SHOP Seoul AW15

SEOUL | 首尔 | ソウル

SEOUL 首尔 City Edition Autumn/Winter 2015/16 2015/16 秋冬 城市版

Page 28

第 28 页

FULL SPECTRUM: inside Seoul’s most innovative concept stores

流光溢彩： 探访首尔最具创意的 概念店

N o n h y e o n – T h e N e w I s l a n d / H o n g d a e – Q u a n t u m / G a r o s u g i l – H o m e a n d Re c o v e r y / G y e d o n g – B a t h h o u s e L o t t e M a i n / L o t t e J a m s i l / L o t t e C h e o n g n y a n g n i / L o t t e J u n g d o n g / L o t t e B u n d a n g / L o t t e B u s a n / G a l l e r i a We s t H y u n d a i A p g u j e o n g / H y u n d a i M o kd o n g / H y u n d a i Pa n g y o / S h i n s e g a e U ij e o n g b u / A K P l a z a S u w o n

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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen

Чехия Düsseldorf Estonia Frankfurt French Riviera

‫دليل ألانيا‬ 德国指南

Германия

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 8% when shopping in South Korea. We publish guides to over 40 destinations across Europe and Asia. Our insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Seoul. For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join. 欢迎来到首尔

SHOP杂志是购物退税市场领头人环球蓝联（Global Blue）集团的出版物，帮 您在韩国购物节省高达8%的开销。我们出版从欧洲到亚洲40多个地点的购物 指南。我们具有国际视野的专家团队将为您介绍在首尔可以找到的顶尖国际品 牌。欲知最新时尚购物信息，请访问我们的网站globalblue.cn。 请不要忘记，注册免费的退税购物卡（SHOP TAX FREE Card）不仅可 使您免除手工填写退税申请表的繁琐，更提供会员专属折扣和优惠：注册请登 录globalblue.cn/join。

Emma Cheevers @环球蓝联-GlobalBlue

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巴黎

Portugal Prague Riga Rimini and Riccione Rome Seoul Singapore Stockholm Stuttgart Switzerland Vienna Vilnius

ILLUSTRATION: ISAAC BONAN

Welcome to Seoul

Gothenburg Hamburg Hanover Helsinki Area Holland Istanbul Italy Japan Lake Saimaa Lebanon London Madrid Malaysia Milan Munich Nuremburg Oslo Paris

Representing fashion jewelry of Golden dew ‘Minidew Romance, Minidew Wave, Morning dew Romance, Morning dew Flamenco’ Golden dew 时尚珠宝代表之作 “浪漫小露珠，波浪小露珠，浪漫晨露，弗拉明哥晨露”

ਣ㍔ᡐ Korea’s best jewelry brand

韩国最佳珠宝品牌

Launched in 1989 as the very first jewelry brand in South Korea, Golden dew has now become the biggest brand name in the country, attracting around 50,000 customers each year at more than 70 stores located in major department stores across the country.

韩国首家珠宝品牌Golden dew创立于1989年，如今已 成为全国最知名的品牌，70多家精品店遍布各大百 货商店内，每年吸引大约5万顾客光临。 Golden dew的所有商品都设计独特，品质上乘，钻石 璀璨夺目，从始至终坚持打造“世代流传”的品牌 价值。

Golden dew’s unique designs, the best quality of its products, and its diamonds that shine the · 欢迎光临全国70多家精品店（百货商店/折扣中心/ brightest all embody the ‘value that transcends 免税商店） generations,’ which the brand has been · 韩国最佳钻石品牌 pursuing since its inception. · 品牌经典珠宝首饰系列包括时尚珠宝、结婚首饰、 · Available at more than 70 stores nationwide (deparment stores / premium outlets / duty free 南洋珍珠和彩色宝石 shops) · 新婚夫妇结婚珠宝首选 · The most prominent diamond brand in South Korea · Classic jewelry lines consisting of fashion jewelry, wedding jewelry, South Sea pearls and colored jewels · The most popular wedding jewelry brand among couples preparing for marriage Contact: 1588-6576, www.goldendew.com

Golden dew wedding ring ‘Timeless love’ Golden dew 婚戒“永恒之爱”

韩国乐天百货 - 乐天广场(明洞) 韩国旅游购物第一站! 乐天广场位于韩国代表性购物街明洞。 乐天广场由总店,名品馆,青春馆三座大楼构成， 各种各样的商品和别样文化空间等引领韩国购物文化。 聚集中国顾客最喜爱品牌,是满足各年龄层顾客需求的购物圣地。 营业时间: 10:30~20:00(周一~周四) 10:30~20:30(周五~周日) 中文服务(电话):02-771-2500

乐天名品馆

乐天青春馆

乐天总店

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CONTRIBUTORS

念店专题文章的启发，他的矢量 图风格设计做为本期封面恰如 其分。图上绘制的是一家琳琅满 目精品店的横截面。 浏览globalblue.com/covers， 查看往期封面插图

PHOTO: KATIE WILSON ELL

ILLUSTRATION: TERENCE EDUARTE

Terence Eduarte Terence Eduarte created this season’s cover illustration for SHOP Seoul. His vectorbased graphic style makes him a perfect illustrator for this cover, inspired by our feature about Seoul’s cuttingedge concept stores on page 28. It shows a cross-section of an archetypal boutique with its multi-level oferings.

Explore our archive of cover illustrations at globalblue.com/covers Terence Eduarte设计了本期 《SHOP首尔 》 购物指南的封 面。受到本期第28页首尔先锋概

William Lee Adams William Lee Adams has interviewed everyone from Diane von Furstenberg to Christian Louboutin.

William Lee Adams采访过 从Diane von Furstenberg到 Christian Louboutin等各方大 牌人物。 globalblue.com

Hannah Lewis Hannah Lewis is SHOP’s news editor and has an MA in journalism from the London College of Fashion.

Hannah Lewis是SHOP杂志 的新闻编辑，拥有伦敦时尚学院 新闻硕士学位。

Yuan Fang SHOP’s Chinese editor Yuan Fang graduated from the London College of Fashion with an MA in strategic fashion marketing. 方圆，SHOP杂志中文主编， 持有伦敦时尚学院战略时尚市场 营销硕士学位。

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Managing editor/ acting features editor Sally McIlhone Cover illustrator Terence Eduarte Contributors Maria Kirchen-Hill, William Lee Adams

Online managing editor Kirsty Welsh Online production assistant Marina Nelson Online writer Emily Scrivener Chinese editor Yuan Fang

Production editor Caterina Mazzolai

Associate Chinese editor Junjie Dou

Acting production editor Ruairidh Pritchard

Chinese contributing editor Qingya He

Production assistant Katie Muxworthy

Chinese editorial assistants Yunhan Fang, Yangzi Liang

Features editor Verity Hogan City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri

Chinese translators Yin Shi, Chenguang Yi, Aiyang Zou Japanese editor Kyoko Nishimoto Print Dane Consultancy

News editor Hannah Lewis

Commercial editor Gemma Latham

Fashion and news assistant Theresa Harold

Commercial artworking assistant Samantha Junak

Fashion coordinator Fani Mari

Commercial artworking intern Kiranjeet Kaur

Chief sub-editor Hester Lacey

AVP business development manager Patrice Janet

Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien

Head of digital Eamonn Leacy

Picture editor Kirsty Andrews Creative editor/deputy picture editor Sarah Beyts Assistant picture editor Grace Bird Picture assistants Mónica R Goya, Charlotte Rogers

