SHOP Stockholm AW16

STOCKHOLM | СТОКГОЛЬМ | 斯德哥尔摩

STOCKHOLM City Edition Autumn/Winter 2016/17

Page 50 STEPPING UP: meet Sweden’s most exciting shoe designers

LEGENDARY LUXURY. For more than a century, Nordiska Kompaniet has served as the only true venue for high-end shopping in Stockholm.

Experience first-class service and feast upon an extensive selection of the world’s most prestigious brands in fashion, beauty and interior design. Welcome to NK.

MONDAY– FRIDAY 10AM– 8PM. SATURDAY 10AM– 6PM. SUNDAY 11AM– 5PM. HAMNGATAN. +46 8 – 762 80 00. NK.SE.

HUGO BOSS Nordic ApS Phone +45 33 188000 hugoboss.com

The Art of Tailoring BOSS Store Stockholm Biblioteksgatan 1

HIGH FASHION AND LIFESTYLE BIRGER JARLSGATAN 5 STOCKHOLM

AQUAZZURA ALTUZARRA ALAÏA ANYA HINDMARCH ASSOULINE BALENCIAGA BERNARDAUD BONPOINT COACH CH LOÉ CÉLI NE CU R R ENT/ELLIOT T DOLCE & G AB BANA DEL R IO ELLERY E Y T YS FL AT TER ED FEN DI FR AM E DEN I M G IVENCHY G IANVITO ROSSI H ERVE LEG ER I RO JOSEPH K I F U K I I N I LOE WE L ANVI N M I U M I U MOTHER DEN I M MAR N I MONCLER MISSONI MANSUR GAVRIEL MUNGO & MAUD MARYSIA PROENZA SCHOULER RIZZOLI ROSIE SUGDEN SAINT LAURENT SOPHIE BILLE BRAHE STUART WEITZMAN TABITHA SIMMONS THE CASE FACTORY TOM FORD TASCHEN THE ROW VINCE VILSHENKO VALENTINO VITA KIN VETEMENTS YVES SALOMON ZOË JORDAN

NATHALIESCHUTERMAN.COM FASHION ONE CLICK AWAY - GLOBAL DELIVERY

Acne Studios, Armani Beauty, Back, Chanel, Design House Stockholm, DKNY, Dyrberg/Kern, Filippa K, Gant, Hermés, Iittal Marimekko, Muji, Nike, Ray-Ban, Rörstrand, Samsø Samsø, Skultuna, Snö of Sweden, Tiger of Sweden, Tom Ford, Watt&Vek

la, J. Lindeberg, Kiehl’s, Lego, Linum, ke, YSL and much more.

The best shopping experience Stockholm has to ofer. Åhléns City is the biggest Swedish department store. We have a wide range of fashion, beauty and home furnishing products. Obtain a taxfree discount of up to 19% on merchandise from the entire store at the cashier of your choice.

Klarabergsgatan 50.

Open weekdays 10–9, Saturday 10–7, Sunday 11–7.

Visit our website åhlens.se!

THE FUSION COLLECTION

BIRGER JARLSGATAN 13 STOCKHOLM - NK DEPARTMENT STORE HAMNGATAN 18-20 STOCKHOLM GEORGJENSEN.COM +45 7012 3420

Quality guaranteed by Copenhagen Amber Museum

House of Amber - Shop & Exhibition 22 Birger Jarlsgatan, Stockholm houseofamber.com

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EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Düsseldorf Frankfurt French Riviera

‫دليل ألانيا‬ 德国指南

Германия

Whether you are travelling for business or pleasure, we can help you discover the very best of this vibrant European capital. Stockholm has much to ofer, as our guide on page 89 reveals. Readers who are looking for the ideal winter coat can fnd advice in our feature on page 58, and in this issue we also visit the city’s leading artisan bakers.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Sweden. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Sweden. For the very latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Emma Cheevers

巴黎

Portugal Prague Riga Rome Seoul Singapore Stockholm Stuttgart Switzerland Vienna Vilnius

Чехия

@环球蓝联-GlobalBlue

/globalblue

@shopcontent

@GlobalBlue

/GlobalBlue/GlobalBlueRu

/globalblue

ILLUSTRATION: ISAAC BONAN

Welcome to Stockholm

Gothenburg Hamburg Hanover Helsinki Area Holland Istanbul Italy Japan Lake Saimaa Lebanon London Madrid Milan Munich Nuremberg Oslo Paris

TIGEROFSWEDEN.COM

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CONTRIBUTORS

PHOTO: KATIE WILSON ELL

ILLUSTRATION: TATIANA BOYKO

Tatiana Boyko London-based illustrator Tatiana Boyko created this season’s cover illustration for SHOP Stockholm, which is based on our feature about Swedish footwear on page 50.

Her unique style made her the perfect choice for this cover illustration, where she has created a landscape which cleverly incorporates a lace-up shoe. Tatiana’s previous clients include Vanity Fair France.

Explore our archive of cover illustrations at globalblue.com/covers.

Hannah Lewis SHOP’s features editor Hannah Lewis read English literature and language at the University of Oxford before studying for an MA at the London College of Fashion.

She has previously produced her own magazine in London. globalblue.com

Josh Sims Freelance journalist and editor Josh Sims contributes to publications that include the Financial Times, Independent, Observer, Wallpaper and Esquire. For this edition of SHOP Stockholm he has written our cover feature, Sole Traders.

Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online.

SOPHISTICATED ACCESSORIES FROM PRESTIGIOUS BRANDS. The key to a successful outfit lies in the details. NK Access is home to an impressive range of accessories from a wide range of fashion brands. Discover bags, jewelry and other accessories from both international and national well known fashion brands.

Alexander McQueen, Bottega Veneta, Charlotte Bonde, Dodo, Dolce Gabbana, Ilena Makri, Lara Bohinc, Loewe, Maria Nilsdotter, Moreau, Sonia Rykiel Sophie by Sophie, Sophie Gyllenhammar, Tom Ford.

Welcome to NK Access.

NK ACCESS

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8-762 80 00. NK.SE.

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Tatiana Boyko Contributors Emma Holmqvist Deacon, Josh Sims Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion writer Danielle De Wolfe News editor Ginger Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Charlotte Rogers Deputy artworker Dionne Hélène Senior artworkers Aaron Carline, Milkha Lala Artworking assistant Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov Print Dane Consultancy Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak

GLOBA L BLU E SW EDEN Commercial director Sweden & Denmark Robert Ehinger Sales manager Sweden & Denmark Daniel Andersson Key account managers Katarina Thelin, Carolina Wadsby Rudberg Account managers Yasemin Bilir, Martina Johnson, Jonas Kei, Sara Wahlby Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, +46 (0)8 5452 8440 Regional tourist office Stockholm Tourist Centre, Kulturhuset, Sergels Torg, 111 20 Stockholm

AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian

Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Digital production manager Andrew Lugton Production assistants Sammy Ha, Adanna Nwachuku

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue

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CONTENTS p.50

Products 26

28

Check Out SHOP selects a standout piece from Stockholm this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

58

66

News 36 38

Shop Window One store not to be missed in Stockholm News Seasonal updates on shops, services and new products

Features 50

Cover story: Sole Traders Sweden’s new wave of shoe brands is getting a foothold around the world. Josh Sims discovers the names to know

Above: Eytys autumn/winter 2016/17 campaign

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Weather Ready There’s no need to compromise on style when out in the city this season. Hannah Lewis reveals the Swedish brands making practical gear you’ll be proud to wear The Road Ahead Jakobsbergsgatan in central Stockholm has become a showcase for up-and-coming Swedish labels. Emma Holmqvist Deacon explores this exceptional retail area Back Up Front Ann-Sofie Back, who has recently opened a flagship store in Stockholm, produces captivating collections and has a personality to match. Sally McIlhone meets the Swedish designer

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CONTENTS p.80

Experience 80

84

On The Rise Stockholm’s artisan bakers are creating expertly made loaves and tempting pastries. Katie Muxworthy samples some of the best Stay In Style SHOP’s guide to the world’s most exclusive hotels

Guide

Translations

89

114 Русский Перевод 125 美文翻译

Maps and guides to the key shopping areas of Stockholm

Essentials

Souvenir

112 How To Shop Tax Free The simple steps to saving money on your shopping

130 The essential item to bring home

E NGL I S H | Р УС С К И Й | 中文

VISIT US ONLINE...

The latest in luxury shopping and travel is updated every day at globalblue.com

Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru

FOLLOW US AT... /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- GlobalBlue /globalblue /globalblue @shopcontent Above: Fabrique bakery

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

globalblue.cn 每日更新精品购 物信息，分享海外省钱秘笈

Elegance is an attitude

The Longines Master Collection

www.longines.com

Simon Baker

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CHECK OUT

PUNK-ROCK CHIC This season, Acne Studios has channelled a punk rock attitude into its women’s collection.

Using luxury leather and a bold style, the brand cites US band the Cramps as a core inspiration for the look. This statement piece of footwear from the collection combines striking typography in its heel with a knotted ankle strap and Save up to 19% by shopping tax free, see page 112

hardware which references musical equipment.

Acne Studios has gained a cult following among fans of Scandivanian fashion who will be keen to be seen in the brand’s latest footwear. dw Acne Studios Nodo shoes, SEK 6,500, Acne Studios, Norrmalmstorg 2, 111 46 Stockholm, +46 (0)8 611 6411, acnestudios.com FOR M A P GO TO PAGE 100

B I B L I O T E K S G ATA N 1

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WINTER SHINE Combine shades of gold with casual daywear to create a sophisticated yet laid-back look

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1. Weekday coat, SEK 1,300, Weekday, Götgatan 21, 116 46 Stockholm, +46 (0)8 642 1772, weekday.com

3. Efva Attling ring, SEK 17,500, Efva Attling, Biblioteksgatan 14, 111 46 Stockholm, +46 (0)8 611 9080, efvaattling.com

2. Tom Ford lipstick, SEK 445, Åhléns City, Östermalmstorg 1-3, 102 43 Stockholm, +46 (0)8 5220 7440, tomford.com

4. Max Mara handbag, SEK 11,090, Max Mara, Birger Jarlsgatan 12, 114 34 Stockholm, +46 (0)8 611 1466, maxmara.com

Save up to 19% by shopping tax free, see page 112

5. Clarins Supra Volume mascara, SEK 275, Sephora, Biblioteksgatan 2-4, 111 46 Stockholm, +46 (0)7 7421 8877, clarins.com

PHOTOS: (2) TED MORRISON; (6) JEPPE SØRENSEN; (8) DANIEL FUSSEL; (9) CATHERINE MCDERMOTT TINGLE; (11) ALEX KHAMRAEV

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6. Bang & Olufsen Beoplay H8 headphones, SEK 4,599, Bang & Olufsen, Grev Turegatan 11A-C, 114 46 Stockholm, +46 (0)8 611 6030, bang-olufsen.com 7. L’Occitane Sérum Harmonie Divine, SEK 1,795, L’Occitane, Kungsgatan 21, 111 43 Stockholm, +46 (0)8 218170, loccitane.com

globalblue.com

8. Thomas Sabo necklace, SEK 1,999, Åhléns City, Klarabergsgatan 50, 111 21 Stockholm, +46 (0)7 2580 3015, thomassabo.com

10. Louis Vuitton earrings, price on request, Louis Vuitton, Birger Jarlsgatan 5A, 111 45 Stockholm, +46 (0)8 611 9200, louisvuitton.com

9. Timberland boots, SEK 2,299, Timberland, Sergelgatan 12-14, 112 57 Stockholm, +46 (0)8 207817, timberland.com

11. 7 For All Mankind jeans, SEK 2,195, NK Internationella Designers, Hamngatan 18-20, 111 77 Stockholm, +46 (0)8 762 8000, 7forallmankind.com

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DOWN TO EARTH Mix autumnal tones with intriguing details for a well-rounded look this season

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1. Ray-Ban glasses, SEK 1,530, City Optik, Drottninggatan 80, 111 36 Stockholm, +46 (0)8 791 7570, ray-ban.com

3. Cheap Monday scarf, 400 SEK, Åhléns City, Klarabergsgatan 50, 111 21 Stockholm, +46 (0)8 676 6000, cheapmonday.com

2. Marc O’Polo shirt, SEK 849, Marc O’Polo, Biblioteksgatan 11, 111 46 Stockholm, +46 (0)8 611 0504, marc-o-polo.com

Save up to 19% by shopping tax free, see page 112

4. Acqua Di Parma Quercia fragrance, 100ml, SEK 1,850, Åhlens City, Klarabergsgatan 50, 111 21 Stockholm, +46 (0)8 676 6000, acquadiparma.com

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PHOTO: (6) PHOTOPRESS/IWC

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5. Mango belt, SEK 299, Mango, Sergelgatan 2, 111 57 Stockholm, +46 (0)8 411 9200, mango.com

7. Aesop Parsley Seed Antioxidant Hydrator, 60ml, SEK 475, Aesop, Jakobsbergatan 5-9, 111 44 Stockholm, +46 (0)8 611 1945, aesop.com

9. Montblanc pen, SEK 24,235, Franks Ur, Drottninggatan 39, 111 51 Stockholm, +46 (0)8 100718, montblanc.com

6. IWC watch, SEK 131,000, Nymans Ur, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 5450 6160, iwc.com

8. Boss bag, SEK 7,799, Boss, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 611 4240, hugoboss.com

10. Diesel jeans, SEK 1,899, Diesel, Biblioteksgatan 9, 111 46 Stockholm, +46 (0)8 6445 588, diesel.com

globalblue.com

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AUTUMN LEAVES Channel the colours of the changing season and add a spritz of dynamic scent

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1. Sandqvist backpack, SEK 1,095, Sandqvist, Jakobsbergsgatan 9, 111 44 Stockholm, +46 (0)7 6275 9080, sandqvist.net

3. Mac lipstick, SEK 195, Åhléns Skanstull, Ringvägen 100, 118 60 Stockholm, +46 (0)7 2580 3600, maccosmetics.com

2. Jimmy Choo shoes, price on request, NK Damskor & Accessoarer, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, jimmychoo.com

4. Monki jumper, SEK 500, Monki, Götgatan 19, 116 46 Stockholm, +46 (0)8 640 0841, monki.com

Save up to 19% by shopping tax free, see page 112

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5. Byredo Bal D’Afrique fragrance, 100ml, SEK 1,500, Byredo, Mäster Samuelsgatan 6, 111 44 Stockholm, +46 (0)8 5250 2615, byredo.com

PHOTOS: (2) RICHARD VALENCIA PHOTOGRAPHY; (5) © BOHMAN & SJÖSTRAND AB

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LEGENDARY LUXURY. Omega is a perfect reason to visit the department store NK. Enjoy an extensive range of exclusive watches and jewellery at NK Juvelsalong. Welcome.

