SHOP Rome AW17

ROME | 罗马 | РИМ | ローマ

ROME Luxury Edition Autumn/Winter 2017/18

DISCOVER ROME: enjoy the city’s unmissable sights and stores with this essential guide

Tambour Horizon Your journey, connected.

louisvuitton.com

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EDITOR’S LETTER Athens & Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克

Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия Gothenburg Hamburg Helsinki Area

Welcome to Rome

Holland Istanbul Italy Japan Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna

Чехия

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

@环球蓝联-Globalblue

/globalblue

GlobalBlue环球蓝联

/globalblue

@shopcontent

ILLUSTRATION: ISAAC BONAN

Whether you are travelling for business or pleasure, we can help you discover the very best of this historic and ebullient city. Rome has much to offer, as our guide on page 74 reveals. Readers who appreciate the best of fashion will enjoy our report on Italian inspirations at the autumn/ winter 2017/18 shows (page 58). In this issue we also profile Rome’s leading hatmakers (page 48) and offer a selection of some of the city’s finest restaurants (page 70).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.5% when shopping in Italy. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Rome. For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

PIAZZA DI SPAGNA 79, ROMA — SANTONISHOES.COM

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CONTRIBUTORS

Beth Druce Beth Druce is a fashion and luxury writer, and she also works as a consultant for a variety of fashion companies.

After gaining an MA from Central Saint Martins in London, she began her career at GQ magazine. globalblue.com

Josh Sims Freelance journalist and editor Josh Sims contributes to publications that include the Financial Times, Independent, Observer, Wallpaper and Esquire. His most recent book, Icons of Women’s Style, was published in April 2015.

Hannah Lewis Hannah Lewis, SHOP’s features editor, holds degrees from the University of Oxford and the London College of Fashion. She has written for a range of publications, including Time Out in Dubai and Prestige in Hong Kong.

ILLUSTRATION: RUI RICARDO ‒ FOLIO ART; PHOTO: (RIGHT) KATIE WILSON ELL

Rui Ricardo Rui Ricardo created this season’s cover illustration for SHOP Rome. His unique style is perfectly showcased by this clever image, which shows the city’s famous Colosseum amphitheatre transformed into the skirts of a magnificent dress. Rui’s other clients include the Times newspaper, Samsung and IBM. Discover SHOP Rome and our other editions at issuu.com/globalblue.

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Rui Ricardo ‒ Folio Art Contributors Beth Druce, Josh Sims Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Japanese editor Kyoko Nishimoto Print Dane Consultancy

News editor Ginger Rose Clark

Commercial editor Ruairidh Pritchard

Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien

AVP business development manager Patrice Janet

Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Online writer Emily Scrivener Human resources and office assistant Anjali Kapoor

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge

G L O B A L B L U E I T L AY Country manager Stefano Rizzi Marketing sales manager Flavio Gatti Partner relationship manager Antonella Bertossi Marketing sales executive Eleonora Busico Marketing coordinator Alberta Reinach Sales key account manager Stefano Cardinale Sales account manager Marco Cavalli Global account managers Simone Borgheresi, Umberto Panizzut, Salvatore Smith Key account managers Benedetta Andreini, Caterina De Bernardo, Sabrina Galessi, Consuelo Murari, Marco Savino, Evrim Sengules Account managers Nicoletta Aromando, Alessandro Bonincontro, Rodolfo Borella, Ludovica Bragato, Nadia Busletta, Laura Durante, Giorgia Faro, Attilio Fioritti, Gabriele Giuntini, Davide Grechi, Diana Martin, Elisa Narducci, Francesca Ramiccia, Mattia Sardaro, Giordano Senzacqua, Laura Vitale Global Blue, Via Carlo Noé 33, Gallarate 21013, Varese

Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

MIRANDA KERR LOS ANGELES, MARCH 2017 MARELLA.COM ROMA VIA FRATTINA 42/43 VIA APPIA NUOVA 7/11 CENTRO COMM. EUROMA 2 CENTRO COMM. PORTA DI ROMA LOC. BUFALOTTA

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CONTENTS PAGE

PAGE

46

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Check Out SHOP selects a standout piece from Rome this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

NEWS 34

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Shop Window One store not to be missed in Rome News Seasonal updates on shops, services and new products

46 In Store The Fabiana Filippi label has been a stalwart of Italian fashion for more than 30 years. Co-founder Mario Filippi Coccetta talks about the latest collection and the flagship in Rome

FEATURES 48

Hats Off To Rome With men’s headwear making a fashion comeback, look to the Italian capital for sartorial expertise.

Josh Sims visits the city’s oldest and best creators of fedoras, trilbies and more

58

64

The Shape Of Things To Come There’s a new silhouette emerging in Italy and it’s one that every woman will want to wear. Beth Druce reports from the autumn/winter shows Brave New World A quiet revolution is happening at leading Italian fashion company Miroglio, which is reinvigorating its stores, its labels and its approach to customers.

Hannah Lewis gets the inside scoop

Above (from left): Fabiana Filippi ‘s flagship store; a powerful look from Versace’s autumn/winter 2017/18 collection

PHOTOS: (LEFT ) © 2015 TRABALZA/JIN; (RIGHT) © GORUNWAY.COM

PRODUCTS

XXX 58

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CONTENTS EXPERIENCE

ESSENTIALS

70

96

Table Talk Many of Rome’s finest restaurants combine striking settings with great cuisine. Fani Mari takes a tasting tour

GUIDE 74

Maps and guides to the key shopping areas of Rome

How To Shop Tax Free The simple steps to saving money on your shopping

PAGE

70

TRANSLATIONS 98 美文翻译 103 Русский Перевод 108 日本語翻訳

SOUVENIR 114 The essential item to bring home

E NGL IS H | Р УС С К И Й | 中文

VISIT US ONLINE...

Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily

访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购 物旅游信息，每日更新 FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- Globalblue GlobalBlue环球蓝联 /globalblue /globalblue @shopcontent Above: Casa Coppelle’s theatrically stylish interior

PHOTOS: (TOP) MATTEO MOLLE; (BOTTOM) MELANIE GALEA/THESTREETMUSE.IT

Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru

ROM A V i a d e i C o n d o t t i, 4 6 m a x a n d c o.c o m

CH ECK OUT

KEEP IN CHECK Ermanno Scervino’s heritage lies deep in the heart of Italy, yet the house looked to other inspirations for its autumn/ winter 2017/18 collection. Its classic Faubourg day bag has been updated in traditionally British and decidedly

masculine Prince of Wales check. An injection of fun and femininity comes from the pop of red that runs along the handle, resulting in a bag that’s anything but conventional.

The timeless woollen fabric makes it perfect for winter, conjuring images of overcoats and falling temperatures. Wear

Save up to 15.5% by shopping tax free, see page 96

yours with a warm jacket for faultless seasonal style. lt Ermanno Scervino Faubourg bag, €1,690, Ermanno Scervino, Via del Babuino 97, 00187 Rome, +39 06 679 3173, ermannoscervino.it FOR M A P GO TO PAGE 78

elenamiro.com

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WORKING WOMAN

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Enhance a pinstripe shirt and wide-legged trousers with timeless, casual accessories 1

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1. Mykita glasses, €449, Monocle, Via di Campo Marzio 13, 00186 Rome, +39 06 683 3668, mykita.com

3. Moncler trainers, €395, Moncler, Piazza di Spagna 77, 00187 Rome, +39 06 6994 0292, moncler.com

5. Clarins lipstick, €25, Marionnaud, Via delle Convertite 12-13, 00187 Rome, +39 06 679 5122, clarins.com

2. Massimo Dutti shirt, €59.95, Massimo Dutti, Largo Chigi 64, 00187 Rome, +39 06 679 2783, massimodutti.com

4. Cartier watch, €22,600, Cartier, Via dei Condotti 83, 00187 Rome, +39 06 696751, cartier.com

6. Cos trousers, €79, Cos, Via Borgognona 36, 00187 Rome, +39 06 3283 2707, cosstores.com

Save up to 15.5% by shopping tax free, see page 96

PHOTO: (4) © CARTIER

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ROMA Via Frattina, 84/B V.le Libia, 19 Via del Tritone, 30 Via Tuscolana, 883/A Via Vittorio Veneto, 130 Piazza Enrico Fermi, 8 Via Cola di Rienzo, 191 Centro Comm.le Euroma2 Via Appia Nuova, 63

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DECO REDUX

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Recreate the flamboyance of the 1920s with feathers, embellishments and striking jewels

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1. Marni earrings, €390, Marni, Via Bocca di Leone 8, 00187 Rome, +39 06 678 6320, marni.com

3. Damiani ring, €8,950, Damiani, Via dei Condotti 84, 00187 Rome, +39 06 6920 0477, damiani.com

2. Bulgari bag, price on request, Bulgari, Via dei Condotti 10, 00187 Rome, +39 06 696261, bulgari.com

4. Escada dress, €1,995, Escada and Escada Sport, Piazza di Spagna 7-8, 00187 Rome, +39 06 678 6995, escada.com

Save up to 15.5% by shopping tax free, see page 96

5. Miu Miu shoes, price on request, Miu Miu, Via dei Condotti 35A, 00187 Rome, +39 06 8881 1280, miumiu.com

PHOTO: (1) SAVERIO LOMBARDI VALLAURI

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LADY IN RED Team a daring shade of scarlet with demure details for daywear with a difference

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1. Max Mara Studio dress, €329, Max Mara, Via dei Condotti 17-18, 00187 Rome, +39 06 6992 2104, maxmara.com

3. Elena Ghisellini bag, €1,120, Coin Excelsior, Via Cola di Rienzo 173, 00192 Rome, +39 06 3600 4298, elenaghisellini.com

2. Christian Louboutin eyeliner, €75, Christian Louboutin, Piazza San Lorenzo in Lucina 22, 00186 Rome, +39 06 687 1520, christianlouboutin.com

4. Pomellato earrings, €3,200, Pomellato, Piazza San Lorenzo in Lucina 38, 00186 Rome, +39 06 6880 9790, pomellato.com

Save up to 15.5% by shopping tax free, see page 96

5. Dolce & Gabbana shoes, €895, Dolce & Gabbana, Via dei Condotti 51-52, 00187 Rome, +39 06 6992 4999, dolcegabbana.com

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BEAUTIFULLY BROWN

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For the perfect autumn look mix tan, chocolate and russet

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1. Corneliani suit, €1,905, Davide Cenci, Via di Campo Marzio 1-7, 00186 Rome, +39 06 699 0681, corneliani.com

3. Cutler & Gross sunglasses, €395, Vision Optika, Via San Claudio 87, 00187 Rome, +39 06 678 5983, cutlerandgross.com

2. Etro bag, €845, Etro, Via del Babuino 102, 00187 Rome, +39 06 678 8257, etro.com

4. Church’s shoes, €490, Church’s, Via dei Condotti 57, 00187 Rome, +39 06 6919 0920, church-footwear.com

Save up to 15.5% by shopping tax free, see page 96

5. Acqua di Parma Colonia Quercia fragrance, 100ml, €175, Acqua di Parma, Piazza di Spagna 27, 00187 Rome, +39 06 6992 2050, acquadiparma.com 6. Panerai watch, €9,500, Hausmann & Co, Via del Corso 406, 00186 Rome, +39 06 687 1501, panerai.com

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SHOP WINDOW

BRANCHING OUT La Rinascente department store group opens a second branch in Rome this October.

It is located in the heart of the capital on the prime shopping streets of Via del Tritone and Via dei Due Macelli. The big, bold store spans an impressive 14,000 square metres and is set over eight floors. It presents an impressive range of

international products and brands as well as favourite local labels. Although its design has echoes of La Rinascente’s internationally renowned Milan store, the new Rome branch has a unique identity, with a historic façade and a striking, contemporary interior.

Founded more than 150 years ago, La Rinascente is

Save up to 15.5% by shopping tax free, see page 96

synonymous with some of the best high-end retail choices Italy has to offer.

This latest addition promises an exciting, one-of-a-kind shopping experience. grc La Rinascente, Via del Tritone/Via dei Due Macelli, 00187 Rome, rinascente.it FOR M A P GO TO PAGES 80 A N D 88

By

Claire

Campbell

HIGH Shop • Via Frattina 31/32, Roma • T 06 6792667 high-everydaycouture.com

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CARIBBEAN CONNECTIONS For autumn/winter 2017/18, fashion labels Marina Rinaldi and Stella Jean present a second exciting collaboration, partly inspired by Ernest Hemingway’s novel The Old Man and the Sea. The capsule collection is made up of 17 pieces as well as shoes, bags, jewellery and accessories.

Bold, embroidered embellishments reference the Caribbean and resonate with both Hemingway and Jean, who comes from Haiti. The range includes a light kimonoinspired top featuring dragonflies and flowers, and this structured Teodora grey overcoat (€950), which is decorated with a majestic turquoise marlin. km Marina Rinaldi, Via Borgognona 4-5, 00187 Rome, +39 06 6920 0487, marinarinaldi.com FOR M A P GO TO PAGE 84

Natural cosmetics company Lush recently opened a new boutique in Rome. The British brand is famous for its handmade cosmetics and its ethos of sustainability ‒ which is reflected in the design of its latest store in the Italian capital. The furniture has been handcrafted from wood reclaimed from barns in the Italian countryside. With a wide array of beauty and cosmetic products, the store offers something for everyone.

Visitors should be sure to pick up one of the brand’s aromatic bath bombs. hl Lush, Via Alberto Lionello 201, 00139 Rome, +39 06 8396 4308, lush.com Save up to 15.5% by shopping tax free, see page 96

PHOTO: (BOTTOM) SERENAPEA.COM

GOOD NATURE

S H O P | 37

WRITE STUFF

WINTER WONDERS

Luxury stationery specialist Moleskine has opened its fifth shop in the Italian capital. The brand was founded in 1997 and grew rapidly, its signature product a reimagining of the simple style of notebook used by such visionary creatives as Vincent van Gogh and Pablo Picasso. Alongside the brand’s classic stationery, the new store offers a wide range of writing goods, bags and cases. Small temporary exhibitions and workshops will be held here throughout the year, so every visit will offer something different. hl Moleskine, Via della Maddalena 45, 00186 Rome, +39 06 679 5020, moleskine.com

In its autumn/winter 2017/18 line, Moncler takes an innovative and technical approach while also combining tailoring, sportswear and timeless designs. The men’s collection includes moon landing-inspired outerwear with a silvery sheen, knits in the brand’s signature red, blue and white colour scheme, wool duffle coats and Moncler’s classic puffer jackets. Keep an eye out for some of this season’s exciting collaborations, such as a series of coats for dogs (€240-€295 depending on size), created in partnership with Italian luxury dog outfitter Poldo. grc Moncler, Piazza di Spagna 77, 00187 Rome, +39 06 6994 0292, moncler.com

FOR M A P GO TO PAGE 92

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FOR M A P GO TO PAGE 80

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GET THE VIBE For autumn/winter 2017/18, footwear designer Giuseppe Zanotti presents the Backstage capsule collection, a special series that captures the behind-the-scenes atmosphere at a music concert. Velvet and bold colours are the defining characteristics of the designs in this range. The collection includes sculpted fuchsia Miss Unfinished sandals for women. It also features mid-top sneakers in electric blue, navy, grey, purple and other vibrant shades for women, men and children ‒ so the entire family can step out in matching styles. grc Giuseppe Zanotti, Piazza di Spagna 33, 00187 Rome, +39 06 6992 4220, giuseppezanottidesign.com FOR M A P GO TO PAGE 80

MOSCOT MOVES IN striking decor. Expect to find classic collections and trend-driven spectacles that will add a chic finish to any look. km Moscot, Via Cola di Rienzo 267, 00192 Rome, +39 06 6935 5391, moscot.com FOR M A P GO TO PAGE 94

PHOTO: (BOTTOM ) DANIELE CAZZOLA

Effortlessly stylish and uber-cool, Moscot eyewear is renowned worldwide. The brand was founded in the hip lower east side of New York and with the opening of a store in Rome it brings its signature American aesthetic to Italy.

The new space has a retro atmosphere, with vinyl records and vintage frames as part of the

Save up to 15.5% by shopping tax free, see page 96

© Samsonite 2017

#VeryPersonalAccessories

House of Samsonite via del Tritone 149 ROMA

N E W S | 41

NEW KID ON THE BLOCK Prestigious retailer Kids Around recently opened a store in the heart of Rome. The new boutique is located a short walk from the Spanish Steps and carries clothing for newborns through to 16-year-olds. It is an inviting place in which to shop some of the world’s best kids’ brands, including collections from Karl Lagerfeld, Little Marc Jacobs, Boss, DKNY, Timberland and Carrément Beau. This is the perfect venue for anyone in search of everyday clothes for children or an outfit for a special occasion. grc Kids Around, Via Belsiana 59, 00187 Rome, +39 06 679 1647, kidsaround.com FOR M A P GO TO PAGE 82

FLOWER POWER

PHOTO: (RIGHT) GILDARDO GALLO

Florentine brand Dr Vranjes creates exquisite fragrances using pure, natural ingredients. The scent of the Roma room diffuser perfectly encapsulates the spirit of the city it is named after, evoking a wander through its ancient streets. Lemon blossom meets hyacinth on a heart of lily of the valley, jasmine, Turkish rose and vetiver; meanwhile ginger, mace, musk and amyris form the base of this dreamy, flowery scent.

