SHOP Rome SS18

ROME | 罗马 | РИМ | ローマ

ROME Luxury Edition Spring/Summer 2018

DISCOVER ROME: explore the highlights of this spectacular city with our insider’s guide

ROMA Via del Corso, 122 - Via Cola di Rienzo, 245 Viale Europa, 70 - Galleria Comm. Porta di Roma

VIA COLA DI RIENZO 151/153, ROME

12

EDITOR’S LETTER

Austria Barcelona Belgium Berlin Copenhagen

捷克 Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国 Германия Gothenburg Hamburg Helsinki Area Holland Istanbul Italy Lebanon London Madrid

Whether you are travelling for business or pleasure, we can help you discover the very best of this beautiful city. Rome has much to offer, as our guide on page 58 reveals. Readers who appreciate world-class fashion will enjoy our feature on the reinvention of the office suit (page 40), and in this issue we also take a look at Italy’s inspirational homeware brands (page 50).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15.5% when shopping in Italy. We publish guides to the most prestigious destinations across Europe and Asia.

Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Rome. For the very latest information, visit globalblue.com.

For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our news section in this issue. Calculating how much you can save by shopping tax free has never been easier.

Milan Munich Oslo Paris Prague Rome Singapore Stockholm Switzerland Чехия /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联-Globalblue GlobalBlue环球蓝联 /globalblue /globalblue

EMMA CHEEVERS

@shopmagazine＿

ILLUSTRATION: ISAAC BONAN

Welcome to Rome

14

CONTRIBUTORS RUI RICARDO

BETH DRUCE Beth Druce is a fashion and luxury writer, and also works as a consultant for a variety of fashion companies. After gaining an MA from Central Saint Martins in London, she began her career at GQ magazine. globalblue.com

ONUR UNALTAY SHOP’s artworker Onur Unaltay studied graphic design at Middlesex University. He has designed men’s clothing for various international companies and is an avid fan of football, hip hop and fashion.

REBECCA RHYS-EVANS SHOP’s fashion and lifestyle writer Rebecca Rhys-Evans has a degree in American literature and cultures from Liverpool University and formerly worked at Flannels.com. She has previously written for several fashion brands and magazines.

ILLUSTRATION: RUI RICARDO – FOLIO ART

Rui Ricardo created this season’s cover illustration for SHOP Rome. His elegant style is perfectly showcased with this striking image of the city’s famous Spanish Steps, which he has transformed into a catwalk. Rui’s other clients include the Wall Street Journal, British Airways and Esquire.

Discover SHOP Rome and our other editions at issuu.com/globalblue.

16

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi

G LO B A L B L U E I T L AY

News editor Ginger Rose Clark

AVP business development manager Patrice Janet

Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur

Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne, Mónica R Goya Picture assistant Selina Tan

Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge

Managing director Stefano Rizzi Marketing sales manager Denise Bolandrina Partner relationship manager Antonella Bertossi Marketing sales executive Eleonora Busico Marketing executive Laura Gallo Marketing coordinator Alberta Reinach Head of key accounts Stefano Cardinale Head of accounts Marco Cavalli Global account managers Simone Borgheresi, Umberto Panizzut, Salvatore Smith Key account managers Benedetta Andreini, Nicoletta Aromando, Caterina De Bernardo, Sabrina Galessi, Consuelo Murari, Marco Savino, Account managers Mirko Ardita, Alessandro Bonincontro, Rodolfo Borella, Ludovica Bragato, Nadia Busletta, Laura Durante, Giorgia Faro, Attilio Fioritti, Gabriele Giuntini, Davide Grechi Diana Martin, Elisa Narducci, Francesca Ramiccia, Mattia Sardaro, Giordano Senzacqua, Laura Vitale

Digital production assistant Linda Hau Production assistant Chris Bigg

Global Blue, Via Carlo Noé 33, Gallarate 21013, Varese

Cover illustrator Rui Ricardo - Folio Art Contributor Beth Druce Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans

Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Editorial intern Hannah Dall Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener

Senior Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Arabic editor Haneen Malaeb Print Dane Consultancy

Head of digital Eamonn Leacy Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue

ROMA VIA FRATTINA 42/43 CENTRO COMM. EUROMA 2 CENTRO COMM. PORTA DI ROMA LOC. BUFALOTTA VIA APPIA NUOVA 7/11

MARELL A.COM

L.A. STORIES GRACE HARTZEL

18

CONTENTS

PRODUCTS 22

24

Check Out SHOP selects a standout piece from Rome this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

22

NEWS 32

34

Shop Window One store not to be missed in Rome News Seasonal updates on shops, services and new products

FEATURES 40

Adventures In Workwear On the spring/summer 2018 catwalks, Italy’s leading menswear designers presented a new vision of office dressing, as Beth Druce reports

50

Art At The Heart Of The Home Italy’s top interiors brands share a flair for artistic flamboyance and top-quality craftsmanship, as Rebecca Rhys-Evans discovers

40

Above (clockwise from top left): Delfina Delettrez earring, spring/summer 2018; Geranium collection by Missoni Home; Fendi; Brunello Cucinelli, both spring/summer 2018

PHOTOS: (TOP LEFT) S.CESARONI; (BOTTOM RIGHT) © GORUNWAY.COM

34

50

ROMA Via Frattina, 84/B V.le Libia, 19 Via del Tritone, 30 Via Tuscolana, 883/A Via Vittorio Veneto, 130 Piazza Enrico Fermi, 8 Via Cola di Rienzo, 191 Centro Comm.le Euroma2 Via Appia Nuova, 63

20

CONTENTS

ROME GUIDE 58

Maps and guides to the key shopping areas of Rome

90

ESSENTIALS 78

How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 80 中文翻 译 83 Русский Перевод 87 日本語翻訳

SOUVENIR 90

The essential item to bring home

EN G L IS H | РУССКИЙ | 中 文

VISIT US ONLINE...

Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购 物旅游信息，每日更新

/GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- Globalblue GlobalBlue环球蓝联 /globalblue /globalblue @shopmagazine_ Above: Prada bag, spring/summer 2018

PHOTO: (BOTTOM) MEREDITH BRADEN BUCHER

FOLLOW US AT...

CHECK OUT

Renowned jeweller Delfina Delettrez is particularly admired for the way she uses classical goldsmith techniques to produce innovative, modern pieces. Born into the Fendi family, she has an inherent talent for creating bold designs, and her To Bee Or Not To Bee collection perfectly exemplifies this.

Launched earlier this year as a new part of her permanent collection, the honeycomb and bee range is proving a great hit. In keeping with the brand’s aim to offer top quality with a little quirkiness, the pictured beehive Save up to 15.5% by shopping tax free, see page 78

earrings are made of the finest materials, including nine-carat yellow gold, black diamonds, yellow sapphires and citrines. They combine painstaking Italian craftsmanship and contemporary style. rre Delfina Delettrez earrings, â‚Ź3,200, Delfina Delettrez, Via del Governo Vecchio 67, 00186 Rome, +39 06 6813 4105, delfinadelettrez.com FOR MAP GO TO PAGE 76

PHOTO: S.CESARONI

ALL ABUZZ

SHOP AT TESTONI.COM

24 | P R O D U C T S

Max Mara sunglasses, €260, Max Mara, Via dei Condotti 17-18, 00187 Rome, +39 06 6992 21045, maxmara.com

PRETTY IN PINK

Miu Miu bracelet, €490, Miu Miu, Via del Babuino 91, 00187 Rome, +39 06 3600 4884, miumiu.com

Be the essence of femininity with a rose pink dress and retro-inspired accessories

Coccinelle clutch bag, €248, Coccinelle, Via del Corso 59-60, 00187 Rome, +39 06 3265 0931, coccinelle.com

Aquazzura shoes, €655, Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, aquazzura.com

Save up to 15.5% by shopping tax free, see page 78

Longchamp dress, €890, Longchamp, Piazza di Spagna 82, 00187 Rome, +39 06 4547 9030, longchamp.com

Roma House of Samsonite Via del Tritone 149

Samsonite.com

Samsonite is a registered trademark of Samsonite IP Holdings S.àR.L. ©2018 Samsonite IP Holdings S.àR.L All rights reserved.

#VERYPERSONALACCESSORIES

26 | P R O D U C T S

Chloë sunglasses, €315, Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, chloe.com

Pinko blazer, €390, Pinko, Via Frattina 101-103, 00187 Rome, +39 06 6929 4666, pinko.com

POWER PAIRING

Opt for a pastel lace suit to be on-trend and formal this season

Louis Vuitton bag, €3,350, Louis Vuitton, Piazza di San Lorenzo in Lucina 41, 00186 Rome, +39 06 6880 9520, louisvuitton.com

Save up to 15.5% by shopping tax ree, see page 78

Etro shoes, price on request, Etro, Via del Babuino 102, 00187 Rome, +39 06 678 8257, etro.com

PHOTOS: (BLAZER & TROUSERS) TOMMASO VECCHI

Pinko trousers, €275, Pinko, Via Frattina 101-103, 00187 Rome, +39 06 6929 4666, pinko.com

MAXMARA.COM ROME - VIA DEI CONDOTTI, 17 - VIA NAZIONALE, 28 VIA FRATTINA, 28 - VIA UGO OJETTI, 31 (FRANCHISEE MAX MARA)

28 | P R O D U C T S

Salvatore Ferragamo earrings, €320, Salvatore Ferragamo, Via dei Condotti 73-74, 00187 Rome, +39 06 678 1130, ferragamo.com

Sportmax jeans, €155, Sportmax, Via Borgognona 7, 00187 Rome, +39 06 6994 0967, sportmax.com

CASUAL LUXE

Tommy Hilfiger top, €50, Tommy Hilfiger, Piazza dell’Unità 48-49, 00192 Rome, +39 06 321 1471, globaltommy.com

Wear denim with statement accessories and a pair of mules to create an off-duty look

Benetton belt, €16.95, United Colors of Benetton, Via del Tritone 99-100, 00187 Rome, +39 06 4201 6206, benetton.com

Céline bag, €1,600, Céline, Via dei Condotti 20A, 00187 Rome, +39 06 678 7594, celine.com

Save up to 15.5% by shopping tax free, see page 78

Boss shoes, €295, Boss, Via Frattina 136, 00187 Rome, +39 06 678 6173, hugoboss.com

30 | P R O D U C T S

Moncler sunglasses, €200, Moncler, Piazza di Spagna 77, 00187 Rome, +39 06 6994 0292, moncler.com

Omega watch, €5,100, Omega, Via dei Condotti 38-40, 00187 Rome, +39 06 697 9151, omegawatches.com

Ermanno Scervino belt, €250, Ermanno Scervino, Via del Babuino 97, 00187 Rome, +39 06 679 3173, ermannoscervino.com

INTO THE BLUE For a relaxed summer style mix shades of azure and indigo with silver

Happy Plugs earphones, €34.99, Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, happyplugs.com

Tod’s trainers, €450, Tod’s, Via dei Condotti 53A, 00187 Rome, +39 06 699 1089, tods.com

Save up to 15.5% by shopping tax free, see page 78

Tumi suitcase, €660, Tumi, Via del Babuino 57, 00187 Rome, +39 06 323 5346, tumi.com

S H O P | 31

Corneliani travel wallet, €300, Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, corneliani.com

Canali blazer, €1,040, Canali, Via del Babuino 59, 00187 Rome, +39 06 320 7276, canali.com

THE TAILORED TOUCH A check summer blazer bridges the gap between smart and casual, elevating any ensemble

PHOTO: (SHOES) RICHARD DAVID GREEN

Cos trousers, €69, Cos, Via Borgognona 36, 00187 Rome, +39 06 3283 2707, cosstores.com

Moreschi bag, €890, Moreschi, Via Frattina 47, 00187 Rome, +39 06 6992 1305, moreschi.it

globalblue.com

Jimmy Choo shoes, €550, Jimmy Choo, Via dei Condotti 68A, 00187 Rome, +39 06 6992 2667, jimmychoo.com

SHOP WINDOW

POLLINI’S DOUBLE ACT Italian footwear and accessories label Pollini has recently opened two boutiques in Rome.

The new stores, one on Via Cola di Rienzo and one on Via del Babuino, offer striking selections of men’s and women’s shoes, bags and small leather goods. Pollini has been creating luxurious handcrafted shoes since 1953, later adding bags and accessories made to equally impeccable standards. Its collections offer a mix of classic styles and fashion-forward designs; there’s something Save up to 15.5% by shopping tax free, see page 78

here for every taste. The Pollini monogram was recently rediscovered in the brand’s archives and is celebrated in the Heritage collection; in the Via Cola di Rienzo boutique there’s an exclusive area dedicated to this range. hl Pollini, Via Cola di Rienzo 242, 00192 Rome, +39 06 683 2111, pollini.com FOR MAP GO TO PAGE 77

By

Claire

Campbell

HIGH Shop • Via Frattina 31/32, Roma • T 06 6792667 high-everydaycouture.com

34 | N E W S

EYE OPENER Los Angeles eyewear specialist Oliver Peoples has opened its first Italian boutique, which is located on Rome’s Piazza San Lorenzo in Lucina. The brand’s shops normally take inspiration from the California mid-century design aesthetic, but this intimate new space has been devised with reference to Italian architecture from the same period. The tiled floor has been created in the style of architect Carlo Scarpa, and all the furniture has been custom-made by Italian craftsmen. Pop in to discover a wide array of sunglasses and spectacles for men and women, including new and classic styles as well as pieces from a collaboration with fashion label The Row. An on-site optician makes sure customers leave with exactly what they need. hl Oliver Peoples, Piazza San Lorenzo in Lucina 39, 00186 Rome, +39 06 683 2708, oliverpeoples.com FOR MAP GO TO PAGE 74

CLASSIC CASHMERE Italian cashmere brand Brunello Cucinelli turns 40 this year. Since its beginnings in 1978 the label has become synonymous with timeless style, top quality and attention to detail, and this year’s spring/summer men’s collection stays particularly true to these values. The collection is based around warm, soft tones of the desert and urban notes such as greys and blues, and it also offers brighter colours including strawberry and violet. Leisure and tailored fits define this season’s silhouettes, with jackets being a staple.

Spanning everything from suits, T-shirts and knits to accessories and footwear, Brunello Cucinelli offers a well-rounded wardrobe for the modern man. grc Brunello Cucinelli, Via Borgognona 33, 00187 Rome, +39 06 678 7680, brunellocucinelli.com FOR MAP GO TO PAGE 69 Save up to 15.5% by shopping tax free, see page 78

S H O P | 35

IN BRIEF For spring/summer 2018, Rome’s famous hat brand Borsalino turns to the Federico Fellini film La Dolce Vita for inspiration. Besides updates on classic Borsalino shapes for men, or wide-brimmed styles for women, this season’s collection includes baseball caps, bucket hats and flat caps in linen and cotton

STEP FORWARD FOR SUMMER Look no further than Loriblu’s spring/summer 2018 collection for striking accessories and summerready footwear for all occasions, from formal functions to more casual events. The Eyes in the Sky range includes details such as pearls, Swarovski crystals and studs as well as new colourways featuring a new nappa leather colour palette of coral, cobalt blue, black and beige. The pictured blue and cream heeled sandals (€420) are ideal for summer daytime events. Or choose from a range of globalblue.com

shimmering metallic styles for the evening. Bags in the collection include backpacks, totes and cross-body satchels, meaning there’s a style for every event. rre

Loriblu, Piazza di Spagna 2A, 00186 Rome, +39 06 6992 1910, loriblu.com FOR MAP GO TO PAGE 66

36 | N E W S

TAILORING FOR TODAY The Malloni group dates back to the end of the 1950s, to a small shoe factory in central Italy where three generations of the Malloni family created a unique brand based on top-quality craftsmanship. Today the group combines Italian tailoring traditions with avant-garde attitude, producing clothing, shoes and more for the modern, multifaceted woman. For spring/ summer 2018 there’s a mix of textures and fabrics in monochromatic and neutral colourways. Expect maxi pleats on shirt dresses, deconstructed knitwear and high-waisted trousers, all of which give fluidity and ease to a wardrobe that will take you effortlessly from day to night. rre Malloni, Via Bocca di Leone 34, 00187 Rome, +39 06 6992 5060, malloni.com FOR MAP GO TO PAGE 66

DESIGNS FOR LIVING World leader in stylish furniture, Kartell has opened its first flagship store in Rome. The Italian brand’s new shop is in the centre of the Prati district and moments away from magnificent Piazza Cavour. A haven of inspiration for the home, it is a generous space spanning 250 square metres over two floors, Save up to 15.5% by shopping tax free, see page 78

and it includes a large gallery displaying the brand’s latest products. Kartell is known for offering both classic and cutting-edge pieces, and among the items on display you will find Philippe Starck chairs, lighting from Ferruccio Laviani and tables by Antonio Citterio. rre Kartell, Via Tacito 96, 00193 Rome, +39 06 321 6897, kartell.com

S H O P | 37

LUXURY LEATHER One of Italy’s most renowned accessories brands, Fratelli Rossetti has been creating some of the world’s finest footwear and leather items for more than 60 years. The family-run business was founded by Renzo Rossetti in 1953 and is now run by his three sons. Resonating with the craftsmanship that goes into the label’s luxury collections, the Fratelli Rossetti boutique on Via Borgognona has been designed using the highest-quality materials. With vintage teak flooring and traditional Turkish rugs offset by dove grey walls and wood shelves, the store is the perfect backdrop to the label’s colourful creations. rp Fratelli Rossetti, Via Borgognona 5A, 00187 Rome, +39 06 768 2676, fratellirosetti.com FOR MAP GO TO PAGE 69

BEAUTY MAKEOVER The unveiling of an innovative line has heralded a new era for beauty brand Shiseido.

