして大胆な帽子を探している人も、それぞれの好みや場面に合ったデザインが見つかる。このブティックにはスタジオも併設されていて、職人が帽子の製作や修理を行っている。ボルサリーノも今年創立160年になる。この帽子メーカーはアレッサンドロとラッザーロのボルサリーノ兄弟が創業し、その後息子へ、そして甥へと引き継がれてきた。とはいえ、ボルサリーノがローマの帽子店の中で最も広く知られているのは、おそらく経営者の名前より有名人のおかげだろう。同社の特許品であるフェドラはその名も「ボルサリーノ」。映画『カサブランカ』でハンフリー・ボガートが、『インディアナ・ジョーンズ』でハリソン・フォードがかぶった帽子で、この帽子にちなんだ題名のニューウェーブフランス映画もあった。現在もボルサリーノの帽子づくりは精巧な手間のかかる工程で、完成までに平均7週間かかる。ファッション界で男の装いの華麗な仕上げとして帽子が再び使われ始め、イタリアの首都は独特の精彩を放っている。何しろローマでは昔から、身なりのいい男性のウォードローブに帽子は欠かせない存在なのだから。

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58: The Shape Of Things To Come 今シーズン注目のシルエット

ヴェルサーチは人が思わず振り向くような華麗なパーティドレスで有名なブランドだ。そのヴェルサーチのショーでドナテッラ・ヴェルサーチがキャットウォークに送り出すモデルがダブルブレストのウールコート（派手さが付き物の彼女らしく玉虫色のビーズ飾りが付いたものだが）を着ていれば、それは変化が起こっている証拠だ。2017/18年秋冬のヴェルサーチのメインラインコレクションは、肩に丸みをつけたフルレングスコートや流行のピーコートなどテイラードジャケットが基本。下には膝下丈で腿までスリットの入ったしなやかなスカートが合わせられ、鮮やかな赤やオレンジのアクセサリーがアクセントになっている。ヴェルサーチは秋冬ショーで巧みなテイラードシルエットを基本にコレクションを製作したイタリアンレーベルが数あるうちの一つに過ぎない。腰にぴたっと心地よく沿いながら、裾に向けてはフレアやフリンジ、中にはペプラムにしたものもあるソフトで女らしい形だ。着れそうなルックスで着こなしやすい。ドナテッラ・ヴェルサーチがこめたメッセージは、通常起用するグラマラスなパーティガールの女神ではなく普通の働く女性の装いについて。「女性のパワーとそのパワーの使い方を知っている女性をテーマにしたコレクションです」と、彼女は舞台裏の報道陣に語っている。このメッセージをさらに強めていたのが、トルソーやウールのビーニー帽に書かれた「勇気」、「忠誠」、「愛」といった選りすぐりのスローガンだ。一方、ヴェルサーチとはデザインの真髄が全く異なるボッテガ・ヴェネタはやや控えめなトーンだったが、テイラードのアウターウェアはここでもキーとなる特徴だった。同ブランドのかっちりとしたダブルブレストのコートは、ホットマスタードやタンの他、素敵なオレンジとブラウンの格子柄もあって、たちまち憧れの的に。ただ、クリエイティブディレクター、トーマス・マイヤーのムードを一作でとらえたのはやはり、落ち着いたパステル調でパフスリーブのついた1940 年代スタイルの４分の３丈ドレスだった。ふくらはぎまで柔らかに流れるようなデリケートなシルクを使い、ウエストで絞って着やすい砂時計型のシルエットを作ったこのドレスは、ファッショナブルで美しく実現しやすいルックスを求める女性に歓迎されるだろう。今シーズンの新シルエットを解釈し作品にしたも globalblue.com

う一つのブランドがフェンディで、クリエイティブディレクターのカール・ラガーフェルドが繰り出す新型スカートには1970年代の雰囲気が漂っていた。ペンシル型を長め、ゆったりめにしたスタイルで、素材はウールのヘリンボーン。ふくらはぎ中央に届く長さに仕立てている。スリムでペンシルスカートに見えつつ、ゆとりがある点が現代的だ。コーディナートはお揃いのヘリンボーンのジャケットに、足元は魅惑的なトマトレッドの膝上丈皮ブーツと、ヒット間違いなしのコンビネーションだった。このシルエットは、ウールとシルクのプリーツ入りキュロットから冒険的な装いを求める人向きの赤い光沢レザーのジップスルースカートまで、フェンディのコレクションの様々なルックスに見られた。そのほか、フェンディの創立年をローマ数字で表した幅広ベルトや、古代ローマの代表的な装飾図柄であるアカンサスの葉が描かれたケープ付きシルクブラウスもある。ともに、歴史あるローマのブランドならではだ。プラダはコレクションのオープニングで、1960年代のパッチワークやビーズ刺繡を施した鮮やかなモヘアなど、模様や質感の豊かさを見せつけた。色もさることながら、例のソフトで余裕のあるアウトラインがここでも多くの作品に見られた。トルソーからヒップにかけては体に沿い、そこから下は広がって揺れるようなシルエットで、裾に起毛素材のペプラムや光沢のある赤い孔雀羽根をあしらったスカートやドレスだ。パステルカラーのファーやピンクのフリンジ