G L O B A L B L U E KO R E A Country manager Jason Choi Head of Asia Pacific Greg Gelhaus Marketing sales manager James Ryu Key account managers Jin Kook Lee, Young Ho Chung, Jung Hwan Lee Account managers Hee Soon Kim, Gwang Hyun Jin, Sung Tae Choi, Sang Jun Han, Kwang Hee Park, Cheol Hoon Kim Global Blue Korea, 116 Sogong-ro, Jung-gu, 1402 Seoul Center Building, Seoul, Korea 100-070 Co. Reg. No. 202-81-63838 Sales and distribution partner Media Plus, +82 (0)2 3785 2300 Director Young Sik Kim Printed in Seoul by GeoMarketing C Ltd, Co. Reg. No. 120-81-85559 National tourist office Korea Tourism Organization

Digital campaign manager Nina Kobalia Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Production assistant Sammy Ha Developer Mohammed Hakki

Art direction Design by S-T

Digital production manager Andrew Lugton

Artwork editor Simon Thompson

Advertising and partnership manager Riccardo Canini

Artworking assistants Aaron Carline, Dionne Hélène, Milkha Lala Artworking intern Tom Knight

Distribution and partnerships manager Lara Osuna

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

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CONTENTS p.41

P ROD U C T S 18 Check Out SHOP selects a standout piece from Seoul this season 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories N EWS 24 Shop Window One store not to be missed in Seoul 25 News Seasonal updates on shops, services and new products F E AT U R E S 28 Cover Story: Novel Concepts Seoul’s sophisticated multi-brand boutiques take shopping to a new level, says William Lee Adams GU I DE 35 Maps and guides to the key shopping areas of Seoul ESSENTI A LS 42 How To Shop Tax Free The simple steps to saving money on your shopping

热门尚品

18 焦点美物 SHOP为您挑选本季首尔最出挑的一款产品 20 热门尚品 本季最当红造型——从服饰、鞋履到珠宝和配 饰都焕然一新

新 闻热点

24 橱窗购物 首尔不容错过的一家商店

25 新闻热点 本季最新商店、服务与产品一览

专 题 故事

28 封面故事：新奇概念店 首尔精致的多品牌集合精品店将购物体验提升 到新的水平，William Lee Adams说

城市指南

35 地图与指南引领您搜索首尔最棒的购物圣地

基 本信息

42 如何购物退税 简单几步帮您边购物边省钱

翻译

T R A N S L AT I O N S 44 日本語翻訳

44 日本語翻訳

SOU V E N I R 48 The essential item to bring home

48 最佳回国伴手礼

纪 念品

Above: the National Museum of Korea is full of artefacts that give an insight into the country’s rich history and culture

18 | P RO D U C T S

CHECK OUT

SPLASH OUT The Mini Dew Romance necklace from Korean jewellery specialist Goldendew is inspired, as the name suggests, by a glistening morning dewdrop. Available in white or rose gold adorned with diamonds, the distinctive pendant is one of the brand’s best-loved pieces.

Goldendew, which is known for fne materials and delicate craftsmanship, believes in the power of jewellery as an expression of love and desire, and many of its pieces are designed to be gifts between lovers, whether to celebrate a new romance or a more enduring afection. hl Save up to 8% by shopping tax free, see page 42

韩国珠宝品牌Goldendew 设计灵感来源于闪闪发 光的清晨朝露，镶有钻石的迷你露珠浪漫项链是其 最受欢迎的单品，更有白金或玫瑰金材质可供挑 选。Goldendew因上乘选材和精细手工而扬名国 际，并坚信珠宝是对爱情和欲望最有力的表达，品 牌的许多单品都是情人互赠礼物的首选，既可庆祝 一段崭新的恋情，也可纪念一个浪漫的日子。

Goldendew Mini Dew Romance necklaces, 390,000 KRW each, Goldendew, 443 Apgujeong-ro, Gangnam-gu, Seoul 06010, +82 (0)2 511 1250, goldendew.com * for map go to page 39

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE.

Join Global Blue for free, explore your city, ďŹ nd the best stores, and save money on everything you buy. globalblue.com/join

20 | P RO D U C T S

DELICATE ELEGANCE Dainty jewellery and a standout bag look best against a simple outft in dark shades 娇艳欲滴的珠宝和款式出挑的包是搭配极简 深色着装的最佳选择 1

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1. Yoonjungyun Inner Message ring, 120,000 KRW, More Than Less, 165-1 Seongmisan-ro, Mapo-gu, Seoul 03980, +82 (0)2 6448 3113, yoonjungyun.com

3. Dr Jackson’s Night skin cream, 30ml, 98,000 KRW, Life Enjoy, 32 Dosan-daero 15-gil, Gangnam-gu, Seoul 06033, +82 (0)2 3444 8829, drjackson.co.uk

2. Swarovski earrings, 145,000 KRW, Swarovski, 32 Apgujeong-ro 12-gil, Gangnam-gu, Seoul 06028, +82 (0)2 3447 0601, swarovski.com Save up to 8% by shopping tax free, see page 42

4. Louis Vuitton bag, 4,830,000 KRW, Louis Vuitton, 454 Apgujeong-ro, Gangnam-gu, Seoul 06015, +82 (0)2 3432 1854, louisvuitton.com

S H O P | 21

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PHOTOS: (7) FERNANDA SILVA; (8) LEE CHANG HOON

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5. Mango skirt, 179,000 KRW, Mango, 9 Myeongdong 8-gil, Jung-gu, Seoul 04536, +82 (0)2 772 9800, mango.com 6. Elyona necklace, 630,000 KRW, Lotte, 81 Namdaemun-ro, Jung-gu, Seoul 04533, +82 (0)2 771 2500, elyona.com globalblue.com

7. Tibi camisole, price on request, 1423 Naïve Water, 12 Seolleung-ro 153-gil, Gangnam-gu, Seoul 06019, +82 (0)2 544 1423, tibi.com

8. Charm’s coat, 248,000 KRW, Charm’s, 22 Daesagwan-ro 5-gil, Yongsan-gu, Seoul 04400, +82 (0)2 794 6592, charms.com

24 | N E W S

PHOTO: KYUNGSUB SHIN

SHOP WINDOW

DIOR’S NEW WORLD Opened in June 2015, Dior’s spectacular new Seoul boutique is a six-storey fashion destination designed by French architect Christian de Portzamparc, with interiors by Peter Marino. It is home to Dior’s womenswear, menswear, shoes, accessories, fne jewellery and watches, as well as a gallery, a VIP lounge, and a rooftop café operated by Pierre Hermé. To celebrate the opening, the brand has launched a limited-edition collection to be sold exclusively in South Korea, with all the handbags and accessories numbered and engraved. th Save up to 8% by shopping tax free, see page 42