NK JUVELSALONG

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8 –762 80 00. NK.SE.

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SEASONAL CHEER

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Vibrant patterns and a touch of purple will contrast with darker items in your wardrobe 1

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1. Hermès scarf, SEK 3,450, NK Hermès, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, hermes.com 2. Lancôme Hypnôse mascara, SEK 310, Kicks, Götgatan 78, 118 30 Stockholm, +46 (0)8 5180 0052, lancome.com

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3. Rimowa suitcase, SEK 3,695, Swedish Selection, Malmskillnadsgatan 38, 111 57 Stockholm, +46 (0)7 2944 4695, rimowa.com

5. Hunter boots, SEK 2,299, Best of Brands, Mood Stockholm, Regeringsgatan 46, 111 44 Stockholm, +46 (0)8 1221 0980, hunterboots.com

Save up to 19% by shopping tax free, see page 112

PHOTO: (1) STUDIO DES FLEURS

4. Cos coat, SEK 2,250, Cos, Biblioteksgatan 3, 111 46 Stockholm, +46 (0)8 5450 1050, cosstores.com

Our quest for perfection.

Senator Cosmopolite

Senator Cosmopolite. An ideal companion for all world travelers: the Senator Cosmopolite brings all of the 37 world time zones to the wrist. Taking Daylight Savings and Standard Time into account, this mechanical masterpiece displays the time of day in two separate time zones at once. The world time zones are represented by official IATA airport codes. This complex function is easy to use – since every second counts, especially for time-travelers.

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PHOTO: HENNING PEINERUD

SHOP WINDOW

PRADA’S PERFECTION Prada has renovated its store on the prestigious Birger Jarslgatan, one of the capital’s main luxury shopping destinations.

Step through the glass doors to enter the large 585-square-metre space where Prada’s desirable collections can be found, including men’s and women’s clothing, leather goods, footwear and accessories. A black and white marble floor brings unity to the succession of rooms, each with its own atmosphere. One Save up to 19% by shopping tax free, see page 112

particularly notable feature is the men’s ready-to-wear room with mint-green fabric walls, polished steel fixtures and where clients can relax on an ostrich leather sofa. In other rooms, marble drawers encase leather goods and polished glass cases exhibit Prada’s suitcases, making this a wonderful luxury destination. km Prada, Birger Jarlsgatan 11, 111 45 Stockholm, +46 (0)8 660 5700, prada.com FOR M A P GO TO PAGE 100

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SOUND EFFECT Ynoir has introduced high-end earphones which bridge the gap between technology and jewellery. Made using a beryllium membrane for top-quality sound, the earphones are embellished with an 18-carat gold-plated Y detail in yellow, white or rose gold which has been designed to hang like a piece of jewellery.

The earphones are available in three styles (each priced at SEK 2,600), with either a blue cord with rose-gold plating, an orange cord with yellow-gold plating or a grey cord with white-gold plating. Uniting technology and style, these are ideal travel companions. gc 1064, Sturegallerian, Stureplan 4, 114 35 Stockholm, +46 (0)8 611 1064, ynoir.com FOR M A P GO TO PAGE 97

COOL CONCEPT Recently opened in the ultra-hip SoFo district, the FabLab concept store is full of wonderful products thanks to founder Johan Svenson, a renowned stylist and set designer for Vogue, Elle and GQ with more than 10 years’ experience in the fashion industry. The store, which is housed in a former milk shop, is a great source of gifts and souvenirs from your trip to Stockholm including quirky cushions, furniture, skincare products by Le Baigneur and books from the School of Life.

FabLab is also the exclusive stockist of skincare brand YĂźli and fragrances from Costes. sm FabLab, Bondegatan 7, 116 23 Stockholm, +46 (0)7 0990 2784, fab-lab.nu FOR M A P GO TO PAGE 109

Save up to 19% by shopping tax free, see page 112

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IN BRIEF Watch specialist Fredmans Ur has opened a new store on Strandvägen.

In this retail space leading brands have their own shopsin-shop, creating an exclusive atmosphere

DREAM TEAM London-based designer Craig Green has teamed up with Swedish sportswear powerhouse Björn Borg on a new range.

Comprising 20 striking pieces, the Craig Green x Björn Borg capsule collection was launched at Stockholm Fashion Week and includes quilted polo tops, hooded ponchos, utilitarian backpacks and lightweight bomber jackets in two simple colours – off-white and off-black. km Aplace, Norrlandsgatan 11, 111 43 Stockholm, +46 (0)8 643 3230, bjornborg.se FOR M A P GO TO PAGE 98

This winter, fill your home with the warming aromas created by French brand Mad et Len which specialises in creating niche fragrances using artisanal processes.

Candles and pot-pourri made with carefully selected organic ingredients will add a touch of cosiness to your house and will envelop you in an enriching olfactory experience. Mad et Len also sells small design objects: those made out of black metal are forged by hand, while ceramics are carefully hand-painted ensuring that each product is unique. gc Skindeep, Humlegårdsgatan 5, 114 46 Stockholm, +46 (0)8 662 8270, madetlen.com FOR M A P GO TO PAGE 97

globalblue.com

PHOTO: STEPHANIE LOU

WINTER WARMERS

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ABOUT TIME

PHOTO: MAGNUS SWARD

PHOTO: © BOHMAN & SJÖSTRAND AB

Swedish brand Tid, which means ‘time’ in Swedish, has taken the watch back to basics through the No 1 Steel design. The watch has a simple dial, an adjustable strap and is available in 36mm and 40mm sizes. There are also two stainless steel cases to choose from: one with a black ion coating and the other in a monochrome brushed-steel finish. Founded in 2012, Tid has its design studio in Stockholm and its products make great souvenirs. gc Tid, Torsgatan 59, 113 37 Stockholm, +46 (0)8 203380, tidwatches.com

URBAN FEEL British company Superdry has opened a store in the Gallerian shopping centre. The space echoes the aesthetic of the brand’s flagship store on London’s Regent Street, incorporating elements such as exposed concrete and timber flooring. At the new Stockholm store, visitors enter through a vintage-style doorway, above Save up to 19% by shopping tax free, see page 112

which hangs a prominent mason jar chandelier, a recurring decoration in the brand’s stores across the world. The large bay windows give a taste of the newest products stocked inside, ranging from Superdry Sport through to the Idris Elba + Superdry line. gc Superdry, Gallerian, Hamngatan 37, 111 53 Stockholm, +46 (0)8 209360, superdry.com FOR M A P GO TO PAGE 100

SVENSKT TENN Since 1924 Svenskt Tenn is an interior design company with retail stores at Strandvägen in Stockholm, and online.

Since 1976, Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation, which provides research grants within ecology, medicine and funding for arts projects. By shopping at Svenskt Tenn, you contribute to this philanthrophy.

S T R A N D VÄ G E N 5 , S T O C K H O L M

W W W. S V E N S K T T E N N . C O M

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SARTORIAL SUCCESS Carin Rodebjer’s clothing label has gone from strength to strength since it was founded in 1999 and a new Rodebjer store has opened in Stockholm’s famous Bibliotekstan shopping area.

Visitors to the 300-squaremetre space will find pieces which cater to the varied lifestyles of contemporary women, from comfortable yet chic slouchy suits through to kimonos. Regular customers and new clients are sure to find something highly appealing. gc Rodebjer, Norrmalmstorg/ Smålandsgatan 12, 111 46 Stockholm, +46 (0)8 611 0117, rodebjer.com FOR M A P GO TO PAGE 100

Designtorget has championed interesting yet simple design products for the home since 1993. A recent release for the Stockholm-based group is the Navet Clamp Tray, which can be fixed to window ledges, shelves or counters to provide extra space and is stylish as well as functional. Available in two sizes, 15cm diameter and 25cm (SEK 650 and SEK 800 respectively), the tray also comes in white, grey or red. gc Designtorget, Götgatan 31, 116 21 Stockholm, +46 (0)8 644 1678, designtorget.se FOR M A P GO TO PAGE 104

Save up to 19% by shopping tax free, see page 112

PHOTO: MARIA BANGATA 4A / ÅKE E:SON LINDMAN

MAKE SPACE

BIBLIOTEKSGATAN 16 MALL OF SCANDINAVIA

A SPECI AL COLLEC T ION BY GIGI HADID

#TOMMYXGIGI TOMMY.COM

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HOUSE OF STYLE The largest selection of House of Dagmar items can now be found at NK. The Swedish fashion label’s new store-in-store has been designed by Christian Halleröd, the mastermind behind retail spaces for brands such as Acne Studios and Byredo. The House of Dagmar space has been inspired by the textures present in the label’s clothing and makes use of materials such as lightly stained birch panels and textured wool carpets. Here, enthusiasts of Scandinavian style can find pieces including this Alana leather shirt, which is available exclusively at the store. gc NK House of Dagmar, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, houseofdagmar.se FOR M A P GO TO PAGE 100

ON THE CASE Family firm The Case Factory specialises in leather manufacturing and even has its own tannery. Using high-quality leather sourced in Italy, the company creates excellent cases for smartphones and tablets. Leather is the perfect material for such cases, as it can resist rips and punctures and is able to hold its shape, ensuring that your devices remain protected. Choose from a range of colours, textures and patterns for a truly fashionable accessory. gc The Case Factory, Nybrogatan 26, 114 39 Stockholm, +46 (0)8 661 0200, thecasefactory.com FOR M A P GO TO PAGE 98

Save up to 19% by shopping tax free, see page 112

WELCOME TO THE CENTRE OF MODERN DESIGN

Enter the department store Illums Bolighus and enjoy an exclusive world of quality and world-famous international and Danish design.

On several foors of inspiring displays you will fnd only the very fnest in exquisite design, kitchenware, tableware and lamps.

S TOC KHOLM · M ALMÖ · WWW.ILLUMS BOL IG HUS . SE

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MOTHER NATURE Björk & Berries prides itself on being an eco-luxury beauty brand, using natural, organic ingredients which have been carefully handpicked. Its perfume and skincare products are made in Sweden using traditional ingredients such as birch leaves and bark. The new White Forest fragrance (50ml, SEK 690) is a tribute to Sweden’s woods, with top notes of orange, rhubarb and blackcurrant and base notes of vetiver, cedarwood and tonka beans.

Take in a deep breath of this scent and let yourself be transported to the country’s beautiful forests. gc Björk & Berries, Sturegallerian, Stureplan 4, 114 35 Stockholm, +46 (0)7 0899 1691, bjorkandberries.se FOR M A P GO TO PAGE 97

AUTUMN NOTES This season form, function and colour are the key principles for Norwegian fashion label Cathrine Hammel. A neutral colour palette with accents of rust red or moss green is the base for varied and textured fabrics – mohair, velvet and gabardine all have a place within the collection. This is the first season when Cathrine Hammel has used paper tissue, a lightweight fabric typically found in sportswear and which the label has incorporated into skirts, parkas and T-shirts. In contrast, sequins and traditional knits lend a heavier edge to the collection. gc Riddargatan 12, Riddargatan 12, 114 35 Stockholm, +46 (0)8 611 0837, cathrinehammel.no FOR M A P GO TO PAGE 98

Save up to 19% by shopping tax free, see page 112

SHOP THE COLLECTION AT GANT.COM

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FOR FEET Founded in 2008, Happy Socks’ mission is to inject a dose of fun into everyday life and put a smile on your face. Using a multitude of colours and patterns to bring their products alive, the Swedish brand creates socks which are far from boring. Select your favourite pair from the full range at the brand’s Stockholm store, whether abstract black and white shapes or a more traditional argyle pattern. gc Happy Socks, Mäster Samuelsgatan 9, 111 44 Stockholm, +46 (0)8 611 8702, happysocks.com

PHOTO: BINNIAM ESKENDER

FOR M A P GO TO PAGE 100

CRYSTAL CLEAR Experience the world of Swarovski in a refined atmosphere at the brand’s special Stockholm pop-up boutiques. The spaces at the Mall of Scandinavia and Gallerian will be open throughout autumn and winter 2016, following Save up to 19% by shopping tax free, see page 112

the crystal brand’s 120th anniversary. Discover Swarovski’s contemporary and high-quality products at these pop-ups. gc Swarovski, Mall of Scandinavia, Stjärntorget 2, 169 79 Solna; Gallerian, Hamngatan 37, 111 53 Stockholm, swarovski.com FOR M A P GO TO PAGE 100

Sweden’s new wave of shoe brands is getting a foothold around the world. Josh Sims discovers the names to know

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PHOTO: MARIA BANGATA 4A/ ÅKE E:SON LINDMAN MARIA BANGATA 4A

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SOLE TRADERS Above: Eytys store

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‘I

H&M has ordered 50,000 pairs from Swedish Hasbeens

PHOTOS (ALL SHOES): INGEMAR LINDEWALL

t was an old style of shoe I remembered from my childhood in Sweden during the 1970s,’ says Emy Blixt, recalling a wooden-soled, clog-like sandal which was ‘very, very trendy here - there was a cool mum from my village who used to wear them.’