Launched earlier this year, the Essential Energy range has been developed thanks to neuroscience and studies in the interaction between the brain and the skin. The new line uses ReNeura Technology paired with ingredients derived from plants. It features three products: a day cream with SPF 20 (€72), a moisturising cream and a moisturising gel (both

globalblue.com

€75). These are designed for women in their 30s, providing skin with hydration, glow and energy by stimulating its sensory receptors. grc

Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, shiseido.com FOR MAP GO TO PAGE 72

38 | N E W S

QUALITY TIME Tissot’s recently opened boutique on Via del Corso is located in an historic building dating back to 1731. Spread over two floors, the shop showcases a wide selection of the brand’s timepieces, including its sports, classic, women’s and technologically advanced lines.

Highlights include the Swiss watchmaker’s latest designs such as the new Tissot Ballade, with its revolutionary Powermatic 80

movement, and the Tissot Chrono XL, a modern urban sports watch. Additionally, customers can take advantage of the excellent after-sale service at the in-store watchmaker section. js Tissot, Via del Corso 167, 00187 Rome, +39 06 6992 0147, tissotwatches.com FOR MAP GO TO PAGE 70

Bulgari’s spring/summer collection of leather goods and accessories is based on a theme of urban love. The Roman brand’s Serpenti Forever bag, complete with exotic snakehead clasp, is ever-popular and has been redevised for this season.

Choose from several new versions. The Serpenti Pop Heart bag features a snakehead fastening framed by two snakes in a heart shape while Serpenti Neon resonates with the excitement of bright lights and city life and is adorned with a snake and the

word ‘Forever’. Serpenti Metallic (pictured) gives the bag a new finish and shimmers in metallic hues. Wear your bag with one of Bulgari’s silk scarves or a pair of the brand’s chic sunglasses. grc

Save up to 15.5% by shopping tax free, see page 78

Bulgari, Via dei Condotti 10, 00187 Rome, +39 06 696261, bulgari.com FOR MAP GO TO PAGE 69

PHOTO: (TOP) PHOTOSTUDIO DEDONATO/GIGI DE DONATO

SYMBOL OF LOVE

S H O P | 39

SHOP TAX FREE ON THE MOVE This season’s ultimate travel companion is the new and improved SHOP TAX FREE app.

Our city maps will take you to the best Tax Free Shopping destinations in Rome, including the world’s leading brands and high-street names. After your shopping day is over, use the app to find nearby city centre Refund Offices. Don’t miss a visit to our new VIP Lounge on Piazza di Spagna. Enjoy faster, easier Tax Free Shopping using the app’s built-in SHOP TAX FREE Card.

Once your passport details are stored, your Tax Free Forms can be autofilled with one click. As you shop, keep track of your tax free savings using the handy refund tracker with real-time status updates. The SHOP TAX FREE app is available in English, Chinese and Russian; download it free from Google Play or the App Store. rp

HEEL APPEAL In celebration of Casadei’s 60th anniversary, the spring/summer 2018 collection of the luxury footwear label honours the brand’s history, taking inspiration from the archives and also modernising old styles. Casadei’s striking Blade heels have been redevised as Plexi Blades (pictured, €650); the transparent sculptural stiletto heels were inspired by the artist Damien Hirst.

Others styles include Wall heels and Wall wedges. The former is a trapezoid first seen in the 1960s and now updated as a slip-on adorned with pearls; the latter is a tribute to 1980s Japanese experimentalism and features velvet, techno crochet and pleats. rre globalblue.com

Casadei, Piazza San Lorenzo in Lucina 40A, 00186 Rome, +39 06 6994 0539, casadei.com FOR MAP GO TO PAGE 74

40 | F E AT U R E S

Adventures in

WORKWEAR

PHOTO: XXXXXXX

On the spring/summer 2018 catwalks, Italy’s leading menswear designers presented a new vision of office dressing, as Beth Druce reports

80

83 87

Right: Giorgio Armani spring/summer 2018

PHOTO: © GORUNWAY.COM

S H O P | 41

Left: Fendi spring/summer 2018

42 | F E AT U R E S

Above (both): Fendi spring/summer 2018

PHOTOS: © GORUNWAY.COM

T

he modern two-piece suit – the workplace uniform for so many – was largely the invention of Beau Brummell.

An arbiter of men’s fashion in England during the Regency period of the early 19th century, Brummell eschewed the very ornate approach to dressing that was popular at the time in favour of a more tailored outfit characterised by a dark coat, full-length trousers, an immaculately pressed shirt and a cravat. Fast forward more than 200 years and while the cravat might be the preserve of the sartorially bold, the two-piece suit continues to have a place in many men’s wardrobes. It was a significant feature this season as Italy’s menswear designers focused their attention on what dressing for the office means today.

At Fendi, creative director Silvia Venturini Fendi took emblems of traditional office dress (a brown pinstripe suit, a grey check doublebreasted suit, a silk tie, leather loafers) and styled them with more casual, less conventional pieces that included furry baseball jackets,

suede-sleeved cardigans and colour-panelled raincoats. Many of the looks were corporate on top, with a shirt and jacket, and casual on the bottom, with shorts and sandals. This, Silvia Venturini Fendi termed the ‘half-Skype look’.

As fashion critic Tim Blanks commented on the Business of Fashion website, ‘when you’re on Skype, people only see your top half, so that’s where the effort goes. With the bottom half you can get away with murder.’ Well, perhaps not murder; red gingham shorts with leather sliders, cream jodhpur-style trousers with stirrup ankles, and shiny waterproof combat trousers were what Silvia Venturini Fendi came up with.

Thanks to a collaboration with the artist Sue Tilley, illustrations of inanimate workplace objects ‒ a desk lamp, a cup of tea, a banana ‒ were printed on shirts or embroidered on to jackets. For Silvia Venturini Fendi, the new look was all about taking the essence of corporate dressing and making it more engaging.

‘The work wardrobe has become a hybrid, incorporating suits, athleisurewear and travelfriendly fabrics,’ commented Nick Remsen in Above (both): Fendi spring/summer 2018

PHOTOS: © GORUNWAY.COM

44 | F E AT U R E S

PHOTO: (LEFT) © GORUNWAY.COM

S H O P | 45

Above (clockwise from left): Marni; two looks from Bottega Veneta, all spring/summer 2018

46 | F E AT U R E S

the Financial Times. ‘Big roles today come with responsibilities that extend far beyond the boardroom,’ he added. This was a factor that Marni’s creative director Francesco Risso seemed to be contemplating in the execution of his spring offering, in which suits had contrasting panels and pinstripe, patchwork textures. Shirt collars were left open and ties were loosened, as if the men were breaking away from the office and were off on an adventure. The clothes were meant to ‘surf the topography of a city’, Risso said after the show.

Tomas Maier, creative director of Bottega Veneta, is no stranger to colour or conceptualism and this season he evidently relished the opportunity to breathe life into the office man’s uniform. The blazer was replaced with a cropped, pocketed worker jacket in a range of styles including a brown suede version with the brand’s signature intrecciato weave.

There were also roomy trench coats in silk

and in heavy-duty shiny leather. The mood was on the comfortable side of corporate; these were clothes for the modern, fashionforward man rather than anyone trying to conform to strict office dress codes. The colour palette was where the designer really ran riot; the designs ranged from a pale pink sequinned leather jacket to a chartreuseyellow zip-through bomber jacket made from velour.

This season Giorgio Armani’s designs celebrated the brand’s long association with luxury corporate dressing. This included an update of the classic double-breasted grey silk suits we knew and loved in the 80s; they were cut a little narrower so they felt more relevant to today. Much of the collection followed a grayscale colour palette, a journey in texture where each piece was a variation on neutral sophistication. Casual, worker-style chinos were paired with foiled Above (from top): Marni; Bottega Veneta, both spring/summer 2018

PHOTO: (TOP) © GORUNWAY.COM

Italy’s designers are evidently enjoying a jovial approach to office wear

PHOTOS: © GORUNWAY.COM

S H O P | 47

zip-up anoraks. Washed-out wool check trousers were styled with metallic crinkled bomber jackets.

Giorgio Armani also incorporated singlebreasted suits in pinstripes and navy blue for men for whom dressing down their workday look is not an option. Finally, six blindingly white suits reiterated the appeal of simple textural contrasts. During the show, the words ‘Made in Armani’ were projected on to the catwalk. It was something of a reminder that when it comes to the suit, there isn’t a style that the house hasn’t presented.

Along with his exuberant style of clothing, Beau Brummell was rumoured to have taken five hours a day to dress and to have polished his boots with champagne. Neither of these rituals might be practical for the modern working man, but Italy’s designers are evidently enjoying a jovial approach to office wear that resonates with this spirit Above (both): Giorgio Armani spring/summer 2018

#BoggiGentlemanStyle

A GENTLEMAN FINDS IRONY IN EVERYTHING. - Rule 23 -

boggi.com

ROMA | | | |

Via del Babuino 20 | Tel. +39 06 326.512.56 Via Cola di Rienzo 266 | Tel. +39 06 688.079.02 Via del Corso c/o Galleria A. Sordi 27/28 | Tel. +39 06 692.020.79 Via Appia Nuova 168/170 | Tel. +39 06 772.044.66

Art Home

at the heart of the

Two of Italy’s four top interiors brands have developed from fashion labels; two evolved from inspirational homeware. All share a flair for flamboyance and top-quality craftsmanship, as Rebecca Rhys-Evans discovers

52 | F E AT U R E S

I

talian style is not only centred on fashion; the nation’s interior designers and homeware producers are admired the world over. Part of their cachet lies in the way they celebrate the country’s heritage of skilled craftsmanship and in their use of exquisite materials. While popular design trends from Scandinavia and Japan are shaped by an innate sense of practicality, Italian interior design is based on different and far more flamboyant aesthetics.

Beautiful hand-painted ceramics and sumptuous silk cushions are inherent features, and Italians are never ones to shy away from colour or print. While some luxury homeware brands developed from the creation of individual pieces, others 81

85 88

established a reputation in the world of fashion and then branched into interior design.

Piero Fornasetti remains one of the most famous Italian creatives of the 20th century.

A Milanese painter, sculptor and interior decorator, he was famed for his humorous and eclectic style, and he is credited with creating about 11,000 products.

His name has become synonymous with Italian interior design. Since his death in 1988, his son, Barnaba, has continued the family business and has maintained in-house production, which is an essential element of Italian craft culture.

The brand’s most renowned motif is the face of Lina Cavalieri, an opera singer of the early 1900s who was celebrated for her Previous page: Geranium collection by Missoni Home Above (from top): Barnaba Fornasetti; Fornasetti wall plate featuring Lina Cavalieri’s face

PHOTO: (TOP) COURTESY OF FORNASETTI

Italians are never ones to shy away from colour or print

S H O P | 53

beauty and charisma. In 1952 Fornasetti saw her face in a magazine and was mesmerised.

He went on to use her image in striking designs across a number of products. A clown, a thief and an Arabian princess are some of the many interpretations of Lina Cavalieri that Fornasetti conjured on his famous porcelain pieces. Today, the house also produces rugs, lights, wallpaper, fabrics, tiles, jewellery, silk scarves, home fragrances and more.

Alessi had a more pragmatic start. It was founded by Giovanni Alessi in 1921 as a manufacturer of small copper, brass and silver household goods. The brand’s turning point into a company producing chic yet practical items came in the 1950s when Giovanni’s son Carlo took over the family business. Trained as an industrial designer, he began collaborating with external designers and architects, producing a range

of products for hotels as well as individuals.

Richard Sapper’s 1978 espresso maker was a particular triumph, as was Philippe Starck’s 1980s lemon squeezer, Juicy Salif. Compared to its contemporaries, Alessi offered a very different kind of design for the home, fulfilling functional requirements while offering painstaking craftsmanship. Today, Alessi is not only Italy’s go-to brand for kitchenware; with a great selection of items such as clocks and lamps, it is also making waves as an international label for furnishings.

Some of Italy’s most renowned catwalk brands have expanded into homeware. One of the most notable is Missoni. Now run by the third generation of the founding family, the house emphasises the significance of family not only in its business but also in its designs. Rosita Missoni, who co-founded the label in 1953 with her husband Ottavio,

Above (clockwise from bottom left): Raggiante wall clock; 9090/1 espresso coffee maker by Richard Sapper; Amici collection, all Alessi

believes the home should be a welcoming space that offers an adaptable work/play balance. ‘Furnishing my way means creating a habitat that’s ordered yet informal, versatile and welcoming,’ she says. ‘My home is always open to encounters or people just passing through, the family’s comings and goings, and for when friends unexpectedly drop in.’ Born Rosita Jelmini, she has had strong links with fabric manufacturing all her life. The Jelminis own one half of T&J Vestor, the textile maker.

In 1983 the company was the natural partner for Missoni when the interiors line Missoni Home was launched.

Missoni Home features the same colourful zigzag designs that made the original brand famous in the 1960s and remain its signature today. The gradient rainbows can be found on an array of accessories, furniture and bedding. One of the first Italian labels to Above (from top): Springtime collection; Silver Springtime collection, both by Missoni Home

PHOTOS: MAX ZAMBELLI

54 | F E AT U R E S

S H O P | 55

make the transition from catwalk to couch, Missoni has proved that fashion for the home is as important as it is for the wardrobe. Today the company is one of Italy’s most successful interiors brands.

Gucci is another prominent Italian fashion brand to develop a homeware section. Unlike Missoni, with its long history of home design, Gucci took this step just last year, under creative director Alessandro Michele. As with his clothing designs, Michele encourages clients to customise pieces to their individual taste. As he puts it, he wants his designs to add a touch of ‘Gucci’s contemporary romanticism to the home’. The Gucci Décor collection features motifs developed for the brand by Michele, such as bees, tigers, moths and snakes which are hand-printed on porcelain, candles, French screens, silk wallpapers and more, or embroidered on cushions.

Above (all): Gucci Décor collection

The Gucci Décor collection features motifs such as bees, tigers, moths and snakes Gucci, Missoni, Alessi and Fornasetti are four very different brands, yet they have a common attribute in an integral commitment to quality. Whether you’re looking for kitchen items or an octopus-print French screen, there’s a remarkable standard of craftsmanship when a product is devised by an Italian design house

PIAZZA DELL’UNITÀ 48/49, ROME

A SPECIAL COLLECTION BY GIGI HADID

#TOMMYXGIGI TOMM

ROME GUIDE Global Blue’s guide ensures you make the most of your trip to Rome with a look at the city’s must-visit destinations. Discover the best places for stylish beachwear and explore the Roman Forum (pictured) – first developed in the 7th century BC, it was ancient Rome’s showpiece centre. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/rome.