Dior品牌宏伟壮观的首尔新店于2015年6月开业， 这座占地六层楼的时尚巨舰由法国建筑师Christian de Portzamparc打造，店内装潢则由Peter Marino 负责。坐落于城中著名的江南区，该店展示了Dior品 牌的雄心勃勃，店内贩售女装、男装、鞋履、配饰、 珠宝首饰和手表，还设有一间画廊、贵宾休息室，以 及由Pierre Hermé负责运营的楼顶咖啡。为庆祝这 一里程碑式的店铺开幕，品牌特别推出只在韩国销 售的限量珍藏系列，所有手袋与配饰都拥有特别编 号与刻印。 Dior, 464 Apgujeong-ro, Gangnam-gu, Seoul 06015, +82 (0)2 513 0300, dior.com * for map go to page 39

N E W S | 25

COS TIMES TWO

PHOTO: © GORUNWAY.COM/ALESSANDRO LUCIONI

Having opened its frst South Korea store in 2014, Cos has doubled its presence in the country with a second boutique, this time in Seoul’s Times Square shopping centre. The Swedish label, part of the H&M group, is known for minimalist creations with a distinctively Scandinavian fair. Visit this new location to discover some of the best quality wardrobe basics on the market for both men and women. mkh 于2014年在韩国设立首间店 铺的Cos，通过在该国再开一间 新店将其影响力翻倍，这间店铺 的选址位于首尔时代广场购物中 心。这个隶属于H&M集团旗下的 瑞典品牌，以洋溢独特北欧风格 的极简主义设计而闻名。不妨一 探该店，发掘市场上品质最优秀 的男装与女装基本款。

Cos, Times Square, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul 07305, +82 (0)2 2638 2670, cosstores.com

ARRIVING IN STYLE

服饰系列专注于实用主义造型，海军蓝、黑色与灰色调结合犀利剪裁。

Prada at Shinsegae, 63 Sogong-ro, Jung-gu, Seoul 04530, +82 (0)2 2026 9000, prada.com * for map go to page 40 globalblue.com

PHOTO: SIM STUDIO

March 2015 saw the opening of a new Prada boutique inside Shinsegae department store’s Seoul fagship. The shop-in-shop covers 165 square metres and carries men’s ready-to-wear, leather goods and footwear. Prada has focused on utilitarian looks for autumn/winter 2015/16, with sombre tones of navy, black and grey rendered even more severe by sharp tailoring. th 2015年3月，Prada在新世界百货的首尔旗舰店新张精品店，占地面 积165平方米，经营男装成衣、皮革制品与鞋履。Prada的2015/16秋冬

26 | N E W S

BOX OF DELIGHTS With its undulating steel façade, the Givenchy boutique in Seoul’s well-heeled Cheongdam area ofers a striking interpretation of the brand’s ‘black box’ store concept inspired

by Hubert de Givenchy’s original couture packaging, and is a must-visit for any fan of elegant fashion. A wide selection of menswear, womenswear and accessories is displayed across three foors, with pieces chosen to express the design DNA of the house. hl Givenchy位于首尔富人区清潭区的精品店拥有 波浪般起伏的钢铁外立面，是对品牌“黑盒子”概念 的演绎，其灵感来自Hubert de Givenchy先生原创 的高级定制外包装。该店是所有优雅时尚拥趸的必 访之地，三层楼的店铺内，陈列着丰富的男装、女装 与配饰供选择，还有经过精心挑选的、完美体现品 牌内涵的各色单品。

Givenchy, 414 Apgujeong-ro, Gangnam-gu, Seoul 06014, +82 (0)2 517 7560, givenchy.com * for map go to page 39

BOHO BURBERRY Christopher Bailey has once again breathed new life into Burberry’s signature styles in his latest autumn/winter collection. The trench coat, a quintessentially British shape that has become a trademark of the brand, is reinvigorated with vibrant paisley prints and embroideries. Suede and fringing are central to the collection, working beautifully with covetable over-the-knee patchwork boots. Bailey lends his clashing prints a modern, elegant twist in a collection ft for a bohemian queen. hl 在最新一季的秋冬系列中，Christopher Bailey 再次为博柏利（Burberry）的招牌造型注入新生 命。风衣，这款经典英伦风格外套，已成为品牌的注 册商标，佩斯利印花与刺绣则为其平添新鲜活力。麂 皮与流苏是该系列的核心，与时髦的过膝补丁长靴搭 配浑然天成。Bailey以摩登优雅的手法重新演绎冲 击力十足的印花，奉上这个波西米亚女神风范系列。

Burberry at Hyundai, 517 Teheran-ro, Gangnam-gu, Seoul 06164, +82 (0)2 552 2233, burberry.com Save up to 8% by shopping tax free, see page 42

S H O P | 27

GUCCI TAKES A BOW When it comes to classic luxury, Gucci is among the biggest names in Italian fashion. Its current menswear collection, which illustrates the label’s expertise in wardrobe staples, features an androgynous twist. Traditionally an item of women’s clothing, the pussy bow blouse is a key piece in the current collection for men.

Knee-length overcoats and a forest green peaklapelled suit will appeal to those looking for more conventional menswear items. rp 经典奢华品牌Gucci是意大利时尚界的巨擎之 一。品牌本季男装系列以略带中性化的经典基础单 品，展现出品牌的专业积淀。作为传统女性服装款 式之一的蝴蝶结衬衫，成为本季男装系列中的重要 单品。与此同时，及膝款长大衣与森林绿尖峰翻领西 服，吸引着传统风格男装爱好者的目光。

Gucci, 462 Apgujeong-ro, Gangnam-gu, Seoul 06015, +82 1577 1921, gucci.com * for map go to page 39

C FOR CHIC

于宝石的各种色彩可供选择搭配，这款外观柔软但 不失结构感的手提包，配有可调节与可伸缩肩带。

Cartier at Shinsegae, 176 Sinbanpo-ro, Seocho-gu, Seoul 06546, +82 (0)2 2026 9000, cartier.com globalblue.com

PHOTO: © GORUNWAY.COM

Made from the fnest taurillon leather handtinted in gemstone colours, the C de Cartier bag is the epitome of sophisticated style. Softlooking yet structured, it has top handles and an adjustable and retractable shoulder strap. th 以最上乘的手工染色taurillon小牛皮打造，C de Cartier系列包袋是精致风范的缩影。提供灵感来自

S H O P | 29

NOVEL CONCEPTS Seoul’s sophisticated multibrand boutiques ofer visitors an exceptional retail experience, says William Lee Adams

PHOTO: YUN-SUK SHIM

I

n recent years, Seoul has emerged as one of Asia’s capitals of fashion and high-end retail.

This is perhaps most evident inside the city’s glittering multi-brand boutiques. These stock only the most sought-after products and, unlike traditional department stores, carry a specifc concept and philosophy across every foor. This ensures a luxurious and distinctive experience within its walls. For visitors to Seoul’s leading concept stores, shopping really is a pleasure.