Exclusive to the Dr Vranjes store in Rome, Roma (500 ml, €82) is the perfect memento of a visit to the Eternal City. grc Dr Vranjes Firenze, Via Vittoria 63, 00187 Rome, +39 06 6992 2626, drvranjes.com FOR M A P GO TO PAGE 80

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STEPPING FORWARD

NET GAINS

This season A Testoni cleverly plays with textures in its women’s collection. Shoes and bags have been created in a number of eye-catching materials such as patent leather, lambskin with velvet inserts and kidskin with an optical-illusion motif, as seen in these boots (€575). The collection also features styles that borrow from men’s footwear, including Oxfords with rubber soles, lace-ups and leather slip-ons. New for this season is the Be Funny line, a fun selection of mini bags, backpacks and sneakers adorned with emoticons. grc A Testoni, Via del Babuino 152, 00187 Rome, +39 06 678 8944, testoni.com

The new collection of chic accessories label Fausto Santini plays with an exciting range of materials and colours.

Fabrics such as mesh are artfully paired with kidskin, and the combination of bold shades and grey tones injects the collection with vibrancy for the colder months of the year. We particularly like the Gemma Bis bag in grey with contrasting white mesh (€550). Fausto Santini is one of Rome’s most innovative designers; be sure to stop by the store to browse its full range. grc Fausto Santini, Via Frattina 120, 00187 Rome, +39 06 678 4114, faustosantini.com

FOR M A P GO TO PAGE 78

FOR M A P GO TO PAGE 84

Save up to 15.5% by shopping tax free, see page 96

Roma - Via del Babuino 87/88 - T. 06 32600221

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ON THE GO

DREAM WORLD The Rêve R collection of Italian jewellery brand Mattioli was inspired by a trip to Brazil, during which co-founder Licia Mattioli came across geodes ‒ rocks containing hollow cavities lined with crystals. Wanting to bring such elements to the wider world, she created this collection as a flamboyant showcase for gems. Rubies, peridots, white diamonds and black diamonds are the stars of eye-catching pieces such as this Rêve R ring in rose gold with old-cut diamonds (price on request). Elegant and refined, Mattioli’s jewellery is handmade in Turin. grc Mattioli, Via del Babuino 105, 00187 Rome, +39 06 6992 1501, mattioligioielli.it FOR M A P GO TO PAGE 78

Save up to 15.5% by shopping tax free, see page 96

In May, Nava opened its first-ever monobrand store in Rome. The Italian label was founded in 1970 and works closely with designers from around the world to create bags, watches, accessories and stationery. Stop by the minimalist new store to pick up such items as a sleek leather portfolio, a colourful diary or a padded tablet sleeve. Seamlessly combining practicality and style, these pieces are perfect accessories for frequent travellers. grc Nava, Cinecittà Due, Viale Palmiro Togliatti 2, 00173 Rome, +39 06 6476 2112, navadesign.com

S H O P | 45

WELL CONNECTED The new Zenith range of bags from Samsonite has been carefully designed for business travellers. The collection includes a briefcase, bail handle bags and backpacks such as this one, especially devised for laptops (€169). It features Zenith’s builtin Easy Pass system that allows cables to be threaded through different sections so that you can easily charge your devices. In addition, its laptop compartment adjusts to different sizes of computer, and padded pockets keep devices such as phones safe and easily accessible. The Zenith range allows you to keep all your business essentials organised for an effortless trip and is made of a resistant waxed fabric which is practical and stylish. grc Samsonite, Via del Tritone 148-149, 00187 Rome, +39 06 8987 0462, samsonite.com FOR M A P GO TO PAGE 89

SURREAL STONES

PHOTO: (TOP) SAMSONITE EUROPE/FRANCKEN

The eponymous jewellery label of Delfina Delettrez celebrates its 10th anniversary this year. The great granddaughter of the founder of Fendi, Delettrez has been making waves in the jewellery world over the last decade, not least for her bold pieces inspired by surrealism and for her modern approach to goldsmithery. Her autumn/ winter 2017/18 collection is called 360° and takes the surreal theme to new and sophisticated heights with pieces that give the illusion of jewels floating around the body. Delettrez has finessed a technique of setting stones without claws so that they look as if they are suspended in air.

The collection includes delicate rings studded with beautiful stones such as aquamarines, tourmalines and peridots, and earrings such as this Seal design in 18-carat yellow gold with amethysts and white diamonds (€3,500). rre Delfina Delettrez, Via del Governo Vecchio 67, 00186 Rome, +39 06 6813 4105, delfinadelettrez.com FOR M A P GO TO PAGE 92

globalblue.com

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IN STORE: FABIANA FILIPPI

‘When customers come into Fabiana Filippi flagship stores, they see themselves reflected in the very essence of our collections. This is because Fabiana Filippi shops have not been designed as mere showcases but rather as welcoming gathering places where customers feel at home. The flagship store in Rome is in a historic building on one of the most important luxury shopping streets in the capital and it is a prestigious showcase for the finest of Italian fashions. Some walls are covered in white panelling, which contrasts with grey elsewhere; white wood coffers cover the ceilings; the floor is in grigio d’oriente marble; the furniture is made of brushed brass; display counters of brass and glass are positioned over carpets with warm grey stripes. It’s a northern European design concept that interplays in a casually elegant way with fine 20th-century decorative art pieces, such as a nero marquina marble fireplace inspired by the architect Gio Ponti.

‘The autumn/winter 2017/18 Fabiana Filippi collection is marked by femininity, with crisp silhouettes and captivating fabrics. Our customers can focus on soft coats and capes that drape easily over a silhouette. Oversized lines are combined with well-defined shapes, such as stirrup trousers and masculine-inspired tailored jackets in check patterns. These can be worn over shirts with a romantic, Victorian flare. The outerwear is extra soft, in baby camel or alpaca or in new technical jacquards with fil coupé embellishments. A mix of natural materials is used for the trench coats. Yarns are blended with velvet, creating a sporty-chic relaxed look. We scrupulously control every phase of production. The very roots of Fabiana Filippi are in the finest quality yarns, which are expertly crafted with great attention to detail.’

Save up to 15.5% by shopping tax free, see page 96

Fabiana Filippi, Via del Babuino 44, 00187 Rome, +39 06 323 3578, fabianafilippi.com FOR M A P GO TO PAGE 78

PHOTOS: © 2015 TRABALZA/JIN

The Fabiana Filippi label has been a stalwart of Italian fashion for more than 30 years. The brand is acclaimed for its modern, understated aesthetic, its commitment to quality fabrics and its fine craftsmanship. Co-founder Mario Filippi Coccetta talks to Ximena Daneri about the latest collection and the flagship store in Rome

Hats Off To Rome Below: the Borsalino fedora, worn with flair by Humphrey Bogart, who starred opposite Ingrid Bergman in the 1942 film Casablanca

PHOTO: BROS/KOBAL/REX/SHUTTERSTOCK

With men’s headwear making a fashion comeback, look to the Italian capital for sartorial expertise. Josh Sims visits the city’s oldest and best creators of fedoras, trilbies and more

50 | F E AT U R E S

I

f you spy an overtly impressive hat around Rome, the chances are that Barbiconi made it. Since the early 1800s, this famous specialist has been furnishing the heads of the most important clergy in the Vatican.

You might recognise most distinct styles of the family business. The biretta is a striking, cornered silk hat, complete with pom-pom; the saturno, a low-crowned, broad-brimmed style in black straw, perfect for the summer; and the mitre, a tall, single peaked, ornately embroidered number.

Of course, the hats by Barbiconi are probably not for you. But the business is far from being the only specialist in Rome. For those of less religious or prestigious rank, the city has more than its fair share of hatmakers, both internationally recognised and also

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more local. Among the latter are the likes of Antica Manifattura Cappelli on Via degli Scipioni, Cappelleria Mirarchi in the market at Via Sannio, and Cappelleria Lombardi on Via Merulana. At these three purveyors you can find hats to compete with those of the clergy in terms of style and quality. They offer everything from leather flying caps to stetsons with heart-shaped brims.

There was a time when almost all men wore hats. To do so was considered good manners, and not to do so was to risk social exclusion.

There are any number of theories as to why the wearing of hats fell from favour across the world, a decline typically associated with the 1960s: changes in fashion, the rise of youth culture, increased travel by car, the uptake of central heating, even American president

Above: Antica Manifattura Cappelli

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John F Kennedy. Kennedy hated wearing hats, seeing them as symbolic of his father’s generation; despite protestations from the American hat industry he refused to wear one.

The new (and stylish) ideal that he and his wife Jacqueline embodied perhaps helped signal an end to headwear.

But not so in Italy. Here men continued to wear hats. Maybe the hot summers ensured that the wearing of a cool, shady hat remained a practical choice. Perhaps a large Catholic population, for whom dressing well for the Sunday sermon was expected, maintained the demand for beautiful headwear. Whatever the reasons, Italian men have remained loyal to their hatmakers over the decades and in turn these businesses have thrived. Many of Above (both): Antica Manifattura Cappelli

MEN’S BOUTIQUE - VIA BORGOGNONA 21 ROME WOMEN’S BOUTIQUE - VIA DEL BABUINO 152 ROME

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Italian men have remained loyal to their hatmakers over the decades and in turn these businesses have thrived them are family enterprises in which skills have been passed down through the generations and in which the traditional secrets of the craft remain preserved, embraced for even the most modern of designs.

Antica Cappelleria Troncarelli, for example, has been in family hands for five generations and this year is enjoying its 160th anniversary. The charming boutique on Via della Cuccagna offers an amazing variety of hats, from the family’s own creations to choice pieces by leading brands, including London’s famous Lock & Co Hatters. There is a design here for every taste and occasion, whether you’re looking for a classic hat to protect you from the elements or a bold choice to make a style statement. The boutique is also home to a studio where skilled craftsmen both make and repair headwear.

Borsalino is also 160 this year. This

hat-making enterprise was passed from the founding brothers Alessandro and Lazzaro Borsalino to son and then to nephew. Yet perhaps it is more famous names than its own that have made Borsalino the best-known of the city’s hatters. Its patented version of a felt fedora is the eponymous Borsalino, which was strikingly worn by Humphrey Bogart in Casablanca and by Harrison Ford as Indiana Jones, and which even had a cult French new wave detective film named after it. Today, the creation of a Borsalino hat remains a precise and painstaking process and takes an average of seven weeks to complete.

With the fashion world beginning once again to appreciate hats as flamboyant finishing touches to men’s attire, the Italian capital holds special appeal – after all, in Rome a hat has always been part of the well-dressed man’s wardrobe

Above (clockwise from top left): men’s hat; women’s Panama hat, both Borsalino; Lock & Co Hatters boater

ROME Via delle Carrozze, 44A Via di Campo Marzio, 72

# BoggiGentlemanStyle

A GENTLEMAN DOES NOT TALK. JUST ACT. - Rule 67 -

boggi.com

ROMA | | | |

Via del Babuino 20 | Tel. +39 06 326.512.56 Via Cola di Rienzo 266 | Tel. +39 06 688.079.02 Via del Corso c/o Galleria A. Sordi 27/28 | Tel. +39 06 692.020.79 Via Appia Nuova 168/170 | Tel. +39 06 772.044.66

THE SHAPE OF THINGS

PHOTO : © GORUNWAY.COM

TO COME There’s a new silhouette emerging in Italy and it’s one that every woman will want to wear. Beth Druce reports from the autumn/ winter shows Left: Versace autumn/winter 2017/18

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V

PHOTO S: (ALL) © GORUNWAY.COM

ersace is a brand renowned for exuberant, head-turning party pieces, so when Donatella Versace sends models down the catwalk in double-breasted wool coats (albeit ones embellished with iridescent beads ‒ there’s always flamboyance in her work) you know change is afoot. For autumn/winter 2017/18, tailored jackets underpinned Versace’s mainline collection, some full length and some pea coat in style, with bulbous shoulders. These were worn over slinky skirts that fell below the knee and were slashed to the thigh. They were accented by flashes of fiery red and orange accessories.

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Above (both): Versace autumn/winter 2017/18

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In the autumn/winter shows Versace was just one of a number of Italian labels that built collections around a cleverly tailored silhouette; a soft, feminine shape that fits closely but comfortably at the hip and then gives way to a flare, a fringe or even a peplum at the hem. It’s an accessible look, easy to carry off. For Donatella Versace, the message was about dressing the regular working woman rather than her usual glamorous party girl muse. ‘This is a collection about the power of women, and women who know how to use their power,’ she told press backstage. It was reinforced by slogans such as ‘courage’, Above (both): Bottega Veneta autumn/winter 2017/18

‘loyalty’ and ‘love’ spelled out across shoulders, along torsos and on woollen beanie hats.

The tone was more subdued at Bottega Veneta, a house whose design DNA is very different. Here tailored outerwear was again a key feature. The brand’s solid doublebreasted coats in hot mustard, tan and an alluring orange and brown plaid were instantly covetable. However, it was a 1940s-style threequarter-length dress in muted pastel shades with puffed sleeves that summed up creative director Tomas Maier’s mood. In a delicate silk that flowed softly down to the calf, it was cinched at the waist, creating an easy,

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PHOTO S: (ALL) © GORUNWAY.COM

hourglass silhouette that will be welcomed by women seeking a look that is fashionable, flattering and easy to achieve.

A further take on the season’s new silhouette was provided by Fendi, where a 1970s feel was anchored around creative director Karl Lagerfeld’s new skirt shape.

A longer and looser variation of the pencil style, it came in wool herringbone and was generously tailored to mid-calf. It was slim enough to seem like a pencil skirt but had a roominess that makes it modern. It was worn with a matching herringbone jacket and overthe-knee leather boots in a beguiling shade of tomato red ‒ a combination that’s sure to take off. This silhouette populated a variety of looks in the Fendi collection, from pleated wool and silk culottes to zip-through shiny red leather skirts for the more adventurous dresser.

Elsewhere, Roman numerals on waistbands spelled out the year that the house of Fendi was founded, while the acanthus leaf, a prominent decorative element in ancient Rome, appeared on cape-backed silk blouses. Both nodded to Fendi’s all-important Roman heritage.

The opening looks of Prada’s collection displayed a riot of patterns and texture, with 1960s patchwork and vibrant beaded mohair.

But beyond the colour, many of the pieces revealed that same familiar, soft and easy outline; skirts and dresses hugged the torso

Above (both): Fendi autumn/winter 2017/18

S H O P | 63

and hips then splayed out at the hem with furry peplums or a shimmy of red ostrich feathers. For all Miuccia Prada’s flamboyant features of pastel-hued fur and pink-fringed leather, the majority of her pieces were cut for ease of wear and tailored to suit a wide range of women. ‘Fashion is about the everyday and the everyday is the political stage,’ exclaimed one of many posters displayed at the show.

There are moments in fashion when designers seem to pool their resources into a single look or message and usher in a new style that moves the agenda forward. While vastly different in spirit, many of Italy’s design houses presented a common theme in their collections, one that transcended colours and fabrics and all the details that distract from what is really going on. There was a powerful and feminine outline, characterised by a soft and elongated silhouette and a dress or a skirt that fell to mid-calf and then swished around at the hem. Welcome to fashion’s new vision, to be worn by women everywhere, for many years to come Above (clockwise from left): Fendi; two looks from Prada, all autumn/winter 2017/18

Brave New World A quiet revolution is happening at leading Italian fashion company Miroglio, which is reinvigorating its stores, its labels and its approach to customers. Hannah Lewis gets the inside scoop Right: Elena Mirò collaboration with Vanessa Incontrada capsule collection autumn/winter 2017/18

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n the world of womenswear it often seems that the only options are low-cost fast fashion or traditional luxury goods. Yet there is a stylish middle ground. Miroglio, one of Italy’s best-loved women’s clothing companies, is a fine exponent of this category. It offers fastmoving, trend-led fashion that is beautifully made from high-quality fabrics ‒ and its sights are set firmly on the future.

Miroglio Group is one of Europe’s leading specialists in fashion and textiles. Its womenswear enterprise Miroglio Fashion creates and distributes 11 labels worldwide: Motivi, Elena Mirò, Fiorella Rubino, Oltre, Caractère, Per Te by Krizia, Diana Gallesi and Luisa Viola, Ipekyol, Machka and Twist. Its core team of 65 stylists, 42 pattern makers and 11 seamstresses ensures that each collection is distinct while staying true to the Miroglio standards of elegance and quality.

Miroglio Fashion is a hugely successful venture with 1,188 branded stores and 2,400 retailers worldwide. But when Hans Hoegstedt took the reins as chief executive in October 2016, he saw the potential for an even wider

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Above (from top): Miroglio Fashion CEO Hans Hoegstedt; Oltre new store concept

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The design team is incorporating the latest technologies ‒ including 3D printing ‒ to create some of the most exciting collections Miroglio Fashion has ever produced reach and an even stronger brand identity.

Spearheaded by Hoegstedt, the company launched a programme of reinvigoration and modernisation. As he said earlier this year, ‘we are opening a new chapter in our history’.