And thanks to Blixt, this style of footwear is once again extremely fashionable. An English teacher with no fashion experience, 10 years ago she decided she needed a change of career, and reviving what was for her a classic style seemed like a smart idea. Blixt knew she was on to something when she tracked down 500 dead-stock pairs from the back of an old shop, freighted them to Stockholm and sold them all to friends and their friends in a matter of weeks.

Clearly, more would have to be made, and Hasbeens, later renamed Swedish Hasbeens, was created.

‘There’s something that’s very Swedish about the style,’ Blixt explains. ‘It fits into sustainable thinking, being made with wood and leather. But aesthetically it takes a Swedish approach too: the look is a little bit fashion and a little bit down to earth, which is actually a hard balance to strike and this gives it a wide appeal. It’s also a democratic product, not just

Clockwise from top: Emy Blixt, founder of Swedish Hasbeens; Inga in Strong Pink; Merci Slip in Nature; Pia Debutant in red; Louise in black, all Swedish Hasbeens

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PHOTO: FABIAN OHRN

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Eytys doesn’t identify with the trend for outrageously expensive sneakers

Above (from top): Gram autumn/winter 2016/17; Eytys Mother Suede model in black with gum sole

PHOTO: PÅL ALLAN

for the rich but for everyone, and the style has survived to become something of a standard.’

Blixt is no longer alone in pursuing this approach to footwear. In recent years Sweden has seen the launch of equally distinctive yet accessible shoe brands including Gram and Eytys. Gram’s approach has been to fill the gap between shoes and sneakers, with collections based around a basic Derby-type lace-up style with a cushioned, typically white outsole while the uppers provide variation in colour, material and pattern. Like sneakers, these are lightweight options for your feet and each style is named after its weight in grams. ‘Our roots lie in the Scandinavian design aesthetic,’ the company says, pointing to the clean lines, attention to detail and simplicity of the shoes.

Eytys is a sneaker brand created by Max Schiller and Jonathan Hirschfeld, the latter having trained in fashion retail and design with Swedish company Acne Studios, which has quickly become a cult label. Like Swedish Hasbeens, Eytys has built its reputation more or less on a single product – in this case, a unisex platform sneaker with a thick rubber and cork

PHOTO: PÅL ALLAN

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sole and a minimalist, deck shoe-like upper.

The company says it doesn’t identify with the trend for outrageously expensive sneakers and this approach seems to be cementing the brand’s popularity. Not that building the business has been without its troubles: the cargo ship MOL Comfort, carrying its entire first collection, broke in half and sank in the middle of the Indian Ocean (thankfully no lives were lost – only stock).

Neither has Swedish Hasbeens’ journey been completely straightforward. In 2011 Swedish fashion retail giant H&M placed a dream order with the company (at the time still called Hasbeens) which would put them firmly on the fashion map. But before finalising its request for 50,000 pairs H&M insisted that the shoemaker’s name had a firm legal footing. This meant buying the name Hasbeen from another organisation (owned by a former Disneyland employee) and, to drive home the brand’s origin, ‘Swedish’ was added to the name. This has paid off, as the shoes are now sold in 400 stores in 20 countries; it has two of its own stores in Stockholm and plans to open in London and New York.

‘There are more and more footwear brands coming out of Sweden now, and I think they all benefit from finding that non-extreme middle ground that is so popular here,’ says Blixt. ‘We don’t want anything too ‘nice’, but we don’t want anything too ugly either and the advantage is that more and more people around the world are attracted to that approach.’

Above (from top): Eytys Kibo leather model in white; Eytys autumn/winter 2016/17 campaign

smĂĽlandsgatan 10

111 46 stockholm

WEATHER READY There’s no need to compromise on style when out in the city this season. Hannah Lewis reveals the Swedish brands making practical gear you’ll be proud to wear

I

n 1960, Åke Nordin founded Fjällräven from his basement in the Swedish town of Örnsköldsvik. Nordin was a practical man.

He liked to trek, and he liked to be comfortable while doing so, but he could never find exactly the right equipment. Nordin therefore decided to make his own outdoors gear and, after borrowing his mother’s sewing machine, began with lightweight jackets and framed backpacks.

Word soon spread among other keen walkers and hikers, marking the start of the Fjällräven brand.

Fjällräven’s most famous creation, the 117

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Kånken backpack, was created in 1978 for schoolchildren, being durable, large enough to hold all the essentials without causing back problems and featuring a distinctive top handle for ease of carrying between lessons. Ask anyone in Sweden and it’s likely they’ll recall fond memories of their own Kånken. But while the backpack has remained popular over the decades for its undeniable functionality, the last five years have seen the design capture the hearts of a different audience. If you’re in any of the world’s trendiest neighbourhoods – east Berlin, Brooklyn, Shoreditch or SoFo – the Previous page: Peak Performance’s 30th anniversary autumn/ winter 2016/17 collection

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Once again, Swedish designers are at the front of a new trend

PHOTOS: REDWOLF STUDIO/RODOLPHE FOUCHER

chances are you’ll spot a Kånken before long.

Far from being reserved for the schoolyard, this is now a must-have fashion item.

Swedish fashion publication Hemma Magazine describes the Kånken as ‘the ultimate in utilitarian cool’. Tired of heavy branding and passing trends, modern consumers want items which are beautiful, functional and made to last. They’re also looking for authenticity and many Swedish labels, including Fjällräven, also meet this need. At Fjällräven, authenticity lies to a large extent in its commitments to simplicity and sustainability.

This year sees the launch of two new Kånken models. Re-Kånken is made from one single yarn created from recycled plastic bottles, produced using eco-friendly practices and is completely recyclable at the end of its (impressively long) life. Meanwhile, the Kånken No 2 Black edition is an all-black bag made from a heavy-duty version of Fjällräven’s signature G-1000 fabric. While the traditional Kånken is known for its bright colours, this new model provides a more understated option, with leather detailing adding to the smart, luxurious aesthetic. These small changes are perfectly in line with the company’s ethos and they

Above (clockwise from top): Fjällräven Re-Kånken bag in mustard; Fjällräven Kånken No 2 Black edition; the brand’s Re-Kånken bag in blue

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also extend the utilitarian vibe which has won Kånken so many fans.

Fjällräven is not the only brand making practical clothing cool. Stutterheim may only have been founded in 2010, but with over 800 retailers worldwide it is one of Sweden’s most promising clothing labels. And at its core?

Raincoats. Of course, it doesn’t deal in just any type of raincoat, but specialises in beautiful, well-cut creations handmade in Sweden.

Inspired by the coat worn by founder Alexander Stutterheim’s grandfather in the 1960s, the company has taken the basic raincoat, which is charged with Swedish heritage, and reimagined it for a contemporary, international audience. Stutterheim’s success comes not from ever-changing styles or by embracing trends but from its central values of excellence and simplicity – and at its heart is a desire to simply protect people from bad weather wherever they are, according to head of design Patric Wallertz.

Another Swedish brand conceived as a practical solution to a need is Peak Performance, which was founded by three keen

Stutterheim raincoats are sold by over 800 retailers worldwide skiers who wanted high-quality skiwear that didn’t compromise on style. They began to make their own, and their cool but never flashy aesthetic struck a chord with sports enthusiasts the world over. Having expanded into clothing for almost any outdoor activity – from golf and skiing to mountaineering – Peak Performance is today one of the world’s most recognisable specialists in the field. And still the aim remains the same: to allow customers to look stylish, not ostentatious, in clothing whose functionality isn’t compromised.

A similar concept drives J Lindeberg.

Describing itself as having ‘one foot in the sports world and one in the fashion world’ the brand produces clothing for skiing and golf as well as activewear, fashion clothing and more.

Above (from left): Stutterheim coats in petrol blue and pale yellow, both autumn/winter 2016/17

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It was one of the first companies to bring a fashion edge to high-performance sportswear, and in the 20 years since its founding it has continued to push the boundaries from both angles – offering timeless and fashionforward apparel that incorporates advanced developments in performance-wear technology.

‘At J Lindeberg we do not compromise on style in sport or fashion wear,’ says Ali Razzaghi, the brand’s head of design for golf and activewear.

According to J Lindeberg, attention to style must be apparent in its sportswear, and attention to functionality must be seen in its fashion collections. As with Fjällräven, Stutterheim and Peak Performance, form and function go hand in hand. With consumers increasingly looking for clothes that last and which can adapt to our ever-busier lifestyles, it’s no surprise that Sweden’s labels – who lead the way in this arena – are developing such strong reputations.

Once again, the nation’s designers find themselves at the forefront of an emerging trend. When clothing this functional can also be beautiful, there’s no need to compromise Above (from top): Peak Performance’s 30th anniversary collection autumn/winter 2016/17; J Lindeberg women’s golfing clothing autumn/winter 2016/17

YOUR EVERYDAY FASHION FAVORITES KappAhl ofers you afordable fashion for all the family. We are pleased to present a wardrobe with styles for all occasions from timeless classics to the season’s must-haves and everyday favourites.

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PHOTO: MIKAEL OLSSON

Jakobsbergsgatan in central Stockholm has become a showcase for up-and-coming

Swedish labels. Emma Holmqvist Deacon explores this exceptional retail area

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F

Previous page: Our Legacy store, Jakobsbersgatan

PHOTO: JULIA HETTA

or those looking for Sweden’s distinctive directional cuts and sleek functionality, Jakobsbergsgatan is a particularly rewarding destination. The road, formerly a low-key part of the city’s exclusive Bibliotekstan shopping district, is now attracting a growing line-up of hot Swedish labels. Up-andcoming brands, from Our Legacy and Nudie Jeans to Elvine and Sandqvist, are making Jakobsbergsgatan their home.

The names congregating along the mid-section of the street represent the new generation of Swedish talent which is breaking ground internationally, following in the footsteps of Acne Studios, Whyred, Anna Holtblad and Filippa K. They’re confident and ultra modern yet maintain a quiet sensibility.

Cuts are clean and fuss free, but this is a distinctive kind of minimalism, one which clicks with consumers and inspires designers from other parts of the world who are seeking to emulate the Scandinavian look. Some nonSwedish brands openly model their approach Above: Nudie Jeans repair shop; Filippa K autumn/winter 2016/17 campaign

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on that of this Nordic country, with a few even going so far as to give their brands a Swedishsounding name – UK denim purveyor Wåven being one example.

Aside from their knack for elevating the urban everyday look into something far more compelling, Swedish designers typically price their wares at the more accessible end of luxury. This formula has paid off in Sweden and beyond: Sandqvist’s distinctive, muchcopied canvas and leather-detail backpacks, which retail at €120 on average, are slung across almost as many shoulders in London as in the label’s native land (incidentally, Sandqvist opened its first UK store in Soho in spring 2016).

Back on home turf, in what is now Sandqvist’s second Stockholm store, the team explains the magnetism of Jakobsbergsgatan.

‘One of the reasons why we chose to open a store on the street is that we liked the idea of

‘The street has a really nice indie feel’ – Sebastian Westin, co-founder of Sandqvist

Above (from top): Sandqvist canvas backpack autumn/winter 2016/17; Sandqvist store

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sharing it with so many fellow Swedish labels,’ explains Sebastian Westin, co-founder of Sandqvist. ‘The street has a really nice indie feel about it, yet its central location makes it commercially viable. It also offers a bit of breathing space as it’s tucked away from the area’s main street, Biblioteksgatan. The fact that you’ll find all the global luxury brands nearby adds to the appeal of Jakobsbergsgatan, bringing an exciting mix of people and cultures to the area.’

Streetwear label Elvine, the brainchild of former street art star Daniel Mänd, joined the Jakobsbergsgatan community with its first store in 2015. Designed by reputed Swedish design studio OkiDoki, the distinctive space carries the full Elvine collection for men and women, including a healthy selection of outerwear – a category in which Elvine excels.

So what makes Jakobsbergsgatan a good fit for the Gothenburg-based brand? ‘We’re actually Above (both): Elvine store on Jakobsbersgatan designed by OkiDoki

PHOTO: DENNIS HILDING

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It’s smart that an area in the heart of the city has been given to local designers better known in cities abroad than we are in Stockholm, so we wanted to open a store right in the thick of it so that nobody would miss us,’ explains Mänd, who now serves as the brand’s creative director. ‘The vibe of the street is friendly and relaxed; you won’t find the really exclusive stores here and this suits us perfectly since we’re a democratic brand offering street fashion at fairly moderate prices.’

In the past, before Bibliotekstan morphed into the style haven that is it is today, most Above: Jakobsbergsgatan

young designers would have opted to open stores on the trendy island of Södermalm, where the offbeat-cool neighbourhood of SoFo (South of Folkungagatan) is the ultimate draw. But as Mänd notes, ‘old clichés’ about the different areas of Stockholm are loosening up, proving that indie fashion can thrive in urban centres. It’s both admirable and smart of Stockholm’s planners to have dedicated an area in the heart of the city to local designers.

While many major international shopping areas are populated by the same big names, Jakobsbergsgatan has become a destination for fashion mavens. This one street offers a wealth of options when it comes to exploring the phenomenon of local labels which is being described as ‘the Swedish fashion miracle’.

Here’s hoping that many more cities around the world will follow Stockholm’s lead by giving much-needed centrally located retail space to home-grown talent

Above: Ann-Sofie Back, Swedish designer and Creative Director of Cheap Monday

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BACK UP FRONT Ann-Sofe Back, who has recently opened a fagship store in Stockholm, produces captivating collections and has a personality to match. Sally McIlhone meets the Swedish designer

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he fashion industry attracts strong characters and yet even against this backdrop Ann-Sofie Back is a compelling woman. An accomplished Swedish creative who has held positions at H&M and Acne Studios, Back has also launched several labels of her own. She is an inimitable character who produces collections which reflect both her flair and originality.