A leading light is 10 Corso Como Seoul, an ofshoot of the original 10 Corso Como store in Milan. Founded by Carla Sozzani, the sister of Vogue Italia editor-in-chief Franca Sozzani, 10 Corso Como is built around the idea of ‘slow 44

首尔精致的多品牌精品店 为顾客们带来无与伦比 的零售体验，William Lee Adams报道

近年来，首尔已发展成为亚洲时尚与高端零售的首 都之一。这点或许在城中众多星光熠熠的多品牌精 品店上体现得最为淋漓尽致。不同于传统百货公 司，这些店只贩售最炙手可热的商品，每个楼层都 贯穿着特定的概念与理念。从而确保为顾客们带来 奢华且无可替代的体验。对于首尔知名概念店的访 客而言，购物着实是一种享受。 其中的领军者是10 Corso Como Seoul，这是 米兰10 Corso Como总店的海外分支。由意大利 版Vogue杂志主编Franca Sozzani的妹妹Carla Sozzani创立，10 Corso Como 以“慢节奏购物” 为理念构建。顾客们可以在充满启发性的空间内， 信步徜徉慢慢购物，店内的珠宝和饰品都与书籍 和艺术品陈列在一起。在购物之后——甚至是购物 中途——他们可以在颇受欢迎的咖啡店内点一杯 Opposite: the striking exterior of Boon the Shop

shopping’. Visitors are meant to take their time as they stroll through the inspiring space, where jewellery and accessories are displayed among books and art items. After – or even during – their shopping experience, they can pause at the popular café for a glass of fne wine or a plate of fresh egg pasta with green peas and black trufe.

‘Through a distinctive visual signature which blends to [create] a unique experience, 10 Corso Como Seoul aims to transform the shopping experience into a “promenade”, a stroll between desires and cultures,’ says menswear buyer Hosung Nam. The vast selection of brands requires careful editing, with the store’s buyers categorising them to help customers fnd the right fashions for them. For instance, Rick Owens, Ann Demeulemeester and Haider Ackermann fall under ‘high-end Gothic’; Junya Watanabe, Raf Simons and Greg Lauren come under ‘avantgarde’; and Markus Lupfer, Carven and Acne Studios ft into ‘contemporary’.

Another leading concept store is Boon the Shop, which ofers on-trend items across fashion, beauty and living. The interior of the fourstorey building is designed by Peter Marino, the architect behind Bulgari’s Rome fagship store and Dior’s dazzling shop in Los Angeles. The Above (clockwise from top lef): 10 Corso Como Seoul; the ‘shoe tunnel ‘at Boon the Shop; 10 Corso Como founder Carla Sozzani

PHOTO: SIM STUDIO

glorious space, which features an atrium and hanging art installations, is a ftting home for Boon the Shop’s carefully edited selection of the most stylish and cutting-edge pieces available.

Stunning items are presented in appropriately stunning ways. Dior’s Diorama bags in metallic perforated calfskin shine in all their glory on metallic shelves, illuminated by a skylight.

Sought-after Moynat Réjane bags in blue, purple and turquoise are arranged on wooden platforms beneath an indoor veranda. Elsewhere, the store’s ‘shoe tunnel’ – illuminated in an electric green colour – features the most in-demand sneakers and shoes. Heels, pumps and boots from the likes of Roland Mouret, Robert Clergerie and Roger Vivier have their own mini boutiques. The list of labels doesn’t end there: with names such as Pierre-Louis Mascia, Rocio, Emilio Pucci, MSGM and Proenza Schouler, it’s a who’s who of fashion.

Space Mue is perhaps more concerned with high fashion than any other shop in the city. It takes its name from the Chinese characters for ‘nothing’ and ‘two’ – in other words, ‘there is no other’. This focus on uniqueness is manifested in its stock of edgy, avant-garde clothing that you are unlikely to fnd at your local department

高档葡萄酒，佐以点缀青豆与黑松露的新鲜意面。 “10 Corso Como Seoul 通过独特的视觉语 言，调和出与众不同的体验，旨在将购物变成‘散 步’ ，在欲望与文化之间流连， ”男装买手Hosung Nam 表示。宽泛的品牌组合经过精挑细选，店 内买手还会对商品进行分门别类，方便顾客找到 适合自己的时尚单品。譬如，Rick Owens、Ann Demeulemeester与Haider Ackermann都被归 到“高端哥特风”下；而 Junya Watanabe、Raf Simons与Greg Lauren 则被归到“前卫风格” 类；Markus Lupfer、Carven与Acne Studios则 属于“摩登风格”。 另一间领先概念店是 Boon the Shop，贩售 从时装、美容到生活类时尚单品。四层楼店铺的内 部设计由建筑师 Peter Marino一手打造，他亦是 Bulgari罗马旗舰店与Dior洛杉矶炫目店铺的幕后 功臣。敞亮的空间内设一处中庭，并在空中悬挂着 装置艺术品，这里陈列着Boon the Shop精心挑选 出的市面上最时尚、最前沿的单品。 令人惊艳的货品以同样令人咋舌的方式陈列 于顾客眼前。Dior的金属穿孔亮牛皮 Diorama 包袋，在金属货架上光芒尽显。让人梦寐以求的 Moynat 蓝色、紫色与绿松石色Réjane包袋， 则被陈列在室内阳台的木质货架上。此外，店 内的“鞋履隧道”——以绿色电光照亮——摆 放着时下最抢手的运动鞋与皮鞋单品。Roland Mouret、Robert Clergerie和Roger Vivier等品

PHOTO: SIM STUDIO

32 | F E AT U R E S

store. Fashion-forward and celebrity-led, this is the place to go for both top-end designers and emerging names poised to make a splash.

Inside the vast and imposing store, with its ultra-high ceilings and modern décor, the season’s must-have items line up one after the other.

Visitors will fnd clothing for every occasion, from elegant power suits to sophisticated cocktail dresses, and from names such as Balenciaga, Lanvin and Alexander McQueen. The store stocks a generous number of men’s and women’s collections. Valentino’s eye-catching foralprint dresses rest close to denim shorts from Christopher Kane and wallets from Saint Laurent. Space Mue is also home to limitededition items, such as the recent Ashish for Mue Coca-Cola shopper bag.

Another behemoth in Seoul’s multi-brand arena is the Raum Edition fagship store in the heart of Apgujeong. Korean A-listers, including

牌的细跟鞋、粗跟鞋与靴子，都拥有各自的迷你店 铺。店中贩卖的品牌名录并不止这些：还有Pierre Louis Mascia、Rocio、Emilio Pucci、MSGM 与Proenza Schouler，这里就像一本时尚的百科 全书。 相比城中其他店铺，Space Mue或许更专注 于高级时装。从中文汉字中的“无”与“二”两字得 名——换言之，就是“独一无二”的意思。该店对于 个性的坚持，体现在其另类、前卫的产品线上，您几 乎不可能在任何本地百货公司中见到同样的商品。 时尚达人与社会名流是这里的主流顾客，高级设计 师品牌与新晋时尚品牌亦在此碰撞出别样的火花。 店内空间宽敞、陈列精美，拥有超高天花板与 摩登内饰，本季的必备单品济济一堂。从优雅的气 场西装到精致的鸡尾酒裙，从 Balenciaga、Lanvin 到Alexander McQueen，顾客们可在此觅到 适合任何场合的服饰。店内贩售诸多品牌的男 装与女装系列，比如Valentino的抢眼碎花连 衣裙，Christopher Kane的牛仔短裤与Saint Laurent的钱包等。Space Mue还出售许多限量

Above (from lef): hanging art installation at Boon the Shop; inside Space Mue; the shoe display at Space Mue

model Jang Yoon-ju and singer Hyuna, frequent Raum Edition, which carries a wide range of apparel and shoes for men and women. It stocks well-known brands such as Birkenstock and Cole Haan, but also lesser-known brands big on character and style such as Premiata, Loefer Randall and Yosi Samra.