With years of experience in the fashion industry Hoegstedt is the perfect fit for the company. He describes the new project as a ‘wide-ranging revamp and new organisational set-up’. Miroglio Fashion, he says, looks to offer an alternative to the impersonal, lowquality products and service we have come to expect from fast-fashion labels. It is aiming to reclaim the qualities that have traditionally Above: Fiorella Rubino new store concept

been associated with Italian fashion ‒ ‘such as focusing on people, a distinctive brand offering, attention to detail, and retail that offers an intimate “human” shopping experience,’ he explains. The emphasis for now is on Miroglio Fashion’s four leading brands – Elena Mirò, Oltre, Motivi and Fiorella Rubino – and that will be expanded to cover all its labels.

A key part of the mission is the introduction of new store concepts for each of the brands. A major renovation project, dubbed ‘300 in 300’, will see 300 Miroglio Fashion stores renovated in just 300 days during 2017. New concepts will better reflect the different brand identities and

68 | F E AT U R E S

will enable stores to connect more personally with customers so that visitors view their time there as more than just a retail experience.

Stores will be digitised; new elements will include smart checkout systems, upgraded stock management and greater integration between online and in-store commerce.

‘It is essential that we remain in close contact with our customers, both online and offline, so we are able to understand what they want and offer them an increasingly distinctive and personalised in-store experience that is unique for every brand,’ says Hoegstedt.

The Oltre label, for example, offers a chic yet comfortable aesthetic, bringing elegance to the everyday world. Brand director Furio Visentin explains that for the new store concept ‘we wanted our customers to feel like they are at a friend’s house’. A neutral colour palette, plush chairs, wooden furniture and the occasional flower display achieve this perfectly.

Fashion is a crucial part of the Above (from top): Motivi collaboration with Kate Grigorieva; Fiorella Rubino, both autumn/winter 2017/18

S H O P | 69

reinvigoration, of course, and Miroglio Fashion is refreshing and strengthening the identities of its four main labels. The design team has a wealth of fashion experience and artisanal know-how, and is now incorporating the latest technologies – including 3D printing – to create some of the most exciting collections Miroglio Fashion has ever produced. At Motivi, model and former Victoria’s Secret Angel Kate Grigorieva is the new brand ambassador, and it’s clear the label is going from strength to strength.

Elena Mirò and Fiorella Rubino both embrace curvy women, and Elena Mirò in particular is famous for its witty campaigns that celebrate fuller figures and the power of femininity. So collaborations with talented, empowered women are ideal. Luisa Viola

‘We want to create a positive relationship with our customers’ - Hans Hoegstedt recently tapped Italian actress and television presenter Mara Venier as a design partner, and the collaborative capsule collection for autumn/ winter 2017/18 echoes Venier’s easy elegance and fashion-forward style. At Elena Mirò, a capsule collection was created in collaboration with Vanessa Incontrada, the Spanish-born Italian model and actress who is almost as famous for her curvaceous figure as for her creative talents. The ongoing collaboration celebrates the passion and freedom of women.

At the heart of the project is the customer experience. ‘We want to create a positive relationship with our customers. A genuine rapport that can make every woman feel she is at home, listened to and pampered,’ explains Hoegstedt. The programme has been a marked success so far; the first three months after its launch saw an 18% growth in revenues. But as the Miroglio Fashion team is keen to point out, this is just the beginning of an exciting future for the company – and its customers Above (from left): Mara Venier for Luisa Viola capsule collection; Caractère, both autumn/winter 2017/18

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TABLE TALK From theatrical splendour to panoramic views, many of Rome’s finest restaurants combine striking settings with great cuisine.

Fani Mari takes a tasting tour

When in Rome, do as the Romans do ‒ and enjoy glorious food in strikingly devised spaces. A visit to the Eternal City would not be complete without sampling some traditional fare. The most famous dish is pasta carbonara; try also cacio e pepe (pecorino and pepper) or amatriciana (pork and pecorino). In the Italian capital there are, of course, a host of restaurants offering delicious Roman cuisine. However, if you want to join the most discerning locals you should head to places that take classic dishes, give them a contemporary twist and serve them in remarkable settings.

For dramatically splendid dining you’re spoiled for choice in the Italian capital – provided you know where to look. Here we’ve taken our pick of some of the most acclaimed and chic restaurants in Rome. They have their own intrinsic style and they offer imaginative menus that keep customers returning again and again. globalblue.com

CASA COPPELLE

PHOTO: MATTEO MOLLE

This theatrically stylish restaurant is well located a few steps from the Pantheon.

It offers a series of strikingly decorated dining rooms, from a portrait gallery to a library, as well as a bar swathed in rich fabrics. Casa Coppelle is owned by Italian/French husband and wife team Omar and Rachelle Cappuruccini whose respective cultures have influenced the blend of European cuisines here. Classic Roman dishes are given a touch of Gallic flair, with cacio e pepe, for example, reinvented with as risotto with pecorino, black pepper and prawns. The desserts and delicious bread, made on-site, are especially acclaimed.

Casa Coppelle, Piazza delle Coppelle 49, 00186 Rome, +39 06 6889 1707, casacoppelle.com

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M E TA M O R F O S I

The modern, minimalist interior design of this restaurant in the Parioli district plays on angular shapes, clever lighting and contrasting browns and creams. All of these are carefully calibrated to provide a calming backdrop to the exquisite dishes served here. Colombian chef Roy Salomon Caceres creates fabulous dishes of intensely pleasing flavours and textures. Starters include his own light and foamy version of carbonara; mains offer exciting combinations such as grilled lobster with artichokes and warm orange zabaione. For a unique and delicious dining experience try the 10-course tasting menu.

Metamorfosi, Via Giovanni Antonelli 30-32, 00197 Rome, +39 06 807 6839, metamorfosiroma.it

V I S TA choice of Italian and Mediterranean dishes.

Highlights include delicious pasta such as fusilli with pistachio pesto and buffalo mozzarella and mains like beef tartare with cashew nuts and mustard.

Vista, Casina Valadier, Villa Borghese, 00187 Rome, +39 06 6992 2090, casinavaladier.com

PHOTO: (TOP) ANDREA DI LORENZO

Vista restaurant is set in Casina Valadier, a magnificent neo-classical building that the renowned Roman architect Giuseppe Valadier designed as an entertainment venue in the early 1800s. The property sits in leafy splendour at the top of the Pincian hill in Villa Borghese, the third largest public park in Rome. As its name suggests, Vista restaurant offers panoramic views across the city. The food lives up to the outlook, with a menu that presents a tempting

globalblue.com

S H O P | 73

ENOTECA FERR AR A

You get the best of all worlds at striking Enoteca Ferrara. Under one roof it offers a chic restaurant, a cosy and less expensive osteria and a small wine bar. Head to the restaurant for a blend of tradition and innovation. The menu is created around wholesome ingredients, with dishes largely inspired by the slow food movement. For a contemporary take on a local favourite try the polpette alla Romana (Romanstyle meatballs). The sommelier will guide you to the perfect wine from a wealth of choice.

Enoteca Ferrara, Piazza Trilussa 41, 00153 Rome, +39 06 5833 3920, enotecaferrara.it ANTICO ARCO

Antico Arco takes its name from its setting by Rome’s old arched gate at the top of Gianicolo hill. Its understated decor of whitewashed brick walls and black velvet chairs is perfect in offsetting the sophisticated modern Italian food it serves. The restaurant was founded in the 1990s by three friends with a passion for great food and wine; it quickly became acclaimed by the city’s foodies and continues to be so today.

Antico Arco excels at using local produce; its

amatriciana, for example, is made with special guanciale bacon from the Conero peninsula.

It also offers clever combinations such as sea bass with olive crumble and parsley sponge.

New dishes are constantly being created, one of the latest being ravioli with gurnard, Sicilian broccoli and orange.

Antico Arco, Piazzale Aurelio 7, 00152 Rome, +39 06 581 5274, anticoarco.it

| GUIDE 74 |

GUIDE

PHOTO: ANDRESUMIDA CC BY 2.0

Global Blue’s guide ensures you make the most of your trip to Rome with a look at the city’s must-visit destinations, from the best places to find luxurious footwear to the most appealing bars for an aperitivo. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/rome.

Above: Fontana del Nettuno in Piazza Navona is one of the most dramatic of Rome's 2,000 fountains

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Doppio Zeroo Enjoy a taste of Italy when you order an aperitivo at this popular bar.

Doppio Zeroo, Via Ostiense 58, 00154 Rome, +39 06 5730 1961, doppiozeroo.com

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Borsalino Every gentleman’s wardrobe needs a refined hat from Borsalino.

Borsalino, Piazza del Popolo 20, 00187 Rome, +39 06 3265 0838, borsalino.com

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La Rinascente The world-renowned RC A RI department store chain recently opened its second branch in Rome.

La Rinascente, Via del Tritone/ Via dei Due Macelli, RI 00187 Rome, larinascente.it

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Fabiana Filippi Discover the elegant boutique of this Italian fashion powerhouse, which is famed for luxurious fabrics and stellar craftsmanship.

Fabiana Filippi, Via del Babuino 44, 00187 Rome, +39 06 323 3578, fabianafilippi.com

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● ● ● ● ● ●

● EMMA OTTO

TI

VIT

CHIARA BONI ●

SANDRO FERRONE CARLUCCI VHERNIER ALTALANA SANDRO HB PROFUMERIE DAVID MAYER NAMAN TUMI

● LELLI

BONUCCELI ● GOFFI CARBONI ●

P.46

● ● ● ● ● ● ● ●

LLA

EI M O N

VIA

VIA DEL BABUINO

BALDININI ● F M MEGNA ● CLAUDIE PIERLOT ● P.82 ASPESI ●

ONT ANE

IN ITÀ D

GALLERIA D’ARTE BENUCCI ●

ECI

LA F

● CAMPAIOLA

V I A M A R G U T TA

A TESTONI ● ROSATO ● BRUNELLO CUCINELLI ●

I GR

DEL

● MAISON MARGIELA

P.42

DE

DODO FREDERIC MALLE COMPAGNIA ITALIANA FRAU BARRILÀ BOUTIQUE TORY BURCH BRIONI ZADIG & VOLTAIRE

● JO MALONE ● FABIANA FILIPPI

MALÌPARMI ● UNO DE 50 ● MOSCHINO ● LEO PIZZO ●

V IA

● ● ● ● ● ● ● ●

V IA

T TA

ELL A TR

FABRIANO ● MAJE ● PETIT BATEAU ●

VIA M A RGU

V IA L E D

RIENZI ● STONE ISLAND ● A

100% CAPRI DE GRISOGONO PALAZZO FABI BOGGI CHOPARD

GIOVANNI RASPINI ●

R IN

● ● ● ● ●

FRATELLI PETOCCHI ●

L AU

VIA DEL BABUINO

OTTICA SPIEZIA ● GIVENCHY ● GENTE ROMA ● DSQUARED2 ●

VIA

VIA DEL BABUINO

SO

Stravinskij P.89

● VUELLE ● E&R DANON ● VENEZIANI ● RICHARD DI CASTRO ● ALEX CARELLI ● ANIMALIER E OLTRE

● COCOZZA ● CONSORTI ● MUCCI ● IL MARMORARO ● MASSONI ● IL MONDO DELL’ARTE ● PALAZZO MARGUTTA ● FLAIR ● OTTO 28 ● MONIES

L IB E

SE

● MARGUTTA OTTICA

BA

RT

ST

IAN

EL L

O

Featured In This Issue

80 | G U I D E

Piazza di Spagna & Via Bocca di Leone

VIA BEL SIA NA

TI

● FURLA

CAMPER ● DIOR ● SEPHORA ● K-WAY ● SERMONETA ●

KEATS-SHELLEY HOUSE

● ACQUA DI PARMA ● IWC

Global Blue Lounge

IA N

VIA FRAT TIN A

A

● BRUNO CALO ● CROMIA ● PIER CARANTI

VIA F RATT INA

A

GO R

Piazza Mignanelli

IN

GRE

● VALENTINO

IST

V IA

● LA BOTTEGA DELL’ARGENTO ALEXANDER ● ● CESARE PACIOTTI

AS

DI CORI ●

VI

● FARMACIÀ TRINITA DEI MONTI ● GIUSEPPE ZANOTTI P.38 ● NESPRESSO

ROSSATI ●

Via Vittoria

LL A TRINI

● VERSA CE ● DIESE L

GIORGIO DE CHIRICO HOUSE-MUSEUM

VIA BORGOGNONA

● BLUMARINE ● GENNY

TÀ D E I M O N

WP STORE ●

FRETTE ●

ESCADA ●

BRUNELLO CUCINELLI ● TINA ● MARNI ● BARBA ● APM MONACO ●

LORIBLU ●

VIA BORGOGNONA

VIA BOCCA DI L EONE

ZADIG & VOLTAIRE ●

E B A S T I A N E L LO

Piazza Di Spagna

O

VIA CO ND OT TI

VIA CO ND OT TI

VIA DI SA N S

CHANEL ● LONGCHAMP ● SANTONI ● MISSONI ● P.37 MONCLER ●

● CHRISTOFLE

HERMÈS ●

DI CASTRO ●

PHILIPPE PLEIN ●

DOLCE & GABBANA ● JAEGERLECOULTRE ● EFRATI ● LOEWE ● EMILIO PUCCI ●

● GIORGIA R ● BLU GIRL

LA PERLA ●

P.94

CE

UIN

CA RR OZ ZE

VIA DEL LA CRO

● CARNEVALI AMINA ● RUBINACCI ● CORRADINI ● ANGELETTI

MENICHINI ●

VIA DE LLE

● IL PESCIOLINO ROSSO

BAB

BERNARD DELETTREZ ● SPAZIO MANASSEI GIOIELLI ● ALBERT MOLAYEM ●

● FLEUR LUXURY LIVING ● ANITA ROMANI

DEL

CE

VIA ALI BER T

VIA

VIA DEL LA CRO

VIA BOCCA DI L EO N E

VIA BEL SIA NA

VIA VIT TO RIA

VIALE DE

VIA VIT TO RIA

Via dei Due Macelli O BARBARA GREGORI ● UIN AB MARIO LUCA LB DE GIUSTI ● VIA I PINCO PALLINO ● NIA ●

OPAGAN DA

VIA DI PR

A

● JACKSON

CA PO LE

CA SE

VIA

DEI

● PINKO ● PELLETTERIA FLACCO ● EDISON VICTORY ● ● RALPH I-D ● ● VICTORY SKIN ● ● MURANO GLASS La Rinascente ● KALAMO BATA ●

DUE

IO RI

CEL

P.34

MA

LI

Department Store

IA N

LI VI A DI

IO DE ’F

Non-Global Blue Retailer

● OTTICA BILECI

GOR

CEL

VI A M AR

LEO NE

● UMBERTO VISGA ANTIQUARIO ● NIA ● LAURA ZOFFOLI

VIA BOC CA DI

● CAMPOMARZIO70 ● FLEUR TEMPORARY

VI A BELSIANA

Global Blue Retailer Global Blue Lounge

MA

LA SORGENTE ●

GR E

DUE

PAUL & SHARK ●

VIA

D EI

VIA VITTORIA

● LUNARIA ● NECK & NECK ● SCAPA OF SCOTLAND ● MORO & OGNISSANTI ● FALIERO SARTI OLFATTORIO ● BAR À PARFUMS ● DR.VRANJES P.41 ● SPADARELLA

VIA DELLA CROCE

VIA

ORTIGIA ● THE VERDE ● GISCI ● SAMSONITE ● BERTOLETTI ● KRISTINA T ● V VITTORIA ● DE CARLIS ●

ROBERTO BIAGINI ●

JODIEL ● TIFERET ●

VIA VITTORIA ● GIANNA MELIANI ● GREGG ● BALI CLICKS ● LES NEREIDES ● IL BACO DA SETA ● FABRICATORE

VIA DEL CORSO

ALBERTO MORESCO ●

VIA DEI GRECI

● CHIURATO MICHELE MANDARINA DUCK ● ● EDITH B METTIMI GIÙ ● ● HOSS INTROPIA ILLY SHOP ● ● PINEIDER LEO & CHLOE ● LEICA ● METTIMI GIU' ● ● TAMMARO CATELLO D'AURIA ●

Place Of Interest

Featured In This Issue

info@battistoni.com

82 | G U I D E

ASPESI Heritage brand Aspesi has outdone itself with its range of outerwear this season, creating styles in wool, cashmere and even metal wool. One of the most striking pieces for women is a bottle green wool coat with an A-line silhouette. For men, lightweight insulation and high-tech fabrics are combined in suave waterproof styles.

Our favourite is the grey hooded design.