Her first label was a ready-to-wear range called Ann-Sofie Back; in 2005 she introduced 122

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a more affordable diffusion line, Back. A highend collection Ann-Sofie Back Atelje followed in 2011 – and there has been a bit of a surprise along the way. ‘Back has now evolved into a proper mainline label, with prices ranging from €60-€3,000,’ she explains. Rather than being a conceptual label, Back’s style ‘slowly evolves’. ‘With Back, I pick and develop ideas from previous collections. The focus is on the potential wearer and this is an objective range of clothing.’

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It’s interesting to note that according to the designer, wearability is a nebulous concept.

‘I think for fashion to be relevant it has to be wearable but then what that is is very different to different people,’ she says. ‘I get really tired looking at student shows and seeing great research on the catwalk, but these aren’t really clothes. You can see how easy it would be to turn them into something wearable and, in Above: Back autumn/winter 2016/17

PHOTOS: DARIO CATELLANI

In contrast to the luxurious Ann-Sofie Back Atelje garments, the Back collection provides more wearable option. The autumn/ winter 2016/17 range offers easy-to-wear tunic tops, sportswear-inspired trousers and functional coatdresses highlighted with touches of metallic silver, black velvet and lace.

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my mind, cleverer, but they just don’t know how. But of course I was the same, for a very long time.’

Now adept at creating clothing with her own personal brand of wearability for Back, the designer is also the creative director of the affordable Swedish denim line Cheap Monday. When asked if this high street fashion line offers something different to her own brand, the designer acknowledges that the gulf between luxury and affordable fashion is shrinking: ‘I think the line between high end and high street keeps getting more and more blurred so there’s no longer such a big gap in how you work.’

At Cheap Monday she works with a ‘big team of designers and art directors’ and her role is ‘more like an editor’, as she doesn’t produce designs for the label. ‘I really love

Above: Cheap Monday autumn/winter 2016/17

that collaboration…most of the time.’ Back’s refreshing honesty sets her apart from her less candid peers and, for her, having a sense of humour is just as important on the catwalk as off it. ‘I’m a child of the 1970s and have a huge problem with taking clothes and fashion completely seriously,’ Back admits. ‘I have this little voice in my head that keeps telling me how superficial and stupid it all is.

The current Back collection is inspired by cars and has humorous touches

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to the wearer and instill respect. As a woman I’m not comfortable with femininity or looking or acting feminine so I guess that’s part of the explanation.’ Despite this, Back’s designs have struck a chord with some very high-profile performers, including Beyoncé and Rihanna.

To experience the label for yourself while in Stockholm, visit the world’s only Back store, located in the Södermalm district. ‘It’s inspired by charter trips that my Mum took me on as a child. She passed away two years ago and travelling was her favourite pastime. We had a complicated relationship but the store is a kind of homage to her; I never mourned her passing but I have wanted to.’ In the store, there are racks made from swimming pool ladders and there’s even a gigantic lilo on one of the walls.

Even in something as public facing as her store, Back is not afraid to bare her soul. This, combined with her refreshingly approachable take on fashion, makes her stand out

People who work in fashion often have very big egos combined with a low self-esteem so there are a lot of very scared people that you have to deal with and I just have to take the edge off that to cope.’

The autumn/winter 2016/17 Back collection is inspired by cars and how people sit in them, and includes humorous touches such as exaggerated, voluminous knees on trousers and elbow patches which protrude from the sleeves of sportswear-inspired tops.

As well as the mystery and freedom of ‘just taking off’ on a road trip, another theme in the latest collection is androgyny, something Back returns to time and again. ‘I, like a lot of designers, am drawn to contrasts,’ she explains. ‘Menswear is less eager to please and was traditionally designed to give confidence Above (from top): the Back store in Sodermalm; Back autumn/winter 2016/17

PHOTO: DARIO CATELLANI

While in Stockholm, visit the world’s only Back store in the Södermalm district

Livet från den ljusa sidan PÅ STUREGALLERIAN HIT TAR DU ALLT DU BEHÖVER FÖR AT T GÖR A LIVET LITE HÄRLIGARE. ÖPPET MÅN-FRE 10-19, LÖR 10-17, SÖN 12-17.

House of Plenty

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ON THE RISE Stockholm’s artisan bakers are creating expertly made loaves and tempting pastries. Katie Muxworthy samples some of the best

The choice of café’s, delis and restaurants in the Swedish capital is already very impressive, and now visitors can add a raft of artisan bakeries to their must-visit list while in the city.

Sweden is famous for its mid-morning fika breaks, when coffee and baked treats are enjoyed in a tradition which dates back to the 18th century. Typical fika snacks include kanelbulle (cinnamon rolls) and saffransbulle – a saffron-flavoured bun. Many of Stockholm’s artisan bakeries also have cafés or small seating areas in which to enjoy your fika break, and some also serve breakfast and lunch. If visiting at Christmas, look out for seasonal specialities, such as pepparkakor – spiced biscuits traditionally made with ginger, cinnamon, cloves and cardamom.

The city’s leading artisan bakers take the quality and provenance of ingredients seriously and are using traditional methods to produce sourdough and rye breads, as well as making use of stone ovens.

Take time to seek out one of the new breed of bakers while in Stockholm, whether for a take-away snack, a fika break, or during your lunch stop. globalblue.com

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H AGA Made by a pastry chef every day, the baked goods at Haga are particularly tempting.

Quality is taken seriously, with many ingredients sourced from Swedish dairies and farms, and preference is given to natural ingredients. The range includes everything from freshly baked loaves and baguettes to sweet treats. Stop here for frukost (breakfast) and enjoy Haga’s bread served with cheese and meat along with a coffee, organic fruit smoothie or freshly pressed juice.

Croissants and pastries are also available, and while here try a piece of the poached pear-topped cake.

Haga, Torsgatan 75, 113 37 Stockholm, +46 (0)8 193434 hagabageri.se

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The focus at Bröd & Salt is on the traditional stone oven where rustic bread and sweet pastries are baked on a daily basis. You may be lucky enough to be served something warm and fresh from the oven. Among the loaves available are versions made with sea salt, walnuts, black syrup, sunflower seeds and pumpkin seeds. If you fancy something sweet try a traditional kanelbulle or Bröd & Salt’s tosca bun, made with almonds, whipped cream and walnuts.

Bröd & Salt, Hammarby allé 66A, 120 61 Stockholm, +46 (0)7 0091 7514, brodsalt.se

PHOTO: MARCUS STORK

PHOTO: MARIA THÖRNBERG

B R Ö D & S A LT

LU N DBE RGS KON DI TOR I

With an award-winning pastry chef and all kinds of baked delights on show in glass display cabinets, Lundbergs Konditori is well worth a visit when in Stockholm. There are classic loaves and rolls as well as beautifully presented cakes and pastries. We recommend the chocolate mousse cake, with a gluten-free soft chocolate base, light and dark chocolate mousse globalblue.com

middle and citrus-marinated raspberry topping. Chocolates and confectionery are also available. Whatever you select, enjoy it with a cup of freshly roasted Colombian coffee.

Lundbergs Konditori, Sjöbjörnsvägen 2, 117 67 Stockholm, +46 (0)8 645 2034, lundbergskonditori.se

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FA BR IQU E

There is nothing quite as tempting as the smell of freshly baked bread and in this charming bakery your scents will be delighted.

Specialising in sourdough baking, Fabrique’s aim is for visitors and locals alike to experience the difference between artisan-made bread and mass-produced loaves: everything here is made by hand using traditional methods. Fabrique

now has four locations around the city, including this branch on Nybrogatan. A cosy seating area behind the store’s large windows makes for the perfect spot in which to sit and watch the world go by with a large cup of coffee and a fresh bake.

Fabrique, Nybrogatan 6, 114 34 Stockholm, +46 (0)8 661 8300, fabrique.se

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STAY IN STYLE

PHOTO: CONSTANTINO LEITE

The world’s fnest hotels boast locations in the most desirable city districts, interiors that demonstrate meticulous attention to detail and amenities that range from Michelin-starred restaurants to luxury spas ofering state-of-the-art treatments. SHOP shares its pick of some of the very best

BAIRRO ALTO HOTEL The five-star Bairro Alto Hotel is ideally situated in the heart of Lisbon’s historic district, between the bohemian Bairro Alto area and trendy Chiaia. It is set in a renovated 19thcentury building, and has 55 luxurious rooms (soon to be 85) decorated in an inviting contemporary style that makes clever use of warm colours and period details. The Flores do globalblue.com

Bairro restaurant offers a menu of fusion dishes, eclectic décor and views of Praça Luis de Camões; lighter bites are available at Café-Bar BA, which has DJs or live music nightly. Admire the stunning panorama of the Rio Tejo and the city’s ancient rooftops from the top-floor BA Terrace.

Bairro Alto Hotel, Praça Luis de Camões 2, 1200-243 Lisbon, +351 21 340 8288, bairroaltohotel.com

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CASA BONAY Opened in 2016, Barcelona’s Casa Bonay occupies a neoclassical-style former family home that has been immaculately converted into a chic and comfortable hotel. The rooms come in a variety of sizes and styles; some have separate reading rooms and are equipped with yoga kits, others with spectacular views, and the best have private terraces designed to make the most of

every bit of sunshine. Imaginative dining options include Libertine, a relaxed cocktail bar, tea corner and restaurant; the quirky Elephant, Crocodile and Monkey eatery; a cold-pressed juice bar; and a coffee corner. Breakfast includes everything from yoghurt and granola with honey and stewed fruit to Catalan and Japanese options.

Casa Bonay, Gran Via de les Corts Catalanes 700, 08008 Barcelona, +34 93 545 8070, casabonay.com

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B&B HOTEL MILANO SANT’AMBROGIO Ideal for business and leisure, B&B Hotel Milano Sant’Ambrogio is located in a peaceful area of Milan close to Sant’Ambrogio metro station. Many of the city’s must-see sights, such as the church of Santa Maria delle Grazie, home of Leonardo da Vinci’s celebrated mural of The globalblue.com

Last Supper, and the 900-year-old Basilica di Sant’Ambrogio, are within easy walking distance. The hotel provides a range of rooms, decorated in a minimalist, stylish way, with large black-and-white photos of major city landmarks on the walls. There is a breakfast buffet, along with a roof terrace for warmer months.

B&B Hotel Milano Sant’Ambrogio, Via degli Olivetani 4, 20123 Milan, +39 02 4810 1089, hotel-bb.com

Sports and sports fashion.

The Swedish way.

You love sports. You love fashion. Let us show you what the perfect combination of the two looks like. We offer sports and sports fashion from the world’s best known brands coupled with unique Swedish ones, where design and function becomes one.

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GUIDE Global Blue’s guide ensures you make the most of your trip to Stockholm with a look at the city’s must-visit destinations, from a stylish watch brand to stunning world heritage sites. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/ stockholm.

PHOTO: OLA ERICSON/MEDIABANK.VISITSTOCKHOLM.COM

A Glimpse of Stockholm

SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers.

To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/shopsurvey, or scan the QR code.

Above: snow-covered Skeppsholmen and Gamla Stan in the winter light

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SNAPSHOTS OF A CITY

PHOTOS: HANNAH LEWIS-RUAIRIDH PRITCHARD ; DANIELLE DE WOLFE

‘From the statement Scandinavian architecture of the Old Town to the water surrounding the city, Stockholm is one of Europe’s most picturesque locations’ – Danielle De Wolfe, SHOP’s fashion writer

globalblue.com

S H O P | 91

Follow our team’s travels on Instagram @shopcontent. Tag us in your city pictures when sharing them and you might see them in print!

92 | G U I D E

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S H O P | 93

FEATURED ON PAGE 66

ÄG E VAV

RIDDA RGATA N

Björn Borg

N

STRA NDVÄ GEN

Sports enthusiasts will love the Craig Green x Björn Borg limited-edition capsule collection, available at Aplace.

Aplace, Norrlandsgatan 11, 111 43 Stockholm, +46 (0)8 643 3230, bjornborg.se

S T R A NDVÄGE N

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Sandqvist’s well-made backpacks are ideal when travelling or sightseeing.

Sandqvist, Jakobsbergsgatan 9, 111 44 Stockholm, +46 (0)7 6275 9080, sandqvist.net

GRÖNA LUND (THEME PARK)

FEATURED ON PAGE 39

Björk & Berries

Treat your skin to Björk & Berries’ eco-friendly handmade beauty products.

Björk & Berries, Sturegallerian, Stureplan 4, 114 35 Stockholm, +46 (0)7 0899 1691, bjorkandberries.se FEATURED ON PAGE 46

Haga

Enjoy some of the best freshly baked bread and pastries in Stockholm at Haga.

Haga, Torsgatan 75, 113 37 Stockholm, +46 (0)8 193434, hagabageri.se FEATURED ON PAGE 81

globalblue.com

94 | G U I D E

TRIWA Stockholm’s seasonal changes in light are the inspiration behind Triwa’s autumn/winter watch collection. Two new styles have been introduced this season and both are a masterclass in Scandinavian simplicity. Choose between Aska, a classically elegant women’s watch, or Spira, a bold reinterpretation of 1960s style.

Triwa, Grev Turegatan 13, 114 46 Stockholm, +46 (0)7 0140 8957, triwa.com FOR M A P GO TO PAGE 97

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Non-Global Blue Retailer

PHOTOS : FREDRIKODMAN.COM

BAR

Café

S H O P | 95

TOP 3... WORLD HERITAGE SITES

2. Skogskyrkogården Regarded as an important work of modernist design, this woodland cemetery and garden was envisioned by Gunnar Asplund and Sigurd Lewerentz and is the resting place of Greta Garbo.

Skogskyrkogården, Sockenvägen, 122 33 Stockholm, +46 (0)8 5083 1730, skogskyrkogarden.se

PHOTO: OLA ERICSON/IMAGEBANK.SWEDEN.SE

1. Drottningholm Palace This official residence for the Swedish royal family is sometimes described as Scandinavia’s Versailles. The building dates back to the 17th century and includes a picturesque park and its own theatre.