PHOTO: © MÓNICA R GOYA

58 | G U I D E 58 | G U I D E

60 | R O M E G U I D E

SNAPSHOTS OF A CITY ‘It would be difficult to pick a favourite sight in Rome. Each part of the city is unforgettable. I will remember my visit as long as I live’ - AMBEROSE HE, SHOP’S CHINESE ONLINE EDITOR

PHOTOS: XIMENA DANERI; AMBEROSE HE; MILKHA LALA; CARLOTA ZHANG; CC0

Follow our team’s travels on Instagram @shopmagazine_. Tag us in your city pictures when sharing them and you might see them in print!

globalblue.com

S H O P | 61

62 | R O M E G U I D E

ROME EVE

RE

FA

Piazza della Libertà

E

LA

ES

HE

RN

MIC

RO

I

NG

EL O

VIA

A VA L

E

PP

VIS

IO EG

CO

AC

NT

HIN

I

OB

ELL

I

ER

SE

NO

EV

GIU

IR I

OT

ON

NI

U OQ

I TO

NZ IO

Piazza Cavour

Piazza Adriana

O II

EN

R

NG

ER

VIA

D IE

LU

CIC

V IA

TA C

SC

CC H

VIA

LE

GR A

A IO

B O RG O SA N

EL

D EI

NN

AZ

VIT

GNO

ND LO

OR

NI

V IA

VIA

V IA

VA N

MA

P EO

G OT

SA

CO

IN IO

I TO

V IA PL

O

GIO

E R IC

LU N

ES

I

N ZO

I RIE

GILI

IO

VIA

ALB

POM

VIR

IO

ENZ

VI A VI T TO RI

A CO

PALAZZO DI GIUSTIZIA

HI

CASTEL SANT’ANGELO

T 'AN GEL O

N LU

PONTE SANT'ANGELO

VIA DELLA CONCILIAZIONE

LU

VER N GOT E

VI

E TO R

DI N

ON

GO

TE

A

V IA DEI CORONARI

AD IP

O

VI

TT

VI

O

AD

PAGE

EI

BA

O

NC

76

H I NUO VI

PIAZZA NAVONA

EM

AN UE CC

HI

COR A

SO V

VIA D

D

E

O AT

LIA

RR

IU

SE

AG

ON IM

VI

LO

NS

AL

LE

NG

ICO

SA

IAN

EL

EG

VI

1

DE

OV E

I T TO

EL PE LL VI

LG

EG

A

RI

DE

RNO

RIO

V E CC

EM A

NO

IC

AP

PE

LL

HI O

AR

I

A

VE

LE

HI

LIA

II

ED

ER

ER

EV

EV

OT

OT

NC

IU

IA

V

AG

NG

NG

I BA

VI

VIA DE

RI

D I S A N TA M A R I A D E L L'A N I M

O

RS

IC

VIA

AN

CO

LU

LU

Metro

CCH

TA C

VIA

O V ID

TER

Place Of Interest

GR A

VIA

AD CO L

V IA

V IA

FEATURED ON PAGE 40

AL

IM O

Giorgio Armani With collections of stylish menswear and accessories, this designer brand is one of Italy’s most covetable.

Giorgio Armani Uomo, Via dei Condotti 79, 00187 Rome, +39 06 699 1461, armani.com

VIA

D EI

FEATURED ON PAGE 37

4

GNO

MA

V IA

NIO

P EO

TO

POM

V IA

PAGE

VI A CR ES CE VIA

MAXXI

AN

IO

A SS

3

I

IO

M IL

IO M

Rinascente For some of the best Italian and international womenswear, menswear and beauty, Rinascente is a must-visit.

Rinascente, Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome, +39 06 879161, rinascente.it

IO N

EZ

LO E

FA B

FEATURED ON PAGE 90

V IA

VIA BO EZI O

2

ORI

S C IP

V IA

PA O

Piazza Dei Quiriti

VIA

FEATURED ON PAGE 22

prada.com

LI D EG

77

delfinadelettrez.com

Prada This season the classic Italian fashion house has embraced designs inspired byRC A RI comic books, ideal for adding a pop of fun to your wardrobe.

Prada, Via dei Condotti 92-95, 00187 Rome, +39 06 679 0897,

LEPANTO

E

RC

V IA

1

SA R

V IA

V IA

Delfina Delettrez Find stunning pieces for spring/summer at the boutique of Italian jewellery designer Delfina Delettrez.

Delfina Delettrez, Via del Governo Vecchio 67, 00186 Rome, +39 26 6813 4105,

LE

O CE

MA

VIA

LI GIU

VIA

SHOP HIGHLIGHTS

NUE

LE

II

V

S H O P | 63

VI

AL E SA

E

DE

O

LM

DEL

NA

CI A IN

BA

SI

LI

O

N

SA DI

A

LI

E TO N

A

BARBERINI FONTANA DI TREVI SI

ST

IN

Piazza Barberini

A

VI

A

DE

LL

EQ

PAGE

UA TT

RO

73 VI

A

DE

Q

L

UI

RI

N

AL

FO

NT AN

E

E

VI M

RIA

IL

L A DATA

A

VI A D EL

AN

À I LT

O

V IA DEL IL O T

SO

LA P

CO R

TA

N TO

VI A DELLA ROTON DA

S CIM E

O

VI

Piazza Venezia

N

MB OV E

RE

M AG G I O VIA X XIV

TTA VI A DI RI PE

O

ZI

RT AP

EL

R

AC

E AD

'UM LL

VIA I V

V I A DE L P L E B I S C I T

globalblue.com

VIA

DE

I L TR

DEL

SANT’IGNAZIO

SANTA MARIA SOPRA MINERVA

IA

A

M

VI

PANTHEON

I

FONTANA DI TREVI

71

A R IO

IL IA

VIA

CO R S O DEL R I NA

V I A D E L S E M IN

AL

R GU

72 PAGE

76

S IC

75

I

COLONNA AURELIA

PAGE

Piazza Della Rotonda

DE

3

PAGE

PALAZZO DI MONTECITORIO

E L P OZ ZO

IN

UE

VIA D

LL

E AM

E RC

Piazza di San Silvestro

SO

VI A D ELL E C O P PEL L E

DE

O V IS

RIS P I

A

CO R

Piazza Colonna

ST

ID

Piazza del Parlamento

SI

NA

VI

69 T T IN FR A

A

Piazza Mignanelli

PAGE

VIA

DEL

E VIA D

E T TI I PR EF

PO

DI

SPAGNA

DE

PIAZZA DI SAN LORENZO IN LUCINA

A

D IA

VIA

TI

A

M

VIA

E

RE

BAR

VI

E S CO C

OT

UD IA L

VIA FR A NC

D ON

VI

V IA

PAGE

V

TRINITÀ DEI MONTI

VI

VIA

IO

VI

A

NA

ZI

ON

AL

E

VIA P

A N IS

PERN

A

A

A

TO

C

LO M

D EG

LI

NE

O

VIA PAGE

VIA

TA

VE

IN

4

74

PIAZZA DI SPAGNA

2

OCE

68

LAZ

SAR

V IA

AN

IO

BU

NTI

BA

I MO

64

L

SO

A CR

PAGE

VIA FONTANELLA BORGHESE

T

DE

DE

PAGE

IA

ELL

EL LI

V IA

NI

À

A TT

A

CO R

DEI M E L L I N I

VI A TO M AC

TOR

D VIA

O

OR

GU

VI

DEL

RE PiazzaAugusto Imperatore

V IT

RI

RT

IT T

AR

VIA

PAGE

66 V IA

ET

TO

VIA

CI

AV

M

70

AL

O

N PI

CO R S O D ' I

VI

A

SO

VI

CO R PAGE

MAUSOLEO DI AUGUSTO

O LO NN A

VI

VILLA BORGHESE

UR

LE

ZI

SI

VIA

UN

RA

NN

LB

'A

AL

ED

DE

EL

VI

RI

O

AB

OL

EG

PA

AL

N

VI

Piazza Del Popolo

64 | R O M E G U I D E

TRIDENTE AREA Via del Babuino

Via Margutta

HOGAN ●

VIA

DE

LLE

CA

RR

OZ

ZE

Global Blue Retailer

LC DE VIA

VIA

DI G

ES

ÙE

MA

DI S

V IA

AN

V IA A

● PINKO ● KIEHL’S ERMANNO ● SCERVINO ● CHANEL ● ETRO ● CIR ● MATTIOLI

L IB E

● BRUNO MURATORI

DE

GERARDO SACCO ● GI A

I GR

CO

VIA

VIT

MO

CHIARA BASCHIERI ● TROLLBEADS ● NUOVA ANTE PRIMA ● GIORGIO TORTORI ANTIQUARIO ● THE FIFTH SEASON BY SERRA ●

ECI

TO

● MARCHETTI

RIA

PROFUMERIA HB ● VIA

● BOFFI ● WHISKY & CO

AREA CONTESA ●

● SERAPIAN ● ROBERTO COIN ● GENTE ROMA FLOS PIAZZA SEMPIONE ICEBERG MIU MIU

● SERGIO NESCI

CALZOLERIA ●

● ARMANI JEANS

● ● ● ●

● ARTEMIDE

MARGUTTA 102 ●

● CAMPAIOLA

RIA

VIA

DE

LLA

OC

E

VIA

Piazza Di Spagna

Non-Global Blue Retailer

CR

V IA A

DI S

AN

Piazza Di Spagna

Bar

● VUELLE ● E&R DANON ● VENEZIANI ● ALEX CARELLI ● ANIMALIER E OLTRE

● COCOZZA ● CONSORTI ● MUCCI ● IL MARMORARO ● MASSONI ● IL MONDO DELL’ARTE ● PALAZZO MARGUTTA ● FLAIR ● OTTO 28 ● MONIES

RT

P.73

● MARGUTTA OTTICA

● RICHARD DI CASTRO

MARIO OASI ● COEN ● LA NUVOLA ● RINALDI ● EUROPEAN FINE ART ● PUNTO PELLE ● LA PALLINA ●

VIA DEL BABUINO

KITON ● DECORARTE ● U-BOAT ● MAC ● HERZEL DE BACH ● P.74 VILEBREQUIN● TIFFANY & CO. ●

GALLERIA VITTORIA ●

A

IO R I

EO N DI L CA BOC

EMPORIO ARMANI ● GIOVANNI RASPINI ● VICINI ● W APOLLONI ●

RIN

D E ’F

RIA

CANALI FRATELLI ROSSETTI RED VALENTINO HAUSMANN & CO IL GUFO MISS GRANT

● SADDLERS UNION

ARTEMIDE ●

A R IO

TO

E

VIT

CHIARA BONI ●

V IA

VIA

L AU

V IA M

BALDININI ● F M MEGNA ● CLAUDIE PIERLOT ● ASPESI ●

OR

SO VIA

DE

LC

OR ECI

● ● ● ● ● ●

● DIAMANTE

GROSSI MAURIZIO ● V IA

TI

I GR

VIA DEL BABUINO

DE

SANDRO FERRONE CARLUCCI VHERNIER ALTALANA SANDRO HB PROFUMERIE DAVID MAYER NAMAN TUMI

● LELLI ● EMMA OTTO

V I A M A R G U T TA

GALLERIA D’ARTE BENUCCI ●

● ● ● ● ● ● ● ●

LLA

BONUCCELI ●

● MAISON MARGIELA

A TESTONI ● ROSATO ● BRUNELLO CUCINELLI ●

V IA

ONT ANE

GOFFI CARBONI ●

● JO MALONE ● FABIANA FILIPPI

MALÌPARMI ● UNO DE 50 ● MOSCHINO ● LEO PIZZO ●

LA F

EI M O N

FABRIANO ● MAJE ● PETIT BATEAU ●

DODO FREDERIC MALLE COMPAGNIA ITALIANA FRAU BARRILÀ BOUTIQUE TORY BURCH BRIONI ZADIG & VOLTAIRE

DEL

IN ITÀ D

RIENZI ● STONE ISLAND ● A

● ● ● ● ● ● ● ●

V IA

T TA

ELL A TR

R IN

VIA M A RGU

V IA L E D

L AU

GOLDEN GOOSE DELUX 100% CAPRI DE GRISOGONO PALAZZO FABI BOGGI CHOPARD

GIOVANNI RASPINI ●

VIA

● ● ● ● ● ●

FRATELLI PETOCCHI ●

DSQUARED2 ●

VIA DEL BABUINO

OTTICA SPIEZIA ● GIVENCHY ● GENTE ROMA ●

VIA DEL BABUINO

SO

Stravinskij

L IB E

SE

BA

RT

ST

IAN

EL L

O

Featured In This Issue

66 | R O M E G U I D E

Piazza di Spagna & Via Bocca di Leone

TI ● FURLA

CAMPER ● DIOR ● SEPHORA ● K-WAY ● SERMONETA ●

A

GO R IA N

A

● BRUNO CALO ● CROMIA ● PIER CARANTI

VIA FRAT TIN A

IN

GRE

Piazza Mignanelli

VIA F RATT INA

IST

V IA

● LA BOTTEGA DELL’ARGENTO ALEXANDER ● ● CESARE PACIOTTI

Global Blue Lounge ● FARMACIÀ TRINITA DEI MONTI ● GIUSEPPE ZANOTTI ● NESPRESSO ● VALENTINO

AS

DI CORI ●

KEATS-SHELLEY HOUSE

● ACQUA DI PARMA ● IWC

VI

● BLUMARINE ● GENNY

Via Vittoria

TÀ D E I M O N

● DIESE L

GIORGIO DE CHIRICO HOUSE-MUSEUM

VIA BORGOGNONA

LL A TRINI

● VERSA CE

VIALE DE

VIA BEL SIA NA

FRETTE ●

ESCADA ●

BRUNELLO CUCINELLI ● TINA ● MARNI ● BARBA ● APM MONACO ●

LORIBLU ●

VIA BORGOGNONA

VIA BOCCA DI L EONE

ZADIG & VOLTAIRE ●

Piazza Di Spagna

O

VIA CO ND OT TI

VIA CO ND OT TI

E B A S T I A N E L LO

CHANEL ● LONGCHAMP ● SANTONI ● MISSONI ● MONCLER ●

● CHRISTOFLE

HERMÈS ●

VIA DI SA N S

DOLCE & GABBANA ● JAEGERLECOULTRE ● EFRATI ● LOEWE ● EMILIO PUCCI ●

● BLU GIRL

DI CASTRO ●

PHILIPPE PLEIN ●

UIN

CA RR OZ ZE

CE

P.35

VIA DEL LA CRO

● CARNEVALI AMINA ● RUBINACCI ● CORRADINI ● ANGELETTI ● GIORGIA R

MENICHINI ●

VIA DE LLE

● IL PESCIOLINO ROSSO

BAB

P.36 MALLONI ● BERNARD DELETTREZ ● SPAZIO MANASSEI GIOIELLI ● ALBERT MOLAYEM ● LA PERLA ●

● FLEUR LUXURY LIVING ● ANITA ROMANI

DEL

CE

VIA ALI BER T

VIA

VIA DEL LA CRO

VIA VIT TO RIA

VIA BOCCA DI L EO N E

VIA BEL SIA NA

VIA VIT TO RIA

Via dei Due Macelli O BARBARA GREGORI ● UIN AB MARIO LUCA LB DE GIUSTI ● VIA I PINCO PALLINO ● NIA ●

OPAGAN DA

VIA DI PR

A

LI VI A DI

IA N

CEL

● OTTICA BILECI

GOR

MA

● JACKSON

CA PO LE

CA SE

VIA

DUE

IO RI

● PINKO ● PELLETTERIA FLACCO ● EDISON VICTORY ● ● RALPH I-D ● ● VICTORY SKIN ● ● MURANO GLASS Rinascente ● KALAMO BATA ●

DEI

IO DE ’F

MA

CEL

LI

Non-Global Blue Retailer Department Store

LA SORGENTE ●

GR E

DUE

VI A M AR

LEO NE

● UMBERTO VISGA ANTIQUARIO ● NIA ● LAURA ZOFFOLI

VIA BOC CA DI

● CAMPOMARZIO70 ● FLEUR TEMPORARY

VI A BELSIANA

Global Blue Retailer Global Blue Lounge

PAUL & SHARK ●

VIA

D EI

VIA VITTORIA

● LUNARIA ● NECK & NECK ● SCAPA OF SCOTLAND ● MORO & OGNISSANTI ● FALIERO SARTI OLFATTORIO ● BAR À PARFUMS ● DR. VRANJES ● SPADARELLA

VIA DELLA CROCE

VIA

ORTIGIA ● THE VERDE ● GISCI ● SAMSONITE ● BERTOLETTI ● KRISTINA T ● V VITTORIA ● DE CARLIS ● ROBERTO BIAGINI ●

JODIEL ● TIFERET ●

VIA VITTORIA ● GIANNA MELIANI ● GREGG ● BALI CLICKS ● LES NEREIDES ● IL BACO DA SETA ● FABRICATORE

VIA DEL CORSO

ALBERTO MORESCO ●

VIA DEI GRECI

● CHIURATO MICHELE MANDARINA DUCK ● ● EDITH B METTIMI GIÙ ● ● HOSS INTROPIA ILLY SHOP ● ● PINEIDER LEO & CHLOE ● LEICA ● METTIMI GIU' ● ● TAMMARO CATELLO D'AURIA ●

Place Of Interest

Featured In This Issue

GLOBAL BLUE LOUNGE

RELAX. REFRESH. REFUND. Our Global Blue Lounges are the perfect place to relax during your time in Milan, Rome and Venice.