イタリアに女性なら誰しも着たくなる新しいシルエットが登場した。べス・ドゥルースが秋冬ショーのトレンドをレポートする。

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64: Brave New World 大胆に新世界を切り開くイタリアの有名ファッション企業ミローリオでは静かな革命が起こっており、店舗にもレーベルにも顧客への接し方にも新たに活力がみなぎっている。ハンナ・ルイスが内情に迫った。

が付いたレザーなど、ミウッチヤ・プラダらしい派手な要素はあるが、大半は幅広い女性に合うように着やすいカットと仕立てになっている。「ファッションは日常。日常は政治の舞台！」と、ショー会場に貼られたポスターに書いてあった。ファッションの世界では、デザイナーがリソースを持ち寄って単一のルックスやメッセージをつくり、アジェンダを推進する新たなスタイルを導入する時がある。イタリアのデザインハウスは理念はそれぞれ異なるが、その多くが今回のコレクションで、色やファブリック、現実から気をそらす様々なディテールを超越した共通のテーマを打ち出していた。ソフトで長いシルエット、ふくらはぎ中央までの丈で裾が揺れるドレスやスカートが特徴的なパワフルで女らしいアウトラインの女性像だ。これから長年にわたって世界中の女性が着ることになるファッションの新ビジョンが開けた。

ウーマンズウェアの世界では、廉価のファーストファッションか伝統的な高級品かの選択しかないように思えることが多いが、実はスタイリッシュな「中間」が存在する。イタリアで人気の高いウーマンズウェアメーカー、ミローリオはこのカテゴリーの好例だ。目まぐるしく変わるトレンドをとらえたファッションを高質のファブリックで美しく仕立てて提供する同社だが、その眼はしっかりと未来を見据えている。ミローリオ・グループは欧州有数のファッション・テキスタイル専門企業で、ウーマンズウェア事業のミローリオ・ファッションでは、モティヴィ、エレナ・ミロ、フィオレッラ・ルビーノ、オルトレ、カラクテーレ、ペル・テ・バイ・クリツィア、ダイアナ・ガレージ、ルイーザ・ヴィオラ、イペッキヨル、マッカ、ツイストの11レーベルを世界各地で製作・販売している。65人のスタイリストと42人のパタンナー、11人の裁縫師からなるコアチームが、各コレクションの独自性を打ち出しつつ、ミローリオで定めるエレガンスと品質の基準を満たすようにしている。ミローリオ・ファッションは大成功しているベンチャーで、全世界にブランド名を冠した店舗が 1,188店、取扱小売店が2,400店ある。しかし、2016年10月にチーフエグゼクティブに就任したハンス・ホグステッドはその成功に安住せず、さらにリーチを広げ、ブランドアイデンティティを強化するポテンシャルを見抜いた。その指揮の下、同社は再活性化と現代化のプログラムを開始。彼が今年はじめに言った通り、「ミローリオの新時代が幕を開けた」。ファッション業界での経験が豊かなホグステッドは、同社にぴったりの抜擢だった。彼によれば、この新プロジェクトは「広範な刷新と組織再編」。ファーストファッションのレーベルならしょうがないと思われている人間性に欠ける低質な製品やサービスに代わるものを提供するのが、ミローリオ・ファッションの狙いだという。従来からイタリアンファッションのイメージである質を改めて打ち出すのだ。「人を重視し、そのブランドならではの商品を提供し、細部にまで心を砕き、触れ合いのある『人間的な』ショッピング体験をお届けするのです。」当面はミローリオ・ファッションの４大ブランドであるエレ