Drottningholm Palace, 178 02 Drottningholm, +46 (0)8 402 6280, kungahuset.se

3. Birka Take a boat trip to this vital ancient trading point which is worth visiting for its ancient remains, museum and reimagined Viking village.

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Above: Drottningholm Palace, Stockholm

● JUS DESIGN SYNSAM ●

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96 | G U I D E

Drottninggatan North

● BIG & TRENDY ● SMYCKES VERKSTADEN ● PÄLS

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M L A RGATAN

JUVELERARE DAVID HARPER ● BRUD OCH FEST ● SHOCK ●

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Drottninggatan South

GAMLA BROGATAN

● PISTILL ● TAJ MAHAL

KAMMAKARGATAN

BRYGGARGATAN

INDISKA ● DIN SKO ● STADIUM ● INTERSPORT ● CLAS OHLSON ● BROTHERS ● KAPPAHL ● H&M ●

BEYOND RETRO ● BO CONCEPT ● ● WHYRED SELECTED ● SIXTY SEVEN ● SYNOPTIK

JESSIE SHOES ●

● H&M AND H&M HOME

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TIARA DESIGN ●

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● TELENOR

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LE MIRAGE ● STYLE COUNCIL ● BOK & BILD ● ROYAL HOME ● NORDIC DESIGNS STOCKHOLM ●

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● WILHELM PETTERSSON ● ZARA ● ACCENT ● SALT ● STEP IN WATCH CENTER ● VERO MODA ● DRESSMANN ● GULDFYND ● HALLBERGS GULD ● UR & PENN ● SYNSAM

ROB ENGSTRÖM CARLINGS DRESSMANN SURPRISE

FLASH ●

GAMLA BROGATAN

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● ● ● ●

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WEEKDAY ● MQ ● ALBREKTS GULD ●

MANHATTAN ● JOY ● APOTEKET UGGLAN ● PANDORA ● THE BODY SHOP ● BUTTERICKS ● JC ● SCORETT ●

RIO ● WACKO ●

● CITY OPTIK STOCKHOLM ● SIDEN CARLSSON ● G-STAR ● DESIGNTORGE T

SALT ● FACE ● 3● CARLINGS / BIK BOK ●

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Global Blue Retailer

Non-Global Blue Retailer

Shopping Centre/Mall

Place Of Interest

S H O P | 97

RIMOWA Rimowa’s sleek, futuristic luggage is an obvious choice for savvy travellers and its latest innovation, the Electronic Tag, promises to make life even easier for the frequent flyer. Integrated into select Rimowa suitcase models, it uses digital technology to replace the traditional paper tag, making it possible to check in baggage via a smartphone. Its first airline partner is Lufthansa, but look out for the imminent expansion of the service to other global airlines.

NK Reseffekter, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, rimowa.com FOR M A P GO TO PAGE 100

Humlegårdsgatan & Sturegatan HU M

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SELECTED ATA N STORES IN ÄSTMAKARG LSTUREGALLERIAN: 1064 P.38 Björk & Berries P.46 BIR

Featured In This Issue

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98 | G U I D E

Bibliotekstan Sturegallerian Mall STUREPLAN

BITTE KAI RAND ● ANNE HOLTBLAD ● ● FILIPPA K TRIWA ● ● SKULTUNA CASALL ● ● SVEA MARUSCHKA DE MARGÓ ● ● OLE LYNGGAARD ● LUXURY WATCHES STUREOPTIKERN ●

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Featured In This Issue

Restaurant

● THE CASE FACTORY P.44

Non-Global Blue Retailer

Place Of Interest

● GWEN

● VILLEROY & BOCH

Global Blue Retailer

HÄLSOKOST ● ÖRTAGUBBE NS

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● NEWHOUSE EIVY FLODIN ● PARFUMERI E

● ÖSTERMALM S OPTIK

● WALK IN MY CLOSET

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● MARZIO

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HUMLEGÅRDSGATAN

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NORDIS KA GALLER IET ●

TWILFIT ●

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GABUCCI DONNA ●

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NYBROGATAN

NYBROGATAN

Hotel

Pashion by

Looking for Swedish fashion? Step into PK-huset and fall in love. Here you’ll fnd youthful brands like design fagship Acne, classical Boomerang and boho chic Odd Molly. The Norweigan men’s fashion chain Volt harbours plenty of stylish Swedish brands, for example J. Lindeberg, Whyred, Filippa K, and Nudie. PK-huset is situated in the heart of Stockholm’s shopping district, next to NK. Get ready to experience passion for fashion.

Welcome to PK-huset.

ACNE | APOTEKET | BOOMERANG | BRILLO BOX CALIROOTS | COFFEEHOUSE BY GEORGE | HAIR & FACE HALLBERGS GULD | HEADSPOT | JOE & THE JUICE | KRONS MATHILDE ET SA VIE | POLARN O. PYRET | SAIL RACING SUSHI YAMA | SYNOPTIK | THE BODY SHOP | UR & PENN VOLT | WESC | ZANZLÖSA ZMYCKEN WEEKDAYS 10–20 | SATURDAY 10–18 | SUNDAY 11–17

P K H U S E T . C O M | H A M NGATA N 14 (Next to NK).

100 | G U I D E

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SELECTED STORES IN NK: Hunkydory NK Juvelsalong NK Kosmetik NK House Of Dagmar P.44 NK Skor & Accessoarer NK Reseffekter P.97

SELECTED STORES IN GALLERIAN: Superdry P.40 Swarovski P.48

Global Blue Retailer

Non-Global Blue Retailer

Metro

Featured In This Issue

Shopping Centre/Mall

Restaurant

102 | G U I D E

Västerlånggatan CL EM ON TIN

●

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A trip to Whyred serves as a shortcut to mastering Scandinavian style. Creative director Roland Hjort is known for his talent with tailoring and off-beat fashion sense. Alongside the menswear and womenswear collections, shoes and accessories are also available.

Whyred, Mäster Samuelsgatan 3, 111 44 Stockholm, +46 (0)8 660 0170, whyred.com FOR M A P GO TO PAGE 100

104 | G U I D E

Götgatan

Sankt Paulsgatan, Hökens Gata & Högbergsgatan GÖTGATAN

K&US ● DIGITAL INN ●

SANKT PAULSGATAN

MARITZA ●

● BYGGFABRIKEN

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● REFERENCE AUDIO ● SÖDER BOKHANDEL

GÖTGATAN

MARITZA ● GÖTGATAN 42 ● GUDRUN SJÖDÉN ● DEZZO ● MARIE JO ● HOUSE OF WATCHES ●

● ● ● ● ●

ADD NATURE ●

POCKET SHOP ●

H Ö K EN S G ATA

● MONKI ● WEEKDAY ● APLACE ● GÖTGATSBACKENS HÄLSOKOST ● FILIPPA K ● PHARMACY

SKIVHÖGEN ●

Brunogallerian

POPLIN ● STYLEIN ●

● GLITTER

H Ö K E N S G ATA ● KRISTALLRUMMET

● THE BODY SHOP

GÖTGATAN

LUSH ● G26 ● SYNOPTIK ● IITTALA ● GÖTA UR & SMYCKEN ● BON SHOE ● TSHIRT STORE ● GINA TRICOT ● ORDNING & REDA ● CARLINGS ● BIK BOK ●

GÖTGATAN

SANKT PAULSGATAN

● FACE STOCKHOLM

● J.LINDEBERG

● MAKE UP STORE ● FRÖKEN SÖT ● TWIST & TANGO

● K&US

● MÄSSINGMÄSTER ● SHIRT FACTORY

● MANGLE VINTAGE ● HATTBAREN ● GULDSMEDJAN

FOLKUNGAGATAN

GÖTGATAN

GÖTGATAN

BARNBUTIKEN ●

ÅSÖGATAN

HEMTEX ●

Skrapan

Global Blue Retailer

● BOLIA

ÅSÖGATAN

ÅSÖGATAN ● ● ● ●

KOCKSGATAN

ÖSTGÖTAG ATAN

KOCKSGATAN

FOLKUNGAGATAN ELECTROLUX HOME ● JOHN PELLE SPORT ● SMART EYES ● DRESSMANN● DETAILS ●

DUXIANA GÖTA OPTIK ELEGANZ STHLM GALLERI HANTVERKET

ÅSÖGATAN

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YO U R S T Y L E D E S T I N AT I O N

106 | G U I D E

LOCAL TIP

PHOTO: HENRIK TRYGG

Touring Stockholm’s archipelago in the winter is as rewarding as in the warmer months. Take a trip to Finnhamn, Möja or Sandhamn and enjoy the crisp air and picturesque snow-covered landscape.

Östgötagatan, Södermannagatan, Nytorgsgatan & Renstiernas Gata ● BABER & BOOKS

BONDEGATAN

KRUKMAKERI ANN JUNSJÖ ● DARLING ● ● VILLERVALLA ● ITIK DESIGN

SKÅNEGATA N

Global Blue Retailer

SÖ DER M ANNAGATA N

Ö STGÖTAG ATA N

COLORS OF AFRICA ●

ACNE ● MINI RODINI ● SHOESCAPE ● VICTORIA ● SILVIA INREDNINGAR ●

FRU LOTTA ●

Non-Global Blue Retailer

KOCKSGATAN MANOS ● LARSSON FURNITURE ●

ÅSÖGATA N

● 6/5/4 PHARMACY ●

BONDEGATAN ● ● ● ●

COCTAIL DELUXE L:A BRUKET AN IDEAL FOR LIVING STOCKHOLM GRANDPA

SKÅNEGATA N ● TUA SKINNKLÄDER

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N Y TORG S GATAN

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SMILEY VINTAGE ● GALLERI AXEL ● THESEGO TO 11 ●

R ENSTIER N A S G ATA

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4SOUND ●

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● SOFO'R PETS

DUSTY DECO ●

FOLKUNGAGATAN

N Y T O R G S G ATA N

ANTIKVARIAT HUNDÖRAT ●

ÖSTGÖTAG ATAN

CHILD ●

SMINK OCH ● MASKERADBUTIKEN ● GUITAR PEOPLE ● WILD HEART

THE BEST OF SHOE BRANDS ADIDAS BJÖRN BORG CLARKS CLOU DEPECHE DR MARTENS GABOR GANT H BY HUDSON HUSH PUPPIES ICEBUG LEGERO LLOYD MJUS NEW BALANCE NIKE OSCARIA PUMA REEBOK RIEKER STEPTRONIC SNEAKY STEVE STEVE MADDEN TAMARIS TEN POINTS TIMBERLAND TOMMY HILFIGER VAGABOND

CLOU 1199 SEK

CLOU 1799 SEK

MAN: SNEAKY STEVE 1499 SEK

CLARKS 1050 SEK

TAMARIS 699 SEK

IN STORE AND ONLINE / NILSONSHOES.COM STORES: BIBLIOTEKSG. 3 BROMMA BLOCKS DROTTNINGG. 50-52 KUNGSG. 7 MALL OF SCANDINAVIA MOOD SERGELG. 27 SERGELS TORG 2 STOCKHOLM. FARSTA KFEM VÄLLINGBY KISTA GALLERIA NACKA FORUM SICKLA SKÄRHOLMEN C SOLLENTUNA C SOLNA C TÄBY

LOCAL VARIATIONS MAY OCCUR.

MAN: VAGABOND 1299 SEK

108 | G U I D E

Folkungagatan

FOLKUNGAGATAN ● HÄSTBITEN

Kocksgatan

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FILIPPA K Begun by Filippa Knutsson at her kitchen table, Filippa K is now one of Scandinavia’s most eminent fashion brands. The Swedish label has a reputation for its men’s and women’s clothing with a clean, chic aesthetic.

The autumn/winter collection is another great success for the brand, featuring plenty of clever layering, contemporary tailoring and on-trend colour combinations. The selection of outerwear is a particular highlight.

Filippa K, Grev Turegatan 18, 114 46 Stockholm, +46 (0)8 5458 8888, flippa-k.com FOR M A P GO TO PAGE 97

Global Blue Retailer

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● ETERVÅG ● TWIST & TA NGO

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THE LOCAL FIRM EL-SERVICE KLAUN JUNO FADE RECO R D S RACKARUNGAR KUN IGU NDA

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● PIT STOP ● AYNI ● FINGERBORG ● STUTTERHEIM ● ROKAS

● KONST-IG

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ÖSTGÖTAG ATAN STALANDS MÖBLER ●

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Featured In This Issue

SKÅNEGATAN Snoty Sound Bar

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SWEDISH ● HASBEENS FRANCIS FLOOR ●

BONDEGATAN BONDEGATAN

ÅS Ö GATA N

ÅSÖGATAN ÅSÖGATAN

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KOCKSGATAN KOCKSGATAN KOCKSGATAN

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S H O P | 109

Åsögatan

Bondegatan

Katarina Bangata & Skånegatan

110 | G U I D E

STOCKHOLM QUALITY OUTLET 1. Nike 2. Björn Borg 3. Timberland 4. Norrøna 5. Odd Molly 6. G-Star Raw 7. Ecco 8. Outlet of Brands - Ben Sherman - Cat - Diesel - Hackett - Lacoste - Paul Smith - Peak Performance - Ted Baker 9. Vagabond 10. Bergans 11. Home & Cook - Krups - Lagostina - Rowenta - Tefal 12. POMPdeLux 13. The Shirt Factory 14. Nudie Jeans

Stockholm Quality Outlet

STOCKHOLM

7

35. Wayne´s Cofee 36. Clarks 37. Fourfeld - Barbour - Canada Goose - Fire + Ice - Fourfeld Premium - Henri Lloyd, Sail Racing - Hunter - Primeboots - Sorel 38. Golf Outlets 39. Headspot 40. Tommy Hilfger 41. Haglöfs 42. Lexington 43. Houdini 44. Levis 45. Redgreen 46. Le Creuset 47. Hollies 48. Marlboro Classics 49. Barkarby Ur & Optik 50. Triumph - Sloggi 51. Noa Noa 52. Peak Performance

15. Samsonite 16. Delicato Outlet 17. Villeroy & Boch 18. Hugo Boss 19. Helly Hansen 20. Asian Bistro 21. Mangal Kolgrill 22. Hope 23. J.Lindeberg 24. MNO Factory Outlet - Under Armour - Woolrich - Mouli mm 25. Gant 26. The Body Shop 27. Newhouse 28. Abecita - Salming - Swegmark 29. Acne 30. Sand 31. Boomerang 32. Company´s - In Wear - Matinique - Part Two - Soaked In Luxury 33. Filippa K 34. Jerem Herrmode

STORE DIRECTORY

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18 more stores opening during winter 2016

globalblue.com

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Welcome to

STOCKHOLM QUALITY OUTLET

At Stockholm Quality Outlet you’ll fnd 50 stores carrying more than 100 diferent brands. And since all the stores are outlets, everything is discounted between 30–70 %.