Situated in the heart of the cities’ luxury shopping districts, the lounges are a haven for Tax Free Shopping.

Find us at: First floor, Via Santo Spirito 5, Milan Piazza di Spagna 29, Rome Piscina San Moisè, 2056 Venice Monday to Saturday, 10am to 7:30pm

SHOP TAX FREE

68 | R O M E G U I D E

KIDS AROUND The world of high-end fashion needn’t be restricted to grown-ups, as children’s designer boutique Kids Around is proving in Rome. In its store on Via Belsiana, visitors will find a roster of well-known international designer brands, including Billieblush, Boss, Karl Lagerfeld Kids, Little Marc Jacobs and Timberland. Catering for a wide range of ages, from babies to teens, the store ensures that even the smallest of customers can be the most stylish.

Kids Around, Via Belsiana 59-59A, 00187 Rome, +39 06 679 1647, kidsaround.com

A

VI A BE LS IA N

ROZ ZE

● GREMESE

● CHOSES

● GIOIELLERIA MARONI

BONAFONI ●

’FI OR I

VIA DE L CO RS

VIA DEL LA CRO ● BIARRITZ CE ● HOUSE OF LEATHER ● C.U.C.I.N.A. ● GOMEZ ORTEGA GENOVESE ● WOLFORD ● EMANUEL ZOO ● MARTINO MIDALI

FIORENTINO ●

● GIOIELLI DI COCO’ V I A DEL LE CAR

● ZOPPIA

CE

VI A MA RI O DE

ANCARANI ●

● COSE TIZIANA ● MODIANO ● FABRIS

VIA BOCCA DI LEONE

O

VIA DEL LA CRO

ART & FASHION ● BELSIANA 91 ●

● BL GIOIELLI

LAURA BIAGIOTTI ●

TI

S E B A S T I A N E L LO

● LUIGI BORRELLI NIA OUTLET ●

VIA DI SA N

L'ANELLERIA ●

● DRUMOHR

TA D E L M O N

CORNER ●

● LA PIE VOLEUSE

● CORNER ● JAJA CAMICERIA ● VERTECCHI ● MONTBLANC

LL A TRINI

GIANNA MELIANI ● CASATA DEREVES ●

VI A ALI BER T

● LA MERCERIA ● LOPEZ WATCHES

VIALE DE

VI A B EL SIA N

A

Via Belsiana, Via Mario de’ Fiori & Via del Gambero

Piazza Di Spagna

● MASTROLEO ● TRONCONE

A

VI A BE LS IA NA

IA N

O

GOR

IMPERATORE DI CAPRI ●

● KIDS AROUND

MA

RO

VIA FRAT TINA

DA

MADE IN ITALY ●

Non-Global Blue Retailer

OPAG AN

WATCH HOUSE ●

VI A DI PR

VI A D E L G A

MBE

LI

Global Blue Retailer

VIA DELLA VITE

CEL

VIA F R AT TINA

● LA CORONA LUSH ● OUTFITFABI ● ● MERCANTE DI FIORI BALLERINETTE ● ● VANITA VIA DEL GAMBERO 20 ● ● I AM PITRAN ● ● TO LU VALAMBERT ● ● BOUTIQUE CENTRAL FRANCESCHINI ●

IL FIOCCO ● MILLERIGHE ● VISION OPTIKA ●

Piazza Mignanelli

DUE

VIA DE L CO RS

GRE

VIA BORGOGNONA

D EI

● DOMUS CALZATURE

DANIELE ANCARANI ●

VIA

RUCOLINE ● HAVAIANAS ●

SAVOY ●

’FI OR I

SPOSE AIMEE ●

VIA BORGOGNONA

VI A MA RI O DE

ALBERTA FERRETTI ● NIKI NIKA ●

VIA BOCCA DI LEONE

DAL SARTO ● LAPIS & CO. ● PICCO GIOIELLI ●

MALO ●

VIA CO N D OT TI

I

VIA

VIA CO N DO TT

Featured In This Issue

S H O P | 69

Via Condotti, Via Frattina & Via della Croce

XANDRINE ● MODA UOMO ● IXOS ● IORI

POMPI ●

VIA MAR IO DE’F

FIORENTINO ● GIOELLERIA VINTAGE ● OTTICA CALÒ ● VIA BOCCA DI LEONE

SPIMAR ●

LOVE LIFE ● VASARI ● GLAM COSE ● PER LEI ●

A

VERTECCHI ●

V IA BEL SIA N

STOP HERE ● ANTHEA STORE ● FLORENCE OF MOON ● SAVE MY BAG ● TWINS ● NUNY ● BOTTOM DOWN ● THIERRY RABOTIN ●

MONCLER ● P.90 PRADA ●

VIA MAR IO DE’F

PRADA UOMO ● ● SCOOTERPLUS DAMIANI ● PRETTY CARTIER ● ● BALLERINAS ● CARTHUSIA P.75 ● FALCONERI ● CANETTA ● CAESAR IORI

GIORGIO ARMANI ● ● FIORENTINO SALVATORE ●B FERRAGAMO ● ● PARAGON MONTBLANC ● ● ACQUA DI CAPRI ELEUTERI ● ● LA GARDENIA JIMMY CHOO ● ● VENCHI HERMÈS ●

● DIOR

P.38

IORI

VIA

DEI

DUE

MA

CEL

LI

PROFUMERIA ● CASTELLI ● GALASSIA ● BALDININI TREND ROBERTO ● BOTTICELLI ● CAMPANILE ● MARTINI ● MAX MARA ● GRACE K ● HIGH ● FITFLOP ● ARMANI JUNIOR ● PENNY BLACK ● FALCONERI ● OPTISSIMO ● ZIL ● TRU TRUSSARDI ● PATRIZIA PEPE ● MORESCHI ● FREDDY ● CASTELLI ● REBECCA ● MANILA GRACE ● OTTICA EFRATI ● CALZEDONIA ● FLAVIO CASTELLANI ● KIEHL’S ● PAROSH

● SWAROVSKI PIQUADRO ● ● ADORE VIVIANTI ● ● GEOX ● JECKERSON UNO DE 50 ● ● NERO GIARDINI AVC BY ADRIANA ● BRIGHENTI CAMPANILE ● ● ELENA MIRÒ BOSS STORE ● ● DOPPELGANGER ● REMAX ELISABETTA ● MOLESKINE FRANCHI BY CELINE B ● PROFUMERIA CASTELLI ●

LIVIANA CONTI ●

PERSONA ● FORNARI E FORNARI ● MARELLA ● ANDREA FABIANI ●

GALLO ● FAUSTO SANTINI ● CESARE PACIOTTI ●

GENTE ROMA ●

VIA BEL SIA NA

● MICHAEL KO RS ● OMEGA

● MAJE ● GRATIAE COMPTOIR ● DES COTONNIERS ● EL GANSO ● LUISA VENIER ● POLO SPORT

O

● CELINE ALVIERO MARTINI ● ● BRIONI NOMINATION ● ● CASTELLI ASH ● ● SWATCH PURE ● ● LORO PIANA STUART BRANDY ● WEITZMAN & MELVILLE ● ● HAUSMANN & CO MICARELLI ● FEDERICO EMANUELA ● BUCCELLATI CARUSO CAPRI ● ACQUA CHOPIN ● ● DELL’ELBA PINKO ● ● ALBERTA F ERRETTI FABIO D ● GUESS ●

VIA BO CCA DI LEONE

● MAX MARA

LOUIS ● VUITTON VAN CLEEF ● & ARPELS

VIA MAR IO DE’F

● BULGARI

● GUCCI

SALVATORE FERRAGAMO ● HARRY WINSTON ● BURBERRY ● BATTISTONI ● ERMENEGILDO ZEGNA ●

CHURCH’S ● TIFFANY & CO ● VIA B E LSI ANA

TOD’S ● DOLCE & GABBANA ●

FRANCESCO ROGANI ● MAX & CO ● VILEBREQUIN ●

Piazza Mignanelli

VIA DE L CO RS

P.71

IL BISONTE ● RENÉ CAOVILLA ● BALENCIAGA ●

GUCCI ● LORENZO CARMIGNANI ● SPORTMAX ● STELLA MCCARTNEY ● FRATELLI ROSSETTI ● MARINA RINALDI ●

P.37

ALCOZER ● 7 FOR ALL MANKIND ● TIE SHOP ●

PEUTEREY ● NIKI NIKA ●

VI A BEL SIA NA

Laduré e

COLOMBO ● HERNO ● TARTUFI & FRIENDS ●

FIO RI

MARTINO MIDALI ●

VIA MA RIO DE’

FRAGIACOMO ● I CINQUE ●

DEHA ● QUETZALCOATL CHOCOLATIER ●

LARA ●

VIA BOCCA DI LEONE

GOCCO ●

A

DARIO VIS ●

V IA BE L SIA N

VIA MA RIO DE’

FIO RI

P.34

● A TESTONI ● MONNALISA ROBERTO ● CAVALLI AVC BY ADRIANA ● V CAMPANILE ● IRO ● BLUMARINE ● LES COPAINS

OFFICINA PROFUMO FARMACEUTICA DI SANTA MARIA ● NOVELLA

● MARISA PADOVAN ● LA PEONIA

● JU'STORE ● IL PORTONE

LA ZUCCA ● STREGATA HAUTE ● PARFUMERIE

MARIO GALLO ● CALVO

● MALO

● COS ● & OTHER STORIES ● ZENDRINI ● ALYSI

EDDY ● MONETTI

BRUNELLO ● CUCINELLI

VIA BOCCA DI LEONE

VIA BORGOGNONA

VIA BORGOGNONA

Pia zz a Di Sp ag na VIA BOCCA DI LEONE

CUOIERIA ● FIORENTINA ● ANDREUCCI

VIA BEL SIA NA

● COSE

● ADORE ● ABITART

● FLIRT ● CLIO

VIA DE L CO RS O

VIA BORGOGNONA

WOLFORD ● L'OCCITANE ● ACQUA DELL'ELBA ● ● SWAROVSK I PANDORA ● TOUS ● LUISA SPAGNOLI ●

LILIA LEONI ● GIOCATTOLI ●

Featured In This Issue

Café

Non-Global Blue Retailer

Global Blue Retailer

Via Borgognona

Via delle Carrozze

VIA FRAT TINA

VIA CO ND OT TI

VIA FRATTIN A VI A F R ATT IN A

VIA CO ND OT TI

CE

VIA DEL LA CRO

RR OZ ZE

VI A DE LL E CA

RR OZ ZE

VI A DE LL E CA

RR OZ ZE VIA DE LL E CA

VIA CO ND OT TI

OC E

VI A DE LL A CR

OC E

VI A DE LL A CR

70 | R O M E G U I D E

VIA DEL CORSO AREA Via del Corso (North)

Via del Corso (Central) CAMPER ● BRANDY & MELVILLE ●

Piazza Del Popolo

● ALFIERI

VIA

ELLA

VIA BELSIAN A

V IA DE L

GA M BE

RO

VIA DE L LA

VIT E

● TISSOT P.38 ● DAVID MAYER NAMAN ● CALZEDONIA ● MANGO ● SWATCH

VI A IN LU CI N A

INTIMISSIMI ●

● PIKOLINOS ● MISS SIXTY

V I A D I S A N G I ACO M O

ELISABETTA FRANCHI PERLA INGLOT MC2 SOLARIS COCCINELLE

Piazza del Parlamento

DAN JOHN ●

A RES L' IM P DEL VIA

VIA VITTORIA

Piazza Colonna

VIA DELLA CROCE

Non-Global Blue Retailer

AU DI A

Featured In This Issue

Galleria Alberto Sordi

● BRACCIALINI

TIM MONDO WIND INTIMISSIMI SHOPIE CHARLOTTE STROILI CALVIN KLEIN PANDORA VODAFONE NAU CHOPIN CARMENS

VIA SA N CL

● ZARA

OYSHO ●

● ● ● ● ● ● ● ● ● ● ●

HOYA ●

Piazza di San Silvestro

CALVIN KLEIN JEANS ●

LIU JO UOMO MORELLATO ALCOTT PEPE JEANS MANILA GRACE BEC BERNABEI SIMONA INTIMISSIMI UOMO DA VINCI FRANCESCHINI

TIT E

LUXURY OUTLET ●

DAMIANO ● PRESTA ● BOGGI

● ● ● ● ● ● ● ● ● ● ●

VIA DEL L E CO NV ER

VIA DEL PA RL AM EN TO

VIA DI SAN TA MARIA IN V IA

● ● ● ● ● ●

BOGGI ●

DI R VIA

Global Blue Retailer

● WYCON ● DISNEY STORE ● GRILLI

BE TWEEN ●

Largo dei Lombardi

I

● POLO RALPH LAUREN ● YAMAMAY ● OTTICA EFRATI ● ALDO

COCCINELLE ●

GAP ●

N D OT T

VI A FR AT TIN A

VIA DEL CORSO

REDFORD ●

LUXURY OUTLET ● 7 CAMICIE ● SISLEY ● DAVID HAMILTON ● CORNER ● CARPISA ● PRIMADONNA ● HAUSMANN & CO ● ACCESSORIZE ● PUMA ●

VIA DEL CORSO

IC I

O

TEF

Piazza di San Lorenzo in Lucina

VIA DEI GRECI

VIA DEL CORSO

FOOT LOCKER ●

V IA C O

● SWAROVSKI ● INTIMISSIMI UOMO ● YAMAMAY ● FALCONERI ● PATRIZIA PEPE ● ASOLE E BOTTONI ● NARA CAMICIE ● KIKO NON A ● SANDRO FERRONE ● TEZENIS ● G.D.V. ● MARC O’POLO ● COLONNA ● LUISA SPAGNOLI