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ナ・ミロ、オルトレ、モティヴィ、フィオレッラ・ルビーノに重点を置き、その後に同社の全レーベルに拡大展開していく。この使命の鍵となるのが、各ブランドの新しい店舗コンセプトを導入することだ。「300 イン 300」と名付けられた一大刷新プロジェクトで、2017年にミローリオ・ファッションの店舗300軒をたった300 日で刷新する。新コンセプトは各々のブランドアイデンティティをよりよく反映し、各店でパーソナルなお客様対応をして、店内で過ごす時間を単なる買い物以上と感じてもらえるようにする。店舗のデジタル化も進め、スマートチェックアウトシステムの導入や在庫管理のアップグレード、オンライン販売と店舗販売の統合拡大などを新たに実施する。「オンラインであれオフラインであれ、お客様との緊密な接触を維持して、ご希望を理解し、各ブランドならではのパーソナライズされた店内体験をお届けできるようにすることが大事です」とホグステッド。例えば「オルトレ」レーベルでは、シックでありながら着心地のよい美しい装いを提供し、日々の生活にエレガンスをもたらす。ブランドディレクターのフリオ・ヴィセンティンは、新たな店舗コンセプトの開発では「お客様に友人の家にいるような気分になっていただきたいと考えた」という。ニュートラルな色調、ビロードの椅子、木製の調度品、ところどころに飾られた花というしつらえは、それを完璧に実現している。もちろんファッションは再活性化の主眼で、ミローリオ・ファッションは４大レーベルのアイデンティティを刷新し強化している。ファッション経験が豊かで職人のノウハウを持つデザインチームが、今では４D印刷など最新のテクノロジーも駆使して、ミローリオ・ファッション史上最高のエキサイティングなコレクションを製作している。モティヴィは元ヴィクトリアズ・シークレットのエンジェルだったモデルのケイト・グリゴリエヴァを新たにブランドアンバサダーに起用し、今後ますます伸びるのは間違いない。エレナ・ミロとフィオレッラ・ルビーノは共に、曲線的な女性美を大切にするレーベルだ。特にエレナ・ミロは、豊満な体型と女性らしさのパワーを賛美するウィットに溢れたキャンペーンで知られる。だから、才能あるパワフルな女性とのコラボが理想的なわけだ。ルイーザ・ヴィオラでは最近、イタリアの女優でテレビ番組プレゼンターでもあるマーラ・ヴェニエをデザインパートナーに起用。2017/18年秋冬のコラボ・カプセルコレクションは、ヴェニエの気負わないエレガンスと流行に敏感なスタイルを反映したものになっている。エレナ・ミロでは、スペイン生まれのイタリア人モデル兼女優で、クリエイティブ globalblue.com

な才能に加え曲線美でも知られるヴァネッサ・インコントラーダとのコラボレーションでカプセルコレクションを製作した。今も継続するこのコラボは、女性の情熱と自由を謳歌するものだ。プロジェクトの主眼は顧客体験だ。「お客様とポジティブな関係を築きたいのです。一人一人の女性がくつろげて、話を聞いてもらえて、大事にされていると感じるような本物の親密さです」とホグステッドは説明する。こうした刷新プログラムは現在のところ目覚ましい成功を遂げており、開始後４か月で収益が18%もアップした。ただ、これはまだ始まりに過ぎない。ミローリオ・ファッションのチームがすかさず指摘するように、同社とその顧客にとってエキサイティングな未来がこれからさらに開けていく。

96: When You Shop The World, Shop Tax Free 海外でのお買い物が免税にグローバル・ブルーの免税ショッピング制度をご利用いただきますと、世界各地の有名ショッピング街にある30万軒を超える加盟店でのお買い物がお得になります。年間2600万人が楽しまれているグローバル・ブルーの免税ショッピングを、貴方もぜひご利用ください。手続きは簡単。まず、青い星を目印に加盟店を探します。星が見当たらなければ、店員に「グローバル・ブルー？」とお尋ねください。あとは、次のステップを踏むだけです。 1. お買い物お買い物をした際は、必ずグローバル・ブルーの免税書類（タックスフリー・フォーム）を受け取ってください。 2.還付請求ご帰国の際は、まず出国地の税関で免税書類にスタンプを押してもらってから、グローバル・ブルーの還付事務所で払い戻しを受けます。お問い合わせ： taxfree@globalblue.com +421 232 111 111 €154.95以上のお買い物をすれば、購入価格の最高 15.5％の払い戻しが受けられます。最終的な払い戻し額は、付加価値税（VAT）合計から事務手数料を差し引いた金額となりますので、その旨ご了承ください。一部の空港で現金での即時払い戻しをご希望の場合は、現金取り扱い手数料が免税書類ごとに課されます。

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