Shopping here is always exciting: fnd that jacket you always wanted at a heavy discount, check out unique sample collections and make great bargains on fashion, sportswear, outdoor clothing, cookware, interior decoration and much more.

And as we’ve got all the amenities you need – even a hairdresser – you can spend the whole day saving money!

res...

18 nteewndedsotpoening hpomu)rs

and Exeekdays 10am-8h (w om Nov. 25t fr

WEEKDAYS 10am-7pm • WEEKENDS 10am- 6pm • QUALIT YOUTLET.COM

112

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

2. Claim

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.

Spend a minimum of SEK 200 and save up to 19% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Refund Ofces

Contact taxfree@globalblue.com +421 232 111 111

Stockholm Arlanda Airport Terminal 2, Menzies Aviation, landside Terminal 5, landside, next to information desk Göteborg Landeveter Airport Information desk, Departure Hall Malmö Sturup Airport Exchange, Departure Hall St Peterline Princess Anastasia information desk Haparanda Gränsresor 124

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Makes the city more fun

Iconic shopping destination in the heart of the city Welcome to Gallerian. The frst and the largest mall in the city of Stockholm.

Flagship stores • Swedish and international brands • Fashion and beauty Toys and electronics • Restaurants and cafés • Free WiFi Stockholm’s most up-to-date tourist information www.gallerian.se | Hamngatan 37, Stockholm.

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PHOTO: FABIAN OHRN

TRANSLATIONS

РУССКИЙ ПЕРЕВОД 50: Sole Traders

Смелый шаг вперед Джош Симс рассказывает о шведских обувных брендах, которые получают признание во всем мире «Я с детства помню старые модели обуви, которые носили в Швеции в 1970-е, – так Эми Бликст вспоминает похожие на сабо сандалии на деревянной подошве. – Они были очень-очень модными: их носила самая стильная мама в моем городке». И именно Бликст сделала этот вид обуви снова невероятно востребованным. Она была учителем английского и никогда не работала в моде, но 10 лет назад решила сменить профессию. Вдохнуть вторую жизнь в обувь, которая стала для нее классикой стиля, показалось ей прекрасной идеей. Бликст globalblue.com

поняла, что она на правильном пути, когда нашла 500 пар обуви, лежащих мертвым грузом в старом магазине, переправила их в Стокгольм – и за неделю продала все друзьям и друзьям друзей. Конечно, впереди был еще большой путь, но с этого началась история бренда Hasbeens, позже ставшего Swedish Hasbeens. «В этой обуви есть нечто истинно шведское, – объясняет Бликст. – Она полностью соответствует устойчивому подходу, поскольку сделана из дерева и кожи. Для нее характерна и шведская эстетика: такие туфли смотрятся модно и в то же время практично, что не так просто сбалансировать. Но именно это делает их столь привлекательными для многих. Кроме того, они демократичны и предназначены не только для обеспеченных людей, а для всех. Эта обувь выдержала проверку времени и превратилась в образец для подражания». Преимущества такого подхода к

pandora.net

F O R A L L T H E U N I Q U E FA C E T S O F YO U Style this season in your unique way, and let your jewellery reflect your personality and mood.

Explore the new Autumn collection, be inspired and share #TheLookOfYou PA N D O R A C O N C E P T S T O R E S Drottninggatan 59 . Täby Centrum . Mall of Scandinavia . Nacka Forum

созданию обуви сумела оценить не только Эми Бликст. В последние годы в Швеции появилось несколько столь же интересных и в то же время доступных брендов: например, Gram и Eytys. Марка Gram решила заполнить пробел между ботинками и кроссовками. Ее коллекции основаны на базовой модели Derby со шнуровкой: с белой мягкой подошвой сочетаются верхние части в разных цветах, материалах и узорах. С кроссовками их роднит легкость, и каждая модель получает название по своему весу в граммах: «Наша работа уходит корнями в скандинавский дизайн», – компания подчеркивает простоту своей обуви, которая достигается за счет чистых линий и внимания к деталям. Еще один интересный бренд кроссовок – Eytys, основанный Максом Шиллером и Джонатаном Хиршфельдом. Хиршфельд получил практический опыт в модном ритейле и дизайне в шведской компании Acne Studios, которая быстро стала культовой. Как и шведская марка Hasbeens, Eytys развивает, по сути, единственный продукт – кроссовки в стиле унисекс на толстой резиновой и пробковой подошве и с минималистским верхом, похожим на ботинки. Компания утверждает, что ее разработки не имеют ничего общего с невероятно дорогими кроссовками. Скорее, подход компании закрепляет популярность этого тренда. Построение этого бизнеса происходило не без проблем: грузовое globalblue.com

судно MOL Comfort, которое везло готовую первую коллекцию, сломалось и затонуло посреди Индийского океана (к счастью, люди не пострадали – только товар). Извилистым был и путь марки Swedish Hasbeens. В 2011 году шведский модный гигант H&M предложил этой компании, которая тогда еще называлась Hasbeens, огромный заказ на 50000 пар, который наверняка помог бы ей совершить рывок. Требованием H&M к этой сделке было обретение самостоятельного юридического статуса для Hasbeens, что подразумевало выкуп названия Hasbeens у другой организации (владельцем которой был бывший сотрудник Диснейленда). Чтобы подчеркнуть связь с шведскими корнями бренда, к названию добавили слово Swedish. И это окупилось сполна: теперь обувь Swedish Hasbeens продается в 400 магазинах в 20 странах, у него два собственных магазина в Стокгольме, и планируется открытие в Лондоне и Нью-Йорке. «Сейчас все больше обувных брендов появляется в Швеции. Я думаю, они все выигрывают от модного компромисса без крайностей, который так популярен здесь, – размышляет Бликст. – Мы не хотим делать что-то слишком «симпатичное», но мы и не стремимся к слишком «некрасивому». И прямая выгода состоит в том, что все больше и больше людей во всем мире интересуются этим подходом».

PHOTOS: PÅL ALLAN

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58: Weather Ready

Погода Не Помеха

Выходя на улицу этой осенью, не стоит идти на компромисс с погодой. Ханна Льюис раскрывает секреты шведских брендов, которые знают, как не промокнуть и сохранить шарм В 1960 году Аке Нордин, живший в шведском городе Эрншёльдсвик, открыл в подвале собственного дома компанию Fjällräven. Нордин был весьма практичен. Он любил ходить в походы и знал цену комфорту, однако ему редко удавалось

найти подходящее снаряжение, чтобы наслаждаться и тем и другим одновременно. Поэтому в какой-то момент он решил создать туристическую экипировку своими руками. Взяв швейную машинку матери, Нордин принялся мастерить облегченные куртки и станковые рюкзаки. В скором времени об этом прослышали его друзья по походам и так началась история бренда Fjällräven. В 1978 году вышло в свет самое популярное творение Fjällräven – школьный ранец Kånken. Его отличительными особенностями стали прочность и большой размер, позволяющий вместить все необходимые принадлежности без создания чрезмерной нагрузки на спину, а также удобная ручка, чтобы носить ранец в перерывах между уроками. Спросите любого шведа, и у него, скорее всего, будет масса приятных воспоминаний из детства, связанных с этим рюкзаком. На протяжении десятилетий Kånken сохранял неизменную популярность благодаря своей безупречной функциональности, а за последние пять лет его дизайн смог покорить совершенно новую аудиторию. Если ли вы окажетесь в одном из стильных кварталов мировых столиц, будь то восточный Берлин, Бруклин, Шордич или СоФо, Kånken будет одной из первых вещей, которая бросится вам в глаза. Этот рюкзак, созданный далеко не только для школьников, теперь определенно стал маст-хэвом. Шведское модное издание Hemma Magazine называет Kånken «верхом практичного стиля». Уставшие от навязчивых брендов и скоротечных тенденций, современные покупатели нуждаются в красивой, практичной и долговечной одежде. Многих также привлекает аутентичность, а это именно то, что предлагает большинство шведских брендов, включая Fjällräven. Аутентичность, наряду с ориентацией на простоту и экологичность, положена в основу марки Fjällräven. В этом году было выпущено две новые модели Kånken. Новый рюкзак Re-Kånken сделан по эко-технологии из

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переработанных пластиковых бутылок, позволяющей утилизировать его в конце долгого срока служб. Вторая модель, Kånken Black Edition, представляет собой черный рюкзак из супер-прочной фирменной ткани Fjällräven G-1000. Если классическая модель Kånken выделяется своей яркой палитрой, то новая версия имеет более сдержанный вид, сочетая вставки из кожи со стильной и роскошной эстетикой. Эти небольшие дополнения вполне соответствуют корпоративному этосу компании, внося еще больше практичности в полюбившуюся многим серию Kånken.

Fjällräven не единственный бренд, делающий практичные вещи стильными. Компания Stutterheim, считающаяся одной из самых перспективных в Швеции, хоть и была основана только в 2010 году, но ее продукцию уже можно встретить у более чем 800 ритейлеров по всему миру. Ключевой товар бренда – дождевики. Конечно, здесь создают не просто дождевики, а стильные, изящно скроенные куртки ручной работы. В основу коллекции был положен дождевик, который носил в 1960 году дед Александра Штуттерхайма, основателя компании. Классический дизайн, отражающий шведские традиции, был переосмыслен на современный лад для покупателей со всего мира. Успех Штуттерхайма лежит не в погоне за неуловимым стилем или актуальными трендами, но в ориентированности на ключевые ценности, а именно – совершенство и простоту. По словам главного дизайнера бренда Патрика Валлерца, главная миссия компании – защитить людей от ненастной погоды, где бы они ни находились.

Peak Performance – другой шведский бренд, задуманный с целью найти практическое решение проблеме погоды. Идея основания предприятия принадлежала трем любителям лыжного спорта, решившим наладить выпуск не просто качественной, но и стильной лыжной одежды. Созданная ими эстетика отличалась изяществом, однако была лишена показных элементов, чем и globalblue.com

пришлась по душе спортивным энтузиастам по всему миру. Со временем ассортимент компании значительно расширился, охватив практически все виды спорта, от гольфа до горных лыж и альпинизма. Сегодня Peak Performance – один из самых узнаваемых брендов в своей области. И все же изначальная цель основателей компании осталась неизменной, как и прежде покупатели могут обеспечить себя стильной, непоказной одеждой, а главное – без ущерба для практичности. Похожей концепции следует марка J Lindeberg, стоящая «одной ногой в мире спорта, а другой – в мире моды», как она сама себя характеризует. Коллекции бренда представлены экипировкой для лыжного спорта и гольфа, а также спортивной и

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форма и функциональность здесь идут рука об руку. Современный покупатель стремится найти долговечную одежду, которую можно было бы адаптировать для насыщенного образа жизни, поэтому неудивительно, что лидирующие в этой области шведские бренды завоевывают прекрасную репутацию. И снова шведские дизайнеры оказываются в авангарде нового тренда. Когда практичная одежда к тому же еще и превосходно смотрится, нет никакой необходимости выбирать одно из двух.

66: The Road Ahead

Дорога в будущее

Эмма Холмквист Декон рассказывает об улице Jakobsbergsgatan и ее окрестностях, где можно познакомиться с лучшими молодыми шведскими брендами

просто стильной одеждой. Компания была одной из первых, кому удалось совместить мир моды и одежду для профессионального спорта. Вот уже 20 лет подряд бренд продолжает успешно развиваться, сочетая сразу два направления – классическую, стильную одежду и последние разработки в сфере спортивных технологий. «В J Lindeberg мы не идем на компромисс между функциональностью спортивной одежды и изяществом повседневной», – говорит Али Раззаги, главный дизайнер одежды для гольфа и активного отдыха. Согласно J Lindeberg, в спортивным коллекциях бренда стиль занимает такое же место, как и практичность в коллекциях одежды для города. Как и в случае с Fjällräven, Stutterheim и Peak Performance,

Если вы цените узнаваемый шведский стиль и красивую функциональность, то район Jakobsbergsgatan придется вам по душе. Раньше это была скромная часть торгового квартала Bibliotekstan, но теперь сюда устремились молодые шведские бренды: Our Legacy, Nudie Jeans, Elvine, Sandqvist и многие другие предпочли открыть свои магазины именно здесь. Эти бренды, которые собрались в средней части улицы, – представители нового поколения шведской моды, но они делают и успешные первые шаги на международном уровне, вслед за Acne Studios, Whyred, Anna Holtblad и Filippa K. Они уверены в себе и очень современны, но в то же время придерживаются сдержанной эстетики с ее чистым кроем и спокойствием. Это особенный род минимализма, который так нравится покупателям и вдохновляет дизайнеров: скандинавский образ воспроизводится по всему миру. Иногда совсем не шведские бренды открыто копируют шведскую манеру, вплоть до того, что берут похожие названия: британский поставщик денима Wåven – прекрасный тому пример. Помимо умения делать городской

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повседневный образ неотразимым, шведские дизайнеры также склонны придерживаться доступной ценовой политики. И эта формула окупается сполна и в Швеции, и за ее пределами. Например, рюкзаки Sandqvist из парусины и кожи, который очень часто копируют, в среднем стоят около €120, и их можно увидеть на плечах горожан в Лондоне не реже, чем в Швеции (к слову, весной 2016 года Sandqvist открыл свой первый магазин в Лондоне – в Сохо). В родном Стокгольме Sandqvist предпочел открыть второй магазин именно на Jakobsbergsgatan: «Одна из причин, почему мы выбрали это место, состоит в том, что так мы делим общее пространство со многими шведскими брендами, похожими на нас, – объясняет Себастиан Вестин, сооснователь Sandqvist.