● SISLEY

NIKE ● PON

UIN

FLORENCE ●

N O VA

AB

IO C A

● LIU JO

VIA BOR GOG

VIA DI GESÙ E MARIA

TERRANOVA ●

DEI

KIPLING COVER STORE BERNABEI ADELE ALTMAN SUBDUED KRUDER

● LAB SHOES

BATA ● SEPHORA ● MAC ● KIKO ●

V IA

● ● ● ● ● ●

NUVOLARI ● OTTICA SOLE ●

VIA DEL CORSO

N TO N

NEROGIARDINI LUSH 7 CAMICIE AS ROMA STORE TIMBERLAND

● PULL LOVE ● MARCO

HAVAIANAS ● V IA A

● ● ● ● ●

AW LAB ●

DADADA ●

FENDI ●

LB

IO

FOSSIL ● DESIGUAL ●

FERRARI ● STORE

LLI

DE

H&M ● VA N TA G G

VIA DEL CORSO

DEL

CE

VIA DELLE CARROZ Z E

● TWIN-SET ● ZARA ● ESOTICA

VIA DEL CORSO

ORIGINAL ● MARINES

● KASANOVA

V IA

MA

● STEFANO RICCI

VI A D EL LA FON TAN

●S RIP A RTO R ENS E IA

TO

VIA

BERNABEI ● KINZLY ● LU ● RE MISHELLE ● DA PIETRO ● DAVID HAMILTON ● GRATIE ●

VIA DEL CORSO

IPE

T TA

VIA DELL ' OCA

NO

H&M ●

VIA

DE

LL

NCI EO

● CALZEDONIA ● DECCIO CARLO ● PARFOIS ● GOLDEN POINT ● ASOLE E BOTTONI ● TALLY WEIJL ● DIESEL ● GUESS

VIA BELSIANA

● BORSALINO ● ZEISS HOUSE

VIA DEL CORSO

GEOX ●

S H O P | 71

Via del Corso (South)

CHI

MAS ERG A V IA B

B U R RÒ VI A D E ’

BARONE ● TIN CA

VI A MAR CO MING

I

CELIO ●

HETT I

VIC O LO S CIA

RRA

● OMAI NOW OR NEVER ● STELLA ZETA

V IA D

M ILTÀ E LL' U

LEG IO RO M A

VIA DEL CO L

VIA DEL CORSO

VIA L ATA

● ETY ● OTTICA CANOVAI

VI A DI SAN M A R CEL LO

NO

GUTTERIDGE ● MIRIADE ● YAMAMAY ●

VIA DEL CORSO

O IM AD VI V I A D EL CA RAV ITA

VIA DI SANTA MARIA IN VIA

VIA DELL E M U RATT E

VATURI ● LA CONCERIA ●

E NT

FLORSHEIM ●

PI E TR A

VIA DI SAN TA MA RI A IN VIA

VI A DI

● C’ART OTTICA F. LA ● BARBERA

ZUIKI ● SPADA ●

VIA DEL CORSO

MOOD ● ROBERTO ANTICOLI ●

PIQUADRO ●

● SARTORIA ROSSI ● FURLA ● MASSIMO DUTTI

TIM ● DANIELLE ●

AERONAUTICA MILITARE ●

Galleria Piazza Colonna Alberto Sordi

LA FELTRINELLI ●

GALLERIA ALBERTO SORDI

VI A SS. A P O STO LI

● LA GARDENIA ● DOPPELGANGER ● EDAS

VICOLO D ORIA

STEFANEL ●

VI A DE L PLE BIS CIT

VIA DEL CORSO

SCHEGGE ●

● SHOPIE CHARLOTTE VICOLO DEL PIO M B O

● ● ● ● ●

OUTLET TEBE LEVIATAN SALOMÈ LE GROUP

● ALCOTT ● CLASS ● RIENZI

O VIA CE SA R E B AT TIS TI Piazza Venezia

Place Of Interest

PIAZZA DEI SANTISSIM I APOSTOLI

● HAMMERSMITH

MARTINO MIDALI Since the 1980s Martino Midali has been synonymous with contemporary Italian style. The designer’s architectural creations focus on cuts and prints and have won his brand followers around the world. The five Martino Midali stores in Rome reflect the label’s much-loved minimalist aesthetic and present visitors with a choice of ready-to-wear collections in a range of eye-catching prints. For the spring/summer 2018 offering there’s a strong focus on stripes and floral motifs alongside beautiful linen scarves and oversized statement necklaces, making the stores a must-visit for those seeking a playful addition to their wardrobe.

Martino Midali, Via delle Carrozze 41, 00187 Rome, +39 06 6992 1497, martinomidali.com FOR MAP GO TO PAGE 69

72 | R O M E G U I D E

VIA DEL TRITONE AREA VI TE

VI A M A

R IO DÈ FI O RI

E

VIA DI CAP O

ELL

AD RE ND

Non-Global Blue Retailer Metro

G A LL I N A C C I O O DEL

I POL VIA

JOELA ●

RI A

Global Blue Retailer Department Store

CLASS ●

N ET TE VIA

TOP 3… PIZZERIAS 2. Sforno Famed for its thick crusts and generous toppings, Sforno is the place to go for a truly filling pizza. One of the most popular is cacio e pepe, a pizza inspired by a local pasta dish. It comes with copious amounts of percorino cheese and black pepper.

Sforno, Via Statilio Ottato 110-116, 00175 Rome, +39 06 7154 6118, sforno.it

LI

L A PA

● OVS INDUSTRY

V IA D EL

● MOUNTAIN AFFAIRS STORE

● GIOIELLERIA

● STONEFLY

● MELLUSO

● MUJI

● SAXON'S

● SB LEATHER SHOP

UNITED COLORS OF ● BENETTON

Piazza Fontan a di Trevi

1. Pizzarium Pizzarium is a food landmark in Rome; its founder, Gabriele Bonci, has been called ‘the Michelangelo of pizza’.

Pizzarium’s bases are made with the same spelt flour used by ancient Roman bakers and to these are added a variety of gourmet, and sometimes experimental, toppings.

Pizzarium, Via della Meloria 43, 00136 Rome, +39 06 3974 5416, bonci.it

EL

Rinascente

DI CORI ●

BOX 51 ●

VIA DEL T R ITO NE

AC

'A

EM

P.37

NT

MR MUZIO ● TRITONE FURS ●

I SA

FUSARO ● VODAFONE ● B&H ●

D-STORE ● TIGER ● SPADA ● ALTARIVA ●

RO

VIA POL I

VI A DI SANTA MARIA IN VIA

O R TA

● REMAX

D EL M

LUISA SPAGNOLI ●

LARGO CHIGI

SALMOIRAGHI & VIGANÒ ●

LIMONI ● ANNA VIRGILI ● RIMOWA ●

Piazza di San Claudio

VI A

● SETTIMIO MIELI

VIA DEL CORSO

● UNO PIÚ

● MEDICI ● GERARD ● + VISTA ● TRIS GEMME E ● DIAMANTI

N C L AU DIO

Galleria Alberto Sordi

VIA D

V I A D E L P OZ Z E T TO

I DU

● BEDETTI

V IA D EI SA

DE

E FR

RT ITE

LE CA

VIA

AT T E

ME RC ED

Piazza di San Silvestro VISION OPTIKA ●

VIA DEL CORSO

TECH IT EASY ● SUPERDRY ● STONEFLY ● NAPAPIJRI ● TANCREDI ● NEW BALANCE ● TIMBERLAND ● VIA DEL LE CO N VE

VI A DE L LA

V I CO L

VI A DE LL A

VIA DI PRO PAGA NDA

Piazza di San Silvestro, Via delle Convertite, Via di San Claudio & Via del Tritone

3. Forno Campo De’fiori Something of a hidden gem, this little bakery offers some of Rome’s best takeaway pizza blanca, plain pizza base topped with extra virgin olive oil, which is a local favourite. For a more substantial treat, try the bakery’s fiori di zucca with courgette flowers.

Forno Campo de’Fiori, Campo de’Fiori 22, 00186 Rome, +39 06 6880 6662, fornocampodefiori.com

Featured In This Issue

IN

AR

CI O

NE

S H O P | 73

ERMANNO SCERVINO

GATTINON I ●

A

V IA

VI

DE

SI

V IA

LLA

ST

ES

SI

I

TO

BARBERINI FONTANA DI TREVI

Piazza Barberini

VI A DE LL EQ

● PINOCCHIO

RO FO

LI

CC IO

RA

A

RO

VI A R A SEL LA

E

FO

VIA RAS ELL

AN NT

L B OC CA

TT UA

VI A DE

● SANDRO FERRONE

● DOPPELGANGER

● VALLI

V I A D E G L I AV I G N O N E S I

VENE

BLUE SAND ● CLIÒ ●

A DAN JHON ●

CC H EL

IN

IN

VI A ZU

CC

ST

VIA

PU

T O R IO

FR A NC

A ● ADELE ALTMAN

LT

● CASUCCIO & SCALERA

DE A

● MAX & CO ● R.BAZZOCCHI

● SAMSONITE

VIA

● PRONOVIAS

VIA R ASE LL

DELSEY ● GATTEGNA ● ALLEMBY 101 ● UNITED COLORS OF BENETTON ●

CLARKS ● SOUVENIR SHOP ● KRUDER ● WHITE MOOD ● ESTHER ● MISS ROBERTA ● MICHAEL F ● SEPHORA ●

VIA DEL TRITO NE

AD

AP

ALTA MODA FURS ●

VI

VI

C EI

V I A V IT

CO

CR

NE

ISP

I

Z IO

A

IC A

IA N

R IF

OR

A

PU

EG

IN

GR

ASE

Few designers embody Italian chic quite like Ermanno Scervino.

Founded in 2000, the label has become synonymous with Made in Italy quality and with Italian flair. The city’s greatest art galleries inspired the design of brand’s store in Rome. Its rooms and corridors are filled with the label’s latest collections of menswear and womenswear, with pieces displayed like works of art, all centred around a grand hall showing the standout looks of the season. The store is a true must-visit for art-loving fashion fans.

Ermanno Scervino, Via del Babuino 97, 00187 Rome, +39 06 679 3173, ermannoscervino.it FOR MAP GO TO PAGE 64

globalblue.com

74 | R O M E G U I D E

VILEBREQUIN No spring/summer wardrobe is complete without fashionable beachwear, and Vilebrequin’s store, on Largo Carlo Goldoni, is the place to turn to for the perfect bikini or pair of swim shorts this season. Founded in Saint-Tropez in 1971, the French brand offers a range of colourful, graphic print swimwear which in recent years has become some of the most stylish beach attire available. In addition to classic swimwear, the store is also home to ready-to-wear collections including T-shirts, polo shirts, dresses, bags, sunglasses and scarves.

Vilebrequin, Largo Carlo Goldoni 43A, 00187 Rome, +39 06 6920 0567, vilebrequin.com FOR MAP GO TO PAGE 64

ALBERTO AMIDEI ● MUSA ●

Antico Caffè Vitti

NC

EO

S●

VIA BOR GOG

Piazza di San Lorenzo in Lucina

RZ

MA

PO

ZIO

O

ZI

AR M

DI

AR

PO

OM

M

CA

MP CA

A

V IA

DEL

L'I M P

RES

NE S S IO

MI

LA EL AD

VI

VIA

A

VI

NA ALE ADD

LA M DEL

VIA

Featured In This Issue

● SPADA

Café

VIA DEL CORSO

Non-Global Blue Retailer

LOUIS VUITTON ●

Global Blue Retailer

● PASQUALE BRUNI

R IO

CASADEI ●

IC A

POMELLATO ●

LV

P.39

I DE

● CARSHOE

F F IC

E

Piazza di San Lorenzo in Lucina ● BOTTEGA VENETA

LI U

● SAINT LAURENT

D EG

VIA DELLA M ER CE D

● BONPOINT

AUDEMARS ● PIGUET

● OFFICINA SLOWEAR ● MIGLIORANZA ● STURNI

OLIVER PEOPLES ●

I

VIT E

P.34

ELL

CRUCIANI & BELLA ●

ERT

GIOIELLERIA CRISTIANA ●

● PERSICO TIE SHOP ● ● CAMPOMARZIO70 MODARI ● ● EMPRESA FOR PETS ONLY ● ● 7 FOR ALL MANKIND MARINELLA ● ● BORSALINO

ALB

VIA DEL CORSO

IO

MONOCLE ●

OBOR ●

● FG

Piazza del Parlamento

VI A DE L L A

CHRISTIAN LOUBOUTIN ●

VIA ME TAS TAS

AMOUAGE ●

V IA

VIA FRATTIN A

CAM

VIA

V ICO

LO D E

VIA DE

L DIVI

L L A LU

NO AM

PA

● CAMPO MARZIO BANCHETTI ● ● VITTORIO BAGAGLI TANCREDI ● ● SCOTIA TEMPORARY OUTLET NEGRI ● ● CAMPOMARZIO9 PAS DE ROUGE ● PAUL TAYLOR ● ● SCOTIA ● CHASMERITALY CALZATURE CAMPOMARZIO ● ● BIARRITZ 1961 GOLF & GOLF ● ● PAUL TAYLOR SUPERCASA ● ● CENTODIECI TEBRO ● ● ALAIN PAINE V I A D EI P R E FE T TI ● IL CAMICIAIO O’BAG ● VI A IN LU CIN A OT T BECCACECE ● ● PAIC A A L CRU RLA GINTEL ● C IA N MEN I EMPRESA ● ● TO

DAVIDE CENCI ●

NON A

PHOTO: PAOLO FUSCO

NE

LL

O●

LEO

R●

V IA D EL GAM BERO

ORE

AGIO

HER

IA NA

VI C O LO DI SAN BI

NK L

DEL

BOU

VI A BE LS

R DA

ALL

ACO

IOSSELLIA NI R-01-IOS ●

ROT

DE

FR A

V IA

DI P

BAR KS B

VIA

TIN O BRO O

VIA DEL CORSO

V IA

CLEMEN

IO

VIA DEL

INO

Via di Campo Marzio & Piazza di San Lorenzo in Lucina

S H O P | 75

VIA VITTORIO VENETO AREA Via Vittorio Veneto & Via Emilia

ZILLI ●

● CAPUANO

CAVIGLIA ●

● DE SIMONE

V IA

SA R

DEG

NA VI A

A

AN

CI IN

ALBERTINA ●

IO

ELIZABETH ●

● CASUCCIO & SCALERA ● DE PASCALIS

● GOLD SKIN EXCELSIOR GALLERY ● ● TRUCCHI IL IA UBI ● S IC ● ARSENIO V IA GLOVES ● ● CARRY ON JUNIOR VERSACE ●

VE

AD VI

IA

IO

E M IL

OR

V IA

IT T

IP

AV

OR

VI

TA P

LAZ

CHE

V IA

MAR

LUISA SPAGNOLI ●

NE

TO

HELENE PROFUMERIA ●

NIMA & RAY ●

ANDREW'S TIES ● RINALDI ●

CARTHUSIA Italian brand Carthusia evokes a combination of sun, sea and earth with its new fragrance Terra Mia, which was was created by perfumer Luca Maffei. Citrusy top notes of bergamot, neroli and pink pepper contrast with a woody heart which includes jasmine, orange blossom, Arabica coffee and hazelnut. The base notes are formed by amber woods, vanilla and musk.

When shopping for this latest eau de parfum (50ml, €60; 100ml, €80) keep an eye out for Carthusia’s new collection of leather accessories; there’s a choice of pastel coloured travel pouches as well as three different travel shaving kits.