The simple interior pops with splashes of colour provided by its well-rounded collection of footwear. Among the most popular brands is Hunter, whose waterproof boots are a favourite of British celebrities and the royal family. Those in search of casual yet chic shoes should consider French label Bensimon. From simple ballet fats to polka-dot and foral-print sneakers, its footwear is feminine and fun, and has bags of personality – just like Seoul’s unmissable multibrand stores 10corsocomo.com, boontheshop.com, spacemue.com, raumedition.lfmall.co.kr

版单品，例如近期的Ashish for Mue Coca- Cola 购物袋。 另一间首尔多品牌店巨擎是坐落于狎鸥亭核心 腹地的Raum Edition旗舰店。众多韩国一线明星， 包括模特张允珠和歌手泫雅，都是频繁光顾 Raum Edition的常客，这里出售选择宽泛的男装和女装， 以及鞋履。既有Birkenstock与Cole Haan 这样的 知名品牌，也有相对少为人知但独具个性与自我风 格的品牌，如Premiata、Loefer Randall与Yosi Samra。 琳琅满目的鞋履陈列，为简明的内部空间抹上 几许亮色。这里最受欢迎的品牌是 Hunter，其生 产的防雨靴是英国名流与王室的最爱。想要搜寻 休闲又不失别致鞋款的人们，可以考虑法国品牌 Bensimon。从简单的芭蕾平底鞋，到波点与碎花运 动鞋，该品牌的鞋履既女性化又充满趣味，品牌的 包袋也独具个性——就像首尔这些不容错过的多品 牌精品店一般 10corsocomo.com, boontheshop.com, spacemue.com, raumedition.lfmall.co.kr

购物享退税， 旅行欢乐多。

免费加入环球蓝联，探索旅游目的地， 发掘最棒的商店，省钱省心。 globalblue.cn/join

G U I D E | 35

GUIDE Global Blue’s guide ensures you make the most of your trip to Seoul with a look at the city’s must-visit destinations, from world-class museums to the fnest accessories boutiques. Start with our recommendations before delving deeper with expert guidance from our well-travelled team.

SNAP OF THE A GLIMPSE OFCITY SEOUL Nihicipi enecto ea alignat inctiorio endia et 首尔一瞥 Above: the beautifully restored Gwanghwamun gate, the main entrance to Seoul’s historic Gyeongbokgung palace complex

PHOTO: PHOTO: KOREA XXXXXXX TOURISM ORGANISATION

从顶尖博物馆到最佳配饰店，环球蓝联城市指南助您游遍首尔不容错失的热门 景点。在深入阅读这本由旅行专家团队打造的专业指南之前，不妨先来迅速领略个 中亮点。

36 | G U I D E

SEOUL

OL

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THE CHEONGGYE CREEK

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Koreana Hotel SEODAEMUN METRO

CHONGDONG THEATER

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GJ

EO

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ID

NG

NG

CHEONGGYE SQUARE

New Seoul Hotel CITY HALL

EULJIROIPGU METRO

MYEONGDONG Lote Hotel The Plaza Hotel CATHOLIC CHURCH Chosun Hotel MYEONGDONG SEOUL CITY CITY HALLMETRO THEATER ART GALLERY Royal Hotel Lote Department Store YOUNG NAK CHURCH Noon square page O 40 R THE BANK N U OF KOREA SOM O E S SEOUL CENTRAL Savoy Hotel POST OFFICE Sejong Hotel

TO

-RO

DEOKSUGUNG

YU

JONGRO BOSINGAK

Tourist information Centre

S E JO N G DA E - R O

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Shinsegae Department Store NAMDAEMUN MARKET CHUNGJEONGRO METRO

N A M D A EM

U N -R O

Lote Mart

ON G - RO

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38

Seoul Hilton Hotel

SEOUL TRAIN STATION

AHN CHUNG GEUN MEMORIAL HALL

Lote Outlet

Namsan Park SEOUL CITY LIBRARY

Train Station

Metro Station

page

40

MYEONGDONG METRO

SOG

SUNGNYEMUN HOEHYEON METRO

SOW

page

Place Of Interest

S A M I L DA E - R O

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Tapkol Park JONGRO TOWER

Tourist Information

A- RO

W

JONGGAK METRO

INSA DONG

SO P

NG

GWANGHWAMUN METRO

KYONGHI PALACE

WOOJUNGKUK-RO

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M U K YO - R O

SEJONG CENTRE FOR THE PERFORMING ARTS

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NGINMU N H EU -R O

DONGDAEMUN DESIGN PLAZA

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SINDANG METRO DONGDAEMUN CULTURE & HISTORY METRO

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Hello a.pm

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CH A NGKY UNG

M A R EUNN AE- RO

TO EG

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CHUNGMURO

DONGDAEMUN

JONGRO - 5GA METRO

EULJIRO 4GA METRO EULJIRO -3GA METRO

EUL JI-R O

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CHEO

OK

GGY E

LG

CHUNGMU

CH EO N

JONGRO

YU

DAEHAK-RO

JONGRO - 3GA METRO

DONGDAEMUN METRO

DONGGUK UNIV. METRO

NAMSANGOL TRADITIONAL KOREAN VILLAGE

CHEONGGU METRO

P I L D ONG - R O

SA MIL

JANGCHUNG GYMNASIUM

DA E - R O

Shilla Hotel

YAKSU METRO

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page

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Hotel

Shopping Centre/Mall

38 | G U I D E

SINCHON AREA Sinchonyeok-ro & Ewha Women’s Univ-gil THE BODY SHOP ●

KOSNEY ●

E W H A WOMEN ’ S U

ARITAUM ●

● THE FACE SHOP ● GS WATSONS ● BEYOND

NIV - GIL

GS WATSONS ●

MIXXO ●

S I N C H O N Y E O K- R O

● ADIDAS ORIGINALS

● BANILA CO

HOLIKA ● HOLIKA JILL ● STUART

● ITS SKIN

● A-PIEU ● ESPOIR

ADIDAS ●

● HOLIKA HOLIKA ● INDAH ● VDL ● BANILA CO ● ACCESSORIZE ● TEENIE WEENIE

Yonsei-ro & Sinchon-ro SELECTED SHOPS IN HYUNDAI DEPARTMENT STORE SINCHON:

● GS WATSONS

● ADIDAS

Hyundai LANDROVER ● Department LES MORE ● Store Sinchon FOLDER ●

SIN

CH

ON

YONSEI-RO

8 SECONDS BEAN POLE BURBERRY GOLDENDEW PRADA SALVATORE FERRAGAMO

● BANILA CO ● NATURE REPUBLIC

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Jimmy Choo at Hyundai, 165 Apgujeong-ro, Gangnam-gu, Seoul 06001, +82 (0)2 547 2233, jimmychoo.com

● ARITAUM

SHOOPEN ●

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既参考了舞者的优美曲线，又融合了舞蹈的戏 剧张力和表现力，绝不是传统的平底芭蕾舞 鞋系列。从皮质踝部系带粉色绒面高跟鞋，到 搭扣系绳装饰软皮靴，该系列鞋款选择相当 丰富。

● ETUDE ● THE FACE SHOP

MIXXO SECRET ●

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Jimmy Choo’s latest collection takes much of its inspiration from ballet. However, don’t expect a range of traditional ballet fats; instead the collection references the line of a dancer’s body and the simultaneously restrictive and expressive movements involved in the dance. We love the variety of styles, from ballet-slipper-pink velvet heels with a fne leather ankle ribbon to eye-catching nappa leather boots adorned with multiple buckles and straps.