Aspesi, Via del Babuino 144A, 00187 Rome, +39 06 323 0376, aspesi.com FOR M A P GO TO PAGE 78

A

VI A BE LS IA N

ROZ ZE

● GREMESE

● CHOSES

● GIOIELLERIA MARONI

BONAFONI ●

’FI OR I

VIA DE L CO RS

VIA DEL LA CRO ● BIARRITZ CE ● HOUSE OF LEATHER ● C.U.C.I.N.A. ● GOMEZ ORTEGA GENOVESE ● WOLFORD ● EMANUEL ZOO ● MARTINO MIDALI

FIORENTINO ●

● GIOIELLI DI COCO’ V I A DEL LE CAR

● ZOPPIA

CE

VI A MA RI O DE

ANCARANI ●

● COSE TIZIANA ● MODIANO ● FABRIS

VIA BOCCA DI LEONE

O

VIA DEL LA CRO

ART & FASHION ● BELSIANA 91 ●

● BL GIOIELLI

LAURA BIAGIOTTI ●

TI

S E B A S T I A N E L LO

● LUIGI BORRELLI NIA OUTLET ●

VIA DI SA N

L'ANELLERIA ●

● DRUMOHR

TA D E L M O N

CORNER ●

● LA PIE VOLEUSE

● CORNER ● JAJA CAMICERIA ● VERTECCHI ● MONTBLANC

LL A TRINI

GIANNA MELIANI ● CASATA DEREVES ●

VI A ALI BER T

● LA MERCERIA ● LOPEZ WATCHES

VIALE DE

VI A B EL SIA N

A

Via Belsiana, Via Mario de’ Fiori & Via del Gambero

Piazza Di Spagna

● MASTROLEO ● TRONCONE

VIA CO N D OT TI

I

VIA

VIA CO N DO TT

VI A BE LS IA NA

A

O

IA N

P.41

RO

VIA FRAT TINA

Global Blue Retailer

DA

MADE IN ITALY ●

Non-Global Blue Retailer

OPAG AN

WATCH HOUSE ●

VI A DI PR

VI A D E L G A

MBE

LI

IL FIOCCO ● MILLERIGHE ● VISION OPTIKA ●

VIA DELLA VITE

CEL

VIA F R AT TINA

● LA CORONA LUSH ● OUTFITFABI ● ● MERCANTE DI FIORI BALLERINETTE ● ● VANITA VIA DEL GAMBERO 20● ● I AM PITRAN ● ● TO LU VALAMBERT ● ● BOUTIQUE CENTRAL FRANCESCHINI ●

Piazza Mignanelli

MA

VIA DE L CO RS

GOR

IMPERATORE DI CAPRI ●

DUE

● KIDS AROUND

GRE

● DOMUS CALZATURE

VIA BORGOGNONA

D EI

RUCOLINE ● HAVAIANAS ●

DANIELE ANCARANI ●

VIA

SPOSE AIMEE ●

VIA BORGOGNONA

SAVOY ●

’FI OR I

MALO ●

VIA BOCCA DI LEONE

ALBERTA FERRETTI ● NIKI NIKA ●

VI A MA RI O DE

LAPIS & CO. ● PICCO GIOIELLI ●

Featured In This Issue

Kids around - Via Belsiana 59, ROMA FASHION DESIGNERS FOR KIDS 0-16 YEARS

84 | G U I D E

Via Condotti, Via Frattina & Via della Croce

XANDRINE ● MODA UOMO ●

IORI

MALLONI ● VIA MAR IO DE’F

POMPI ●

FIORENTINO ● GIOELLERIA VINTAGE ● OTTICA CALÒ ● VIA BOCCA DI LEONE

SPIMAR ●

LOVE LIFE ● VASARI ● GLAM COSE ● PER LEI ●

A

VERTECCHI ●

V IA BEL SIA N

STOP HERE ● ANTHEA STORE ● FLORENCE OF MOON ● SAVE MY BAG ● TWINS ● NUNY ● BOTTOM DOWN ● THIERRY RABOTIN ●

MONCLER ● PRADA ● PRADA UOMO ● CARTIER ●

DAMIANI ●

IORI

FALCONERI ●

GIORGIO ARMANI ● SALVATORE FERRAGAMO ● MONTBLANC ● ELEUTERI ● JIMMY CHOO ●

VIA MAR IO DE’F

● SCOOTERPLUS PRETTY ● BALLERINAS ● CARTHUSIA ● CANETTA ● CAESAR

Pia zz a Di Sp ag na

● DIOR

● BULGARI

● GUCCI

P.42

VIA

GENTE ROMA ●

● CELINE ALVIERO MARTINI ● ● BRIONI NOMINATION ● ● CASTELLI ASH ● ● SWATCH PURE ● ● LORO PIANA STUART BRANDY ● WEITZMAN & MELVILLE ● ● HAUSMANN & CO MICARELLI ● FEDERICO EMANUELA ● BUCCELLATI CARUSO CAPRI ● ACQUA CHOPIN ● ● DELL’ELBA PINKO ● ● ALBERTA FERRETTI FABIO D ● ● MIU MIU GUESS ● VIA BEL SIA NA ● MICHAEL KO RS ● OMEGA

WOLFORD ● P.91 L'OCCITANE ● ACQUA DELL'ELBA● ● SWAROVSKI PANDORA ● TOUS ● LUISA SPAGNOLI ●

DEI

DUE

MA

CEL

LI

PROFUMERIA ● CASTELLI ● GALASSIA ● BALDININI TREND ROBERTO ● BOTTICELLI ● CAMPANILE ● MARTINI ● MAX MARA ● GRACE K ● HIGH ● FITFLOP ● ARMANI JUNIOR ● PENNY BLACK ● FALCONERI ● OPTISSIMO ● ZIL ● TRU TRUSSARDI ● PATRIZIA PEPE ● MORESCHI P.92 ● FREDDY ● CASTELLI ● REBECCA ● MANILA GRACE ● OTTICA EFRATI ● CALZEDONIA ● FLAVIO CASTELLANI ● KIEHL’S ● PAROSH

● SWAROVSKI PIQUADRO ● ● ADORE VIVIANTI ● ● GEOX ● JECKERSON UNO DE 50 ● ● NERO GIARDINI AVC BY ADRIANA ● BRIGHENTI CAMPANILE ● ● ELENA MIRÒ BOSS STORE ● ● DOPPELGANGER ● REMAX ELISABETTA ● MOLESKINE FRANCHI BY CELINE B ● PROFUMERIA CASTELLI ● IORI

GALLO ● FAUSTO SANTINI ● CESARE PACIOTTI ●

LIVIANA CONTI ●

PERSONA ● FORNARI E FORNARI ● MARELLA ● ANDREA FABIANI ●

VIA MAR IO DE’F

VIA BORGOGNONA

VIA BOCCA DI LEONE

● MAX MARA

LOUIS ● VUITTON VAN CLEEF ● & ARPELS

FRANCESCO ROGANI ● MAX & CO ● VILEBREQUIN ●

TOD’S ● DOLCE & GABBANA ●

VIA B E LSI ANA

CHURCH’S ● TIFFANY & CO ●

SALVATORE P.88 FERRAGAMO ● BURBERRY ● HARRY WINSTON ● BATTISTONI ● ERMENEGILDO ZEGNA ●

VIA BOCCA DI LEONE

● FIORENTINO ●B ● PARAGON ● ACQUA DI CAPRI ● LA GARDENIA ● VENCHI

CUOIERIA ● FIORENTINA ● ANDREUCCI

VIA BEL SIA NA

● COSE

● ADORE ● ABITART

O

● FLIRT ● CLIO

VIA DE L CO RS

● MAJE ● GRATIAE COMPTOIR ● DES COTONNIERS ● EL GANSO ● LUISA VENIER ● POLO SPORT

O

P.114 IL BISONTE ● RENÉ CAOVILLA ● BALENCIAGA ●

GUCCI ● LORENZO CARMIGNANI ● SPORTMAX ● STELLA MCCARTNEY ● FRATELLI ROSSETTI ● MARINA RINALDI ●

P.36

ALCOZER ● 7 FOR ALL MANKIND ● TIE SHOP ●

PEUTEREY ● NIKI NIKA ●

VI A BEL SIA NA

LADURÉ E ●

COLOMBO ● HERNO ● TARTUFI & FRIENDS ●

VIA MA RIO DE’

FIO RI

MARTINO MIDALI ●

FRAGIACOMO ● I CINQUE ●

DEHA ● QUETZALCOATL CHOCOLATIER ●

LARA ●

VIA BOCCA DI LEONE

GOCCO ●

A

DARIO VIS ●

V IA BE L SIA N

VIA MA RIO DE’

FIO RI

● A TESTONI ● MONNALISA ROBERTO ● CAVALLI AVC BY ADRIANA ● V CAMPANILE ● IRO ● BLUMARINE ● LES COPAINS

OFFICINA PROFUMO FARMACEUTICA DI SANTA MARIA ● NOVELLA

● MARISA PADOVAN ● LA PEONIA

● JU'STORE ● IL PORTONE

LA ZUCCA ● STREGATA HAUTE ● PARFUMERIE

MARIO GALLO ● CALVO

● MALO

● COS ● & OTHER STORIES ● ZENDRINI ● ALYSI

EDDY ● MONETTI

BRUNELLO ● CUCINELLI

VIA BOCCA DI LEONE

VIA BORGOGNONA

VIA BORGOGNONA

Piazza Mignanelli

VIA DE L CO RS

LILIA LEONI ● GIOCATTOLI ●

Featured In This Issue

Non-Global Blue Retailer

Global Blue Retailer

Via Borgognona

Via delle Carrozze

VIA FRAT TINA

VIA CO ND OT TI

VIA FRATTIN A VI A F R ATT INA

VIA CO ND OT TI

CE

VIA DEL L A CRO

RR OZ ZE

VI A DE LL E CA

RR OZ ZE

VI A DE LL E CA

RR OZ ZE VIA DE LL E CA

VIA CO ND OT TI

OC E

VI A DE LL A CR

OC E

VI A DE LL A CR

V I A D E I C O N D OT T I 2 7 , 0 0 1 8 7 R O M A

STUARTWEITZMAN.COM

86 | G U I D E

VIA DEL CORSO AREA Via del Corso (North)

Via del Corso (Central) CAMPER ● BRANDY & MELVILLE ●

Piazza Del Popolo

LL

NCI EO

DE

CE

FERRARI ● STORE

LLI

FENDI ●

● STEFANO RICCI

DE

ADIDAS ● IC I

Largo dei Lombardi ISHOP ●

Global Blue Retailer

V I A D I S A N G I ACO M O

DIXIE ●

RES

A

Piazza del Parlamento

HOYA ●

VIA VITTORIA

INTIMISSIMI SHOPIE CHARLOTTE STROILI CALVIN KLEIN LA 3 STORE NAU CHOPIN CARMENS

Piazza Colonna

VIA DELLA CROCE

Non-Global Blue Retailer

Piazza di San Silvestro

VIA SA N CL

● ZARA

● TIM ● MONDO WIND ● ● ● ● ● ● ● ●

TIT E

FRETTE ●

L' IM P

● LUXURY OUTLET ● CATENELLA ● ALCOTT ● PEPE JEANS ● MANILA GRACE ● KEY ● BERNABEI ● SIMONA ● L’OCCITANE ● DA VINCI ● FRANCESCHINI

VIA DEL L E CO NV ER

VIA DEL PA RL AM EN TO

DEL

ELISABETTA FRANCHI PERLA INGLOT MC2 SOLARIS COCCINELLE

VIA

● ● ● ● ● ●

Department Store

Galleria Alberto Sordi

AU DI A

BOGGI ●

GAP ●

INTIMISSIMI ●

● SISLEY ● VANS

BE TWEEN ●

REDFORD ●

VI A IN LU CI N A

MASSIMO DUTTI ● ● NANNINI CALVIN KLEIN JEANS ● ● BRACCIALINI ● IMAGINARIUM DAMIANO ● PRESTA ● BOGGI

TEF

VIT E

COCCINELLE ●

PON

VIA DE L LA

LA RINASCEN TE ●

DEI

VIA DEL CORSO

V IA

NIKE ●

● POLO RALPH LAUREN ● YAMAMAY ● OTTICA EFRATI ● ALDO ● CARPISA ● QUY ● DISNEY STORE ● GRILLI ● HOUR PASSION ● DAVID MAYER NAMAN ● CALZEDONIA ● MANGO ● SWATCH ● LE GROUPE ● PIKOLINOS ● MISS SIXTY

VIA DI GESÙ E MA RIA

VIA DEI GRECI

TERRANOVA ●

VI A FR AT TIN A

VIA DEL CORSO

BATA ● PIAZZA ITALIA ● MAC ● KIKO ● SEPHORA ●

NON A

RO

N O VA

● SWAROVSKI ● YAMAMAY ● FALCONERI ● PATRIZIA PEPE ● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO

G AM BE

FLORENCE ●

I

VI A DE L

IO C A

VODAFONE ● 7 CAMICIE ● SISLEY ● HAMILTON ● CORNER ● CARPISA ● GREISY ● HAUSMANN & CO ● ACCESSORIZE ● PUMA ●

P.87

N D OT T

VIA BELSIAN A

N TO N

Piazza di San Lorenzo in Lucina

VIA DEL CORSO

V IA A

KIPLING COVER STORE BERNABEI ADELE ALTMAN SUBDUED SHANA FOOT LOCKER PULL LOVE MARCO

● LAB SHOES

VIA DEL CORSO

DADADA ●

● ● ● ● ● ● ● ● ●

O

NUVOLARI ● OTTICA SOLE ●

ORIGINAL MARINES 7 CAMICIE DOMINIQUE LUSH 7 CAMICIE AS ROMA STORE PERUGINA

V IA C O

VIA BOR GOG

UIN

AW LAB ●

● ● ● ● ● ● ●

● LIU JO

● SANDRO FERRONE ● TEZENIS ● G.D.V. ● MARC O’POLO ● COLONNA ● LUISA SPAGNOLI

AB

VIA DEL CORSO

H&M ● V IA DEL ●S VA N TA G G IO RIP A RTO R ENS E IA FOSSIL ● DESIGUAL ●

ELLA

LB

VI A DEL LA FON TAN

VIA DELLE CARROZ Z E

VIA DI SAN TA MARIA IN V IA

DI R

MA

VIA DEL CORSO

VIA

TO

VIA

BERNABEI ● KINZLY ● LU ● RE MISHELLE ● DA PIETRO ● DAVID HAMILTON ● GRATIE ●

VIA DEL CORSO

IPE

T TA

VIA

CALZEDONIA DECCIO CARLO PARFOIS GOLDEN POINT ASOLE E BOTTONI TALLY WEIJL DIESEL GUESS

● TWIN-SET ● ZARA ● ESOTICA

H&M ●

VIA

● ALFIERI

VIA DELL ' OCA

NO

● ● ● ● ● ● ● ●

VIA BELSIANA

● BORSALINO ● ZEISS HOUSE

VIA DEL CORSO

GEOX ●

Featured In This Issue

S H O P | 87

Via del Corso (South)

MAS ERG A V IA B

FELLINI ● VI A DI

PI E TR A

VIA DELL E M U RATT E

VI A D E ’

B U R RÒ

VATURI ● OTHERS ● ZUIKI ● BARONE ●

O IM AD VI V I A D EL CA RAV ITA

TIN CA

VI A MAR CO MING

I

SPADA ●

CELIO ●

HETT I

VIC O LO S CIA

RRA

● OMAI NOW OR NEVER ● STELLA ZETA

V IA D

M ILTÀ E LL' U

LEG IO RO M A

VIA DEL CO L

VIA DEL CORSO

VIA L ATA

● ETY ● OTTICA CANOVAI

VI A DI SAN M A R CEL LO

NO

GUTTERIDGE ● MIRIADE ● YAMAMAY ●

VIA DEL CORSO

E NT

VIA DI SANTA MARIA IN VIA

MOOD ● ROBERTO ANTICOLI ●

VIA DEL CORSO

CHI

TIM ● DANIELLE ●

VIA DI SAN TA MA RI A IN VIA

FLORSHEIM ● ● OYSHO PINKO ● AERONAUTICA MILITARE ● ● C’ART OTTICA F. LA TRU TRUSSARDI ● ● BARBERA PIQUADRO ● ● SARTORIA ROSSI ● THE BRIDGE ● MASSIMO DUTTI

Galleria Piazza Colonna Alberto Sordi

LA FELTRINELLI ●

GALLERIA ALBERTO SORDI

VI A SS. A P O STO LI

● LA GARDENIA ● DOPPELGANGER ● EDAS

VICOLO D ORIA

STEFANEL ●

VI A DE L PLE BIS CIT

VIA DEL CORSO

SCHEGGE ●

● SHOPIE CHARLOTTE VICOLO DEL PIO M B O

● TATIE ● TEBE ● LEVIATAN ● SALOMÈ ● LE GROUP ● PERONI ● ALCOTT ● CLASS ● RIENZI

O VIA CE SA R E B AT TIS TI Piazza Venezia

Place Of Interest

PIAZZA DEI SANTISSIM I APOSTOLI

● HAMMERSMITH

INTIMISSIMI This season’s collection from lingerie brand Intimissimi takes inspiration from Italy’s most beautiful places and regions.

The range features sleepwear that mixes glamorous new styles with the Italian elegance that the company is known for.

Themes of the collection include Exotic Riviera, which captures the tropical feel of La Mortella gardens on Ischia with floral prints and warm colours, and Dreaming Bellagio, which evokes the romantic atmosphere of the gardens and villas overlooking Lake Como through delicate floral embroidery and lace in light pastel colours.

Intimissimi, Via del Corso 403, 00186 Rome, +39 06 6992 4132, intimissimi.com FOR M A P GO TO PAGE 86

88 | G U I D E

VIA DEL TRITONE AREA

VI TE

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FR A

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JOELA ●

CLASS ●

G A LL I N A C C I O AR

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Global Blue Retailer Department Store

Non-Global Blue Retailer

Featured In This Issue

PHOTO: SETH SABAL/ROMERO - SABAL

FOR M A P GO TO PAGE 84

D

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N ET T ER

VIA

SALVATORE FERRAGAMO The debut collection from Paul Andrew, Salvatore Ferragamo’s first design director for shoes, launches this season. He breathes new life into styles from the Ferragamo archives and blends these with his signature flair for craftsmanship, colour and shape. Andrew keeps innovation, impeccable-quality materials and unparalleled comfort at the forefront of the autumn/winter 2017/18 collection. From sculptural-heeled mules to 70s-inspired platforms, his new-season shoes combine cutting-edge design with comfort and elegance.