Carthusia, Via della Croce 7, 00187 Rome, +39 06 6992 3986, carthusia.it FOR MAP GO TO PAGE 69

globalblue.com

V IA

BON

CO M

PA G

NI

76 | R O M E G U I D E

PANTHEON & NAVONA AREA Via del Governo Vecchio VI

● ALEX SHOES

A

N SA IE CH

A LL DE

A VI

NI

AR

IO

NE

CE

PA

O

EA TR

I

LL

SA VE

VI

CC VE

DE

O

LT

RN

LO

VE

CO

GO

VI

L

A

FA OR LI

EG

V. D

E

IP

DE

VI

O

OR

HI

TT

IO

EM

AN

UE

LE

● FIORANGELO ● MI & CHI

O

PANTHEON

INA R IO

● A CENCI ● CASALI ● GIOREN MENTA ● GLOVES ● KLK STEREO ● SOUND

RS

● TULLI PROFUMERIA

ANGELO ● CONCEPT STORE VIA D EL SEM

CC H

AD

Y VI LETT ● AR T VR AI S . ● C 'EO O L S E C W ● IC 2 TR Y P.2 A BE OLB Z I E ● K IN A TR ● RA AS I ● IN T SO M GN A LF ELE VI RA DE D & ● ● AD RIA RO LE IO ● L E H Y ● T H I O I E CC ET 93 ● CI ON G VE O E O LI I C N .G SO N A V A I A R ● RI ID C .D LE ● M VE E L NC E L R A ● GO CA LT I C A ● A A S ’ L T L L S DE & LOT N E LO N A FI USI CO VI LU B C GI TE RA ST

A

● CAMPOMARZIO70

Piazza Della Rotonda

U R IO

● L N IN O DE T IG IA T R A ● L O L'A R N IC O CO

I

E L L E VA

RC ● ME

O

O LO D

N

HI

A

VI

ER

CC

VI

S T IN

II

A V IA DE L L A MIN ERV

VIA D. ROTONDA

● REPLAY

GEORGE’S ● PEPITA ● LE ARTIGIANE DI ROMA ● CARTOLERIA PANTHEON ●

● STILOFETTI A V. D . P

NA

SS

V GO

E OV

A

A FO

DEGLI ● EFFETTI

CO

THE PLACE ● CLARKS ● IL PAPIRO ●

OTTICA ● CHAPEAU

SAL ITA DE’C RES CEN ZI D RIEN ZO ●

Piazza Capranica

ALL O

AN MORG

IA ● V IV

LI

ELL

BARUFFI ● ANTICOLI GIOIELLI ●

●

EL

VIA D

Piazza Rondanini

O S E N IC ● AR LLI ● VA O B IA N E Z ● ET V E LV ● LE VI A DEL CO R

BRI

ICO

ARTE ORAFA ●

I GA

DEL F

V I A C . A N TO

ALESSANDRA GIANNETTI ● DEGLI EFFETTI ● MASSIMILIANO ARPIGA ●

ZO

U

A OV

V I A DE

O LO

● COSIMO COLONNA ● EX ● DANAE ● CARTOLERIA DEL PANTHEON ● MBT ● MOLESKINE NIN A

LENA

VIA DE L P OZ

Y P E N NA N E ●L

E CC H I O

L'AUTRE CHOSE ● DAVIDE CENCI JUNIOR ●

G

ER N O V OV

A VI A D. M A D D

● TERRACINA

VIA DELLE COPPELLE

L

VIC

DE

VIC

Via della Maddalena, Piazza Capranica, Via degli Orfani, Via della Minerva, Salita de’ Crescenzi & Piazza della Rotonda

CASTEL ROMANO DESIGNER OUTLET Just 20 minutes from Rome, Castel Romano Designer Outlet offers more than 200 designer labels, all with savings of up to 70% on the recommended retail price. It is open all year round and is the ideal place to shop some of Italy’s most famous brands, including Alberta Ferretti, Ermenegildo Zegna, Moschino and Versace. With daily shuttle bus services from Rome’s city centre, nine eateries and an on-site tax refund service, it offers a perfect day out.

Castel Romano Designer Outlet, Via Ponte di Piscina Cupa 64, 00128 Castel Romano, +39 06 505 0050, mcarthurglen.com Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Featured In This Issue

S H O P | 77

VIA COLA DI RIENZO AREA Via Cola di Rienzo MERCEDES BENZ ● DESIGN OPTICAL ●

VI A AL E SS

A ND RO FA

Coin Excelsior

● COLONNA ● GUJA

VI A LU CR

R NE SE

EZ IO C A RO

● VERONICA TOSCANO ● SWAROVSKI

● BIALETTI

VI A MA RC

E VI A CIC ER ON

LO NN A AN TO NI O CO CELLUPRICA ●

DIEGO CATALDI ● MILLEOCCHIALI ● MANILA GRACE ● INTIMISSIMI ● ARMONY ● TIE SHOP ● BALLIN ● CENTODIECI ● WIND ● CARPISA ● CALVIN KLEIN JEANS ●

● ● ● ●

● GAJ ALDO ● ● ● ● ● ●

VIA TA CIT O

3 MILK L'OCCITANE CARLA G SUBDUED BRANDY & MELVILLE VI A O R A ZIO

TOMMY HILFIGER ● LIZA ● FAMAR ● TRIUMPH ● TOWER ● MOSCOT ● WEEKEND MAX MARA ● ANGELO DI NEPI ● ASOLE E BOTTONI ● MAX MARA ●

VIA OVIDIO ● RAFI RUBEN ● 7 CAMICIE ● ESOTICA ● BRIAN CRESS ● PAUL TAYLOR ● OPTISSIMO ● ABITART ● PROFUMERIA BERTOZZINI ● CASTRONI

VI A TE R E NZIO ● PANDORA ● O'BAG STORE ● EREDI PISANÒ ● THUN ● SPADARELLA ● FURLA ● LOVABLE ● THE BODY SHOP ● ACCESSORIZE ● POLLINI P.32 VIA ● MAMILLA ● GENTE OUTLET P R O P ER ZIO ● NAU ! ● RAGGI ● LIU JO ● PAUL BIANCO ● BOGGI

VIA SIL LA

VI A AT TILIO R EGOLO SALMOIRAGHI & VIGANO ● FALCONERI ● KIKO ● SWATCH ● DODO ●

LA TAVOLA ELEGANTE DOPPELGANGER THE BRIDGE CLICHÈ

GOLDEN POINT ● DAVID MAYER NAMAN ● TIM ● LUIS SPAGNOLI ● CHOPIN ● BENETTON ● DANY BABY ● STEFANEL ● VI A FA BIO MA SSIMO ZARA HOME ● DAVID SADDLER ● MICHAEL KORS ● SABON ● TWIN-SET ● FRANCESCHINI ● INTIMISSIMI UOMO ● COCCINELLE ● NUVOLARI ● FABIO DE MARCO ●

VIA COLA DI RIENZO

VIA EZ IO

● TRANCANELLI

VIA COLA DI RIENZO

PULL STOP ● FLYING TIGER COPENHAGEN ● OTTICA TAGLIAFERRI ● MONDADORI ● PENNY BOUTIQUE ● GIORGIO RUBEN ●

● YAMAMAY ● RAFI RUBEN OUTLET

TIFFANY & CO ● VI A PAO LO EMILIO

VIA VIRGILIO

● ● ● ● ●

MANI DI FATA LACOSTE GEOX NIKE WHITE

GENTE ROMA ● FELLINI ● COLLAGE ● TIMBERLAND ● GUESS ● NARA CAMICIE ● CHLO ● SISLEY ● PETIT BATEAU ● ORIGINAL MARINES ●

● DESIGUAL ● FELLINI ● RAGGI ● DAN JOHN ● DICKINSON

PHOTO: JÜRGEN MANGELSDORF CC BY-NC-ND 2.0

DID YOU KNOW? Galleria Borghese, set in picturesque Borghese Gardens (pictured), is one of Rome’s most celebrated museums and has a new patron, Roman brand Fendi. To mark the 20th anniversary of the museum’s restoration, and as a part of the new partnership, the gallery will be home to the Caravaggio Research Institute and over the next three years will stage exhibitions of works by the Italian painter in partnership with the brand.

Galleria Borghese, Piazzale del Museo Borghese 5, 00197 Rome, +39 06 841 3979, galleriaborghese.it Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

78

WHEN YOU SHOP THE WORLD, SHOP TAX FREE

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year?

Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

Refund Office Details

Wherever you shop, ask for a Global Blue Tax Free Form.

Rome Fiumicino Airport Terminal 3, Departures Airside Schengen Area Terminal 3, Departures, Check-In Area (Desk 330)

2. Claim When you’re heading home, at your point of departure visit customs to get your Tax Free Forms stamped before collecting your refund at one of our Refund Offices.

Spend a minimum of €154.95 and save up to 15.5% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Downtown Rome Rinascente (1st floor next to the customer service desk), Via del Tritone 61/Via dei Due Macelli 23, 00187 Rome Forexchange Maccorp, Via del Caravita 6, 00186 Rome Pantheon, Piazza della Rotonda 68B, 00187 Rome Trevi, Via del Lavatore 88A, 00187 Rome

Contact taxfree@globalblue.com +421 232 111 111 83

86 89

SHOP TAX FREE APP

It’s your world.

Shop Tax Free with confidence.

The free SHOP TAX FREE app makes tax refunds easier than ever.

New features now added: • • • •

Live refund tracking Refund Calculator Store locator Tax rates and rules

Download the new SHOP TAX FREE app today

SHOP TAX FREE

80

中文翻译

40: ADVENTURES IN WORKWEAR 职业装大冒险 2018年春夏季秀场上，意 大 利主流男装 品牌打开了办 公室着 装 新视 界。Beth Druce报 道 从很 大 程 度 上说，现代两件 套西服 — — 无 数 人 的工作制服 — — 是博·布鲁 梅尔（Beau Brummell）的发明。作为英国摄 政 时期男士时 尚的主宰者，布鲁 梅尔对19世 纪 初流行 一 时 的 浮 华 着 装 风 格 嗤之以鼻，反而十分推崇剪 裁 更 为 讲 究的整 套服 装 — —由一 件深 色 外 套、一 条尺寸 标准 的长裤、一 件 熨 烫 整洁的 衬 衫 和一 条 领巾组 成。快 进 到200多年后的 今 天，虽然

上图：乔治•阿玛尼2018年春夏

领巾或许只为服 装收 藏 者而 存 在，但两件 套西 服仍然是 绝 大多 数男士的日常必 备 装 束。随 着 意 大 利男装设 计师 纷 纷将注 意力 投向当今办 公室着 装，两件 套西服 亦成 为了本 季度的 重 头 戏。 芬 迪（Fendi）创意 总监 Silvia Venturini Fendi选 取了典 型的传 统 职 业 装（一 套 棕 色 细 条 纹西 装、一 套灰色 双 排 扣 格 子西 装、一条丝 绸 领 带、一双 乐福 皮鞋），并用它们 搭配 更休 闲、更非常 规 的单品，包括毛皮 棒 球夹克，袖 子为麂皮 的开襟 羊 毛 衫 和色调 鲜 艳 的雨衣。许 多 套 装 扮 都是 上半 身衬 衫加西 装 外 套，齐整 挺 括；下半 身则是 短 裤 搭浅帮 鞋 ,惬 意休 闲。Silvia Venturini Fendi将这 种风 格 命名为“ 半 Skype装 扮”。 正如时尚批 评 家 Tim Blanks在《时装商业 评论》（Business of Fashion）网站上 所写的：“ 你 在 Skype上参加电话会 议时，人们只 看 得到 你的上半 身，所以应该 把 心思 花 在 这 儿。至于 下半 身，你大可以为所 欲 为。” 好 吧，也许还 不

照片: © GORUNWAY.COM

TRANSLATIONS

81

至于为所 欲 为；Silvia Venturini Fendi心里 想 的，是 红色 格 纹 短 裤 搭配 皮革拖 鞋，配 有踝部 护具 的淡黄色 骑马裤，以 及耐磨且 防水 的工 装 裤。 芬 迪 还 与艺 术 家 Sue Tilley合作，将许 多 寻 常的办 公室物品 — —台灯、茶 杯、香蕉— —印 在 衬 衫上 或 绣 在 夹克 上。对 于Silvia Venturini Fendi而 言，这 样 做完 全 是为了汲取职 业 装 束 之 精 华，并让它变得更有魅力。 “ 职 业 装 衣 橱已 经变成了一 种 混 合风 格， 包 罗了西装、运 动休闲装 及 适合旅行的面 料。”《金 融 时 报》（Financial Times）的Nick Remsen评论 道，“今 天，重要 职位 所承担 的责任 远 不止于会 议 室范围内。”他 补充 道。看 起 来，在 创作 春 季 新品的过 程中，Marni的 创意

长裤则与充 满 金 属质感 的起 皱飞 行夹克 相映 成 趣。 针对 那 些不愿在 工作日装 束 上 随便 应付 的 男士，乔治·阿 玛尼 还 将 细 条 纹 及深 蓝色 用在 了单排 扣上。最 后，六套引人注目的白色西 装 再 次 展现了纹 理 上 的简单反 差 所带来的独特魅 力。走秀 过 程中，“ 阿 玛尼制造”的字 样 投 影 在 T台之 上。它仿佛 在 提 醒着人们：就西 装而 言， 还没有 哪一 种风 格 是该品牌未曾展 示 过的。 博·布鲁 梅尔不 仅 着 装 风 格 生气 勃勃，据 传 言 称他每天要 花 五个小时来打 扮，还 要用香 槟 酒来擦 亮 他的靴子。这 些 仪 式 或许都 不适 用于 现代 的职 场男士，但 意 大 利设 计师们 显 然 十分 享受与这 种 精神 遥 相呼应 的、轻松 愉 快 的办 公 室着 装 风 格。

职 业 装 衣 橱 已 经 变 成了一 种 混 合 风 格 , 包 罗 了 西 装 、运 动 休 闲 装 及 适 合 旅 行 的 面 料 总监 Francesco Risso也 考虑 到了这一点，系列 西 装饰 有 对比 鲜明的色 块、细 条 纹 和 拼 缀 面 料。衬 衫的 领口随 意 地 敞 开，领 带也被 拉 松 了，看上去男士们 正在 逃离办 公室，即将开展 一次 大冒险。走秀 结束后，Risso表 示 这 些服 装 必 将“冲 击 一座城 市的着 装 风 格。” 葆 蝶 家（Bottega Veneta）创意 总监 Tomas Maier对色 彩及概 念 主义 的运用 可谓 轻车熟 路。本 季他 趁 此良机，为男士办 公制服注 入了 新 鲜 活力。西 装 外 套被 截 短 的 带口袋 工 装 夹克 取代，样 式包括 饰 有品牌 标 志性 intrecciato编 织 工 艺的 棕 色 麂皮 款。除 此 之外，还有用丝绸 或 有光泽的厚重 皮革制成 的 宽 松 战 壕 风 衣。这 些服 装是为 现代 都 市型 男打造 的，而 不是 那 些 努力遵 照严格 的办 公室着 装 要求的人，因此作 品的设 计更偏重职 业着 装舒 适 的一面。配色 则 是设 计师们 可以真正大展 身手的地 方：从镶 亮 片的浅 粉 色 皮夹克，到天 鹅 绒制成 的淡黄 绿 色 拉链飞 行夹克，一应俱 全。 素来 是 奢 侈职 业 装 代 名词 的乔治·阿 玛尼 （Giorgio Armani）将品牌 的 “ 精 华 之处”发 扬 光大。这其中就包括了80年 代 为人们 熟 知且深 爱的经典双 排 扣灰色 丝 质西服；为了表 现 出摩 登的感觉，它们 的剪 裁 略加紧凑。系列中的许 多 作品都采用了灰色 系的色调，在 这 趟 关于质 地 与纹 理 的 旅 途中，每一 件单品都是 对中性优 雅 的不同演绎。休闲的工人 风 格 卡其 裤 和烫 金 拉链 厚夹克 搭配 在一 起；颜色 暗淡 的羊 毛 格 子 globalblue.cn

50: ART AT THE HEART OF THE HOME 家居艺术 意 大 利最好的四家室内设 计品牌之中， 有两家是由时装品牌发 展而来，另外两 家则是 从创意家居用品起 家。奢华的风 格和至 臻的手工 技艺是它们的共同 点。Rebecca Rhys-Evans带 您了解 意 大 利风 格 并不只 集中体 现 在时尚领域；该国 的室内设 计师 和家居品制造商同样受 到了世界 各地 顾客的青 睐。他们 之 所以备 受赞 誉，部 分 原因在于对 意 大 利精湛 手工 技 艺的传承 和坚 持 使 用精品材料的原则。虽然 发源于斯 堪 的纳维 亚半岛和日本 的流行 设 计风 潮 均 深 受由来已久 的实用观 念 之 影响，意 大 利室内设 计 遵 循 的却 是 一 种 截然不同的、极 致 奢 华 的审 美 理 念。精 美 的手绘陶 瓷 和华丽的丝绸 坐 垫自然是 屡见不 鲜，意 大 利人也向来不羞于大 胆 搭配色 彩 与印 花。有些 奢 侈 家居品牌 是 靠创作 独 立单品起 家，还有一些则是 先在时尚 世界 创造了口碑， 然 后再 涉足 室内设 计 领域。 Piero Fornasetti是20世 纪 最 著名的意 大 利 创意人士之一。作为 一名来自米 兰的画家、雕 刻 家 和室内设 计师，他以幽 默 生动、博采众长的