JimmyChoo最新系列从芭蕾中获得灵感，

PHOTO: RICHARD VALENCIA PHOTOGRAPHY

LANEIGE ●

SINCHONYE OK-RO VDL ●

JIMMY CHOO

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Global Blue Retailer

Non-Global Blue Retailer

Department Store

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APGUJEONG AREA

M

ESS ACC

APGUJE

FURLA Respected Italian brand Furla is known for its luxurious handbags, which fuse fashion-forward styles with fun and youthful colours, shapes and textures, a vast range of which can be found here in Seoul. Look out for the Viva Furla bag, the label’s take on the ubiquitous bucket-style handbag. This colour-block bag in textured leather is part of Furla’s campaign to add artistic style to the world of accessories. A must-have shape for the season, Furla’s take on the bucket bag is both trend-led and unique. 意大利品牌Furla因奢华手袋而闻名于世，备 受推崇。其款式前卫的包袋系列色彩青春，造型 活泼，材质独特，其中大部分单品都可以在首尔 购买。Viva Furla 手袋在普通水桶包的基础上 融入品牌特色，广告大片中的这款拼色纹理皮 革手袋更为Furla 配饰系列增添艺术风格。这款 Furla色块拼接包既时髦又独特，绝对是本季不 可错过的单品。

Featured In This Issue

CARTIER HERMÈS JAEGER-LECOULTRE MONTBLANC PATEK PHILIPPE PIAGET TOM FORD VACHERON CONSTANTIN VAN CLEEF & ARPELS

● CAROLINA HERRERA ● NESPRESSO DOLCE & ● OMEGA GABBANA ● ● MICHAEL KORS LOUIS VUITTON ● GIORGIO ARMANI ● ● ST DUPONT GUCCI ● P.27 ISABEL MARANT ● DIOR ● P.24

ADIDAS ● ● MARC JACOBS ● SANTA MARIA NOVELLA ● OFFICINA SLOWEAR ● RICK OWENS

●B ● G OGGI ● P OLDE ● L O R A DA N D E W U IS P.18 Q UA TO R ZE

ALEXANDER WANG ● UGG ●

BURBERRY ●

S EO

● BLUS ● COLOMBO ● RALPH LAUREN

FILLMORE BONGPOINT ●

HER

SELECTED SHOPS IN GALLERIA LUXURY HALL EAST:

eri

O R IZ E● L L U D IE S E L C A N O ●● A D ID N G R O PLE N X AS ● H E U TA G ER ● ●H ER

ESP O IR APG ● BAL VDL ● UJE ANC ONG E● GUG RO US ● MLB ● JURLIQUE ● PUMA ● ● GUESS BA NA NA RE PU BL IC ●

BANILA CO ● DR. MARTENS ●

● ÈS

Gall

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●U N IQ LO ●H &M

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●T HE

NEW

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UJE

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AP G

a Hall A We s L u x u r y t BEA Gall KER e ● r MCM Hall ia L u O ● xur y Eas N G G IV E N C t CHR HY ● R OM E HE O 60 P.26 GIL ART S● 10 C ORS O CO EMP MO O R IO ● ARM A M T O R O N C L EN I ● Y BU R RCH ● ● APG UJE DKN Y● ● C A ONGRO6 ESC 1- G IL A DA S A L R T IE R V ● A L ● FE TO R E P IA O R O RRA NA ● GAM O

Apgujeongro & Seollungro

DO

● BROOKS BROTHERS

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Furla at Lotte, 81 Namdaemun-ro, Jung-gu, Seoul 04533, +82 (0)2 771 2500, furla.com * for map go to page 40

40 | G U I D E

MYEONGDONG AREA Myeongdong Chungang-gil

Namdaemunno T WORLD & ● CONCIERGE

● WOORI BANK ● H&M ● KUMKANG ● LANDROVER LANIEGE ● ● FRISBEE JILL ● ● NATURE REPUBLIC THE FACE SHOP ● ● MIXXO ABC MART ● ● MAMONDE NIKE ● ● INNISFREE VDL● ● THE BODY SHOP LACOSTE ● ● ZARA M-PLAZA ● FOREVER21 BANILA CO ● ● BEAUTE ● INNISFREE ADIDAS ● ● HAT’S ON TEENIE WEENIE ● ● TONY MOLY THE FACE SHOP ●

TONYMOLY ● HATS ON ● BANILACO ●

NA

NGDO

MD

M Y EO

AEM

TEENIE WEENIE ● MIXXO SECRET ●

NATURE REPUBLIC ●

NG CH

LEVI'S UNDERWEAR ●

HOLIKA HOLIKA ● ETUDE HOUSE ● THE FACE SHOP ●

UNGA

N G - G IL

URO

SKINFOOD ●

ERO

TO EGY

N G -G IL

CHUNGM

I I-LG N- G DNOG O G D N G ENO M YMEYO

UNRO

ABC MART ●

U N G A N A P PA R E L NG CH IC A NGDO AMER M Y E O CL U B A●CO N ● Y ES ● ● M O ● A PIEU TO M M Y ET ● CO N ● 'S SE CR W O M EN RA ZE N A ● CELE SE M● A RI TA U

L LG I G IGNO N D GO ENOGND M YMEYO

MYEONGDONG METRO

TO EGY

ERO

MYEONGDONG

Toegyero & Myeongdong-gil SELECTED SHOPS IN LOTTE DEPARTMENT STORE MAIN:

GOLDENDEW GUCCI MIU MIU

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MD

NA

IL

● FOLDER

UNGA

● MCM

● UNIQLO

● BEYOND

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Metro Station

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SH ION ● BANILA CO ● TONY MOLY ● THE FACE SHOP ● ETUDE HOUSE ● ACCESSORIZE ● G.S WATSONS ● HOLIKA HOLIKA ● NATURE REPUBLIC ● DR. MARTENS

TONY MOLY ● SHOE MARKER ●

SAINT LAURENT VAN CLEEF & ARPELS

NG CH

Place Of Interest

BOTTEGA VENETA GUCCI HERMÉS LOUIS VUITTON PRADA P.25

NATURE ● REPUBLIC ● BEAN POLE ● WHO.A.U

Shinsegae Department Store SELECTED SHOPS IN SHINSEGAE DEPARTMENT STORE:

URO

● STAFF ● SPAO ON THE SPOT ● MYEONGDONG ● ARITAUM

CHUNGM

MLB ●

● POST OFFICE

NG

● ALDO HA ● A G AT

S

NGDO

ON

M Y EO

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SELECTED SHOPS IN NOON SQUARE: H&M MIXXO ONE(LEVEL5) ROEM THE BODY SHOP ZARA

● TOP 10 ● SA MS UN G FA

M Y EO

AT S

●

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ADIDAS ● THE FACE SHOP ● BANILA CO ● VDL ● ETUDE HOUSE ● TONY MOLY ●