Salvatore Ferragamo, Via dei Condotti 73-74, 00187 Rome, +39 06 679 1565, ferragamo.com

● PRONOVIAS

L A PA

O DEL

AD RE ND

VIA

LI

I

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POL

AC

VIA ● OVS INDUSTRY

V I A D EL

● THE NORTH FACE

● GIOIELLERIA

● STONEFLY

● MELLUSO

● IL PANTALONE

● MUJI

VIA

EM

La Rinascente

BOX 51 ●

DI CORI ●

FUSARO ● VODAFONE ● B&H ●

● SAXON'S

VIA POL I

Piazza Fontan a di Trevi

I DU

P.34

'A

MR MUZIO ● TRITONE FURS ●

NT

VIA DEL T RITO NE ● SB LEATHER SHOP

RO

I SA

THE GALLERY ● TIGER ● SPADA ● ALTARIVA ●

O R TA

UNI TED COL ORS OF ● BEN ETT ON

VI A

D EL M

● FASHION SHOES

LARGO CHIGI VI A DI SANTA MARIA IN VIA

Galleria Alberto Sordi

Piazza di San Claudio

LUISA SPAGNOLI ●

● GERARD ● + VISTA ● TRIS GEMME E ● DIAMANTI

● UNO PIÚ

● SETTIMIO MIELI

● MEDICI

VIA D

SALMOIRAGHI & VIGANÒ ●

V I A DE L P OZ Z E T TO

LA GARDENIA ● ANNA VIRGILI ● RIMOWA ●

VISION OPTIKA ●

● BEDETTI

N C L AU DIO

DE

E FR

TIT E

LE CAS E

VIA

AT T E

VIA DI CAP O

Piazza di San Silvestro

V IA D EI SA

GR

FI O RI

ME RC ED

V IA

R IO DÈ

TECH IT EASY ● SUPERDRY ● STONEFLY ● NAPAPIJRI ● TANCREDI ● NEW BALANCE ● TIMBERLAND ● VIA DELLE CO NV ER

VI A DE L LA

V I CO L

VI A DE LL A

VIA DI PRO PAGA NDA

Piazza di San Silvestro, Via delle Convertite, Via di San Claudio & Via del Tritone

NE

S H O P | 89

TOP 3...

APERITIVO BARS

GATTINON I ●

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V IA

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VENE

BLUE SAND ● CLIÒ ●

BARBERINI FONTANA DI TREVI

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VI A Z U

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T O R IO

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Piazza Barberini

FOR MAP GO TO PAGE 78

VI A DE LL EQ

● PINOCCHIO

TT UA RO FO

CC IO

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VIA RAS ELL

A

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OR

VI A R A SEL L

AN NT

L B OC CA

● SANDRO FERRONE

● DOPPELGANGER

● VALLI

● ADELE ALTMAN

V I A D E G L I AV I G N O N E SI

VI A DE

● CASUCCIO & SCALERA

P.45

TR

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● MAX & CO ● R.BAZZOCCHI

● SAMSONITE

EL

VIA R ASE LL

DELSEY ● GATTEGNA ● ALLEMBY 101 ● UNITED COLORS OF BENETTON ●

CLARKS ● SOUVENIR SHOP ● KRUDER ● BRAND ● ESTHER ● MISS ROBERTA ● MICHAEL F ● SEPHORA ●

A DEL TRITO NE

AD

AP

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Stravinskij Bar Stravinskij Bar in Rome’s Hotel de Russie serves a beautifully refreshing house spritz, a blend of prosecco, passion fruit and saffron flowers that is sure to get you in the perfect mood for the aperitivo hour. The negroni cocktail is also particularly special here. Take your time to soak up the atmosphere and relax in this calming spot.

Stravinskij Bar, Hotel de Russie, Via del Babuino 9, 00187 Rome, +39 06 328881, roccofortehotels.com

O

Pastificio San Lorenzo Take your seat in the salotto, or salon, of this former pasta factory and order a refreshing or warming cocktail. From the expertly blended Old Fashioned with bourbon whiskey and Angostura bitters to the rum-based Jungle Bee, there is an inventive range, and stunning surroundings to take in, too.

Pastifico San Lorenzo, Via Tiburtina 196, 00185 Rome, +39 06 9727 3519, pastificiocerere.it

PHOTO: MARI.KA TORCIVIA

Doppio Zeroo Offering a great buffet spread alongside its range of tipples, Doppio Zeroo is hugely popular among local residents ‒ a sure sign that it is worth checking out.

The wine list offers excellent vintages from across Italy.

Doppio Zeroo, Via Ostiense 68, 00154 Rome, +39 06 5730 1961, doppiozeroo.com

Metro

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90 | G U I D E

VIA

LUISA SPAGNOLI

VIA

D EI

VIA LA U R

VI A V ITT O RIA

ICI

VIA DELLA CROCE

VIA D

VIA DELLE CARROZZE

VIA

D EI

CIO

PON

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VI A V IT

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Antico Caffè Vitti

INO NC

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VIA BOR GOG

Piazza di San Lorenzo in Lucina

RZ

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VIA

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DEL V IA

IC A

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VIA DEL PR EF

● SPADA

LV

VIA DEL CORSO

I DE

● PASQUALE BRUNI

F F IC

● CARSHOE

LI U

Piazza di San Lorenzo in Lucina ● BOTTEGA VENETA

D EG

● SAINT LAURENT

VIA

E

LOUIS VUITTON ●

● BONPOINT

AUDEMARS ● PIGUET

● OFFICINA SLOWEAR ● MIGLIORANZA ● STURNI

VIA DELL A M ER C E D

CASADEI ●

I

POMELLATO ●

ELL

VITE

CRUCIANI & BELLA ●

ERT

GIOIELLERIA CRISTIANA ●

● PERSICO TIE SHOP ● ● CAMPOMARZIO70 MODARI ● ● EMPRESA FOR PETS ONLY ● ● 7 FOR ALL MANKIND MARINELLA ● ● BORSALINO

ALB

VIA DEL CORSO

IO

MONOCLE ●

OBOR ●

● FG

Piazza del Parlamento

VI A DE L L A

CHRISTIAN LOUBOUTIN ●

VIA ME TAS TAS

AMOUAGE ●

VI A DELLA

VIA DELLE CAR

VIA F R ATT I N A

CAM

VIA

V ICO

LO D E

VIA DE

L DIVI

L L A LU

NO AM

PA

● CAMPO MARZIO BANCHETTI ● ● VITTORIO BAGAGLI TANCREDI ● ● SCOTIA TEMPORARY OUTLET NEGRI ● ● CAMPOMARZIO9 PAS DE ROUGE ● PAUL TAYLOR ● ● SCOTIA ● CHASMERITALY CALZATURE CAMPOMARZIO ● ● BIARRITZ 1961 GOLF & GOLF ● ● PAUL TAYLOR SUPERCASA ● ● CENTODIECI TEBRO ● ● ALAIN PAINE V I A D EI P R E FE T TI ● IL CAMICIAIO O’BAG ● VI A IN LU CIN A OT T BECCACECE ● ● PAIC A A L CRU RLA GINTEL ● C IA N MEN I EMPRESA ● ● TO

DAVIDE CENCI ●

NON A

V IA D EL GAM BE RO

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ALBERTO AMIDEI ● MUSA ●

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VIA DEL CORSO

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VIA DEL CORSO

CLEMEN

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Via di Campo Marzio & Piazza di San Lorenzo in Lucina D OT T I V IA C O N VIA DEL

VIA DI SA N GIA

V I A B OC C A DI

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VIA DEL CORSO

Discover power dressing options for the 21st century at Luisa Spagnoli this autumn/winter. Back in the 80s power dressing meant shoulder pads and stiff suiting, but now there is a far a more feminine look, particularly with this collection. Damask fabric and lace appear on suiting while metallics feature throughout the range, from silver leather jackets to pleated woollen skirts embroidered with silver thread. Ruffle dresses in forest green add a touch of boho-chic, and sporty ski jackets with fur-lined hoods are ideal for cold weather. It’s no wonder the brand has been popular among stylish Italian women since it was founded in 1928.

VIA TO MA Luisa Spagnoli, Via Vittorio Veneto C E L130, LI AD 00187 Rome, +39 06 4201V I1281, E L luisaspagnoli.com

VIA DEI G R ECI

DEL

ET TI V I A IN LU CI N A

Global Blue Retailer

Non-Global Blue Monte Citorio di Retailer Piazza

Café Piazza Colonna

V IA DELL E C O N V

S H O P | 91

VIA VITTORIO VENETO AREA Via Vittorio Veneto & Via Emilia ● CAPUANO

ZILLI ● L'OROLOGERIA ● CAVIGLIA ●

LUISA SPAGNOLI ●

A

AN

NA

VIA

LAZ

ALBERTINA ●

IO

ELIZABETH ●

● CASUCCIO & SCALERA

CHE

CI

DEG

MAR

IN

SA R

● DE PASCALIS

● GOLD SKIN EXCELSIOR GALLERY ● ● TRUCCHI IL IA UBI ● S IC ● ARSENIO V IA GLOVES ● ● CARRY ON JUNIOR VERSACE ●

VI

OR

AD

IT T

IP

AV

OR

VI

TA P

VIA

V IA

P.90

● DE SIMONE

IO

VE

NE TO

HELENE PROFUMERIA ●

NIMA & RAY ●

VIA

ANDREW'S TIES ●

E M IL

IA

RINALDI ●

V IA

V IA AU R OR A

CASATO GIOIELLI ● V IA

L’OCCITANE

V IA

LU D

O V IS

LU D

O V IS

I

I

VI

V IA

CAD

Dating from the 1970s, French brand L’Occitane is renowned for using the bounty of nature in its beauty products. Normally it draws on ingredients from Provence but its Divine range is based on immortelle flowers from Corsica. The collection has recently A RI been relaunched with a newIA Lformula that increases IGU V the intensity of essential oil from the golden flowers.

Immortelle is acclaimed for its anti-ageing properties; it is known as the everlasting flower and does not fade even after it has been picked. Its use in Divine youth oil, cream and serum helps to keep skin looking youthful and glowing. In addition to these three enhanced products, look out for Divine cleansing balm and cleansing cream, which remove dirt and make-up and increase radiance. Complete with Divine eye cream, eye balm and cream mask, this collection will ensure your skin belies your age.

L’Occitane, Via Frattina 88, 00187 Rome, +39 06 6994 0120, loccitane.com ORE

FOR M A P GO TO PAGE 84

Featured In This Issue

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92 | G U I D E

PANTHEON & NAVONA AREA Via della Maddalena, Piazza Capranica, Via degli Orfani, Via della Minerva, Salita de’ Crescenzi & Piazza della Rotonda

Via del Governo Vecchio

VI

● ALEX SHOES

A

N SA IE CH

A LL DE

A VI

NI

RCU R

IO DI

PA

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ON

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Y A L E T T I VI ● AR VRA .

RA ● C 'E S TO L S T l C O IC O N ●W CE RI T A Y BE LB ● KO EZ A R ● RA O O IN ET T DE C S F A & I L L V NE S DE DE H I TA P ● R I●A SE UE AL RI JO H ID E ● ● M ELL HIO ● I TY O CC IE 93 E ● GI VE OC CO N .G O I S N V ● R RIA CI . DA LE ● VE E L NC E L R A ● GO T CA ● CA L A I LL L’A T S S DE & LOT N E LO N A FI USI CO VI LU B C GI TE A R ST

P.4 5

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V. D

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● ME

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● STILOFETTI

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● CAMPOMARZIO70

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LT

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SA VE

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OR

HI

TT

CO

O

VI

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PA

L

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AN

● A CENCI ● CASALI ● GIOREN MENTA ● GLOVES ● KLK STEREO ● SOUND

O

PANTHEON

UE

LE

● FIORANGELO ● MI & CHI

VIA D EL SEM

RS

● TULLI PROFUMERIA

● PANTHEON 70

A V IA DE L L A MIN ERV

VIA D. ROTONDA

● REPLAY

II

GEORGE’S ● PEPITA ● LE ARTIGIANE DI ROMA ● CARTOLERIA PANTHEON ●

Piazza Della Rotonda

CO

THE PLACE ● CLARKS ● IL PAPIRO ●

● CAMPER

SAL ITA DE’C RES CEN ZI D RIEN ZO ●

DEGLI ● EFFETTI

CH

VI

ANTICOLI GIOIELLI ●

SS

BARUFFI ●

IA N A

A FO

Piazza Rondanini

● V IV

C VE

A L LO

NA ORGA

ELL

ARTE ORAFA ●

●M

LI

VIA D

ZO

VA

EL

ICO

VIA DE L P OZ

UO

VI A DEL CO R

BRI

DEL F

LENA

● MOLESKINE P.37 ● COSIMO COLONNA ● EX ● DANAE ● CARTOLERIA DEL PANTHEON ● MBT ● TESTONI V I A C . A N TO N IN A ALESSANDRA GIANNETTI ● Piazza DEGLI EFFETTI ● MASSIMILIANO ARPIGA ● Capranica

I GA

O S E N IC ● A R K IM I ● L A O B IA E N ● Z E E & F U T IL ● U T IL

E CC H I O

L'AUTRE CHOSE ● DAVIDE CENCI JUNIOR ●

V I A DE

O LO

ER N O V OV

A VI A D. M A D D

● TERRACINA

VIA DELLE COPPELLE

Y P E N NA N E ●L

G

VIC

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VIC

DE

MORESCHI Moreschi was established in Vigevano, in the heart of Italy’s shoemaking region, in 1946 and its traditional techniques have been passed down through three generations of the founding family. Its footwear combines the highest manufacturing skills with style and comfort. This season look out for a stunning range of heeled boots for women as well as a host of striking cross-body handbags and tasselled gloves in autumnal shades ‒ perfect for the new season.

Global Blue Retailer

Non-Global Blue Retailer

Moreschi, Via Frattina 47-49, Rome 00187, +39 06 6992 1305, moreschi.it FOR M A P GO TO PAGE 84

Place Of Interest

Featured In This Issue

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| GUIDE 94 |

VIA COLA DI RIENZO AREA Via Cola di Rienzo Coin Excelsior

MERCEDES BENZ ●

● COLONNA

DESIGN OPTICAL ●

A ND RO VI A AL E SS

VI A LU CR

FA R NE SE

EZ IO C A RO

● VERONICA TOSCANO ● SWAROVSKI ● EMPRESA

● BIALETTI

VI A MA RC

AN

VI A CIC ER ON

NN A TO NI O CO LO

● ● ● ●

LA TAVOLA ELEGANTE DOPPELGANGER THE BRIDGE CLICHÈ

● GAJ ALDO ● ● ● ● ● ●

3 MILK L'OCCITANE CARLA G SUB DUED BRANDY & MELVILLE VI A O R A ZIO

VIA ATTILIO REGOLO

SALMOIRAGHI & VIGANO ● FALCONERI ● KIKO ● SWATCH ● DANIELLE ●

● ● ● ● ●

VIA TA CIT O

VIA VIRGILIO

MANI DI FATA LACOSTE GEOX NIKE WHITE

GOLDEN POINT ● DAVID MAYER NAMAN ● TIM ● LUIS SPAGNOLI ● CHOPIN ● BENETTON ● DANY BABY ● STEFANEL ● VI A FA BIO MA SSIMO ZARA HOME ● DAVID SADDLER ● MICHAEL KORS ● SABON ● TWIN-SET ● FRANCESCHINI ● INTIMISSIMI ● COCCINELLE ● NUVOLARI ● FABIO DE MARCO ● TOMMY HILFIGER ● LIZA ● FAMAR ● TRIUMPH ● TOWER ● BALLERINETTE ● P.38 MOSCOT ● WEEKEND MAX MARA ● ANGELO DI NEPI ● ASOLE E BOTTONI ● MAX MARA ● VIA SILLA

VIA OVIDIO ● RAFI RUBEN ● 7 CAMICIE ● ESOTICA ● BRIAN CRESS ● PAUL TAYLOR ● OPTISSIMO ● ABITART ● PROFUMERIA BERTOZZINI ● CASTRONI

VI A T ER E NZIO ● CASAGRANDE ● O'BAG STORE ● EREDI PISANÒ

VIA COLA DI RIENZO

VIA COLA DI R IENZO

VIA EZ IO DIEGO CATALDI ● DOUBLE AGENT ● MANILA GRACE ● VANS ● INTIMISSIMI ● ARMONY ● TIE SHOP ● BALLIN ● TIM ● CENTODIECI ● WIND ● CARPISA ● CALVIN KLEIN JEANS ●

E

● TRANCANELLI

CELLUPRICA ●

PULL STOP ● TIGER ● OTTICA TAGLIAFERRI ● MONDADORI ● PENNY BOUTIQUE ● GIORGIO RUBEN ●

● YAMAMAY ● RAFI RUBEN OUTLET

TIFFANY & CO ● VI A PAO LO EMILIO

GENTE ROMA ● FELLINI ● COLLAGE ● TIMBERLAND ● GUESS ● NARA CAMICIE ● SISLEY ● PETIT BATEAU ● TU STORE ● ORIGINAL MARINES ●

● THUN ● OTTICA CHIESA ● FURLA ● LOVABLE ● THE BODY SHOP ● ACCESSORIZE

VIA PR O ● HALFON P E R Z IO ● MAMILLA ● GENTE OUTLET ● NAU ! ● RAGGI ● LIU JO ● PAUL BIANCO ● BOGGI

● DESIGUAL ● ● ● ● ●

FELLINI JU'STORE RAGGI DAN JOHN DICKINSON

LORIBLU Warm colours and rich materials are used in the glamorous new collection of luxury footwear label Loriblu. Key pieces include high-heeled sandals and pumps for women ‒ studded with gold, pearls and crystals or adorned with fur ‒ and tailored lace-up shoes and suede ankle boots for men.