82

今，Alessi不 仅是 意 大 利最炙手可热 的厨具品 牌；凭借 时钟 和灯具等形 形色色 的 精 选 单品， 作为家居品牌 的它同样 在国际市场引领浪潮。 不少极富盛名的意 大 利时尚大 牌 也 纷 纷涉 足家居 领域，Missoni便是其中最 值得 注 意的之 一。现由创始家 族 的第三代 执 掌的Missoni十分 注 重 家庭 的 重要意义，这一点不 仅体 现 在品牌 产业 上，亦可见于其设 计之中。于1953年 和丈 夫 Ottavio联 袂 创立品牌 的Rosita Missoni认 为，家 应该是 一 个温 馨的空间，能 让 人 随 意平 衡 于工 作 与玩耍之间。“ 按照我 的 方 式 布置 房间，那就 意 味 着 创造 一 个井 然 有序而并不正 式、功 能齐 备且氛围温 馨的 栖息 地。”她说 道，“ 我 的家永 远向偶 遇 的或刚 好经 过的路人、来来 去 去的家 人 和不 期 而 至 的朋友 敞 开大门。”原名为Rosita Jelmini的她，一生都 与织物生 产 有 着密不 可分 的联 系。Jelminis家 族 拥有纺织品制造商 T& J Vestor一半 的产业；1983年，Missoni Home室内 设 计系列正 式 发布，该 公司也自然而然成 为了 Missoni的合作伙伴。 在 Missoni Home系列当中，依然可以 看见熟 悉的彩色 Z字设 计 元 素。上世 纪 60年 代，正是Z 字 型针 织 纹 样 让 Missoni声名鹊起，它至今仍 是 品牌 的一大标 志。在一系列饰品、家具 和床具 用品上，彩 虹色 的 斜 条 纹 屡见不鲜。作为 最早 从秀 场 转入客厅的意 大 利品牌 之一，Missoni已 然 证明：无论是 家居 还 是 衣 橱，时尚感 都同样 重要。如 今，该 公司已是 意 大 利最成 功的室内 设 计品牌 之一。 古驰（Gucci）是 另一家涉足家居用品的卓

照片: MAX ZAMBELLI

风 格而 著 称，据 称他共完 成了约11000件 作品； 他的名字已然成 为了意 大 利室内设 计 的代 名 词。自1988年他 与世 长辞 之后，其子Barnaba继 承了家 族 产业，坚 持自主 生 产，而这 正是 意 大 利 手工 艺 文化的一大 基 本元 素。 该品牌 最 著名的 创作 主 题 当属 Lina Cavalieri的肖像 — —后 者是 一 位20世 纪 初的歌 剧演 唱 家，其 非凡美 貌 与独特魅力常常为人 赞 美。1952年，Fornasetti在一本杂志 上 看到了她 的 面 孔，一 眼 便 着了迷。于 是 乎，他 把Cavalieri的 肖像用到了许 多产品身上，创造 出令人惊 叹的设 计效 果。Fornasetti放飞想象，在他的著名瓷 器 作品上 对Lina Cavalieri进行了多种 演绎，例 如小 丑、小 偷 和阿拉伯 公主。如 今，该品牌还 生 产 地 毯、灯具、墙 纸、织物、瓷 砖、珠 宝、丝巾和家用 香 氛等产品。 Alessi品牌 的起源则 更具 实用主义色 彩。它 由Giovanni Alessi创立于1921年，最初只 生 产小 型的铜、黄 铜 和银制家居用品。20世 纪 50年 代，Giovanni之子 Carlo接 管 家 族 产业，将Alessi 转变成 为 一家生 产时尚别 致而又不失实用性能 的单品的公司。作为 一名经 过专业训练的工 业 设 计师，Carlo开始与其他设 计师 及建 筑 师 合 作，为 许 多酒店及个人 顾客 生 产各式 各样 的产 品。1978年 与Richard Sapper联 合 创作 的浓 缩 咖 啡 机 大 获 成 功，80年 代 与Philippe Starck合作 推 出的 柠 檬 榨 汁 器 Juicy Salif亦风 靡 一 时。与同时 代 的其他品牌 相比，Alessi为顾客 提 供了一 种 非 常与众不同的家居设 计；它 在 满足功 能需 求的 同时，展现了凝 结匠 人心血 的手工 艺之美。如

上图：Missoni Home Springtime 春季家居系列

83

РУССКИЙ ПЕРЕВОД

越 意 大 利时尚品牌。和 在 家居设 计 领域 深 耕已 久 的Missoni不一样，古驰 直到去 年才在 创意 总 监Alessandro Michele的引领 下迈出这一 步。和服 装设 计 一样，Michele鼓 励顾客 根 据 个人品 位定 制作品。正如他 所言，他 希望自己的设 计能 “为 屋宇添 加一 份古驰 式的当代 浪 漫 主义 风情”。 Michele为 Gucci Décor系列创作了许 多图案，例 如蜜 蜂、老虎、飞 蛾 和 蛇；它们 被手绘在瓷 器 、 蜡 烛、法 式 屏风 和丝绸 墙 纸 等产品上，又 或 绣 在 Итальянские бренды мужской одежды 垫 子上。 представили свежий подход к дело古驰、Missoni、Alessi和 Fornasetti是四家截 然不同的品牌，然而它们 都 有 着对 于卓越 品质的 вому стилю в коллекциях весна-лето 执 着 追求。无论 您是在物色厨房用品还是印着章 2018, – рассказывает Бет Дрюс 鱼图案的法式 屏风，意大利设 计品牌创作的产品 一定会为您呈现不 可思议的手工艺水准。 Изобретателем костюма-двойки, ставшего

40: ADVENTURES IN WORKWEAR ПРИКЛЮЧЕНИЯ ОФИСНОЙ ОДЕЖДЫ

78: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的30多万家商店消费 时，环 球 蓝联购物 退 税 服 务（Global Blue Tax Free Shopping）为 您节省购物 开 销。 每 年 约有两千六百多万名旅客 享用环 球 蓝联 (Global Blue）的购物 退 税 服 务，何不加入他们 的行列？您只需 在 购物时留意 环 球 蓝联 (Global Blue）的蓝 星标 志，或 直 接问询商家是 否提 供 环 球 蓝联（Global Blue）退 税 服 务，然 后 遵 循以 下简单 的退 税流 程即 可： 1. 购物 消费 无论 您 在哪里 购物，请向商家索要 环 球 蓝联 退 税 表格（Global Blue Tax Free Form），并 保存 票 据。 2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 表格和 相关票 据，获 取海 关印章，然 后再到环 球 蓝联 的退 税 点领 取 退 税 款。 联 系方式： taxfree@ globalblue. com +421 232 111 111 最低消费154.95欧 元即 可申请 退 税，能 够 节省 高达15.5%的商品购买 价。请注 意：您 收 到的退 税 款 是 增 值 税减去环 球 蓝联 的手 续费。如果您 选 择 现 金 退 税，部 分机 场 还 将以 退 税申请 表为 单位收取 现 金 退 税手 续费。 globalblue.cn | globalblue.ru

рабочей униформой современных мужчин, считается Бо Браммел – повелитель мужской моды эпохи Регентства в Англии. Он сторонился излишнего франтовства, столь популярного в начале XIX века, и предпочитал более продуманные комплекты: темное пальто, длинные брюки, идеально отутюженную рубашку и шейный платок. Прошло больше 200 лет, и если платок сохранился только в гардеробах модных смельчаков, то костюм-двойка по-прежнему занимает особое место. И новые коллекции итальянских дизайнеров доказывают это. Креативный директор Fendi Сильвия Вентурини Фенди взяла за основу классические деловые вещи (коричневый костюм в полоску, костюм с двубортным пиджаком в серую клетку, шелковый галстук, кожаные лоферы) и уравновесила их повседневными и менее традиционными: меховыми бейсбольными куртками, кардиганами с замшевыми рукавами и дождевиками с цветными вставками. Многие образы состояли из делового верха (рубашки и пиджаки) и непарадной нижней части (шорты и сандалии). Сильвия Вентурини Фенди назвала это «комплект для переговоров по Skype». Модный критик Тим Бланкс в статье для сайта Business of Fashion прокомментировал эту идею так: «Когда вы разговариваете по Skype, собеседник видит только верх, и на него направлены все усилия. А за кадром – и удобная одежда не будет преступлением». Пожалуй, преступления в этом и правда нет: в качестве нижней части костюма Сильвия Вентурини Фенди предложила красные хлопковые шорты с кожаными сандалиями, кремовые легкие штаны

84

со свободными манжетами и яркие водонепро‑ ницаемые военные брюки. Сотрудничество с художницей Сью Тилли привнесло в коллекцию изображение предметов, обитающих в любом офисе: настольной лампы, чашки с чаем и банана. Они появились в качестве принтов на рубашках и вышивки на пиджаках. Все вместе позволило Сильвии Вентурини Фенди наделить корпоративный гардероб дополни‑ тельной обаятельностью. «Офисный дресс‑код превратился в гибрид: это и костюм, и одежда для спорта и отдыха, и ткани, в которых приятно путешествовать, – комментирует Ник Ремсен в материале Financial Times. – Сегодня большие должности подразумевают обязанности, которые не ограничиваются совещаниями в переговор‑ ной». Видимо, именно об этом думал креатив‑ ный директор Marni Франческо Риссо, работая над весенним обновлением: на его костюмах появились контрастные вставки, тонкие полосы

самых разных вариациях, в том числе – из корич‑ невой замши с фирменным плетением intrecciato. Появились просторные тренчи из шелка и плот‑ ной блестящей кожи. Дизайнер сосредоточился на комфортной части делового стиля: эта одежда больше подойдет современным метросексуалам, чем тем, кто пытается найти себя в официальном дресс‑коде. Но в цветовом решении Майер дал волю фантазии по‑настоящему: в коллекцию во‑ шли бледно‑розовый кожаный жакет с блестками и зеленовато‑желтая велюровая куртка‑бомбер на молнии. Коллекция этого сезона Giorgio Armani представляет собой собрание лучших разработок бренда. В нее вошли шелковые серые костюмы с двубортными пиджаками, которые появились и были очень востребованы в 1980‑е. Современную версию отличает чуть более зауженный крой, вписавший их в современный стиль. В коллекции преобладает серая палитра, и каждая вещь здесь

и пэчворк. Расстегнутые воротнички и осла‑ бленные галстуки создавали впечатление, будто мужчины вырвались из офисов и отправились навстречу приключениям. После показа Риссо пояснил, что эта одежда предназначена для городской жизни. Томас Майер, креативный директор Bottega Veneta, склонен к ярким цветовым и концепту‑ альным решениям. В этом сезоне он наслаждался возможностью вдохнуть новую жизнь в офисный гардероб. На смену блейзеру пришла укорочен‑ ная рабочая куртка с карманами: она доступна в

Сверху: Fendi весна-лето 2018

– путешествие в мир текстур и вариация на тему нейтральной изысканности. Повседневные брю‑ ки‑чинос в рабочем стиле были представлены на подиуме в сочетании с застегнутыми анораками, а потертые шерстяные брюки в клетку – с сере‑ бристыми мятыми куртками‑бомберами. Для тех, кто не может позволить себе столь непринужденный стиль на работе, Giorgio Armani добавил костюмы с однобортным пиджа‑ ком – темно‑синие и в тонкую полоску. Финаль‑ ным аккордом стали шесть ослепительно белых костюмов, которые еще раз подчеркнули силу контраста текстур при лаконичности цвета. Во время показа на подиум проецировались слова «Made in Armani» – этакое напоминание о веду‑ щих позициях модного дома в сфере мужского костюма. Говорят, Бо Браммел одевался и переодевался по пять часов в день, а ботинки начищал шампанским. Пожалуй, современным работающим мужчинам эти ритуалы уже не подходят. Но судя по всему, итальянские дизайнеры нашли столь же жизнерадостный подход к офисной одежде, которая напоминает о великом денди.

ФОТО: © GORUNWAY.COM

Офисный дресс-код превратился в гибрид: это и костюм, и одежда для спорта и отдыха, в которой приятно путешествовать

85

50: ART AT THE HEART OF THE HOME МОДНЫЙ УЮТ Два из четырех ведущих интерьерных брендов Италии начинали с дизайна одежды, два других – с товаров для дома. Их объединяет склонность к роскоши и первоклассное мастерство, – рассказывает Ребекка Риз-Эванс Итальянский стиль проявляется не только в моде; местные дизайнеры интерьеров и производители товаров для дома славятся во всем мире. Для многих характерна особая любовь к национальному мастерству и изысканным материалам. Если популярные интерьерные тренды Скандинавии и Японии продиктованы врожденным чувством практичности, то итальянский дизайн построен на совершенно другой эстетике, отличающейся завидной роскошью. Неотъемлемыми элементами являются изящная керамика ручной росписи и великолепные шелковые подушки, да и вообще итальянцы никогда не стеснялись яркой палитры и красочных узоров. Мировая слава пришла к ряду дизайнерских брендов благодаря их выдающимся творениям, другие же сперва добились популярности в мире моды, после чего направили свою деятельность в новое русло. Пьеро Форнасетти остается одной из самых известных творческих личностей Италии 20 века. Юмористический подход и эклектичный стиль этого миланского художника, скульптора и декоратора, создавшего более 11 000 предметов интерьера, принесли ему небывалую славу. У многих его имя стало ассоциироваться с итальянской индустрией дизайна. После смерти Пьеро в 1988 году, его сын Барнаба продолжил Сверху: тарелка Fornasetti с изображением Лины Кавальери

семейный бизнес и сохранил производство на дому, что является важным элементом итальянской ремесленной культуры. Самый известный мотив бренда – лицо Лины Кавальери, оперной певицы начала 1900‑х годов, ставшей знаменитой благодаря своей красоте и харизме. В 1952 году Форнасетти заметил ее лицо в журнале и был очарован. Изображение с ее портретом появилось на целом ряде изделий. «Клоун», «вор» и «арабская принцесса» – вот лишь несколько из многочисленных работ Форнасетти, украшенных изображением Лины Кавальери. Сегодня бренд выпускает ковры, светильники, обои, ткани, плитку, украшения, шелковые шарфы, домашнюю парфюмерию и многое другое. Марка Alessi имеет более прагматичную историю. Ее основателем в 1921 году был Джованни Алесси, производитель домашней утвари из меди, латуни и серебра. Переломный момент для компании настал в 1950‑х годах с приходом в бизнес сына Джованни – Карло. Получив образование индустриального дизайнера, он начал сотрудничать с различными архитекторами и специалистами в области интерьера, результатом чего стал широкий ряд изделий для отелей и частных покупателей. Кофеварка Ричарда Сеппера, созданная им в 1978 году, стала большим успехом, как и соковыжималка Juicy Salif для цитрусов Филиппа Старка в 1980‑х. По сравнению со своими современниками Алесси предложил совершенно иной подход к дизайну, уделив внимание практической составляющей и кропотливому мастерству. Сегодня предметы интерьера Alessi известны далеко за пределами Италии; большой выбор всевозможных изделий, включая настенные часы и светильники, пользуются большим спросом у покупателей в самых разных странах мира. Многие знаменитые итальянские бренды одежды расширили свой ассортимент, начав выпускать товары для дома. Один из ярких

86

примеров – Missoni. Дом моды, руководство над которым уже третье поколение подряд принадлежит одной и той же семье, делает ставку на семейные традиции не только в бизнесе, но и в дизайне. Розита Миссони, основавшая бренд вместе со своим мужем Оттавио в 1953 году, полагает, что любой дом должен быть гостеприимным пространством, обеспечивающим равные условия для работы и отдыха. «В моем представлении домашний интерьер должен быть организованным и вместе с тем неформальным, разносторонним и приветливым, – говорит она. – Мой дом всегда готов к новым встречам, внезапным гостям или семейным торжествам. Жизнь Розиты, чья девичья фамилия Джелмини, была неразрывно связана с производством тканей. Ее семье принадлежит половина текстильного предприятия T&J Vestor. В 1983 году компания стала партнером Missoni, когда была запущена линия Missoni Home. Продукцию Missoni Home отличает запоминающийся цветной узор в виде зигзага, благодаря которому компания прославилась в 1960-х годах. Радужная эмблема присутствует на аксессуарах, мебели и постельном белье.