O

GS

ES PO IR

-R CHARLES & KEITH HAT’S ON MILLI&I ZARA

MYEONGDONG THEATRE

NG

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● 8 SECONDS ● BEYOND ● BELPORT ● IT’S SKIN

Noon Square

BOONS ● TONY MOLY ● THE FACE SHOP ●

Lote Young Plaza

PRADA SALVATORE FERRAGAMO TOD’S

HOLIKA HOLIKA ● ETUDE HOUSE ● FOLDER ●

BANILA CO ● EBLIN ●

Lote Avenuel

GO

SELECTED SHOPS IN LOTTE YOUNG PLAZA: ALO BURBERRY

Lote Department Store Main

SO

SELECTED SHOPS IN LOTTE AVENUEL: BULGARI BURBERRY CARTIER CHOPARD DE BEERS PIAGET VACHERON CONSTANTIN

BURBERRY ERMENEGILDO ZEGNA FURLA P.39

TO EGY

● BANILA CO

ERO

MYEONGDONG METRO

Shopping Centre/Mall

Department Store

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GASAN DIGITAL COMPLEX GIL

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Mario Outlet 2

Mario Outlet 3

Mario Hyundai Outlet Outlet 1 Gasan

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DIG ITIA

L 2-

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1. National Museum of Korea South Korea’s preeminent museum of history and art offers an intriguing insight into the country’s past. Inside the sleek modernist building, you’ll find a wealth of impressive cultural objects, including a rare gilt-bronze incense burner. 韩国最为权威的历史艺术博物馆带您以不同视角回顾国 家历史。博物馆大楼设计简约现代，徜徉其中，您将领略令 人印象深刻的丰富历史文物，其中还包括金铜大香炉等珍贵 藏品。 National Museum of Korea, 137 Seobinggo-ro, Yongsan-gu, Seoul 04383, +82 (0)2 2077 9000, museum.go.kr

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2. Seoul Museum of History Providing an absorbing and thorough history of South Korea’s ever-changing capital, the Seoul Museum of History is well worth a visit. Discover objects dating back to the earliest days of the Joseon Dynasty alongside more modern exhibits. 首尔历史博物馆是不容错过的参观景点，为您全面展现韩 国首都丰富悠久的历史，带您发现朝鲜王朝早期的历史文物 以及现代摩登的当代展品。 Seoul Museum of History, 55 Saemunan-ro, Jongno-gu, Seoul 03177, +82 (0)2 724 0274, museum.seoul.kr 3. Gahoe Museum The fascinating Gahoe Museum showcases the best Korean arts and crafts dating back to ancient times. Exhibits include striking folk paintings, folding screens made of amulets and roof tiles carved to resemble goblins. 嘉会民画博物馆展示了韩国自古以来最佳的艺术和手工 作品，展品包括引人入胜的民俗绘画、符籍屏风和鬼面瓦作 品等等。 Gahoe Museum, 17 Bukchon-ro 12-gil, Jongno-gu, Seoul 03056, +82 (0)2 741 0466, gahoemuseum.org

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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

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When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.

Spend a minimum of 30,000 KRW and save up to 8% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee.

Refund Ofce Details: Incheon Airport: 3rd foor, Departures, airside, near Gate 28 Gimpo Airport: 3rd foor, Departures, airside Busan Gimhae Airport: 2nd foor, Departures, airside Cheong Ju Airport: 2nd foor, Departures, airside

Contact taxfree@globalblue.com +421 232 111 111

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畅购全球，尊享退税 当您在全球顶级购物区中的27万多家商店消费时，环球蓝联（Global Blue）购 物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎 能错过？您要做的只是寻找蓝星标志或者问询商家是否提供环球蓝联（Global Blue）服务，然后遵循我们简单的退税过程：

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最低消费30,000 KRW即可节约高达购买价格 8%的税。请注意：最终退款将包含增值税总 额，但是要扣除管理手续费。

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联系我们 taxfree@globalblue.com +421 232 111 111

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TRANSLATIONS

日本語翻訳

28: Novel Concepts 新たなコンセプト

近年、ソウルがアジアのファッションと高級小売店 の都として台頭してきた。このことが一番よく表れて いるのはおそらく、この都市のきらびやかなマルチブ ランドブティックの店内だろう。それらの店舗では扱 うのは超人気の商品ばかり。店内の設えも、従来型 デパートと違い階ごとの品揃えが独自のコンセプト と理念に基づいている。贅沢で独特の買い物体験 ができる空間になっているのだ。ソウル有数のコン セプトストアを訪れる人は、買い物を心から楽しむこ とができる。 そうした店の筆頭が10コルソコモ・ソウル。ミラ ノの10コルソコモの支店だ。イタリア版ヴォーグ編 集長フランカ・ソッツァーニの妹カルラ・ソッツァー ニが創立した10コルソコモは、 「スロー・ショッピン globalblue.com

PHOTO: YUN-SUK SHIM

ソウルの洗練されたマルチブランドブティックでは、 訪れる人に素晴らしいショッピング体験を提供して いる。ウィリアム・リー・アダムズがレポートする。

PHOTO: SIM STUDIO

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グ」という考え方を基本にしている。来店者がイン スピレーション溢れる空間を時間をかけてゆっくり 見て回れるように意図された店内には、ジュエリー やアクセサリーと共に本やアートアイテムも置かれて いる。ショッピングの後や合間に人気のカフェで休 憩をとり、高級ワインやグリーンピースと黒トリュフ で彩られたタラコパスタなどを楽しむこともできる。 「10コルソコモ・ソウルはビジュアル的にも独 特でユニークな体験を演出し、それによってショッ ピング空間を欲望と文化の間をそぞろ歩く『プロム ナード』に変えたいと考えています」と、メンズウェ アバイヤーのナム・ヒョソンはいう。膨大な種類のブ ランドを取り揃える同店では慎重な「編集」が必要 で、バイヤーたちは商品をカテゴリー分けしてお客 様が自分に合ったファッションを探しやすいようにし ている。例えば、リック・オウエンス、アン・ドゥムル メステール、ハイデル・アッケルマンは「ハイエンド・ ゴシック」、ジュンヤ・ワタナベ、ラフ・シモンズ、グ レッグ・ローレンは「アヴァンギャルド」、 マーカス・ル ーファー、カルヴェン、アクネ・ストゥディオズは「コ ンテンポラリー」といった具合だ。 もう一つの有名コンセプトストアがブーン・ザ・シ ョップ。ここでは、ファッションからビューティ、イン

テリアに至るまで、トレンド商品を提供している。4階 建てビルのインテリアは、ローマのブルガリ旗艦店 やロサンゼルスにあるディオールの壮麗な店舗を手 掛けた建築家ピーター・マリノがデザインした。この 素晴らしいスペースは吹き抜けと宙に吊るされたアー トインスタレーションが特徴で、ブーン・ザ・ショップ で慎重に考えて陳列しているとびきりスタイリッシュ で最先端の商品にぴったり。 美しい品々にふさわしく、見せ方も見事だ。メタ リックな穿孔子牛皮製のディオールのジオラマバッ グは、スカイライトに照らされたメタリックな棚の上 で光彩を放っている。人気のモワナ・レジェンヌの バッグはブルー、パープル、ターコイズを揃え、屋内 ベランダ下の木製台の上にアレンジされている。と ころ変わって、ショッキンググリーンのイルミネーシ ョンに照らされた同店の「シューズ・トンネル」では、 人気抜群のスニーカーと靴を陳列。ローラン・ムレ、 ロベール・クレジュリー、ロジェ・ヴィヴィエなどがそ れぞれミニブティックを構え、ヒールやパンプス、ブ ーツを置いている。レーベルのリストはここで終わら ない。ピエール・ルイ・マシア、ロシオ、エミリオ・プッ チ、MSGM、プロエンツァ・シューラーといった名前 がずらりと並び、まるでファッション界の名士録だ。