Loriblu, Piazza di Spagna 2A, 00187 Rome, +39 06 6992 1910, loriblu.com FOR M A P GO TO PAGE 80

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Department Store

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96

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Refund Office Details Rome Fiumicino Airport Terminal 3, Departures Airside Schengen Area Terminal 3, Departures, Check-In Area (Desk 330) Downtown Rome Forexchange Maccorp, Via del Caravita 6, 00186 Rome Pantheon, Piazza della Rotonda 68B, 00187 Rome Trevi, Via del Lavatore 88A, 00187 Rome

108

102 112

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98

TRANSLATIONS 中文翻译 48: Hats Off To Rome 向罗马脱帽 致敬 随 着 绅 士 帽重回时尚圈，人们 开始关注 意 大 利首 都 的 一 流 裁 缝 技 艺。Josh Sims带 您 探 寻这 座城 市最古老、 最杰出的 绅 士 帽制造商 如果您 在 罗马 街头留意 到了一顶 不同寻常 的 帽 子，十有 八九它 就 是 出自 Barbiconi 之手。自19世 纪 初叶 起，这 家 著名的专业制造商便 开始为梵蒂冈最 重要 的 神 职 人 员制作 各 式 帽 子。您可能会对这个家 族 品牌 最 负 盛名 的几个 款 式 感 到眼 熟：四角帽（ biretta）是 一 种 造 型 独 特 的 带 角礼帽，饰 有绒 球；罗马 帽（ saturno）是 一 种 低 冠宽 边、由黑 稻 草 编 织而成 的 礼帽，尤 其适合夏 日佩 戴；主 教 冠（ mitre）则带 有 高耸尖 顶，还 绣 着 华 丽的装饰。 当然，Barbiconi的 帽 子 也许 并不适合 一 般 人，不 过 罗马城 内可远 不只有这一家 帽 子制造商。对 于那 些 不太信 教，又 或 家世不那 么 显 赫 的人 来说，这 座城 市 的 帽匠 数 量多得 令人 称奇，既 有世界知名品牌，也 少不

例 如，Antica Cappelleria Troncarelli就已 经在

了当地 家 喻户晓 的当地 品牌。后 者包括 Via degli

家 族中传承了五代 人，今 年 将迎 来 160周年 华 诞 。优 雅

Scipioni大 街 的 Antica Manifattura Cappelli、Via Sannio大 街 市 场内的 Cappelleria Mirarchi以 及Via Merulana大 街 的 Cappelleria Lombardi。这 三 家店

迷 人 的 精品店坐落于 Via della Cuccagna大 街，帽 子

的产品 款 式 与质 量可以与 神 职 人 员所戴 的 帽 子相 媲

Lock & Co Hatters。这 里 的 帽 子 款 样 齐 全，适合不

美；从皮 质飞 行 帽 到心形 阔边牛 仔 帽，各种 款 型 应 有

同品味 和 各种 场 合。无 论 您 是 想寻 找 一顶 经典款 式 遮

尽 有。

风 挡 雨，还 是 想大 胆 秀出独 特风 格，总有您中意 的 一

历史 上曾经有一段 时间，几乎所有男士 都 戴 帽子。 戴 帽 子 是良 好 修 养的 体 现，而 不戴 帽 子则 会受社会排

品类 之多 令人惊 喜；既 有家 族自营品牌 的作品，也 有 来 自其他 知名品牌 的 精 选 款 式，包括 伦敦 著名制 帽 商

款。精品店中还设有一 间工作 室，经 验丰富 的工 匠在 这 里 为顾客 提 供制作 和 修补 帽 子服 务。

挤。至于 世界 各地 的人们为 何不 再 热 衷于戴 帽 子，坊

今 年，Borsalino同样 迎 来了 160周年 华 诞 。这 家

间流传 着各种 理论，但 通常都认 为 帽 子 的衰 落 源于上

制 帽企 业由创 始 人 Alessandro Borsalino和 Lazzaro

个 世 纪 60年 代 出现 的 种 种 变化：潮 流 的更替、年 轻 文

Borsalino兄弟 传 给儿子，随 后传 给 侄 子。然而 可能是

化 的崛 起、汽 车出 行 的 增 加、中央 供 暖 的兴起，甚至因

名流 眷 顾 的原因，Borsalino成 为了罗马最 知名的 帽 子

为美国总 统 约 翰 •肯尼 迪。肯尼 迪讨厌戴 帽 子，将 其 视

制造商之一。品牌 独 创的 软 毡 帽（ fedora）是 Borsalino的代 名词，影片《卡萨 布兰卡》中的亨弗 莱 • 鲍 嘉（ Humphrey Bogart）和 扮演印第安 那• 琼 斯 （ Indiana Jones）的哈里 森 •福 特（ Harrison Ford）

为父辈的 标 志。尽管 美国帽业 抗议 此 举，他仍然 拒 绝 佩 戴。可以说，他 与妻 子杰 奎 琳所代 表 的新 的（时尚） 理 念 宣告了帽 子 退 出舞台。 但 是，在 意 大 利却 是 另一 番 景象。这 里 的男士 依

都 戴 过 这 顶 帽 子，甚至 还 有一 部 备 受 热 捧 的法国新浪

然 戴 着 帽 子。或许 是因为夏日炎炎，戴 上凉 爽 的 遮 阳

潮 侦 探电 影就 是 根 据 这 顶 帽 子 命名。时至今日，创作

帽 是 个不 错 的 选 择；也 有 可能因为 大 量 天 主 教 徒 仍 需

一顶 Borsalino帽仍然 要 经 历一 个 精 确 严密、煞 费 苦心

要 戴 上 漂 亮的 帽 子，盛 装出席周日的 布道。无 论出于

的 过 程，平均 需 要 7周时间才 能 制作 完毕。

什么原因，数十 年来意 大 利男士始 终 是 帽 子制造商的

随 着时尚界 再一次让 帽 子成 为男士 装 扮 的点睛之

忠实客户，这个 行业也因此而愈 发 繁 荣。许 多制 帽作 坊

笔，意 大 利首 都焕 发 出独 特 的魅力 — — 毕竟 在 罗马，

都 是 家 族 经 营，精湛 手艺世代 相传，在 拥 抱 摩登设 计

对 于穿 着考 究 的男士 来说，帽 子 永 远是 衣 橱中的必 备

的同时，守 护 着 传 统 工 艺 的 秘 密。

单品。

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58: The Shape Of Things To Come 时尚新廓型 一 种 全 新 时尚造 型 正在 意 大 利悄然兴起，让 每 位 女 士 都 想穿之而后 快。Beth Druce为 您 带来 秋冬 季 时装 秀 前 沿报 道 范 思哲 ( Versace) 素以活力四射、回头 率 极高的 派 对单 品而闻名。所以，如果 连多娜 泰 拉• 范 思哲（ Donatella

Versace）的 模 特 都穿 着双 排 扣毛呢 大 衣（不过 这 些大 衣饰 有 彩色串珠 — — 华丽风 格 是她作品的 标配）在 T 台上 走秀，那 么一 番变 革也 就不远了。2017/ 18秋冬 季，一系列圆 弧 肩形定制 夹克 为范 思哲主 线 系列 奠定 了基调，既 有及 踝长款 夹克，又有时尚双 排 扣短 上 衣。 内里 搭配 一 件高开叉 过 膝紧身裙，火 红色 和 橘 色 的配 饰更能为服 装添 上 浓 墨 重 彩 的 一 笔。 在 今 年 的 秋冬 季 时装 秀上，除了 Versace以 外，还 有不 少意 大 利品牌 也力 推 某一剪 裁 精妙 的新廓 形，并 以 此为 核心 打造 系列作品。婉 约 柔美 的外形 令服 装与 臀 部 轮 廓紧密而舒 适 地 贴 合在一 起，下摆或 呈喇 叭

PHOTOS: © GORUNWAY.COM

状，或饰以流 苏，或 摇 身变 成 褶 襞 短 裙。这 种 造 型 轻

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松 驾 驭，方便 搭配 。对 于多娜 泰 拉• 范 思哲而 言，她 想

红 皮 裙。而 在其他 造 型中，腰 带上 的罗马 数 字 标 志 着

要影 响 普 通 上 班 族 女 性 的穿 着打 扮，而 不局限于从前

芬 迪 的 始 创年 份，披 风 式 丝绸 衬 衫上 则带 有 古罗马重

那 些 魅力四射的 派 对 女 神。“这个系列的主 题 是 女 性

要 的装饰元 素莨 苕 叶图案，二 者 都 是 对芬 迪 最 重要 的

的力量，以 及 那 些 懂 得运 筹 帷 幄 的 女 性。”多娜 泰 拉•

罗马 传承 的致 敬。 通 过 上世 纪 60年 代 的 拼 布工 艺 和活力四射的 钉

毛 无 檐 便帽的 设 计中加入了 “勇气”、“忠诚 ”和 “爱”

珠马海 毛，普拉 达 ( Prada) 的开场 造 型 展 示出丰富 的

等 特定 标 语，进 一 步 强 化了主 题。

花 样 和 材质。但在多样 的配色 之外，许 多单品都一如

相比 之下，Bottega Veneta的风 格则 更为柔 和，其 设 计 基因也 与 Versace大 相径 庭。Bottega Veneta同样

既 往 地 展 示柔美而大 方 的外形；半 身裙 和 连 衣 裙 收 腰 包臀，裙 摆 处 呈喇 叭状，裙边饰 有皮草 或令人惊 艳 的

主 打 西服 款 大 衣，厚 实的双 排 扣大 衣令人一见钟 情，

红色 鸵 鸟毛。Miuccia Prada作品中色 彩 柔 和的皮草

有 芥 绿 色 和 棕 黄色，以 及分外诱人、棕 橙 相间的 格 子

和 带 有 粉 色流 苏 的皮 料都 是 绚丽夺目的点睛之笔，而

款。然而，最令品牌 创意 总监 Tomas Maier合意 的作

且 她 的作品大多易于穿 戴，剪 裁 款 式 适 用于广泛 的女

品还 是 一 件上世 纪 40年 代 风 格 的中长 款 泡泡 袖 连 衣

性 群 体。在 时装 秀 的众多海 报中，有一 张 就 赫 然 指

裙，其 配色 柔美 轻淡，精 致 的丝绸 质 地 丝滑贴身，下垂

出：“ 时尚就 是 每天的日常生活，而日常生活就 如同政

至小腿 处，加 之 腰 部 收紧的 设 计，呈现 出落 落大 方 的

治 舞台。”

沙漏 状轮 廓。对 于正在物 色 时尚、漂 亮而又便 捷 造 型

在 时尚界，有 时不同的 设 计师 会 运用各种 资源 来

的女 士 来说，这一 件连 衣 裙必 将 受 到她们 的 热 捧。

表 达同一 个 造 型或信息，从而开 创出一 种 新 的风 格，

芬 迪（ Fendi）也 在 今季 推 出了新 款 型，创意 总监 Karl Lagerfeld的 全 新裙 装 外形 将上世 纪 70年 代 的风

推动时尚趋 势向 前发 展。虽然 意 大 利时装品牌 各自秉

情展 露无 遗。人字 斜 纹毛呢 加 长宽 松版铅 笔 裙下垂至

都 超 越了配色、面 料和细 节等 容易转 移注 意力的元

小腿中部，足够 修身 形 似铅 笔 裙，同时又富 有 宽 松 舒

素，展现了一 个共同的主 题。无 论 是 柔 软修 长的 轮 廓，

适 的摩登 气 息。与之 搭配 的 是 人字 斜 纹 夹克 和 格 外诱

还 是 长及 小腿中部 、裙 摆 处 呈喇 叭状 的 半 身裙 或 连 衣

人 的番 茄 红 过 膝皮靴— — 这 种 穿 搭必 将走 红。这 种 款

裙，都凸显了一 种充 满力量而又温 婉 柔美 的 女 性 形

型多次 出现 在 芬 迪 的造 型中，既 有 毛呢褶 裥 裤 裙 和丝

象。欢 迎见证 全 新 时尚潮 流 的诞 生，见证即将风 靡 全

绸 裤 裙，又有针对风 格大 胆 的顾客而设 计 的 拉链 修身

球 多年 的新 趋 势。

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承 着 迥然 不同的 精神 气 质，但 是在 当季系列中，他们 PHOTO S: © GORUNWAY.COM

范 思哲在 后台 告 诉 媒 体。她 还 在 肩部 、肢体部 分 和 羊

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64: Brave New World 美丽新 世界

商。2016年 10月，Hans Hoegstedt就任首席执 行官， 他 看 到了继 续 扩大 版图和 增强品牌 影 响力的可能 性。 在 Hoegstedt的 带 领 下，公司发 起了一 个变 革 和 振 兴项

在 意 大 利首屈 一 指的时装 公司 Miroglio，一 场 变 革 正

目。正 如他 今 年 初所 说 的：“ 我们 正在 开启历史 的新 篇

在悄然 进 行，专卖店、品牌形 象以 及待客之 道 都 将 焕

章。”

然 一 新。Hannah Lewis为 您 揭晓 其中奥 妙

Hoegstedt在 时尚界 有 着丰富 的经 验，是 领导 公 司的完 美 人 选。他 把 这个 新 项目称为“大 规 模 的变动 和

价 格 低 廉 的时尚快消品和昂贵 的传 统 奢 侈品 仿佛 是 女

结 构上 的更 新”。他 提 出，Miroglio Fashion应该 打 破

装界 仅有 的两个 选 项。其 实，还 有一 个有 格调 的 折中

人们 对 快 时尚品牌 提 供 低 质产品和服 务的 刻 板印象，

选 择。意 大 利最受 欢 迎 的 女 装 公司之一 Miroglio正 是

带来截然 不同的产品和服 务。公司计 划 重 塑 那 些曾与

这一类 当中的典 范，它 选 用高品质面 料，提 供 快 速 更

意 大 利时尚息 息 相关的传 统品质— —“例 如，以 人 为

替、引领潮 流 的时装 — — 坚 定 地 着眼于更长久 的未

本、与众不同的商品、对 细 节 的注 重，以 及 提 供 亲密 ‘

来。

私 人’购 物 体 验的零售服 务。”他 解 释 道。变 革 项目当前

Miroglio集 团是 欧 洲 领 先 的时装 和 纺织品专家。 女 装品牌 Miroglio Fashion旗 下共 有 11个 子品牌 热 销 全 球 各地：Motivi、Elena Mirò、Fiorella Rubino、Oltre、Caractère、Per Te by Krizia、Diana Gallesi、Luisa Viola、Ipekyol、Machka以 及 Twist。核心团队由 65 位 造 型 师、42位 打版 设 计师 和 11位 女 裁 缝 组 成，确 保 每 一 个系列都 拥有鲜明的特 征，并且符 合 Miroglio对

的 重 点是 Miroglio Fashion的四大品牌 — — Elena

Mirò、Oltre、Motivi和 Fiorella Rubino— — 随 后将 会 拓展 到 旗 下所有品牌。 这 项 任 务的关 键 在于为 每 一 个 子 品牌 创建 新 的店 铺 概 念。公司开展了名为“ 300 in 300”的大 规 模 翻 新 项目，计 划 在 2017年用短 短 300天翻 新 300家

Miroglio Fashion专卖店。新店铺 将更 好地 呈现 不同 的品牌形 象，为客人 提 供 更 私 人 的服 务，带来不同寻

优 雅 和品质 的 追求。

常 的零售 体 验。店铺 将 全面电子 化，新 增 智能 结 账系

Miroglio Fashion是 一家非常成 功的 企 业，在世 界 各地 开 设了 1188家品牌专卖店，并有 2400家 零售

统，升 级仓 储 管 理，并更 好地 整 合 线 上 和 线下 营 销。“ 在 线 上 和 线下与客人保 持紧密关系是 至 关 重要 的，这

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品牌大使是前维 密天使、名模 Kate Grigorieva，无 疑 这代 表 着品牌正不 断发 展 壮 大。