Missoni – одним из первых итальянских брендов одежды занялся выпуском предметов интерьера и доказал, что мода в доме не менее важна, чем в гардеробе. На сегодняшний день компания является одним из самых успешных в Италии интерьерных брендов.

Gucci – еще один пример итальянского дома моды, решившего расширить сферу своего влияния на мир интерьера. В отличие от Missoni с его продолжительной историей в области дизайна интерьеров, Gucci предпринял данный шаг в прошлом году под руководством креативного директора Алессандро Микеле. Как и в случае с дизайном одежды, Микеле предлагает клиентам модифицировать вещи на свой вкус. По словам дизайнера, он хочет, чтобы его продукция несла в дом оттенок «современного романтизма Gucci». Коллекция Gucci Décor включает узоры, созданные Микеле специально для бренда: пчелы, тигры, мотыльки и змеи вручную нанесены на изделия из фарфора, свечи, ширмы, шелковые обои, подушки и многое другое.

Gucci, Missoni, Alessi и Fornasetti – четыре globalblue.ru | globalblue.com

очень разных бренда, однако им присуща одна общая черта и это – приверженность качеству. Независимо от того, ищете ли вы кухонные принадлежности или ширму с узором в виде осьминога, важно помнить одно – продукция итальянских дизайнеров будет всегда нести в себе высочайший стандарт качества и мастерства.

78: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue.

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить Tax Free формы для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €154.95 и сэкономьте до 15.5% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

87

日本 語

アーティストのスー・ティリーとのコラボで、職場 にある静物（デスクランプ、ティーカップ、バナナな ど）のイラストをシャツにプリントしたりジャケットに 刺繍した作品もある。シルヴィア・ヴェンチュリーニ・ フェンディにとってのポイントは、オフィスウェアのエ ッセンスを抽出し、それをより魅力的なものにするこ とだった。 「仕事用のワードローブは、スーツありアスレジ ャーウェアあり出張に持っていきやすい生地ありと、 2018年春夏のショーで、イタリアの有力メン いろいろな要素が混ざったハイブリッド」だと、ニッ ズウェアレーベルがオフィスウェアの新ビジ ク・レムセンが『ファイナンシャル・タイムズ』で書い ョンを提示した。べス・ドゥルースがレポー ている。「現代の重職には、取締役会での役割を遥 かに超えた責任が伴う」からだそうだ。これはマルニ トする。 のクリエイティブディレクター、フランチェスコ・リッ ソが春物をデザインする際に考えた要素で、スーツ モダンなツーピーススーツは多くの人にとって職場の には対照色のパネルやピンストライプ、パッチワーク ユニフォーム。考案したのはボー・ブランメルと言って 風の風合いが取り入れられていた。シャツの襟は開 襟のまま、ネクタイをゆるく締めた男性の姿は、まる いいだろう。英国の摂政時代にファッションの権威 だったブランメルは、19世紀初頭に流行った華美極 でオフィスを離れて冒険にでも出かけるかのようだっ た。 「都会の雑踏を軽やかに乗り切る」ことを意図し まる装いを避け、ダークなコートとフルレングスのズ ボン、完璧にアイロンのかかったシャツ、クラヴァット た服だと、リッソはショーの後で語っている。 ボッテガ・ヴェネタのクリエイティブディレクター、 を特徴とする仕立ての良いきっちりした服装を好ん だ。それから200余年以上が過ぎ、クラヴァットを結 トーマス・マイヤーも色やコンセプチュアリズムと無縁 ぶのはさすがに勇気ある人に限られるかもしれない が、ツーピーススーツは男性ならほぼ誰でも持ってい る。イタリアのメンズウェアデザイナーが現代のオフ ィスウェアの意味に着目した今シーズン、スーツはコ レクションの重要アイテムだ。 フェンディでは、クリエイティブディレクターのシ ルヴィア・ヴェンチュリーニ・フェンディが、従来の代 表的なオフィスウェア（茶のピンストライプのスーツや グレーのチェックのダブルスーツ、シルクのネクタイ、 革のローファー）を、毛皮を使ったベースボールジャ ケットやスウェードの袖が付いたカーディガン、カラ ーパネルを配したレインコートなどありきたりでない カジュアルな装いにスタイリングし直した。ルックス の多くは上半身はシャツとジャケットで勤め人風、下 半身は短パンとサンダルでカジュアルだ。シルヴィ ア・ヴェンチュリーニ・フェンディはこれを「ハーフ・ス カイプ・ルック」と名付けている。 ファッション評論家のティム・ブランクスが『ビジ ネス・オブ・ファッション』のウェブサイトで「スカイプ をする時、相手に見えるのは上半身だけ。だから上に ついては努力する。下はどうでもいいのだ」とコメント している。まあ、どうでもいいというのは言い過ぎだ ろう。シルヴィア・ヴェンチュリーニ・フェンディが考え ていたのは、赤のギンガムチェックの短パンに革のス ライダーサンダル、クリーム色のジョッパーズスタイル パンツにスターラップアンクル、光沢のある耐水性コ ンバットパンツといった装いだ。

40: ADVENTURES IN WORKWEAR 仕事着の概 念を覆す 斬 新なワークウェア

上：ボッテガ・ベネタ 春/夏2018

88

ではない。今シーズンは勤め人のユニフォームに生 気を吹き込むチャンスだと思ったに違いない。ブレ ザーに代えて、ポケットの付いた短丈のワーカージャ ケットを、同ブランドお馴染みのイントレチャート（ 革の格子編み）を施した茶スウェードを含め様々な スタイルで繰り出した。シルクや丈夫な革でできた ゆったりめのトレンチコートもある。雰囲気はくつろ げるオフィス着といったところ。オフィスの厳格なド レスコードに従おうとする人よりも、現代的なメテロ セクシャル向けの服だ。デザイナーが思い切りの良さ を見せたのが色味で、シークインを施した薄ピンク の革ジャンからシャルトリューズイエローのベロアで 作ったジップスルーのボマージャケットまで、様々な 色が舞台上に咲いた。 以前から高級ビジネススーツの代名詞といわれ るジョルジオ・アルマーニでは、同レーベルの「いい ところ」どりをしたコレクションを披露。80年代に人

気のあったグレーシルクの古典的なダブルスーツが その一つで、若干細めのカットで今風になってい た。コレクションの大方はグレー系。一つ一つの作 品が洗練されたニュートラルカラーのバリエーショ ンで、テクスチャーの変化で見せた。カジュアルなワ ーカースタイルのチノパンには箔プリントのジップア ップ・アノラックを組み合わせ、ウォッシュアウトした ウールのチェック柄のパンツにはシワ加工したメタ リックなボマージャケットといった具合だ。 ジョルジオ・アルマーニは、仕事日にドレスダウ ンはどうしてもできないという男性用に、ピンストラ イプやネイビーブルーのシングルスーツも用意した。 そして最後に登場したのがまばゆい白のスーツ6着。 シンプルなテクスチャーコントラストの魅力を再度見 せつけた。ショーの間、キャットウォークの背景に「 メイド・イン・アルマーニ」の文字が投影され、スー ツに関してはあらゆるスタイルを網羅するジョルジ オ・アルマーニを静かに印象付けていた。 ボー・ブランメルは装いの華麗さで知られ、身支 度に一日5時間かけているだのブーツをシャンペン で磨いているだのと噂された。今どきの働く男には そうした日課は実際的ではないかもしれないが、イ タリアのデザイナーたちは彼の精神に通ずるような 洒落っ気のあるオフィスウェア作りを明らかに楽しん でいる。 globalblue.com

50: ART AT THE HEART OF THE HOME

暮らしの中のイタリアンデザイン イタリアの4大インテリアブランドのうち、二 つはファッションレーベルから発展したもの で、あと二つはインスピレーション溢れるホ ームウェアを発端とする。共通するのは華麗 さと至高の職人技。レベッカ・リース・エヴァ ンズが案内する。 イタリアンスタイルといえば専らファッションかという と、そうではない。この国のインテリアデザイナーや 家庭用品メーカーは世界中で憧れの的になっている のだ。それには、彼らがイタリアの熟練職人に受け継 がれる伝統を大事にし、優れた素材を使っているこ とに対する称賛も込められている。スカンジナビアや 日本のデザイントレンドは実用性本位で人気を博して いるが、イタリアのインテリアデザインはそれとは全く 違うもっと華やかな美学が根底にある。美しく手描き された陶器や贅沢なシルクのクッションがつきもの で、色やプリント柄もイタリア人は決して敬遠しない。 高級家庭用品ブランドの中には個別作品の創作を端 緒とするものもあれば、ファッション界で評判を築い た後にインテリアデザインへ進出したものもある。 ピエロ・フォルナセッティは、20世紀に名をはせ たイタリア人創作家の一人として今も有名だ。ミラノ出 身で画家であり彫刻家であり室内装飾家でもあった 彼はユーモラスな折衷スタイルで知られ、およそ1万 1000点の作品を創ったといわれる。フォルナセッティ の名は今やイタリアンインテリアデザインの代名 詞。1988年にピエロが亡くなった後は息子のバルナ バが家業を継いだが、自社製造は継続した。この自 社製造はイタリアの手工芸文化に欠かせない要素 だ。 フォルナセッティブランドの最も有名なモチーフ は、1990年代初頭のオペラ歌手で美しさとカリスマ 性で知られるリナ・カヴァリエリの顔だ。フォルナセッ ティは1952年に彼女の顔を雑誌で見てすっかり魅了 され、彼女の肖像を使った印象的なデザインの商品 をいくつも作った。道化師や盗賊、アラビアの王女な どリナ・カヴァリエリの姿をいろいろに想像して有名 なフォルナセッティの磁器に描いた。同社は今ではラ グや照明、壁紙、ファブリック、タイル、ジュエリー、 シルクのスカーフ、ホームフレグランスなども作ってい る。 アレッシィの出発点はもっと実用的で、1921年に ジョヴァンニ・アレッシィが銅や真鍮、銀製の小型家 庭用品メーカーとして設立したのが始まりだ。上品で

89

しかも実用的なアイテムを作る企業へのターニング ポイントは、1950年代にジョヴァンニの息子カルロが 家業を継いだ時だった。工業デザイナーとして修業し たカルロは社外のデザイナーや建築家とのコラボレ ーションを開始し、個人向けだけでなくホテル向けの 商品レンジも手掛けたのだ。リチャード・サッパーが デザインしたエスプレッソメーカー（1978年）は特に 好評で、フィリップ・スタルクによるレモン絞り器「ジ ューシーサリフ」 （1980年代）も大ヒットした。アレッ シィが提供する家庭用品のデザインは同年代のメー カーとは全く別の類で、必要な機能を備えつつ丁寧 な職人技が光るものだった。今やアレッシィはイタリ アンキッチンウェアの定番ブランドだが、時計やラン プなど秀逸の品が揃う室内装飾品の国際レーベルと しても話題を呼んでいる。 一方、イタリアの有名ファッションブランドの中に も家庭用品の分野に進出したものがある。最も注目 すべきものの一つがミッソーニだ。現在は創業者ファ ミリーの3代目が経営するこのブランドは、ビジネス だけでなくデザインにおいても家族の存在感が際立 つ。1953年に夫のオッタヴィオと共同でレーベルを 立ち上げたロジータ・ミッソーニは、家庭とは仕事と 遊びのバランスを調整できる温かいスペースである べきという信念の持ち主で、 「私の室内装飾は、秩序 がありながらインフォーマル、かつ多目的で人を温か く迎え入れる住空間づくり」だと言う。 「私の家は、 来客や通りすがりの人、行き来する家族、思いがけな く訪れる友人に対して常にオープンなんです。」旧姓 はロジータ・イェルミニ。ファブリック製造業界とは 生来強い関係がある。イェルミニ一族がテキスタイル メーカーT&Jヴェスターの半分を所有しているの だ。1983年にミッソーニがインテリアライン「ミッソ ーニ・ホーム」を始めた時、T&Jヴェスターは必然の パートナーだった。 1960年代にファッションブランド「ミッソーニ」を 有名にし、今もお馴染みのカラフルなジグザグ模様 は、ミッソーニ・ホームの目玉でもあり、虹色のグラデ ーションがアクセサリーから家具、寝具まで幅広い 商品に見られる。ミッソーニはファッションからイン テリアへいち早く進出したイタリアンレーベルの一つ で、ワードローブだけでなく家にとってもファッショ ンが大切なことを証明した。現在、同社はイタリアで 最も成功しているインテリアブランドだ。 グッチも家庭用品部門を開発した有名イタリアン ファッションブランドの一つだ。家庭用品を長年デザ インしてきたミッソーニとは違い、グッチはクリエイテ ィブディレクター、アレッサンドロ・ミケーレの下で昨 年進出したばかり。ミケーレは、服のデザインと同様 にインテリアについても、使う人が個人的なテースト に合わせてアイテムをカスタマイズすることよう勧め

ている。自分のデザインで「グッチの現代ロマンチ シズムを家庭に」加えられれば嬉しいという。 「グッ チデコール」コレクションの特徴はミケーレが同ブラ ンドのために考案した蜂や虎、蛾、蛇といったモチ ーフで、磁器やロウソク、フレンチスクリーン、シルク の壁紙などに手描きされたり、クッションに刺繍さ れたりしている。 グッチ、ミッソーニ、アレッシィ、フォルナセッティ の4ブランドはそれぞれ大きく異なるが、品質へのこ だわりという点では共通している。キッチン用品であ ろうが蛸模様プリントのフレンチスクリーンであろう が、イタリアンデザインハウスの製品には素晴らしい 職人の技が光っている。

78: WHEN YOU SHOP THE WORLD, SHOP TAX FREE

海 外でのお買い物が免 税に グローバル・ブルーの免税ショッピング制度をご利 用いただきますと、世界各地の有名ショッピング街 にある30万軒を超える加盟店でのお買い物がお得 になります。 年間2600万人が楽しまれているグローバル・ブル ーの免税ショッピングを、貴方もぜひご利用くださ い。手続きは簡単。まず、青い星を目印に加盟店を 探します。星が見当たらなければ、店員に「グロー バル・ブルー？」とお尋ねください。あとは、次のス テップを踏むだけです。 1. お買い物 お買い物をした際は、必ずグローバル・ブルーの免 税書類（タックスフリー・フォーム）を受け取ってく ださい。 2. 還付請求 ご帰国の際は、まず出国地の税関で免税書類にス タンプを押してもらってから、グローバル・ブルーの 還付事務所で払い戻しを受けます。 お問い合わせ:

taxfree@globalblue.com +421 232 111 111 €154.95以上のお買い物をすれば、購入価格の最 高15.5％の払い戻しが受けられます。最終的な払い 戻し額は、付加価値税（VAT）合計から事務手数 料を差し引いた金額となりますので、その旨ご了承 ください。一部の空港で現金での即時払い戻しを ご希望の場合は、現金取り扱い手数料が免税書類 ごとに課されます。

SOUVENIR

POP ART POWER For spring/summer 2018 Prada celebrates feminism with bold comic strip graphics in which women are heroines. The images have been drawn by female cartoonists and manga artists, and the distinctive style appears across the collection, on shoes, bags and clothing.

It’s a look developed by Miuccia Prada as a way of empowering women. The featured satchel-style bag is a statement accessory designed in strong red, black and white block Save up to 15.5% by shopping tax free, see page 78

colours. The illustrations interpret a female face at different angles, and as a finishing touch the Prada name has been drawn into one image in a comic book font. rre Prada bag, â‚Ź1,850, Prada, Via dei Condotti 92-95, 00187 Rome, +39 06 679 0897, prada.com FOR MAP GO TO PAGE 69

LOUNGE EXPERIENCE APP

SHOP TAX FREE IN ITALY Discover the new tax refund experience with Global Blue’s Lounges, saving you time and money. Plus you can discover shopping trips in Italy, city maps, events and local store information.

Download the Lounge Experience app now