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一方、スペース・ムイはおそらく、市内の他店よ りハイファッション寄りといえるだろう。ムイという 名は漢字の「無」と「二」から来ている。つまり、 「 他にない」という意味だ。こうしたユニークさへのこ だわりは品揃えにも表れていて、同店で扱うエッジ ーでアヴァンギャルドな服は普通のデパートでは見 かけないものが多い。流行の先端を行きセレブのフ ァッション動向にも敏感なこの店は、最高級デザイ ナーブランドが欲しい人にも、今から話題になりそ うな新進デザイナーの商品を探している人にもお薦 めだ。 ものすごく高い天井とモダンな装飾が印象的な 広く堂々たる店内には、各シーズンの必須アイテムが ずらりと並ぶ。エレガントなパワースーツから上品な カクテルドレスまで、ありとあらゆる場面の衣装があ り、ブランドもバレンシアガ、ランバン、アレキサンダ ー・マックイーンなど幅広い。メンズもウイメンズも 豊富なコレクションを揃えており、目を引くヴァレン ティノの花柄プリントドレスの隣には、クリストファ ー・ケインのデニムショーツ、サンローランのウォレッ トといった具合だ。また、同店では最近発売された「 アシシュ・フォー・ムイ」コカ・コーラショッパーバッ globalblue.com

グなど限定版アイテムも置いている。 その他にソウルの有名マルチブランドブティック といえば、アックジョンの中心部にあるラウム・エデ ィションの旗艦店だ。モデルのチャン・ユンジュや歌 手のヒョナといった韓国のA 級セレブがよく訪れる 同店は、メンズとウィメンズの服と靴を幅広く扱って いる。ビルケンシュトック、コールハーンといった有名 ブランドの他、プレミアータ、ロフラー・ランダル、ヨ シ・サムラなど比較的知られていない個性とスタイル 重視のブランドも置いている。 シンプルなインテリアに、バランスよく揃えられ たフットウェアの鮮やかな色が映える。最も人気の あるブランドの一つが、イギリスのセレブや王族が 愛用する防水ブーツでお馴染みのハンターだ。カジ ュアルでありながら粋な靴を探してる向きには、フラ ンスのレーベル、ベンシモンはいかがだろうか。シン プルなバレエフラットからポルカドットや花柄のスニ ーカーまで、ベルシモンのフットウェアは女らしくて 楽しい。ソウルに来たら見逃せないマルチブランドス トアと同じく、個性たっぷりだ。 10corsocomo.com、boontheshop.com、 spacemue.com、raumedition.lfmall.co.kr

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42: When You Shop The World, Shop Tax Free PHOTO: SIM STUDIO

海外でのお買い物が免税に グローバル・ブルーの免税ショッピング制度をご利 用いただきますと、世界各地の有名ショッピング街 にある27万軒を超える加盟店でのお買い物がお得 になります。 年間2600万人が楽しまれているグローバル・ブルー の免税ショッピングを、貴方もぜひご利用ください。 手続きは簡単。まず、青い星を目印に加盟店を探し ます。星が見当たらなければ、店員に「グローバル・ ブルー？」とお尋ねください。あとは、次のステップ を踏むだけです。

1. お買い物 お買い物をした際は、必ずグローバル・ブルーの免 税書類（タックスフリー・フォーム）を受け取ってくだ さい。レシートを保管するのも忘れずに。 2. 還付請求 ご帰国の際は、まず出国地の税関でレシートに承認 印を押してもらってから、グローバル・ブルーの還付 事務所で払い戻しを受けます。 30,000 KRW以上のお買い物をすれば、購入価格 の最高8％の払い戻しが受けられます。最終的な払 い戻し額は、付加価値税（ VAT）合計から事務手 数料を差し引いた金額となりますので、その旨ご了 承ください。

48 | P RO D U C T S

SOUVENIR

PURE INSPIRATION All Day Swimming is a Seoul-based brand with a focus on natural, handcrafted products, which has garnered international attention from prestigious publications including Vogue Japan since it was founded in 2012. Look out for the mountain-shaped soy-wax candles, available in three diferent scents. The emerald version ofers a refreshing burst of mandarin, lime and rosemary; the dark grey provides a masculine dose of cedarwood and rosewood; while the white candle has a clean-smelling scent of peppermint and eucalyptus. Founders Seo-hong and Joo-hyun make their products – soaps, balms, bath salts and more – by hand using strictly organic ingredients. th Save up to 8% by shopping tax free, see page 42

首尔品牌All Day Swimming成立于2012年，专注 于自然纯粹的手工制品，吸引了包括日本版Vogue杂 志在内的诸多国际媒体注意。一定不要错过小山形 状的大豆蜡烛，更有三种不同香型可供选择。翡翠 色的蜡烛拥有柑橘、青柠和迷迭香的香味，沁人心 脾；深灰色的蜡烛融合雪松木和花梨木的香味，略 显阳刚；白色的蜡烛融合薄荷和桉树的香味，清香 扑鼻。品牌创始人Seo-hong和Joo-hyun从大自然中 获取灵感，严格使用有机原料制作包括肥皂、香膏、 浴盐在内的每一件产品。

All Day Swimming Mountain candles, 38,000 KRW each, Around The Corner, 24 Apgujeong-ro 12-gil, Gangnam-gu, Seoul 06028, +82 (0)2 545 5325, alldayswimming.com

韩国乐天百货 - 乐天世界广场(蚕室) 聚集全球最顶级品牌， 韩国最大规模的奢尚体验新地标， 为您打造不可复制的全面奢华购物体验。 营业时间 10:30~20:00(周一~周四) 10:30~20:30(周五~周日) 中文服务(电话):02-3213-3800

乐天蚕室店 乐天酒店 乐天世界

乐天百货代言人 朴信惠 (Park Shin Hye)

乐天世界大厦(555米, 123楼) 世界第六排超高层大楼

乐天世界名品馆

乐天世界购物中心 乐天世界水族馆 乐天电影院 乐天玛特 乐天HI玛特

cartier.co.kr

CLÉ DE CARTIER

MANUFACTURE MOVEMENT 1847 MC

ESTABLISHED IN 1847, CARTIER CREATES EXCEPTIONAL WATCHES THAT COMBINE DARING DESIGN AND WATCHMAKING SAVOIR-FAIRE. CLÉ DE CARTIER OWES ITS NAME TO ITS UNIQUE CROWN. CONSIDERABLE MASTERY WAS REQUIRED TO CREATE FLUID LINES AND A HARMONIOUS ENSEMBLE, A TESTAMENT TO ACCURACY AND BALANCE. A NEW SHAPE IS BORN.

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