– На Jakobsbergsgatan царит приятная атмосфера инди, при этом за счет

globalblue.com

центрального расположения сохраняется коммерческая жизнеспособность. Здесь спокойнее благодаря некоторой удаленности от главной улицы Biblioteksgatan. Но при этом бутики крупных мировых брендов находятся неподалеку. Все вместе превращает это место в удивительный микс людей и культур». Бренд стритстайла Elvine, который открыл известный уличный художник Даниэль Мэнд, присоединился к сообществу Jakobsbergsgatan в 2015 году. Это был первый собственный магазин марки, и его оформлением занималось шведское дизайн-бюро OkiDoki. В этом необычном пространстве представлена полная коллекция Elvine для мужчин и женщин, включая верхнюю одежду, которая особенно удается Elvine. Почему именно Jakobsbergsgatan оказалась самым подходящим вариантом

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«устаревшие стереотипы» относительно районов Стокгольма утрачивают силу, и это лишний раз доказывает, что инди-мода может очень хорошо себя чувствовать в большом городе. Остроумие градостроителей Стокгольма достойно восхищения: они посвятили целый район в центре города местным дизайнерам! Многие крупные торговые районы в разных городах мира населены одними и теми же крупными брендами. На этом фоне улица Jakobsbergsgatan превращается в точку притяжения истинных экспертов в моде. Она предоставляет все возможности для исследования местных брендов, которые можно смело назвать «шведским модным чудом». Хочется верить, что другие города также заинтересуются стокгольмским опытом, и тогда молодые таланты получат столь необходимое им пространство для продаж и продвижения.

PHOTO: DENNIS HILDING

для этого бренда из Гетебурга? «На самом деле, нас намного лучше знают за пределами страны, чем в Стокгольме. Поэтому для нас стало принципиальным открыть магазин в самом центре событий, чтобы никто не смог пройти мимо, – объясняет Мэнд, ныне креативный директор марки. – На этой улице царит дружелюбная и расслабленная атмосфера. Здесь нет недоступных магазинов, и это идеально для нас: ведь Elvine – демократичный бренд, который предлагает стритстайл по справедливым умеренным ценам». Когда-то давно, еще до того, как Bibliotekstan стал тем модным раем, которым он является сейчас, многие молодые дизайнеры открывали магазины на острове Södermalm. Центром притяжения там стал необычный и стильный район SoFo (это расшифровывается как South of Folkungagatan). Однако, по словам Мэнда,

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72: Back Up Front

Нечего скрывать Коллекции Энн-Софи Бэк способны очаровать каждого – как и она сама. Салли МакИлхоун поговорила с дизайнером о новом флагманском бутике в Стокгольме и многом другом В модную индустрию приходят люди с сильной индивидуальностью. Но и на этом фоне Энн-Софи Бэк, истинно шведская творческая личность, смотрится невероятно. Прежде она работала в H&M и Acne Studios, а теперь открыла несколько собственных брендов. Она ни на кого не похожа, и коллекции, которые она создает, также globalblue.com

полностью отражают ее уникальный талант. Первым проектом Бэк стала линия готовой одежды Ann-Sofe Back. В 2005 году появилась более доступная диффузная линия Back. Серия Ann-Sofe Back Atelje посвящена высокой моде и появилась в 2011, и в процессе ее ждал сюрприз: «Марка Back сейчас стала основной, поскольку находится в ценовом диапазоне от 60 до 3000 евро», – поясняет она. Стиль Back «планомерно эволюционирует» в большей степени, чем остается неизменно концептуальным лейблом: «Работая над линией Back, я беру идеи из предыдущих коллекций и развиваю их. Основное внимание уделяется потенциальному покупателю, поэтому это максимально приближенная к жизни линия

PHOTOS: DARIO CATELLANI

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одежды». На фоне одежды для особых случаев из коллекции Ann-Sofe Back Atelje, линия Back поставляет более удобные в ношении вещи. К сезону осень-зима 2016/17 в ней появились топы-туники, спортивные брюки и функциональные платье-пальто, украшенные металлическими элементами, черным вельветом и кружевами. Любопытно, что сама Блэк считает удобство довольно неоднозначным понятием: «Мне кажется, что чтобы оставаться востребованным в моде, нужно создавать удобные вещи. Но, в таком случае, удобство можно понимать по-разному в зависимости от потребностей разных людей. Я действительно устала от студенческих показов и сложных исследований на

подиумах, ведь это ненастоящая одежда. А ведь эти вещи легко превратить в нечто удобное и, как мне кажется, более умное, просто авторы не знают, как это сделать. Разумеется, я сама была точно такой же, и довольно долго». Помимо создания одежды для собственного бренда Back, Энн-Софи Бэк также работает креативным директором шведской марки Cheap Monday. На вопрос о различиях между вещами этих брендов она признается, что дистанция между дорогой и доступной одеждой стремительно сокращается: «Я думаю, что граница между высокой модой и стритстайлом становится все менее очевидной, поэтому и в методах больше нет такой большой разницы».

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В Cheap Monday она работает с «большой командой дизайнеров и артдиректоров». Свою роль он сравнивает с работой редактора, поскольку в этой компании она не занимается дизайном: «Мне по-настоящему интересно это делать... большую часть времени». Удивительная честность Back отличает ее от менее искренних коллег, но чувство юмора имеет такое же существенное значение на подиуме, как и в жизни: «Я дитя 1970-х, так что мне трудно принимать всерьез одежду и моду в целом, – признается Бэк. – Я постоянно слышу голос в голове, который твердит, насколько искусственно и глупо это все. У людей, работающих в моде, часто огромное эго и болезненное чувство собственного достоинства, большинство живет в постоянном стрессе, и с этим постоянно приходится иметь дело. Чтобы выдерживать это, я вынуждена сглаживать ситуацию». Коллекция Back осень-зима 2016/17 создана с мыслями об автомобилях и водителях. Она не лишена юмора, который проявился в объемных коленях на брюках и заплатках на рукавах спортивных топов. Андрогинность – еще одна сквозная тема, к которой Бэк обращается время от времени. «Как и многие дизайнеры, я обожаю контрасты, – объясняет она. – Как правило, мужскую одежду не связывают с удовольствиями, и как правило, ее задача – вселить уверенность в обладателя и внушить уважение другим людям. Я не очень удобно себя чувствую в вопросах женственности или женственном образе жизни, и я думаю, в этом кроются причины». Вместе с тем, дизайн Бэк оказался созвучным таким ярким исполнителям, как Beyoncé и Rihanna. Чтобы познакомиться с этим брендом лично, обязательно посетите единственный в мире магазин Back, расположенный в стокгольмском районе Södermalm: «Он создан под влиянием турпоездок, которые мы совершали с мамой в моем детстве. Она скончалась два года назад, а путешествия были ее любимым досугом. У нас были сложные отношения, но этот магазин – globalblue.com

что-то вроде посвящения ее памяти. Я никогда не оплакивала ее уход, хотя хотела бы». Вешалки в этом магазине сделаны из лестниц для бассейнов, и даже гигантский надувной матрас украшает одну из стен. Даже в таком публичном деле, как магазин, Бэк не боится открывать свою душу перед людьми. Именно это, в сочетании с ее удивительно понятным подходом к моде, и делает ее столь особенной.

112: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум SEK 200 и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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美文翻译

50: Sole Traders 瑞典制鞋商 一众新兴瑞典鞋履品牌正在席卷全球。Josh Sims 带您深入了解个中翘楚

PHOTOS (ALL): INGEMAR LINDEWALL

“那是一种上了年头的鞋款，在我童年记忆里， 70 年代瑞典就有这种样式了， ”Emy Blixt回忆的是一 种形似木屐、有着木制鞋底的凉鞋，当时这种鞋子“ 在本地非常非常流行，我们村里有一位潮妈就穿过 它 。” 通过Blixt的努力，如今这种鞋款再次站在了时 尚的最前沿。十年前，作为一名毫无时尚经验的英语 老师，她下定决心要改变自己的职业方向，而复兴曾 经对她而言堪称经典的旧款式似乎是一个不错的想 法。她在一家老店的仓库后面找到500双滞销的鞋 子，并将它们运到了斯德哥尔摩，几周内就全部卖给 了自己的朋友以及朋友的朋友。这时她才意识到，这 件事情确实大有可为。那么显然，她需要生产更多 的鞋。于是，复古木底鞋品牌Hasbeens，即日后的 Swedish Hasbeens，应运而生。 “这种款式极具瑞典特色， ”Blixt解释道。 “它 完全由木材和皮革制成，非常符合可持续发展的观 念。它在审美上也沿袭了传统的瑞典式设计理念：其 外观兼具时尚风格和务实品质，并难能可贵地在两

者之间找到了微妙的平衡，这一特点也使它广受人们 喜爱。同时它还是一款国民产品，不论富甲一方还是 普罗大众，都能将其收入囊中，而这一款式历经时间 的考验，也已然成为业内一大标杆。” 在探求这种鞋履风格的道路上，Blixt并非孤身 一人。近几年，瑞典诞生了Gram和Eytys等众多个 性鲜明而价格亲民的鞋类品牌。Gram的设计风格 介于普通鞋类和运动鞋之间，其系列产品在有衬垫 的白底系带款德比鞋基础上，提供了不同样式、材质 和颜色的鞋面。和运动鞋一样，Gram的产品力求为 您的双足提供轻便，甚至每一款都以其称重的克数 来命名。 “我们植根于斯堪的纳维亚风格的设计审 美， ”该公司如是诠释他们设计中的清晰线条，及其 对鞋履细节与简洁性的关注。 Eytys是由Max Schiller和Jonathan Hirschfeld创立的运动鞋品牌，后者曾在瑞典Acne Studios公司接受时尚零售和设计方面的训练。自成 立以来，Eytys很快就成为了热门潮牌。和Swedish Hasbeens一样，Eytys的声誉或多或少都系于单一 产品之上——它家的明星产品是一款中性厚底运动 鞋，厚橡胶和软木鞋底搭配平底鞋样式的极简风格 鞋面。该品牌表示，他们并不认同目前价格不菲的运 动鞋潮流，而品牌的亲民风格似乎也与它现在的流 行程度有着密不可分的联系。但是，它的业务发展并 不是那么地一帆风顺：载着Eytys所有首批产品的 MOL Comfort号货船断为两截，沉入了印度洋（幸 而只有货物损失，没有人员伤亡）。

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Swedish Hasbeens的创业之路也绝非坦 途。2011年，其前身Hasbeens得到了瑞典时尚零 售业巨头H&M的一笔大额订单，这笔订单将帮助 它在时尚业界版图上稳固地占据一席之地。但是 就在完成订单的5万双鞋子之前，H&M坚持认为 Hasbeens品牌必须拥有可靠的法律基础。这也就 意味着，Hasbeens公司必须从另一家企业手中把这 个名字买过来（这个企业在某位前迪士尼雇员名下） ，而且为了更好地体现其发源地，国名“Swedish” 也被加入到品牌名称中。如今，这一切都有了回报， Swedish Hasbeens的鞋类产品畅销全球20个国家 的400家商店；该品牌在斯德哥尔摩拥有两家专卖 店，并计划在伦敦和纽约开设新的店铺。 “现在有越来越多的鞋类品牌从瑞典走向世 界，我认为他们都从当地奉行的非极端中庸思想中 获益匪浅， ”Blixt说道。 “我们不想让任何事情太 过‘精巧’而显得画蛇添足，但也不想让它们过于简 陋，世界上越来越多的人正在被这种风格所吸引，这 正是我们的优势所在。” 58: Weather Ready 风雨亦时尚 秋冬来临，人们再也不用为了温度而放弃风度 了。Hannah Lewis带您领略让人意气风发的瑞典 实用装备品牌

1960年，Åke Nordin在瑞典小镇Örnsköldsvik的 地下室里创立了北极狐（Fjällräven）品牌。Nordin 是一个脚踏实地的人。他喜欢徒步远足，更乐于舒 舒服服地做这件事，但是他从未找到真正称心如意 globalblue.com