Elena Mirò和 Fiorella Rubino都欣 赏 女 性 的曲 线 美，Elena Mirò尤 其以赞 美丰腴 体 态 和 女 性 魅力的 风 趣 营 销活 动而出名。所以，与才华 横 溢 的女 性能 人 合作 是 最合 适不过的 推 广策 略。Luisa Viola近日与意 大 利女 演 员兼电 视 主 持人 Mara Venier合作 设 计，所 推 出的 2017/ 18秋冬 合作 款 胶 囊 系列是Venier休闲 雅 致 和 前 沿 时尚风 格 的生动 写照。Elena Mirò也 与 Vanessa Incontrada联 手 创作了一 款 胶 囊 系列，这位 出生于西 班 牙的意 大 利籍模 特 和演 员以婀 娜的身姿和 非凡 的 创作 才华而 著 称；本 次合作 彰显了对充 满 激 情 和 追求自由的 女 性 的 赞 美。 顾客 体 验 是 变 革计 划 的 核心所在。“ 我们 希望和 客人 建 立一 种 积 极 的关系，让 每 一 位 女 士感 到宾至 如 归，得到认真倾 听 和 悉心对 待。” Hoegstedt 如 是说 道。该计 划目前 非常成 功：实 行后的 前三个月，公司 营 收 激 增 18%。与此同时，Miroglio Fashion团队兴 奋 地 指出：激 动人心的未 来 才 刚刚开始，无 论 对公 司 — — 还 是 对 顾客来说。

96: When You Shop The World, Shop Tax Free 畅购全 球，尊 享退 税 当您 在 全 球 顶 级 购 物区中的 30多万家商店消费时，环 球 蓝 联 购 物 退 税 服 务（ Global Blue Tax Free

Shopping）为 您 节省购 物 开 销。 每 年 约有两千六百多万名旅客 享用 环 球 蓝 联（ Global Blue）的购 物 退 税 服 务，何不加入他们 的 行列？您只需 在 购 物 时留意 环 球 蓝 联（ Global Blue）的蓝 星标 志， 或 直 接问 询商家是 否 提 供环 球 蓝 联（ Global Blue）退 税 服 务，然 后 遵 循以下简单 的退 税流 程即 可：

1. 购 物 消费 无 论 您 在 哪里 购 物，请向商家索要 环 球 蓝 联 退 税 表格 （ Global Blue Tax Free Form），并 保存 票 据。 样 才 能 理 解 客人 想要 什么，根 据 每 个品牌 的特 色，为 他们 量 身定制与众不同的店内体 验。” Hoegstedt说

2. 申领 退 税

道。以 Oltre为例，该品牌走 雅 致舒 适 的风 格，让 女 性

在 您 返 程离境前，请 前 往 海 关柜台，出示 退 税 表格和

在日常生活中尽显优 雅。品牌总监 Furio Visentin表

相关 票 据，获 取海 关印章，然 后再到 环 球 蓝 联 的退 税

示，新 的店铺 理 念“旨在让客人 感 受 到在 朋友 家中做

点领 取 退 税 款。

客一 般 的 随 意 和 轻松”。中性 的配色、典 雅 的座 椅、木 质 家具 和 随 意 装 点的 花 草完 美 地 烘 托 出了这 种 轻 快 愉

联 系方 式：

悦 的氛围。

taxfree@ globalblue. com + 421 232 111 111 最 低消费 € 154. 95即 可申请 退 税，能 够 节省高达购买 商品 价15. 5%的税。请注 意：您 收 到的退 税 款 是 增 值 税

当然，时尚才是 振 兴大 业 的关 键，Miroglio Fashion也 在 更 新 和强 化 四大品牌 的形 象。设 计 团队 拥有丰富 的时装设 计 经 验 和手工 技 能，并应 用最 新技 术— — 包括 3D打印 技 术— — 创造 出 Miroglio Fashion有史以 来 最令人 激 动 的作品。Motivi的新任 globalblue.cn

减去环 球 蓝 联 的手 续 费。如果您 选 择 现 金 退 税，部 分 机 场 还 将以 退 税申请 表 为单位收取 现 金 退 税手 续 费。

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РУССКИЙ ПЕРЕВОД 48: Hats Off To Rome Рим – всему голова

Мужские шляпы снова возвращаются в моду, поэтому самое время обратить внимание на столицу Италии и ее мастеров. Джош Симс посетил самые старинные и лучшие шляпные ателье Если вы будете в Риме и заметите у когото оригинальную шляпу, то скорее всего она была приобретена в бутике Barbiconi. С начала 1800-годов эта знаменитая мастерская занимается созданием головных уборов для важнейших священнослужителей в Ватикане. Фирменный стиль бренда сложно не распознать: биретта обычно выполнена из

шелка и сверху украшена помпоном; сатурно или капелло романо имеет невысокую полусферическую тулью и широкие поля – идеальные для летних месяцев; и, наконец, католическая митра – высокая, с двумя завершениями конической формы и изящной вышивкой. Конечно, головные уборы Barbiconi вряд ли пригодятся всем. Для тех, кто не имеет религиозного чина, Рим предлагает массу других возможностей, ведь здесь сосредоточены лучшие мастерские – как итальянские, так и международные, включая Antica Manifattura Cappelli на Via degli Scipioni, Cappelleria Mirarchi на рынке по Via Sannio, и Cappelleria Lombardi на Via Merulana. У этих трех производителей можно приобрести головной убор, который не будет уступать религиозным шляпам Barbiconi ни по стилю, ни по качеству. Они

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предлагают все: от кожаных ушанок для пилотов до ковбойских шляп с полями в форме сердца. Было время, когда все мужчины носили шляпы. Это считалось хорошей манерой, а всем, кто ей пренебрегал грозила социальная изоляция. Существует немало теорий о том, почему все-таки традиция носить головной убор сошла на нет во всем мире, и прежде всего это связывают с 1960-ми годами, а именно: революцией моды, появлением молодежной культуры, популярностью автомобильных поездок, внедрением центрального отопления и даже влиянием американского президента Джона Ф. Кеннеди. Кеннеди ненавидел шляпы, в которых он усматривал символ отцовского поколения; несмотря на протесты шляпной индустрии, он отказывался надевать головной убор. Новый идеал, воплощением которого он стал вместе со своей супругой Жаклин, возможно, был предвестником конца эпохи шляп. Однако на Италию эти события значительного влияния не оказали, и мужчины благополучно продолжили славную традицию. Возможно, свою роль сыграли жаркая погода, или влияние католической общины, для которой головной убор оставался важным атрибутом во время воскресной службы. Независимо от причин, на протяжении десятилетий итальянцы оставались преданны своей традиции и благодаря этому шляпное дело не кануло в лету. Многие ателье обычно передают свой бизнес из поколения в поколение, а вместе с ним и секреты мастерства, которое остается актуальным даже в наше время. Например, ателье Antica Cappelleria Troncarelli находится во владении одной семьи уже пять поколений подряд, а в этом году компания отмечает 160-летний юбилей. Очаровательный бутик на Via della Cuccagna предлагает великолепный выбор шляп, включая свои фирменные изделия и коллекции международных брендов, таких как лондонский Lock & Co Hatters. Здесь найдутся шляпы на любой вкус и для любого случая: от классических для защиты от погодных явлений до ярких и смелых, чтобы поразить окружающих. В бутике также имеется globalblue.ru

мастерская, в которой можно увидеть процесс создания и ремонта головных уборов. Компании Borsalino в этом году также исполняется 160 лет. Основавшие ее братья Алессандро и Лаццаро Борсалино передали управление делами своим сыновьям, а те в свою очередь племянникам. Компания считается одной из лучших в городе, но отнюдь не благодаря своему имени, а скорее благодаря именам своих клиентов. Фирменная модель шляпы федора была даже запатентована и стала символом марки Borsalino. Эту шляпу носили Хамфри Богарт в «Касабланке» и Харрисон Форд в «Индиана Джонсе», а во Франции в ее честь назвали культовый детективный фильм. Сегодня процесс создания шляпы Borsalino остается довольно сложным и трудоемким, и занимает в среднем около семи недель. На фоне возвращения на модную арену мужских головных уборов итальянская столица представляет особый интерес, ведь недаром шляпа в Риме всегда считалась обязательным элементом мужского гардероба.

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58: The Shape Of Things To Come Грани будущего

PHOTO: © GORUNWAY.COM

В Италии состоялось рождение нового стиля, от которого будет без ума любая женщина. Бет Дрюс делает обзор осеннезимних показов Versace известен своими красочными, сногсшибательными платьями, поэтому, когда Донателла Версаче отправляет моделей на подиум в двубортных шерстяных пальто, украшенных переливающимся бисером (ее работы всегда отличаются блеском), можно догадаться, что грядут перемены. В сезоне осень-зима 2017/18 зауженные куртки легли в основу главной коллекции Versace, включая удлиненные и в стиле бушлатов с выпуклыми плечами. Их носили поверх облегающих юбок ниже колена с разрезом до бедра. Дополняли образ ярко-красные и оранжевые аксессуары. Во время осенне-зимних показов Versace был одним из многих итальянских брендов, построивших коллекции на изящно зауженном силуэте; нежная, женственная форма, в меру облегающая бедро, и оставляющая место для бахромы или баски – это легкий и беззаботный образ. Послание Донателлы Версаче адресовано скорее обычной работающей женщине, нежели ее вечерней музе. «Эта коллекция посвящена власти женщин и женщинам, которые знают, как этой властью распоряжаться», – заявила она журналистам. Для усиления этого послания дизайнер решила разместить ключевые слова, такие как «отвага», «лояльность» и «любовь» на вещах и шерстяных шапках. Модный дом Bottega Veneta, чей подход к дизайну заметно отличается от Versace, использовал более приглушенные тона. Однако и здесь зауженные силуэты стали ключевым элементом. Больше всего выделялись двубортные пальто в оттенках горчичного, светло-коричневого и в оранжево-коричневую клетку. Изюминкой показа стало пастельное платье с пышным рукавом три четверти в стиле 1940-х годов, созданное креативным директором Томасом

Майером. Нежная шелковая ткань платья свисает до икр, а талия слегка собрана, что создает легкий силуэт песочных часов. Он придется по вкусу женщинам, которые ценят стиль, доступность и простоту. Еще дальше в развитии силуэта пошла марка Fendi, креативный директор которой представил юбку новой формы в стиле 1970-х годов. Новая модель, напоминающая удлиненную и более свободную юбкукарандаш, выполнена из шерсти с узором

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«елочка», а ее подол заметно заужен на икрах. Она достаточно узкая, чтобы напомнить юбку-карандаш, но при èтом обладает бóльшим простором, что и делает ее современной. Юбка сочеталась с пиджаком в «елочку» и высокими кожаными сапогами изысканного бардового цвета – комбинация, которой гарантирован успех. Этот силуèт доминировал в коллекции Fendi: от штанов-кюлотов из шелка и шерсти до красной кожаной юбки с продольной молнией для ценителей современной моды. Многие вещи из коллекции были украшены римскими цифрами, из которых складывалась дата основания марки Fendi, а на шелковых блузах с капюшоном красовался декоративный узор – акант, популярный в древнем Риме. Все говорило о том, что Fendi дорожит римским наследием. Первые образы коллекции Prada пестрили узорами, текстурами, заплатками в стиле 1960-х и ярким мохером с бисером. Но под всей èтой толщей цвета и формы вырисовывался знакомый, нежный и легкий мотив; юбки и платья сужались на талии и расширялись по краям меховыми басками или серией красных страусиных перьев. Несмотря на обилие в Prada броских èффектов, включая меха пастельных оттенков и розоватую кожаную бахрому, большинство нарядов бренда были созданы для удобства и предназначены для самого широкого круга женщин. Один из рекламных постеров бренда гласил: «Мода – èто каждодневность, а каждодневность – èто, то что волнует каждого». В моде бывают моменты, когда дизайнеры, казалось бы, собирают все свои идеи в один образ или послание, и объявляют о рождении нового стиля, который в корне меняет взгляды на индустрию. Несмотря на большие отличия в своих подходах, многие итальянские дома моды все же представили схожий образ в своих коллекциях, который превзошел оттенки, ткани и детали, отвлекающие от реальной сути вещей. Мы стали свидетелями рождения нового облика женщины – сильной и женственной одновременно: ее силуèт был легкий и слегка globalblue.ru

вытянутый, а край платья или юбки плавно обвивал икры. Встречайте новый образ мировой моды, который на многие годы покорит сердца женщин по всему миру.

64: Brave New World Дивный новый мир

В ведущем итальянском бренде одежды Miroglio происходит настоящая революция: обновляются магазины, торговые марки и подход к обслуживанию, – рассказывает Ханна Льюис Порой создается впечатление, что мир женской одежды представлен двумя категориями – недорогой скоротечной модой и традиционными роскошными вещами. Тем не менее, есть стильная золотая середина. Популярная итальянская компания Miroglio относится как раз к этому разряду. Она предлагает стильную одежду из материалов высокого качества, а ее взгляд уверенно смотрит в будущее.

Miroglio Group – один из ведущих европейских специалистов в области моды и текстиля. Подразделение женской одежды Miroglio Fashion занимается выпуском и розничной продажей одежды от 11 торговых марок по всему миру: Motivi, Elena Mirò, Fiorella Rubino, Oltre, Caractère, Per Te by Krizia, Diana Gallesi и Luisa Viola, Ipekyol, Machka и Twist. Ключевая команда из 65 стилистов, 42 лекальщиков и 11 портных гарантирует оригинальность коллекций и соответствие стандартам èлегантности и качества Miroglio.

Miroglio Fashion является довольно успешным предприятием, охватывающим 1188 фирменных магазинов и 2400 торговых точек по всему миру. Когда в октябре 2016 года Ханс Хегштедт возглавил управление компанией, он обнаружил безграничные возможности для развития корпорации и повышения узнаваемости бренда. Под началом Хегштедта компания запустила масштабный процесс модернизации и обновления. Как ранее в èтом году заявил он сам: «Мы открываем новую главу в нашей истории».

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Хегштедт, обладающий многолетним опытом работы в индустрии моды, идеально смотрится у руля Miroglio Fashion. Он описывает новый проект, как «широкомасштабную модернизацию и внедрение новой организационной структуры». По его словам, бренд Miroglio Fashion готов предложить альтернативу безличной, низкокачественной одежде, выпускаемой брендами скоротечной моды. Компания намерена вернуть себе характеристики, издавна присущие итальянской моде, а именно «акцент на покупателях, оригинальный ассортимент, внимание к деталям и индивидуальный подход к обслуживанию», – поясняет он. Основное внимание сейчас уделяется четырем основным брендам Miroglio Fashion – Mirò, Oltre, Motivi и Fiorella Rubino, а затем распространится на все остальные марки группы. Главная задача новой программы заключается в том, чтобы каждый бренд стал работать по новой концепции. Этот проект модернизации получил кодовое название «300 за 300», означая, что 300 магазинов Miroglio Fashion будут обновлены всего за 300 дней в течение 2017 года. Новая концепция лучше отражает уникальные черты брендов и позволит магазинам общаться с посетителями на качественно новом уровне, благодаря чему время, проведенное в магазине, не будет казаться просто шоппингом. Все магазины перейдут на èлектронную систему работы; среди новинок – удобная система расчетов, новая система управления складом и более совершенная интеграция онлайн-продаж и покупок. «Очень важно, чтобы мы оставались в тесном контакте с нашими клиентами как в интернете, так и в реальном мире, чтобы понимать их нужды и иметь возможность предложить индивидуальное обслуживание, уникальное для каждого бренда» – говорит Хегштедт. Марка Oltre, например, предлагает роскошную и в то же время доступную èстетику, принося èлегантность в обыденную жизнь. Бренд-директор Фурио Висентин поясняет: «В рамках

новой концепции мы хотели, чтобы наши покупатели чувствовали себя как в гостях у хороших друзей». Нейтральная цветовая гама, плюшевые кресла, деревянная мебель и свежие цветы отлично èтому способствуют. Конечно, мода является ключевым èлементом модернизации, и Miroglio Fashion обновляет идентичности своих четырех главных брендов. Дизайнерская команда располагает обширным опытом и славится талантливым подходом, кроме того, планируется применение последних технологий, включая 3-D печать для создания самых захватывающих коллекций, которые только выпускались Miroglio Fashion. В Motivi назначили нового амбассадора бренда. Им стала российская модель и бывший «ангел» Victoria’s Secret Екатерина Григорьева. Совершенно очевидно, что популярность бренда продолжает только расти. В Elena Mirò и Fiorella Rubino уделяется много внимания женщинам в форме, а Elena Mirò особенно известна своими талантливыми рекламными кампаниями, посвященными крупным фигурам и силе женственности. Поèтому коллаборации с творческими, уверенными в себе

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96: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue. женщинами идеальны. Бренд Luisa Viola недавно пригласил в качестве партнера по дизайну итальянскую актрису Мару Венье, в результате чего капсульная коллекция осень-зима 2017/18 воплотила непринужденную элегантность и передовой стиль знаменитости. У Elena Mirò капсульная коллекция была создана в сотрудничестве с Ванессой Инконтрада, итальянской моделью и актрисой, известной не только благодаря своей фигуре, но и многочисленным талантам. Главной темой текущей коллаборации стала страсть и свобода женщин. Одним из основных приоритетов нового проекта остается обслуживание покупателей. «Мы хотим создать хорошие отношения с нашими клиентами. Настоящее взаимопонимание, которое позволит каждой женщине почувствовать, что она дома, что ее всегда услышат и сделают комплимент», – поясняет Хегштедт. На данный момент программа модернизации приносит только положительные плоды; за первые три месяца прибыль от продаж увеличилась на 18%. Но как заверяют представители Miroglio Fashion – это лишь начало большого и светлого пути для компании и ее клиентов. globalblue.ru

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить Tax Free формы для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €154.95 и сэкономьте до 15.5% на стоимости покупок. Пожалуйста,

примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. 日本語 48: Hats Off To Rome 帽子のおしゃれはローマから 紳士用の帽子がまた流行しているが、着こなしのコ ツを知りたいなら、やはり手本はイタリアの首都ロー マだ。フェドラやトリルビーなど極上の帽子を作る 老舗中の老舗を、ジョッシュ・シムズが訪ねた。 ローマでいかにも印象的な帽子を見かけたら、おそ

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らくそれはバルビコーニ製だ。名高い帽子専門店バ ルビコーニは、1800年代初頭から高位聖職者用の 帽子をヴァチカンへ納めている。同族経営のこの老 舗が創り出した独特のスタイルは、あなたも目にした ことがあるかもしれない。ビレッタはシルクの角帽 子に飾り玉がついた目立つデザイン。サトゥルノは山 が低くつば広の黒の麦藁帽で、夏にピッタリだ。そし てミトラは、高い山の先が尖った帽子で飾り刺繍が 施されている。 もちろん、バルビコーニの帽子はおそらく一般 には向かないだろうが、ローマの帽子店はバルビコ ーニだけではない。宗教者でも高官でもない普通 の人向けの帽子メーカーが、このローマにもそれなり にあるのだ。世界的に知られた店もあれば、地元の 有名店もある。スキピオーニ通りのアンティカ・マニ ファットゥーラ・カッペーリやサンニオ通りのカッペ レリア・ミラルキ、メルラーナ通りのカッペレリア・ロ ンバルディなどは後者にあたるが、この３店の帽子 はスタイルと品質では聖職者の帽子に引けを取らな い。革製のパイロットキャップからつばがハート形の ステットソンまで何でもある。 昔は男性はたいてい帽子をかぶっていた。それ がいい身だしなみと考えられ、帽子をかぶらなけれ ば社会からつまはじきにされる恐れがあった。世界 中で帽子の人気が落ちた理由については諸説あ る。一般に1960年代のことだと言われるが、その頃 はファッションが変化し、若者文化が花咲き、自動 車での移動が増え、セントラルヒーティングが普及し た。アメリカのケネディ大統領が原因という説すら ある。ケネディは帽子嫌いだった。父親の世代の象 徴だと考え、自国帽子業界の抗議にもかかわらず、 帽子をかぶらなかったのだ。その彼と妻のジャック リーンが体現した新しく（スタイリッシュな）理想像 が、帽子を着る習慣の終わりを告げたということだ ろう。 ただし、イタリアでは事情が違った。この国の 男性は帽子をかぶるのをやめなかったのだ。おそら く、涼しさと日陰を求めて帽子をかぶることが、夏 場の暑さしのぎとして実用的な選択肢だったのだろ う。また、この国にはカトリック教徒が多いが、日曜 日の説教を聞きに行くのに身だしなみを整えるよう 期待される彼らがいたことによって、美しい帽子の 需要が維持されたということもあるだろう。理由はど うあれ、イタリアの男性は自国の帽子メーカーを何 十年も贔屓にしてきた。そのおかげで、帽子づくり が栄えてきたのだ。帽子メーカーの多くは同族経営 で、技能を代々受け継ぎ、伝統の秘技を守ってき た。その技はきわめて近代的なデザインの商品にも 活かされている。 例えばアンティカ・カッペレリア・トロンカレッリ

は5世代にわたり一族でのれんを守ってきたメーカ ーで、今年160周年を迎える。クッカーニャ通りにあ るチャーミングなブティックでは、自社作からロンド ンの名店ロック＆カンパニー・ハッターズなど有名ブ ランドの帽子まで、実に様々な帽子を揃えている。 天候からの防護に昔ながらの帽子を探している人 も、スタイルステートメントとして大胆な帽子を探し ている人も、それぞれの好みや場面に合ったデザイ ンが見つかる。このブティックにはスタジオも併設さ れていて、職人が帽子の製作や修理を行ってい る。 ボルサリーノも今年創立160年になる。この帽子 メーカーはアレッサンドロとラッザーロのボルサリー ノ兄弟が創業し、その後息子へ、そして甥へと引き 継がれてきた。とはいえ、ボルサリーノがローマの帽 子店の中で最も広く知られているのは、おそらく経 営者の名前より有名人のおかげだろう。同社の特許 品であるフェドラはその名も「ボルサリーノ」。映画『 カサブランカ』でハンフリー・ボガートが、 『インディ アナ・ジョーンズ』でハリソン・フォードがかぶった 帽子で、この帽子にちなんだ題名のニューウェーブ フランス映画もあった。現在もボルサリーノの帽子 づくりは精巧な手間のかかる工程で、完成までに平 均7週間かかる。 ファッション界で男の装いの華麗な仕上げとし て帽子が再び使われ始め、イタリアの首都は独特の 精彩を放っている。何しろローマでは昔から、身な りのいい男性のウォードローブに帽子は欠かせない 存在なのだから。

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58: The Shape Of Things To Come 今シーズン注目のシルエット

ヴェルサーチは人が思わず振り向くような華麗なパ ーティドレスで有名なブランドだ。そのヴェルサーチ のショーでドナテッラ・ヴェルサーチがキャットウォ ークに送り出すモデルがダブルブレストのウールコー ト（派手さが付き物の彼女らしく玉虫色のビーズ飾り が付いたものだが）を着ていれば、それは変化が起 こっている証拠だ。2017/18年秋冬のヴェルサーチの メインラインコレクションは、肩に丸みをつけたフル レングスコートや流行のピーコートなどテイラードジ ャケットが基本。下には膝下丈で腿までスリットの入 ったしなやかなスカートが合わせられ、鮮やかな赤 やオレンジのアクセサリーがアクセントになってい る。 ヴェルサーチは秋冬ショーで巧みなテイラード シルエットを基本にコレクションを製作したイタリア ンレーベルが数あるうちの一つに過ぎない。腰にぴ たっと心地よく沿いながら、裾に向けてはフレアやフ リンジ、中にはペプラムにしたものもあるソフトで女ら しい形だ。着れそうなルックスで着こなしやすい。ド ナテッラ・ヴェルサーチがこめたメッセージは、通常 起用するグラマラスなパーティガールの女神ではな く普通の働く女性の装いについて。 「女性のパワーと そのパワーの使い方を知っている女性をテーマにし たコレクションです」と、彼女は舞台裏の報道陣に語 っている。このメッセージをさらに強めていたのが、 トルソーやウールのビーニー帽に書かれた「勇気」、 「忠誠」、 「愛」といった選りすぐりのスローガン だ。 一方、ヴェルサーチとはデザインの真髄が全く 異なるボッテガ・ヴェネタはやや控えめなトーンだっ たが、テイラードのアウターウェアはここでもキーとな る特徴だった。同ブランドのかっちりとしたダブルブ レストのコートは、ホットマスタードやタンの他、素敵 なオレンジとブラウンの格子柄もあって、たちまち憧 れの的に。ただ、クリエイティブディレクター、トーマ ス・マイヤーのムードを一作でとらえたのはやはり、 落ち着いたパステル調でパフスリーブのついた1940 年代スタイルの４分の３丈ドレスだった。ふくらはぎ まで柔らかに流れるようなデリケートなシルクを使 い、ウエストで絞って着やすい砂時計型のシルエット を作ったこのドレスは、ファッショナブルで美しく実 現しやすいルックスを求める女性に歓迎されるだろ う。 今シーズンの新シルエットを解釈し作品にしたも globalblue.com

う一つのブランドがフェンディで、クリエイティブディ レクターのカール・ラガーフェルドが繰り出す新型ス カートには1970年代の雰囲気が漂っていた。ペンシ ル型を長め、ゆったりめにしたスタイルで、素材はウ ールのヘリンボーン。ふくらはぎ中央に届く長さに仕 立てている。スリムでペンシルスカートに見えつつ、 ゆとりがある点が現代的だ。コーディナートはお揃い のヘリンボーンのジャケットに、足元は魅惑的なトマ トレッドの膝上丈皮ブーツと、ヒット間違いなしのコ ンビネーションだった。このシルエットは、ウールとシ ルクのプリーツ入りキュロットから冒険的な装いを求 める人向きの赤い光沢レザーのジップスルースカー トまで、フェンディのコレクションの様々なルックスに 見られた。そのほか、フェンディの創立年をローマ数 字で表した幅広ベルトや、古代ローマの代表的な装 飾図柄であるアカンサスの葉が描かれたケープ付き シルクブラウスもある。ともに、歴史あるローマのブ ランドならではだ。 プラダはコレクションのオープニングで、1960年 代のパッチワークやビーズ刺繡を施した鮮やかなモ ヘアなど、模様や質感の豊かさを見せつけた。色も さることながら、例のソフトで余裕のあるアウトライ ンがここでも多くの作品に見られた。トルソーからヒ ップにかけては体に沿い、そこから下は広がって揺 れるようなシルエットで、裾に起毛素材のペプラムや 光沢のある赤い孔雀羽根をあしらったスカートやド レスだ。パステルカラーのファーやピンクのフリンジ

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イタリアに女性なら誰しも着たくなる新しいシルエッ トが登場した。べス・ドゥルースが秋冬ショーのトレ ンドをレポートする。

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64: Brave New World 大胆に新世界を切り開く イタリアの有名ファッション企業ミローリオでは静か な革命が起こっており、店舗にもレーベルにも顧客 への接し方にも新たに活力がみなぎっている。ハン ナ・ルイスが内情に迫った。

が付いたレザーなど、ミウッチヤ・プラダらしい派手 な要素はあるが、大半は幅広い女性に合うように着 やすいカットと仕立てになっている。 「ファッションは 日常。日常は政治の舞台！」と、ショー会場に貼られ たポスターに書いてあった。 ファッションの世界では、デザイナーがリソース を持ち寄って単一のルックスやメッセージをつくり、 アジェンダを推進する新たなスタイルを導入する時 がある。イタリアのデザインハウスは理念はそれぞれ 異なるが、その多くが今回のコレクションで、色やフ ァブリック、現実から気をそらす様々なディテールを 超越した共通のテーマを打ち出していた。ソフトで長 いシルエット、ふくらはぎ中央までの丈で裾が揺れる ドレスやスカートが特徴的なパワフルで女らしいアウ トラインの女性像だ。これから長年にわたって世界 中の女性が着ることになるファッションの新ビジョン が開けた。

ウーマンズウェアの世界では、廉価のファーストファ ッションか伝統的な高級品かの選択しかないよう に思えることが多いが、実はスタイリッシュな「中 間」が存在する。イタリアで人気の高いウーマンズ ウェアメーカー、ミローリオはこのカテゴリーの好例 だ。目まぐるしく変わるトレンドをとらえたファッショ ンを高質のファブリックで美しく仕立てて提供する 同社だが、その眼はしっかりと未来を見据えてい る。 ミローリオ・グループは欧州有数のファッショ ン・テキスタイル専門企業で、ウーマンズウェア事業 のミローリオ・ファッションでは、モティヴィ、エレ ナ・ミロ、フィオレッラ・ルビーノ、オルトレ、カラクテ ーレ、ペル・テ・バイ・クリツィア、ダイアナ・ガレー ジ、ルイーザ・ヴィオラ、イペッキヨル、 マッカ、ツイス トの11レーベルを世界各地で製作・販売してい る。65人のスタイリストと42人のパタンナー、11人の 裁縫師からなるコアチームが、各コレクションの独 自性を打ち出しつつ、ミローリオで定めるエレガン スと品質の基準を満たすようにしている。 ミローリオ・ファッションは大成功しているベン チャーで、全世界にブランド名を冠した店舗が 1,188店、取扱小売店が2,400店ある。しか し、2016年10月にチーフエグゼクティブに就任した ハンス・ホグステッドはその成功に安住せず、さらに リーチを広げ、ブランドアイデンティティを強化する ポテンシャルを見抜いた。その指揮の下、同社は再 活性化と現代化のプログラムを開始。彼が今年はじ めに言った通り、 「ミローリオの新時代が幕を開け た」。 ファッション業界での経験が豊かなホグステッ ドは、同社にぴったりの抜擢だった。彼によれば、 この新プロジェクトは「広範な刷新と組織再編」。 ファーストファッションのレーベルならしょうがない と思われている人間性に欠ける低質な製品やサー ビスに代わるものを提供するのが、ミローリオ・ファ ッションの狙いだという。従来からイタリアンファッ ションのイメージである質を改めて打ち出すのだ。 「 人を重視し、そのブランドならではの商品を提供 し、細部にまで心を砕き、触れ合いのある『人間的 な』ショッピング体験をお届けするのです。」当面は ミローリオ・ファッションの４大ブランドであるエレ

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ナ・ミロ、オルトレ、モティヴィ、フィオレッラ・ルビー ノに重点を置き、その後に同社の全レーベルに拡 大展開していく。 この使命の鍵となるのが、各ブランドの新しい 店舗コンセプトを導入することだ。 「300 イン 300」 と名付けられた一大刷新プロジェクトで、2017年に ミローリオ・ファッションの店舗300軒をたった300 日で刷新する。新コンセプトは各々のブランドアイ デンティティをよりよく反映し、各店でパーソナルな お客様対応をして、店内で過ごす時間を単なる買 い物以上と感じてもらえるようにする。店舗のデジ タル化も進め、スマートチェックアウトシステムの導 入や在庫管理のアップグレード、オンライン販売と 店舗販売の統合拡大などを新たに実施する。 「オンラインであれオフラインであれ、お客様 との緊密な接触を維持して、ご希望を理解し、各ブ ランドならではのパーソナライズされた店内体験を お届けできるようにすることが大事です」とホグステ ッド。例えば「オルトレ」レーベルでは、シックであ りながら着心地のよい美しい装いを提供し、日々の 生活にエレガンスをもたらす。ブランドディレクター のフリオ・ヴィセンティンは、新たな店舗コンセプト の開発では「お客様に友人の家にいるような気分に なっていただきたいと考えた」という。ニュートラル な色調、ビロードの椅子、木製の調度品、ところど ころに飾られた花というしつらえは、それを完璧に 実現している。 もちろんファッションは再活性化の主眼で、ミ ローリオ・ファッションは４大レーベルのアイデンテ ィティを刷新し強化している。ファッション経験が 豊かで職人のノウハウを持つデザインチームが、今 では４D印刷など最新のテクノロジーも駆使して、ミ ローリオ・ファッション史上最高のエキサイティング なコレクションを製作している。モティヴィは元ヴィ クトリアズ・シークレットのエンジェルだったモデル のケイト・グリゴリエヴァを新たにブランドアンバサ ダーに起用し、今後ますます伸びるのは間違いな い。 エレナ・ミロとフィオレッラ・ルビーノは共に、曲 線的な女性美を大切にするレーベルだ。特にエレ ナ・ミロは、豊満な体型と女性らしさのパワーを賛 美するウィットに溢れたキャンペーンで知られる。だ から、才能あるパワフルな女性とのコラボが理想的 なわけだ。ルイーザ・ヴィオラでは最近、イタリアの 女優でテレビ番組プレゼンターでもあるマーラ・ヴ ェニエをデザインパートナーに起用。2017/18年秋 冬のコラボ・カプセルコレクションは、ヴェニエの気 負わないエレガンスと流行に敏感なスタイルを反映 したものになっている。エレナ・ミロでは、スペイン 生まれのイタリア人モデル兼女優で、クリエイティブ globalblue.com

な才能に加え曲線美でも知られるヴァネッサ・イン コントラーダとのコラボレーションでカプセルコレク ションを製作した。今も継続するこのコラボは、女 性の情熱と自由を謳歌するものだ。 プロジェクトの主眼は顧客体験だ。 「お客様と ポジティブな関係を築きたいのです。一人一人の女 性がくつろげて、話を聞いてもらえて、大事にされて いると感じるような本物の親密さです」とホグステッ ドは説明する。こうした刷新プログラムは現在のと ころ目覚ましい成功を遂げており、開始後４か月で 収益が18%もアップした。ただ、これはまだ始まりに 過ぎない。ミローリオ・ファッションのチームがすか さず指摘するように、同社とその顧客にとってエキ サイティングな未来がこれからさらに開けていく。

96: When You Shop The World, Shop Tax Free 海外でのお買い物が免税に グローバル・ブルーの免税ショッピング制度をご利 用いただきますと、世界各地の有名ショッピング街に ある30万軒を超える加盟店でのお買い物がお得に なります。 年間2600万人が楽しまれているグローバル・ブルー の免税ショッピングを、貴方もぜひご利用ください。 手続きは簡単。まず、青い星を目印に加盟店を探し ます。星が見当たらなければ、店員に「グローバル・ ブルー？」とお尋ねください。あとは、次のステップを 踏むだけです。 1. お買い物 お買い物をした際は、必ずグローバル・ブルーの免 税書類（タックスフリー・フォーム）を受け取ってくだ さい。 2.還付請求 ご帰国の際は、まず出国地の税関で免税書類にス タンプを押してもらってから、グローバル・ブルーの 還付事務所で払い戻しを受けます。 お問い合わせ： taxfree@globalblue.com +421 232 111 111 €154.95以上のお買い物をすれば、購入価格の最高 15.5％の払い戻しが受けられます。最終的な払い戻 し額は、付加価値税（VAT）合計から事務手数料を 差し引いた金額となりますので、その旨ご了承くださ い。一部の空港で現金での即時払い戻しをご希望の 場合は、現金取り扱い手数料が免税書類ごとに課さ れます。

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