的装备。于是，Nordin决定打造属于自己的户外装 备。他借来了妈妈的缝纫机，开始亲手制作轻便夹克 和衬架式背包。这个消息很快便在同为户外爱好者 的朋友们之间传播开来，户外运动品牌北极狐也由 此应运而生。 诞生于1978年的Kånken背包作为北极狐最著 名的产品，是专为学龄儿童打造的，它经久耐用，空 间充足，能将所有上学必需品纳入其中，而又不会给 孩子的背部带来不适；其独特的顶部提手设计也便 于孩子们在课间携带。在瑞典问任何一个人，很可能 他们都拥有一份独属于自己的Kånken美好回忆。虽 然该款背包的经久不衰主要源自其无可争辩的功能 性，但是近五年来这一设计却俘获了另一人群的心。 如果您身处世界潮流尖端街区，如东柏林、纽约布鲁 克林、伦敦肖尔迪奇区（Shoreditch），又或者是斯 德哥尔摩佛克恩大街南部（SoFo），那么相信您很 快就能发现Kånken背包的身影。与其原本为校园 设计的目的相去甚远，这款背包如今已经成为了人 们争相抢购的时尚潮品。 瑞典时尚刊物Hemma杂志将Kånken背包形容 为“实用主义潮范的极致”。厌倦了营销过度的品牌 和昙花一现的潮流，现代消费者们希望商品能兼具 靓丽的外观、实用的功能和耐久的品质。同时，他们 还希望品牌具有权威性，而包括北极狐在内的一众 瑞典品牌恰巧能满足这一需求。对于北极狐来说， 其权威性很大程度源自该品牌对简约风格和可持续 性的不懈追求。 今年，北极狐发布了两款新的Kånken系列产 品。其中，Re-Kånken完全由塑料瓶回收制作的单 根丝线，以环保技术制成；在长得惊人的使用寿命 结束时，也完全可以再回收利用。而另一款产品， 纯黑版Kånken Black背包则是由北极狐标志性的 G -1000纤维打造的耐用款式。虽然传统的Kånken 背包以其靓丽的颜色著称，但是这款新品将皮革细 节设计融入时髦而奢华的审美风格，为顾客提供了 更显低调奢华的选择。这些细节的调整完美契合了 北极狐的品牌理念，同时还强化了为Kånken系列赢 得众多拥趸的实用主义气质。 北极狐并非唯一一家让实用服装酷起来的品 牌。Stutterheim虽然新近创办于2010年，但它在 全球已拥有800多家零售商，无疑是瑞典最有前景 的服装品牌之一。那么，Stutterheim的核心产品是 什么呢？雨衣。当然，它销售的绝非寻常雨衣，而是 专营外型美观、剪裁精良的瑞典手工雨衣。受到创 始人 Alexander Stutterheim祖父在六十年代穿过 的雨衣之启发，该品牌将充满瑞士传统风情的基本 雨衣款式进行了重新构思，以迎合来自世界各地的 现代消费者。Stutterheim的成功并非由于多变的 款式或对于时尚潮流的把握，而是源自其追求卓越 品质和简洁风格的核心价值观——用品牌设计总监

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Patric Wallertz的话来说，其初心仅仅是想要随时 随地保护人们不受恶劣天气的侵害而已。 另一个为解决人们需求而生的品牌是Peak Performance，该品牌由三位滑雪爱好者创立，他们 想要兼具美观外形和卓越品质的滑雪服。刚开始自 己设计滑雪服时，他们潇洒而不花哨的审美风格引 起了全世界运动爱好者的共鸣。从高尔夫到滑雪再 到登山，Peak Performance将其产品线逐渐拓展到 几乎每一项户外运动中。今天，Peak Performance 已然在世界范围内成为了户外领域最具辨识度的专 业品牌，而且它的目标一直未曾改变，即：让顾客在 享受卓越性能的同时，又能显得时尚而不浮夸。 类似的理念也驱使着J Lindeberg。该品牌自诩 为 “一只脚在运动圈，而另一只跨在时尚界” ，它不仅 生产滑雪和高尔夫专用服装，还生产运动服、流行服 饰和更多其它产品。J Lindeberg是最早将时尚潮流 带入高性能运动服装的品牌之一，在其创立至今的 20年里，它始终致力于将时髦风格和运动性能合而

为一，采用运动服装领域的尖端技术，打造极具经典 气质的时尚服装。 “在 JLindeberg，无论是时尚外观 还是运动性能，我们都力求完美， ”品牌高尔夫及运 动服设计总监Ali Razzaghi如是说。 在 J Lindeberg看来，它的运动服装必须体现 出对时尚的关注，而流行系列中又必须能反映出 对功能性的追求。和北极狐、Stutterheim、Peak Performance的思路一致，外观和功能，必须携手

并进。由于消费者愈发倾向于购买经久耐用、更适合 忙碌生活方式的服装，无怪乎瑞典品牌中的佼佼者 会如此深受欢迎。 瑞典的设计师们又一次走在了新兴潮流的前 端。当性能卓越的服装也能变得如此漂亮，谁说鱼与 熊掌不可兼得呢？

66: The Road Ahead 似锦前程 位于斯德哥尔摩中心地段的Jakobsbergsgatan大 街正吸引着越来越多新兴的瑞典品牌入驻。Emma Holmqvist Deacon带您探索这引人入胜的时尚零 售社区 如果您想物色瑞典特色潮流剪裁和时髦功能 性，Jakobsbergsgatan大街无疑是一个会让您收获 颇丰的地方。这条街曾是斯德哥尔摩Bibliotekstan 购物区中名不见经传的一部分，但现在它正在吸引 越来越多炙手可热的瑞典品牌争相入驻。从Our Legacy、Nudie Jeans到Elvine和Sandqvist，众多 风头正劲的时尚品牌都在 Jakobsbergsgatan大街 落户安家。 该街区核心位置聚集的时尚品牌代表了 瑞典新一代天才设计师，他们正追随着Acne Studios、Whyred、Anna Holtblad以及Filippa K.等前辈的脚步，迈出国门、走向世界。他们自信满 满地行走于潮流尖端，同时也保持着低调稳健。他 们的剪裁干净而利落，正是这种独特的极简主义设 计，不断撩拨着消费者的心弦，更启发了世界各地仰 慕斯堪的纳维亚风格的设计师们。一些非瑞典品牌 堂而皇之地效仿这个北欧国家的设计风格，其中有 不少甚至使用了瑞典语发音的品牌名称——英国牛 仔服供应商Wåven就是其中一例。 瑞典的设计师们不仅能将城市生活中的日常 着装升级为让人欲罢不能的优质服饰，还常常给 他们的产品设定更能被人们接受的轻奢价位。这种 方式在瑞典和其他地区都收效甚佳：Sandqvist那 风格独树一帜、让其他品牌争相模仿的帆布皮饰背 包，以平均120欧元的价格成功打入伦敦市场，在 当地就如同在该品牌的家乡一样备受青睐（顺便一 提，Sandqvist于2016年春在Soho区开设了品牌在 伦敦的首家专卖店）。 言归正传，在Sandqvist的第二家斯德哥尔摩 专卖店，其团队向我们阐释了Jakobsbergsgatan 大街的神奇魔力。 “我们之所以将第二家门店的地 址选在 Jakobsbergsgatan大街，其原因之一是我 们很喜欢和其他瑞典同行一起分享一个街区的想 法， ”Sandqvist联合创始人Sebastian Westin解释 道。 “这个街区有非常好的独立感，而它不偏不倚的

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地理位置又能给我们带来不错的商业优势。这里偏 居主干道Biblioteksgatan旁的一隅，提供了充分的 休憩空间。事实上，位居各大国际知名奢侈品牌附 近，使我们得以接触令人兴奋的多元文化和人群，令 这一街区更添几分魅力。” 前街头艺术明星Daniel Mänd的心血结晶、街 头服饰品牌Elvine就于2015年将它的第一家专卖店 开在了Jakobsbergsgatan 大街。这家店由知名瑞典 设计工作室OkiDoki操刀设计，风格独特的空间中 展示着Elvine所有的男女装系列，包括Elvine最为 卓绝杰出且款式多样的外套系列。那么，是什么吸引 了这个哥德堡品牌最终落户Jakobsbergsgatan大街 呢？ “我们在一些海外城市甚至要比在斯德哥尔摩 更加出名，所以我们想在这座城市的核心地带开一 家专卖店，这样大家就不会错过我们了， ”Elvine现 任创意总监Mänd解释道。 “这个街区洋溢着轻松友 好的氛围；你在这里看不到奢华无比的专卖店，这一 点非常适合我们，毕竟我们是以适中的价格提供街 头流行服饰的亲民品牌。” 在Bibliotekstan大道有今日的盛况之前，大 部分年轻设计师选择将自己的店铺开在潮流汇聚 的Södermalm岛上，那里比邻魅力无穷、时尚脱 俗的Folkungagatan南部社区（SoFo）。但是正如 Mänd说的那样，所谓斯德哥尔摩地区差异的陈词 滥调，正变得越来越不合时宜，这证明了独立时装品 牌可以在各个中心城区自由绽放。将城市腹地的一 隅全然交予本土设计师手中，展现了斯德哥尔摩城 市规划者令人钦佩的非凡匠心。 虽然主流国际购物区仍然是知名大牌的天下， 但时下Jakobsbergsgatan大街已然成为时尚行家的 心仪之地。这个街区蕴藏了丰富的选择，让人们得以 了解被称作“瑞典时尚奇迹”的本土品牌。在此，我 们希望有更多的城市效仿斯德哥尔摩的做法，为具 有天赋的本土设计师提供他们亟需的零售空间。

72: Back Up Front Back成名记 Ann-Sofe Back潜心打造魅力时装，独具个人 气质，最近更在斯德哥尔摩新开设了一家旗舰 店。Sally McIlhone与这位瑞典设计师面对面 时尚界汇集了无数个性鲜明的人物，但即便是在 这样的背景下，Ann-Sofe Back的魅力依旧无人 能敌。这位优秀的瑞典设计师曾在H&M和Acne Studios任职，也发布过数个自有品牌。她设计的时 装系列充分体现了她的设计才华和创作天赋，无人 能出其右。 她发布的第一个品牌是 Ann-Sofe Back成衣 系列，2005年她又推出了价格更亲民的副线品牌 globalblue.com

Back。高端系列Ann-Sofe Back Atelje于2011年面 世，一路走来时常给人们带来惊喜。 “Back已经成为 了一个主线品牌，价格从60欧元到3000欧元不等， ” 她介绍道。Back 绝非一个概念性的品牌，其风格一 直在“慢慢演变”。 “就Back而言，我从以往系列中 挑选设计理念，并进一步发挥。我们重点关注潜在 的顾客，这个服装系列的视角很客观。” Back系列与Ann-Sofe Back Atelje系列中的奢 华服饰完全不同，主打更经久耐穿的款式。2016/17 秋冬季，Back推出穿着方便的无袖上衣、运动风格 的长裤和实用的开襟连衣裙，以金属银丝、黑天鹅 绒和蕾丝装点。 有趣的是，在设计师看来，可穿戴性是一个模糊 的概念。 “时装要想做到亲民，就要适合穿着，但这 个概念对每个人来说都是不同的， ”她解释道。 “我已 经看厌了各种学生作品展示和关于时装秀的研究， 因为这都不是真正的服装。其实多一点巧思就能让 这些作品变得经久耐穿，而且在我看来，显得更加利 落，但人们就是不知道该怎么做。当然，我也曾执迷 不悟了很久。” 除了为Back设计服装时融入独特亲民风

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计是最新秋冬系列的另一主题，这也是Back数次垂 青的风格。 “我和许多设计师一样，着迷于鲜明的对 比， ”她解释道。 “男装不是为了取悦别人，主要给穿 着者带来自信，让他人心生敬畏。身为女性，我不是 很习惯女性气质，也不习惯在举手投足间散发出女 性魅力，可能这也是一部分原因。”尽管如此，Back 的设计还是让碧昂斯、蕾哈娜等大名鼎鼎的明星一 见钟情。 如果您想在斯德哥尔摩亲自感受这个品牌，请 前往位于Södermalm区的全球唯一一家Back专 卖店。 “我的灵感来自于小时候母亲和我一起租车 游玩。两年前她去世了，而旅行就是她最大的爱好。 我们之间的关系很复杂，这家店是我对她的一种致 敬。我从来没有哀悼过她的去世，但我一直想这样 做。”店内可以看到用泳池爬梯制作的衣架，其中一 个墙面上还有一张巨大无比的充气床。 即使是面向大众的专卖店，Back也不忌惮袒露 自己的心声。正是这般勇气，加之她让时尚走近大众 的新颖做法，让她格外与众不同。

112: When You Shop The World, Shop Tax Free 畅购全球，尊享退税

格，Ann-Sofe Back 还是瑞典大众牛仔品牌Cheap Monday的创意总监。当她被问及这个高街时装品 牌和她自己的品牌有什么区别，这位设计师表示，奢 侈时装和大众化时装之间的鸿沟正在不断弥合： “我 觉得，高端和高街的界限越来越模糊，设计方法也 没有非常大的区别。” 在Cheap Monday，她与“一班设计师和艺术 总监”一起工作，她的职责“更像是编辑” ，因为她不 为品牌操刀设计。 “我很喜欢这样的合作……多数 时间如此。”Back的真诚令人耳目一新，也让她从不 那么直率的同类设计师当中脱颖而出。在她看来， 台上台下的幽默感都非常重要。 “我生于上世纪七十 年代，没法完全严肃地对待服装和时尚， ”Back如是 说道。 “我脑子中总有一个声音告诉我，这些事是多 么地肤浅、愚蠢。时尚界人士往往既自负又自卑，为 了和许多心理脆弱的人打交道，我只能轻松诙谐地 周旋其中。” Back的2016/17年秋冬系列受到轿车和车内乘 客的启发，融入了些许幽默元素，例如长裤上宽松夸 张的膝盖设计，运动风格上衣袖管肘部突出的补丁。 和在旅途中“说走就走”的神秘与自由一样，中性设

当您在全球顶级购物区中的30万多家商店消费时， 环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程：

1. 消费购物 无论您在哪里消费，请索要环球蓝联退税表格 （Global Blue Tax Free Form），并记得保存小 票。 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台 请他们在您的退税表格上盖章，然后再到环球蓝联 的退税点领取您的退税款。 联系方式：

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SOUVENIR

BRIGHT LIGHT This delightful lamp from Svenskt Tenn, one of Scandinavia’s most chic homeware stores, will make a perfect gift or memento from your trip to Stockholm. The cotton lampshade features a colourful print by Josef Frank, who joined the design house in 1934 and is considered to be one of Sweden’s most important creative talents. Here, Frank’s lampshade design is Save up to 19% by shopping tax free, see page 112

perfectly complemented by the transparent glass globe stand. Founded in 1924 by Estrid Ericson, Svenskt Tenn is now responsible for an array of inspirational products which embody Swedish simplicity. fm Svenskt Tenn Josef Frank lampshade, SEK 980; glass stand, SEK 4,400, Svenskt Tenn, Strandvägen 5, 114 51 Stockholm, +46 (0)8 670 1600, svenskttenn.se

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